8887 Winton Road Cincinnati, Ohio 45231 [email protected] Telephone Number (513) 485-0388 8887 Winton Road Cincinnati, Ohio 45231 Pablo Arellano Jr. [email protected] (513) 485-0388
FOCUS Marketing and Advertising
STRENGTHS Innovative and strategic thinker with a keen eye for the unique and unusual and the ability to translate marketing featured business plans into action. Energetic, Hardworking, and Talent for brainstorming, copyrighting, and creative conceptual development. Highly Focused, with a Passion for the Effective skills in project management, organization, time management, and detail Business of Branding. orientation. Proven ability to multitask and juggle priorities to meet competing deadlines. Outstanding teamwork skills; energized by a collaborative work environment.
EXPERIENCE KROGER CORPORATION, cincinnati, ohio Garnes-Ward Scholarship/Internship (Summer of 2007)
Extremely service- Achieved Kroger’s most prestigious internship, focused on enhancing the customers oriented, with a unique shopping experience, and learned the behaviors of the different types of consumers. combination of intuitive and analytical abilities. Re-evaluated and gathered statistical data, identified inefficiencies, streamlined processes, and drove new performance issues by decreasing fulfillment rates by 33.71% and concocted a new channel of service without increasing direct costs. Presented my key findings to the President and Senior Vice Presidents, where I created a queuing system which provided a delicatessen in a faster, simpler form.
MOGUL MEDIA, cincinnati, ohio Marketing Director (2001-2005) Promoted to lead strategic planning, marketing, and management of company- sponsored-events; a diverse blend of community-relations programs, fund-raising events, and co-sponsored activities. Worked in hiring, inviting, and promoting the likes of tennis star Andy Roddick, music sensation Justin Timberlake, and sensational music performer Nick Lachey to just name a few; and increased attendance solely by 348% since 2002. Managed all facets from concept through creative design, photography, layout, and production; served as art director and worked with printing vendors on production. Cut 56.9% of direct costs from flyer and promotional items, by insourcing our graphic design team and signing exclusivity contractual agreements with vendors. Established an entire member-only recruiting package, by selling exclusivity on a weekly basis. Created and deployed unique advertising campaigns proven successful in position- ing the company with a competitive distinction. Team Achievements at Mogul Media:
“Top 30 New Establishments in the World” - Conde Nast Traveler “Cincinnati’s Answer To a New York Nightlife” - Travel and Leisure Magazine “Best Promoters and Event Planners, Best New Establishment, Best Singles Establishment, and Best Establishment Overall” - Best Of Cincinnati - City Beat ‘03, ‘04
Front-Page Spread and Cover Story in Cincinnati Magazine, Cincinnati Enquirer, Cin Weekly, The Business Courier, and The Cincinnati Post 8887 Winton Road Cincinnati, Ohio 45231 Pablo Arellano Jr. [email protected] Telephone Number (513) 485-0388
EDUCATION NORTHERN KENTUCKY UNIVERSITY, highland heights, kentucky Marketing (2006-Present)
Selected as an ambassa- dor to speak in front of CINCINNATI STATE, cincinnati, ohio the President of N.K.U. Pre-Business Administration (2004-2006) Dr. Vortuba in bettering the Visions, Values and Voices of the University Internship: Avon, Fairfield, OH, December 2001: Aided Avon Representatives with placing held every 5 years. orders in the fastest possible way. Supplied representatives with credit information accurately and efficiently over the telephone, while performing all stated duties in Spanish.
ADDITIONAL I carry strong skills reading, writing, and formal conversation by way of the Spanish SKILLS language. Accelerated Computer Skills- Adobe Photoshop CS3, Illustrator CS3, Fireworks CS3, Winner of the Apprentice InDesign CS3, Dreamweaver CS3, Lightroom, Acrobat 8 Professional, QuarkXpress, and program hosted by the Microsoft Office. President Tim Rawe of Fifth Third Bank, Northern Kentucky. 2007 Most Likely To Succeed Winner of Northern Kentucky, from The Northern Kentucky Chamber of Commerce. Through the program paired with mentor Bill Schumer- Vice President of Marketing and Product Development of Fifth Third Bank.
