Our Market District 2017 1 2 Our Market District 2017 The City of acknowledges the ACKNOWLEDGEMENT traditional Country of the Kaurna People of the Adelaide Plains and pays respect TO COUNTRY to Elders past and present.

We recognise and respect their cultural heritage, beliefs and relationship with the land. We acknowledge that they are of continuing importance to the Kaurna People living today.

Our Market District 2017 3 CONTENTS

Volume 1: Market District Plan

ACKNOWLEDGEMENT TO COUNTRY ...... 3 LORD MAYOR’S MESSAGE ...... 5 1. WHY THE MARKET DISTRICT? ...... 6 2. WHAT ARE WE ASPIRING TO? ...... 9 3. WHAT DO WE WANT TO SEE? ...... 10 4. WHAT’S NEXT? ...... 33 5. HOW WE WENT ABOUT IT? ...... 35

Background information and additional data can be found within the Our Market District Compendium.

Our Market District was adopted by Council on 11 August 2015. On 12 December 2016, Council resolved to update Our Market District to incorporate the Vision, Objectives and Guiding Principles of the Central Market Arcade Feasability Study. Our Market District 2017 includes this information. As the District received the Great Place Award at the Planning Institute of Australia SA Awards in 2016 and the Adelaide Central Market’s accessible toilet was opened in 2017, these are also referenced.

4 Adelaide’s market district attracts more than 8.5 million visitors LORD MAYOR’S each year and is a place of deep and lasting attachment. Council’s recent Picture Adelaide engagement underscored that it is loved MESSAGE by many. Martin Haese The market district is a must do experience for tourists from LORD MAYOR interstate and a kitchen for city residents and workers. It’s where people connect, interact, and are entertained; where they enjoy a diverse range of cafés, restaurants, shops, galleries, theatres, and venues. The district is a distinctive part of the city’s appeal and attraction as a place to live, visit, and do business.

It is also an important economic hub, incorporating large scale commercial and government operations, international hotels and long-established institutions, along with many new enterprises and a diverse range of small, family-run businesses.

In planning for the future of the market district, it is vital that we get the ingredients right.

By continuing to evolve and develop the market district and by seizing opportunities to enhance the experience on offer, the Council is seeking to ensure the district will thrive into the future. We want to encourage people from all over the city, state, and beyond to be a part of the market district’s future, ensuring it continues to thrive; offering a unique and authentic experience that’s quintessentially Adelaide. The Market District Reference Group with the Lord Mayor, Councillor Corbell and Councillor Martin on the occasion of On behalf of Council, I thank the many people who have the Market District receiving the award for Great Place at the contributed. In particular, I thank members of the Market District Planning Institute of Australia SA Awards for Excellence 2016. Reference Group for their time and energy to help shape and advise (Tania D’Antonio and David Wong not present.) on the right ingredients for the future of our market district.

Our Market District 2017 5 1. WHY THE MARKET DISTRICT?

The purpose of ‘Our Market District’ is to accelerate The City of Adelaide has identified the market district as a change by encouraging private investment and once in a lifetime legacy opportunity to help make a great potential stakeholders to partner with the City of place within the city even better. Adelaide. It contains high-level ideas, aspirations and proposals With its fresh produce, rich history, and cultural diversity the market district has all based on what we have been told and what we the right ingredients that make it a jewel in the crown of the City of Adelaide’s vision for Adelaide as ‘One City, Many Places’. There’s a real opportunity to further develop observed. and promote the district as the pre-eminent cluster of South Australian food, produce, We want the community, business and the State and wine businesses but with opportunities to develop key sites alongside a host of Government to work with us to achieve the bold vision public realm enhancements. We need to be bold to deliver a welcoming, vibrant and people have shared with us. connected market district. Some ideas are short-term, some long-term, some The number of city residents, workers, visitors, and students will increase over coming small and some big. All need people – including the years, with a number of major developments already completed or under-construction private sector and government – working together to within or adjoining the district. develop and deliver them. The Central Market Arcade, the Sir Samuel Way building, and the old bus station are three key opportunities for significant public and private sector development. All of them have the ability to act as catalysts for future development and investment in the district. When considered alongside the continuing redevelopment of Victoria Square/Tarntanyangga, the importance of a Market to Riverbank link, and the potential construction of a new law court precinct, it is clear that the district will play a significant role in accommodating and servicing the future city population.

These future projects, along with a desire to better promote food tourism and economic growth within the district, demand a collaborative approach if we are to fully leverage their potential for the benefit of the city as a whole. We welcome State Government’s recognition that this is a rare opportunity to be seized to shape the future direction of our city.

The market district is envisaged for future city growth. It will undergo change with numerous medium to high level buildings. The image provides an indication of how the district might develop over the next 30 years.

6 Our Market District 2017 The City of Adelaide’s Placemaking Strategy seeks to involve the people who use a district or place to help shape its look and feel for the future. The aim is to see the community take the lead in enhancing and building the places that they cherish and use every day. The City of Adelaide has worked with the community and significant stakeholders in the district to distil what is important about the market district. Ideas have been drawn from a variety of focused workshops, numerous face to face discussions, the extensive Picture Adelaide consultation, and a broad-based Market District Reference Group; formed to provide advice on the aspirations and proposals for the district. We have heard a bold vision for the future of the district and found an appetite for change which builds upon the existing strengths of the district.

A number of specific themes emerged from this process such as social and cultural, sustainability, retail and business, and urban design and transport. Four Directions Papers have been prepared to summarise the opportunities around each theme taking into account existing strategies regarding retail, movement, public realm, and culture. The Directions Papers, along with the consultation findings, can be found in full in the compendium which forms the companion PLANNED GROWTH FOR ADELAIDE: volume to ‘Our Market District’.

The Directions Papers have been distilled into key proposals to help inform and shape the future of the district and its contribution to 2015 2024 2015 2040 enhancing the liveability of the city as a whole. Residents: 22,000 50,000 Workers: 122,700 170,000

Our Market District 2017 7 “Our Market District’ dovetails with the Adelaide Central Market Strategic Plan focusing on the importance of accessibility for consumers, the reinforcement of the market district as the hub of food and produce in Adelaide and the encouragement of entrepreneurial activities in the district that bring community together in a prosperous way.”

