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bushwackerspirits.com bushwackerspirits.com JANUARY 2021 ALABAMA Select Spirits PUBLISHED BY Dear Licensees: American Wine & Spirits, LLC PO Box 380832 One year has ended and another is beginning, giving us a reason to take stock of all we’ve Birmingham, Al 35283 [email protected] accomplished. Most businesses would be nothing without the loyalty of customers or cli- ents. Customer appreciation efforts should be part of any business’s New Year’s resolu- tions, reminding them to find a way to say thank you. A customer is the most important visi- CREATIVE DIRECTOR Pilar Taylor tor on our premises. With that said, The Board and I would like to say thank you! You are important to us and CONTRIBUTING WRITER Norma Butterworth-McKittrick we appreciate you. As valued customers and licensees, your comments, suggestions and opinions are essential to our growth and success. Many of you have been asking for new items and a lot of opportunities for product selection have expanded. Our team is constantly ADVERTISING & PRODUCTION MANAGER searching for trending and in-demand products to help stock your shelves. Margriet Linthout For more information about this publica- How can we help you? Please take the time to fill out a comment card or email me. I read tion, advertising rates, production specs, all the comment cards received through my office and, whether they are requests for certain recipes and digital copies of recent and cur- products or comments on experiences in our stores, the Board and I are very interested rent issues visit americanwineandspirits.com in making your shopping experience successful and pleasant. I take a personal interest in or call 205-368-5740 ensuring that you receive good customer service. PHOTOGRAPHY “The mission of the Alabama ABC Board is to protect and support the public’s Adobe Stock Photos health, safety, and welfare by regulating the distribution, import, manufacture, Alabama Select Spirits is published 3 times sale of alcoholic beverages demonstrated by professionalism, integrity, education, per year under the direction of the Alabama and transparency.” Alcoholic Beverage Control (ABC) Board. Prices are subject to change at the discretion We at the Alabama ABC Board take our mission statement seriously and we need your help of the ABC without prior notice. All art in in order to fulfill it. The Board, our employees and I want to open our State back up from this this publication ©2020 American Wine & COVID-19 pandemic which has crippled our economy and I’m sure has negatively impacted Spirits. All rights reserved. Reproduction your business. in whole or in part without written permis- sion is prohibited. American Wine & Spirits makes every effort to publish a correct price You, as licensees, are on the front lines in controlling our product and promoting behav- list and editorial content, however certain iors that reduce the spread of COVID-19. The Board and I believe the best way to protect information is furnished to American the health, safety and welfare of our citizens is for you to safely guide your customers to a Wine & Spirits by others. American Wine healthy, responsible lifestyle by helping to adhere to the State Health Officer’s guidelines & Spirits is not responsible for any mis- during this public health emergency. You and your employees can prevent and slow the representations or errors in information furnished to us by others within its control. spread of Corona Virus within your business. Please help us help you open Alabama’s The materials contained in this publication economy. may not be copied, duplicated or used in any other way by any other person, firm or Thank you and stay healthy in this New Year. organization, in whole or part, without the express written consent of American Wine & Spirits, LLC. Sincerely, H.M. Gipson 1 1 The diverse segment encompasses creamy, dessert-like sips, fruity cordials, and sweet, flavored- whiskey expressions, as well as bitter aperitifs. BY MELISSA DOWLING Note: This excerpt is printed with permission from the Fall 2020 issue of StateWays—the Beverage Alcohol Merchandising Magazine for Control States. They may not generate the excitement of fast-growing spirit categories such as American whiskey and tequila, but cordials and liqueurs remain an integral component in classic cocktails and modern mixology. The diverse segment encompasses creamy, dessert-like sips, fruity cordials, and sweet, flavored-whiskey expressions, as well as bitter aperitifs. continued on page 4 2 continued from page 2 With the exception of 2016, the category LIQUEURS—PERFECT BEFORE Hot Coffee and Cream has stayed in growth mode these past nine AND AFTER DINNER Serve in a warmed coffee glass or mug. 1-2 ounces cream liqueur years, with an average annual increase of 3 Promote a variety of liqueurs your percent. The top six cordials and liqueurs Sugar or brown sugar to taste