Salve Regina University Digital Commons @ Salve Regina Pell Scholars and Senior Theses Salve's Dissertations and Theses Summer 8-2012 Twitter Technology Trampling Fashion Designs: The Effects of Twitter on the Fashion Industry. Margaret K. Reder Salve Regina University,
[email protected] Follow this and additional works at: https://digitalcommons.salve.edu/pell_theses Part of the Advertising and Promotion Management Commons, Arts Management Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, Marketing Commons, and the Sales and Merchandising Commons Reder, Margaret K., "Twitter Technology Trampling Fashion Designs: The Effects of Twitter on the Fashion Industry." (2012). Pell Scholars and Senior Theses. 82. https://digitalcommons.salve.edu/pell_theses/82 This Article is brought to you for free and open access by the Salve's Dissertations and Theses at Digital Commons @ Salve Regina. It has been accepted for inclusion in Pell Scholars and Senior Theses by an authorized administrator of Digital Commons @ Salve Regina. For more information, please contact
[email protected]. 1 Maggie Reder Dr. Esch ENG 490 May 2012 Twitter Technology Trampling Fashion Designs: The Effects of Twitter on the Fashion Industry Introduction The fashion industry continuously faces the issue of fashion piracy, which means; many retailers are intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. The problem is on the rise and many designers are taking hits due to the frequency and success of the culprits. While large retailers such as Forever 21, Zara, Topshop and H&M are soaring, many young designers are struggling to survive.