Nick Begakis AO – Chairman, Adelaide Central Market Authority

8 Our Market District 2017 • an economically prosperous area 2. WHAT ARE that stimulates innovative business practices and entrepreneurship WE ASPIRING • a celebration of quality produce and affordable fresh food alongside TO? gourmet foods and wine/beer experiences that attract people from We aspire to have a vibrant, near and far sustainable, and inclusive • a sensory, edgy and eclectic market district, alive with experience which is authentic greater numbers of residents, and retains strong connections to workers, students and visitors the past while seeking vibrant and enjoying the best food and fresh engaging places for the future produce from South Australia • a welcoming, community minded, and abroad in the Central and culturally diverse area with a Market and experiencing growing population of residents, an even broader offering in workers and visitors whose diversity the surrounding shops and adds to its authenticity restaurants. • accessible and safe for people to We set out to build a clear picture for move through, using a balanced the future of the market district that approach to accommodating various recognised its unique elements and transport modes appeal to the city, the community of Adelaide, and the state. We wanted to • sustainable, striving towards carbon make sure that the qualities people love neutral living and the reduction and about the district weren’t lost in any reuse of waste. future plans, that challenges were looked The market district is distinctive, upon as opportunities, and that we authentic, and diverse and must remain created a future that took full advantage so. Such places, alive with culture and of the history and potential of the area. history, create the points of difference that distinguish Adelaide from other We set out to capture aspirations for cities and create competitive advantage the district that are equally shaped and that will attract people and investment. shared by all; reflecting what we heard The elements that create this appeal from the people who use the district now need to be understood, harnessed, and and will continue to do so in the future. developed in a way that is true to the We aspire to develop a market district history and character of the district but that is: also sets it on a course for a vibrant and prosperous future. Our Market District 2017 9 The Adelaide Central Market is currently a building integrated with the Adelaide 3. WHAT DO WE WANT TO SEE? constrained within its existing footprint Central Market, connected to Victoria and has had limited opportunity to Square, and surrounded with a diverse grow and meet the changing demands range of restaurants and shops. Imagine REDEVELOPED ARCADE AND of modern retail trends or to serve a walking from the Adelaide Central Market growing city population. Given the anchor through an expanded market, dining EXPANDED MARKET role that the Adelaide Central Market and retail area whilst you see, smell and plays for surrounding businesses it is hear students learning to cook. You buy Council owns the Adelaide Central Market and the Central Market Arcade. The essential for the district’s future that the something to eat and walk across a Adelaide Central Market Authority manages the Adelaide Central Market, with the experience of the market is expanded. footpath to sit with friends and enjoy the arcade independently managed and leased until 2018, after which it returns to Council A redeveloped arcade site provides open space of Victoria Square. control. Council has reviewed the physical state of the buildings upon the arcade site this opportunity along with the ability to and is yet to make a formal decision about any short or long term plans for the site. directly connect the market to Victoria A redeveloped Central Market Arcade It is acknowledged however that the site provides Council with a once-in-a-lifetime Square, supported and activated by a could include: development opportunity that will drive broader catalytic change within the district. rejuvenated Sir Samuel Way building. Future plans need to consider the current Central Market Arcade traders and facilitate • a National Centre for Food Culture their input, along with other stakeholders, into all stages of any future development Other markets around the world such to combine Aboriginal, European, including master planning, construction and ongoing operation. as Torvehallerne Market in Copenhagen migrant, and modern Australian and the Markthal in Rotterdam have been cultural histories within the market redeveloped to better service customers district to celebrate history and and provide a holistic and integrated culture via a shared connection to experience around the enjoyment of food food and the environment and the mixing of people and cultures. • residential, tourism, entertainment and supportive uses at upper levels The Adelaide Central Market has above retail and active lower, ground previously been redeveloped on two and potentially basement floors occasions since opening in 1869, the most recent being in the 1960’s so we • opening the internal façades of the know it can change and grow as it has Sir Samuel Way and Hilton Hotel before. Any future development must be buildings into the redeveloped built upon community and stakeholder arcade and interconnecting with the input, balance the needs of a wide variety Adelaide Central Market of users, and improve the flow and • improved street frontages especially connection through the district. Grote and Gouger Streets

The diversity of cultures historically and • below ground levels integrated with currently in the district have largely found the future train station under Grote expression through food. Imagine a Street The Adelaide Central Market centre that explores these stories and what they might mean for the future, in

10 Our Market District 2017 • integrated smart technology and • roof top activities and uses that take • best practice in sustainable design digital capability throughout the in the views over Victoria Square through an internationally recognised building, feeding services through the sustainable design rating (e.g. Green • a public, 24-hour ground level rest of the district Star). access between Gouger and Grote • day-to-day retail and services for Streets with adjoining link to a Should the opportunity arise, re-use of a growing CBD residential and prominent and inviting entrance from the Sir Samuel Way building (subject to workforce population Victoria Square negotiations with owners), potentially integrated with a redeveloped arcade • creative, inspiring and iconic • below-ground loading and unloading site to enhance and complement existing architecture and spaces that areas, waste collection, and cool strengths and uses within the district and attract consumers (local, interstate, room storage boost activity in Victoria Square/Gouger international), present a human scale • bicycle parking facilities in secure Street — potential options include: to Grote and Gouger Streets with and accessible locations taller components mid-block and • education, including local and have regard to the built heritage • flexible market space to meet international cooking schools context changing consumer preferences and for community and small scale • boutique visitor accommodation • tourist information services and events amenities alongside a showcase of • cultural expression and interpretation South Australian food, produce, and • performing art space and culture entertainment uses • retail, café and restaurants. LEGEND SIGNIFICANT REDEVELOPMENT OPPORTUNITIES NEW / IMPROVED PUBLIC SPACE / SHARED STREET GREENING, ART AND PLACEMAKING IMPROVED PEDESTRIAN CROSSING AND CONTINUOUS FOOTPATHS IMPROVED PEDESTRIAN LINK NORTH SOUTH CYCLE LINK STRENGTHENED AVENUE OF STREET TREES LOCAL HERITAGE PLACE STATE HERITAGE PLACE MORE ACTIVE USES TO STREET EDGE

Our Market District 2017 11 CENTRAL MARKET ARCADE REDEVELOPMENT: 2017 UPDATE

In early 2016, Council confirmed site by 2020 in accordance with the During 2016, Council worked and principles. The Vision, Objectives that it will take control of the Central City of Adelaide 2016-2020 Strategic collaboratively with stakeholders and and Guiding Principles for the Central Market Arcade upon expiration of the Plan. This supports the proposed considered the ideas and aspirations from Market Arcade site have been endorsed ground lease with a private entity in late redevelopment of the Central Market Our Market District – the right ingredients by Council and will be used to inform the September 2018. Arcade as identified in 2015 within Our for the future, being the subject of redevelopment. Market District – the right ingredients for extensive stakeholder engagement, to Council is now targeting commencement the future. develop the vision for the Central Market of works on the Central Market Arcade Arcade site as well as a set of objectives

VISION REDEVELOPMENT OBJECTIVES

The Central Market Arcade 1 Food and wine destination of A thriving mixed-use development expanding the diverse fresh food and day to day retail Redevelopment will be a catalyst international repute offer available today, along with other land uses including leisure and cultural offerings that strengthen the future of the Adelaide Central Market and Market District as a food and wine for enriching the city. It will destination of international repute loved by all. help grow what’s best about 2 Celebrate Heritage + Culture Celebrate the rich cultural tapestry of the District including Kaurna, colonial, European and the Adelaide Central Market and Asian immigrants and the heritage buildings, places and cultural attachment they have created. Market District, into a food and wine destination of international 3 Design + Place Creative, inspiring and iconic architecture and places that also reinforce and complements the repute, as part of a thriving streetscape character, scale and heritage buildings. mixed use place. A place that 4 Economic catalyst Catalyst redevelopment symbolic of an economically prosperous city that stimulates innovative and diverse business practices, promotes entrepreneurship and stimulates Adelaide’s appeals to more people, more competitiveness. of the time. It will help achieve 5 Return on investment Financially viable project that manages the future risk for Council and private investors and Council’s vision where "Adelaide produces long term public value. is a welcoming and dynamic city 6 Better access + movement Seamless and safe access for people to move to and through the site. full of rich and diverse experiences." 7 Sustainable and smart community A carbon neutral and sustainable development through design, technology and governance.

