Commercial Radio Market Profiles 2018

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COMMERCIAL RADIO MARKET PROFILES 2018

TASMANIA CONTENTS

INTRODUCTION 3

REFERENCES 4

MARKET STATIONS 5

Burnie 101.7 SeaFM, 100.9FM 5

Devonport 107.7 SeaFM, 7AD 900AM / 7AD 98.9 FM 9

Hobart Hobart’s Hit 100.9, Hobart’s 107.3 Triple M, 107.7 7HOFM 13

Launceston Chilli 101.1 FM, LAFM 17

Queenstown 7XS 21

Scottsdale Chilli 99.7FM, 7SD AM 25

DATA TABLES 29

2016 CENSUS OF POPULATION & HOUSING i

2016 HOUSEHOLD EXPENDITURE SURVEY x

2 Commercial Radio Market Profiles INTRODUCTION

WELCOME TO THE Australian commercial radio stations are a vital and integral part of their local SIXTH EDITION OF THE communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all COMMERCIAL RADIO stakeholders including direct advertisers, agencies and clients. MARKET PROFILES 2018. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend.

The Commercial Radio Market Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area’s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio.

These Commercial Radio Market Profiles should be used in conjunction with resources available on the Commercial Radio Australia (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio.

The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census.

The Commercial Radio Market Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio.

Should you require further information, please do not hesitate to contact the CRA Marketing Team on 02 9281 6577, or visit the website: radioalive.com.au.

Regards,

Joan Warner Chief Executive Officer Commercial Radio Australia

Commercial Radio Australia 3 REFERENCES

The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1.

MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources:

2016 CENSUS OF POPULATION AND HOUSING RADIO LICENCE AREA MAPS (conducted 9 August 2016) RA1 areas as determined by the ACMA. For all socio-economic, demographic and occupational data. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., 2015-16 HOUSEHOLD EXPENDITURE SURVEY GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, (HES) Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, © OpenStreetMap contributors, and the GIS User While the HES is conducted infrequently the data is projected Community. using regional CPI (consumer price index) information.

2015-16 AGRICULTURAL CENSUS LEGEND The results of the Agricultural Census are available only for Coastline; State borders Statistical Areas Level 2 (SA2). The agricultural data for stations’ licence areas containing part SA2s is an estimate based on Licence Area whether the centroid of the SA2 was within the licence area Principal roads; Cities (medium and large) or not. Secondary roads; Towns, cities (small) The agricultural table on page four of each profile provides a Minor roads; Localities summary of categories for the radio licence area.

The units listed in the Agricultural Table include: NB: • Ha: Hectares • Population figures sourced from 2016 Census data and may • T: Tonne differ from population estimates used in survey reports. • N: Number • Population figures in these licence area profiles will be • Kg: Kilogram updated annually based on current ABS population figures. • Dz: Dozen.

Disclaimer: • Agriculture Commodity ‘Area of Holding’ refers to farmland only and excludes non-agricultural land. • ACMA data may vary based on definitions.

4 Commercial Radio Market Profiles BURNIE 101.7 SEAFM • 100.9FM

Station Name 101.7 SeaFM 100.9FM (previously 7BU 558AM) Call Sign 7SEA 7BU Frequency 101.7 MHz 558 kHz Network Grant Broadcasters Grant Broadcasters Address PO Box 120, Burnie, TAS 7320 PO Box 120, Burnie, TAS 7320 Phone 03 6431 2555 03 6431 2555 Fax - - Email [email protected] [email protected] Web Address burnie.seafmtas.com.au 7bu.com.au Description of Content/Format Hot Adult Contemporary Easy Gold Demographic Profile of Station Audience 18-39 39-64

Commercial Radio Australia 5 BURNIE

Burnie is located on the shores of Emu Bay, west of Devonport. Burnie has a busy nationally recognised deep-water port.

7BU & SEA FM Burnie service this industrial city, which is surrounded by a rich farming district. Burnie is in a key position, being the gateway of the scenic and historic area of the far northwest, including the rich mining area of the West Coast.

In comparison to the 2011 census, the population of Burnie has decreased by 2.17% to 61,102. Over 55% of the population is aged over 40 years. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Being a regional centre, Burnie has a large modern civic centre, TAFE College, university campus, and public and private hospitals.

11,249 people or 18% of the population of Burnie were partaking in some form of education in 2016; of these, 47% were attending infants or primary school, 33% attending secondary school, 11% attending TAFE and 9% attending university. Of the 20,714 people (34%) who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification.

Burnie is an old established area like much of northern Tasmania. The area has a high level of home ownership. Of the total dwellings (23,988) in Burnie, 37% are owned outright and 33% are mortgaged. Private rental properties represented 20% of total dwellings.

28% of the total households in Burnie have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 11% between $78,000 – $103,999pa, and 17% over $104,000pa.

All major banks, car dealers, most fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE The rich farmland around Burnie supports a healthy dairy and vegetable industry. The area also produces some beef and lamb both for export and the domestic market. There are over 8 thousand sheep and lambs in the license area, over 33 thousand beef cattle and over 70 thousand dairy cattle. Forestry is also an important industry for the area. Australia’s largest tree farm is situated 30 km south of Burnie. Forest based industries have been an integral part of the area’s development.

EMPLOYMENT The majority (53%) of the labour force of 27,418 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services.

6 Commercial Radio Market Profiles BURNIE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,701 26.5% 10+ years 26,123 27,741 53,864 88.15% Technicians & trade workers/ 6,716 26.56% 0-9 years 3,715 3,523 7,238 11.85% Community & personal service workers 10-17 years 3,079 2,971 6,050 9.9% Clerical & administrative workers 2,866 11.33% 18-24 years 2,432 2,281 4,713 7.71% Sales workers 2,540 10.04% 25-39 years 4,460 4,906 9,366 15.33% Machinery operators & drivers/Labourers 6,056 23.95% 40-54 years 6,004 6,453 12,457 20.39% Not stated 411 1.63% 55-64 years 4,415 4,685 9,100 14.89% Total 25,290 100% 65-74 years 3,574 3,641 7,215 11.81% 75+ years 2,159 2,804 4,963 8.12% INDUSTRY Total 2011 population 30,511 31,949 62,460 Industry Total Workforce Total 2016 population 29,838 31,264 61,102 100% Agriculture, forestry & fishing 2,272 9.03% % change 2011-2016 -2.17% Mining 785 3.12% Manufacturing/Electricity, gas, water & 4,533 18.01% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 5,248 20.85% Employment classification Total Labour force Accommodation & food services Full-time employed 14,412 52.56% Transport, postal & warehousing/ 1,341 5.33% Part-time employed 9,436 34.42% Information, media & communications Not stated employed 1,566 5.71% Financial & insurance services/ 1,249 4.96% Rental hiring & real estate services/ Unemployed 2,004 7.31% Administration & support services Total labour force 27,418 100% Professional scientific & technical services 740 2.94% Public administration & safety 1,356 5.39% HOUSEHOLD INCOME Education & training/Health care & 5,583 22.19% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 133 0.53% $0 – $7,749 293 1.23% Other services 972 3.86% $7,750 – $20,999 1,685 7.08% Not stated 953 3.79% $21,000 – $41,999 6,697 28.15% Total 25,165 100% $42,000 – $77,999 6,054 25.45% $78,000 – $103,999 2,572 10.81% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,887 7.93% Product or service $000’s (pa) $130,000 – $155,999 1,025 4.31% Food & non-alcoholic beverages 252,538 $160,000 – $181,999 454 1.91% Alcoholic beverages 36,116 $182,000 – $207,999 287 1.21% Clothing & footwear 51,081 $208,000+ 451 1.9% Household furnishings & equipment 62,307 Not stated 2,386 10.03% Furniture & floor covering 18,083 Total households 23,791 100% Household appliances 17,553 Household services & operation 41,811 FAMILY STRUCTURE Medical care & health expenses 89,407 Type of family Total Total families Motor vehicle purchase 68,482 Couple families – Children 6,234 37.39% Motor vehicle running costs 145,464 Couple families – No children 7,501 44.99% Recreation 166,237 Single parents 2,837 17.01% Recreational & educational equipment 49,742 Other families 102 0.61% Holidays 61,903 Total families 16,674 100% Personal care 28,817

