Pikeplacemarket.Org · Pikeplacemarket.Org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Market Programs Committee

Meeting Agenda

Date: Tuesday, May 8, 2018 Time: 4:00 p.m. – 6:00 p.m. Location: The Classroom Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), Gloria Skouge, David Ghoddousi, Colleen Bowman, Paul Neal and Mark Brady

4:00pm I. Administrative Chair A. Approval of Agenda B. Approval of the Market Programs Committee Meeting Minutes for April 10, 2018

4:05pm II. Announcements and/or Community Comments Chair

4:10pm III. Programs and Marketing Report Justin Huguet

4:40pm IV. Reports and Discussion Items A. 2018 Daystall Craft Recruits David Dickinson and Maggie Mountain B. Farm Program 2018 Leigh Newman-Bell and Zack Cook

5:40pm V. Action Items

5:55pm VI. Resolutions to be Added to Consent Agenda Chair

5:50pm VII. Public Comment Chair

5:55pm VIII. Concerns of Committee Members

6:00pm IX. Adjournment Chair

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Market Programs Committee z Meeting Minutes

Tuesday, April 10th, 2018 4:00 p.m. to 6:00 p.m. Classroom

Committee Members Present: Patrice Barrentine, Gloria Skouge, David Ghoddousi, Colleen Bowman, and Paul Neal

Other Council Members Present:

Staff/ Consultants Present: Mary Bacarella, Karin Moughamer, Justin Huguet, Kalyn Kinomoto, Aliya Lewis, Scott Davies, David Dickinson, Zack Scott, Maggie Mountain, John Turnbull

Others Present: Howard Aller, Chris Scott, Haley Land

The meeting was called to order at 4:03 pm by Patrice Barrentine, Vice-Chair.

I. Administration A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the Market Programs Committee March 13th, 2018 Minutes The March 13th, 2018 meeting minutes were approved by acclamation.

II. Announcements and Community Comments Howard Aller asked if the DSA concerts are moving forward and if it’s known who will be performing. Howard wants to ensure it’s a diverse line-up.

III. Programs and Marketing Report Justine Huguet began the marketing report with a video created on Daffodil Day. Justin continued with an overview of the event, which is in its 21st year in which 9,000 daffodils were handed out in 19 downtown locations by 43 volunteers. The event was shared 335 times, receive 5,616 likes and reached 41,375 just through the Market social media. Unpaid press had a circulation of 9,849,900 and was liked by over 600,000.

Justin recapped March – April marketing statistics and highlights which included:  The grand opening of Pasta Casalinga  Mayor Jenny Durkin’s visit to the Market on March 21st and a social media post of her with Pike Place Fish had 1,267 likes  The Market farm team’s visit to Nash’s Organic Produce, a farmer that has regularly sold at the Market.  Master artisan and community service award for Chuck Pefley shared on social media

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

 Market Easter basket social media giveaway to promote a number of Market businesses, which received 175 comments in just over two hours and 1,228 likes  April Fool’s shared on social media of an archival photo of the Market with a sign photoshopped in that says “Gum Wall” and a lot of people fell for it.

Justin Huguet continued by showing social channels and website metrics from March 2016 to March 2018 with a huge increase in Instagram followers and website visits, which are attributed to organic content created by the Marketing team and paid advertising. Justin showed examples of the current paid social and digital campaign, which will run each week May-October and will reach 1.8M impressions at a cost of roughly $18,000. The cost is less than a tenth of a penny on a mobile device and a penny for social media. The Market is able to reach people where they are each week that are tuned into the season schedule of what is fresh and holiday’s that are coming up. This is the first year that a campaign like this has been used. The campaign is aimed at Seattle shoppers ages 30-65 within a 2-mile radios from the Market, .5 mile radius from the Regrade, South Lake Union, and First Hill Farmers Markets, and geo-farmed Seattle customers that previously visited the Market.

