RMA Integrated Marketing MARKET NUMBERS A truly extraordinary property deserves an extraordinary marketing campaign that goes beyond the traditional approach to real estate marketing. RMA doesn’t just Reflecting the overall market trend, farm advertise a property - it develops an integrated marketing communication strategy and ranch prices decreased in 2009 but at a that includes all the tools available. significantly lower rate than commercial and residential real estate: Speed to the Market - Our philosophy is Existing Client Base and Contacts - One to “go big or stay home.” This means pro- of our most important assets is our diverse RANCH JOURNAL • $2140 ducing the most exposure possible, quick- database of investors, organizations and National average price per acre of VOLUME 7 / Summer 2011 ly, bringing the greatest amount of buyers high net-worth individuals who are inter- raw land in 2010 in the shortest amount of time. ested in ranch real estate. In and out of the saddle, • $2,700 National average price per acre Photography - A photograph speaks a Direct Mail - Customized, targeted and thousand words, and images of RMA alluring direct mail pieces are distributed for cropland in 2010 Ranch Marketing Associates properties convey volumes. to our extensive database. • $1,070 National average price per acre possesses an unparalleled Print Advertising - RMA goes beyond Email Campaign - We regularly email the standard publications and also looks at listing updates, our newsletter and notable for pasture in 2010 understanding of the national media and regional insertions. news releases to our extensive email list. • $140 National average price increase per characterSPOT CO ofLO theR VERSIONS land and CMYK VERSIONS Website/Internet - An intriguing and Networking and Broker Cooperation - It acre for farm and ranch land 2009-2010 informative website provides up-to-the- is our belief that networking with other the AmericanWest, providing Walton Ranch minute and detailed information on all of brokers is key in reaching the broadest Jackson, wyoming our listings. possible market. clients with unequaled representation in every ranch Ranch Market Overview - Smart Money Back in the Market transaction. Made of the same Ranches For Sale Vista Larga Ranch ault, After a three year slow down in the ranch Bootjack Ranch near Pagosa Springs was sold 480 acres. $1,300,000 · Jason Legler or Ron Morris leather and living the land market, significant activity has returned for $46.5 million to a Texas energy billionaire. High Meadows Ranch steamboat springs, co as indicated by several substantial sales which Roan Creek Ranch (Under Contract) debeque, Colorado 196 acres. $3,900,000 · Ron Morris life of ranchers, our seasoned occurred in the last twelve months. The recent sales activity in large trophy and 120 acres. $780,000 · Billy Long El Capitan Ranch ruidosa, new mexico investment grade ranches demonstrates that brokers are knowledgeable Ron Morris of Ranch Marketing Associates “smart money” is back in the market. Several 11,700 acres. $19,200,000 · Billy Long or Ron Morris Sold Ranches represented the buyer in the sale of the 290,000- factors have contributed to these investments. Argyle Ranch pringle, south dakoya and conversant in acre Bell Ranch in northern New Mexico - the muddy gap, wyoming 520 acres. $960,000 · Ron Morris Split Rock Ranch largest single sale of blocked-up deeded ranch The stock market recovery has restored wealth 200,000 acres. Offered at $8,900,000 all aspects of ranch sales - land to trade in over half a century - which was and confidence to many high net worth players. Rockin’ R Ranch pagosa springs, colorado initially listed at $83 million. Economic and cultural uncertainty has many Bell Ranch san miguel county, new mexico 35 acres. $1,600,000 · Ron Morris offering complete recreational, people looking for a safe haven, not just for their 290,100 acres. Offered at $83,000,000 Little Deer Creek Ranch fort laramie, wyoming In Montana, the 34,000-acre G Hanging Dash assets but also for their families. Most ranch ruth, california investment and Ranch located near Twin Bridges and listed at buyers also appreciate the legacy potential – the 5,525 acres. $2,400,000 · Richard Peterson or Ron Morris Travis Ranch 100,000 acres. Offered at $10,500,000 $32.5 million, sold to a Boston, Massachusetts ability to control, enhance and maintain the land, Hay Draw Ranch Union Center, South Dakota sporting ranch services. private equity investment firm. Billionaire Tom sometimes in perpetuity. Lastly, rich agricultural Spear-O-Wigwam Ranch sheridan, wyoming 2,240 acres. $3,200,000 · Ron Morris Siebel’s 62,000-acre N Bar Ranch – located land with the ability to produce food offers a Offered at $800,000 100 miles north of Billings on the edge of the return that will keep up with inflation in almost Investment Land & Water windsor/severance, Co WWW.RMABROKERS.COM The Lower River Valley Ranch steamboat springs, co Snowy Mountains and listed at $45 million – any scenario. Appreciation can be expected and 157 acres. $2,700,000 · Ron Morris was sold to an oil-drilling equipment maker. The risk is low. 122 acres. Offered at $1,950,000 Ruby Lake Ranch alder, montana ASPEN 16,680-acre Saypo Cattle Company in Choteau, Marabou Ranch steamboat springs, colorado Montana, originally listed at $24 million, sold to Properties of interest to investors will be high 8,871 total acres. $7,800,000 · Ron Morris or Billy Long PO Box 1970 1.717 acres. Offered at $2,050,000 Basalt, CO 81621 an undisclosed buyer who is rumored to be a Wall quality and priced realistically. During the Smith Ranch on the Belle Fourche River hulett, wy 970.927.3850 Street executive. The 18,500-acre Sun Ranch in unstable market of the last few years, prices rose Big West Ranch powder river, wyoming 17 acres. $325,000 · Matt Johnston or Ron Morris DENVER Madison Valley, listed at $42 million sold to the to unsustainable highs around 2006 and some 44,000 acres. Offered at $9,800,000 CEO of multi-national mining company ranches traded at half their prior – artificially Sentinel Ranch in Estes Park estes park, colorado PO Box 160 Canadian River Ranch walden, Colorado inflated - sales prices since then. But quality 35.53 acres. $659,000 · Jason Legler or Ron Morris Johnstown, CO 80534 3,380 acres. Offered at $2,600,000 970.535.0881 Several large sales also took place in California properties and those with desirable features such and Colorado. The 6,400-acre Oak Ridge Ranch, as rivers have held their value due to the scarcity SHERIDAN in California’s Carmel Valley, a cattle ranch rich of such land in the west. As recent sales indicate, PO Box 7284 with wildlife was listed for $16.9 million and record low interest rates and low rates of return Sheridan, WY 82801 sold to the family of the CEO of an oil and on many alternative investments make ranch ASPEN DENVER SHERIDAN 307.655.2273 natural gas company. In Colorado, the 3500-acre land a competitive investment. m OUR TEAM m

