The Brand Innovation Manifesto How to Build Brands, Redefine Markets and Defy Conventions John Grant The Brand Innovation Manifesto ‘Only liars need to be consistent.’ A terrific quote in John Grant’s new book that told me so much about the last generation of marketers and their professional advisors that I don’t know whether to laugh or cry. This book of simple and profound insights. will, if you let it, empty you of what you know. Then your mind will have the room for renewed thoughts about brands, desires, impulses and making fortunes. What you know will always attack your creativity. John Grant’s book is an effective antidote to knowledge. Let your mind play with his insights and ideas, and your appreciation of what can’t be anticipated will flourish. You will be rich! Michael Wolff The Brand Innovation Manifesto How to Build Brands, Redefine Markets and Defy Conventions John Grant Copyright © 2006 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries):
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