QUESTIONNAIRE V1 Study Examining Individual Giving by the General Public to Charities 7 JUNE 2010

NICVA: Individual Giving by the General Public to Charities (2010)

QUESTIONNAIRE V1 Study Examining Individual Giving By the General Public to Charities

7 JUNE 2010

www.socialmarketresearch.co.uk 1 NICVA: Individual Giving by the General Public to Charities (2010) Introduction:

To ensure that we get a cross section of views I need to interview one person aged 16 or older from your household. Would it be possible to interview the person who is 16 or older with the most recent birthday?

Yes 1  Proceed with Interview Yes, but at another time 2  Make appointment and close contact No 3  Thank Householder and Close Interview

SECTION A: GIVING TO CHARITY

First of all I am going to ask you about giving to charity. Not everyone gives to charity, and if you do not, that is fine.

A1. Over the last twelve months have you donated any money to charity?

Yes 1 No 2 Don't know/Can't remember 3

I now want to ask you about donations that you have made to charity in the last 4 weeks.

A2. Over the last 4 weeks have you donated a gift in kind to charity such as bags of clothes or goods to a charity shop?

Yes 1 No 2 Don't know/Can't remember 3

A3. I am going to read out a number of different ways people can give money to charity.

In the last 4 weeks have you [INSERT ITEM]? (LOOP FOR ALL ITEMS LISTED)

Yes 1  Go to A4 No 2  Go to A3B ETC - LOOP

A made any donations at a place of worship And outside of a place of worship, have you made any other cash donation e.g. door- to-door, street, shop counter (remove-sponsoring someone) C made any donations by cheque D made any donations by debit card E made any donations by credit card F bought any products for a charitable cause (e.g. charity shop or catalogue purchases, Big Issue) G bought tickets or raffles for a fund raising event H made a charitable donation over the internet (e.g. egiving) I donated money to a person taking part in any fundraising or challenge events for charitable purposes (e.g. abseiling, trekking, marathon etc.) K made any non-money gifts to a charitable cause (e.g. shares or paintings) L been included in any and all of your membership fees and subscriptions paid to charities (if yes… A9 & A10) M made any direct debits payable to a charitable cause (if yes… A9 & A10) N donated to charity through a payroll giving scheme operated through your employer (if yes… A9 & A10) O made any standing order payments to a charitable cause (if yes… A9 & A10) www.socialmarketresearch.co.uk 2 NICVA: Individual Giving by the General Public to Charities (2010) P donated to a charitable cause through any other method I have not covered. (please specify) And outside those donations you have already told me about, have you made a donation to charity as a replacement for gifts on a significant occasion such as a birthday, wedding or flowers for a funeral?

IF A3A TO A3P = NO GO TO C17

A4. Thinking about when you made this donation, which of the following causes did you give to? CODE ALL THAT APPLY

A Animal welfare 1 B Arts 1 C Children or young people 1 D Conservation, the environment and heritage 1 E Disabled people (including blind and deaf people) 1 F Disaster relief/international relief 1 G Emergency services e.g. RNLI, fire brigade, mountain rescue 1 H Health 1 I Homeless people, housing and refuge shelters 1 J Hospitals and hospices 1 K Human rights 1 L Medical research 1 M Older people 1 N Religious organisations (including churches, mosques and synagogues) 1 O Schools, colleges, universities and other education 1 P Sports and recreation 1 Q War veterans’ charity e.g. help for heroes, poppy appeal 1 R Other (please specify) 1 S Didn’t notice 1

A5. In total, how much money did you give in this way? INTERVIEWER NOTE: AN ESTIMATE IS ACCEPTABLE. DO NOT ROUND. RECORD AS EXACT AMOUNT IN POUNDS AND PENCE.

Pounds Pence

A6. I have written down £XX.XXP, can I just confirm that this is correct.

Yes 1 No 2

A7. Did you Gift Aid this donation?