Kalyn Kinomoto recapped commercial filming’s over the last month. There were 23 commercial filming inquiries from mid-March through mid-April with 11 executed, including Starbucks, Seattle Seawolves Rugby, ChefSteps, Visit Seattle, BuzzFeed, Combatant Gent, Seattle Sounders FC, Sheraton Seattle Hotel, CW Network, BBC Wales, and Microsoft. From these eleven requests $4,400 in revenue was generated with several having fees waived due to good cross promotional value and they were not using the PPM in their advertising. Anything remaining in merchant shops had their fees waived as well. Kalyn noted quiet filming season has ended and hopes the revenue will increase throughout the year.

Kalyn continued with an overview of first quarter press. During the first quarter unpaid publicity included ten feature stories with a total circulation over 12 million, 39 different mentions for a total circulation of nearly 19 million with notable stories including Puget Sound Business Journal, Seattle Magazine, Seattle Business Magazine and Tacoma News Tribune. Total circulation is just under 32 million.

Colleen Bowman asked how pricing is set for film requests. Kalyn Kinomoto responded she set guidelines when she started and it’s broken into sports and celebrities, tourism, editorial, network programs and or advertising. When Clock and Sign are requested the price is always $1,500. Location fees start at $500 with a $100 admin charge and a $40 per hour security charge and that covers either Kalyn’s time or a security officer. Kalyn was not able to identify a resolution setting prices so she developed one.

Mary Bacarella added it’s a balance to determine promotional value to the organization in setting rates. Feature film rates will be significantly higher compared to other uses and there are a number of factors to take into consideration.

Colleen Bowman asked when the trademark fee resolution was set. Kalyn Kinomoto believes it was part of the same resolution from 2011. Colleen wonders if it’s time to reconsider those rates. Kalyn responded it’s on her list to consider.

IV. Reports & Discussion Items

A. MarketFront Summer Programming Before Justin began Mary Bacarella noted this is a continuation of the presentation from last month but farm, daystall and Marketing added more information to make it a stronger program.

Justin Huguet began by reviewing the successful programs held in 2017 which included MarketFront Grand Opening, Caspar Babypants benefit concert for PMCC, Seattle Made Market Day, Stockings & Stuffers, Sunset Supper, Behind the Table, and two private events for Russell Investments and Miller Hull. Many lessons were learned, including:  Interdepartmental collaboration is vital  Partnerships with external organizations, such as Market Foundation and Pike Market Child Care, amplify efforts and audiences  Programs for Market stakeholders increase goodwill and provide unique programming  Private events supplement calendar and fund future events  Outside organizations require PDA management – facilities, security, operations, daystall and marketing  Pavilion could use further activation in shoulder seasons (October – April)  Shoppers responded to activation in the north Pavilion  Weather/wind is a major factor in deciding on programming  Peak season saw extensive natural use of pavilion/plaza

Justin continued with outlining challenges in activation and programming, which includes:  Leak and closure of stairs on north side of MarketFront  No installations for more than three days without MHC approval  Amplified sound requires MHC approval  Local residents – noise  Signage – lack thereof, comprehensive wayfinding needed. More to come next month.  Trip hazards on stadium stairs and wooden deck  Liquor control board, PDA liability

The 2018 goals for MarketFront activation and programming includes:  Further integrate the MarketFront into the overall Pike Place Market feel  Draw visitors from busy Pike Place and Arcade onto MarketFront via points of entry to spread crowd and reduce bottleneck during peak season  Create new reasons for downtown residents, workers, Seattle locals and regional visitors to visit/shop at Pike Place Market  Increase duration of visits  Increase frequency of visits during shoulder season  Continue testing new MarketFront spaces (Pavilion, plaza, promenade) as venues for special events and integration into existing programs  Develop partnerships with local organizations to provide additional programming

Justin Huguet reviewed the proposal to partner with the Downtown Seattle Association Summer Sounds which would include eight concerts at the base of the grand staircase on MarketFront on Wednesdays in July and August. Justine reviewed the benefits of working with DSA and what they offer for the fee. Zack Cook is presenting the proposal to MHC at the end of April. The budget is $3,900 per show and includes artist and booking fee, tech/audio services, event

management and promotion. The total for eight shows is $31,200. Last year about 1,300 locals attended each concert.

