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Electronic Theses and Dissertations Graduate Studies, Jack N. Averitt College of

Fall 2007

Man Behind The Curtain: The 2004 Election from a Historical Perspective

Melissa Michelle Merritt

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Recommended Citation Merritt, Melissa Michelle, "Man Behind The Curtain: The 2004 Election from a Historical Perspective" (2007). Electronic Theses and Dissertations. 590. https://digitalcommons.georgiasouthern.edu/etd/590

This thesis (open access) is brought to you for free and open access by the Graduate Studies, Jack N. Averitt College of at Digital Commons@Georgia Southern. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact [email protected]. THEMANBEHINDTHECURTAIN: THE2004ELECTIONFROMAHISTORICALPERSPECTIVE by MELISSAM.MERRITT (UndertheDirectionofCraigH.Roell) ABSTRACT The2004electionwasaverycontentiousdisplayofmoderndemocracy.Itillustrated thatpoliticalcandidatesmarketthemselvesasthoughtheywereproductstobebought fromastore.Byutilizingnewspaperarticles,autobiographies,andvariousothersources, thisstudyseekstoshowseveralthings.First,itillustratestheevolutionofpresidential campaignsfromthefirstcontestedelectionuntilthecontroversial2000election.Second, ittracestheriseofthe“ChristianRight.”ItthendelvesintotheColdWarandthe“War onTerror”asacontinuationoftheformer.Finally,thestudyculminateswithan examinationofthe2004presidentialelectionthatdrawsallofthesethemestogetherto illustratethemanipulationoffearandreligionusedbytheRepublicanPartyinthe2004 election.

INDEXWORDS:President,Election,ChristianRight,ColdWar,WaronTerror,2004 Election,GeorgeW.Bush, THEMANBEHINDTHECURTAIN:THE2004ELECTIONFROMAHISTORICAL

PERSPECTIVE

by

MELISSAM.MERRITT

B.A,GeorgiaSouthernUniversity,2005

AThesisSubmittedtotheGraduateFacultyofGeorgiaSouthernUniversityinPartial

FulfillmentoftheRequirementsfortheDegree

MASTEROFARTS STATESBORO,GEORGIA

2007

2

©2007 MelissaM.Merritt AllRightsReserved

3 THEMANBEHINDTHECURTAIN:

THE2004ELECTIONFROMAHISTORICALPERSPECTIVE

by

MELISSAM.MERRITT

MajorProfessor:CraigH.Roell

Committee:JohnSteinberg

MichelleHaberland

ElectronicVersionApproved:

December2007

4 TABLEOFCONTENTS CHAPTERPage 1INTRODUCTION……………………………………………….……………...6 2POLITICIANSORPACKAGES?THEMARKETINGOFTHE PRESIDENCY……………...………………………………………………….....8 3THERISEOFTHECHRISTIANRIGHT…………………………………....27 4EXITTHECOLDWAR……………………………………………...…….…50 5ENTERTHEWARONTERROR…………………………………...…….…62 6CONCLUSION:THE2004PRESIDENTIALELECTION………….……...78 REFERENCES………………………………………………………………………….85

5 CHAPTER1

INTRODUCTION

AsaninformedandconcernedcitizenlivingintheUnitedStatestoday,Ifearthe modelofconformityandtheintentionalshapingofpublicopinionthatourgovernment appearstobeorchestratingbyusingreligionandfear.Themostsalientexampleofthis inmodernsocietyappearsintheRepublicanpresidentialcampaignofGeorgeW.Bushin

2004.Hepositionedhimselfasareligious,specificallyChristian,leaderwhowasGod’s choicetoleadournationinuncertaintimes.Bush’sbaseistheChristianRight.

HistoricallythisgrouphassoughttoChristianizeAmericangovernmentandhaswaged waronsecularsociety.Religionisanimportantpartofthehumanexperience,butitisa personalpracticeandbeliefsystem.Inademocraticsociety,onevoiceshouldnotspeak foreveryone.

TheBushadministrationalsoplayeduponpublicfearthattheterroristattacksof

September11,2001created.Clearly,thereisaterroristthreat,butthereisevidencethat suggeststhattheWhiteHouseraisedtheterroralertsstrategicallyinordertoproduce supportforthePresidentduringtheelectionyear.AfterBush’sre-electionin2004,there hasbeenaconspicuousabsenceofsuchthreat-levelraisings.Thisadministrationoften referstothe“WaronTerror”anytimesomeonecriticizestheiractions.The administrationdissuadesanalysisandcriticismofthepresidencyasbeingunpatrioticor notAmerican.

Thisthesisisnotaleftistdiatribeagainstacontroversialandlargelyunpopular

President.Thegoaloftheworkistodrawattentiontothemanipulationofreligionand fearinthe2004PresidentialelectionthatRepublicansusedtogainsupportfortheir

6 party.Thethesiswilladdressthreemainthemesinordertoestablishahistorical frameworkforthemainargument.Themarketingofthepresidencyfromthefirst contestedelectionuntilthecontroversial2000electionwillbeexaminedinordertoshow thatpublicrelationsandperceptionsaretremendouslyimportantinapoliticalcampaign.

ThepropagandatechniquesoftheColdWarwillbecomparedtothe“WaronTerror,” withthecontentionthatthelatterwarisacontinuationofthefirst.Thepurposeofthis willbetoshowpastinstancesoffearmongeringinordertoachievepoliticalgoals.The historyoftheChristianRightwillbeaddressedinordertoillustratethegroup’sevolution intothepowerfulpoliticalentitytheyhadbecomeby2004andintothepresent.These themeswillbedrawntogetherinthefinalchapterthatwillshowtherelevancetheyhave inthe2004election.

WorksthatexaminetheuseoffearandreligionbytheRepublicanPartytendto befewinnumberandwrittenbypopularandcontroversialfiguressuchasAlFranken andBillMaher.Theworksgenerallyarenotscholarlyandthusarenottakenseriously.

Mygoalistocreateawell-researchedscholarlythesisthatwouldcauseeventhemost ardentRepublicanandGeorgeW.Bushsupportertothinkandconsidermyargument.

Therearenospecificworksthatnecessarilycreatedthedesiretowriteonthis topic.IamextremelyinterestedinpoliticsandhavebeensinceIwasfirstoldenoughto votein2000.Myownpersonaloutrageattheeventsofthatelectionmademerealize thatpoliticsarenotfairandperhapsAmericaisnotthedemocraticutopiaIwastrainedto believeitwas.BywatchingthenewsandcriticallyanalyzingtheworldIhavemade observationsandcametoconclusionsthatcreatedtheideaforthisthesis.

7 CHAPTER2 POLITICIANSORPACKAGES?THEMARKETINGOFTHEPRESIDENCY

America’sfoundingfathersaimedtocreateanovel,enlightenedformof governmentthatwouldbedevoidoffactionalpartypolitics.Theysoughttohavean electoralsystemthroughwhichaselectgroupofqualifiedmenwouldchoosethe presidentinadignifiedmanner. 1Therealityofthisdreamwasshortlived.The presidencybecameahighlysoughtafterposition.Contendersforthejobandtheir supporterswerewillingtousequestionabletacticstosecuretheoffice.Themarketingof thepresidencyevolvedovertime,beginningwithGeorgeWashington.Presidential candidatesincreasinglyrelieduponrhetoricandcleverlydevelopedtechniquesto packagethemselves,eveninfalse,waystogainpopularsupport.Thisstrategyseemed necessarybecausevotershavespecificqualitiestheybelievetobepresidential.The combinationofthesequalitiesprobablydoesnotexistinonesingleperson,andthus presidentialcontendersmustcreateanimageforthemselvesthatreflectspopularopinion.

Candidatesalsooftenresortedtotacticsthatweredishonestanddishonorableinorderto maketheiropponentslookweakorunqualified.Thistrendreachedanapexintwentieth centurypoliticswiththeadventofmassmediatechnologies.

Evenasearlyasthesecondpresidentialelection,RepublicanandFederalist opponentsdisseminatednegativeinformationaboutthecompetingcandidates.

BroadsidesandpamphletsportrayedThomasJeffersonasanatheistandenemyofthe

Constitution.Rev.TimothyDwightcontendedthatifJeffersonwon,theBiblewouldbe

1KathleenHallJamieson. PackagingthePresidency:AHistoryandCriticismofPresidentialCampaign Advertising (NewYork,NY:OxfordUniversityPress,1996),5. 8 burnedandprostitutionwouldbelegalized. 2Likewise,handbillsdepictedJohnAdamsas anaristocratandamonarchist.Indeed,thepartysystemevolvedafterthisnotable election,becomingthereafteraprominentfeatureofpoliticsduringthemid-nineteenth century. 3

Bythe1828electionbetweenAndrewJacksonandJohnQuincyAdams,political advertisinghadbecomeextremelypopular. 4Thecandidatesthemselvesgenerally refrainedfromblatantlycampaigningforthemselves. 5Nevertheless,acandidate’s reputationandperceptionbythepublicbecamecrucialtowinningelections.Thiswas largelybecause,bythistime,votershadaccesstothenamesofelectorsandknewwhich specificcandidateanelectorsupported. 6AndrewJackson’scampmadegreatuseoftheir candidate’sreputationasawarhero.Jackson’stroopsdubbedhim“OldHickory”forhis determinationanddedicationtothem. 7Hissupporterslabeledhimasafarmerandbrave soldierwhocouldrelatetothecommonperson.Bycontrast,hisopponentsportrayed

Jacksonasuneducated,lackinginculture,andinexperiencedinpoliticalaffairs.They alsoaccusedJacksonofmurderingsoldiersandmassacringIndians. 8Significantly,

JacksonformedacorrespondencecommitteeinWashingtonthatcounteredtheseclaims.

Thisorganization,whichalsocollectedcampaigncontributions,compiledvoterlists,and issuedpamphletsandbroadsides,servedasaprecursorforthemodernDemocraticand

2KathleenHallJamieson. DirtyPolitics .NewYork,NY:OxfordUniversityPress,1992),43. 3Jamieson, PackagingthePresidency ,8. 4Ibid,6. 5FlorenceWeston, ThePresidentialElectionof1828 (Philadelphia,PA:PorcupinePress,1974), 6Jamieson, PackagingthePresidency ,5. 7Ibid,6. 8Ibid,7. 9 RepublicanNationalCommittees.ThecreationofJackson’sDemocraticPartyinthis electionalsoledtotheemergenceofthemodernAmericanpartysystem. 9

Theelectionof1840wasthefirstfullscalepresidentialelection. 10 Campaigning effortsincludedspeeches,parades,torches,flags,songsandbanners.Theincumbent,

MartinVanBuren,soughttomaintainhispositionagainsthisopponentWilliamHenry

Harrison.Harrisonwasthefirstcandidatetofabricateanimageforhimselfthatwas contradictorytoreality.Bornthesonofawealthygovernor,Harrisonusedcampaign materialthatportrayedhimasafarmerandwoodsmen.Heusedlogcabins,cider,and coonskincapsinordertoingratiatehimselftothecommonvoter.VanBuren’steam soughttocounterthesefalsehoodswiththetruthofHarrison’sprivilegedbackground, butthevotershadalreadybeenconvinced. 11 HisopponentsclaimedthatHarrisonwasin declininghealthandtoofeebletotakeonthedemandingroleofcommander-in-chief. 12

VanBuren’ssupportersalsoimpugnedHarrison’smilitarycapability.Unlikehis predecessors,WilliamHenryHarrisonchosetoaddresstheclaimsmadeagainsthim,this settingaprecedentthatlatercandidatesfollowed.Harrisonwassosuccessfulin defendinghisreputationandexudinganimageofbeingcommonthathewonthe election. 13 Unfortunately,failinghealthcausedhisdemisewithinthreeweeksofhis inaugurationandpreventedhimfromenjoyingthespoilsofvictory.

DespiteWilliamHenryHarrison’sardentandsuccessfulendeavorstocampaign, somelatercandidatesstillviewedthisactionasinappropriate. 14 In1852,General

9Weston,86. 10 Jamieson, PackagingthePresidency, 9. 11 Ibid,11. 12 Ibid,13. 13 Ibid,12. 14 Ibid,16. 10 WinfieldScottrefusedtoengageinpersonalcampaigning. 15 In1860,StephenDouglas chosetogoagainsttraditionanddidspeakouttosupporthimself,buthisopponent,

AbrahamLincoln,refrainedfromsuchactivity.Douglaswasthefirstpresidential candidateevertotravelthecountryandcampaigninperson. 16 SupportersofLincolndid campaignforhim,however. 17 TheydistributedphotographsofLincolninorderto challengecaricatures.Thiswasimportantbecauseby1860,theadvertisingofa candidate’simagehadbecomecommonplaceincampaigns. 18 Lincoln’sopponents portrayedhimintheelectionasaliar,adespot,andtyrant. 19 Manyvotersperceived

Lincolntobeanabolitionistandthusabolitionistsralliedbehindhim.Manysoutherners fearedtheIllinois-bornpoliticianwouldoutlawslaveryandforthisreason,many southernstateslefthisnameofftheballots.Thepeople’sperceptionofLincolnwasa majorthemeoftheelection.

In1896,WilliamJenningsBryanwentdirectlytothepeopleandvigorously campaignedforhimself. 20 Hetraveledovereighteen-thousandmilesbytrainand addressedfivemillionpeopleinoversixhundredspeeches. 21 Throughthismeansof communication,Bryanwasbetterabletoconveyhismessagethanwaspossiblethrough bannersorcampaignsongs.Bryan’spoliticalopponent,WilliamMcKinley,hadaccess toamuchlargershareofcampaignfundsthanBryandid. 22 McKinleyrespondedtohis

15 Ibid,14. 16 PaulF.Boller,Jr., PresidentialCampaigns:FromGeorgeWashingtontoGeorgeW.Bush (NewYork, NY:OxfordUniversityPress,2004),101. 17 Jamieson, PackagingthePresidency ,15. 18 Ibid,12. 19 Jamieson, DirtyPolitics ,43. 20 Jamieson, PackagingthePresidency ,17. 21 Boller,170. 22 Ibid,171. 11 opponentbyhavingconstituentsbroughttohishomebytrain. 23 Voterswouldwitnessa speechgivenbyarepresentativeforMcKinleyfollowedbyaresponsefromthecandidate himself,butMcKinleydidnotventurepasthisfrontporchinhiscampaignefforts.

Thebiggestissueinthiscampaignwasthe“BattleoftheStandards,”amonetary issuecausedbythedepressionof1893. 24 McKinleyandtheRepublicanssupportedthe goldstandardwhileBryanandtheDemocratssupportedtheunlimitedcoinageofsilver andtheratioofsixteenouncesofsilvertooneounceofgold.Bryanbelievedthatgold onlyhelpedthehigherclasseswhilesilverhelpedeveryone. 25 AsGeorgeW.Bushdidin bothofhispresidentialcampaigns,Bryanfrequentlyrelieduponreligiousimageryand evangelicalisminhiscampaignandthisissuewasnoexception. 26 Heproclaimedthat mankindwouldnotbecrucifiedupona“crossofgold”. 27 ThoughBryanefficientlyused hismodestmeanstogeneratesupportandquestionablywonthepopularvote,McKinley wonthepresidency.

WoodrowWilsonbecamethefirstpresidentialcandidatesinceWilliamHenry

Harrisontopubliclycampaignforhimselfandwintheelectionof1912. 28 Theinventions ofradio,television,andfilmfurtherpopularizedthepracticeofcandidatesactively campaigningforthemselves.FranklinDelanoRoosevelttookadvantageofradio technologywithhisfiresidechatsthatenabledhimtoreachmillionsmorepeoplethan waspossibleifhewastotravelandgivespeechesinperson.Rooseveltwasalsoableto useveryeffectivelytheradiotocombatnegativepropagandathatcriticizedhisNewDeal

23 Ibid,18. 24 Boller,167. 25 Ibid,170. 26 Ibid,170. 27 Ibid,168. 28 Jamieson, PackagingthePresidency ,18. 12 policy. 29 TheUnitedStateswitnessedtheintroductionofnewsreelsin1911,andby1928 thereelscontainedsound. 30 Newsreelsplayedintheatersbeforemoviesandreached fortymillionpeopleaweekattheheightoftheirpopularity.Thefilmswerecomparable topresent-daypoliticaltelevisionadvertisements.By1940,politicalcampaigningmade itswayontotelevision. 31 Theyearof1948markedthefirsttimepresidentialhopefuls boughttelevisionairtimewhenbothHarryS.TrumanandThomasDeweyutilizedthe mediumtogainpopularsupport.Deweyalsosetanotherprecedentthatyear,becoming thefirstpresidentialcandidatetohireanadvertisingagency.

By1952,thepopularityofmassmediacommunicationmethodstopromote candidateshadincreaseddramatically.Aneednowexistedformediaconsultantswho boughtairtime,checkedlightingandmake-up,andtimedspeeches. 32 TheRepublican,

DwightD.Eisenhowerenlistedtherenownedservicesofapopularadvertisingagency

Batten,Barton,Durstine,andOsborntoeffectivelypackagehimselfandwontheelection duringatimewhenDemocratswerethedominantparty. 33 Eisenhowerheavilyreliedon commercialsinhiscampaign. 34 HealsoeffectivelyusedtheColdWarissueand convincedvotersthathisDemocraticrivalsweresoftoncommunism.Similarly,George

W.Bushfrequentlyreferencedthe“WaronTerror”inhis2004campaign,andattempted toportrayJohnKerryasweakontheissueofterrorism.

Theelectionof1960wasimportantinmanyways.ThiscontestplacedRichard

M.Nixon,aseasonedWashingtonpolitician,againstJohnF.Kennedy,awealthyand

29 Ibid,26. 30 Ibid,29. 31 Ibid,34. 32 Ibid,35. 33 StephenJ.Wayne, TheRoadtotheWhiteHouse1992:ThePoliticsofPresidentialElections (New York,NY:StMartin’sPress,1992),257. 34 Boller,282. 13 relativelyinexperiencedsenatorfromMassachusetts.ThewaythatJohnF.Kennedywas abletoportrayhimselfcomparedtoNixonwasanintegralpartofthecampaignprocess.

