Iowa State University Capstones, Theses and Retrospective Theses and Dissertations Dissertations 1992 Promoting the Heisman Trophy: coorientation as it applies to promoting Heisman Trophy candidates Stephen Paul Warnke Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/rtd Part of the Business and Corporate Communications Commons, and the English Language and Literature Commons Recommended Citation Warnke, Stephen Paul, "Promoting the Heisman Trophy: coorientation as it applies to promoting Heisman Trophy candidates" (1992). Retrospective Theses and Dissertations. 74. https://lib.dr.iastate.edu/rtd/74 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Retrospective Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact
[email protected]. Promoting the Heisman Trophy: Coorientation as it applies to promoting Heisman Trophy candidates by Stephen-Paul Warnke A Thesis Submitted to the Graduate Faculty in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS Department: English Major: Business and Technical Communication Iowa State University Ames, Iowa 1992 ii TABLE OF CONTENTS Page INTRODUCTION 1 HISTORY OF HEISMAN 5 HEISMAN FACTORS 7 Media Exposure 8 Individual Factors 13 Team Factors 18 Analysis of Factors 22 Coorientation Model 26 COMMUNICATION PROCESS