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$200,000,000 Private Placement $200,000,000 Private Placement August 2007 Confidential CONTACTS The sole purpose of this Executive Summary is to assist recipients in deciding whether they wish to proceed with a further review of Glam Media, Inc. (“Glam Media” or “Glam”). It is not intended to form the basis of any investment decision, or any decision to purchase securities of Glam. This Executive Summary does not constitute an offer to sell or a solicitation of an offer to purchase securities of Glam Media. Recipients understand that any offer of securities would be accompanied by appropriate documentation. The information set forth in this Executive Summary is confidential. Receipt and acceptance of this Executive Summary shall constitute an agreement by the recipient that this Executive Summary shall not be reproduced or used for any purpose, other than in connection with the recipient's evaluation of interest in Glam Media. For further information please direct all communications to the following individuals at Banc of America Securities LLC and Allen & Co LLC: BANC OF AMERICA SECURITIES LLC Media Investment Banking Private Equity Placements 40 West 57th Street 9 West 57th Street 30th Floor 29th Floor New York, NY 10019 New York, NY 10019 James McVeigh Ed Chiang Managing Director Managing Director, Group Co-Head Head of New Media and Cable (212) 847-5854 (646) 313-8041 [email protected] [email protected] Yale Yee Jayne Tan Vice President Vice President (415) 913-5720 (212) 933-2580 [email protected] [email protected] Anja Proeve Tiffany Whelan Associate Analyst (646) 313-8017 (212) 933-2189 [email protected] [email protected] Luo Ren Analyst (646) 313-8078 [email protected] ALLEN & COMPANY LLC 711 Fifth Avenue, 9th Floor New York, NY 10022 Tel: (212) 832-8000 Nancy Peretsman Harry Wagner Executive Vice President Managing Director Managing Director (212) 339-2485 (212) 339-2592 [email protected] [email protected] Kemp Webber Steib John Griffen Vice President (212) 339-2438 (212) 339-2505 [email protected] [email protected] 2 Confidential Company Overview What is Glam Media? Glam Media is a Web 2.0 distributed media company that is number one in reach for women as reported by comScore Media Metrix. Glam runs owned and operated lifestyle websites and an online media network of publishers targeting women between the ages of 18 and 49. Glam Media is the fastest-growing web property in the United States based on the year over year increase in unique visitors from 782,000 to more than 19.1 million monthly unique visitors in June 2007.(a) Glam Media consists of owned and operated websites such as its flagship website, Glam.com; the Glam Publisher Network of more than 350 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies that are integrated into a brand advertising platform providing reach and relevancy to premium advertisers. Glam Media was founded with a simple vision- to transform the creation, distribution and consumption of digital media by packaging relevant content with contextual brand advertising. Today, Glam has become the leading platform delivering premium brand display advertising on the web to a highly coveted female demographic online. Glam Media is one of the first distributed media companies leveraging the increasing fragmentation in online media by creating a content and advertising platform that combines the power of owned media with a network of independent publishers, big and small media content owners and content syndicates. Glam also provides advertisers with a unique way to communicate and engage with their target consumers through narrowly targeted, highly customized advertorial campaigns for brand engagement. The highly targeted composition and engagement of the Glam Media audience is one of the core assets of the business. Moreover, the Glam Media platform that has succeeded in becoming the leading provider of content and brand advertising to women today, can be applied to other market segments (e.g. the male audience, sports fans, etc.) and provide Glam Media with a significant growth opportunity. The Glam Media Solution Glam Media monetizes its audience primarily through CPM-priced online display and video brand advertising. It offers a unique, trusted environment for advertisers wanting to reach and engage women online. Products and services for advertisers include: banner ads, video ads, advertorials (editorial commentary that mentions the advertiser’s product), product placement, email, sponsorships, viral marketing, quizzes and games. This creative, flexible approach has attracted premium brand advertisers such as Lacoste, Reebok, Maybelline, Garnier, among others. Prior to Glam Media, this sophistication, contextual relevancy and trust that advertisers find in the Glam Media solution, had only been available to advertisers from traditional glossy magazines. Operations Glam Media has bi-coastal headquarters in Silicon Valley (Brisbane, California) and in New York as well as sales offices in six locations. Glam has approximately 75 employees and consultants in total, including 25 sales professionals and executives, 10 editorial staff and 25 in engineering and products. (a) comScore Media Metrix, June 2007. 