Colleen Bowman asked Zack Cook where he is with the MHC process. Zack responded he is preparing a packet of information for presentation at the end of April. Colleen wondered if the DSA could support the PDA at MHC.

Mark Brady asked if there are security costs associated with these concerts. Mary Bacarella responded security is included in the general cost of doing business at the Market. Justin Huguet added the goal is to draw people down to the MarketFront, pulling them away from busier areas of the Market. Justin said he would follow up with the security department.

Paul Neal would like to know what the benefit to the Market will be in working with DSA. Mary Bacarella believes the benefit is the Market being part of something bigger with the DSA, especially the marketing aspect and drawing people to MarketFront.

David Ghoddousi wondered if it would be beneficial to ask the DSA to use buskers from the Market.

Justin Huguet hoping to draw visitors from busier parts of the Market down to less activated spaces, increase new reasons for people to visit the Market, increase the time spent at the Market and increase visit frequency. The challenge is how to track that information to understand if goals are met.

Paul Neal suggested that in the presentation the goals could be more clearly aligned with each program.

Patrice Barrentine wonders if there is a way to link the restaurants in DSA marketing.

Zack Cook next presented the plan for farm programming activation, beginning with the Wednesday night Pike Box CSA program. From 2-6 pm, June – October in the MarketFront Pavilion people can pick up their CSA share, meet a farmer who will provide sales, samples, and recipes of their product, and info tent with the ability to match SNAP dollars, WIC checks, and customer appreciation tied to the farmer of the week. The Market Commons will have some complimentary programming, such as cooking classes or Market tours. Funds from the sugary beverage tax are freeing up $32,000 in funding which frees up money the Market Commons can use for programming.

Zack continued with the goals for the CSA, which are to increase the weekly shares from 176 to 250 which is a 42% growth from 2017 to 2018. This will be accomplished by rebranding from “Farm to Go” to “Pike Box” and the addition of some extra food access sites and possibly another site or two with the County.

Justin outlined the Pike Box Marketing Plan which includes:  Digital and social ads (4/2-15)  Flyer distributed to King County sites, PDA, Foundation, and Daystall (at roll call)  Dedicated email to last year’s customers (4/4), Market tenants/staff (4/10), and external (4/17)

 Freshwire e-news (5/1)  Bi-weekly social media posts with #pikebox  Stop-motion video by Annie Lalish  Pike Box scavenger hunt for a giveaway that is announced on social media (5/18)  Social media influencer marketing (20 weeks) distributed to different local social and media influencers with a focus on local food, health, and lifestyle, then encourage them to post photos and share recipes on their channels.

Patrice Barrentine asked for those who are picking up Pike Boxes off site, can they still participate in the Wednesday night programming? Zack Cook responded a coupon could be included in each box to encourage that.

Mark Brady asked how much money is involved in the Pike Box program. Zack Cook responded it’s complicated but Pike Box program does not lose money and the goal is to pay the farmers as much as possible. Mark Brady suggested handing the boxes to merchants for promotion. Zack Cook responded the more boxes they buy, the cheaper they are.

Paul Neal likes the move to Pike Box but wonders if the key visual reinforces the brand. Justin Huguet responded it’s put into context on the box that includes a story of Joe Desimone, tying him to the history of the Market. He will bring a box to next month’s meeting and is branded on all four sides.

David Ghoddousi asked if the box is reusable. Zack Cook responded yes and they encourage people to bring them back.

Paul Neal added the Pike Box contributes to goals 1, 3 and 6 on the previous slide.

Patrice Barrentine is glad to see that flowers are being added to the boxes.

Colleen Bowman feels the influencer promotion seems like a very low cost way to spread the word and notes the opportunity for future uses.

David Ghoddousi asked if there is information on our website about the farmers. Justin Huguet responded that is the goal with the weekly freshsheets, which will be included on the website.

