DOCSLIB.ORG

Telemundo to Launch 2011 El Poder De Saber Education Initiative with Expanded Presence On-Air, in the Community and on the Web

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Telemundo to Launch 2011 El Poder De Saber Education Initiative with Expanded Presence On-Air, in the Community and on the Web TELEMUNDO TO LAUNCH 2011 EL PODER DE SABER EDUCATION INITIATIVE WITH EXPANDED PRESENCE ON-AIR, IN THE COMMUNITY AND ON THE WEB Business 2011-04-28 03:41:11 MIAMI, FL – Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced the launch of its 2011 “El Poder de Saber” (The Power of Knowing) multiplatform campaign. The public service announcements for the new season will premiere on Monday, May 2 during “Al Rojo Vivo con Maria Celeste” at 5pm ET. Now in its eighth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with an emphasis on secondary education and preventing high school drop-outs among Hispanic youth. “El Poder de Saber is a powerful public service campaign that supports Telemundo’s mission to inform, empower, inspire and entertain U.S. Hispanics,” said Don Browne, President, Telemundo Communications Group. “Motivating young Latinos to stay in school and complete their education is of vital importance to the success and future of our country. The U.S. Hispanic community continues to increase its presence and influence, and by encouraging and motivating students we will help shape the Latino leaders of the future.” A key piece of the on-air component is the integration of the issue of education into the upcoming original novela production “Mi Corazon Insiste” (My Heart Insists). In addition, there will be dedicated, recurring segments on the network’s morning show “Levantate,” its early fringe show, “Al Rojo Vivo,” the nightly newscast “Noticiero Telemundo,” and the weekly public affairs program “Enfoque,” as well as the There will also be a series of public service announcements starring some of Telemundo’s most well-known celebrities, including Ana Maria Polo, host of the Emmy-nominated court show “Caso Cerrado,” Rashel Diaz and Omar Germenos of the morning show “Levantate,” the sports anchors Jessi Losada and Sammy Sadovnik of “Titulares y Mas,” the journalist Vanessa Hauc of Noticias Telemundo, and Jencarlos Canela and Sonya Smith, the stars of various Telemundo novelas. The PSAs will be available on www.Telemundo.com/ElPoderDeSaber, in addition to a behind-the-scenes photo gallery and numerous tools and resources to support students as well as their parents. mun2, Telemundo’s Latin youth cable network and the preeminent voice for bicultural Hispanics in the U.S., will support “El Poder de Saber” through their own original public service announcements, weekly in-show mentions and a news special highlighting the issues surrounding education. This year’s launch of “El Poder de Saber” will coincide with the start of NBC News’ “Education Nation On-The-Road” tour consisting of a series of week-long local events in key markets featuring panels, officials, educators, parents and students. The tour starts in Chicago on May 1, where Telemundo WSNS education reporter Alba Mendiola will cover the activities for the week during the station’s 5pm and 10pm newscasts, including highlights of the Town Hall meeting on May 1 and a ribbon cutting on May 2. During the stop in Los Angeles the week of May 13, Telemundo KVEA news’ Azucena Gomez will facilitate a teacher town hall meeting and Azalea Iniguez will join NBC News anchor Brian Williams for the Job One: CEO Panel. “Education Nation” will culminate in New York City the week of September 25, 2011, with 1/2 an event convening policymakers, elected officials, teachers, parents, thought leaders, educators, members of the business community and engaged citizens for a national discussion about the challenges, potential solutions and innovations spanning today’s educational landscape. In addition, “El Poder de Saber” will join at the local level with Telemundo’s Hispanic Business Salute, an innovative partnership between local Hispanic business associations and the Hispanic Scholarship Fund that pays tribute to local Hispanic business leaders of today and encourages future leaders by providing scholarships to deserving students. During Recognition Events in Los Angeles, Houston and Washington, D.C., the “El Poder de Saber” scholarship will be presented to a top senior graduate. About Telemundo: Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages. WHAT : TELEMUNDO TO LAUNCH 2011 EL PODER DE SABER EDUCATION INITIATIVE WITH EXPANDED PRESENCE ON-AIR, IN THE COMMUNITY AND ON THE WEB WHEN : 2011-04-28 03:41:11 WHERE : CONTACT: Estela Garcia Manager, Corporate Communications Telemundo Phone: 305-889-7543 Email: [email protected] . 2/2.