Yes 1  Go to A3 No 2  Go to A8 Don’t Know 3  Go to A3 Can’t Remember 4  Go to A3

A8. Why did you not gift aid your donation? (Do Not Prompt Respondent)

Was not offered it by the charity 1 I forgot to do it 2 Was not aware of it 3  GO TO A3 www.socialmarketresearch.co.uk 3 NICVA: Individual Giving by the General Public to Charities (2010) I did not think it was appropriate 4 I don’t pay tax 5 Other (please specify) 6

ONLY THOSE WHO ANSWERED YES TO A3L TO A3O COMPLETE A9 AND A10 OTHERS GO TO A11

A9. Of all the different ways there is to give to charity, why did you decide to give by direct debit? (Payroll giving, standing order, membership) (Code all that reply)

A A specific appeal or campaign (e.g. Christian Aid week, a disaster appeal, a local appeal, TV appeal or telethon) 1 B A general charity advertisement 1 C A fundraiser called at my home 1 D Being asked by a friend or family member 1 E I was asked face to face by a charity representative in the street 1 F Leaflet in newspaper/magazine 1 G Personal letter (one off mail shot) 1 H A routine/regular charity letter or newsletter 1 I An incentive offered by the charity 1 J Pre-existing relationship with the charity 1 K It is easier to manage how much I give 1 L I set it up ages ago and have forgotten all about it 1 M Tax reasons 1 N I responded to an internet, text or other social media campaign 1 Billboard advertisement or bus shelter advertisement O Other - please specify 1 P Don't know - SPONTANEOUS 1

A10. How long have you given by direct debit (payroll giving, standing order, membership)?

Less than a year 1 Between 1 and 2 years 2 Between 2 and 3 years 3 between 3 and 4 years 4  GO TO A11 More than 5 years 5 Don’t know 6

A11. Of all the donations you have told me about. Did any of the following influence your decision to give to charity? (Randomize) CODE ALL THAT APPLY

A11 A12 Yes A specific appeal or campaign (e.g. Christian Aid week, a 1 1 disaster appeal, a local appeal, TV appeal or telethon) A general charity advertisement 1 2 Being asked face-to-face by a charity representative 1 3 Being asked by a friend or family member 1 4 Leaflet in newspaper/magazine 1 5 Personal letter (one off mail shot) 1 6 A routine/regular charity letter or newsletter 1 7 I responded to an internet, text or other social media campaign 1 8 Own initiative, personal reason or motivation 1 9 An incentive offered by the charity 1 10 Pre-existing relationship with the charity 1 11 www.socialmarketresearch.co.uk 4 NICVA: Individual Giving by the General Public to Charities (2010) It was convenient 1 12 No particular reason, it was spontaneous 1 13 Other - please specify 1 14

A12. Of the things that you mentioned which was the most important in influencing your decision to give to charity?

A11 A12 Yes A specific appeal or campaign (e.g. Christian Aid week, a 1 1 disaster appeal, a local appeal, TV appeal or telethon) A general charity advertisement 1 2 Being asked face-to-face by a charity representative 1 3 Being asked by a friend or family member 1 4 Leaflet in newspaper/magazine 1 5 Personal letter (one off mail shot) 1 6 A routine/regular charity letter or newsletter 1 7 I responded to an internet, text or other social media campaign 1 8 Own initiative, personal reason or motivation 1 9 An incentive offered by the charity 1 10 Pre-existing relationship with the charity 1 11 It was convenient 1 12 No particular reason, it was spontaneous 1 13 Other - please specify 1 14

www.socialmarketresearch.co.uk 5 NICVA: Individual Giving by the General Public to Charities (2010) SECTION B: PERSONAL REASONS FOR GIVING TO CHARITY

I now want to ask you about your own personal reasons for giving to charity.

B1. First of all can I ask if you have set up a provision in your will in which you will leave a certain amount of money to charity?

Yes 1  Go to B2 No 2  Go to B4 Don't know/Can't remember 3  Go to B4

B2. What was your main motivation for doing this? (Code all that apply)

External Specific appeal or campaign (e.g. Christian Aid week, a disaster appeal, a local 1 appeal, TV appeal or telethon) General charity advertisement 1 Fundraiser called at my home 1 Asked by a friend or family member 1 Asked face to face by a charity representative in the street 1 Leaflet in newspaper/magazine 1 Personal letter (one off mail shot) 1 Routine/regular charity letter or newsletter 1 An incentive offered by the charity 1 Pre-existing relationship with the charity 1 It is easier to manage how much I give 1 I set it up ages ago and have forgotten all about it 1 I responded to an internet, text or other social media campaign 1 Legacy event

Personal I feel motivated to help for religious reasons 1 I feel motivated to help for humanitarian/social reasons 1 I feel I should have a role to play in doing something for a cause 1 I feel a sense of gratitude for the help a charity gave me, a family member or friend 1 The issue addressed by the charity is important to me personally 1

Other Reasons Other 1 1 Other 2 1

B3. Is this for a specified amount or a proportion of the estate?

Specified amount 1 A proportion 2 Don’t know 3

B4. Would you consider setting up a legacy?