David Dickinson introduced the daystall programming activation plan for 2018 which includes:  Monthly “Meet the Producer” craft demos to focus on different craft categories to frame craft in a different light for the public such as Market Woodwork Showcase or Spotlight on Glass Art.  3-6 events in the pavilion over the summer

In addition David would work to set up a guest artisan market in the north pavilion  Up to 10 tables  Guest artisans referred by partner organization’s including SeattleMade, Ventures, Urban Craft Uprising  Operate on a Friday-Monday rotation from June to August  2-day or 4-day options: Fri-Sat ($100), Sun-Mon ($80), Fri-Mon ($160)

 Re-engages local shoppers by offering “something new”  Offers local artisans a brief Market selling experience  Provides opportunity for artisan community building and organizational partnerships  Generates potential daystall and highstall recruits  Evaluate by post-event survey including sales reports  Revenue goal $12,000

Colleen Bowman asked how the artisan vendors will be identified separately from Daystall community. David Dickinson responded the south pavilion has been delineated for Daystall uses while the north pavilion is open for experimentation. There will also be signage.

David Ghoddousi asked how turnaways would be handled. If for instance a lot of crafters or farmers showed up on a Saturday, would they be allowed to spill over into the north pavilion? David Dickinson responded he’s been reviewing numbers from the past seasons and hopes we’ll be able to avoid that. He believes with the new spaces and tables, there should be room to accommodate. David would like to know if there are any turnaways over the summer.

Mark Brady asked how many people are in the daystall program and how many spaces are available on a given day. David Dickinson responded around 230-240 and how many spaces available is dependent on who shows up to sell that day. Since opening the pavilion there have not been significant turnaways.

Paul Neal noted the list of partner organizations is impressive. Paul asked if there is a possibility of continuing this into the shoulder seasons. Mary Bacarella responded this plan is for the summer and the team will be putting together a year round plan based on what worked well.

Zack Cook introduced the idea of intermittent “fresh” programming with curated food cart vendors including current producers selling at PPM Satellite Markets, with the option for possible guest rotation with partner organization Ventures. Examples of Satellite Producers include tamales, tiny pies, teas and kombucha, Korean pastries, etc. This is an opportunity for a small business to test out the Market as a future commercial tenant.

Paul Neal asked about the timing of this program and if there is a revenue goal. Zack Cook responded June – August, Friday, Saturday and Sunday and the goal is for each person to get $2,500 each day.

Mark Brady would like to have health ratings on every food cart. Zack Cook responded he believes that is required by the health department.

David Dickinson continued with implementing a busker trial program by curating existing buskers at different locations and work with interdepartmental MarketFront activation team to identify potential sites. This would be roughly 1-4 times per week and various times and days of the week. In addition a number (2-4 instances per month) of unique programming and performers will be tested, such as circle acts on the wooden deck or face painting on family focused farm nights.

Paul Neal asked about the performers that dress up as statues. David Dickinson responded they are permitted buskers.

Mark Brady would like to see youth performances at possibly a discounted rate, especially for groups that are in town for a short amount of time.

Justin Huguet continued by reviewing the calendar showing how the programming would look throughout the summer. It doesn’t include buskers and unique programming and will be used to fill out the summer.

Justin concluded by reviewing the additional programming avenues for the summer, including having tables and chairs on the plaza, yoga, public art installations, happy hours hosted in the north pavilion, private event rentals and management and comprehensive wayfinding package.

David Ghoddousi asked if places to play chess could be included.

Paul Neal noted it’s not clear to him how the lessons learned are reflected in the programming and what’s being done about the lessons. Justin Huguet responded going forward more critical evaluation can be done regarding programming. Paul thanked the team for this presentation and would like to see a way for the rest of the council to see this information. Mary Bacarella noted it will be included in the council packet.

Colleen Bowman asked if buskers have ever been in Victor Steinbrueck Park. John Turnbull responded if they have they have not been regulated by the Market.

V. Action Items and Reports None.

VI. Resolutions to be added to Consent Agenda None.

VII. Public Comment Haley Land asked if the south pavilion fills up with daystall community be allowed to spill over to the north pavilion. David Dickinson responded that has been allowed but in the event more space is needed the community knows the eight foot tables that exist now could be cut in half to four feet. Haley Land would like to know how many tables will fit in the north pavilion. David responded 9-10 tables, which will be new, folding tables, different from the daystall tables. Haley added he hopes this program will be revaluated during various changes, such as the viaduct coming down. Lastly, Haley noted historically the flowers handed out on Daffodil Day were purchased from a commercial farm and he, along with other market members, encouraged the PDA to use Market farmers.

