Detoxwater Press

PRESS KIT 2018 Our Story.

Mother knows best For Ken Park, aloe meant much more than just the occasional sunburn remedy – it was part of everyday life – thanks to his mother, Myong Park. When he was growing up, his mom experienced extreme digestive health issues. She tried everything. After failing to find any traditional pharmaceutical remedy, a doctor suggested trying aloe.

Needless to say, the aloe worked wonders! Not only were her stomach pains alleviated, but she was beginning to experience the other benefits aloe had to offer, including a boost in her immune system – not to mention the natural glow and enhanced complexions of her skin. She realized aloe was one of Mother Nature’s unmatchable gifts that she had to share with her loved ones. So, the Park family quickly became a pack of aloe enthusiasts.

Every morning, Ken’s mom would make fruit and yogurt smoothies mixed with a healthy dose of aloe to ensure her kids started the day off right! Fast forward to 2012 – Ken is enrolled at Babson College. Living the typical college lifestyle, Ken immediately noticed a difference in his overall well-being. He knew just what was missing – aloe. Without having his Mom around, Ken was forced to solve the problem himself. He searched high and low for a ready-to-drink aloe beverage, but was disappointed when he only found products that either tasted unhealthy and had very little aloe, or no taste at all but had the recommended amount of aloe content per serving.

Ken saw a huge void in the marketplace. Sparked by his desire to share aloe’s benefits with his friends, Ken’s quest to make the best-tasting and healthiest aloe drink on the market began. Shortly after, SuperLeaf organic aloe juice was born, which he bottled in his dorm room and sold on campus. Within a few months, Ken ventured out to the Tri-State area and began selling it up and down the streets. By the time Ken graduated Babson, SuperLeaf was being sold in 200 stores! Although Ken called his SuperLeaf project an “experiment,” it grew into a successful company with a strong and loyal customer base. It was then, when he realized he had created something truly special – an aloe drink offering best of the both worlds: great taste + health benefits.

Taking his business even further, Ken transformed SuperLeaf into Detoxwater. Special thanks to tremendous support and a steady partnership with Aloecorp, Ken was able to take what was once a college kid’s dream and turn it into a thriving business. Needless to say, the most impressive aspect of Detoxwater is Ken’s dedication to maintaining an eco-friendly and locally sourced product that offers the highest quality aloe vera. Now that’s a company every mother could be proud of! Why Aloe?

Mother Nature’s own superfood Mother Nature’s best kept secret is out and aloe is in! With 39 minerals and amino acids, aloe vera is the plant that packs a punch. It helps clear your body of bad bacteria, metabolic waste and fights off inflammation. Think of it as your body’s own superhero!

Supports healthy digestion! Boosts your immune system! Aloe vera stimulates the growth of good Aloe vera contains antioxidants that support a bacteria within your body to help protect your strong immune system and help fight off digestive system and promote overall health illnesses. Aloe vera is here to serve and protect; and wellness. Out with the bad, in with the good! let it fight the battles within!

Maintains a healthy heart! Keeps you looking young! Anti-inflammatory properties can raise your The detoxifying properties of aloe vera have physical endurance, enhance your cardio health, been proven to help enhance skin elasticity and and alleviate joint and muscle pain. In other fight off the effects of aging. You won’t just feel words, aloe vera is the best workout good; you’ll look good too! partner you could ask for! Our Products.

Detoxwater is a premium line of prebiotic water enhanced with electrolytes and vitamins. Each bottle contains 350mg of ACTIValoe®, delivering the clinically proven benefits of pure aloe vera juice - an ingredient know to support healthy digestion, immune function, nutrient absorption, heart health and improved skin elasticity.

Drink up and experience what we call #HealingHydration at just 30 calories per bottle! The brand is available nationwide in key retailers including Kroger, Ralph’s, King Soopers, H-E-B, Earth Fare, Shoprite, Wegman’s, Topp’s, Hy-Vee and Festival Foods, as well as online at detoxwater.com and Amazon.