Billy Long Ron Morris Richard Peterson Matt Johnston A Performance Equestrian Estate Broker and Founding Partner Broker and Founding Partner Broker Associate Broker Associate big horn, wyoming at Cottonwood Springs Ranch Durango, Colorado Aspen Office: 970.927.3850 Denver Office: 970.535.0881 Denver Office: 303.514.2919 Sheridan Office: 307.655.2273 Hanna Creek Ranch [email protected] [email protected] [email protected] [email protected] 17 acres. $1,100,000 · Doug Haye 540 acres. $12,000,000 · Ron Morris or Billy Long

Carl Luppens Doug Haye Jason Legler Broker Associate Broker Associate Broker Associate Denver Office: 303.394.1400 Sheriden Office: 303.884.8610 Denver Office: 970.978.1559 [email protected] [email protected] [email protected]

X Lazy V Ranch raton, new mexico Shepardsbend on the Colorado River kremmling, co 1,880 acres. $940,000 · Jason Legler or Ron Morris 172 acres. $1,850,000 · Ron Morris or Billy Long The Walton Ranch jackson, wyoming

The iconic Walton Ranch in Jackson Hole is on the market for the first time. Set along the legendary Snake River in the shadow of Wyoming’s magnificent Grand Teton Mountain Range, this legacy property is just five miles from downtown Jackson and fifteen

minutes to world-class skiing and commercial/private air service. A Chaparral Lakes Ranch redding, California Apishapa River Canyon Ranch fowler, colorado destination mountain resort known for its year-round recreational 400 acres. $1,250,000 · Billy Long 13,002 total acres. $2,980,000 · Ron Morris opportunities and home to some of America’s top corporate leaders, Jackson has a lively art scene, upscale retail and sophisticated dining. The 1,848-acre Walton Ranch is a one-of-a-kind property operating as a cattle ranch with its own resident elk herd and home to deer, eagles and bears with fishing access along three miles of the Snake River. Surrounded by natural beauty and close to Yellowstone and Grand Teton National Parks, the Walton Ranch offers a rare opportunity to own a sizable ranch in one of the most sought after locations in the world. Offered for $100 million. Ron Morris and Billy Long

