Volume Issue • August 2018
In This Issue:
The All New 2019 Lexus ES and First EVER ES F-Sport arriving soon at Lexus of Tulsa!! Golden Opportunity Sales Event Commercial by: General Sales Manager Todd Morrison L/Certified by Lexus: “Smart Is The New Sexy” 2019 Lexus NX300 $349/month 36/month lease **Featured Vehicle** 2015 L/Certified Lexus RX350 2018 Lexus ES350 $329/month 36/month lease Exceeding Your Expectations SERVICE by Lexus is the driving force behind an unmatched dealership experience Car Care: End-of-Summer Maintenance Transitioning your car to the next season Upcoming Fall TV Premieres Tune into these new television series arriving this fall Stories I’ve Told My Mom And why driving together was a good place to tell them Wellness Checks to Schedule before School Starts Make sure to schedule these health checks before autumn arrives Vehicle Profile: 2018 Lexus NX Hybrid Check out the leading edge of luxury crossovers in the 2018 Lexus NX Hybrid Vehicle Profile: 2019 Lexus GS F High-level performance, luxury join forces in 2019 Lexus GS F Easy-to-Learn Crafts Let your creative juices flow with these simple DIY crafts Lexus Launches New Ad Campaign Focused on Craftsmanship Meticulous Takumi masters showcased in new Lexus marketing campaign Lexus Serves as Official Vehicle of 118th US Open Championship The luxury automaker brought several interactive experiences to the golf tournament 4 Best Bookstores in Oklahoma Peruse paperbacks at these delightful establishments Subscribe to our Newsletter
The All New 2019 Lexus ES and First EVER ES F-Sport arriving soon at Lexus of Tulsa!!
The All New ES is scheduled to arrive at Lexus of Tulsa early September. Click here for pricing and more information, then contact us to schedule your test drive! 918.665.3987
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Golden Opportunity Sales Event Commercial by: General Sales Manager Todd Morrison
Please Click Here For Available Vehicles in the Lexus Golden Opportunity Sales Event
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
L/Certified by Lexus: “Smart Is The New Sexy”
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
2019 Lexus NX300 $349/month 36/month lease
Lease the incredible 2019 Lexus NX300 for as low as $349 per month!! Give us a call at 918.665.3987 or click here for more information on the 2019 NX!
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
**Featured Vehicle** 2015 L/Certified Lexus RX350
2015 L/Certified Lexus RX350
$30,251
Stock: R5604 Exterior: Silver Lining Interior: Black Miles: 35,127
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
2018 Lexus ES350 $329/month 36/month lease
Lease the elegant 2019 Lexus ES350 for as low as $329per month!! Give us a call at 918.665.3987 or click here for more information on the 2018 Lexus ES!!
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Exceeding Your Expectations SERVICE by Lexus is the driving force behind an unmatched dealership experience
A few months ago, Lexus partnered with trailblazing artist Michael Murphy to create an intriguing 3-D art piece called Letters. The 16-foot installation comprised 2,000 thank-you notes from Lexus drivers, each containing a personal tale of exceptional service. From different viewing angles the suspended remarks collectively shaped either the Lexus logo or a 2018 Lexus LS. This complex, multi-dimensional project (shown below) was an ambitious visual concept for sure, but perhaps what’s most noteworthy about Letters was that neither Lexus nor artist had to worry for one second that gathering 2,000 appreciation letters from Lexus drivers would ever be a challenge. Why? Because over the last three decades, Lexus’ reputation for masterful service has become, without exaggeration, a culturally recognized phenomenon. It stems from an intrinsic Lexus philosophy: carry the commitment of extreme Takumi-driven vehicle craftsmanship into the maintenance expertise, parts quality, dealership amenities, and personal care of the Lexus-ownership experience. As a result, notes of appreciation from Lexus drivers have been the norm since the first LS 400s reached driveways back in 1989. We mention all of this because you may have noticed a new phrase around your Lexus dealership of late: SERVICE by Lexus. It might be displayed around the service area, on a service advisor’s uniform, or even found on the sleeve of a complimentary cup of good coffee, and it’s a reminder that you, as a Lexus owner, have made a decision to be proud of. Not only have you chosen a meticulously crafted vehicle, you’ve also chosen a longstanding service tradition of unrivaled care and unparalleled expertise—a tradition where it’s the norm, not the exception, for Lexus dealership team members to go far beyond a satisfactory