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Issue 10 NZBPT NEWS DECEMBER 2018 TO ADVANCE AND ENCOURAGE BUSINESS UNDERSTANDING OF PARLIAMENT AND PARLIAMENTARIANS UNDERSTANDING OF THE BUSINESS COMMUNITY OF NEW ZEALAND Lisa King, social entrepreneur, CEO and Founder of Eat My Lunch was our guest speaker at the Spring Business Overview on 7 November. Here are highlights of her inspirational story. INSIDE THIS ISSUE BUSINESS SPRING PAGE 1 - 5 Business Spring Overview OVERVIEW PAGE 6 - 7 Schools Funding CEO Visit To IPT in London New Corporate Member Lisa King, social entrepreneur, CEO and Founder of Eat My Lunch was our guest speaker at the Spring PAGE 8 - 9 Our Presenters Business Overview on 7 November. Here are highlights of her inspirational story. PAGE 10 - 11 Presidents Dinners PAGE 12 - 13 Parliamentary Seminars It had never occurred to me know that if you are hungry, that in NZ, there are kids you cannot learn. Kids cannot PAGE 14 - 15 Business Attachments going to school with no food. concentrate, participate in Of the 290,000 children class and often misbehave BACK PAGE Changes Afoot currently living in poverty in when they haven’t eaten all NZ, we estimate that there are day. Without an education, 25,000 going to school every what chance do they have of day without lunch. And we all breaking the poverty cycle? BUSINESS SPRING OVERVIEW CONTINUED... As a working mum with 2 with a few charities, I also this type of business in young kids, I didn’t know knew that a lot of time and NZ and 3 years ago, the what I as one person could resource goes into getting concept barely existed in do to help solve this issue. donations and sponsorship NZ, so I registered EML as I had spent my career and the whole sustainability a limited liability company. I marketing household of the program is reliant on will talk more about how the brands for global food this. And if that funding dries business works a little later. manufacturers such as up, then all the good work Cadbury, Bluebird, Heinz, has to stop. So how do we What I quickly realised was Unilever and Fonterra. I knew do it differently? that although I had all this how to market food, but not commercial experience, I how to get food to the kids I went back to what I knew really had no idea how to who actually need it. - with all this commercial make food for hundreds experience, it just made of people. So I approached One night, I happened to sense to apply business renowned chef Michael Now, this was an unproven be wearing a pair of TOMs models and tools to achieve Meredith. concept and we didn’t have shoes. TOMs is a company in outcomes in an efficient, any money to market it. the US which pioneered the fast and sustainable way. I had prepared a 20 slide So we had optimistically one for one model where for business case to take him projected selling and giving every pair of shoes you buy, And what if we were a through – our proposition, 50 lunches a day for the they donate one to a child in business that wasn’t driven the target customer, first year and Michael was a developing country. And I purely by profit, but had a forecasts of how much adamant that we couldn’t thought why can’t we do this social purpose at its heart money we would make and make more than 200 for lunch? We all eat lunch and our success would by all the assumptions I had lunches a day out of my everyday anyway. It seemed measured by the impact we made. But when we got to home anyway. like a simple solution. have, not just how much the second slide and it said money we make? ‘For every lunch someone The first week, we sold 50 We knew it was a good idea, buys, we give one to a kid lunches a day. The second but would it be a charity or So Eat My Lunch would in need’, Michael said he week, our orders went up a business? It made sense be the combination of a didn’t need to see anymore to 200 a day and in the 3rd that it could be a charity traditional for-profit driven and he was in. And he loved week, we were selling 400 given what we were trying to business with a social the concept so much, he lunches a day. By our 12th do. There are of course clear purpose of a charity. You can didn’t want to be just an week, we had hit our 3 year tax benefits and the ability to call us a social enterprise ambassador and consultant, forecast! access grants and funding. or a social business. There but he wanted to be a part But having been involved are no legal structures for of it. We now have kitchens in Auckland, Wellington and about 6 weeks ago launched in Christchurch. We employ 50 staff who make lunches for our paying customers, deliver lunches and we have teams in customer services, supply chain, logistics and sales. We have expanded our product portfolio beyond just lunches to breakfasts, AM and PM teas, and we cover pretty much every dietary requirement you can think of. We have also built an incredibly strong brand. After our first 18months, we had 50 brand awareness and people were willing to pay 30% more than what they normally spend on their own lunch to purchase EML. Have done 2 rounds of crowdfunding to raise almost $1million in capital and last year brought in FSNI as a strategic investor, providing us with great synergies through our supply chain, distribution and enabled us to trial our products in supermarkets. 2 At the end of September, we of product and then trying But at the heart of people Buy. It’s not an after- Gave our 1 millionth lunch to sell it, our online platform everything we do, is our thought once we see how to kids in 89 schools around means that we have advance purpose. Our social mission much profit there is leftover. the country. We are currently visibility of our orders, so we of ensuring that no child Giving around 2,800 lunches only order and make exactly goes to school hungry, is On the Give side, how it every school day. That’s what we need. not a nice to have, an add works with the schools 14,000 a week, 140,000 on or an after thought. It is is that schools sign up to every school term. Our supply chain is incredibly absolutely core to who we join the programme. While tight – by midnight tonight, are and drives our decisions, we Give to 89 schools, we As I mentioned, EML is customer orders for Friday guides our values and helps currently have a waiting list a combination of a profit are locked down. Purchase us attract customers and of 60 schools. driven business and the orders will be sent to staff. social good of a charity. our suppliers first thing There is no criteria, as long The key is sustainability. tomorrow morning and all The Give part is so intrinsic as there is a need. Within You have to be commercially the ingredients arrive at that the cost of the free most low decile schools, sustainable to make 5am Friday morning for the lunch for the kids is built there are social workers and significant and long term day’s lunches. It means that into the COGs of the lunch staff who understand the impact. everything we get in is fresh and we have minimal food We never want to tell a waste because we only order school that we can’t give exactly what we need and we them lunches anymore have exact costings on every because we can’t afford it. single item in the lunches. We can have all the best intentions in the world, but I know to the cent what a if we are not commercially lunch will cost, despite the savvy, the good work we do menu changing everyday. will cease and those in need The lunches are made by will be further negatively 9:30am, picked up by our impacted. own courier fleet of 16 drivers and delivered to To be commercially our customers desks by successful in an incredibly 12:30pm. difficult industry, we turned a traditional food What seems like a simple manufacturing model on its idea is really a complex head. Instead of making lots logistical nightmare. Lisa King speaking with Poto Williams, Assistant Speaker 3 Chair thanking Lisa King situations of the children’s and not the cheaper white 2,800 kids that very day. There are so many examples families and so we let bread. It’s that balance of I have found that people of this – Mini does a Buy the schools decide which profit and doing what is right. genuinely want to give back One Give One on cars for children need lunch the While we have 50 staff to and EML has provided an our delivery fleet. Lego most. When a school comes make the lunches for our easy vehicle to do that and provides free Lego every onto our programme, they Buying customers, it is our the impact is immediate and year to the kids and adopt tell us how many they need purpose that puts us in a tangible. It doesn’t matter a school, paying for all their each day and we commit to unique position where we that we are not a charity, Give lunches for a year so that number.
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