/)11. H/J/l. 8

aking 'the art of politics' seriously means as­ Aesthetic, Terry Eagleton argues that aesthetics is Tserting a more genuine relation between art and a field that polices everyday life. He puts forward politics than we casually or usually suppose. In con­ the disarmingly simple proposition that aesthetics temporary mass-mediatised societies, the concept of attempts to regulate all that is beyond the jurisdic­ politics as prime-time spectacle, a carefully groomed tion of 'reason' and 'law': "aesthetics is born as a contest between combative cult-personalities, is not discourse of the body." This means that the aes­ new. Beyond that, however, it's possible to explore thetic functions to direct and shape the "primitive the notion that politics has an 'aesthetic' - or is an materialism" of our passions and experiences: "the aesthetic practice - and that this matters. whole of our sensate life together ... affections and "It is often said there is something Shakespearean aversions that which takes root in the gaze and about politics, providing as it does a vast stage on the guts a society's somatic, sensational life". which colourful players enact all that is both noble Eagleton explains how "ethics, aesthetics and and base about the human condition," Australian politics are drawn harmoniously together" in the journalist Christine Jackman writes. With some work of two of neoconservatism's acclaimed ances­ embarrassment, she quickly qualifies: "But maybe tors, Adam Smith and Edmund Burke.! that's all a bit too precious." I In Smith's Theory of Moral Sentiments, human It's neither precious nor merely metaphoric. Jack­ society is depicted as "an immense machine, whose man's embarrassment comes from her recognition regular and harmonious movements produce a that a view of politics as show business or theatre thousand agreeable effects" like "any production is unoriginal: embodied in the mock-Tudor opening of human art". When we replay society's harmonies ceremonies of the British parliament, George W. in our lives, internalise its movements, then we Bush's 'Mission Accomplished' stunt, the fanfare of experience not only the "beauty" of belonging but Australian election campaign launches after Gough "virtue". As Eagleton makes clear, Smith's work Whitlam's 'It's Time', the estimation of how poli­ posits that the "whole ofsocial life is aestheticised", ticians 'come across' in televised debates, and the and that individuals thus belong in "a social order so bear-baiting of question time. But brushing the idea spontaneously cohesive that its members no longer aside as passe, too familiar or obvious is a failure need to think about it":1 This is the subtext ofJohn of intellectual nerve. The aesthetic dimension of Howard's famous desire for people to politics requires serious attention precisely because feel "relaxed and comfortable ... abouttheir history politics interweaves performance, role-play, ritual, ... the present ... the future". The apparently artless iconography, symbolism, myth and narrative. moment implied a cohesive, timeless social vision The 'aesthetic' is not simply an abstract philo­ in which intellection was supplanted by 'feeling'. sophical category concerned with art and affect, It articulated an aesthetic impulse to wholeness perception and sensibility. In The Ideology of the and harmony, a sense of balance, 'correct propor-

64 OVERLAND 191,2008

Copyright of Full Text rests with the original copyright owner and, except as permitted under the Copyright Act 1968, copying thiscojJyright material is prohibited without the permission of the owner or its exclusive licensee or agent or by way of a licence from Copyright Agency Limited. For information about such licences contact Copyright Agency Limited on (02) 93947600 (ph) or (02) 93947601 (fax) tion' and common-sense civility, and it invited the This form of mediation is the aesthetic: a discourse Australian people to empathise with Howard as that directs the life of passion and sensation into a self-described "average Australian bloke" with approved forms of feeling and action. And when "quintessential Australian values".4 the passionate body that requires mediation is a In Burke, Eagleton discovers that the aesthetics mass body politic, national myths, symbols, nar­ of civility, conducted via 'manners', is a triumphant ratives and poetics - approved forms - are at hand instance of Gramscian hegemony: "in the aesthet­ to be mobilised. The potential consequences are ics of social conduct, or 'culture' as it would later troubling: the total aestheticisation of everyday be called, the law is always with us, as the very life; life lived in a 'permanent present', construed