12 Our Market District 2017 GUIDING PRINCIPLES

• Redevelopment must secure the future of the > below-ground loading and servicing for • Redevelopment proposals must involve • Redevelopment is to create new building Adelaide Central Market for at least the next the development with consideration to and engage stakeholders and the wider assets for Council to own, specifically: 50 years, in part by accommodating be given to the provision of infrastructure community in the future of the site. > an expanded Central Market and the growth of the Central Market. (including, but not limited to, storage, • Redevelopment proposals must represent complementary retail offer (approximately delivery facilities and refrigeration) to • Redevelopment must be smart, green, ‘sensational urban development’ and have a 6,000m2) on the ground level, with a retail accommodate the needs of both the liveable and creative, exemplifying and ‘wow factor’. shopping centre including supermarket traders in the development and the helping to achieve The City of Adelaide 2016- and speciality shops, located across the Adelaide Central Market. • Redevelopment proposals must celebrate 2020 Strategic Plan. ground and basement levels. building and site heritage, taking note of the > increased car parking (compared to • Creative and innovative mixed use proposals following: > below-ground loading and servicing for existing 260 spaces) in basements or in are encouraged for ‘airspace’ developments, the development with consideration to sleeved upper levels to maximise parking > The former Grote Street building façade with high quality design outcomes a must. be given to the provision of infrastructure capacity sensitively. Future adaptive re-use (circa1915) to be reinstated, either exactly Residential proposals must include 15% (including, but not limited to, storage, of above ground car parking must also be based on archival photographs and affordable housing in the housing mix. delivery facilities and refrigeration) to allowed for. reference to Federal Hall, or with subtle accommodate the needs of both the • Provision of at least one north-south • Redevelopment proposals are to be contemporary differentiation, so that in traders in the development and the pedestrian link, with consideration to 24- contained to the boundaries of the Central any event, the former eastern extent of Adelaide Central Market. hour access, between Gouger and Grote Market Arcade site (except for Sir Samuel the Adelaide Central Market is seen to be > increased car parking (compared to Streets. An east-west link between the site, Way building) and should not negatively visibly returned to its former splendour. existing 260 spaces), in basements or in Adelaide Central Market and Victoria Square/ impact the buildings, access or activities of This should respect the scale, grain, sleeved upper levels to maximise parking Tarntanyangga is to be retained. the neighbouring Central Market site. permeability, materials, and street wall height (maximum 12m, with taller buildings capacity sensitively. Future adaptive re-use • Proposals must be viable for delivery in the • Redevelopment proposals must embrace set back at least 12m, and giving special of above ground car parking must also be short term, and must minimise disruption cultural/ arts opportunities. This includes consideration to the prominence of the allowed for. to the Adelaide Central Market and Market allowance for cultural, arts, retail, tourism and existing Grote Street tower of the Adelaide District. Innovative construction and mixed use development including through, Central Market). implementation processes are encouraged to but not limited to, adaptive re-use of the Sir minimise impacts. Samuel Way building (noting that this building > Council’s intent to improve the relationship to neighbouring heritage buildings, • Redevelopment must provide a long term is not owned by Council). especially the Sir Samuel Way Building. sustainable source of revenue to Council, • Redevelopment proposals should address whilst managing costs and risk. the sensitive issue of overshadowing of • The design and feel of the redevelopment will be sympathetic to the ambience of the • Redevelopment is to create new building Gouger Street – specifically outdoor dining market precinct. assets for Council to own, specifically: on southern footpath west of Mills Street – for example by constructing buildings within a > an expanded Central Market and • Redevelopment must provide a long term building envelope provided by a 45 degree complementary retail offer (approximately sustainable source of revenue to Council, plane measured from natural ground level 6,000m2) on the ground level, with a retail whilst managing costs and risk. at the southern Gouger Street footpath, or shopping centre including supermarket through other design solutions. and speciality shops, located across the ground and basement levels.

Our Market District 2017 13 MARKTHAL ROTTERDAM

Markthal Rotterdam, The arch shaped building The market is open opened in 2014, is located contains 228 apartments seven days a week, with in the centre of Rotterdam, surrounding the market the market stalls trading the Netherlands. It with the Netherlands’ from 10am to 8pm comprises 96 fresh produce largest art work covering and the food catering stalls, 20 hospitality/retail the internal walls. A four businesses from 10am units (some of which are level basement includes a to midnight. located on the roof of stalls) supermarket and parking and a cooking school. for 1,200 vehicles. The market is a modern interpretation of a food market in a historic European city. Its architecture is inspiring and is proving to be a major tourist attraction in its own right, giving visitors another reason to visit Rotterdam.

14 Our Market District 2017 TORVEHALLERNE MARKET

Opened in 2011, the The square was used as an 80 stalls are located Torvehallerne Market is open lot car park and petrol within the two buildings located on the Israels Plads, station until local pressure with an additional 80 a large square in the centre on the council to improve outdoor stalls in the of Copenhagen. The square the safety and appearance plaza over the summer was used for over 70 years of the area resulted in the months. The market as an open air food market development of the market. attracts approximately until it moved out of the city Consisting of two glass and 90,000 visitors a week. in the 1950’s. steel pavilions located either side of an open square/ plaza, the market sells a range of fresh food and produce as well as prepared foods and quick meals alongside a range of coffee, wine and a micro-brewery.

Our Market District 2017 15 SHORT TERM IMPROVEMENTS TO THE ARCADE AND MARKET

The following measures would address a number of current servicing and access issues • Better use of public and on-street with the Adelaide Central Market and Central Market Arcade in the short term prior to space along Grote and Gouger any long term redevelopment; Streets to improve loading, IMPROVE ACCESS pedestrian movement, set down/ AND SERVICING, • Installation of a fully accessible toilet and changing facilities (for all ages) in the pick up, and parking for people with Adelaide Central Market. a disability. MINIMISE Update: In January 2017, a new accessible toilet and parents room, including an adult • Improved signage within the Adelaide WASTE, AND change table, was opened. The facilities were designed in consultation with the City of Central Market to assist people with Adelaide’s Access and Inclusion Advisory Panel and the Market community. a disability to locate the various IMPROVE THE goods and services on offer and • Improving accessibility, safety, and internal circulation of the market car park PRESENTATION participate in the market experience. (U-Park) and encouraging greater distribution of movements to Grote Street by TO GROTE AND accommodating signalised right turn movements into the car park. • Improved waste management, particularly best practice • More prominent and welcoming pedestrian entrances to the Adelaide Central GOUGER STREETS management of food waste. Market, especially on Grote Street. • Community-based organisations such as OzHarvest supported to collect and re-distribute surplus produce and food to organisations assisting people in need. • Rainwater collection and reuse from the large roof areas.

Currently limited activity along Grote Street frontage with hidden entrance into the Adelaide Central Market

16 Our Market District 2017 “Obviously there is uncertainty of our tenure here in the Central Market Arcade past September 2018, some of our traders have been in business here for over 40 years. Council has worked ONE MILLION closely with our traders to keep them informed as much as they can throughout this process and have met with our traders and executive committee on many occasions to gather valuable KILOGRAMS OF insight as to what we would like to see for the Central Market Arcade in the future but also the FOOD DELIVERED market district.

MONTHLY The Arcade had its beginning in 1915, and was re built in 1965, as traders we hope to be part of this unique district for another 50 years with the next chapter.”

Craig Lunn Owner Perfect Cup and President, Central Market Arcade Traders Association

Our Market District 2017 17 LEGEND SIGNIFICANT REDEVELOPMENT OPPORTUNITIES NEW / IMPROVED PUBLIC SPACE / SHARED STREET GREENING, ART AND PLACEMAKING IMPROVED PEDESTRIAN CROSSING AND CONTINUOUS FOOTPATHS IMPROVED PEDESTRIAN LINK NORTH SOUTH CYCLE LINK STRENGTHENED AVENUE OF STREET TREES LOCAL HERITAGE PLACE FOSTER AN STATE HERITAGE PLACE EDGIER, CREATIVE AND ACTIVE ENVIRONMENT WITH IMPROVED MOVEMENT FROM WRIGHT STREET TO THE MARKETS

18 Our Market District 2017 A CREATIVE • improve footpaths, seating, • improve pedestrian movement • ensure that the future courts precinct landscaping, and roadways along on Gouger and Wright Streets at King William/Wright/Mill Streets QUARTER SOUTH the north-south streets to build on with narrower crossing points at is developed with a scale and OF GOUGER existing character and opportunities intersections and raised continuous street edge compatible with the and create interesting and safe footpaths across minor streets surrounding area and provide new The area to the south of Gouger Street spaces for people • encourage well designed and quirky pedestrian connections through the site (avoiding unnecessary public comprises a unique mix of business, • curate outdoor markets and activities architecture through the precinct, of space that may have difficulty in cafés, housing, and storage that is in Gouger Street to complement a height and scale compatible with attracting people to use it) increasing in demand given the proximity the existing market and restaurants the generally narrower sites, with to Gouger Street and the markets. and to provide opportunities for interesting and welcoming frontages • create walking access (continuous Traffic circulation, on-street loading, and entrepreneurs and a variety of to the street footpaths over intersections with increasing pedestrian movements are migrant groups, including those not • instigate more substantial changes minor streets), cycling and a slow challenges. The five minor streets south currently represented in the district to Gouger Street footpaths and speed environment in Gouger of Gouger Street are narrow. Market Street to support its evolution as a • make Field and Market Streets more the roadway as a part of ongoing Street has a unique, attractive feel due bustling and colourful dining and pedestrian-oriented with potential for asset renewal and/or alongside to the bend halfway along the street, it entertainment destination. shared roadways and one-way traffic redevelopment of the Market Arcade/ being slightly wider, and located directly in Field Street Sir Samuel Way building opposite the Adelaide Central Market. It provides an opportunity to create a new and flexible public space for all to use.

