FEBRUARY 2021 KEY INDICATORS February by the Numbers Monthly Key Economic Indicators
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TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS February By the Numbers Monthly Key Economic Indicators 53% of storefront businesses open in Times Square 24.4% Hotel occupancy in January 88,686 Average Daily Visitors to Times Square 28,483 Soft-Firm’s Love Letters installation displayed in Times Square from February 10th to March Total SF Leased in Times Square 10th. Average Daily Visitors Pedestrian Count Times Square’s pedestrian counts in February remained on par AVERAGE DAILY 2021 with January at a daily average PEDESTRIAN COUNT 2020 of 88,686 people, a 73.2% 450,000 decline from February 2020. 400,000 3031,026 350,000 This month, foot traffc peaked 303,338 on Valentine’s Day at 136,604 300,000 people, exceeding February’s 250,000 daily average by 54%. 200,000 150,000 89,856 88,686 100,000 50,000 0 JANUARY FEBRUARY Source: Springboard TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS Commercial Real Estate Class A This month, Times Square’s Class A commercial occupancy rate XXXXXXOCCUPANCY RATE/ XXXXTIMES SQUARE PRICE PER SQUARE FOOT XXXXMIDTOWN increased marginally from January CLASS A PRICE PER SF to 91.6%, remaining higher than 95% Midtown’s occupancy rate of 87.7%. 93% $65 Over the past four months, both $64 $63 Times Square and Midtown experi- $64 enced incremental declines in net 91% effective rent, closing February at $74 $63 per square foot and $69 per 89% $73 square foot respectively. $71 $69 87% This month, two leases were executed totaling 28,483 SF; 85% however, both were subleases. NOVEMBER DECEMBER JANUARY FEBRUARY Source: CoStar, CompStak. Times Square fgures include properties within the BID boundaries. Midtown fgures are based on CoStar Submarkets. Beginning in Dec. 2016, the Alliance changed our methodolo- gy for reporting commercial rents to be a six-month moving average of net effective rent. XXXXXX XXXX XXXX Hotels Rates & Occupancy Times Square opened 2021 at 24.4% hotel occupancy, on HOTEL OCCUPANCY + OCCUPANCY AVERAGE DAILY RATE par with December’s rate but a AVERAGE DAILY RATE 54% decline from January 2020. 100% Consistent with previous months, Midtown’s and Manhattan’s occu- $172 pancy exceeded Times Square’s $178 at 29.5% and 28.3%. 70% Times Square’s average daily rate in January was $125, down 13% from December and 27% from 40% January 2020. Midtown’s and $125 Manhattan’s January daily rates were $117 and $140 respectively. 10% 2019 2020 2021 Source: Smith Travel Research. All fgures are based on representative samples of hotels within respective boundaries. Please note that hotel fgures are based on the month prior to the reporting month. TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS Retail Update Opened & Coming Soon OPENINGS W 53rd St COMING SOON Angelina Bakery W 52rd St Food + Beverage Retail W 51st St Entertainment Other W 50th St W 49th St Burger Man This year, we are 16 Handles W 48th St looking forward to welcoming 10 new storefront busi- W 47th St nesses, including Burger Man and 16 Handles at W 46th St 740 Seventh Avenue