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Detoxwater Press PRESS KIT 2018 Our Story. Mother knows best For Ken Park, aloe meant much more than just the occasional sunburn remedy – it was part of everyday life – thanks to his mother, Myong Park. When he was growing up, his mom experienced extreme digestive health issues. She tried everything. After failing to find any traditional pharmaceutical remedy, a doctor suggested trying aloe. Needless to say, the aloe worked wonders! Not only were her stomach pains alleviated, but she was beginning to experience the other benefits aloe had to offer, including a boost in her immune system – not to mention the natural glow and enhanced complexions of her skin. She realized aloe was one of Mother Nature’s unmatchable gifts that she had to share with her loved ones. So, the Park family quickly became a pack of aloe enthusiasts. Every morning, Ken’s mom would make fruit and yogurt smoothies mixed with a healthy dose of aloe to ensure her kids started the day off right! Fast forward to 2012 – Ken is enrolled at Babson College. Living the typical college lifestyle, Ken immediately noticed a difference in his overall well-being. He knew just what was missing – aloe. Without having his Mom around, Ken was forced to solve the problem himself. He searched high and low for a ready-to-drink aloe beverage, but was disappointed when he only found products that either tasted unhealthy and had very little aloe, or no taste at all but had the recommended amount of aloe content per serving. Ken saw a huge void in the marketplace. Sparked by his desire to share aloe’s benefits with his friends, Ken’s quest to make the best-tasting and healthiest aloe drink on the market began. Shortly after, SuperLeaf organic aloe juice was born, which he bottled in his dorm room and sold on campus. Within a few months, Ken ventured out to the Tri-State area and began selling it up and down the streets. By the time Ken graduated Babson, SuperLeaf was being sold in 200 stores! Although Ken called his SuperLeaf project an “experiment,” it grew into a successful company with a strong and loyal customer base. It was then, when he realized he had created something truly special – an aloe drink offering best of the both worlds: great taste + health benefits. Taking his business even further, Ken transformed SuperLeaf into Detoxwater. Special thanks to tremendous support and a steady partnership with Aloecorp, Ken was able to take what was once a college kid’s dream and turn it into a thriving business. Needless to say, the most impressive aspect of Detoxwater is Ken’s dedication to maintaining an eco-friendly and locally sourced product that offers the highest quality aloe vera. Now that’s a company every mother could be proud of! Why Aloe? Mother Nature’s own superfood Mother Nature’s best kept secret is out and aloe is in! With 39 minerals and amino acids, aloe vera is the plant that packs a punch. It helps clear your body of bad bacteria, metabolic waste and fights off inflammation. Think of it as your body’s own superhero! Supports healthy digestion! Boosts your immune system! Aloe vera stimulates the growth of good Aloe vera contains antioxidants that support a bacteria within your body to help protect your strong immune system and help fight off digestive system and promote overall health illnesses. Aloe vera is here to serve and protect; and wellness. Out with the bad, in with the good! let it fight the battles within! Maintains a healthy heart! Keeps you looking young! Anti-inflammatory properties can raise your The detoxifying properties of aloe vera have physical endurance, enhance your cardio health, been proven to help enhance skin elasticity and and alleviate joint and muscle pain. In other fight off the effects of aging. You won’t just feel words, aloe vera is the best workout good; you’ll look good too! partner you could ask for! Our Products. Detoxwater is a premium line of prebiotic water enhanced with electrolytes and vitamins. Each bottle contains 350mg of ACTIValoe®, delivering the clinically proven benefits of pure aloe vera juice - an ingredient know to support healthy digestion, immune function, nutrient absorption, heart health and improved skin elasticity. Drink up and experience what we call #HealingHydration at just 30 calories per bottle! The brand is available nationwide in key retailers including Kroger, Ralph’s, King Soopers, H-E-B, Earth Fare, Shoprite, Wegman’s, Topp’s, Hy-Vee and Festival Foods, as well as online at detoxwater.com and Amazon. ACTIValoe® difference Detoxwater partners with Aloecorp, the world’s largest aloe farmer, to provide the highest quality aloe ingredient called ACTIValoe®. What is the ACTIValoe® difference? ACTIValoe® is proven not only to maintain, but also to enhance the biological activity of the aloe vera plant. In other words, it guarantees the highest retention of