We need to:

• foster a new and edgy dining and creative business precinct that continues to service the markets alongside increased evening activity, retail, and boutique tourist accommodation • create a flexible public space in Market Street north with the ability to temporarily close it for small events, markets or cooking displays by different cultures • install public artworks including murals and pavement treatments within minor streets

Artist impression of northern end of Market Street alive with small scale events, markets and activities

Our Market District 2017 19 AN EXPANDED CBD NORTH OF GROTE The old bus station, owned by Council, provides an important future Numerous large and underdeveloped land holdings to the north of Grote Street present development opportunity to spur opportunities for significant office and residential development. investment within this part of the district. In the meantime it provides Council with The area will accommodate the southern expansion of the CBD office sector with strategic options to alleviate pressures improved connections from the markets to the north of the city, including a revitalised associated with any future development Riverbank Precinct. Grote Street’s traffic and public transport function is important into FUTURE of the Central Market Arcade by the future but the width of Grote Street presents challenges for integrating activities north providing an alternative location. DEVELOPMENT and south and for pedestrians crossing. TO BUILD ON The following opportunities have been Grote Street’s role as an entrance into the city for visitors from Adelaide Airport and the identified: THE UNIQUE Adelaide Parklands Rail Terminal is important. We have the potential to transform the

Central Bus Station to enliven the area with a diverse range of activities held in the bus LOCATION • activate the Central Bus Station and parking area, in the waiting area, and the outdoor plaza. car park as a transport hub with BETWEEN local Adelaide Metro bus services THE CBD AND alongside inter/intrastate services, car share schemes and a range of MARKETS bicycle related facilities. Bring people ALONG THE MARKET TO RIVERBANK

20 Our Market District 2017 to the arrivals hall and paved plaza -- relocating some of the current • ensure tall buildings are well “It is absolutely with exhibitions, performances and on-street loading activities to designed and respect the context lovely coming down markets within the Central Bus Station of Adelaide’s formal street grid and building with temporary overlay townscape, including the pair of Pitt Street and • develop the old bus station with a of commercial vehicles during tall buildings overlooking Victoria mix of uses, including opportunities seeing the garden market trading. Square/Grote Street. Care should for community uses and facilities, and painted rugs. It be taken not to create new areas of within multilevel buildings and • undertake the Pitt-Bentham Street public space or plazas that might has transformed the surrounding public space. This placemaking project works including: become underutilised and detract street and brings would connect to and integrate with -- widening footpaths from the city’s major streets and the existing plaza and Central Bus colour and fun into squares. our lives. One of Station. In the short term, the open -- reducing pedestrian waiting land and building provides options times at intersections my new favourite for temporary uses, including during -- making Pitt Street one-way places in the city.” redevelopment of the Market Arcade -- creating a sense of anticipation • improve the appearance and function for arriving at the market district Sylvia of Grote Street by: at the corner of Franklin Street -- utilising some bus stops for and Pitt Street through public loading outside of public art. transport usage periods with • adapt lanes and side streets like potential consolidation of stops Trades Hall Lane and Morialta Street to free up additional public/ LEGEND with public or street art, creative footpath space SIGNIFICANT REDEVELOPMENT lighting, and minor improvements OPPORTUNITIES -- increasing tree plantings whilst waiting for major adjoining land NEW / IMPROVED PUBLIC SPACE / holdings to be developed SHARED STREET -- promoting active uses, such as GREENING, ART AND PLACEMAKING shops and cafes, within adjoining • create site specific guidelines for IMPROVED PEDESTRIAN CROSSING AND buildings development of major land holdings, CONTINUOUS FOOTPATHS such as the old bus station and land -- creating a better pedestrian IMPROVED PEDESTRIAN LINK between Franklin/Pitt/Grote Streets experience including reduced NORTH SOUTH CYCLE LINK and Victoria Square, in partnership waiting and longer crossing STRENGTHENED AVENUE OF STREET with the owners TREES times at intersections • improve Franklin Street through LOCAL HERITAGE PLACE -- accommodating right-hand turns greening, and by installing pedestrian STATE HERITAGE PLACE into the Central Market car park crossing facilities adjacent to the KEY DEVELOPMENT SITES at appropriate times for traffic Central Bus Station and between from the west the ATO and Victoria Square

Our Market District 2017 21 A CONNECTED VICTORIA SQUARE/ This can be achieved through the TARNTANYANGGA following actions: • installing a pedestrian crossing at Victoria Square is the geographic and civic centre of the city, valued by many people. the southern end of an upgraded The opportunity for regular events as well as quiet respite is important. The first stage of tram stop to improve the connection the Victoria Square Master Plan has been implemented by Council, predominately within between Victoria Square and the “I’ve always loved the northern portion of the square. The integration of the southern portion of the square eastern entrance to Central Market the open space of with the markets and the broader district, consistent with the Master Plan is important. Arcade, as identified in the Victoria Square Master Plan Victoria Square Increasing people’s ability to access, use, and enjoy Victoria Square, particularly and it looks immediately adjacent the Sir Samuel Way building and Hilton Hotel, can be achieved by • delivering a regular program of even better now. bringing the atmosphere and appeal of the markets and arcade physically closer to the events and activities in Victoria square with an entrance that is both visually prominent and easily accessible on foot. Square to provide opportunities Love that it is a for, and greater coordination with community space retailers in the district and food festivals • supporting the future delivery of the are a favourite, Victoria Square Master Plan, by: especially the pop -- ongoing improvements to the ups which are existing event spaces outstanding.” Improved -- recognising Kaurna cultural event heritage within the southern part k capability lin Jeni nts of the square ve e en th g -- increased use of the recycled n e tr S Glenelg to Adelaide Park Lands VICTORIA SQUARE / (GAP) water. TARNTANYANGGA • prioritising any future stages of the redevelopment of the Square within the south western corner adjacent to Proposed Kaurna link the markets. Events Interpretive Centre

Victoria Square Redevelopment

22 Our Market District 2017 Our Market District 2017 23 • •

LEGEND ENHANCED SIGNIFICANT REDEVELOPMENT OPPORTUNITIES CHINATOWN NEW / IMPROVED PUBLIC SPACE / SHARED STREET GREENING, ART AND PLACEMAKING Chinatown, along with the Market Plaza, IMPROVED PEDESTRIAN CROSSING AND is a key anchor in the district comprising CONTINUOUS FOOTPATHS IMPROVED PEDESTRIAN LINK a range of Asian-based eateries and NORTH SOUTH CYCLE LINK retailers. Moonta Street with its ornate ENHANCE AND STRENGTHENED AVENUE OF STREET red gates and lanterns represents the TREES core of Chinatown. Asian-based food INTENSIFY LOCAL HERITAGE PLACE STATE HERITAGE PLACE places are expanding along Gouger THE VIBRANT, Street, Morphett Street, and into minor streets toward Wright Street. MULTICULTURAL Improvements to Chinatown will focus FEEL OF on lifting the appearance, appeal and evening activity within the area and will CHINATOWN IN benefit from additional private investment THE DAY AND in the buildings and spaces that adjoin EVENING Moonta Street.

“I love walking down Chinatown. It’s like being in another country, where people from all walks of life come together and create beautiful memories. The ambience is always delightful and vibrant.”