VIII. Concerns of Committee Members Patrice Barrentine would like to summarize the value of Daffodil Day for the farmers.

IX. Adjournment The meeting was adjourned at 5:58 p.m. by Patrice Barrentine, Vice-Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

Pike Place Market PDA Marketing Report May 8, 2018 Paid Social & Digital Campaign 2018

By the Numbers: ● Ad content changes each week, May-October ● Total spend: $12,671 (digital) + $4,900 (social) = $17,517 (total) Cost per impression: $0.009 (digital); $0.01 (social) ● Estimated impressions: 1,335,182 (mobile/digital) + 490,000 (social) = 1.8M (total) ● Seattle shoppers ages 30-65 including: ○ 2-mile radius (10-15 blocks) from Pike Place Market ○ 0.5-mile radius from The Regrade, South Lake Union and First Hill Farmers Markets ○ Geo-farmed Seattle customers that previously visited reminding them to come back Redesigned Farm Mobile Landing Page Redesigned E-Newsletter Template Farmers Market Newsletter Variations Social Media Promotions Social Media Promotions Small Business Week Social Channels & Website Metrics

April 2016 April 2017 April 2018

Instagram 20,300 51,125 71,174 Followers

Twitter Followers 60,709 75,375 82,245

Facebook Followers 254,185 267,404 282,725

Website visitors 116,756 114,645 280,874 Commercial Filmings

● Travel Channel’s “Zimmern List” taped in September aired May 1st with reach of 500,000+

● 5 permitted film projects executed in April

● Upcoming projects include collaborative projects with the Port of Seattle and Visit Seattle

Press Received April 2018

● Notable stories including: Alaska Airlines Beyond, SeattlePI.com, Seattle Met, Chicago Tribune, Sous Vide Magazine

● 9 Features: Pike Place Market is the focus of the story

● 11 Mentions: Pike Place Market is not the focus of story

● Total circulation: 25,475,373+

● Total impressions: 63,688,432+

Seattle’s new waterfront: Pike Place Market and beyond

SEATTLE — Open since 1907, Pike Place Market is one of the oldest continuously operating farmers markets in the United States. That historic significance — and those iconic waterfront views over Puget Sound— draw 10 million visitors a year to its dark alleys and cramped, creaky stairways.

But “cramped and creaky” don’t do justice to what is also a bustling 9-acre neighborhood and a slice of Seattle’s soul. Now, for the first time in 40 years, Pike Place Market leaders have revived and expanded the destination to include 12,000-square-feet of shops and restaurants, colorful public art installations and 300 new underground parking spaces.

The $74-million MarketFront project, as it’s called, is part of the larger Waterfront Seattle Program, a major redevelopment that will transform Seattle’s central waterfront from Pioneer Square to Belltown. When it’s finished in 2024, locals and visitors will benefit from several changes, including a first-time waterfront bike path and promenade reminiscent of San Francisco’s Embarcadero, and a much-needed makeover of Seattle Aquarium.

No need to wait, though. The western expansion of Pike Place Market is complete and definitely worth a visit, the next time you’re in Seattle. Start on Western Avenue, where Seattle artist John Fleming’s Western Tapestry has revived the drab concrete thoroughfare with 1,670 bright, multicolored aluminum strips varying in length from six to 22 feet. It’s particularly stunning at night, when LED lights illuminate the wall.

A close-up of John Fleming’s Western Tapestry reveals the intricate colors and patterns. (Pike Place Market) Cross the street, heading west toward the bay, and you’ll spot the MarketFront. Don’t miss the airy new Pavilion, a bright space showcasing the handmade crafts and specialty products of 47 local artists and farmers (and freeing up elbow room at the busy indoor Market). Roll-up doors keep you dry on rainy days so you can shop without getting soaked.

From there, take the Grand Staircase to Producers Hall. Under exposed wood beams reminiscent of the original Market, four artisan purveyors showcase on- site production of their culinary goods. In one corner, Honest Biscuits churns out square-shaped, Southern-style biscuits with Seattle twists, like the MacGregor, made with ingredients from the Market’s Bavarian Meats and Beecher’s Cheese.