COMMUNITY Organization Began-Ended Responsibilities INVOLVEMENT AND Tripled the amount of executive board mem- HONORS Northern Kentucky University bers, submitted a Marketing Plan to The College Marketing Club 05-04-07-Present of Business and been awarded $500 to be used towards the club’s overall marketing goals. The President aim is set to raise attendance by 500% at the club’s first meeting.
Initiated a contractual agreement with the Governor Ernie Fletcher Cincinnati Bengals raising over $16,000 in Of the Commonwealth of scholarship money for undocumented and Kentucky commissioned LULAC- League of United myself on August 31, documented Latino college students in the Latin American Citizens 2006 as Kentucky 05-01-07-Present Cincinnati area. Initiated another contract with Colonel. A Colonel is the the National LULAC College Administration, highest honor awarded President by the state for they appreciate our entrepreneurship prowess recognition of my and are matching 60% of every dollar that we services to the community and the accomplishment raise. of achieving Northern Kentucky’s Chamber of Commerce 2007 Most Created a soccer training regime designed for Likely to Succeed Award. 1-on-1 training and team based training. The Adidas Soccer United and soccer regime is technically and tactically based S.T.A.R. Soccer Club 2006-Present on improving the soccer player’s individual ball skill. The competitive advantage is these drills Entrepreneur are developed so a player may practice by themselves and have fun if there is no partner readily available. 8887 Winton Road Pablo Arellano Jr. Cincinnati, Ohio 45231 [email protected]
“Without exception, Pablo is outstanding in his desire to volunteer time and exceptional creativity to the advancement of social programs for the poor, for quite a few years. His business practices and graphic design abilities are fresh. The Church has greatly benefitted from his skills and dedication” Reverend William J. Jansen Director of Hispanic Ministry Archdiocese of Cincinnati, Pastor [email protected]
“Pablo carries excellent morals and values, and I have seen few people demonstrate the same genuine intellectual curiosity as he does. This curiosity is often accompanied by an excitement, or enthusiasm, to win, to gain an idea, to process a tactic, or to take the lead in a challenging business plan.” Barry Burgoyne Vice President of Sales Perrigo Company [email protected]
“Mr. Arellano is certainly one of the brightest and most insightful people I have had the pleasure to meet. His ability to grasp the abstract issues in many business situations while staying focused on concrete practicalities is unmatched through my experience. Most people can do one or the other. These twin intellectual abilities are the main reason he has been able to excel in school while receiving awards during his development.” Bill Schumer Vice President, Marketing and Product Development Fifth Third Bank [email protected]
“Pablo Arellano Jr. is meant for great things and currently sits on the edge of achieving all that he has set out to achieve as he nears his senior year of college. He has his ethics and morals set in bettering the world as we know it today, and demonstrates the dedication and leadership skills needed to inspire others around him.” Leo Calderon Director Office of Latino Student Affairs Northern Kentucky University [email protected]
“Over the past year and a half Mr. Arellano has demonstrated to me time and again that he is an exceptional marketer and gifted worker through all the recognition that he’s received during this time. In my opinion, he is the perfect model of a young professional. He is a highly dedicated professional who knows how to motivate others to strive for excellence.” Todd D. Peters Director, Marketing & Communications WellPoint Next Rx [email protected]
“Overall, Pablo is highly intelligent and has good analytical skills. On a personal level, Pablo is a well disciplined, yet has a pleasant personality.” Brian McIntosh Business Lawyer McIntosh & McIntosh, P.L.L.C. [email protected] 8887 Winton Road Pablo Arellano Jr. Cincinnati, Ohio 45231 [email protected] (513) 485-0388
PAPER 2007 Most Likely to succeed CLIPPINGS