job and continually exceed your expectations. And much like the multi-faceted Letters installation, SERVICE by Lexus comes in multiple forms. It may come from a service advisor taking the time to explain things clearly after a maintenance visit, like this Lexus driver’s experience: “I called my Lexus dealership the other day about a new car battery…when I went in, the consultant asked me a number of questions about my driving habits. His explanation was so helpful, and I really learned a lot about how to treat the battery.” It could be from a uniquely hospitable dealership amenity that helps make service visits a pleasurable experience: “ I’m a new Lexus driver and love my dealership’s Lexus Cafe during service visits. Fresh bagels, muffins, and fruit in the morning…plus there are always three kinds of coffee and several assorted tea choices. They even have honey—who has that at a car dealership?” Or it may stem from Lexus service personnel showing an extreme respect for your time: “I hit a large pothole that damaged my tire and called my Lexus service department, which was able to see me right away, then got me back on the road quickly and in time to meet a client appointment .” You’ve got your own tales of extraordinary Lexus service, of course—your stories indicate that the SERVICE by Lexus tradition continues to deliver an exceptional ownership experience. We’d love to hear from you and perhaps tell your story here on the Lexus Drivers site. Simply post your story on the Lexus Facebook or Twitter page with the hashtag #SERVICEbyLexus.
By Brian Gill
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Car Care: End-of-Summer Maintenance Transitioning your car to the next season
Summer has come and gone in a flash, and you probably spent a lot of the past months on the road traveling for family vacations. Those drives have certainly put a strain on your vehicle, so to ensure that your car is ready to make the transition from summer to fall you need to perform this end-of-summer maintenance. Tires After spending a season driving long distances and parking in the summer heat, your vehicle’s tires have endured strenuous conditions. To ensure they’re ready for the months ahead, check that each tire is inflated to the proper level and doesn’t show signs of leaks, bulges or cracks. While you’re at it, check the condition of the spare tire. Care Advantage Inc. recommends evaluating if the tires have deep enough traction to safely operate in the winter. Depending on where you live, you might want to consider switching to snow tires before winter arrives. Engine oil Your vehicle’s oil should be flushed and its filter replaced every couple of months, so if you didn’t get an oil change during the summer, it’s time to schedule one. According to Firestone Complete Auto Care, intense weather — including heat — strains your vehicle, so the oil system needs to remain clean and flowing to help the engine run. Wipers Other parts of your car that could’ve sustained damage from the summer heat are the wiper blades. High temperatures and direct sun could’ve cracked the rubber and rendered the wipers less effective. The National Automotive Parts Association recommends replacing the wiper blades every six months — or sooner if they’re damaged. Lights Rarely do you spend time outside your car while it’s running, so it has probably been a while since you’ve seen how well — or poorly — its lights are shining. Grab a partner to help you check the lights to catch any dim or dead bulbs. This includes the headlamps, tail lights, turn signals and emergency lights. To keep lights bright, The National Institute for Automotive Service Excellence recommends cleaning the lenses with a wet cloth on a regular basis to remove grime. Clean out Proper maintenance is more than just about what’s under the hood. If you and your family spent a lot of time in the car this summer, the cabin is probably filled with extraneous cargo, trash and dirt. Take time to clean out the piled-up junk, vacuum the interior and freshen up the upholstery. The National Institute for Automotive Service Excellence recommends also restocking emergency tools at this time, including gloves, blankets, flares, a flashlight, snacks and cables. Vehicle inspection Summer can accelerate the wear and breakdown of a car’s essential systems, including ones you might not obviously recognize. Experts at Firestone Complete Auto Care recommend having professionals evaluate the status of the brakes, the alignment, the belts, the air conditioning, the defroster, the battery (condition and charge) and various fluid levels. If your vehicle has reached a milestone on its odometer, an inspection is particularly important. From cleaning to inspections, there are many ways you can help your vehicle continue running for many summers to come. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Upcoming Fall TV Premieres Tune into these new television series arriving this fall