Pike Place Market’s new Producers Hall and Plaza (Courtesy of Barbara Hull) Just behind Honest Biscuits, there’s indi chocolate, a tiny artisan chocolate factory and cafe, serving up small-batch bars, desserts and espresso drinks (hello, Mole Caramel Latte) made with cacao sourced from around the world. Ask for a sample of whatever dark chocolate the staff is whipping up that day.

Thirsty? Head over to Old Stove Brewing Co, a light-filled brew house with an 80- foot window wall perfect for catching marine traffic in and out of Elliott Bay. The brewery currently has 12 rotating beers on tap and a small pub menu. Once construction of the 15-barrel, grain-to-glass brewery is complete this June, expect a full gastropub menu with a wood-fired oven — dressed as a giant beer can — and 24 beers. For now, ask to watch as they seal your 32-ounce to-go can with a nifty stainless steel Crowler machine.

The buzziest food experience will be at Little Fish when it opens this summer. A new venture from restaurateur Bryan Jarr and award-winning former San Francisco chef Zoi Antonitsas, the 3,000 square-foot restaurant will also serve as a modern craft cannery, where patrons can watch chefs house-curing and canning salted and smoked seafood from Puget Sound waters and beyond. Dishes like Penn Cove Mussels in Apple Cider Vinegar and Smoked Paprika or Albacore Tuna Belly in Olive Oil will be featured on a menu celebrating Basque, Scandinavian and Japanese cuisine.

Prefer to let the sea breezes sharpen your appetite? Head to the new plaza and viewing deck for panoramic views of Mt. Rainier to the Olympic Mountains. Stop at the landings of the Grand Staircase to snap selfies in front of Vashon Island artist Clare Dohna’s large and colorful mosaic murals with tiles of fish, flowers, fruits and vegetables. Particularly on gray days, when the sun refuses to emerge, the tiles provide just the pop of color to remind you of the overwhelming bounty of the Pacific Northwest, captured in one historic public market.

If You Go

The highlight of the new Pike Place MarketFront is the water-facing Producers Hall located at 1801 Western Ave. It opens at 8 a.m. Thursday-Sunday and 9 a.m. Tuesdays and Wednesdays. Here’s what’s inside:

Old Stove Brewing Co.: A craft brewery that moved from its former locale on First Avenue, Old Stove currently serves 12 beers on tap, as well as light bites. Come June, expect a completed grain-to-glass facility and gastropub menu with more beers and locally-sourced cuisine. www.oldstove.com Honest Biscuits: Southern-style craggy biscuits sandwich everything from fried chicken and locally-sourced Dungeness crab to Beecher’s Cheese and “chocolate gravy.” www.honestbiscuits.com indi chocolate: This artisan chocolate factory and cafe specializes in single-origin dark chocolate bars plus desserts and espresso drinks. Retail area features chocolate lotions, chocolate spice rubs and cacao infusion kits for spirits. https://indichocolate.com Little Fish: A craft cannery and restaurant, with on-site canning of salted, cured and smoked seafood from Puget Sound and beyond. The menu will feature dishes from Basque, Japanese and Scandinavian cuisine. Open this summer. www.littlefishseattle.com

Seattle: 5 awesome eats in Pike Place Market

'Pike Box' offers market-fresh, local produce on sliding scale

By Stephen Cohen, SeattlePI Published 6:52 am, Tuesday, April 17, 2018 LINK to article

•

Photo: Museum Of History And Industry IMAGE 13 OF 74 Seattle's Pike Place Market began as a jumble of farm carts, produce and shoppers on Western Avenue. Starting in 1911, farmers could set up stalls in the city's new covered arcade. The "dry row" of stalls was inside the arcade, and the "wet" stalls were outside. All stalls rented for 20 cents a day. Pike Place Market wants to make sure everyone has a chance at a taste of Washington.

The market announced the launch of its rebranded community-supported agriculture (CSA) program, "Pike Box," on Tuesday. The program offers weekly fresh, Washington-grown produce and other items found at the iconic farmer's market, open every day on Seattle's waterfront for nearly 111 years and counting.