JohnF.Kennedywasayoungandattractivemanofonlyforty-threeyearsofagewhen heranforpresidentin1960. 35 Kennedy’sagecausedsomevoterstobeconcernedabout hisqualificationsforthejob.KennedywasalsoapracticingCatholicandthiscaused someofthepolitytoopposehim.ToNixon’scredit,herefusedtoattackKennedy’s religion. 36 NixonandhiscohortsdidattackKennedy’syoungageandlackofexperience asmakinghimunfitforthepresidency. 37 KennedyemphasizedhisWorldWarIInaval careerandservicetotheUnitedStatesinCongress. 38 HeattackedEisenhowerandhurt

Nixon’splantousethePresident’sendorsementtowardstheendoftheelectiontogarner support. 39 BothcandidatesattemptedtousetheColdWartogainsupport.Kennedy frequentlyclaimedtherewasa“missilegap”betweenAmericaandtheSovietUnion, meaningthatAmericawasfallingbehinditsrivalinmilitarycapabilityandproductionof weapons.40

Probablythemostimportantaspectofthiselectionwasthatitincludedthefirst televisedpresidentialdebate. 41 NixonbelievedthatthesedebateswouldbenefitKennedy morethanhimself,butalsothoughthewouldreceivetoomuchcriticismtorefuseto participate. 42 Inthefirstofthesedebates,Nixonlookedpaleduetoillnessandalackof

35 EricSevareid. Candidates1960:BehindtheHeadlinesofthePresidentialRace (NewYork,NY:Basic Books,Inc.,1959),181. 36 Jamieson,127. 37 Ibid,139-141 38 Ibid,140. 39 Nixon,22-222. 40 Boller,298. 41 TheodoreWhite. TheMakingofthePresidentof1960 (NewYork,NY:AntheneumPublishers,1961), 282. 42 RichardNixon, TheMemoirsofRichardNixon (NewYork,NY:GrossetandDunlap,1978),217. 14 make-upandthishurthisstandingwiththepublic.43 Kennedy,however,appeared energeticandclever.Themediumoftelevisionwasprobablythemostdecisivefactorin theelection.Theyoung,amateurishKennedyappearedtobeanequalmatchforhis older,moreexperiencedopponent. 44 Theyoungercandidatewithlessexperiencewas abletopackagehimselfasacompetentleadermorequalifiedtobePresidentthanVice-

PresidentNixon.Kennedy’spopularityincreasedgreatlyafterthedebatesandhelped himtodefeatNixon.

Nixonbelievedthatthepopularityoftelevisiongreatlyinfluencedtheoutcomeof therace. 45 Reporters,producers,andcommentatorslargelycontrolledwhichaspectsof thecampaignsthepublicwouldbeabletosee.Nixonalsobelievedthatthenewsmedia hadaparticularaffinityforKennedyandcoveredhimoftenandinafavorablelight.The reportersthatfollowedKennedyaroundduringtheelectionbecamehisfriendsand admirers.Throughthedebatesandnewsmediacoverage,televisionlargelydecidedthe

1960campaign.

Intheelectionof1964,BarryGoldwaterandPresidentLyndonJohnsonviedfor thePresidency. 46 JohnsonchosetheMadisonAvenueadvertisingagencyofDoyleDane

Bernbachforhiscampaign. 47 Bernbach’sagencyhadorchestratedhighlysuccessful campaignsforVolkswagenandAvis.Goldwaterwentwithalesser-knowncompany calledtheLeoBurnettAgencyofChicago. 48

43 Jamieson, PackagingofthePresidency 158. 44 White,288-289. 45 Nixon,225. 46 Diamond,25. 47 Bates,122. 48 Jamieson, PackagingofthePresidency, 173. 15 Withtheaidofhisadvertiser,Johnsonwasabletorunaneffectiveadcampaign thatportrayedGoldwaterasanopponentofSocialSecurityandanadvocateofusingthe atomicbomb. 49 IntheinfamousDaisycommercial,alittlegirlplayedoutsideinafield ofdaisies. 50 Shecountedtotenandthenanatomicexplosionfilledthescreen.Lyndon

Johnson’svoicefilledtheairandcontendedthatthestakesweretoohighandifhuman kinddidnotloveeachother,everyonewoulddie. 51 Thecommercialonlyreceivedone dramaticairinganditimpliedthatBarryGoldwaterwouldbringaboutnuclearwar. 52

Thiscommercialsetaprecedentfornegativepoliticalcampaignadvertisements.

JohnsonsoughttousetheColdWarandthefearsurroundingittoshowthathe wasmostcapableofdefendingAmericaagainstcommunism.Goldwater’sopponentalso linkedhimtotheKuKluxKlanbecausetheyhadendorsedhiscandidacy,eventhoughin actualitythecandidatehadneverembracedthegroup. 53 However,Goldwaterhadvoted againsttheCivilRightsActof1964,duringatimewhenthemovementwasatitsapex.

Goldwater’sownactionsandthewayhisopponentportrayedhimmadehiman undesirableproducttovotingconsumers.

Theelectionof1968necessitatedthemorebrutalmodern-daytacticsof presidentialcampaignsbecausethreemenranforpresident:RichardNixon,Hubert

Humphrey,andGeorgeWallace. 54 Allthreecandidateshadrespectablehistoriesin publicservice.Thesimilarpastofthecandidatesmadeitdifficultforvotersto differentiatebetweenthethreemen.Thiselectionisalsoparticularlynoteworthybecause

49 Ibid,177-178. 50 JamesB.Twitchell, 20AdsThatShooktheWorld:TheCentury’sMostGroundbreakingAdvertisingand HowItChangedUsAll (NewYork,NY:CrownPublishers,2000.),156. 51 Ibid,157. 52 Ibid,158. 53 Jamieson, PackagingofthePresidency, 196. 54 Ibid,221. 16 ajournalistfollowedNixon’scampaignandwroteabookthatuncoveredthewaysin whichNixonpackagedandsoldhimselftotheAmericanpeopleasifheweresoapor cola. 55 JoeMcGinnis’sworkdemonstratesthedisparitiesbetweenpresidential candidatesandtheimagestheyportrayedtovoters.

NixonandHumphreybothattemptedtoboosttheirpopularitywithtelevision specialsfeaturingsuchcelebritiesofthedayasJackieGleason,JohnnyCarson,andBill

Cosby. 56 NixonalsoreliedupontheColdWarissueandtheWarinVietnamtogenerate supportforhimself. 57 Nixondistinguishedhimselfsufficientlyfromhisopponentsto wintheelection.Thiscouldbeduetoinlargeparttothe$6,270,000hiscampaignspent ontelevisionadvertisements. 58 Forthe1972election,NixonfacedGeorgeMcGovern.

Inthishotlycontestedelection,NixonattackedMcGovernasradicalandMcGovern counteredbyattackingNixon’sinabilitytowithdrawAmericafromtheVietnamWar.

Duringthiselection,NixoncreatedhisownadvertisingentitycalledtheNovember

Group,adecisionthatprovedsuccessfulbecausehewonthiselectionaswell,thistime byalandslide. 59

Nevertheless,RichardNixon’sparticipationintheWatergatescandalillustratedto theAmericanpeoplethatthePresidentwasnotabovebreakingthelaworlying. 60 The

VietnamWaralsogeneratedpublicscrutinyofgovernmentcredibility. 61 Thisnewfound distrustofthehighestpositioninAmericachangedthewaypresidentialcandidatesran theircampaigns.Inadditiontoportrayingcharacteristicsassociatedwithstrongand 55 JoeMcGinnis, TheSellingofthePresident (NewYork,NY:PenguinBooks,1969) 56 Diamond,25-26. 57 Boller,321. 58 Jamieson, PackagingofthePresidency, 196. 59 Diamond,289. 60 Ibid,329. 61 EdwinDiamondandRobertASilverman. WhiteHousetoYourHouse:MediaandPoliticsinVirtual America (Cambridge,MA:MassachusettsInstituteofTechnology,1995),viv. 17 competentleadership,candidatesalsohadtoillustratetheirabilitytobetrusted.Inthe

1976election,candidateshadtodeemphasizetheirroleaspartisanpoliticiansandshow theirpersonalcharacter.Inordertodothis,GeraldFordandJimmyCarterbrokewith traditionandappearedinadvertisementstogivepersonalappealstothepublic.

AsRichardNixon’sformerVice-President,Fordwasheavilyassociatedwith

Nixon,tohisdetriment. 62 Thepresidentialcontenderdidnotimprovehispopularityatall bypardoningNixonforhiscrimes.JimmyCarterfurtherattackedFordwithchargesof incompetence,wastefulness,andopposingsocialwelfareprograms. 63 Carteremphasized hisownmodestfarmingbackground,hardwork,andidentityasaSoutherner.Heplayed uphisfolksinessandfeaturedcommoncitizensinhiscampaignads. 64 Carteralso emphasizedhisBaptistfaith.BothCarter’snegativecharacterizationsofFordaswellas hispositiveportrayalofhimselfwereattemptstodepictimagesratherthanrealities.

Carter’svictorycameinspiteofFord’sattemptstoportrayCarterasarrogant,over religious,andambivalentonkeyissues. 65

Theroleofthemediainpoliticsincreasedsignificantlyinthe1980’s. 66 The electionof1980pittedincumbentJimmyCarteragainstformeractorandCalifornia

GovernorRonaldReagan.AnAmericancrisisandotherallegedfailuresofCarter characterizedtheelection.In1979,severalIranianshadtakenfifty-threeAmerican diplomatshostagetobargainforthereturnoftheShahofIran.Initially,Carterwasable tousethecrisisasarallyingpointthatgarneredhimpopularsupportforhishandlingof

62 Jamieson,PackagingofthePresidency.330. 63 Ibid,366. 64 Diamond,28. 65 Jamieson, PackagingofthePresidency, 363. 66 StephenBatesandEdwinDiamond. TheSpot:TheRiseofPoliticalAdvertisingonTelevision (Cambridge,MA:TheMITPress,1984),x. 18 theaffairandfocusedattentionawayfromhighinterestratesandinflation. 67 TheCarter administration’shandlingofafumbledattempttorescuethehostageslessenedthis popularity.

Moreover,abitterassaultonCarterduringtheDemocraticprimariesbyEdward

KennedyalsotookahugetollonCarter’sreputation.ThispavedthewayforReagan’s advertisingagainsthisopponent.BecauseKennedycausedsufficientdamagetoCarter’s image,Reagan’sadsdidnotneedtobeasovertlynegative. 68 Significantly,thiselection sawtheriseofseveralindependentgroupsthatwerenotdirectlyaffiliatedwitheither candidatethatsponsoredadssupportingtheirparticularcandidate.Manyoftheseads accusedCarterofsupportingabortionandbeing“softoncommunism,”amongother charges. 69 Incontrast,Reaganportrayedhimselfasstrongondefenseandcapableof steppingupthearmsracetocausethecollapseofcommunismintheSovietUnion. 70

JerryFalwell,theleaderoftheMoralMajority,campaignedagainstCarterandfalsely claimedthatthecandidatesupportedhomosexuality.

RonaldReagan’sspokespersonslimitedCarter’sabilitytorunonanegative campaignbecausetheyclaimedCarter’srecordlackedanythingpositiveandthus

Carter’sonlyoptionwasnegativity. 71 Thiswasdueinlargeparttohighinflation,rising unemployment,andCarter’sinabilitytoworkwithCongress. 72 TheIranianhostage crisisalsohurtCarter’srecord.HeattemptedtousehistenureasPresidentasproofof hiscapabilitytodothejob.CarterhadachievedseveralsuccessesinthePanamaCanal

67 Jamieson,, PackagingofthePresidency, 381. 68 Ibid,401. 69 JimmyCarter, KeepingtheFaith:MemoirsofaPresident (Fayetteville,AR: TheUniversityofArkansasPress,1995,1982),571. 70 Boller,357. 71 Jamieson, PackagingofthePresidency ,402. 72 Boller,355. 19 Treaties,theCampDavidaccords,andanenergyconservationpolicy. 73 Nevertheless,

JimmyCarter’saccomplishments,hisattemptstoportrayRonaldReaganasunsafe,and testimonialsbyfamousactorsonCarter’sbehalfwerenotenoughtoallowtheincumbent tomaintainthepresidency.RonaldReaganwoninalandslidevictory.

RonaldReagansoughttomaintainhispositionasPresidentinthe1984electionin whichheranagainstWalterMondale,JimmyCarter’sVice-President.Reaganhadhis critics.TheymaintainedhispolicyofReaganomicscateredtothewealthyandcreateda hugedeficitandthathehadfailedtomakeprogressinarmslimitation. 74 Mondale sufferedbecausehisopponentsbitterlyattackedhimintheprimariesandhewas associatedwithCarter’srecord.Reaganhadmorefundswithwhichtopurchase televisionairtimeandthisfactoredintotheoutcomeaswell.Reaganalsogenerated supportbyencouragingpatriotism.Hisadcampaignincludedthesong“GodBlessthe

USA”byLeeGreenwoodwhichproclaimed“…I’mproudtobeanAmerican,whereat leastIknowI’mfree,andIwon’tforgetthemenwhodiedandgavethatrighttome…”

Mondaleunsuccessfullyattemptedtomakethepolityfeeluncomfortableabout theconsequencesofReagan’sbudgetdeficits,thethreatoftheSovietUnionunderfour moreyearsofReagan,andtheinfluenceoftheso-called“ReligiousRight”oncourt justices. 75 Thereligiousright,ledbyReverendJerryFalwellandhisMoralMajority emergedasaprominentpoliticalentityduringthiselection. 76 Falwellclaimedthat

PresidentReaganwas“God’sinstrumentforrebuildingAmerica.”Religionwasa prominentfeatureoftheelectionwithfocusonsuchissuesasprayerinthepublic

73 Ibid,354-355. 74 Jamieson, PackagingofthePresidency ,446. 75 Ibid,449. 76 Ibid,453. 20 schools,abortion,andtaxcreditsforparentswantingtosendtheirchildrentoparochial schools. 77 Reaganhimselfproclaimedthatreligionandpoliticswereinseparableand criticized“modern-daysecularism.”GeorgeW.BushfamouslyadmiredReagan,and emulatedthemergingofpoliticalcampaignsandreligioninthe2000and2004elections.

In1988,Reagan’sVice-President,GeorgeBushsoughtthePresidencyagainst

MassachusettsGovernorMichaelDukakis.Bushwasabletocapitalizeontherecordof hispopularpredecessor.LikeReagan,BushportrayedthatAmericawithhimas presidentwouldbeautopiannationwithlittlecrimeandcommunalrelationships betweencitizens. 78 AsJohnF.Kennedyhaddone,Bushalsocreatedanimagebased uponhisserviceexperienceinWorldWarIIcombatthatdepictedhimasacommon

WorldWarIIveteranwhomovedtoTexastoraisehisfamily. 79 Bushomittedthefact thathewenttoTexastoworkintheoilbusinessandachievedsuccessandwealth.In anothercontrivance,GeorgeBushaskedhiswifetobemoreromanticoncamerainorder togeneratethesamekindofpublicityMichaelDukakisandhiswifeweregetting. 80

TheRepublicanPartyusedfeartacticsallegingthatDukakiswassoftoncrime andifheweretowin,Americawouldbeterrorizedandbecomeenvironmentally unsound. 81 ManyofBush’sadvertisementsagainstDukakiscontainedblatantlies. 82

Perhapsmostnotoriously,Massachusettshadafurloughsystemthroughwhichconvicted criminalscouldobtainweekendpassesfromjail.Oneofthesecriminals,WillieHorton,

77 Boller,371. 78 Ibid,460. 79 Diamond,29. 80 GeorgeBush. AllTheBest:MyLifeInLettersAndOtherWritings .(NewYork,NY:Scribner, 1999),394. 81 Jamieson,Jamieson, PackagingofthePresidency, 460-162. 82 Ibid,x. 21 escapedandrapedawoman. 83 Bush’sadsimpliedthattwohundredandsixtyeight murderershadescapedfurloughinMassachusettswhenonlyHortonhaddoneso. 84

GeorgeBushalsoreleasedanadvertisementthatshowedpicturesoftheBostonHarbor withsignsthatsay“Danger/RadiationHazard/NoSwimming.”Thesitewasactually nearanuclearrepairspace,butBushclaimedthatthewaterswereunsafebecause

Dukakishadnotusedhisroleasgovernortocleanthearea.Further,Bushimpliedthat

Dukakisopposedgunownershipbyprivateindividuals. 85 Dukakishadactually supportedguncontrolthatwouldnothaveaffectedsportsmen.

BothBushandDukakisutilizedthetalentsofMadisonAvenueadvertising agenciesandbothemployednegativecampaigntactics. 86 However,theunorganized systemofadvertisingusedbyDukakiscouldnotsuccessfullycounterthebarrageof chargesthattheBushteamthrewhisway.Dukakis’sownactionsdidnotimprovehis imageeither.Herodearoundinatanktoproduceaphotoopportunityforhiscampaign.

HeappearedsillyinthetankandBushusedthistoportrayhimasaweakleader.Bush wontheelection.

Nevertheless,in1988,GeorgeBushhadpromisedhewouldnotraisetaxes.He wentbackonhiswordbecauseofthepooreconomy.Thiscreatedanimageofdistrust hecouldnolongerovercome.BushtriedtorunonhissuccesswithstoppingSaddam

HusseinandthefactthattheColdWarendedduringhisterm. 87 However,thesetwo issueswerelargedetrimentstohissecondpresidentialattemptagainstBillClintonand

RossPerot.ThiswasbecauseaftertheinitialwaveofsupportforthefirstGulfWar,

83 Wayne,219. 84 Bates,viv. 85 Jamieson, PackagingofthePresidency, 477. 86 Wayne,212. 87 Jamieson, PackagingofthePresidency, 491. 22 Bush’spopularitydroppedtremendouslyduetohishandlingofthewar.Theendofthe

ColdWaralsousheredouttheneedforapresidentstrongonforeignpolicy.

BillClintonlearnedfromthemistakesofMichaelDukakisandemployedatactic ofhavingonlyonepersoninchargeofadvertisementstoavoidconfusionor contradiction. 88 Clinton’steambalancednegativeandpositiveadsinanattemptto appealdirectlytotheelectorate. 89 PositiveadsemphasizedClinton’shumblebackground ofbeingborninHope,Arkansastoawidowedmother.Manyofthenegativeads featuredclipsofBush.ThemostfamousadsincludedclipsofBush’sinvitationto“read mylips,nonewtaxes.”Bushdidraisetaxesandthishurthiscreditability.Becausethe advertisementsusedBush’sownwords,thecontentwasdifficultforhimtodefend.

Bushwashandicappedinthe1992electionbyhisactionsoftheprevious campaign.Votersrememberedthenegativityandtheywerenotopentomoreofthe same. 90 Becauseofthis,theincumbenthadadifficulttimeattackinghisopponent.

However,BushdidattackClintonaslackingintegrityandaslikelytoraisetaxes. 91

Clintonwasalsocalledadraftdodgerandaccusedofcommittingadultery.TheBush campaignfailedtouseenoughadsthatportrayedthepositiveaspectsoftheircandidate.

Clintonemphasizeddomesticissuesandthisprovedtobethesuccessfulstrategy. 92

Inthemid-1990,’spoliticianshadlongagosolidifiedtheimportanceoftelevision advertising.Thismediumwasconstantlyofferingnewoutletsforcandidatestospread theirmessage.RossPerotannouncedhiscandidacyforthepresidencyontheLarryKing

88 Ibid,491 89 Ibid,493. 90 Ibid,49. 91 Ibid,503-505. 92 Ibid,500. 23 Liveshow. 93 Inthe1992election,allthreecandidatesappearedonMTV. 94 Even televisiontalkshowswerenotimmunefrompoliticaldebate. 95 Famously,BillClinton appearedontheArsenioHallShowandworesunglasseswhileplayingthesaxophone.

The1992electionchangedpresidentialcampaignsinmanyways.BillClinton largelycampaignedonpopularentertainmentshowssuchasLarryKingLive,Good

MorningAmerica,andtheArsenioHallshow. 96 Despitehispreviousopinionthatan appearanceonsuchshowsbythePresidentwouldbedistasteful,Bushcopiedthis strategy.EntertainmentnewsmediasuchasLarryKingLiveandcomparableshows allowedcandidatestobypasstraditionalnewsoutletsandgaindirectaccesstothevoters.

