BRANDFINANCE® banKING 500 THE ANNUAL REPORT ON THE World’S MOST VALUABLE Banking brands | MARCH 2013 Is the global banking crisis nearly over? 2 | BRANDFINANCE® BANKING 500 | MARCH 2013 Contents Contents BRANDFINANCE® 3 FOREWORD BANKING 500 4 EXECUTIVE SUMMARY The BrandFinance® Banking 500 Is the global banking crisis nearly over? is published by Brand Finance plc and is the only study to rank the 6 THE TOP 20: PROFILES top 500 most valuable banks in Worthy winners the world A run-down of the world’s most valuable banking brands 15 WINNERS AND LOSERS East beats West Agricultural Bank of China enjoyed the biggest gain in brand value this year, and HSBC suffered the biggest loss Brand Finance plc 3rd Floor, Finland House, 16 REGIONAL RESULTS 56 Haymarket, London A shifting picture SW1Y 4RN United Kingdom The overall result masks important regional and country Tel: +44 (0) 207 389 9400 variations Fax: +44 (0) 207 389 9401 www.brandfinance.com 19 SECTOR RESULTS
[email protected] 20 BANKING FORUM 2013 Welcome to the age of Apple Bank? Pundits at Brand Finance’s fourth annual Banking Forum in February challenged banks to think outside the banking box when it comes to customer focus. 24 METHODOLOGY How do we value brands? 25 BESPOKE REPORTS 26 THE TOP 500 MOST VALUABLE BANKING BRANDS Five pages of league table results Publishing partner Every year the BrandFinance® Banking 500 is published by The Banker magazine, the world’s premier banking and finance resource MARCH 2013 | BRANDFINANCE® BANKING 500 | 3 Foreword David Haigh CEO Brand Finance plc The improved performance of banks around the world reflects a concerted effort‘ to get their houses in order Since it was first compiled THE STORM CLOUDS over the global ’increasingly targeted at the specific needs in 2005 the BrandFinance® banking industry seem, at last, to be clearing.