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OVN™ for Dogs and Cats Contact Us DSM Nutritional Products To find out more about our ingredients for pet nutrition, please contact your nearest DSM Nutritional Products office. Headquarters China Area Latin America DSM Nutritional Products AG DSM (China) Limited DSM Nutritional Products Latin America P.O. Box 2676 118 Baisha Road Av. Eng. Billings, 1729-Predio 31 4002 Basel Xinghuo Development Zone 05321-010 São Paulo – SP Switzerland Shanghai 201419 Brasil Email: [email protected] China Phone: + 55 11 3760 6300 www.dsmnutritionalproducts.com Phone: + 86 21 5750 4888 Fax: + 55 11 3760 6492 Fax: + 86 21 5750 4567 Email: [email protected] Area Europe, Middle East and Africa Email: [email protected] DSM Nutritional Products Europe AG North America Heanor Gate Industrial Estate Asia Pacific, Australia DSM Nutritional Products, LLC Delves Road, Unit 41 DSM Nutritional Products Asia Pacific Pte. Ltd. 45 Waterview Boulevard Heanor Derbyshire DE75 7SG 41 Edison Rd Parsippany, NJ 07054-1298 United Kingdom Wagga Wagga, NSW 2650 United States of America Phone: + 44 17 7353 6598 Australia Phone: + 1 973-257-8504 Fax: + 44 17 7353 6600 Phone: + 61 2 6922 7015 Fax: + 1 973-257-8653 Email: [email protected] Email: [email protected] Email: [email protected] Vit. A Vit. D3 Beta- Vit. E Vit. K3 Vit. B1 Vit. B2 Vit. B6 Vit. B12 Niaci n D-Pant o- Folic aci dCBioti n Vit. C holin e Carotene (menadione ) thenic aci d Check vitamin levels in your pet food. Always. This brochure does not constitute a recommendation or guidance for decisions concerning the purchase, use or application of products and does not relieve the user of the product of the obligation to undertake its own suitability, performance or quality testing. THIS BROCHURE IS PROVIDED ON AN “AS IS” BASIS. ALTHOUGH THE INFORMATION SET FORTH IN THIS BROCHURE IS PRESENTED IN GOOD FAITH AND BELIEVED TO BE CORRECT, DSM NUTRITIONAL PRODUCTS AG AND ITS AFFILIATED COMPANIES (HEREINAFTER “DSM”) MAKES NO REPRESENTATIONS OR WARRANTIES, EITHER EXPRESS OR IMPLIED, OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OF ANY OTHER NATURE WITH RESPECT TO INFORMATION OR THE PRODUCTS TO WHICH ™ INFORMATION REFERS. No information set forth in this brochure constitutes a solicitation or offer, or invitation to conclude any legal act of any kind whatsoever. The content of any purchase contract (i.e. technical data, price and applications of the products of DSM) concerning the purchase of DSM products is constituted OVN for Dogs and Cats only by the purchase agreement as such and integral parts thereof (specifications in this brochure never form part of a contract). All trademarks, product names, symbols and graphics appearing in this brochure are the property of DSM unless indicated otherwise. All DSM trademarks are either registered trademarks or trademarks of DSM Group of Companies in the Netherlands and/or other countries. No license to or right in any such trademarks, trade names, trade secrets, products or other proprietary rights of DSM is granted or conferred to any party without a written agreement. Leveraging the full potential of vitamins, © DSM Nutritional Products Ltd 2016 nutrition that supports a long and healthy life A0137 Designed by: graphic art studio · [email protected] · 03/16 There is no life without vitamins! The name “Vitamin” or “Vitamine” is derived from the Latin word “vita” meaning “life” combined with the chemical term “amine”. Unfortunately, the discoverer of vitamins and creator of the term, Polish American Biochemist Casimir Funk, hypothesized all vitamins were amines. He was incorrect, however, they are Vital for Life. ™ Vitamins are as essential for companion clear cut deficiency, What is OVN ? animals as they are for humans. Tradition - which includes func - ally, the animal feed industry set vitamin tional improve - fortification levels for complete feeds at a ments, like coat The Optimum Vitamin Nutrition (OVN™) program provides minimum amount required to prevent overt condition, outward the confidence that pets receive the full value of vitamin clinical deficiency. signs of cognitive function, antioxidant fortification from a safe and reliable source. The program Moving into the 21st century, while industry status or stamina is based on the knowledge that: begins to consider vitamin requirements in during exercise. the wider context of optimum levels, the This is an important trend remains to only follow evidence based • Vitamins are involved in most metabolic functions, so an point to recognize upon limited studies of low complexity. improper inclusion in pet food can result in compromised in the development Such an approach generally negates experi - of quality pet food. health. ence or intelligent interpretation or extra- polation of aspects of