unconscious structure of our Ii fe". To believe and around sentiment and empathy; the loss of history, behave in a good manner, according to codes of the etherisation of critical thought. civility, is to internalise the powers that govern us In his landmark essay 'Myth Today', Roland and to feel the pleasure of belonging to a harmonic Barthes explained that myths are intentionally social whole: "pleasurable conduct is the true index manufactured then naturalised as timeless -"myth of hegemony". From his reading of Burke, Eagleton is constituted by the loss of the historical quality discerns that civility is a political question, and that of things: in it, things lose the memory that they the exercise of 'good manners' is nothing short of were once made". And, as a mystification of class the taming of potentially 'barbarous' tendencies relations - 'false consciousness' - myth often masks by conformity to established codes. Conformity a radical social vision with the appearance of sta­ becomes 'beautiful', an oceanic feeling, the bringing bility, continuity, and a re-ordering of the world to heel of potentially unruly energies by restraint justified by 'tradition': "myth has the task of giving and civility, bringing a sense ofaesthetic proportion an historical intention a natural justification, and of to a world in crisis..1 making [political] contingency appear eternal"'? Tom Clark sniffs this point in comments about We should never forget Barthes' dictum that Howard's well-documented politics of fear, and its "bourgeois ideology continuously transforms the processes of release and restraint. Clark observes products of history into essential types", produc­ that the notorious moment of 'We will decide who ing a "cultural logic" whereby history's fractious, comes to this country and the circumstances in contradictory tendencies are supplanted by certain­ which they come' involved both "unruliness" and ties, and critical "reflection is curtailed".R The aim "spillage wrought by people who do not under­ is to re-order the world, to establish that it never stand ... 's laws", and an instantaneous was - and never could be - different. Myth beguiles "denial of that release". Clark's point underscores as a deeper form of knowledge and organisation his argument that the aims of Howard's speech of 'sense' than the merely intellectual: it is eternal were "thoroughly poetical" - or, in Eagleton's and visceral, the expression of a people's enduring terms, aesthetic. One can readily read a Burkean spirit and passions. We are meant to empathise with subtext here: that 'queue jumpers' are ill-mannered, myths, but not to think about them. As an aesthetic there is no aesthetic self-regulation in their social form, a shaping ofsensibility, national myths ask us behaviour. Interpellating the Australian public as a to internalise a holistic ruling-class world-view and community that readily internalises and enacts the to instinctively feel what is 'right' because that state rule of law and good manners, Howard's rhetoric of unreflective being is both beautiful and virtuous policed the emergency with an appeal to moral - aesthetic, in other words. "containment".6 The misery inflicted on asylum As a mediating mechanism, the aesthetic recon­ seekers could then appear, grotesquely, as a form structs emotion, redirects it into established forms of harmonic civility. that seem reasonably right. Crucially, too, the aes­ Any regime anchored in reason and law cannot, thetic activates the nebulous concepts of sentiment, however, simply attempt to contain unruly passions sympathy and affinity: a sophisticated political by force. Instead, it acts to channel passion, to etiquette, an ethos of sensibility which attempts to guide what "takes root in the gaze and the guts", fuse our felt identity with the powers that rule us, to find a consensual form of mediation between regardless of what those powers might actually be the rule of reason and law and raw, everyday life. doing. For this reason, the aesthetic is particularly