aloe’s health and nutritional benefits. Using a proprietary and patented process known as Qmatrix®, ACTIValoe® is the first aloe vera to guarantee a minimum of 10% polysaccharides by dry weight, which ensures consistency and heightened biological activity. We’ve taken steps to lower our carbon footprint because we believe in giving back as much as (if not more than) we take. All of our aloe vera is locally sourced from farms in Texas and Mexico and is certified organic by both the USDA and International Aloe Science Council. Farmers handpick and harvest a few aloe leaves from each plant to allow restoration. From farm to bottle, Detoxwater is certified USDA organic, vegan, kosher and made in the USA. We don’t just make products that are good for you; we make products that are great for you…and Mother Nature too! The Buzz. Drink Me Magazine| October 5, 2017 UNIQUE MONTHLY VISITORS | 31,904 FAMILY CIRCLE| MARCH ISSUE 2017 CIRCULATION | 4,056,154 MAX SPORTS & FITNESS MAGAZINE | JANUARY / FEBRUARY 2017 CIRCULATION | 140,000 FAMILY CIRCLE| MARCH ISSUE 2017 Glitter | February 13, 2018 UNIQUE MONTHLY VISITORS |9,100 MAX JANUARYSPORTS / FEBRUARY & FITNESS 2017 MAGAZINE CIRCULATION | | 4,056,15 4 CIRCULATIO N | 140,000 DOLA.COM | 26 April 20 2016 UNIQUE MONTHLY VISITORS | 80,000 DOLA.COM | 26 April 20 2016 UNIQUE MONTHLY VISITORS | 80,000 DOLA.COM | 26 April 20 2016 UNIQUE MONTHLY VISITORS | 80,000 Attract Magazine| September 11, 2017 UNIQUE MONTHLY VISITORS | 11,910 Iconic Brand Making a Splash. Detoxwater Launches Cryptokiwi. New Flavor Inspired by Denver Nuggets’ Mason Plumlee NEW YORK, NY (March 1st, 2018) - Detoxwater, the premier aloe-infused water brand, today announced the official launch of its sixth SKU, Cryptokiwi. The newest flavor was inspired by Denver Nuggets’ Mason Plumlee – a longtime supporter, ambassador, and investor of the brand – whose favorite flavor is kiwi. Cryptokiwi gets its name from the carefully-formulated kiwi flavor (with a hint of cucumber) and from the rise of cryptocurrency, a compelling trend followed closely by the Detoxwater team and Plumlee alike. Cryptokiwi will debut at the Natural Products Expo West in Anaheim, CA on March 8th-11th. Directly following the flavor’s unveiling at the Natural Products Expo West, Detoxwater will host a launch party at elite West Hollywood fitness center Rise Nation on Monday, March 12th. Influencers and media members will take part in one of Rise Nation’s famed classes, followed by a rooftop happy hour and a visit from Plumlee. The launch weekend will extend its reach to those outside of Southern California as well, via various social media activations including a giveaway of L.A. Lakers tickets and a meet and greet with Plumlee, along with fun Cryptokiwi merchandise and more. “I’ve been a fan of Detoxwater even before they officially launched and am obsessed with the delicious taste and all the instant benefits of aloe like the anti-inflammatory properties, which help me both on and off the court” said Plumlee. “I’m thrilled to have been part of the creation of their newest flavor and to help promote it while celebrating at the launch party!” Cryptokiwi’s debut will kick off an exciting 2018 for the brand, which has more than doubled its sales in the past year. Additionally, the brand’s distribution footprint has expanded over 300% and now includes prominent retailers such as Kroger, Ralph’s, King Soopers, Wegmans, H-E-B, ShopRite and Tops, among many others. The new flavor will be available nationwide starting April 1st, 2018. Cryptokiwi will also join the product offerings on the newly-revamped Detoxwater website, which is exploring accepting Litecoin and Bitcoin as a form of payment later this spring. Detoxwater will continue the celebration of Cryptokiwi with a spring marketing campaign including: events, digital, print, and street activations in key markets such as Los Angeles, New York City and Boston. Founded in 2015 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water they can. “I’m beyond excited to finally be able to share Cryptokiwi with our consumers who have been instrumental in our enormous growth in the last year and eagerly awaiting a line extension” Park commented. “With Mason on board as a partner to help promote the flavor and tying it to cryptocurrency, we feel extremely well-positioned to make a splash and resonate with our loyal fans and reach new ones.” Detoxwater Set to Hydrate the Stars. Aloe-Infused Water Brand Ups Entertainment Presence Through Partnerships with “Dancing with the Stars,” “RuPaul’s Drag Race,” Award Shows and Music Festivals NEW YORK – Detoxwater, the premier aloe-infused water brand, announced an initiative to expand their presence in the world of entertainment and sports through various high-profile partnerships with top television programs, award shows, and music festivals.
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