The fall television season is exciting each year, with new programs being added into weekly schedules on a variety of channels. This year has been quite busy and newsworthy for television, with multiple reboots making headlines and new shows from well-known producers heading to the small screen. Here are five shows you’ll want to check out when they premiere. “FBI” Fans of the “Law & Order” franchise should be pleased to know that Dick Wolf is at it again with a new drama series on CBS starring Missy Peregrym and “Law & Order” alum Jeremy Sisto. “FBI” is a fast-paced show that follows the inner workings of the New York FBI office as the agents work to solve crimes happening in and around the city. Not many additional details have been released, but the trailer for the show portrays Peregrym and Sisto rushing to figure out the cause of multiple timed bombings within the city. “Happy Together” Another big name is coming to CBS, but not necessarily one you would expect. Singer Harry Styles is taking on a new role of executive producer for the show “Happy Together,” starring Damon Wayans Jr. and Amber Stevens West. The series is very loosely based on the time when Styles was first stepping into the limelight and temporarily lived on the couch of filmmaker, producer and friend Ben Winston. Felix Mallard portrays pop star Cooper James, who, in a time of crisis, asks to live with his accountant (Wayans Jr.) and his wife (Stevens West). “Star Wars Resistance” The Disney Channel is looking to expand on the most popular movie franchise with a new animated show, “Star Wars Resistance.” Set just a few years prior to “Star Wars: The Force Awakens,” this new series follows the heroic exploits of newcomer Kazuda Xiono, a pilot for the Resistance. Big names like Bobby Moynihan and Donald Faison will play main characters while Oscar Isaac and Gwendoline Christie have been confirmed as series guests to reprise their roles as Poe Dameron and Captain Phasma, respectively. Of course, viewers can expect to see the lovable droid, BB-8. “The Rookie” Nathan Fillion became well-known for his charismatic presence on popular shows like “Firefly” and “Castle.” ABC is capitalizing on his success by having him star in the new police drama “The Rookie,” where Fillion portrays a middle-aged man who decides to enroll in the Los Angeles Police Academy after experiencing a life-altering incident. Series creator Alexi Hawley worked with Fillion on “Castle,” so there are high hopes from critics for this new show. “New Amsterdam” Of course, it wouldn’t be prime-time television if there wasn’t another new medical drama introduced into the bunch. “New Amsterdam,” premiering on NBC, follows the life of Dr. Max Goodwin (Ryan Eggold), the new medical director for Bellevue Hospital as he plans to tear down the restrictive bureaucracy of the system in order to get patients the medical care they need. “Grey’s Anatomy” producer and director Peter Horton is at the helm of this drama, along with David Schulner of “Desperate Housewives.” There are quite a few new television shows to get excited about this fall. Plan your days accordingly and set aside some time — or set your DVR — to check out these upcoming series. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Stories I’ve Told My Mom And why driving together was a good place to tell them
The year I was seven and constantly running outside to meet friends, my mother, an aspiring artist at the time, would sometimes stop me in my tracks, lead me to several paintings leaning against our living room wall, and ask me to help her decide which one to submit to a juried art show. If I tried to casually point at a canvas while making moves toward the door, she’d make me explain what I liked about my choice. If I didn’t have an answer about color, composition, or subject matter, I wasn’t going anywhere until I did. Today, I’m no art expert, but I aced art history in college at a time I really needed a decent grade. I told my mom this story on Mother’s Day a few years ago as I drove her home after a spa visit. (For some reason, cars have always been a place we end up talking endlessly, even when I was young). After listening to my childhood memory, which I had considered simply amusing, she responded with a pensive expression, then looked out the passenger window. When she turned back I noticed her eyes watering but her face smiling. Thinking about this a few days later, I resolved to pick up my mom at least once a month for lunch and a scenic drive so I could tell her more stories, mostly as a way to discipline