Broafla STING Rab7t University Oi Uak State a '- the BI No Science 2227WISION and RADIO Agric & Applied Library Decb Fargo Ro Dal NEWSPAPER MAY 1, 1961

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35 Cents ProA BROAflA STING rab7T University oi Uak State a '- THE BI No Science 2227WISION AND RADIO Agric & Applied Library DECb Fargo Ro Dal NEWSPAPER MAY 1, 1961

Campbell -Ewald finds vie..... scLung jaded Hostility greets Kennedy plan to revamp FCC, in special qualitative tv study 31 give chairman more power 52

NAB's convention next- weak-ia- Washiwgton FCC hearing on NBC -RKO swaps to feature

to be held under government eÿe . - . 77 tope- jumping by all concerned 54 < COMPLETE INDEX PAGE 1

DIO e mth of nstant lpanion

se shares so many s with us ..

y times a clay .. . any places? se has this r sound we trust -n to so often? adio creates this it companionship y Spot Radio choose d place in it. -: ikan-_. . -..: . Albuquerque KARK Little Rock WRNL .... Richmond

.. - Atlanta WINZ Miami KCRA Sacramento .... Radio nlnsion ....Buffalo WISN ... .. Milwaukee WOAI .... San Antonio ..Chicago KSTP .. Minneapolis -St. Paul KFMB .San Diego Edward Petry & Co., Inc. is -Ft. Worth WTAR Norfolk-Newport News KMA Shenandoah The Original Starion ¡.. Representative uth.Superior KFAB Omaha KREM Spokane ... Houston WIP ...... Philadelphia WGTO Tampa -Orlando Kansas City KPOJ Portland KVOO Tulsa NEW YORK CHICAGO ATLANTA BOSTON DALLAS MAR Providence DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS id Caesar invade Gaul exactly at 8:00 A.M. Tuesday, March 28, 58 B.

o. Nothing happens precisely on the hour. Nothing, ever. More than likely Caesar struck at 8:06 -or 8:17 maybe. Whatever time, things just don't happen on the hour. To demonstrate: a massive KABL research study has proved that most people are driving and listening at two peak periods. They are doing this at 5:23 and 6:09 p.m. Only KABL schedules the news at these two unequalled listening times. And noted newscaster Franklin Pearcy makes news broadcastings for KABL at 5:23 and 6:09 p.m. respectively. Bay Area people now hear the news when everyone else is listening -on KABL at 5:23 and 6:09 p.m.

Other McLendon stations: KLIF KILT WAKY WYSL KEEL KTSA Dallas Houston Louisville Buffalo Shreveport San Antonio KABL and WYSL are represented nationally by the Daren F. McGavren Company KABL is the number one station in the entire San Francisco Bay Area*

Pulse. Inn.I 1'.. 1061 All six are magnificent on KABL .... for the full, composite six days a week, KABL is magnificently first in San Francisco's newest January and February Pulse.

onday through Saturday, KABL is a smashing first .... first overall, first total quarter and half -hour firsts, first by far in the Pulse of San Francisco.

HE McLENDON STATION FOR SAN FRANCISCO

p r e s e n t e d n a t i o n a l l y by D a r e n F. M c G a v r e n Co., I n c.

DIAL 960

Sin the only good music station in the history of radio to coin first place in a metropolitan market OTHER McLENDON STATIONS

F, Dallas WYSL, Buffalo KILT, Houston WAKY, Louisville KTSA, San Antonio KEEL, Shreveport And exclusive sales representative for XEAK, Los Angeles ...and Channel 4 delivers them

KRLD -TV reaches more homes in the great Dallas -Ft. Worth market than any other station. The March, 1961, ARB Market Report shows KRLD -TV's average quarter -hour homes reached from 9 a.m. to midnight, Sunday thru Saturday, to be 33.4% greater than

Station B, 49.7% greater than Station C and 276.9% greater than Station D.

Reach The Dallas-Ft. Worth Market EFFECTIVELY with Channel 4

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS

C'lai Datitu--FtGt/velt, Clyde W. Rembert, President MAXIMUM POWER TV -Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

4 BROADCASTING, May 1, 1961 CBS blockbuster What could be blockbuster an- CLOSED CIRCUIT' nouncement is being prepared by CBS - TV network for its affiliates when they er you do or don't trust affiliates when cies, promise vs. performance soph- hold their annual convention this week they promise -as ABC says it has istry and other New Frontier ap- (see page 126). It's new affiliation done -not to triple -spot in expanded proaches in rulemaking, as distin- contract and station compensation breaks. ABC says it does trust them, guished from adversary proceedings. plan, designed to make network busi- hence has no thought of backing down Because of NAB convention, FCC will ness more competitive with spot in on its plan. hold next week's regular Wednesday eyes (and pocketbooks) of affiliates. meeting on Thursday. Handicap CBS -TV is trying to over- Rating ferment come is that affiliates get 30 percent Stereo surge of their rates on network business but While ratings will not be on official 70 percent on spot, thus are inclined NAB convention agenda next week Last -minute shifts in NAB conven- toward spot when they have to make it's bound to get plenty of smoke- tion agendas were taking place at choice. Network hopes to improve its filled room treatment and also may weekend as stereo fm suddenly be- odds by new sliding -scale arrangement pop up at Wednesday FCC panel Q&A came one of top subjects! It's learned which could give affiliates up to 60 session. Madow committee report to Zenith will demonstrate closed circuit percent. House Commerce Committee, giving stereo May 6 to fm sessions; RCA rating services reasonably clean bill on will have complete station stereo pack- Getting the breaks methodology, plus NBC Chairman age on display, with delivery in June; Robert Sarnoff's proposal that audi- Gates will have stereo exhibit; General ABC -TV Network officials naturally ence measurement methods be recan- Electric official will be wedged into hope extra ten seconds they plan to vassed, plus FCC Chairman Minow's engineering session to do stereo paper. add to affiliates' nighttime station observation that ratings fall within Incidentally, many set and equipment breaks will help entice some important pale of FCC's jurisdiction, plus latent makers, normally aloof toward fm, affiliates away from other networks. Congressional interest, plus NAB Pres- have indicated sudden interest in They claim others have written busi- ident Collins' condemnation of short- Washington convention. ness on basis of 30- second breaks and comings of ratings, add up to inevita- hence could not expand to 40 for at ble attack on whole problem with Exploring party least a year. But NBC and CBS poo- possibility that definitive action could Broadcast spokesmen poo had their first that idea. CBS officials say their come at NAB Board meeting in Wash- "exploratory" meeting with advertiser contracts are cancellable FCC staff- on ington next June. ers last Tuesday (April 25) on pro- six -months' notice and therefore longer Impromptu meeting on audience posed new commission program re- breaks could be installed on that measurement was held during Ameri- porting form (BROADCASTING, notice. NBC March authorities say their con- can Assn. of Advertising Agencies 24). It was reported very tracts don't even mention length as amicable of convention at While Sulphur Springs, discussion with staffers going breaks they're over -that written in terms April 22, related principally to Sarno!` form and giving reasons for inclusion of "approximate" hours and half -hours suggestion that Advertising Research of specific questions. Industry group being sold to advertisers -so that NBC Foundation explore overall subject made no specific suggestions would not but some have to wait at all. For all through special committee. Partici- are planned three networks, at second meeting tomor- of course: there is im- pants were NAB President Collins; row (Tuesday). Underlying principle portant matter of "customer relations" A. W. Lehman, ARF managing direc- behind order will not to be considered. be issue in dis- tor; Arthur Hull Hayes, president CBS cussion, it was stressed. Representing Radio and Hugh M. Reville Jr., NBC FCC were Y &R Kenneth Cox, Broadcast and ABC meet vice president in charge of planning Bureau chief; Joe Nelson, chief of and research. There was an unpublicized meeting Also actively discussed transfers and renewals; Ed Brown, at White Sulphur between ABC -TV President Oliver Springs was sugges- chief of renewals ,and Hyman Goldin, tion by Richard A. Borel, director Treyz and Young & Rubicam Presi- of economics chief. For industry were tv, WBNS dent George Gribbin last week at -TVColumbus, that industry Vincent Wasilewski, NAB vice presi- which they reconciled virtually undertake investigation of variation in dent; Robert Cahill, NAB attorney, all ratings their differences over ABC's 40- second- taken outside of metropolitan Robert Booth, Federal Communica- areas purportedly break plan (page 48) except one because of inade- tions Bar Assn. president, and Frank - quate diary the big one. Nub of dispute does not or other sampling. Fletcher, FCBA past president. appear to be 40 seconds vs. 30 seconds No rigged FCC so much as four or three commercials Spectrum specialist vs. two. Y &R has amassed figures, There will be no rigged quiz at White House is moving toward ap- based on monitoring by broadcast ad- NAB's annual convention FCC panel pointment of radio spectrum expert to vertisers reports, showing widespread in Washington on Wed., May 10. At apportion spectrum between govern- triple- spotting within 30- second breaks; briefing session last Monday with NAB ment and non- government users agency contends there'll be more triple executives, FCC members agreed that (BROADCASTING, April 17), but there's and even quadruple spotting if an- questions would be handled catch -as- preliminary step necessary. First other 10 seconds are added. ABC con- catch -can with screening by NAB there must be consolidation of execu- tends same records show only seven Board Chairman Clair McCollough, tive department's telecommunications ABC primary affiliates did any signifi- Steinman Stations, Lancaster, as mod- functions now scattered (Interdepart- cant prime -time triple -spotting in first erator. It's presumed Mr. McCollough mental Radio Advisory Committee, quarter of this year and says six of will eliminate questions on pending telecommunications office in Office of these have since stopped. To ABC, base but will not preclude questions on Civilian & Defense Mobilization, etc.) issue boils down to question of wheth- FCC's new crackdown program poli- and this is seen in next two weeks.

Published every Monday, 53rd issue (Yearbook Number) published in September, by BROADCASTING PUBLICATIONS lac., 1735 DeSales St., N. W., Washington 5, D. C. Second -class postage paid at Washington, D. C., and additional offices. MII e HIMMENCOMMIl 4601. ;$

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All broadcasting will point toward Washington as NAB A major Madison Avenue agency, Young & Rubicam, ran convention week (May 6 -10) nears. A special section de- screaming to the FCC last week. It asked for cooperation

tailing events and convention features. See .. . in "prevailing" on ABC -TV and its affiliates to cancel a proposed increase in station -break time. See ... OFFICIAL, SIDEBAR EVENTS . ..78 Y &R HOLLERS 'COPPER' ... 48

WHERE TO FIND IT . ..80

TECHNICAL PAPERS . ..82 How much program power has FCC? This perennial question is discussed by Pierson, Ball & Dowd, law firm, MAJOR EXHIBIT DISPLAYS . ..90 in comments on the proposal to revise program reporting

forms. The spectre of censorship is raised. See .. . DELEGATES: WHO'LL ATTEND . ..110 FCC'S POWER DISPUTED ... 56

The television audience is getting choosy, Campbell - A pattern for the FCC's hearing in the RKO General - Ewald Co. finds in an extensive analysis of audience hab- NBC station transfers, along with corollary issues, has its, with emphasis on what tv and advertisers must do in been set out. All the problems have been sorted into five the next few years. An exhaustive, detailed study. See ... groups, with a score of pleadings involved. See ... X -RAY OF TV AUDIENCE ... 31 FCC HAS MANY QUESTIONS ... 54

Commercial, programming and engineering aspects of And now the FCC itself has complaints about the Wash- fm stereo broadcasting, recently authorized by the FCC, ington regulatory picture. The cause -President Kennedy's will be explored by the National Assn. of Fm Broadcasters. plans to reorganize some commission functions, with the NAB will go into the problem of fm and technical ses- chairman given greatly enlarged powers. See .. . sions. See . JFK PLANS FCC OVERHAUL ... 52 WHERE IS FM STEREO GOING ... 123

Who's No. 1 again? Procter & Gamble, as usual, heads Organized musicians have started what they term an the list of television advertisers, with estimated $101 mil- "all -out effort" to force television stations into matching lion gross time purchases in 1960. Of this, $55 million performance against profit in the field of live local pro- was spot, according to TvB computations. See .. . gramming, naming WWL -TV New Orleans. See .. . P &G TOP TV TIMEBUYER ... 42 AFM LASHES AT WWL -TV ... 62

DEPARTMENTS IIEWf- BROADCASTING IAT DEADLINE 9 LEAD STORY 31 THE BUSINESSWEEKLY OF TELEVISION AND RADIO BROADCAST ADVERTISING 31 THE MEDIA 123 Published every Monday. 53rd issue (Yearbook Number) published in BUSINESS BRIEFLY 47 MONDAY MEMO 20 September by BROADCASTING PUBLICA- TIONS INC. Second -class postage paid CLOSED CIRCUIT 5 OPEN MIKE 22 at Washington, D. C. COLORCASTING 68 OUR RESPECTS 143 Subscription prices: Annual subscription for 52 weekly issues $7.00. DATEBOOK 15 PROGRAMMING Annual subscription including Year- 66 book Number $11.00. Add $1.00 per EDITORIAL PAGE 144 year for Canadian and foreign post- WEEK'S HEADLINERS 10 age. Subscriber's occupation required. EQUIPMENT & ENGINEERING 72 Regular issues 35 cents per copy. Yearbook Number $4.00 per copy. FATES & FORTUNES 127 Subscription orders and address changes: Send to BROADCASTING Cir- FOR THE RECORD 129 culation Dept., 1735 DeSales St., N.W., Washington 6. D. C. On changes, GOVERNMENT 52 please include both old and new addresses. INTERNATIONAL 74

BROADCASTING, May 1, 1961 7 IF YOUR CLIENT IS THINKING OF SELLING DRUGS OR COSMETICS IN N.Y. C. (and he should be; it's the biggest market in the U.S.)

START WHERE THE SELLING IS EASY (easier because the New York market is bigger than the next 3 combined)

START WITH WINSIand (the proven path for reaching these people)

WHERE THE MARKET IS HAPPILY HOMOGENEOUS (all ages, all interests, all incomes) 1010

WINSLANDERS are all alike in one respect. They buy and use drug and cosmetic products at a rate undreamed of in any other market. They are health and beauty conscious to the tune of over half a billion dollars a year. Almost every minute of the day and night, WINS is the station in New York. MEDIA MORAL: If you sell NEW YORK drugs or cosmetics, sell it on WINS, the station with the listeners who take care of themselves.

For complete information call: WINS JUdson 2 -7000 Nationally Represented by The Katz Agency

8 BROADCASTING, May 1, 1961 Complete coverage of week begins on page 31 Late news breaks on this page and on page 10 AT DEADLINE

was unresolved Friday. Mr. Ribicoff Etv unlikely to get commercial vhf s-Ford said he accepted original challenge from AMA, but wants to debate AMA presi- RCA'S BURNS PROPOSES $2.5 BILLION PROJECT FOR ETV dent, Dr. E. Vincent Askey. AMA Changes for educators to be assigned habits to point it would no longer be wants to use Dr. Edward R. Annis of commercial vhf tv channels are slim financial sacrifice to produce and broad- Miami as its debater. NBC -TV has despite FCC inquiry on that possibility cast such programs. offered time for debate on Nation's in New York and Los Angeles, Com- Specifically, Mr. Burns proposed Future (Sat., 9:30 -10:30 p.m.) and missioner Frederick W. Ford said Fri- five -point program of action for NAEB CBS -TV has offered unset time, prob- 10- day at Institute for Education by Radio - which would set up steering committee ably on Face the Nation (Thur., Tv at Ohio State U., Columbus (see of national leaders. Committee would 10:30 or 10-11 p.m.). story page 125). then: (1) draw up national plan for John L. Burns, RCA president, who etv development; (2) prepare detailed D. j. Tripp testifies, addressed National Assn. of Educa- budget proposals for public and private tional Broadcasters Friday, meeting in financing; (3) set timetables for build- denies he took payola conjunction with institute, proposed up of open- and closed- circuit systems Former WMGM New York disk $2.5 billion nationwide etv project. and tape -film libraries; (4) seek support jockey Peter C. Tripp took stand for Such investment, he said, could "solve of Dept. of Health, Education & Wel- first time in his two -week old trial on our basic national education problem fare, foundations and other interested Friday (April 28) and denied that he within a decade," would buy 150 etv principals, and (5) mount informa- "ever took a dime" from record com- stations, closed- circuit systems for all tional campaign to "persuade every panies for playing records on the air. U. S. schools, studios and tape centers American that failure to support this He said, however, that it was "corn - to program for closed- circuit systems effort will mean forfeiture of our chil- mon practice" and "prevalent every- and tv receivers for over one million dren's educational heritage." where" for record manufacturers and classrooms. distributors to offer disk jockeys Mr. Ford intimated etv's future is Cone tells Londoners "money, gifts and gratuities" for play- more promising in uhf bands, noting ing their records. Mr. Tripp, who also all -band set legislation pending and `Golden Rule' of ads recounted how he increased his salary FCC's proposed New York uhf ex- "Advertising should be done by us at WMGM from $250 to $650 per periment may be aids to etv. precisely as we would like it done to week as his popularity rose, is on trial FCC member praised broadcasters us," Fairfax M. Cone, chairman of ex- on charges of commercial bribery (also for advances in informational pro- ecutive committee, Foote, Cone & Beld- see story, page 62). gramming, but said violence in enter- ing, Chicago, said Friday in London in G.E. asks joint space firm tainment shows has offset gains. He talk before Regent Advertising Club. asked broadcasters to advance national He said this means "clearly as to its General Electric asked FCC Friday goals by improving programming, sug- promises, honestly as to its intentions for authority to set up "common car- gesting more educational, cultural and and with sufficient substance to allow rier's common carrier" for world space informational material. He felt edu- each reader or listener or viewer to communications in first comment filed cators and broadcasters can establish make up his or her own mind with re- on FCC policy inquiry on U. S. relay partnership that can change listening gard to the proposition that is pre- of various transmissions via satellites. sented." When these conditions are GE wants to form company on joint met there is very little left to case by venture basis for participation by other Secrest Secret government or industry critics against companies. GE said it could put first Official eyes popped last week advertising, Mr. Cone said. satellite up in 10 months and operable when security check questionnaire system of 10 satellites and 20 ground was received from Civil Service Dave Garroway's wife dies stations by mid-1965 at cost of $400- $500 million. Commission listing James Dixon Tv -radio star Dave Garroway's wife Secrest as "applicant for chair- Pamela, 34, was found dead early Fri- Plywood group signs Brinkley manship of FCC." Mr. Secrest; day (April 28) at their New York executive vice president of Elec- home, apparently from overdose of In its most extensive use of network tronic Industries Assn., Washing- sleeping pills. Mr. Garroway will be television, Douglas Fir Plywood Assn. ton, was besieged with calls re- absent from his NBC-TV Today show is understood to have bought one-half garding confidential inquiry. He minimum of two weeks, during which sponsorship of new David Brinkley's promptly notified CSC (with copy Jack Lescoulie and guest stars will sub- Journal on NBC -TV (Wed., 10:30- 11 to FCC Chairman Minow) that stitute. Couple were married in New p.m.) , starting in fall. Association pre- he is not and has never been ap- York May 7, 1956, and son, David, viously was represented on NBC -TV in plicant for FCC chairmanship and was born in 1958. 1956 with participations in Home. that inquiry presumably was con- Agency: Cole & Weber, Seattle. fused with security check on his AMA Ribicoff impasse status as member of National In- ABC backs Kennedy plea dustry Advisory Committee estab- Hassle between American Medical lished by FCC and chairman of Assn. and Health -Education-Welfare ABC supports principles of President its Electronic Industry Subcom- Secretary Abraham Ribicoff over who Kennedy's request last week to news mittee. will debate who over network tv on media asking "self- restraint" in report- President's health proposals for aged ing U. S. affairs. James C. Hagerty,

more AT DEADLINE page 10

BROADCASTING, May 1, 1961 9 WEEK'S HEADLINERS

Sherri) Tay- Benton & Bowles Inc., named president Stephen H. lor, senior ra- of agency. He succeeds Robert E. Hartshorn, vp dio-tv group Lusk, who becomes chairman of board and research di- head at J. Wal- and continues as chief executive officer. rector, Geyer, ter Thompson William R. Baker Jr., board chairman Morey, Madden Co., Chicago, since Mr. Lusk succeeded him as pres- & Ballard Inc., has resigned to ident nine years ago, becomes honor- N.Y., elected to become inde- ary chairman. Atherton W. Nobler re- agency's board pendent pro- mains as chairman of executive com- of directors. ducer and pack- mittee and Henry O. Patterson Jr. con- Head of re- ager of tv pro- tinues as vice chairman. search depart- new Mr. Hesse, who has been with Ben- Mr. Taylor grams with ment since Mr. Hartshorn Kukla and 011ie ton & Bowles for five years, started as 1951, Mr. Harts- series as his initial project. He is asso- vp and account supervisor before be- horn became vp in 1956. He joined ciated with Burr Tillstrom and Chicago coming a director. He was appointed GMM &B in 1944, when Tracy- Locke- radio -tv packager Jory Nodland in own- senior vp in 1957 and executive vp a Dawson Inc., for which he was also ership of Kuklapolitan Productions year later. Formerly, Mr. Hesse served research director, merged with Geyer. which has sold new series to NBC -TV as vp and account executive for Batten, Earlier, he was vp of Clark- Hooper for next fall. He also is associated with Barton, Durstine & Osborn for eight Inc., where he shared in development Friedle Pfeiffer, internationally known years. of pioneer telephone research service. skier, and Pete Molner, who produced the winter Olympics on CBS-TV. in Albert W. Reibling, account execu- packaging series of winter spectaculars tive, and Bruce E. Crawford, account for CBS -TV next season. Before join- supervisor, both on Brown &- William- ing JWT in 1958, Mr. Taylor was vp son tobacco account, elected vps of sales administration for and director of Ted Bates & Co. Mr. Reibling, who and before that for nearly a dec- RAB was made assistant vp in 1960, came to ade was in various executive capacities Bates in 1957 from Kudner Agency, for CBS on both east and west coasts. where he was general manager He will establish offices in both New of radio - York and Chicago. tv dept. Previously he was business manager of NBC -TV. Mr. Crawford William R. Hesse, executive vp of Mr. Hesse Mr. Lusk has been with Bates since 1959.

For other personnel changes of the week see FATES & FORTUNES

ABC vice president of news and special March complaints also were issued and Lucille Hardy Price, widow of Mr. events, wired Pierre Salinger, presiden- against Sterling Drug (Bayer Aspirin) Hardy. Harmon Corp. also will pro- tial news secretary, that ABC is happy and Plough Inc. (St. Joseph Aspirin), duce five -minute segments for markets to participate in efforts to explore "any but they received extensions of time in which shorter versions of series are further voluntary assumption by news to reply. applicable. media of common sense reporting in these critical days." Mr. Kennedy made Quiz grand jury extended Magnuson, Keating favor request in talk to American Newspaper Publishers Assn meeting in New York. Life of New York County grand jury Kennedy's FCC proposal investigating tv quiz scandals, scheduled Two allocations changes asked to terminate April 30, was extended un- Initial Capitol Hill reaction to Presi- til June 30. Move was granted by Judge dent's messages on FCC reorganization Two requests for changes in tv allo- Charles Marks of General Sessions and conflict -of- interest (see story page cations have been filed with FCC. One, Court upon request by grand jury fore- 52) was favorable. by Northern California Educational Tv man. Trial of 15 tv quiz show winners Chairman Warren G. Magnusonf Assn., asks that ch. 9 in Redding, Calif., charged with perjury in connection with (D- Wash.) of Senate Commerce Com- be reserved for educational use. Other, testimony given to grand jury is set for mittee said increasing responsibility of by KTVE (TV) El Dorado, Ark., seeks May 8. FCC chairman, as called for in re- hyphenization of El Dorado and nearby organization plan, would help speed up Monroe, La. `Laurel & Hardy' series set agency's proceedings. He had discussed reorganization plans with White House, advisor James M. Landis before pro Drug firms ask FTC delay Jayark Films Corp., New York, will handle worldwide distribution of new posais were sent to Congress. Makers of two pain killers have de- all -color animated series of one -half Sen. Kenneth Keating (R -N. Y.) ad nied charges by Federal Trade Com- hour cartoon telefilms titled Laurel & plauded "constructive and positive tone' mission that their advertising is false Hardy. Series will recreate comedies of President's recommendations fo (BROADCASTING, March 20). American of team that starred in over 100 movies. dealing with conflict-of- interest Grob Home Products Corp. (Anacin) and Larry Harmon Pictures Corp., Holly- lems. His proposals can serve as sound) Bristol-Myers Co. (Bufferin) told FTC wood, firmed deal through Mitchell framework "for positive actioi," Sen. that complaints should be dismissed. Gertz agency representing Stan Iaurel, Keating added.

10 BROADCASTING, May 1, 1961 You're going to wake him up with the same news he heard before he went to bed? (Of course, you can always put him to sleep tonight with the same stuff he heard this morning.)

United Press International üuiuu a: ur 1Ï i

-,.,1.:.u, ,

Embassy of the Union of Soviet Socialist Republics

The Music Room in the Soviet Embassy is shown here ... another in the continuing series of photographs by WTOP -TV on the Washington diplomatic scene.

".'0'. ."t: . . . .

REPRESENTED BY CBS TELEVISION SPOT SALES

Operated by The Washington Post Broadcast Division:

WTOP -TV, Channel 9, Washington, D.C. WJXT, Channel 4, Jacksonville, Florida WTOP Radio, Washington, D.C.

W_:

Professional consultants recently The need for a good breakfast every examined 19 outstanding high school day is no longer a matter of opinion or home economics and health textbooks personal preference. It is a scientific fact and found that a basic cereal breakfast, as demonstrated by the Iowa Breakfast among other breakfasts, appeared in Studies conducted by the College of every textbook examined. The majority Medicine at the State University of Iowa of these textbooks included statements over the past decade. based on the Iowa Breakfast Studies.*

*A Summary of the Iowa Breakfast Studies, published by Cereal Institute, Inc., May 1, 1957. CEREAL INSTITUTE, INC. 135 South La Salle Street, Chicago 3

A research and educational endeavor devoted to the betterment of national nutrition

cereals are low in fat ers, Washington, D. C. Board of Directors DATEBOOK meeting, May 5; annual business meeting, May 6; "FM Day," May 7. May 6 - Advertising Assn. of the West, A calendar of important meetings and fifth district, conference. Huntington- Shera- events in the field of communications ton Hotel, Pasadena, Calif., 9:30 a.m. Theme of conference: "Practical Advertising." Indicates first or revised listing. May 7 -Assn. of Maximum Service Tele- casters, annual membership meeting. 9:30 April 30 -May 3-U. S. Chamber of Com- a.m. Palladian Room, Shoreham Hotel, merce annual convention, Washington. Washington, D. C. Board of directors will meet May 6, also in Washington. MAY May 7 -10-NAB annual convention. Shera- ton Park and Shoreham Hotels, Washington. May 1- 31-National Radio Month. May 7- 12- Society of Motion Picture & May 1- Comments due to FCC in space Television Engineers, 89th semiannual con- policy inquiry. vention. King Edward Sheraton Hotel, May 1- Comments due on FCC request for Toronto, Canada. Theme will be "Interna- suggested "methods" of reserving one vhf tional Achievements in Motion Pictures ano RAD Television." Speakers include John J. Fitz- 0 channel in both Los Angeles and New York for educational tv. gibbons, president, Famous Players Canadi- an Corp. (operator of pay tv system in May 1- Deadline for submissions of 100 -200 Toronto). word abstracts and 500 -1000 word detailed Electronics of 1961 May 8- 10- National Aerospace summaries papers for the Western Conference, of Radio Enginers. Electronic Show & Convention (WESCON). Institute Send to the attention of E. W. Herold, Biltmore & Miami Hotels, Dayton, Ohio. May 9 Broadcast Pioneers, 20th annual MINuTE WESCON Northern California Office, 701 - Welch Palo dinner 7:30 p.m., Cotillion Room, Sheraton Road, Alto, Calif. Park Hotel, Washington, D. C. May Chicago Area Agricultural Assn., KBIG minutes travel farther with "com- 1- May 10 -Reply comments due in FCC pro- 2nd annual farm marketing and advertising pact" economy; only 38 per 1000 listen- seminar. Pick- Congress Hotel, Chicago. gram form rulemaking. May 10- Deadline for return of final voting ing homes in metropolitan Los Angeles May 1 -3 -Assn. of Canadian Advertisers. ballots in National Academy of Television Royal York Hotel, Toronto, Ont., Canada. Arts & Sciences annual Emmy awards corn- (1960 Cumulative Pulse). San Diego, San May 2- 4- Electronic Components Confer- petition. Bernardino, and 231 other vital Southern ence. Jack Tarr Hotel, San Francisco. May 11 Assn. of National Advertisers - California markets are free! No other May 3- Station Representatives Assn., Sil- Workshop on International Advertising, Ho- ver Nail Timebuyer of the Year Award tel Plaza, New York City. station covers so much for so little, luncheon, Waldorf -Astoria Hotel, N. Y. May 12 - Connecticut Broadcasters Assn., May 3- 6- American Public Relations Assn. annual meeting. The Waverly Inn, Cheshire. 17th cRadioCatalna annual convention. Hotel Shelburne, 'May 12-Iowa AP Radio -Tv Assn., Holiday KIBIG tort all Southern Calif: Atlantic City, N. J. The association's Phila- Inn, Des Moines. JOHN POOLE BROADCASTING CO., INC. delphia Forge will be host. The theme will May 12- Deadline for entries in Industrial be: "Analyzing Public Relations' Accom- Design Award Competition of Aug. 22 -25 6540 Sunset Blvd., Los Angeles plishments Problems, Opportunities and Skills." WESCON. Entry forms available from National Representative : Weed Radio Corp. WESCON Business Office, 1435 S. La Cienega May 4- American Tv Commercials Festival, Blvd., Los Angeles 35. Hotel Roosevelt, New York City, all day. May 12 - Academy of Television Arts & May 4-5-CBS Television Network -CBS -TV Sciences, Phoenix chapter. Second annual Affiliates Assn., annual meeting. Waldorf - Emmy awards banquet. Backstage Club and Astoria Hotel, New York City. Sombrero Playhouse, Phoenix. May 4- 6- Western States Advertising Agen- 'May 12- 13-UPI Broadcasters of Illinois, cies Assn., annual conference. Speakers in- spring meeting. Orrington Hotel, Evanston. clude James L. Wadsworth, former U. S. May 13 - New York are Emmy awards Ambassador to the United Nations. Shelter telecast, WNBC -TV, 10:30 -11:15 p.m. Island Inn. San Diego, Calif. May 13- Illinois AP Radio -and -Television ADVERTISING May 4- 7- American Women in Radio & Assn. Northwestern U., Evanston. Television, national convention. Statler- May 13 -14 - Illinois News Broadcasters, Hilton Hotel, Washington, D. C. Keynote spring convention. Otto Kerner, governor of FORMULA speaker: LeRoy Collins, president of NAB. Illinois, principal speaker. Northwestern U., May 4 -14-Brand Names Week. Evanston. May 5 -11th annual Radio -Television Con- May 15 -27-The First International Festival ference & Banquet sponsored by Radio -Tele- of Television Arts & Sciences, Montreux, To this much copy, add vision Guild of San Francisco State College. Switzerland. The festival is divided into product display, sound, At San Francisco State College. three parts: (1) May 22- 27- Television Con- test (telecasts from all wishing to "May 5- 6- Annual Radio & Television News countries motion, television's big- participate will be judged; (2) May 17-21 - Seminar, U. of Washington, Seattle. Television Symposium (technical papers and gest audiences and lowest "May 5 -6-U. of Wisconsin Advertising Semi- speakers), and (3) May 15- 27-Television nar, Madison. Theme: "Creative Advertising Equipment Trade Fair (display of latest costs. for Tomorrow's Markets." Speakers include equipment). Information available from: Daniel S. Parker, president, Parker Pen Festival committee, 8 Grand Rue, Montreux, Then Co., and Draper Daniels, Leo Burnett Co., Switzerland. call- Chicago. May 16 -13th annual Alfred P. Sloan Radio - May 5- 7- National Assn. of FM Broadcast- Television Awards for Highway Safety. Wal- dorf- Astoria, New York. Banquet 7 p.m. May 16- National Academy of Television RAB SALES CLINICS Arts & Sciences, 13th annual Emmy awards presentation. NBC -TV, 10 -11:30 p.m. (EDT), May 1- Portland, Me. ETERS, May 2,3-Boston. originating from New York and Los Angeles. May 4- Syracuse, N. Y. May 17 -19- Kentucky Broadcasters Assn., May 5- Rochester, N. Y. spring meeting. Brown Hotel, Louisville. May 15-Harrisburg, Pa.; Kansas City. 'May 18- Minnesota Broadcasters Assn., an- xniFtN, May 16- Omaha, Neb.; Pittsburgh. nual business meeting. Dyckman Hotel, May 17- Cleveland; Des Moines, Iowa. Minneapolis. May 18- Minneapolis. "May 19- Arizona Broadcasters Assn., spring May 18.19- Detroit. meeting. Ramada Inn, Tucson. INC. May 19,22 -Chicago. ïyV_.> o'oDWARD, May 22-Denver. May 20 - California AP Television -Radio May 23--Indianapolis. Assn., Paso Robles, Calif. May 23 -Salt Lake City. May 22- 24- National Symposium on Global May 25-Columbus, Ohio. Communications, Institute of Radio Engi- May 25,26- Tulsa. neers. Hotel Sherman, Chicago. "May 23- Radio -Television Women of South-

BROADCASTING, May 1, 1961 15

For more than twenty years the annual George Foster PeabodyAwards have paid tribute to the conscience and ability of the nation's broadcasters in discharging their public responsibility.This year's Peabody jury has just singled out the CBS Television Network for five awards in network television. It thus confirms the judgment of millions of Americans that we are providing not only the programs they enjoy most, but those that are most essential to a greater understanding of the events and issues of our time.

CBS TELE\ I Si( )\ NETWORK

"OUTSTANDING CONTRIBUTION TO INTERNATIONAL UNDERSTANDING: CBS 1960 Olympic Coverage ... was the outstanding presentation in all 35 years of broadcast time. Technical problems were surmounted with stunning ingenuity. For the Winter Games at Squaw Valley, equipment was brought in by toboggan and cameras were carried up icy slopes on the backs of cameramen. For the Summer Games at Rome, the events were brought to the American public (often on the same day they took place) through tape, split -second transatlantic jet schedules ... As a result, the American audience participated Winter and Summer in a great international undertaking. Such a television achievement is clearly an outstanding contribution to international understanding ..."

"OUTSTANDING TELEVISION ENTERTAINMENT: The Fabulous Fifties combined style, humor and imagination. It was rich in touches of quality showmanship and equally rich in the memories of a decade which it revived. In recognition, the Television Award for Entertainment is presented to The Fabulous Fifties with a special word of praise for producer Leland Hayward, and the top talent which appeared in this memorable entertainment special."

"OUTSTANDING TELEVISION PUBLIC SERVICE: CBS Reverts. This Award cites, in particular, the "Harvest of Shame "; commends David Lowe as producer of this unflinching account of how the migrant worker lives in America, and Fred Friendly, executive producer: and carries a special Citation to William S. Paley, Chairman of the Board of the Columbia Broadcasting Systems, for his valor and vision in espousing the cause of public enlightenment by under- writing these documentary studies of the world of reality and airing them in the face of formidable opposition from the competing world of unreality."

"OUTSTANDING TELEVISION YOUTH PROGRAM: O -E College Bowl. Through contests between two teams of students, G -E College Bowl helps to focus the nation's attention on the intellectual abilities and achievements of college students. The competition emphasized quick recall of specific facts and therein lies its appeal which is illuminating, educational, entertaining and exciting. The program provides weekly scholarship grants to colleges and universities. Allen Ludden as moderator deserves special mention for his excellent work ..."

"SPECIAL AWARD FOR OUTSTANDING PUBLIC SERVICE: Dr. Frank Stanton, CBS.`The Great Debates' between the Presidential candidates are recognized as con- ceivably the most important service ever performed by Broadcasting and one that may become a permanent part of our political heritage.TheAward goes to Dr. Frank Stanton for his initiative... and his courageous leadership in bringing about the Joint Resolution of Congress which made the debates possible." ern California, annual awards banquet. Bev- erly Hilton Hotel, Beverly Hills, Calif. Or- TvB Sales Clinics ganization's "Lulu" award will be presented May 2- Pittsburgh. to Barbara Stanwyck. May 4- Washington, D. C. May 24-Broadcast Adv. Club of Chicago, May 9- Buffalo. luncheon meeting. To be addressed by CBS May 11- Boston. Inc. President Frank Stanton. Grand Ball- May 16-Salt Lake City. room, Sheraton -Towers, Chicago. May 18- Portland, Ore. to May 23-San Francisco, Cincinnati. May 25- Chicago Unlimited salute May 25 -Los Angeles, St. Louis. AFTRA. Grand Ballroom, Sheraton Towers May 30- Jacksonville, Fla. Hotel, Chicago. June 1- Charlotte, N. C. May 25 -28- Federation of Canadian Adver- June 6- Minneapolis -St. Paul. tising & Sales Clubs, 14th annual conference. June 8- Chicago. Ottawa, Ont., Canada. June 13- Omaha. May 26- 27-Radio /Television News Direc- June 15- Oklahoma City. tors of the Carolinas, annual meeting. June 20-San Antonio. Francis Marion Hotel, Charleston, S. C. June 22 -New Orleans. May 27 -31 - Advertising Federation of America, 57th convention, Sheraton -Park Hotel, Washington, D. C. Gen. Alfred M. June 8-9--North Carolina Assn of Broad- Gruenther, president of American Red Cross, casters, convention. Durham. Speakers in- Is keynoter; economics session features Dr. clude Clair McCollough, chairman NAB joint Neil H. Borden, Harvard, and Dr. Dexter boards; J. Leonard Reinsch, radio -tv advisor Keezer, economics adviser to McGraw -Hill. to President Kennedy and Sol Taishoff, editor and publisher of BROADCASTING. JUNE June 8 -10- Marketing Executives Club of *June 1- Comments due in FCC rulemaking New York, annual seminar, Pocono Manor, to revise program reporting forms in origi- Pa. nal, renewal and sale applications. June 10- Florida UPI Broadcasters Assn. June 2- Wyoming AP Broadcasters, con- annual meeting. Pensacola. vention. Plains Hotel, Cheyenne. June 11 -23 -AFA's third annual Advanced June 2 - UPI Broadcasters of Michigan, Management Seminar in Advertising & Mar- spring meeting. Selfridge Air Force Base, keting. Conducted by faculty members of Mt. Clemens. Harvard Graduate School of Business Ad- June 2-3- Industry Film Producers Assn. ministration. Chatham Bars Inn, Cape Cod, second annual convention and trade show. Mass. Registration and tuition fee: $375. Hotel Miramar, Sanata Monica, Calif. Application forms at AFA, 655 Madison Ave., New York. June 3 - Florida AP Broadcasters Asen. Daytona Beach. June 12 -13-Third National IRE Symposium on Radio Frequency Interference. D. R. J. June 3-4- Oklahoma AP Broadcasters Assn., Hotel, White, Don White Assoc., chairman. Maj. meeting. DeVille Motor Oklahoma Gen. James Dreyfus, USA, keynote speaker. City. Main program sessions will be chaired by June 5 -16 - International Communications E. W. Allen, FCC chief engineer; Stuart L. FEATURING Workshop, sponsored by World Commission Bailey, Jansky & Bailey; H. Dinger, Naval for Christian Broadcasting, American Jewish Research Lab., and Dr. R. Showers, U. of WILLIAM FRAWLEY JOE E. BROWN Committee and several other religious Pennsylvania. Henry Randall, Office of Re- REGINALD OWEN GERALD MOHR groups. U. of Southern California, Los search & Engineering, Dept. of Defense, will NINA FOCH RONNIE DEALNILLE Angeles. preside at a special session on the govern- June 6- American Marketing Assn., New ment's electromagnetic compatibility pro- STANLEY ANDREWS MARIE WINDSOR York chapter, marketing workshop: Manage- gram. There will also be a series of tutorial MONTE BLUE WALTER WOOLF KING ment use of marketing research companies, sessions. Sheraton -Park Hotel, Washington, MISS ISRAEL OF 1960 CAMERON SHIPP Lever House auditorium, New York, 4 p.m. D. C. THE WAX WORKS a 13 week series - guest interview format BOOK NOTES Television in the Lives of Our Chil- young children; that tv violence affects dren; by Wilbur Schramm, Jack Lyle most those children who have unsatis- and Edwin B. Parker; Stanford U. factory social relationships; that tv isn't Press, Stanford, Calif.; 324 pages; $6. realizing its full potential as a carrier Educators Schramm, Lyle and Par- of ideas and information; that little ker spent three years in research on delinquency can be traced directly to tv. 6,000 children, aged 3 to 16, and 2,300 They also question whether tv can- parents, teachers and school officials in not be made more attractive to children a series of 11 studies in San Francisco, without large doses of violence and five Rocky Mountain communities, two excitement, whether it can't offer more Canadian communities, a metropolitan challenge to bright children and whether suburb and Denver. adult life as shown on tv can't be made Chapters treat the advent of tv in more adequate to children's needs. the home, the extent children use tv, Parents are asked whether they why they watch it, what they learn from shouldn't try to offer children more love it, viewing of "reality" and "fantasy" tv and security, guide children to some of material by socio- economic groups, tv's the more stimulating experiences on tv effect on social relationships, effects of and make their positions on program- tv on children, a summary and questions ming known. and a psychiatrist's comment on tv's Schools are urged to do more to effects on children. There are 150 guide children toward more rewarding tables covering 100 pages. tv programs. The writers suggest that The authors conclude that tv cuts government agencies such as the Dept. deeply into the time children spend in of Health, Education & Welfare and the other activities, including other media: Office of Education do more to en- that tv better serves a child's "fantasy" courage good programming for chil- needs than his "reality" needs; that learn- dren. They also suggest that researchers ing from tv is incidental to being enter- undertake more studies on the effects tained; that tv aids the learning of very of tv on children.

18 BROADCASTING, May 1, 1961 THE QUALITYTOUCH

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BROADCASTING, May 1, 1961 19 MONDAYMEMO from DOMINICK ARBUSTO, art group head, Daniel & Charles Inc., New York

Art directors should find out themse :ves what tv can and can't do

Nine out of ten U. S. homes are now finally prevail. To accomplish this, he free to concentrate on technical head- equipped with television. Tv's poten- must operate from a new position of aches and administrative problems. tial effect on the cultural standards of strength, based on the fullest possible At Daniel & Charles, we're lucky. more than 160 million Americans is knowledge of the tv medium. We have a working producer heading incalculable. The opportunity to up- How can he gain this knowledge? our tv -radio operation who came up grade graphic tastes is unprecedented. Not by sitting behind a drawing board. through the creative ranks. It elimi- What is amazing is that so little has He must assert his physical presence nates an otherwise common agency sit- been done! The huge potential audi- on the live, film or tape tv set, back- uation, where the tv art director has ence seems to frighten most commer- stop and backslap the agency tv pro- to spend too much time and energy cial tastemakers down to a lowest - ducer on questions of picture -tube selling good creative tv ideas -to the common-denominator approach. Those composition or design. The more often executives in his own shop! non -commercial stations willing to ex- the art director appears during shoot- Rough, but Real If I can sum all periment have tiny audiences. Perhaps ing (if only to sit and absorb what a this up with one effective instruction: most important, too many executives camera can and cannot do) the faster Experiment! This means grabbing an and technicians are interposed between he'll regain graphic command. He'll 8 mm or 16mm camera, putting some the art director's drawing board and be able to enlarge and purify his story - black -and -white movie film on petty the picture tube, blurring many origi- board "vocabulary" of frame move- cash, and shooting storyboards into nal graphic concepts. ment, scene change, and optical effect film shape -from the hip, indoors and You might think that in the large átd purge himself of any tendencies out. The end result may be rough but departmentalized advertising agencies, tSwiird scenes or effects impossible (or it's a real movie! Again and again, I things would be different. But even impossibly expensive) for tv. meet art directors who believe they can there, the "print" tail- graphically What's Possible Even in the bread- still-picture their way through the emo- speaking -continues to wag the tv dog. and-butter areas of product props, live tional and psychological subtleties of a After more than a decade's vivid dem- title cards, or filmed optical effects, moving picture medium. onstration that tv can produce a far the agency tv art director has a key Instead, every art director should more graphic selling image, tv still role. Here again he must know or learn to shoot and edit his own rough seems to slavishly follow advances in learn what can be done on a tv pic- commercials, as well as discover the magazines and other printed matter. ture tube-and what cannot possibly simple opticals that can be shot in It's inexcusable, and a sad commen- come off. And he's got to go out to the camera or added later with a few tary on the pace ad agency tv art direc- find out. Visits to an optical house, cents worth of chemicals. A recent tors are developing their tv sense. an hour with a technical director over 4 -A's meeting in New York devoted to Only these art directors have cause the effects board in a network tv con- this subject scoured the town for such for alarm. The more vital nature of trol room -even a visit to the lowly examples of pilot commercials; yet, few- the picture tube image (not to men- slide /telop house-all are bread on er than a dozen were unearthed. tion its enormously larger audience) is the waters the next time he finds him - But each that was projected to the building public acceptance of tv as the self storyboarding a commercial with meeting struck the viewers with the pacemaker of America's graphic stand- quick and tricky transitions. strength and purity of its visual sell- ards, with or without the leadership of When the head of the agency's tv de- ing image. And significantly-in al- agency tv art directors. partment cooperates, it really helps. most every instance -the tv art director Revolution Removed Indeed, the He's the man who must encourage the had been able to convey the selling revolution is beginning away from the producers to extend themselves to the image intact into the finished com obvious advertising agencies and spon- art fraternity, explain why an art di- mercial. By being a professional -whc sored programs, in the small promo- rector made knowledgeable through a knew his medium -he saved himsell tional art departments of the tv net- little cooperation is worth his weight and his ideas from being nibbled tc works themselves. Here nobody stands in diamonds, since it leaves a producer death by agency and client ducks. between the network art director and his program promotion slide design, or piece of footage. He enjoys unique freedom to develop graphic approaches best suited to tv production techniques. His brief but excellent creative efforts Dominick Arbusto during 1949-52 studied are actually sandwiched to mass audi- at Dallas Museum of Fine Arts and Young ences of millions of viewers. And the School of Commercial Art in Dallas and felt; sit effects are being the masses Art Career School and New York U. School surprisingly still for these new ap- of Fine Arts in New York. In 1954 he proaches, enjoy them and call for more. joined Daniel & Charles agency in New agency tv art director What can the York in composition and layout, spent a in now do to reclaim his stewardship year at Grey Adv. as an art director on field? In the toils this organizational RCA, NBC and Calvert accounts, and in of the modern advertising agency, 1957 returned to Daniel & Charles as its . where it seems job death for anyone tv art dire ^tor. He teaches tv advertising to constantly assert his authority, not art at the Pratt School in New York. there is no simple answer. One thing is obvious: it is the taste and wishes of the tv art director alone that must

20 BROADCASTING, May 1, 196 "The Outdoorsman" with Jim Thomas

WINNER in Chicago ... now available nationally! 52 thrill- packed half -hour programs on videotape! Jim Thomas knows and lives every aspect of the great outdoors. As "The Outdoorsman" he shares with his viewers the thrills, action, and excitement of deep -sea and fresh -water fishing, boating, camping, big game hunting - of every outdoor man's sport. It's a huge market -as millions of hunting and fishing licenses prove -waiting to be tapped effectively by "The Out- doorsman."

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AVAILABLE Now ! Write, wire or call BRAD EIDMANN, LAkeview 8- 2311 -or see him at the NAB convention (May 7- 10) Mayflower Hotel, Washington, D.C.

BROADCASTING, May 1, 1961 21 YOU'RE ONLY HALF -COVERED OPEN MIKE © IN NEBRASKA Recommended reading EDITOR: With reference to your lead editorial "Prime News Medium" in the April 24 issue of BROADCASTING, this we also believe. I have circulated this editorial to all the members of our news and public affairs staff as recommended reading. Harold Essex, President, Tri- angle Broadcasting Corp., Winston - IF YOU DON'T USE KOLN -TV! Salem, N. C. EDITOR: I heartily applaud your editorial, concerning broadcasting as a major journalistic force. There is no question that the broadcast medium is a prime informational o©°ed medium rather than an entertaining one, just as are most of the country's newspapers. The public awareness of ' ©©m©A® radio's flexible journalistic character- mo©m istics continues to grow as ingenious OOP radio operators devise ever- expanding This is Lincoln -Land - KOLN -TV's NCS uses and techniques. WHLI, adjacent No. 3. Figures show percentages of TV homes reached weekly, doy or night. to New York, found a warm reception for (1) an independent local news bu- No matter how you slice it, you'll find reau, (2) community service docu- there are just two big, "prime -cut" tele- KOLN -TV DELIVERS THE mentaries and (3) timely editorials de- vision markets in Nebraska the extreme MAXIMUM AUDIENCE IN NEBRASKA* - livered by management to focus atten- East and Lincoln -Land. tion on significant local issues. Gunsmoke 74,700 homes Three top TV stations split the Eastern It is as a "prime news medium" that Red Skelton 56,700 homes market three ways as they battle for broadcasting will attain the respect and viewers' attention. But Lincoln -Land is 6:00 p.m. News.. .40,300 homes stature it can justly achieve. Paul different. Here one station completely dom- Godojsky, President, WHLI-AM -FM 10:00 p.m. News. .58,500 homes inates this big market -that's KOLN -TV! Hempstead, N. Y. November Lincoln ARB During prime 6 to 9 p.m. viewing time, latest Nielsen reports more than 50,200 Lincoln -Land homes tune in KOLN -TV! The Florida story glalrOZtb See how this compares with any other Se e ez EDITOR: . "Florida: state of the E0:10-1V-@10110 11.1005-KALAMAZOO Nebraska station. decade -long boom" is unquestionably MO RADIO-KAWAAZOO.Mna CHU Avery- Knodel has the full story on VI/17 RADIO-GRAND RAPIDS one of the most thorough, compre- KOLN -TV -the Official Basic CBS Out- W1a-IM-GRAND RA@IDiKAOAMAIOO let for South Central Nebraska and hensive and accurate descriptions of WNW -CADNIAC-TMN1R51 (In this state, the various facets of its ROLN-TY - ONCOOI, NIIRASKA Northern Kansas. economy and its geographic regions, that I have ever seen and the marvel to me is that you were able to take all this factual material and make it KOLN-TV highly interesting to the reader. CHANNEL 10 316,000 WATTS 1000 -FT. TOWER Our state owes you a real debt for COVERS LINCOLN -LAND - NEBRASKA'S OTHER NO MARKET the painstaking work you did in paint- A.r,Knod.l, Inc., E.clu,i. National Rep AAAAn1Wires ing an accurate picture of Florida as it is today.- Wendell Jarrard, Chair- a__ a __411 a_ ___ man- Director, Florida Development Commission, Tallahassee, Fla. I B ROADCASTI NG EDITOR: THE BOARD OF DIRECTORS OF THE OF TELEVISION ANO 04010 BUSINESSWEEKLY THE FLORIDA ASSN. OF BROADCASTERS 1735 DeSales St., N. W. Washington 6, D. C. i . . . HAS UNANIMOUSLY PASSED A RESO- NEW SUBSCRIPTION ORDER LUTION OF COMMENDATION TO BROAD- Please start my subscription immediately for- CASTING MAGAZINE FOR THE EXCELLENT AND COMPREHENSIVE FLORIDA MARKET 52 weekly issues of BROADCASTING $ 7.00 ISSUE. -Lee Ruwitch, President, Flori- and Yearbook Number I 1.00 52 weekly issues da Assn. of Broadcasters E Payment attached D Please Bill EDITOR: I have read the one shop- name title /position* worn copy Of BROADCASTING, including your remarkable story about Florida, company name and your recognition of the central Florida area. I am looking forward address to additional copies and reprints. May I congratulate you for your interest city Zone state and the great effort involved in de- Send to home address ---- veloping this fine story, which I am

22 BROADCASTING, May 1, 1961 now from filmasler...

a most unusual new television series now from dilmasler who filmed GUNSMOKE...

HAVE GUN -WILL TRAVEL...

4 PLAYHOUSE 90's...

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oc'

C41 starring CAMERON MITCHELL

THE BEACHCOMBER is the story of a man - John Lackland from San Francisco - who achieved success as we know it - then went on to a richer life as a beachcomber on a South Seas island.

