Global Benchmarking Services Global Estate Measurement Code for Occupiers of Real Estate
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II Global Estate Measurement Code for Occupiers 1 Header 27pt Source Sans Pro light
1.1 Header 2 12pt SourceGlobal Sans Pro Benchmarking Semibold Services Body copy 10pt Source Sands Pro Light. Onsedi blabore, sunde sum aut aceperu ntiunt volut omnima voluptio. Itas experia siminti ncidem aut fuga. Et officitas ex eosam quasiment hillaboreius exercit aut plit vel maxim nam im qui odi debis elibus es andam ex expland endaes eic to quam, conseque nisiti aut aut voluptium vellaccus simporiandam rerferitam aceatures simus et qui quos aligendendic tet andis molorae consequamGlobal quam, Benchmarking nulliquodi dit Services eturia (previouslyaut ex ellum MSCI que Globalmagnatet Occupiers) aut ex eatius has been aditam helping quia sinum lab inti ipsumquam et is acerum ullatet ureprestoccupiers facea appraise volenim inventthe performance velest, officiet of their aut buildingsvolore porum and workplacesexcerum num since ea 1995.corum Today, quia cum, officat.Ant unt we are global leaders in performance analytics of business buildings and hold the largest ipsuntiost, excepel millore int volupition corro omnim endempo reribus dolorio. Nem lantis sum faccab in cus.Sintotatecto blantot independent database of occupier performance in more than 50 countries. Our occupier atetur autem et occus ut eos etus aspe rem. Ut velique ne corum qui reni tentibe rumquae cum dolo idebit On re sitenduntet atur? Ilit re clients are from a range of sectors including: finance, insurance, pharmaceutical, media, nis vendelique sumquaeutilities, elentibea legal, il mi, public et untur sector, re, professionalcori ium et voluptasitem. services and Itasretail. experia siminti ncidem aut fuga. Et officitas ex eosam quasiment hillaboreius exercit aut plit vel maxim nam im qui odi debis Global Benchmarking Services (for the rest of the document referred to as GBS) uses the GEMCode as a framework to measure occupier performance in terms of cost and space efficiency, effectiveness, fitness, environmental consumption and impact. Table title 12pt Source Sans Pro Regular Our services include: Heading Heading• Building EfficiencyHeading performance analysis,Heading either multinationalHeading or at countryHeading level Heading Text Text• Workplace EffectivenessText Surveys Text– measuring the impactText of workspace andText Text employeeproductivity Text Text Text Text Text Text Text • Service Baselining – typically used ahead of business change programmes to support Text Text evidence-basedText improvement measurementText Text Text Text Text Text• Market IntelligenceText – for occupiers,Text real estate professionalsText and service providersText who Text need up to date benchmarking data quickly. Text Text Text Text Text Text Text More information about our services can be found at jll. co.uk Text Text Text Text Text Text Text
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12th Edition Summer 2017 III Users and Contributors
In the course of the previous editions, we are delighted to have academics listed below. Any errors or omissions remain, of course, received comments and advice from a rich variety of occupier and the responsibility of GBS. industry organisations, as well as professional associations and
ABSA CSC MMA RWE Npower Actium Consult Cushman and Wakefield Morgan Stanley Santander Advanced Workplace Deloitte MWB Group Holdings Savills AECOM Deutsche Bank National Australia Group Severn Trent Water ALLIANZ Discovery Health National Grid Sheffield Hallam University Assicurazioni Generali Driving Standards Agency National University of Ireland, Shell Associates EDF Energy Galway Shire Aegon EDP Nationwide Building Society Siemens AIG Engen Nestlé Six Continents Alcatel Eon Netika Skandia Altys Gestion ERDF Network Rail Skills Funding Agency AMA Alexi Marmot Associates Essilor Novartis Slough Estates Arcadis Faber Maunsell Old Mutual Société Générale AstraZeneca First National Bank Oracle Sodexo Aviva Friends Life Orange Southampton Solent University AXA Gensler Oxford University Press Standard Bank Bank of Ireland GDF Suez PCA Standard Chartered Bank of