myself against letting time pass without seeing her. We’re both busy people, and it’s easy to go months without getting together because we live about 90 minutes away from each other. The next time I pulled into her driveway, it was a sunny June day, so I told her about the time she enrolled me in a summer school computer coding class and that I hated it for the first two days because I was stuck inside instead of jumping barefoot through a sprinkler. But I also told her how I started loving it on the third day, and how I love that class even more today because later, in my 30s, I helped build a software company. The following month, I had planned to thank my mom for the time she dropped everything to help me search for my missing cat, Murphy (we found him sleeping on a playground swing). But as I voiced the day’s restaurant into my car’s navigation system, I was instead reminded of the many times I’d come home from school to find my mother’s note asking me to put a chicken in the oven at precisely 5 p.m. because she’d soon be home for dinner after a long day of painting, usually in her studio but often farther afield in the mountains. She laughed at that one, and she also laughed the next month when I recalled how she once placed a long paintbrush next to my firstborn sleeping in a crib and took a photo, which she then shared with friends to show how much her grandchild had grown. I’m not sure if that paint brush had anything to do with my now-four-year-old daughter’s fondness for art, but I do know I love watching her draw with her grandmother. Over the next three months, I recounted several more memories until the streak was broken due to my mother needing to travel overseas, where she had been invited to guest-teach a series of university art courses. During her trip, the country she traveled to suffered a severe earthquake. As the hours, and then days, went by and my emails and texts to her went unanswered, I realized this was the fear my mom must have felt the time my friend and I, at age five, gave the babysitter the slip. We wandered our neighborhood’s unending maze of sidewalks for two happy hours until the sudden panic of being lost took over just as my mother’s car came to screeching halt next to us. Driving to my mom’s house for our first lunch-and-drive after her safe return (it turns out she was far away from any danger but had temporarily lost communications), I decided this would be the story I’d remember to tell her. But as I pulled up to her home, she came out to meet me with a package that I assumed was a gift from her travels. Parked in her driveway, I opened the wrappings to find a small painting, which my mother explained was one that I had once pointed to at age seven. It wasn’t her first painting to be accepted into a major art show, she continued, but it was the first one she had found the courage to submit. This time I was the one to look away for a moment, and when I felt collected enough to drive, we each said nothing for about a minute until my mother broke the silence. “Keep telling me stories,” she said. I still do. By Ann Heathfield
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Wellness Checks to Schedule before School Starts Make sure to schedule these health checks before autumn arrives
Going back to school is a stressful time for parents; particularly when making sure your children have all of the supplies they need for their classes, as well as the best clothes and nutritious meals. One thing you should definitely address before your children get to the classroom is their health and wellness. General wellness visit The first wellness check the American Academy of Pediatrics (AAP) recommends is a general checkup, often called a wellness visit or a well-child visit. The checkup’s focus changes from year to year as your child gets older, often including checks for developmental abnormalities, measuring the child’s height/weight and watching out for any problems that are common in your family. This visit should include the doctor checking your child’s psychological and behavioral development too, asking about school performance, friendships and socialization. At older ages, they will address adolescent issues like drinking, smoking, drugs, sexual activity and depression. Sports physical In addition to a general wellness visit, if your child plans to participate in sporting activities, the AAP says it is a good idea (and often also required by the school) to schedule a sports physical. These allow the doctor to address issues specific to high physical activity, such as rehabilitating any existing injuries, getting proper nutrition and choosing healthy training and exercise programs. Immunizations Immunization is important to preventing certain serious diseases in