He settled on Amura, one of the Polynesian group, where Robert Louis Stevenson, Herman Melville, and Somerset Maugham found material for some of their richest stories. CAMERON MITCHELL "One of Hollywood's most sought -after leading men:' Star of such box -office hit movies as COMMAND DECISION, Masterful CASS TIMBERLANE, HOW TO PRODUCTION MARRY A MILLIONAIRE, Producer of HOMECOMING, MONKEY ON MY THE BEACHCOMBER BACK, A DEATH OF SALESMAN. is Nat Perrin. Director of 47 Mitchell brings to THE BEACH- major motion pictures for COMBER the same virile, dramatic Paramount, MGM, Columbia. performance that has made him one of Producer of such TV hits the theater's brightest young stars. as RED SKELTON SHOW... SHOWER OF STARS ... MY FRIEND IRMA ... 81 major dramas and spectaculars. Working with Mr. Perrin will be the crews and technicians that gave the stamp of Filmaster quality to 156 episodes of GUNSMOKE ... Read what the noted psychologist, 78 episodes of HAVE GUN - Dr. John Dugan says about WILL TRAVEL ... 4 PLAY- HOUSE 90's ... and are this show : currently shooting the season's "THE BEACHCOMBER offers the top -rated DEATH VALLEY opportunity to live this sublime, DAYS. unfettered life vicariously. It is the best of all possible worlds for the Deft television viewer: in the safety and DIRECTION comfort of his living room he can Directors like purge the passions simmering in the Howard W Koch cauldron of his ancestral nature; (UNTOUCHABLES... he can kick over the traces, throw MAVERICK) ... conformity out the window, gnaw a John Peyser (LINE UP... M SQUAD) ... cocoanut, mangle a mango and Tay Garnett (UNTOUCH- make amore on Amura:' ABLES ...WAGON TRAIN) ...Bud Townsend (Robert John Lackland pays the piper -you Taylor DETECTIVES ... enjoy the music. LARAMIE) Distinguished WRITING Writers like Walter Brown Newman, creator of THE BEACHCOMBER, who wrote such epics as HALLS OF IVY... ALCOA THEATER ... MAN WITH THE GOLDEN ARM. Sloan Nibley (WAGON TRAIN ... HAVE GUN - WILL TRAVEL) P K. Palmer (PETER GUNN... UNTOUCHABLES) David Chandler (THE MILLIONAIRE ... RICHARD DIAMOND)

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CALIFORNIA NEW YORK FLORIDA 650 North Bronson, Hollywood 4, California Nine Rockefeller Plaza, New York City 20 707 Nicolet Avenue, Winter Park, Florida H011ywood 6 -1681 Judson 6 -1404 Midway 7 -7011 sure will be of great interest to our ham. A group including Mr. and Mrs. BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF potential customers. Joseph L. Brech- Ira Herbert (Bernice Judis) and Emil VICE PRESIDENT MAURY LONG ner, President, WLOF -AM -TV Or- Mogul bought WAKE and WYDE Vice PRESIDENT EDWIN H. JAMES SECRETARY H H. TASH lando, Fla. and took over Oct. 26 last year. - TREASURER B. T. TAISHOFF James M. Alspaugh, Vice President, COMPTROLLER IRVING C. Mn.LER EDITOR: I read with great interest ASST. SEC. -TREAS LAWRENCE B. TAISHOFF H -R Representatives Inc., New York. your special report on Florida. As is the case with all of your regional re- MIME BROADCASTO G The ports, I find this one most provocative fm story THE BUSINESSWEEKLY OF TELEVISION AND RADIO I and am sure that many of your EDITOR:Please send 3 reprints of article Executive and publication headquarters: readers will BROADCASTING -TELECASTING Bldg., 1735 DeSales also find it quite helpful. on fm broadcasting (PERSPECTIVE '61, St., N.W., Washington 6, D. C. Telephone Metropolitan 8-1022. -Peter B. Baxter, WCBS -TV New Feb. 20). -Kim B. Rotzell, Tv /Radio York. EDITOR AND PUBLISHER Account Executive, Ketchum, Mac- Sol Taishoff EDITOR: As former director of the Leod & Grove Inc., Columbus, Ohio. economic development program for Editorial EDITOR: Please send me one reprint... . the state of Florida, may I extend to VICE PRESIDENT AND EXECUTIVE EDITOR -Joe Rosenmiller, WCTC -AM-FM Edwin H. James you my sincere congratulations? . . New Brunswick, N. J. EDITORIAL DIRECTOR (New York) It is quite obvious the research which Rufus Crater proved the foundation of this article EDITOR: Send one reprint. . . .-Bert MANAGING EDITOR Art King was thorough and intensive. . . . - Ferguson, Executive Vice President, SENIOR EDITORS: J. Frank Beatty, Bruce Nicholas J. Murphy, Lee Inc., Wash- WDIA -AM-FM Memphis. Robertson (Hollywood), Frederick M. Fitz- ington, D.C. gerald, Earl B. Abrams, Lawrence Christo - EDITOR: We too are very interested in pher (Chicago); ASSOCIATE Eamon: Harold Hopkins Dawson Nail; STAFF Warrens: EDITOR: . . . I read it with interest the fm article. . . Could you please George W. Darlington, Bob Forbes, Malcolm and astonishment at the comprehen- Oettinger Jr., Sid Sussman, Leonard Zeiden- send us ten copies ? -Marian E. Knight, berg; EDrroRiAL ASSISTANTS: Mark Blackburn. siveness of your treatment. . . . - Promotion Director, WSAI -AM-FM Menlynn Gardner; SECRETARY TO THE PUB- George B. Huri, Director, Economic Cincinnati. LISHER: Gladys Hall. & Business Research Bureau, Univer- Business sity of Florida, Gainesville. EDITOR: Please send us 10 reprints... . VICE PRESIDENT AND GENERAL MANAGER Your article was encouraging and will Maury Long EDITOR: Your article on Florida was be a help in our market.-John R. VICE PRESIDENT AND SALES MANAGER tops, and we need 100 reprints. We Banoczi, General Manager, KGGK Winfield R. Levi (New York) who live here sometimes forget what (FM) Garden Grove, Calif. ASSISTANT PUBLISHER an inspiring place Florida is to live Lawrence B. Taishoff PRO- and work. The BROADCASTING article EDITOR: . . . I would like 20 re- SOUTHERN SALES MANAGER: Ed Sellers; DUCTION MANAGER: George L. Dant; TRAFFIC on Florida brings home the advantages prints. The school which I am attend- MANAGER: Harry Stevens; CLASSIFIED ADVER- TISING: Doris Kelly; ADVERTISING ASSISTANTS: with real impact! -Dick Doty, Execu- ing (Bob Jones U.) realizes the poten- John Renner. Ada Michael, Peggy Long - tive Vice President, WWIL Ft. Lauder- tial of fm and has increased power to worth, Robert Sandor. dale, Fla. 45 kw. -Tom Nornhold, Bob Jones COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston; SECRETARY TO THE U, Greenville, S.C. GENERAL MANAGER: Eleanor Schadi. The Castor memo EDITOR: Being the manager of a new Circulation and Readers' Service EDITOR: . The MONDAY MEMO fm radio station just about ready to SUBSCRIPTION MANAGER: Frank N. Gentile; CIRCULATION ASSISTANTS: David Cusick. Chris- by Joseph Castor (March 13) points go on the air, I was most inspired by tine Harageones, Edith Liu, Burgess Hess, very clearly to both advertiser and the article. . . . Please rush 100 re- George Fernandez, Nicholas Restauri. DIRECTOR OF PUBLICATIONS: John P. Cosgrove. sales people the value which is to be prints. -Wayne E. Smith, General placed with qualitative data in future Manager, KAPP (FM) Redondo Beach, Bureaus sales.... It gives me the opportunity Calif. New York: 444 Madison Ave., Zone 22, Plaza to point to an example of the coopera- [Copies of "A dramatic spurt in fm," PER- 5 -8354. tion necessary in accomplishing the SPECTIVE '61, Feb. 20, are still available at EDITORIAL DIRECTOR: Rufus Crater; BUREAU 15 cents each up to 500 and 10 cents each for NEws MANAGER: David W. Berlyn; ASSOCIATE goals of a good agency, a station, and more than 500.1 EDITOR: Rocco Famighetti; ASSISTANT EDITOR: Jacqueline Eagle; STAFF WRITERS: Richard most important of all, the interested ad- Erickson, Diane Halbert, Morris Gelman. vertiser.-Sidney G. Smith, Vice Presi- Needed: a campaign Vice PRESIDENT AND SALES MANAGER: Winfield dent, Milan Corp., Eugene, Ore. R. Levi; SALes SERVICE MANAGER: Eleanor R. Manning; ADVERTISING REPRESENTATIVE: Don EDITOR: . . . There has been an in- Kuyk; ADVERTISING ASSISTANTS: Donna Trol- EDITOR: Please send me five reprints creasing number of (phonograph) inger, Maria Sroka. . . .-Gary M. Gielow, Co- General records that establish an atmosphere Manager, Chicago: 360 N. Michigan Ave., Zone 1, KPEN (FM) San Francisco. of contempt for our fighting men of Central 6 -4115. the past -some not too distant -and SENIOR EDrroR: Lawrence Christopher; Mm- EDITOR: Please send us 10 copies... . often an undercurrent of fear and WEST SALES MANAGER: Warren W. Middleton; -Bill Crable, Station Manager, KEMO ASSISTANT: Barbara Kolar. (FM) St. Louis. futility about some of our military actions, particularly those in which the Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. EDITOR: Please send me five reprints. U.S. has been defeated. Some of our - SENIOR Emma: Bruce Robertson; WESTERN William T. Watrous, Sarasota, Fla. victories are treated lightly and made SALES MANAGER: Bill Merritt; ASSISTANT: Vir- to look comic. ginia Stricker. (Reprints of Joseph Castor's MONDAY Memo on how North American Van Lines This is a studied effort to nullify the Toronto: 11 Burton Road, Zone 10, Hudson used fm to reach a select audience are 9 -2694. CORRESPONDENT: James Montagnes. still available at five cents each.1 mind of U.S. citizenship toward U.S. achievement and objectives. What is needed is a continuing campaign of BROADCASTING' Magazine was founded in 1931 Owners have changed by Broadcasting Publications Inc., using the alerting broadcasters and music writers title. BROADCASTING.-The News Magazine of EDITOR: Your article, "McFadden buys and publishers to the damage that they the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in into pay tv system" (THE MEDIA, can and are doing to the survival of 1933 and Telecast* in 1953. BROADCASTING - was introduced in 1946. April 17) credits Bartell as owner of this nation. Frank B. Best, Genera! TELECASTING *Reg. U.S. Patent Office WAKE Atlanta and WYDE Birming- Manager, WDIX Orangeburg, S.C. Copyright 1961 : Broadcasting Publications Inc.

BROADCASTING, May 1, 1961 (OPEN MIKE) 27 Checking in at NAB? Be sure to

Nielsen Station Index (NSI) has been expanded to include all tv stations in the nation... over 560 of them. Here, for the first time, is a comprehensive source of station audience facts showing: tv use seasonally, market by market, station by station ... with time period totals, ratings, audience composition, and other significant performance data iTo Nielsen Suite ( . all validated. Similar information is available for radio in 32 major market areas which account for the bulk of U.S. radio listening.

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Nielsen Coverage Service (NCS'61) gives both buyers and sellers of time current information (projected to 1960 U.S. Census) on which to base sales and marketing strategy. Here, for each station, (radio and tv) are reliable figures showing: ... the number of homes reached ... county by county ... day, night; daily, weekly If you are a buyer of time, NCS '61 tells you whether the facilities you have selected cover your market adequately, or need supplementation. If you are a seller of time, NCS '61 spells out your station's strong points in covering the area it serves. For authoritative answers to: how many? ... where? ... how often? visit Suite A100 in the Sheraton -Park Hotel in Washington, D.C., May 7 to 11, or write to the address below.

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;ROADCASTIN6, May 1, 1961 29 GET 'EM WITH BOTH BARRELS ON W- I -T -H BIGGEST AUDIENCE W -I -T -H hammers home your MOST MERCHANDISING In -store promotion with a sales message to more people than any other radio healthy kick: CCA plus feature displays and bar- station in Metropolitan Baltimore. That's a flat fact gain bars in chain stores, drug stores, hardware and the proof is in the chart below (Hooper, Janu- stores. Buy W- I -T-H, the station that knows what ary through March, 1961, total rated time periods). a commercial is for!

Station Station Station Station Station Station Station Station Station W-I-T -H A B C D E F G H I 21.5 17.1 13.9 13.8 12.9 6.3 5.0 5.0 2.7 2.5

Tom Tinsley, President; R. C. Embry, Vice President; NATIONAL REPRESENTATIVES: SELECT STATION REPRESENTATIVES in New York, Baltimore, Washington and Philadel- phia; ADAM YOUNG in Boston, Detroit, Chicago, St. Louis, San Francisco, Los Angeles, Minneapolis, Milwaukee, Cincinnati, Cleveland, Pittsburgh and Seattle; JAMES S. AYERS PERSONALITYBaltimore in the South and Southwest.

30 BROADCASTING, May 1, 1961 IliBROADCASTING THE BUSINESSWEEKLY or TELEVISION AND RADIO May 1, 1961 Vol. 60 No. 18 NOW: X RAY OF THE TV AUDIENCE Sophisticated viewers demanding more, Campbell -Ewald finds Commercials and programming judged by the same standards Differing social classes find differing values in medium

The honeymoon is over between that and radio -tv director, who conceived thoughts, the study adds a conclusion onetime maiden of the media, televi- the study, that in a very few years one might by now be beginning to ex- sion, and her once ardent possessor, the practically no program will have the pect: the little magic box which came viewer. Where once he was content family or group audience units that upon the scene a little more than a to be served up plain, uninspiring, in- have been common up to now. decade ago and cut movies, radio, different or left-over fare when ac- The implications for the advertiser magazines and other leisure -time ac- companied by a provocative look, a or the programmer could be nightmar- tivities down to its own size or less wriggle of the hips, or even tears, he is ish, when one considers the obvious: has gone as far as it can as a novelty. now more demanding, more fickle, that the fewer people there are watch- From now on it must skillfully use its more sophisticated in his tastes. He is ing a given program on a single set, own merits and considerable program- even eyeing, speculatively, some old the higher the program's cost- per -thou- ming ingenuity besides to hold its own flames -other media and entertain- sand. The only thing that would offset against these other competitors for the ment, other activities. this reduction in audience would be a public's time. In short, television will How the viewer is becoming un- corresponding reduction in production have to adapt its offerings to a viewer dazzled after these dozen years and or time costs or both, a possibility that grown more discriminating, selective, what television will have to do to keep the broadcaster would find too melan- demanding; will have to fit into his him are the subjects of a highly- origi- choly to contemplate. changing tastes; can no longer expect nal and penetrating study just com- And if that weren't enough, the study the viewer to adapt his own habits to pleted for Campbell -Ewald Co. of De- leans to the conclusion that the satura- television as of yore. troit, whose $28 million in annual tion point has arrived in terms of total All this may mean a radical depar- television billing and its rank among television audience; that from now on, ture in the way audiences are measured. the top 15 tv advertising agencies give there'll be little increase or decrease, The ratings services, if they expect to it ample cause to be concerned with though individual programs may gain take meaningful measurements as indi- the future of the television home. A or lose audience from the split -up of vidualized viewing increases, may have detailed report on the Campbell-Ewald the family viewing unit and individual- to think and measure in terms of study is published in the May issue of ized viewing. viewers rather than "viewing homes." Television magazine. Novelty Is Gone To these sobering But things may not be as bad as they If one agrees with the importunate cries of broadcast industry luncheon speakers over the past few years for a thoroughgoing qualitative analysis of the U.S. television audience, then the Campbell -Ewald undertaking is down his street. The study not only tells how and why the viewer's attitudes toward television and his viewing habits have been and are changing, it also explains what television and its advertisers must do in the next few years if they expect to keep the viewer at his tv set, or more appropriately, one of his two or three tv sets. More Than One Two or three sets because multiple ownership of sets in the home is one of the effects, and in turn, causes, that are combining to portend the decline of television to- getherness in the home -of the several members of the family seated in mutual appreciation before a favorite program on a solitary tv set. These intra- family trends toward selective viewing and individual viewing have gained more ground than was generally believed, even by the experts Campbell -Ewald executives responsi- vice president and radio -tv director; who made the study. That the changes ble for Social Research Inc.'s nine -city Tom Adams, president; Pete Hoffman, have gained more than a foothold is qualitative study of television audi- assistant to Mr. McHugh, and (stand- patent in the belief of Philip L. Mc- ences and their tv habits and atti- ing) Jack Bowen, assistant to the Hugh, Campbell -Ewald vice president tudes are (I to r, sitting) Phil McHugh, research vice president.

BROADCASTING, May 1, 1961 31 NOW: X RAY OF THE TV AUDIENCE continued of wealth and influence through their own achievements rather than inherit- sound. The study also found what same descriptive phrases and modes of ance) -about 2% of the population. may be a significant asset in the new evaluation for both. Upper -middle class-consisting of viewing habits. At the same time the The second is that the context in those in managerial positions, middle viewer is becoming more selective in which a commercial appears has a and lower level executive positions and his watching habits he also is viewing strong influence on how it affects the typically successful professional people more intensely. His identification with viewer, what he gets out of it, the feel- -about 10 % -12% of the population. and participation in what he is viewing ings he has about the product adver- Lower -middle class- consists large- are increasing as he learns more about tised. Thus, if a viewer likes the pro- ly of white collar workers, small busi- a given program and its stars. Thus, gram or its stars he is far more likely ness men, a few semi-professional peo- he may be a better prospect for the to respond favorably to the commer- ple and the top level of skilled workers, sponsors of those programs he does cial which appears in the program. most of whom share a common desire watch. Advertisers and programmers, By the same measurement, the view- for a "respectable" way of living- the study concludes, may deliberately er's response to a commercial may ex- about 30% -35% of the population. seek such smaller but more appropriate tend not only to a program he likes, Upper -lower class -is made up of audiences as the viewer becomes more but to all television, so that if he has the semi -skilled blue collar workers, and more selective. a high regard for television he is more who, while striving for a "respectable" Viewer's Reactions The 301 -page likely to be favorably disposed toward life, give emphasis to attaining the more study plumbs the viewer's tv attitudes any given tv commercial. Carrying the limited pleasures available to them - and habits, television's importance in context extension further, a viewer is about 35 % -40% of the population. his life, the reason he has for using it less likely to be critical of a commer- (SRI classifies the lower-lower class as and how he uses it, how it affects him cial which describes a product he al- án unstable group at the bottom of the and how an advertiser or programmer ready regards favorably. He will also social scale, about 20% of the popula- may use it to meet the changing moods show less resistance to commercials tion, which is not treated as a separate with which the viewer approaches it. which advertise "big, substantial, cost- group in the study but considered with The research study was carried out ly and well -known products and the upper -lower class.) for Campbell-Ewald by Social Research brands." The report necessarily generalizes Inc., a Chicago firm known for its re- Reactions Vary The third is that about these sizeable social groups in search into advertising attitudes. SRI a viewer's reactions to a commercial terms of what they think about com- has conducted similar studies for may vary according to his own indi- mercials and how they are influenced Campbell -Ewald, but they have been vidual personality, his social status and by them. limited to specific tv programs. The his attitudes toward the program and The upper -middle -class viewer feels study results from interviews of 255 star context in which the commercial that tv commercials should be strictly persons in nine U.S. markets: Chicago, appears. Like a single program, a single informational, should tell him what's Philadelphia, Atlanta, San Francisco, commercial has a different meaning for available, should show the product's Cincinnati, Oklahoma City, Louisville, each person. They may like it equally features and do it in a rational and un- Worcester, Mass., and Mason City, well, but for different reasons. derstandable way. Its member-viewers Iowa. Commercials are most irritating, the do not like to feel that they have been Although a sampling of 255 might study found, in their repetitiveness, influenced, attracted, excited or induced be considered somewhat small for an length and "misplacement" in pro- by the advertising message. undertaking of such importance, the grams. But although a viewer might The lower -middle -class viewer talks depth of the interviews is one of the express dislike for a commercial on about the function of commercials to most comprehensive in advertising re- some grounds, he expresses praise for inform, but there is no doubt he is search. During the months of March. the same one on others. 'Another strong fascinated by what he sees, and, in fact, April and May 1960 the researchers reason for dislike of some commercials he insists on being fascinated. He is used 11 questionnaires, each on a sep- is their "intrusion" on personal privacy likely to be more receptive to the dra- arate undertaking of the project, in in- or their provocation of unpleasant emo- matic presentation of a product on his terviewing the representative group. tional feelings. tv screen. The Detroit agency feels the study's The list of dislikes: take time away The upper -lower -class viewer is still importance may not be so much in its from program; overdone or overdrama- more receptive, less discriminating to- actual findings as in its pioneering tized; often exaggerated, distorted or ward both tv and its commercials. Like probe into the qualitative aspects of the untruthful; repetitive, monotonous, the other two, he'll repeat that com- television audience, what viewers think similar to others; advertise one product mercials should inform, he'll say he about tv and how they react to it, the or brand too much; too compelling, ex- doesn't watch commercials and he'll kind of studies Campbell -Ewald feels citing or stimulating; glorify unimport- claim that they should not and do not have been all too few in the past. ant virtues and values; ignore accepted influence him. But he's less critical of Reaction to Commercial The tele- moral standards, or influence and cor- what's on the screen, he becomes more vision commercial -how the viewer re- rupt; arouse personal anxiety about the involved in what he sees and his lack acts to it and the extent to which it viewer, his social relations or his val- of criticism permits him to accept what influences or impresses him -formed ues; are too numerous. is shown him, and "often to take the a substantial part of the study. The The general social class in which a 'hint' and try the product." researchers made three major, inter- viewer belongs was found to be of Admit Influence These upper-low- related findings: significance in his attitudes toward er -class viewers are more ready to ad- The first, perhaps most surprising, both commercials and programming. mit that they watch tv commercials and is that the viewer does not automatic- SRI divides social classes into these are influenced by them. They "are less ally think of programs as "good" and general groups: inclined to see conspiracy behind the commercials as "bad." He thinks of Class Divisions Upper class -con- screen, or sponsors trying to manipulate both in the same way, does not sisting of the upper-upper class (those the audience to do things against its think of commercials as something who inherited wealth) and the lower - will." separate and apart from other com- upper class (the top business and pro- The study supports a conclusion munications on television. He uses the fessional people who attained positions many have already made -that televi-

32 (BROADCAST ADVERTISING) BROADCASTING, May 1, 1981 How 10 types of television programs differ in their appeal The often agonizing appraisal by popular with teenagers, unmarried the appeal is to all classes, but they which an advertiser decides on the young adults and men of high and are usually more acceptable to high- television program he thinks will at- low social status. er status people. The researchers tract the kind of audience he seeks 3. Variety Most nearly fulfills found, somewhat surprisingly, that becomes even more acute when the television's destiny in the belief of many people realize the show -busi- different social classes among the most people. These programs offer ness nature of quiz shows and wish audience are considered. relaxation, a low level of commit- they were back, rigged or not. Their The television study made for ment from the audience and the reality does not have to be "real," Campbell -Ewald by Social Research "glamor and `starness' in show busi- these viewers feel. Inc. shows just how complicated ness." They are felt to be suitable for 7. Adventure Has a wide ap- such evaluations can be. A program everyone, offensive to none, and peal, men preferring those that are that contains vigorous action to ap- generally women and young people basically action and women liking peal to men might add feminine are more responsive to them. They those with human interest aspects viewers if it contains the proper mix- appeal to middle- and lower-class and "a love line." Documentary ture of interpersonal relationships. levels but have a slightly higher- qualities increase upper -middle class And if, beyond this, it presents com- level connotation than comedy. viewing, but otherwise it's for the plexity of thought or elaboration of 4. Suspense -Mystery Feature "middle -majority, moderate - status" subjectivity, it becomes attractive to more intense motives and greater ex- viewer. people of higher social status. citement, appeal to curiosity and are S. Educational Widely regarded Here is the way SRI analyzes the intellectually challenging. Viewers as television's best, whether watched ten main television program types are curious about what can happen or not, but researchers found that in terms of their appeal to different when "deep, basic forces in the hu- people give "lip service to learning social classes: man personality are unleashed." and its superiority while seeking ex- 1. Westerns Their appeal may Such stories "reassure people that citement and gratification of less ad- be historical, psychological, socio- they did not do it, even though they mired and easier goals." Those pre- logical, moral or religious and they felt like it.... " Men are the "focal sented in an exciting way are more are not necessarily bound by social audience," from all class levels, but attractive. Educational programs are class. Upper -middle class people especially higher -status people. often thought of as for old people may like them as well as lower -class 5. Drama Viewers feel plays and children. Their audiences are people, though upper-middle class are high-class entertainment, to be among "people with intellectual or viewers, who watch less and are admired, respected and, hopefully, intellectualized points of view, rather more selective, are likely to fasten enjoyed. There is more tolerance of serious middle majority men, wo- on a few favorites, particularly violence or sexual content in drama, men who want to keep up with those with greater individuality- which treats of the human soul and their husband's broader perspectives. for example, Maverick. Upper -mid- its frailties instead of merely excit- parents who are over -solicitous dle class people may view westerns ing base impulses. Dramas demand about their children's education and with mixed feelings, since they attention and viewers expect to "get upper middle class people." feel such programs are mass involved, to work at understanding, 9. Current Events and News entertainment with low levels of grasping points, to read things into The average viewer, the researchers quality. They also may object to it and get things out of it." Drama's found, can talk about television at what they feel is excess violence or appeal is to all levels, but middle- length without mentioning news pro- other undesirable features. But they class adults (especially upper -middle) grams. People who watch these pro- do like them and one upper- middle and women are the best audiences. grams are those who otherwise pay class man expressed his mixed re- Viewers who prefer plays feel su- little attention to world news or men actions this way: "Why don't they perior to those who like more ordi- who feel it's a part of their "respon- get away from these damn cowboy nary or less stimulating programs. sible manliness to be knowing about pictures? ... I hate to tell you this, 6. Quiz and Audience Partici- significant events." Upper- middle- but if I watched tv more than I do, pation There are three basic types. class individuals feel one of tv's I'd probably look for those western The "typical" prize show appeals to prime purposes is to bring the out- programs." working class housewives. The prize side world to the mass of people. 2. Comedy Viewers like the show featuring show-business people Sports have a broad appeal. distraction, the insight into everyday appeals more broadly, but still pre- 10. Soap Opera. The woman's problems. They have a wide appeal, dominantly to women. The "more "private domain," though men some- but more so to women. They are sophisticated conversation" programs times get interested. They are "ab- "presumed" to appeal most to "solid, appeal to viewer curiosity about the sorbing" to "relatively mature mid- middle- class, family, at -home kinds well -known people appearing. Inter- dle- majority women," less so to up- of absorption." They aren't quite as est varies according to the star, and per- middle -class women.

Sion viewers know more about tv com- product or product types. Women show tain people and claim they "don't mercials than they freely admit. In- greater familiarity with commercials watch a commercial unless I'm in the direct questioning indicates that "a than men; upper -class viewers are more market for that kind of product." They wide array" of products are fixed in selective, but also more active than feel it's a communication between two their minds and recall comes easily. those in lower classes, in watching com- interested parties, one selling, one buy- Though they think that a product, if mercials. ing, and they're irritated when they popular, is advertised on tv, mention of What SRI finds even more important have to watch commercials "that have specific products brings to mind specific is viewers' "personalized" attitudes to- nothing to do with me." Though only commercials, and specific programs or ward commercials. They feel most a few go to the extreme of buying a kinds of programs are associated with commercials are intended for only cer- remote tuner to tune out commercials

BROADCASTING, May 1, 1961 33 NOW: X RAY OF THE TV AUDIENCE continued me before I turn away, and if you're good enough to do this then I'll pay they don't like, a substantial number of not exceed certain limits (which are attention, be influenced, perhaps buy viewers have similar motives. Most of ill- defined and shifting). Nor should what is being advertised." In turn these viewers don't ignore the com- they stimulate -or "more pointedly, viewers feel they are under a sort of mercials, but they don't really pay at- influence -too much." Viewers expect, obligation to watch and listen, to be tention. If the message is good enough in fact, demand, that commercials ex- influenced and possibly to buy. If for to catch their attention they'll watch it, plain, prove, demonstrate, entice, mo- some reason they do not fulfill their end but otherwise they'll follow it in a tivate and entertain. They want com- of the "bargain," they often give an vague, inattentive way till it's over. mercials, like programs, to give them excuse or defensively explain why they Viewers know, or sense, that tele- a worthwhile experience, to prove their don't do so. vision commercials have a recognized merit, use interesting techniques, tell The study looks at the several types uniqueness because of tv's own quali- an engaging story, say something new of commercials, their appeals, their ties and meanings. They know, in short, and different and significant, give spe- styles and the products associated with that a tv commercial is a story, a dra- cial attention to individual members of each. matic presentation. They respond to a the audience. The product type-or sales pitch - commercial as to other tv stories, by "In many ways," the researchers con- is the most stereotyped and creates the retaining an overall image about what clude, "it is like an enjoyable game most annoyance. People feel pressured they have seen and heard, but details that people play with television: Catch and pushed by them ( "product domi- are lost, "collapsed into a summary nates," "tone is aggressive," "it's rep- evaluation of what they perceive to be etitive"). But commercials of that type the main ideas." Characteristics of Sample are successful, since the viewer can't Receptive to Commercials SRI City N o avoid them and can't forget them and thinks it of more than passing signifi- Chicago 53 21 there is a tendency to give in. View- cance that viewers are receptive to most Mason City 42 16 ers associate small -item, impulse -pur- commercial themes, the exceptions be- Philadelphia 34 13 chase products with that type of com- Atlanta 25 10 mercial, or products that are risky to ing those concerning sex or violence, San Francisco 26 10 which, nevertheless may be acceptable Cincinnati 26 10 buy, such as used cars. Viewers think if they are not too blatant or are soft- Oklahoma City 16 6 of soap, inexpensive household furnish- ened or disguised. Viewers aren't Worcester 20 8 ings, personal products, in connection choosy about themes. They are much Louisville 13 5 with the sales pitch. more receptive to a commercial's mood Total 255 99 Most Criticized The demonstration and technique than to its plot. They Number in Household commercial has a wide appeal, but this are aware of and appreciative of the N will vary according to the product and several techniques tv has at hand. They 1 2 1 how it's presented. The how -to -use type like the movement tv adds to adver- 2 48 18 is not as criticized as the how -it -works tising. 3 59 23 commercial, which, if poorly done, is 4 66 26 often accused of exaggerating. Tv commercials basically influence 5 46 18 But this more than inform and viewers respond 6 23 9 criticism is not often made if the com- emotionally rather than intellectually. 7 9 4 mercial is otherwise interesting or is The fantasy -producing power of 8 2 1 on a program the viewer likes or trusts. television is effective in motivating view- Total 255 100 Especially criticized are how-it -works ers, in arousing fears and anxieties. Social Class health -care commercials, but their Since viewers think of television as N message "does get across." being expensive, they feel commercials Upper Middle 50 20 Commercials using performers or should be done with corresponding Lower Middle 111 44 announcers are appealing in proportion imagination and creativity, that they Lower Class 94 37 to the popularity of the announcer or should reflect the same quality as pro- Total 255 101 viewers' confidence in him. The per- grams. Viewers know very well that Sex sonality also tends to lend symbolic qualities television probably is the best way to N of his own to the product. Thus, a western star reminds people get rapid, wide exposure for a product. Male 125 49 of They want commercials to say some- Female 130 51 ruggedness, manliness, impulsiveness, thing new and different, whether the Total 255 100 gratification or aggression, and viewers product is new or old. Repeated com- feel products such as cigarettes, beer, Marital Status mercials lose this "immediacy," and coffee, automobiles and outdoor and N annoyance sets in. By tv's very nature, sports equipment are appropriate for Married 204 80 these performers to advertise. Musical it can "over- familiarize" viewers with Single 15 6 the product in a short time and the Other 8 3 comedy stars suggest more refined lux- resulting irritation is directed at the Child 28 11 uries- foods, home appliances and simi- commercials. Total 255 100 lar household items, more expensive Television's quality of creating direct grooming products and those associated Age with hobbies. communication between performer and N Not all performers, however, are viewer in programs extends to com- 6 -11 14 5 mercials and, to communicate, com- 12 -16 14 5 thought of as good commercial an- mercials need to be personalized. There 17 -19 4 2 nouncers. The study mentions come- is little tolerance for commercials over- 20-29 32 13 dians as an example in concluding that ly generalized, overly abstract, too 30 -39 68 27 viewers often wonder whether the 40-49 71 28 much for "all" people, or those that 50 -59 31 12 comedian is joking or serious, insin- are simple and direct. 60-69 16 6 cere or sincere, though some comedians Rules for Commercials Viewers 70 or over 4 2 (such as Hope, Skelton, Benny) have feel the commercial should stay within Total 255 100 appeared in successful commercials. the bounds of propriety, that it should Viewers have a feeling most comedians

34 (BROADCAST ADVERTISING) BROADCASTING, May 1, 1961 "We choose the WLW Radio and TV Stations for advertising MY -T -FINE Puddings and SWEL Frosting Mix because the WLW call letters speak for themselves as a symbol of leadership in the broadcasting industry."

Jeanette Le Brecht Vice President, Media Grant Advertising, Inc., New York "Yes, the Crosley Stations offer the big three -programming, audience, promo-

tion . . . which are all- important to an advertiser and an agency in wrapping up a SWEL time package with MY- T- FINEresults!"

Marion MacDonald Vice President, Creative Grant Advertising, Inc., New York

Call your WLW Stations' Representative ... you'll be glad you did!

WLW -D WLW -C WLW -T WLW -A WLW -I Television Television Television Television Television Dayton Columbus Cincinnati Atlanta Indianapolis U Radio

Crosley Broadcasting Corporation, a division of Arco

10ADCASTING, May 1, 1961 35 NOW: X RAY OF THE TV AUDIENCE continued network or the station is left to determine for itself which type of com- should not be identified too well with Type of Product Suspense- mystery mercial, which product and which pro- a product, but to be good comedians shows should have products that don't gram go together. But SRI, in conclud- should be free and independent. seem frivolous, but are not demanding ing the commercials phase of its study, Viewers generally feel that perform- or interfering; products "masculine in passes out one bit of advice applicable ers should not become too much asso- meaning" or that are "personal seem- to all: ciated with a product or appear too ing" (perhaps those for tension release) "Commercial effectiveness is not only often in commercials, but they are seem to fit this category. a matter of getting people to buy. Com- much more ready to tolerate it if the Adventure shows leave room for a mercials also develop certain expecta- appearance is not directly sales- orient- wide variety of commercial types which tions about what a product will do, ed. Easier to accept are such connec- can be both factual and emotional and how it will function, what gratifications tions as Dinah Shore with Chevy, Ernie sell many kinds of products, but not it is to provide. While these might well Ford with Ford, Perry Como with some feminine items. Westerns are be motivating factors to buy, they alsc Kraft or Red Skelton with Pet Milk. good for almost all commercial ap- influence how a person will respond tc Animation Well Received The ani- proaches, especially for products that the product after he has purchased it mated commercial, with its unreal and offer gratification, are easily bought Effectiveness, in other words, also in make-believe elements, is often effec- and are directed at men. Straight dudes the idea of setting up standard: tive because it does not seem like a comedy shows must be more selective: for the product among both presen commercial. Mothers love to have their commercials may provide relief from owners and prospective purchasers." children watch them because of their the comedy or may use the comic as The overall attitudes of the viewer liveliness and because they are "not a salesman; and products should be toward television and its programming really 'real' commercials." Men accept those which stand spoofing or the light is something Campbell -Ewald think them, even for big expensive products. approach. ought to be causing great concern, no Upper -middle -class viewers like their Drama calls for diverting, soft -sell, only to advertisers and agencies, but ti imagination; lower -middle viewers like modified mood -type commercials or those in whose hands programming or them for their children, but also for those with a known announcer who the medium chiefly rests-the network themselves. Lower -class viewers don't talks gently and carefully about the and program producers. As Mr. Mc necessarily differentiate between chil- product. Most product type commer- hugh puts it: dren and adults except where the prod- cials are considered particularly offen- "We hope that those who are serious uct is concerned and lower -class men ly engaged in television programming - "can be especially appreciative of the the networks and the large producers - may be inspired by this study to wan cartoon approach." Older people feel Number of Television Sets Owned uncomfortable with them and say they by Families in Campbell -Ewald Survey to find out all they can about audienc are for children, not adults. attitudes toward this medium. At th N The mood commercial with its soft moment, we know of no other majo One Set 170 67 effort to get at all the things that thi sell arouses little criticism, but it's not Two Sets 72 28 necessarily enjoyed as well as animated Three Sets 12 5 study uncovers. commercials. Though audience reac- Four Sets 1 1 "Current rating services project ns tion depends on the product, mood Total 255 101 tional audiences, indicating how man commercials are successful in creating a are watching tv, but they do not answe brand image. Social class and age seems how they are watching or why they at to make little difference, but people sive in drama programs. Variety pro- watching. Rating services measure ar who like straightforward advertising, grams are good for quality- oriented tion, but since the formation of fee those suspicious of advertisers' motives, commercials for quality products. ings and attitudes usually precede ar or those who seek assertive informa- Situation comedy is a good vehicle tion, we feel that we must have som tion and immediate solutions, are most for emotionally -appealing commercials measure of these feelings and attitud< likely to be dissatisfied with the mood or those which emphasize imagery. in order to evaluate what action wi commercial. Many viewers express a They can sell products to all members take place at a future time." preference for the mood commercial of the family if they are "nice" prod- Viewer's Viewpoint Thomas 1 and often say it should be the only type ucts, pleasant to buy and useful in Adams, president of Campbell -Ewaln on television. every home. Quiz and participation calls the SRI study "the first one a The viewer thinks some products and programs are suitable for commercials have ever seen that starts on the viev commercials go better with some pro- by name personalities who promote ers' side of the television set and col gram types than with others. The study products bought on advice, trial or to siders what the medium means to him concludes that current events programs, solve fairly apparent and not- too-com- He feels other advertisers outside h for example, should have commercials plex problems. Soap operas can take agency's client list will be interested í that tend to be factual, minimize the almost all commercials except ani- it and "we hope to get their reaction personality, advertise large, expensive mated types, but the products must be to it." items or those which require long - feminine ones or related to the wo- Campbell-Ewald is quick to add th. range planning and which are bought man's world. it does not consider the SRI study tl usually by men. Sports programs go Unsuitable Products Some products last word, and, indeed, thinks they well with commercials that are lively, are generally unsuitable for some pro- should be a second study done durir enjoyable, not very serious, impulsive gram types-beer on children's pro- the 1961 -62 program season. Meal and spontaneous, which feature known grams, investment purchases on sports. while, here are some of the things announcers, animated figures or com- But the researchers emphasize that knows about the television view( mercial endorsements (preferably with most programs can , "tolerate" many right now: "a sexual tone "), and which sell such products arid several kinds of com- The viewer up to now has organize

pleasure- dominated products as beer, mercials. There are only preferred corn - his life around tv, but tv will have i cigarettes, gasoline and other products binations and for a given program and use all the ingenuity at its command f such as cars or household items "if not commercial, "it all depends." hold him from now on. He has del given in a forceful manner." Thus, the agency, the advertiser, the nite ideas about what he should g

36 (BROADCAST ADVERTISING) BROADCASTING, May 1, 191 ',MARCH

are fi IC ;B,

they 2

The

the harder they fall for WCAU -TV!

The latest ARB shows that Channel IO delivers more adults than any other Philadelphia station. And more women! If you've got big sales ideas, reach the big spenders. Call CBS Television Spot Sales or CBS Owned WCAU -TV. NOW: X RAY OF THE TV AUDIENCE continued The upper middles use tv in less central ways than the lower middles; to from tv, but doesn't always get it. His tainment techniques: `The audience them it's one of several resources and tastes are forever changing and tv . might not be large, though they could they're less appreciative of it; the up- doesn't always keep up with them. He be loyal and important." per middle, especially the intellectual, would skip some of the programs (and The study evaluates the typical ap- may want to elevate W tastes, but he's commercials) he now watches if he' peals of some various current types of also very curious about it. He uses it could find something he likes better. programs and personalities, though not to measure the prevailing culture, likes He's getting more and more choosy, singling out specifically those programs his role as social critic and feels his but he looks at tv more than he thinks that are declining or growing in popu- importance in complaining that it's no he does. He is more receptive to tv on larity. Some examples: good enough for his own tastes. He Sundays, Mondays, Tuesdays and some- Garry Moore seems to be more re- watches somewhat less than those it times Thursdays, but other times he is laxed, friendly, younger acting than lower classes, but, importantly, his ap- occupied with other things and at these some other m.c.'s and is "on the way proach is "more active and stimulated.' times may be even more critical of what up." Huntley and Brinkley are seen He selects, discriminates and plans is tv has to offer. as the schoolteachers of tv and Ed his watching and is strong in criticisn Point of No Return The viewer has Murrow seems the ideal newscaster, and opinions of tv. He singles out par a satiation- saturation point beyond with his thoroughness, forcefulness and titular types of programs and feels the which he will not go in watching end- ability to organize and present. Doug- range of programs to be limited and less copying of successful program las Edwards is "near the top but still thus, has feelings of being "over -ex formulas. If a new show gets a big on the way." posed and tired." audience, a few like it may also suc- Desi (Arnaz) is seen as needing The "mobile" middle -class peopl ceed, but there is a point at which Lucy (Lucille Ball) badly, but she (those striving consciously or union viewers begin to demand variations - probably can do as well or better sciously to elevate themselves) appre different kinds of westerns, comedy alone. Perry Como is seen as some- ciate that watching programs, stars an, shows, situation comedies, quiz pro- what weary and Pat Boone as having people on tv keeps them up to date an grams -and new expressions of a basic given all he has to offer. Ed Sullivan knowledgeable. They look for doct program format. And all programs seems more and more repetitive and mentaries, current events, drama an must Come up to the current taste pat- limited in creating new interest, though programs dealing with cultural pui terns, which are shifting and blurred, his programming is by no means dead poses and the great issues of the day. but in some way reflect the society's yet. Red Skelton and Art Carney are on The "mobile" middle -class viewer basic themes and values. the rise. There seem to be no new faces feel they use the same tv criteria a The study is the basis for predicting except possibly Carol Burnett and Shari the upper middles. They want to exec the rise and fall of given program Lewis. Jackie Gleason seems due for cise restraint in viewing, but be activ types in the next few years. Westerns, a revival (he has tried again since the and constructive in what they see. The generally, are seen as slipping and sus- study was made, but failure of the new want to use what they see to broade pense- mystery shows coming up. Va- program was blamed on the format themselves and to help them in the riety shows have dropped some and rather than on his own appeal). Loretta strivings for self- improvement and there's no promise of changes. Day- Young seems stable, but older. Art better way of life. They criticize wh. time soap operas are taking hold among Linkletter seems to have a good audi- they feel to be too much entertainmer women and may become even more ence and is well entrenched with day- instead of education, on tv; they this popular in the years ahead. The quiz time viewers. it too stimulating, sensuous, provee show is seen as being ready for a come- One of the most important contribu- tive. They are afraid of losing contr back. Viewers seem to be expecting a tions of the SRI study was the exami- and sight of their strivings and goa new comedy format and a new group nation of viewers' attitudes according to The greater middle " majorit of comedians, but none are in sight. social class, an aspect the researchers groups have learned to be somewh Dramatic programs and situation come- went into at some length. They found openly critical of tv, but they also ft dies are stable. Adventures should do that social class is significant not only that tv is "wonderful, that it provid better in the next few years. There are in the amount of time spent watching such excellent opportunities for enti indications of increased interest in television, but also in the varying at- tainment that they now would n news, conversation and documentary titudes toward it. Attitudes were found know what to do without it." Th type shows, but these show nowhere predictable to a high degree for a so- consider the programs plentiful, f( near the possibilities that "some people cial class as a whole, with considerable some of them are the "best," a: preach or hope for," and they're not overlapping between the lower elements everyone has a long list of favorites. expected to diminish television's main of one class and the higher elements Pay Tv Infringement The mid( offering, entertainment. of the next. Here are some of the find- "majority" groups, especially of t Viewers are described as much more ings: working class, consider pay televisi vocal in praise of and in demands for Class Attitudes Upper- middle class an infringement on their right to enj "serious" or "educational" program- -its members watch a half -hour to a better way of life; feel that the me ming than engaged in enjoying, plan- three hours on weekdays, two to six privileged classes would thus dept.) ning for or giving thought to such hours on weekends, and they prefer them of what is now theirs. The pos programs, which leads the researchers news, information programs, sports and bility to them, SRI researchers co to conclude that perhaps viewers spectaculars. Lower-middle class- ment, "looms like a threat." shouldn't be taken too much at their members watch one to four hours On the other hand many upper m word when they say they want this weekdays, four to twelve hours on dies and "mobile" lower middles thi type; that possibly viewers think their weekends, and like news, westerns, va- pay tv may possibly improve tv's qu viewing of such programs would di- riety, comedy, movies. Lower class - ity. minish the "guilt" they feel at watch- viewers watch two to six hours week- The lower -class viewers are select; ing television so much. days, four to twelve hours or more on in tv viewing, but their selections col More Serious Programs But they weekends, and prefer westerns, sports, a broader range. What they sel. see an increasing market for such pro- variety, comedy, detectives, adventures, (westerns, for instance) is usually me grams, dressed up with more enter - movies. available. They don't feel the need

38 (BROADCAST ADVERTISING) BROADCASTING, May 1, 1! BESAD greets the AWRT on its tenth anniversary

We cordially invite you to visit the SESAC Exhibit, Booths 36 and 37 at the AWRT Convention to learn how to increase your station's profit potential with: SESAC RECORDINGS* An LP music service featuring a repertory of distinction. Top- flight artists and arrangements available in a host of musical categories for round -the -clock programming entertainment. "DRUMMERS "* Production aids, station promo - tionals, sales starters. "JUST A MINUTE!" 60- second fully orchestrated show stoppers for hard to fill spots.

and introducing .. . "MUSICAL SALES EFFECTS" A completely new dimension in sound! all from Sesac Inc. - Celebrating 30 years of service to the entertainment industry. .trademarks S E SACS 10 COLUMBUS CIRCLE, N.Y. .ROAOCASTING, May 1, 1961 WGAL -TV Religious Programs

Religious programming on Channel 8 will soon enter its THIRTEENTH YEAR. During this cet e period, WGAL -TV has cooperated with all religious Lancaster, Pa. NBC and CBS groups throughout its coverage area. Religious STEINMAN STATION telecasts are just one phase of this station's Clair McCollough, Pres. many activities in the course of public service.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 40 BROADCASTING, May 1, 196' NOW: X RAY OF THE TV AUDIENCE continued lose interest; or when viewers generally begin to show "fatigue" with the pro- stop and think why they chose a par- "unimagined opulence" in television if gram (a restlessness or feeling that the ticular program or what there is about world chaos doesn't intervene. program is beginning to have too much it they like. They, too, value self -control The people at Campbell -Ewald make "sameness "). in tv viewing, but they are not so con- it plain that the findings in the study are As an example, Mr. McHugh cites fident about exercising it as the higher meant for long-range planning rather Program X, a network tv show spon- classes. They have fewer alternatives than for immediate, specific cases. The sored through Campbell-Ewald a few for doing other things. tv findings will be used for guideposts years ago but not otherwise identified. In one respect tv has been instru- rather than for putting together the The show was reaching more than 10 mental in diminishing the differences perfect tv program or commercial. Spe- million homes each week. But in a between upper and lower classes. Thus, cific problems, such as the selection of study SRI found that a great many the lower classes and people in rural a show, will be handled as in the past viewers were really "default viewers" areas, who once watched the movies, by studies of a given program. And watching only (1) because they now have urban, middle class Ameri- the television study is only one part of thought they ought to watch and ought can entertainment available on tv in an overall study Campbell -Ewald has to like it, or (2) because they con- large quantities, in convenient form and in mind. Radio and magazines are sidered competing programs unsuited access, and to some extent television high on the list of other media the to family viewing. has raised their level of understanding. agency feels should be examined in the "The study showed that if either of All the classes are concerned to same comprehensive way. the other networks changed the pro- some extent about watching tv and will Can Predict Future Campbell - gram opposite us, then Program X be as long as what tv offers is "so Ewald thinks studies like this can help would be in trouble," Mr. McHugh re- broad and somewhat suspect." It of- to predict the collapse or decline of called. "But we were still relatively new fers entertainment, information, escape, programs before the normal symptoms at this sort of study and Program X's stimulation, balms, pastime -all right appear (drop -offs in ratings). They ratings had showed no signs of drop- in the home in the easiest, laziest way can do this, for example, by turning ping, and we stayed with the program. -which accents passivity and depend- up evidence whenever big chunks of a But one of the other networks did in ence rather than activity and au- program's audience consist of "default fact put a new show in against Pro - tonomy. viewers" (those who are watching only grain X that fall -and Program X's Its It's easier to criticize tv than not because the competing programs are ratings caved in. average audience even attractive); dropped 50 to turn the set on at all: "Its place is less or when a pro- %." gram's "core who be presumed that too prominent, not only because it is in audience" -those can It must Campbell- the home and the temptation sits there be counted on to watch the program Ewald will not allow such viewer atti- staring one in the face constantly, but every week, regardless -is beginning to tudes to go unheeded again. also because what it has to offer in terms of learning about the world .. . BROADCASTING tv ratings roundup. In- has grown to be accepted as a vital part NIELSEN formation is in following order: program of every individual's life." TOTAL AUDIENCE (t) name, network, number of stations, sponsor, agency, day and time. Most Like Tv There are, the re- No. searchers feel, few people who could U.S. N homes Candid Camera (CBS -175): Bristol -Myers (Y &R), Lever (JWT), Sun. 10 -10:30 p.m. say -and mean -"I could live without Rank homes (000) Andy Griffith Show (CBS -177): General Foods it forever." There 1 24 Hours in a are few who don't (B &B), Mon. 9:30 -10 p.m. really like tv and few Woman's Life 40.3 18,901 who don't watch 2 Wagon Train 40.0 18,760 Gunsmoke (CBS -201): Liggett & Myers (DFS), it a lot. 3 Gunsmoke 39.9 18,713 Remington Rand (Y &R), Sat. 10 -10:30 p.m. Real West Although everyone watches tv, they 4 The 37.6 17,634 Have Gun Will Travel (CBS -164): Lever UWT), do it for different reasons, the study 5 Rawhide 34.7 16,274 American Home Products (Bates), Sat. 6 Marineland Circus 34.0 15,946 9:30-10 p.m. finds, and puts these motivations into 7 Purex Specials 33.0 15,477 Marineland Circus (NBC -171): Minute Maid four main categories: 8 Danny Thomas Show 32.2 15,102 (1) to relax, Corp. (Ted Bates) and Tupperware Home 9 Andy Griffith Show 32.1 15,055 (2) to become stimulated, (3) to learn Parties Inc. (BBDO), Sun. April 2, 8-9 p.m. and (4) to escape. 10 The Untouchables 31.9 14,961 They also watch Purex Special ( "Story of Will Rogers ") (NBC - AVERAGE AUDIENCE in different ways. SRI counts 10: in- (t) 165): Purex (Edward H. Weiss Co.), Tue. tent, idle, reading- snoozing, sharing, No. March 28, 9-10 p.m. visiting, monitoring (watching a pro- U.S. TV homes Rawhide (CBS -202): Philip Morris (B &B), Na- gram selected by another person), se- Rank homes (000) tional Biscuit (M-E), Bristol -Myers (Y &R). Drackett (Y &R), General Foods (B &B), Col- lective, exclusive (watching only one 1 Gunsmoke 37.1 17,400 gate- Palmolive (L &N), Fri. 7:30 -8:30 p.m. type of program), unintentional, listen- 2 Wagon Train 32.9 15,430 3 Danny Thomas Show 30.1 14,117 Real McCoys (ABC -171): P&G (Compton), Thur. ing -no- watching. 4 Andy Griffith Show 30.0 14,070 8:30-9 p.m. Neither Campbell -Ewald nor SRI is 5 Have Gun, Will Travel 29.3 13,742 The Real West (NBC -199): Savings & Loan predicting that the changes seen or 6 24 Hours in a Foundation (McCann- Erickson), Wed., March suggested Woman's Life 29.2 13,695 29, 7:30-8:30 p.m. in the report are at hand, 7 Candid Camera 28.6 13,413 nor do they think revo- Danny Thomas Show (CBS -181): General of them as so 8 Rawhide 28.5 13,367 Foods (Benton & Bowles), Mon. 9-9:30 p.m. 9 Purex Specials 28.0 13,132 lutionary as to turn television complete- 24 Hours In a Woman's Life (CBS -178 live, 10 Real McCoys 27.6 12,944 ly on its ear. But they certainly are 4 delayed): Revlon (Warwick & Legler), not minimizing the possibility that some (t) Homes reached by all or any part of the Mon., March 28, 9 -10:30 p.m. of the changes will be far -reaching. Some program, except for homes viewing only 1 to Untouchables (ABC -179): L &M (M-D, Armour of the trends seen will "continue at a 5 minutes. (FCB), Whitehall (Bates), Beecham (K &E), (t) Homes reached during the average min- Union Carbide (Esty), Sunbeam (FCB), Thur. very rapid pace" with "very drastic ute of the program. 9:30-10:30 p.m. implications for changes in program- Copyright 1961 by A. C. Nielsen Co. Wagon Train INBC -186): R. J. Reynolds (Esty), ming and advertising plans." Background: The following programs in Ford (MT), National Biscuit (M -E), Wed. The SRI researchers see the likeli- alphabetical order, appear in this week's 7:30.8:30 p.m. hood of an approach toward an era of

BROADCASTING, May 1, 1961 (BROADCAST ADVERTISING) 41 dicate that Shell's newspaper campaign MILLION IN TV over the past four months has been P &G'S $101 effective and cited these main points: else comes even close to 1960 pace A total of 6,129 Shell dealers were No one asked to compare the 1961 campaign of television's top client. says TvB with those of previous years, and 50% liked the present campaign "better "; Procter & Gamble, the nation's No. 46. Falstaff Brewing $2,403,400 17% felt it was "as good" as the pre- 47. Andrew Jergens 2,402,070 1 billed $101,491,119 for tv advertiser, 48. Quaker Oats 2,362,270 vious one; 8% reported it was not gross time purchases (network and 49. Theo. Hamm Brewing 2,360,690 "as good" and the remainder had "no spot) in 1960. P &G's spending rate 50. Revlon Inc. 2,359,060 opinion" or had "no comment." places the advertiser in a class by itself. 51. Consolidated Cigar Corp. 2,304,900 Another study of men motorists in More than $55 million was in spot and 52. Socony -Mobil 2,297,670 53. Richardson -Merrell 2,213,520 three cities shows that Shell is "getting over $46.4 million in network. 54. Sterling Drug 2,185,890 across" its sales story effectively in The totaling of P&G's gross time 55. Atlantis Sales Corp. 2,185,120 newspapers. billing was made possible last week with 56. Maybelline 2,115,950 Shell's management is "pleased release by Television Bureau of Adver- 57. Mennen 2,069,180 with the results of the campaign" to spot tv bill- 58. Carnation 2,056,260 tising of national- regional 59. E. & J. Gallo Winery 2,032,500 date. ing. Advertisers placed a total gross 60. General Electric 1,966,070 Shell placed almost $3.1 million in billing of $616,701,000 in spot (na- 61. Max Factor 1,952,450 tv in 1960, according to the Television tional- regional) and $682,371,069 in 62. Carter Products 1,938,580 of Advertising, and retains a 63. Swift & Co. 1,928,990 Bureau network. 64. Atlantic Refining 1,897,080 "very modest sum" for corporate ad- Food and grocery product adver- 65. Wander Co. 1,890,180 vertising on tv. tisers, with more than $165.1 million, 66. Jos. Schlitz Brewing 1,884,170 led other classifications in spot tv gross 67. Sun Oil Co. 1,849,770 in 1960. A full recount 68. Associated Prods. 1,834,890 time billings 69. Hertz Corp. 1,811,910 K &E loses $3 million of the fifth annual spot report listing 70. Standard Oil Co. (Ind.) 1,765,030 compiled for TvB by N. C. Rorabaugh 71. Vic Tanny Enterprise 1,758,030 in Lever ad accounts Co. showing leading spot advertisers 72. Hills Bros. Coffee 1,706,010 Lever Bros. took an estimated $3 mil- follows. Note: a TvB report on top ad- 73. Parker Pen 1,705,620 lion in billings, almost half in radio and covering 74. Pacific Tel. & Tel. 1,697,230 vertisers and brands in spot tv 75. Drug Research Corp. 1,678,690 tv, away from Kenyon & Eckhardt last the past five years was released earlier 76. Piel Bros 1,677,690 week and reassigned them to J. Walter this spring (BROADCASTING, April 3). 77. General Motors 1,646,820 Thompson and to Reach, McClinton. 78. Great Atlantic & Pacific Tea Co 1,631,390 The products were Handy Andy, a Petroleum Co. 1,619,830 79. Phillips cleaner, and Spry, a vegeta- TOP 100 SPOT ADVERTISERS 80. Texize Chemicals 1,616,270 household 81. Pharma-Craft Co. 1,597,570 ble shortening, assigned to J. Walter 1. & Gamble $55,084,44b Procter 82. Liggett & Myers 1,542,980 18,540,740 Thompson, and Praise toilet soap to 2. General Foods 83. Lanolin Plus 1,524,800 16,535,560 Reach, McClinton. 3. Lever Brothers 84. Plough 1,516,010 11,419,230 4. Colgate -Palmolive 85. Scott Paper 1,503,190 Kenyon & Eckhardt handled the prod- 5. Bristol-Myers 10,169,560 86. Helena Rubinstein 1,475,610 ucts more than four years and according 6. Lestoil Products 9,961,120 87. American Motors Corp. Dealers 1,464,870 to Samuel Thurm, Lever Bros.' adver- Prods. 9,412,110 7. American Home 88. Safeway Stores 1,454,360 8. P. Lorillard 8,431,630 tising vice president, the "transfers were 89. Chesebrough -Ponds 1,446,150 were 9. Miles Labs. 8,132,990 90. Burgermeister Brewing 1,441,850 made by mutual consent." There 10. William Wrigley, Jr., Co. 7,810,220 91. Chrysler Corp. Dealers 1,404,150 reports, however, that the agency and Brown & Williamson Tobacco 7,786,200 11. 92. B. C. Remedy 1,387,480 Lever had "insoluble differences" on 12. Standard Brands 7,477,080 93. United Vintners 1,386,970 which 13. Hunt Foods & Industries, Inc. 6,530,630 creative and marketing programs 94. Aerosol Corp. of America 1,377,720 were reflected in the soap and food 14. Warner- Lambert 6,302,760 95. American Motors 1,361,320 15. American Tobacco 6,056,610 1960 sales 96. P. Ballantine & Sons 1,350,480 products firm's slumping - 16. Baking Continental 5,879,280 97. Minnesota Mining & Mfg. 1,350,430 down some $21 million from $409.6 5,795,390 17. Kellogg 98. Miller Brewing 1,350,100 in 1959 to $388.6 million last Co. 5,679,460 million 18. Nestle 99. Ex-Lax 1,342,060 Latex 5,591,010 year. 19. International 100. Standard Oil of Calif. 1,332,990 20. Ford Motor Dealers 5,275,570 The Lever account realignment was 21. J. A. Folger 4,387,220 the latest in a series that started at the 22. General Motors Corp. Dealers 4,350,470 beginning of the year when the com- 23. Coca-Cola Co. /Bottlers 4,187,470 Shell remains content pany said it would consolidate its agen- 24. R. J. Reynolds Tobacco 4,173,570 advertising 25. Philip Morris 4,149,560. without tv cies so that billings would not be spread 26. Gillette 4,031,050 A glowing progress report on Shell Oil thin. First to go was Needham, Louis & 27. Avon Products 4,000,240 investment in Brorby which lost an estimated $5 mil- 28. Pillsbury 3,847,110 Co.'s virtually exclusive 29. Corn Products 3,737,550 newspaper advertising was presented by lion in billings to Sullivan, Stauffer, Col- 30. Anheuser-Busch 3,715,300 The Bureau of Advertising of the well & Bayles and to BBDO. SSC&B re- 31. Food Mfg. Inc. 3,651,080 American Newspaper Publishers Assn. ceived the All line of products in the 32. Minute Maid Corp. 3,623,440 during ANPA's annual convention in shift to add to Lever's Lifebuoy and 33. Standard Oil Co. (N. J.) 3,175,400 already in the 34. Pepsi -Cola Co. /Bottlers 3,119,040 New York last week. Silver Dust accounts, 35. Canadian Breweries, Ltd. 3,033,050 Shell Oil, which startled the televi- agency, and BBDO added Swan Liquid 36. C. S. Johnson & Son 2,813,160 sion industry earlier this year, an- to its stable of Lever accounts which 37. United Merchants & Mfrs. 2,745,640 nounced that through its new agency, also includes Surf, Wisk and Nifty. 38. Pabst Brewing 2,697,950 & all Later in the year the Dinner -Redy ac- 39. Shell Oil 2,630,660 Ogilvy, Benson Mather, virtually 40. Norwich Pharmacal 2,619,030 of its expenditures would be placed in count was transferred from K &E, to 41. General Mills 2,569,810 newspapers, a total of about $13.5 mil- Thompson, and Thompson got the Air - 42. Simoniz Co. 2,472,200 lion, according to the bureau's report. Wick account from Foote, Cone & Beld- 43. U. S. Borax & Chemical 2,466,580 The told the ANPA audience ing (which retained Lever's Imperial 44. Welch Grape Juice Co. 2,455,920 bureau 45. American Chicle 2,448,910 the results of recent studies which in- margarine and Pepsodent products).

