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MAY 09 - 2016

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$15 Mark Judson, Founder & CEO

Mark Judson, Founder and CEO CXO INSIGHTS : Putting Business architecture is an essential guesswork of what a business means is component of an . virtually erased for planning, requirements Simply put, business architecture and solution delivery teams. Finally, “Business” into Enterprise Architecture articulates what the business does it means that much of the confusion (capabilities), how it delivers stakeholder, around return on investment and value By William M. Ulrich, President, Business Architecture Guild, Dr. Richard Mark Soley, Chairman & CEO, Object Management Group including customer, value (value streams), proposition that often stalls technology- business vocabulary and relationships driven projects is resolved up front from a y some estimates, there are more and delivery. It just about guarantees failure. (information), and how the business is business perspective. than one million professionals Shifting enterprise architecture’s emphasis from structured (organization). A working worldwide classified as business technology towards a business perspective requires business definition as derived from the Federation Business Architecture Decouples of Enterprise Architecture Professional Accidental or Information Technology (IT) architecture to move to the forefront of the discussion. Organizations (FEAPO) Taxonomy Consider the practical implications of architects—collectively falling under Business architecture enables management to drive strategy Working Group, November 2015, states having business architecture serve as a the umbrella category of "Enterprise deployment, business priorities, portfolio management, “Business architecture provides holistic, starting point for tackling some of today’s architect." They can interpret initiative scope definition and investment planning from a multidimensional views of capabilities, most challenging business problems. and shape deployment business (versus a technical) perspective. end-to-end value delivery, information Many of today’s IT architectures are of business strategies and organizational structure business redundant and fragmented. To the and directives, by crafting a wide range Putting “Business” into Enterprise perspectives, and their relationships business executive, this means that of business transformations, leading to Architecture among strategies, products, policies, suppliers, customers, partners and Dr. Richard Mark Soley Bbetter business decisions. Yet enterprise To understand the role of business initiatives and stakeholders.” internal stakeholders lack transparency architecture as historically practiced architecture in context, we offer a brief Business architecture links strategy, as transactions cross business units and has garnered a reputation as a “techie” overview of enterprise architecture. One initiative, product, policy and customer systems. The impacts are clear, to even the Business Architecture in Action discipline that business executives often common view of enterprise architecture to technology investments and solution casual observer; results are inconsistently Business architecture is not a theoretical dismiss or simply ignore, threatening to is shown in figure 1, which highlights deployments. But what does this mean defined and managed, requiring thousands or academic concept, nor is it simply push the practice into irrelevancy. John how business architecture drives and in practice and what are the practical of spreadsheets and user workarounds a buzzword spawning from industry Zachman of fame informs three vertical IT architecture views: implications of positioning business to fill the gaps. Critical business data analysts or large consultancies. It is, rather, puts it best when he says, "The business should William M. Ulrich application, data and technical architecture. architecture as the business driver of is hidden and fragmented on users’ a grassroot movement by thousands be doing enterprise architecture, but they won't so Application architecture frames the applications enterprise architecture and related desktops, creating an auditor’s nightmare. of business professionals who have the information technology team has to." and services that automate business capabilities, data investments and solution deployments? Customers and other stakeholders are collectively evolved a formal framework Placing a technical stamp on enterprise architecture, architecture frames information into accessible patterns frustrated, and management has begun to for meeting a wide variety of business deserved in part due to an historical emphasis on technology and structures, and technical architecture frames platforms, join the chorus. demands from a cross-section of industries. rather than business capabilities, has several downsides. tooling and protocols. Solution architecture represents a Attempts to fix this situation often Business architecture is a well-formed When enterprise architecture is technology-driven and portfolio or initiative-specific cross-section of the other four create more redundancy; adding one more discipline, with a formal certification program and industry acceptance. In not business-driven, it constrains successful strategy architectural perspectives. Business architecture system, one more database, one more data deployment and business-driven links strategy, initiative, warehouse or one more technical quick fact, numerous companies have shared their business architecture experiences as transformation options. This limited product, policy and fix. Yet executives keep doubling down perspective also results in wasted Figure 1: Enterprise Architecture – Deconstructed on technical solutions to poorly defined, they have applied it to myriad business challenges. IT investments that often fail to customer to technology poorly articulated business problems. For those organizations that continue deliver business value because there investments and solution These issues and resulting impacts are the to think that they can use technology is no clear link between business result of “accidental architectures” that deployments have evolved haphazardly over time and with no business context to solve strategy and those investments. are reinforced through vertically funded complex business challenges that cross In the worst case scenario, poorly It means that the scope and impacts investments that patch one small piece of multiple business units and software conceived IT investments manifest of strategies, product plans, initiatives the puzzle for one business unit, furthering solutions, the message is clear. Introduce themselves as silo'ed, disconnected and investments are clearly defined destabilizing the ecosystem as a whole. business architecture into your enterprise or even conflicted IT initiatives, from a business perspective first, and What can be done to ensure that architecture, ensure that it is conceived and even as strategic and priority only then from an IT perspective. It enterprise architecture not only helps driven by the business, and shift from a business demands go unfulfilled. means that the misunderstandings and realize the future state, but addresses these technology-driven investment perspective Disconnecting IT decisions from miscommunications that occur when accidental architectures, which are being to a business-driven one. This will be your business structure is just as bad as business directives are translated into propped up in part by business units first step towards addressing complex disconnecting marketing decisions requirements and working software are that lack a big picture perspective? Enter business challenges where solutions have from product design, development eliminated up front. It means that the business architecture. proven both costly and elusive.

