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05/12/2014 Index Welcome CNH Industrial New Holland Agriculture The New Holland Brand values OUR HISTORY THE CLEAN ENERGY LEADER STRATEGY GLOBAL PRESENCE CLOSE TO OUR CUSTOMERS PRODUCTIVE TECHNOLOGY FOR ALL Our Products Precision Land Management Awards New Holland Zedelgem 2 CNH Industrial CNH Industrial Our Products Group Structure & Trucks, Agricultural Construction Commercial Financial Firefighting Crawler Powertrain Trucks Buses Equipment Equipment and Defence Services Equipment Excavators Vehicles Engines and Skid Steer Loaders Combines Tractors Transmissions 3 4 1 05/12/2014 CNH Industrial CNH Industrial Key Figures (31 Dec 2013) Key Features 1 12 48 62 190 Global top #2 Global top tier group brands R&D Centers plants national markets in agricultural in construction equipment equipment € 934 Uniquely diversified across 71,192 6,300 7,710 $ 1,222 products and geographies individuals dedicated active patents employees million invested in R&D to innovation owned Global top #4 Leading powertrain € 1,985 € 25,778 € 6,300 € 9 / $ 12 capital goods technology with $ 2,277 $ 33,836 $ 8,713 substantial global million invested platform million trading profit million revenues million total scale in medium-and in training available liquidity heavy-duty diesel Global leader engines in commercial vehicles 5 6 CNH Industrial at a Glance CNH Industrial Global Presence Figures by Area (2013) GROUP REVENUES BY GEOGRAPHY FY 2013 ¹ GLOBAL INDUSTRIAL FOOTPRINT (excl. JVs) EMEA EMEA 59% 17% 11 NAFTA 28% NAFTA 33 26 42% 13 11% 7% 17% 10 19% APAC 8 5 APAC LATAM 4 LATAM Employees Manufacturing Facilities R&D Centers TOTAL: ~71,000 TOTAL: 62 TOTAL: 48 ¹ Including financial services and after inter-company eliminations 7 8 2 05/12/2014 CNH Industrial Sustainability Among the Sustainability Leaders The farming specialist with a wide agricultural equipment offering and a global presence, customer proximity through a strong dealer network Industry Leader in 2013 for the third consecutive year and industry-leading solutions for profitable and sustainable agriculture 9 10 The New Holland Brand values The New Holland Brand values OUR HISTORY Over 100 years of innovation THE CLEAN ENERGY LEADER ® STRATEGY Sustainable efficient technology GLOBAL PRESENCE A 100% commitment CLOSE TO OUR CUSTOMERS The strongest dealer network PRODUCTIVE TECHNOLOGY FOR ALL OUR HISTORY The broadest product offering Over 100 years of innovation 11 12 3 05/12/2014 Our history Our history Fiat Trattori In 1991 Fiat Geotech purchased First FIAT became FiatAgri Ford New Holland tractor built Merger Case IH New Holland has a legacy of land pioneers, each of whom improved farmers’ New Holland FiatAgri acquired Merger FiatAgri productivity since 1895. Claeys was founded Giovanni Agnelli, Braud and Fiat Allis in Zedelgem by FIAT founder Great personalities like Abe Zimmerman, Henry Ford, Leon Claeys and Giovanni Agnelli Leon Claeys created companies that shared a similar DNA because all of them provided their 1895 1906 1917 1918 1947 1964 1974 1984 1986 1988 1991 1998 1999 2006 2011 2013 customers with accessible technology and simple yet innovative solutions. New Holland came Ford bought Sperry New Holland under the ownership and formed of the Sperry Rand Ford New Holland Inc Corporation New Holland was founded in Henry Ford, Pennsylvania by Ford Motor The Sperry Rand Corporation Abe Zimmermann New Holland acquired Bizon, Company founder acquired Clayson which combine manufacturer based becomes part of the New Ford first in Płock, Poland Holland family tractor built HISTORY ACQUISITIONS/MERGERS INTEGRATION 13 14 The New Holland Brand values New Holland brings sustainable, efficient technology to World Expo Milano 2015 As part of CNH Industrial, and together with the brands of Fiat Chrysler Automobiles, we are an official global partner of World Expo Milano 2015. The theme of ‘Feeding the Planet, Energy for Life’ is at the heart of both the Brand values and the Clean Energy Leader strategy. The 1,638 sqm Sustainable Farm pavilion will take visitors on an engaging path, which shows how a world leader of agricultural mechanization interprets the present and prepares for the future of farming in a sustainable and accessible way. ® THE CLEAN ENERGY LEADER STRATEGY Come and visit New Holland at Expo Milano 2015 Sustainable efficient technology from 1 st May to 31 st October in Milan, Italy. 