42 (BROADCAST ADVERTISING) BROADCASTING, MAY 1, 1961

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'BEST OF THE FIFTIEVTA NEW ERA IN T They're here! Thirty memorable M-G-M Everything that's necessary to bring a fre post-1948 feature films usher in the dawn of new and exciting change to television feat a NEW ERA in television feature film pro-! film programming. Let's get together soon. gramming. Studded with big name stars, studded with big M-G-M type entertainment. TELEVISIOMETRO-GOLDWYN-MAYE 1540 BROADWAY, NEW YORK 36. N.Y. / JUDSON 2-2 Ogilvy, Benson & Mather also handles a tions, Doug Anderson, Anderson -Mc- Johnny Grant, personality of KMPC few Lever food brands. Connell Adv. Agency, Los Angeles, Los Angeles. The past presidents' lunch- Last week's moves ended Kenyon & presiding; how to make advertising a eon on Saturday, with Bob Culbertson, Eckhardt's association with Lever. It better citizen, Rod Mays, Mays & Co., Culbertson & Backrach Adv., Los An- also marked Reach McClinton's first Los Angeles, in charge; how to build an geles, presiding, will conclude the pro- Lever appointment, not without surprise agency image, Ray Gage, Guerin, John- gram. because of Lever's announced intent to stone & Gage, moderator. cut down on the number of agencies. The day's agenda includes a session Gordon Best agency on agency costs and operations, with Record Norm Tolle, Tolle Co., San Diego, in now Post & Morr attendance the chair. Gordon Best Co., 55- year -old Chi- expected by WSAAA On Saturday, Bernard Schnitzer, Ber- cago agency which places nearly 60% nard B. Schnitzer Inc., San Francisco, "The Sound of Advertising in the of its $12 million annual billings in the will preside over a workshop on crea- West" is the theme of the 11th annual broadcast media, opens its doors today tivity in copy and design. Irving Eck- advertising conference of the Western (May 1) at a new address under new hoff, Roche, Eckhoff & Assoc., Los States Advertising Agencies Assn., to ownership and with a new name: Post Angeles, and Don Jenner, Don Jenner be held Thursday- Saturday (May 4 -6) & Morr Inc. at the Shelter Island Adv. Agency, L. A. will jointly con- Inn, San Diego, Carl M. Post, for the past year pres- with a pre- conference duct a publicity workshop. golf tournament ident of Best, and Frank F. Morr, for on Wednesday. WSAAA Wadsworth, who succeeded officials pre- James many years vice president, have ac- dict an attendance exceeding Henry Lodge as U.S. ambassador last year's Cabot quired all the stock in the Best agency record registration when Mr. Lodge of 200 members, to the UN last year from Board Chairman Gordon Best, wives and guests. the vice presi- resigned to campaign for culminating an ownership transfer plan The conference will open with a lun- dency, will be the banquet speaker on that has been in evolution about three cheon Thursday, followed by afternoon Friday. WSAAA President Carl Falk - years. workshop sessions on media and new enhainer, Carl Falkenhainer Adv., Los Post continues as president and business. Ted Neale Jr., Neale Advertis- Angeles, will preside at the banquet. Mr. Mr. Morr becomes executive vice presi- ing Assoc., Los Angeles, will preside Macy Baum, Paul & Baum Adv., Los over the media session; Gordon Gelfon, Angeles, will be toastmaster. "The Story dent. David Olan Adv., Los Angeles, will mod- of the Los Angeles Angels" will be told Post & Morr has taken the entire erate the new business discussion. at the Friday luncheon by George Bry- 13th floor of the Palmolive Building at Workshops Friday: on agency opera- son, executive of the ball club, and 919 N. Michigan Ave. New phone num-

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ETRO -GOLDWYN -MAYER TELEVISION 1540 BROADWAY, NEW YORK 36, N.Y. JUDSON 2.2000 ber is Whitehall 3 -2880. The entire Cann- Erickson and Grant Adv.; How- ucts, has appointed Hicks, Greist & Best staff moves to the new agency, in- ard Medici, director of merchandising, O'Brien, Boston, as its advertising cluding the former Best offices in Los formerly with Rival Packing Co.; John agency. Angeles and New York, headed respec- Clark, manager of radio -tv department, Kinney System -A -Car, N. Y., tively by Vice Presidents Roy M. Kirt- formerly with NBC and D.P. Brother Rent appoints Moss Assoc., that city, as its land and John Pinto. & Co. in New York; and Mitchell advertising agency. The current cam- Post & Morr will continue to serve Streicker, director of marketing serv- paign for Kinney includes radio and tv all the Gordon Best clients, including ices previously with Leo Burnett Co. Jos. Schlitz Brewing Co., Dow Chemi- and McCann -Erickson. spot. cal's Campana Division, Maybelline Roche Labs, division of Hoffman - Eye Cosmetics, General Finance Co., La Roche Inc., Nutley, N. J., has ap- Florsheim Shoes and Dumas Milner Agency appointments ... pointed Kastor, Hilton, Chesley, Clif- Corp. Dormeyer Inc., Chicago, manufac- ford & Atherton, N. Y., to handle ad- Donald S. Manchester, formerly ex- turer of electric housewares, power vertising for several of the division's ecutive vice president of Foote, Cone tools and garden tools, has appointed new proprietary drug products. Radio and Belding and Dancer- Fitzgerald- North Adv., Chicago to handle its ad- and television spots are expected to be Sample, has been named vice president, vertising. a major part of the campaign. director and plans board chairman of the new agency. Richard B. Best, sec- Norwich Pharmacal Co., Norwich, The Waldorf- Astoria Hotel, N. Y., retary of Gordon Best Co., becomes N. Y., has appointed Cohen & Ale - has appointed Kastor, Hilton, Chesley, a P &M vice president, and Thomas F. shire, N. Y., as its agency for two new Clifford & Atherton, that city, as its Whitehead, formerly copy chief and products. advertising agency, effective May 1. acting creative director of Best, be- Congoleum -Nairn Inc., Kearny, N.J., comes P&M vice president and director appoints J. Walter Thompson, N. Y., WRGB (TV) moves to Katz of client services. for its line of floor and wall coverings, WRGB (TV) Schenectady, N. Y., Messrs. Post and Morr introduced a effective May 29. Budget is approxi- has appointed The Katz Agency Inc. as number of other key executives added mately $1.3 million in various media. to Best in recent months in its national sales representative, effective but many Keyes, Madden & Jones, Chicago, cur- July 1. WRGB is the third NBC affili- cases not previously announced. Dr. rently handles the Congoleum -Nairn ate represented by NBC Spot Sales, to Ho Sheng Sun, director of media re- Inc. advertising account. search, formerly with Toni.; Anthony appoint Katz in the past month. Previ- J. Hebel, vice president and director Fulham Bros., Boston, processors of ously KSD -AM -TV St. Louis and. of internal services, formerly with Mc- Four Fishermen brand seafood prod- WAVE -AM -TV Louisville had appointed

FROM THE STUDIOS OF M- f,-M -A SPENCER

*THE ACTRESS - SPENCER TRACY / JEAN SIMMONS / TONY PERKINS / TERES . Lb II?ç S

METRO -GOLDWYN -MAYER TELEVISION 1540 BROADWAY, NEW YORK 36, N.Y. JUDSON 2- Katz (BROADCASTING, April 17, 3). The appointments resulted from FCC's order ARBITRON'S DAILY CHOICES prohibiting network spot sales organizations from representing their affiliates. Listed below are the highest -ranking of the American Research Bureau. television shows for each day of the These ratings are taken in Baltimore, KLAC names Adam Young week April 20 -26 as rated by the Chicago, Cleveland, Detroit, New multi -city Arbitron instant ratings York, Philadelphia and Washington. KLAC Los Angeles, after a two -year separation, has reappointed Adam Young Inc., New York, as station representa- Date Program and Time Network Rating tive for two years. An unusual aspect to Thur., April 20 Untouchables (9:30 p.m.) ABC -TV 28.6 the appointment is that Westinghouse Fri., April 21 Flintstones (8:30 p.m.) ABC -TV 23.4 Broadcasting Co., which has its own Sat., April 22 Gunsmoke (10 p.m.) CBS -TV 23.4 radio and tv rep firms, has signed a Sun., April 23 Candid Camera (10 p.m.) CBS -TV 24.8 22.4 contract to purchase KLAC from Hall Mon., April 24 Danny Thomas (9 p.m.) CBS -TV Tue., April 25 Red Skelton (9:30 p.m.) CBS -TV 22.3 Broadcasting Co., subject to FCC ap- Wed., April 26 Wagon Train (7:30 p.m.) NBC -TV 18.7 proval. Westinghouse radio stations are Research Bureau represented by AM Radio Sales, New Copyright 1961 American York. Business briefly... N. Y., is using six CBS -TV daytime of Wells Fargo (Sat. 7:30 -8:30 p.m.), Ford Div., Ford Motor Co., Detroit, has programs and tv spot schedules in Captain of Detectives (Fri. 8:30 -9:30 ordered sponsorship of Hazel, a new major markets as part of a new national p.m.) and 87th Precinct (Mon. 9 -10 comedy series based on Ted Key's promotion and advertising drive based p.m.) . Warner- Lambert previously famous cartoon character, on NBC -TV on the theme, "Now you can starch ordered sponsorship in NBC -TV's next season (Thur. 9:30 -10 p.m.). The right in your washing machine." Whispering Smith, which will start May Screen Gems production will star Shir- Agency: Lennen & Newell, N. Y. 12, and in next season's new Dr. Kil- ley Booth. Agency: J. Walter Thomp- daire series. Agency: Lambert & Warner- Lambert Pharmaceutical Co., son, N. Y. Feasley, N. Y. Morris Plains, N. J., has purchased Best Foods Div., Corn Products Co. sponsorship in three additional pro- The Seven -Up Co., St. Louis, has or- (Niagara Instant Laundry Starch), grams on NBC -TV next season: Tales dered sponsorship in the tentatively

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ETRO -GOLDWYN -MAYER TELEVISION 1540 BROADWAY, NEW YORK 36, N.Y. JUDSON 2 -2000 titled Carnival Time, a new weekly series starting Sept. 15 on NBC -TV Y &R HOLLERS `COPPER' (Fri. 7:30 -8:30 p.m. NYT). Entertain- ment lined up for the series includes Brings Minow and Collins into fight against 10 circuses, four ice shows, two magic shows and a Lilliputian show. Agency: ABC -TV's proposed 40- second station breaks J. Walter Thompson, N. Y. Young & Rubicam, New York, called two weeks ago that it would adopt a upon the FCC and the NAB last Thurs- similar policy if a competitive network Mead Johnson Co. (nutritional and day (April 27) for cooperation in "pre- were to implement such a plan. The pharmaceutical products), Evansville, vailing" upon ABC-TV and its affiliated expanded station break movement has Ind.; Schick Safety Razor Co. (division stations to cancel a proposed increase been under fire by many agencies in of Eversharp Inc.), N. Y.; and Warner - of local station break commercial time recent weeks, with Y &R particularly Lambert Pharmaceutical Co., Morris (BROADCASTING, April 24, 17). outspoken in its opposition. Plains, N. J., will sponsor NBC -TV's The advertising agency wired FCC It also led to a wrangle last week be- new detective series Whispering Smith Chairman Newton N. Minow and NAB tween ABC -TV and CBS -TV. James T. (Mon., 9 -9:30 p.m., EST), starting President LeRoy Collins urging them to Aubrey, CBS -TV president, issued a May 8. Mead Johnson order was placed consider this "most critical situation" at statement clarifying the network's posi- through Kenyon & Eckhardt, N. Y.; their "earliest" convenience. The wire tion, stating that the network is "strong- Warner- Lambert purchase was through added: "Certainly no change should be ly opposed" to the adoption of a 40- Lambert & Feasley, N. Y.; agency for made in existing 30- second availabilities second break because "We believe that Schick is Compton Adv. for local advertising until NAB's an- this practice would be shortsighted." He nounced study of its Tv Code has had noted, however, that "It might be neces- Union Oil Co. of California, for the an opportunity to clarify code inconsis- sary for us to follow suit if a competi- fifth season in a row, will sponsor the tencies and to set standards which will tive network were to extend its allow- Saturday feature races from Hollywood be in the best interest of the public, ance for nighttime chain announce- Park on the Columbia Television Pa- broadcasters and advertisers." ments." Mr. Aubrey's statement prompt- cific Network, Sat. 5:15 -5:45 p.m., ABC -TV's announced intention to ed a tart comment from Jules Barnathan, starting May 13 and continuing through expand 30- second breaks to 40 seconds ABC vice president for affiliated sta- July 22. Young & Rubicam, L.A., is in prime time next fall was followed by tions. the agency. a memorandum to agencies by CBS -TV "We note Mr. Aubrey does not say he

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METRO -GOLDWYN -MAYER TELEVISION 1540 BROADWAY, NEW YORK 36, N.Y. JUDSON 2 -201 will not permit this slight increase in lieves CBS should not allow the slight the time allotted to station breaks be- increase in station breaks, then we ex- tween programs," Mr. Barnathan aspect he will have the courage of his con- serted. The ABC vice president then victions and refuse to allow it on his suggested: "If Mr. Aubrey sincerely be- network." AAAA OPPOSES EXTENDED BREAKS MOVE e m o to: Agency group declares `concern' over ABC -TV announcement ¡memo /`pes MG /- - The powerful voice of the American "over- commercialization" and thus in- CO.. N.Y.) Assn. of Advertising Agencies last week crease public criticism while weakening (CAMPBELL -EWALD joined the chorus of "concern" over the the effect of the advertising messages. survey As any Lansing listener television network movement toward 40- ABC meanwhile moved last week to will the past four years head a related objection: A fear by for second station breaks. off dominates the In a post- convention meeting April many advertisers and agencies that sta- tell you, WILS 22 the AAAA board adopted a resolu- tions would use the extra break time to market. why the tion viewing "with concern" the project- triple -spot. Stephen C. Riddleberger, Here's one reason ed expansion vice president in charge of ABC's owned a unique of break -time and inviting Lansing market is AAAA members individually to voice stations, announced that on the five their own opinions. ABC owned stations "no more than two buy: Many already had done so-in terms announcements of a commercial, pro- PER much stronger than mere "concern." motional or public service nature" COST Even before the board acted, many would be scheduled in each 40- second THOUSAND agencies had officially or unofficially break. If two announcements occupy condemned the trend (BROADCASTING, only 30 seconds, he added, the other 10 April 17). seconds will be used for news and 26c The "trend" actually was still more weather. on latest Hooper lsee imminent than actual last week. ABC - AAAA's public relations program in based latest SRDS Spot TV, the only network that had said behalf of advertising (BROADCASTING, below) and flatly it would expand nighttime station April 24) has met some criticism and Radio (Mar. '61) breaks from 30 seconds to 40, reported considerable apathy (CLOSED CIRCurr, it still intends to, despite agency and ad- April 24) and newsmen have interpret- how Here's one example vertiser opposition. CBS -TV ed a statement issued April 22 to mean appeared dominate the Lansing to be sticking to its notice that it might the program has been watered down. we extend nighttime breaks from 30 to 42 But officials insisted the clarifying state- market: seconds after half-hour programs and ment is "in substantial agreement" with from 60 to 70 seconds after hour -long the earlier plans. HOOPER participation shows, but only if the move The statement said the first activity "becomes ne cessary competitively." would be to try to find why opinion - RATING NBC -TV has taken no position but gen- leaders are critical of advertising; that OTHER results erally is expected to "meet the competi- the of this survey would deter- WILS AM tion." Network affiliates strongly favor mine "the precise content" of the pub- STATION the longer -break plan because it gives lic relations program, and that AAAA them more prime time to sell to local would step up its efforts to "reduce or M-F and national spot advertisers. eliminate" the things which lead to such 7 am- 22.3 Agency and advertiser objections- criticisms. noon the Assn. of National Advertisers went Edwin Cox of Kenyon & Eckhardt, M-F on record two weeks ago with a strong newly elected AAAA chairman, and noon- 18.7 pm objection-are based primarily on two other officials emphasized they are not 6 -MAR. '61 points: (1) their programs would be renouncing any of the elements of the C. E. HOOPER, JAN. clipped to accommodate the extra sta- nine -point program, although some tion -break time and (2) they feel the might be changed. ta extra commercial time would amount to The three-month survey will be conducted by Hill & Knowlton, public relations firm retained by AAAA. New and larger Golnick forms own firm

The New York offices of Leon S. Golnick, president of Apple- BROADCASTING and Television stein, Levinstein & Golnick Adv., magazines have moved to new Baltimore, has announced his res- ANSING and larger quarters on the 15th ignation to form his own agency in that 1320 floor of 444 Madison Ave. (zone city. Staff of the new firm, to be known 24 HRS /DAY 22). Telephones remain the same: as Leon S. Golnick Adv., will include for BROADCASTING, Plaza 5 -8354; Lee E. Blom, creative director; Irving 5000 WATTS DAYS for Television, Plaza 3 -9944. Yaniger, art director; and Joseph Gian- BROADCASTING'S New York of- naccini, media director. Permanent 1000 WATTS NIGHTS fice was formerly on the 24th offices at 701 Cathedral St. are expected floor of the same building. Tele- to be ready by May 20. Temporary vision was at 422 Madison Ave. represented exclusively by headquarters are at 111 North Charles Venord, Rintoul and McConnell St. Telephone: Vernon 7 -2722.

BROADCASTING, May 1, 1961 49 NO

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The Most Trusted Name in Television RADIO CORPORATION OF AMERICA GOVERNMENT Kennedy proposes overhaul of FCC PLAN TO STRENGTHEN CHAIRMAN DISMAYS COMMISSION OFFICIALS

"A political document." "An abomi- conserve their time for the considera- which had been included in the draft nation." These are two of the more tion of major matters of policy and submitted to the FCC for review sever- printable observations made by several planning." It would provide greater al weeks ago (CLOSED CIRCUIT, April FCC officials after digesting the details efficiency and dispatch of business of the 24). One of these would have given of President Kennedy's far -reaching FCC, he said. the chairman power to establish the plans to reorganize some of the func- Because the revised set up for trans- appropriation level and its use within tions and procedures of the FCC. acting the commission's business re- the commission. The President's message (Reorgani- quires continuous and flexible handling, There is also some doubt as to wheth- zation Plan No. 2) was sent to Congress the President stated, the function of as- er the authority of the President under April 27. It will go into effect within signing personnel must be given to the the Reorganization Act extends to the 60 days of that date unless either house chairman. independent, regulatory agencies. of Congress votes to veto the plan. Re- He also expressed the belief that the Carroll Bill Just prior to the Presi- organization Plan 1 concerned the Se- reorganization plans would save the dent's message, Sen. John A. Carroll curities & Exchange Commission. government money. (D- Colo.) introduced legislation de- At the same time the President noti- Revises Tenets Objectors point out signed to speed up the proceedings of fied Congress of his ideas on a code of that the essence of the revision is to the FCC and other regulatory agencies ethics for government employes. water down the power of individual by upgrading the role of hearing ex- There was no 'immediate congression- commissioners. They express the belief aminers. Under the bill (S- 1734), ex- al reaction to the FCC reorganization that this is contrary to the intent of aminers' decisions would be final unless plan. There is speculation that the Congress when it established the FCC reviewed by the full agency or commis- White House cleared the plan with both in 1934 -that all seven commissioners sion on narrowly defined grounds. Sen. Warren G. Magnuson (D- Wash.) were to be equal. The measure implements one of the and Rep. Oren Harris (D- Ark.), chair- A central premise when the Communi- recommendations in the report sub- men of the Senate and House Corn- cations Act was passed, critics note, mitted last month by the Senate Sub- merce Committees, and anticipates no was that there would be no administra- committee on Administrative Practice objections. tor over radio; that the guardianship & Procedure, which Sen. Carroll heads The main attack on the plan was over communications in the United (BROADCASTING, April 10). leveled at the provision which em- States was too critical to be entrusted to In a move this week, the FCC itself powers the chairman of the FCC to one man. further delegated more authority to the assign commissioners or staff to various A majority of the commission is chief hearing examiner, giving him the duties. At present the full commission known to view the proposals with dis- power to order the holding of initial must agree to such orders. may. They feel that it delivers the major pre-hearing conferences and to rule on President Kennedy's plan for the FCC functions of the FCC to the chairman, petitions to add (but not to strike) is- makes the following changes in the that some provisions disregard "due sues in hearing proceedings. FCC's organization and procedures: process" rights of applicants and parties, Higher Standards The President on Authorizes the chairman to assign and that in other details it places an the same day told Congress that it all personnel, including commissioners, onerous burden on commissioners. should require every administrative to duties. It was observed by some that the agency to promulgate, within 120 days, Orders the commission to delegate final order deleted several provisions a set of standards regarding ex parte virtually all activities to "divisions" of contacts and how they should be ap- the commission, to individual commis- plied to the specific work and proce- sioners, hearing examiners, employees Deadline extended dures of the agency. or employee boards. He recommended that these codes Gives the FCC "discretionary" Deadline for comments on the contain an absolute prohibition against rights to review actions of panels or in- FCC's inquiry into ways to make any type of off -the -record communica- dividuals on its own motion or on pe- vhf tv channels available for tions involving a proceeding between tition by parties or intervenors in cases. noncommercial educational use private parties in which the agency is Permits review to be granted on the vote in New York and Los Angeles required to make a decision solely on of three of the seven commissioners. (BROADCASTING, April 3) has the record of a formal hearing. These Abolishes the practice of filing ex- been extended from May 1 to codes, he said, should have the force of ceptions to examiners' initial decisions June 1. WOR -TV and WNEW- law, and contain appropriate sanctions. and the right of parties to oral argument TV, both New York, jointly peti- In his report on ethics in government, before the commission en banc. tioned the FCC for the extension President Kennedy said he planned to Abolishes the review staff and its because they felt the proposed sale appoint an honor czar in the White of -TV to an functions. This is the unit which writes WNTA educational House. He set out proposed standards group commission decisions on instructions might make filing unneces- for executive department employes sary as far as New York was in- from the commissioners as a whole. which, among other things, prohibits This means that individual commission- volved. The Joint Council on the receipt of gifts designed to influence ers will have to write their own decisions. Educational Broadcasting also public officials, bans use of information asked The President's message said that the for the stay to afford more gained in government services for pri- changes would relieve the commissioners time to consider the means of vate gain, and bars outside employment bringing the change about. of the necessity of dealing with many for public officials if it is incompatible matters of lesser importance "and thus with their government work.

:52 BROADCASTING, MAY 1, 1961 IN THE CONGRESSIONAL HOPPER... HR 6581. Rep. Oren Harris (D- Ark.) -would authorize the FCC to Here, in capsulated form, are bills commerce, but would not affect impose fines for violations of FCC introduced in Congress that are of news or sports broadcasts. Judici- rules and regulations by radio sta- interest to those in broadcasting and ary Committee. April 24. tions in the common carrier and allied fields: HR 6578. Rep. Oren Harris (D- safety and special fields. Com- HR 6539. Rep. John J. McFall Ark.) -would amend the Communi- merce Committee. April 24. (D- Calif. )-would prohibit dissemi- cations Act to authorize issuance S 1689. Sen. Warren G. Magnu- nation, by any medium, of adver- of radio operator licenses to U. S. son (D- Wash.) (by request) -same tisements falsely representing the nationals. Commerce Committee. as HR 6579. Commerce Committee. consumer price of a commodity, April 24. April 20. to be the same as the wholesale HR 6579. Rep. Oren Harris (D- S 1715. Sen. Warren G. Magnu- price. Commerce Committee. April Ark.)-wou Id suspend the conflict - son (D-Wash.) -wouid amend the 20. of- interest provisions of the Com- Tariff Act of 1930 to permit institu- HR 6573. Rep. Emanuel Celler munications Act with respect to tions of higher learning to import, (D- N.Y.) -would make it illegal to persons serving as executive re- duty free, sound recordings, films, lease, furnish or maintain wire fa- servists under the Defense Produc- and slides for their use in non- cilities for transmitting gambling tion Act. Commerce Committee. profit tv and radio broadcasts. information in interstate or foreign April 24. Commerce Committee. April 24.

The silence was stony mand of the case from the commission, Winchell column `slur' heard fuller explanation of the way at antitrust remarks some $10,000 was spent by Milton stirs Rep. Anfuso's ire Grant, Washington disc jockey, and ap- Is newspaper ownership of radio -tv proved the agreement whereby the re- Rep. Victor L. Anfuso (D -N.Y.) is an antitrust violation? maining applicant, Interurban Broad- at war with The Untouchables again, be- This thought was suggested by the casting Corp., reimbursed him. The ex- cause of its narrator, Walter Winchell. Department of Justice public informa- aminer dismissed Mr. Grant's applica- He has asked ABC to drop the show tion chief, Edwin O. Guthman, in a tion with prejudice and retained remain- unless Mr. Winchell retracts a "slur" in talk at the Women's National Press ing applications in hearing status to be his April 3 syndicated column against in Washington during a meeting Club the subject of an initial decision. Italo- Americans. with the American Society of News- The columnist said President Kenne- paper Editors. Timken takes advertising dy has appointed no Democrats of Itali- Mr. Guthman, who was a political an origin to public office because those reporter for the Seattle Times before tax case to court recommended have Mafia connections. his appointment to the Justice Dept. The Timken Roller Bearing Co., "Characters right out of The Untouch- in post January, referred to major Canton, Ohio, has gone to court to ables," the item concluded. cities where there is no newspaper com- recapture over $1 million it claims Rep. Anfuso, one of a group of con- petition. "If concentration of owner- was overpaid to the federal government gressmen who led a boycott which ship is bad in the manufacture of diesel for the years 1951 -54 because certain caused Liggett & Myers to withdraw locomotives and in burglar alarms, or types of advertising were disallowed sponsorship of The Untouchables, wrote in banks," Mr. Guthman asked, "why by the Internal Revenue Service. to ABC Friday (April 28), after failing isn't it bad in ?" the newspaper business The company filed suit in the U.S. to get an apology from Mr. Winchell. He continued: "Perhaps the anti- District Court in Cleveland last month, He also asked the American Newspaper trust laws could be applied to prevent asking for recovery of $1,282,960 Publishers Assn. to use its influence to chain ownership of newspapers, but it charges was overpaid because IRS get its members to drop Mr. Winchell's [sic] I think they should be applied to refused to allow certain advertising costs column. prevent newspapers from owning ra- on the ground they were not "ordinary dio and tv stations, and vice versa." It and necessary." is extremely important, Mr. Guthman The advertisements, including the Trend to controls cited added, that the means of communica- purchase of radio time on WHBC and Rep. William H. Avery (R tion do not become centered in a few WCMW Canton, WHIZ Zanesville -Kan.) and feels there has been "an increasing tend- hands. WBNS Columbus, all Ohio, dealt ency" on the part of Mr. Guthman emphasized these mostly with inflation, communism, the FCC to intervene in radio and television views are his own, not necessarily taxes, and labor relations. program- those of the Justice Dept. ming. A member of the House Com- Newspaper editors greeted his re- WLYH -TV gets dual ID merce Committee until his elevation to marks in stony silence. the Rules Committee in March, Rep. WLYH -TV (ch. 15) Lebanon, Pa., Avery said this tendency is part of a Grant wins his reimbursement a Triangle station, was given FCC per- general effort by the Administration to mission last week to identify itself also increase and expand government con- The Laurel, Md., am drop -out case, with Lancaster. WGAL -TV Lancaster trols "in every field" of federal jurisdic- the first in which the FCC chief hearing had protested the Triangle request on tion. The tendency with respect to examiner refused to accept reimburse- grounds it would violate commission broadcasting is further evidenced, he ment of the withdrawing applicant's duopoly rules since Lancaster receives said, in the views expressed by FCC expenses on grounds they were not signals from WFIL -TV Philadelphia and Chairman Newton N. Minow who, Rep. proved "legitimate and prudent," lost WFBG -TV Altoona, Pa., also Triangle Avery said, believes the FCC should that status last week. Chief Hearing Ex- stations. Commissioner Robert T. Bart- become increasingly concerned with aminer James D. Cunningham, on re- ley dissented. programming.

BROADCASTING, May 1, 1961 53 the public interest." The staff document, FCC HAS MANY QUESTIONS upon which this action was based, said that the Complaints & Compliance Div. And it wants answers before approving many- faceted has prepared a complaint record with respect to the three C -C stations which station transfers involving NBC, RKO, C -C, et al contains the following: The bases for the FCC's planned tions as to conduct pertinent to NBC's Information that a recurrence of hearing in the RKO General -NBC qualifications." payola may exist, based on a January employe station transfers and related ingredients In an 81 -page staff document sum- 1961 statement by a KFWB a record distributor had asked if announced by the agency last marizing all the various facets of the that were the employe wanted to be placed on the week. The notice and order spared case for the commissioners, it was pointed out at least three ra- distributor's payroll for helping to select none of the parties involved and pointed that NBC dio stations WAMP Pittsburgh particular musical selections to be aired up questions that must be resolved (WRCV, and WMAQ Chicago) are involved on KFWB. relating to each. in payola questions. A full-scale field The Dept. of Justice has informed Among the hearing issues are promise investigation of all NBC stations was the FCC that KEWB and KTVU are vs. performance, character qualifica- ordered May 11, 1960, and still is not involved in a full-scale investigation by tions, antitrust matters, "vulgar" pro- completed. WNAC was investigated the FBI. This, the staff stated, involves grams, duopoly, trafficking, "payoff," and cleared of payola charges, the staff a possible violation of Sec. 605 of the payola and the power of a network to document stated. Communications Act in that one Ken- 20 grant or withhold affiliation. Over Also questioned was RKO's owner- neth Fuller of Broadcast News Service applications and pleadings before the ship of CKLW -TV Windsor, Canada, has been furnishing KEWB and KTVU FCC in the inter-related cases were which provides a Grade A signal to information for broadcast taken from into following five groups: divided the over 3 million U. S. citizens. The com- radio transmissions of local police, fire (1) Application of NBC for renewal mission questioned whether, in the event and other city departments. "The Dept. of licenses of WRCV -AM -TV Philadel- the pending applications are approved of Justice has stated that there are no phia and transfer of those stations to giving RKO five U. S. vhf stations, 'present plans' to prosecute the stations, RKO General (in exchange for WNAC- ownership of the Windsor station would but that it is possible that evidence im- AM-TV and WRKO -FM Boston; appli- be contrary to commission rules. plicating the licensees may be intro- cation of Philco Broadcasting Co. for Concerning Philco's application for duced at Fuller's trial," the staff docu- ch. 3 Philadelphia (WRCV -TV). ch. 3 Philadelphia, the commission said ment stated. "The department has re- wants information on financial quested that the commission take no application of it more (2) License renewal qualifications and officers and directors administrative action in the matter until transfer of the RKO for WNAC and of the company. the criminal case is closed." to (above). am -fm -tv outlets NBC Crowell-Collier Has Troubles C -C, Several complaints, through Janu- (3) NBC's application for renewal of which owns KDWB St. Paul, KEWB ary 1961, against C -C stations for an- WRC- AM -FM-TV Washington and sale Oakland, and KFWB Los Angeles, was nouncements or program material al- of these stations to RKO for $11.5 mil- singled out by the commission to deter- leged to be in "bad taste," "vulgar lan- lion; KRON -TV San Francisco applica- mine if its stations have engaged "in a guage," "obscene jokes" and "filthy" tion for a new tv station on ch. 4 Wash- pattern of operation inconsistent with phonograph records. Also, KFWB is ington (WRC -TV). the subject of complaints to the FCC (4) RKO's request for approval of for "publicly siding with and giving its proposed sale of WGMS -AM -FM Refreshment in Fresno? inordinate publicity to a 12 year -old girl who had been expelled from Washington to Crowell-Collier Broad- A promotional scheme to change casting Co. for $1.5 million. school... . the call letters of KMAK Fresno Complaints from application to purchase law enforcement (5) NBC's to KOAK (pronounced coke) in officers concerning "alarming announce- San Francisco-Oakland KTVU (TV) exchange for some $90,000 worth ments on two occasions which incited million from San Francisco- for $7.5 of Coca-Cola advertising was pro- fear and caused traffic Tv Inc. and KTVU's request jams...." Oakland tested by KYNO Fresno last week. "Strong criticism" of the FCC for an original license. for Petitioning the FCC to deny the approving the transfer of KEWB (then In all five groups, the character quali- sale of KMAK to Radio One KLX) to C -C, which allegedly resulted fications of NBC and /or RCA will be (KXOA Sacramento and KLIV "in change of a good music, public one of the hearing issues. On the basis San Jose), KYNO charged the service station into one of 'appalling' of petitions filed by KRON -TV (present buyer already represents itself as bad program quality or one which was NBC San Francisco affiliate) and West- owning KMAK to local agencies a "gypsy radio' operation." inghouse Broadcasting Co. (whose and is promoting such transac- Complaints about editorials on a WBZ-TV Boston is NBC -affiliated), the tions as that with Coca -Cola. (The California legislative proposition which FCC said it will "inquire into the con- beverage company reportedly "allegedly were offensive to members duct and activities" of NBC in acquir- turned down the offer, saying that of the Catholic faith, etc." ing KTVU and WNAC -TV. The com- for a few dollars more it could The staff also cited the $10,000 fine mission also wants to know if RKO buy the station itself). the commission has stated KDWB is participated in NBC's negotiations to KYNO also charged that Radio liable for (see story, page 60) as fitting purchase KTVU (RKO formerly had One's programming plans for into the overall "pattern of operation" an option to purchase an interest in the KMAK virtually duplicate the for- under question. station and its principal owners are mats of its two other outlets. The KTVU "Payoff" Problem Action former RKO executives). disparity among the three Cali- on KTVU's application for an original Antitrust, Payola The commission fornia markets indicates the in- license has been held in abeyance by stated, it also will inquire into antitrust tended buyer is not interested in the FCC since February 1958 because actions, which led to a consent decree Fresno's particular needs, KYNO of investigation of an alleged "payoff" ordering NBC to dispose of WRCV -TV, said. made to a competing applicant, Channel "to the extent that they may raise ques- Two Inc., by SF -O Tv Inc. Ch. 2

54 MOVE WHIM BROADCASTING, MAY 1, 1961 THAT WCKY SURE t

EXCITE MENT IN CINCIN NATI

Whoever it is who said that Radio can't

be a talk -of -the- town any more hasn't been to Cincinnati lately. At least not since WCKY took the wraps off a bundle of new program ideas that have whipped up more excitement than Cincinnati has heard in many a moon! You talk about talk! WCKY's triple -play of "Compass," "Back-

ground" and "Documentaries," back -

dropped by a depth -in -news, good music and promotion fireworks, is the talk of the market. All this -plus a Nielsen audience in seven figures makes that WCKY some buy! Now is the time to talk to AM Radio Sales.

WCKY -RADIO IS SOME BUY! 50,000 WATTS-CINCINNATI

BROADCASTING, May 1, 1961 55 claimed expenses of $302,082.40 in approved before action is taken on the ible nor conducive to the prompt dis- prosecuting its application, of which NBC renewal applications "is untenable patch of the commission's business. In SF -O Tv Inc. repaid $162,250. The and wholly without merit.... Insofar one matter or another, all of the above staff has questioned the amount claimed as these stations are concerned, NBC (five groups) applications are either by Ch. 2 Inc., particularly since the suc- has nothing to assign unless and until interrelated or interdependent." cessful applicant was able to obtain a the commission renews its licenses for The commission will, however, pro- grant and construct KTVU "for only those stations." Since Philco and ceed with the group one (Philadelphia) $106,937." KRON -TV have filed applications for applications first, including the proposed This raises the question as to whether Philadelphia ch. 3 and Washington ch. transfer, and has ordered an initial deci- "the transaction was in fact a payoff," 4, respectively, a renewal cannot be sion on this phase of the case during a the FCC staff document stated. Latest granted to either WRCV or WRC -TV recess of the proceeding. A hearing information to be received by the com- without a comparative hearing, the examiner has not yet been assigned to mission on the subject was dated FCC said. the case nor has a beginning date been March 2, 1961. It contains a letter Any comparative hearings, addition- set. from Stoddard P. Johnston, president of ally, must include issues on the past Responses to the commission's order, Ch. 2 Inc. and presently 4.945% owner operations of NBC and proposals of which was issued under provisions of of KTVU, which stated that many of RKO for the future, the commission the Communcations Act prior to the the firm's records have been destroyed continued. Also, the FCC stated, 1960 amendment of Sec. 309 (b), are but accounted for $183,993.62 in ex- Philco's request that the agency proceed due in 30 days. NBC's contract to pur- penditures. The difference between that separately with a comparative hearing chase KTVU expires August 24 and the figure and the total represents expendi- on the Philadelphia renewal and permit network -RKO Philadelphia- Boston con- tures of Kenco Enterprises Inc., a applications "is neither warranted, feas- tract expires Dec. 18. stockholder in Ch. 2 Inc, it was stated. "The supporting data furnished by FCC's program jurisdiction disputed Stoddard P. Johnston still leaves serious questions unresolved," the staff docu- 19 STATIONS EXPRESS FEAR OF CENSORSHIP ment stated. "Further, certain material in the expenditures submitted is clearly An indictment of the FCC's claim required indicates the FCC may want not chargeable to Ch. 2 Inc." of jurisdiction in programming was to supervise programs and prescribe An additional issue relates to KTVU's filed by the Washington law firm of standards to the point of censorship, the actual programming as compared with Pierson, Ball & Dowd last week on lawyers said, adding that the data is its original proposals. behalf of 19 stations in comments on practically worthless in determining if No Merit In ordering the hearing, the proposal to revise program republic needs are being met. the commission said that RKO's request porting forms (BROADCASTING, April 24). The lawyers questioned the consti- (supported by NBC) that the sales be The extensive program information tutionality of the FCC proposal "far more fundamental questions than whether the proposed changes offer any significant improvement." Prohibi- tions against censorship and the question of whether there are any reasonable criteria upon which the FCC can prescribe program balance of service make any action by the commission in this area "arbitrary and capricious and in violation of due process requirements ..." the lawyers stated. Will Licensees Be Coerced? Pierson, Ball & Dowd questioned whether the information is being requested or used as a "basis for coercing or disapproving program schedules." The law firm This is IMPORTANT said such procedures "must inevitably territory lead to censorship in its simplest form." This territory is ACTIVE "The commission did not deny that its proposal constitutes an attempt by This territory is DEMANDING government ... to influence the content of communications. Whether the That's why 4 of Weed's 14 offices are located here. Only hand it lays upon broadcast programming is heavy or light, the clear pur- direct face -to -face salesmanship and constant servicing pose of the commission is to use its licensing power to prevent some broad- can produce maximum results on the West Coast. cast communications and to elicit others." Anyone is ignoring reality who be- Wherever a buying decision is made... lieves that an applicant for a license "would ignore, or could with impunity ignore, the predilections and predis- positions of the commission and its a WIY Imo' man IS THERE! members with respect to program fare," ' the lawyers pointed out. "By making 56 (GOVERNMENT) BROADCASTING, MAY 1, 1961 the most of man's natural tendency to please those who dispense a privilege, the commission accomplishes indirectly what it avoids doing directly. it "In short, it coerces the promise 21 wants and then demands performance of the promise it has coerced. To say that this is not a prior restraint upon MARKETS broadcast communications is to exalt form over substance and fancy over reality." throughout A principal "time- honored excuse" used by the FCC is the contention that the Nation while it would be unconstitutional to censor a particular program or its con - tent, it is constitutional for the commis- broadcast sion to censor the total program serv- comment pointed out. "How ice, the HERITAGE MUSIC censorship of a part is invalid but censorship of the whole is valid places a considerable strain upon understand- Los Angeles ing," Messrs. Pierson and Kohlhass Chicago stated. San Francisco Hitting the "meddling in programs" Boston by the FCC, the lawyers said the best Washington way the agency can promote diversity Baltimore in programming is through the adoption fine music Minneapolis of allocation and related policies which Buffalo will permit and promote multiple and Cincinnati competitive services. "It is quite evi- 18 hours a day through ... Kansas City dent that Congress intended to rely upon the forces of competition to generate a diversity of programming and viewpoint rather than upon government censorship of what individual broadcasters should or should not broadcast. HERITAGE "Freedom of speech considerations aside, the commission has no authority to prescribe program norms and guide- Heritage offers every broadcaster a flawless blend Seattle lines in a virtual vacuum, which is the of careful programming, production, commentary San Diego inevitable result of commission actions Atlanta, Ga. and the world's finest automation in this field." techniques, Denver Arbitrary and Capricious Attempts together with national representation, to Portland, Ore. by the FCC to control programming, Memphis, Tenn. offer perfection in modern broadcasting. in the absence of any reasonable cri- Grand Junction, Colo. teria to establish guidelines, are "arbi- Montgomery, Ala. trary and capricious," according to Dallas Pierson, Ball BE Dowd. "If the com- St. Louis mission is to usurp the function of sta- Milwaukee tion licensees in determining the programming needs of any particular com- Nationally munity, the task by sheer magnitude is hopeless unless uniform and, therefore, represented by arbitrary standards are adopted." HERITAGE The Pierson comment further took the position that the regulatory concept REPRESENTATIVES of balanced programming is a "myth Seattle and an illusion.... The first time the commission reprimands or denies an MA 3 -0620 applicant ... who had less than one New York hour of public affairs programming per TN 7 -0295 week, it can be certain that every sta- Los Angeles tion thereafter will have, upon advice DU 5.6401 of counsel, at least one hour of public San Francisco affairs. . See us EX 7-2682 "The inevitable result will be that, by ad hoc precedent, diversity will be at the stifled and commission- established con- - N.A.B. formity will dominate the program for- mats of the nation's broadcast stations." In addition, the comment continued. A DIVISION OF INTERNATIONAL GOOD MUSIC, INC., Bellingham, Wash. program information obtained by the

BROADCASTING, May 1; 1961 57 FCC is meaningless. "Quality is not even remotely reflected in the program information available to the commission." Michigan Views In comments prepared for filing today (Monday), the Michigan Assn. of Broadcasters said that the new forms "will unquestionably have the effect of invading the discre- tion of licensees and will affect and control their daily broadcast operations." MAB stated the "detailed and pre- scriptive character" of the proposal would border on and perhaps actually constitute censorship and exceed the limits of judicial sanction. Comments in the rulemaking, which would revise Part V (program reporting form) of commission applications are due June 1.

FCC asked to reconsider KORD renewal hearing KORD Pasco, Wash., asked the FCC to reconsider an order setting the station's license renewal for hearing and said it would accept a short -term renewal so the FCC can review programming in the near future. The FCC charges KORD's programs did not match its promises and charges over - commercialization. KORD requested oral argument, saying this is its first renewal period. KORD said there have been unforeseen difficulties.

Rockefeller vetoes access New York broadcasters have loss what had seemed a certain victory foi access to state legislative committe( hearings (BROADCASTING, April 10) Gov. Nelson Rockefeller last Mondai (April 24) vetoed a bill that would al WXYZ IS ON THE low radio and tv newsmen to cover leg islative and commission hearings. Ra Both NSI and ARB reflect WXYZ -TV dominance in Detroit. dio- Newsreel- Television Working Pres: Ratings for March show WXYZ -TV with 34% share of total audience Assn., New York, which expresse( Compared to 28% for our closest competitor.* "shock" at the governor's action in telegram to him on Tuesday, said i In the first quarter of 1961 an advertiser spending $2,100 weekly on will continue its four -year fight for th WXYZ -TV scheduled 24 one -minutes delivering 149.1 rating points"- legislation. 1,925,700 homes, for a $1.11 CPM. 75% of these sales messages, incidentally, are concentrated on nighttime buying audiences for maximum Elman sworn in effectiveness. Philip Elman, 43, a political inde Efficiency, Reach, Sales Message Effectiveness are some of the ingre- pendent, has been sworn in as a mem dients that make Channel 7 the first buy in Detroit. Tap your Blair Man ber of the Federal Trade Commission to unexpired for top He was named fill the now the station... term, ending Sept. 25, 1963, of Edwar' *March NSI, 6:00 PM- Midnight, Sunday- Saturday T. Tait, who retired to practice law. * *January- February ARB Comr. Elman served in 1940 -41 a an attorney with the FCC and fron 1946 until his appointment to the FT( had been an assistant to the solicito general. In that capacity, he ha( principal staff responsibility for han dung antitrust and trade regulatio, OWNED AND OPERATED BY AMERICAN BROADCASTING PARAMOUNT THEATRES cases in the Supreme Court.

58 (GOVERNMENT) BROADCASTING, MAY 1, 196 Now available for local TV purchase

A HALF HOUR DOCUMENTARY FILMED

ON -THE -SPOT

Narrated by LEE Mc NEW

THE EXPLOSIVE CONGO EXPLORED ON FILM

WHAT ARE THE CONGOLESE REALLY LIKE?

HOW DO THEY REACT TO THE FIGHT FOR FREEDOM?