Silver Spring Farm ashland, oregon Bear Creek Ranch shingletown, california 60 acres. $4,995,000 · Billy Long 673 acres. $3,800,000 · Billy Long Gatlin Homestead story, wyoming Eagle Ridge Ranch, Homestead 11 gunnison, Colorado Colorado River Ranch dotsero, Colorado Wind River Valley Ranch crowheart, wyoming 40 acres. $1,750,000 · Doug Haye or Ron Morris 1/15th of 4,900 acres. $2,690,000 · Billy Long or Ron Morris 1,017 acres. $14,900,000 · Billy Long or Carl Luppens 140 acres. $800,000 · Richard Peterson or Ron Morris,

Lake Berryessa Ranch st. helena, california Two Rivers Cow Camp steamboat springs, Colorado Half Moon Bar Lodge medford, oregon Steamboat Lake Outfitters steamboat springs, Co 4,400 acres. $9,900,000 · Billy Long 23 acres. $2,300,000 · Ron Morris or Carl Luppens 80 acres. $5,000,000 · Billy Long 12 acres. $999,000 · Carl Luppens or Ron Morris

Dumbell Ranch Alcova, Wyoming J Bar Horseshoe Ranch powderhorn, colorado Chatellen Farrm fort collins, colorado North Platte River Ranch casper, wyoming 118,746 total acres. $9,100,000 · Ron Morris or Matt Johnston 39 acres. $1,800,000 · Jason Legler or Ron Morris 126 acres. $3,400,000 · Ron Morris 69,200 acres. $28,000,000 · Ron Morris or Matt Johnston

Five Star Ranch westcliffe, Mountain Ranch grand lake, colorado Pine Ridge Elk Ranch Harrison, Nebraska Royal Elk at Diamond Star Ranch vail, Colorado 561 total acres. $4,900,000 · Ron Morris 174 acres. $749,000 · Carl Luppens or Ron Morris 800 acres. $1,950,000 · Ron Morris or Richard Peterson 140 acres. $7,767,000 · Carl Luppens or Ron Morris Sun Dance Ranch colorado springs, colorado Y-6 Ranch Meriden, wyoming Shadow Creek Ranch silverthorne, Colorado Moonshadow Ranch steamboat Springs, Colorado 371 acres. $2,200,000 · Jason Legler or Ron Morris 24,750 +/- acres. $15,950,000 · Ron Morris 70 acres. $1,500,000 · Carl Luppens or Ron Morris 38 acres. $7,500,000 · Ron Morris

OW and Pitchfork Ranches montana & wyoming Antelope Valley Ranch cotopaxi, colorado Fazenda das Pedras westcliffe, colorado Big Creek Ranch Steamboat springs, Colorado 64,000+ total acres. $18,000,000 for 50% interest · Ron Morris, 1,500 acres. $3,500,000 · Billy Long 140 acres. $2,200,000 · Richard Peterson or Ron Morris 5,034 acres. $59,900,000 · Ron Morris or Billy Long Matt Johnston, Billy Long or Richard Peterson

J C Cross Ranch keenesburg, colorado Pa Gomo at Gray Head telluride, coloroad Powderhorn Wilderness Hideout powderhorn, co L Cross Ranch La Garita, Colorado 255 acres. $1,500,000 · Jason Legler or Ron Morris 35 acres. $19,500,000 · Billy Long 4.77 acres. $500,000 · Jason Legler or Ron Morris 6,200 deeded acres. $5,900,000 · Ron Morris