Fatema

24 Our Market District 2017 The area will be enhanced by:

• upgrading Moonta Street with new paving, creative lighting (including a sculptural light installation on the corner of Grote Street), tree plantings, shade and by creating ‘plug and play’ event spaces for performances, markets, and artists • using Splash Adelaide to encourage active uses and improvements within California Street North and South leading into the Market Plaza with improved east/west connections through to Moonta Street • introducing moveable trading stalls along Moonta Street • using Enterprise Adelaide to encourage eating and leisure at upper levels fronting and looking out onto Moonta Street in lieu of a number of car parks • installing solar panels on the roof of the Market Plaza • improving connectivity between Chinatown and emerging South of Gouger precinct with better street crossings for pedestrians and accommodate bicycle movement through Moonta Street.

Artist impression of an enhanced and intensified Chinatown

Our Market District 2017 25 CELEBRATE QUALITY PRODUCE AND AFFORDABLE FRESH FOOD ALONGSIDE GOURMET FOODS AND WINE/BEER EXPERIENCES THAT ATTRACT PEOPLE FROM NEAR AND FAR

26 Our Market District 2017 THRIVING RETAIL within the city the district’s current role in -- food and wine festivals and • increase evening and Sunday servicing the city population with a range related events activities in the district, including AND BUSINESSES of goods and services will significantly regular weekend and evening -- function spaces and increase. As such, opportunities exist markets and events, in sections of facilities for corporate The district already benefits from a broad to build on the current diversity of the Adelaide Central Market, Grote events range of retail and business activity. The businesses to generate appreciable and Gouger Streets, and minor central location, concentration of people, economic growth within the district. -- cooking classes and streets that provide different offerings development potential, and diversity of These opportunities can be realised food and wine education to nearby and existing events and leasable buildings contribute to the area’s through the following measures: such as those activities markets significant opportunities for growth in associated with Le Cordon • boost business and economic retail, business, and education activities. • become the pre-eminent source Bleu cooking school, Tafe activity by: The district’s established connections of the best South Australian grown SA and wine centres to Asia, and China in particular, place -- expanding office-based and nationally and internationally -- tailored food and wine it in a strong position to benefit from employment in the north east of produced food, produce and wine experiences. the growing Asian middle class with by: the district (Franklin Street) increased investment and tourism -- providing opportunities -- celebrating South Australia’s -- retaining and expanding retail anticipated. for local farmers and outlets serving local residents different regions through fresh producers to sell and food, wine, and produce and overnight visitors Over 8.5 million people visit the markets promote their produce to annually including tourists, workers, -- providing an authentic food and locals and visitors. -- encouraging start-up/small students and residents from the city wine experience throughout the businesses in minor streets, and suburbs. With an additional 25,000 district including with laneways, and upper levels residents and 47,000 workers expected -- encouraging support services such as childcare and medical THE FUTURE facilities. INCREASE • grow the education sector within the market district / Victoria Square, with OF PEOPLE a focus on: WILL PRESENT -- tertiary institutions GREATER -- services for international BUSINESS students -- activities that complement OPPORTUNITIES the district’s fresh food and restaurants, such as cooking FOR THE schools. DISTRICT

Our Market District 2017 27 PEOPLE ORIENTATED • Implement intelligent transport systems, providing parking PUBLIC REALM AND information direct to users of the MOVEMENT district to reduce unnecessary traffic movements. The district is a food and retail destination • Promote greater use of sustainable in the heart of Adelaide that is growing and active transport by: with more workers and residents. People -- improving walking, cycling and want the district to retain its authentic, public transport links bustling, and gritty feel whilst becoming more people-oriented, sustainable and -- making greater use of existing easier to access through a variety of car share schemes means of travel. An equitable balance -- increasing the number of electric between all modes of travel is desired so car charging points. as to benefit businesses, pedestrians, cyclists and public transport. • Improve accessibility for all by: -- assessing accessibility to the • Adapt minor streets to become district and developing an action places for people through greening, plan public art, community safety initiatives and lighting whilst retaining -- continuing roll out of better an appropriate level of connectivity signage and directions for various transport modes. -- implementing responsive • Improve cycling facilities by a technology to help people find convenient north-south cycling route their way through interactive through the district, better end-of-trip mapping, trip planning, and by facilities and clearer east-west links providing event, historical, and along major roads including Gouger cultural information. Street. • Factor in long term plans for potential • Rationalise on-street parking with expansion of the tram network and priority given to people with a an underground train and railway disability, commercial vehicle loading station. and set-down/pick-up movements.

A district that is accessible and safe for people to move through, using a balanced approach to accommodating various transport modes 28 Our Market District 2017 FOSTERING • providing fun and engaging places -- frequent, regular activation of and facilities for children to promote Victoria Square as a venue CULTURAL AND increased use of the district by for major events with better SOCIAL DIVERSITY families, schools and community connections to the food and groups culture of the district The market district has the greatest • recognising Aboriginal history by -- connecting artists, creative concentration of cultural diversity and developing a Kaurna cultural map industry workers, and digital expression in South Australia. Victoria of the district and the expression of entrepreneurs with permanent, Square/Tarntanyangga is the symbolic Aboriginal culture through smaller short term, and pop up spaces heart of Adelaide and in 1971 become cultural sites, arts displays and within the district the first place in Australia where the information points across the district -- facilitating better links between Aboriginal Flag was flown. The district • ensuring equal access to affordable the district and existing festivals has grown to become a place where food and produce, including food such as FEAST, SALA, OzAsia, people meet and connect, be it over a justice programs Lunar New Year and the shared meal, shopping for ingredients, Adelaide Fringe or enjoying festivals and public places. • using artwork and innovative This element of social connection and technologies to tell the stories of -- increasing use of public space leisure and level of multiculturalism sets local traders and residents. for outdoor events, markets, the district apart from other places and impromptu performance, • fostering activities, increased markets within Adelaide. To build on this busking, and festival parades creativity and cultural expression strength and people’s aspirations for and street parties through events, festivals, live music, more cultural activity and inclusion and art by: -- providing opportunities for an would mean maintaining and building even broader range of cultures on a history of social inclusion and to share their food and culture diversity by: with others.

• maintaining access to the district for disadvantaged groups in the community A WELCOMING, COMMUNITY • providing a diverse range of housing for both young and old people as MINDED, AND CULTURALLY well as families and people with DIVERSE AREA WITH A GROWING different needs • providing accessible community POPULATION OF RESIDENTS, facilities to enable people to meet WORKERS AND VISITORS and engage in educational, training, recreation and cultural activities WHOSE DIVERSITY ADDS TO ITS AUTHENTICITY

Our Market District 2017 29 A SUSTAINABLE DISTRICT

The market district will lead the way in and wind issues. Trees and planting decreasing waste and carbon generation for shade are preferred to low level and making streets that are sustainable planting so as to minimise the heat through technology, innovation and island effect. sharing of services. • Greater reticulation and use of the recycled Glenelg to Adelaide Park • The district will become an exemplar Lands (GAP) water currently located for waste minimisation by: within Victoria Square. -- improved waste management • Localised capture and reuse of and recycling rainwater. -- providing a sustainable procurement guide to encourage re-useable and compostable alternatives to disposable packaging A DISTRICT -- adopting a waste management THAT IS plan focusing on food waste for the district. SUSTAINABLE, • It will be a low carbon district by STRIVING using renewable energy (including TOWARDS increased use of solar panels on rooftops), becoming more energy CARBON efficient through the design and operation of new development, and NEUTRAL the use of efficient LED street lighting LIVING integrated with the Smart Adelaide lighting control plan. AND THE • Streets will be upgraded to include REDUCTION increased greening and Water AND REUSE OF Sensitive Urban Design to treat and store stormwater, with consideration WASTE given to solar access, heat gain