ACTIValoe® difference Detoxwater partners with Aloecorp, the world’s largest aloe farmer, to provide the highest quality aloe ingredient called ACTIValoe®. What is the ACTIValoe® difference? ACTIValoe® is proven not only to maintain, but also to enhance the biological activity of the aloe vera plant. In other words, it guarantees the highest retention of aloe’s health and nutritional benefits.

Using a proprietary and patented process known as Qmatrix®, ACTIValoe® is the first aloe vera to guarantee a minimum of 10% polysaccharides by dry weight, which ensures consistency and heightened biological activity.

We’ve taken steps to lower our carbon footprint because we believe in giving back as much as (if not more than) we take. All of our aloe vera is locally sourced from farms in Texas and Mexico and is certified organic by both the USDA and International Aloe Science Council. Farmers handpick and harvest a few aloe leaves from each plant to allow restoration. From farm to bottle, Detoxwater is certified USDA organic, vegan, kosher and made in the USA. We don’t just make products that are good for you; we make products that are great for you…and Mother Nature too! The Buzz.

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Iconic Brand Making a Splash. Detoxwater Launches Cryptokiwi.

New Flavor Inspired by Denver Nuggets’ Mason Plumlee NEW YORK, NY (March 1st, 2018) - Detoxwater, the premier aloe-infused water brand, today announced the official launch of its sixth SKU, Cryptokiwi. The newest flavor was inspired by Denver Nuggets’ Mason Plumlee – a longtime supporter, ambassador, and investor of the brand – whose favorite flavor is kiwi. Cryptokiwi gets its name from the carefully-formulated kiwi flavor (with a hint of cucumber) and from the rise of cryptocurrency, a compelling trend followed closely by the Detoxwater team and Plumlee alike. Cryptokiwi will debut at the Natural Products Expo West in Anaheim, CA on March 8th-11th.

Directly following the flavor’s unveiling at the Natural Products Expo West, Detoxwater will host a launch party at elite West Hollywood fitness center Rise Nation on Monday, March 12th. Influencers and media members will take part in one of Rise Nation’s famed classes, followed by a rooftop happy hour and a visit from Plumlee. The launch weekend will extend its reach to those outside of Southern California as well, via various social media activations including a giveaway of L.A. Lakers tickets and a meet and greet with Plumlee, along with fun Cryptokiwi merchandise and more.

“I’ve been a fan of Detoxwater even before they officially launched and am obsessed with the delicious taste and all the instant benefits of aloe like the anti-inflammatory properties, which help me both on and off the court” said Plumlee. “I’m thrilled to have been part of the creation of their newest flavor and to help promote it while celebrating at the launch party!”

Cryptokiwi’s debut will kick off an exciting 2018 for the brand, which has more than doubled its sales in the past year. Additionally, the brand’s distribution footprint has expanded over 300% and now includes prominent retailers such as Kroger, Ralph’s, King Soopers, Wegmans, H-E-B, ShopRite and Tops, among many others. The new flavor will be available nationwide starting April 1st, 2018. Cryptokiwi will also join the product offerings on the newly-revamped Detoxwater website, which is exploring accepting Litecoin and Bitcoin as a form of payment later this spring. Detoxwater will continue the celebration of Cryptokiwi with a spring marketing campaign including: events, digital, print, and street activations in key markets such as Los Angeles, New York City and Boston.

“I’m beyond excited to finally be able to share Cryptokiwi with our consumers who have been instrumental in our enormous growth in the last year and eagerly awaiting a line extension” Park commented. “With Mason on board as a partner to help promote the flavor and tying it to cryptocurrency, we feel extremely well-positioned to make a splash and resonate with our loyal fans and reach new ones.” Detoxwater Set to Hydrate the Stars.