Contact Pete Strand, WXYZ -TV, 20777 West Ten Mile Road, Detroit or call KEnwood 4 -7000 today

wxYz-TvDETROIT American Broadcasting Owned and operated by: Paramount Theatres

BROADCASTING, May 1, 1961 59 means that time between 12 midnight KDWB DENIES WILLFUL VIOLATIONS and local sunrise. This period may be in engineer asks rule clarification used for experimental purposes Station's consulting testing and maintaining apparatus ..." "It is evident to me as an engineer KDWB St. Paul denied last week eration had never arisen," he said. interpreting your technical rules that that it "willfully or repeatedly" vio- "The fact that this method of opera- they do not specifically prohibit oper- of lated FCC rules in operating with its tion did not become the subject ation of a station with its daytime pow- authorized daytime power and an- review by Crowell -Collier at a higher er between the hours of midnight and tenna from midnight. KDWB's con- level than the conference between 4 a.m.," Mr. Mullaney told the FCC. sulting engineer also asked the com- supervisory technical personnel is un- "In view of the commission's citation mission for its interpretation of its derstandable and not indicative of in- to KDWB, it would appear that my own rules. adequate supervision." personal interpretation of the corn - The station's reply was in answer to Mr. Purcell stressed that "the mode mission's rules ... is incorrect. Conse- a commission charge that KDWB's li- of operation complained of" was dis- quently, I respectfully ask the com- censee, Crowell -Collier Broadcasting continued upon the commission's no- mission to define to me exactly what Co., is liable for a $10,000 fine tice of violation. All switchovers to the meaning of their rule is so that, if (BROADCASTING, March 27). It's the night and day power and directional the occasion arises where I am advising first fine the FCC has attempted to pattern have been properly logged, clients concerning such an operation, levy following Congress' statutory en- with operating constants accurately re- I will not inadvertently pass on er- action of such authority last summer. flected, he said. roneous information or intrepreta- "The basic fact that KDWB was Mr. Mullaney said that he does not tions." operated with its daytime facilities be- recall specifically discussing the ques- KDWB is 630 kc with 5 kw day and tween midnight and 4 a.m. prior to tioned power operation with KDWB 500 w night, directional antenna un- receipt of the commission's notice of personnel. "However, I have talked to der both powers. violation is not controverted," the numerous clients concerning early station said. "However, we do dis- morning sign -on and it has been my Ribicoff considering agree with the legal conclusion and advice to them that ... they can sign consequences which are indicated by on early with their daytime operation, revised etv fund bill the commission. . Facts in the providing a protest is not filed by any Health, Education & Welfare's op- case clearly sustain that the mode of dominant station on the channel," he position to the Senate aid-to- educational- operation involved an interpretation of said. television bill (BROADCASTING, March commission rules conducted in good "If I had been asked if it were possi- 27) should be considered HEWs final faith and reliance upon competent en- ble for a station to operate with its word. Secretary Abraham A. Ribicoff gineering advice, Crowell- Collier Pres- daytime operation between midnight is said to feel a suitable measure can ident Robert Purcell stated. and 4 a.m., my interpretation of the still be worked out in the House, where "The particular rules involved are rules would be that it would be per- the Commerce subcommittee is consid- sufficiently complex and ambiguous to missible." Mr. Mullaney cited, among ering half a dozen etv bills. reasonably permit differing interpreta- other things, the FCC definition of HEW is known to be critical of the tions thereof and, consequently, clari- nighttime (Sec. 3.72 of rules) as "that basis of financing proposed in the Sen- fication of the rules at least to the period of time between local sunset ate bill -$1 million to each state, re- extent of notification that the com- and 12 midnight ..." and the broad- gardless of size. The department also mission regards such operations as un- cast day (Sec. 3.9) as "the period of felt government should have some as- authorized should appropriately pre- time between local sunrise and 12 mid- surance states could support etv sta- cede any forfeiture or substantial night ..." as the basis for his interpre- tions. For this reason, HEW is inter- sanction," Mr. Purcell continued. "It tation of the rules. He also cited Sec. ested in replies being received from 50 is our view and interpretation of the 3.10, which states: state governors, who have been queried facts that, at most, a mistake in judg- "The term 'experimental period' as to how they would use etv funds. ment was involved ... and that such conduct was not willful or repeated within the meaning of Sec. 503 (b) of the Communications Act." The show must go on -as scheduled Mr. Purcell repeated that KDWB FCC hearing examiners are allow- titulars, last week set a hearing date (then WISK) began using the ques- ing no delays in getting license re- of June 7 in St. Louis despite ob- tioned nighttime power in February newal and revocation hearings under- jections by KWK's attorney. Alleged 1959, shortly after the station first way. WDKD Kingstree, S. C., which fraudulent contests triggered the went on the air and before it was faces hearing on license renewal for KWK proceeding (BROADCASTING, purchased (in August 1959) by Crowell - alleged off-color remarks in its pro- Nov. 28, 1960 et seq.). Collier. "Sometime" after the purchase gramming, last week asked for a Hearing Examiner Charles J. Fred- the midnight -4 a.m. daytime operation continuance of the May 9 hearing erick, in the same vein last week, set was discussed by the licensee's techni- date until the FCC acted on its re- a hearing on the revocation of con- cal staff and continued upon the ad- quests for information (BROADCAST- struction permit for WMPP Chicago vice of a consulting engineer, John H. ING, April 17). Hearing Examiner Heights, Ill., for July 6, saying it Mullaney, Mr. Purcell said. Thomas H. Donahue refused the re- "will absolutely be held on that date should ac- Propriety Not Questioned "The quest. in Chicago, and parties con- method of operation of KDWB be- Hearing Examiner Forest L. Mc- cordingly come to prehearing cases tween midnight and 4 a.m. did not Clenning, who in January had reference prepared to discuss their come to my attention, or that of any fused to set a hearing date for license with that fact in mind." Mr. Fred- will then go on to hear the other officer or director of Crowell - revocation proceedings against KWK erick Collier, until after receipt of the notice St. Louis until the commission had KBOM Bismarck, N. D., revocation of violation [Jan. 27] and, consequent- acted on its request for a bill of par- proceeding July 17. ly, the question of propriety of the op-

60 (GOVERNMENT) BROADCASTING, MAY 1, 1961 Te.; ter . togeltgaff 41)

FLICKER TAPE RUNS QUALITY FILM CONCEPT This second issue of feature films not offered to public, but is FINDS SEVEN ARTS SALES TWO HOURS LATE offered exclusively to TV station executives with profits in mind UNSCATHED BY RECESSION IN HEAVY FEATURE NEW ISSUE "We believe the fact that our sales have run counter to the FILM BUYING economic climate," declares 41 feature films for TV Eliot Hyman, Seven Arts Pres- ident, "stems from our great, Off to bearish start, sudden emphasis on quality product." recognition of true value by SEVEN ARTS ASSOCIATED CORP. In its first six months on the smart money in N management market with the "Vol. I" package of Warner's "Films of the spurs brisk buying to bull 50's" Seven Arts has sold 74 market proportions offers TV. markets at prices that set all -time highs in the industry. Asheville, N. C.- WLCS -TV Warner's "Films of the 50's" Atlanta, Ga.- WSB -TV Investment for profit in feature Baton Rouge, La. WBRZ-TV films for TV broke with tradi- Bay City -Saginaw, Mich. WNEMTV tion when Seven Arts offering of Beaumont, Texas -KBMT-TV VOLUME 2 Billings, Mont.- KGHL -TV top quality, top priced post -50 Bristol, Virginia- WCYBTV Warner's found bold buyers Buffalo -WBEN -TV among station executives with a Charlotte, N. C.- WSOC-N keen eye for audience -pulling a most uncommon stock Chicago- WGN -TV Colorado Springs, Colo.-KRDO -TV power regardless of price. Invest- Columbus, Ohio -WBNS -TV ment quality of the Warner films Davenport -WOC-N apparently fits the growth pat- Direct placement of these feature films will be Decatur-Springfield-Champaign, 111.-WTVP tern of stations committed to a Detroit- WJBKTV negotiated at Suite C240, Sheraton Park Hotel, Dothan, Ala. -WTVY policy of providing TV advertis- El Paso, Tex.- KELP -TV ers with the best film program- Washington, D. C. May 7- 8 -9 -10 by Eugene, Ore: KVAL -TV ming money can buy. Fort Myers, Fla.-WINK -TV Fort Wayne, Ind: WKJG -TV Robert Rich Jack Heim George Mitchell Fresno-KMJ -TV Green Bay, Wisc.- WBAY -TV Donald Klauber Robert Hoffman Lester Tobias Greensboro, N. C.- WFMY -TV SUPPLY OF FEATURE FILMS Honolulu, Hawaii- KGMBTV Lloyd Krause Ben Elrod Kirk Torney Houston, Tex. -KPRC -TV OUTNUMBERS Indianapolis, Ind. -WISH-W STOCKS David Hunt Jackson, Mich.-WU-TV Jacksonville, Fla. -WJXT ON NEW YORK EXCHANGE Johnstown, Pa:WJAC -TV Kalamazoo, Mich. -WKZO -TV Kansas City, Mo.-WDAFTV Lafayette, La.- KLFY -TV Availability of some 11,000 Myers audience the best feature Little Rock, Ark.- KARKTV CHARTISTS SEE Los Angeles film money -KW-TV motion pictures makes entertainment that Las Vegas, Nev.- KLRJ -TV can buy." FEATURE FILM MARKET Madison, Wis: WISC -TV selective buying a prerequisite Miami -WTVJ to N station profits Says Jean Hendrix, Assistant to HIGHLY Milwaukee -WTMJ -TV the General Manager, WSB -TV, SELECTIVE Minneapolis -WTCN -TV Atlanta, Georgia: Monroe, La.- KNOE -TV The record-keeping analyst New Orleans, la.- WWL -TV New York -WORTV A resounding tribute to the per- "WSB -TV has always been draws conclusions from profit- Norfolk, Va.-WAVY-TV spicacity of station executives, strong in feature film program- able performance that accrues Oklahoma City, Okla. -KOCO -N especially in smaller one -channel ming. We acquired the Warner to stations willing to invest in Peoria -WTVH top quality product. Typical Philadelphia- WCAU -TV markets, is found in their selec- pictures to make it still stronger. Phoenix, Ariz: KVAR tion of Seven Arts' "Films of the chart (below) shows correla- Portland, Ore.- KGW -TV 50's ". Outstanding performance "The first thing we will do is use tions of film quality to audi- Portland -Poland Spring, Me.- WMTW -TV wherever telecast bears out their the 26 color films in a Friday ence appeal as reflected in Providence, R. 1.- WJAR -TV ratings, a primary base for out- Raleigh, N. C.- WRAL -TV good judgment as analysts of night slot we'll call "Warner Reno, station profits. Nev.- KOLO -N feature film quality. Bros. Premiere'. Also, the high standing Roanoke, Va.- WSLS -TV caliber of this Seven Arts release Rochester, Minn. -KROC -TV Share of Audience ST. LOUIS, MO. for the Warner we'll Rochester, N. Y.- WROC -TV Reasons choosing gives us pictures run as spe- (SHOWING HSD Rockford, 111.-WTVO are variously stated by "FILMS OF THE SO'," 46% package cials in 'A' time. Actually all of Salt Lake City -KSL -TV station executives. Says A. J. these films have the high quality STATION A 37% San Antonio- KONO -TV Bauer, General Manager, we require for our spot carriers. San Diego, Calif. -KOGO -TV San Francisco WINK -TV, Fort Myers, Florida: All in all I'd say these 'Films of STATION B 13% -KTVU will Scranton, Pa.- WDAU-TV the 50's' strengthen our Share of Audience WATERLOO.CEDAR RAPIDS, IA. Shreveport, La.- KSLA -TV "Every year we scour the mar- leadership in feature film audi- HWWL (SHOWING n.5% South Bend, Ind. -WSBT -TV ket for better and better feature ence here in Atlanta." "FILMS OF THE 50's ") Spokane, Wash.-KREM -N films for our sponsored Thurs- Springfield, Mass.-Hartford- STATION A 14% day night 'Variety Theatre'. Says Robert J. Heiss, Manager New Haven -WWLP St. Louis- KSD -TV With literally hundreds of films STATION B S 2.6% of Radio & Television, WTMJ- Syracuse, N. Y.- WHENN to choose from, we decided the TV, Milwaukee: Share of Audience SAN DIEGO Tallahassee, Fla.-WCTV Seven Arts package is in a class HOGO (SHOWING Tampa -St. Petersburg -WTVT by itself. "Unlike some of the assortments "FILMS OF THE 50's ") Tucson, Ariz.- KOLD -TV we've bought in the past, we can Washington, D. C.-- WTOP -N his Waterloo -Cedar Rapids, Iowa- KM-TV "The sponsor is convinced say of these Warner features, all Watertown, N. Y.- WCNY -TV show is now giving the Fort quality, no rubbish." Wichita Falls, Texas- KSYDTV AFM LASHES AT WWL -TV BBC -TV visitor FCC action asked on alleged failure of station Kenneth Adam, director- desig- nate of BBC -TV, was a visitor at to fulfill promises on use of live music FCC headquarters Friday (April 21). Mr. Adam and Dennis In what it terms "the first step in an its channel on these grounds and the Scuse, U. S. representative for all -out effort" to make tv stations match hearing examiner made reference to BBC, met informally with the performance against promise in the field local live music in recommending the commissioners during a social of live local programming, the American applicant. In granting a construction luncheon. Mr. Adam currently is Federation of Musicians asked the FCC permit, the FCC said: "WWL has also, controller of programs for BBC- to deny renewal of license or set for as contended, utilized very extensively TV and takes over as director hearing WWL -TV New Orleans. local musical talent in station program- (president) in June. Herman Kenin, president, said WWL ming." has definite emphasized its past employment of staff The British official Now, according to the head of the musicians in radio as positive proof it ideas about programming. Tv, he AFM local, would be so in television. He said the New Orleans WWL -AM -TV insists, is a medium which must tv outlet's use of live musicians has employs no staff musicians. WWL -TV cater to the majority of the peo- steadily declined. never employed a staff orchestra, ple, while the interests of minori- The union cited programming ma- combo unit or string group, he charged. ties must not be overlooked. Mr. terial proposed in the application of Robert Marmet, attorney for WWL - Adam said that most westerns on children. WWL -AM -TV in which it said it TV, said the station had presented more BBC -TV afe suitable for would use local live musical talent on live music than any other station in the "Of course there is violence in this at least 13 shows. AFM supported area but had found very little public them, but I don't believe that WWL in the comparative hearing for acceptance of it. sort of violence corrupts or harms the normal child," he said. FCC last parently a dispute between his heirs and The week... the former owner as to whether the sale in Granted construction permits to had been consummated. Neither party ola- misleading advertising incidents Alfred E. Anscombe for new tv sta- would accept responsibility for the sta- the fall of 1959, became ill in court tions on ch. 66 in Erie, Pa., with 195 tion, which for the time being has been last week while prosecuting a payola kw and on ch. 56 in Binghamton, N.Y., abandoned. case. with 214 kw. Mr. Anscombe also owns Mr. Stone, assistant district attorney 5% of WKBW -TV Buffalo. In earlier (New York County), was hospitalized actions the FCC granted a construction Co -op ad tax exemption and given electro- cardiogram tests. The New York disc permit to Harrison M. Fuerst for ch. 3 trial of former WMGM ac- in Alamosa, Colo., with 141 kw power. may get expansion jockey Peter Tripp, on charges of record Mr. Fuerst has minority interests in cepting payola from various The excise -tax exemption Congress of KVOR Colorado Springs, Colo.; KPAS companies, was to resume with two granted manufacturers of radio and Mr. Stone's associates handling the Banning and KTUR Turlock, both television sets and other items last year California. prosecution. would be expanded under legislation Earlier in the trial Mr. Stone moved Was asked by Leo Joseph Theriot, now before the House Ways & Means to drop 4 of 39 counts of commercial licensee of KLFT Golden Meadow, La., Committee. bribery lodged against Mr. Tripp on not to enlarge issues to include a ques- Present law permits these manufac- the basis of insufficient evidence. Mr. tion of his making misrepresentations turers, in determining their excise -tax Tripp is accused of accepting $36,000 to the commission (as the FCC Broad- payments, to exclude from their sales from eight record manufacturers or cast Bureau had asked) (BROADCAST- price the expenses they incur in reim- distributors in 1958 and 1959. Mr. ING, April 17). The bureau contended bursing distributors for advertising on Tripp's defense holds he accepted Mr. Theriot had lied in saying he hired radio, television or in the press. The money as an "independent contractor, a fulltime engineer and had attempted exclusion is limited to 5% of the sales a freelance announcer and the star of to deceive the FCC. Mr. Theriot said price. a show." the bureau plea should not be accepted The new legislation, introduced by since it was not filed within 15 days of Rep. A. Sidney Herlong Jr. (D- Fla.), SEC charges am licensee the time his license- revocation proceed- would extend the exemption to reim- ing was announced. He further claimed bursments for advertising via "other with `gross misconduct' that since he "is not a lawyer," he had recognized media." It is understood Townsend Corp. of America, licensee understood his arrangement with an that the bill is intended primarily to of three am stations, was hard hit by engineer to post his license at the sta- cover outdoor and direct -mail adver- & Exchange Commission would pertaining FCC the Securities tion cover the tising. Representatives of those media which charged "gross mis- requirements. last week, are pressing hard for the bill's enact- conduct and gross abuse of trust" on Warned KBLT Big Lake, Tex., which ment. the part of the investments company's has been off the air since Feb. 9, that officers. The SEC asked U. S. District unless someone takes responsibility for Court, Newark, N. J., to enjoin the the station or requests a hearing within Quiz -payola prosecutor Townsend companies from further vio- 30 days, it will cancel its license, delete falls ill during trial lations of regulations. its call letters and open the frequency The charges specifically name Morris to new applicants. The FCC on Jan. Joseph Stone, who helped investigate M. Townsend, president; Clinton David- 11 had approved the sale of KBLT and prosecute broadcast fraud in New son, board chairman of the related from Don Renault to Morris Brown. York and who figured prominently in Townsend Management Corp., and Mr. Brown died Feb. 9 and there is ap- the tv quiz scandals and alleged pay- Raymond E. Hartz, president of the

112 (GOVERNMENT) BROADCASTING, MAY 1, 1881 Bring it to

I SUITE F- 140 -41 of the Sheraton Park

V AT THE NAB i /

** _ PULSE OFFERS 16 RESEARCH SERVICES FOR INFORMED BUYING AND SELLING DECISIONS

Pulse TV Audience Profiles -a Marketing Semantic differential studies and copy tests Study of Network TV Programs Thematic apperception tests Audience measurement -Program rating International public opinion Cumulative Pulse audience measurements Teenage market preferences Foreign Language studies (Italian, Spanish, Making advertising more believable German, Polish, Jewish) Audience reaction tests for the TV program Negro studies on trial FM surveys Indications of success and failure of Housewife market advertising campaign Sponsor identification and commercial Special marketing research projects for remembrance advertisers, agencies, media, etc.

accounts for all family members measures listening and viewing in any part of the house accounts for all listening and viewing in multi -set homes covers out -of-home listening and viewing reaches different families each survey preserves the process of natural program selection -all data is obtained only after selection has been made

For full details on any phase of Pulse Research Operations, contact

atAir,p 730 Fifth Avenue, New York 19, New York Ì,aAr. Ar JUdson 6 -3316 t INTERVIEWS in the

BROADCASTING, May 1, 1961 63 latter company, as having run the corporations "for their personal benefit Watch that plug, film producers told and in derogation" of stockholders' interests. Townsend owns KITE Terrell FCC ACTS TO IMPLEMENT ANTI -PLUGOLA LAW Hills-San Antonio, KNOK Fort Worth The FCC moved last week to amend films made after that date are covered and WKDA Nashville. Among the its rules on hidden plugs and payola. by the law and that a producer would complaints that the companies had been The proposed rulemaking would im- do well to consider his product may extending the SEC debt limitations was plement the revised Sec. 317 and the some day be shown on tv and that a their negotiations for a station in Ta- new Sec. 508 of the Communications station should guard against paid men- for million. coma, Wash., about $1.5 Act by plugging any possible loopholes tions creeping into the film unan- The three officers cited have interests in the present rules. nounced. in the radio stations. Under the proposed rule, producers new The SEC, in a strong indictment, of tv film and those who hope their Language of the rule specifies charged the investment funds with "il- product may be shown on tv would also that tv licensees shall "exercise legal transactions" that attempted to have to spell out any payment they reasonable diligence" to determine evade commission registration require- receive from manufacturers whose whether its employees or "other per- ments. It also stated that Townsend products they show and identify the sons with whom it deals" in program- stockholder reports were "materially" sponsor. ming material have been paid for sup- false and misleading. The SEC order A conference of the FCC, the Mo- plying product mention. If considera- asked the court to appoint receivers to tion Picture Assn. of America and the tion has been received, the station must prevent further violations of its rules Alliance of Television Film Producers make "an appropriate announcement." and to protect stockholders' invest- was held last September to work out Congress listed 27 examples of vio- ments. this issue (BROADCASTING, Sept. 26, lations or borderline cases regarding 1960). Sec. 317. In an attachment to the rule - Bill introduced allowing A "grandfather" clause covers film making, the FCC lists an additional produced before Sept. 13, 1960, the nine examples from its recent experi- duty -free foreign music effective date of the new section cover- ence. ing plugola. But the FCC warns that Comments are due June 12. A bill reportedly aimed at enabling a non -profit organization in Wisconsin to feed classical music recordings to chief engineers employed by stations channel case, tv allocations, the current a Fond du Lac radio station could open in non -metropolitan areas of less than commission interest in character quali- up a can of worms as far as American 50,000 population. fications, criteria in comparative cases musicians are concerned. The sweetener, in the form of an and economic impact of new stations The bill (HR 5856) would permit amendment accepted without debate in small markets. the duty-free importation of magnetic Wednesday, extended the exemption to The Detroit Law College dean said tape and other sound recordings of stations in metropolitan areas provided that "sooner or later the commission is music. Rep. William K. Van Pelt the communities involved have popula- going to have to start considering eco- (R -Wis.) introduced it at the request tions of less than 25,000 and are 40 nomic impact. If the present policy is of a constituent who had formed an miles from their area's principal city. continued, many stations no longer will organization to promote classical mu- The amendment was offered by Sen. be able to perform in the public serv- sic for radio. Eugene McCarthy (D- Minn.), who was ice." This policy, which requires a station protesting The constituent, he said, has ar- primarily concerned with four small a new station coming into its area ranged to obtain the recordings, at no Minnesota towns -Ely, Hibbing, Vir- to put its license on the charge, from groups abroad, and then ginia, and Eveleth. All are in what is line against the new applicant with the FCC choosing which is best, is to feed them to KFIZ Fond du Lac as technically a metropolitan area but none unfair a public service. However, the con- has a population of more than 18,000 and will result in nothing but harm to stituent feels he shouldn't have to pay and all are at least 66 miles from the the public, he stated. duty on the incoming foreign tapes area's principal city, Duluth. Mr. King said that most criteria used and records. A group of broadcasters from the in comparative cases are meaningless and inconsistent. He pointed out that The view that the bill represented towns, headed by Carl Bloomquist, own- a er many of the best stations are operated threat to American musicians was of WEVE Eveleth, asked Sen. McCar- ex- by absentee owners, newspaper owners pressed by a competent observer who thy to sponsor the amendment. or multiple owners, yet each classifica- said it might touch off an exodus by The House minimum -wage bill, tion can result in a comparative de- record makers. If they didn't have to passed last month, only exempts sta- merit. worry about tariff costs, he said, tions in non -metropolitan area commu- the The former commissioner, who left records makers would be tempted to nities of fewer than 50,000 population. the FCC March 2 when cut records abroad, where talent costs Newton N. Minow was less, and flood the American market Though out of FCC sworn in, is on leave as with them. dean of the Detroit College of Law. King continues crusade He will return to that post July 1. Senate minimum wage bill In his first public appearance since leaving the FCC, former Commissioner Government briefs... extends exemptions Charles H. King spoke before a seminar New translator forms New applica- of the Annenberg School of Communi- tion forms have been made available The minimum wage bill which swept cations, U. of Pennsylvania, April 20. by the FCC for use in applying for through the Senate April 20 contained Under the title, "Broadcasting and the vhf translator licenses. The revised ap- some sweetening for station owners in FCC," Mr. King again set forth his plications, Form 347, should be used sparsely settled areas. views that the commission is getting in- in all future filings and the commission As originally proposed the bill ex- volved in programming, a field it should asked that old forms be destroyed. Ap- empted from the overtime-coverage pro- eschew (BROADCASTING, March 6). plicants for uhf translator licenses will vision announcers, news editors and Mr. King also discussed the clear continue to use Form 344.

64 (GOVERNMENT) BROADCASTING, MAY 1, 1961 "Where there is no publicity, there is no justice. Publicity is the very soul

of justice" *-JEREMY BENTHAM

`As quoted by the court in Jerusalem after its observation or the Capital Cities equipment in operation.

Capital Cities Broadcasting Corporation salutes

The American Broadcasting Company The Columbia Broadcasting System The National Broad-

casting Company NTA Television Broadcasting Corporation United Press International Hearst

Metrotone News Cl Independent Television Corporation Associated Television Limited A.B.C.

Television Limited Associated Rediffusion Limited Granada TV Network Independent Television

News Limited British Commonwealth International Newsfilm Agency Nord -und Westdeutschen

Rundfunkverbandes Praesens -Film, A.G., who have joined with us to make possible the videotape record exactly as it occurs -in the courtroom in Jerusalem -of the historic trial of Adolf Eichmann.

for CAPITAL CITIES BROADCASTING CORPORATION

Milton A. Fruchtman PRODUCER Leo Hurwitz DIRECTOR

BROADCASTING, IAay 1, 11161 65 PROGRAMMING

until the contract expires at the end A COMPLETED FORWARD PASS of the 1964 season. Last week's deal, announced jointly National Football League and CBS -TV sign by William C. MacPhail, vice president, CBS-TV Sports, and Pete Rozelle, NFL $9.3 million two -year package contract commissioner, had been in the wind for The National Football League and than $332,000 to each of the 14 teams. some time, but fear that such a plan CBS -TV combined their talents to pro- Last year's figures, negotiated by the in- would be challenged by the Justice Dept. duce pro football's greatest scoring play dividual teams, ranged from a mere for possible antitrust violations pre- -a $9.3 million two -year "package" $75,000 received by the Western Div. vented it from becoming reality any contract for the television rights of the champion Green Bay Packers to the sooner. league's 98 -game regular season sched- $225,000 deal of the Pittsburgh Steelers. Paradoxically, the NFL deal likely ule. It follows the precedent established Last year's AFL -ABC pact awarded will reap rewards for the American last year by the rival American Football $185,000 to each of that league's eight League, too. According to Commission- League and ABC-TV, calling for more clubs. Joe Foss, AFL commissioner, re- er Foss, "An NFL package might en- than $11 million over a five year period. ports that under an escalator plan each hance our bargaining position by free- Financially, the NFL package means team will receive about $205,000 in ing another network (NBC-TV which $4,650,000 per season or slightly more 1961 and more each succeeding season televised some NFL games) into the

Etv shows made available to commercial tv National Educational Television & ondarily with educational program- its latest annual report ended last Radio Center, New York, which cur- ming material. In the communities June 30, twenty-six communities or- rently is allied with a civic group that in which there is no educational tv dered 1,353 programs from 130 dif- has bid for the purchase of WNTA- outlet, the center makes its programs ferent series during that year. TV New York, is no stranger to available for presentation over com- Center programming is produced commercial television station pro- mercial tv stations, generally after by the various NET stations or out- gram requirements. the series have ended their cycles side production sources. A spokes- John F. White, president, empha- on etv outlets. man for NET said "the most popu- sized that although the center is not These commercial stations may lar" programs requested by commer- in the business of running stations, order any of 144 program series pro- cial stations within the last few it does assist educational tv stations duced for NET and its 50 affiliated months have been the following: initially and commercial stations sec- stations over the past five years. In Language and Linguistics, Language In Action, Opera For Today, Astron- omy For You, and The Written Word. A series that has won critical acclaim on etv stations and has been carried on a few commercial outlets is The Ragtime Era, which traces the development of this type of music from the 1890's to 1918. It is expected to be released generally to commercial stations shortly. The center endeavors to receive a commitment from a commercial station that the etv program will be scheduled in a satisfactory (rather than "fringe ") time period. For example, WOR -TV New York has been carrying The Ragtime Era on Saturdays, 8:30 -9 p.m. Center officials point out that up to 15 stations are carrying their programs at a given time. The availability of prints is one factor in lim- iting the number, and the popularity of a given program is another. Pro- grams usually are of half-hour length. Full details of the service to com- Ragtime pianist Max Morath takes Center, which is set for general re- mercial tv stations are available from his derby from Carol O'Kane during lease shortly to commercial tv sta- Donald Sandberg, director of dis- a scene from "The Ragtime Era," tions. The Center has 144 series tribution, Extended Services Plan, a 12- program series of the National available for tv outlets in commu- National Educational Television & Educational Television & Radio nities with no NET station. Radio Center, Ann Arbor, Mich.

86 BROADCASTING, MAY 1, 1961 bidding market for our product." Ridder Jr. of the St. Paul Dispatch and around the world, a net gain of 201 over Regional Schedules Voicing the Pioneer Press (Midwest Radio Tele- last year; and an increase in the number NFL viewpoint, Commissioner Rozelle vision Inc.) was elected first vice presi- of bureaus to 248, of which 144 are in said, "From a business standpoint, we dent; and Harold A. Fitzgerald of the this country; establishment of a com- found our previous television policy of Pontiac (Mich.) Press second vice mercial film division in conjunction with individual club negotiations to be un- president; Harry T. Montgomery, sec- the 20th Century -Fox Corp., and intro- workable. A majority of our teams retary (succeeding Lloyd Stratton, reduction of UPI services to almost every faced the imminent prospect that tele- tiring), and Robert R. Booth re -elected new independent country created dur- vision coverage of their road games treasurer. ing the year, which expanded the wire would be discontinued." CBS -TV will Four AP members were elected to service's news and pictorial reports to televise seven games each weekend on the board and two re- elected. Elected a record 103 countries and territories. a regional basis. In addition, there were Harry F. Byrd Jr., Winchester will be national telecasts on Thanks- (Va.) Evening Star; Wright Bryan, SAG warns against giving Day and the second and third Cleveland Plain Dealer; William Saturdays in December after the close Dwight, Holyoke (Mass.) Transcript- hiring non -members of the college football season. All tele- Telegram (WHYN- AM -FM -TV Spring- vised games will come to cities where field- Holyoke, Mass.); and Eugene C. The Screen Actors Guild last week the home team is on the road. Pulliam, Phoenix (Ariz.) Gazette notified producers of tv commercials The commissioner added that a game - (KOOL-AM -FM -TV Phoenix). Re- and the advertising agencies they are of- the -day plan, "which would generate elected were Mr. McKelway and Henry headed for trouble if they fail to abide substantially more television income for D. Bradley, St. Joseph (Mo.) Gazette by a provision of their contract which the league," was considered -and turned and Sunday News -Press. requires every performer used in com- down because it was not in the public mercials to be an SAG member in interest. good standing or, if he is not already Championship game and runner -up UPI executives hear a member, to join the guild within 30 game rights were not a part of the NFL - days of his first employment. CBS deal. That plum, earlier this year, about year's gains In a letter sent Tuesday to the full went to NBC -TV for $1.23 million, also list of signatories of the SAG's 1960 The 2,016 radio stations and 232 tv commercials contract and the advertis- a two year pact. The AFL package in- stations subscribing to the United Press chides its championship game. ing agencies who signed letters of International broadcast news service adherence, SAG warned that "certain were benefited by six major steps taken agencies" have "consistently failed" to 2,122 AP subscribers in the past year, UPI executives were check the SAG standing of performers told at their annual meeting in New they are considering employing and in 1960 set record York last week. said that the contract calls for mone- These were: inauguration of spot A record high of 2,122 domestic ra- tary damages for breach of contract. news audio reports direct from the scene After 1, dio and tv stations subscribed to the May SAG said, it "will file of fast -breaking major news events; claims Associated Press news service last year, for damages against the em- more newsfeatures, prepared well in ployer in the total of 2,042 in 1959, AP all cases of employment by 80 over advance to allow subscribers to tape and player members were told at their annual any in violation" of the con- plan programming; advance notice of tract. "Custom meeting held in New York last week. and practice of the special or seasonal material giving sub- industry The national radio networks of ten over many years," the guild scribers ample time to program, pro- wrote, "has established countries also became AP subscribers. the amount of mote and sell these newsfeatures; in- such damages Other claims: to be the guild initiation creased emphasis on in -depth and special fee and six months' AP world service is serving more dues." coverage; the addition of three broadcasters, newspapers, broadcasters new SAG said it keeps a file of all program features, Log Book, The Month who and other outlets than any single or- players have worked as non -mem- Ahead and Top Action Albums in an- bers ganization ever did. and who may not be employed Foreign photo distribution in- swer to subscriber station requests, and again unless they become SAG mem- utilization bers and creased faster than ever. of new wire transmission tech- of the current standing of all niques members. The A magnetic tape recorder to re- to save wire time and space. majority of producers and agencies ceive, store and retransmit photographs It was also disclosed that UPI now check on the status of prospective employees loss photographic qualities is uses almost 300 hours daily of "radio with the SAG without of before being tested. transmitter time" from 13 cities and that employing them and so avoid breach of contract A number of devices are in de- there is nowhere in the world that radio claims, SAG said, velopment which promise improved signals carrying UPI news cannot be but "certain agencies, through neglect or lack of knowledege, transmission and member reception of heard. have consistently failed to do news reports. The wire service's United Press Mo- so." It was noted AP 1960 revenues were vietone division reported that during More Warner Bros. post-'50s approximately $15 million greater than 1960 it initiated a general program of in 1950, over 60% growth. documentary material which was used Seven Arts Associated Corp. an- Other financial items mentioned: by various tv stations throughout the nounced last week that 41 additional 1960 operations resulted in a small ex- world. It was estimated that the divi- Warner Bros.' features produced during ccss of revenue over expenses, and pur- sion's production on the UN General or after 1950 will be released shortly chases of capital assets during the year Assembly was seen in 25 countries. An- to tv. Details on this second Seven totaled $306,223.19, all paid from AP other production, The Kennedy Story, Arts' package, called "Films of the 50's cash funds. was sold in 40 U.S. tv markets and also Volume II," will be disclosed during the Members re- elected Benjamin M. overseas. NAB convention in Washington next McKelway of the Washington Star Other UPI development of the last week. A group of 40 post -'50 Warner (WMAL - AM - FM - TV Washington, year included: continued growth of UPI features have been in release since last D. C., and WSVA- AM -FM -TV Har- to a point where it now serves directly October and have been sold in 74 mar- risonburg, Va.) president; Bernard H. a record total of 6,409 subscribers kets.

BROADCASTING, May 1, 1961 67 ized for each station subscriber, Mr. NTA, Desilu settle their differences Frank said. The service also includes a merchandising plan, "Operation Maxi- NTA BUYS SERIES AND PILOTS VALUED AT $8 MILLION mum Gain," which enables stations to The joint tv production agreement This is Alice (39); Walter Winchell get merchandise for prizes and premi- of Desilu Productions and National File (39 and Official Detective (39). ums at wholesale prices. Will Scott, Telefilm Assoc. has been terminated The pilot films are: You're Only executive vice president of Stars Inter- and NTA has purchased the Desilu Young Twice, The Last Marshall, The national, is executive producer of For - rights to six -half hour series and nine Wildcatters, Tonight in Havana, Rikki matic Radio; Royce Johnson is pro- pilot films valued at $8 million. The of the Island, The Silver Frame, Coun- ducer. price paid Desilu by NTA was not dis- try Doctor, Just Off Broadway and closed. It was also announced that all Dallas. With the series acquired from Film sales ... disputes between the companies have Desilu, NTA's film library now includes Big Time Wrestling (Barnett-Doyle): been resolved. Desilu had filed suites more than 40 program series. NTA Sold to WBAY -TV Green Bay, Wis., against NTA for each of the six series, also distributes feature films to tv from and WJBF-TV Augusta, Ga. charging that NTA had failed to make a library of over 700 motion pictures residual payments agreed to, seeking produced by 20th Century -Fox, Stan- Mantovani (NTA) : Sold to WMTW- money damages and an injunction to ley Kramer, Sir Alexander Korda and TV Poland Spring, Me.; WLBZ -TV stop NTA from selling the series to J. Arthur Rank, plus other features and Bangor, Me.; KOLD -TV Tucson; additional stations (BROADCASTING, short subjects. KTHV (TV) Little Rock; KCOP (TV) March 6). Los Angeles; KOA -TV Denver; WFLA- The six half-hour series to which Public affairs rewards TV Tampa; KTVH (TV) Wichita; NTA now assumes full ownership are: WDSU -TV New Orleans; KROC -TV U. S. Marshall (78 episodes); Sheriff are many, says WIP -FM Rochester, Minn.; WLBT (TV) Jack- of Cochise (78); Grand Jury, (39); WIP -FM Philadelphia believes pub- son, Miss.; WTOK -TV Meridian, Miss.; -TV Kansas lic affairs programming can be done WDAF City; KGHL-TV Billings; WNTA -TV New York; satisfactorily on a wide scale -and has WHIO Dayton, the goods to prove it. -TV Ohio; KVOO -TV To date, WIP -FM has broadcast Tulsa; KOIN -TV Portland, Ore.; Here are the next 10 days of network KTSM -TV El Paso, and KCTV (TV) color shows (all times are EDT). every session of the U.N. General As- sembly and Security Council since Sep- San Angelo, Tex. Now in 21 markets. NBC -TV tember 1960, a total of 1,100 hours. King of Diamonds (Ziv -UA) : Sold May 1 -5. 8 -10 (6-6:30 a.m.) Continental The fm station estimates it currently to Kroger Co. for WDAF -TV Kansas Classroom (modern chemistry). sust. devotes 50 hours a week to on -the- City, WHIO -TV Dayton, Ohio, and May 1 -5. 8 -10 (6:3D-7 a.m.) Continental spot coverage of important national WCPO -TV Cincinnati; and to Max Classroom (contemporary math) lust and international news events. May 1-5 8-10 (10:30.11 a.m.) Play Your Factor Inc. for KONA (TV) Honolulu. Hunch, Dart. WIP -FM also carries all President Also sold to these stations: WHDH -TV re- May 1 -5. 8-10 (11-11:30 a.m.) The Price Kennedy's news conferences and Boston; KABC -TV Los Angeles; Is Right. part. cently arranged for daily coverage of WJBK -TV Detroit; KTVK (TV) May 1 -5 8 -10 (12:30-12:55 p.m.) It the Eichmann trial. Phoenix; KBOI -TV Boise, Idaho; KOA- Could Be You, part. General Manager Harvey Glascock TV Denver; KERO -TV Bakersfield, May 1 -5. 8 -10 (2.2:30 p.m.) The Jan says that coverage of these events is Calif.; KLAS -TV Las Vegas; KVAL- Murray Show, part. costly, but chalks off some of the price TV Eugene, Ore.; WGR -TV Buffalo; May 1-4. 8 -10 (11:15 p.m.-1 a.m.) The to WIP -AM which also uses the on -the- Jack Paar Show, part. WFGA -TV Jacksonville; WTVH (TV) spot news. Moreover, the friends WIP- Peoria; WTVP (TV) Decatur; WALB- May 1, 8 (9:30-10 p.m.) Concentration, FM is winning, the good will it's cre- P. Lorillard through Lennen & Newell. TV Albany, Ga.; WJHP-TV Panama ating and it offers peo- May 3, 10 (8:30-9 p.m.) The Price opportunities City, Fla.; WAVY -TV Norfolk, and ple to hear history in the making more Is Right, Lever through 0gilvy, Benson & WCSH -TV Portland, Me.; WFLA -TV Mather: Speidel through Norman, Craig & than offsets the cost, the station says. Tampa; WGN-TV Chicago; KCPX -TV Kummel. And it plans mire programming along Salt Lake City; WBTV (TV) Charlotte, May 3. 10 (9.10 p.m.) Perry Como's this line. N. C.; WBRE -TV Scranton-Wilkes Kraft Music Hall, Kraft through J. Walter Thompson. Barre, Pa.; WTVY (TV) Dothan, Ala.; production WFMJ -TV Ohio; WCCO- May 4. 11 (9:30-10 p.m.) The Ford Program firm Youngstown, Show, Ford through J. Walter Thompson. TV Minneapolis -St. Paul; WLAC -TV May 5 (8:30 -10 p.m.) The Hallmark Hall for `top 40' stations Nashville; KCRA -TV Sacramento; of Fame, Hallmark through Foote, Cone & program service for "top 40" KRDO -TV Colorado Springs, Colo.; Belding. A new radio stations, Formatic Radio, has been WTVM (TV) Columbus, Ga.; KHQ- May 6 (10-10:30 a.m.) The Shari Lewis announced by Peter Frank, president, TV Spokane, and KOGO -TV San Show, Nabisco through Kenyon & Eck- hardt. Peter Frank Organization. Formatic is Diego. Now in 83 markets. May 6 (10:30-11 a.m.) King Leonardo being produced by Stars International the : and Films of '50's (Seven Arts) Sold His Short Subjects, General Mills and distributed by Richard H. Ullman KOLD- through Dancer -Fitzgerald- Sample. to WRAL -TV Raleigh, N. C.; Inc. TV Tucson; KRDO -TV Colorado May 6 (7:30-8:30 p.m.) Bonanza, RCA and production Formatic program Springs, Colo., and WWL -TV New Or- through J. Walter Thompson. of a aids include 192 arrangements leans. Now in 74 markets. May 7 (6-6:30 p.m.) Meet the Press, program co-op. special theme; station ID and jingles; punctuators, bridges, separators, Consult Dr. Brothers (ABC Films): May 7 (7 -8 p.m.) The Shirley Temple pows and cues: musical beds for Sold to WBKB (TV) Chicago; WW1 - Show, Nabisco through Kenyon & Eck- stings. hardt. newscasts, weathercasts and sportscasts; TV Detroit; KSD -TV St. Louis; WEWS May 7 (9-10 p.m.) The Chevy Show, news bulletin introductions, comedy (TV) Cleveland; KPRC -TV Houston; Chevrolet through Campbell -Ewald. wild tracks and new hi -fi sound effects. WTVJ (TV) Miami; WISN -TV Mil- Many of these features will be custom- waukee; WDSU-TV New Orleans;

68 (PROGRAMMING) BROADCASTING, MAY 1, 1861 11011111E11 Power met power when WBEN -TV - - the most powerful selling medium in sight and sound on the Niagara Frontier - - focused its cameras on the Niagara Power project dedication, the most powerful hydroelectric complex in the Western World. Since 1948 more than two million Western New Yorkers have depended on WBEN -TV for continuing public- service coverage. This up- to- the-minute, on- the -spot reporting has built tremendous loyalty and confidence. There's power in this trust - - power that moves merchandise, sells services and products. It compares with the power that this $720,000,000 project - - equal to the output of all the TVA hydroelectric dams - - will generate for area industry.

Niagara Power is bringing new growth, expansion, jobs - - new families, new thousands into the market place. WBEN -TV power brings your message to them with vigor and impact - - another powerful reason why your TV dollars count for more - - on Channel Four.

National Representatives: Harrington, Righter and Parsons WBEN-TV CH. CBS in Buffalo The Buffalo Evening News Station

BROADCASTING, May 1, 1961 69 WBAP -TV Dallas -Fort Worth; WGR- tape (in English) concerning the most TV Buffalo; KOMO -TV Seattle; KSTP- Doc deus ex machina significant news from Yokohama, Japan TV Minneapolis; KGNC -TV Amarillo, and the Far East. KOGO will recipro- Tex.; WTAR -TV Norfolk; WAFB -TV A tip to program producers on cate with a similar roundup. The un- Baton Rouge, and KRNT -TV Des one way to substitute new actors usual exchange plan actually had its Moines. in a tv series: the initial episode origin back in 1957 when San Diego of a new half -hour NBC -TV se- and Yokohama became "sister cities" ries, Some Like It Hot, will pre- under President Eisenhower's "People Tape, film firms join sent Jack Lemmon and Tony to People" program. It became reality Curtis in the roles they portrayed early this year when Kotaro Wakamiya, creative, sales work in the motion picture of the sanie managing director of Radio Kanto, vis- Videotape Productions of New York name. But since they are replaced ited the U. S. on a State Dept. cultural Inc., and Robert Lawrence Productions after the first program, they visit exchange and worked out the agreement Inc., New York, will try a "mixed a plastic surgeon, who alters their with William E. Goetze, KOGO's gen- marriage" of their respective tape and identity, and voila! in subsequent eral manager. film services. In a joint announcement episodes, Jack Lemmon gives way New last week, the companies said they to Vic Damone and Tony Curtis N EA series The National Edu- cation Assn. will cooperate to complement each's to actor -comedian Dick Patterson. has prepared a series of 15 half -hour films, activities in tape and film. The date and time for the series Parents Ask About School, for distribution among local Creative and sales executives of the will be announced later by NBC - tv stations. programs two companies already are meeting at TV. The series will be produced The consist of seven question -and- each other's centers for by Mirisch Video in association answer shows and eight production dealing indoctrination in the two methods of with Ziv- United Artists. with current school problems production. Clients of both companies such as discipline and the talented child. now are offered a tape and film service Alcoa and Astaire Alcoa Co., Pitts- based on "one -stop shopping." In- Roos, on NBC -TV's Dow Hour of burgh, has announced it has signed stead of making separate negotiations Great Mysteries, and (best half -hour Fred Astaire as host and sometimes for a taped commercial that requires television) "The Day of the Bullet," by star of its new Aicoa Premiere series a filmed insert, the client can arrange Bill Ballinger, on CBS -TV's Alfred which debuts on ABC -TV Tue., Oct. for both services through a single cre- Hitchcock Presents. 10, 10 p.m. (NYT). The series, being ative group and sales force. produced by Revue Studios, Hollywood, MCA earnings John B. Lanigan, vice president and up MCA Inc. reported will have no set format and will be general manager that unaudited net income of Videotape Produc- after taxes composed of an equal number of half - tions of New York, explained the co- for the first quarter of 1961 amounted hour and hour long programs. operative venture is not a merger, but to $3,455,000, as compared with $2,- an agreement in "good faith." Mr. 019,553 for the corresponding period A series grows in Brooklyn A new Lanigan called the move a "business- last year. Net income was 50 cents per half -hour adventure series spotlighting getting device" which will provide an share for the 1961 quarter and 41 the history of the borough of Brooklyn economical way for a client to receive cents a share for the 1960 period. is being prepared by Industrials Illus- broader service. The association of trated Inc., New York, a producer of Foreign the two creative staffs is expected to press show Viewers are fa- industrial motion pictures and tv film miliar help develop new production tech- with how the U. S. press covers commercials and documentaries. Bern niques for tv commercials. Mr. Lan- the news, but what about the foreign Robertson, director and producer for press? To fill this igan said executives of the companies communication gap, Industrials Illustrated, is using the files WBKB were "highly enthusiastic" at their (TV) Chicago begins a new of the late Brooklyn Eagle to document first joint meeting, where many new public affairs series May 7 in the Sun- stories for the film series, including production ideas were proposed. The day 4 -4:30 p.m. period titled Press In- episodes on the building of the Brooklyn ternationale. arrangement will function at the execu- Bob Lewandowski and Bridge, the exploits of Murder Inc. and Richard Applegate will present tive level only with no interchange of foreign the departure of the Dodgers. An ini- journalists in panel discussions. union personnel. tial 13-episode series is planned. Back- Old films, new films Rights to all ground footage for the series currently Program notes... United Artists film footage for use on is being shot. Lasker awards CBS -TV and KCRA- the new Play It For Laughs panel pro- TV Sacramento are recipients of the gram have been acquired by the pro- Disney shows profit again 1961 Albert Lasker Medical Journalism ducer, Scherson Productions. Four to A net profit of $669,982 taxes Awards for tv. Presentation will be six three -minute sequences of old, new after for the six months ended April 1, 1961, made at a May 4 luncheon in New and unreleased United Artists film will was earned by Walt Disney Produc- York. CBS -TV was cited for "Biog- be screened silently during each half - tions, according to Roy O. Disney, raphy of a Cancer" on CBS Reports hour program with panel members be- president. For the same period of 1960, KCRA -TV, an NBC -TV affiliate, won ing called upon to "caption" each film the company showed a loss of $90,485. for its Face of Despair program on segment. The panel will consist of such Per share earnings for the first half of care of the mentally ill, broadcast last personalities as Orson Bean, Milt fiscal 1961 are $0.41, compared to a October. Kamen, John Zacherly, Sandy Becker, Howard Morris and Carol Burnett. It loss of $0.06 per share for the first MWA awards Mystery Writers of is a probable summer entry on CBS - half of 1960. Gross income was up America Inc., N. Y., presented `Ed- TV, according to the producer. from $20,909,602 for 26 weeks ended gar" awards for outstanding mystery April 2, 1960 to $23,065,753 for the writing for television at the group's Exchange KOGO San Diego and half -year ended April 1, 1961, due 16th annual Edgar Allan Poe awards JORF, Radio Kanto, Yokohama, Ja- chiefly to a $2.4 million increase in in- dinner in New York April 21. Tv win- pan, have devised an international news come from film rentals. Tv income ners were: (best hour television) "The exchange. Each week JORF will send was off slightly (from $2,894,843 to Case of the Burning Court," by Kelley KOGO's news department a five-minute $2,810,133).

70 (PROGRAMMING) BROADCASTING, MAY 1, 1961 soars KETV to New Heights in Rich Omaha Market! BREAKS RECORD for Nighttime Homes Delivered! Omaha's ARB reports KETV wins the largest average number of homes ever reached by an Omaha station in prime Best Movie Station! evening time. For 18 consecutive surveys, dating from NEBRASKA IOWA HOMES the beginning of four -week surveys by STATION 6:00 P.M. TO MIDNIGHT ARB, KETV has been preferred over- KETV whelmingly by Omaha's night- 50,100 audience. ARB Station Y 39,700 time movie the 10:15 p.m. Station Z 45,400 credits "Movie Masterpiece" No other Omaha station ever series with a weekly attained such a big lead over a average of 30,411 more than 1 0% runner -up: homes. Nielsen's ahead of Station Z... latest, shows more than 26% in front even more of Station Y! homes - 31,797! Omaha's Largest Adult Station Share Now advertisers can reach the biggest share of Omaha's of Audience women viewers in the 4 :0 0 to 5:45 p.m. weekday time period Both DAY and NIGHT at economical daytime prices on 9:00 a.m. to Midnight KETV's "Early Show," featuring now! movies selected from Omaha's KETV 34.8 largest and finest collection! Station Y 32.3 These great films deliver Station Z 33.5 3 1 times as many women as Station Y in the same time segment and over Source: 2 and one -third as many as Station Z, says ARB.

Put your minutes and 20s on the station ARB and Omahans prefer! Nielsen, March, 1961 Ben H. Cowdery, President Eugene S. Thomas, V. P. and Omaha Gen. Mgr.

BROADCASTING, OMAHA May WORLD-HERALD 1, 1961 STATION ABC TELEVISION NETWORK

71 EQUIPMENT & ENGINEERING

Electronics Inc., Cedar Grove, N.J. Study shows 41% of fm stations plan stereo The $286.400 contract is for a four - ANOTHER 45% HAVEN'T MADE UP THEIR MINDS YET channel system, including videotape recording, motion picture, slide presenta- Two out of every five fm stations 73.5% reported this type of multiplex tion and intercommunication facilities (41.8 %) plan to program multiplex fm broadcasting is producing a profit. between viewing and briefing sets and stereo while 45.7% haven't decided, ac- Of the 212 reporting stations, 32.6% re- between viewing sets. It covers five cording to a survey conducted by Nation- port they are engaging in multiplex sub - monitors in five locations. The system al Assn. of Fm Broadcasters, headed by channel activities. will be made safe from security leaks Fred Rabell, KITT (FM) San Diego. Seven out of ten (69.7 %) of respond- by an interlocking audio and video di- The first results of a five -page ques- ing fm stations said they needed less rect current circuit which prevents un- tionnaire covering many phases of fm than two years to get into the black and authorized monitor operation. broadcasting are being tabulated by 40.9% of those in the black lost less John B. Knight Co., which conducted than $20,000 before getting out of red Electronics groups plan the study for NAFMB. Final results, ink. based on returns from 212 fm stations, Results showed that 43% of respond- over -all advisory unit will be published in booklet form for ing fm outlets have a national sales rep- An effort to find areas of agreement distribution at NAFMB's May 6 -7 con- resentative; 45.9% report they received and cooperation among all the segments vention in conjunction with the NAB less than 10% of their business through of the electronics manufacturing, dis- Washington convention. advertising agencies; 67.7% said over tributing and servicing fields will be The NAFMB study shows that only 90% of their business comes from local made at a meeting in Chicago May 18. of fm broad- one out of eight (12.5 %) advertisers; 91.7% limit spots to four to The hope is for formation of an over- multiplex casters was not planning eight per hour. all advisory group to consult on com- stereo service at the time of the survey, mon problems such as intra- industry conducted just prior to the FCC's ap- Briefing in color tv relations and legislation. The proposed -Zenith fm proval of a General Electric advisory group would function apart stereo multiplex system. A new dimension will be used for from Electronic Industries Assn., Wash- On profits, 27.3% of the stations re- briefing sessions at U. S. Air Force ington, but would include representation ported they earned a profit on air time headquarters at the Pentagon in Wash- from EIA members. sales alone. Of those operating back- ington. A closed circuit color tv sys- The Chicago meeting was called by is being installed by -Video ground music or storecasting services, tem Foto Mauro E. Schifino, president of the Na- tional Electronic Distributors Assn., and Frank J. Moch, executive director of the National Alliance of Television- Electronics Service Assns. The temporary chairman for the conference is S. I. Neiman, executive director of the Elec- tronics Information Bureau, Chicago. Invitations have been sent to some twc dozen persons prominent in their field: of electronics. The categories include servicing, parts distribution, set manufacture, factory service, representation set distribution, retailing, parts supply technical publishing, sales management and specialized fields. Messrs. Schifinc and Moch said the meeting will be the first among all segments of the industry from manufacturer to the consumer. Technical topics... THIS IS I 7 NO, "KNOE-LAND Pocket check list Tower Construe- (embracing industrial, progressive North Louisiana, South Arkansas, tion Co., Sioux West Mississippi) City, Iowa, is offerint free a pocket -size JUST LOOK AT THIS MARKET DATA check list for towel inspection and maintenance. Population 1,520,100 Drug Sales $ 40,355,000 The book. Households 423,600 Automotive Sales $ 299,539,000 let explains what to look for and step: Consumer Spendable Income General Merchandise $ 148,789,000 necessary to correct defects from weath $1,761,169,000 Total Retail Sales $1,286,255,000 ering, storms and normal aging. Writc Food Sales $ 300,486,000 Tower at 2700 Hawkeye Drive. KNOE -TV AVERAGES 71% SHARE OF AUDIENCE According to November 1960 ARB we average 71% share of audience from Sarnoff grants RCA has award- 9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area. ed David Sarnoff Fellowships to 1( company employes. The grants includc KNOE -TV C B S A B C full tuition and fees plus a book allow- Channel 8 A James A. Noe Station ance, a stipend of $2,500 to $4,000 de- Monroe, Louisiana Represented by pending upon marital status, and $1,00C as The only commercial TV station licensed to H -R Television, Inc. an unrestricted gift to the university Monroe. attended by the Fellow. Appointments Photo: The Magnolia Trailer Manufacturing Company, Vicksburg, Mississippi. are for one academic year.

