August 23 & 24, 2011
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Marlene Colucci Jan Freitag Isaac Collazo Jerry Cataldo Chad Crandell Warren Fields David Pepper Ted Raynor Jeff Higley Chris Jackson Sandee Jerry Stafford Justin Holmerud Denise Carpenter Peter Yesawich Swearingen Southern Lodging Summit @ Memphis August 23 & 24, 2011 Presented by Metropolitan Memphis Hotel & Lodging Association • Pinkowski & Company The Peabody Hotel • Memphis Cook Convention Center MMHLAMMHLA Metropolitan Memphis Hotel & Lodging Association August 24, 2011 Welcome to the 9th Annual Southern Lodging Summit @ Memphis! Each year our association joins with Pinkowski & Company to present the annual Southern Lodging Summit. This year’s line-up of our indus- try’s top professionals will give you some insight into “this crazy cycle” of hospitality that we are trying to survive. We all have experienced the effects of the financial downturn of the market, and have numerous questions, primarily—where are we going from here. Our speakers this year include a wide variety of the best professionals to discuss, plan, predict, and share their wealth of knowledge with you, and hopefully, give you some ideas to stay ahead of the curve. The MMHLA Board of Directors and I would like to express our appreciation for your attendance this year. We understand that times have changed, and everyone is working not only smarter, but harder! One of the things that I cherish most is—my time. So a double thanks to each attendee for taking time from your busy schedules to spend a day with us. Not enough can be said about our Sponsors! Each and every one is committed to our industry and I ask you, to not only thank the Sponsors when you see them, but to SUPPORT the Sponsors in your business needs. I would also like to thank the Board members and Planning Committee for sponsoring and coordinating this great event. Thank you especially to Chuck Pinkowski, Gloria McCollum, David Pear, and Marty Boscaccy of Pinkowski & Company. Many thanks also to MMHLA’s Executive Director, Peggy Callahan. They do a great job every year planning, organizing, and working the Summit. Each year many hours go into the preparation for this event. Please be sure to respond to the Summit Survey, which should be coming to you next week. Your input helps insure the quality of our program, and gives us guidance for improvements for the next year’s Summit. So sit back, relax and enjoy the Summit, and thank you for being here and helping make the 9th Annual Southern Lodging Summit @ Memphis a big success! Sincerely, CHA MaryMMHLA President, E. Calorio, Elvis Presley’s Heartbreak Hotel, GM August 24, 2011 WELCOME TO ALL OUR FRIENDS OF THE SUMMIT! Pinkowski & Company is delighted you are able to join us for our 9th Annual Southern Lodging Summit @ Memphis. Each year our goal is to provide a venue for you to learn from our speak- ers, mingle with your peers, take home something of value to improve your business, and network with professionals representing many distinctive areas of expertise in the most exciting industry to be a part of - HOSPITALITY! Our Summit is a great size to be able to move around and visit with all the people you want to connect with while you are here. Today we are selling more room nights than we have ever sold in the past – but we still struggle with profitability. New development still is at a slow pace compared to 2006 and 2007. Financ- ing is a challenge and lenders are expecting more equity than ever before, making projects more difficult to put together. For those existing owners and operators, I guess that’s a good thing since the slower growth in supply will help the existing hotels capture the new growth in demand. Rev- Par increases are attributed more to increased occupancy with moderate growth in ADR. Trends in the hotel industry are changing rapidly. New consumers are demanding new concepts and services. The way we are selling room nights also is changing at lightning speed. Our assemblage of speakers will be addressing all of these issues and more. Please take the op- portunity to ask questions during all the sessions. The collective knowledge of those on our pro- gram today is incredible - take advantage of this opportunity. The flash drive you received when you registered has all the bios of our speakers, a list of attendees and all of our sponsors. Check it out when you get a chance and support our sponsors through your businesses. Be sure to respond to the Summit Survey you will receive in the next week or so. We want to include your input for next year’s Summit. Mark your calendar with the dates for next year – August 21 and 22, 2012. Today - be ready to listen and learn from the best folks in our industry. Thanks for being here and helping to make our 9th Annual Lodging Industry