3 Confidential Financial Summary Glam Media’s monthly unique visitors were approximately 31 million worldwide in May 2007, and 19 million in the United States alone in June 2007. Glam’s sizeable audience has created a large supply of high quality online ad inventory that it monetizes primarily through direct channels, and increasingly also through select third-party agreements. As the #1 web property for the women, Glam is able to attract seasoned sales professionals with significant experience selling online brand advertising. In addition to its direct sales force, Glam has also recently signed a partnership with Google that will enable Glam to offer additional search and text advertising through its owned and operated websites and its publisher network. Glam Media is able to garner high CPMs due to the quality of its content and the engagement of its audience. Glam Media is expected to generate $21 million in revenue in 2007, and grow to approximately $150 million in 2008. The Company is projected to be EBITDA positive in Q4 of 2007, achieving margins of approximately 30% by YE2008. Projected Revenue and EBITDA Performance ($ in millions) $450 $392.0 350 250 $150.4 150 $119.1 $20.9 $39.1 50 ($3.7) (50) 2007E 2008E 2009E Total Revenue EBITDA Investment Opportunity Glam Media is seeking to raise approximately $200 million of a combination of equity and debt. Glam Media intends to use the proceeds finance acquisitions, international expansion, as well as for general working capital purposes. 4 Confidential Investment Highlights #1 Women’s Web Property Glam Media has grown from 782,000 unique users in June 2006, to 19.1 million unique In Terms Of Traffic Volume users in June 2007. By way of comparison, MySpace grew from 1.6 to 15.6 million Within 20 Months After unique users the year prior to its acquisition by News Corporation in July 2005. Glam Inception has been ranked as the highest in traffic growth in the Top Web 100 web properties by comScore Media Metrix for the past 6 months. By May 2007, the Company had reached the #1 ranking (in terms of traffic) in the women’s category, per comScore Media Metrix, Top 10 US Women’s Web Properties (monthly unique visitors in millions) within only 20 months after launch, beating iVillage/NBC which has held the top position 1 Glam Media 19.1 for over nine years. Glam continues to be the #1 ranked website in the women’s 2 iVillage.com 15.5 category with a 23% lead ahead of iVillage/NBC, 85% ahead of AOL Living and 185% 3 AOL Living 10.3 4 Everyday Health 9.0 ahead of all CondeNast websites combined. 5 CondeNast Sites 6.7 6 Womensforum Sites 5.4 Along with the Glam-owned web properties, the publisher network business model brings 7 BabyCenter Network 4.6 unique and up-to-the-minute content as well as heavy user traffic to the Glam Media. 8BHG.COM 4.5 Glam’s publishing partners are trendsetters, opinion-makers and active lifestyle, fashion, 9 Sheknows 4.1 and beauty influencers. Access to the network content helps to reduce the up-front costs 10 The Knot 3.5 to Glam as well as the risks associated with developing content for the audience of Source: Media Metrix, June 2007 women looking for the most current information and trends. To attract and retain publishers, Glam offers a comprehensive package of services including premium advertising, content marketing, editorial coverage, reporting, automatic payments, and integrated marketing. This publisher model creates channels of vertical content, drives traffic to Glam owned and operated websites, refers traffic to publisher websites and leads to deeper engagement as users share their interests and opinions with others. Glam Media Monthly Visitor Metrics (MM) 35 30 25 20 15 10 5 0 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2006 2007 Global Uniques US Uniques Source: comScore Media Metrix Note: June 2007 global metrics will be published by the end of July; currently they are estimated at 34 million Large, Rapidly Growing Wall Street expects global online advertising to reach $81 billion by 2011, representing a Addressable Market 21% CAGR from 2006 to 2011. More specifically, US online advertising is projected to reach approximately $25 billion in 2007, growing almost 20% to close to $30 billion in 2008. Research estimates that online brand advertising growth, at a 20% CAGR from 2006-2010, will exceed online search advertising growth over the same period. Not only is brand advertising rapidly shifting from offline to online, these advertisers increasingly understand that one of the most important value propositions for online advertising is the ability to target their ads for a very specific audience.
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