30 Our Market District 2017 WHAT DO WE WANT TO SEE?

• THRIVING RETAIL AND BUSINESS

• PEOPLE ORIENTED TOPHAM LINK PUBLIC REALM AND ‘Old Bus Station’ AN EXPANDED CBD MOVEMENT NORTH OF GROTE

• FOSTERING Improved event CULTURAL AND capability SOCIAL DIVERSITY • A SUSTAINABLE DISTRICT

kVICTORIA SQUARE / ts lin Even TARNTANYANGGA A CONNECTED VICTORIA SQUARE / TARNTANYANGGA Hilton Adelaide Hotel Proposed LEGEND Central Market Kaurna Market Arcade SIGNIFICANT REDEVELOPMENT Interpretive OPPORTUNITIES ENHANCED Centre CHINATOWN 24HR NEW / IMPROVED PUBLIC SPACE / Sir Samuel SHARED STREET REDEVELOPED ARCADE Way Building & EXPANDED MARKET Victoria Square

GREENING, ART AND PLACEMAKING NEW 24HR LINKS Redevelopment IMPROVED PEDESTRIAN CROSSING AND CONTINUOUS FOOTPATHS IMPROVED PEDESTRIAN LINK NORTH SOUTH CYCLE LINK STRENGTHENED AVENUE OF STREET TREES LOCAL HERITAGE PLACE STATE HERITAGE PLACE A CREATIVE MORE ACTIVE USES TO STREET EDGE QUARTER SOUTH OF GOUGER

Our Market District 2017 31 32 Our Market District 2017 • develop masterplans for major 4. WHAT’S development sites around the “The Market District district including the Central Market Reference Group provided NEXT? Arcade, old bus station and private a significant opportunity for landholdings to the north of Grote the Adelaide Central Market Street (in conjunction with the Authority to collaborate These proposals could landowners) to achieve the desired with precinct neighbours on transform the future of the increase in activity and improvement the opportunity to enhance district. This shared vision for to the public realm and experience of the prosperity of both the the future is best achieved by the district Adelaide Central Market working together with people and broader market district and organisations who all share • trial and test initiatives such as businesses. ‘Our Market a stake in the district for the outdoor markets and alterations to District’ dovetails with the benefit of the city. the northern end of Market Street Adelaide Central Market • upgrade assets, such as footpaths, We will have a co-ordinated approach to Strategic Plan focusing paving, lighting, and greenery on the importance of establishing and promoting a common • use the aspirations and proposals accessibility for consumers, future for the district. to guide land under the care and the reinforcement of the control of Council, in particular market district as the hub of We aim to: food and produce in Adelaide -- the Market Arcade with the lease and the encouragement of • establish mechanisms, through the returning to Council in 2018 entrepreneurial activities Market District Reference Group, -- the Adelaide Central Market, in the district that bring to bring existing groups within noting the Adelaide Central community together in a the district together to exchange Market Authority is a subsidiary prosperous way. information and share opportunities of Council to collaborate and act as a The coming together of communication link to Council and -- the old bus station site the key stakeholders of the State Government -- the Central Bus Station tenancy market district has developed • enable and support communication, robust relationships that will district advice and implementation -- Victoria Square/Tarntanyannga. facilitate many successful of proposals, such as through a • inform other Council plans and opportunities into the future.” dedicated district curator/facilitator strategies, such as

• foster potential partnerships with Nick Begakis AO – Chairman, -- Council’s Annual Business Plan Australian and international investors, Adelaide Central Market private land holders, and State and -- four-year strategic plans Authority Australian Governments -- Adelaide 2040.

Our Market District 2017 33 CURRENTLY OVER 300 PEOPLE ON THE MARKET DISTRICT DATABASE

BRIEFINGS 2,500 HITS OF THE ON THE PROFESSIONAL CAPITAL CITY DISTRICT ADVICE ON SOCIAL COMMITTEE WEBSITE AND CULTURAL, SUSTAINABILITY, RETAIL ONGOING AND BUSINESS, AND DISTRICT URBAN DESIGN AND REFERENCE TRANSPORT GROUP

OUR MARKET 160 PEOPLE ATTENDING DISTRICT COMMUNITY WORKSHOPS CEO’S WORKING GROUP BRIEFINGS

270 STORIES FROM PICTURE ADELAIDE FACE TO FACE DISCUSSIONS WITH OVER 100 STAKEHOLDERS

34 Our Market District 2017 5. HOW WE WENT ABOUT IT?

Placemaking is a shift from a ‘consult and deliver’ approach to one that seeks to empower – getting the community and stakeholders “Our interests in the district involved from the start. have been long term and I was excited to become involved It’s about hearing from the public about their aspirations and attachment to a place, in the planning of the district working together to express those ideas and giving the community the means to through the Reference Group. deliver those priorities. The process boosts community capacity and reduces reliance I see Global Intertrade playing on government. its role in the future of the district not only as a significant Our approach involved actively engaging the public, visitors, landowners and traders landowner but in bringing about about their level of attachment to the place, hearing their aspirations for the area, some of the aspirations for the identifying challenges and opportunities, and bringing together the ideas and proposals district. Our land on the northern to form a plan for the future of the district. side of Grote Street sits along a natural thoroughfare between We had hundreds of face-to-face conversations with people in the district, held a series the markets and the Riverbank/ of workshops, established a reference group of key stakeholders and established on- and other parts line tools to share information. We received a host of ideas and feedback that we’ve of the CBD. We can contribute progressively distilled to form these transformative proposals. in a meaningful way with future pedestrian links and activities Following the initial round of community engagement in late 2014, we took stock of through our land that are vibrant, what we had heard and what we knew about the district. We heard richly diverse stories, engaging, safe, and green. got a deeper insight into the attachment to the place, and the ideas, and aspirations We see a very positive and for its future. We combined what we learnt from the community with our knowledge of exciting future for the district.” development trends and other matters influencing the future of the city and the district.

Four key themes emerged; retail, business, social and cultural, sustainability and urban Manuel Ortigosa design and transport. CEO - Global Intertrade Pty Ltd We took these themes back to the community for discussion and developed a number of potential proposals around each theme. Additional workshops and the Market District Reference Group were used to test these proposals. The outcomes of this process are detailed within the Directions Papers included in the compendium which accompanies these proposals.

Our Market District 2017 35 THE DISTRICT’S local population. These stories remind us of the way a sense of community, HISTORY welcoming to all, took shape and of the role places within the district have played A rich cultural tapestry with in our city’s past and can play in our city’s connections to the Kaurna future prosperity. people, first settlers and immigrants, the market district All of these elements have been exudes a passion for food, considered in the ‘Character and social interaction, and cultural brief history of the Central Market and exchange. It is embedded in the environs’ report within the compendium. lives of South Australians and They are also expressed within the we are careful to preserve the following personal stories of people that sense of pride and ownership have grown up and lived in the district all many people have of it. their lives, those who have a long history working within the Adelaide Central The market district’s present remains Markets and those who have a much influenced by the past; steeped in the more recent history within the area. Alex thinks that shopping within the Cheryl’s grandmother Laura lived and traditions of the Kaurna people and markets has transformed from a raised ten children in a house in Sturt their connection with Victoria Square/ necessity to more of a leisure and Street. Tarntanyangga, post-war southern social activity for a lot of people, with European arrivals, and more recent more eateries opening especially for Everyone in the area knew Laura”, migrants establishing in and around THE STORIES breakfast on a Saturday morning. Cheryl reflects, “from the stall holders, Chinatown. All these influences remain the Sunshine Café, to Chapman’s important to treasure and interpret in Alex “My wife works here, my daughter butchers where my mother and the future proposals. After all, this genuine works here and nephews, it is a true other kids would get a hunk of fritz. When Alex finished school in 1985 he Adelaide experience is one of the family business and even dad still They played with everyone in the street, went straight into the family business reasons why visitors come to the district works here and he is in his 80’s.” Italian, Greek and Maltese kids, they that his father and uncles had started and help support local traders and were all welcome in my grandmother’s in 1959. The family opened up a total businesses. Cheryl house as were people who came down of 11 shops, 6 of which were in the from the bush and had nowhere to stay, Adelaide Central Market, selling a range The attachment South Australians Cheryl is a proud Narungga woman Laura would take them all in. A lot of the of continental goods, predominately have to the district reflects the many and CEO of an Aboriginal legal rights kids that played in the streets then have to customers from Eastern European historical layers and stories they share organisation based in the market become influential in Adelaide, property and Mediterranean backgrounds. Alex about the district — stories about the district. For Cheryl the market is not owners, MP’s but in those days they all has noticed a broadening of people’s way the district developed with the only a place to shop, buy lunch and played together”. different phases of migrants; stories tastes due to a greater exposure to a meet people it is a poignant reminder about characters such as Bert Edwards range of foods so that mettwurst, feta of her family’s strong ties and close who championed the causes of the cheese and olives which where once connection to the history of the market. considered ‘foreign’, are now part of the Australian diet.