Aloe-Infused Water Brand Ups Entertainment Presence Through Partnerships with “Dancing with the Stars,” “RuPaul’s Drag Race,” Award Shows and Music Festivals

NEW YORK – Detoxwater, the premier aloe-infused water brand, announced an initiative to expand their presence in the world of entertainment and sports through various high-profile partnerships with top television programs, award shows, and music festivals. After providing Detoxwater backstage for the duration of Dancing with the Stars’ 26th season, which wrapped on Monday evening, the brand has a busy summer of hydrating the stars beginning with bottles for the hosts, queens, and crew of the upcoming 11th season of RuPaul’s Drag Race. From there, Detoxwater has made itself available backstage to hydrate performers, artists, and presenters at the annual Billboard Music Awards, Red Nose Day, the upcoming Nickelodeon Kid’s Choice Sports Awards and Peyton Manning & the Indianapolis Colts’ NFL training camp. This will culminate in August’s activation at Electric Zoo, New York’s premier electronic music festival, where Alesso, Kaskade, and Tiësto are scheduled to headline, as well as set into motion exciting fall activations and partnerships to be announced by the brand in the coming months.

Founded in 2015 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water. These activations come on the heels of Detoxwater’s recent launch of their sixth SKU, Cryptokiwi, a refreshing kiwi and cucumber combination created with the help of Denver Nuggets player Mason Plumlee and recent announcements on expanded national distribution into over 4,000 retail outlets including Kroger, Ralph’s, King Soopers, Wegmans, H-E-B, ShopRite and Hy-Vee, among many others.

“Working with talent that is aligned with Detoxwater’s mission of providing clean nutrition and healing hydration is extremely important to us, and what better fit than these music festivals, award shows, a physically strenuous competition series like Drag Race and a season of Dancing with the Stars with professional athletes?” Park commented. “Additionally, we send out a huge congratulations to Olympic figure skater Adam Rippon on winning the coveted Mirrorball Trophy on Dancing with the Stars earlier this week!” Detoxwater Partners with the Electric Zoo Music Festival.

NEW YORK — Detoxwater, the prebiotic, aloe-infused water brand announces its partnership as the exclusive enhanced bottled water for the 10th Annual Electric Zoo electronic music festival held in Randall’s Island Park this upcoming Labor Day. This will be the festival’s biggest year yet, featuring performers such as Kaskade, Tiësto, Alesso, and Marshmello, and Detoxwater is excited to return after partnering in 2016. As part of the partnership, Detoxwater will be on display at all tables and cabanas in the VIP areas and in the golf carts for talent and VIPs traveling in and out of that exclusive area during the three-day festival. Additionally, the brand is announcing a social media contest to give VIP tickets to two lucky Detoxwater fans who post the best photo showing how they’ll #DrinkAloe at #EZooTen. The contest will run Aug 8th – Aug 26th in partnership with ECL Events, AIM Hospitality and Notoriety’s Electric Zoo Festival main stage VIP experience.

Founded in 2015 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water. After March’s extremely successful launch of their sixth flavor, Cryptokiwi, Detoxwater has spent the summer broadening their reach by focusing on entertainment-related integrated sponsorships with festivals like Coachella, television programs like RuPaul’s Drag Race and Dancing with the Stars, and awards shows like the Billboard Music Awards and Nickelodeon’s Kids’ Choice Sports.

Electric Zoo is one of the most anticipated festivals of the year without a doubt. But with high summer temperatures, humidity, and alcohol consumption, you shouldn’t overlook the importance of hydration,” Park commented. “New York is our home base, and a market that has been particularly receptive to Detoxwater since its launch. We are thrilled to be back at Ezoo this summer to help further our mission to make Detoxwater the go-to choice for hydration all year round.

Throughout the first half of 2018, the Company has seen its distribution footprint expand over 150% and now includes prominent retailers such as Kroger, Ralph’s, King Soopers, QFC, Wegmans, H-E-B, ShopRite, Rouses Supermarkets, select number of 7-Elevens and many other independent retail outlets in its key markets such as New York, Los Angeles, Boston and Washington DC/Baltimore. Detoxwater Launches Veralixir.