15 16 4 05/12/2014 The Clean Energy Leader strategy The Clean Energy Leader strategy Sustainable efficient technology Sustainable efficient technology The New Holland Clean Energy Leader strategy is based on four key pillars: Since 2006 Clean Energy Leader means pioneering and promoting renewable fuels and sustainable agriculture. We offer today’s and tomorrow’s farmers the widest choice of 01. GROWING ENERGY 03. SUSTAINABLE FARMING products to enable them to get more from their farms: advanced technologies and systems which improve agricultural efficiency and productivity. We care about the world in BIODIESEL CARBON FOOTPRINTING BIOETHANOL ECOBRAUD which our customers farm, so we help them to reduce emissions, lower fuel consumption, BIOMASS CONSERVATION AGRICULTURE better manage their soil, control valuable water resources, optimise production inputs and THE ENERGY INDEPENDENT FARM cultivate clean energy sources. 02. EFFICIENT PRODUCTIVITY 04. COMMITTED COMPANY TIER 4A AND TIER 4B TECHNOLOGY PLANT CERTIFICATION PRECISION LAND MANAGEMENT (PLM) RECYCLING MECHANIZATION INNOVATIONS 17 18 The New Holland Brand values Global presence On five continents to meet the needs of our customers everywhere New Holland knows just what you need, because is always there right beside you. With state-of-the-art manufacturing locations across the globe and four Centres of Excellence dedicated to developing the next generation of agricultural machines that will redefine modern agriculture in terms of productivity, performance and the comfort that you demand. GLOBAL PRESENCE A 100% commitment 19 20 5 05/12/2014 Global presence The New Holland Brand values Close to our customers around the world Turin, Italy Modena, Italy Racine, Wisconsin, USA Lugano, Switzerland Global Head Quarters of New Holland Production facility for telehandlers Production facility for high horsepower Regional Head Quarters Regional Head Quarters for Europe tractors, home of the T8 tractor range, for the International Region Plock, Poland and components Antwerp, Belgium Production facility for combines, headers and Ankara, Turkey Production facility for components, home of round balers Saskatoon, Canada Production facility for tractors that are the Auto Command™ continuously variable Production facility for large planting and exported across the globe and that has transmission Zedelgem, Belgium seeding equipment produced over 600,000 tractors Centre of Excellence for Harvesting products Basildon, UK Production facility for flagship harvesting Production facility for medium and high products including the CR range of Twin Rotor™ Curitiba, Brazil Harbin, China horsepower tractors, home of the combines, the FR forage harvester, CX Centre of Excellence for Tractors Production facility for tractors for the multi-award winning T7 tractor range. conventional combines and the BigBaler range Regional Head Quarters for Latin domestic market 50 years of continuous tractor operations of large square balers. America Production facility for tractors, including the Naberezhnye Chelny, Russia Coex, France New Holland, Pennsylvania, USA T8, and harvesting equipment for Latin Production of tractors and combines for Centre of Excellence for Grape Harvesters Centre of Excellence for Hay tools America that has produced over 30,000 TC the domestic market and for export Production facility for grape harvesters, home Regional Head Quarters for North America combines of the original Braud design Birth place of the New Holland Machinery New Delhi, India Company in 1895. Today, a production facility Queretaro, Mexico Production facility for tractors for both Croix, France for Hay and Forage applications that has Production facility for both tractors and the domestic market and for export to Production facility for components, including produced over 700,000 small square balers to components over 50 countries and that has produced the Horizon™ Cab date over 150,000 tractors Jesi, Italy Fargo, North Dakota, USA Cordoba, Argentina Production facility for speciality and low Production facility for articulated tractors, home Production facility for CR combines and Shanghai, China horsepower tractors that has produced over of the 670hp T9 range speciality tractors for the domestic market Production facility for tractors for the 500,000 machines domestic market and for export to Asia, Grand Island, Nebraska, USA Sorocaba, Brazil Africa and the Middle East Lecce, Italy Production facility for harvesting equipment, Production facility for the CR combine CLOSE TO OUR CUSTOMERS Production facility for telehandlers home of Twin Rotor™ technology for almost 40 range for the Latin American region Tashkent, Uzbekistan years and the CR combine range Production facility for tractors that are Piracicaba, Brazil exported to Central Asian markets The strongest dealer network Production facility for the Defensor sprayer for Latin American markets 21 22 The strongest dealer network The strongest dealer network 2,000 dealers in 170 countries around the world In your fields, every day, with you. Our distribution network ensures our customers around the world receive the purchasing advice,
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