36 Our Market District 2017 While Mario came to the market to retire he can’t imagine being anywhere else, he grows the majority of his produce, including some of the tastiest tomatoes the market has to offer. The other produce he sells comes from growers who only sell to him, and twice a week at 3am he goes to the market garden to pick it all up and bring it back ready for customers by 7am. The hours are long and sometimes hard but at 82 years old he has no plans to stop, because the hard work keeps him young.

Lee Ching

When Lee Ching first arrived in Adelaide from China 25 years ago she visited the Central Market Arcade and noticed a clothing shop for sale. She walked in and made a snap decision to buy it and Mario has never regretted it. She was attracted to the mix of unique and small local Mario bought his produce stall at the boutique shops within the Central Market Adelaide Central Markets 35 years ago Arcade and has built her business up when he was in his 50’s. He considered over the years sourcing wool garments it to be a sort of semi-retirement after from Australia and silk clothing and his work as a brick layer’s labourer. products from China. Mario has seen many changes over the years particularly in people’s shopping She fondly remembers how kind people habits. Where once people bought in were to her when she first started. bulk, for example a bag of potatoes, he With only very limited English skills Lee now notices that they buy only 3 or 4 Ching learnt from other traders and potatoes, 2 onions or even just 1 apple. her customers as she went. “I learned He thinks it could be that there are more English at the market, the market was single people or couples now, not as my teacher!” many people buying for their families.

Our Market District 2017 37 THETHE MARKETMARKET DISTRICTDISTRICT HASHAS BEENBEEN SUBJECTSUBJECT TOTO CONTINUALCONTINUAL CHANGE.CHANGE. FIRES,FIRES, REBUILDINGREBUILDING PROJECTS,PROJECTS, SOCIALSOCIAL TRENDSTRENDS ANDAND ECONOMICECONOMIC CYCLESCYCLES HAVEHAVE ALLALL SHAPEDSHAPED THETHE DISTRICT.DISTRICT.

38 Our Market District 2017 1869 ‘CITY MARKET’ OPENS FOR TRADING

1867 1900 1909 SUPREME COURT MARKET REBUILT ELECTRIFICATION OF BUILDING OPENED THE ADELAIDE TO GLENELG TRAM

1913 - FIRST CHINESE RESTAURANT IN THE DISTRICT OPENS IN GROTE STREET

1915 1948 1964 STAINED-GLASS FIRE DESTROYS REBUILDING OF MARKET ARCADES MOORE’S THE MARKETS BUILT DEPARTMENT STORE COMMENCES

1965 1971 - ABORIGINAL FLAG 1989 CENTRAL BUS FLOWN FOR THE FIRST CHINATOWN TERMINAL OPENS TIME IN AUSTRALIA IN ESTABLISHED IN VICTORIA SQUARE 1982 MOONTA STREET HILTON HOTEL

2014 STAGE 1 VICTORIA SQUARE COMPLETED

2007 EXTENSION OF GLENELG TRAM Our Market District 2017 OPENS 39 40 Our Market District 2017 Our Market District 2017 41 WE HEARD FROM THE COMMUNITY AND STAKEHOLDERS ABOUT THEIR INTERESTS, ASPIRATIONS AND ATTACHMENT TO THE AREA

42 Our Market District 2017 WHAT PEOPLE attachment people have to the place. People also love Gouger Street and TOLD US Chinatown for their food and atmosphere in their own right but these areas also The Picture Adelaide consultation told us add to the sense of attachment people that the district is highly popular with city feel for the whole market district. workers, shoppers, and visitors as well as residents from within and near the The peaceful, green and open city. Not unexpectedly, people are most space provided by Victoria Square/ strongly attached to the authenticity Tarntanyangga also makes the place of the markets, followed closely by special and the activities increasingly Victoria Square, then Gouger Street, being held in the square are also popular. and Chinatown. It was found that when People were less passionate about people talked about the ‘markets’ there other surrounding streets. Few made was no distinction drawn between the comments about Franklin Street to the Adelaide Central Market, the various north or Morphett Street to the west or arcades or Chinatown/Moonta Street. about the minor streets between Grote People associated all of these elements and Franklin. Few comments have been as broadly being the ‘markets’, which as received about Grote Street itself or the a combined place was rated as one of minor streets running south from Gouger the most loved parts of the city. Street.

The markets are the ‘main street’ for People expressed their concern at the people from the city’s south and the potential for franchises to diminish the many workers and students who live in authentic and unique atmosphere in the Adelaide. They also provide an important district, the risk of increasing land values opportunity to connect and interact with reducing opportunities for entrepreneurs people within the city. and innovators, the challenges of doing business associated with taxation and “My favourite place in the City has The markets are iconic for the people penalty rates, and the costs of providing got to be Gouger Street. It’s a great of South Australia—they love the things like gas and electricity to new place to catch up with friends and variety of shops, their affordability development. escape after work. The whole City has and convenience. They love the a diverse range of places to find food knowledgeable and passionate traders and drinks but Gouger Street really in the district, the friendly people and the encapsulates that part of Adelaide for opportunity to socialise. The atmosphere me. There’s so much variety - I love it!” and buzz, variety and range of produce on offer, and the district’s cultural Sally diversity all contribute to the sense of

Our Market District 2017 43 Quotes taken from picture Adelaide

“THE CENTRAL MARKETS IS A PLACE WHERE ANYONE CAN COME AND VISIT, NO MATTER WHAT THEIR CIRCUMSTANCE. I LOVE THE GOOD QUALITY FOOD YOU CAN BUY THERE BECAUSE I LOVE COOKING FOR MY FAMILY AND FRIENDS”

Geraldine

44 Our Market District 2017 “The Adelaide Central Market has always felt like the true “After visiting the Markets heart of the city. It is always in London and Barcelona, vibrant and bustling and “I love visiting Chinatown because I believe that the Adelaide full of everything you could it takes me back to the time I Central Market is one of the possibly need, and lots of travelled to Asia, experiencing best Markets that produce things you suddenly decide similar foods and culture. I get an great Italian, German and you do need.” emotional connection when I visit Middle Eastern food with an the place.” energetic atmosphere. I can’t Jackie wait to bring my Grandson to Cassandra the Markets.”

Annie

“I love the atmosphere at the Central Markets - the different smells and different people. Because of my lack of “My love for Adelaide vision it heightens my senses so I notice is deep. A city of many different things. I have to look harder. I see places, faces, and most “The law courts new things every time I go there and I love importantly many foods! located on the hearing different people’s accents!” I love Adelaide for it corner of Victoria brings so many people Square is the Melissa and cultures together, perfect little place and what better way for lunch and we have to celebrate to sit and have over some of the finest a picnic. If the of South Australian weather is wet fresh produce with an you are still able “Tarntanyangga has special international twist and to keep dry with significance for the Kaurna flavour.” the options of people. It’s a cultural meeting

shade or sun.” place and when I go there I Houssam always get a good feeling, a Ben spiritual feeling from our past ancestors.”