Thethirdpartycandidate,RossPerot,almostexclusivelyrelieduponthesetypesof showsforhiscampaigning.Thehighnumberoftelevisionappearancescreatedaneed forcandidatestohave“handlers.” 97 Officiallycalledcommunicationspecialistsorpublic relationsconsultants,theseindividualscoachtheirclientsonhowtobehaveoncamera.

Thepresidentialcontestin1996betweenincumbentBillClintonandBobDole witnessedtheemergenceoftheinternetinpoliticalcampaigns.Politicsevolvedintoa newformofentertainmentforthemassesviatalkradio,twenty-fourhournewschannels, andtabloids. 98 Withtheabundanceofmediaoutletsdedicatedtopolitics,italmostseems likethecampaignseasonneverends.Inthenewtechnologicalage,votershadaccesstoa myriadofinformationthattheynevercouldhaveimaginedbefore.Popularityofthe internetcreatedaseeminglylimitlessnewoutletforpresidentialcampaigns.However,

93 Diamond,,viv 94 Jamieson,Jamieson, PackagingofthePresidency, xxiii. 95 Ibid,xiii. 96 Diamond,2. 97 Ibid,108-109. 98 Ibid,x,xii. 24 thenewmediumalsoallowedanonymousentitiestodisseminaterapidlyinformationthat couldpotentiallydamageacandidate’simagewhethertrueorfalse.BillClintonranan effectivecampaigninthenewinformationageandwonre-election.

The2000electionpittedVice-PresidentAlGoreagainstGeorgeW.Bush,theson offorty-firstPresidentGeorgeH.W.Bush.AlGoreranonhisaccomplishmentsas secondincommandtoBillClinton.TheClintonyearshadwitnessedadecreaseinthe deficitandathrivingeconomy.Unfortunately,forGore,RepublicanshighlightedBill

Clinton’sindiscretions,andthoughClintonhimselfremainedpopular,thisnegatively affectedGore’scampaign.GorewaitedtoolatetodistancehimselffromClinton’s reputation.ThoughnegativecampaigningbyhisopponenthurtGore,theVicePresident alsofailedtofosterapositiveimageforhimself.HispromisestosaveSocialSecurity andhisattemptstobenefitfromfearoverenvironmentalissueswerenotenoughto produceavictory.

TheBushcampaignmachinedidsomethingverynoteworthyandadvertisedBush asabrand.Stickersandbuttonsthatsimplysaid“W”cametorepresentthemanaiming tofillthejobhisfatherhadpossessedeightyearsprior.LikeJimmyCarterbeforehim,

BushportrayedhimselfasaWashingtonoutsider,andlikeCarter,Bushmetwithagreat dealofbadpublicityduringthecampaign.Bushhadbeenaknownalcoholicpriortohis self-proclaimedreligiousconversionlateinlife.Bush’ssordidpastcouldhavehurthis chances,butinsomeways,itprovidedhimwiththeopportunitytoevokehisreligion frequentlythroughoutthecampaign.BushclaimedthathisfavoritebookwastheBible andJesusChristwashishero.LikeotherpreviouscandidatessuchasBryan,Carter,and

Reagan,Bushappealedtoreligiontogainsupport.TheChristianCoalitionsupported

25 BushandhelpedhimwintheRepublicanPrimary.SomehadalsoaccusedBushof benefitingfromagreatdealofnepotism,especiallypertinenttoanextendedabsencehe tookfromhisNationalGuardDutyservice.Inarathercontroversialfinish,inanother waysimilarto1896duetothediscrepancywiththepopularvote,Bushassumedthe presidencyinJanuary2001.

TheframersoftheUnitedStatesopposedfactionalpoliticsandhopedforagroup ofintelligentandrespectablementochoosethenation’sleaderinastatelymanner.But byonlythesecondelectioninthehistoryoftheAmerica,thisutopianidealwasquickly puttoanend.Thetacticsofpresidentialcandidatesevolvedovertheyears,butmanyof themostimportantdevelopmentsoccurredinthetwentiethcenturywithadvancesin technologyincludingradio,movies,andtelevision.Themassmediaoutletscateredto largeaudiencesandmadepoliticsseemrelevanttotheeverydaylivesofAmericans.

Presidentialhopefulssatatthethresholdofsuchanenormousamountofpowerthatthey wereoftenwillingtopackagethemselveslikeproductsand,intheprocess,denigratethe reputationsofthosewhostoodbetweenthemandtheWhiteHouse.

26 CHAPTER3

THERISEOFTHECHRISTIANRIGHT

Religiousandmoralissuesdominatecontemporarypoliticsandsociety.Many

Christiansbelievethatsecularsocietyiswagingafigurativeculturalwaragainst

ChristianityinAmerica.Amyriadofsecularists,however,believethatcertaingroupsof

Christiansareunfairlydominatingthepoliticsoftheday.Onepointthatlackscontention isthatevangelicalChristianshavegainedapowerfulvoiceinmodernsociety.Protestant

ChristianshavebeenapredominantforceinAmericanpoliticssincetheearliest settlementsintheNewWorld,buttheirinfluencehasexpandedandbecomemore powerfulinthelatetwentiethcentury.Aseriesofreligiousrevivalsthatmanyhistorians labeltheSecondGreatAwakening,laidthefoundationfortoday’spoliticallyactive evangelicalChristiansknownasthe“ReligiousRight.”

ReligionhasalwaysbeenanimportantfactorinAmericanpoliticsandits importancepersistedthroughouttheFoundingoftheUnitedStatesandbeyond.

Nonetheless,manyProtestantreligiousleadersfeltthatEnlightenmentthinkingand morallaxitythreatenedbothChristianityandtheirownplaceinsociety.Thisconcern, coupledwithothermotivatingfactorssuchassocialproblemslikealcoholuseandabuse, gambling,dueling,andthepoortreatmentofwomen,childrenandthepoor,causedthese leaderstobeginaseriesofreligiousrevivals,latertermedGreatAwakenings,aimedat inculcatingChristianityintothefabricofeverydaylife.Thesecondcycleofthese revivalsemphasizedtheconceptofusingreligiontobringaboutsocialreform.This paradigmshifttransformedAmericansocietyandhadconsequencesthatareespecially salientinmodernpolitics.

27 ReligiousPuritansimmigratedtotheNewWorldintheearlyseventeenthcentury inordertoseekahaveninwhichtheycouldpracticetheirownformsofChristian orthodoxy. 99 AlthoughacommonmythprevailsthatclaimsPuritanscametoAmericato seekfreedomfromreligiouspersecution,oncesettledintheEnglishcoloniesthey establishedstrictsocialcodesandusedthelawtoharassandcastigatedissenting religiousgroupswholivedamongthem.Anglicanismwastheestablishedchurch.

Religioninfluencedthehappeningsofeverydaysocialandpoliticallife.Therewasno popularconceptionofaseparationbetweenChurchandState. 100 Otherdenominations suchasBaptists,Lutherans,QuakersandCatholicssettledinvariousregionsthroughout thecoloniesaswell.Overtime,competingdenominationsgaveworshippersoptions. 101

Inordertolivemorefreely,manyparishionerschosetomovetomoretolerantregions anddenominations.Bythe1680’schurchesbecamevoluntaryentitiesthatcitizenschose tojoinonlyiftheywantedtodoso.

Inthe1730’sand40’s,religiousleadersinAmericaperceivedagreatthreatto

Christianityintheformofdeclension,orthedeclineoforthodoxyduetotheliberalismof theday. 102 Thisthreatstemmedfromthepopularityofdissentingreligiousgroupsand thecultureofreasonandlogicpropagatedbytheEnlightenment.Religiousleadersinthe

GreatAwakeningpromotedtheidealsofCalvinismandwagedwaragainstArminianism, whichrejectedtheideaofpredestinationandcontendedthathumanbeingshave unfettered,unbiasedfreewillandthusareabletodeterminetheirownsalvationby

99 MarkA.Noll, ReligionandAmericanPolitics:FromtheColonialPeriodtothe1980’s (NewYork, NY:OxfordUniversityPress,1990),20. 100 Ibid,21. 101 Ibid,22. 102 BarryHankins, TheSecondGreatAwakeningandtheTranscendentalists (Westport,CT:Greenwood Press,1960),6. 28 choosingtoconverttoChristianity. 103 ThedesirestoestablishChristianity’sdominant placeinAmericansocietyandtocountercontemporaryliberalideologyledtotheFirst

GreatAwakening.GeorgeWhitefieldandJonathanEdwardswerethevanguardsofthis religiousphenomenon,whichlastedfromapproximately1739to1744. 104

Allegedcausesofreligiousdecline,bothrealandperceived,werenumerous.The

AmericanRevolutionwasaseriousimpedimenttothespreadandpracticeofChristianity duringthelateeighteenthcentury. 105 Thisistruebecauseofseveralfactors.First, combatwagedintheWarofIndependencedestroyedamyriadofreligiousstructures.In addition,politicalaspectsofthewaroftendividedpreachersandcongregations.These factorsleftmanychurchgoerswithoutplacestoworship.Anotherconsequenceofthe

Revolution,Americanwestwardexpansion,whichBritainhadoutlawed,becamepossible afterindependence.Between1790and1850,aroundamillionAmericansmigratedwest, leavingbehindtheirpreachers,churches,andallvestigesoforganizedreligion. 106

AnotherthreattoAmericanChristianity,religiousskepticism,becamea prominentfeatureofaristocratic,educateddialogue. 107 Protestantismpromoted educationasavehiclethatChristianscouldusetostudyreligion. 108 Ingeneral,common

AmericanswithagrarianbackgroundswerenotfamiliarwithcontemporaryEuropean intellectualthought. 109 However,widespreadliteracyandafocusoneducationhadthe unintendedconsequenceofallowingthewealthyandeducatedtoaccessmodesof

103 Hankins,13. 104 DarrettB.Rutman, TheGreatAwakening:EventandExegis (Albany,NY:JohnWiley andSons,1970),1-2. 105 Hankins,2. 106 Hankins,3. 107 HenryF.May,The EnlightenmentinAmerica (NewYork,NY:OxfordUniversityPress,1976),116- 132. 108 Ibid,35. 109 Ibid,xviii. 29 thinkingandlearningthatquestionedreligiousdogma.

ThoughmanyoftheFounderssubscribedtoChristianbeliefs, 110 someofthe foremostAmericanthinkersandpoliticianswereallfamiliarwithliteraturefromthe

EnlightenmentandthecultureofReason.ThomasJeffersonwasavocaldeist. 111 Deism isabeliefsystemthatpositedGodasasortofwatchmakerwhocreatedtheEarthand thenleftittooperateaccordingtothelawsofnature. 112 Althoughmosteducated,upper classAmericanswereawareofdeism,andsomeascribedtothisbeliefsystem,itwasnot aprevailingideology.Nevertheless,manyProtestantministersfearedthatdeismwould eliminatebiblicalChristianity. 113 Preachersfrequentlywarnedtheircongregationsabout deists. 114 Newandcompetingbeliefssystemsthreatenedthestabilityoftraditional

Protestantismandpromptedthereligiouscommunityintoaction.

AnotherconcernthatwaspresentintheyearsleadinguptotheSecondGreat

Awakeningwastheprevalenceof“morallaxity.”Luxuryandmaterialismwere rampant. 115 Prostitutionwasarecognizedproblem.Streetcrimehadbeenontherise.

Theconsumptionofalcohol,dueling,andalackofobservanceoftheSabbathwere concerns. 116 ManyProtestantsharshlycriticizedtheinstitutionofslaveryasimmoral. 117

Inaddition,membersoftheclergyfearedthedeclineoftheirimportanceinsociety. 118 At thispoint,theyhadlimitedauthorityandanindifferentlaitysometimesignoredthem.

110 MichaelNovakseekstochallengethehistoricalportrayalofthefoundersasbeingpredominantly secularinhisbook, OnTwoWings:HumbleFaithandCommonSenseattheAmericanFounding. San Francisco,CA:EncounterBooks,2002. 111 EdwardCraig,ed, RoutledgeEncyclopediaofPhilosophy (NewYork:NY:Routledge,1998),855. 112 Mays,122. 113 Hankins,3. 114 Mays,38. 115 Ibid,32. 116 Hankins,16. 117 Ibid,74. 118 Mays,48. 30 Preachersviewedtheprevalenceofimpiousbehaviorasthreatening,butusedittotheir advantagewhentheyplayeduponsinners’feelingsofguiltandappealedtoemotionin ordertoengenderreligiousconversionsmadetoavoideternaldamnation. 119 Tobesure, thisreapedspiritualrewards,butitalsoensuredvitalrolesfortheclergywithinsociety.

AftertheratificationoftheAmericanConstitutionprovidedforthefreeexerciseof religionandpreventedthefederalgovernmentfromencouragingreligiouspractice, preachersfelttheyneededtolaunchasecondcrusadetoreawakenreligiouszealinthe

UnitedStates.

ThecombinationofthesefactorscreatedanxietythatledmanyAmerican

Protestantpreacherstobeginasecondseriesofrevivalsthatwaxedandwanedfrom approximately1800to1858.Thereligiousfervorinspiredbytheserevivalsbecame knownastheSecondGreatAwakening.Theupsurgeinreligiousrevivalismregenerated interestinChristianityintheshorttermandledtolong-termsocialandpoliticalactivism thatmanyChristiansstillpracticetothisday.CharlesG.Finneywasaleadingproponent ofChristianrevivalismandthekeyfigureoftheSecondGreatAwakening. 120 He popularizedthepreviouslydisfavoredconceptofrevivalsandchangedtheperceptionof themfrombeingoverlyemotionalwesternfrontierexperiencesintoapracticethat becameubiquitousthroughoutthenation. 121 FinneyshapedtheSecondGreatAwakening andlaidthefoundationsforthesocialactivismthatitusheredinbecausehepromotedthe

Arminianconceptofindividualchoice. 122 Finneybelievedthatforsinnerstoreceive

119 Hankins,5. 120 Ibid,16. 121 Ibid,17. 122 Ibid,44. 31 salvation,theyhadtorepentandlivetheirlivesinsuchawaytopleaseGod. 123 In

Finney’searlydaysofreligiouswork,otherrevivaliststhoughthisideologyandtactics wereextreme. 124 Nevertheless,hiscriticseventuallyadoptedFinney’sapproachbecause ofitsprovensuccessrate. 125

Forthereligiousaspectsalone,theSecondGreatAwakeningwasanimportant factorinAmericanhistory.However,itssocialandpoliticalimplicationsextendfar beyondtheperiodoftherevivalsandconversionstheyproduced.Religiousleadersand averagepeoplecametobelievethatGodwasabenevolententitythatwouldnot arbitrarilychooseaselectgrouptoreceivesalvation.RevivalismrejectedtheCalvinist conceptofpredestination. 126 ThedoctrineofArminianism,whichgainedenormous popularitythroughtherevivals,heldthatGodendowedmanwithfreewillandmanwas thusresponsibleforhisownsalvationthroughconversionbutalsogoodworks. 127 This ideologytranslatedintotheemphasisontheimportanceofindividualswhocouldfoster changeintheirownlivesaswellasencouragingsocialreformthatcouldinturnaffect thelivesofothersaswell.AdemocratizationofChristianityoccurred. 128 Thisallowed anyoneandeveryonetoparticipateinreligiousactivityandinfluencesocialreformif theychosetodoso.

ParticipantsinthereligiousmovementopposedCalvin’sideaofpredestination.

TheirbeliefthatonecouldachieveredemptionthroughgreatworksonEarthmotivated

123 CharlesG.Finney, LecturesonRevivalsofReligion (Cambridge,MA:TheBelknapPressofHarvard UniversityPress,1960.),117. 124 Hankins,45. 125 Ibid,46. 126 TimothySmith, RevivalismandSocialReforminMin-Nineteenth-CenturyAmerica (Nashville,TN: AbingdonPress,1955),97. 127 Ibid,92. 128 NathanO.Hatch, TheDemocratizationofAmericanChristianity (NewHaven,CT:YaleUniversity Press,1989.) 32 themtosecurethesalvationofthemassesbylegislatingmorality.Becausepopular religioussentimentnowheldthatGoddidnotpredeterminehistory,manrealizeda responsibilitytoperformbenevolentactstofosterGod’sgoodwillduringlifeonEarth andafterdeath.Thisresponsibilitymaterializedinsocialreformthatessentiallyaimedat legislatingmoralityeitherbyjudiciallaworbythelawsofsociety’smores.Itisironicto notethatinatimewhenProtestantswereembracingtheconceptoffreewill,theychose toattempttomakeslawsthatwouldineffectlimitthepracticeofindividualself- determination.

TheProtestantmovementaimedatconvertingAmericanstoChristianitygained momentumfromagenuinedesiretosharetheopportunityforsalvationwithallwho wouldacceptit.PreachersdedicatedtheirlivestoChristianizingAmerica.TheSecond

GreatAwakeningasaprocessservedasaforcethatconnectedthewesternfrontierto urbanAmerica.TherevivalssolidifiedanAmericanidentityandproducedacommon

Americanexperience.Also,thenovelconceptthathistorywasnotforeordainedserved asamotivationforthereligioustoencouragepiousbehaviorinordertoavoid punishmentsrenderedinthislifetime,notonlyafterdeath.Onepurposeoftherevivals wastotrainAmericanstobehaveinsuchawaythatwouldpleaseGodsothathewould inturnbestowhisgoodfavoruponAmericaasawhole. 129 Thisideologywas particularlysalientduringtheWarof1812.ManyAmericansopposedgoingtowarwith theirformermothercolonybecauseofEngland’sreligiousendeavors.Englandwasa countrythatledeffortstoChristianizeitscolonieswithamultitudeofmissionaries. 130

TheEnglishalsoardentlyopposedFranceduringaperiodwhenAmericansviewed 129 WilliamGribbin, TheChurchesMilitant:TheWarof1812andAmericanReligion (NewHaven,CT: YlaeUniversityPress,1973),142. 130 Ibid,41. 33 NapoleonasbeingtheAnti-Christ. 131

AthirdmotivationfortransformingtheperceiveddepravityofAmericancitizens wasawidespreadadherencetopostmillennialism. 132 Thisbeliefsystemheldthatthe worldwasdrawingeverclosertotheinevitablereturnofJesusChristsothathecould embarkuponhis1,000yearreign.Millenariansbelieveditwastheirdutytomold

AmericaintoaplacesuitableforandacceptabletotheSonofGod.Toanextent, revivalscouldappealtoemotionandmotivatesinnerstorepentandactivelypromote acceptableChristianbehaviorinsociety.However,byfosteringapoliticalandsocial culturethatemphasizedconformityandcontrol,conceivably,millenarianscouldbroaden theiraudienceandappealtoman’sdesiretofitinratherthansimplyappealingtobeliefs andmotivationsthatareoftenveryprivateandindividual.