children, and is especially important in school, where many children meet in the same place. Thus, the Center for Disease Control and Prevention recommends particular vaccinations in children 4 to 6 years old and 11 to 12 years old. In addition, many schools require students to be up-to-date on their immunizations to enroll in the first place. Vision Children who can’t see properly are certain to have a harder time in school, and vision problems are easier to treat when detected early. In particular, The Children’s Clinic recommends vision checks for younger children, as some of the more serious eye problems like amblyopia can cause permanent vision damage by age 7 or 8. These checks are especially important because, oftentimes, a child will not realize a problem exists. Kaiser Permanente’s Physician in Chief and Director of Audiology and Eye Care Philip Paros, OD, says, “Children may not complain of not being able to see clearly, which makes exams even more says, “Children may not complain of not being able to see clearly, which makes exams even more important.” He recommends watching for signs of vision problems, like recurring headaches while reading, sitting too close to the TV, squinting at distant objects or slipping behind in reading ability. Hearing As with vision problems, hearing problems can easily cause a child to have difficulty in school. Also, if left untreated, issues can arise such as delayed speech, language acquisition or social-emotional and behavioral problems. With early treatment, though, The Children’s Clinic says children with hearing loss have significantly better developmental outcomes, allowing them to progress at an age-appropriate pace. Scheduling these wellness checks before school begins can help prevent issues in both the short term and the long term, giving your child a much better chance at a happy, healthy life. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Vehicle Profile: 2018 Lexus NX Hybrid Check out the leading edge of luxury crossovers in the 2018 Lexus NX Hybrid
The 2018 Lexus NX Hybrid is an excellent vehicle ahead of the competition with an advanced powertrain, a hefty collection of standard and available luxury features and some impressive safety ratings. Hybrid power The 2018 Lexus NX Hybrid’s namesake powertrain utilizes a 2.5-liter in-line four-cylinder gasoline engine, which works hand-in-hand with a Lexus electric drive motor. This gives the two-row crossover 194 total system horsepower. Perhaps the most impressive aspect of the hybrid powertrain is its fuel economy, as the advanced technology gives the NX Hybrid an EPA-estimated rating of 33 mpg in the city, 30 mpg on the highway and 31 mpg combined. 1 This extends the range the NX can travel from an estimated 382 miles to an impressive 459 miles, saving around $700 in fuel costs over the course of a year.2 Lexus luxury Of course, the 2018 Lexus NX Hybrid isn’t just about its efficient and advanced powertrain — it also brings drivers a wide variety of premium features to enhance comfort and convenience. For example, the driver and front passenger can individually control their environment using a dual-zone climate control system. The driver can also supplement this with the purchase of the Comfort Package, which includes heated and ventilated front seats, a set of auto-dimming, auto tilt-down side mirrors, Blind Spot Monitoring and Rear Cross-Traffic Alert. The NX Hybrid even offers features to deal with small details, such as the self-gripping cupholders, which hold drinks firmly enough to allow the driver to unscrew the beverage cap with one hand. Safety ratings The 2018 Lexus NX Hybrid is an exceptionally safe vehicle. With top marks in every one of its tests, it earned both a five-star crash test rating from the National Highway Traffic Safety Administration and the title of Top Safety Pick from the Insurance Institute for Highway Safety. Given all of these lovely attributes, the 2018 Lexus NX Hybrid is clearly a step above the conventional luxury SUV. 12018 NX 300h (AWD) EPA mileage estimates. Actual mileage will vary for many reasons, including driving conditions and how you drive and maintain your vehicle. 22018 NX 300h (AWD) and 2018 NX 300 (AWD) EPA-estimated total driving range with a full tank of gas. Based on 45% highway, 55% city driving, 15,000 annual miles and current fuel price of $2.70 per gallon. The average new vehicle gets 24 mpg and costs $10,000 to fuel over 5 years. Actual mileage will vary for many reasons, including driving conditions and how you drive and maintain your vehicle. See fueleconomy.gov. Noted as of 4/20/2018. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Vehicle Profile: 2019 Lexus GS F High-level performance, luxury join forces in 2019 Lexus GS F