Commercial Radio Australia 7 BURNIE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 78,757 population Cereal crops – Wheat for grain – Production (t) 2,962 Infants/primary 2,761 2,563 5,324 9.84% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,889 1,780 3,669 5.9% Cereal crops – Barley for grain – Production (t) 1,149 TAFE 566 647 1,213 1.56% Cereal crops – Sorghum for grain – Production (t) 0 University 264 779 1,043 1.3% Cereal crops – Total for grain – Production (t) 4,169 Total 5,480 5,769 11,249 18.41% Vegetables for human consumption – Tomatoes – 124 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 1,699 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 5,471 Fully owned 8,944 37.29% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 7,981 33.27% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 4,830 20.14% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 2,145 8.94% Fruit & nuts – Nuts – Total trees (no.) 203 Other tenure type 88 0.37% Fruit & nuts – All orchard fruit (incl. nuts) – 17,864 Total trees (no.) Total dwellings 23,988 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 8,083 Livestock – Dairy cattle – Total (no.) 70,563 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 33,505 Degree 4,962 8.12% Certificate 15,752 25.78% INTERNET USAGE Total 20,714 33.9% Connection Total Total dwellings Internet accessed from dwelling 18,169 74.65% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,536 22.75% Mortgaged Not stated 633 2.6% Monthly mortgage payment Total dwellings Total 24,338 100% $0 – $449 per month 685 9.17% $450 – $799 per month 986 13.21% BIRTHPLACE BY REGION $800 – $999 per month 939 12.58% Market Region Male Female Total $1,000 – $1,799 per month 3,571 47.83% population $1,800 – $2,399 per month 781 10.46% Oceania incl. Australia 25,787 26,770 52,557 87.13% $2,400 – $2,999 per month 164 2.2% Europe 1,179 1,200 2,379 3.94% $3,000 – $3,999 per month 103 1.38% Africa & Middle East 45 52 97 0.16% $4,000+ per month 41 0.55% Asia 95 206 301 0.5% Not stated 196 2.63% Americas 43 26 69 0.11% Total mortgaged dwellings 7,466 100% Other 2,438 2,481 4,919 8.15% Total 29,587 30,735 60,322 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,474 6.09% 1 vehicle 8,374 34.6% 2+ vehicles 13,396 55.35% Not stated 958 3.96% Total 24,202 100%

8 Commercial Radio Market Profiles DEVONPORT 107.7 SEAFM • 7AD 900AM / 7AD 98.9 FM

Station Name 107.7 SeaFM 7AD 900AM / 7AD 98.9 FM Call Sign 7DDD 7AD Frequency 107.7 MHz 900 kHz Network Grant Broadcasters Grant Broadcasters Address 2 Hillcrest Road, Devonport, TAS 7310 2 Hillcrest Road, Devonport, TAS 7310 Phone 03 6424 1919 03 6424 1919 Fax 03 6424 9613 03 6424 9613 Email [email protected] [email protected] Web Address devonport.seafmtas.com.au 7ad.com.au Description of Content/Format Hot Adult Contemporary Adult Contemporary Demographic Profile of Station Audience 18-39 35-64

Commercial Radio Australia 9 DEVONPORT

Devonport, at the mouth of the Mersey River, is the business and retail centre for the rich farmland of the Mersey Forth region, and the commercial centre for the Municipalities of Devonport, Kentish, Latrobe and Central Coast. It includes the population centres of Devonport, Ulverstone, Latrobe, Sheffield and Railton.

Often referred to as the Gateway of Tasmania; it is the starting point for visitors heading off to Cradle Mountain, Tasmania’s world famous tourist destination. It is the major passenger port on the North West Coast. The Bass Strait ferry service featuring the Spirit of Tasmania One and Spirit of Tasmania Two operate a daily passenger, vehicle and freight service between Melbourne and Devonport with over 430,000 passengers annually.

The Devonport airport is situated approximately 7 kilometres east of the city and Qantaslink offer four flights to Melbournedaily. Searoad Shipping operate 2 roll on roll off vessels for general freight between Devonport and Melbourne. Cement Australia has exported cement products from Railton to Melbourne since 1926.

Devonport’s main CBD is on the western side of the Mersey River and includes the paranaple centre, a multi purpose building housing the Devonport City Council, Devonport Library, Devonport Online Access Centre, the paranaple arts centre and the impressive paranaple convention centre with stunning views of the Mersey River. The CBD also features Providore Place, an all-weather modern pavilion that showcases the North- West region, where the city connects with the farms, the place to see the newest and freshest products from Tasmania.

Sheffield in the Kentish municipality lies 23 kilometres inland from Devonport, has long been the rural hub for the Mount Roland area. The Sheffield area is well known for its high quality butterfat production via dairy farming. It is also known as the Town of Murals featuring over 60 murals depicting the area’s rich history and beautiful natural scenery painted on walls throughout the town and buildings along the roadside. The murals attract an estimated 200,000 people to the town annually.

Latrobe, 8 kilometres south-east of Devonport, has a chocolate factory specialising in Belgium chocolates, the main shopping district includes a number of hotels, cafes, restaurants, antique shops and boutiques. The Mersey Community Hospital is located in Latrobe.

Ulverstone, 21 kilometres west of Devonport on the mouth of the Leven River is one of Tasmania’s largest towns. The town is part of the Central Coast Council. There is rich farming land in this part of Tasmania, which makes it attractive and prosperous, and this stretch of the Coast attracts an increasing number of retirees.

In comparison to the 2011 census, the population of the radio licence area of Devonport was fairly steady, increasing marginally by 0.38% to 74,991. Over 57% of the population is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

13,198 people or 18% of the population were attending an educational institution in 2016; of these, 48% were in infants or primary, 32% were attending a secondary educational institution, 8% attending university or another tertiary institution and 12% attending TAFE. 25,601 people (34%) already have a tertiary qualification; of these, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification.

Devonport is an old farming district. The area is home to many third and fourth generation farming families. This is reflected in the high level of home ownership. Of the total dwellings (29,382) in Devonport, 39% are owned outright and 32% are mortgaged. Private rental properties represent 20% of total dwellings.

30% of the total households (29,217) in Devonport have a household income range between $21,000 – $41,999pa, 26% between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 16% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE The farms in the region produced over 8.6 million kilograms of apples. The farms support over 37 thousand head of sheep and lambs, over 16 thousand meat cattle and over 20 thousand dairy cattle. The region supports over 383 thousand orchard trees (including nut trees).

The Devonport and surrounding area has rich red soils that are ideal for producing vegetable crops (beans, onions, peas, potatoes etc) and very significant values of cereals, oil poppies, pyrethrum and other crops.

Simplot Devonport processes around 60,000 tons of vegetables for Birds Eye and Edgell frozen vegetable brands each year. They are proud supporters of Tasmanian food manufacturing employing more than 300 people at the Devonport site.

The Simplot Ulverstone potato processing plant employs over 400 people, the factory sorces its potatoes from over 300 local growers and processes over 250,000 tons of potatoes each year turning them into 150,000 tons of frozen french fries.

EMPLOYMENT The majority (51%) of the labour force of 32,385 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

10 Commercial Radio Market Profiles DEVONPORT

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 7,700 25.82% 10+ years 32,206 34,259 66,465 88.63% Technicians & trade workers/ 8,349 28% 0-9 years 4,360 4,166 8,526 11.37% Community & personal service workers 10-17 years 3,594 3,485 7,079 9.44% Clerical & administrative workers 3,274 10.98% 18-24 years 2,616 2,421 5,037 6.72% Sales workers 3,065 10.28% 25-39 years 5,246 5,862 11,108 14.81% Machinery operators & drivers/Labourers 6,948 23.3% 40-54 years 7,230 7,794 15,024 20.03% Not stated 482 1.62% 55-64 years 5,731 6,002 11,733 15.65% Total 29,818 100% 65-74 years 4,859 5,103 9,962 13.28% 75+ years 2,930 3,592 6,522 8.7% INDUSTRY Total 2011 population 36,546 38,159 74,705 Industry Total Workforce Total 2016 population 36,566 38,425 74,991 100% Agriculture, forestry & fishing 2,327 7.92% % change 2011-2016 0.38% Mining 488 1.66% Manufacturing/Electricity, gas, water & 5,624 19.15% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,088 20.73% Employment classification Total Labour force Accommodation & food services Full-time employed 16,496 50.94% Transport, postal & warehousing/ 1,936 6.59% Part-time employed 11,376 35.13% Information, media & communications Not stated employed 1,953 6.03% Financial & insurance services/ 1,428 4.86% Rental hiring & real estate services/ Unemployed 2,560 7.9% Administration & support services Total labour force 32,385 100% Professional scientific & technical services 956 3.25% Public administration & safety 1,479 5.04% HOUSEHOLD INCOME Education & training/Health care & 6,350 21.62% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 306 1.04% $0 – $7,749 336 1.15% Other services 1,168 3.98% $7,750 – $20,999 2,024 6.93% Not stated 1,224 4.17% $21,000 – $41,999 8,629 29.53% Total 29,374 100% $42,000 – $77,999 7,649 26.18% $78,000 – $103,999 3,041 10.41% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,084 7.13% Product or service $000’s (pa) $130,000 – $155,999 1,132 3.87% Food & non-alcoholic beverages 308,152 $160,000 – $181,999 506 1.73% Alcoholic beverages 44,070 $182,000 – $207,999 385 1.32% Clothing & footwear 62,330 $208,000+ 501 1.71% Household furnishings & equipment 76,028 Not stated 2,930 10.03% Furniture & floor covering 22,065 Total households 29,217 100% Household appliances 21,418 Household services & operation 51,019 FAMILY STRUCTURE Medical care & health expenses 109,096 Type of family Total Total families Motor vehicle purchase 83,563 Couple families – Children 7,271 35.71% Motor vehicle running costs 177,498 Couple families – No children 9,476 46.53% Recreation 202,846 Single parents 3,486 17.12% Recreational & educational equipment 60,696 Other families 131 0.64% Holidays 75,535 Total families 20,364 100% Personal care 35,163