physiological • The OVN™ supplementation guidelines help pet nutrition processes associated with diseases and comparative nutrition as the evidence Keeping an eye on science product formulators keep current with advancements generated by an expanding number of based approach tends to only consider in vitamin nutrition; following, but not limited by, NRC, It is difficult for pet nutritional product for - companion animal research centers across “hard” end points of trials. AAFCO, and FEDIAF guidelines on vitamin requirements mulators in commercial business to keep up the globe. Since DSM Nutritional Products In the context of determining Optimum with the growing body of scientific evidence remains a leading manufacturer of vitamins of dogs and cats. Vitamin Nutrition for companion animals supporting advancements in companion and vitamin premixes, and continues to there should be perhaps a more subtle set animals nutrition. This field has experi - invest in the pet food industry, the OVN™ • The OVN™ program only uses vitamins from the leading of considerations as to what constitutes a enced not only rapid development in clini - program provides vitamin supplementation manufacturer, DSM Nutritional Products, the provider positive response to vitamin supplementa - cal nutrition research, considering the most guidelines taking into consideration results recent thrust in the area of nutrigenomics, from ongoing research in all areas of of the highest quality and the most technologically tion. OVN™ is a move to maintaining overall animal well-being rather than preventing a but also an increase in information being vitamin nutrition. advanced vitamin forms that are in compliance with key global regulations and provide full traceability for maximum safety. OVN ™ supplementation levels • The OVN™ program only uses vitamin premixes from the • exceed levels needed to prevent clinical deficiency experts, DSM Nutritional Products. The science behind signs premix manufacturing plays an important role in ensuring • compensate for various proper nutrient levels in pet food. Special factors influencing an Optimum applications animal’s requirements • Difficult-to-read and overcrowded pet food labels make Sub-optimum • ensure fortification not it difficult to understand if the pet will receive the opti - limiting the animal’s natural mum level of vitamins. The OVN™ logo is the assurance – Deficient defense against disease they will. Total vitamin intake from all sources in diet 3 Most advanced vitamin forms The past century has witnessed remarkable discoveries that have advanced our under - ™ It is vital to be able to impart to the pet standing of vitamins and their vital role owner the element of confidence in that the in health and wellness. DSM Nutritional OVN a symbol of quality vitamins in their pet’s food, treat, or dietary Products, the global leader in vitamins, supplement of any kind are beneficial, safe, is proud to have been part of this vitamin stable and the highest quality possible. journey and is committed to making further In the highly competitive and dynamic scientific advances for generations to come Vitamins are long-established nutritional ingredients that are recognized for their health benefits with a global pet food market manufacturers of including production of the highest quality worldwide awareness exceeding any other nutrient. A sampling from a 2015 U.S pet consumer study highlights pet nutritional products struggle with the and the most technologically advanced how pet parents see the impact of vitamins on the health of their pets. The OVN™ logo on a pet food package rising cost of high quality protein sources vitamin forms worldwide. and speciality ingredients; materials communicates that the product is formulated to fully leverage this potential for the pet’s benefit. Ultimately, necessary for a brand to stay relevant. OVN™ contributes to happiness and long-lasting interaction between pets and their owner. The temptation is therefore to reduce Vitamin premix, it’s not just a blend cost wherever possible. This often results in the procurement of the least expensive Vitamins come in many chemical and micronutrients, because they are often physical forms resulting in particles ranging Percent of pet owners that agreed with the statement perceived as commodity ingredients, with - in size, density, shape, and electrostatic out realizing quality is being compromised. charge. Formulating a premix requires Like people, cats will live a healthier and longer life Today, pet owners’ awareness related knowledge of the application relative to if they get the most advanced nutrition available. specifically to vitamin quality is high due to manufacturing and product type. a greater exchange of information across Factors
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