May 2016| |51 52| |May 2016 CXO INSIGHTS Business Architecture: Putting Business architecture is an essential guesswork of what a business means is component of an enterprise architecture. virtually erased for planning, requirements Simply put, business architecture and solution delivery teams. Finally, “Business” into Enterprise Architecture articulates what the business does it means that much of the confusion (capabilities), how it delivers stakeholder, around return on investment and value By William M. Ulrich, President, Business Architecture Guild, Dr. Richard Mark Soley, Chairman & CEO, Object Management Group including customer, value (value streams), proposition that often stalls technology- business vocabulary and relationships driven projects is resolved up front from a y some estimates, there are more and delivery. It just about guarantees failure. (information), and how the business is business perspective. than one million professionals Shifting enterprise architecture’s emphasis from structured (organization). A working worldwide classified as business technology towards a business perspective requires business definition as derived from the Federation Business Architecture Decouples of Enterprise Architecture Professional Accidental Architectures or Information Technology (IT) architecture to move to the forefront of the discussion. Organizations (FEAPO) Taxonomy Consider the practical implications of architects—collectively falling under Business architecture enables management to drive strategy Working Group, November 2015, states having business architecture serve as a the umbrella category of "Enterprise deployment, business priorities, portfolio management, “Business architecture provides holistic, starting point for tackling some of today’s architect." They can interpret initiative scope definition and investment planning from a multidimensional views of capabilities, most challenging business problems. and shape deployment business (versus a technical) perspective. end-to-end value delivery, information Many of today’s IT architectures are of business strategies and organizational structure business redundant and fragmented. To the and directives, by crafting a wide range Putting “Business” into Enterprise perspectives, and their relationships business executive, this means that of business transformations, leading to Architecture among strategies, products, policies, suppliers, customers, partners and Dr. Richard Mark Soley Bbetter business decisions. Yet enterprise To understand the role of business initiatives and stakeholders.” internal stakeholders lack transparency architecture as historically practiced architecture in context, we offer a brief Business architecture links strategy, as transactions cross business units and has garnered a reputation as a “techie” overview of enterprise architecture. One initiative, product, policy and customer systems. The impacts are clear, to even the Business Architecture in Action discipline that business executives often common view of enterprise architecture to technology investments and solution casual observer; results are inconsistently Business architecture is not a theoretical dismiss or simply ignore, threatening to is shown in figure 1, which highlights deployments. But what does this mean defined and managed, requiring thousands or academic concept, nor is it simply push the practice into irrelevancy. John how business architecture drives and in practice and what are the practical of spreadsheets and user workarounds a buzzword spawning from industry Zachman of Zachman Framework fame informs three vertical IT architecture views: implications of positioning business to fill the gaps. Critical business data analysts or large consultancies. It is, rather, puts it best when he says, "The business should William M. Ulrich application, data and technical architecture. architecture as the business driver of is hidden and fragmented on users’ a grassroot movement by thousands be doing enterprise architecture, but they won't so Application architecture frames the applications enterprise architecture and related desktops, creating an auditor’s nightmare. of business professionals who have the information technology team has to." and services that automate business capabilities, data investments and solution deployments? Customers and other stakeholders are collectively evolved a formal framework Placing a technical stamp on enterprise architecture, architecture frames information into accessible patterns frustrated, and management has begun to for meeting a wide variety of business deserved in part due to an historical emphasis on technology and structures, and technical architecture frames platforms, join the chorus. demands from a cross-section of industries. rather than business capabilities, has several downsides. tooling and protocols. Solution architecture represents a Attempts to fix this situation often Business architecture is a well-formed When enterprise architecture is technology-driven and portfolio or initiative-specific cross-section of the other four create more redundancy; adding one more discipline, with a formal certification program and industry acceptance. In not business-driven, it constrains successful strategy architectural perspectives. Business architecture system, one more database, one more data deployment and business-driven links strategy, initiative, warehouse or one more technical quick fact, numerous companies have shared their business architecture experiences as transformation options. This limited product, policy and fix. Yet executives keep doubling down perspective also results in wasted Figure 1: Enterprise Architecture – Deconstructed on technical solutions to poorly defined, they have applied it to myriad business challenges. IT investments that often fail to customer to technology poorly articulated business problems. For those organizations that continue deliver business value because there investments and solution These issues and resulting impacts are the to think that they can use technology is no clear link between business result of “accidental architectures” that deployments have evolved haphazardly over time and with no business context to solve strategy and those investments. are reinforced through vertically funded complex business challenges that cross In the worst case scenario, poorly It means that the scope and impacts investments that patch one small piece of multiple business units and software conceived IT investments manifest of strategies, product plans, initiatives the puzzle for one business unit, furthering solutions, the message is clear. Introduce themselves as silo'ed, disconnected and investments are clearly defined destabilizing the ecosystem as a whole. business architecture into your enterprise or even conflicted IT initiatives, from a business perspective first, and What can be done to ensure that architecture, ensure that it is conceived and even as strategic and priority only then from an IT perspective. It enterprise architecture not only helps driven by the business, and shift from a business demands go unfulfilled. means that the misunderstandings and realize the future state, but addresses these technology-driven investment perspective Disconnecting IT decisions from miscommunications that occur when accidental architectures, which are being to a business-driven one. This will be your business structure is just as bad as business directives are translated into propped up in part by business units first step towards addressing complex disconnecting marketing decisions requirements and working software are that lack a big picture perspective? Enter business challenges where solutions have from product design, development eliminated up front. It means that the business architecture. proven both costly and elusive.

May 2016| |51 52| |May 2016