Broadcasting Authority of Ireland
Broadcasting Authority of Ireland Review of Sound & Vision 3 July 2019 Mediatique Limited 65 Chandos Place London WC2N 4HG UNITED KINGDOM www.mediatique.co.uk BAI – Review of Sound & Vision 3 Executive summary Objectives, methodology and outline of the scheme ▪ Mediatique was commissioned to assist the BAI in their statutory obligation to review the operation, impact and effectiveness of the Sound & Vision 3 Broadcasting Funding Scheme. ▪ The review requires an assessment of how the scheme operates and performs against its stated objectives, and in particular the effectiveness and efficiency of its operations, its impact on the value chain and on production and availability of (in particular) Irish-language content and its role and impact within the current media landscape. ▪ A key aim of the report is to provide a comprehensive basis for informing the BAI on developing a revised scheme(s) in 2020. In this context, we were asked to consider how robust the scheme and its successors are likely to be, now and in the future, given any anticipated changes in the broadcasting landscape over the next 5-10 years, as well as the impact of any scheme that may operate adjacent to a new scheme or schemes (e.g., funds sourced from new content levies or other funding sources). ▪ A range of research methodologies was required to inform the various aspects of the review, including: a review of internal BAI data; secondary research; a bespoke consumer survey (delivered by Ipsos MRBI); an online survey of producers; and stakeholder interviews. ▪ S&V3 has been in operation since 2015, and in that time 10 funding rounds (numbering 23 through 32) have been completed.
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