Inasmuchashumankindisacomplicatedanddiversespecies,surelymotivations stemmedfromasundryarrayofcauses,notallofwhichwerereligious.Aplausiblebut disturbingmotivationfortherevivals,oratleastafortuitousconsequenceoftherevivals, wastheestablishmentofasocialcodeofbehaviorthroughreligiouspractice,predicated uponthefoundationoffreewill.TheinfantAmericannationwasaplaceofuncertainty andgreatstress. 133 Religionservedaroleofprovidingstabilityforthecommoncitizens duringtroubledtimes.Italsoservedtheroleofprovidingorder.Inacountryfoundedon theprinciplesoffreedomandinanationthathadrecentlyrevoltedagainstauthority,it wasdifficulttoimposeandenforceastrictgovernmentlawcodebecauseitmightseem hypocritical.Thegovernmentneededawaytopossesssocialcontrol,butcouldnot

131 Ibid,55. 132 JohnB.Boles, TheGreatRevival:BeginningsoftheBibleBelt .(Lexington,KY:TheUniversityof KentuckyPress,1972),6-7. 133 DonaldG.Mathews,“TheSecondGreatAwakeningasanOrganizingProcess,1780-1830:An Hypothesis,” AmericanQuarterly 21(Spring1969):27. 34 strictlydelegatewhentheyhadopenlydefiedBritainandbrokenaway.Thereligious conceptsofpersonalsalvationandmoralresponsibilityinpopularcultureproduceda rubricbywhichmembersofsocietycouldjudgetheirpeers.Thus,individualswould behaveaccordinglywithoutgovernmentproddingandinterferenceinordertobe accepted.

PaulE.Johnson,in AShopkeeper’sMillennium ,offersanothertheoryof revivalismasaformofsocialcontrol.Johnsoncontendsthattheownerclassesof

Americaencouragedreligiouspracticeandsocietalconstraintsontheworkingclassesin ordertofosterconditionsmostamenabletoproductivityandprofits.Basedonthe theoriesofEmileDurkheim,Johnsonpositsthatafreesocietyneedsreligionbecauseit lacksfixedranksthatkeepsocietyincheck.Godservesasthegreatestmotivatingfactor toproduceself-restraintinasocietythatlackslegislatedcodesofconduct.Therevivals providedtheframeworkthatinculcatedreligionandthefearofdispleasingGodinto societyandproducedtheresultsofconformityandgoodbehavior.Sundayschool,which developedduringthistime,alsoservedasameanstoindoctrinatemoralityintothelaity andestablishtheimportanceofmannersandconformitytoreligiousdogmaandmores.

WorkersattendedchurchonSundays,generallyasarequirementofemployment.The samepeoplewhosupervisedworkersatthejobsiteofteninstilledthemwiththe importanceofdutyandworkinchurchservices. 134 Millownersandbusinessmenalso paidrevivalpreacherstocometotheirestablishmentsandpreachtotheworkers.The motivationforthiswastotrainworkerstoforegonegativebehaviorssuchasdrinkingand

134 ChristopherClark, TheRootsofRuralCapitalism:WesternMassachusetts,1780-1860 (Ithaca,NY: CornellUniversityPress,1984),166-167 35 gamblingthatcouldaffectperformanceatwork. 135

Therevivalismandreligiousfervorspawnedsocialmovementsaimedatending establishedpracticesdeemeddispleasingtoGod.Tobesure,varioussocialmovements hadexistedbeforetheSecondGreatAwakening.However,upuntilthispoint,eighteenth centurysocialreformmovementsweredisappointing.136 Bythenineteenthcentury, protestmovementshadbecomenational,long-termcauses.Theupsurgeinthe mobilizationofcitizensforsocialcausesdirectlycorrelateswiththeincreaseofrevivals andbeliefinfreewilldoctrine.Thenumberofbenevolencesocietiesincreasedduring thistime.Theyperformedhumanitarianfunctionsthatassistedthepoor,handicapped, anddowntrodden. 137 Moralsocietiesattackedprofanity,breakingtheSabbath,dueling andlotteriesamongothersins. 138 Themostnotablereformmovementsofanti-slavery andabolition,women’srights,aswellastemperanceandprohibitionhadtheir foundationsinthisperiodaswell.

SouthernstateswereawareofthereligiousenthusiasmoccurringintheWestand eagerlyawaitedtheemergenceofrevivalism. 139 Revivalistsmademanyunsuccessful attemptstocreateaseriesofwidespreadpopularrevivalsintheSouth,untilacamp meetingatCaneRidge,Kentuckyfinallycreatedtheimpetusforrevivalismthere. 140 One ofthegreatestcontemporarymoralconcernsinthisregionwastheinstitutionofslavery, andthereligiousfervorheightenedthedebate.Anti-slaveryproponentsandabolitionists soughttoendthissystemofforcedlaborthatwasasulliedstainontheAmerican 135 Hankins,52. 136 MichaelP.Young,“ConfessionalProtest:TheReligiousBirthofU.S.NationalSocialMovements,” AmericanSociologicalReview 67(October2002):660. 137 CharlesRoyKeller, TheSecondGreatAwakeninginConnecticut (NewHaven,CT:YaleUniversity Press,1942),162. 138 Ibid,147. 139 Boles,51. 140 Ibid,64. 36 reputation.Arminiandoctrinefocusedontheimportanceoftheindividualandtheidea ofchoice.EnslavedAfricanAmericanswereagroupthathadnoindividualityorchoice.

MostSouthernersviewedslavesaspiecesofpropertytoworkorbesoldasthoughthey werelivestock.AdvocatesofabolitionbelievedthatGodcreatedallmenequally,and thusnomanshouldownthedeedtoanothermanasthoughhewereapieceofriverfront property.

Manyabolitionistsoranti-slaveryproponentssecretlytaughtslaveshowtoread andpreachedChristianitytothem.Opponentsofslaverybelievedtheinstitution contradictedGod’steachingsoflove,purity,andequality. 141 ManyAmericansbelieved thatthepracticeofslaverydispleasedGodandwouldthusgarnerconsequencesfor

Americaasanation.ThepracticealsowasunfavorablebecauseitmadeAmericaan unsuitablelocalityforChrist’sreturn.

ReverendTheodoreDwightWeld,oneofthemostvocalanti-slaveryproponents, promotedrevivalismandtraveledwithCharlesG.Finneyontherevivalcircuit. 142 He andhiswifeAngelinainterviewedslaveholders. 143 Theyalsopouredthroughsouthern newspaperstofindaccountsofslavemistreatment.Weld’sextensiveresearch culminatedinapamphletentitled AmericanSlaveryAsItIs:TestimonyofaThousand

Witnesses .ThisworksoughttocreatedialogueandgeneratemomentumforWeld’s cause.Inthispamphlet,Weldrecountedthehorribleconditionsunderwhichmasters forcedtheirslavestolive.Heattackedtheargumentsofferedbyslaveholdersindefense oftheirlaborpractices.Aselectionofslavesgottheopportunitytohavetheirvoices

141 Smith,205. 142 Hankins,90. 143 TheodoreDwightWeld, AmericanSlaveryAsItIs:TestimonyofaThousandWitnessess (NewYork, NY:ArnoPressandtheNewYorkTimes,1968),1. 37 heardthroughthepenofTheodoreWeld.Hehumanizedtheircauseandimplored readerstoimaginethemselvesortheirlovedonesaspiecesofchattelpropertyarbitrarily robbedofindependenceandfreedomsothatanothermancouldprofitattheexpenseof theirhealthandhappiness.Weldbelievedthatallmenwereequalinasmuchtheywere allsinnerscreatedbyGod.Heworkedtirelesslytopopularizetheanti-slaverymovement andhetrainedotherprominentmembersofthemovementwhosucceededhim.

Slaveholdersusedamyriadofdefensesformaintainingtheinstitutionofslavery, butbecausemostargumentsagainstslaverywerereligiousandmoralinnature,religion becametheirpredominantjustification. 144 Theslaveholdingethicsodeeplypermeated southernsocietythattheverypossessionofslavesbecameadefiningcharacteristicof one’smoralandeconomicstatuswithinacommunity.Thedefinitionofasouthernman includedthequalificationthatonetreatedtheirslaveshumanelyandperformedallduties requiredofagoodmaster. 145 Thoughsomemasterswerehesitanttoequiptheirslaves withskillsnecessarytopracticereligion,suchastheabilitytoread,othersbelievedthat slaverywasaninstitutionthroughwhichtheycouldChristianizeAfricans.

SouthernslaveholdersturnedtotheBibleinordertoillustratethatslaverywasan acceptableChristianpractice. 146 Accordingtotheirdefense,thebookofGenesis indicatedthatslaverywaspermissiblebecauseitsaidthatAbrahamhadslavesand servantswithinhishouseholdandthathehadmadeacovenantwithGodswearingto protectthem.InthebookofDeuteronomy,proslaveryproponentsarguedthatGodhad orderedtheIsraelitestokeepslaves.SlaveholdersalsosawthecurseplaceduponHam

144 EugeneGenovese, TheMindoftheMasterClass:HistoryandFaithintheSouthernSlaveholders’ Worldview (NewYork:CambridgeUniversityPress,2005),473 145 Ibid,365-366. 146 Ibid,475. 38 byhisfatherNoahasbeingajustificationofslavery.Hamhadwitnessedhisfatherina drunkenstateofundressandhisconductthereaftercausedNoahtocurseHam’sson

CanaanandhisfuturedescendantstobeservantsofShem.Proslaverydefendersalso pointedoutthatGodorJesusdidnotcondemnthepracticeofslaveryanywhereinthe

Bible.EugeneGenovesepointsoutthatduetothesemultipleinstanceswheretheBible ostensiblysupportsslavery,southernslaveholdersseeminglyhadastrongerBiblical defensethandidtheirnorthernadversaries.

TheCivilWarwastheultimateconsequenceoftheslaveryissue.TheCivilWar wasareligiouswarandaconsequenceofBiblicaldebatesoverthemoralityofslavery. 147

BothsidesreadthesameBibleandascribedtothesamereligion,yeteachsidedrew largelydifferentinterpretationsofwhatthosewordsmeant.Northernabolitionistsand

SouthernslaveholdersbothbelievedthatGodordainedtheirpositionandthattheBible justifiedit.WhentheSouthlostthewar,manySouthernersbelievedthiswasbecause theyhaddispleasedGod.BitterreligiousdivisionsovertheequalityofAfrican

AmericanspersistedintotheReconstructionperiodandbeyond.

Afterthewar,manyProtestantreligiousdenominationsaidedblackfreedman. 148

Northerndenominationsformedmissionarysocietieswhoseobjectivesweretotravel southandhelptomitigatethecircumstancesnewlyfreedformerslavesfacedinahostile environment.TheirultimategoalwastotransformAfricanAmericansintoproductive

Christiancitizens. 149 Thesereligiousreformersidealizedanegalitariansocietywhere blackandwhiteAmericanscouldlivetogetherpeacefully.Theysoughttocreatethis

147 MarkA.Noll, TheOldReligioninaNewWorld:TheHistoryofNorthAmericanChristianity (Grand Rapids,MI:WilliamBEerdmansPublishingCompany,2002),109. 148 EdwardJ.Blum,Reforging theWhiteRepublic:Race,Religion,andAmericanNationalism ,1865-1898 (BatonRouge,LA:LouisianaStateUniversityPress,2005),51. 149 Ibid,52. 39 societybyeducatingtheformerslavesandencouragingfeelingsofunitybroughtabout bywhitecitizensworkingandsufferingwithblackcitizensinordertohealasanation.

Unfortunatelyandtragically,SouthernersheldsteadfastlytotheirracistideologyandJim

CrowlawspreventedequaltreatmentofAfricanAmericansuntilamuchlatertime.

Women,whoatthistimethegovernmentdisenfranchisedpoliticallyand economically,hadplayedacrucialroleintheabolitionmovement. 150 Traditionalgender rolesdictatedthatwomenweretobesubservientmodelsofobedienceanddomesticity.

Menexpectedwomentodotheirpartinfamiliesandsociety. 151 However,becausemale societytypicallyviewedwomenasthemoralcenterofafamily,itbecamesocially acceptableforwomentoengageinreligiouslydrivenbehavioraimedatproducingsocial change. 152 Menviewedfemalesasthemoralbeingsinahouseholdandthuswomenwere ablegraduallytogainpowerandimportanceinsocietythroughreligiousinstitutionsand moralwork.Womenhadtheopportunitytoengageinimportantsocialworkvia benevolencesocieties.

Womenworkedalongsidementogarnersupportfortheanti-slaveryandabolition movements.Byworkingforacausethatdebunkedapreviouslyheldnotionandcauseda paradigmshiftinnationalthinking,womenbegantoapplythesenovelidealsof individualfreedomandchoicetotheirownpositionswithinsocietyandwithintheirown households.Womenwerefightingtoendtheoppressionofslaveswhiletheythemselves livedwithintheconfinesofadowntroddenstatus. 153 Thewomen’smovementwasa

150 Hankins,119. 151 CraigH.Roell, ThePianoinAmerica,1890-1940 (ChapelHill,NC:TheUniversityofNorthCarolina Press,1989.),24-25. 152 Hankins,119. 153 BarbaraLeslieEpstein, ThePoliticsofDomesticity:Women,Evangelism,and TemperanceinNineteenth-CenturyAmerica. (Middletown,CT:Wesleyan 40 logicalconsequenceofthefeminineacquisitionofmoralauthorityandthesimilarities betweenthestatusofslavesandwomen.RevivalismproducedtheideathatGodhad createdallmen,women,andracesequally,andthatallcouldrepentequally.

Thewomen’srightsmovementstemmedfromthespiritofequalityintroducedby theSecondGreatAwakening.TheodoreWeld’swifeAngelinaandhersisterSarah

Grimkeweretwovocalopponentsofslaverywhotransitionedtochampioningwomen’s rightscausesaswell. 154 SarahGrimkerefusedtoacceptmisinterpretedBiblical justificationforfemaleoppression. 155 Shebelievedmisconceptionsaboutthevalidityof amaledominatedsocietystemmedfrommisinterpretationofreligioustext.Shewrotea collectionoflettersinwhichshedefendedanegalitariansociety.GrimkequotedBiblical scripturethatillustratedthatGodmademanandwomaninhisownimageandgavethem bothcontroloveralllandandoceancreatures.

Thereligiousrolesofwomeninthenineteenthcenturywentfurtherthansimply allowingforafemininesenseofindependenceandmoralauthorityinamale-dominated society.Thisnewlyobtainedfemalepowergavewomenaplatformonwhichtodictate theactionsofmen.Temperancewasanextensionofanewsenseoffemale empowermentandreligiousconcernsoftheday.Thoughconcernsaboutthe consumptionofalcoholpredatednineteenthcenturyrevivalism,1826markedthe conceptionofanational,religiousbasedmovement.156 TheWomen’sChristian

UniversityPress,1981),6. 154 Hankins,111. 155 SarahGrimke, LettersontheEqualityoftheSexesandOtherEssays (NewHaven,CT:YaleUniversity Press,1988),111. 156 ErnestH.Cherrington, TheEvolutionofProhibitionintheUnitedStatesofAmerica. (Montclair,NewJersey:PattersonSmith,1969),89. 41 TemperanceUnionplayedahugeorganizingroleinthetemperancecampaign. 157

Womenwitnessedmaleunemployment,familialneglect,andimpiousbehaviorbymale householders,andwantedtocurtailthisconductbyoutlawingardentspirits.Thisaction culminatedwiththeProhibitionmovementandtheratificationoftheeighteenth amendmentin1919thatbannedthemanufacturingandsaleofalcohol.Becausemen viewedwomenasmoralagentsofcontemporaryAmericansocietyandbecauseofthe prominentfemalevoiceofauthority,womenwereabletousereligionasastepping-stone toapositionofequalitywithmen.

Theexamplesoftheanti-slavery/abolitionmovement,theadventoftheAmerican women’srightsmovement,andtheTemperancemovementillustratesocialreform movementsgeneratedbytheSecondGreatAwakening.Thesymbioticrelationship betweenChristianityandsecularsocialproblemscontinuedbeyondtherevivalsthat servedastheimpetusfortheconcernwiththepietyofAmericansociety.Inthelate nineteenthcentury,organizedAmericanProtestantreligiousleadersrealizedthat

Christianitynolongerfulfilledalloftheneedsoftheentirenation. 158 Thelatenineteenth centuryhadwitnessedthesecondwaveofindustrializationandtheriseofbigbusiness thatcausedmassiveamountsofruralcitizenstoimmigratetourbanareaswherethey experiencedamixtureofculturesthatwerenotsolelyProtestant. 159 Corruptionand greedinpoliticsandbusinessaswellasafocusonmaterialismcharacterizedthe period. 160 Throughtheriseofbigbusiness,advancementsinscience,theamalgamation

157 GeorgeM.Marsden, UnderstandingFundamentalismandEvangelicalism (GrandRapids,MI:William B.EerdmansPublishingCompany,1991),26. 158 DouglasCarlAbrams, SellingtheOld-TimeReligion:AmericanFundamentalistsand MassCulture,1920-1940 (Athens,GA:UniversityofGeorgiaPress,2001),23. 159 Marsden,13-14. 160 Ibid,10. 42 ofcultures,andwidespreadaccesstohighereducation,Americabecameamore secularizednation. 161 Industrialcapitalismreplacedanagrarianeconomy.Lifebecame muchmoredifficultfortheaverageAmericancitizen.SociallyactiveProtestants embracedtheopportunitytocombattheproblemsoftheday.

TheSocialGospelwasalatenineteenthcenturyandearlytwentiethcentury responsetothemoralconsequencesofindustrializationandurbanizationofAmerican society. 162 ThismovementpromotedtheapplicationofChristianprinciplestoquell socialproblemssuchaspoverty,inequality,crime,andtoengendereducationandprison reform.TheSalvationArmy,theYoungMen’sChristianAssociation,andtheYoung

Women’sChristianAssociationwereafewofsuchorganizationsthatemergedatthis time. 163 Theconsequencesofmodernityandindustrializationprovedtobeextremely poorlivingconditionsforthemajorityofworkingpeople.Protestantsrecognizedthe plightoftheaverageworkerswhooftenlivedinslumsandlackedsufficient sustenance. 164 Theexistenceofsweatshopsandchildlaborwereothersocialills

Christianreformerssoughttoalleviate. 165 Protestantreformersandeventually governmentofficialswantedtocounteracttheproblemscreatedbyadvancementsin societyandreturntoasimplerwayofliving.Populismemergedatthistimeaswellasa ruralbasedmovementthatchallengedthesocialillsengenderedbyindustrializationand bigbusiness.

AdivergencebetweenevangelicalChristiansand“liberal”Christiansbecame 161 Ibid,14. 162 SydneyE.Ahlstrom, AReligiousHistoryoftheAmericanPeople (NewHaven,CT:YaleUniversity Press,1972),639-640. 163 DonaldK.Gorrell, TheAgeofSocialResponsibility:TheSocialGospelintheProgressiveEra1900- 1920 (Macon,GA:MercerUniversityPress,1988),13. 164 Ibid,28. 165 DavidShi, TheSimpleLife:PlainLivingandHighThinkinginAmericanCulture (Athens,GA:The UniversityofGeorgiaPress,1985),175. 43 salientduringthisperiod. 166 Evangelicals 167 hadgainedpopularityduringtheSecond

GreatAwakeningandinagaintheearlytwentiethcentury.Evangelicalismfocusedmore onpreachingandconversionsthanonformandorthodoxy. 168 Unlikemanyoftheir

Protestantcounterparts,evangelicalsfocusedmoreontheimportanceofspreadingthe wordofChristianitythanalleviatingsocialproblems. 169 Thoughtheydidparticipatein socialreformtohelpalleviatetheneedsofthepoor,evangelicalsweremoreinclinedto seekmoralreformthatcombatedsecularismandprotectedtheplaceofChristianityin

Americansociety.