Piney Creek Ranch story/banner, wyoming Flattops Wildlife Ranch toponas, Colorado Bonsall Farm bonsall, California Clermont Ranch elbert, colorado 250 acres. $1,975,000 · Doug Haye or Ron Morris 954 acres. $3,339,000 · Carl Luppens 140+ acres. $11,950,000 · Billy Long 160 acres. $1,850,000 · Jason Legler or Ron Morris Sun Dance Ranch colorado springs, colorado Y-6 Ranch Meriden, wyoming Shadow Creek Ranch silverthorne, Colorado Moonshadow Ranch steamboat Springs, Colorado 371 acres. $2,200,000 · Jason Legler or Ron Morris 24,750 +/- acres. $15,950,000 · Ron Morris 70 acres. $1,500,000 · Carl Luppens or Ron Morris 38 acres. $7,500,000 · Ron Morris

OW and Pitchfork Ranches montana & wyoming Antelope Valley Ranch cotopaxi, colorado Fazenda das Pedras westcliffe, colorado Big Creek Ranch Steamboat springs, Colorado 64,000+ total acres. $18,000,000 for 50% interest · Ron Morris, 1,500 acres. $3,500,000 · Billy Long 140 acres. $2,200,000 · Richard Peterson or Ron Morris 5,034 acres. $59,900,000 · Ron Morris or Billy Long Matt Johnston, Billy Long or Richard Peterson

J C Cross Ranch keenesburg, colorado Pa Gomo at Gray Head telluride, coloroad Powderhorn Wilderness Hideout powderhorn, co L Cross Ranch La Garita, Colorado 255 acres. $1,500,000 · Jason Legler or Ron Morris 35 acres. $19,500,000 · Billy Long 4.77 acres. $500,000 · Jason Legler or Ron Morris 6,200 deeded acres. $5,900,000 · Ron Morris

Piney Creek Ranch story/banner, wyoming Flattops Wildlife Ranch toponas, Colorado Bonsall Farm bonsall, California Clermont Ranch elbert, colorado 250 acres. $1,975,000 · Doug Haye or Ron Morris 954 acres. $3,339,000 · Carl Luppens 140+ acres. $11,950,000 · Billy Long 160 acres. $1,850,000 · Jason Legler or Ron Morris Gatlin Homestead story, wyoming Eagle Ridge Ranch, Homestead 11 gunnison, Colorado Colorado River Ranch dotsero, Colorado Wind River Valley Ranch crowheart, wyoming 40 acres. $1,750,000 · Doug Haye or Ron Morris 1/15th of 4,900 acres. $2,690,000 · Billy Long or Ron Morris 1,017 acres. $14,900,000 · Billy Long or Carl Luppens 140 acres. $800,000 · Richard Peterson or Ron Morris,

Lake Berryessa Ranch st. helena, california Two Rivers Cow Camp steamboat springs, Colorado Half Moon Bar Lodge medford, oregon Steamboat Lake Outfitters steamboat springs, Co 4,400 acres. $9,900,000 · Billy Long 23 acres. $2,300,000 · Ron Morris or Carl Luppens 80 acres. $5,000,000 · Billy Long 12 acres. $999,000 · Carl Luppens or Ron Morris

Dumbell Ranch Alcova, Wyoming J Bar Horseshoe Ranch powderhorn, colorado Chatellen Farrm fort collins, colorado North Platte River Ranch casper, wyoming 118,746 total acres. $9,100,000 · Ron Morris or Matt Johnston 39 acres. $1,800,000 · Jason Legler or Ron Morris 126 acres. $3,400,000 · Ron Morris 69,200 acres. $28,000,000 · Ron Morris or Matt Johnston

Five Star Ranch westcliffe, Colorado Trail Mountain Ranch grand lake, colorado Pine Ridge Elk Ranch Harrison, Nebraska Royal Elk at Diamond Star Ranch vail, Colorado 561 total acres. $4,900,000 · Ron Morris 174 acres. $749,000 · Carl Luppens or Ron Morris 800 acres. $1,950,000 · Ron Morris or Richard Peterson 140 acres. $7,767,000 · Carl Luppens or Ron Morris m OUR TEAM m

Billy Long Ron Morris Richard Peterson Matt Johnston A Performance Equestrian Estate Broker and Founding Partner Broker and Founding Partner Broker Associate Broker Associate big horn, wyoming at Cottonwood Springs Ranch Durango, Colorado Aspen Office: 970.927.3850 Denver Office: 970.535.0881 Denver Office: 303.514.2919 Sheridan Office: 307.655.2273 Hanna Creek Ranch [email protected] [email protected] [email protected] [email protected] 17 acres. $1,100,000 · Doug Haye 540 acres. $12,000,000 · Ron Morris or Billy Long

