Braves Newsletter Jennifer Sands

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Braves Blast: Gameday Staff Newsletter May 2016 ”Brave of the Month” A Letter from Erin Sheehan, Walter Banks Director of Guest Services: A big thank you to everyone who made our very last Opening Day at Turner Field spectacular last month! Our fans, guests, and players received outstanding customer service. You all are a HUGE part in creating their unique and memorable experience. Thank you for your passion! As we gear up for the summer season, I wanted to remind you of our staff meeting this week and Staff Appreciation Week in June! Meet Mr. Walter Banks, Usher at the Atlanta Braves, in his What have our guests 51st straight season! Walter threw the first pitch last month for The Rome Braves, and continues to be an all-star on our been saying? gameday staff. It takes a special kind of personality as well as a passion for Braves fans to be apart of the gameday staff at “Being a Braves fan is a family tradition, and Turner Field. Walter is family. Braves fans travel from near and far to have a unique and We go to Turner Field to watch the ballgame, memorable experience that extends well beyond the confines chant the Tomahawk Chop, and to see Walter! He of the ballpark, and people like Walter are what makes fans makes our experience so special!” feel special. Thank you Walter for being apart of our Braves - Season ticket holders, John and Judy Matthews Family! Tomahawk Articles in the News: How the Atlanta Braves Engage Fans www.forbes.com, April 5, 2015 By: KaanTurnali Steeped with tradition and history, the Atlanta Braves are the only one with 20 franchises to have fielded a team every single MaJor League Baseball season. Continue Reading… Retail, Healthcare, and Sports: 3 Industries That Need Customer Love www.entrepreneur.com, April 23, 2015 By: Andrew Reid According to a recent IBM study, “The Customer-activated Enterprise,” outperforming companies are 54 percent more likely to collaborate extensively with their customers. Continue Reading… Share Your Turner Field Story: #TurnerFieldMemory During Staff Appreciation Week we will be honoring those who make Turner Field special, YOU! With thisbeing thefinal season at Turner Field, we want to know what memories and moments at thisballpark are special to you. Login to your Gameday Staff portal to share your story for a chanceto have it selected and showcased on the big screen! #VoteBRAVES The 2016 Esurance MLB All-Star Game Ballot is open. Vote today. Vote tomorrow. Vote only online. Vote for your Braves at braves.com or at MLB.com, on your computer, tablet and smart phone. Voting ends on Thursday, June 30 at 11:59 p.m. ET. Monthly Game Schedule:.

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Mascots: Performance and Fetishism in Sport Culture
Platform , Vol. 3, No. 1 Mascots: Performance and Fetishism in Sport Culture Mary C. Daily (Boston College) Sport culture is something of great interest to citizens ranging from sociology scholars 1 to sports fans. The performance rituals that accompany sport include victory dances, school songs, cheers, and mascots. As Rick Minter, a mascot historian writes, “We all care about the symbols, nicknames, and legends of our club – mascots make them real again. They are a bit of our club that we can reach out and touch” (7). If we accept Minter’s conceptualization, what is the theoretical foundation that supports these representations? They make us laugh, we enjoy their athleticism, and kids love them; however, their lineage and purpose runs far deeper than their presence in the arena. This paper argues that mascot performances represent fetishized aspects of sport culture, and specifically, that such rituals embody the ability to relate to and influence the providence of a chosen athletic team. Arguably, the success of college and professional sport teams rests on their ability to claim triumph, and mascot performances are an integral part of that process to those who believe in their power. While sports fans enjoy mascots for their physicality as furry caricatures that dance along the sidelines, their significance is founded on a supernatural power relationship. The performance of mascots perpetuates their fetishized status in sports ranging from high school soccer to professional football. In the discussion of fetishization, one must be forgiving of possible oversimplifications present in the summarizing of various theorists, as the paper’s 1 James Frey and Günter Lüschen outline both collegiate and professional athletics, exploring competition, reception, and cultural significance.
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“Indians,” “Braves,” and “Redskins”: a Performative Struggle for Control of an Image
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Cite As: 112 Harv. L. Rev. 904)
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