Inthe1920’s,moredivisionswereapparentasevangelicalsproducedan emerginggroupoffundamentalists. 170 Fundamentalistsareasubgroupofevangelicals thatmilitantlyopposeliberaltheologyinthechurchesandvaluechangesinculture. 171

TheybelievethattheBibleisinerrant,orwithouterror.Fundamentalistsalsoliterally interprettheBible.Secularismandhumanadvancementschallengedtraditionalreligious dogma.SomeProtestantschosetoadaptmodernitytotheirownbeliefs.

Fundamentalistsrefusedtodothisandinsteadchosetoseparatefromsocietyandattempt toavoidthesecularthreatsofmodernization.

Throughoutthenineteenthcentury,evangelicalsparticipatedinsocialreformin waves. 172 In1859,CharlesDarwinpublished OriginofSpecies. Evangelicalsopposed

166 JamesDavidsonHunter, Evangelicalism:TheComingGeneration. (Chicago,IL:The UniversityofChicagoPress,1987),40. 167 Inhisbook, Evangelicalism:TheComingGeneration, JamesDavidsonHunterdescribes evangelicalismasNorthAmericanconservativeProtestantorthodoxythatencompassesawidevarietyof religiousanddenominationaltraditions. 168 MarkA.Noll, TheRiseofEvangelicalism:TheAgeofEdwards,Whitefield,andtheWesleys (Downers Grove,Illinois,2003) , 25. 169 Hunter, Evangelicalism:TheComingGeneration, 41. 170 Marsden,57. 171 Ibid,1. 172 Hunter, Evangelicalism:TheComingGeneration ,117-125. 44 evolutionandresisteditsteachinginpublicschoolsintheearly20 th centuryonthe groundsthatevolutionwasagodlessexplanationfortheoriginofman. 173 Themost famousinstanceofanti-evolutionwastheScopesTrialin1925.Thejudgeinthecourt upheldaTennesseelawthatbannedtheteachingofevolution.

Churchessoughttoassistthepoor,butalsoturnedtothegovernment. 174 Many

ChristiansagreedwithpoliticiansintheProgressiveErawiththesentimentthatthe governmentshouldhelpimprovetheharshconsequencesoffreeenterprise.TheGreat

Depression,anenormousresultofbigbusiness,createdasituationwherepovertywas ubiquitous.FranklinD.Roosevelt’sNewDeal,whichattemptedtoregeneratethebroken economy,consistedofsocialpoliciespreviouslyendorsedbytheNorthernBaptists. 175

Afterthe1920’s,withfewexceptions,notablyactiveanti-communistactivityin the1950’s,evangelicalsandfundamentalistswereinclinedtowithdrawlargelyfrom societyandignoretheperilsofpopularcultureformanyyears.However,the secularizationofAmericansocietybecamesoprevalentintheturbulent1960’sand

1970’sthatmanyevangelicalsandfundamentalistsfeltforcedtoabandontraditional isolationfromsocietyandacttocombatmoraldecline. 176 Thoughtheseevangelical groupshadexistedfordecadesandhadconsistentlybeenquitepopular,theygained prominenceduringthistime.Inthepast,evangelicalmovementshadfocusedonsingle issuessuchasprohibitionorprayerinschoolsandhadbeenlargelyapolitical. 177 The evangelicalmovementthatemergedinthe1980’ssoughttocombatallaspectsofsecular culturethatcontributedtotheperceivedmoraldepravityofthetime.Legislativeissues 173 Ibid,120. 174 Ibid,29. 175 Ahlstrom,921. 176 Ibid,125. 177 Ibid ,125. 45 suchastheremovalofprayerfrompublicschools,desegregation,andtheSupremeCourt decisionin Roe v.Wade hadcausedevangelicalsgreatconcern.Thepopularityand influenceofrock-and-rollmusicandpornographyshockedevangelicals. 178 Evangelicals vocallyopposedabortion,homosexuality,andsecularism. 179 Thecombinationofthese factorspropelledthemintoactiontoengenderamodernmoralreformationakintothe

GreatAwakeningsandsubsequentmovements.Thesegroupsencouragedlike-minded citizenstobecomeactiveinpoliticsandthelobbyingofCongress. 180

ReligionhasbeenanimportantaspectofAmericancultureanditsinfluence increasedinthemid-to-latetwentiethcentury.ReverendMartinLutherKing,Jr.and manyofhissupportersusedreligiontosupportthecivilrightscause. 181 JimmyCarter combinedpoliticsandreligionasavocalSouthernBaptist.Withtheinfluenceofsuch prominentreligiousAmericansandasliberalideologybecameincreasinglyunpopular duetofailuressuchasthewarinVietnamandtheNixonresignationinthewakeofthe

Watergatescandal,theChristianmessagebegantoresonatewithlargeelementsof popularsociety. 182

VariedChristiangroupsmadeeffortstoshapeAmericanculture,butevangelicals comprisedthemostpublicizedmovement. 183 TheChristianCoalition,JerryFalwelland hisMoralMajority,andPatRobertsonemergedasspokespeopleforaformof

Christianitynotwillingtocompromisewithsecularsociety.Thesemilitantproponents ofChristianity,collectivelydubbedtheChristianRight,soughttoinformadisillusioned

178 Ibid,61. 179 DuaneMurrayOldfield TheRightandtheRighteous:TheChristianRightConfrontstheRepublican Party (Lanham,MD:Rowman&LittlefieldPublishers,INC.,1996),35-38. 180 Hunter, Evangelicalism:TheComingGeneration,126. 181 Noll, TheOldReligioninaNewWorld, 169. 182 Marsden,85. 183 Noll, TheOldReligioninaNewWorld, 171. 46 populousoftheirsinfulnature.Inthe1980’s,TheChristianRightbegantoalign themselveswiththeRepublicanPartyinordertopropagatetheiragendaandinculcate theirproperChristianvaluesintoAmericanculture. 184 Initially,thepoliticalpartywas ambivalentaboutassociatingthemselveswithevangelicalsandfundamentalists. 185

However,astheChristianRightgainedmembership,resources,andcreditabilityin society,theRepublicansbegantoembracethem.JerryFalwellandhisMoralMajority publiclysupportedRonaldReaganintheelectionsof1980and1984.Thepolitical presenceofthe“ReligiousRight”becameextremelyprominentintheelectionyearsof

1992and1994. 186 Thegroupshighlightedthisunionin1995withTheChristian

Coalition’s“ContractwiththeAmericanFamily”thatactedasasupplementtothe

RepublicanParty’s“ContractwithAmerica.” 187

Theevangelicalvotehasfiguredmostprominentlyinthetwenty–firstcentury.In the2000election,eighty-fourpercentofwhiteProtestantvoterswhoregularlyattended churchvotedforGeorgeW.Bushandevangelicalvotesaccountedforone-thirdoftotal votescastforBush. 188 Inthe2004Presidentialelection,the“ReligiousRight”gaineda platformthatallowedtheirmessagetobemorewidespreadthaneverbefore.

Evangelicalscomprisebetweenone-fifthandone-thirdoftheAmericanpopulation, 189 andthusareaconsiderablepresenceinpolitics.Theyactivelycampaignedforthere- electionofGeorgeW.Bush. 190 Theyspoketosociety’sconcernsovermoralissues,

184 Oldfield,123. 185 Ibid,124. 186 Ibid,1. 187 Ibid,217. 188 Noll, TheOldReligioninaNewWorld,172. 189 JamesDavidsonHunter, AmericanEvanglicalism:ConservativeReligionandtheQuandaryof Modernity (NewBrunswick,NJ:RutgersUniversityPress,1983),3. 190 RonBrowning,“Expertsdiscussreligion’simpacton2004election.” TheIndianaLawyer ,14 December2005,5. 47 particularlyabortionandhomosexualmarriage.Thispoliticalactivityaimedatreforming societycontinuestoday.TheChristianCoalitionhasalegislativeagendaandvoter educationinformationontheirwebsite.PatRobertson,apopulartelevisionevangelist whoatonetimeranforPresident,imploresvisitorstohiswebsitetoprayforchangeon theSupremeCourtBenchandtofighttorestoreJeffersonianrightstoAmericanpeople.

Onwww.jerryfalwell.com,thewebsite’snamesakedelineatedhismissiontomobilize evangelicalvoterstogotothepollsandvoteformorallegislation.Thesegroupsdonot limittheirtargetedaudiencetoonlylike-mindedAmericans.Tothepresentday,they remainvocaladvocatesofcombiningreligionandpolitics.Theypromotemoral legislationinademocracythathasincreasinglybecomemoresecularthroughthepassage oftime.

Vocalpresentdaycrusades,thatparallelearlierreformmovementssuchasthe

SecondGreatAwakening,exemplifythisactivityagainstadefinitivesecularsociety allegedlywagingawaronChristianity.Modernfearsofdeclensionareoccurringduring atimewhenoverhalfofUnitedStatescitizensidentifythemselvesasChristians.

Americahasevolvedintoanationthataimstoseparatetherealmsofreligionand government.However,religiousgroupsareattemptingtousepoliticstomodifylawsso thattheylimitoldfreedomsorpreventtheadoptionofnewfreedoms.Membersinthis political/moralentityseektolimitindividual’sabilitytomaketheirowninformedmoral choicesbyoutlawingprocessesorconceptsthattheydeemtobeimmoralandsocially unacceptable.Inademocraticsociety,itwouldseemthatsecularprincipalswouldguide legislationandindividualscouldusetheirownmoraljudgmenttodeterminewhetherthey wanttoutilizecontroversialprocessessuchasabortionorgaymarriage.

48 Alternatively,perhapstheReligiousRightisdrawingmuchneededattentionto theillsofAmericanpopularculture.Democracypromotesruleofthemajority,andat thistime,evangelicalsseemtocompriseamajorityinAmerica.PreviousChristian reformersbattledsocialillssuchasslaveryandproducedundoubtedlypositiveresults.

Tobesure,criticsopposedthisactivityasitoccurred,buttheoutcomeprovedtobe successfulandpopularlater.ThesamecouldbetrueoftheReligiousRight.

ChristianityhasbeenaprominentforceinAmericanpoliticssincebeforethe

Revolution.TheSecondGreatAwakeningallowedthisreligiousdrivenpoliticalactivity toevolve.Thoseinfluencedbytheperiodofrevivalismsoughttoengendersocialreform inordertosavethemassesandprepareAmericafortheSecondComingofJesusChrist.

Theideathatperforminggoodworkscouldgarnersalvationcreatedadesireforthepious torecruitsoldiersintoGod’sarmy.Thisdesirestemmedfromseveralpossible motivations,buttheprocesswaspredicatedonthefactthattheactionofencouraging moralitywasmeanttoproducethesalvationofasmanypeopleaspossible.Thisbegan withawaveofrevivalsthatinculcatedtheimportanceofreligioninsociety.Thefervor evolvedintonationalmovementsaimedatenforcingacceptablebehavior.These movementswereinitiallysocialbutbecamepoliticalandlegislative.Tothispoint,this activityhasculminatedintheformationandtheeffortsofthe“ReligiousRight.”The emergenceandeffortsofthisgroupcanbedirectlytracedbacktotheeventsofthe

SecondGreatAwakening.

49 CHAPTER4 EXITTHECOLDWAR

TheColdWarwasabitterstrugglethatsometimesevolvedintohotconflictsand oftenimpliedthethreatofnuclearwar.FearebbedandflowedamongtheAmerican publicduringthistimebecauseoftheuncertaintiesindealingwithanenemywith characteristicsalienfromwesternmoresandtraditions.DuringtheColdWar,many

Americanpoliticianschosetohighlightthecommunistthreattosuchadegreethatthis fomentationofanxietyresultedinthefearmongeringoftheMcCarthyperiod.

PoliticianssuchasMcCarthywereabletosuccessfullywinelectionsandpasslegislation becausetheymanipulatedtheemotionsofthepolity.AfterthecollapseoftheSoviet

Union,thefearofcommunismdiedaway.Nevertheless,theconcernofterrorismas perpetratedbyradicalMuslimsectsfromtheMiddleEastquicklyreplacedthisfear.The

UnitedStates,ledbyGeorgeW.Bush,declaredanofficial“WaronTerror”afterthe horrificterroristattacksupontheWorldTradeCenterandthePentagononSeptember11,

2001.BoththeColdWarandthepresentproblemswithMuslimterroristswere legitimatethreatsandcausesforconcerns.However,politiciansmanipulatedand exaggeratedthreatsinordertobenefitthemselvesinvariouswaysandtomanipulatethe resultsofelections.Inthisway,the“WaronTerror”isacontinuationoftheColdWar becausethroughgovernment-orchestratedpropagandacampaigns,politiciansusedthese conflictstoswaytheAmericanpublicinvariousways.

TheUnitedStatesandRussiahavealwayshadinternaldifferencesbuttheir respectivegovernmentschosetocooperateandtolerateeachotheruntiltheearly20 th

50 Century. 191 Duringthistime,theUnitedStatesdecideditcouldnolongercondone

Russia’sautocraticstyleofgoverningandtreatmentofminorities.Othereventssuchas

AmericanallianceswithGreatBritainandJapanaswellasU.S.interestinChinaupset theRussians.TheBolshevikpartyfurtherstraineddiplomaticrelationsbetweenAmerica andRussiawiththeirsuccessfuloverthrowoftheRussiangovernmentinOctoberof

1917.ThecommunistBolshevikssupportedapolicyofworldwiderevolutionagainst capitalism,andthisobviouslythreatenedwesternsocietyandvalues.Americansalso opposedtheBolsheviksbecauseofLenin’srefusaltopaytheRussiannationaldebt.

Despitethesedifferences,theoutbreakofWorldWarIIandtheactionsofNazi

GermanyservedasanimpetusforAmericaandtheSovietUniontoworktogetherin ordertoovercomeacommonenemy.Afterthewar,bothcountriesweremoreaware thaneverofthethreatofoutsidenations.Previously,Americahadadefensepolicyof isolationism. 192 TheUnitedStatesattemptedtostayoutofforeignaffairsinthehopes thatthewideexpanseoftheAtlanticOceanwouldprecludeconflictwithoutsidepowers.

Theeventsofthewar,includingthefallofFranceandthebombingofPearlHarbor, servedasclearindicatorsthathumankindhadcreatedadvancedtechnologyandwarfare thatprecludedtheabilityforanycountrytoremainisolatedfromtheworldandthe dangersofbeingamemberoftheglobalcommunity.

BecauseoftheexperiencesinWorldWarII,Americanpoliticiansrealizedthat theycouldnotallowanysinglepowertodominatetheEuropeancontinent.Millionsof liveshadalreadybeenlostandeconomiesdevastatedduetoGermany’sdominationof

Europe.Despiteexperiencingbittercombatandwaratrocities,theSovietUnionhad 191 JohnL.Gaddis ,TheLongPeace (NewYork,NY:OxfordUniversityPress,1987),6-7. 192 Ibid,22. 51 emergedfromtheSecondWorldWarasthegreatestandmostpowerfulEuropean nation. 193 Initially,AmericadidnotfearSovietpowerandattemptedtocontinuean alliancewithJosefStalin’sregime.However,itbecameclearattheendofthewarthat

Stalinwasrunninghisownagendawithoutregardtothethoughtsandconcernsofhis ostensibleallies.HispreviousallianceswithHitleralsomadehimalessthandesirable partner.

Both the United States and the Soviet Union attempted to set up spheres of influencetoincreasetheirglobaldominanceandtobeabletocounteroneanother. 194

Eachnationstrengtheneditsownmilitarycapabilitiesincasewarbecamenecessary.At theendofthewar,theUnitedStatespossessednuclearweaponswhiletheSovietsdid not,buttheSovietswereabletoacquirenucleartechnologywithinfouryears.America chosenottousethebombsbecausethemeansofusingtheweaponswerenotequaltothe endsoflimitingSovietpower. 195 ThehorrificeventsinHiroshimaandNagasakiserved aslivingremindersofthedifficultiesandconsequencesinvolvedinthedroppingofsuch a weapon. The United States and the Soviet Union both refrained from using the weaponsandtacitlycooperatedwitheachotherinanattempttoavoidwar.

TheColdWarwasaconsequenceofthepoliticalanddiplomaticdiscussionofthe time.AttheendofWorldWarII,therewereamyriadofopinionsandpossibilitiesabout thecourseofdiplomaticactionsAmericacouldtake.Somehopedforisolationismwhile othersfavoredapolicyoffullparticipationwithforeignnations. 196 Manyviewedthe

193 Ibid,25. 194 Ibid,49-51. 195 Ibid,146. 196 LynnBoydHindsandTheodoreOttoWindt,Jr. ,TheColdWarAsRhetoric:TheBeginnings,1945-1950 (NewYork,NY:GreenwoodPublishingCompany,1991),xvii. 52 UnitedNationsasthepropervehiclethroughwhichtoconductforeignaffairs.Aboveall else,everyonewantedtobringthetroopshomeandtoavoidfuturewar.Duetothese factors,anewpoliticalcultureformedthatwasardentlyanti-communist.Negative attitudestowardstheSovietUnionwerefomentedfurtherbytheperceivedlackof religiousfaithamongcommunists.

Both the United States and the Soviet Union shared responsibility for the emergenceoftheColdWar.JosephStalin’sverynatureandideologymadetheconflict unavoidable. 197 Stalin’sworldviewwasanti-capitalismandpro-Marxist revolutionary.

Hisfervidideologydrovehisdecision-makingprocesses.Thismadediplomaticrelations withcapitalistcountriesextremelystrainedtobeginwith.Inadditiontothis,Stalinhada veryparanoidandruthlesspersonality.Hemadehimselfvulnerablemilitarilybypurging theRedArmyofthosehefelthecouldnottrust.Healsohadmembersofhisownfamily detainedandkilled.InWorldWarII,Hitler,Stalin’sally,hadbetrayedhim.Alsoduring thewarhisotherostensibleallies,theUnitedStatesandGreatBritainkeptsecretsfrom him.Forthesereasons,Stalintrustednooneinhispoliticalandpersonallifeandhe chosetoridhimselfoforignorehisadversaries.Heappliedthissamestrategytopost-

WorldWarIIdiplomaticrelationswiththeUnitedStates,whichinturn,influencedthe developmentoficyrelationsbetweenthetwopowers.

ThoughtheUnitedStateshadattemptedtoguardcloselyalldetailsinvolvingthe creationoftheatomicbomb,Stalin’sspieslearnedoftheweaponpriortoitsuseinJapan in1945. 198 StalinbelievedthattheAmericangovernmentmeantthebombingsofJapan toserveasawarningtotheSovietsandthiscreatedpsychologicalfear.However,dueto 197 JohnGaddis. WeNowKnow:RethinkingColdWarHistory (NewYork,NY:OxfordUniversityPress, 1997),292-293. 198 Ibid,96. 53 thesuccessofSovietspyingintheUnitedStates,thetotalitarianleaderdidnotfearthat theUnitedStateswouldusethebombs.HedidunderstandthatAmerica’spossessionof thebombgavehisenemyapowerfuladvantageinnegotiating,andforthisreasonStalin sought to build a Soviet atomic bomb in order to counter this threat. America’s possession of nuclear weapons and Stalin’s assumptions about Japan caused him to distrustfurtherAmerica.Sovietgoalsofbuildingnuclearweaponsprograms,inturn, strengthenedconcernsandfearinAmericaoftheSovietUnion.