Commercial Radio Australia 11 DEVONPORT

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 49,551 population Cereal crops – Wheat for grain – Production (t) 3,209 Infants/primary 3,261 3,121 6,382 8.51% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,090 2,089 4,179 5.57% Cereal crops – Barley for grain – Production (t) 804 TAFE 726 898 1,624 2.17% Cereal crops – Sorghum for grain – Production (t) 0 University 282 731 1,013 1.35% Cereal crops – Total for grain – Production (t) 4,160 Total 6,359 6,839 13,198 17.6% Vegetables for human consumption – Tomatoes – 299 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3,378 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 2,305 Fully owned 11,543 39.29% Fruit & nuts – Apples – Production (kg) 8,694,520 Mortgaged 9,331 31.76% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 5,784 19.69% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 2,566 8.73% Fruit & nuts – Nuts – Total trees (no.) 636 Other tenure type 158 0.54% Fruit & nuts – All orchard fruit (incl. nuts) – 383,203 Total trees (no.) Total dwellings 29,382 100% Fruit & nuts – Grapes – Total area (ha) 227 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 37,630 Livestock – Dairy cattle – Total (no.) 20,806 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 16,068 Degree 6,137 8.18% Certificate 19,464 25.96% INTERNET USAGE Total 25,601 34.14% Connection Total Total dwellings Internet accessed from dwelling 22,255 74.87% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,673 22.45% Mortgaged Not stated 798 2.68% Monthly mortgage payment Total dwellings Total 29,726 100% $0 – $449 per month 856 9.75% $450 – $799 per month 1,164 13.25% BIRTHPLACE BY REGION $800 – $999 per month 1,026 11.68% Market Region Male Female Total $1,000 – $1,799 per month 4,086 46.53% population $1,800 – $2,399 per month 955 10.87% Oceania incl. Australia 31,042 32,443 63,485 85.9% $2,400 – $2,999 per month 228 2.6% Europe 1,795 1,863 3,658 4.95% $3,000 – $3,999 per month 126 1.43% Africa & Middle East 49 56 105 0.14% $4,000+ per month 59 0.67% Asia 104 294 398 0.54% Not stated 282 3.21% Americas 55 61 116 0.16% Total mortgaged dwellings 8,782 100% Other 3,000 3,145 6,145 8.31% Total 36,045 37,862 73,907 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,728 5.84% 1 vehicle 9,934 33.59% 2+ vehicles 16,782 56.74% Not stated 1,133 3.83% Total 29,577 100%

12 Commercial Radio Market Profiles HOBART HOBART’S HIT 100.9 • HOBART’S 107.3 TRIPLE M • 107.7 7HOFM

Station Name Hobart’s Hit 100.9 Hobart’s 107.3 Triple M 107.7 7HOFM Call Sign 7TTT 7XXX 7HHO Frequency 100.9 MHz 107.3 MHz 101.7 MHz Network Southern Cross Austereo Southern Cross Austereo Grant Broadcasters Address PO Box 1800, Hobart, PO Box 1800, Hobart, PO Box 320, North Hobart, TAS 7001 TAS 7001 TAS 7002 Phone 03 6224 1009 03 6224 1009 03 6216 1000 Fax 03 6234 3030 03 6234 3030 03 6234 5366 Email [email protected] [email protected] [email protected] Web Address hit.com.au/hobart triplem.com.au/hobart 7hofm.com.au Description of Content/Format Contemporary Hit Radio Gold - Adult Contemporary Adult Contemporary/Gold Demographic Profile of Station Audience 18-40 40-54 40-54

Commercial Radio Australia 13 HOBART

Hobart is the capital of Australia’s island state, Tasmania. Hobart is located in Tasmania’s southeast and is Australia’s second oldest city, founded in 1804. The city straddles the picturesque Derwent River.

Tasmania is one of Australia’s most popular tourist destinations; the historic buildings of Hobart and nearby Port Arthur, as well as the Wrest Point Casino, are popular attractions.

In comparison to the 2011 census, the population of Hobart has increased by 3.69% to 253,518. Over 52% of the population is aged over 40 years. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

53,899 people (or 21% of the population) of Hobart are attending an educational institution; of these, 42% were in infants or primary, 28% were attending a secondary educational institution, 21% attending university or another tertiary institution and 9% attending TAFE. Of the 101,520 people who already have a tertiary qualification, 42% have a degree and 58% have a certificate, diploma or another tertiary qualification.

A high level of home ownership is reflected in the stability of the region. Of the total dwellings (97,898) in Hobart, 35% are owned outright and 36% are mortgaged. Private rental properties represented 22% of total dwellings.

23% of the total households in Hobart have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 24% over $104,000pa.

All major banks, car dealers, insurance/finance companies, fast-food restaurants and an extensive selection of national retail, chain and independent stores are located in Hobart.

AGRICULTURE The farmland around Hobart grows apples and a variety of other fruit. Tasmania is known as the ‘apple isle’. There are over 995 thousand fruit trees in the Hobart license area and nearly 12 million kilograms of apples were produced. The farms in the area support over 11 thousand beef cattle and 316 thousand sheep and lambs.

EMPLOYMENT The majority (53%) of the labour force of 119,985 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Public Administration and Safety.

14 Commercial Radio Market Profiles HOBART

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 37,532 33.47% 10+ years 107,951 115,136 223,087 88% Technicians & trade workers/ 29,367 26.19% 0-9 years 15,530 14,901 30,431 12% Community & personal service workers 10-17 years 12,192 11,397 23,589 9.3% Clerical & administrative workers 16,155 14.41% 18-24 years 10,465 10,329 20,794 8.2% Sales workers 10,688 9.53% 25-39 years 22,577 23,833 46,410 18.31% Machinery operators & drivers/Labourers 16,557 14.77% 40-54 years 24,467 26,447 50,914 20.08% Not stated 1,837 1.64% 55-64 years 17,079 18,491 35,570 14.03% Total 112,136 100% 65-74 years 13,116 13,893 27,009 10.65% 75+ years 8,055 10,746 18,801 7.42% INDUSTRY Total 2011 population 119,684 124,810 244,494 Industry Total Workforce Total 2016 population 123,481 130,037 253,518 100% Agriculture, forestry & fishing 3,599 3.25% % change 2011-2016 3.69% Mining 196 0.18% Manufacturing/Electricity, gas, water & 16,701 15.07% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 22,366 20.19% Employment classification Total Labour force Accommodation & food services Full-time employed 63,500 52.92% Transport, postal & warehousing/ 5,822 5.25% Part-time employed 42,496 35.42% Information, media & communications Not stated employed 6,315 5.26% Financial & insurance services/ 7,064 6.38% Rental hiring & real estate services/ Unemployed 7,674 6.4% Administration & support services Total labour force 119,985 100% Professional scientific & technical services 6,344 5.73% Public administration & safety 11,464 10.35% HOUSEHOLD INCOME Education & training/Health care & 27,148 24.5% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 2,501 2.26% $0 – $7,749 1,190 1.22% Other services 4,047 3.65% $7,750 – $20,999 5,681 5.83% Not stated 3,550 3.2% $21,000 – $41,999 22,108 22.69% Total 110,802 100% $42,000 – $77,999 24,625 25.28% $78,000 – $103,999 11,508 11.81% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 9,268 9.51% Product or service $000’s (pa) $130,000 – $155,999 5,119 5.25% Food & non-alcoholic beverages 1,129,488 $160,000 – $181,999 3,026 3.11% Alcoholic beverages 166,637 $182,000 – $207,999 2,288 2.35% Clothing & footwear 219,830 $208,000+ 3,383 3.47% Household furnishings & equipment 287,391 Not stated 9,223 9.47% Furniture & floor covering 87,829 Total households 97,419 100% Household appliances 88,879 Household services & operation 195,630 FAMILY STRUCTURE Medical care & health expenses 377,510 Type of family Total Total families Motor vehicle purchase 275,009 Couple families – Children 26,464 39.22% Motor vehicle running costs 656,759 Couple families – No children 28,012 41.51% Recreation 798,541 Single parents 12,235 18.13% Recreational & educational equipment 242,440 Other families 769 1.14% Holidays 318,031 Total families 67,480 100% Personal care 117,185