Subscribers will be able to pick up boxes "packed full of fruits and veggies sourced directly from Pike Place Market farmers and grown in Washington state" from the new MarketFront plaza, according to a news release. "You'll also receive specialty farm products (like honey and spice blends), delicious recipes, storage tips and easy preparation ideas." CSAs often come with hefty price tags -- local produce isn't cheap -- but the Pike Box offers adjustable pricing based on income. Households earning more than $40,000 pay $24 per regular- share box (which contains seven or eight items, at least two of which are fruit), or $18 for a small share (five to six items, one being fruit). Households making less than $40,000 a year, but don't qualify for federal assistance through the Supplemental Nutrition Assistance Program (SNAP), pay just half of the regular price. "A lot of people were sort of falling in the cracks as far as being able to afford it," Farm Program Coordinator Sidra Schkerke said of the sliding-scale pricing on Tuesday. "This was sort of a way that we could offer something in the middle for those folks who don't qualify for socials services but still need a little help." SNAP participants can contact the market and "pay what they can." "Please be mindful that if you purchase a lower-price share when you can truthfully afford the higher price, you are limiting access for those who truly need the gift of financial flexibility," the release reads. "Paying the right price for your share means we are able to provide low-cost shares to more of your neighbors who need this option." The first drop-off of the season will be on June 21, when subscribers can expect fresh kale, spring onions, lettuce and perhaps even cherries, depending on weather conditions. The program lasts 20 weeks. Seattlepi.com reporter Stephen Cohen can be reached at 206-448-8313 or [email protected]. Follow Stephen on Twitter at @scohenPI.

Fighting Native American Homelessness, One Bracelet at a Time This project from Chief Seattle Club is creating jewelry for a cause BY: SARAH EDWARDS | FROM THE PRINT EDITION | APRIL 2018

Image Credit: Rob Bibelhauser These “Home” Bracelets ($35), handcrafted by 19 apprentice artists, incorporate a traditional Native American basket design and are stamped with the Lushootseed word for “home.”

They’re a project of the Chief Seattle Club and its Native Works retail outlet (Fridays and Saturdays; Pike Place Market, MarketFront expansion, 1901 Western Ave.; nativeworkscsc.org). “The design…[is] not simply representing a physical home, but a greater sense of community that each of us is an important part of,” says Nicole Frederiksen, a business and marketing volunteer who helped develop the bracelets.

All proceeds are used to help stamp out Native American homelessness—a welcome cause for the artists, many of whom are experiencing homelessness (or have in the past).

Seattle's new waterfront: Pike Place Market and beyond

A view of Pike Place Market's new Producers Hall and Plaza, both part of Seattle's recently-completed MarketFront project. (Pike Place Market / Pike Place Market)

Jessica YadegaranThe Mercury News

Open since 1907, Pike Place Market is one of the oldest continuously operating farmers markets in the United States. That historic significance and those iconic waterfront views over Puget Sound draw 10 million visitors a year to its dark alleys and cramped, creaky stairways.

But "cramped and creaky" don't do justice to what is also a bustling 9-acre neighborhood and a slice of Seattle's soul. Now, for the first time in 40 years, Pike Place Market leaders have revived and expanded the destination to include 12,000-square-feet of shops and restaurants, colorful public art installations and 300 new underground parking spaces.

The $74-million MarketFront project, as it's called, is part of the larger Waterfront Seattle Program, a major redevelopment that will transform Seattle's central waterfront from Pioneer Square to Belltown. When it's finished in 2024, locals and visitors will benefit from several changes, including a first-time waterfront bike path and promenade reminiscent of San Francisco's Embarcadero, and a much-needed makeover of Seattle Aquarium.