OVERLAND 191, 2008 65 valuable to ruling classes in societies where un­ of the intimate interrelation between neoliberal ruliness and emergency are the actual results of a privateering and culture war rhetoric. dominant ideology and political practice. had no hesitation making the In 1940, as the very real emergency that led to point in his recent speech to the neoconservative his suicide closed upon him, Walter Benjamin was American Enterprise Institute when he received his hastily completing 'Theses on the Philosophy of Irving Kristol Award (5 March 2008). The speech History'. In that work, he produced an incandescent was crafted for the gala night, and was replete guerrilla aphorism: "The tradition of the oppressed with neoconservative platitudes intended specifi­ teaches us that the 'state of emergency' in which cally for the captive audience: the sublimity of the we live is not the exception but the rule." In 'The market; the traditional family as the greatest social Work of Art in the Age of Mechanical Reproduc­ welfare system ever devised; individual liberty and tion' Benjamin noted that fascism was particularly enterprise; the sacred bonds of the American-Aus­ adept at answering the destabilisations of moder­ tralian alliance. Titled 'Sharing Our Common nity's 'emergencies' because of its particular mode Values', it was also a homage to internationalised of introducing "aesthetics into politics" - a re-or­ neoconservatism, praising Margaret Thatcher, dering of the world that was a totalised policing of Ronald Reagan and Irving Kristo!. Howard said everyday life, giving "the masses not their right, but he had learned the value of ideas from Kristol: instead a chance to express themselves", but only not as "zealous ideology" but rather as "a guiding through the rituals and values of the state.9 philosophy ... which provides overall consistency" One has only to read Naomi Klein's The Shock - balance and proportion again. He disclosed that, Doctrine to be persuaded that Chicago School eco­ in all his "years in politics", he had not heard a nomics produces and thrives on states of emergency. "more evocative political slogan" than Reagan's And when the state of emergency is considered 'at 'Morning in America' - the unvarnished Puritan home' - rather than in Third World or developing poetry of moral reawakening. J 1 countries - the utility of culture wars to the project The punch-line came with Howard's revela­ of neoliberal Chicago School economics becomes tion of his own 'Morning in Australia': the link apparent. Many academics, writers and commenta­ between neoliberal economic transformation, with tors have ascertained that the rhetorical recourse to the "dislocation for communities" it brings, and national stereotypes and legends, traditional moral the "consistency and reassurance" required to sell values, and the reversion to a Manichean reading it to the people. His government "pursued reform of world affairs - as, say, 'crusades' against 'evil and further modernisation ofour economy", vitally empires' or an 'Axis of Evil' - are useful strategies balancing this with an emphasis on "our nation's in managing the social corrosion and breakdown traditional values ... pride in her history". It became visited on communities and publics by free-market "assertive about the intrinsic worth ofour national fundamentalism. "It is a crucial fact", Raewyn Con­ identity. In the process we ended the seemingly end­ nell writes, "that the neoliberal agenda has never less seminar about that identity which had been in had wide popular support - anywhere. There is no progress for some years".n popular demand to privatise public institutions, The choice of the word 'seminar' (not 'debate' to cut public services, or to remove restraints on or 'dialogue') is a neat poetic touch. It instantly market behaviour." From here, Connell correctly associates debate about national identity with aca­ concludes that the narrow "inherited base among demic indulgence; it summons the image of elites the wealthy" for a conservative party pushing a who rarely descend from ivory towers and, when neoliberal agenda "cannot deliver election majOl'i­ they do, see only themselves narcissistically reflected ties", and this was "an important reason" for the in a glass of chardonnay. It is a culture war cliche Howard's government's "plunge into racialised with an exclusionary effect. The depiction of the wedge politics" and its inexorable march towards discussion of identity as academic banter implies the poetic moment of 'We will decide who comes that ordinary people need have no involvement to this country and the circumstances in which and that Howard's 'we' - the ruling classes - can they come'.J!' Though Connell does not articulate settle the matter for them. Political masters perform the realisation fully, her point shows an awareness and poeticise an identity for the public; 'leadership'