Carl Luppens Doug Haye Jason Legler Broker Associate Broker Associate Broker Associate Denver Office: 303.394.1400 Sheriden Office: 303.884.8610 Denver Office: 970.978.1559 [email protected] [email protected] [email protected]

X Lazy V Ranch raton, new mexico Shepardsbend on the Colorado River kremmling, co 1,880 acres. $940,000 · Jason Legler or Ron Morris 172 acres. $1,850,000 · Ron Morris or Billy Long The Walton Ranch jackson, wyoming

The iconic Walton Ranch in Jackson Hole is on the market for the first time. Set along the legendary Snake River in the shadow of Wyoming’s magnificent Grand Teton Mountain Range, this legacy property is just five miles from downtown Jackson and fifteen

minutes to world-class skiing and commercial/private air service. A Chaparral Lakes Ranch redding, California Apishapa River Canyon Ranch fowler, colorado destination mountain resort known for its year-round recreational 400 acres. $1,250,000 · Billy Long 13,002 total acres. $2,980,000 · Ron Morris opportunities and home to some of America’s top corporate leaders, Jackson has a lively art scene, upscale retail and sophisticated dining. The 1,848-acre Walton Ranch is a one-of-a-kind property operating as a cattle ranch with its own resident elk herd and home to deer, eagles and bears with fishing access along three miles of the Snake River. Surrounded by natural beauty and close to Yellowstone and Grand Teton National Parks, the Walton Ranch offers a rare opportunity to own a sizable ranch in one of the most sought after locations in the world. Offered for $100 million. Ron Morris and Billy Long