72 BROADCASTING, MAY 1, 1981 now editing's easier than ever... on SCOTCH BRAND Live -Action Video Tape

Fast -moving technological advances, and the growth of creative are then played back for mixing onto a final composite tape, talent trained to "think tape" is fast making video tape editing with titles, wipes, and optical transitions interposed. This brings a matter of routine! a new measure of control to the making of the commercial. These recent editing developments have made "SCOTCH" BRAND Difficult product shots can be stored for later use. Scenes can Video Tape a really versatile medium for your commercials: be lifted to make different versions. Scenes can be shortened or The use of multiple cameras for instantaneous, on- the-spot lengthened, transposed or eliminated. editing ... New improved, time -saving direct -cutting and splic- Today's advances in editing make even more attractive the other ing methods ... Gen -lock mixing of film and tape, live and tape, advantages of video tape. Playback is immediate, mistakes are etc.... and scene -by- scene, out -of- sequence shooting and editing remedied at once by retake. The picture is "live" in quality. such as the film producer has long wished for. Special effects are created electronically -no lab work or wait- Other editing techniques permit one camera to shoot the whole ing. Next TV storyboard comes along, send it to your local tape commercial, scene by scene, in any order. Perfection of each house for an analysis and bid that will surprise you. Send for scene is achieved, including the product "beauty shots" that the new FREE brochure, "Techniques of Editing Video Tape." require critical lighting and camera work. The best takes of all Minnesota Mining and Manufacturing Company, Box 3500, scenes are electronically edited onto "A" and "B" rolls. Rolls SI. Paul 6. Minnesota.

"SCOTCH" is n rogialerrd trademark of 3M Company. 3)1961, 3M Co. MIMM[nOrM[v[Nr[, .rM," THE xtur,oa,oMxrcr.a

BROADCASTING, May 1, 1961 73 INTERNATIONAL

CKMI -TV Quebec City, Que., were the Inter -American group meets May 1 -4 best since the stations went on the air. 140 DELEGATES ALSO WILL ATTEND NAB CONVENTION Famous Players Canadian Corp. owns 50% in these three tv stations. The Broadcasters from both continents American broadcasters at a luncheon corporation also operates 298 theatres of the Western Hemisphere will meet of the Assn. for Professional Broad- and 42 drive -in theatres in Canada out in Washington May 5 -7 at the conven- casting Education. The speaker will be of 1,447 motion -picture theatres and tion of the Inter-American Assn. of Goar Mestre, whose CMQ radio -tv 232 drive -in theatres in Canada. Net Broadcasters. About 140 delegates are properties in Havana were seized by profit dropped about 17.7% to $1,857,- expected at IAAB meetings and the the Castro government. 251, equal to $1.07 per share. NAB convention May 7 -10. The May 7 agenda includes discus- The IAAB directive council meets sion groups, winding up with a Cosmos Britain to tax May 1 -4 with the Ambassador Hotel Club banquet to be addressed by Robert as headquarters. W. Sarnoff, NBC board chairman. tv advertising General assembly events open with Herbert E. Evans, president of The British government last week a May 4 evening reception at the Pan - Peoples Broadcasting Co., is NAB rep- announced it was assessing a 10% tax American Union with the Organization resentative on IAAB and a member of on television advertising, a move that of American States as host. Dr. Josea the directive council. has led to widespread protest among Moral, OAS secretary -general, pre- British admen. sides. Famous Players' profits drop Effective today (Monday), the new Assembly programming opens May tax reportedly will produce revenue of 5 with an address by Dr. Raul Fon- The annual report of Famous Players $19.6 million this year and $23 million taina, Uruguay, IAAB president. Com- Canadian Corporation, Toronto, sub- in the full calendar year. The new duty missioner Rosel Hyde of the FCC will sidiary of Paramount Pictures Inc., did will be applied before agency commis- discuss hemispheric broadcast problems. not report on the earnings of its Trans- sions are deducted. All assembly sessions will be at the Canada Telemeter operation at Etobi- According to R. A. Bevan, president National Housing Center. General dis- coke, in suburban Toronto. The annual of the Institute of Practitioners in Ad- cussions are planned the afternoon of report showed that a decline in earn- vertising, it is not known whether the May 5, with a reception following at ings was attributed to absorbing prelim- tax will be passed onto advertisers or the State Dept. inary expenses and operating losses of absorbed by the program companies Speakers May 6 include Donald W. the Telemeter system, which began op- which produce tv programs and sell Coyle, president of ABC International eration in February 1960. It showed time to advertisers. Television Inc., and Jinx Falkenberg that operating results of CKCO -TV Mr. Bevan said, "We believe that this (Mrs. Tex McCrary). Delegates join Kitchener, Ont., and CFCM -TV and tax should properly be borne by the program companies themselves and not be passed on to industry." The program companies take the view that the VOA's role in Cuban crisis tax should be passed on to the adver- Some hours after anti -Castro rebels The expansion of VOA Spanish - tisers. landed on the beaches of Cuba, on language broadcasts to Latin America Chancellor Selwyn Lloyd, who made April 17, cots were moved into the has long been sought by some in the original announcement in his budget Spanish -language Latin American sec- Washington. Sen. Alexander Wiley message last week, said in a television tion of the Voice of America, in (R- Wis.), ranking minority member interview that he assumed the tax would Washington. With their broadcast day of the Senate Foreign Relations Com- he passed on to consumers. increased from two hours (one hour mittee, has observed that the Soviet of original material, one hour repeat) bloc broadcasts a total of 174 hours Bids for Wales tv area to 19, the section's 16 employes would weekly to Latin America in both to be last in Britain have to catch their sleep between Spanish and Portugese. The Voice Applications for the commercial tv duties. still isn't broadcasting in Portugese, contract for west and northwest Wales For five days the section broadcast Brazil's native tongue. have been invited by Sir Robert Fra- news, commentary, features and But in addition to its shortwave ser, director -general of the Independ- music, and extensive coverage of the Spanish- language programs, the Voice ent Television Authority, the official Cuban debate in the United Nations. normally broadcasts 8 hours and 45 transmitter -owning body which answers It was VOA's most exhaustive effort minutes daily in English directly to only to the Postmaster-General. in recent years to get the United Latin America. It also prepares Span- This will be the 13th and last con- States' message across to Latin ish-language program tapes for distri- tract under the present ITV system in America. bution to 1,500 radio stations in Britain and is for an area with less When the UN session ended Sat- Latin America. These activities are than a half -million population. urday, April 22, the special program- continuing. Closing date for applications is May ming was cut back to ll hours a There was no indication at week's 19 and transmissions are expected to day. This schedule was being main- end how long the VOA will maintain begin early in 1962. tained at week's end. its present schedule of Spanish-lan- TWW, commercial tv contractors The news and commentaries stress guage broadcasts to Latin America. for South Wales is almost certain to be official pronouncements. "Specula- A spokesman indicated that the ex- among the applicants. Last August, tion," such as reports concerning the panded schedule is temporary and soon after the creation of the last area Central Intelligence Agency's role in that the number of hours "will he was announced, TWW's chairman, the abortive invasion, is avoided, ac- dropping down" as developments per- Lord Derby, said his company would cording to a VOA official. mit. sponsor an application when the contract was advertised.

74 BROADCASTING, MAY 1, 1961 * "... To Serve with Vigor the Needs and Welfare of South Florida

and our Country . . -from management creed announced when WCKT took the air Sunday, July 29, 1956

"Be it known that the George Foster Peabody Broadcasting Award has been presented to WCKT, Miami, Florida for superior locally produced programming with this citation." April 18, 1961:

For Responsible Leadership and Public Service ..."

6 4 4...r."4:).4-91- ; -,y G-. 4JZA ; - Chairman Dean of Henry W. Grady of School of Journalism, Peabody Board %y+ University of Georgia

Gratefully Acknowledged by BISCAYNE TELEVISION CORPORATION WCKT WCKR -AM -FM "I'm a -...... ,+.....m twenty -year man, ,,,,r myself... C. ---....,.....^..,

,.... Be`,uaee..re.u ..-.:...c-...------..wr<-A.M---. ~`- ~ ve using Payroll Savings been the Plan since we first put it in." "Twenty years ago I had the best intentions and the worst P performance on thrift you ever saw. I was always starting i regular savings, next payday. Then I signed up for our company plan for buying U. S. Savings Bonds on systematic deductions and things really began to happen. For a man like me the savings allocation has to be taken out first, and our Plan does just that. Like so many of our people around here, I've stayed right with the Plan since the day we set it up.'! If your company now has the Payroll Savings Plan in operation, you will find you can increase the percentage of employee participation by reminding every member of your staff that this well- proved method of automatic saving is available. If you do not now have the Plan, contact your State Savings Bonds Director and get his experienced cooperation in getting a Payroll Savings invitation to each ' employee.

I L

\-z!' ._-;í _.., , i' ___"1,.. --. ` /r -.ÿ f ` T e t t ? . -^. `-Eÿ r:- y ,`_

r NOW! U. S. SAVINGS BONDS EARN 33/4 %p L_ J

Contributed as a public service by WO BROADCASTING THE BUSINESSWEEKLV OF TELEVISION AND RADIO

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Advance report on people, places, events at NAB convention NAB's 39th annual convention will to stage an NAB Fm Day Program. Two major awards will be presented be held May 7 -10 in Washington, the Last year's FM Day program filled a at the convention. The NAB Distin- control point for the new legislative large auditorium to the overflow point. guished Service Award will be given and regulatory moves that are re-shap- The NAB agenda includes a special Judge Justin Miller, who headed the ing American industry, particularly the feature -"What Young & Rubicam association in the 1945 -51 period. broadcasting industry. Has Discovered About Fm," presented Raymond F. Guy, NBC, will receive A series of important addresses by by Raymond E. Jones Jr., and Dr. the annual NAB Engineering Award. a group of speakers featuring Presi- Frank Mayans Jr., of the agency. This Co- chairmen of the NAB conven- dent John F. Kennedy, FCC Chair- will include a report on the biggest tion are Merrill Lindsay, WSOY-AM- man Newton N. Minow and the new fm account in history, a Chrysler FM Decatur, El., and Dwight W. Mar- NAB president, LeRoy Collins, will Corp. campaign. tin, WAFB -TV Baton Rouge, La. discuss what's wrong with broadcast- Exhibits Equipment exhibits will Other members of the convention coming and what to do about it, with due open Sunday, May 7, at noon. The mittee are Campbell Arnoux, WTAR- attention to what's good in the indus- show will be the largest in NAB his- TV Norfolk, Va.; Thomas C. Bostic, try. tory. Tuesday afternoon has been left KIMA Yakima, Wash.; Henry B. The meetings will be divided around free for inspection of exhibits. Clay, KTHV (TV) Little Rock, Ark.; the Sheraton -Park and Shoreham Ho- The separate Engineering Confer- Robert T. Mason, WMRN Marion, tels. Exhibits are to be located in the ence (see page 82) will open May 8, Ohio; C. Wrede Petersmeyer, Corin- lower level of the Shoreham, includ- moving later in the morning into a thian Broadcasting Corp.; Odin S. ing garage space and a ballroom. general session with management- Ramsland, KDAL Duluth, Minn.; W. Satellite meetings and social events ownership delegates. This session is to D. Rogers, KDUB -TV Lubbock, Tex., will get under way Friday, May 5 be addressed by President John F. and Jack S. Younts, WEEB Southern (see detailed schedule page 80). Two Kennedy. Pines, N.C. groups have scheduled Saturday meetings-National Assn. of Fm Broad- casters, a fast -growing association de- Official, sidebar events page 78 voted to promotion of the fm medium, and Assn. for Professional Broadcast- `Where to find it' directory page 80 ing Education. Technical papers, agenda page NAFMB, headed by Fred Rabell, 82 KITT (FM) San Diego, Calif., will Major displays at exhibits page 90 conclude its program Sunday morning and join in the afternoon with NAB Registration: who'll attend page 110

BROADCASTING, May 1, 1961 77 ON TAP IN WASHINGTON O /jicial agenda and unofficial sessions. Engineering Conference agenda appears on page 82.

Management Conference Luncheon Presiding: Mer- rill Lindsay, WSOY Decatur, Ill., convention co- chair- man. 12:30 -2 p.m. Sheraton Hall, Sheraton -Park Hotel. Invocation: The Reverend Edward L. R. Elson, D.D., National Presbyterian Church, Washington. Introduction of the Speaker: Clair R. McCollough, Steinman Stations, Lancaster, Pa.; chairman, NAB Registration Shoreham Hotel, Saturday, May 6, 9 board of directors. a.m. -5 p.m.; Sunday, Monday, 7 a.m. -7 p.m.; Tuesday, Address: LeRoy Collins, president, NAB. 9 a.m. -5 p.m. Exhibits Exhibit Hall, Shoreham Hotel, Sunday, May Radio -Television Assembly Presiding: Mr. Martin. 7, 12 noon -7 p.m.; Monday, 9 a.m.-9 p.m.; Tuesday, 2:45 -5 p.m. Sheraton Hall, Sheraton -Park Hotel. 9 a.m. -7 p.m.; Wednesday, 9 a.m. -6 p.m. The Changing Community: Introduction-Richard M. Pack, vice president -programming, Westinghouse SUNDAY, May 7 Broadcasting Co. The Responsibility of Change: Donald H. McGannon, president, Westinghouse Broadcasting NAB Fm Day Program Presiding: Everett L. Dillard, Co.; The Great Debate, Part I: A dramatization based WASH (FM) Washington, D. C. on an essay by Dr. Bernard Berelson, director of applied 2:30 -5 p.m. West Ballroom, Shoreham Hotel social research, Columbia U. From Our Town to Megatown: An examination of The Changing Scene -(Time Waits For No Man!): our changing communities by Miss Anne X. Alpern, John F. Meagher, vice president for radio, NAB; Mr. attorney general of Pennsylvania; Dr. William Graham Dillard Cole, president, Lake Forest College; Dr. Frank Baxter, Together We Stand: The Philadelphia Story-Ray- professor of English, U. of Southern California; Profes- mond S. Green, WFLN -FM; The Kansas City Story- sor James A. (Dolf) Norton, professor of area develop- Chris Stolfa, KCMO -FM; The Houston Story -Dave ment, Case Institute of Technology; Russell Lynes, man- Morris, KQUE -FM. aging editor, Harper's Magazine. Chairman: Frank A Timely Decision-Why We Did What We Did Tooke, vice president, Westinghouse Broadcasting Co. When We Did It: Shill K. Evans, Jr.- WFBM -FM In- dianapolis. The Multiplexities of Multiplexing: Mr. Dillard; Max TUESDAY, May 9 Paglin, general counsel, FCC; Harold L. Kassens, chief, aural existing facilities branch, FCC; Ted Kenney, chief Radio Assembly Presiding: Mr. Meagher. engineer, KDKA Pittsburgh; Douglas Anello, chief 10 a.m. -12 noon Cotillion Room, Sheraton -Park Hotel. counsel, NAB; A. Prose Walker, manager of engineer- Opening remarks: Thomas C. Bostic, KIMA Yakima, ing, NAB; W. H. Beavbien, radio receiver dept., GE. Wash.; chairman, NAB radio board of directors. What Young & Rubicam Has Discovered About Fm: Speech: "Is There Too Much Good Humor on Raymond E. Jones Jr., coordinator, spot broadcast Radio ?" David J. Mahoney, president, Good Humor media; Dr. Frank Mayans Jr., vice president & associate Inc., New York City. director of research. Presentation: Kevin B. Sweeney, president, Radio Advertising Bureau; Miles David, and Patrick Rheaume. MONDAY, May 8 Television Assembly Presiding: Charles H. Tower, General Assembly Presiding: Dwight W. Martin, NAB television vice president. WAFB -TV Baton Rouge, La. 1961 convention co- 9:30 a.m. -12 noon Terrace Banquet Room; Shoreham chairman. Hotel. 10:30 -11:45 a.m. Sheraton Hall, Sheraton -Park Hotel Continental Breakfast Call to Order: LeRoy Collins, president, NAB. Tv Code Presentation: "Inside the Television Code" - Invocation: The Most Reverend Philip M. Hannan, E. K. Hartenbower, chairman, Tv Code Review Board; Auxiliary Bishop of Washington. Presentation of the Edward H. Bronson, director television code affairs; Colors: Joint Service Color Guard. National Anthem: Stockton Helffrich, director television code office, New U. S. Marine Band. York; Frank Morris, assistant director television code Welcome: Walter N. Tobriner, president, Board of affairs, Hollywood. Representative Film Clips. Commissioners, District of Columbia. The Tv Business Session: (Closed) Presentation of NAB Distinguished Service Award: Television Board Elections: Presiding - LeRoy To Justin Miller by Odin S. Ramsland, KDAL Duluth, Collins. Minn.; Chairman, 1961 Distinguished Service Award Music Licensing: Hamilton Shea, WSVA-TV Harri- Committee. sonburg, Va.; chairman, all- industry television station The President of the United States music license committee.

78 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 Management Conference Luncheon Presiding: Mr. Hotel. May 5 -8, assembly and convention, National Martin. Housing Center (1625 L St., N.W.). Starting with the 12 :30 -2 p.m. Sheraton Hall, Sheraton -Park Hotel. official opening of the NAB convention on Monday, Invocation: Rabbi Henry Segal, B'Nai Israel Congre- May 8, the delegates to the meetings of IAAB will gation, Washington. attend NAB sessions. Address: Newton N. Minow, chairman, FCC. FRIDAY, May 5 2 -5 p.m. No scheduled sessions. 4 -11 p.m. Assn. for Professional Broadcasting Edu- 5:30 p.m. Sheraton Hall, Sheraton -Park Hotel. cation, board of directors meeting. North Room, Shore- NAB Government Reception ham. 6 -7:30 p.m. board of directors dinner. Tamer- lane Room, Shoreham. WEDNESDAY, May 10 Labor Clinic (Closed session) Presiding: Ward L. SATURDAY, May 6 Quaal, WGN Chicago; chairman, NAB Labor Advisory 9 a.m. -9:30 p.m. Assn. for Professional Broadcasting Committee. Participants: Frank O'Connell, Olin Math- Education, membership meeting. North Room, Shore- ieson Chemical Corp., New York; Richard Freund, ham. 12 noon. Luncheon. 5:7 p.m. Reception. ABC; Mr. Quaal; James H. Hulbert, NAB; David L. 9:30 a.m. -5 p.m. National Assn. of Fm Broadcasters, Doughty, NAB. membership meeting. West Ballroom, Shoreham. 1 9 -10:15 a.m. Cotillion Room, Sheraton -Park Hotel. p.m. board of directors luncheon. Green Room, Shore- General Assembly (Management and Engineering ham. conferences). Presiding: Mr. Martin. 10:30 -11:45 a.m. Sheraton Hall, Sheraton -Park Hotel. SUNDAY, May 7 Panel Discussion, members of FCC: Newton N. 9:30 a.m. -12:30 p.m. Assn. of Maximum Service Minow, chairman; Rosel H. Hyde, Robert T. Bartley, Telecasters, membership meeting. Palladian Room, Robert E. Lee, T. A. M. Craven, Frederick W. Ford, Shoreham. John S. Cross. Moderator: Mr. McCollough. 9:30 a.m. -1 p.m. National Assn. of Fm Broadcasters, membership meeting. West Ballroom, Shoreham. Management Conference Luncheon Presiding: Mr. 10 a.m. -1 p.m. ABC Radio Affiliates, meeting. Bur- Lindsay. Invocation: Very B. Sayre Reverend Francis gundy Room, Sheraton -Park. Jr., Dean, Washington Cathedral. 12 noon -2 p.m. NBC -TV Affiliates, meeting. Cotillon 12:30 -2 p.m. Sheraton Hall, Sheraton -Park Hotel. Room, Sheraton -Park. Address: Abraham A. Ribicoff, Secretary, Health, 2 -5 p.m. ABC -TV Affiliates, presentation. Sheraton Education and Welfare. Hall, Sheraton -Park. Annual NAB Business Session 12:30 p.m. NAB Television Code Review Board, Radio Assembly luncheon. South Room, Shoreham. 2:30 Broadcast Pioneers, meeting. 2:30 -5 p.m. Cotillion Room, Sheraton -Park Hotel. p.m. membership West Burgundy Room, Sheraton -Park. A New Era in Radio Programming: Robert F. Hur- 4-6 p.m. Clear Channel Broadcasting Service, mem- leigh, president, MBS; Robert W. Whitney, executive bership meeting. Hamilton Room, Sheraton -Park. vice president, Mars Broadcasting Inc., Stamford, Conn. 4-6 p.m. Community Broadcasters Assn., meeting. The Radio Code -Who Needs It ?: Cliff Gill, KEZY Tamerlane Room, Shoreham. Anaheim, Calif.; Allan Bachman, National Better Busi- 5 -9 p.m. Indiana Broadcasters Assn., dinner. Conti- ness Bureau, New York; Leonard Matthews, Leo Bur- nental Room, Sheraton -Park. nett Co., Chicago; Adam Young, Adam Young Inc., 5:30 -7:30 p.m. ABC Reception. Sheraton Hall, Shera- New York; Robert M. Booth Jr., president, Federal ton -Park. Communications Bar Assn.; Charles M. Stone, NAB; Members of NAB Radio Code Board. MONDAY, May 8 Television Assembly Presiding: Mr. Tower. 8 a.m. NBC Radio Affiliates Executive Committee, 2:30 -5 p.m. Terrace Banquet Room, Shoreham Hotel. breakfast. Assembly Room, Sheraton -Park. Satellites and International Television: Jean Felker, 8:15 a.m. Tv Stations Inc., membership breakfast. AT &T. Continental Room, Sheraton -Park. First International Assembly, ATAS: Ed Sullivan. 8:30 a.m. Assn. of Maximum Service Telecasters, Television Information Office Presentation: "The Pub- board of directors breakfast. Club Room, Shoreham. lic Interest, Convenience and Necessity" -Introduction: 8:30 a.m. Daytime Broadcasters Assn., membership Willard E. Walbridge, KTRK -TV Houston, member, breakfast. Tamerlane Room, Shoreham. Television Information Committee; Louis Hausman, director, TIO; Roy Danish, assistant director, TIO. TUESDAY, May 9 Television Bureau of Advertising Presentation: "New 8 a.m. Quality Radio Group, breakfast. Hamilton Ways of Selling Television "-Norman E. Cash, presi- Room, Sheraton -Park. dent; William MacRae, director of station relations. 8 a.m. Wisconsin Broadcasters Assn., breakfast. Annual Convention Banquet Club Room, Shoreham. 7:30 p.m. Broadcast Pioneers, banquet. Cotillion 7:30 p.m. Sheraton Hall, Sheraton -Park Hotel. Room, Sheraton -Park.

Other related meetings WEDNESDAY, May 10 Inter-American Assn. of Broadcasters. May 2 -4, meet- 8 a.m. Society of Television Pioneers, breakfast. ing of board of directors, District Room, Mayflower West Burgundy Room, Sheraton -Park.

BROADCASTING, May 1, 1961 79 Pams Productions (SP) B -623 -5 Profit Programming .(SP) A-406-8 WHERE TO FIND IT Programatic Broadcasting Service (SP) B423-5 RCA Recorded Program Services (SU) D-204-6 Exhibits of equipment manufactur- the Shoreham, Sheraton -Park and other Record Source (SP) M-589-91 in the lower lobby Washington hotels are shown. Screen Gems (SP) C-440 ers will be located B- 520-22 Large directory boards in the Shore- SESAC Inc. (SP) Exhibition Hall at the Shoreham Hotel Seven Arts Assoc. Corp. (SP) C -240 during the NAB Washington conven- ham (SH) and Sheraton -Park (SP) lob- Sterling Television Sheraton Carlton tion. Exhibit space and/or the hospi- bies will show associate members' Telescript-CSP Unassigned tality suites assigned as of April 27 in suites. Television Personalities (SH) C -504 Richard H. Ullman, Inc. (SH) C -103 United Press Movietone (SP) A -200 NAB CONVENTION OFFICES General Electronic Labs. (SH) D 404-6 Videotape Productions of N. Y. Unassigned Gotham Audio Corp. (SP) B -223 -5 World Broadcasting System (SP) M- 689-91 Convention Manager (SH) F -1010 GPL Division -General Precision Unassigned Ziv- United Artists (SP) C -340 Everett E. Revercomb, secretary- treasurer Graham Sales Co. (SH) Space 25 -A Convention Program (SH) F -1012 RESEARCH ORGANIZATIONS Hughey & Phillips (SH) E -209 Howard H. Bell, vice president for industry American Research Bureau (SH) A -702 affairs Independent Television Corp. Unassigned International Business Machines (SH) Space 37 -A The Pulse Inc. (SP) F-140-41 Engineering Conference (SH) F -1009 ITA Electronics Corp. (SH) G -309 A. C. Nielsen Co. (SP) A -100 A. Prose Walker, manager Kahn Research Labs. Space 44 Convention Exhibits (SH) Exhibit Hall STATION REPRESENTATIVES Klieg) Bros. Universal Electric Stage George E. Gayou, exhibit manager Am Radio Sales Jefferson Lighting Co. (SH) Space 19 Edward L. Gayou, asst. exhibit manager Avery-Knodel (SP) E-426-8 Kline Iron & Steel Co. (SH) G -409 Registration Desk (SH) Lobby Elisabeth M. Beckiorden (SH) MacKenzie Electronics Inc. (SH) Space 25 William L. Walker, asst. treasurer Charles Bernard; The Country Music Lumitron Div., Metropolitan Electric Mfg. Convention News (SH) F- 10141016 Network Mayflower Co. (SH) Space 25 John M. Couric, manager of public relations John Blair & Co. M & H Engineering Co. Unassigned Blair -Tv Magne-Tronics (SH) E -709 NAB STAFF OFFICES Blair Television Assoc. Hotel Washington 205-6-7 Minneapolis -Honeywell Regulator..(SH) Space 45 Radio (SH) F -1020 Bolling Co. (SP) A 500 Minnesota Mining & Mfg. Co. (SH) Space 22 John F. Meagher, vice president Branham Co. Mayflower Miratel Electronics (SH) Space 33 Radio Code (SH) F -1020 Broadcast Time Sales Willard Mitchell Vinten Inc. Unassigned Charles M. Stone, director CBS Radio Spot Sales Unassigned Moseley Assoc. Unassigned Television (SH) F-1019 CBS Television Spot Sales Statler Orr Industries Unassigned Charles H. Tower, vice president Henry I. Christel (SP) M-458-60 Radio Corp. of America (SH) G -100 Television Code Affairs (SH) F -1019 Robert E. Eastman DuPont Plaza Raytheon Co. (SH) D -500 Edward H. Bronson, director Everett- McKinney (SH) Schafer Custom Engineering (SH) C-404 Government Relations (SH) F -1018 Forjoe & Co., Forjoe -Tv Unassigned Shaler Aitken Communications Unassigned Vincent T. Wasilewski. vice president Gill -Perna (SP) E-320-22 Sony Corp. of America (SH) Space 36 Broadcast Personnel and Economics (SH) F-1011 Harrington, Righter & Parsons (SH) E-700 Stainless Inc. (SP) M-490-2 James H. Hulbert, manager George P. Hollingbery (SP) F -340-41 Standard Electronics Div, Reeves Instrument Legal (SH) F-1018 Hal Holman (SH) A -601 Corp. (SH) E-800 Douglas A. Anello, chief counsel H -R Representatives Sheraton Carlton Sarkes Tarzian Inc. (SH) D -802 Research (SH) F -1011 The Katz Agency (SP) E- 520 -22 Tektronix Inc. (SH) Space 28-B Richard M. Allerton, manager Robert Kerr Organization (SP) A- 111 -15 Telechrome Mfg. Corp. (SH) Space 35 Station Relations (SH) Lobby Jack Masla & Co. Statler -Hilton Telecontrol Corp. (SH) Space 3 William Carlisle, manager Meeker Co. E- 620-22 TelePrompTer Corp. Mayflower (SP) Inter -American Association of Broadcasters Art Moore & Assoc. Unassigned Telescript-CSP Inc. (SH) Space 32 (SH) F-1021 John E. Pearson Co., John E. Pearson Television Speciality Co. (SH) Space 39 Herbert Evans, Representative to IAAB Television Hay Adams Television Zoomar Corp. (SH) Space .... Newsroom (SH) F- 1013 -1015 Peters, Griffin, Woodward Mayflower Tower Construction Co. (SH) Space 42 John M. Couric, manager of public relations; Edward Petry & Co. (SH) C -100 Trans -Lux Television Corp. (SH) C -304 Milton E. Magruder, assistant manager; Ar- Radio TV Representatives (SP) D-600-2 Utility Tower Co. Statler -Hilton thur D. Stamler, audio-visual assistant. Paul H. Raymer Co. Sheraton Carlton Visual Electronics Corp. (SH) G -609 Spot Time Sales DuPont Plaza Vitro Electronics (SP) B-523-5 EQUIPMENT MANUFACTURERS Television Adv. Reps. Unassigned Westrex Corp. (SH) Space 35-C, D Adler Electronics (SH) Space 26 Tv Stations Inc. (SH) A -502 Albion Optical Co. Unassigned NETWORKS Venard, Rintoul & McConnell (SP) M- 489 -91 Alford Mfg. Co. (SH) Space 17 ABC Radio (SP) B -220 Grant Webb & Co. Unassigned Alto Fonic Tape Service (SH) Space 41 ABC -N (SP) B -720 Weed & Co. Mayflower Ampex Professional Products Co. (SH) Space 28 CBS Radio (SH) C -500 Adam Young Inc. (SP) C -140 Audiomation Laboratories (SH) Space 37 CBS-TV (SH) C-600 Young Television Corp. (SP) C -140 Automatic Tape Control (SH) Space 6 Keystone Broadcasting System (SP) D -700 -02 MISCELLANEOUS Bauer Electronics (SH) Space 7-A Mutual (SP) E-420 Advertising Age (SP) D -200 Bell & Howell Unassigned NBC Radio & NBC -TV (SP) B-320 Bogen-Presto Div., Siegler Corp. Unassigned Advertising News of New York Unassigned Broadcast Electronics Unassigned PROGRAM SERVICES Associated Press (SP) Franklin Room Caterpillar Tractor Co. Unassigned ABC Films (SP) B-620 Billboard Unassigned Cellomatic Equipment Corp. (SH) A -701 M & A Alexander Productions (SH) D -702 Broadcast Advertisers Reports ....(SP) M-658-60 Century Lighting (SH) Space 6 -A Jim Ameche Productions (SH) Space 40 Broadcast Engineering Unassigned Chrono -Log Corp. (SH) Space 10-A AT &T Unassigned Broadcasters Promotion Assn...... (SP) E -330-2 Collins Radio Co. (SH) E -300 Bonded TV Film Service Unassigned BROADCASTING Magazine ....(SP) Madison Room Conrac Div. Giannini Controls ....(SH) Space 28-A California National Productions (SP) International Electronics Unassigned Continental Electronic Mfg. Co. (SH) Space 16 CBS Films (SH) B 600 Media /Scope Unassigned Printers' Ink Continental Mfg. Inc. (SH) G -200 Community Club Services Mayflower Unassigned Dage Div., Thompson Ramo Woolridge Unassigned Futursonic Productions Statler Hilton Radio Advertising Bureau Unassigned Radio- Television (SH) Dresser -Ideco Co. (SH) B -700 Harry S. Goodman Productions (SP) A- 211 -15 Daily D-400 Dynair Electronics (SH) Space 37-C Jayark Films Corp. (SH) Sponsor and U. S. Radio (SH) G -803 Eastman Kodak Co. Unassigned King Features Syndicate Tv Unassigned Standard Rate & Data Service (SP) E-120-22 Telefilm Magazine Ecco -Fonic Inc. (SH) C -204 Lang -Worth Feature Programs (SH) G -509 Unassigned Television Age E EMI /US Ltd. (SH) F -107 Magna -Tronics Inc. (SH) E -709 (SP) -526 -8 Bureau Electronic Applications (SH) Space 43 Mars Broadcasting Unassigned Television of Advertising Unassigned Television Information Office (SP) A- 511 -15 Fairchild Camera & Instrument (SH) Spaces 46 -7 MCA-TV Ltd. (SP) E-220-22 Television Magazine Madison Room Fisher Radio Corp. (SH) Space 34 MGM -TV (SP) C -540 (SP) TV Guide D -8 Foto -Video Electronics (SH) Space 2 Modern Broadcasting Unassigned -N Digest (SP) -706 U. S. Army (SH) Lobby Gates Radio Co. (SH) E -100 Modern Talking Picture Service ....Statler Hilton Variety (SH) B -300 General Electric Co. (SH) G -600 Official Films (SP) BROADCASTING, May 1, 1961 80 (NAB CONVENTION PREVIEW) PLAYING CONTINUOUSLY sibilities of Schafer's 950 -Mc AT THE NAB CONVENTION, MULTI- CHANNEL MICROWAVE MAY 7 -10 The sweetest SYSTEM, with complete remote sounds from Debussy to control system built -in; or Dixieland, including the "PLUS 1" see debut of the new tinkle of profits in the till, MODEL 600, MINIMUM COST come from stations using BROADCAST AUTOMATION SYS- Schafer's "Automated TEM, made possible by Schafer's 5 + 1:' You can: 1. press long experience in the station the button that starts fast automation field. Broadcast automation has come of age to paced precision program- bring a new era' of profitable station operation and the ming for a full 24 hour day Schafer "Automated 5, plus 1" is the hot combination, the at the Schafer display, one full line of .equipment, to answer your special require- , SCHAFER MODEL 1200, ments. If you cannot see us at the con - BROADCAST AUTOMATION vention, write today to Schafer SYSTEM; or 2. dial a spot on Custom Engineering Division- the new SCHAFER SPOTTER of Textron Electronics Inc., s -200A; or 3. try the "Grand Prix" quality of the newly 235 South 3rd Street, Burbank, designed, precision machined SCHAFER CARTRIDGE RECORDER California. Dir. Dial: 213 -TH- 4. 3000; or test tried and 53561 :FAX:RLJ true SCHAFER REMOTE CON- TROL SYSTEM 400 -R; or 5. consider the exciting pos-

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NEXT WEEK IN WASHINGTON

radio program, reflecting the growing sistant manager of engineering, NAB. importance of this medium. The tv Session Coordinator: BENJAMIN E. agenda goes into new color techniques WINDLE, chief engineer, WCLT-AM- as well FM Newark, Ohio. Engineering delegates to the NAB and progress in automation, as the development of an 8mm mag- Washington convention May 7 -10 will projector for 2:30 -2:55 p.m. be given an insight into technical de- netic sound camera and television. velopments of the future as well as "The Technical System of the Voice of more immediate progress in the field. The Tuesday luncheon speaker will America," by GEORGE JACOBS, chief, Several hundred technical executives be Maj. Gen. J. B. Medaris (ret.), presi- frequency division, broadcasting serv- will take part in the 15th annual NAB dent of Lionel Corp. There will be no af- ice, and EDGAR T. MARTIN, engineer- Broadcasting Engineering Conference. ternoon program, the period being left ing manager, Voice of America (to Conference sessions will be held in open for inspection of exhibits. be presented by Mr. Jacobs). the Shoreham Hotel. The technical The Wednesday luncheon features The Voice of America, the interna- delegates will join with ownership -man- presentation of the annual NAB Engi- tional broadcasting service of the U. S. agement delegates at Monday and Wed- neering Award to Raymond F. Guy, Information Agency, speaks for Amer- nesday morning general sessions. They NBC. Speaker will be Dr. Edward ica in more than 36 languages to a will hear NAB's new president, LeRoy Teller, Lawrence Radiation Lab., U. worldwide audience. This paper dis- Collins, at their own opening meeting of California. cusses development of this technical system and problems encountered since Monday, listen to a review of equip- The final afternoon includes papers its wartime inception. ment exhibits and then take part in the on program switching, fire -prevention formal opening of the main conven- tips, vhf translators, global satellite 3 -3:25 p.m. tion. Wednesday morning they will communications and experience in re- join in the annual FCC roundtable. mote control operation of am plants. "Semi- Conductor High Voltage Power Virgil Duncan, WRAL- AM -FM -TV Supplies for Transmitters," by RoB- Raleigh, N. C., is chairman of the NAB ERT MORRIS, engineering department, Engineering Conference Committee in Monday, May 8 ABC. charge of technical sessions. Working Semi - conductor with him are A. Prose Walker, who 9 a.m. -West Ballroom, Shoreham rectifiers used in retires as NAB engineering manager Hotel the plate supplies of transmitters have after the convention to join Collins Ra- Presiding: A. PROSE WALKER, manager dio Co., and Merrill Lindsay, WSOY- of engineering, NAB. demonstrated increased rectifier ef- AM-FM Decatur, Ill., NAB board Session coordinator: WARREN L. ficiency and relia- liaison. BRAUN, assistant general manager & . Other members of the committee director of engineering, WSVA -AM- bility. Problems en- are J. D. Bloom, WWL -AM -TV New FM-TV Harrisonburg, Va. countered in the Orleans; Warren L. Braun, WSVA -AM- design of semi-con- FM-TV Harrisonburg, Va., who will Opening of Engineering Conference- ductor plate sup- give the Monday equipment review; LEROY COLLINS, president, NAB. plies are discussed. William S. Duttera, NBC; Leslie S. 211 These include rec- Learned, MBS; Frank Marx, ABC; 9:15 -10 a.m. Mr. Morris tifier selection, ade- James D. Parker, CBS; Jack Petrik, 'Review of Equipment Exhibits," by quate surge protection, inverse voltage KETV (TV) Omaha, Neb., and Ben- VIRGIL DUNCAN, chief engineer, distribution and corona suppression. jamin E. Windle, WCLT -AM -FM WRAL- AM-FM -TV Raleigh, N. C. Newark, Ohio. The exhibit halls 3:30 -3:55 p.m. VOA Henry Loomis, director of are the focal points "Communication of Engineering Infor- the Voice of America, will speak at for the showing of mation Between Operating Techni- the Monday engineering luncheon. The all the various types Days off, shift afternoon program includes a technical of technical equip- rotations and vaca- discussion of the VOA operation. plus ment available to tions make it diffi- papers on semi- conductor, high -voltage the broadcast in- cult for supervisory power supplies for transmitters, inter- dustry. This paper employees to corn- office communications, and transistor- will provide a cap- cians, Mainte- ized studio egtíipment. A feature will sule summary of nance Techni- be a discussion of FCC renewal in- the products on cians and Super- spections by George S. Turner, chief, display, and was visors," by field engineering -monitoring bureau, prepared as an aid GEORGE HIXEN- FCC. He will detail the method fol- Mr. Duncan in touring the ex- BAUGH, chief en- lowed by FCC inspectors in checking hibits. gineer, WMT up on technical operations. Stations, Cedar Mr. Hixenbaugh Separate radio and tv sessions will be 2:30 p.m. -West Ballroom, Shoreham Rapids, Iowa. held Tuesday morning. Fm problems Hotel. municate routine maintenance, new will be given close attention on the Presiding: GEORGE W. BARTLETT, as- equipment modifications, and impor-

82 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 We've taken over the Ballroom at the NAB !

At the NAB this year we are setting up one of the most unusual displays RCA has ever assembled. Scale Model of 1961 RCA Ballroom Exhibit And because we have so much to show you and want you to see it all in the greatest comfort, we have taken over the entire Main Ballroom of the Shoreham Hotel. Here you can inspect our line -up of new Broadcast and Television equipment and see first hand our latest business -slanted develop- The Most Trusted Name ments. We're hoping you'll have a ball -and what in Electronics better place than the Ballroom to have it! RADIO CORPORATION OF AMERICA

RE FL EC TON POOL

HE SHOREHAM HOTEL See you in the Ballroom ! vert Street and Connecticut Ave., N.W. Washington, D. C. Take this diagram with you when TO TERRACE you visit the RCA Exhibit. It will help you to make the best use of e e your time while at NAB. GARDEN Blur ROOM RESTAURANT LOWER LORRY a N A B o a (Registration)

"-'4 481RD CAGE WALK - - - pií+rrR.í.í. re WEST LOBBI InIII!"III RCA - fTO RCA EXHIBIT- - - --4TO EXHIBIT - -- FOYER 1IIIr_III li 1 a R 4/4,

UPPER LOBBY SOUTH. MARQUEE ROOM COCXTAiL LOUNGE

NORTH ROOM

MOTEL ENTRANCE NAB PREVIEW

TECHNICAL PAPERS CONTINUED

tant technical information to all technicians quickly and effectively. This paper describes how one station solved and the problem in a simple manner by having the technicians perform the communication task. now 4 -4:25 p.m. "FCC Broadcast Station Renewal In- spections" by GEORGE S. TURNER, chief, Field Engineering & Monitor- in.? Bureau, FCC. The inspection there of broadcast stations since its inception has been a principal means of regulating and in- are suring the profici- 17.1r.% ency of operation. This paper describes in considerable detail the W commission's re- t . newal -type inspec- Mr. Turner tion program by the Field Engineering & Monitoring Bureau. Examples are included of tech- EMI nical deficiencies being uncovered and /S areas where improvement is indicated. Introduces Video Recording Tape at NAB Booth 35 4:30 -5 p.m. "The Effect of Transistorization on Now you've got freedom of selection in television recording Broadcast Studio Equipment Design," by JOHN WENTWORTH, manager, edu- tape with the introduction of consistent, flawless Emitape. - cational electronics, broadcast and Developed by EMI Ltd., Great Britain - manufacturer of the television division, RCA. world's first public TV system (in regular service by BBC in This paper offers 1936). Proven in tens of thousands of hours of actual tele- a systematic review casting, Emitape is now available in the U.S. exclusively of some of the major design trends in through EMI /US, with immediate availability through 28 transistorized strategic locations from coast to coast. broadcast studic equipment. Modu- Thi-t saaa, larized, plug-in construction is de- If you don't get to the NAB show, let us send our part scribed as a logica: of the show to you ... complete detailed literature on means of exploit. EMITAPE and other EMI /US broadcast equipment. ing the small size and reduced heal Mr. Wentworth dissipation of tran- sistors. Examples of both etched -wiring and terminal -board mounting techniques EMI /US Department A are discussed. 1750 North Vine Street, Los Angeles 28, California

Please send complete literature on Emitape and other products Tuesday, May 9 of the EMI /US Broadcast Division. Technical Session -Radio Name 9:30 a.m. -West Ballroom, Shoreham Title Hotel. Company Presiding: LESLIE S. LEARNED, directoi Address of engineering, MBS. City Zone State Session Coordinator: CUIRE OWEN, administrative assistant to vice president for engineering, ABC.

84 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 9:30 -9:55 a.m. "The Effect of SWR on Cross Modula- tion of Fm Multiplex Signals" by A. H. Bon, broadcast engineering section, RCA. This paper describes some recent work to determine the effect of the standing-wave ratio on cross -talk between fm multi- plexed channels. Included in the discussion will be a number of curves and numerical data which will corro- Mr. Bott borate the conclusions reached by the author.

10-10:25 a.m. "Power Dividers For Directional An- tenna Systems" by R. S. BUSH, En- gineering Department, Gates Radio Co. One of the integral functions of the antenna phas- ing unit is the power dividing circuit. This paper will discuss such matters a s pertinent r e - quirements, range of input impedance and its effect on power division the EMI /TJS cameras and standing waves. Mr. Bush Adjustability, effici- at NAB and you'll see... ency, bandwidth and economy also will the 201 Vidicon for broadcast use operate without a cameraman! be discussed. The matching network is the 203 4v," Image Orthicon (with exclusive 5 position turret) considered in detail. produce noise-free pictures under lowest-key lighting conditions! the 204 Color Vidicon produce life -like color pictures under normal 10:30-10:55 a.m. studio -lighting conditions! "Problems Encountered in Mounting TV cameras by EMI, Ltd., Great Britain - developers of the world's Fm Antennas on Various Types of first public TV system, in regular service by the BBC in 1936! Supporting Structures" by WILLIAM by EMI/US, with immediate A. KENNEDY, antenna department, Now marketed in the U.S. exclusively Collins Radio Co. and JoiiN B. CARA- sales and technical service from coast to coast. A complete line of WAY, president, Electronics Research superb broadcast equipment including Emitape for video recording. Inc. (To be presented by Mr. Ken- See EMI /US at NAB Booth or write for complete details. nedy). 354... This paper discusses the patterns EMI /US Department B and effects result- 1750 North Vine Street, Los Angeles 28, California ing from position- ing various types Please send complete literature on the following: Cl Vidicon of fm antennas on 201 Vidicon Camera 204 Color Camera 203 4%" Image Orthicon Camera Emitape for Video Recording supporting structures which vary in Name size and structural Title design. The paper covers only the ef- Company fects of the sup- Address porting structure City Zone State Mr. Kennedy on the pattern of the antenna as measured.

3ROADCASTING, May 1, 1961 85 NAB PREVIEW standard black and white studio and manager, industrial products division, film facilities to be simply and inex- Fairchild Camera & Instrument Corp. TECHNICAL PAPERS CONTINUED pensively adapted for color pickup. The introduction The proposed method would permit the of 8mm sound 11 -11:25 a.m. use of present switching equipment with cameras and pro- "Interesting Aspects of Acoustical De- slight changes. jectors in 1960 sign & Practical Improvements in 9:30 -9:55 a.m. stimulated consid- Studio Characteristics" by WARREN "A Progress Report on Automation erable interest L. BRAUN, assistant general manager throughout the at NBC" by RICHARD H. EDMONDSON, & director of engineering, WSVA- d administrator, automation program photographic a n AM-FM-TV Harrisonburg, Va. coordination, RCA. television industry. The increased and Automation of the program assembly The flexibility emphasis on high - economy offered by function is one of the most promising fidelity transmis- this new equip- approaches to cost reduction in the op- sion has brought ment eration of a tv station. Developments militated for about a renewed Mr. Lidonnici a along this line have reached a practical quick solution of interest in the de- with stage and have been installed in existing the problems associated its use in sign and construc- television. This will describe stations. This paper will review the paper the tion of studio fa- progress of the automation program at camera's adaptability to television. cilities. This paper NBC. 11 will review the cur- :30 a.m.-12 noon rent knowledge and 10-10:25 a.m. "Time Base Stability in Video Magnetic practice relating to "The 20 Millimicrosecond D.C. Pulser Recording," by L. W. WEILAND, man- acoustical treat- -the Transistorized Video Distribu- ager, engineering division, Ampex Mr. Braun ment of studios, tion Amplifier," (2 short papers) Corp. including practical examples of how to by BEN WOLFE, chief engineer, WIZ - Extensive engi- accomplish superior acoustical control. TV, Baltimore. neering effort has gone into develop- 11:30 a.m. -12 noon The method of pulsing a transmis- ing methods for "Practical Fm Broadcast Engineering" minimizing time by BERNARD WISE, president, ITA sion line is well - known. The 20 base instability. Electronics Corp. This paper analyses Many broadcast- miIlimicrosecond pulser described in the modes of insta- ers are unfamiliar bility, their charac- with the unique this paper is accurate to within a teristics and effects technical character- on various re- istics associated few feet, very inexpensive and sim- corded signals. It with fm. This pa- explains the provi- per will discuss ef- ple to operate. The Mr. Weiland second portion of sion for compensa- fective radiated tion and corrections which broaden sig- powers, antenna this two -part paper Mr. Wolfe deals with the con- nificantly the application and usefulness gain, antenna pat- of the video magnetic recorder. terns, fm antenna struction of a space- saving transistor- installation, fm ized video distribution amplifier. Wednesday, May 10 multiplex, trans - 10:30 -10:55 a.m. Mr. Wise mission line prob- "Design and Installation of a Large 2:30 p.m.-West Ballroom, Shoreham lems, and finally, the evaluation of sys- Station Audio System," by A. C. Hotel. tem performance on the regular pro- ANGUS, studio & industrial tv engi- Presiding: WILLIAM S. DUTTERA, man- gram and subsidiary service channels. neering, General Electric Co., and ager, allocations engineering, NBC. Technical Session -Television D. E. EASTERWOOD, audio facilities Session Coordinator: GEORGE W. 9 a.m. -Park Room. engineer, WFAA Dallas. (To be pre- BARTLETT, assistant manager of en- Presiding: J. D. BLOOM, chief engineer, sented by Mr. Angus). gineering, NAB. This paper cov- WWL -AM -TV New Orleans. 2:30 -2:55 p.m. ers the objectives Session Coordinator: JACK PETRIIC, chief "A Computer Control System for Pro- engineer, KETV (TV) Omaha, Neb. and results obtained in the design gram Switching," by ADRIAN B. ETr- 9 -9:25 a.m. LINGER, project and installation of engineer, "The Use of Color Field Redundancy the complete audio CBS Television Net- for the Simplifi- facilities for a new work, and BER- cation of Color station. It includes Television Trans- studio equipment TRAM R. NEW- mission Sys- for three radio stu- MAN, TRW Computers Co., tems," by PROF. dios, two tv stu- WILLIAM L. dios, and a com- division of Thompson Ramo HUGHES, Iowa bination tv and re- State U. Mr. Angus cording studio, in Wooldridge Inc. (To A new compat- addition to the radio and tv master be presented ible color television control systems. by Mr. Ett- pickup system is linger) . discussed. The sys- 11 -11:25 a.m. Mr. Ettinger A special -pur- tem would reduce "The Application of 8mm Magnetic pose digital computer is used to control Prof. Hughes the cost of live and Sound Equipment in Television," by the sequential switching among the var- film color cameras by allowing the KENNETH LIDONNICI, engineering ious program components at KNXT

86 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 INVITED TO SEE YOU ARE CORDIALLY MOST SENSITIVE THE WORLD'S FM TUNERS FIRST TIME FOR THE INCLUDING New She ga4c+ca4 FISHER

to reflect the FM-I000the start designed from for has been the need a RA -1000 and to meet broad - The tuner ad, of absolute knowna state network link our highest off -the-air at and direct will be available cast monitor specifications thety. Complete to us. reliability. Show, or on request NAB space at the

FISHER FM -200 Stereo FM Tuner

T. MITCHELL HASTINGS, Jr., Prerident, Concert Network, writes us: "We found the Fisher FM -200 superior in selectivity, sensitivity and fidelity. Truly phenomenal suppression of noise and freedom from interference of all types. We are therefore equipping every station on our network with the Fisher FM200 for direct off-the-air relay operation." Q,,5 Microvolt Sensitivity EX I.F. Stages EWE_ Limiters Golden Cascode Front -End Sensational MicroTune. EXHIBIT SPACE 34 NATIONAL ASSOCIATION OF BROADCASTERS SHOW MAY 7th -10th

FISHER RADIO CORPORATION 21 -50 44th DRIVE LONG ISLAND CITY 1, N.Y.