66 OVERLAND 191,2008 legitimises the lineaments of how life-in-general - they req uire words to help them along" .14 Radical will proceed; life itself is re-presented to the public ngendas do not automatically charm publics, either. as a well-proportioned aesthetic field from which Howard's rhetoric aimed to impassion the Austral­ discord has vanished and which, therefore, deserves ian people through their empathy with a set of 'of­ no further critical reflection. ficinl' symbols and myths, to aesthetically rebalance It is fitting that Howard delivered this address public sentiment, to induce harmonic feeling. in the , where the culture wars were The aesthetic was not simply an adjunct to conceived in the 1980s as a response to an aesthetic Howard's ruthless realpolitik; it was a calculated, yearning. As Lawrence Grossberg argues, Reagan cultivated manner which became central to his inherited a nation that appeared to be in a state performance of himself, his public language and of emergency: "a crisis of our lack of passion, of political practice. Several commentators noted it. not caring enough about the values we hold". Or Nicolas Rothwell extravagantly praised Howard perhaps, more accurately, America was a Babel of as "a kind of patriotic father figure" who "barely noisy minorities whose passions pulled in different placed a foot wrong on the critical issues of cultural directions: shock-jock Rush Limbaugh's hit-list symbolism"; Paul Kelly wrote that "Howard's of "commie libs ... feminazis ... environmental [principal] frame of reference is public sentiment wackos '" the homeless ... and especially gays". and Australian values", and that "Howard chooses As America's culture wars proceeded, through the not to live in Canberra. He lives in Sydney and the vilification of minorities, elites and 'special inter­ symbolism is unmistakeable - he leaves Canberra to ests', David McKnight reminds us that, in Australia return to the nation", as a patriarch comes home to "the intellectual Right represented by Quadrant, his family at the end of a long, hard yet rewarding the Institute of Public Affairs" and others watched day at the office. IS "with great interest". 1.1 What they discovered was Guy Rundle got closest, tracing Howard's pas­ that culture wars pivoted on language, attacks on sage from "the actual to the imaginary, from a real the vocabulary of 'political correctness'. In short, encounter with a changing, dynamic society to the they were a struggle over language and meaning: dream of one where it all fits together, without the aesthetic practice, no less, of reading worldly conflict, without contradiction". Rundle dubbed affairs 'closely', as we would a poem. this "Howard's dreaming", and in doing so he It's no mystery, then, that in the Howard years identified the ruse of 'myth today' that Barthes public and political language attracted such critical exposed: the progression from "reality to repre­ attention: amongst others, Niall Lucy and Steve sentation, from economic man to mental man", Mickler, James Curran, Don Watson, Judith Brett the consequence of which is to diminish history's and Tim Moore have tackled the subject. details, so an "agreement about facts" is dissolved Brett considered Howard's takeover of the into a collective and nebulous dream where facts Bush Legend and his facility with everyday speech: do not conflict or matter. "Values", Barthes writes, "Howard's command of the often banal idiom of become paramount until "their very name becomes everyday Australian life has been one of his greatest unnecessary" .I~ political assets. Because it is the language he speaks For journalists and political commentators, the naturally, it never fails him." first 'hundred days' of a new prime ministership Of course, it's not natural: it's a rehearsed has become a symbolic milestone. The phrase language. What ordinary Australian uses the term comes with already-packed historical baggage. 'practical mateship' or defines "Iarrikinism where Conventionally, it refers to the period between Na­ that was appropriate" as a qualified facet of the poleon Bonaparte's return from exile on Elba and national character, as Howard did in an ANZAC his defeat at Waterloo. Conjuring this, Australia's Day address? Moore pegged Brett on her assertion media implicitly asks whether our new emperor that Howard's idiolect was a language of "reassur­ has met his Waterloo yet: a question endowing the ance" to battlers experiencing the pain of economic meaningless, arbitrary 'hundred days' with a sense reform, recognising instead the co-dependence of of significance. The ritual was played out on ABC reform and rhetoric: "radical" agendas, he said, Television's Insiders (2 March 2008), when host "do not get through parliaments by themselves Barrie Cassidy asked resident political guru Paul