Load more

Recommended publications
  • The Future Is Global
    The Future is Global A Report 0n the International Council Summit November 17, 18, 19, 2010 New York City And please join us for the next International Council Summit September 14, 15, 16, 2011 Los Angeles T&$ R$'()#& !* M$+(, W!)-+.(+$ C!"#$"#% 5 Beyond Old and New 22 What are Half a Billion Friends Worth? Moderator: David Kirkpatrick, Author, The Facebook 8 Snapshots from the reception at Effect, and Columnist, The Daily Beast Bloomberg Headquarters Panelists: Wendy Clark, SVP, Integrated Marketing and Communication, Coca-Cola; David Fischer, VP of 10 Snapshots from the Chairman’s Advertising and Global Operations, Facebook; Steve Dinner at Hearst Tower Hasker, President Media Product Leadership and Advertiser Solutions, The Nielsen Company 12 Snapshots from Luncheon at ‘21’ Club page 12 23 AOL’s Acquired Content Strategy 13 Still King—And Kingmaker A conversation with Tim Armstrong, CEO, AOL Convener Session: Jeffrey L. Bewkes, Interviewer: Betty Liu, Anchor, Bloomberg TV Chairman and CEO, Time Warner, Inc Interviewer: David Carr, Columnist, The New York Times 24 Open For Business A conversation with Lowell McAdam, President 14 Embracing Fragmentation and COO, Verizon Communications From top to bottom Moderator: Becky Quick, News Anchor, CNBC Interviewer: Stephanie Mehta, Executive Editor, Fortune left to right: Panelists: Nick Brien, CEO, McCann Worldgroup; Henrique de Castro, Vice President, Global Media and 25 The Accidental Internationalist page 9 Dave Thomas, Platforms, Google; Scott Kurnit, Founder, Chairman, and A conversation with David J. Stern, Robert McCann CEO, AdKeeper; Christopher Vollmer, Partner and Leader, Commissioner, NBA Global Media and Entertainment, Booz & Company Interviewer: Richard Sandomir, Columnist, Ricardo Salinas, The New York Times Frank A.
    [Show full text]
  • 2020 Silver Circle Program
    Silver Circle VIRTUAL CEREMONY Sunday, August 30, 2020 Silver Circle Presented by The Suncoast Chapter of The National Academy of Television Arts & Sciences The Silver Circle recognizes individuals who have devoted a quarter of a century or more to the television industry, a significant part of which was done in the Suncoast region of the State of Florida, Mobile, Alabama, the State of Louisiana and Puerto Rico television markets. VIRTUAL CEREMONY Sunday, August 30, 2020 President’s Welcome On behalf of the Board of Governors and Officers of the Suncoast Chapter of the National Academy of Television Arts & Sciences, I would like to welcome you to the 2020 Silver Circle virtual presentation. We wish we could be in one room this afternoon, as we usually are when we recognize our Silver Circle recipients. But this year has brought an unprecedented set of challenges that have converged like no other moment in our lifetime and have forced us to celebrate together but apart. Certainly, our honorees are no strangers to unprecedented events. Their journalistic integrity and excellence bringing viewers some of the most notable and extraordinary news stories over the course of 25 years is nothing short of remarkable. Whether covering hurricanes and their devastating aftermath, to senseless shootings that took away the lives of innocent children, to watching helplessly as the twin towers collapsed. Over the last 25 years, they have also covered news events that have brought communities together. From Pope John Paul II’s visit to Cuba and the first U.S. tour of Pope Francis, to interviews with world leaders, or larger than life athletes representing our country in Olympic games and people from all walks of life sharing their stories.
    [Show full text]
  • La Televisión Olga Connor
    La televisión Olga Connor Introducción Las transmisiones en lengua española por la televisión norteamericana han sido una espe- cie de colonización mediática de los empresarios mexicanos, después de haber emigrado millones de habitantes desde México de manera continua hasta representar la suma de más de 40 millones en este país, o sea, el 14% de la población. De estos, alrededor de un 5% habla solamente español. La televisión mantiene el idioma vivo y, en cierto modo, evita la completa adaptación al idioma inglés e integración a la cultura norteamericana de la pri- mera generación. Con la masiva entrada de mexicanos en los Estados Unidos, ese ha sido el mayor contin- gente étnico al que se dirigió la programación desde el principio. Era de esperarse que Mé- xico fuera fundacional en ese sistema y que de allí provinieran las primeras inversiones. La cadena más importante en la televisión norteamericana en español es Univisión, con más de 600 afiliados. Fue iniciada a principios de los sesenta en Los Ángeles, pero su origen da- ta de 1955 en San Antonio,Texas, cuando KCOR-TV,luego KWEX-TV,empezó a transmitir a la comunidad mayormente de origen mexicano de San Antonio, Texas. Esa estación se incor- poró a Spanish International Network (SIN) de Telesistem Mexicano, predecesora de Televi- sa. Luego se iniciaron KMEX-TV Canal 34, de Los Ángeles, la más receptora de todas las emi- soras afiliadas de Univisión, que comenzó en 1962, también bajo la Cadena SIN. Dos décadas vitales: los ochenta y los noventa Hacia los años ochenta, Univisión estuvo a la cabeza en la propuesta de que había un mun- do que se podría calificar como ‘hispano’ en los Estados Unidos.