Combining breathtaking power and sport-inspired sophistication, the 2019 Lexus GS F delivers a luxury sedan experience to remember. Whether you’re on the road or the track, the Lexus GS F is designed inside and out to help you take the utmost advantage of its high-level performance capabilities. Powertrain and performance The 2019 Lexus GS F is built for thrilling performance, starting with its naturally aspirated 5.0-liter V8 engine. This beastly engine throws out 467 horsepower and 389 lb-ft of torque, and it can accelerate from 0 to 60 mph in just 4.5 seconds. Controlling all this power is a paddle-shifting eight-speed Sport Direct-Shift transmission with rear-wheel drive. The GS F is equipped with a Torque Vectoring Differential, giving you precise steering control in three different driving modes: Standard, Slalom and Track. Responsiveness and ride quality are also prioritized with the track-tuned F-Adaptive Variable Suspension system. For dependable stopping power, the GS F is fitted with high-performance Brembo ® brakes. Interior features Inside the 2019 Lexus GS F, you’ll be surrounded with sport-inspired luxury features that perfectly complement the car’s high-level performance. The interior features ambient lighting, an illuminated entry system, perforated leather trim and black carbon fiber accents. The high-back front sport seats are made of special supportive foam and feature 10-way power adjustability. They’re also heated and ventilated for maximum comfort irrespective of the season. The power tilt-and-telescopic steering wheel also features thick-grip design and leather trim. The GS F’s sporty luxury extends to the pedals, which are made of aluminum and covered with patterned rubber pads to increase grip and control. Technology The 2019 Lexus GS F is equipped with technology that keeps you connected and enhances your control of the vehicle. All the information you need is right in front of you with the full-color LCD gauge cluster with multi-information display. There’s also an available full-color Heads-Up Display, which puts important information closer to your natural line of sight. The 12.3-inch split-screen multimedia display gives you access to navigation and entertainment, allowing you superior control whenever you set out on your next adventure. With Siri® Eyes Free technology, voice command and Remote Touch menu buttons, you can easily access all the functions you need without taking your attention away from driving. The GS F is also equipped with a suite of Lexus Enform services, including Destination Assist, App Suite, Remote and Service Connect. Once you get behind the wheel of the 2019 Lexus GS F, you’ll be in for an engaging, exhilarating experience. From its potent powertrain to its sleekly driver-centric cabin, the Lexus GS F is an uncompromising fusion of dominant performance and cutting-edge luxury. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Easy-to-Learn Crafts Let your creative juices flow with these simple DIY crafts
There’s nothing like creating art to help you relax and unwind after a particularly long day, or maybe you’re just in the mood for a new project to spruce up your home. If you love making crafts but don’t know where to begin, here are four do-it-yourself art ideas that you can be proud of once you’re finished. Recycled plastic bottle crafts If you have a lot of plastic bottles around the house, collect them to make some environmentally friendly crafts. BoredPanda.com has several ideas about how to reuse this plastic. You can cut the bottoms off and tie them together to create a chandelier or a lamp. To go even greener, cut out designs on the bottle while keeping the bottom intact to make a planter. Get creative and cut ears out and paint a bear or a rabbit on the bottle to hold your plants, or attach eyes and a nose to make a Rudolph planter for the holiday season. Polka dot wine bottle vases For those whose beverage taste is more refined, turn your empty wine bottles into polka dot wine bottle vases. This is a simple project CraftsbyAmanda.com suggests could be perfect for a fun craft night. First remove the labels by soaking the bottle in hot water. Let it dry before applying several layers of white chalk paint to completely cover the bottle. To add the dots in any color, stack two mini marshmallows on a toothpick to create a consistent circle stamp. Place some flowers in your finished polka dot wine bottle vases to brighten up any room. Hula hoop wreath For the perfect springtime craft, Craftsbyamanda.com explains how to make a hula hoop wreath complete with cherry blossoms. All you need to do is spray paint a plain hula-hoop pink and let it dry before you start garnishing it with spring garland. Wrap the bottom third of the hula-hoop