The costs and pricing of tourism in Zambia The case of Livingstone Bernard Banda and Caesar Cheelo November 2012 1 Bernard Banda is an Associate Researcher at ZIPAR in the Trade and Investment Unit Caesar Cheelo is a visiting Research Fellow at ZIPAR © Zambia Institute for Policy Analysis & Research 2012 Zambia Institute for Policy Analysis & Research (ZIPAR) CSO Annex Building Cnr John Mbita & Nationalist Roads PO Box 50062 Lusaka Zambia Tel: +260 211 252559 Fax: +260 211 252566 Email:
[email protected] Web: www.zipar.org.zm 2 Contents Executive summary ..................................................................................................................................................... 7 1 Introduction ............................................................................................................................................................ 9 1.1 A primer on tourism opportunities and challenges ........................................................................ 9 1.2 A core issue for tourism in Zambia ........................................................................................................ 9 1.3 Study objectives .......................................................................................................................................... 10 1.4 Methodology ................................................................................................................................................. 10 1.4.1 Overview of methods and data ....................................................................................................