Summit @ Memphis a success! Chuck Pinkowski Gloria McCollum David Pear Marty Boscaccy PINKOWSKI & COMPANY Hospitality Consulting 6829 East Ridge Cove, Suite 201 Memphis, TN 38120 T 901.684.1080 F 901.754.8120 www.pinkowskicompany.com METROPOLITAN MEMPHIS HOTEL & LODGING ASSOCIATION and PINKOWSKI & COMPANY LODGING INDUSTRY SUMMIT SURVEY Thank you for attending the Southern Lodging Summit @ Memphis. It is our hope you find it to be an interesting, informative, useful, thought-provoking, cutting-edge and - did we say useful? - even entertaining experience. It is also our fervent wish to, every year, make our presentation better. To that end, we need your input. Please look for the Lodging Industry Summit Survey which will be e-mailed to you shortly after this conference, and please take the time to fill it out and return it. We promise to use your comments, suggestions and observations to make the Southern Lodging Summit @ Memphis better and better every year! PLANNING COMMITTEE MEMBERS Chairman Pierre Landaiche Chuck Pinkowski General Manager Owner Memphis Cook Convention Center Pinkowski & Company Glenn Malone MMHLA President Chief Operating Officer Mary Calorio Senate Hospitality Group General Manager Elvis Presley’s Heartbreak Hotel Gloria McCollum Consultant Marty Boscaccy Pinkowski & Company Consultant Pinkowski & Company David Pear Consultant Doug Browne Pinkowski & Company General Manager Peabody Hotel John Rucker Owner & Publisher Peggy Callahan Key Magazine Executive Director Metropolitan Memphis Hotel & Lodging Association Wayne Tabor General Manager Chris Daly Holiday Inn Select Downtown Senior Vice President Daly Gray Public Relations Carrie Turner Director of Sales & Marketing William Edmundson Nolan’s Audio Visual President & CEO Abby Office Centers, Houston, TX W. Terry Umbreit, Ph.D. Director and IHG Chair of Excellence AnneMarie Famalette Kemmons Wilson School of Hospitality and General Manager Resort Management Courtyard by Marriott Collierville Rick Zurburg Tony Goebel Owner General Manager RA Zurburg & Associates Hospitality Training, Memphis Marriott Downtown Leadership Development & Coaching Jeff Higley Editor HotelNewsNow/STR Global Presented by: Metropolitan Memphis Hotel & Lodging Association and Pinkowski & Company TUESDAY & WEDNESDAY - AUGUST 23 & 24, 2011 TUESDAY 8/23 12:00 PM LUNCH WITH THE SPEAKERS AT THE RENDEZVOUS SPONSORED by: HotelNewsNow.com 2:00 PM HOSPITALITY SUITE – JACKSON ROOM (3RD FLOOR), PEABODY HOTEL SPONSORED by: AHLA, TnHLA and MMHLA 5:00PM MARCH OF THE DUCKS – PEABODY, SPECIAL GUEST DUCK MASTER 6:00PM MMH&LA PAC COCKTAIL RECEPTION AND DINNER AT THE PEABODY Cocktail Reception SPONSORED by: InterContinental Hotel Group Dinner SPONSORED by: Choice Hotels International WEDNESDAY 8/24- MEMPHIS COOK CONVENTION CENTER 7:30AM REGISTRATION & CONTINENTAL BREAKFAST Breakfast SPONSORED by: US FoodService 8:00AM INTRODUCTION & WELCOME Mary Calorio – General Manager, EP Heartbreak Hotel and President MMHLA Chuck Pinkowski – Pinkowski & Company 8:15AM TOURISM IN MEMPHIS Mayor AC Wharton – City of Memphis, Tennessee 8:35AM AHLA UPDATE Marlene Colucci – Executive Vice President for Public Policy AH&LA, Washington, DC 9:20AM STR PRESENTATION OF INDUSTRY TRENDS Jan Freitag – Vice President Global Development, Smith Travel Research, Hendersonville, TN 10:05AM COFFEE BREAK SPONSORED by: Marriott International 10:35AM PRESIDENTS’ PANEL Moderator – Isaac Collazo – Vice President of Performance Strategy and Planning, InterContinental Hotels Group, Atlanta, GA Panelists – Jerry Cataldo – Hostmark Hospitality, Chicago, IL Chad Crandell – Capital Hotel Management, Beverly, MA Warren Fields – Pyramid Advisors, Boston, MA David Pepper – Choice Hotels International, Silver Spring, MD 11:45AM LUNCHEON IN THE CANNON CENTER SPONSORED by: Hilton Worldwide 12:45PM KEYNOTE SPEAKER Introduction by Denise Carpenter, Senior Director of Franchise Development, Hilton Worldwide, Memphis, TN Speaker: Peter Yesawich – Chairman & CEO, YPartnership, Orlando, FL 1:15PM SOCIAL MEDIA 2.0 Moderator – Jeff Higley – Editor, HotelNewsNow/STR Global, Westlake, OH Panelists – Ted Raynor – Attorney, Burch Porter & Johnson, Memphis, TN Chris Jackson – Vice President, GCommerce, Park City, UT Justin Holmerud – Field Marketing Social Media, Mobile & Video Manager, Starwood Hotels & Resorts, Seattle, WA Sandee Swearingen – TIG Global /MICROS e-Commerce Services, Chevy Chase, MD Jerry Stafford – Regional Director of Revenue Management, Davidson Hotels & Resorts, Memphis, TN 2:45PM WRAP UP, CASH GIVEAWAY AND CLOSING REMARKS Cash Giveaway – Sponsored by: Elvis Presley Enterprises, Memphis, TN Mary Calorio – General Manager, EP Heartbreak Hotel and President MMHLA 2:50PM ADJOURN SPONSORS Thank You To All Our Sponsors! Thank You To Our Lunch With The Speakers Sponsor Thank