tightly with the garland, securing the ends with green floral tape. To complete your wreath, tuck the cherry blossom flowers into the garland. Now you’re ready to display this cheerful decoration above the mantle or on the wall. This craft is easily customizable for any season or color scheme, as you can pick whatever color paint and flower you desire to make it fit the aesthetic you’re going for. Monogrammed string art Make your walls pop with monogrammed string art. There are many variations of monogrammed string art to make this process easy. HGTV.com recommends using a precut wood plaque, a letter template, acrylic craft paint, nails and string. However, a board such as plywood or plastic foam would work, along with any design, type of paint and even sewing pins instead of nails. After you paint the wood plaque with whatever color paint you choose, hammer the template to the plaque with nails half an inch apart around the outer edges and the letter. Once you take the template off, start wrapping the string around the nails, avoiding any negative spaces, and define the letter by covering the surface with plenty of string. Tie it nice and tight so it doesn’t unravel, and then you’re ready to hang this visual artwork on your wall. With only a couple cheap supplies, some of which are already lying around your house waiting to be reused, you can create some beautiful pieces of artwork to add visual appeal to your house. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Lexus Launches New Ad Campaign Focused on Craftsmanship Meticulous Takumi masters showcased in new Lexus marketing campaign
Lexus has launched a new national marketing campaign highlighting the relentless attention to detail that goes into crafting its vehicles. The campaign, “Performance, Crafted to the Extreme,” consists of three videos that take viewers inside Lexus’ Motomachi and Tahara factories to reveal the work of Lexus’ vaunted Takumi masters. “At Lexus, we believe craft is measured not only by product quality, but also by the quality of the emotions it evokes,” said Cooper Ericksen, Lexus vice president of marketing. “Takumi is the highest honor within Lexus’ engineering ranks — from extensive track testing, to titanium engine components, to aerodynamically sculpted bodies, painstaking attention to detail is paid to each of Lexus’ high-performance vehicles.” Of the 7,700 individuals employed at Lexus’ Miyata Lexus Plant on the island of Kyushu, only 19 have earned the Takumi distinction. Every Takumi has at least 25 years of experience and is considered a wellspring for the knowledge and skills that are required to make each Lexus perfectly. The campaign will include two 30-second TV spots, “Crafted Extremes” and “Extreme Measures,” which began airing in June during the U.S. Open and prime-time programming. The commercials include the work of Hollywood stunt driver Rhys Millen and are directed by Ozan Biron. The ads showcase the hands-on care provided by the Takumi at the Motomachi and Tahara factories where the Lexus LC 500, Lexus RC F and Lexus GS F are built. At Motomachi, one of the most sophisticated facilities in the world, the Takumi are essential in th assembly of the Lexus 500. After the Takumi have assembled each vehicle, they perform a rigorous 700-point inspection and a driving test around the factory’s on-site track. Much of this process is revealed in the advertisements, establishing a connection between the quality put forth in production and the superior product that finds its way onto the road. The “Performance, Crafted to the Extreme” campaign will also include an extended 60-second cut of the “Crafted Extremes” on digital platforms as well as additional digital and social elements and print ads in outlets including Road and Track and Fortune. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Lexus Serves as Official Vehicle of 118th US Open Championship The luxury automaker brought several interactive experiences to the golf tournament
The U.S. Open is regarded as one of the most prestigious annual sporting events. First held in 1895, this golfing event has created 123 years of rich history and tradition. To match the luxury and reputation of the event, Lexus was named the official vehicle of the 118th U.S. Open, held at Shinnecock Hills Golf Club in Southampton, New York. “The U.S. Open is one of golf’s most exciting majors,” said Greg Kitzens, general manager for Lexus marketing. “Our longstanding partnership with the USGA and its championships allows us to provide our customers and fans with premium experiences at the U.S. Open, connecting with them in a unique way.” The most recent tournament was the fifth of its kind held at Shinnecock Hills and was the 12th consecutive year of Lexus serving as the