Commercial Radio Australia 15 HOBART

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 224,277 population Cereal crops – Wheat for grain – Production (t) 3,892 Infants/primary 11,519 10,880 22,399 8.84% Cereal crops – Rice for grain – Production (t) 0 Secondary 7,728 7,326 15,054 5.94% Cereal crops – Barley for grain – Production (t) 625 TAFE 2,346 2,601 4,947 1.95% Cereal crops – Sorghum for grain – Production (t) 0 University 4,908 6,591 11,499 4.54% Cereal crops – Total for grain – Production (t) 4,939 Total 26,501 27,398 53,899 21.26% Vegetables for human consumption – Tomatoes – 4 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 748 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 18 Fully owned 33,842 34.57% Fruit & nuts – Apples – Production (kg) 11,768,162 Mortgaged 34,863 35.61% Fruit & nuts – Nectarines – Production (kg) 10,184 Private rental 21,348 21.81% Fruit & nuts – Peaches – Production (kg) 50,206 Housing authority/Not stated 7,188 7.34% Fruit & nuts – Nuts – Total trees (no.) 116,159 Other tenure type 657 0.67% Fruit & nuts – All orchard fruit (incl. nuts) – 995,671 Total trees (no.) Total dwellings 97,898 100% Fruit & nuts – Grapes – Total area (ha) 464 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 316,089 Livestock – Dairy cattle – Total (no.) 3,654 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 11,703 Degree 42,552 16.78% Certificate 58,968 23.26% INTERNET USAGE Total 101,520 40.04% Connection Total Total dwellings Internet accessed from dwelling 78,964 80.02% MORTGAGE PAYMENTS Internet not accessed from dwelling 17,439 17.67% Mortgaged Not stated 2,282 2.31% Monthly mortgage payment Total dwellings Total 98,685 100% $0 – $449 per month 2,961 8.81% $450 – $799 per month 3,070 9.13% BIRTHPLACE BY REGION $800 – $999 per month 2,936 8.73% Market Region Male Female Total $1,000 – $1,799 per month 14,693 43.7% population $1,800 – $2,399 per month 5,522 16.42% Oceania incl. Australia 100,971 105,342 206,313 82.93% $2,400 – $2,999 per month 1,742 5.18% Europe 6,637 6,569 13,206 5.31% $3,000 – $3,999 per month 1,167 3.47% Africa & Middle East 627 607 1,234 0.5% $4,000+ per month 572 1.7% Asia 2,726 3,557 6,283 2.53% Not stated 957 2.85% Americas 441 500 941 0.38% Total mortgaged dwellings 33,620 100% Other 10,103 10,708 20,811 8.36% Total 121,505 127,283 248,788 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 7,218 7.32% 1 vehicle 35,133 35.61% 2+ vehicles 52,984 53.71% Not stated 3,316 3.36% Total 98,651 100%

16 Commercial Radio Market Profiles LAUNCESTON CHILLI 101.1 FM • LAFM

Station Name Chilli 101.1 FM LAFM Call Sign 7EXX 7LAA Frequency 101.1 MHz 100.3 MHz Network Grant Broadcasters Grant Broadcasters Address PO Box 7635, Launceston, TAS 7250 PO Box 7635, Launceston, TAS 7250 Phone 03 6331 4844 03 6331 4844 Fax 03 6331 2775 03 6331 2775 Email [email protected] [email protected] Web Address chillifm.com.au lafm.com.au Description of Content/Format Sport/Talk Gold Demographic Profile of Station Audience 18-39 40-64

Commercial Radio Australia 17 LAUNCESTON

Launceston is Tasmania’s second largest city and is the major centre for the northern part of Tasmania. A quick direct flight from Melbourne, Sydney and Brisbane, Launceston oozes modern refinement and easy charm.

Everything you need to have an amazing Tasmanian experience is right on Launceston’s doorstep: Australia’s coolest wine trail, gourmet food, history, wilderness, or adventure. Launceston is an ideal base to discover the many natural and historic attractions of the Tamar Valley.

In comparison to the 2011 census, the population of Launceston has increased by 1.3% to 124,611. Over 53% of the population is aged over 40 years. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Launceston has a range of educational institutions. 25,301 people were attending an educational institution in 2016; of these, 42% were in infants or primary education, 29% were attending a secondary educational institution, 18% attending university or another tertiary institution and 11% attending TAFE. Of the 45,036 people who already have a tertiary qualification, 34% have a degree and 66% have a certificate, diploma or another tertiary qualification.

A high level of home ownership is reflected in the stability of the region. Of the total dwellings (48,257) in Launceston, almost 36% are owned outright and 33% are mortgaged. Private rental properties represent 23% of total dwellings.

26% of the total households (47,802) in Launceston have a household income range between $21,000 – $41,999pa, 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa, and 19% over $104,000pa.

AGRICULTURE The rich farmland surrounding Launceston produces fine wool for the city’s woollen mills. The farms in the area support over 612 thousand sheep and lambs. Like much of northern Tasmania, the farmland around Launceston also supports a strong dairy industry. There are over 19 thousand dairy cattle and over 58 thousand beef cattle in the region. The area also produced over 5.2 million kilograms of apples.

EMPLOYMENT The majority (52%) of the labour force of 57,545 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Launceston has a large retail sector that supports the surrounding area as well as a thriving tourist industry. Bell Bay, 48 kilometres north of Launceston, is one of the state’s busiest ports.

18 Commercial Radio Market Profiles LAUNCESTON

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 16,273 30.55% 10+ years 53,247 56,687 109,934 88.22% Technicians & trade workers/ 13,882 26.06% 0-9 years 7,524 7,153 14,677 11.78% Community & personal service workers 10-17 years 6,033 5,897 11,930 9.57% Clerical & administrative workers 6,535 12.27% 18-24 years 5,756 5,301 11,057 8.87% Sales workers 5,632 10.57% 25-39 years 10,103 10,634 20,737 16.64% Machinery operators & drivers/Labourers 10,156 19.07% 40-54 years 11,917 13,085 25,002 20.06% Not stated 787 1.48% 55-64 years 8,342 8,947 17,289 13.87% Total 53,265 100% 65-74 years 7,003 7,159 14,162 11.36% 75+ years 4,093 5,664 9,757 7.83% INDUSTRY Total 2011 population 59,989 63,022 123,011 Industry Total Workforce Total 2016 population 60,771 63,840 124,611 100% Agriculture, forestry & fishing 2,658 5.08% % change 2011-2016 1.3% Mining 274 0.52% Manufacturing/Electricity, gas, water & 8,815 16.84% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 11,743 22.44% Employment classification Total Labour force Accommodation & food services Full-time employed 29,929 52.01% Transport, postal & warehousing/ 2,852 5.45% Part-time employed 20,118 34.96% Information, media & communications Not stated employed 3,158 5.49% Financial & insurance services/ 3,240 6.19% Rental hiring & real estate services/ Unemployed 4,340 7.54% Administration & support services Total labour force 57,545 100% Professional scientific & technical services 2,207 4.22% Public administration & safety 2,843 5.43% HOUSEHOLD INCOME Education & training/Health care & 13,048 24.93% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 827 1.58% $0 – $7,749 668 1.4% Other services 1,952 3.73% $7,750 – $20,999 3,306 6.92% Not stated 1,873 3.58% $21,000 – $41,999 12,568 26.29% Total 52,332 100% $42,000 – $77,999 12,295 25.72% $78,000 – $103,999 5,194 10.87% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 3,988 8.34% Product or service $000’s (pa) $130,000 – $155,999 2,269 4.75% Food & non-alcoholic beverages 506,481 $160,000 – $181,999 1,064 2.23% Alcoholic beverages 72,434 $182,000 – $207,999 757 1.58% Clothing & footwear 102,446 $208,000+ 1,129 2.36% Household furnishings & equipment 124,961 Not stated 4,564 9.55% Furniture & floor covering 36,267 Total households 47,802 100% Household appliances 35,203 Household services & operation 83,856 FAMILY STRUCTURE Medical care & health expenses 179,312 Type of family Total Total families Motor vehicle purchase 137,346 Couple families – Children 12,678 38.69% Motor vehicle running costs 291,737 Couple families – No children 14,135 43.14% Recreation 333,399 Single parents 5,549 16.94% Recreational & educational equipment 99,761 Other families 402 1.23% Holidays 124,150 Total families 32,764 100% Personal care 57,795