Tokyo-Mitsubishi GE Pearson Standard Life Barclays Gilead PSA Peugeot Citroën Sulzer BBC GlaxoSmithKline Pfizer Swanke Hayden Connell Bilfinger GVA Global Actifs PISCES Telereal Trillium BIFM Groupama Poste-Immo TFN Group BNP Paribas Real Estate GVA Grimley PricewaterhouseCoopers Thales BP HOK International Property Solutions The Law Society BPCE Hollard Prudential Transnet British Council for Offices HSBC Group Pythagoras Solutions Transport for London BT IBM Qinetiq TSB Bull Icade Radio France UBS Canada Life ING Ramidus Consulting UK Government Property Unit Capita ISS RATP Unilever Carillion Johnson Controls Reed Elsevier United Utilities CBRE JLL Regus University College Dublin Centrica KPMG Remit Consulting University College London Chadwick International L’Oréal Renault University of Reading Cisco Landmark Reuters Valeximm Civil Aviation Authority Legal and General RICS Vivendi Colliers International Libery Group Rider Hunt International Welsh Government Commerzbank Lloyds Banking Group Rio Tinto Western Cape Goverment Co-operative Group London Electricity Roche Z / Yen CoreNet Global MACIF Immo Royal & SunAlliance Zurich Insurance Group Covéa Marsh & McLennan Royal Bank of Scotland Crédit Agricole Metis Royal Mail Credit Suisse MITIE RTE
IV Global Estate Measurement Code for Occupiers Preface
GBS believes passionately that data helps people make better and Joining JLL will no doubt contribute to the development of more informed decisions. Experience has also taught us that it is as the GEMCode in the area of international space measurement important to ask the right questions as to collect numerous data standardisation and conversions, workplace effectiveness items, and the winning combination of the sound methodology measurement and refinement of FM cost categorisations. We will and accurate data can provide trusted insight for performance also investigate combining the benchmarking with market data. improvement. We look forward to exciting work on updating the GEMCode for the 13th edition. In the meantime, we will be welcoming new Today, all corporate real estate managers are striving to make organisations to the GEMCode users’ community and will continue their portfolios support the corporate business plan. There is the refining our methodology. traditional pressure to prioritise projects and activity in order to deliver the best value and, at the same time, balance the conflicting The GEMCode has evolved through our work with clients and demands for flexibility and efficiency. On top of these requirements, discussions with other industry experts who have implemented Commercial Real Estate Services (CRES) teams now have to our method of classifying their performance data. Our main goal contribute to employees’ well-being and overall productivity. is to bring transparency to the industry by delivering a common, practical standard that allows occupiers, suppliers and support Success of the CRES function depends on the ability to base services to speak the same language and to set performance decision making on an objective, normalised view of estate targets that are measured using the same methodology. performance, building by building, both for efficiency and effectiveness of the workplace. Performance measurement and Implementation of performance measurement is part of the benchmarking is our business. Over the last 25 years, we have change management process and requires strong leadership. perfected a methodology to understand building efficiency and Implementation of the GEMCode is only the beginning of the effectiveness that can be applied to buildings all over the world. journey. This methodology for occupiers is condensed in GEMCode, and I am very proud to present this 12th edition. At GBS, we want to help you to focus on decision making and performance improvement, while we take care of the methodology The 12th edition appeared a year earlier than planned to reflect the and performance comparisons. Talk to us if you want to use the acquisition of MSCI Global Occupiers by JLL, and present Global GEMCode to answer your performance questions, we are happy to Benchmarking Services to the international corporate real estate share our experience. community. This edition does not introduce any changes into the methodological framework underlying continuity of the service Victoria Mejevitch and integrity of the benchmarking database within JLL. Regional Director, Global Benchmarking Services, JLL