Yes 1 No 2 Don’t have a will 3 May consider it when making a will 4 Not sure 5 www.socialmarketresearch.co.uk 6 NICVA: Individual Giving by the General Public to Charities (2010) SECTION C: GENERAL VIEWS ON THE CHARITABLE SECTOR

Now, I want you to think about the charitable sector generally…

Charities must spend a certain amount of their income on administration costs and fundraising. Now, keeping these costs separate….

C1. What percentage of charity income do you think is spent on administration costs?

% (If respondent needs clarification on what are administration costs say- “for example, salaries and back office costs”)

C2. What percentage of income do you think it is reasonable for a charity to spend on administration costs?

Again thinking of the charitable sector generally…

C3. What percentage of charity income do you think is spent on fundraising?

C4. What percentage of charities income do you think it is reasonable for a charity to spend on fundraising?

C5. Please say if you agree or disagree with each of the following statements.

Strongly Agree Neither Disagree Strongly Don’t Agree Disagree Know I am well informed about 1 2 3 4 5 6 what my donation is spent on

It is important to me that a N. 1 2 3 4 5 6 Ireland based charity benefits from my donations.

Regular communications 1 2 3 4 5 6 from the charity I give to helps build a more personal relationship with them and their cause.

It makes sense for charities 1 2 3 4 5 6 to spend more of my donations on fundraising this year, if it increases income in future years.

The amounts I give to charity 1 2 3 4 5 6 are determined by the level of disposable income I have in any particular month www.socialmarketresearch.co.uk 7 NICVA: Individual Giving by the General Public to Charities (2010) C6. Charity challenge events, such as marathons, treks, abseiling etc., can help individuals achieve rewarding personal goals and in the process raise money for their chosen charities. Have you taken part in any of these types of events?

Yes 1  Go to C7 No 2  Go to C8

C7. What motivated you to take part?

Other Reasons Other 1 1 Other 2 1

C8. If you thought that a charity was acting fraudulently would you know where to report it?

Yes 1  Go to C9 No 2  Go to C10

C9. Where would you be most likely to report it?

Charity commission/charity ombudsman 1 Police 2 Trading standards 3 The charity’s head office 4 Inland Revenue 5 Political representative e.g. MLA, council, MP 6 Solicitor or other legal route 7 Media/Press 8 Other 9

www.socialmarketresearch.co.uk 8 NICVA: Individual Giving by the General Public to Charities (2010) C10. Where do you believe the voluntary and community sector receives the bulk of its funding from? (Do not prompt and code all responses)

Delivering services 1 European Union 1 General public 1 Government 1 Grant making charitable trusts (e.g. Lloyds TSB, Wellcome Trust) 1 Grants 1 National Lottery 1 Private companies 1 Trading and shops 1 I don’t care/know 1 Other – please specify 1

C11. What maintains your desire to give to charity? (Do not prompt and code all responses)

I feel motivated to help for religious reasons 1 I feel motivated to help for humanitarian/social reasons 1 I feel I should have a role to play in doing something for a cause 1 I feel a sense of gratitude for the help a charity gave me, a family member or 1 friend The issue addressed by the charity is important to me personally 1 Media coverage 1 Other (please specify)

No specific reason 1

C12. Within the last 12 months, which of the following communications from a charity has motivated you to make a donation?

Personalized direct-mail 1 Mail Shot literature 1 Television campaign 1 Telephone call 1 E-mail 1 Tweet 1 Face to face conversation with a charity representative 1 Billboard advertisement or bus shelter advertisement Other (please specify) 1

C13. How much of a difference do you think your donation makes?

A lot 1 Some 2 Individually not that much but when added to everyone else’s donation it has an 3 impact None at all 4 Don’t know 5

C14. The current economic climate may have led you to give more thought to your donations. In the last 12 months have you reduced, maintained or increased the amount you to give to charity? www.socialmarketresearch.co.uk 9 NICVA: Individual Giving by the General Public to Charities (2010) Reduced 1 Maintained 2 Increased 3 Don’t know 4

C15. Not thinking about the actual amounts you give to charity. Within the last 12 months, do you give to more charities, give to fewer charities, or has the number of charities stayed the same?

More 1 The same 2 Fewer 3 Don’t know 4

C16. Charities may soon have fewer resources than before due to the current economic climate. How will this affect your charitable giving? Will you..?

Give more 1 Give less 2 Give the same 3 Don’t know 4

GO TO D1

C17. If you do not give to charity may I ask why you have not made a donation in the last month? (Do not prompt and code all responses)

C18. Of the reason(s) you listed which is the main reason why you have not given to charity in the last month?