Silver Spring Farm ashland, oregon Bear Creek Ranch shingletown, california 60 acres. $4,995,000 · Billy Long 673 acres. $3,800,000 · Billy Long RMA Integrated Marketing MARKET NUMBERS A truly extraordinary property deserves an extraordinary marketing campaign that goes beyond the traditional approach to real estate marketing. RMA doesn’t just Reflecting the overall market trend, farm advertise a property - it develops an integrated marketing communication strategy and ranch prices decreased in 2009 but at a that includes all the tools available. significantly lower rate than commercial and residential real estate: Speed to the Market - Our philosophy is Existing Client Base and Contacts - One to “go big or stay home.” This means pro- of our most important assets is our diverse RANCH JOURNAL • $2140 ducing the most exposure possible, quick- database of investors, organizations and National average price per acre of VOLUME 7 / Summer 2011 ly, bringing the greatest amount of buyers high net-worth individuals who are inter- raw land in 2010 in the shortest amount of time. ested in ranch real estate. In and out of the saddle, • $2,700 National average price per acre Photography - A photograph speaks a Direct Mail - Customized, targeted and thousand words, and images of RMA alluring direct mail pieces are distributed for cropland in 2010 Ranch Marketing Associates properties convey volumes. to our extensive database. • $1,070 National average price per acre possesses an unparalleled Print Advertising - RMA goes beyond Email Campaign - We regularly email the standard publications and also looks at listing updates, our newsletter and notable for pasture in 2010 understanding of the national media and regional insertions. news releases to our extensive email list. • $140 National average price increase per characterSPOT CO ofLO theR VERSIONS land and CMYK VERSIONS Website/Internet - An intriguing and Networking and Broker Cooperation - It acre for farm and ranch land 2009-2010 informative website provides up-to-the- is our belief that networking with other the AmericanWest, providing Walton Ranch minute and detailed information on all of brokers is key in reaching the broadest Jackson, wyoming our listings. possible market. clients with unequaled representation in every ranch Ranch Market Overview - Smart Money Back in the Market transaction. Made of the same Ranches For Sale Vista Larga Ranch ault, colorado After a three year slow down in the ranch Bootjack Ranch near Pagosa Springs was sold 480 acres. $1,300,000 · Jason Legler or Ron Morris leather and living the land market, significant activity has returned for $46.5 million to a Texas energy billionaire. High Meadows Ranch steamboat springs, co as indicated by several substantial sales which Roan Creek Ranch (Under Contract) debeque, Colorado 196 acres. $3,900,000 · Ron Morris life of ranchers, our seasoned occurred in the last twelve months. The recent sales activity in large trophy and 120 acres. $780,000 · Billy Long El Capitan Ranch ruidosa, new mexico investment grade ranches demonstrates that brokers are knowledgeable Ron Morris of Ranch Marketing Associates “smart money” is back in the market. Several 11,700 acres. $19,200,000 · Billy Long or Ron Morris Sold Ranches represented the buyer in the sale of the 290,000- factors have contributed to these investments. Argyle Ranch pringle, south dakoya and conversant in acre Bell Ranch in northern New Mexico - the muddy gap, wyoming 520 acres. $960,000 · Ron Morris Split Rock Ranch largest single sale of blocked-up deeded ranch The stock market recovery has restored wealth 200,000 acres. Offered at $8,900,000 all aspects of ranch sales - land to trade in over half a century - which was and confidence to many high net worth players. Rockin’ R Ranch pagosa springs, colorado initially listed at $83 million. Economic and cultural uncertainty has many Bell Ranch san miguel county, new mexico 35 acres. $1,600,000 · Ron Morris offering complete recreational, people looking for a safe haven, not just for their 290,100 acres. Offered at $83,000,000 Little Deer Creek Ranch fort laramie, wyoming In Montana, the 34,000-acre G Hanging Dash assets but also for their families. Most ranch ruth, california investment and Ranch located near Twin Bridges and listed at buyers also appreciate the legacy potential – the 5,525 acres. $2,400,000 · Richard Peterson or Ron Morris Travis Ranch 100,000 acres. Offered at $10,500,000 $32.5 million, sold to a Boston, Massachusetts ability to control, enhance and maintain the land, Hay Draw Ranch Union Center, South Dakota sporting ranch services. private equity investment firm. Billionaire Tom sometimes in perpetuity. Lastly, rich agricultural Spear-O-Wigwam Ranch sheridan, wyoming 2,240 acres. $3,200,000 · Ron Morris Siebel’s 62,000-acre N Bar Ranch – located land with the ability to produce food offers a Offered at $800,000 100 miles north of Billings on the edge of the return that will keep up with inflation in almost Investment Land & Water windsor/severance, Co WWW.RMABROKERS.COM The Lower Elk River Valley Ranch steamboat springs, co Snowy Mountains and listed at $45 million – any scenario. Appreciation can be expected and 157 acres. $2,700,000 · Ron Morris was sold to an oil-drilling equipment maker. The risk is low. 122 acres. Offered at $1,950,000 Ruby Lake Ranch alder, montana ASPEN 16,680-acre Saypo Cattle Company in Choteau, Marabou Ranch steamboat springs, colorado Montana, originally listed at $24 million, sold to Properties of interest to investors will be high 8,871 total acres. $7,800,000 · Ron Morris or Billy Long PO Box 1970 1.717 acres. Offered at $2,050,000 Basalt, CO 81621 an undisclosed buyer who is rumored to be a Wall quality and priced realistically. During the Smith Ranch on the Belle Fourche River hulett, wy 970.927.3850 Street executive. The 18,500-acre Sun Ranch in unstable market of the last few years, prices rose Big West Ranch powder river, wyoming 17 acres. $325,000 · Matt Johnston or Ron Morris DENVER Madison Valley, listed at $42 million sold to the to unsustainable highs around 2006 and some 44,000 acres. Offered at $9,800,000 CEO of multi-national mining company ranches traded at half their prior – artificially Sentinel Ranch in Estes Park estes park, colorado PO Box 160 Canadian River Ranch walden, Colorado inflated - sales prices since then. But quality 35.53 acres. $659,000 · Jason Legler or Ron Morris Johnstown, CO 80534 3,380 acres. Offered at $2,600,000 970.535.0881 Several large sales also took place in California properties and those with desirable features such and Colorado. The 6,400-acre Oak Ridge Ranch, as rivers have held their value due to the scarcity SHERIDAN in California’s Carmel Valley, a cattle ranch rich of such land in the west. As recent sales indicate, PO Box 7284 with wildlife was listed for $16.9 million and record low interest rates and low rates of return Sheridan, WY 82801 sold to the family of the CEO of an oil and on many alternative investments make ranch ASPEN DENVER SHERIDAN 307.655.2273 natural gas company. In Colorado, the 3500-acre land a competitive investment.