and 732 Seventh Avenue. W 45th St Running Subway Productions W 44th St Taco Bell W 43rd St 7-Eleven Smashburger Just Baked W 42nd St Club Nebula Shake Shack W 41st St ve A Broadway 6th 8th Ave 7th Ave W 40th St TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS Restaurants & Eateries Open for Take-Out, Delivery, Outdoor or Indoor Dining *Outdoor & indoor dining locations marked with asterisk Amorino Blockheads* Cafe Abbondanza Take-out only Take-out/Delivery/Outdoor Take-out only 721 8th Avenue 825 8th Avenue 146 W 46th Street (212) 445-0101 (212) 307-7029 (212) 938-1333 Andy’s Deli & Natural Foods Blue Dog Kitchen Carnegie’s Pizza* Take-out only Take-out & Delivery Take-out/Delivery/Outdoor 270 W 47th Street 308 W 50th Street 200 W 41st Street (212) 869-0329 (212) 459-0700 (212) 777-4141 An’nam* Bluestone Lane Carve Unique Sandwiches Take-out & Outdoor Dining Take-out & Delivery Take-out only 234 W 48th Street 11 Times Square 780 8th Avenue (212) 247-8318 (718) 374-6858 (212) 730-4949 Arno Ristorante* Brazil Grill* Chef Pho & Peking Roast Duck Take-out/Delivery/Outdoor Outdoor Dining Take-out & Delivery 141 W 48th Street 787 8th Avenue 858 8th Avenue (212) 944-7420 (646) 609-6057 (212) 459-3610 Auntie Anne’s of Times Square Bubba Gump Shrimp Co.* Chick-fl-A Take-out only Take-out/Delivery/Indoor Dining Take-out & Delivery 664 8th Avenue 1501 Broadway 675 8th Avenue (212) 764-1562 (212) 391-7100 (718) 504-6528 Bareburger* Buca di Beppo China Gourmet Take-out/Delivery/Outdoor/Indoor Take-out & Delivery Take-out & Delivery 366 W 46th Street 1540 Broadway 877 8th Avenue (212) 673-2273 (212) 764-6527 (212) 246-8191 Ben & Jerry’s* Burger Bliss China River NYC Take-out & Outdoor Dining Take-out & Delivery Take-out & Delivery 200 W 44th Street 256 W 52nd Street 260 W 44th Street (212) 933-4632 (917) 284-5578 (646) 767-0854 Bibble & Sip BV Burger* Chipotle Take-out & Delivery Take-out & Outdoor Dining Take-out & Delivery 253 W 51st Street 120 W 45th Street 854 8th Avenue (646) 649-5116 (212) 575-5413 (212) 757-4312 TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS Restaurants & Eateries Open for Take-Out, Delivery, Outdoor or Indoor Dining *Outdoor & indoor dining locations marked with asterisk COOK* Domino’s Pizza Dunkin’ Take-out/Delivery/Outdoor/Indoor Take-out & Delivery Take-out & Delivery 115 W 45th Street 227 W 40th Street 168 W 48th Street (212) 944-0400 (646) 682-7743 Connolly’s Pub & Restaurant* Dos Caminos* Dunkin’ Take-out/Delivery/Outdoor Take-out/Outdoor/Indoor Take-out & Delivery 121 W 45th Street 1567 Broadway 150 W 47th Street (212) 597-5126 (212) 918-1330 (800) 447-0013 Cosmic Diner* Don’t Tell Mama* EAK Ramen* Take-out/Delivery/Outdoor Take-out & Outdoor Dining Take-out/Delivery/Outdoor 888 8th Avenue 343 W 46th Street 360 W 46th Street (212) 333-5888 (212) 757-0788 (646) 850-8032 Curry India Donna Bell’s Bake Shop Europan Cafe* Take-out & Delivery Take-out only Take-out & Outdoor Dining 148 W 49th Street 301 W 49th Street 672 8th Avenue (212) 302-8150 (646) 410-0390 (212) 730-4442 Dallas BBQ* Dunhill Cafe* Famous Amadeus Pizza Take-out/Delivery/Indoor Take-out/Delivery/Indoor Take-out & Delivery 