2015 Mtv #Vmas Breaks Twitter Records As the Most Tweeted Moment in Australian Televsion

2015 MTV #VMAS BREAKS TWITTER RECORDS AS THE MOST TWEETED MOMENT IN AUSTRALIAN TELEVSION

Sydney, Australia, Thursday, 3rd September, 2015: MTV Australia has announced that the 2015 MTV Video Music Awards received the most volume of Tweets in Australian television history, according to the Neilson TV Twitter ratings.

The VMAs, which was broadcast live from LA on Monday, accumulated 344,000 Tweets, the highest Australia has witnessed since Neilson TV Twitter ratings was established, surpassing popular shows such as The Voice, The Bachelor and MasterChef. The event was also the most Tweeted TV moment ever globally, with 47 million tweets from around the world.

“The incredible record breaking VMA tweets from our Aussie fans further enforce us as social leaders within the industry. Our MTV Australia social accounts currently have over 3 million connections and are steadily growing demonstrating our ability to connect and evolve with our youth audience.” Said Simon Bates, Vice President MTV Australia & New Zealand.

The top Tweeted VMA topics from the Australian public included Kanye West announcing that he will be running for 2020 President, Taylor Swift winning the award for Best Female Video ‘Blank Space’ and Justin Bieber tearing up on stage at the end of his performance. Australian band 5 Seconds of Summer were also amongst the most mentioned starts on Twitter from the event, along with Kanye West, Miley Cyrus, Justin Bieber and Nicki Minaj.

"As stars and fans gathered to celebrate the year’s most-loved music videos at the 2015 MTV VMAs, Twitter provided a front row seat to the festivities and the social soundtrack for all of the live reactions.” Said Tony Broderick, Head of TV Partnerships at Twitter Australia. "This included Australian fans who sent a record number of Tweets with commentary about the performances and other moments, stars, videos and votes for the fan-powered awards, helping to power local superstars @5SOS to the top of the #VMAs most mentioned lists."

Across the day, MTV performed three times better than the channel average for August and ranked as the number one channel amongst 13 – 39 year olds within the entertainment competitive set.

(Adquest eTam National Subscription Panel, Overnights, 6am-midnight, 31/8/15)

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About MTV:

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.

Social Media from Facebook likes of MTV AU, MTV Music AU, MTV Dance AU, Kate Peck VJ, Kristian Fanene Schmidt (KRIT) VJ, MTV Travel Co, Movement, MTV TIX, MTV Trade News, Twitter followers of MTV AU, MTV Dance AU, MTV AU PR, Kate Peak VJ, Kristian Fanene Schmidt (KRIT) VJ, MTV Travel AU, Movement, MTV Trade News, MTV Style AU, Pinterest followers of MTV Travel Co, Instagram followers of MTV AU, MTV Dance AU, Kate Peak VJ, Kristian Fanene Schmidt (KRIT) VJ, MTV Travel AU, MTV Style AU, Google + followers of MTV AU, MTV Travel Co, YouTube subscribers of MTV AU and LinkedIn followers to MTV AU from actual sites as at 5 JUNE 2015, Australian Facebook likes of International Facebook pages (16andpregnant, jerseyshoremtv, geordieshore, TeenMom2, teenmom, MTVTheValleys, beavisandbutthead, MTVGirlCode, snookiandjwoww, ridiculousness, MTVawkward, MTVcatfish, MTV, thehills, mtvnews, thecity, generationcryo, realworld, MTVFakingIt, fantasyfactory, cribs, pimpmyride, lagunabeach, daria, punkdMTV, pranked, mtvuk, AREUTHE1, BigTipsTexas, MTVEx, MTVhouseoffood, mtvvirginterritory, MTVSnackOff and scrubbingin) via socialbakers.com as at 5 JUNE 2015.

Duplication will be present across platforms, so it is not ‘true’ reach but brand extension of touch points/interactions.