FranklinD.Roosevelthadbeenaverycapableandknowledgeableleaderwho believedheknewhowtofinesseJosefStalin.However,hisdeathonApril12,1945left thePresidencyopentoHarryTruman,amanwhowasnotnecessarilyqualifiedforthe job. 199 RoosevelthadnotexpectedmuchfromTrumanandhelefthisVicePresident uninformedaboutmanyimportantmatters.Trumanrecognizedhisdeficienciesas

Presidentand,unlikeRoosevelt,wasmorethanwillingtorelyonothermorequalified peopletoinformhimandhelpshapehispolicies.BecauseofTruman’sinexperience combinedwithhiswillingnesstoseektheaidofothermoreknowledgeablepeople,six menwereabletoplayakeyroleincreatingdiplomaticrelationsbetweentheUnited

StatesandtheSovietUnion,thushelpingtocreatetheColdWar.

ThesesixmenwereRobertLovett,AssistantSecretaryofWar;JohnMcCloy,

AssistantSecretaryofWar;AverellHarriman,AmbassadortotheUSSR;Charles

Bohlen,theStateDepartment’sliaisontotheWhiteHouse;GeorgeKennan,embassy counselor,andDeanAcheson,AssistantSecretaryofState. 200 Thesesixmenhadbonds

199 WalterIsaacsonandEvanThomas. TheWiseMen:SixFriendsandtheWorldTheyMade(NewYork, NY:SimonandSchuster,Inc,1986),255. 200 Ibid,1-6. 54 thatwentbackintotheirchildhood. 201 Althoughtheydidnotalwaysnecessarilyget alongoragree,theyworkedtogethertocreatetheColdWarpolicy. 202 Eachmanwas qualifiedinhisownwayandallofthemenfeltasenseofhonoranddutythatdrovethem toavoidapolicyofisolationbytheUnitedStatesandtocontainthecommunistSoviet

Unionfromspreadingitsinfluence. 203

UponRoosevelt’sdeath,allsixmenreturnedtoWashingtonfromtheirrespective locationstohelpdebriefthenewPresident.TheiradvicewascrucialinhelpingTruman makeitsuccessfullythroughhisfirstthirtydaysinoffice.Worldshapingeventssuchas theendofthewarandinitialmeetingswithMolotov,theForeignMinisteroftheSoviet

Union,filledTruman'sfirstthirtydays. 204 Truman’ssixadvisorswerefarless sympathetictotheSovietsthanRoosevelthadbeenandthisshapedthemannerinwhich

TrumanengagedStalinandtheSoviets. 205 ThiswasimmediatelycleartotheSovietsin theirdealingswiththenewUnitedStatesleader.Moreover,thenewlydevelopingUnited

StatesdiplomaticpolicytowardtheSovietUnionenhancedStalin’sparanoiaandfearof

AmericaandthisledtotheColdWar.Althoughagenuinedesiretoservethepublicand thepresidencymotivatedTruman’ssixmen,anddespitethebestofintentions,itissadly ironicthattheydictatedpolicythathadverynegativeconsequences.Theseactionslaid thefoundationforthepolicyofcontainmentthatledtotheColdWarandits consequences. 206 ThisdoesnotmeanthattheSovietUnionwasblamelessinthematter.

201 Ibid,19. 202 Ibid,29. 203 Ibid,33. 204 Ibid,257. 205 Ibid,267. 206 Ibid,738. 55 TheparanoidanderraticwaythatStalingovernedcontributedgreatlytotheconflictas well,butthesesixmenplayedaverydecisiverole.

SeveralkeyfactorsinfluencedthewayinwhichAmericandiplomacywithand internalopinionsabouttheSovietUnionevolved.TheAmericangovernmentdidtruly perceiveathreatandthusonemotivationfortheColdWarinvolvedstrategyfor defense. 207 AfterWorldWarII,theSovietUnionwastheonlyviablethreattoUnited

Statessecurity.BecauseoftheSoviet’scommunistgovernmentalsystem,economic policies,andethicalphilosophy,AmericanstookthisthreatseriouslyThisclaimof genuineconcernisexemplifiedbythefactthatAmericandefensespendingincreased exorbitantlyduringthistimeandsetthestandardforthewayAmericanoperatestoday militarily.

AsecondcausefortheColdWarinvolvedeconomicfactors. 208 America attemptedtospreadcapitalismtoothernationsinordertoensureitsownlongevityandto preventtheonsetofanotherGreatDepression.TheAmericangovernmentwasinaCold

WarwiththeUSSRostensiblybecauseoftheirideologicaldifferences,butatthesame time,theUnitedStatesgovernmentfinanciallysupporteddespoticrulersinareassuchas theMiddleEast,LatinAmerica,andAsiainordertocounterSovietpowerand influence. 209 ThisbehaviorrevealsthatAmerica’soppositiontotheSovietUnioncould nothavebeensolelyideologicalifourgovernmentwouldwillinglysupporttyrannical leaders.

207 H.W.Brands. TheDevilWeKnew:AmericansandtheColdWar(NewYork,NY:OxfordUniversity Press,1993),39. 208 Ibid,vi. 209 Ibid,55. 56 AnothermitigatingfactorwasthepsychologicalstrugglethatAmericans experiencedduringthistime.HistorianH.W.BrandcontendsthatAmericansneededan enemytowhichtheycouldcomparethemselvesinordertoreaffirmtheirstatusasagood andnoblenationwithauniqueidentity. 210 Americalackedthisidentitybecauseitwas stillarelativelyyoungnationbycomparisontoEuropeancountries.Thefactthatthe populationwascomprisedprimarilyofimmigrantsalsocontributedtothislackof identity.AccordingtoBrands,theUnitedStatesgovernmentindoctrinatedAmericans withthehorrorsofcommunistideologyandportrayeditasanevilinstitution.Their motivationwastocauseAmericanstobondtogetherandbelievethattheirgovernmental systemwashighlysuperiortoallothers.

RoseA.LisleassertsthatanotherpsychologicalfactorthatinfluencedtheCold

Warwassimplewarweariness.Americansentimentchangedinthe1950’stofeelingsof anxiousness,distrust,anddisquietude. 211 Partofthisevolutioninfeelingswasduetothe bitteratrocitiesandlongevityofWorldWarII.The“lingeringromance”ofthewar endedastheKoreanWarwaswaged. 212 However,theharshrealitiesofwaralonedonot sufficetoexplainthetransitionfromaworldviewseenthroughrosecoloredglassesinto oneofpublichysteria.

TheColdWarwasaverystressfultimeforAmericans.Thoughthebitter atrocitiesofWorldWarIIhadcertainlydiscouragedhopeandoptimisminAmerica,the overtactsofwarwerenotasscaryastheimplicationsoftheColdWar.Thethreatof nuclearwarwaspresentanditdictatedthemoodandactionsofAmericansformany

210 Ibid,v. 211 RoseA.Lisle. TheColdWarComestoMainStreet:Americain1950 (Lawrence,KS:University PressofKansas,1999). 212 Ibid,2-3. 57 years.In1949,ChinabecameacommunistnationandtheSovietUnionwasableto explodesuccessfullyanuclearbomb. 213 InthemindsofAmericansoftheday, communismwastantamounttopureevil.Americansfearedthatthepossessionof thermonuclearweaponsbytheSovietUnioncouldmeantheendofAmericaandof civilizationastheyknewit.

AnotherpsychologicalmotivationforAmericanhatredofcommunismwasthe convictionthatcommunismrepresentedtheoppositeofAmericanvalues. 214

Americanismcelebratedindividualism,materialism,andtheoverallpursuitofhappiness asdefinedbytheDeclarationofIndependence.Communismrepresentedcollectivization ofalllandandgoodsintoasystemofcommonownership.Americansocietyalsohighly prizedreligion.Manyreligiouspeopleviewedcommunismasawaronreligion. 215 The

SovietsystemwastoovastlydifferentfromAmericancapitalismanditthreatenedthe verydemolitionoftheAmericanway.

PoliticswasanothermajorcauseoftheColdWar.216 Politiciansplayeduponthe fearsofcommonAmericancitizensandmanipulatedthefactstoestablishtheirpolitical reputationsandbuildsuccessfulcareers.Politiciansofthedaydidnotintendtheir rhetorictoserveasaneloquentwaytoadornapoliticalspeech. 217 Americanpolitical leadersofthetime,throughtheirwords,createdafeelingofurgencyinregardstothe matteroftheSovietUnion. 218 TheycausedAmericanstobelievethattherewasno choicebuttorespondtotheperceivedthreatofthecommunistsandtheSovietUnionalso 213 Ibid,14. 214 JohnKennethWhite StillSeeingRed:HowtheColdWarShapestheNewAmericanPolitics (Boulder, CO:WestviewPress,1997),4-6. 215 StephenJ.Whitefield, TheCultureoftheColdWar (Baltimore,MD:TheJohnHopkinsUniversity Press,1991),77. 216 Brands,vii. 217 HindsandWindt,5. 218 Ibid,xviii. 58 feltpressuredtorespondtoAmerica.TheTrumanDoctrine,WinstonChurchill’s“Iron

Curtain”speech,andtheMarshalPlan(thoughitwasagenerousefforttoaidinthe rebuildingofEurope)werethreeofthebiggestcontributorstothewarofwords. 219 This battleofideaswasatfirstnotcombativeinaliteralsense.However,theideaofanti- communismwassopervasiveinAmericanculturethatiteventuallyledtoactualhotwars inKoreaandVietnam.Throughrhetoricoftheday,thegovernmentinfluencedthe constituencythroughtheinformationthattheychosetogiveortowithholdfromthe public.Withtheirwords,politicalleaderscreatedandmanipulatedreality.

WisconsinSenatorJosephMcCarthyexemplifiesthishypothesisbetterthan anyoneelsedoes.McCarthypropagatedaschoolofreasoningthatcametobecalled

“McCarthyism”thatspreadtheideathatthegovernment,schools,andtheentertainment industryhadbeeninfiltratedbycommunistsandwererifewithespionageand corruption. 220 McCarthy“redbaited”andaccusedhispoliticaladversariesofsupporting orparticipatingincommunistactivitiesinordertoobtainpoliticalsupport.Heaccused dozensofindividualsofbeinginsomewayaffiliatedwiththeSovietUnionor communism. 221 ThepoliticalpropagandaandrhetoricofMcCarthystirredupmassive hysteriainAmerica.McCarthy’sclaimswerebelievabletoanextentbecausetherewere otherlegitimateinstancesinwhichStateDepartmentofficialsactuallyconfessedto chargesofspyingfortheSovietUnion. 222 ThepublicAlgerHisstrialandtheexecution oftheRosenburgsalsolentcredencetoclaimsofcommunisminthegovernment.The

219 Ibid,99,240. 220 Ibid,34-35. 221 L.BrentBozellandW.M.F.Buckley, McCarthyandHisEnemies:TheRecordandItsMeaning (Washington,D.C.:RegneryPublishing,INC.,1995,1954),364-382. 222 Mueller,87.****** 59 anxietyalsoarosefromremindersofthePost-WorldWarI“RedScare”ofthe1920’s thatfollowedtheBolshevikRevolution.

Americansbelievedthatcommunismwasrampantwithinthecountryandthe government.Theybelievedthattheycouldnottrusttheirneighborsorthepoliticians whowereostensiblyinpowertoservethebestinterestsofthepeople.Many,including

PresidentTrumanspokeoutagainstMcCarthy,buthisclaimsweresohighlypublicized thattheywerehardtocounter. 223 AlthoughMcCarthywasthemostvocalandmost famousred-baiterandbasherofliberalism,manyotherRepublicanswerealsoalltoo willingtoparticipateinanti-communistrhetoricandfingerpointingamongtheir democraticcolleagues.

Politicianswereabletoplayuponfearsofthepolityandengendersupportthat resultedinmultiplevictoriesincongressionalandpresidentialelections. 224 Thecauseof anticommunismgaveRepublicansarallyingpointwithwhichtheycoulddrawvoters.

ByportrayingDemocratsasbeingincapableofdefendingAmericaagainstcommunism, theRepublicanPartywasabletowinelectionsandadvanceitsownpoliticalagenda. 225

Inaddition,theywereabletoweakentheNewDealpoliciesfavoredbytheDemocrats.

DemocratssuchasLyndonJohnsonandJohnF.KennedyalsoreliedonColdWar rhetorictogainpoliticalsupport.Bothpartiessomewhatcomfortablyidentifiedwithand manipulatedissuesoftheColdWarforthenextnearlyfiftyyears.Decadeslaterwhen theColdWarfinallyended,manyAmericanpoliticianswereactuallyupsetanddisgusted

223 Unknown,1950.“HopingAgainstHope.”Availablefrom http://www.time.com/time/magazine/article/0,9171,856554,00.html . Internet;accessed1March2007 224 White,5-6. 225 Ibid,5. 60 ratherthanrelieved.Thiswasbecausetheynolongerhadanenemytowhichtheycould diverttheattentionofthepeopleandaccomplishtheirpoliticalgoals. 226

AtthetimeofthecollapseoftheUSSRin1991,MikhailGorbachevproclaimed totheUnitedStatesthathiscountrywas“goingtodosomethingterribletoyou:we’re goingtodepriveyouofanenemy!” 227 Later,in1993,BillClintonsaid,“Gosh,Imissthe

ColdWar.” 228 WhatGorbachevknewandwhatClintonmeantisthatitisdifficultto engenderfeelingsofurgencyinaccomplishingpolicyunlessthepeoplefeelan immediatethreatthattheycaneasilyidentify.Ultimately,Americans,oranymajor politicalentityneedsanenemy.AsAmericanshavewitnessedinthepastfiveyears, citizensareoftenwillingtosacrificetheirownrightsandinterests,ostensiblyforthe publicgood,whenfacedwithsuchathreat.Themodernday“WaronTerror”isthemost salientexampleoftheColdWarlegacy.Thispopulareuphemismforthehostilitieswith fundamentalistMuslimaggressorsisonlyoneexampleofthewayinwhichpolicy makersattempttoveilrealitybehindsheavesofscarywordsanddauntingpropositions.

ThoughthereareobviouscontrastsbetweentheconflictswiththeSovietUnionandthe presentproblemsintheMiddleEast,the“WaronTerror”isacontinuationoftheCold

Warinthissense:aswithitspredecessorthisconflictismanipulatedasameansto generatefearinordertoaccomplishpolicyamenabletopoliticiansandtheirlobbyists.

226 Ibid,6. 227 AnthonyStevens, TheRootsofWarandTerror (NewYork,NY:ContinuumBooks,2004),200. 228 Ibid,256. 61 CHAPTER5

ENTERTHEWARONTERROR

OnSeptember11,2001,thefundamentalistIslamicterroristgroupAlQaeda perpetratedthemostdevastatingattackeveronthecontiguousUnitedStates.Onthis day,overthreethousandinnocentpeoplelosttheirlives.PresidentGeorgeW.Bush ralliedtothesceneof“GroundZero”andpresentedthefaceofastrongleaderwhowas readyandwillingtoguideAmericathroughthetroubledtime.Duringthistime,the upsurgeinAmericanpatriotismwasunprecedented.Thenationseemedmoreunitedthan sincethe1941JapaneseattackonPearlHarbor.Thiswasatimewhenneighborhelped neighbor.Thiswasalsoatimeofgreatfear.Usinghijackedcivilianairliners,the terroristssuccessfullydemolishedtheWorldTradeCenter,damagedthePentagon,but duetothebraveryofheroicAmericansonafourthplane,aplantocrashintotheWhite

Housewasthwarted.Theterroristsapparentlyplannedadditionalattacks,butAmerican authorities,whoimmediatelygroundedallflights,successfullypreventedthem.

Becausethiseventwassounprecedentedandsoterrifying,itcreatedfeelingsof uneaseandfearamongaverageAmericancitizens.Americansdemandedanswersand retributionwhichrequiresstrongleadership.Notsurprisingly,ferventoppositionto fundamentalistIslamicterrorismbecameapoliticalrallyingpointfortheAmerican people,asanticommunismhadbeenpreviously.PresidentBushandtheRepublican

PartyportrayedthemselvesasbeingthemostcapableofprotectingAmericafromany furtherterroristsattacks.TheRepublican-ledCongress,withthesupportofDemocrats, alsowasabletouseAmerican’sfearstopasscontroversiallegislation,ThePatriotAct,

62 whichwouldnothavesucceededintheabsenceofthisfear. 229 InthewakeofSeptember

11,2001,Americansputablindfaithintheirleaderstoprotectthemfromfutureharm.

Politiciansusedthisfaithasalicensetocommenceachievingtheirownpoliticalgains.

Thusfar,September11,2001hasbeentheculminationofhostilitiesbetween

AmericanandIslamicterrorists,buttherootsofthisclasharealmostasoldasthe

ChristianandIslamictraditionsthemselves.Forhundredsofyears,ChristianandMuslim civilizationsengagedinmultiplestrugglestoclaimandreclaimlandfortheirrespective empires.ThoughMuslims,particularlytheOttomanTurks,didachievemanyvictories includingthedestructionoftheByzantineEmpirein1453,Westerncivilizationwasmost oftenandultimatelyvictoriousindominatingtheirIslamiccounterparts.TheOttoman

Empiredwindledandeventuallymetitsdemiseintheearlytwentiethcentury.

ThisconstantdominionbytheWestoverthenon-Westbredresentmentanda desiretocounterWesterncivilizationinadecisiveway.Theadventofautomobile technologycoupledwiththeMiddleEasternoilreservescreatedamodernperiodin whichnon-Westerncivilizationshadaccesstogreatwealthandalsohadpowerover somethingmuchsoughtafterbytheWest.Newfoundprosperityprovidedtheseoil-rich nationswiththemeanstoseekequalitywithpeopleswhohadtraditionallyheldthemina muchlowerregard.Despitethis,racistanimositiespersistedonbothsidesandthishas generatedfurtherproblems.

ThemoderndaystorybeginswiththeemergenceofAlQaedaandtheTaliban.

Thesetwogroupswereabletoconsolidatepowerduetotheproxywarfoughtbetween

229 TheaftermathofSeptember11,2001wasnotthefirstinstanceofpoliticianspassingcontroversial legislationaftertheoccurrenceofacrisisandthisphenomenonisnotlimitedtoRepublicans.Similar eventstookplacewithLyndonB.JohnsonandtheGulfofTonkinResolution,FranklinD.Roosevelt’s declarationafterPearlHarbor,andHarryTrumanandKorea. 63 theUnitedStatesandtheUSSRinAfghanistanduringtheColdWar.In1979,theSoviet

UnioninvadedAfghanistan. 230 RonaldReagan’sadministrationauthorizedhundredsof millionsofdollarstohelptheAfghansexpeltheSovietsfromtheircountry. 231 The

AmericangovernmentreliedheavilyuponPakistaniintelligencetoorganizeSoviet expulsioneffortsinAfghanistan. 232 TheReaganadministrationalsoallowedArabstates torecruittheirownsoldierswithlittleornoAmericaninvolvement.SaudiArabiarelied upononeOsamaBinLadentorecruitandtrainArabs,manywhohadprevioustieswith fundamentalistgroups,toactasAfghansoldiers.OncetheSovietsweredefeated,the

UnitedStatesquicklyabandonedtheireffortsinAfghanistan. 233 Pakistanaideda religiousfactioncalledtheTalibanintakingcontrolinwar-tornAfghanistan.TheArab veteransofthewaraidedtheTalibanintheirendeavorstotakepower.OsamaBinLaden usedhisinfluencetoturntheArabsoldiersintothefundamentalistgroupAlQaeda.