Commercial Radio Australia 19 LAUNCESTON

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 363,568 population Cereal crops – Wheat for grain – Production (t) 29,570 Infants/primary 5,464 5,215 10,679 8.57% Cereal crops – Rice for grain – Production (t) 0 Secondary 3,706 3,650 7,356 5.9% Cereal crops – Barley for grain – Production (t) 9,853 TAFE 1,182 1,538 2,720 2.18% Cereal crops – Sorghum for grain – Production (t) 0 University 1,917 2,629 4,546 3.65% Cereal crops – Total for grain – Production (t) 42,325 Total 12,269 13,032 25,301 20.3% Vegetables for human consumption – Tomatoes – 94 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3,296 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 17,136 35.51% Fruit & nuts – Apples – Production (kg) 5,290,763 Mortgaged 15,976 33.11% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 11,200 23.21% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 3,588 7.44% Fruit & nuts – Nuts – Total trees (no.) 6,163 Other tenure type 357 0.74% Fruit & nuts – All orchard fruit (incl. nuts) – 328,748 Total trees (no.) Total dwellings 48,257 100% Fruit & nuts – Grapes – Total area (ha) 375 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 612,471 Livestock – Dairy cattle – Total (no.) 18,783 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 58,553 Degree 15,160 12.17% Certificate 29,876 23.98% INTERNET USAGE Total 45,036 36.14% Connection Total Total dwellings Internet accessed from dwelling 37,972 77.94% MORTGAGE PAYMENTS Internet not accessed from dwelling 9,502 19.5% Mortgaged Not stated 1,246 2.56% Monthly mortgage payment Total dwellings Total 48,720 100% $0 – $449 per month 1,239 8.24% $450 – $799 per month 1,591 10.58% BIRTHPLACE BY REGION $800 – $999 per month 1,606 10.68% Market Region Male Female Total $1,000 – $1,799 per month 7,214 47.97% population $1,800 – $2,399 per month 1,913 12.72% Oceania incl. Australia 49,981 52,462 102,443 83.39% $2,400 – $2,999 per month 489 3.25% Europe 2,975 2,807 5,782 4.71% $3,000 – $3,999 per month 335 2.23% Africa & Middle East 316 299 615 0.5% $4,000+ per month 168 1.12% Asia 1,105 1,165 2,270 1.85% Not stated 485 3.22% Americas 131 110 241 0.2% Total mortgaged dwellings 15,040 100% Other 5,597 5,903 11,500 9.36% Total 60,105 62,746 122,851 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 3,362 6.92% 1 vehicle 16,642 34.27% 2+ vehicles 26,845 55.28% Not stated 1,711 3.52% Total 48,560 100%

20 Commercial Radio Market Profiles QUEENSTOWN 7XS

Station Name 7XS Call Sign 7XS Frequency 92.1 MHz Network Grant Broadcasters Address PO Box 315, Queenstown, TAS 7467 Phone 03 6471 1711 Fax 03 6471 1783 Email studio@7xs.com.au Web Address 7xs.com.au Description of Content/Format Adult Contemporary Demographic Profile of Station Audience 18+

Commercial Radio Australia 21 QUEENSTOWN

Tasmania’s West Coast features untouched wilderness, rainforest and river systems that attract thousands of tourists each year.

In comparison to the 2011 census, the population of the radio licence area of Queenstown has decreased by 10.85% to 6,194. The birthplace for over 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

34% of the 1,583 families in the region have children. 904 people or 15% of the population were attending an educational institution in 2016; of these, 57% were in infants or primary, 28% were attending a secondary educational institution, 8% attending university or another tertiary institution and 8% attending TAFE.

Of the 1,987 (32%) people who already have a tertiary qualification, 21% have a degree and 79% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (2,483) in Queenstown, 45% are owned outright and 28% are mortgaged. Private rental properties represent 22% of total dwellings.

30% of the total households in Queenstown have a household income range between $21,000–$41,999pa, 24% between $42,000 – $77,999pa, 8% between $78,000 – $103,999pa, and 15% over $104,000pa.

AGRICULTURE Queenstown is primarily a mining district with limited farming. Forestry and fishing are an important part of the local economy. The historic town of Strahan has a substantial fishing fleet.

The region supports over 13 thousand head of dairy cattle and nearly 2 thousand head of beef cattle. Over 1 thousand tonnes of wheat for grain and over 1 thousand tonnes of cereal for grain were produced.

EMPLOYMENT The majority (51%) of the labour force of 2,661 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Mining; and • Education and Training/Health Care and Social Assistance.

22 Commercial Radio Market Profiles QUEENSTOWN

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 575 24.71% 10+ years 2,872 2,566 5,438 87.79% Technicians & trade workers/ 637 27.37% 0-9 years 387 369 756 12.21% Community & personal service workers 10-17 years 249 246 495 7.99% Clerical & administrative workers 192 8.25% 18-24 years 191 191 382 6.17% Sales workers 171 7.35% 25-39 years 521 519 1,040 16.79% Machinery operators & drivers/Labourers 713 30.64% 40-54 years 740 621 1,361 21.97% Not stated 39 1.68% 55-64 years 609 532 1,141 18.42% Total 2,327 100% 65-74 years 404 309 713 11.51% 75+ years 158 148 306 4.94% INDUSTRY Total 2011 population 3,684 3,264 6,948 Industry Total Workforce Total 2016 population 3,259 2,935 6,194 100% Agriculture, forestry & fishing 229 10.11% % change 2011-2016 -10.85% Mining 403 17.79% Manufacturing/Electricity, gas, water & 230 10.15% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 520 22.96% Employment classification Total Labour force Accommodation & food services Full-time employed 1,366 51.33% Transport, postal & warehousing/ 131 5.78% Part-time employed 804 30.21% Information, media & communications Not stated employed 173 6.5% Financial & insurance services/ 116 5.12% Rental hiring & real estate services/ Unemployed 318 11.95% Administration & support services Total labour force 2,661 100% Professional scientific & technical services 37 1.63% Public administration & safety 132 5.83% HOUSEHOLD INCOME Education & training/Health care & 322 14.22% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 28 1.24% $0 – $7,749 66 2.69% Other services 59 2.6% $7,750 – $20,999 251 10.22% Not stated 58 2.56% $21,000 – $41,999 728 29.64% Total 2,265 100% $42,000 – $77,999 581 23.66% $78,000 – $103,999 214 8.71% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 168 6.84% Product or service $000’s (pa) $130,000 – $155,999 88 3.58% Food & non-alcoholic beverages 26,777 $160,000 – $181,999 41 1.67% Alcoholic beverages 3,829 $182,000 – $207,999 35 1.43% Clothing & footwear 5,416 $208,000+ 24 0.98% Household furnishings & equipment 6,606 Not stated 260 10.59% Furniture & floor covering 1,917 Total households 2,456 100% Household appliances 1,861 Household services & operation 4,433 FAMILY STRUCTURE Medical care & health expenses 9,480 Type of family Total Total families Motor vehicle purchase 7,261 Couple families – Children 545 34.43% Motor vehicle running costs 15,423 Couple families – No children 781 49.34% Recreation 17,626 Single parents 241 15.22% Recreational & educational equipment 5,274 Other families 16 1.01% Holidays 6,563 Total families 1,583 100% Personal care 3,055

Commercial Radio Australia 23 QUEENSTOWN

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 15,067 population Cereal crops – Wheat for grain – Production (t) 1,045 Infants/primary 253 259 512 8.27% Cereal crops – Rice for grain – Production (t) 0 Secondary 127 124 251 4.05% Cereal crops – Barley for grain – Production (t) 164 TAFE 38 35 73 1.18% Cereal crops – Sorghum for grain – Production (t) 0 University 20 48 68 1.1% Cereal crops – Total for grain – Production (t) 1,311 Total 438 466 904 14.59% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 600 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 31 Fully owned 1,111 44.74% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 697 28.07% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 549 22.11% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 120 4.83% Fruit & nuts – Nuts – Total trees (no.) 720 Other tenure type 6 0.24% Fruit & nuts – All orchard fruit (incl. nuts) – 727 Total trees (no.) Total dwellings 2,483 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 2,819 Livestock – Dairy cattle – Total (no.) 13,438 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 1,905 Degree 415 6.7% Certificate 1,572 25.38% INTERNET USAGE Total 1,987 32.08% Connection Total Total dwellings Internet accessed from dwelling 1,813 71.24% MORTGAGE PAYMENTS Internet not accessed from dwelling 665 26.13% Mortgaged Not stated 67 2.63% Monthly mortgage payment Total dwellings Total 2,545 100% $0 – $449 per month 152 24.76% $450 – $799 per month 171 27.85% BIRTHPLACE BY REGION $800 – $999 per month 70 11.4% Market Region Male Female Total $1,000 – $1,799 per month 165 26.87% population $1,800 – $2,399 per month 18 2.93% Oceania incl. Australia 2,704 2,437 5,141 83.48% $2,400 – $2,999 per month 6 0.98% Europe 155 98 253 4.11% $3,000 – $3,999 per month 3 0.49% Africa & Middle East 3 3 6 0.1% $4,000+ per month 0 0% Asia 12 20 32 0.52% Not stated 29 4.72% Americas 3 7 10 0.16% Total mortgaged dwellings 614 100% Other 367 349 716 11.63% Total 3,244 2,914 6,158 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 162 6.28% 1 vehicle 936 36.29% 2+ vehicles 1,358 52.66% Not stated 123 4.77% Total 2,579 100%

24 Commercial Radio Market Profiles SCOTTSDALE CHILLI 99.7FM • 7SD 540AM

Station Name Chilli 99.7FM 7SD 540AM Call Sign 7RGS 7SD Frequency 99.7 MHz 540 kHz Network Grant Broadcasters Grant Broadcasters Address 109 York Street, Launceston, TAS 7250 PO Box 7635, Launceston, TAS 7250 Phone 03 6331 4844 03 6331 4844 Fax 03 6331 2775 03 6331 2775 Email [email protected] [email protected] Web Address chillifm.com.au 7sd.com.au Description of Content/Format Hot Adult Contemporary Gold Demographic Profile of Station Audience 18-39 40-64

Commercial Radio Australia 25 SCOTTSDALE

Scottsdale, 63 kilometres east of Launceston, is the major township in the North East region of Tasmania. Chilli FM and 7SD service the rich agricultural and forest country, including Flinders Island in Bass Strait.