12th Edition Summer 2017 V Table of Contents
Introduction 1.1 The Integrated GEMCode 1
1.2 Need for the GEMCode 1
1.3 National and International Standards 2
1.4 Feedback 2
Performance Framework 2.1 The GEMCode Performance Matrix 3
2.2 Principles 4
2.3 Performance Ratios 5
2.4 Reporting Segmentation 7
2.5 Performance Analysis for Multiple-Use Buildings 7
2.6 Descriptive Data Requirements 8
2.7 Choosing Key Ratios 9
2.8 Comparing Like with Like 10
Costs 3.1 Principles 11
3.2 Real Estate Occupation Costs 15
3.3 Adaptation and Equipment Costs 17
3.4 Building Operation Costs 18
3.5 Business Support Costs 22
3.6 Management Costs 24
3.7 Information Technology Costs 26
VI Global Estate Measurement Code for Occupiers Space 4.1 Principles 27
4.2 Conceptual Framework 28
4.3 Major Space Elements 29
4.4 Treatment of Office Space 32
4.5 Comparing Seating Supply with Demand 36
Quality 5.1 Principles and Approach 38
5.2 Effectiveness 39
5.3 Fitness 44
Environmental Sustainability 6.1 Principles and Approach 46
6.2 Consumption and Impact 47
6.3 Energy and Carbon Measures 48
6.4 Water Measures 52
6.5 Waste Measures 53
Appendices 7.1 Selected List of National and Global Standards 55
7.2 The GEMCode Data Template 56
7.3 Cost Mapping Guide 62
7.4 Measuring Rules 67
7.5 Space Components 69
7.6 Conversion Tables 73
7.7 Building Types 75
Index 76
12th Edition Summer 2017 VII List of Exhibits
Exhibit 1 GEMCode Performance Matrix 3
Exhibit 2 Possible Segmentation of Analysis 7
Exhibit 3 Key Data Requirements 8
Exhibit 4 Line of Sight: Link to Corporate Values 9
Exhibit 5 Conceptual Framework for Measuring Floor Areas in Office Buildings 28
Exhibit 6 Total Floor Area 32
Exhibit 7 Internal Floor Area 33
Exhibit 8 Occupied Usable Floor Area 34
Exhibit 9 Work Floor Area 35
Exhibit 10 Use Versus Capacity 36
Exhibit 11 Quality Performance Framework 38
Exhibit 12 Framework for Assessing User Satisfaction 40
Exhibit 13 Comparing Importance and Satisfaction 43
Exhibit 14 Resource Allocation Matrix 43
Exhibit 15 Environmental Performance Matrix 47
Exhibit 16 Measuring Stairwells, Atriums and Mezzanines 67
Exhibit 17 Unusable Area due to Limited Length and / or Width 68
Exhibit 18 Unusable Area due to Limited Height 68
VIII Global Estate Measurement Code for Occupiers List of Tables
Table 1 Key Performance Ratios 6
Table 2 Key Business Data Definitions 9
Table 3 Selection Factors for Fair Comparisons 10
Table 4 Conceptual Framework for Measuring Occupancy Costs 12
Table 5 Breakdown of Total Occupancy Costs 12
Table 6 Building Occupation Cost Definitions 15
Table 7 Adaptation and Equipment Costs Definitions 17
Table 8 Building Operation Costs Definitions 18
Table 9 Business Support Costs Definitions 22
Table 10 Real Estate Management Costs Definitions 24
Table 11 Information Technology Costs Definitions 26
Table 12 Major Space Elements 29
Table 13 Building Capacity Indicators 36
Table 14 Building User Indicators 37
Table 15 Condition Codes 44
Table 16 Key Business Data Definitions 45
Table 17 Example Environmental Ratios for Consumption and Impact 47
Table 18 Core Energy Data 48
Table 19 Core Water Data 52
Table 20 Core Waste Data 53
Table 21 Space Components in Offices 69
Table 22 Working List of Building Types 75
12th Edition Summer 2017 IX Introduction
1.1 The Integrated GEMCode First launched in 1999 as the Total Occupancy Cost Code, the Cost Code was quickly embraced as the industry standard for measuring real estate and facilities management costs in the United Kingdom by a wide variety of end-user organisations. Since the first Cost Code, GBS has developed the Space and Environment Codes to help Real Estate professionals deliver highly valuable performance information to their organisations and other stakeholders. In response to positive feedback and support from a large number of end-user organisations with a global reach, there have now been five further editions of the Cost Code, two editions of the Environment Code and one edition of the Space Code.