InadditiontotheseconsequencesofUnitedStatesinvolvementintheproxywar inAfghanistan,therewereadditionalrepercussionsoftheengagement.Inorderto combatSovietaggressors,Americacreatedorstrengthenedmilitarybasesthroughoutthe

MiddleEast. 234 TheUnitedStatesstationedforcesinSaudiArabia,specificallyatMecca andMedina,twooftheholiestMuslimspotsintheworld.Amilitantminorityof

MuslimssawtheintroductionofAmericans,evenclosetoholysites,assacrilegious. 235

AnotherperceivedgrievousoffenseagainstMuslimnationscamewithAmerica’spolicy ofsupportingIsrael.ThisallianceangeredMuslimmilitantsandservedasfodderfor

230 RichardClarke, AgainstAllEnemies:InsideAmerica’sWaronTerror (NewYork,NY:Simonand Schuster,2004),48. 231 Ibid,50. 232 Ibid,52. 233 Ibid,53. 234 Ibid,39 235 Ibid,39. 64 recruitment.TheseradicalfundamentalistsalsohateAmericabecausetheydespise modernization,whichtheyviewaspromotingsecularismandcorruptingreligion. 236

OsamaBinLadencreatedAlQaedaasameanstoorganizeajihadagainstthe

WesterninfluencethathefeltwaspenetratingMuslimnations. 237 Formerpresidential advisorRichardClarkecontendsthatthefundamentalistgroupswereemboldenedbythe lackofAmericanresponsetopreviousoffensesoftheIranContraaffairandtheattackon

PanAm103. 238 In1993,BinLaden’sgroupwasabletobombtheWorldTradeCenter inNewYorkCity.In2000,hisforcesbombedtheUSSColeinYemen.Alsoduringthe

ClintonAdministration,BinLadenandhisfactionbombedU.Sseveralembassies. 239

PriortotheClintonAdministration,AlQaedawasanunidentifiedentity. 240 Even afterthefirstWorldTradeCenterbombing,ittooksometimeforthegovernmentto determinethesourceofthethreat.TheadministrationidentifiedOsamaBinLadenasa financierofterrorismwhooperatedundertheguiseoftheAfghanServicesBureau. 241

TheylateruncoveredthevastnetworkofAlQaedaandconnectedtheorganizationwith

BinLaden.ThoughClinton’sadministrationwasslowtoconnectanamewiththe terroristactivity,theformerPresidentclaimsthatheaggressivelypursued counterterrorismmeasures. 242 Between1995and2000,theterrorismbudgetalmost

236 BenjaminBarber, Jihadvs.McWorld. (NewYork,NY:RandomHouse,1995),209-210. 237 RobertJewettandJohnSheltonLawrence, CaptainAmericaandtheCrusadeAgainstEvil (Grand Rapids,MI:WilliamBEerdmansPublishingCompany,2003),153. 238 Clarke,40. 239 BillClinton, MyLife .(NewYork,NY:AlfredAKnopf,2004),797. 240 Clarke,90. 241 Ibid,79. 242 CriticsofClintoncontendthathedidnotdoenoughtothwartthethreatofAlQaedaandthusthe9/11 terroristsattacksaretheresponsibilityoftheClintonadministration. 65 doubledinamountfrom5.7billionto11.1billiondollars. 243 TheClintonadministration alsoexpandedtheFBI’scapabilitiestofightterrorism.

By1996,theClintonadministrationhadconnectedBinLadenwithAlQaedaand publiclyannouncedthethreatthegroupposed. 244 ClintonissuedseveralMemorandaof

NotificationthatauthorizedthekillingofBinLaden. 245 BillClintonandhisadvisors claimtheytookthethreatofterrorismseriously. 246 TheybelievedthattheRepublican- ledCongressinhibitedtheabilitytofightterrorismwhentheyblockedcertainaspectsof anti-terrorlegislation. 247 PresidentClinton’sownpersonalstrugglesalsohadanegative impactonfightingIslamicfundamentalists.HewantedtobombAfghanistaninorderto eliminatetrainingcampsthere,buthefearedthatpublicscrutinywoulddictatethese measuresasa“WagtheDog”scenarioinwhichhesoughttodivertattentionfromhis ownproblemsengenderedbytheMonicaLewinskyscandalandhisimpeachment. 248

WhenGeorgeW.BushbecamePresidentinJanuaryof2001,BillClinton emphaticallywarnedhissuccessorofthedangersofAlQaeda. 249 Inadditiontothe attacksthathadalreadyoccurred,ClintonhadevidenceofAlQaedaplotsplannedtotake placeinAmerica. 250 Bushtoldhispredecessorthathisadministrationbelieved posedthebiggestthreattoAmericannationalinterests.ClintoninformedBushthatofa

243 Ibid,97. 244 BillClinton,797. 245 Ibid,804. 246 Ascholarlydebateexistsoverwhereresponsibilityforthe9/11terroristslie.RichardMiniterhas writtentwobooksthatdebunkpopularnotionsontheWaronTerrorandindicatethatBillClintonis largelyresponsiblefortheattacksandsubsequentWaronTerrorduetohisinaction. Dis information:22MediaMythsThatUnderminetheWaronTerror. Washington,D.C.Regnery Publishing,2005. LosingBinLaden:HowBillClinton'sFailuresUnleashedGlobalTerror .Washington,D.C.Regnery Publishing,2004 247 Ibid,99. 248 HillaryClinton, LivingHistory. (NewYork,NY:SimonandSchuster,2003),469. 249 BillClinton,935. 250 Ibid,865. 66 listofthreatstoAmericansecurity,AlQaedawasatthetopandIraqwaslast.Clinton’s aid,SandyBergeralsobriefedBush’sincomingstaff,includingNationalSecurityChief

CondoleezzaRice,aboutthethreatsofAlQaeda. 251

RichardClarkewasacounterterrorismadvisertotheGeorgeW.Bush administration. 252 HehadservedasanadvisertoGeorgeH.W.BushandBillClintonas wellasinvariousothergovernmentalpositionssincethelate-seventies. 253 Clarke contendsthatheunequivocallyexpressedtheurgencytodealwithAlQaedatotheBush administration.ClarkespoketoDickCheney,CondoleezzaRice,andPaulWolfowitz aboutthethreatatvarioustimes,buthecontendsthatallpartieschosetofocusonIraq evenpriortoSeptember11,2001. 254 Inspiteofrecommendationsmadebytheprevious administrationandthemanyexamplesofAlQaeda’sterroristattacks,theBush administrationdecreasedfundingtofighttheterroristorganization. 255 DespiteClinton’s effortstofightAlQaedaandBush’sdecisiontocutterrorismspending,after9/11Bush claimedthatBillClintonrespondedtothethreatofAlQaedaweaklyandthisweakness provokedaninvitationtoattacktheUnitedStates.256

The9/11CommissionReportstatesthatcounterterrorismofficialshadreporteda voluminousamountofinformationaboutpossiblethreatstotheUnitedStatesandits foreigninterestsinthemonthsbeforeSeptember11,2001. 257 GeorgeTenet,the

DirectoroftheCIA,wasawareofthesereportsandmetwithPresidentBushdailyto

251 Clarke,225-226. 252 Ibid,1. 253 Ibid,36,73. 254 Ibid,227-228. 255 Ibid,196. 256 BobWoodward, BushatWar (NewYork,NY:SimonandSchuster,2002),38. 257 NationalCommissiononTerroristAttacksUpontheUnitedStates. The9/11CommissionReport: FinalReportoftheNationalCommissiononTerroristAttacksUpontheUnitedStates. (NewYork,NY: W.WNortonandCompany,2004),254. 67 briefhim.ManyoftheseconversationsinvolvedAlQaeda.EachdaythePresident receivesadocumentcalledthePresident’sDailyBrieforThePDB.Morethanfortyof thebriefsthatPresidentBushreceivedpriortotheattackreferredtothethreatofBin

LadenandAlQaeda.Varioustitlesofthesereportsinclude“BinLadenAttacksMaybe

Imminent,”“BinLadenandAssociatesMakingNear-TermThreats,”and“BinLaden

DeterminedtoStrikeinUS.” 258 ThePresidentacknowledgedhisawarenessoftheAl

Qaedathreat,butclaimedthatthereportswerehistoricalinnature. 259 Inthesummerof

2001,thoughmanywhoworkedinintelligencerecognizedthatAlQaedaposedaserious andimminentthreat,therewasnopresidentialdiscussionoftheterroristgroupafter

August6,2001. 260 GeorgeW.BushretreatedtoCrawford,Texasforamonthlong vacationinAugust2001. 261

InSeptemberof2001,thecombinedforcesofAlQaedaandtheTalibancarried outthemostdevastatingattackthathasthusfartakenplaceonAmericansoil.Clearly, thisattackwasunexpected,atleastbytheaverageAmericancitizen,andutterly devastating.Thusfar,thereisnoobjectivewaytodetermineifBillClintonorGeorge

W.Bushcouldhavedonemoretopreventtheattacksfromoccurring.Whatisclearis thataftertheattackstheBushadministrationincreasedtheirpursuitofAlQaeda exponentially.WhatisalsoclearisthattheBushadministrationandtheRepublican

PartybenefitedfromthisnewpolicyofdefeatingterrorismbecauseAmericanswere willingtosupporttheirpoliciesintheaftermathofsuchatragedy. 258 Clarke,259-260. 259 Ibid,260. 260 Ibid,262. 261 Baker,PeterandJimVandeHei,“VacationingBushPoisedtoSetaRecord:With LongSojournatRanch,PresidentonHisWaytoSurpassingReagan'sTotal”; availablefrom http://www.washingtonpost.com/wp- dyn/content/article/2005/08/02/AR2005080201703_pf.html ;Internet; accessed25February2007. 68 RichardClarkewasquitefamiliarwiththeAlQaedanetworkandimmediately feltcertainoftheirresponsibilityfortheattacks. 262 Theattacksdidnotsurprisehim completelybecausehehadattemptedtowarntheBushadministrationaboutthethreatof

OsamaBinLadenandAlQaeda.Hecontendedthatwhileservingtheadministrationin

2001,herepeatedlyandemphaticallywarnedofthedangersthattheterroristgroupposed tothenationalsecurityoftheUnitedStates.The9/11CommissionReportaffirmsthis.

ItmentionsanumberoftimeswhenClarkeattemptedtowarnCondoleezzaRiceand otherofficialsofthedangersposedbyAlQaeda.BinLadenandhiscontemporaries wereactiveandposedanincreasinglydangerousthreattothelife,liberty,andpropertyof

Americancitizensbefore2001.

InthewakeofthefearthattheWorldTradeCenterattacksgenerated,itbecame extremelyimportantforthegovernmenttobeabletoobtaininformationquicklyabout individualsincasetheyposedaterroristthreat.TheBushadministrationblameda breakdownofcommunicationbetweengovernmentdepartmentsandalackof informationforthetragedy.IntherushreactiontoSeptember11,2001,Congresspassed thePatriotActwithonlyahandfulofdissentingvotes. 263 TheUSAPATRIOTACTwas anacronymthatstoodfor“UnitingandStrengtheningAmericabyProvidingAppropriate

ToolsRequiredtoInterceptandObstructTerrorism.264 Bushcriticsassertthatthisact greatlycompromisedthecivillibertiesofAmericans.Thispieceoflegislationgavethe governmentenhancedpowerstowiretapcellphones,detainnon-citizens,andtomonitor e-mailandotherinternetactivitywithoutseekingthetypicalcourtmandatedpermission

262 Clarke,33. 263 WilliamCrotty, ThePoliticsofTerror:TheU.S.Responseto9/11. (Boston,Massachusetts: NortheasternUniversityPress,2004),198. 264 Ibid,38. 69 thatoncewasrequired.Sinceitsinception,theUnitedStatesgovernmenthasdetained morethanathousandpeoplewithoutreleasingtheiridentities. 265 In2006,ascandal eruptedattheWhiteHouseovernewsthattheNationalSecurityAgencywas electronicallymonitoringAmericanswithoutobtainingcourtauthorization.The administrationrefusedtodivulgewhomtheyweremonitoring,claimingthatPresident

Bush’swarpowersallowedhimthisauthority.

Theexpansionofpowerbytheexecutivebranchisnotentirelyuncommonor unprecedentedbecausethegovernment’spowerexpandsintimesofwarandindividual freedomsareoftenlimited. 266 ItisdifficulttodenythatBush’sadministrationbenefited fromthissituation.In2002,theCongress,whichhadincreasedinthenumberof

Republicansinthe2002midtermelection,supportedBush’smeasuresthatthe administrationlabeledasbeingnecessaryforthewareffort. 267 Thisincludeddecreasing environmentalstandards,loweringtaxesforthewealthy,andoilexplorationin environmentallyprotectedareas.Americansfearlesslyfollowedtheirleaderintoapost-

9/11World.AsBillClintonstated,“Whenpeoplefeelinsecure,they’dratherhave someonewhoisstrongandwrongthansomeonewhoisweakandright.” 268

InthemonthsbeforeSeptember11,2001,GeorgeW.Bushexperiencedagreat dealofcriticismandlowapprovalratings.OnSeptember10,2001,Bush’sapproval ratingwasfifty-onepercent,thelowestuptothatpoint. 269 Threeweeksafterthe terroristsattacks,Bush’sratinghadexplodedtoanastonishingninetypercent.The

265 EmranQureshiandMichaelA.Sells. TheNewCrusades:ConstructingtheMuslim Enemy. (NewYork,NY:ColumbiaUniversityPress,2003),xv. 266 Crotty,95. 267 Ibid,282. 268 Ibid,298. 269 Ibid,46. 70 PresidenthadenteredtheWhiteHouseunderacloudofcontroversyduetohisinability towinthepopularvoteinthe2000electionandtherecountcontroversy. 270 Theterrorist actandBush’sresponsetoitovershadowedquestionsabouthislegitimacyas

President. 271 ThisallowedthePresidenttogainmorepoliticalcapitalthanhehad previouslyandthushewasabletopasslegislationthathesupportedsuchasThePatriot

ActandNoChildLeftBehind.Italsohelpedhiminhis2004reelectioncampaign.

TheBushadministrationwasquicktoembracethefightagainstterrorismand theymadeitthecenterpieceoftheirpolicymakingandthe2004reelectionattempt.The terroristattacksinNewYorkchangedAmericansinawaythatmadethemtrustthe governmentandincreasedtheirinterestinpolitics. 272 Duringthistime,theBush administrationportrayeddissentersasunpatriotic.September11,2001becamearubber stampthatlegitimizedanygovernmentalactasbeingforthepublicgoodandnotsubject toscrutiny.

Somecriticscontendthatthemediabaressomeresponsibilityfortheirlackof questioningandcriticism.AfterAlQaedabecameahighlypublicizedentity,themedia failedtofocusonthehistoricreasonswhyIslamicfundamentalistshatedAmericansand insteadplayedintothe“usvs.them”modelofpolarity. 273 Newsbroadcastersapparently fearedthatviewerswouldlabelanyinstancesofdissentasunpatriotic.Oneinstanceof thisoccurredwhenWalterIsaacson,presidentofCNNinlate2001,issuedamemothat instructedreporterstoavoidreportingciviliandeathsinAfghanistanbecauseviewers

270 GeorgeW.BushwasthefirstPresidentsince1888towinanelectionintheElectoralCollege,butnot thepopularvote.Ibid,254. 271 Ibid,252. 272 Ibid,65. 273 DannySchechter. MediaWars:NewsataTimeofTerror. (NewYork,NY:RowmanandLittlefield Pulbishers,INC,2003),xiv,xix. 71 couldperceivethisassupportoftheTalibanandquestionthenetwork’spatriotism. 274

Themediawashesitanttocriticizethegovernmentandtriedtoreflectpublicopinion. 275

UnderthesecircumstancestheUnitedStates,ledbyPresidentGeorgeW.Bush, joinedthe“WaronTerror”inlate2001.Theengagementbeganwiththeinvasionof

AfghanistaninOctoberof2001.Noonequestionedthisassault,asitwascommon knowledgethattheTalibanhaditsheadquartersthere.However,theadministration’s attentionshiftedfromknownterroristactivityinAfghanistantoallegedconnectionsofAl

QaedaandIraq.In2003,theUnitedStatesbeganitssecondwarwithIraq.Thisaction wasapreemptivestrikeagainstasovereignnationwhohadcommittednorecentoffense againsttheUnitedStates.SomecriticsassertedthatPresidentBushhadanopportunityto encourageAmericanstoembraceIslamiccountriesandtounderstandthemotivating factorsthatcausedaminorityofMuslimstodespiseAmericanculture. 276 Insteadof tryingtoformacoalitionofIslamicallies,thePresidentchosetodenouncetheterrorists anddeclarewarupontwoIslamiccountries.ThewarwithIraqhasservedasrecruitment materialforAlQaedaandhasweakenedAmerica’sforeignrelations. 277 Thepoliciesof theBushadministrationseemtolendcredencetoHuntington’sClashofCivilizations theorythatsaystheinternationalconflictsofthepost-ColdWarerawillrevolvearound culturaldifferencessuchasreligion,history,andlanguage.278

RichardClarkecontendsthatimmediatelyaftertheWorldTradeCenterattacksin

2001,GeorgeW.Bushwenttohimandaskedthataspecialprojectbeputtogetherto

274 Ibid,xii. 275 Ibid,xiii. 276 Clarke,247. 277 Clarke,273. 278 Huntington,SamuelP., TheClashofCivilizationsandtheRemakingoftheWorldOrder (NewYork, NY:SimonandSchuster,1996). 72 determineifSaddamHusseinhadanylinkstotheterroristact. 279 DonaldRumsfeld,

SecretaryofDefense,andhisdeputy,PaulWolfowitz,hadsupporteddevelopinga

“militaryoption”forIraqpriortotheWorldTradeCenterattacks. 280 Clarkeandhisaids foundnoconnectionsexistedbetweenHusseinandthespecificactofSeptember11,

2001orbetweenIraqandOsamaBinLadeningeneral. 281 ThePresidentreceiveda memothatdetailedthesefindings.

Despitethelackofconnection,Husseinhadcommittedunforgivableactsinthe past.Inadditiontovariousdeplorablecrimesagainsthisownsubjects,in1993,Hussein hadorderedtheassassinationofGeorgeH.W.Bushtotakeplacewhiletheformer

Presidentvisited. 282 ThisattemptfailedandPresidentBillClintonquickly orderedthebombingofBaghdadtoserveasretaliationandadeterrentoffurther actions. 283 Afterthattime,therewasnoevidencetoindicateIraqisupportforterrorism untiltheallegationsofsuchactivitythatprecededthe2003invasionofIraq. 284 Saddam

HusseinandOsamaBinLadensharedasimilarhatredofAmericaanditsvalues,butin otherwayswereopposites. 285 Husseinsupportedasecularauthoritarianstatebasedon repressionandmilitarypower.BinLadenhatedsecularismandwantedasocietybased uponextremereligiousfundamentalism.Thesetwoworldviewsdonotseemtobehighly compatible,exceptintheirmutualoppositiontotheUnitedStates.