In comparison to the 2011 census, the population of the radio licence area of Scottsdale has decreased slightly by 0.89% to 18,774. Over 61% of the population is aged over 40 years. The birthplace for 84% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. 35% of the 5,113 families are couples with children.

3,003 people or 16% of the population in the Scottsdale region were attending an educational institution in 2016; of these, 53% were in infants or primary, 29% were attending a secondary educational institution, 8% attending university or another tertiary institution and 10% attending TAFE.

6,202 people already hold a tertiary qualification; of these, 25% have a degree and 75% have a certificate, diploma or another tertiary qualification.

Northern Tasmania is a long established farming region. Many of the farms have been in the same family for several generations. Of the total dwellings (7,434) in Scottsdale, 46% are owned outright and 29% are mortgaged. Private rental properties represent 17% of total dwellings.

32% of the total households in Scottsdale have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 9% between $78,000 – $103,999pa, and 13% over $104,000pa.

AGRICULTURE The northeast of Tasmania is mainly a dairy-producing region. There are over 41 thousand dairy cattle and 124 thousand beef cattle. The area produced over 1.2 million kilograms of apples.

EMPLOYMENT The majority (50%) of the labour force of 7,884 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Services; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Agriculture Forestry and Fishing.

26 Commercial Radio Market Profiles SCOTTSDALE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,156 30% 10+ years 8,517 8,160 16,677 88.83% Technicians & trade workers/ 1,807 25.15% 0-9 years 1,100 997 2,097 11.17% Community & personal service workers 10-17 years 814 824 1,638 8.72% Clerical & administrative workers 673 9.37% 18-24 years 580 445 1,025 5.46% Sales workers 628 8.74% 25-39 years 1,183 1,298 2,481 13.22% Machinery operators & drivers/Labourers 1,823 25.37% 40-54 years 1,896 1,908 3,804 20.26% Not stated 99 1.38% 55-64 years 1,794 1,652 3,446 18.36% Total 7,186 100% 65-74 years 1,524 1,265 2,789 14.86% 75+ years 726 768 1,494 7.96% INDUSTRY Total 2011 population 9,644 9,298 18,942 Industry Total Workforce Total 2016 population 9,617 9,157 18,774 100% Agriculture, forestry & fishing 1,205 17.17% % change 2011-2016 -0.89% Mining 77 1.1% Manufacturing/Electricity, gas, water & 1,216 17.32% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 1,358 19.35% Employment classification Total Labour force Accommodation & food services Full-time employed 3,916 49.67% Transport, postal & warehousing/ 376 5.36% Part-time employed 2,830 35.9% Information, media & communications Not stated employed 474 6.01% Financial & insurance services/ 301 4.29% Rental hiring & real estate services/ Unemployed 664 8.42% Administration & support services Total labour force 7,884 100% Professional scientific & technical services 212 3.02% Public administration & safety 362 5.16% HOUSEHOLD INCOME Education & training/Health care & 1,294 18.44% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 81 1.15% $0 – $7,749 157 2.14% Other services 216 3.08% $7,750 – $20,999 607 8.27% Not stated 321 4.57% $21,000 – $41,999 2,330 31.73% Total 7,019 100% $42,000 – $77,999 1,828 24.89% $78,000 – $103,999 659 8.97% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 492 6.7% Product or service $000’s (pa) $130,000 – $155,999 234 3.19% Food & non-alcoholic beverages 78,522 $160,000 – $181,999 97 1.32% Alcoholic beverages 11,229 $182,000 – $207,999 50 0.68% Clothing & footwear 15,882 $208,000+ 103 1.4% Household furnishings & equipment 19,373 Not stated 786 10.7% Furniture & floor covering 5,622 Total households 7,343 100% Household appliances 5,457 Household services & operation 13,000 FAMILY STRUCTURE Medical care & health expenses 27,799 Type of family Total Total families Motor vehicle purchase 21,293 Couple families – Children 1,783 34.87% Motor vehicle running costs 45,229 Couple families – No children 2,638 51.59% Recreation 51,688 Single parents 677 13.24% Recreational & educational equipment 15,466 Other families 15 0.29% Holidays 19,247 Total families 5,113 100% Personal care 8,960

Commercial Radio Australia 27 SCOTTSDALE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 231,888 population Cereal crops – Wheat for grain – Production (t) 1,746 Infants/primary 814 765 1,579 8.41% Cereal crops – Rice for grain – Production (t) 0 Secondary 485 394 879 4.68% Cereal crops – Barley for grain – Production (t) 310 TAFE 122 190 312 1.66% Cereal crops – Sorghum for grain – Production (t) 0 University 46 187 233 1.24% Cereal crops – Total for grain – Production (t) 2,097 Total 1,467 1,536 3,003 16% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 1,294 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 3,390 45.6% Fruit & nuts – Apples – Production (kg) 1,236,673 Mortgaged 2,182 29.35% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 1,296 17.43% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 512 6.89% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 54 0.73% Fruit & nuts – All orchard fruit (incl. nuts) – 56,278 Total trees (no.) Total dwellings 7,434 100% Fruit & nuts – Grapes – Total area (ha) 283 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 176,557 Livestock – Dairy cattle – Total (no.) 41,000 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 124,936 Degree 1,575 8.39% Certificate 4,627 24.65% INTERNET USAGE Total 6,202 33.04% Connection Total Total dwellings Internet accessed from dwelling 5,390 71.38% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,949 25.81% Mortgaged Not stated 212 2.81% Monthly mortgage payment Total dwellings Total 7,551 100% $0 – $449 per month 303 14.8% $450 – $799 per month 330 16.12% BIRTHPLACE BY REGION $800 – $999 per month 245 11.97% Market Region Male Female Total $1,000 – $1,799 per month 784 38.3% population $1,800 – $2,399 per month 199 9.72% Oceania incl. Australia 7,933 7,644 15,577 83.73% $2,400 – $2,999 per month 50 2.44% Europe 476 442 918 4.93% $3,000 – $3,999 per month 36 1.76% Africa & Middle East 13 12 25 0.13% $4,000+ per month 28 1.37% Asia 20 65 85 0.46% Not stated 72 3.52% Americas 6 22 28 0.15% Total mortgaged dwellings 2,047 100% Other 1,032 939 1,971 10.59% Total 9,480 9,124 18,604 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 326 4.34% 1 vehicle 2,240 29.79% 2+ vehicles 4,678 62.21% Not stated 276 3.67% Total 7,520 100%

28 Commercial Radio Market Profiles TASMANIA

DATA TABLES DATA TABLE INDEX

2016 CENSUS OF POPULATION & HOUSING Motor vehicles xiv Age – All People, Males, Females i Motor vehicle purchase Family structure iii Motor vehicle fuel, lubricants & additives Birthplace – All People, Males, Females iv Vehicle registration & insurance Employment vi Motor vehicle parts & accessories Labour force Motor vehicle batteries Occupation Tyres & tubes Industry Vehicle charges Other viii Transport xiv Household income Public transport fares Dwelling tenure type Taxi fares Ride sharing services 2016 HOUSEHOLD EXPENDITURE SURVEY Airfares Mortgage payment x Audio & video xv Food & beverages xi Audio visual equipment & parts Televisions Food & non-alcoholic beverages Pay TV fees Bakery products, flour & cereals Home computer equipment Meat (excl. fish & seafood) Games consoles Fish & seafood Computer games & computer software Dairy products Entertainment media xv Fruit & nuts Vegetables Media streaming services Confectionery Audio content – Physical, Digital Non-alcoholic beverages Film & television content – Physical, Digital Meals out & fast food Recreation xvi Beer Books, newspapers, magazines & other printed material Wine Recreation Spirits Recreational & educational equipment Other alcoholic beverages Sports fees & charges Prepared cat food Clubs & association subscriptions Prepared dog food Music concert fees & charges Clothing & footwear xii Health & fitness studio charges Holidays xvi Clothing Footwear Holidays – Australia, Overseas Other accommodation charges – Australia, Overseas Household furnishings & equipment xiii Other package tours – Australia, Overseas Furniture & floor coverings Personal Care xvii Blankets, linen & furnishings Personal care Household appliances Oral hygiene products Glassware, tableware, cutlery & utensils Feminine hygiene products Tools & other durables Toiletries & cosmetics Household services & operation Haircare products Medical & health xiii Fragrances Medical care & health expenses Hair services Accident & health insurance Insurance xvii Health practitioners’ fees House & contents insurance Medicines, pharmaceutical products & therapeutic appliances Accident & health insurance Other medical care & health expenses Vehicle registration & insurance Travel insurance Hospital, medical & dental insurance 30 Commercial Radio Market Profiles 2016 CENSUS OF POPULATION & HOUSING

AGE – ALL PEOPLE ALL PEOPLE Area All People Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