243 W 42nd Street 109 W 45th Street 840 8th Avenue (212) 221-9000 (212) 944-8484 (212) 489-6187 Dig Dunkin’ Famous Famiglia Pizza Take-out only Take-out only Take-out & Delivery 856 8th Avenue 210 W 50th Street 680 8th Avenue (212) 335-2106 (212) 757-4617 (212) 382-3030 Dim Sum Palace* Dunkin’ Five Guys Take-out/Delivery/Outdoor Take-out only Take-out & Delivery 334 W 46th Street 750 8th Avenue 253 W 42nd Street (646) 861-1910 (212) 944-1009 (212) 398-2600 Ding BBQ & Hotpot* Dunkin’ Food Emporium* Take-out/Delivery/Indoor Take-out & Delivery Take-out & Outdoor Dining 234 W 48th Street 850 8th Avenue 810 8th Avenue (212) 265-0828 (212) 245-8444 (212) 977-1710 TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS Restaurants & Eateries Open for Take-Out, Delivery, Outdoor or Indoor Dining *Outdoor & indoor dining locations marked with asterisk Gallagher’s Steakhouse* Havana Central* Joe Allen* Take-out/Delivery/Indoor Take-out/Delivery/Indoor Take-out/Delivery/Outdoor 228 W 52nd Street 151 W 46th Street 326 W 46th Street (212) 586-5000 (212) 398-7440 (212) 581-6464 Gong Cha HAVEN Rooftop* Junzi Kitchen Take-out & Delivery Take-out/Delivery/Outdoor Take-out & Delivery 1600 Broadway 132 W 47th Street 135 W 41st Street (212) 659-2513 (212) 466-9000 (646) 669-8228 Green Emporium Ho Ho Te* Just Salad Take-out only Take-out/Delivery/Outdoor Take-out & Delivery 791 8th Avenue 805 8th Avenue 321 W 49th Street (212) 245-7270 (212) 381-4933 (866) 673-3757 Gregorys Coffee Hold Fast* Krispy Kreme Take-out only Take-out & Outdoor Dining Take-out only 762 7th Avenue 364 W 46th Street 1601 Broadway (646) 682-9968 (917) 261-6691 (646) 540-1153 Ground Central Coffee* The House of Brews* Kung Fu Little Steamed Take-out & Outdoor Dining Take-out & Outdoor Dining Buns Ramen 888 8th Avenue 363 W 46th Street Take-out & Delivery (917) 409-0147 (212) 245-0551 811 8th Avenue (917) 388-2555 Hale & Hearty Hurley’s Saloon Take-out only Take-out & Delivery La Masseria* 745 7th Avenue 232 W 48th Street Take-out/Delivery/Outdoor/Indoor (212) 221-9666 (212) 765-8981 235 W 48th Street (212) 582-2111 Haru Sushi* Ichiran* Take-out/Outdoor/Indoor Take-out/Delivery/Outdoor Lattanzi Restaurant* 229 W 43rd Street 152 W 49th Street Take-out/Delivery/Outdoor (212) 398-9810 (646) 964-4294 361 W 46th Street (212) 315-0980 Haswell Green’s* Jasmine’s Carribbean Cuisine* Take-out/Delivery/Outdoor/Indoor Take-out/Delivery/Indoor Le Marais* 240 W 52nd Street 371 W 46th Street Take-out/Delivery/Outdoor (212) 245-2801 (646) 964-5337 150 W 46th Street (212) 869-0900 TIMES SQUARE | FEBRUARY 2021 KEY INDICATORS Restaurants & Eateries Open for Take-Out, Delivery, Outdoor or Indoor Dining *Outdoor & indoor dining locations marked with asterisk The Little Beet* McDonald’s Patzeria Pizza* Take-out/Delivery/Indoor Take-out only Take-out & Outdoor Dining 135 W 50th Street 1651 Broadway 231 W 46th Street (212) 459-2338 (212) 586-5530 (212) 575-7646 Little Italy Pizza* McHale’s* Planet Hollywood Take-out/Delivery/Outdoor Take-out/Delivery/Outdoor/Indoor Take-out & Delivery 167 W 48th Street 251 W 51st Street 1540 Broadway (646) 360-2343 (212) 957-5138 (212) 333-7827 Los Tacos No.