The three separate codes were combined together in the 10th edition, and a further section was added to help occupiers measure the effectiveness and quality of their buildings in order to help occupiers meet their corporate objectives.
The integrated GEMCode is designed to provide a succinct and easy-to-use set of measures required to undertake performance analysis for most organisations with business real estate anywhere in the world. All these changes have been introduced while leaving the existing structure of data definitions largely unchanged to safeguard the considerable investment that many users have made in common systems and processes.
1.2 Need for the GEMCode Business premises exist to allow organisations achieve their corporate objectives. In brief, buildings need to be managed to become leaner, greener and more productive in ways that support changing business need.
Organisations need occupancy performance data and analysis that is both business- oriented and consistent. The GEMCode supports the production of the evidence that top- performing management teams require of their real estate and FM functions.
Through use of the GEMCode, all professionals working for an end-user or occupier (whether working internally or in an outsourced capacity) should be able to achieve these substantial benefits: • A holistic view of property performance across the entire property portfolio • A consistent view of occupancy performance across individual buildings, businesses and geographies • Clear and rapid communication of business-relevant global real estate and FM performance round the organisation • The ability to compare performance across industries • Create performance targets and track progress over time.
1 Global Estate Measurement Code for Occupiers 1.3 National and International Standards Globalisation reinforces the need for standard terminology to monitor and manage performance across and within borders. Comparable and consistent data is essential for a wide range of decisionmakers and stakeholders in addition to the core target group for this publication: corporate and public sector end-users.
There are a large number of national, regional and global standards, which are inconsistent and confusing for organisations aiming to create a single dataset on their portfolio. We are very encouraged to see the emergence of the International Property Measurement Standards Coalition1, which will focus, at least initially, on producing international standards for space measurement and valuation. GBS fully supports the aims and principles of the IPMSC, but, at present, does not propose to align fully with its measurement standards given that the majority of the data that we currently collect does not yet align.
GBS’s GEMCode will respond to and support the future development of the international standards, which we clearly see to be in the industry’s interests.
The GEMCode itself is not a standard. It is designed to be an effective framework for data collection and occupancy performance measurement.
For the sake of simplicity and to attain consistency across an international estate, the GEMCode sets out all quantitative data in metric units, since the majority of the users of the Code will be familiar with the Système International (SI) units of measurement. This will aid global comparisons and performance analysis. However, users might prefer to collect numbers in alternative formats. (See Section 7.6 for a set of conversion tables.)
1.4 Feedback The GEMCode is being continually improved and adapted to suit the needs of users globally. We are pleased to receive comments on any part of this text.
Please contact [email protected].
1 For the latest news of this initiative, see, for example, the websites of BOMA or RICS at www.boma.org or http://ipmsc.org/.
12th Edition Summer 2017 2 Performance Framework
2.1 The GEMCode Performance Matrix The main elements of the GEMCode performance matrix are Keeping occupancy costs under control is the first priority of most set out in Exhibit 1 below. This matrix is a generic summary of real estate professionals. The cost definitions within the GEMCode what most occupiers want – and need – based on GBS’s 20 years comprise a well-established and internationally accepted of performance measurement for occupiers. Each element of methodology for collecting, measuring and analysing occupancy the matrix can be used independently. Alternatively, it can be costs in real estate and facilities management. combined with other elements to monitor performance as part of a modular approach. As the number one cost and carbon driver, occupied space needs to be especially carefully managed. Exhibit 1 – GEMCode Performance Matrix Managing the effectiveness of buildings is one of the main responsibilities of real estate and facilities management. Performance Monitoring the relationship between workplace and productivity is becoming increasingly important to workplace managers. Reviews of effectiveness still tend to revolve around post-occupancy evaluations. The mood is now changing and a method for Eiciency Quality Environment assessing effectiveness and building fitness on an ongoing basis is set out in this GEMCode.
Reducing environmental impact is an increasingly important priority for private and public sector organisations and is part of the corporate social responsibility framework. With a large number of environmental initiatives around the world, it can be difficult
Cost to know where to begin. The need for consistent and reliable Space Impact Fitness environmental performance data summarising the consumption E ectiveness Consumption and impact of each occupied building is becoming ever clearer.