BURNIE 61,102 53,864 7,238 6,050 4,713 9,366 12,457 9,100 7,215 4,963

DEVONPORT 74,991 66,465 8,526 7,079 5,037 11,108 15,024 11,733 9,962 6,522

HOBART 253,518 223,087 30,431 23,589 20,794 46,410 50,914 35,570 27,009 18,801

LAUNCESTON 124,611 109,934 14,677 11,930 11,057 20,737 25,002 17,289 14,162 9,757

RIVERLAND 6,194 5,438 756 495 382 1,040 1,361 1,141 713 306

SCOTTSDALE 18,774 16,677 2,097 1,638 1,025 2,481 3,804 3,446 2,789 1,494

i Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – MALES MALES Area All Males Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

BURNIE 29,838 26,123 3,715 3,079 2,432 4,460 6,004 4,415 3,574 2,159

DEVONPORT 36,566 32,206 4,360 3,594 2,616 5,246 7,230 5,731 4,859 2,930

HOBART 123,481 107,951 15,530 12,192 10,465 22,577 24,467 17,079 13,116 8,055

LAUNCESTON 60,771 53,247 7,524 6,033 5,756 10,103 11,917 8,342 7,003 4,093

QUEENSTOWN 3,259 2,872 387 249 191 521 740 609 404 158

SCOTTSDALE 9,617 8,517 1,100 814 580 1,183 1,896 1,794 1,524 726

AGE – FEMALES FEMALES Area All Females Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

BURNIE 31,264 27,741 3,523 2,971 2,281 4,906 6,453 4,685 3,641 2,804

DEVONPORT 38,425 34,259 4,166 3,485 2,421 5,862 7,794 6,002 5,103 3,592

HOBART 130,037 115,136 14,901 11,397 10,329 23,833 26,447 18,491 13,893 10,746

LAUNCESTON 63,840 56,687 7,153 5,897 5,301 10,634 13,085 8,947 7,159 5,664

QUEENSTOWN 2,935 2,566 369 246 191 519 621 532 309 148

SCOTTSDALE 9,157 8,160 997 824 445 1,298 1,908 1,652 1,265 768

ii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

FAMILY STRUCTURE

Area Couple families – with children Couple families – no children Single parents Other families Total families

BURNIE 6,234 7,501 2,837 102 16,674

DEVONPORT 7,271 9,476 3,486 131 20,364

HOBART 26,464 28,012 12,235 769 67,480

LAUNCESTON 12,678 14,135 5,549 402 32,764

QUEENSTOWN 545 781 241 16 1,583

SCOTTSDALE 1,783 2,638 677 15 5,113

iii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – ALL PEOPLE ALL PEOPLE Area Total – Oceania Total – Africa & Total – population Total – Europe Total – Asia Total – Americas Total – Other incl. Australia Middle East

BURNIE 52,557 2,379 97 301 69 4,919 60,322

DEVONPORT 63,485 3,658 105 398 116 6,145 73,907

HOBART 206,313 13,206 1,234 6,283 941 20,811 248,788

LAUNCESTON 102,443 5,782 615 2,270 241 11,500 122,851

QUEENSTOWN 5,141 253 6 32 10 716 6,158

SCOTTSDALE 15,577 918 25 85 28 1,971 18,604

iv Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – MALES MALES Area Male – Oceania Male – Africa & Male – total Male – Europe Male – Asia Male – Americas Male – Other incl. Australia Middle East

BURNIE 25,787 1,179 45 95 43 2,438 29,587

DEVONPORT 31,042 1,795 49 104 55 3,000 36,045

HOBART 100,971 6,637 627 2,726 441 10,103 121,505

LAUNCESTON 49,981 2,975 316 1,105 131 5,597 60,105

QUEENSTOWN 2,704 155 3 12 3 367 3,244

SCOTTSDALE 7,933 476 13 20 6 1,032 9,480

BIRTHPLACE (REGIONS) – FEMALES FEMALES Area Female – Oceania Female – Africa & Female – total Female – Europe Female – Asia Female – Americas Female – Other incl. Australia Middle East

BURNIE 26,770 1,200 52 206 26 2,481 30,735

DEVONPORT 32,443 1,863 56 294 61 3,145 37,862

HOBART 105,342 6,569 607 3,557 500 10,708 127,283

LAUNCESTON 52,462 2,807 299 1,165 110 5,903 62,746

QUEENSTOWN 2,437 98 3 20 7 349 2,914

SCOTTSDALE 7,644 442 12 65 22 939 9,124

v Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT LABOUR FORCE

Area Full-time employed Part-time employed Not stated employed Unemployed Total labour force

BURNIE 14,412 9,436 1,566 2,004 27,418

DEVONPORT 16,496 11,376 1,953 2,560 32,385

HOBART 63,500 42,496 6,315 7,674 119,985

LAUNCESTON 29,929 20,118 3,158 4,340 57,545

QUEENSTOWN 1,366 804 173 318 2,661

SCOTTSDALE 3,916 2,830 474 664 7,884

OCCUPATION

Technicians & trade Clerical & Managers/ Machinery operators Area workers/Community & administrative Sales workers Not stated Total Professionals & drivers/Labourers personal service workers workers

BURNIE 6,701 6,716 2,866 2,540 6,056 411 25,290

DEVONPORT 7,700 8,349 3,274 3,065 6,948 482 29,818

HOBART 37,532 29,367 16,155 10,688 16,557 1,837 112,136

LAUNCESTON 16,273 13,882 6,535 5,632 10,156 787 53,265

QUEENSTOWN 575 637 192 171 713 39 2,327

SCOTTSDALE 2,156 1,807 673 628 1,823 99 7,186

vi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT INDUSTRY

Manufacturing/Electricity, Wholesale trade/Retail Transport, postal & Agriculture, Area Total workforce Mining gas, water & waste trade/Accommodation & warehousing/Information, forestry & fishing services/Construction food services media & communications

BURNIE 25,165 2,272 785 4,533 5,248 1,341

DEVONPORT 29,374 2,327 488 5,624 6,088 1,936

HOBART 110,802 3,599 196 16,701 22,366 5,822

LAUNCESTON 52,332 2,658 274 8,815 11,743 2,852

QUEENSTOWN 2,265 229 403 230 520 131

SCOTTSDALE 7,019 1,205 77 1,216 1,358 376

INDUSTRY (continued)

Financial & insurance services/ Professional, Public Education & training/ Arts & recreation Area Rental hiring & real estate services/ scientific & administration & Health care & social Other services Not stated services Administration & support services technical services safety assistance

BURNIE 1,249 740 1,356 5,583 133 972 953

DEVONPORT 1,428 956 1,479 6,350 306 1,168 1,224

HOBART 7,064 6,344 11,464 27,148 2,501 4,047 3,550

LAUNCESTON 3,240 2,207 2,843 13,048 827 1,952 1,873

QUEENSTOWN 116 37 132 322 28 59 58

SCOTTSDALE 301 212 362 1,294 81 216 321

vii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER HOUSEHOLD INCOME

Area $0 – $7,749pa $7,750 – $20,999pa $21,000 – $41,999pa $42,000 – $77,999pa $78,000 – $103,999pa $104,000 – $129,999pa

BURNIE 293 1,685 6,697 6,054 2,572 1,887

DEVONPORT 336 2,024 8,629 7,649 3,041 2,084

HOBART 1,190 5,681 22,108 24,625 11,508 9,268

LAUNCESTON 668 3,306 12,568 12,295 5,194 3,988

QUEENSTOWN 66 251 728 581 214 168

SCOTTSDALE 157 607 2,330 1,828 659 492

HOUSEHOLD INCOME (continued)

Area $130,000 – $156,000pa $156,000 – $181,999pa $182,000 – $207,999pa $208,000+ pa Not stated Total households

BURNIE 1,025 454 287 451 2,386 23,791

DEVONPORT 1,132 506 385 501 2,930 29,217

HOBART 5,119 3,026 2,288 3,383 9,223 97,419

LAUNCESTON 2,269 1,064 757 1,129 4,564 47,802

QUEENSTOWN 88 41 35 24 260 2,456

SCOTTSDALE 234 97 50 103 786 7,343

viii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER DWELLING TENURE TYPE

Housing authority/ Area Fully owned Mortgaged Private rental Other tenure type Total dwellings Not stated

BURNIE 8,944 7,981 4,830 2,145 88 23,988

DEVONPORT 11,543 9,331 5,784 2,566 158 29,382

HOBART 33,842 34,863 21,348 7,188 657 97,898

LAUNCESTON 17,136 15,976 11,200 3,588 357 48,257

QUEENSTOWN 1,111 697 549 120 6 2,483

SCOTTSDALE 3,390 2,182 1,296 512 54 7,434

ix Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MORTGAGE PAYMENT

Area $0 – $449 per month $450 – $799 per month $800 – $999 per month $1,000 – $1,799 per month $1,800 – $2,399 per month