    [Show full text]
  • Download the Suncoast 2021 Silver Circle Program
    2021 Silver Circle VIRTUAL CEREMONY Sunday, May 16, 2021 Silver Circle Presented by The Suncoast Chapter of The National Academy of Television Arts & Sciences The Silver Circle recognizes individuals who have devoted a quarter of a century or more to the television industry, a significant part of which was done in the Suncoast region of the State of Florida, Mobile, Alabama, the State of Louisiana and Puerto Rico television markets. VIRTUAL CEREMONY Sunday, May 16, 2021 President’s Welcome On behalf of the Board of Governors and Officers of the Suncoast Chapter of the National Academy of Television Arts & Sciences, I extend a warm welcome to the 2021 Silver Circle Virtual Presentation. 2020 was a year of uninmaginable challenges, but also one where we saw incredible spirit and strength. It was no surprise that every time we had to pivot, adapt, show resilience and perservere, we were able to do just that. It was the first time we held this ceremony virtually, and what a wonderful ceremony it was. As we look forward with a newfound sense of optimism, we are beginning to see more light and less tunnel. More hope and less uncertainty. New energy, new outlook, new perspective. This year, as we maintain the health and safety of our members, staff, family, and guests, we once again hold this celebration virtually. But regardless of where or how we celebrate, there is much comfort in knowing that we are connected by our passion and lifelong dedication to excellence in our industry. We are proud to recognize our honorees for 25 years or more of dedication to the television profession.
    [Show full text]
  • EXPLAINING the TREND TOWARD ENGLISH-LANGUAGE PROGRAMMING in HISPANIC-AMERICAN TELEVISION: WHY NOW? Elizabeth L
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Theses from the College of Journalism and Mass Journalism and Mass Communications, College of Communications Spring 4-24-2014 EXPLAINING THE TREND TOWARD ENGLISH-LANGUAGE PROGRAMMING IN HISPANIC-AMERICAN TELEVISION: WHY NOW? Elizabeth L. Levine University of Nebraska-Lincoln, [email protected] Follow this and additional works at: http://digitalcommons.unl.edu/journalismdiss Part of the Broadcast and Video Studies Commons, Journalism Studies Commons, and the Mass Communication Commons Levine, Elizabeth L., "EXPLAINING THE TREND TOWARD ENGLISH-LANGUAGE PROGRAMMING IN HISPANIC- AMERICAN TELEVISION: WHY NOW?" (2014). Theses from the College of Journalism and Mass Communications. 39. http://digitalcommons.unl.edu/journalismdiss/39 This Article is brought to you for free and open access by the Journalism and Mass Communications, College of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Theses from the College of Journalism and Mass Communications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. EXPLAINING THE TREND TOWARD ENGLISH-LANGUAGE PROGRAMMING IN HISPANIC-AMERICAN TELEVISION: WHY NOW? by Elizabeth L. Levine A THESIS Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Master of Arts Major: Journalism and Mass Communications Under the Supervision of Professor Laurie Thomas Lee Lincoln, Nebraska May, 2014 EXPLAINING THE TREND TOWARD ENGLISH-LANGUAGE PROGRAMMING IN HISPANIC-AMERICAN TELEVISION: WHY NOW? Elizabeth Leah Levine, M.A. University of Nebraska, 2014 Adviser: Laurie Thomas Lee The United States Hispanic population is growing at an exponential rate.
    [Show full text]
  • SPANISH FORK COMMUNITY NETWORK DECEMBER 4 - 10, 2009 Ccablableguide
    SPANISH FORK COMMUNITY NETWORK DECEMBER 4 - 10, 2009 CCablableGuide Full page ad December 4 - 10, 2009 SPANISH FORK CABLE GUIDE 3 FROM THE COVER ‘Men of a Certain Age’ doesn’t waste a midlife crisis By Kate O’Hare “I tried that for two months,” “I’m playing a character,” he © Zap2it Romano says, playing with a salt- says, “who has a living father and shaker in a booth in the darkened mother, a wife, three kids, rela- diner set on the Paramount lot in tionships. A lot of the characters In a diner with orange seats Hollywood. “When ‘Raymond’ I play, they’re loners. They’re that could be a Denny’s or a ended, there was about three or set apart in some way. One of Howard Johnson’s or, if you’re four months of ‘Let’s see what the beauties of this piece is I’m in Southern California, a Norm’s, happens. This is fun.’ absolutely immersed in my fam- three middle-aged men - played “At first it was exciting, be- ily life.” by Ray Romano, Andre Braugher cause you get to rest on your On the other hand, Bakula is a and Scott Bakula - gather over laurels, enjoy things. Then after husband and a dad of four who’s eggs, coffee and toast to talk a few months, you’re like, ‘Now playing a footloose bachelor. about their lives. what? Who am I?’ There’s a big “I think it’s a ball,” he says, The conversation is a mix of void. I knew what that void was.