279 Clarke,32-33. 280 Woodward,49. 281 NationalCommissiononTerroristAttacksUpontheUnitedStates,334. 282 Clarke,80-81. 283 Ibid,82. 284 Ibid,84. 285 Crotty,289. 73 DespitethelackofevidencetosuggestalinkbetweenIraqandAlQaeda,the

PresidentbeganexploringtheoptionofawarwithIraqinNovember2001. 286 He privatelyconsultedwithDonaldRumsfelduntilwordofhisintentionsleakedtothe public.HisVicePresident,DickCheney,probablyheavilyinfluencedBush’sconcern withIraq.CheneyhadservedasSecretaryofDefenseforGeorgeH.W.Bushduringthe

1991GulfWar. 287 TheVicePresidentbelievedthattherewereleftoverproblemsfrom thefirstIraqiwarandhewantedtoreconciletheseunfinishedmatters.ThoughBush consideredwarwithIraqshortlyafter9/11,hespenttimebuildinghiscaseandpublicly deniedhisaidsweredraftingwarplans. 288

Theadministration,includingthePresidentandVicePresident,impliedIraqi connectionswithAlQaedatogeneratesupportfortheIraqwar.PresidentBushtolda groupofmembersoftheHouseofRepresentatives,“SaddamHusseinisaterribleguy whoisteamingupwithAlQaeda.” 289 On MeetthePress, Cheneyclaimedthatitwas

“prettywellconfirmed”thatalead9/11hijackernamedMohammadAttahad connectionswithIraqiintelligenceforces. 290 ThePresidentalsogavespeeches mentioning9/11andSaddamHusseininthesamesentences. 291 In2001,onlythree percentofAmericansbelievedSaddamHusseinaidedthe9/11terrorists,butby2003 pollstakenbythe NewYorkTimes andCBSNewsindicatedthatforty-fivepercentof

Americansmadethisassociation. 292

286 BobWoodward. PlanofAttack (NewYork,NY:SimonandSchuster,2004),1. 287 Ibid,9. 288 Ibid,129. 289 Ibid,188. 290 AlFranken. TheTruth:WithJokes (NewYork,NY:Dutton,2005),47. 291 LindaFeldman.2004.“TheImpactofBushLinking9/11andIraq.”Availablefrom http://www.csmonitor.com/2003/0314/p02s01-woiq.html. Internet;accessed11March2007. 292 Franken,47. 74 InSeptemberof2002,BushwenttotheUnitedNationstoencourageresolutions todealwiththeIraqproblem. 293 IftheUNfailedtorespondtothePresident’s satisfaction,heconsideredthewarplan.GeorgeW.Bush’sSecretaryofState,Colin

Powell,wasoneoftheonlydissentingopinionsregardinganIraqiinvasion.Powellwas ahighlyrespectedandhighlyvisiblememberoftheBushadministration.Powell’s approvalofBush’sIraqpolicywascrucial.HefavoredworkingwiththeUnitedNations toenforcethepreexistingsanctionsandtocontinueinspectionsfornuclearweapons. 294

Powelldidnottrusttheintelligencethatwaslimitedinadditiontobeing“murky,”that suggestedwarwithIraqwasjustified. 295

Overtime,SaddamHussein’spastactionsofusingweaponsofmassdestruction didinfluencePowell’sreasoning.TheSecretaryofStatealsoquestionedwhyHussein wouldsubjecthimselftosanctionsthatcosthiscountryaroundahundredbilliondollars ifhehadnothingtohide.Inearly2003,PowellgaveapresentationtotheUnitedNations thatdepictedtheIraqithreat.Despiteclearevidence,hesuggestedconnectionsbetween

IraqandAlQaeda. 296 SeveraldaysafterPowell’spresentation,UNweaponinspector

HansBlixdeclaredthatthroughhismanyextensivesearchesconductedwithnoprior noticetoIraqis,hefoundnoweapons. 297 BlixcriticizedPowell’sclaimthatHussein’s regimehadhiddenweaponsfrominspectors.Powell’sdeclarationofanIraqithreat probablyswayedmanywhomighthaveotherwiseopposedthewarbecausehe questionedthewarandbecausethepublicknewhewaslessapartofBush’sinnercircle thanothers.

293 Woodward, PlanofAttack ,184. 294 Ibid,149-153. 295 Ibid,298. 296 Ibid,311. 297 Ibid,316-317. 75 ThePresidentdecidedtoinvadeIraqin2003.Thisunprovokedinvasionofa sovereignnationoccurredwiththeexistenceofonlyoutdatedandunsubstantiated evidencethatIraqwaspursuingnuclearweaponsprograms. 298 BobWoodward’sbook claimsseveralofthegovernmentofficialsheinterviewedbelievedtheevidenceforthe warwascircumstantialand“verythin.” 299 Thedecisiontogotowarstirredcontroversy athomeandabroad.Priortothewar,hundredsofthousandsofEuropeansprotestedin largecitiessuchas,,and. 300 PopeJohnPaulIIsentrepresentatives todissuadeBushfromengaginginawarthatthePopefeltwouldcauseciviliandeaths andfurthertheriftbetweentheChristianandMuslimworlds. 301

TheaftermathoftheIraqiinvasionwitnessedanarrayofexplanationsforwhythe engagementoccurred.TheinitialexplanationwasthatIraqhad“weaponsofmass destruction”andcouldpotentiallysupplyterroristsgroupswiththesenuclearweapons.

Americansoldierswereunabletofindanyup-to-dateorviablechemicalorbiological weapons.FurtherexplanationsforthewarinIraqrangedfromthedesiretofreetheIraqi peoplefromabrutaldictatorshiptothereasoningthatademocracyintheMiddleEast wouldserveasameanstosuppressterrorism.TheyearsaftertheinitialinvasionofIraq witnessedanincreasingamountofcriticismofthewar.

TheColdWarandthe“WaronTerror”originatedandevolvedindifferentways.

Nevertheless,theColdWargreatlyinfluencedthe“WaronTerror”andinmanyways, thelatterservesasacontinuationofformer.PoliticiansusedtheColdWarasameansto accusetheircompetitionofpracticingcommunism.Republicansportrayedthemselvesas

298 Ibid,201-202. 299 Ibid,354-355. 300 J.F.O.McAllister,2003,“”WarorPeace”;Availablefrom http://www.time.com/time/europe/magazine/2003/0224/cover/demo.html ;Internet;accessed1March2007. 301 Woodward, PlanofAttack ,332. 76 beingthebestsuitedtodefendAmericaagainsttheSovietUnion,garneringpolitical supportandelectionsuccess.TheBushadministrationusedthe“WaronTerror”asa meanstodivertattentionfromacontroversialelectionandtogeneratesupportfortheir policiesincludingaquestionablewarwithIraq.ContemporaryRepublicanspaintedtheir

Democraticopponentsasweakonterrorisminordertowinpoliticalpositionsand influence.Bothconflictsevolvedfromlegitimatesecurityconcerns,butpoliticiansused eachwarindifferentwaysforpoliticalreasons.

77 CHAPTER6

CONCLUSION:

THE2004PRESIDENTIALELECTION

Thepreviouschaptersserveasahistoricalroadmaptothefinaldestinationofthe

2004election.“TheMarketingofthePresidency”depictsthecampaignstrategiesof someofthemajorpresidentialelectionsfromthefirstcontestedelectionuntilthehighly controversial2000electiontoillustratethatpackagingacandidateisnotanew phenomenon.“TheRiseoftheChristianRight”tracestheevolutionoftheSecondGreat

Awakeningintoamoderndayreligious/politicalmovementaimedatengenderingmoral changesonanationallevelthroughcollectivepoliticalaction.Finally,thechapterson the“ColdWar”and“WaronTerror”illustratethattheAmericanconceptofusingfear tacticstomanipulatethepolityevolvedthroughoutthefortyyearsoftheColdWarand continuetoday.ThestrategiesoftheBushcampaigninthe2004electionbroughtthese themestogetherinahighlysuccessfulstrategythatendedwithacampaignvictory.

The2004presidentialelectionwasanimportantturningpointinhistory.Political mapsseparatingredstatesfrombluegeographicallyrevealedthatthecountrywasmore dividedthanithadbeeninmanyyears.Candidatesonbothsidesemulatedstrategiesof theirpredecessorsanddevelopednewstrategiesinordertopackagethemselvesas desirableproductsthatvoterswouldenthusiasticallyconsumeonElectionDay.The electionwasextremelyimportantfortheincumbent,GeorgeW.Bush.Fouryearsprior,

Bushhadassumedtheroleascommanderinchiefunderhighlycontroversial circumstances.Hisvictoryorlossinthe2004racewouldeithervalidatehistenureor leavehimtotheannalsofhistoryasaone-termpresidentlikehisfather.Bushsetoutto

78 defendhispoliciesandportrayhisoppositionasincompetentandunqualifiedtorunthe country.Likemanypoliticiansbeforethem,GeorgeW.BushandtheRepublicanParty usedfearandreligionintheircampaigntowintheelection.Theyemphasizedterrorist activityandwavedthebannerformoralissuesthatwouldprecludehomosexualmarriage andlimitabortions.Bush’spoliticalstrategist,KarlRove,waslargelyresponsiblefor thisstrategy.

Inthe2000election,GeorgeW.BushhadnarrowlydefeatedhisDemocratic opponent,VicePresidentAlGore.Gorehadwonthepopularvote,butheandhis lawyerscontestedtheresultsoftheelectionbecauseofquestionablevotingpracticesin

FloridathatleftdoubtastothewinnerofthestateandthewinneroftheElectoralCollege vote.Themedia,thepolity,andthecourtsystemshotlydebatedtheresultsofthe electionforweeksafterthepollingcentersclosed.GeorgeW.Bushfinallywonthe electionwhentheUnitedStatesSupremeCourtruledthattherecountwas unconstitutionalandlabeledhimthewinnerbyfiveelectoralvotes. 302

BecauseBushhadfailedtowinamajorityofthepopularvoteandbecause ultimatelytheSupremeCourt,ratherthantheAmericanvoters,declaredhimthewinner, hewasmetwithagreatdealofcriticism.Despitethecontroversy,thePresidentsetforth enactinghispoliciesanddidnotappeartoallowcriticstodiscouragehim.Earlyinhis tenure,BushemphasizedimprovingeducationwithhisNoChildLeftBehindAct.He alsoloweredtaxes,claiming,thatthisactionwouldhelpsmallbusinessesandimprove theeconomythroughtrickledowneconomics.

302 WilliamCrotty, ADefiningMoment:ThePresidentialElectionof2004 (Armonk,NY:M.E.Sharpe, 2005),137. 79 WhentheterroristattacksofSeptember11,2001occurred,criticismofthe

Presidentandthewayinwhichhereceivedthejobhalted.Americanswereterrified becausesuchablatantlyhatefulandunprovokedacthadneveroccurredbeforeon

Americansoil.AmericansrememberedPearlHarbor,butthateventhadhappenedduring awar,notinatimeofpeace.TheJapanesehadalsoperpetratedthatattackuponanaval base,notinnocentcivilians.Asisoftenthecaseintimesofnationalcrisis,President

Bushbenefitedpoliticallyfromtheattacks.Hisapprovalratingssoared.Hehadamuch easiertimepassinglegislationthroughCongress.

Americansremembered9/11duringthe2004presidentialcampaignandon

ElectionDay.GeorgeW.BushandRepublicanspin-doctorsmadesurethatnoonecould forget.AftertheinceptionofHomelandSecurity,thegovernmentcreatedathreat-level systemthatattributedcertaincolorswithparticularlevelsofthreat.Inthemonthsprior totheelection,theBushadministrationraisedthethreat-leveltoorangeorhighalert, severaltimes. 303 TomRidge,SecretaryofHomelandSecurityatthetime,laterrevealed thathesawnolegitimatereasonforthegovernmenttoraisethethreat-level.Hesaidhe hadchallengedthethreat-levelraisingsandthatothers“aggressivelydefended”them eventhoughtheywerebasedon“flimsy”evidence.Sincetheelection,theBush administrationhasnotraisedthethreat-leveltoorange.

AsEisenhowerandmanyofhissuccessorshadusedtheColdWartoportraytheir opponentsasweak,BushusedtheWaronTerror.Onthecampaigntrail,Bush repeatedlyreferredtothe9/11attacks,theIraqWar,andthebroaderwaronterror.He portrayedhimselfasmostcapableofdefendingAmericafromoutsideattacks.Ata 303 MimiHall.2005.“RidgeRevealsClashonAlerts.”Availablefrom http://www.usatoday.com/news/washington/2005-05-10-ridge-alerts_x.htm . Internet;accessed11March2007. 80 campaignspeechinFlorida,Bushassertedthattheterroristswerestilldangerousand readytostrike. 304 HeclaimedthatifAmericasentmixedmessagesorshowed uncertaintyorweaknessthattragedywouldoccuragain.DickCheneymorebluntly contendedthatifAmericansmadethewrongchoiceonElectionDay,therewasadanger thatAmericawouldfallbackintoapre-9/11mindsetandterroristswouldattackAmerica again.TheBushadministrationincessantlytriedtoconvincetheAmericanpeoplethatif

JohnKerrywereelected,Americanliveswouldbelosttoterrorism.Theadministration arguablyexaggeratedthethreatofterrorismandcausedevencitizenswhoresidedin smalltownsandsparseruralareastofearthatterroristswouldattackthem. 305

Inadditiontoappealingtothosevoterswhowereterrifiedoffutureattackstothe

Americanhomeland,theBushadministrationandRepublicansalsosoughtreligious voters.Inthe2000election,Bush’spoliticalstrategist,KarlRove,believedthatmillions ofevangelicalvotershadrefrainedfromgoingtothepolls. 306 Bushsoughttochangethis in2004.DuringhisfirstfouryearsasPresident,Bushattemptedtomobilizeevangelical votersandgaintheirfavor.BushvocallysupportedaConstitutionalamendmentthat wouldbanhomosexualmarriage.Hesupportedgovernment-fundedvouchersthatwould allowchildrentoattendreligiousschoolssubsidizedbythegovernment.Hesupporteda banonpartial-birthabortionsthatpassedthroughCongress.Bushalsoheavily emphasizedfaith-basedinitiatives.Inthe2004election,theRepublicanNational

Conventionwentsofarastosendoutmailingsinatleasttwostatesthatclaimeda

Democraticpresidentialvictorywouldleadtothelegalizationofgaymarriageandthe

304 Ibid,27. 305 JohnMueller ,Overblown:HowPoliticiansandtheTerrorismIndustryInflateNationalSecurity Threats,andWhyWeBelieveThem .(NewYork,NY:FreePress,2006),1. 306 Crotty,23. 81 banningoftheBible. 307 ManyvotersthroughoutthenationbelievedthatJohnKerry wouldlegalizegaymarriage,althoughthecandidatehimselfonlyprofessedtosupport civilunions.

Inadditiontoinvokingfearandreligion,BushandtheRepublicansresortedto typicalelectiontacticsandchallengedKerry’scompetenceandreputation.TheBush strategistssoughttodefineKerryasaninconsistentliberal.Theyquestionedhisability tofightthewaronterrorism.Inoneadvertisement,comparabletotheDaisy advertisementusedagainstBarryGoldwater,apackofwolvesranthroughadeep,dark forest. 308 AnannouncerclaimedthatJohnKerryandliberalsinCongresshadslashedthe intelligencebudgetandthusweakenedAmerica’sdefenses.Theimplicationsofthe advertisementwereclear;KerrywouldbeweakondefenseandthuswouldopenAmerica uplikeanunpreparedRedRidingHoodtothebigbadterrorists.

TheBushadministrationwantedvoterstobelievethatJohnKerrywasweakon terrorismandwouldallowterroriststoattackAmerica.Incontrasttotheirclaimsof embracingmorality,Bush’steamrepeatedlyimpugnedKerry’sintegrityandhis patriotism.Theyportrayedhimasweakandindecisive.BothBushandCheneyalso blatantlymisrepresentedquotesmadebyKerry,thoughJohnKerryalsostretchedthe truthaswell.

Theintroductionof527groups 309 duringthistimealsochallengedKerry’srecord.

Theseindependentlyfinancedpoliticalgroupswerenotasrestrictedintheiradvertising asthecandidatesthemselves.OnesuchgroupcalledthemselvesSwiftBoatVeteransfor

Truth.ThisgroupchallengedKerry’sdepictionofhisinvolvementintheVietnamWar 307 Ibid,27. 308 AlFranken, TheTruth:WithJokes (NewYork,NY:Dutton,2005),25. 309 Ibid,16. 82 andhisreceiptofPurpleHearts.Kerrycategoricallydeniedtheclaimsandseveralmedia outletsdebunkedthem.ThepresslinkedthegrouptoKarlRoveandtheBushfamily. 310

OthergroupssuchastheNationalRifleAssociationalsoactivelycampaignedagainst

Kerrybecauseofhisnumerousvotesinfavorofguncontrol. 311 BecauseBush’skey issueswerereligionandnationalsecurity,itwasdifficultforKerrytocounterBush’s strategywithoutseemingunpatriotic.KerryattemptedtoattackthefailedIraqpolicy,but

Kerryhadvotedforthewar.Healsoemphasizedtheweakeconomy,butotherkey issueshighlightedbytheBushadministrationovershadowedthis.

GeorgeW.Busheffectivelyappealedtovotersmostconsistentlyinthecategories ofwhitemen,evangelicalProtestants,regularchurchgoers,veterans,gunowners, affluentvoters,andruraldwellers. 312 Bushbenefitedbecauseeighty-percentofvoters werewhiteandeighty-fivepercentofvoterswereChristian.Bushgarneredthemost supportinhiscampaignfromvoterswhofearedthewrathofterrorists.Hewasabletodo thisbecausehepositionedhimselfasthestrongestcandidateandhecouldclaimthatthe stagnanteconomyandlossofjobsunderhisadministrationwereconsequencesof9/11.

ThosewhoopposedtheWarinIraqwerewillingtooverlookthenegativitytherebecause ofBush’sstancesonreligiousissuesandterrorism.

The2004electionexemplifiesthepresidentialmarketingprocessmorethanany otherelection.GeorgeW.Bushpackagedhimselfastoughonterrorismandconcerned withmoralandreligiousissues.Heportrayedhisopponentasweakandincompetent

310 KateZernikeandJimRutenberg,2004.“FriendlyFire:TheBirthofanAttackon Kerry.”Availablefrom http://select.nytimes.com/search/restricted/article?res=F50914FE3D5A0C738EDDA10894DC404482 . Internet;accessed11March2007. 311 Crotty,31. 312 Ibid,22. 83 despiteKerry’sstatusasawarveteranandBush’sownlackofparticipationinawar.

Kerryalsoclaimedtohaveadeepreligiousconvictionthatmotivatedhiseverydaylife, buthebelievedhisrelationshipwithGodwasaprivatematter.ThestrategyofBushand theRepublicansofusingfearandreligionintheelectionprovedtobeasuccessful approach.

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