EXPORT: Telesco Interna, onai Corp., 171 Madison Ave., N. Y. 16, N. Y. In Canada: Canadian Marconi

BROADCASTING, May 1, 1961 87 Collins creative engineer- design team is about to unveil three new Collins creations: an AM transmitter; FM transmitters; and a 3- channel remote amplifier. But the fact that these three broadcast units have so many outstanding features is the real news. It's also the reason the Collins creative team looks so proud in this picture. COLLINS RADIO COMPANY The three new pieces of equipment were not only designed at Collins, but will also be Collins manufactured. This is to assure the quality, controls that are responsible for Collins reputation. Obviously, these units haven't been unveiled yet - they're still in the crates, As but here are the drawings and some initial information. (COLLIN S) CEDAR RAPIDS DALLAS BURBANK

s: (r7 171- , . Fr-1 r 7 1 ® r- ttltiN3

Collins AM TRANSMITTER: completely and conven- accessible and all adjustments can be made with- iently accessible throughout because the RF and out taking the transmitter off the air. Each part audio chassis swing out and the power supply tilts has been carefully assembled, tested and inte- up so that all components are exposed. The new grated into the transmitter, at Collins. You'll also AM transmitter's highly stable crystal -a concept be surprised at the Collins FM transmitter's ex- pioneered by Collins- eliminates the necessity for ceptional efficiency. the old- fashioned crystal oven. The transmitter Collins REMOTE AMPLIFIER: a compact (about the also features direct forced air cooling, not just size of two stacked mail order catalogs), 3 -chan- ventilating fans, as in many other AM transmitters. nel amplifier that is transistorized throughout. The These are just some of the features of the new 212H -1 has a built -in phono equalizer on two of Collins 20V -3 1,000 watt AM Transmitter. Of its three channels to provide immediate cuts be- course, one of its biggest advantages is that it's tween phono and mikes. Eliminates equalizer and quality manufactured and custom tested at Collins, equalizer pre -amp. This new amplifier also in- where each component is a personal thing with cludes a multiple tone generator: 100, 1000 and Collins engineers. 5000 cps for immediate frequency response checks. Best of all, this remarkable new Collins remote Collins FM TRANSMITTER: based on the outstand- amplifier is competitively priced. ing, time -proven Collins 730 series, the new Collins 250 watt 830B-1 FM Transmitter is shown here This, and other new Collins broadcast equipment with an accompanying amplifier which boosts its will be shown for the first time at the NAB Show, power to 5000 watts (830E -1). This FM transmit- May 7-10. For descriptive literature and complete ter has been "humanized" to make operation specifications write Collins Radio Company, Broad- exceedingly simple (its vertical panel construction cast Sales, Cedar Rapids, Iowa. is one of the reasons) -all components are quickly NAB PREVIEW 3:30-3:55 p.m. This paper discusses in layman's lan- "Vhf Translators -A New Coverage guage a number of the electrical com- TECHNICAL PAPERS CONTINUED Tool for Tv Broadcasters," by BER- ponents which were in the "Buck NARD NADLER, Project Engineer, Ad- Rogers" realm only a few years ago, but (TV) Los Angeles. Automation of the ler Electronics Inc. which make a satellite system possible switching functions during the "panic Approval of vhf translator service by today. Possibilities of using satellite re- periods" allows the operator to devote the FCC has given tv broadcasters an peaters for television broadcasting and full attention to quality. In addition to additional means of extending station for international service are also dis- describing the installation, operational coverage within and beyond present cussed. experience gained in this pioneer effort service areas. This paper covers the is reviewed. technical and economic considerations 3 -3:25 p.m. involved in the design, installation, op- 4:30 -5 p.m. " `Fireproof' Buildings Do Burn: Tips eration and maintenance of vhf trans- on Guarding Against Fire Losses in lators, as they affect the professional "Experience in Remote Control Opera- Broadcast Operations," by GENE broadcaster. tion of Am Plants," by OGDEN L. ELLERMAN, vice president & general PRESTHOLDT, CBS Television Net- manager, WWTV (TV) Cadillac - work. Traverse City, Mich. A discussion is Fireproof build- presented of the ings can burn to background philos- the ground under ophy used as a extreme conditions. guide in the design This paper tells of remotely con- how a fireproof trolled transmitting station was de- plants. Considera- stroyed, and gives tion is given to the tips on various steps depth of protec- station manage- tion, operational ment can take in Mr. Nadler Mr. Felker procedure, and its insurance and safety require- record -keeping pro - 4 -4:25 p.m. ments. Idealized Mr. Prestholdt Mr. Ellerman cedures to assure "Global Satellite Communications," by design of such a plant is discussed and maximum monetary recovery from in- JEAN FELKER, assistant chief engi- a description of a plant designed to surance following a fire. neer, AT&T. meet these specifications is provided. CONVENTION EXHIBITS

The nation's electronic equipment except RCA's, which is in the ball- manufacturers and services will show room, and the U. S. Army's lobby dis- their newest products in Exhibition play. Program and film service groups NEXT WEEK IN WASHINGTON Hall on the lower level of the Shore- will be located in the Shoreham and ham Hotel, during the NAB Washing- Sheraton Park hotels. ton, convention, May 7 -10. All equip- Following are summaries of the in- ment exhibits are located in the hall dividual exhibits to be shown:

Equipment manufacturers

ADLER ELECTRONICS, INC. off, Stanley Lapin, Emanuel Strunin, THE ADVERTISING COUNCIL Space 26 Edward Galuska, William Rappolt, Space 9 Bernard Nadler, Joseph Baker, Kenneth A`20 w uhf translator and a hetero- The exhibit will feature a public Blum, Jack Wilks, John Hillegas, Mel dlyne repeater will be among the prod - affairs clearing service operated co- Berstler, Klindworth, ucts on display. The uhf translator is John Robert operatively by advertisers, agencies and Sinks, Herbert Samuels, James P. already being used to rebroadcast the media. Quinn, Ira Mercer, Joseph DeBragga. programs of over 100 stations to more AITKEN COMMUNICATIONS INC. than 3 million people. Features of the repeater include 10 w output, no de- ALFORD MFG. CO. Space 25 -A modulation and crystal -controlled fre- Space 17 Aitken will display the Auto Jockey, quency stability. a complete audio automation system Other products to be displayed in- Television broadcast antennas, di- for am radio stations. The unit has a plexers, vestigial clude a 1 w vhf translator, 100 w uhf sideband filters and co- Seeburg recorder, two Ampex tape amplifier and compact, unitized uhf an- axial switches for high and low power decks, two MacKenzie endless -loop tenna for tv translators and originating transmitting installations will be shown. players and an Alto Fonic continuous stations. Personnel: Andrew Alford, Harold tape machine. Also featured will be a Personnel: Ben Adler, Alfred Strog- H. Leach, Gerald Cohen. prototype unit of the new time machine

90 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 TASCON ENSURES STATION INCOME

Television Automatic Sequence CONtrol BECAUSE provides TV stations with an error -proof TV PROGRAMMING program switching system ...ensures IS GROWING MORE station income.,.saves sponsors.., COMPLICATED

SWITCHING ERRORS ARE OCCURRING MORE FREQUENTLY -

ERRORS THAT REDUCE STATION INCOME AND PRESTIGE...

... BUT SWITCHING ERRORS ARE ELIMINATED

TASCON prevents loss of advertising income and improves operating efficiency by accurately and tirelessly switching complex program sequences on the air. TASCON is superior to ordinary automatic sequencing equipment because TASCON is a digital computer. Switching instructions stored in the computer's memory are faithfully carried out with split - second precision. Yet changes in switching instructions can be made easily and accurately. Continuous error -proof program switching is WHENSWÏTCHING assured by the reliability of the TASCON IS equipment: TASCON employs circuits and CONTROLLED components of the RW -300 -a digital corn - AUTOMATICALLY puter that has proved its reliability in the continuous control of petroleum refineries and BY chemical plants. Because of its precision, flexibility and high reliability, TASCON has been installed by a major television station. It is daily proving its value in on- the -air, automatic, program switching. To find out more about TASCON, get in touch with any of the offices of TRW Computers TlevisionAutomaticSequenceCONtrol Company: 220 North Canon Drive Beverly Hills, California 1510 Esperson Building Houston 2, Texas 200 South Michigan Avenue Chicago 4, Illinois

200 East 42nd Street . New York 17, New York

TRW Computers Company

a dIrision of Thompson Ramo Wooldridge Inc. 8433 F A LLB ROOK AVENUE , CANOGA PARK, CALIFORNIA\ BROADCASTING, May 1, 1961 91 NAB PREVIEW picture distortions resulting from opera- O'Brine, Roy O'Sullivan, Bill Mitten- tional discontinuities. burg, Warren Anderson, Bob Paulson, EXHIBITS CONTINUED Intersync tv signal synchronizer and Jim Detlor, Thomas Pressley, and John Colortec, a direct color accessory which Louis Major. Marconi personnel: Tom eliminates the extra rack of electronics Mayer and John Winn. which has two tape decks. for tape recording color tv broadcasts. AUDIOMATION LABS The Auto Jockey features silence as A selective editing device, which pro- the triggering signal. In most previous vides the Videotape recorder with a Space 37 systems, a blank space would appear means for completely spliceless re- AUTOMATIC TAPE CONTROL INC. on the air as a result of this silence. recording and editing. "Selective edit- In the Auto Jockey, an advance head ing" is said to permit the insertion of Space 6 on the tape machine senses the silence new material in a recorded tape without New products to be exhibited include prior to its appearance on the air and disrupting the material's continuity or two series of two -tone recording am- as a result, no silence gets into the pro- requiring mechanical splicing. plifiers and playback units, the PB -2 gram. The automation device permits The "340" Ferrite video head assem- and AB -2. A 32,000 -cycle auxiliary various combinations of equipment bly, fully interchangeable with present control tone can be applied while the tailored to fit the individual broadcaster. Ampex video heads, which features tape is being recorded or played back, Personnel: Kenneth Aitken, Wayne greatly extended life capabilities and while a 1,000 -cycle stop tone performs Graham. substantially improved response. the function of stopping the tape. With the two tones read out through a single ALTO FONIC TAPE SERVICE INC. The AFC modulator, which permits the recorder's carrier frequency and selective cueing amplifier, the equip- Space 41 deviation to be set up for two stand- ment can be used in automated systems Alto Fonic will present its automatic ards in less than a minute, without use or provide for complete automation programming equipment and give de- of external test equipment, and which with immediate cueing through the tails on its programmed music service. reduces the amount of resetting and auxiliary control tone. This avoids Personnel: D. Alan Clark, president; checking required to as little as once a silent periods between programs. Don W. Clark, Cyril Collins. week. ATC will also display its ATC 55, a A feature of the Ampex booth will multiple tape reproducing device de- AMECHE PRODUCTIONS INC. JIM be the screening of "The Videotape signed to load and unload a series of Space 40 Station of the Year" contest tapes, with tape cartridges automatically. Its heart Producer of four Jim Ameche Shows prizes presented to the stations se- is an Automatic Tape Control playback featuring middle-of- the -road, top tunes, lected as making "outstanding" use of unit in position behind one of 55 tape pops and long -hair programs for radio, the Videotape recorder. The Ampex cartridges inserted in the face of the all introduced by Jim Ameche. hospitality suite will be in Room B100 unit. Two or more ATC 55s connected at the Shoreham. provide complete, fully automatic pro- PROFESSIONAL AMPEX Personnel: Jack Miller, Phillip L. gram service. Combined with the two - PRODUCTS CO. Gundy, Robert Sackman, Leonard E. tone cueing system, there is no dead air. Space 28 Good, Charles Ginsburg, Charles A. Personnel: Vernon A. Nolte, Tim- The company's latest Videotape tele- Black, Fred Ramback, Nairne Ward, othy R. Ives, Robert S. Johnson, Ted vision recorders and accessories, along Robert Miner, Tom Merson, Bob Day, Bailey, Jack Jenkins and George with its Ampex- Marconi Mark IV 41/2- Tony Severdia, Frank Gonzalez, Jack Stephenson. image orthicon camera and Mar- Flynn, Ken Herring, Hank Davis, Stan BAUER ELECTRONICS CORP. coni color camera will be demonstrated. Busby, Dick Sirinsky, Jack Harvey, To be introduced to the industry is Don Creswell, Len Hase, Russ Williams, Space 7 -A the Ampex VR -1002, which Ampex en- Gene Sudduth, Frank Benson, Charles Bauer will exhibit a line of am trans- gineers say offers advanced mechanical Riley, Eldon Brown, Frank Thompson, mitters and remote control equipment, and electronic refinements, providing Cyril Teed, Al Sturm, Larry Weiland, including 1000/250 w, 10,000 /5,000 w simplified operation and maintenance, Charles Anderson, Steve Devich, Peter and 5,000 /1,000 w am transmitters. It improved picture quality and unex- Jensen, Charles Coleman, Don Kleff- will also display and demonstrate the celled performance. man, A. R. Gale, Ralph Endersby, C. E. "Spot -O- Matic" cartridge tape system. The display will also feature: Norton, Kurt Machein, Dave Thomp- Personnel: Fritz Bauer, Paul Gregg, AMTEC (Ampex time element com- son, Phil Wood, Rein Narma, Don Duncan Peckham, William Overhauser, pensator), which automatically corrects Truax, Harold Sonnebend, Dick James Gabbett, Walter Rees, Chester Faison, Jess Swicegood, Herbert Sam- uels, Tom Ellis. MEET YOUR ULLMAN -MAN CELLOMATIC CORP. Mary Kempner, exec. v. p. of Richard H. Space 38' Ullman, Inc., Radio's House of Sounds - Introducing its new VideoPlex ani- manship. Soundsmanship? Creating that mation projector, Cellomatic will also display traveler and studio models of can't -be- copied sound image to create other animation projectors. Visitors to sales for you. Come- on- a- Marv's more this exhibit will be informed of Cello- House of Soundsmanship, See him matic's animation service and its mo- NEXT WEEK AT THE NAB CONVENTION tion picture production service. Suite 103 C The Shoreham Personnel: Thomas B. Howell, Milt Rogin, Ernest G. Vetter, Owen Zapel, RICHARD H. ULLMAN, INC., New York George Headon, William B. Walsh. a Division of CENTURY LIGHTING INC. THE PETER FRANK ORGANIZATION, INC. 6 -A Hollywood / New York Space Mobilrail, a completely flexible sys-

92 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 WAD C KNXZeeWLScoo GEN ERAL ELECTRIC K OA DenverW S Ms1.uuu KX L Portland 5OKWAM LOW INSTALLATION COST -1. Small size -13' ft. x 41/2 ft. 2. Lightweight tubes. 3. No under floor ducts. 4. External TRANSMITTER blower. 5. Ambient temperature is 0° to 120 °F. 6. Accommo- dates RF load impedances from 50 to 230 ohms.

FROM CANADA LOW OPERATING COST - 7. Efficient tube complement uses only 16 tubes of 6 types. 8. Low -cost, long -life tubes. 9. Low TO MEXICO... power consumption. DEPENDABLE OPERATION, LOW MAINTENANCE - 10. Germanium rectifiers for long life. 11. No destructive voltage Here is a partial listing of stations from Canada to Mexico surges caused by arc starvation in mercury vapor tubes. 12. that are using or installing the General Electric Type BT -50 -A Extreme simplicity in RF circuits. 13. Class B audio modulation 50 KW AM Transmitter: with Class C RF stage. 14. Only four Class C amplifier stages produce 53 kw output at terminals. 15. Easily tuned. Front - New York Sacramento WCDS K R AK mounted meters easily read. No special equipment required. 16. Final RF and audio tubes only 20 lbs. each. 17. Full length doors front and back for easy access. 18. Low distortion - KR L D Dallas typically measures less than 2 %, 50 to 7500 cycles. 19. Pro- tection against momentary surges. 20. Power automatically reapplied following short duration (2 second) power outages.

For complete technical information, write to Broadcast Equipment, Section 4861, General Electric Company, Lynchburg, Virginia. In Can- Angeles ada: Canadian General Electric, 830 Lansdowne Ave., Toronto, Ont. KPOL Export: International General Electric, 150 E. 42nd St., N. Y. 17, N. Y. Montreal C C KAC KY Winnipeg ELECTRIC C FR N Nimeuito XEAKÎul- GENERAL

BROADCASTING, May 1, 1961 93 NAB PREVIEW Howard Hepler, John Stanbery, Charles show a Waveform Monitor Model WF- Walters, Phil Wharton, George Wet- IA, which occupies only 31 inches of EXHIBITS CONTINUED more, Lloyd Winter, E. J. Maloney, vertical rack space. The monitor has F. H. Damm, J. M. Haerle, R. M. such features as horizontal, vertical and tem for overhead suspension of lighting Winston, John Dalby, W. J. McKnight, vertical expand displays and six push- equipment will be a feature of the Cen- C. P. Glade and Roger Dahms. button- selected inputs. will be C- Personnel: E. G. Gramman, Virginia tury exhibit. Also displayed CONRAC DIVISION dim- R. Gramman, George W. Bates and Core, silicon controlled rectifier GIANNINI CONTROLS CORP. ming equipment, and Theatron, a two - Curtiss Krueger. scene pre -set remote control console. Space 28A ELECTRONIC APPLICATIONS INC. Personnel: Nathan J. Sonnenfeld, Conrac will present its new fully - James J. Fedigan, Edward F. Kook, regulated pulse cross monitor. The Space 43 Louis Erhardt, George Gill, Dale model was produced in response to in- Electronic Applications will show a Rhodes, Dick Murdoch, Stanley Mc- dustry demand for a professional qual- wide range of AKG (Vienna) micro- Candless, Fred M. Wolff, Bill Merrill, ity unit which permits the accurate dis- phones (both dynamic and condenser Paul Kyack, Gordon Stofer, Wib play of synchronizing signals as well as types), for monaural and stereo record- Newman. normal picture presentation. A three - ing and some new products from EMI position front -panel switch gives the of West Germany. The highlight of its CHRONO -LOG CORP. operator immediate selection between exhibit will be the new AKG C-60 Space 10 -A normal picture, pulse cross and pulse microphone and accessories for high - Chrono-Log will display the STEP cross expanded. quality recording in the field, to be used system, designed to help tv stations Another model to be displayed will with the new Pilot -Tone model of the handle complex station and commercial be the new AV I 2E receiver which fea- NAGRA portable tape recorder from breaks by automatically pulsing equip- tures plug -in front-end units, crystal - Switzerland. ment on in accordance with a pre- controlled for any single vhf channel. The C -60 is said to be compact and determined but readily variable se- The Conrac display will include a new rugged with screw -in capsules for omni- quence. A complete 16 -step sequence 23 -inch stylized monitor especially de- directional and variable cardioid pat- is set up by inserting pins in a 3x15 - signed for ceiling or wall mounting, in terns, low distortion from 10 to 30,000 inch pinboard. It takes only a few sec- addition to a complete line of broadcast cps and a wide dynamic range. The onds to change pinboards and start a video monitors and "off -air" receivers B -60 power supply is light and com- new sequence. As STEP runs through for rebroadcast use. pact and can be mounted on a mike its sequence, it displays in words what Personnel: W. J. Moreland, J. Gray- stand. the next step will be and how much son Jones, Russell Alston, Parker Wick- Personnel: Vincent J. Skee, Jack An- time remains before the next event. The ham, Kenneth Williams and Al Slater. thony, Bob Bodholdt, Luke Roddey and shortest time increment is one second. CONTINENTAL ELECTRONICS Harvey Sampson Jr. STEP, which sells for $5,900, con- MFG. CO. sists of a control panel (101/2x19 -inch) EMI /US LTD. and a circuitry panel (19x25 -inch) Space 16 Space 35 which can be operated by remote. Products include am broadcaster Exhibit will include complete tv Personnel: Arthur Freilich, Saul transmitters and transmitter remote broadcast and closed circuit equipment, Meyer, Charles Vaughn, John Heffer- control. television tape and audio tape recorders. nan, Burt Dempster, John Wild and Personnel: James O. Weldon, Mark Firm has branch offices in 28 cities. B. W. D. Jim Fahnestock. W. Bullock, Thomas Moseley, Personnel: Jack Nietlich, F. J. Cud - Mitchell, Vernon Collins, Richard P. COLLINS RADIO CO. lipp, Peter Macfarlane, Alan Lane, A. Buckner, James E. Biggs. Bruce Rozet, Dan Bonbright, K. E. Space 31 CONTINENTAL MFG. INC. Owens, G. E. Hayden -Pigg, P. Upton, All types of am and fm broadcast Space 23 D. Nicklen, R. J. Mundy, Peter Dye, equipment, from microphones to an- S. G. Griffith. tennas, will be displayed by Collins. Products are fm multiplex receivers Spotlighted will be the manufacturer's (tubed and /or transistorized), broad- FAIRCHILD CAMERA & automatic tape programming equip- cast monitor-relay receivers, broadcast INSTRUMENT CO. ment, redesigned am and fm trans- modulation and frequency monitors, Spaces 4647 mitters, and a new three- channel re- fixed frequency receivers, customs de- A feature of Fairchild's exhibit will mote panel. signed receivers and monitors, transis- be a Fairchild -DuMont closed- circuit Collins' new 5 kw fm transmitter is torized audio amplifiers, am -fm tuners, tv system which will screen film proc- modernistic in style and is completely stereo amplifiers and radio intercom essed on the spot of "traffic" in front self- contained. Adjustments can be systems. of the company's display. Other prod- made without taking the transmitter off Personnel: Ray B. McMartin, Leon- ucts to be shown include an 8mm cine- the air. Its new 1 kw 20V -3 am trans- ard Hedlund, Ray M. Unrath, Duane phonic camera, 8mm tv projector, features complete accessibility Haverty, Tom Ellis, Bill Keene, Bud mitter 16mm cinephonic camera and the Fair- throughout. The RF and audio chassis Hilker. child 316A film processor. swing out and the power supply swings DYNAIR ELECTRONICS INC. Personnel: Kenneth Li Donneci, up so all parts are easily accessible. Herbert O'Shan, Jerry Morio, Charles Two M -20 microphones will be given Space 37 -C Sass, Howard Lync and Floyd Morgan. away on Monday, Tuesday and Wednes- A video line- driving amplifier sending an 8 me tv picture signal through 5,000 day of the convention, six such awards FISHER RADIO CORP. in all. feet of RG 11 /U coaxial cable will be Space 34 Personnel: E. S. Gagnon, H. O. featured at the Dynair exhibit. Moni- Olson, B. V. Hite, R. E. Richards, tors will pick up the picture to show Fisher will show two new products Blair Dobbins, Jim Speck, Gene Ran - "no loss in resolution, streaks, smears in its studio standard series of broad- dolph, Jack Chenoweth, Duane Hois- or any other types of picture degrada- cast equipment: the FM -1000 fm tuner ington, Jerrell Henry, Lin Leggett, tion." The San Diego firm also will and the X -1000, designed as a broad-

94 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 //// EXCLLJSIVH1 S-H PATCHOVER

Exclusively S -E! No other transmitter offers insurance of a built -in patchover whereby you stay on the air in the event of equipment failure. Don't stake your business, reputation and future growth on anything less than S -E transmitting and amplifying equipment for either TV or FM.

S -E offers a complete line of both TV and FM transmitters and amplifiers to cover all power requirements. With S -E, you can start small, grow big with minimum obsolesence of equipment, maximum performance all the way, minimum operational expense, and the exclusive insurance of S -E patchover design...

SEE S-E AT NAB CONVENTION AREA 18, OR WRITE FOR COMPLETE INFORMATION TODAY... standard electronics DIVISION OF REEVES INSTRUMENT CORP. -FARMINGDALE SUBSIDIARY OF DYNAMICS CORPORATION OF AMERICA Farmingdale, New Jersey

BROADCASTING, May 1, 1961 95 NAB PREVIEW Personnel: P. S. Gates, president; High Resolution Vidicon Film Chain L. J. Cervone, N. L. Jochem, John publicly for the first time. It is based on Sri ? :7' EXHIBITS CONTINUED Price, Kenneth Boothe, Gene Edwards, the high resolution system specifically Frank Parrish, Wallace Warren, Walton designed by GPL for the military. The Ayer, Abe Jacobowitz, Robert Hallen- cast control and amplifier in a single company claims that the film chain pro- beck, John Andre, William Moats, Dick vides better definition, signal -to-noise unit. Spruill, Reck Morgan, Joe Cole, George ratio and geometry than ever before at- Personnel: Jim Parks, George Meyer, Yazell, London England. tainable. The PA-550 delivers 800 lines Avery Fisher, Charles Lieanu, Richard resolution center, 600 lines corner. An Bockover and Albert Furman. GENERAL ELECTRIC CO. unusual automatic exposure with ex- Space 29 tremely fast response time makes the FOTO -VIDEO ELECTRONICS INC. GE will unveil a new approach to chain essentially automatic. Other Space 2 optical multiplexing of tv film projec- items include vidicon camera chains, Foto -Video will exhibit a flexible yet tors in its exhibit, which also will serve video recorders, sync generators, video automatic program switching system for the introduction of one of the com- switches, video and pulse' distribution which permits unattended operation for pany's largest lines of new broadcast amplifiers and tv projection systems. hours with a sequence of commercials, items in recent years. Other equipment Personnel: N. M. Marshall, A. G. films, IDs, slides and numerous spots. to be featured includes three new cam- Balletta, L. L. Pourciau, A. F. Brund- Last- minute changes can be easily in- eras, a continuous motion tv film pro- age, A. J. Smith. corporated. All -transistorized sync gen- jector, a black- and -white calibration erators, distribution amplifiers, power monitor, helical antennas, transistorized GOTHAM AUDIO CORP. supplies and other video equipment will audio equipment, and a new 35 kw vhf Space 34 -A -B be featured. Among the cameras to be high -channel tv amplifier. Gotham will exhibit the new line of by Foto- Video are the V -515 displayed The optical multiplexer- designed Neuman condenser microphones, Neu- VF transistorized live studio camera for GE by Eastman Kodak Co. man disk cutting lathes, Beyer Dynamic with viewfinder and the V -600 image -uses front -surface mirrors, a new method ribbon microphones and headphones, orthicon unit (priced at less than $9,000 that projects the best possible image Danner linear attenuators, microphone including viewfinder). The latter cam- from film and slide projectors. The booms and stands and Gotham - era, with Zoomar lens and control unit, multiplexer, Type PF -11 -A, is designed Grampian disk cutting system. is said to be an instrument of the high- to work with all standard projectors. Personnel: Hal Michael and Stephen est quality and sensitivity. The V -515 F. Temmer. employs :a Vidicon tube and has a The continuous motion system first motor -operated 3 -lens turret and an fl- was introduced at the 1960 convention. GRAHAM SALES CO. 1961 version, using an Eastman inch electronic viewfinder. The Space 25 -A Personnel: Albert J. Baracket, presi- projector, when used with the new dent; Arthur B. deLaski Jr., George F. multiplexer permits stations to install HUGHEY & PHILLIPS INC. Houlroyd, Robert D. Hamilton, Hans the projector while retaining existing Space 4 optical multiplexing equipment. Nord, George M. Franklin, James A display of new tower lighting iso- GE will introduce a new image orthi- Farnsworth, Laurence Nagy, Karl lation transformers highlights the H &P con black- and -white camera channel as Kinast, John Lyndon, Rudy Tietz, Wil- exhibit. Included will be a demonstra- well as a new vidicon film camera chan- liam Gerbert, Tom Kennedy, Angelo tion of its Remote Lamp Failure Indi- nel. Another new item will be a re- J. Dumont, Don Foyer, Jess E. Dines, cator System providing a continuous vidicon camera sys- Charles Barrow, George Ubhaus, Paul motely- controlled and positive means of monitoring tower for "off- hours" telecasting of live Zucchino, Lester Toth. tem lamp conditions, tower light control and studio presentations. alarm units for unattended microwave RADIO L. Haller, GATES CO. Personnel: Dr. George relay stations. Other items shown will Space 30 Harrison VanAken, R. L. Casselberry, include combination photoelectric con- B. Towlson, J. Wall, C. J. Gates will introduce a new line of fm Harold trol and beacon flasher units' beacons, A. F. M. R. transmitters, designed for powers of 20, Simon, C. H. Jensen, Carl, obstruction lights and various control L. Robinson, J. H. 15, 10, 7.5 and 5 kw. Major develop- Duncan, Francis units. R. W. ments include built -in remote control, Douglas, W. G. Broughton, Personnel: J. H. Ganzenhuber, vice Page, longer tube life, lower tube cost and Cochran, H. H. Condo, L. F. president and general manager; H. J. E. H. Platt, J. M. Comer Jr., T. F. quieter operation. Also featured will Geist, R. L. Lang and F. J. Little Jr. V. R. E. Lauter- be an automatic spot tape recorder, Bost Jr., H. Russell, Wat- INTERNATIONAL featuring a digital selector control that bach, H. W. Cranberry and J. F. BUSINESS permits remote call-up of any one of ter. MACHINES Space 37 -A the 100 tape tracks on the spot tape GENERAL ELECTRONIC LABS recorder by means of selection of a IBM's products on display will be Space 12 digital number from 0 through 99. data processing equipment, automatic Transistorized plug -in system com- Fm transmitters of 15 kw and 1 kw program logging and billing, availabili- ponents will also be exhibited. This power will be featured by General Elec- ties and analysis. special display will include new pre- tronic. The transmitters incorporate Personnel: T. D. Robertson, S. J. amplifiers, program amplifiers, monitor multiplex exciters, including main chan- Fitzpatrick, R. Kenagy, R. Auchinloss, amplifiers and power supply. Primary nel exciter, subchannel generator and S. Wilson. features of the transistorized line are power supply mounted in cabinet as a ELECTRONICS CORP. their compact size, low noise, reliability complete, integrated system. ITA and heat reduction. A complete car- Personnel: Victor W. Storey, B. T. Space 24 tridge tape production center in one Newman, John Beck and Sal Fulchino. ITA's line includes fm transmitters, compact portable unit M-6086 fm multiplex equipment, am transmit- -the PRECISION Cartritape Make -Up Console-will be GENERAL INC. ters, consoles, remote control equip- introduced in addition to several other Space 14 ment and accessories. broadcast -electronic innovations. GPL Div. will present its PA -550 Personnel: Bernard Wise, R. Paul

9B (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 Solid State Vertical Interval Completely RF W- Switcher Exhibited to the Industry for the first time at the NAB Convention - Fully

Typical SOLID STATE rJ LI Control Panel

INTERVAL Q+s{:{. VERTICAL : 0: - h.+ . i { :.. i SWITCHER

Designed for the Broadcaster ... it is Telik14:-;vo.. clean and simple in construction ... Modular mechanical construction provides means of making up custom system at no premium in cost to YOU ... Also provides way of economically Switching frame showing Plug In Video Switch Points, Trigger Modules expanding the system as future growth demands. and Output Distribution Amplifier Unit has exceptionally fine electrical specs.

Investigate the full advantages of this equipment. Trigger Module Call or write for complete information:

Diode Matrix Video Switch SARKES TARZIAN INC Module Broadcast Equipment Division Bloomington, Indiana Solid State Video Distribution Amplifier

Here are some of the major performance SPECIFICATIONS 1 DIFFERENTIAL PHASE .5° max @ 3.58 me

2 DIFFERENTIAL GAIN .2% max

3 PHASE DELAY .02 microseconds C 3.58 (Ref. to 200 kc)

4 SWITCHING TIME Less than .8 microseconds

5 ISOLATION (between any 2 channels) 60 db @ 3.58 me

BROADCASTING, May 1, 1961 97 NAB PREVIEW gram repeaters and recorder -playback failure alarm, citizens band transceiv- units. MacKenzie features instant audio ers. EXHIBITS CONTINUED to suit the most exacting sound require- Personnel: William S. Sadler, B. J. ments of every radio and tv station. All Klindworth, N. C. Ritter, Robert Wil- Comstock Jr., Joseph Roberts, Joseph the firm's equipment is completely tran- lett, Wayne Mayer, Dan Schulte, Leroy sistorized with loop maga- Wallace. Novik, Eliot S. Baker, Juan Chiabrando, continuous zines practically eliminating head wear James Baker, Ted Overbey, Tom MITCHELL -VINTEN INC. Magowan, Chet Siegrist, Al Timms, and assuring continuous trouble -free Bob Weeks, Bob Ware, Clyde Heck. operation. Space 10 MacKenzie will display a complete For the professional tv industry, fol- KAHN RESEARCH LABS. single channel recorder- playback, )CPR, lowing details for tv cameras will be which will automatically erase and re- Space 44 shown: Pedestals, dollies, cranes (crab- cord with magazines hand -loaded or bing, hydraulically operated and Kahn products include an all -am factory -loaded. driven), tripods and heads. stereophonic transmitter adapter, com- Personnel: Alastair MacMath. patible single sideband adapters for am MAGNE -TRONICS INC. symmetra -peak networks transmitters, Space 37 MOSELEY ASSOC. to increase the coverage range of am, Space 35 -B fm and tv voice transmissions. A complete automatic radio music program service will be shown. Also a Moseley Assoc. will have on display KLIEGL BROS. background music service for fm multi- its model RRC -10 radio remote control plex on magnetic tape with radiomation system for fm broadcast transmitters 19 Space equipment. and its model SCG -2 subcarrier gen- Kliegl manufactures a complete line Personnel: Thomas L. Clark Jr., erator for fm multiplexing. The RRC- of tv lighting equipment. This includes Joseph F. Herds and Alfred Kendrick. 10 studio control, transmitter control fixtures, accessories, wiring devices and and metering units together with Model lighting selection and control equip- MINNEAPOLIS -HONEYWELL PCL -2A STL enable fm transmitters to ment for monochrome and color tele- REGULATOR CO. operate on unattended mountain top casting. Featured will be a new SCR Space 45 sites. The SCG -2 subcarrier generator semi -conductor dimmer using a silicon incorporates automatic muting and cali- rectifier. Automatic data logging equipment controlled for brated subcarrier deviation meter. Personnel: Herbert A. Kliegl, Her- transmitting station, remote or local, and remote controlled tv camera Personnel: John A. Moseley. bert R. More, David Safford, William mount and lens. Morris, Lawrence Schaefer, Alwin PROFIT PROGRAMMING INC. Lassiter. Personnel: Gustave Ehrenberg, P. B. Guralnick and W. G. Schmick. Space 35 -C, D Automation equipment and program- LUMITRON DIV., MINNESOTA MINING & MFG. CO. ming material will be exhibited. METROPOLITAN ELECTRIC MFG. CO. Space 22 Personnel: Rogan Jones, John D. Space 25 Magnetic Products Div. will show Tuttle, Hamilton Brosious, Fred Von Metropolitan will show light control "Scotch" brand video tape, audible Hofen, William Evans and D. Coult- hurst. systems, dimmer controls, studio lights, range tapes and related items. switch gear, panel boards, bus ducts, Personnel: D. E. Denham, W. H. main service supplies, Lo Ohm switches PROGRAMATIC BROADCASTING Madden, W. F. Enright, J. G. Bondus, SERVICE and Pressure Tite switches. E. S. Seaman, R. J. Waters, C. L. Alden, Space 5 Personnel: Jim Connolly, Rennie R. J. Federer and F. J. Watson. Rozalski, Al Fox, Jim Shelley and On display will be Programatic's Charles Shevlin. MIRATEL ELECTRONICS INC. complete fully- automated radio pro- Space 33 gramming service. The company also ELECTRONICS INC. will MACKENZIE Miratel will have on display the fol- demonstrate how commercials and Space 15 lowing products: television video mon- complete re- recorded local programs (and network to the MacKenzie exhibit itors, camera viewfinders, large screen tie -ins) may be auto- Visitors matically automated, multi- channel waveform monitors; Conelrad equip- integrated into most broad- will operate cast schedules. program repeaters, single -channel pro- ment, audio operated relays, program Personnel: John Esau, Gus Webber, David Bain, Joseph W. Roberts. MEET YOUR ULLMAN -MAN RAYTHEON CO. (Equipment Division) Herb Berman, Northeast Regional Sales Space 27 Manager, was in the movie business. Products on display will be the KTR Along came Soundsmanship. One take . microwave television relay systems for he was For and knew it for him. you, too. intercity relay remote pickup or studio - Jingles, The Big Sound, Formatic Radio transmitter link applications, 7000 and -the Ullman way to more sales. Avoid 13000 mc, portable and rack -mounted re- takes. See Herb for NTSC color and simultaneous au- NEXT WEEK AT THE NAB CONVENTION dio. The TMA program audio chan- Suite 103 C The Shoreham nel units are used for application to existing systems. Microwave waveguide H. INC., New York RICHARD ULLMAN, accessories include antennas, wave - a Division of glide, diplexers and other items. THE PETER FRANK ORGANIZATION, INC. Personnel: P. Cass, V. E. Love, G. Hollywood / New York Hinckley, H. Bannon, H. Geist, D. Smith.

98 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 HE LISTENER IS THE BOSS FM .oughout the country publicity releases about FM Stereo ,adcasting are creating fantastic excitement among your .Hers. Millions have been spent in exploiting home stereo. only the beginning. We are on the threshold of the greatest ar expenditure by national manufacturers ever conceived STEREO )romoting the sale of FM stereo sets. The FM broadcaster is ready will get and hold the ratings.

IA, world leader in design and manufacturer of FM Broad - t Equipment, is stereo -ready now with is

N STEREO GENERATOR ERE

lediate plug -in compatibility to all existing FM transmitters capable of multi - ing, maintaining full monaural mainchannel audio for conventional FM re- Drs during stereo broadcast. Full frequency response -50 to 15,000 CPS on and :hannels. Meets or exceeds FCC specs, utilizing drift-free crystal control, ble side -band suppressed carrier with common source phase -lock insertion. ITA Model SG -1A IEREO CONSOLE e completely independent full response program channels, individually ITA tred and AGC controlled. Handles full stereo, plus a monaural channel, with pendent controls. Facilities for 35 inputs at all levels. Incorporates plug -in lifiers throughout and many other features. ITA Model AC 3 -1 HAS

3 FM STEREO AND FOR ALL YOUR BROADCASTING EQUIP - NT NEEDS SEE ITA AT THE NAB CONVENTION (BOOTH 24) IT! BROADCAST DIVISION ITA 130 EAST BALTIMORE AVE., LANSDOWNE, PENNSYLVANIA CLearbrcok 9 -8200 Offices -Dallas Los Angeles Sacramento Cincinnati Chicago INCORPORATED New York Philadelphia Atlanta "A Complete Broadcasting Service"

BROADCASTING, May 1, 1961 99 NAB PREVIEW microphone, power supply, all- transistor auxiliary equipment. It is Tektronix's shoulder-type tape recorder, dynamic latest product. The cart features an EXHIBITS CONTINUED microphone and all- transistor hi -fi tape easily adjusted tray which may be tilt - recorder. locked in nine positions. Dimensions: Personnel: RCA Masahiko Morizono, Hi- 35" high, 171" wide, and 27" deep. roshi Tada, Thomas Y. Arai, Fred Personnel: Charles Rhodes, Bill Shoreham Ballroom, Space 21 Tushinsky. Ewin, Eb von Clemm, Dale Brous, Rick RCA will display its full line of Le Forge, Fred Lenczynski, Art Ander- equipment and in addition will lift the STANDARD ELECTRONICS sen, Nick Sloan, Duane Bowans. curtain on its new devices for auto- Space 18 TELECHROME MFG. CO. mated programming and station con- Standard will exhibit various aspects trol of the future. All other company of its tv and fm equipment but will ac- Space 35 divisions will participate. cent a complete 20 kw fm transmitter Among the new products to be on Included in the exhibit will be an and a 25 kw tv amplifier. display are the Time Domain Correc- actual television studio where the corn - Among specialities are all new space - tor, which corrects waveform defects; pany will demonstrate its new color and saving equipment, 250 w fm transmit- the Chroma Keyer, which permits the The first public monochrome cameras. ter for stereo or multiplex, 5 kw fm use of color signals for producing re- showing of RCA's three new prototype transmitter for stereo or multiplex, 10 liable video insert keying in connection television tape recorders and the cur - kw fm transmitter and amplifier, fm with special effects equipment; a self- rently -in -use TRT 1 -B also will be modulators and equipment for moderni- contained, rack -mounting sync lock unit shown. zation of older fm transmitters. In addi- which permits a local sync generator to the RCA display will be Highlighting tion there will be Add-A -Unit, Patch - be locked in frequency and phase to a the showing of various station automa- over, space- saving and other Standard remote composite video signal; the spe- tion systems and how complete control features on exhibition. Among new cial effects generator with fader, which can be obtained under an integrated items are semi -conductor rectifiers in increases the capacity for lap dissolves electronic system. On this line, RCA fm transmitters (no rectifier tubes). and fades to black or color mono- equipment on also plans to demonstrate Personnel: R. M. Daugherty, J. M. chrome, or mixed signals. the building-block principle, permitting Noll, A. R. Taylor, J. Ewansky, M. Also to be shown are the video trans- the broadcaster to introduce automa- Zullo, J. Klindworth, H. D. Peckham, mission test set generator, the video to it grad- tion on a small scale, adding J. Nevin, M. Sajor, W. Bell, P. Cobalto, transmission test signal receiver, the is ually until complete automation L. Wenzel, C. Faison, M. Zimmerman, portable test signal generator, the EIA achieved. R. Bellew, B. Myers. sync generator with vertical interval In addition, the station automation keyer, the vertical interval signal keyer, display will include equipment for han- SARKES TARZIAN INC. the color tv utility monitor, and the dling the station break "panic period" sine -squared Space 1 window generator. and a full technical operations system. Personnel: J. R. Popkin, H. Charles Sarkes Tarzian will show a highly A film slide projector, cued and oper- Riker, B. Yagerman, Dave Chapman, advanced all -solid -state video switching ated by a recorded tone signal from Don Dudley, S. S. Krinsky, Ray Wulfe. RCA's new RT-7A cartridge tape re- system that is so well designed that corder, will be demonstrated. One of each system can be tailored to the serv- TELECONTRAL CORP. the two operating radio station displays ice requirements and future facility ex- Space 3 pansion can be accommodated. An- will be controlled by automation equip- Video -Audio distribution systems, other feature of the exhibit will be the ment. studio video switching systems, master company's 2 kmc heterodyne micro- Closed circuit television cameras, control switching systems, and automa- wave repeater system. A multihop sys- transmitters, power supplies and anten- tion controlled switching systems will nas will round out the exhibit. tem will be shown to illustrate the sys- be exhibited. Personnel: T. A. Smith, C. H. Col- tem transparency. In addition the 880 Personnel: John Doering, Leroy ledge, A. F. Inglis, E. N. Luddy, J. P. Vidicon studio camera will be exhibited. Jorgenson, Duane Heft, Clyde Funk. Taylor, E. C. Tracy, M. A. Trainor, Suitable for any monochrome studio, V. E. Trouant, J. W. Wentworth, P. the 880 system illustrates the maturity TelePrompTer CORP. Bergquist, P. A. Greenmeyer, J. L. of Vidicon cameras for live studio, field Space 8 Grever, E. T. Griffith, J. E. Hill, R. J. or tape productions, Sarkes Tarzian reports. TelePrompTer will exhibit a series Newman, D. Pratt, W. B. Varnum, of Random Access slide and tape selec- Personnel: Biagio Presti, manager; W. D. Wenger. tion devices designed to add a new di- Wendell Fuller, Russ Ide, Neff Cox Jr., mension of unlimited flexibility to the CUSTOM ENGINEERING Richard Swan, Morrell Beavers, Nubar SCHAFER selection of a presentation sequence. Donoyan, Jack Roden, John Guthrie, Space 21 Four major pieces of equipment in Dale Buzan, Bill Tarr, Roy Hacke- Schafer will show automatic pro- the Random Access series, including meyer, Charles Moore, Jesse Durbin, a gramming systems, plus automatic 60-slide 314 x 4 inch drum magazine Dave Link, Joe Phillipi, Robert McCoy. spotter, cartridge recorder and remote selector adapted to a TelePro 6000 pro- control equipment. jector, 100 and 500 slide 2 x 2 inch INC. Personnel: Paul C. Schafer, Ernest TEKTRONIX drum magazine selectors, and a 100 Wodiske, James Hartford, Hal Bates, Space 28 -B track magnetic tape machine selector Dallas Barnard, George Failey, Edward Tektronix will display and demon- will be shown. Edwards, Robert Tabors, Harold Linke strate the following equipment: Type A joint presentation will demonstrate and Jaye Smith. 526 Vectorscope; Type 527 and Type the preparation of slide transparencies RM 527 Waveform Monitor; Type 201 for tv production with the United Press SONY CORP. OF AMERICA Tilt-Lock Scope -Mobile; Type V Plug - International Unifax Telephoto service, Space 36 In Unit; Scope -Mobile Cart. Polaroid Corp., Copymaker, and the The Sony line includes an all- transis- The type 200 series Scope -Mobile TelePro 6000 rear -screen projector. torized professional three -channel tape Carts provide a convenient mobile sup- Personnel: Irving B. Kahn, William recorder, unidirectional condenser port for the firm's oscilloscopes and V. Sargent, H. J. Schlafly, E. J. Spiro,

100 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 196? NEW ATC ans. _ a simple, low cost, versatile answer to full or part -time AUTOMATED BROADCASTING

Allows automatic playback of 55 magazine -loaded tapes up to 10 minutes in length each. Models also available with up to 31- minute magazines.

Outstanding flexibility and simplicity of operation.

Far lower initial investment than other automated systems.

Tape rewinds and recues automatically.

Highest quality broadcast reproduction.

Automated broadcasting has proven to be desirable, but up to now, it has been an involved and costly proposition. The remarkable new ATC 55 -from the originators and STANDARD UNITS largest manufacturers of automatic tape control equip- NOW IN USE IN OVER 600 ment -puts full or part-time automation within the reach of any size station. The ATC 55 plays up to 55 taped RADIO AND TV STATIONS spots, themes, music and production aids in sequence Thoroughly proven in many station opera- without resetting or reloading. Tapes are contained in tions, ATC Standard Recording -Playback units eliminate threading, recueing and re- Standard Automatic Tape Control plastic magazines. The winding -make it simple to use as much unit selects and positions the proper magazine for airing, taped material as you wish. Write, wire or broadcasts the material and then the tape rewinds itself phone for complete details. ready for reuse or storage. The ATC 55 then disengages the magazine, moves to the next position and engages it for broadcast ... all automatically! The playback element of the ATC 55 is the same popular, thoroughly -proven Standard Unit, except that a modification allows automatic starting of other functions through an auxiliary control tone. Frequency response at 7.5 inches per second is ±2 db from 70 to 12,000 cps and ±4 db from 50 to Recording Amplifier Playback Unit 15,000 cps. The signal -to -noise ratio is 55 db, and wow and made by broadcasters for broadcasters flutter are under 0.2% RMS. Write, wire or phone for complete details. AUTOMATIC (T TAPE CONTROL See us at the 209 E. Washington Street, Room 300 N. A. B. Show, Booth 6 Bloomington, Illinois

BROADCASTING, May 1, 1961 101 NAB PREVIEW unit, Favag master studio clock sys- background music, and Perfectone tape tem, Conrac picture monitor line, East- recorders. EXHIBITS CONTINUED man 16mm tv projectors, Smith -Flor- Personnel: James B. Tharpe, Morris ence faultfinder, Prodelin transmission A. Mayers, Cecil Grace, Felix Bon - Herbert Nettleton, Hubert Wilke, John line, Decca weather radar, Superior self - vouloir, Dick Witkowsky, A. W. Gree- Barrington, Joe Munisteri, Stan Wins- normalling video jack, Dynair video and son Jr., Leo Darrigo, Bob Bollen, Pat ton, George Andros. rf distribution equipment, Power Gallagher, Bert Kupperman, Lou Whit- Sources all transistorized power supply son, Wayne Marcy, A. R. Hopkins, Al TELESCRIPT -CSP INC. systems. Kailman, Jess Rafsky, Charles E. Space 32 Am-fm exhibits include: Continental Spicer. Tv studio prompting equipment, rear transmitters and remote control sys- screen projectors, a tape editor, polari- tems, Broadcast Electronics Spotmaster, VITRO ELECTRONICS zation effects kit and audio equipment Altec audio console, microphones, Space 20 will be exhibited. Nems- Clarke monitors, field strength Personnel: Peter Jackson, Harrison meter, GEL transmitters and multiplex WESTREX CORP. Reader, Robert Swanson, Robert La- exciters, Audiomation tape players for Space 35C, D mont, James Fitzsimmons, Charles Krumm.

TELEVISION SPECIALTY CO. Space 39 Station Representatives Products to be displayed include kinescope recorders, rear screen projectors, transistorized 16mm S -O -F AM RADIO SALES CO. CBS RADIO SPOT SALES newsreel cameras with portable power Jefferson Unassigned pack, 16mm film inspection equipment, Personnel: Wilmot H. Lose; Jerry Personnel: Maurie Webster. and 35mm Camerafiex movie cameras. Glynn. Personnel: K. A. Jenkins, Lawrence CBS TELEVISION SPOT SALES Scheu, William Hanrahan, Dean Peck. ELISABETH M. BECKJORDEN Stotler Shoreham TELEVISION ZOOMAR CO. Personnel: Frank Shakespeare Jr., Personnel: Elisabeth M. Beckjorden. Space, unassigned John Schneider, Craig Lawrence, Clark New Super Studio and Super Univer- CHARLES BERNARD; THE COUNTRY George, Gene Wilkey, Robert Wood, sal Zoomar lenses will be on display at MUSIC NETWORK Merle Jones, Harvey Struthers, Bruce R. Bryant, Hal Hough. the Zoomar booth. With improved op- Mayflower tics and new coatings, they are of spe- Personnel: Charles Bernard. HENRY I. CHRISTAL cial significance for color telecasting, Suite and are already in use at many tv sta- AVERY- KNODEL Sheraton Park, M458 -60 tions in the U. S. and abroad. Sheraton -Park -Suite E426 -8 Personnel: Henry I. Christa], Irvin Gross, Philbin Flanagan. Personnel: Lewis H. Avery, J. W. TOWER CONSTRUCTION CO. S. Knodel, Charles C. Coleman, Philip ROBERT E. EASTMAN & CO. Space 42 Schloeder, John J. Tormey, Thomas J. DuPont Plaza Tower's booth will exhibit displays White. depicting its many types towers and Personnel: Robert E. Eastman. of JOHN BLAIR & CO. erection service. Highlighting the show BLAIR -TV EVERETT -McKINNEY will be a display of the newly designed BLAIR TELEVISION ASSOC. Automatic Guy Tensioning Device. Shoreham Personnel: Gerald Lasensky, Earl H. Washington, Suite 205 -06 -07 Personnel: Max M. Everett, Powell Moore, Harry Fair. Personnel: John Blair, Wells Barnett, Ensign, Thomas Buchanan. Louis Faust, Jack Fritz, Richard L. UTILITY TOWER CO. Foote, Frank; Martin, Arthur H. Mc- FORJOE & CO. and FORJOE -TV INC. Coy, Edward P. Shurick, Edward Unassigned Space 7 Whitley. Personnel: Joseph Bloom. Products include am and fm towers, base insulators, lighting kits, ground THE BOLLING CO. GILL -PERNA systems, installation and maintenance Sheraton -Park -Suite 500 A Shoreham, Suite E -700 service, transmitter buildings, all for Personnel: George Bolling, Bill radio; tv and microwave towers as well Personnel: Helen Gill, John J. Perna Bolling, Robert A. Schmid, Richard Jr., Val Bruce, Don Dalton, Walt as installation and maintenance service Swift. for television. Beadell, Dan Bowen. BRANHAM CO. HARRINGTON, RIGHTER & PARSONS VISUAL ELECTRONICS CORP. Mayflower Shoreham, Suite E -700 Space 11 Personnel: L. H. Greenberg, Tom Personnel: Program automation for video and Campbell, Jim Mc Manus, Taylor El- John E. Harrington Jr., James O. Parsons Jr., audio systems will be featured by Vis- don, Jack Thompson, George Harding, Volney Righter, ual. John Murphy, Don Richards. Maurice Rashbaum, John Dickinson, Arthur C. Tv equipment: visual automation Elliot, Carroll Layman. BROADCAST TIME SALES systems, GPL high resolution vidicon HAL HOLMAN CO. film system, Tarc switchers, English Willard electric valve 3" & 4" Image orthicon Personnel: Carl Schuele, Mort Bas- Shoreham, Suite A-601 tubes, Mackenzie program repeater sett, Peter Theg. Personnel: Hal Holman.

102 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 but only the "Twenty/Twenty" cleans up video transmission distortion

The Model 20/20 Time Domain Corrector is Telechrome's ingenious appli- BEFORE AFTER cation of the proven "paired echo" principle to the problems of video transmission and video tape recording. Result: for the first time a practical, commercially- priced instrument that eliminates overshoots, ringing, smears and other waveform defects from monochrome, color, composite and non - composite signals. Portable or rack- mounted, the Model 20/20 can be used anywhere in a television system. At the terminal end it eliminates difficulties regardless Photos, taken a feu, seconde apart, show hour the of where they originate. It is equally effective for pre -broadcast or on -the- AIodel 20/20 cleans up smears, overshoots. ringing air correction. And Telechrome's engineers have made it and other waveform defects. simple enough for easy use by anyone after only a brief demonstration. See for yourself BEFORE AFTER how the Model 20/20 dramatically cleans up transmission quality, assures continuous broadcast fidelity for maximum viewer and advertiser appeal. For u demonstration, contact H. C. Riker, Vice -President, Marketing. TELECHROME

Waveform correction is illustrated by before -and- AT THE FRONTIERS OF ELECTRONICS after photos of an expanded portion of Sines -test signal. The Model 20/20 can be used with ant, desired test signal for pre -broadcast, or on -the -air ELECTRONICS correction.