OVERLAND 191, 2008 67 Kelly how had performed in his first remind ourselves that we have a critical toolkit to hundred days in office. understand how he does this and what the actual Without hesitation, Kelly replied: "You've got to meanings and results of it might be. look at the way he uses symbols." Kelly proceeded to Christine Jackman, 'A Brief Ride in Wedgie Politics', discuss Rudd's participation in "two iconic events" Australiau, 23 November 2007, p. 5. (ratifying Kyoto, the Stolen Generations apology), 2 Terry Eagleton, The Ideology ofthe Aesthetic, Basil but identified his overall project as a rebalancing of Blackwell, Oxford, 1990, 1'1'.13,37. Australian "values".I? To borrow David William­ 3 Ihid, p. 37. 4 John Howard, Foul' Comers inrerview, ABC Television, son's metaphor, Rudd's objective was to level the 19 February 1996, . to political starboard in the Howard years. 5 Eagleton, p. 42. 6 Tom Clark, 'The Cup of John Howard's Poerry', Ouer­ Rudd is also wrapped in another narrative, land 190, 2008, p. 25. summed up in his folksy, frequently repeated self­ 7 Roland Barthes, 'Myth Today', in Mythologies, Paladin, introduction: "Hi, I'm Kevin, I'm from Queensland London, 1972, p. 142. 8 Ibid., PI'. 154-5. and I'm here to help." This slogan crystallises the 9 Walter Benjamin, 'Theses on the Philosophy of His­ disingenuous image of the orphaned Eumundi farm tory' and 'The Work of Art in the Age of Mechanical boy, evicted from the land by callous landlords, Reproduction', in Hannah Arendt (ed.) Illuminatiolls, Schocken, New York, 1969, PI'. 257, 241. who through self-belief and hard work achieved 10 Raewyn Connell, 'Chicago Values: The Neoliberal Dream a university education, married well, pursued a and Howard Government Politics', Overland 183, 2006, diplomatic and public service career, yet remained 1'.35. a pious Christian and uncorrupted son of the soil. 11 'John Howard's Irving Kristol Lecture', Australiall, 6 March 2008, . political lexicon: "working families", for example, 12 Ibid. serves as Rudd-speak for "Howard's battlers"; 13 Lawrence Grossberg, 'It's a Sin: Politics, Post-Modernity and the Popular', in Tony Fry, Ann Curthoys and Paul "consensus" and "bipartisanship", the new wedge Patton (eds) It's a Sin: Essays 011 Postmodem Politics politics, as his "you're either with us or against alld Culture, Power Publications, Sydney, 2006, p. 31; us". Trading on his farm-boy image, Rudd rushed David Brock, Blinded by the Right: The CO/lscience ofan Ex-Consel'lJative, Scribe, Carlton North, 2002, PI'. 56-7; to align himself with Australian of the Year, Lee David McKnight, Beyond Left and Right: New Politics Kernaghan, as eagerly as Howard serially embraced alld the Culture Wars, Allen & Unwin, Sydney, 2005, p. sports stars, and nakedly displayed his populism 143. when he rebuked shadow Foreign Affairs Minister 14 Niall Lucy and Steve Mickler, The War on Democracy: Conservative Opinion in the Australiall Press, University Robert McClelland for suggesting, on the eve of the of Western Australia Press, Perth, 2006; James Curran, Bali bombings anniversary, that Australia should The Power ofSpeech: Australian Prime Ministers Defin­ campaign against the death penalty in Asia. On ing the National Image, Melbourne University Press, Carlton, 2004; Don Watson, Death Sentence: The Decay 23 November 2007, an artfully-designed Austral­ of Public Lallguage, Random House, Sydney, 2003; ian front page endorsed Rudd as a worthy heir to Judith Brett, 'Relaxed and Comfortable: The Liberal Howard, bringing harmony and hope by containing Party's Australia', Quarterly Essay, no. 19,2005, p. 37; John Howard, 'ANZAC Day Address', Greenslopes Pri­ disruptions from without and within: "Rudd to turn vate Hospital, Brisbane, 25 April 2007, ; Tim Moore, unions", the two main stories trumpeted. 'No "Maybes", Only "Buts": The Rhetorical Art of the Prime Minister', Overlalld 184, 2006, p. 15. There is no indication that Rudd will be unfaith­ 'IS Nicolas Rothwell, 'Please Explain', in Nick Carter (ed.) ful to his promise of 'economic conservatism' - the The Howard Factor: A Decade that Trallsformed the Na­ pursuit of continuous free-market reform initiated tiOIl, Melbourne University Press, Carlton, 2006, 1'.1 '12; by Bob Hawke, extended by Paul Keating and Paul Kelly, 'How Howard Governs', in ibid., p. 12. 16 Guy Rundle, 'The Opportunist: John Howard and the Howard. It will also be intriguing to watch him Triumph of Reaction', Quarterl)' Essay, no. 3, 2001, PI'. construct his own aesthetic - he cannot do oth­ 16-17; Barthes, 'Myth Today', p. '138. erwise - and to chart the narratives, symbols and 17 Full transcript currenrly unavailable. myths through which he will attempt to rebalance Bl'ian Musgrove lectures in literature at the University and regulate those ever passionate andullruly enti­ of Southern Queensland and is a member of the Public ties, the body politic and everyday life. We should Memory Research Centre.

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