3 Global Estate Measurement Code for Occupiers 2.2 Principles Without a globally accepted framework for measuring and The GEMCode therefore defines key performance indicators reporting on performance, many organisations are still not relevant to corporate real estate and facilities management to assessing the performance of their portfolio. Furthermore, the facilitate the production of a balanced scorecard or RAG (red- quality and consistency of the data collected may be questionable. amber-green) review if that is required by the occupier business. This problem is especially acute for organisations with a large number of buildings around the world which need to develop a A key element of the design of the GBS performance framework is “global view” of occupancy performance. The GEMCode provides to acknowledge that the assembly of data and the production of precisely this good-practice global measurement guide. performance ratios takes time and costs money. In this code, we do not go to that level of detail; we concentrate on the more strategic This Code focuses on the ability of business to produce issues that matter most to the business overall. performance ratios for its occupied real estate and facilities management over time. Underlying the Code is a concept of The GEMCode has been designed therefore to meet business’ performance that can be applied to buildings and be built up needs as set out in Section 1.2. in various ways: for national, regional and global analysis; for individual and all property types; for one business unit and for all. This means that: • We use objective evidence at all times for the range of The concept of performance is dynamic, and therefore changes performance issues that matter to business occupiers over time. It is unlikely that we will focus on the same priorities in ten years’ time. In addition, performance will be defined in slightly • We want to take all buildings in the portfolio into account different ways by almost all organisations. • We want to reconcile all data, where possible, for each and every country and building type. Performance is also multidimensional. Performance is not just about costs or space efficiency or the effectiveness or quality of the buildings in the portfolio or the sustainability of the estate. It is about all these things (and more).
12th Edition Summer 2017 4 2.3 Performance Ratios In Sections 3 to 6, data definitions support the production of Examples of useful denominators are: strategic, tactical and operational ratios of performance. The • Business numbers, for example, turnover, sales, operating precise choice of which performance ratios to use must be at the expenditure, units of output discretion of occupying businesses. Since most organisations have similar concerns and objectives, we can identify and work to a • The number of users in the building whether employees, similar performance framework, especially for organisations within contractors, visitors, patients, students or residents adjusted if necessary by the hours of attendance each week the same industry. • Floor space Most of the performance measures are created by dividing • Occupation units such as workstations, workplaces one number (cost, space, carbon and so forth) by another (the and bedspaces denominator) related to the business (space, users, business turnover etc). The main exceptions are the performance scores for • Measures of capacity of a building. quality (see Section 5). Using the performance matrix set out in Exhibit 1, a possible key set of performance ratios for an organisation might be as set out in A range of different denominators can be used to analyse building Table 1. A full explanation of each of these items is to be found in performance, allowing organisations to link building performance Sections 3 to 6. to the factors most critical to their overall business. Their use – for example in setting targets and benchmarks – will depend on the type of property being analysed, geographical coverage and other factors.
Users of different types of property should consider using denominators that are based on their core activities (for example, retail sales or footfall for a retailer, students for a university, or patient numbers for a hospital).
5 Global Estate Measurement Code for Occupiers Table 1 – Key Performance Ratios
Main Data Item Divided by
Costs • Total occupancy costs • Total revenue, total expenditure • Important component costs. • Total users, total full-time equivalent (FTE) • Units of output • Space occupied • Workstations / workplaces.
Space • Space occupied • Total revenue, total expenditure • Workstations / workplaces. • Units of output • Total users, total full-time equivalent (FTE) • Workstations / workplaces.
Effectiveness • Expressed satisfaction with provision • Averaged over all respondents. • Expressed importance of provision • Matching of satisfaction with importance.
Fitness • Condition score, 50+, 75+ • Total space occupied. • Suitability score, B+.
Environment • Total kWh energy by source • Total revenue and expenditure • Total carbon • Total users, full-time equivalent (FTE) • Total unrecycled waste • Units of output • Total sourced water. • Space occupied • Workstations / workplaces • Costs of energy, waste and water.
12th Edition Summer 2017 6 lobal