customers can enjoy in appetizing, Freshly brewed hot coffee suppliers represented 67.3 percent of cleanse-the-palate cocktails before dinner Combine the liqueur and sugar in the prepared U.S. volume. The top three—Sazerac Co., as well as in luscious, decadent after- serving glass or mug. Add the coffee, and stir well. Beam Suntory, and Diageo—held a 50 dinner dessert cocktails. percent share of the category as each For pre-dinner drinks, suggest they company slightly expanded their share. choose “dry/less sweet/bitter” liqueurs The leading domestic brands tend to be (including Aperol, Campari, and floral, whiskey-based liqueurs and fruit cordials, licorice, herbal, and other “bitters”) to while several top imported liqueurs lean sip as is or to mix with orange, pineapple, toward more decadent, cream beverages. grapefruit, or other juice and/or with Many brands have expanded their lines tonic water, sparkling water, or sparkling to bring in new customers and extend wine. seasonality. A number of brands have For after-dinner drinks, suggest they also recently refreshed their packaging, choose “sweet/creamy” liqueurs (including including Pama Pomegranate liqueur and liqueurs flavored with chocolate, honey, passion fruit liqueur Passoã. fruits, and nuts) to sip as is, stir into The return of classic cocktails has given coffee, or use to make favorite dessert new life to several longtime liqueur cocktails. brands. Compari, which saw stagnant Basic Spritz Appetizer Cocktail consumption in the United States for Serve in a chilled flute, wine glass, or tumbler. decades, has been growing thanks in large 2-3 ounces liqueur or combination of liqueurs part to the Negroni. 2-3 ounces sparkling wine 1-2 ounces sparkling water, club soda, or tonic Mixologists have put their own creative water spins on the cocktail. But it’s the consumer Slice or wedge of fresh fruit interest in aperitivo culture and spritz Place fresh ice in the prepared serving glass. drinks that has really boosted sales of Add the liqueur and sparkling wine; top with the sparkling water, club soda, or tonic water. Garnish bitter liqueurs, namely Aperol. with the fruit. Charity Johnston, the Los Angeles– Basic Negroni Cocktail based director of operations at The Serve in a chilled rocks glass. Madera Group, [has noticed] consumer 1-1½ ounces Campari interest in making dining and drinking a 1-1½ ounces gin full experiential occasion—whether in a 1-1½ ounces vermouth Orange slice or twist restaurant or at home. People are drinking Place fresh ice in the prepared serving glass. Add more “European-style” now, she says, the Campari, gin, and vermouth; stir gently to mix. giving more consideration to the entire Garnish with the orange slice or twist. experience of what they’re drinking before Basic Americano Cocktail and after the meal. That could be a good Serve in a chilled rocks or collins glass. sign for the cordials and liqueurs category. 1½-2 ounces Campari 1½-2 ounces vermouth Club soda Orange slice or twist Place fresh ice in the prepared serving glass. Add the Campari and vermouth; top with the club soda. Garnish with the orange slice or twist. 4 ™ - 8x Distilled - Gluten-Free - Non-GMO - A001751 (Vodka) - A007459 (Gin) @RedmontDistilling 7 WHISK(E)Y TRENDS IN 2020 The craft movement has brought rising levels of distilling expertise, knowledge, and innovation. As brands continue to innovate, look for more distillers to flex their creative muscles in employing oak. BY KYLE SWARTZ Note: This excerpt is printed with permission from the Fall 2020 issue of StateWays—the Beverage Alcohol Merchandising Magazine for Control States. Brown spirits continue to boom in America. Although consumer education remains a bit behind—many people still don’t know the difference between bourbon and whiskey or Scotch and whisky—interest in distilled spirits remains very high. This is obviously great news for distillers, distributors, and retailers alike. The depth of con- sumer interest has spurred numerous new brands to emerge from around the world in recent years. Product innovation also has reached new heights. In this article, we look at seven trends that are defining the American market for whisk(e)y. 1) Younger Spirits Tasting Better “Young” and “good tasting” rarely go together when describing whiskey. Particularly in today’s craft boom when a number of cash-hungry, new-wave distilleries rushed product onto shelves with unmellowed whiskey that was still sharp and raw. That’s hardly a way to build a brand: charging $65 and up for an off-flavored whiskey that needed more time in the barrel. continued on page 8 6 LIKE A CLASSIC 7 WHISK(E)Y VINYL ALBUM. TRENDS BUT BOURBON. IN 2020 PLEASE DRINK RESPONSIBLY. OLD FORESTER STRAIGHT BOURBON WHISKY, 43% ABV, OLD FORESTER DISTILLING COMPANY, LOUISVILLE, KY. OLD FORESTER IS A REGISTERED TRADEMARK. ©2020 BROWN-FORMAN. ALL RIGHTS RESERVED.

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