MODEL 20/20 AT THE NAB SHOW SEE THE TELECHROME MANUFACTURING CORP., AMITYVILLE, L.I., NEW YORK BOOTH NO. 35 Division Offices: Lombard, Illinois Van Nuys, California Dallas, Texas Washington, D.C. NAB PREVIEW nier, Donald Wolff, Carl Meyers. PAUL H. RAYMER CO. THE MEEKER CO. Sheraton- Carlton REPRESENTATIVES CONTINUED Sheraton-Park, Suite E- 620 -22 Personnel: Paul H. Raymer, Fred C. Brokaw, Stuart M. Kelly, John Mul- Personnel: Robert Meeker, Charles holland. Standard, Robert Dudley, Carl Jewett. GEORGE P. HOLLINGBERY CO. SPOT TIME SALES Park-Sheraton JOHN E. PEARSON CO., DuPont Plaza Personnel: George P. Hollingbery, JOHN E. PEARSON TELEVISION Personnel: Edward Spencer Jr., Fred Hague, Bill Heaton, Carl Loucks, Hay Adams Hotel John Erickson. Harry Wise, Philip Corper, Roy Ed- Personnel: John E. Pearson, Ray- wards, Robert Pierce and Warren mond Henze Jr., Allen Hundley, Bill TELEVISION ADVERTISING Nelson. Wilson, Russ Walker. REPRESENTATIVES INC. Unassigned H -R REPRESENTATIVES PETERS, GRIFFIN, WOODWARD Personnel: Larry Israel, Bob Mc- Sheraton Carlton, 400 Suite Mayflower Gredy, Bob Hoffman, and Lamont Personnel: Frank Headley, Frank Personnel: H. Preston Peters, Lloyd (Tommy) Thompson. Pellegrin, Jack White, Max Friedman, Griffin, Robert Teter, Charles Kinney, James Alspaugh, Avery Gibson. Lee Vanden Handel, Vincent Piano, VENARD, RINTOUL & McCONNELL Lon King, William Waters, Arthur Sheraton-Park, Suites 489 -91 THE KATZ AGENCY Muth, Jack Haskell, John Sias, William Personnel: Lloyd George Venard, Sheraton -Park, Suite E-520 -22 Bryan. James V. Mc Connell, Stephen R. Personnel: Eugene Katz, Edward Rintoul, Howard B. Meyers, James Codel, M. S. Kellner, Scott Donahue, EDWARD PETRY & CO. Brown, Bob Allen. Walter Nilson, William Joyce, Roy Shoreham, Suite C -100 WEED & CO. Miller, Alan Axtell, James Muse, Hal- Personnel: Edward Petry, Edward sey V. Barrett, Ken Klein. Voynow, Martin Nierman, Lou Smith, Mayflower Roger LaReau, Ben Holmes, Martin Personnel: J. J. Weed, E. C. Met- JACK MASLA & CO. Percival, Richard Hughes, Bill Larimer, calfe, E. J. Fitzsimmons, C. C. Weed, Statier- Hilton Bill Pipher, Ted Page, Bill Rohn, Bob Clarke Brown, Dick Walker. Personnel: Jack Masla, Allan Hutton, Bill Steese. Kla- ADAM YOUNG COMPANIES i-- Sheraton -Park, Suite C -140 >Leeloneacc Personnel: Adam Young, James F. O'Grady Jr. and Stephen A. Mach - cinski Jr. MAGNE -TRONIC S Networks "BETTER MUSIC and BETTER PROGRAMMING" ABC -TV, ABC RADIO Sheraton -Park, Suite E -720 ABC -TV affiliates presentation will be held at 2 p.m. Sunday (May 7) in the Sheraton Hall of the hotel. In the same room at 5:30 p.m., a cocktail Expertly programmed for ... party will be held for affiliates and net- BROADCASTING work executives with the radio affiliates AUTOMATED AM/FM MAIN CHANNEL meeting at 10 a.m. Sunday (May 7) in the Burgundy Room of the Sheraton - Park. buiáeiclxoelcerfów.J ileawz lalf,ai óptló 1,44 .fan4c Personnel: Leonard Goldenson, president, AB -PT; Oliver Treyz, president, ABC -TV; Simon B. Siegel, financial vice president, AB -PT, and vice president, treasurer, ABC -TV; Herbert ATiCiI %e(/`iC.Í/V Hahn, vice president, AB -PT; James C. Hagerty, vice president in charge of news -special events and public affairs, Perfected to serve... ABC; Frank Marx, ABC vice president FM MULTIPLEXING WIRED LINE SYSTEMS in charge of engineering; Alfred Schneider, vice president in charge of CATV OPERATIONS ON PREMISES SERVICES administration; Thomas Moore, vice president in charge of programming; SEE US AT THE NAB CONVENTION Julius Barnathan, vice president for affiliated stations; Joseph Cox, tv station relations; Mortimer Weinbach, vice SUITE MAGNE - TRONICS, INC. EXHIBIT E 709 SPACE #37 president and general counsel; Ed 49 West 45th Street, New York 36 Bleier, vice president in charge of tv daytime sales; Giraud Chester, vice

104 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 c -Y eeeatc momea fie ffe2ee ALL -TRANSISTORIZED PROFESSIONAL 3 CHANNEL E TAPE RECORDER

I----- I 40 r The SONY all- transistorized professional 3- The brief specifications are: channel Tape Recorder, model ES -13, which Reel size: NARTB, 104 " uses 1/2" width tape is designed for broad- Tape speed: 744" and 15 ips casting, phono -recording and other require- Frequency response: ments for professional quality recording ± 2dB from 40 - and reproduction. 10,000 cycles at 71 ips. Its performance is superior to that of a 4dB from 30 - vacuum tube tape recorder. The set con - 15,000 cycles at 71/2 ips. sists of a tape transport, three independ- 2dB from 30 - ent amplifiers, amplifier control section, 15,000 cycles at 15 ips. VU -meter cabinet and three monitor- speak- Signal -to -noise ratio: 55dB er enclosures. Recording and playback curve: NARTB

N.A.B. Convention ;Booth No. 36

EM -1 COMPLETELY TRANSISTORIZED The SONY all- transistorized PROFESSIONAL PORTABLE TAPE portable shoulder type tape C -174 - UNIDIRECTIONAL CONDENS- ER MICROPHONE FOR BROADCASTING RECORDER - WEIGHT ONLY 11 POUNDS recorder, model EM -1, is ideal for all types of on the spot USE. The SONY model C -17A is a newly interviews, outdoors or in- developed unidirectional condenser mi- doors. crophone for broadcasting use, par- It measures only 61/2" x 41/2" ticularly for TV studios. Its excellent x 131/2 ", and weighs only 11 features of outstanding frequency re- lbs. The tape transport is sponse, reliable performance and driven by a spring motor. The streamlined appearance fulfill every amplifier operates on six pen- requirement in the filed. The sensi- light batteries. Monitoring tivity is -50dB/lu bar at the output while recording and reproduc- impedance of 250 ohms. Only 11/16" tion is due through earphone. in diameter and 31y4" in length. The EM -1 is furnished with MODEL CP -3 is the power supply the SONY dynamic micro- used with the condenser microphone. phone, model FP -1. C -17A. A6..M1

514 BROADWAY, NEW YORK 12, N. Y. .1. ".. SONY CORPORATION OF AMERICA 1v,<<,,,, r,ro"IOffi, 627 SOUTH TOWNF AVENUE, LOS ANGELES, CALIF.

BROADCASTING, May 1, 1961 105 western manager, relations, and PROGR 'ti`, NAB PREVIEW affiliate MINN Robert Wood, manager, contract and PROBLEMS?' NETWORKS CONTINUED records, affiliate relations. CBS tv stations division: Merle S. EQUIPMENT president for owned and operated sta- Jones, president; Craig Lawrence, vice tions; Robert Coe, vice president in president; Harvey Struthers, vice presi- "PROBLEMS? . charge of tv station relations; Michael dent, station services; Hal Hough, direc- Foster, vice president in charge of press tor, program services; Howard Kany, information; Ralph Hatcher, manager director, international business relations; of tv station relations; Donald Shaw, Frank J. Shakespeare Jr., vice president director of station clearance, tv net- and general manager, WCBS-TV Nev. work; Joseph Giaquinto, manager of tv York; Bruce Bryant, vice president and station clearance; Dean Linger, director general manager, CBS Television Spot of advertising, tv networks; Joseph Sales; John A. Schneider, vice president Merkle, regional manager of tv station and general manager, WCAU -TV Phil. adelphia; Jim Conley, general sale< .. relations; Robert Curran and Carmine Patti, regional managers; Bert Briller, manager, WCAU -TV Philadelphia vice president in charge of sales de- Clark George, vice president and gen- velopment, tv network. eral manager, WBBM -TV Chicago; A ABC Radio: Robert Pauley, vice Pierce, director of engineering, WBBM. for a sparkling image president in charge; Jack Mann, na- TV Chicago; Bob Wood, vice president tional director of sales development, and general manager, KNXT (TV) Lo! advertising and promotion; James Angeles; Gene Wilkey, vice presiden- Duffy, national director of sales; Theo- and general manager, KMOX-TV St dore Douglas, eastern sales manager; Louis. For CBS Radio, see page 123 William Rafael, national program director; George Sax, national director of KEYSTONE BROADCASTING SYSTEN program operations; Earl Mullin, na- Sheraton -Park, Suite D700 -702 tional director of station relations; Don Personnel: Noel Rhys, Edwin R Schlosser, presentation writer; Frank Peterson, Richard Peterson, Charle: Atkinson, assistant director, station re- Hammarstrom, James Gessner, Char lations; Harry Woodworth, western lotte Tucker. sales manager; Bill Cochrane, western manager for radio stations. MBS MacKenzie Suite E-420 Multi -channel Automation CBS INC., CBS TELEVISION Personnel: Robert F. Hurleigh, pres NETWORK, CBS TELEVISION ident; Charles Godwin, stations vici STATIONS DIVISION president; Charles King, station rela Shoreham, Suite 600C tions director; Frank W. Erwin, assist to the president; Wagner, STOP FUMBLING CBS Inc. personnel: Frank Stanton, ant Hal man president; Kidder Meade, vice presi- ager of program development; Ir with cartridges-levers- dent, information services. Lichtenstein, director of advertising am CBS-TV network: James T. Aubrey sales promotion; Stephen J. McCormick tapes-discs-obsolete and operations vice presiden Jr., president; William B. Lodge, vice news temperamental gear president, affiliate relations and engi- (Washington); Hal Gold, public rela tions director. neering; Carl S. Ward, vice president and director, affiliate relations; Jack NBC SAVE Cowden, vice president, information services; Charles Steinberg, vice presi- Sheraton -Park, Suite 320B those precious seconds - dent, public information; Oscar Katz, Personnel: Robert W. Sarnoff, chair minutes- dollars vice president in charge of network man of the board; Robert E. Kintner programs; William H. Hylan, vice pres- president; David Adams, senior execu ident of sales administration; Joseph tive vice president; P. A. Sugg, execu Ream, vice president, program prac- tive vice president, owned stations an MACKENZIE tices; Gordon F. Hayes, national man- spot sales; William McDaniel, executiv. ager, affiliate relations; Harris Feeney, vice president, radio network; Rober INSTANT Audio manager of trade and business news; Stone, vice president and general man Edward Saxe, vice president, operations; ager, television network; Thomas Ervin The standard of reliability James J. Kane, manager, affiliate press vice president and general attorney relations; Leonard DeNooyer and Art Thomas Knode, vice president, statiot Fox, affiliate relations; George Zurich, relations; William Trevarthen, vic: `A Significant Breakthrough! sales service manager; George A. Kop- president, operations and engineering lin, sales manager, extended market George Graham, vice president am 0® Norman 1. OS!by, Generol mango plan, network sales; Robert F. Jamie- general manager, radio network; Alfre< ® son, assistant business manager and di- Stern, vice president, enterprises divi *MACKENZIE ELECTRONICS, INC. rector, station clearances, network sion; Hugh M. Beville, vice president sales; Donald E. Clancy, administrative research and planning; Albert Capstaff manager, affiliate relations; David R. vice president, radio network program Williams, eastern manager, affiliate re- ming; Richard Close, vice president NAB Convention Exhibit 15 lations; Edward E. Scovill, midwestern spot sales; Donald Mercer, director, sta L manager, affiliate relations; Bert Lown, tion relations; Sheldon Hickox, director

106 BROADCASTING, May 1, 196 station relations, West Coast; Steven Flynn, director, station clearance and traffic; Arthur Johnson, manager, co -op and network station sales and planning; v,e Ludwig Simmel, manager, radio sales sound and better OGO service and traffic; William Duttera, d, K c gellwoo manager, allocations engineering; Paul Tighter tea ed" ore very P Leroy A' Raymond s jumping Hancock, Paul Rittenhouse, playbacl single O'Connell, William Kelley, Malcolm no more noisy bought á We have not Your Laing, Anthony Cervini and Joseph grooves. disc since installing relations regional acetate blank 1960." WFBR Berhalter, station in July, William R. Hoos, managers; Cornelius Sullivan, manager, machines administration and services. "In my opinion, no station M be without should SrpR wRrq re a SPOTMASTER." %nslru e/ s the most1/rol sPpT- Dan Diener, WUST opliomenl intro Syndicators 9 since soli /e 1pPe.' dared to ABC FILMS (ouislMarroveRrq anything but don't Sheraton -Park, Suite 620B Our DJ's soy, "take SPOTMASTER!" Personnel: Henry G. Plitt, Harold J. take our Blum WANN Klein, Howard B. Anderson, AI Harti- "With a small staff, we gan, Mike Gould, John Tobin, James SPOTMASTER are able to utilize e . in such a way that Delaney, Bill Hannah, Don Joannes, iztm it sounds as if we had still ing 30 or 40 guys mill- Dick Buch and Olga Gomez. ée a tas around fighting to get on other words, the air. In te - we get a much bigger, CALIFORNIA NATIONAL a sound." better It has b auet as: Curt White, WDMV PRODUCTIONS ,soneY WlGO. WIC° for Doyle. Sheraton -Park saves "Take them away from us and you may Personnel: Herbert S. Schlosser, Carl as well have taken our microphones. No qual- Lindemann Jr., Daniel M. Curtis, Clif- more scratchy E.T.'s, only the highest ity sound for every client." ford Ogden, Bill Breen, Edward A. Tom Kita, WLEE

Montanus. . " even the sales department the efficiency have nothing and dependability but praise for CBS FILMS INC. of the SPOTMASTER." Sidney Shoreham, Suite B -600 Mogelof, WEZL Persinnel: Sam Cook Diggs, Robert "We have improved our production immensely." F. Lewine, Fred Mahlstedt, James Art Shultz, KING . . frankly, I don't Victory, James McCormick, Walter know how we ever Scanlon, Murray Benson, Henry T. got along without this works beautifully equipment." Gillespie, William Perkinson, Edward delighted, highly "Extremely J. T. Showden, Jr. Hewitt, Barr Sheets, service excellent. Carter Ringlep, and the I WGTC theic SPOTMASTER."POTMA George Diederich, Fred Gilson. recommend Pierre Eaton, WINX COMMUNITY CLUB SERVICES Lfay flower Personnel: John C. Gilmore, William V. Carpenter, Bess Gilmore, Phil Peter - ;on, Len Hornsby, Sam Brownstein, . . . the whole industry is tichard N. Robbins, Martin While, Jack Gainey, Mark Fabre, Gregg Reeser, broadcasting the praises of lohn Mark, Ray Baker, Dave Campbell. Guests: Robert M. Stelzer, president, ìtudent Marketing Institute and Mr. & vfrs. John Ready, principal of Greens Farms School, Westport, Conn.

HARRY S. GOODMAN PRODUCTIONS PUSHBUTTON BROADCASTING Theraton-Park, Suite A211 -215 Personnel: Everett F. Goodman, Spotmaster is America's number one WIN! Harry S. Goodman. tape cartridge equipment. Spotmaster Spotmaster "500" Complete Recorder and Playback is the most field- tested, most field - Unit IAYARK FILMS CORP. proven equipment available. And, in One Compact Package. ïhoreham Simply See Spotmaster at Spotmaster is more than a promise; the NAB Convention. Free Personnel: Reuben R. Kaufman, you get guaranteed delivery datés. Harvey Victor, Ed O'Brien and Fred entry blanks at the VISUAL Yardley. ELECTRONICS booth, the VISUAL ELECTRONICS suite BROADCAST _ANG -WORTH FEATURE PROGRAMS ELECTRONICS, INC. (G609, Shoreham Hotel) or 8800 BROOKVILLE ROAD, SILVER SPRING, MD. RICHARD H. ULLMAN suite ïhoreham, Suite 6509 TELEPHONE JII. 8.4983 Personnel: John D. Langlois, C. O. (103C, Shoreham Hotel). anglois Jr., Hugh S. Allen, Ed Gar -

3ROADCASTING, May 1, 1961 107 NAB PREVIEW MODERN TALKING PICTURE ber, Boyd Krause, Jack Heim, Bob SERVICE Hoffman, Bill Humphreys, George Mitchell, Lester Tobias, Dave Hunt, Ben SYNDICATORS CONTINUED Statler- Hilton Personnel: Phil Di Meo, Ralph Del Elrod, Kirk Torney, Herb Richek, Coro. Harvey Chertok. diner, Robert O. Boehmer, Mort Silver- man. OFFICIAL FILMS STERLING TELEVISION CO. Sheraton -Park Sheraton -Carlton MAGNA-TRONICS INC. Personnel: Russ Raycroft, Bob Beh- Sterling will announce two new syndi- Shoreham, Suite E709 rens. cated offerings: Adventure Theatre, a Personnel: Thomas L. Clarke Jr., one-half hour series, and Big Moment, Joseph F. Hards, Alfred J. Kendrick. RCA RECORDED PROGRAM a five -minute sports show. SERVICES Personnel: Elliott Abrams. MCA -TV LTD. Shoreham TRANS -LUX TV CORP. Sheraton -Park, Suites E220 -22 Personnel: Alfred B. Sambrook. Shoreham Suite C304 Personnel: David V. Sutton, Lou SCREEN GEMS Friedland, De Ary Barton, Bob Green- Personnel: Richard Brandt, Richard Park, Suite C440 berg, Frank Brill, Jim Stirton, Ernie Sheraton Carlton, Art Mannheimer, Murray Montgomery, Hal Golden, Ed Aaronoff. Personnel: Robert Seidelman, Stan- Oken, Bud Ormond, Roz Karan and ley Dudelson, Daniel Goodman, William Robert Weisberg. MGM -TV Hart. RICHARD H. ULLMAN INC. Sheraton Park, Suite C540 SESAC INC. Shoreham, Suite 103C Release of selected post '48 MGM Sheraton Park, Suite B520 -22 Division of Peter Frank Organization, feature films for tv will be announced. Personnel: Mr. & Mrs. E. S. Prager, Hollywood, distributing radio and tv release In addition, of 700 pre -'48 fea- W. S. Myers, Sidney Guber, Charles program and production services, various tures and short subjects, includ- Scully, Mr. & Mrs. Harold Fitzgerald, jingles, "The Big Sound;" "Formatic ing 135 MGM cartoons, 52 Our Gang Mr. & Mrs. Frank Atkins, Mr. & Mrs. Radio;" target and IMN jingles; Ev Comedies, 69 Passing Parades, 48 Crime Glenn Ramsey, Mr. & Mrs. Ed Cooney, Wren Productions; Spotmaster tape cart- Does Not Pay and 101 Pete Smith spe- Linda Loddengaard. ridge equipment. cialties will also be disclosed. Personnel: Peter Frank, Marvin A. Personnel: Richard A. Harper, Paul SEVEN ARTS ASSOCIATED CORP. Sheraton Park, Suite C240 Kempner, Herb Berman, Gene Daniels. B. Mowrey, Richard G. Yates, Charles Bernie Edelman, Charles Grood, Harry Alsup, Lou Israel, Keith Culverhouse. Personnel: Robert Rich, Don Klau- Sanger, Barry Winton, Fred Winton: Herb Eiseman.

VIDEOTAPE PRODUCTIONS OF NEW YORK INC. OVER Unassigned Personnel: Howard S. Meighan, Dor 500 Collins and Herbert W. Hobler. íCr®97C WORLD BROADCASTING SYSTEM Ovu -CC13 Sheraton Park, Suite M689 -91 USERS Personnel: Paul Harron, Fran'. Knight, John Murphy, Dick Crane, Rus:

Over S00 AM, FM and TV stations throughout the world have- Starner.

Increased normal effective voice power up to 21/2 times. ZIV- UNITED ARTISTS Improved overall limiter and AGC amplifier performance. Symmetrized non -symmetrical audio peak excursions. Sheraton -Park, Suite C340 M. J. Len Fire. Symmetra Peak is a special passive network and its function is not Personnel: Rifkin, duplicated by limiters or AGC amplifiers. Thus, SymmetraPeak gives up stone, Ed Broman, Al Goustin, Pierre to 4 db additional boost in station coverage. Order today or get a first- Weis, Ken Joseph, Dick Lawrence, Jin hand report by writing for a list of Symmetra -Peak customers in your own area. Weathers, Leon Bernard. Miscellaneous AMERICAN RESEARCH BUREAU INC Shoreham, Suite 702 ARB reports for all television market and other material will be available a: well as the ARB 1960 coverage study. ANOTHER FIRST BY THE DEVELOPER OF A color slide presentation of ARB ma- CSSB AND FULL. RANGE AM STEREO terial and its use will be shown every two hours. Price: $295.00 FOB Freeport, New York. Personnel: James Seiler, Mrs. Betty KAHN RESEARCH LABORATORIES, Inc. Seiler, Ralph Crutchfield, Bill Shafer, J. Rupp, Roger Cooper, Ace Kellner, 81 South Bergen Place, Freeport, New York, FReeport 9 -8800 Clay Braun, Albert Petgen, George World Wide Suppliers of Modern Communications Systems Corey, Donald Kniff.

108 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 AMERICAN TELEPHONE & TELEGRAPH CO. Shoreham Personnel: F. R. MacFarland, W. B. Kelley, L. M. Munford. ASSOCIATED PRESS Sheraton -Park, Franklin Room Personnel: Oliver Gramling, Lou Kramp, Jim Coldsmith, Tom Cunning- ham, Jerry Gill, Douglas Lovelace, Frank Stearns, Andy Anderson, Tom Coleman, Burl Ely, Jim Firmin, Howard Graves, Jim Keel, Bob Myers, Torn Pendergast, Bob Rousek, Bob Shipley, Jim Smith, Roy Steinfort, Tom Stuetzer, Bob Lundy, Bob Wells. BROADCAST ADVERTISERS REPORTS .. --. Sheraton -Park, Suite 1t4658 -60 *4. 4 4 % II "lb qi VI111 BAR distributes the Tv Agency Guide, It . a pocket reference \==='! to individual brands using television and the agencies buying \ ! time for each. The BAR station handbook and the BARdex classified index to spot television in the four major regions of the U. S. will be distributed. Personnel: George W. Schiele, Phil Edwards, Bob Morris. MEDIA /SCOPE Designed for minimum rack space and made of high quality Smiler- Hilton materials, Type 948 Nems -Clarke Jack Panels are compatible Personnel: A. W. Moss, Roy Hess, with RCA and Western Electric equipment. Peter Finch, James McCann. In video and RF Jack Panels provision can be made on the sub - A. C. NIELSEN CO. Sheraton -Park Hotel, Suite A100 chassis for 12, 18, or 24 Amphenol connectors and plugs - to An international cheese buffet table permit disconnection of long lines when necessary. Heat -treated will be operated with the compliments beryllium copper spring contacts assure long, maintenance -free of the 14 overseas Nielsen companies. service. Silver and gold flash types are available. Free materials will include the annual state -of- the -media report. Personnel: John Churchill, Bill Wyatt, FIELD INTENSITY METER 125 Ben Wilson, Jim Shoemaker, Henry The Nems -Clarke Field Intensity Rahmel, George Baillie, Warren Cor- Meter is a lightweight, portable instrument for measurement of dell, Erwin Ephron, Ed Evans, Bill Mac- a wide range of radio signal intensities in the band from 1.5 to Donald, Doug Scanlon, Dick Shane, Dave Traylor, Don Waterbury, George 5 MC. A primary application is to measure transmitter harmonic Blechta, Bill Ryan, Joe Matthews, Bill radiation to satisfy the annual and pre -license requirement of Weseloh, George Ralph. Rule 3.47(A)(5), as described in the NAB Engineering Handbook. THE PULSE INC. Sheraton -Park, Suite F140 -141 SELF -NORMALLING JACK [A Significant Step Forward] The Made -to- measure qualitative studies will be available in the hospitality suite. Nems -Clarke 999 Self -Normalling Jack provides coaxial patch- 70 and 50 are used fairly STANDARD RATE & DATA SERVICE ing facilities where OHM lines -with Sheraton -Park, Suite E120 -22 stable patching layouts, where a number of "normal through" Personnel: Jack Williams, Al Fagans, conditions exist. Bill Pierce, Dwyer Roche, Al Ingram, Clinton Abbott, Thomas O'Hara, Jack Looping plugs can be deleted, since looping is constant and can Cusick. be interrupted only by the insertion of a plug from front of jack UNITED PRESS INTERNATIONAL panel. Removal of plug instantly restores "normal through" con- Sheraton -Park, Suite A -200 dition. The Self -Normalling Jack has VSWR of less than 1.15:1 in UPI is presenting an exhibit in con- frequencies up to 260 MC. junction with TelePrompTer Corp. and Polaroid Co. in the TelePrompTer exhibition booth. /!T ®N/069 A DIVISION OF VITRO CORPORATION OF AMERICA Personnel: C. Edmonds Allen, LeRoy 6ELE PRODUCERS OF NE MS- CLARKE ECM P Keller, W. R. W. Higginbotham, Fred 919 JESUP -BLAIR DRIVE, SILVER SPRING, MARYLAND /2301 PONTIUS AVENUE, LOS ANGELES 94, CALIFORNIA

BROADCASTING, May 1, 1961 109 NAB PREVIEW E. Loney, H. C. Thornton. plaques awarded to radio and tv stations for outstanding public service. U. S. ARMY Personnel: Lt. Col. Franklin K. MISCELLANEOUS CONTINUED West Lobby Tourtellotte, Lt. Col. Thomas B. Clag- The Army's weekly television series, ett, Stanley Field, Capt. John R. Swee, A. Parker, Wayne C. Sargent, C. R. The Big Picture, and radio series, The M /Sgt. Neil S. Robinson and M /Sgt. Woodsum, William C. Payette, Aaron Army Hour, will be depicted and Donald Cosgrove. r4ve--_., ADVANCE REGISTRATION NEXT WEEK IN WASHINGTON NAB CONVENTION

A Albrecht, Harry, Crosley Broadcasting Corp., Baker, Virginia L. (Mrs.), WESR Tasley, Va. Aaron, J. C., WMVA Martinsville, Va. Chicago Balaban, Elmer, The Balaban Stations, Chicago Abbott, Clint, Standard Rate & Data, Skokie, Ill. Aldridge, Mahlon, KFRU Columbia, Mo. Balch, Frank A., WJOY Burlington, Vt. Abel, Charles, Marietta Broadcasting Inc., San Alexander, Jack D., Futursonic Productions Inc., Baldinger, Wilbur, Television Digest, Washington Diego, Calif. Dallas Baldwin, John M., WTCN Minneapolis Abrams, Earl, BROADCASTING magazine Alexander, John, WFLA Tampa, Fla. Baldwin, William, KWWL Waterloo, Iowa Adams, David C., NBC, New York Alford, Andrew, Alford Manufacturing Co., Boston Baltimore, David M., WBRE Wilkes- Barre, Pa. Adams, Ernest L., Miami Valley Broadcasting Alford, Mrs. Andrew, Alford Manufacturing Co., Baltimore, Louis G., WBRE Wilkes- Barre, Pa. Corp., Dayton, Ohio Boston Bankson, John P., Jr., Miller & Schroeder, Wash- Adams, Irwin S., KGON Portland, Ore. Allen, C. Edmonds, UPI, New York ington Adams, Richard E., WKOX Framingham, Mass. Allen, Edward Jr., WDOR Sturgeon Bay, Wis. Bannister, Harry, NBC, New York Adams, Robert, WTOP -TV Washington Allen, G. M., Statesville Broadcasting Co. Inc., Bannister, John G., NAFI Oakland, Calif. Adanti, Paul, WHEN & WHEN -TV Syracuse, N.Y. Statesville, N. C. Bannon, Hugh, Raytheon Co., Waltham, Mass. Adler, Ben, Adler Electronics, Inc., New Rochelle, Allen, Hugh S. Jr., Lang -Worth Feature Programs Bantle, Lou, Tv Stations Inc., New York, New N.Y. Inc., New York York Adler, S. L., KTLA (TV) Hollywood Alley, Wade H., WHIO Dayton, Ohio Bare, John D., WHVR Hanover, Pa. Albertson, Fred W., Dow, Lohnes & Albertson, Alspaugh, Dr. Harold, Standard Rate & Data, Barnathan, Julius, ABC -TV, New York Washington Skokie, Ill. Barnes, Tom, WDAY Fargo, N.D. Alsup, Charles, MGM -TV Culver City, Calif. Barrett, John, WKBW Buffalo Amaturo, Joseph C., WIRE Indianapolis, Ind. Barrington, Jay P., WDAF Kansas City TOWER LIGHTING Amole, Gene, KDEN Denver Bartell, Mel, Bartell Broadcasters, New York AVOID ISOLATION Amoo, Lloyd R., North Dakota Broadcasting Co., Bartlett, Marcus, WSB -TV Atlanta TRANSFORMER TROUBLES Valley City, North Dakota Bartlett, Walter E., WLWC (TV) Columbus, Ohio Anderson, Albert A., WKOX Framingham, Mass. Barton, Ed, KPLC Lake Charles, La. INSTALL MODERN DESIGN Anderson, Carl Q., KREY -TV Montrose, Colo. Barton, Morris C., KSLA -TV, Shreveport, La. Anderson, Elwood C., WORK York, Pa. Bateman, Frank F., WBTV (TV) Charlotte, N.C. . by HUGHEY & PHILLIPS. Inc. Anderson, Gilbert L., WJW -TV Cleveland Bates, William A., WDAF Kansas City . your most dependable source of Obstruc- tion Lighting Equipment Anderson, Howard B., ABC Films, Inc., New York, Batson, Charles A., WIS -TV Columbia, S.C. ... the widest selection of Control and Alarm New York Baudino, Joseph E., Westinghouse Broadcasting Apparatus in the Industry. Anderson, W. N., Independent Television Author- Co., Washington ity, London, England Bauer, A. J., WINK Ft. Myers, Fla. FEATURING: Araki, Tsuneo, Tokyo Shibaura Electric Co. Lts., Baxter, Lionel F., Storer Broadcasting Co., Miami Kawaski, Japan Beach . HIGHER EFFICIENCY Armstrong, George W., Storz Broadcasting Co., Beach, Ross, KAYS Hays, Kan. Kansas City Beadell, Walter, Gill- Perna, Chicago . IMPROVED REGULATION Arnold, Russ, WTHI Terre Haute, Ind. Beard, Fred, WJDX-WLBT (TV) Jackson, Miss. . ADDITIONAL Arnoux, Campbell, WTAR Norfolk, Va. Beatty, J. Frank, BROADCASTING magazine TAPS Arries, Leslie G. Jr., WHDH Boston Beaudin, Ralph W., WLS Chicago FIBER GLASS Asher, James D., TV & Radio Broadcasting Corp., Bechtel, Gene, KQAQ Austin, Minn. INSULATION Quincy, Mass. Beck, John, KTAR Phoenix . EPDXY ENCASED Atkinson, Frank, ABC -Radio, New York Becker, A. Harry, A. Harry Becker, Washington . VERSATILE Attaway, Douglas F., KSLA -TV Shreveport, La. Beckman, Alfred R., ABC, Washington MOUNTING Atwood, Jack S., WCSH -TV, Portland, Me. Bedwell, Raymond T. Jr., Marquette University, Aubrey, James T., CBS, New York, N.Y. Milwaukee Augustine, Caley. WIIC Pittsburgh Beemster, Rev. M. J., WBAYTV Green Bay, Wis. THREE SIZES 750, 1750, 3500 WATTS ... Averett, Elliott, The Bank of New York, New York Belaska, Frank G., WIRY Troy, N.Y. 60 power must he Essential wherever cycle Avery, Lewis H., Avery transferred efficiently across two points with -Knodel Inc., New York Belche, Bill, WIDU Fayetteville, N.C. very low capacitance or at very high voltages. Axton, Bailey, KTOP Topeka, Kan. Belk, Henderson, WIST Charlotte, N.C. Axton, Mrs. Bailey, KTOP Topeka, Kan. Bellwood, LeRoy A., KOGO /KOGO -TV Radio KFSD "See it at our NAB Exhibit" Inc., San Diego, Calif. REQUEST DESCRIPTIVE BULLETIN B HPS -152 Bentson, N. L., WLOL Minneapolis Bacus, Roy, WBAP- AM -FM -TV Fort Worth Berentson, Ben, WGN Chicago Bagwell, Ken, WAGA -TV Atlanta Berg, Benjamin, Albion Optical Co., Hollywood INC. HUGHEY & PHILLIPS, Bagwell, Norman P., WKY Oklahoma City Berger, Lawrence, KTWO Casper, Wyo. MANUFACTURERS OF Bahakel, Cy N., WRIS Roanoke, Va. Bergquist, P., RCA, Camden, N.J.

300MM Beacons, Obstruction Lights, Photo - Bahr, Warren A., Young & Rubicam, New York Berhalter, Joseph J., NBC, New York Electric Controls, Beacon Flashers, Special Bailey, Fred L., WJBC Bloomington, Ill. Berk, Roger G., WAKR -TV Akron, Ohio Junction Boxes, Microwave Tower Light Con- Baillie, George, A. C. Nielsen, Chicago Berk, S. Bernard WAKR -TV Akron, Ohio trol and Alarm Systems, Tower Isolation Trans- Baird, Robert M., Blackburn & Co., Atlanta Berk, Viola, WAKR -TV Akron, Ohio formers, and Complete Kits for: Tower Baird, Will Collier, Jr., WFMB Nashville, Tenn. Bernard, J. J., KTVI St. Louis Lighting, Sleetmelter Power and Control. Baker, R. Karl, WLDS Jacksonville, Ill. Berkman, Jack N., WSTV-TV Steubenville, Ohio Baker, T. B. Jr., WLAC -TV Nashville Bernstein, Fred, Radio Tv Reps., New York 3200 N. San Fernando Blvd. Burbank, Calif. Baker, Vernon H., WESR Tasley, Va. Bernstein, Lester, NBC, New York

110 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 General Electronic Laboratories J Announces the Acquisition of Rust Remote Control Systems m

All GEL And RUST Broadcast Equipment Series C- 108 -0C

Rust Remote Control Equipment Also Available Series C- 108 -1C For LEASE From

GEL 15KW FM Broadcast Transmitter CHANNING LEASING The Rust line of Remote Control Systems and the field- proven GEL Multiplexers and 1KW and 15KW FM Transmitters, COMPANY equipment names that have earned respect for reliability, are now available from a single source ... General Electronic Laboratories, Inc., of Cambridge, Massachusetts. Low -cost lease plan See the latest GEL -RUST Equipment at the NAB Convention. conserves working capital, preserves cash On Display will be: position. 15KW FM BROADCAST TRANSMITTER 1KW FM BROADCAST TRANSMITTER For leasing information FM MULTIPLEX SYSTEM RUST REMOTE CONTROL EQUIPMENT write directly for folder, "Why Lease ", or call : Booth 12 NAB

General Electronic Laboratories' equipment has demonstrated trouble -free dependability throughout the country. Walter Channing, President CHANNING Write to Broadcast Sales, Dept. 1, for GEL FM Tech- nical Bulletins and Rust Equipment Information. LEASING COMPANY, INC. GENERAL ELECTRON/C

5 -19 Main Street LAB ORATOR /ES, INC. Natick, Mass. Tel: OLympic 5 -0190 18 AMES STREET, CAMBRIDGE 42, MASSACHUSETTS

BROADCASTING, May 1, 1961 111 Bunker, Edmund C., CBS, Washington Burgess, James H., WLWA (TV) Atlanta Burgoon, George, Greylock Broadcasting, Pitts- Open house field, Mass. CONTINUED .rl A., KIRX & KTTN Kirksville, Mo. Headquarters for BROADCAST- Burk, Sam Burkhimer, Don, RCA Recorded Program Services, ING and Television magazines dur- New York ing the NAB convention May 7 -10 Burton, Don, WLBC Muncie, Ind. 6 ryhill, J. L., KRON -TV San Francisco will be maintained in the Madison Burton, Robert J., Broadcast Music Inc., New Beville, Ross, WWDC Washington Room of the Sheraton -Park Hotel. York Bevis, Charles C. Jr., Maximum Service Tele- Bush, E. O., WDLA Walton, N.Y. is casters, Washington The suite located on the mezza- Butterfield, Richard, KMSP -TV Minneapolis Bice, Max H., KTNT -TV Seattle nine and is reached by a short Biddle, Dick, WOWL -AM -TV Florence, Ala. flight of stairs to the right of the C Biederman, Les, WPBN -TV, WTCM Traverse City, main entrance of the hotel. Mich. Cady, William R., Jr., KADY St. Charles, Mo. H., WSIX Biggar, George C., WLBK OeKalb, Ill. Representing BROADCASTING Caldwell, Charles Nashville Caldwell, E. F., RCA, Biggs, Marion Art, KHOU -TV Houston will be Sol Taishoff, Maury Long, Camden, N.J. Calvert, William New Bingham, George W., WGNY and WKIP Newburgh Ed James, Winfield R. Levi, Ed J., WPAT York A. WNCT N.C. & Poughkeepsie, N.Y. Campbell, Hartwell, Greenville, Sellers, Art King, Rufus Crater, Campbell, The WFBM Indian- Bishop, Burton, KCEN -TV Temple, Tex. Eldon, Stations, J. Beatty, Earl Abrams, apolis, Ind. Bissell, George F., Plattsburgh Broadcasting Frank Campbell, Mrs. B., WJEH Corp., Plattsburgh, N.Y. Frederick M. Fitzgerald, Law- Marianne Gallipolis, Ohio Bitzer, R. J., WLBH Matoon, Ill. rence B. Taishoff, Harold Hop- Campbell, Robert J., WTMT Ky. Black, Elizabeth, Cotten & Aleshire, New York Louisville, kins, Dawson Nail, Leonard Zei- Campbell, E., WJAC -TV Blackburn, James W., Blackburn & Co., Washing- Theodore Johnstown, Pa. denberg, Don Kuyk, Warren W. Candia, John, Age, ton Advertising New York Cannan, D. A. Jr., KFDX -TV Wichita Blackburn, Richard K., Gannett Co., Rochester, Middleton, Bill Merritt, Irving Falls, Tex. Cannon, Carl, National Council Churches, N.Y. Miller, John Cosgrove, and Gladys of New York Blackley, Charles P., WTON Staunton, Va. Hall. Cannon, Samuel M. Jr., WCEM Cambridge, Md. Blackman, E. G., WLAC Nashville, Tennessee Representing Television will be Capstaff, Albert L., NBC, Blanchette, W. C., KFBB Great Falls, Mont. New York Carey, Sam, WRVA Richmond, Va. Bland, AI, Crosley Broadcasting Corp., Cincinnati Ken Cowan, Don West and Frank Carino, Lawrence M., WWL-TV New Orleans Blatterman, H. L., KFI Los Angeles Chizzini. Carlson, George, WDSM -AM TV Blechta, George, A. C. Nielsen Co., New York Duluth, Minn. Bleier, Edward, ABC, New York Carlton, Richard, Trans -Lux Television Corp, New York Block, Richard C., Kaiser Broadcasting, Honolulu Carow, Raymond E., WALB -TV, WJHG -TV Albany Bloom, J. D., WWL -TV New Orleans Brauer, Harrol A. Jr., WVEC Hampton, Va. Bloomberg, Haskell, station broker, Lowell, Mass. Brauer, Nick, WTMJ Milwaukee, Wis. Carpenter, M. M. Jr., WDTM Detroit Carpenter, William, Cellomatic Bloomberg, Herbert, WWCO Waterbury, Conn. Braun, Warren L., WSVA- AM -FM -TV Harrisonburg, Corp., New York Carrera, Dillard, KVIL Dallas Bloyd, James E., WEWS (TV) Cleveland, Ohio Va. Case, Ross E., KWAT Watertown, S.D. Blue, Ron B., KBYE, Oklahoma City Bray, Robert W., WHNB -TV West Hartford, Conn. Casselberry, R. L., General Electric Co., Blum, Morris H., WANN /WXTC Annapolis, Md. Brechner, Jos. L., WLOF -TV Orlando, Fla. Syra- cuse, N.Y. Blume, Jack P., Fly, Shuebruk, Blume & Gaguine, Brechner, Mrs. Jos. L., WLOF-TV Orlando, Fla. Washington Breckher, Robert, KTTV (TV) Los Angeles, Calif. Cassill, H. W., Blackburn & Co., Inc., Chicago Castle, Clemens X., Storer Broadcasting Bogan, Rupert, WBAP- AM -FM-TV Fort Worth Bremser, R. Lyell, KFAB Omaha, Neb. Co., Miami Beach Boice, Hugh K. Jr., WEMP Milwaukee Brennan, Charles E., consulting radio engineer, Caudle, L. L. Jr., WSOC- AM -FM -TV Bolas, George A., Chicago Milwaukee Charlotte, N.C. Caughey, R. W., WINK Ft. Myers, Florida Boler, John W., KXGO- KXJB-TV Fargo, N.D. Brenner, Joseph, broadcast attorney, Beverly Cavalluzzi, Nat, ABC, New York Bolling, G. William III, The Bolling Co., New York Hills, Calif. Cervini, Anthony A., Jr., NBC, New York Bolling, George W., The Bolling Co., New York Bretherton, Robert, The Community Broadcast- Cervone, Lawrence J., Gates Radio Co., Bonansinga, Joe, WGEM Quincy, Ill. ing Co., Toledo, Ohio Quincy, III. Bonbright, Daniel C., EMI /US Ltd., Hollywood Bretherton, Thomas S., The Community Broad- Chambers, G. Russell, WAMS Bandy, Hugo A., WAGA -TV Atlanta casting Co., Toledo, Ohio Wilmington, Del. Chandler, George C., CJOR Bonebrake, M. H., KOCY Oklahoma City, Okla. Brewster, F. Wayne, KHOL -TV, KHPL -TV, KHOL -FM Limited, Vancouver, B.C. Bookwalter, L. S., KOIN -TV Portland, Ore. Kearney, Neb. Chapman, J. William Jr., Paul H. Chapman Co., Booth, John S., WCHA Chambersburg, Pa. Bridges, W. W., WOIC Columbia, S.C. Atlanta Bordley, Robert A. J., WTOP -TV Washington Bridges, Walter C., Central Broadcasting Co., Chapman, Paul H., Paul H. Chapman Borel, Richard A., WBNS -TV Columbus, Ohio Eau Claire, Wis. Co., Atlanta Chapman, Reid G., WANE Ft. Wayne, Ind. Bormann, Jim, WCCO Minneapolis Brines, Paul C., WSJV -TV South Bend, Ind. Chase, Seymour M.. Washington Bornholdt, John N., Armed Forces Radio Service, Britt, Charles B., WIRY Plattsburgh N.Y. attorney, New York Brizzard, Alvin E., Security First Natl. Bank, Los Chauncey, Tom, KOOL, KOLD Phoenix, Ariz. Chauncey, Tom, Mrs., KOOL, KOLD Bostic, Tom, Cascade Broadcasting Co., Yakima, Angeles Phoenix, Ariz. Wash. Broman, Edward, Ziv- United Artists, Chicago Chenault, LCDR, Josephine USN, Department of Defense, Washington Bottom, Raymond B. Jr., WGH Newport News, Va. Brooks, Leon P., CBS, Washington Chenault, Lester E., KYNO Fresno, Calif. Bouldin, John W. Jr., WMVA Martinsville, Va. Brown, Carleton D., WTVL Waterville, Me. Chernault, George, WSLF Roanoke, Va. Boundy, Glenn G., Storer Broadcasting Co., Brown, Charles R., WCSH -TV Portland, Me. Cherpack, John Jr., WBBW Youngstown, Miami Beach Brown, Franklin H., WBMC McMinnville, Tenn. Ohio Chisman, Thomas P., WVEC Hampton, Va. Bowen, Dan, Gill- Perna, Detroit Brown, Harry L., WSAF Sarasota, Fla. Chismark, Albert, WHEN & WHEN -TV Syracuse, Bowley, Raymond J.. WBC Inc., New York Brown, James M., KONO -TV San Antonio, Tex. N.Y. Bowry, Walter A., Jr., WTVR -WMBG -WCOD Rich- Brown, John F., WJPS Evansville, Ind. Chizzini, Frank, TELEVISION magazine mond, Va. Brown, Mrs. Doris B., WKBC N. Wilkesboro, N.C. Christal, Henry I., Henry I. Christal Co., N.Y. Box, John F., Jr., The Balaban Stations, St. Louis Brown, R. M., KPOJ Portland, Ore. Christian, Lynn A., KHGM -FM Houston Boyd, Ray, KNOE-TV Monroe, La. Brown, Robert B., WKBC, N. Wilkesboro, N.C. Boyer, Edward, WBOB Galax, Va. Brown, Roy, Tv Corp. of Michigan, Jackson, Church, Abiah A., Storer Broadcasting Co., Brace, Clayton, KU Denver Mich. Miami Beach Church, Arthur B., Arthur B. Church Enterprises, Brackbill, Charles, Jr., N. J. Council of Churches, Brown, Thad H. Jr., attorney, Washington Colorado Springs, Colo. E. Orange, N.J. Brown, Walter J., WSPA- AM -FM -TV Spartanburg, D., WKBW Braden, Paul F., WPFB & WPAY Middleton, Ohio S.C. Churchill, Clinton Buffalo Dr. H., WKBW Buffalo Bradshaw, Joseph D., WRFD Columbus, Ohio Bruce, Val, Gill- Perna, New York Churchill, Clinton A. C. Nielsen Bradshaw, Justin, Broadcast Music, Inc., New Brucker, Milton, Ecco- Fonic, Hollywood Churchill, John, Co., Chicago York Bryant, Bruce, CBS, New York Clark, Cortland T., KLSN Seattle Brady, Francis X., Cohen and Aleshire, New York Bryant, Ed, WJCW Johnson City, Tenn. Clark, James D. Jr., WRVA -TV, Richmond, Va. Brakefield, Charles B., WREC Memphis Buchan, Alex, WING Dayton, Ohio Clark, E. H., Booth Broadcasting Co., Detroit Brandborg, Gustav, KV00 Tulsa, Okla. Bullen, Reed, KVNU Logan, Utah Clay, Henry B., KWKH Shreveport, La. Brandt, Otto, King Broadcasting Co., Seattle Bullitt, Mrs. A. Scott, King Broadcasting Co., Cleary, Dave, Advertising Age, New York Brandt, Richard, Trans -Lux Television Corp., New Seattle Clevenger, Claude, KAKE -TV Wichita Kan. York Bullitt, Stimson, King Broadcasting Co., Seattle Clift, Floyd E.. WLIJ, Shelbyville, Tenn. Brannen, Denver T., KCIL Houma, La. Bunch, John T., BBD&O, New York Clipp, R. W., WFIL -TV Philadelphia

112 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 lose, Joseph K., WKNE Keene, N.H. lose, Richard H., NBC, New York ochran, Bill, ABC, Hollywood ochrane, Robert B., WMAR -TV Baltimore odding, Wm., WSUN St. Petersburg, Fla. odel, Edward, The Katz Agency, New York oe, Dee O., WWCA Gary, Ind. oe, Robert L., ABC, New York )han, John C., Salinas Valley Broadcasting, Salinas, Calif. )han, Mrs. John, KSBW -TV Salinas, Calif. )hen, Ansley D. Jr., WUSN -TV Charleston, S.C. )hen, Israel, WCAP Lowell, Mass. Alen, Jules, consulting electronic engineer, Washington )le, John, Needham, Louis & Brorby, Chicago HOURS )leman, Roger H., WGIL Galesburg, Ill. ll, Robert W., McKenna & Wilkinson, Washing- ton fledge, C. H., RCA, Camden, N. J. Ilins, J. M., ASCAP, New York Ilins, Keith B., McClatchy Broadcasting Co., Sacramento, Calif. Ivin, T. L., KTOC Jonesboro. La. of ro rammirr mte, George R., WTMJ -TV Milwaukee LOCAL p 9 9 nger, Fred L, KWBW Hutchinson, Kan. nnor, Ralph, CKSO Sudbury, Ont. nway, Francis, WDAU -TV Scranton, Pa. This is the PLUS factor that makes nwell, Frank, WLIO Mobile, Ala. WOC -TV more exciting - more nwell, John O., KOMU -TV Columbia, Mo. interesting more effective than the 3k, Charles R., WJPF, - Herrin, Ill. EACH Yes, more local )k, Hal B., Record competition. Source Inc., New York homemakers, )k, Kenneth H., KNH (N) Wichita, Kan. programming for )ke, W., CBC, Toronto, Ont. for sports fans, for youngsters . . )ke, Kenneth R., WDAU -TV Scranton, Pa. all this in addition to NBC, )ney, Edward, SESAC Inc., New York top ABC shows and the best of the )per, Donald, WTOP -N, Washington WEEK syndicated shows. )per, Grover C., Fisher, Wayland, Duvall & 3outhmayd, Washington These are the people that buy )per, Jack D., Employers Reinsurance Corp., products in the nation's 47th TV (ansas City, Mo. market. More than 2 billion dollars )per, Jim W., WFAA Dallas ring on the )per, Lawrence, KTVI (TV) St. Louis in retail sales )per, Roger, American Research Bureau, Belts- retailer's cash register. Over 438,000 'Me, Md. TV homes are within the 42 )persmith, John C., KIRL Wichita, Kan. counties of WOC -TV's coverage area. don, Alfred C. Jr., Dow Lohnes & Albertson, PRESIDENT Vashington GaL J. I.I..N And to help you get the maximum v,cE.PaES.. TREASURER well, Marion E., Henry Ford Museum, Dear - number of these dollars WOC -TV orn, Mich. SEC. VICNJRESIDENT R.IPI. E..., specializes in effectively co- ordinating win, Sherrill C., Corwin Radio & Tele. Ent., ECRETARY Was D VnN and merchandising your buy at os Angeles, Calif. RESIDE T MANAGER grove, ^ ,...x C Staling every level the broker, wholesaler, John, BROADCASTING magazine SALES - MANAGER ,Iter, Frank Jr., Young & Rubicam, New York SL.,., direct salesman, key buyer as well as tan, Ken, TELEVISION magazine THE QUINT CITIES the retail outlet. ell, Arthur E., WKZO -TV, Kalamazoo, Mich. DAVENPORT ington, Oscar P., WCOV Montgomery, Ala. IORVA Your PGW Colonel has all the facts, RETTENDORF , James L., Ecco -Fonic Inc., Hollywood, Calif. figures and other data as well as , Joseph R., ABC -TV, New York ROCK ISLAND day by day availabilities. , Lester L., KYTV Springfield, Mo. MOLINE ILL. See him, today. EAST MOLINE , Mrs. Roy, WGWR Asheboro, N. C. J le, John J., KVIL Dallas INTERS. GRIFFIN. WOODWARD. INC EXCLUSIVE NATIONAL REPRESENTAVI TES idock, Douglas L., WLOE Leaksville, N. C. 'ton, Patrick H., WCPO Cincinnati g, William F., WLBC Muncie, Ind. n, Paul, KUDI Great Falls, Mont. 1, W.C.T., CFRB Toronto, Ont. :er, Rufus, BROADCASTING magazine vford, A. Arthur, KCBH Los Angeles vford, Arthur Kane, KCBH Los Angeles NAB CONVENTION HEADQUAR] ERS itz, John, Creutz, Steel & Snowberger, Wash - igton DUPONT PLAZA e, Jesse H., WFGA -TV Jacksonville, Fla. ler, Richard C., R. C. Crisler, Cincinnati p, Ira B., WLIK Newport, Tenn. ker, M. H., Jefferson Standard Broadcasting o., Greensboro, N. C. R. C. CRISLER CO., INC. Business Brokers Specializing in Television and Radio Stations

CINCINNATI, O. Paul E. Wagner, Fifth Third Bank Bldg., DUnbar 1.7775 wyoR WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif. WOodland 9-0770 10 MARS OMAHA, NEB. Paul R. IRRENDERS Fry, P.O. Box 1733 (Benson), 391.9455 today by swamped of NEW YORK 41 E. 42nd St.. MUrray Hill 7.8437 V$C a group disc - ' a