C17 C18 I don’t think my donation would make any difference 1 1 I couldn’t afford this month 1 2 I think it is government’s responsibility to help out 1 3 I don’t think charities use the money effectively 1 4 I never thought about it 1 5 I consider my membership as a donation 1 6 I give non-financially, such as volunteering 1 7 I don’t care enough about any particular cause or charity 1 8 I never give to charity 1 9 I don’t trust charities 1 10 It is not possible to give due to the recession 1 11 I give at particular times of year e.g. lent, Christmas 1 12 I didn’t have the opportunity 1 13 Other (record response) 1 14

www.socialmarketresearch.co.uk 10 NICVA: Individual Giving by the General Public to Charities (2010) SECTION D: DEMOGRAPHIC BACKGROUND QUESTIONS

Finally, I would like to ask you some background questions about yourself. These enable us to check that we have obtained a proper cross section of the public. They also allow researchers to analyse whether there are differences in charitable giving between different groups of people. Please remember that all the information you give me is completely confidential and will only be used for research purposes.

D1. INTERVIEWER RECORD GENDER:

Male 1 Female 2

D2. Can you please tell me your age?

Refused (999)

D3 And what is your marital status?

Single (never married) 1 Married 2 Cohabiting 3 Separated 4 Divorced 5 Widowed 6 Civil Partner 7 Refused 8

D4. Do you have any long-term illness, health problem or disability which limits your daily activities or the work you can do? Include problems which are due to ageing

Yes 1 No 2

D5. Can I ask what religion you were brought up in?

No religion 1 Catholic 2 Church of Ireland/Anglican/Episcopal 3 Baptist 4 Methodist 5 Presbyterian 6 Free Presbyterian 7 Brethren 8 United Reform Church (URC)/Congregational 9 Pentecostal 10 Church of Scotland 11 Elim Pentecostal 12 Reformed Presbyterian 13 Non-subscribing Presbyterian 14 Salvation Army 15 Church of Nazarene 16 Jehovah’s Witness 17 www.socialmarketresearch.co.uk 11 NICVA: Individual Giving by the General Public to Charities (2010) Mormon 18 Protestant – no-denomination 19 Christian – no denomination 20 Hindu 21 Jewish 22 Islam/Muslim 23 Sikh 24 Buddhist 25 Other (WRITE IN) 26 (Don’t know) 98 REFUSED 99

D6. Do you consider yourself to belong to any of the following ethnic groups?

White 1 Chinese 2 Irish Traveller 3 Indian 4 Pakistani 5 Bangladeshi 6 Black Caribbean 7 Black African 8 Black Other 9 Mixed Ethnic (please specify) 10 Other (please specify) 11 REFUSED 99

D7. What is your highest educational qualification?

Degree Level or higher 1 BTEC (Higher), BEC (Higher), TEC (Higher), HNC,HND 2 GCE A’Level (including NVQ Level 3) 3 BTEC (National), BEC (National), TEC (National), ONC, OND 4 GCSE (including NVQ Level 2), GCE O’Level (including CSE 5 Grade 1), Senior Certificate, BTEC (General), BEC (General) CSE (Other than Grade 1) 6 Other (Please specify) 7 No formal qualification 8 Refused 9

D8a. What is your employment status?

Self-employed 1 Working Full-time 2 Go to D8d Working Part-time 3 Seeking work for the first time 4 Go to D8f Unemployed, i.e. not working but actively seeking work 5 Looking after home and family 6 Unable to work due to permanent illness or disability 7 Not actively seeking work but would like to work 8 Go to D8c Not working and not seeking work 9 On a government scheme 10 Retired 11 Student 12 Other (Please specify) 13 Go to D8b www.socialmarketresearch.co.uk 12 NICVA: Individual Giving by the General Public to Charities (2010) Refused 99 Go to D8f

D8b. What is your other employment status (then go to d8d)?

D8c. Have you ever had a paid job? Yes 1 Go to D8d No 2 Go to D8f Refused 9

D8d What is your main occupation?

D8e Please describe briefly what this job involves?

D8f. What is the occupation of the person with the highest income within your household?

D8g. Please describe briefly what this job involves?

D8h. INTERVIEWER TO RECORD Socio-economic grouping (TICK ONE ONLY)

A B C1 C2 D E 1 2 3 4 5 6

D9. How many dependent children do you have aged 18 or under?

Refused (999)

D10. Roughly how much would your weekly household income be after tax and national insurance contributions have been deducted (This amount should include all benefits).