BURNIE 685 986 939 3,571 781

DEVONPORT 856 1,164 1,026 4,086 955

HOBART 2,961 3,070 2,936 14,693 5,522

LAUNCESTON 1,239 1,591 1,606 7,214 1,913

QUEENSTOWN 152 171 70 165 18

SCOTTSDALE 303 330 245 784 199

MORTGAGE PAYMENT (continued)

Area $2,400 – $2,999 per month $3,000 – $3,999 per month $4,000+ per month Not stated Total mortgaged dwellings

BURNIE 164 103 41 196 7,466

DEVONPORT 228 126 59 282 8,782

HOBART 1,742 1,167 572 957 33,620

LAUNCESTON 489 335 168 485 15,040

QUEENSTOWN 6 3 0 29 614

SCOTTSDALE 50 36 28 72 2,047

x Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES

Food & non-alcoholic Bakery products, flour Meat Area Fish & seafood Dairy products beverages & cereals (excl. fish & seafood)

BURNIE 252,538 24,637 31,835 4,457 18,828

DEVONPORT 308,152 30,063 38,846 5,439 22,975

HOBART 1,129,488 101,167 124,070 19,908 82,532

LAUNCESTON 506,481 49,412 63,848 8,940 37,761

QUEENSTOWN 26,777 2,612 3,375 472 1,996

SCOTTSDALE 78,522 7,660 9,898 1,386 5,854

FOOD & NON-ALCOHOLIC BEVERAGES (continued)

Area Fruit & nuts Vegetables Confectionery Non-alcoholic beverages Meals out & fast food

BURNIE 13,663 18,310 17,490 17,616 75,592

DEVONPORT 16,672 22,343 21,341 21,495 92,239

HOBART 63,444 81,317 72,413 82,501 359,625

LAUNCESTON 27,403 36,723 35,077 35,330 151,605

QUEENSTOWN 1,448 1,941 1,854 1,867 8,015

SCOTTSDALE 4,248 5,693 5,438 5,477 23,504

xi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ALCOHOLIC BEVERAGES

Area Beer Wine Spirits Other alcoholic beverages

BURNIE 15,823 8,107 5,480 1,414

DEVONPORT 19,307 9,892 6,687 1,725

HOBART 74,095 43,476 20,906 5,484

LAUNCESTON 31,734 16,259 10,991 2,836

QUEENSTOWN 1,677 859 581 149

SCOTTSDALE 4,919 2,520 1,704 439

PET FOOD CLOTHING & FOOTWEAR

Area Prepared cat food Prepared dog food Clothing Footwear

BURNIE 2,260 3,763 34,752 9,054

DEVONPORT 2,758 4,591 42,406 11,048

HOBART 9,770 17,173 164,208 45,858

LAUNCESTON 4,533 7,547 69,698 18,159

QUEENSTOWN 239 399 3,684 960

SCOTTSDALE 702 1,170 10,805 2,815

xii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOUSEHOLD FURNISHINGS & EQUIPMENT

Furniture & floor Blankets, linen & Glassware, tableware, Household services Area Household appliances Tools & other durables coverings furnishings cutlery & utensils & operation

BURNIE 18,083 8,486 17,553 5,392 13,865 41,811

DEVONPORT 22,065 10,354 21,418 6,579 16,919 51,019

HOBART 87,829 39,406 88,879 22,149 56,963 195,630

LAUNCESTON 36,267 17,019 35,203 10,814 27,808 83,856

QUEENSTOWN 1,917 899 1,861 571 1,470 4,433

SCOTTSDALE 5,622 2,638 5,457 1,676 4,311 13,000

MEDICAL & HEALTH

Medicines, pharmaceutical Other medical care & Area Medical care & health expenses Accident & health insurance Health practitioners’ fees products & therapeutic health expenses appliances

BURNIE 89,407 39,311 20,647 19,371 6,920

DEVONPORT 109,096 47,968 25,193 23,637 8,444

HOBART 377,510 205,233 80,576 72,406 15,049

LAUNCESTON 179,312 78,841 41,408 38,851 13,878

QUEENSTOWN 9,480 4,168 2,189 2,054 733

SCOTTSDALE 27,799 12,223 6,419 6,023 2,151

xiii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MOTOR VEHICLES

Motor vehicle Motor vehicle fuel, Vehicle registration Motor vehicle Motor vehicle Vehicle charges Area Tyres & tubes purchase lubricants & additives & insurance parts & accessories batteries (incl. hire of accessories)

BURNIE 68,482 58,784 37,581 17,666 176 4,798 31,431

DEVONPORT 83,563 71,729 45,857 21,557 215 5,855 38,353

HOBART 275,009 257,167 160,349 69,793 1,609 19,825 169,449

LAUNCESTON 137,346 117,895 75,371 35,431 354 9,624 63,037

QUEENSTOWN 7,261 6,233 3,984 1,873 18 508 3,332

SCOTTSDALE 21,293 18,277 11,685 5,493 54 1,492 9,773

TRANSPORT

Area Public transport fares Taxi fares Ride sharing services Airfares (excl. holidays)

BURNIE 3,068 2,007 0 757

DEVONPORT 3,744 2,450 0 924

HOBART 21,562 13,107 0 6,020

LAUNCESTON 6,154 4,026 0 1,519

QUEENSTOWN 325 212 0 80

SCOTTSDALE 954 624 0 235

xiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

AUDIO & VIDEO

Audio visual Home computer equipment Computer games & Area Televisions Pay TV fees Games consoles equipment & parts (incl. pre-packaged software) computer software

BURNIE 6,351 2,929 5,177 6,844 2,323 0

DEVONPORT 7,750 3,574 6,317 8,351 2,835 0

HOBART 39,144 17,969 20,653 35,046 18,354 0

LAUNCESTON 12,739 5,875 10,383 13,727 4,660 0

QUEENSTOWN 673 310 548 725 246 0

SCOTTSDALE 1,975 910 1,609 2,128 722 0

ENTERTAINMENT MEDIA

Area Media streaming services Audio content (physical) Audio content (digital) Film & television content (physical) Film & television content (digital)

BURNIE 340 631 340 1,906 88

DEVONPORT 416 770 416 2,326 107

HOBART 1,297 3,458 1,787 7,620 448

LAUNCESTON 683 1,266 683 3,824 177

QUEENSTOWN 36 66 36 202 9

SCOTTSDALE 106 196 106 592 27

xv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

RECREATION

Books, newspapers, Recreational & Clubs & association Sports fees & Music concert fees Health & fitness Area magazines & other Recreation educational subscriptions charges & charges studio charges printed material equipment (excl. sports clubs)

BURNIE 13,019 166,237 49,742 9,471 1,843 1,149 2,462

DEVONPORT 15,886 202,846 60,696 11,556 2,249 1,402 3,004

HOBART 62,784 798,541 242,440 50,982 13,152 8,279 13,620

LAUNCESTON 26,111 333,399 99,761 18,994 3,697 2,304 4,938

QUEENSTOWN 1,380 17,626 5,274 1,004 195 121 261

SCOTTSDALE 4,048 51,688 15,466 2,944 573 357 765

HOLIDAYS

Holidays – Australia Holidays – overseas Other accommodation Other accommodation Other package Other package Area Holidays (selected expenses) (selected expenses) charges – Australia charges – overseas tours – Australia tours – overseas

BURNIE 61,903 39,273 23,854 972 239 7,248 2,033

DEVONPORT 75,535 47,922 29,107 1,186 292 8,844 2,480

HOBART 318,031 191,721 132,404 614 1,109 15,583 13,744

LAUNCESTON 124,150 78,765 47,841 1,950 481 14,537 4,077

QUEENSTOWN 6,563 4,164 2,529 103 25 768 215

SCOTTSDALE 19,247 12,211 7,417 302 74 2,253 632

xvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

PERSONAL CARE

Oral hygiene Feminine hygiene Area Personal care Toiletries & cosmetics Haircare products Fragrances Hair services products products

BURNIE 28,817 1,123 669 15,494 3,182 947 2,374

DEVONPORT 35,163 1,371 816 18,907 3,883 1,155 2,896

HOBART 117,185 6,262 3,523 63,320 13,653 3,940 12,682

LAUNCESTON 57,795 2,254 1,342 31,075 6,382 1,899 4,761

QUEENSTOWN 3,055 119 70 1,642 337 100 251

SCOTTSDALE 8,960 349 208 4,817 989 294 738

INSURANCE

Travel insurance Hospital, medical & Area House & contents insurance Accident & health insurance Vehicle registration & insurance (selected payments) dental insurance

BURNIE 22,351 39,311 37,581 896 37,278

DEVONPORT 27,274 47,968 45,857 1,094 45,487

HOBART 100,778 205,233 160,349 4,447 199,459

LAUNCESTON 44,828 78,841 75,371 1,798 74,764

QUEENSTOWN 2,370 4,168 3,984 95 3,952

SCOTTSDALE 6,949 12,223 11,685 278 11,591

xvii Commercial Radio Australia COMMERCIAL RADIO AUSTRALIA Level 5, 88 Foveaux Street Surry Hills NSW 2010 Australia T +61 2 9281 6577 F +61 2 9281 6500 E [email protected]