No need to wait, though. The western expansion of Pike Place Market is complete and definitely worth a visit, the next time you're in Seattle. Start on Western Avenue, where Seattle artist John Fleming's Western Tapestry has revived the drab concrete thoroughfare with 1,670 bright, multicolored aluminum strips varying in length from six to 22 feet. It's particularly stunning at night, when LED lights illuminate the wall. Cross the street, heading west toward the bay, and you'll spot the MarketFront. Don't miss the airy new Pavilion, a bright space showcasing the handmade crafts and specialty products of 47 local artists and farmers (and freeing up elbow room at the busy indoor Market). Roll-up doors keep you dry on rainy days so you can shop without getting soaked.

From there, take the Grand Staircase to Producers Hall. Under exposed wood beams reminiscent of the original Market, four artisan purveyors showcase on-site production of their culinary goods. In one corner, Honest Biscuits churns out square-shaped, Southern-style biscuits with Seattle twists, like the MacGregor, made with ingredients from the Market's Bavarian Meats and Beecher's Cheese.

Just behind Honest Biscuits, there's indi chocolate, a tiny artisan chocolate factory and cafe, serving up small-batch bars, desserts and espresso drinks (hello, Mole Caramel Latte) made with cacao sourced from around the world. Ask for a sample of whatever dark chocolate the staff is whipping up that day.

Thirsty? Head over to Old Stove Brewing Co, a light-filled brew house with an 80-foot window wall perfect for catching marine traffic in and out of Elliott Bay. The brewery currently has 12 rotating beers on tap and a small pub menu. Once construction of the 15-barrel, grain-to-glass brewery is complete this June, expect a full gastropub menu with a wood-fired oven dressed as a giant beer can and 24 beers. For now, ask to watch as they seal your 32-ounce to-go can with a nifty stainless steel Crowler machine.

Prefer to let the sea breezes sharpen your appetite? Head to the new plaza and viewing deck for panoramic views of Mount Rainier to the Olympic Mountains. Stop at the landings of the Grand Staircase to snap selfies in front of Vashon Island artist Clare Dohna's large and colorful mosaic murals with tiles of fish, flowers, fruits and vegetables.

Particularly on gray days, when the sun refuses to emerge, the tiles provide just the pop of color to remind you of the overwhelming bounty of the Pacific Northwest, captured in one historic public market.

IF YOU GO

Honest Biscuits: Southern-style craggy biscuits sandwich everything from fried chicken and locally-sourced Dungeness crab to Beecher's Cheese and "chocolate gravy." www.honestbiscuits.com indi chocolate: This artisan chocolate factory and cafe specializes in single-origin dark chocolate bars plus desserts and espresso drinks. Retail area features chocolate lotions, chocolate spice rubs and cacao infusion kits for spirits. https://indichocolate.com

Little Fish: A craft cannery and restaurant, with on-site canning of salted, cured and smoked seafood from Puget Sound and beyond. The menu will feature dishes from Basque, Japanese and Scandinavian cuisine. Open this summer. www.littlefishseattle.com

Farm Program Preserving, protecting and supporting local farms Farmers Markets

Four Locations Total Sales of $1,076,550 • City Hall (10 yrs) – $214,894 – Average $730 • Denny Regrade (2 yrs) – $107,416 – Average $481 • South Lake Union (8 yrs) – $409,007 – Average $1,093 • 1st Hill (5 yrs) – $82,597 – Average $661 Pike Box - CSA

2017 Review • 2,843 boxes packed – 190/week for 15 weeks • $55,160 paid to farmers • 1,256 included a 50% subsidy • Support from a 2-year $55,000 SCBG 2018 Goals • 5,000 boxes packed – 250/week for 20 weeks • $90,000 paid to farmers • 2,000 with 50% subsidy (all paid by FBx) • Last year of SCBG Farm Development

IDA Savings Incentive Program Specialty Crop Block Grant

Farm Visits Technical Assistance Food Access

Shopping Program • Fresh Bucks Matching – Farmers Market and Bonus Card • Pike Buck Coupons – Farmers Market and Highstall • Gleaning – Farmers Market and Highstall Education Program • Cooking Classes • Community Building • Advocacy Pike Box CSA • 50% Subsidy or Low Income Customers Market Integrity

6 WSFMA

Market Manager Education • Roots guidelines • Trainings • Biennial conference Customer Education • Produce calendar • Shopping guide Food Access • Regional leads • EBT matching • Kids programs 8