Nolan’s book. In 1962, Nolan got the chance chance the got Nolan 1962, In book. Nolan’s

essentially a rip off of their tennis game. tennis their of off rip a essentially

the game was marked as another defeat in in defeat another as marked was game the

sues Nolan Bushnell since the game was was game the since Bushnell Nolan sues

”. Unfortunately Unfortunately ”. “ game, Computer Space Computer

”’s success, Magnabox Magnabox success, ”’s “ seeing After PONG

knowledge and created his first video arcade arcade video first his created and knowledge

Right after graduation Nolan took that that took Nolan graduation after Right

” arcade game hit of all time. all of hit game arcade

“ video biggest the becoming ended ” “ PONG

learned all about coin operated games. operated coin about all learned

Lagoon Amusement Park in Utah, Nolan Nolan Utah, in Park Amusement Lagoon ”. “ game that called PONG

in his career if it wasn’t for that job. At the the At job. that for wasn’t it if career his in created his own version of this game and he he and game this of version own his created

Nolan would never of found as much success success much as found of never would Nolan caught Nolan’s attention. A year later, Nolan Nolan later, year A attention. Nolan’s caught

to take a job at a local amusement park. park. amusement local a at job a take to style game on the Magnavox Odyssey really really Odyssey Magnavox the on game style

his money in a poker game, Nolan decided decided Nolan game, poker a in money his very first video game home console. A tennis tennis A console. home game video first very

during a moment of defeat. After losing all all losing After defeat. of moment a during Odyssey. The Magnavox Odyssey was the the was Odyssey Magnavox The Odyssey.

N olan Bushnell’s story begins begins story Bushnell’s olan to play and fall in love with the Magnavox Magnavox the with love in fall and play to

PONG to ATARI

THE STORY OF NOLAN BUSHNELL

designed by

s+3v3N

tually spell the end for the era of the arcade. arcade. the of era the for end the spell tually

- even would concept new Nolan’s of. unheard

mal practice today, but back then this was was this then back but today, practice mal

- nor be might This 2600. Atari their on play

game console. game games and choose between which one to to one which between choose and games

to give the world. That was the home video video home the was That world. the give to the player would be able to purchase many many purchase to able be would player the

had one more idea, one more golden egg, egg, golden more one idea, more one had es. With these interchangeable cartridges, cartridges, interchangeable these With es.

But they haven’t seen nothing yet. Nolan still still Nolan yet. nothing seen haven’t they But - cartridg interchangeable have to owner the

in for interviews and the camera loved him. him. loved camera the and interviews for in as the Atari 2600. This console would allow allow would console This 2600. Atari the as

era. All the news stations were bringing him him bringing were stations news the All era. video game console, which we know today today know we which console, game video

- cam the fo fit was personality His life. the places. So Nolan created the first home home first the created Nolan So places.

out video arcade games and Nolan was living living was Nolan and games arcade video out children going to those dark roomed arcade arcade roomed dark those to going children

Up to the late 70s, Atari continued to push push to continued Atari 70s, late the to Up ized that parents were always against their their against always were parents that ized

- real He room. living the to arcade the bring

worked for Atari as a programmer.” a as Atari for worked

T

new idea Nolan had was to to was had Nolan idea new he he

“S Atari, of time the at , teve Jobs teve

for a third of Warner Brothers income. Brothers Warner of third a for

North America. At one point Atari accounted accounted Atari point one At America. North

became the fastest growing company in in company growing fastest the became

be successful. be a proper, by the books, company. Atari soon soon Atari company. books, the by proper, a

console on the market immediately for it to to it for immediately market the on console nell with Ray Kassar, who turned Atari into into Atari turned who Kassar, Ray with nell

concluded that they would need to get the the get to need would they that concluded - Bush Nolan replaced Brothers Warner lines.

. They They . the console, their and Atari 2600 Atari take over North America from the side side the from America North over take 2600

Warner Brothers looked into Atari Atari into looked Brothers Warner life. Nolan would end up seeing the the seeing up end would Nolan life. Atari Atari

and influenced for the last 10 years of his his of years 10 last the for influenced and

mine waiting to be broken into. broken be to waiting mine out of the company, a company he created created he company a company, the of out

Atari’s vast library of arcade hits was a gold gold a was hits arcade of library vast Atari’s release. Warner Brothers then kicked Nolan Nolan kicked then Brothers Warner release.

that his console was the future and that that and future the was console his that for a christmas christmas a for the preparing Atari 2600 Atari

. Nolan made it clear clear it made Nolan . the release Atari 2600 Atari vested millions of dollars into marketing and and marketing into dollars of millions vested

asked them to work with Atari to market and and market to Atari with work to them asked - in Brothers Warner Atari, purchasing After

move, Nolan went to Warner Brothers and and Brothers Warner to went Nolan move, Nolan and Atari, instead they bought Atari. Atari. bought they instead Atari, and Nolan

I n what many believe to be a smart smart a be to believe many what n But Warner Brothers didn’t partner with with partner didn’t Brothers Warner But