official vehicle. Lexus provided nearly 350 courtesy vehicles to United States Golf Association players and officials during the event, and has partnered individually with several of the players. The current lineup of Lexus Golf Ambassadors includes top performers like Jason Day, Patrick Cantlay, Wesley Bryan, Natalie Gulbis, Peter Jacobsen and Charles Howell III, among many others. Lexus also set up several activities for guests to engage in, called the Lexus Performance Experience, near the main entrance of the tournament’s Fan Central area. Among these activities was the Lexus VR Experience, which virtually placed participants in the seat of a Lexus RC F speeding around a racetrack. For an experience that was admittedly a little less adrenaline-inducing, guests could slow things down by testing their skills at the Lexus Hole-in-One Challenge. The first fan to sink a ball in one shot at a replica of the 7th hole at Shinnecock Hills received a complementary two-year lease for a 2018 Lexus RX 350L. Although the next tournament is roughly a year away, Lexus is already planning more engaging experiences and activities for guests to enjoy during the 119th U.S. Open Championship. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
4 Best Bookstores in Oklahoma Peruse paperbacks at these delightful establishments
A great way to spend a summer afternoon is reading a book outside under the warm sun. If you’re looking for a new read this season, here are four fantastic literary hubs in The Sooner State that offer unique shopping experiences. Full Circle Books Committed to being a primary source for books by Oklahomans and about Oklahoma, Full Circle Books has been serving the Oklahoma City community for more than three decades. Browse over 60,000 new titles from an array of genres. The shop also has a sizable section of Native American and regional interest books. Wood-burning fireplaces, comfortable seating and 13-foot oak bookcases with rolling ladders lend a comforting, scholarly vibe to the store. The Garden Cafe offers tasty fare and hot beverages to complement your visit. Make sure to catch a photo with the bookstore’s semi-life-size bison mascot, Pearl, named for the pearly beads covering her entire body. Gypsysnark Books Stillwater is a great place for buying books, whether you’re seeking new or used novels. Gypsysnark Books is must-visit site for any bookworm. Besides offbeat reads, the store also carries DVDs, jewelry and collectible knickknacks, contributing to the shop’s eclectic aura. The inspiration for the store’s name stems partly from shop owner Susan Thomas’ passion for Lewis Carroll’s poem “The Hunting of the Snark” and partly from the name she bestowed on her work computer, GypsySnark. Commonplace Books This establishment is anything but commonplace, as rave reviews from visitors testify. Commonplace Books is another Oklahoma City gem worth exploring if you have a penchant for literature. A self-proclaimed “gathering spot for people who want to lead meaningful, thoughtful lives,” the store proudly supplies local residents with a hodgepodge of titles based on their interests. Stop by the bookstore for a cup of coffee, for help finding a new word-based adventure or to pet the owner’s friendly dog, Boz, named after Charles Dickens’ nickname. According to the website, this venue will soon be incorporating a food service section dubbed “The Kitchen.” Consult the website for more new about this exciting addition, or to check out the events calendar. Gardner's Used Books & Music Turn the page in Tulsa when you stop by Gardner’s Used Books & Music, known as the largest used bookstore in the city. The warehouse-style venue’s collection of approximately 800,000 to 1 million books is quite a feat for any independent book shop to achieve. Back in 1991, Richard Gardner had just 384 books to sell, which he organized in boxes on the floor of his office. Now, having grown into such a renowned selection, the bookstore also carries music records, CDs, comics, collectibles and such a renowned selection, the bookstore also carries music records, CDs, comics, collectibles and DVDs to suit a variety of media preferences. Visitors can also bring in their used books and other items to receive store credit. Whether you prefer fiction, nonfiction or something unique, you’ll definitely find quality volumes to take home when you visit one or more of these Oklahoma shops. This article is presented by {{accountvar.SEOdealer}}.
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com
Subscribe to our Newsletter
Fill in the fields below to receive an email each time we post a new issue of our newsletter:
Email Address:
First Name:
Last Name:
Phone Number:
Lexus of Tulsa eNews • 888-207-9812 • http://www.lexusoftulsa.com