New Supplement is a Highly-Concentrated Shot of Aloe Vera NEW YORK — Detoxwater, the prebiotic aloe-infused water brand, announces the launch of Veralixir by Detoxwater, a first-of-its-kind aloe supplement shot containing 1.7 fluid ounces of highly-concentrated aloe vera extract. Vegan, gluten-free, and dairy-free with zero calories and using clinically-proven ACTIValoe, Veralixir by Detoxwater is recommended to be taken once per day before or after a meal to promote digestive health, skin elasticity, nutrient absorption, and immune health.

“Creating a pure aloe shot that could exist on its own has been a dream ever since we launched Detoxwater, and I’m so proud of the final product. We were able to develop a potent formula equivalent to drinking 3 bottles of Detoxwater, all with zero calories, zero sugar and the highest quality aloe. We’re thrilled to be the first to market a nutrient dense aloe shot,” said Kenneth Park, the founder/CEO of Detoxwater. “This new product line reflects the brand’s evolution and will further help us continue our mission to share the clinically proven health benefits of aloe vera with everyone.”

This is the brand’s first line extension, following the launch of its sixth SKU, Cryptokiwi, earlier this year. The timing of the launch will coincide with Natural Products Expo East 2018 beginning September 13th, where industry insiders, experts and retailers will taste it for the first time. Veralixir by Detoxwater will be available exclusively on the brand’s e-commerce retail platforms, including the Detoxwater website and Amazon, for the first ninety days prior to launching in retailers. Pre-orders will be available on Detoxwater.com starting Sept 15th.

Detoxwater will support the launch efforts of Veralixir by hosting a Wellness Summit this fall for top influencers, editors, and talent from the Greater Los Angeles area. From there, the brand will continue to push Veralixir out through sampling, influencer programs, social and digital marketing, and event sponsorships in key markets including New York, Los Angeles, Boston, Austin and Chicago, among others. Detoxwater is also setting the stage for a 10-day social media challenge later this fall, encouraging consumers to add Veralixir to their diet and share the results by tagging @drinkdetox with #DrinkAloe. Detoxwater Now Available in CVS.

Detoxwater Enters Over 4,000 CVS Stores Nationwide to be featured in Its Better Inside & Out Seasonal Set

NEW YORK – Detoxwater, the premium aloe-infused water brand, is now available in over 4,000 CVS locations nationwide as part of the pharmacy retailer's Better Inside & Out program promoting healthier products for the new year. This seasonal set features two of Detoxwater's best-selling flavors for the first six weeks of 2019: Original (Lychee & White Grape) and Peachberry (Peach & Blueberry).

Launched in 2016 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water on the market. Now available in over 8,500 stores nationwide, Detoxwater has expanded its distribution footprint by 1,033% over the past two years. Aloe's growing popularity in the health and wellness space is largely due to the plant's restorative properties, that are clinically proven to promote digestive and skin health, along with nutrient absorption as well as immune defense.

"We are very thrilled to share all of the health and nutritional benefits of aloe vera to today's health- conscious consumers by partnering with one of the most prominent pharmacy retailers in the US," Park noted. "CVS' Better Inside & Out program will help further educate consumers about how to jump start their new year's resolutions and develop healthy habits that are achievable and will last year round.”

Detoxwater's participation in CVS' Better Inside & Out program is part of the retail chain's commitment to provide healthier products for consumers. Inclusion in this CVS program follows a long line of wins for Detoxwater in 2018, including their first line extension with the launch of its sixth SKU, Cryptokiwi, along with the brand's recent launch of Veralixir, a first-of-its-kind aloe supplement shot containing 1.7 fluid ounces of highly-concentrated aloe vera extract.

For more information on Detoxwater, please visit www.detoxwater.com and follow them at @drinkdetox. DETOXWATER.COM | INSTAGRAM @DRINKDETOX | FACEBOOK @DETOXWATER | TWITTER @DETOX_WATER #DRINKALOE

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