Yvonne

Our Market District 2017 45 WHAT WE KNOW BUSINESS ACTIVITY • Public administration — accounting • Professional Scientific and Technical for nearly 5,000 employees (38 Services — accounting for 13.3 per per cent of total employment). cent of total employment with 1,742 The market district is an important GROWTH This sector is dominated by large employees. Most are legal firms, with location for business and retail within the employers, including the area’s 48 firms and 707 employees in the city. The City of Adelaide’s ‘Land Use About 22,000 people live in largest, the Australian Tax Office area. and Employment survey’ of 2014 notes Adelaide and North Adelaide business activity in the district includes: • Retail trade and accommodation in 2015 but by 2024, the State and food services — accounting Government aims to increase MOVEMENT for a combined 56 per cent of all this number to 50,000 people, • Businesses - 592 businesses businesses. Most of these are small and it has similar targets to employing 13,099 people, with Pedestrians businesses, particularly in retail boost numbers of workers 25 businesses having 100-plus trade (most of these have an fewer and visitors. Most of this employees. Most of the larger Pedestrian traffic has increased between than six employees per business). growth is expected to focus businesses occupy the prime grade 2002 and 2011, with surveys showing Overall, there are 949 employees on the western and southern office buildings in the north east an 8 per cent increase in pedestrian in retail businesses and 1,873 in areas of the CBD, within a of the district and front Waymouth movements within the area. Pedestrian accommodation and food services. relatively short walk of the Street, King William Street, Franklin studies have revealed that Gouger While cafes and restaurants are market district, where there Street and Victoria Square Street attracts the largest night-time and the dominant business type, the are a number of significant weekend crowd, while the northern and Hilton International Hotel is the main development sites and eastern parts of the district are busiest employer in this category development applications, during business hours. Pedestrian counts some of which have already identified these trends in specific streets been approved. within the district:

The following maps show the • Gouger Street – busiest on Friday City of Adelaide’s population and Saturday nights with a smaller estimates for 2036 by district peak at lunch times due to the cafe/ and an indication of the extent restaurant trade of the development potential within the market district, as • Moonta Street – busiest on Saturday well as City of Adelaide and with peaks at lunchtime and dinner State-owned land, and major while Sunday lunchtime is also development proposals. relatively strong for a non-market day • Pitt Street – mainly attracts workers and visitors on market days around lunch time, with use peaking at the start and end of each business day, reflecting commuter trips • Franklin Street – has low levels of activity

46 Our Market District 2017 • Grote Street near Morphett Street – has low levels of activity • Victoria Square (Grote Street corner) U2 – use peaks on Thursday and Friday lunch-times • Central Market Arcade (Victoria Vision Square entrance) – attracts Precinct commuters coming from the nearby GPO tram stop and shoppers during the 124 Franklin arcade opening hours. Many people use the area throughout the week and on Saturday, particularly at lunch-time. It is quiet on Sunday when the arcade is closed. Central Adelaide These studies also documented what Apartments people were doing at a number of points within the district, finding most people were sitting, standing or dining at outdoor cafes and restaurants – particularly on Fridays and Saturdays. The studies noted the following:

• Gouger Street — Fridays and Saturdays were the busiest days, with most people observed sitting at cafes and restaurants. Sundays were also quite busy in Gouger Street. COURT • Grote Street and Victoria Square — Ivaritji Boheme PRECINCT weekdays were busiest, with most people standing at traffic lights, bus stops etc • Grote /Franklin/Pitt Streets — were much quieter than the other two LEGEND areas, with most people standing and Indication of potential State owned waiting at traffic lights, bus stops etc. development sites Major development City of Adelaide owned proposals

Our Market District 2017 47 Car parking These services include the free City SOCIAL AND A wide range of festivals, including the Connector bus which undertakes a loop FEAST, Fringe, Adelaide Festival, OzAsia The district has a total of 3,760 off-street around the city, stopping in Franklin CULTURAL and SALA, add life and colour to the parks, including 1,000 parks in the Street, Victoria Square, Grote Street and district but there is scope to attract Central Market U-Park. A total of 540 Morphett Street. The City of Adelaide acknowledges more of this type of activity. In 2016 the on-street parks are available at various that Victoria Square / Tarntanyangga is Adelaide Fringe is planning a Street Art times but only two are reserved for use Four taxi ranks can be found on Grote an important civic space for Adelaide’s Explosion project for sites across the by persons with disabilities. and Gouger Street and Victoria Square. Aboriginal community and it was the first city, including numerous building sites Most people use taxis in the evening place in Australia to have the Aboriginal and laneways in the district. Yet of the Bicycle movements or at night, particularly on Fridays and flag flown alongside the Australian flag. 157 exhibitions/activities to be held in Saturdays. Its dual naming adds symbolic richness Adelaide and North Adelaide during the Detailed bicycle counts are not available to the square. 2015 SALA festival, only 14 are located for the market district. However annual in the market district. count data for the city as a whole show Vehicle Movements Equally, the market district is home to a that there has been a long term increase Most people drive private vehicles to wide diversity of food establishments, in the number of cyclists travelling to, The district could also benefit from get to and from the market district, restaurants, cafés, and a number of from and within the city – an increase of providing greater access to people with representing about 43 per cent of all hotels and clubs. The concentration around 10 per cent per annum. The 2015 disability. Current Australian Bureau of movements, although the number of of Asian-based culture is unique in count identified 129 cyclists in Victoria Statistics data suggests that one in five vehicle movements has dropped around metropolitan Adelaide. The district’s Square during the morning peak survey Australians experiences disability such 6 per cent over the past decade. residential population is culturally diverse, period, triple the number at the same as vision impairment, mobility limitations, consistent with the broader city’s time in 2014. stroke, autism and hearing impairment. Victoria Square, Grote Street and population, with about 30 per cent being Many of these people experience Morphett Street carry the most traffic born in countries other than Australia. discrimination and are unable to access Public Transport with between 20,000 - 35,000 vehicles Of these people, around 30 per cent the same services and areas as others. each per day. Gouger Street carries come from China, Malaysia and Korea An Access Focus Group was convened About 240 tram services a week operate approximately 11,500 vehicles per day, collectively. in June 2015 to assess the current level along King William Street and stop in which is the same level of traffic on of accessibility to and within the district. Victoria Square, with a slightly reduced Rundle Street (which has a much smaller The district has a strong sense of identity The detailed findings of the Focus Group service on weekends. Regular bus road cross section than Gouger Street). and destination within metropolitan are provided in the compendium. services operate along Grote Street and Adelaide. After , the Central Morphett Street, with a single bus route Markets are the second highest along Franklin Street. Grote Street has destination for tourists. The markets seven bus stops, between King William are also a significant meeting place for Street and Morphett Street. About 2,200 people from an Asian background, and weekday bus services operate within or for students given the district is close to close to the district, with approximately universities and student housing. half the number of services on weekends.

48 Our Market District 2017 Environmental

The City of Adelaide has made significant achievements in reducing its energy consumption, reducing emissions by 60 per cent since 2012. The City of Adelaide has installed two large photovoltaic solar panel arrays within the district, located on the Adelaide Central Market and the Central Bus Station. The solar arrays have a combined capacity of 100kW, which provides enough power annually to supply 28 Adelaide households.

In 2015, the Premier announced that Adelaide would become the world’s first Carbon Neutral city, with a ‘Green Zone’ developed in the city. Significant planning is already underway to make this target a reality, including a city-wide carbon inventory, changes to legislation to allow driverless cars and increased funding for solar cells and solar battery storage.

Yet only 6 per cent of the public space within the market district has trees. A lack of vegetation and shade and a prevalence of hard, impervious surfaces have resulted in higher temperatures within the city compared to the surrounding parklands — the ‘Urban Heat Island’ effect. The difference in temperature is more prevalent at night, averaging 1.5°C and regularly reaching 5°C with maximum differences in the range of 8-9°C.

Our Market District 2017 49 Images sourced from: City of Adelaide State Library of SA Adelaide City Archives Messenger Newspaper 25 Pirie Street, Adelaide Hufton Crow Ph 8203 7203 Torvehallerne KBH cityofadelaide.com.au

50 Our Market District 2017