    [Show full text]
  • Congressional Record United States Th of America PROCEEDINGS and DEBATES of the 111 CONGRESS, SECOND SESSION
    E PL UR UM IB N U U S Congressional Record United States th of America PROCEEDINGS AND DEBATES OF THE 111 CONGRESS, SECOND SESSION Vol. 156 WASHINGTON, TUESDAY, MARCH 9, 2010 No. 33 House of Representatives The House met at 12:30 p.m. and was Program is a local lifeline for at-risk teers, mentors, and staff at Women of called to order by the Speaker pro tem- young women. This pioneering program Tomorrow that this innovative pro- pore (Ms. EDWARDS of Maryland). pairs extremely accomplished profes- gram has been such an immense suc- f sional women with small groups of at- cess. risk teenage girls in public high As a proud grandmother of a beau- DESIGNATION OF SPEAKER PRO schools for a 4-year mentoring pro- tiful baby girl, I know our girls deserve TEMPORE gram. a program like Women of Tomorrow. I The SPEAKER pro tempore laid be- These mentoring women who could look forward to hearing more about all fore the House the following commu- be judges, doctors, lawyers, indeed of the future successes of each young nication from the Speaker: from all walks of life, they are all vol- woman that is involved in Women of WASHINGTON, DC, unteers who are dedicated to showing Tomorrow, and congratulate everyone March 9, 2010. teenage girls the possibilities that involved for their everyday victory for I hereby appoint the Honorable DONNA F. exist if they stay on the right track. our children. EDWARDS to act as Speaker pro tempore on The Women of Tomorrow Program I include for the RECORD the wonder- this day.
    [Show full text]
  • Cambiando El Canal: an Ethnographic Study on American Latino
    Abilene Christian University Digital Commons @ ACU ACU Student Research, Theses, Projects, and Honors College Dissertations 5-2018 Cambiando el canal: An ethnographic study on American Latino audiences' "preferred" Spanish media outlet based on their ethnic dialect, demographic location and adolescent upbringing Emily A. Guajardo Follow this and additional works at: https://digitalcommons.acu.edu/honors [Cambiando el canal: An ethnographic study on American Latino audiences’ “preferred” Spanish media outlet based on their ethnic dialect, demographic location and adolescent upbringing] An Honors College Project Thesis Presented to The Department of Journalism and Mass Communications Abilene Christian University In Partial Fulfillment of the Requirements for Honors Associate by Emily A. Guajardo May 2018 [ Running Head: CAMBIANDO EL CANAL] 2 Copyright 2018 Emily Alexandra Guajardo ALL RIGHTS RESERVED [ Running Head: CAMBIANDO EL CANAL] 3 This Project Thesis, directed and approved by the candidate’s committee, has been accepted by the Honors College of Abilene Christian University in partial fulfillment of the requirements for the distinction HONORS ASSOCIATE ____________________________________________________________ ___ Dr. Jason Morris, Dean of the Honors College _________________________ Date Advisory Committee ____________________________________________________________ ___ Dr. Douglas Mendenhall, Committee Chair ____________________________________________________________ ___ Dr. Kenneth Pybus, Committee Member ____________________________________________________________
    [Show full text]
  • The Journal of Spanish Language Media
    JOURNAL OF SPANISH LANGUAGE MEDIA Vol. 1 2008 ISSN: 1940-0810 Center for Spanish Language Media University of North Texas P O Box 310589, Denton, TX 76203 USA i The Journal of Spanish Language Media A publication of the Center for Spanish Language Media The University of North Texas Denton, TX, USA Alan B. Albarran, Director Christine M. Paswan, Program/Project Coordinator The papers published in this inaugural issue of The Journal of Spanish Language Media were submitted from presentations at the first conference hosted by the Center on “Assessing the State of Spanish Language Media” November 8-10, 2007. We thank each of the authors for sharing their work in the inaugural issue of this new journal. Please consider submitting your work for future issues of the journal. The Journal is open to all theoretical and methodological approaches, as long as the paper has some relationship to Spanish Language media, either in the United States, Latin America or Spain. Submissions must be in English. For more information, please contact us at [email protected] 1 Vol. 1 2008 The Journal of Spanish Language Media is an annual electronic journal available at www.spanishmedia.unt.edu and published by the Center for Spanish Language Media at the University of North Texas. As an electronic journal the Journal of Spanish Language Media publishes articles related to all aspects of the Spanish language media. The Journal of Spanish Language Media is peer reviewed. All communications related to the journal should be sent to the Center for Spanish Language Media, University of North Texas, P.
    [Show full text]