AOCASTING, May 1, 1961 113 Donovan, Robert B., KVTV (TV) Sioux City, Iowa Falber, Ben, WTHI Terre Haute, Ind. . rN Dougherty, Joseph P., WPRO -TV Providence, R. I. Falkenstien, Max, WREN Topeka, Kan. Douglas, Harold, KMMO Inc., Marshall, Mo. Farnsworth, Bill, General Foods Corp., Whi Douglass, J. W., WJAX Jacksonville, Fla. Plains, N. Y. CONTINUED .610N Douglas, Jack E., WCSI Columbus, Ind. Farr, Floyd, KEEN San Jose, Calif. Draughon, Louis R., WSIX Nashville Farrington, Mrs. Elizabeth P., KGMB Honolu Drenthe, William G., WCLM Chicago Hawaii .ockett, Dave, KOMO -TV Seattle. Drewry, R. H., KSWO -TV Lawton, Okla. Faust, A. Donovan, WJRT (TV) Detroit Crockett, Joe P., WBOB Galax, Va. Dreyfus, Lee S., WDET Detroit Fehlman, Robert C., WPDQ Jacksonville, Fla. Co., Croll, James Guy, Star Broadcasting Pueblo, Drilling, Joseph C., KJEO -TV Fresno, Calif. Feinstein, Theodore, WLYN Lynn, Mass. Colo. Drown, Douglas, WTWN St. Johnsbury, Vt. Feldman, Samuel E., WEBB Baltimore Crouse, John R., KXOL, Ft. Worth Drummy, Dick, WFAA -TV Dallas Fender, Robert E., Programatic Broadcasting, N Growl, H. K. (Bud), WAVI, Dayton, Ohio Dudelson, Stan, Screen Gems Inc., New York York H., Standard Crutchfield, Charles Jefferson Dudley, Richard D., WSAU- AM -TV, WLIN Wausau, Ferguson, Robert W., WTRF-TV Wheeling, W. Va. C. Broadcasting Co., Charlotte, N. Wis. Ferri, John V., WPRO -TV Providence, R. I. Atlanta, Ga. Culver, John P., WGKA Dudley, Robert, The Meeker Co., New York Ferrise, A. Garen, WMMN Fairmont, W. Va. and Culver, Washing- Culver, Ronald H., Lohnes Duffy, James, ABC, New York Fetzer, John E., Fetzer Broadcasting Co., Kalar ton Duhamel, Helen S., KOIA -AM -TV Rapid City, S. D. zoo, Mich. Mike, WDLA Walton, N. Y. Cuneen, Duke, Charles R., WSIX Nashville Fiedler, Leroy, WKBW Buffalo Cunningham, Marion L., KTWO Casper, Wyo. Dunbar, Paul, Bluegrass Broadcasting Co., Lex- Fielder, Ted M., CFRS Simcoe, Ont. Curran, Don B., ABC, New York ington, Ky. Fielding, James, Midwest Television Inc., Ch; Curran, Robert (Bud), ABC -TV, New York Duncan, Harmon L., WTVD Durham, N. C. paign, Ill. Curry, R. C., Vitro Electronics, Silver Spring, Md. Duncan, Virgil D., WRAL Raleigh, N. C. Fine, Jesse, KFEQ St. Joseph, Mo. Cusick, Jack, Standard Rate & Data, New York Dundes, Jules, KCBS San Francisco Finney, E. Dean, WTWN St. Johnsbury, Vt. Czarra, Edgar F., AMST, Washington Dunlea, R. A., Jr., WMFD Wilmington, N. C. Firestone, Len, Ziv -UA, New York Dunlop, W. John, CBC, Toronto, Ont. Fisher, Ben C., Fisher, Wayland, Duvall & Soi D Dunville, R. E., Crosley Broadcasting Corp., Cin- mayd, Washington Daggett, Parker, KBOX Dallas cinnati Fisher, C. H., Oregon Triangle Television, Euge Dahl, Howard, WKBH -WKBT (TV) La Crosse, Wis. Dutch, Harold, WLAM, Lewiston, Me. Ore. Dahlberg, Mrs. Elizabeth T., Lohnes and Culver, Duvall, Charles F., Fisher, Wayland, Duvall & Fisher, Earl, WVJS Owensboro, Ky. Washington Southmayd, Washington Fitch, Jerry, KGLN Glenwood Springs, Colo. Dail, F. Ambert, WGH Newport News, Va. Fitch, Marcie, KGLN Glenwood Springs, Colo. Dailey, Don C., KGBX, Springfield, Mo. E Fitzgerald, Edward R., J. Walter Thompson, I Dalton, Don, Gill- Perna, New York Earle, Robert, WIBR, Baton Rouge, l,a. cago Fred, BROADCASTING magazine Damm, Fred, Collins Radio Co., Cedar Rapids, Early, William N., McKenna & Wilkinson, Wash- Fitzgerald, Iowa ington Fitzgerald, Harold, SESAC Inc., New York Fitzpatrick, Horace S., WSLS -TV Roanoke, Va. Danely, Glenn, KOCO -TV Oklahoma City, Okla. Eastman, Newell, KOGA Ogallala, Neb. Fitzsimonds, F. E., KBOM N. D. Daniel, W. Dodd, WLOF -TV Orlando, Fla. Eastwood, Clive, CFRB Toronto, Ont. Bismarck, Flaherty, Eugene, -TV City, Iowa Dannenbaum, W. A., WBC, New York Eaton, Richard, United Broadcasting Co., Washing- KTIV Sioux G. Ill. Darch, Will R., WSBT South Bend, Ind. ton Flambo, LaVerne, WQUA Moline, Flanagan, Alvin G., KCOP (TV) Hollywood Daugherty, Roger M., Standard Electronics, Farm- Ebel, A. James, KOLN -TV Lincoln, Neb. Flanders, Robert W., WFBM Indianapolis ingdale, N. J. Edison, Edward, Hammett & Edison, San Francisco Bryan, WFIW Fairfield, Ill. Fleming, Jackson M., KGW Portland, Ore. Davidson, Edmonson, R. H., RCA, Camden, N. J. Boise, Fletcher, Earle, KXOL Fort Worth Davidson, Mrs. Georgia M., KTVB (TV) Edwards, Neal J., WMAL -TV Washington Fletcher, Floyd, WTVD Durham, N. C. Idaho Edwards, Robert, WCVS Springfield, III. (TV) Denver Fletcher, Frank U., Spearman & Roberson, W. Davidson, Sid, KOA Edwards, Stanley H., WIRY Troy, N. Y. Pa. Davies, O. R., Rahall Radio Group, Allentown, Edwards, William J., WKNX -AM -TV Saginaw, Mich. ington C. NWS-9, Adelaide, Australia Fletcher, Fred, WRAL Raleigh, N. C. Davies, W. L. (Bill), Egan, Sherman, WGLI Babylon, N. Y. Davis, Mo. Henry H., KSEI Pocatello, Idaho Donald D., KMBC Kansas City, Ehrenberg, Gustave, Minneapolis -Honeywell, Phila- Fletcher, Davis, KDFC San Francisco KSEI Idaho Edward, delphia Fletcher, Ruthe A., Pocatello, Davis, George C., George C. Davis, Washington Flint, Glenn W., KCMT (TV) Alexandria, Minn. Eicholzer, A. J., WSYR- AM -FM -TV Syracuse, N. Y. Davis, Hugh, KNDO -TV Yakima, Wash. Floyd, KELO Sioux Falls, D. Eidmann, Bradley, WGN Chicago Joseph L., S. Dawson, W. Thomas, CBS, New York Flynn, WOW -AM -TV Omaha Eiland, Theodore A., WLOS Asheville, N. C. Glenn, Dean, James E., Printers' Ink, New York Flynn, A., NBC, New Ekberg, William A., Meyer Broadcasting Co., Bis- Stephen York Dean, William A., WWL New Orleans Fogarty, Frank P., WOW-AM -TV Omaha marck, N. D. Deck, Stanley, KDIX Dickinson, N. D. Fogg, William B., KXJK Forest City, Ark. Ellerman, Gene, Fetzer Television Inc., Cadillac, DeCouteau, Tony, KMSO -TV Missoula, Mont. Mich. Foster, Joe B., KTBS -TV Shreveport, La. DeDomincis, Aldo, WHAY New Britain, Conn. Foulkes, George A., WTHI Terre Haute, Ind Elliott, Jean, WICE -AM -FM Providence, R. I. DeGroot, Don, WWI Detroit Elliott, Paul M., KRNT Des Moines, Iowa Fowler, William P., WMAL Washington Dehave, Robert E., KYSM Mankato, Minn. Fox, Bill, KFMB -TV San Diego, Calif. Elliot, Tim, WICE -AM -FM Providence, R. I. Delehanty, James, Television Digest, Radnor, Pa. Fox, Carl, KYTV (TV) Springfield, Mo. Elliott, Wendell, KGNO Dodge City, Kan. DeLier, Jacques, KWTV (TV) Oklahoma City -TV West Engelbrecht, John A., South Central Broadcasting Fox, Jack, WHNB Hartford, Conn. Dennis, Ed., KMBC -TV Kansas City, Mo. Alexandria, Corp., Evansville, Ind. Fox, Sylvan, KSYL La. Dennis, Harry, WERE Cleveland Franck, Edward A., The National Foundation, Engelhardt, Robert G., KVTV (TV) Sioux City, Iowa Dennis, Lloyd W., WTOP Washington York Enoch, Robert D., WXLW Indianapolis, Indiana Denny, Charles E., Broker & Radio & TV Consul- Frank, Peter, Richard H. Ullman Inc., New Yr Ephron, Erwin H., A. C. Nielsen Co., New York tant, Boca Raton, Fla. Franz, Henry, The WFBM Stations, Indianapoli Eppel, R. V., KORN Mitchell, S. D. Derham, D. E., Minnesota Mining & Mfg. Co., St. Frase, E. C. Jr., WMC Broadcasting Comp Epperson, Joseph B., WEWS Cleveland Paul Memphis Erdman, Ellis E., Northeast Radio Network, Ithaca, DeRose, Charles N., WHYN -TV Springfield, Mass. Frazier, Howard S., WRSC State College, Pa. N. Y. DeSmit, Donald, WKZO -TV Kalamazoo, Mich. Frazier, John K., WLWT (TV) Cincinnati Ervin, Thomas E., NBC, New York Dettman, R. A. KDAL -TV Duluth, Minn. Frechette, George T., WFHR -AM -FM Wiscc Erwin, Frank, MBS, New York Detzer, A. J., WGHF Brookfield, Conn. Rapids, Wis. Esau, John, Programatic Broadcasting, New York Devine, John, KVOO-N Tulsa Freed, Eleanor I., WCLG Morgantown, W. Va. Essex, Harold, WSJS- AM- FM -TV, Winston -Salem, DeVries, Van Beuren W., WGR -TV Buffalo Freed, William S., WCLG Morgantown, W. Va N. C. Dewitt, John H. Jr., WSM Nashville Freilich, Arthur, Chrono -Log Corp., Philadeipl Evans, Bill, KVOS Bellingham, Wash. Dickey, Perry, KONO -TV San Antonio, Tex. Freund, Ruth, Stations Inc., New York Evans, Ed., A. C. Nielsen Co., New York N Dillard, Everett L., WDON -WASH (FM) Washington Robert W., Ziv -UA, New Evans, Gerald, WVET -TV Rochester, N. Y. Friedheim, York Dille, John F., Jr., WKJ, WTRC, WSJV-TV South Friedland, Milton D., WIGS Springfield, III. Evans, Herbert E., Peoples Broadcasting Corp., Bend, Ind. Roby L., WMFR High Point, N. C. Columbus, Ohio Fritts, Dillon, Bob, KRNT -TV Des Moines, Iowa Froelich, Harold, WTVO (TV) Rockford, III. Evans, Shirl K. Jr., The WFBM Stations, Indian- Dirks, Dietrich, KTIV Sioux City, Iowa apolis Fry, Paul R., R. C. Crisler & Co., Omaha Dixon, Mason, KFTM Fort Morgan, Colo. Fullen, Roy E. III, WTVD (TV) Durham, N. C. Dodson, E. B., WTVT Tampa, Fla. F Dodson, William S., WCNH Quincy, Fla. G Doherty, R. P., TV -Radio Mgmt. Corp., Washington Fagans, Al, Standard Rate & Data, New York Dolberg, Glenn, Broadcast Music Inc., New York Fairbanks, Anthony C., WIBC -FM Indianapolis Gafford, Jack C., Advertising Age, New York

114 (NAB CONVENTION PREVIEW) BROADCASTING, May 1,' agnon, E. S., Collins Radio Co., Cedar Rapids, Gore, Theodore, KAKE-TV Wichita, Kan. Iowa Gorman, Thomas Y., WEEI Boston WORLD'S MOST ADVANCED aguine, Benito, Fly, Shuebruk, Blume & Gaguine, Gottlieb, Ralph, WKBR Manchester, N. H. Washington Gould, Dorothy R., KQAQ Austin, Minn. TRANSMITTERS DISPLAYED aither, Frank, WSB Atlanta Gould, Lester L., KQAQ Austin, Minn. - ale, A. R., Ampex Corp., Redwood City, Calif. Gould, Robert, WBAP -TV Fort Worth allimore, J. A. Blue Ridge Broadcasting Co., Goustin, Al, Ziv- United Artists, New York IN BOOTH 16 AT NAB SHOW Seneca, S. C. Grace, Cecil, Visual Electronics, New York allimore, Mrs. J. A., Blue Ridge Broadcasting Graf, Stephen J., KUSD Vermillion, S. D. BY DESIGNERS AND BUILDERS Co., Seneca, S. C. Graham, George A. Jr., NBC, New York tlusha, Merl L., WGY, WRGB (TV), WGFM (FM) Grams, Harold, KSD -AM -N St. Louis OF SUPER POWER Schenectady, N. Y. Grandy, John, KDAL -TV Duluth, Minn. RADIO - imble, Joseph A., WRBL -AM -TV Columbus, Ga. Grant, William, KOA Denver SHOREHAM HOTEL imble, Joseph E., KJOY Stockton, Calif. Gray, George, WCRB Boston tmmons, Earl H., Washington Gray, Gordon, WKTV (TV) Utica, N. Y. irdner, Redd, KCRG Cedar Rapids, Iowa Green, Harold L., WMAL Washington 'miler, John, KMBC -TV Kansas City, Mo. Green, Howard L., WOND Pleasantville, N. J. Irten, C. Tom, WSAZ -TV Huntington, W. Va. Green, Richard W. (Dick), KOTI -TV Klamath Falls, ispard, George W., Vitro Electronics, Silver Ore. Spring, Md. Greenmeyer, P. A., RCA, Camden, N. J. iston, Otis, WKZO Kalamazoo, Mich. Greep, Malcolm, WVJS Owensboro, Ky. tchell, C. E., WGAN Portland, Me. Gregg, Paul, Bauer Electronics Corp., San Carlos, tes, Charles, WGN Chicago Calif. tes, Robert A., WFAH Alliance, Ohio Greiner, Mori, KMBC Kansas City, Mo. utney, George E., Gautney & Jones, Washington Grenier, Theodore B., KABC -TV Hollywood orge, Carl E., WGAR Cleveland Gresham, Stokes Jr., WISH Indianapolis orge, Clark, WBBM -TV Chicago Grever, J. L., RCA, Camden, N. J. V L orge, Russell, Speidel Broadcasting Corp., Co- Griffith, E. T., RCA, Camden, N. J. lumbia, S. C. Griggs, Charles R., WVLN Olney, Ill. rity, James Jr., WNEM -TV Saginaw, Mich. Grimes, Walter, W. B. Grimes & Co., Washington James O. Weldon Tom Moseley rman, Daniel, WKTV (TV) Utica, N. Y. Griscom, J. Thomas Jr., WSM -TV Nashville Mark Bullock Willie Mitchell tmo, Martin, WPON Pontiac, Mich. Grisham, Charles F., WAPI Birmingham, Ala. !quinto, Joseph E., ABC -TV New York Griswold, Glenn G., KOMU -N Columbia, Mo. Dick Buckner Jim Biggs tens, Tom E., WAFB -TV Baton Rouge, La. Gross, Irvin, Henry I. Christal Co., New York Vernon Collins Idens, Kenneth R., WKRG -N Mobile, Ala. Grossman, Sherman, KQAQ Austin, Minn. bert, Frederick S., TLF Broadcasters, New York Grossman, Sherwin, South Florida Amuse. Co., bert, Jack, KHOL-TV, KHPL -TV Kearney, Neb. Miami Co-rLLLB taJ bert, John O., WXYZ Detroit Grove, William C., KFBC -TV Cheyenne, Wyo. christ, Betty, WESH -TV Daytona Beach, Fla. Groven, Bernard, WTMT Louisville, Ky. christ, Tom, WESH -TV Daytona Beach, Fla. Guber, Sidney, SESAC Inc., New York MANUFACTURING COMPANY I, KEZY Cliff, Anaheim, Calif. Gudridge, Ernest A., WIZE Springfield, Ohio S. Buckner Blvd. Dallas 27. Texas I, Miss Helen, Gill- Perna, New York Gulick, J. Robert, WGAL Lancaster, Pa. ¡4212 len, Albert J., WAPI Birmingham, Ala. Gunderson, Allen, KCPX- AM -FM -TV Salt Lake City pal SU8SIO,ART OF I,NGTENICO E LECTRONICS.I NC. nor Paul E., WHBC Canton, Ohio Gundy, Phillip L., Ampex Corp., Redwood City, pore Bess, Community Club Awards, Westport, Calif. onn. Gunn, Hartford N. Jr., WGBH Educational Found., nore, John C., Community Club Awards, West- Cambridge, Mass. iort, Conn. Gunts, Brent O.. WBAL-N Baltimore pore, Wm. J., Dayton, Ohio Gunzendorfer, Wilton, Wilt Gunzendorfer & Associ- 'eath, Howard, WWNS Statesboro, Ga. ates, Los Angeles MEN WHO READ sburg, Charles P., Ampex Corp., Redwood City, Guralnick, Paul B., Minneapolis -Honeywell, Phila- :alit. delphia I BUSINESSPAPERS :leson, Norman, KLMS Lincoln, Neb. Gurwit, Monte, KOMU -TV Columbia, Mo. Jean (Miss), WLCX LaCrosse, Wis. Guy, Robert II., WWL -TV New Orleans MEAN BUSINESS de, Carl F. Jr., WKBN Youngstown, Ohio Guzewicz, Harry J., Stainless Inc., North Wales, mann, Gordon O., KLIX Twin Falls, Idaho Pa. ason, James E., WJAR Providence, R. I. Guzewicz, Walter L., Stainless Inc., North Wales, In the Radio -TV Publishing Field in, Norman, WJDY Salisbury, Md. Pa. las, T. M., RCA, Camden, N. J. Gwyn, Charles W., Blue Ridge Broadcasting Inc., only BROADCASTING qualifies win, Charles W., MBS, New York Seneca, S. C. for membership in Audit Bureau tz, William E., KOGO-TV San Diego, Calif. Jenson, Leonard, AB -PT, New York H of Circulations and Associated iman, Paul H., KNOE -TV Monroe, La. N. Business Publications Man, Simon, James Broadcasting Co., James - Haacke, Lauren, KDIX Dickinson. D. twn, N. Y. Haberlan, John H.. WTVT (TV) Tampa, Fla. Istein, Henry R., Spearman & Roberson, Haeg, Larry, WCCO Minneapolis. rashington Haehnle, Clyde C., WLWT (TV) Cincinnati iday, C. Leslie, WEPM Martinsburg, W. Va. Hagenau, Scott N., WSBT South Bend, Ind. E., WBC, New York d, Leonard E., Ampex Corp., Redwood City, Hagerty, George ON THE SPOT RECORDING alif. Hagerty, James C., ABC -TV New York ifellow, Joseph, WRC -TV Washington Hague, Fred, George P. Hollingbery Co., New York Haigh, Joseph B., WJBK -TV & WJW-TV Detroit TAPE iman, Dan, Screen Gems Inc., New York iman, Harry S., Harry Goodman Productions, Haines, Homer, WNAE Warren, Pa. Where you go, Mini - Heidi, John A., WBNS -TV Columbus, Ohio tape goes, with Its ew York own power and pre- snow, Arthur C., WBC, New York Hale, William E., WBEJ Elizabethton, Tenn. cision recording unit ¡now, William C., WISN -N Milwaukee Hall, Gladys, BROADCASTING magazine in one compact alu- Hall, Payson, Meredith Broadcasting Co., Des minum case. Sports, Ion, Lawrence, WBUF Buffalo crime, special events Moines ..no other recorder Hall, William J.. WCHN Norwich, N. Y. reg. Jf4'J can do the job of sir Minitape. Quality Halle, Charles F., WBBX Portsmouth, N. H. reg. i._._- equal to finest AC- G. Electric Co., Syracuse, N. Y. SOMETHING NEW Haller, L., General FULLY TRANSISTORIZED operated units. Get Halyard, O. C., WCMI Ashland, Ky. LIFETIME BATTERY all the facts about Minitape today! AT BOOTH 32... Hamilton, Charles E., KFI Los Angeles FLAT TO 10,000 CYCLES Hamilton, G. Edward ABC, New York STANCIL - HOFFMAN CORP. Ray V., Hamilton- Landis & Assoc., Hamilton, 921 N. Highland Ave. Hollywood 38, Calif. TELESCRIPT, Washington Hamilton, Stan, WMAL-FM Washington

ADCASTING, May 1, 1961 115 Hawkins, Robert, WKAN Kanakee, Ill. Hixenbaugh, George P., The WMT Stations, Ceda Hawkins, W. L., KURV Edinburg, Tex. Rapids, Iowa Hayashi, Dr. Tatsou, Kansai Telecasting Corp., Hlavaty, Lad, KCRG Cedar Rapids, Iowa . JN CONTINUED Osaka, Japan Hodous, Robert, WHIZ Zanesville, Ohio Haydon, J. Roger, Dresser -Ideco Co., Columbus, Hoffman, Karl B., Transcontinent Television Corp Ohio Buffalo Hayes, Arthur Hull, CBS, New York Hoffman, Roger, WJEF Grand Rapids, Mich. ,.Ilton, W. T., WNDU South Bend, Ind. Hayes, Gordon, CBS, New York Hogan, Bill, WLBG Laurens, S. C. nammett, Robert L., Hammett & Edison, San Hayes, John S., The Washington Post, Washing- Holbrook, R. A., WSB, Atlanta Francisco ton Holcomb, Mrs. Madge Megaree, WGBI, WDAU -1 Hance, K. M., KSTP St. Paul, Minn. Hayford, Beecher, WESH -TV Daytona Beach, Fla. Scranton, Pa. Hancock, Paul M., NBC, New York Hayward, Bob, WKY Oklahoma City, Okla. Holiday, Jon A., Roanoke Broadcasters Im Hanna, Boyce J., WADA Shelby, N. C. Heald, L., Spearman & Roberson, Wash- Roanoke, Va. Hanna, Mrs. Boyce J., WADA Shelby, N. C. Robert ington Holiday, Mrs. Jon A., Roanoke Broadcasters Ini Hanni, Kenneth J., KCPX- AM -FM -TV Salt Lake City Hearon, James G., WJPS Evansville, Ind. Roanoke, Va. Hannon, William A., Employers Reinsurance Corp., Holland, W. R. (Bill), WMTN, Morristown, Tenn. Kansas City, Mo. Heetland, John, KIXZ Amarillo, Tex. J. N., KOIA -AM -TV Rapid City, S. D. Hollingbery, George P., George P. Hollingbei Hansen, John, KPTV Portland, Ore. Heffron, Chicago Hanshaw, Jay, WAYZ Waynesboro, Pa. Heinecke, Alice J., SESAC Inc., New York Holm, William, WLPO LaSalle, Ill. Hanson, O. B., RCA, New York Heisel, Leo, WNEM -TV Saginaw, Mich. J., WTMJ Holman, Hal, Hal Holman Company, Chicago, I Harden, W. Frank, WIS Columbia, S. C. Heiss, Robert Milwaukee Holmes, Harold, The Community Broadacsti Hardesty, John F., Hamilton- Landis, San Fran- Heller, C. B., WIMA Lima, Ohio Co., Toledo, Ohio cisco Heminger, Harold H., Findlay Publishing Co., Holtman, H. B., WAVE Louisville, Kentucky Nards, Joseph F., Magne -Tronics Inc., New York Findlay, Ohio Honeycutt, B. B., KRLT Dallas, Texas Hardwick, Carter C., WSFA -TV Montgomery, Ala. Hendrix, Cliff, KCSJ Pueblo, Colo. H., Falls, Hooker, Joseph C., WMAX Grand Rapids, Michig Hardy, Robert E., WHHH Warren, Ohio Henkin, Morton KS00 -TV Sioux S. D. Hoole, Harry, Advertising Age, New York Harkrader, John, WDBJ -TV Roanoke, Va. Hennessey, Joseph F., Spearman & Roberson, Hooper, Jack, WKBO Harrisburg, Pa. Harmon, Ralph N., WBC, New York Washington Hopkins, Harold, BROADCASTING magazine Harper, Richard A., MGM -TV New York Hennessey, Philip J. Jr., Smith, Hennessey & Mc- Hopkins, John, KM Fort Worth Harrington, Howard L, KOGA Ogallala, Neb. Donald, Washington Hoskins, Cecil B., WWNC Asheville, N. C. Harrington, John E. Jr., Harrington, Righter & Henninger, John H., WIBG Philadelphia Hoth, Harry W. Jr., WRDO Colorado Springs, Co Parsons, New York Henry, Alan, WCKR Miami Hough, Hal, CBS. New York Harris, Dick, KOA Denver Henzel, John R., WHDL Olean, New York Hough, Harold, WBAP- AM -FM -TV Fort Worth Harris, Jack, KPRC -TV Houston Hepburn, John H., WJAC -TV Johnstown, Pa. House, Herbert J., WMBO Auburn, N. Y. Harrison, Archibald C. Jr., WFVA Fredericksburg, Hepburn, Stuart J., TCA Broadcasting Corp., Fort Houwink, Fred S., WMAL, Washington Va. Worth Howard, Leo, Central Broadcasting Co., E Harrison, Gerald, WMAS Springfield, Mass. Herman, A. M., WBAP- AM -FM -TV Fort Worth Claire, Wis. Hart, Donald J., Smith, Kline & French Labs., Herndon, Ray, KMID -TV Midland- Odessa, Tex Howard, Thomas E., WBT -WBTV -WBTW Charlot Philadelphia Hetland, Julius, WDAY Fargo, N. D. N. C. Hart, Ken, Bluegrass Broadcasting Co., Lexington, Heywood, John J., WLWT (TV) Cincinnati Howe, A. H., Bank of America, Los Angeles Ky. Hickerson, Earl, KOCO -TV Oklahoma City, Okla. Howe, James L., WIRA Fort Pierce. Fla. Hart, John P., WBIR Knoxville, Tenn. Hickox, Sheldon B. Jr., NBC, Burbank, California Howell, Rex G., KREX Grand Junction, Colo. Hart, William, Screen Gems, New York Hiebert, A. G., KTVA Anchorage, Alaska Howlett, Frank, Lennen & Newell, New York Hart, William, Tv Corp. of Michigan Inc., Jackson, Higgens, James W., WWNY, WCNY-TV Watertown, Hoy, F. Parker, WLAM Lewiston, Me. Mich. N. Y. Hubbach, William J., KOMO -TV Seattle Hartenbower, E. K.. KCMO -AM -TV Kansas City, Mo. Higgins, George J., KMBC Kansas City, Mo. Hubbard, J. H., KCTV San Angelo, Tex. Hartford, George F., WTOP -TV Washington Higgins, Joe, WTHI Terre Haute, Ind. Hubbard, Stanley S., KSTP Inc., St. Paul, Minn Hartman, W. Herbert, KCRA Sacramento, Calif. Hildreth, Richard, Spearman & Roberson, Wash- Hudalla, Donald F., M & H Engineering, Chic, Hartman, Ward W., WRRR Rockford, Ill. ington Hudgens, Joe, KRNT -TV Des Moines Harvey, George W., WFLA Tampa, Fla. Hill, J. E., RCA, Camden, New Jersey Hudson, Wilbur E., WAVE Louisville, Ky. Harvey, Jack V., Blackburn & Co., Washington Hillebrand, William A., KMHE Toledo, Ohio Huhndorff, Paul, KPRC -TV Houston Hassan, Samuel A., WROY Carmi, III. Hilker, Robert R., WCGC Belmont, N. C. Hunt, Clyde M., Washington Post, Washington Hastie, J. Drayton, Reeves Broadcasting, Charles- Hillstrom, Albin, KOOL Phoenix, Ariz. Hunt, Nile, KCMT -TV Alexandria, Minn. ton, S. C. Hilton, Greeley N., WBUY Lexington, N. C. Hunt, William A. Sr., WHIZ Zanesville, Ohio Hastie, Kenneth L., WMT Cedar Rapids, Iowa Hilton, Mrs. Greeley N., WBUY Lexington, N. C. Hunter, Al, King Broadcasting Company, Sea Hatch, George C., KUTV (TV), KALL Salt Lake Hilton, Omar G., WBUY Lexington, N. C. Kaiser Broadcasting, Honolulu, City Himmel, Martin, Dunnan & Jeffrey, New York Hunter, Dan, wail Hatch, Wilda Gene, KUTV (TV), KALL Salt Lake Hinckley, Robert H., AB -PT, Washington WHDH Boston City Hinners, Robert, WFLM Ft. Lauderdale, Fla. Hurd, Paul, Hurlbut, John F., The WFBM Stations, Indianap Hatcher, Ralph, ABC, New York Hirsch, Oscar C., Hirsch Broadcasting Co., Cape Hurleigh, Robert F., MBS, New York Hauser, Carroll R., KVEN Ventura, Calif. Giradeau, Mo. Hussman, Walter, KTAL -TV Texarkana, Tex. Hauser, W. H., WBZ Boston Hirsch, Robert O., Hirsch Broadcasting Co., Cape Hylan, William, CBS, New York Havens, Wilbur M., WTVR (TV), WMBG, WCOD Giradeau, Mo. Hyland, Robert, KMOX St. Louis Richmond, Va. Hite, B. Vern, Collins Radio Co., Cedar Rapids, Haverlin, Carl, BMI, New York Iowa

Immell, Ralph, WISC -TV Madison, Wis. MEET YOUR ULLMAN -MAN Ing, George W., KONO San Antonio, Tex. Inglis, A. F., RCA, Camden, N. J. Gene Daniels, Ullman's Midwest Re- Ingram, Alan, Standard Rate & Data, Skokie, gional Sales Manager, was a settler in Ingrim, Ward D., KTVU Oakland, Calif. Ives, Timothy R., WJBC Bloomington, Ill. Hollywood's film colony when he heard about Soundsmanship and went that -a- J way. You'll gallop the Soundsmanship Jacker, Edna M., WCRW Chicago way too when you git the facts. Be sure Jacker, Edward, WCRW Chicago Jackson, Glenn C., WTTM Trenton, N. J. to lasso Gene NEXT WEEK AT THE NAB CONVENTION 1 YrY Suite 103 C The Shoreham BY RICHARD H. ULLMAN, INC., New York CHICAGO HIT a Division of MEN FROM THE PETER FRANK ORGANIZATION, INC. MARSra,when a Hollywood/New York exploded VV l'y in horror

116 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1 ackson, Peter, Telescript CPS, New York Kearl, Wayne, KENS -TV San Antonio, Tex. Klink, Granville, WTOP Washington ackson, Richard E., WSAL Logansport, Ind. Kearney, Don L., Corinthian Broadcasting Corp., Klym, Edward J., WJAC Johnstown, Pa. ackson, Richard S., WBEC Pittsfield, Mass. New York Knapp, Albert C., WGY -WRGB (TV), WGFM (FM) ackson, William J., KENS -TV San Antonio, Texas Kearsey, Walter, WBRK Pittsfield, Mass. Schenectady, N. Y. acob, John B., Dow, Lohnes & Albertson, Wash- Keesee, Floyd J., WMBO Auburn, N. Y. Knight, John, KRCA Los Angeles ington Keesee, Frederick L., WMBO Auburn, N. Y. Knode, Thomas E., NBC, New York acobs, George G., KOTV Tulsa Keiner, Jack, KFMB San Diego, Calif. Knodel, J. W., Avery -Knodel, Chicago acobs, Grace, TV Stations Inc., New York Keller, LeRoy, United Press International, N. Y. Knorr, Mrs. Fred A., Knorr Broadacsting Corp., acobs, Harry N., KGO -TV San Francisco Kelley, Boyd, KRRV Sherman, Tex. Dearborn, Mich. acobs, Herb, TV Stations Inc., New York Kelley, Gaines, WFMY-TV Greensboro, N. C. Knowlton, Arch, General Foods Corp., White acobs, John W. Jr., WDUN Gainesville, Ga. Kelley, W. B., AT &T, White Plains, N. Y. Plains, N. Y. acobsen, Gene R., WSFA -TV Montgomery, Ala. Kelley, William M., NBC, New York Kobak, Edgar, WTWA Thomson, Ga. ames, Ed., BROADCASTING and TELEVISION mag- Kelly, Charles, WCKT Miami Kocher, Charles F., WXYZ -TV Southfield, Mich. azines Kelly, John J., Storer Broadcasting Co., Miami Kockritz, Ewald, Storer Broadcasting Co., Miami ames, J. F., Marconi's Wireless Tele. Co. Ltd., Beach, Fla. Beach, Fla. Chelmsford, England Kelly, Jon S., KCRA, Inc., Sacramento, Calif. Koehler, Frank E., WDBI Roanoke, Va. ansky, Maurice M., Loucks & Jansky, Washington Kelly, Nina N., Mrs., KCRA Sacramento, Calif. Koehler, G. A., WFIL-TV Philadelphia arema, Andrew, WKOP Binghamton, N. Y. Kelly, Robert, Lennen & Newell, New York Koelker, Anthony J., KMA Shenandoah, Iowa effers, Charles L., Southland Industries Inc., San Keiser, Phil, Philip L. Keiser & Assoc., New York Koepke, Edwin E., KDEN Denver Antonio, Tex. Kemme, Marjorie, WLWT (TV) Cincinnati Koessler, Walter, WPST -TV Miami enkins, Eugene, KLZ -TV Denver, Colo. Kempner, Marvin A., Richard H. Ullman Inc., New Koger, Leonard, WSAB Mt. Carmel, Ill. enkins, Jack, WJBC Bloomington, Ill. York Komai, Dan, Lohnes & Culver, Washington ennes, Ernest, AMST, Washington Kenehan, Edward F., Spearman & Roberson, Koopman, Paul, KWOA Worthington, Minn. ett, E. K., WMAR -TV Baltimore Washington Kops, Daniel W., WAVZ, WIRY New Haven, Conn., ewett, Carl, The Meeker Co., Chicago Kenkel, John B., Miller & Schroeder, Washington Troy, N. Y. obes, Ray, WVET Rochester, N. Y. Kennedy, Jack, CFRB, Toronto, Ont. Koskabar, Leonard, WDOR Sturgeon Bay, Wis. ohnson, Albert C., WDLC Port Jervis, N. Y. Kennedy, Vann M., KZTV (TV), KSIX Corpus Kossuth, A. Keith, WDET -FM Detroit ohnson, Arnold E., Needham, Louis & Brorby, Christi, Tex. Kost, O. D., WRMS Beardstown, Ill. Chicago Kenney, Peter B., WRC -TV Washington Koster, H. William, WEAN Providence, R. I. ohnson, Arthur J., NBC, New York Kenney, T. C., KDKA Pittsburgh Koteen, Bernard, Koteen & Burt, Washington ohnson, Clyde W., WFIN Findlay, Ohio Kerr, Robert A., Robert Kerr Organization, New Koval, Bernard, WING Dayton, Ohio ohnson, Eric C., Eastman Kodak, Rochester, N. Y. York Kramer, Worth, WJR Detroit, Mich. ohnson, Kimberley, WELD Fisher, W. Va. Kester, Howard S., WLOF Orlando, Fla. Kreider, Kenneth L., WGAL Lancaster, Pa. ohnson, Leslie C., WHBF- AM -FM -TV Rock Island, Kettell, Elmer, WKOX Framingham, Mass. Krieger, Robert L., WQXR New York III. Kettler, Stanton P., Storer Broadcasting Co., Krieghoff, Robert, WTOL -TV Toledo, Ohio ohnson, Merrill C., WGL Fort Wayne, Ind. Miami Beach, Fla. Krueger, Herbert L., WTAG Worcester, Mass. ohnson, Ray, KMED Medford, Ore. Key, Earl M., WKEY Covington, Va. Kruger, Joseph, WARE Ware, Mass. ohnson, Robert S., WJBC Bloomington, Ill. Kidd, Wilbur, WAYS Waynesboro, Va. Kudlata, Len, Standard Rate & Data, Skokie, III. ohnson, Rollie, WCCO Minneapolis, Minn. Kilcullen, Joseph, WGBI Scranton, Pa. Kuyk, Don, BROADCASTING magazine ohnson, Tom, KTOK Oklahoma City, Okla. Kinard, Floyd, WLBT Jackson, Miss. L ohnstone, G. W., NAM, New York King, Arthur, BROADCASTING magazine olliffe, Richard W., KTLA (TV) Hollywood King, Charles A., MBS, New York LaDow, Burton B., KTVK Phoenix, Ariz. ones, E. Z. "Easy," WBBB Burlington, N. C. King, Paul L., WAWK Kendallville, Ind. Laeser, Phillip, WTMJ -TV Milwaukee ones, Carl T., Gautney & Jones, Washington King, Robert B., WSOYAMFM Decatur, Ill. Laine, Hugh Carter, KNOE -TV Monroe, La. ones, J. Grayson, Conrac, Glendora, Calif. King, William C., WVEC Hampton, Va. Laing, Malcolm, NBC, New York ones, Merle, CBS, New York Kingsbury, Gilbert W., Crosley Broadcasting Laird, Ben A., WDUZ Green Bay, Wis. ones, Raymond E. Jr., Young & Rubicam, New York Corp., Cincinnati Lamb, M. J., WIMA -TV Lima, Ohio ones, Robert B. Jr., WFBR Baltimore Kinsley, Charles H. Jr., Golden Empire Broadcast- Lambe, Robert M., WTAR Norfolk, Va. ones, Robert A., Walter F. Kean & Assoc., River- ing, San Francisco Lambert, Edward C., KOMU -TV Columbia, Mo. side, Ill. Kirk, Brent H., KUTV Salt Lake City Lambeth, Frank S., WMFR High Point, N. C. ones, Rogan, KVOS Bellingham, Wash. Kirtland, Clifford M. Jr., Transcontinent Television Lambeth Ralph M., WGBG Greensboro, N. C. ones, William J., Washington Post, Washington Corp., New York Lancaster, W. Hanes Jr., WJHL-TV Johnson City, ones, William L. Jr., KWK, New York Kittner, Joseph M., McKenna & Wilkinson, Wash- Tenn. orgenson, Wallace J., WBTV (TV) Charlotte, N. C. ington Land, Allan, WHIZ Zanesville, Ohio oseph, Ken, Economee Television Programs, New Kizer, Peter, WOOD Grand Rapids, Mich. Land, Herman W., Corinthian Broadcasting Corp., York Klauber, Donald, Seven Arts Associated Corp., New York loset, Don, WPIT Pittsburgh New York Land Thomas S., WFIW Fairfield, Ill. Kleeb, George, KQV Pittsburgh Landis, Dewitt, Hamilton- Landis, Dallas. K Kleinklaus, Louis J., WQXR New York Lane, Frank S., KRMG Tulsa (ahle, Douglas D., Edwin Thornberg & Co., Mon- Kliewer, L. W., WVEC Hampton, Va. Lane, C. Howard, KOIN Portland, Ore. terey, Calif. Kline, Bernard H., Kline Iron & Steel Co., Colum- Lanford, T. B., KRMD Shreveport, La. (ahn, Irving B., TelePrompTer Corp., New York bia, S. C. Lang, J. Milton, WGY -WRGB (TV), WGFM (FM) (aiser, Henry R., WIIC (TV), WWSW Pittsburgh Kline, Joe, WTVJ (TV) Miami Schenectady, N. Y. (any, Howard, CBS, New York Kline, Morris A., Kline Iron & Steel Co., Colum- Langlois, C. O. Jr., Lang -Worth Feature Programs, (ape', George, WTOL -TV Toledo, Ohio bia, S. C. New York (apner, Leonard, WTAE Pittsburgh (arp, Russell, KCPX Salt Lake City (ato, Yasumasa, CHUBU Nippon Broadcasting Co., Nagoya, Japan More than a decade o///C.on3Erucfive Service (atz, Eugene, Katz Agency Inc., New York (atz, Oscar, CBS, New York (aufman, Julian M., XETV San Diego, Calif. to Oroadca3ter3 and the (/roadea3ting inclu3try (aye, Richard L., WCRB Boston (aye, Sydney M., BMI, New York (ean, Walter F., Walter F. Kean & Assoc., River- side, Ill. HOWARD E. STARK SOMETHING NEW Brokers-Consultants AT BOOTH 32... 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 TELESCRIPT NAB CONVENTION -SHOREHAM HOTEL

BROADCASTING, May 1, 1961 117 Lohnes, George M., Lohnes & Culver, Washington Maschmeier, Howard W., WNHC -TV New Haven, Long, Maury, BROADCASTING magazine Conn. Loucks, Philip, Loucks & Jansky, Washington Mason, Bob, WMRN Marion, Ohio Mason, H., WPTF Raleigh, N. C. CONTINUED Louther, Paul C., WVET Rochester, N. Y. Richard Louvau, Norman, KCPX- AM -FM -TV Salt Lake City Mathiesen, George H., KYW -TV Cleveland Love, Edgar J., WW1 Detroit Matthews, Joe, A. C. Nielsen Co., Menlo Park, Lovvorn, Dixon, WIS -TV Columbia, S. C. Calif. John D., Lang -Worth Feature Programs, Lucy, C. T., WRVA -TV Richmond, Va. Matthews, Tom, WNEM -TV Saginaw, Mich. York N. J. Luddy, E. N., RCA, Camden, N. J. Matrangola, Francis J., WCMC Wildwood, Lapin, Stanley, Adler Electronics, New Rochelle, A., Amalgamated Television Services, Lyke, Ervin F., WVET-TV Rochester, N. Y. Mauger, L. N. Y. Sydney, Australia Lynch F. F. (Mike), KBYE Oklahoma City, Okla. Lapkin, Nathaniel, WAST Albany, N. Y. May, R. P., Vitro Electronics, Silver Spring, Md. Lynch, Frank J., KBYE Oklahoma City, Okla. Lareau, Michael O., WOOD Grand Rapids, Mich. Mayans, Frank Jr., Young & Rubicam, New York Lyon, John, KSEN Shelby, Mont. Larsen, M. Dale, KTVH Wichita, Kan. Mayer, Tom, Marconi's, Chelmsford, England Lasker, H. Peter, Crosley Broadcasting Corp., M Mayfield, W. E., WMBI Chicago New York McCadden, George E., NW S -9, Adelaide, Australia Lasko, Ed., WSJV-TV South Bend, Ind. MacDonald, Donald P., Smith & Pepper, Washing- McClanathan, George, KPHO -AM -TV Phoenix Lasky, P. G., Westinghouse Broadcasting Co., San ton McClain, C. A. (Bud), WFKY Frankfort, Ky. Francisco MacDonald, Keith A., Television Broadcasters McClellan, Lefferts, WRC Washington Laughlin, Frank, WGEM Radio & TV, Quincy, Ill. Ltd., Adelaide, Australia McClung, Mickey, Golden Empire Broadcasting WSTV-TV Ohio Co., San Laux, John J., Steubenville, MacFarland, F. R., AT &T, New York Francisco Clyde C., Broadcasting Co., Lawrence, Craig, CBS, New York Macfarlane, Peter, EMI /US Ltd., Los Angeles McClymonds, Storer Beach, Fla. Lawrence, Dick, Economee Television Programs, Machcinski, Stephen A. Jr., Adam Young Inc., Miami Clair, Steinman Stations, Lancaster, New York New York McCollough, (TV) Pa. Layton, DeForest T. Jr., WKTV Utica, N. Y. Mackenzie, Louis G., Mackenzie Electronics Inc., Bruce, WHBU Anderson, Ind. Leach, Harold H., Alford Manufacturing Co., Boston Hollywood McConnell, C. McConnell, James V., Venard, Rintoul & McCon- Leach, Robert E., WSPA -TV Spartanburg, S. C. MacKenzie, Thomas E., Alford Manf. Co., Boston nell, New York Leake, James C., Griffin Broadacst Group, Tulsa Mackey, J. Wright, WRAK Williamsport, Pa. McConnell, Robert B., Indiana Broadcasting LeGrand, Roger W., WITI -TV Milwaukee MacMillan, Lowell H., WHEC Inc., Rochester, N. Y. Corp., Indianapolis Lee, Carl E., WKZO -TV Kalamazoo, Mich. Magee, Robert G., WHUM Reading, Pa. McCoy, Dale Jr., KAKE Wichita, Kans. Lee, Terry, Storer Broadcasting Co., Miami Beach, Main, Guy, Midwest TV Inc., Champaign, III. McCoy, John E., Storer Broadcasting Co., Miami Fla. ABC, New Malang, Albert W., York Beach, Fla. Leeper, Ted, WIDU Fayetteville, N. C. Mall, Richard M., Peoples Broadcasting Corp., McCraken, Robert S., KFBC -TV, Cheyenne, Wyo. Leibach, Jay, WLEC Sandusky, Ohio Columbus, Ohio McCready, S. W., Oregon Triangle Television, Lenfest, George, WRCV Philadelphia Malone, Edward A., KBES -TV Medford, Ore. Eugene, Ore. Lenwell, LeRoy W., KBRL McCook, Neb. Malloy, John, CBC, Toronto, Ont. McDaniel, William K., NBC, New York Leopold, David F., WERB Buffalo Malter, Nicholas J., WBEN Buffalo McDermott, Ellyn G., KBUR Burlington, Iowa Leon, Max M., WDAS Philadelphia Maltz, Milton, WBRB Mt. Clemons, Mich. McDermott, Gerald B., KBUR Burlington, Iowa Lepple, Howard, WLWT (TV) Cincinnati Mann, Jack, ABC, New York McDonald, Joseph A., Smith, Hennessey & Mc- Lester, Dorothy B., WOIA Saline, Mich. Manship, Douglas L., WBRZ-TV Baton Rouge, La. Donald, Washington Lester, Herbert W., WOIA Saline, Mich. Marcoux, Rudolph O., WLBZ -TV Bangor, Me. McDougald, Worth, WWNS Statesboro, Ga. Levi, BROADCASTING magazine Winfield, Marchner, T. C., Oregon Triangle Television, Eu- McDonough, Francis X., Dow, Lohnes & Albertson, Levitan, Don, KADY St. Charles, Mo. gene, Ore. Washington Lewin, Richman, KTRE -AM -TV Lufkin, Tex. Marion, Paul B., WBT Charlotte, N. C. McDowell, Theodore N., WMAL -TV Washington Lewis, Gorden D., Advertising Age, Chicago Markward, John S., WOOD -TV Grand Rapids, Mich. McElroy, R. J., Black Hawk Broadcasting Co., Lewis, John P., WINO Winchester, Va. Marlin, Al., BMI, New York Waterloo, Iowa Lewis, Mrs. Marion P., WHYL Carlisle, Pa. Marlowe, J. R., WGWR Asheboro, N. C. McFarland, Ernest W., KTVK Phoenix, Ariz. Lewis, Richard O., KTAR Phoenix, Ariz. Marsden, B., Associated Television Ltd., London, McGannon, Donald H., WBC New York Linam, Winston B., KSLA -TV Shreveport, La. England McGregor, J. Marshall, WPEP Taunton, Mass. Lind, A. H., RCA, Camden, N. J. Marsh, Ken, WJCW Johnson City, Tenn. McGregor, Laurel, WPEP Taunton, Mass. Lindell, Richard L., WTAR Norfolk, Va. Marshall, Clifford B., Blackburn & Co., Atlanta McGregor, Marguerite, WPEP Taunton, Mass. Linder, Harry W., KWLM Willmar, Minn. Marshall, Glenn Jr., WJXT Jacksonville, Fla. McIntosh, Robert J., WOMI Owensboro, Ky. Lindow, Lester W., AMST, Washington Mathiot, J. E., WGAL Lancaster, Pa. McKenna, James A. Jr., McKenna & Wilkinson, Lindsay, J. Brian, Ecco -Fonic Inc., Hollywood Marti, George, KDNT Denton, Tex. Washington Lindsay, Merrill, Illinois Broadcasting Co., De- Martin, Arthur L., WMRN Marion, Ohio McKernan, Ed J. Jr., KVOE Emporia, Kan. catur. Ill. Martin, Daniel E., WNDU South Bend Ind. McKernan, Ed J. Ill, KVOE Emporia, Kan. Link, Harry R., WDVA Danville, Va. Martin, Dwight W., WAFB-TV Baton Rouge, La. McKibben, William, Balaban Stations, St. Louis Livesay, J. R., WLBH Mattoon, III. Martin, J. Edward, KNUZ Houston Mo. Livingston, Norm, Tv Stations Inc., New York Martin, Joe, WDSC Dillon, S. C. McLean, P. Scott, WLW New York Livingston, Sam, WPSD -TV Paducah, Ky. Martin, Roy E., WTVM Columbus, Ga. McLeod, Court, ABC -TV Los Angeles Lockwood, Edward C., WGBS Miami Martin, Stuart T., Mt. Mansfield Television, Bur- McMurry, James S., WSIX, Nashville Lodge, William, CBS, New York lington, Vt. Mead, Warren, KWWL Waterloo, Iowa Loftier, Gene P., WTAP Parkersburg, W. Va. Marx. Frank L., ABC, New York Meek, Kurt A., KCUL Ft. Worth Meeker, Robert, Meeker Co., New York Meeks, William, PAMS Productions, Dallas Megargee, Mary, WGBI Scranton, Pa. Manche!, Don, Tv Stations Inc., New York Mendelson, Robert P., WJNC Jacksonville, N C MEET YOUR ULLMAN -MAN Menke, Don, WFBM -TV Indianapolis Mercer, Donald J., NBC New York Bernie Edelman, Western Regional Sales Merritt, Bill, BROADCASTING magazine Manager, is real happy -his territory Markle, Joseph, ABC -TV New York Merrill, Bruce, KIVA Yuma, Ariz. includes Hawaii. He's also happy about Meyer, August C., Midwest Television Inc., Cham Soundsmanship, the way to more dol- paign, Ill. Meyer, Clara R., Midwest Television Inc., Cham lars for you. He'll tell you about Hawaii, paign, III. Soundmanship and sales happiness NEXT WEEK AT THE NAB CONVENTION -r. ,,..-,ï:..._ae Suite 103 C The Shoreham

RICHARD H. ULLMAN, INC., New York MARS INVADES

a Division of 4's CLEVELAND today THE PETER FRANK ORGANIZATION, INC. back i? horror Hollywood / New York WI-11( shrank

118 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 Meyers, Carl J., WGN Chicago Naftalin, Alan Y., Koteen & Burt, Washington Patton, Donald B., WKRG -TV Moor,.., Michael, Jack, WREC Memphis Neal, Harold L. Jr., WABC New York Paule, Verne, WJPS Evansville, Ind. Michaels, Bill, WJBK -TV, WJW-TV Detroit Neal, Wm. B., KSYN Joplin, Mo. Pauley, Robert R., ABC, New York Michel, Don, WRAJ Anna, Ill. Nelson, Louis J., Wade Adv., Chicago Paxton, E. J. Jr., WPSD -TV Paducah, Ky. Mickerson, S. G., TLF Broadcasters, Inc., N. Y. Nelson, Ted, KFEQ St. Joseph, Mo. Payne, Ancil H., King Broadcasting Co., Seattle Middleton, Warren, BROADCASTING magazine Needs, William, WPST -TV Miami Pegler, Bill, Television Zoomar Co., New York Midlen, John H., Washington Neipp, Morton, WTOL, Toledo, Ohio Pegler, Jack A., Television Zoomar Co., New York Middleton, Thomas F., Jr., WVCG -AM -FM Coral Nelson, Ivar, Meyer Broadcasting Co., Bismarck, Pell, Ernest E., Armed Forces Radio Service, Gables, Fla. N. D. New York Miller, C. E., KOMO Seattle Nelson, Karl R., WTAR Norfolk, Va. Pellegrin, Frank E., Radio -Active Broadcasting Miller, Harold E., WGAL -TV Lancaster, Pa. Neuhoff, Roger, Eastern Broadcasting Corp., Inc., Oak Ridge, Tenn. Miller, Irving, BROADCASTING magazine Washington Peltason, Paul E., KTVI (TV) St. Louis Miller, Jack, Ampex Corp., Redwood City, Calif. Newby, Harold, KAKE Wichita, Kan. Pengra, Marshall H., KLTV -TV Tyler, Tex. Miller, Neville, Miller & Schroeder, Washington Newman, R. J., RCA, Camden, N. J. Perkins, C. A., Capitol Broadcasting Co., Jackson, Miller, Robert E., KALB Alexandria, La. Nielsen, Sam S., WIRY Troy, N. Y. Miss. Miner, Robert A., Ampex Corp., Redwood City, Nierman, Martin L., Edward Petry, New York Perkins, George, CBS, New York Calif. Nimmons, Ralph W., WFGA-TV Jacksonville, Fla. Perim, Joseph O., Central Minn. Broadcasting Mitchell, Joseph H., WFLA Tampa, Fla. Nixon, Calvin, Young & Rubicam, Detroit Co., Alexandria, Minn. Moe, Anthony J., WKOW Madison, Wis. Nixon. J. D., CBC, Toronto, Ont. Perna, John J. Jr., Gill- Perna, New York Molnar, Lode M. (Miss), Washington Nolte, Vernon A., WJBC Bloomington, Ill. Perry, John H. Jr., WEST -TV Daytona Beach, Fla. Monahan Richard J., WAVZ, WIRY New Haven, Nopper, Carlton G., WMAR -TV Baltimore Persons, C. P. Jr., WKRG -TV Mobile, Ala. Conn., Troy, N. Y. Nord, Evans, KELO Sioux Falls, S. D. Peters, Francis J., WMRN Marion, Ohio Monderer, Howard, NBC Washington Norman, Hugh R., Norman & Norman Inc., Daven- Petersmeyer, C. Wrede, Corinthian Broadcasting Monnie, Leonard, M & H Engineering Co., Chicago port, Iowa Corp., New York Monroe, Robert A., World Broadcasting System, North, John E., WDXI Jackson, Tenn. Peterson, E. Richard Jr., Keystone Broadcasting, Philadelphia North, Paul, WDDS -FM Syracuse, N. Y. Detroit Moore, Art, Art Moore & Assoc., Seattle Northrop, Johnston F., Corinthian Broadcasting Peterson, Edwin R., Keystone Broadcasting, Chi- Moore, Dale G., KGVO Missoula, Mont. Corp., New York cago Moore, David C., Trancontinent Television, New Norton, C. E., Ampex International, Redwood Petersen, Ruth I., KGNO, KTVC -TV Dodge City, York City, Calif. Kan. Moore, F. S., W1R Detroit Norton, George W. IV, WAVE Louisville, Ky. Petrik, Jack, KEN -TV Omaha, Neb. Moore, James H., WSLS Roanoke, Va. Norton, John H. Jr., WKBW -TV Buffalo Petry, Edward, Edward Petry, New York Moore, Thomas W., ABC -TV, New York Novak, Lee, Robert Kerr Organizations New York Pfeiffer, Edwin W., WGR -TV Buffalo Morgan, W. S. Jr., McLendon Corp, Dallas Novik, Harry, WLIB New York Pierce, Bill, Standard Rate & Data, Atlanta, Ga. More, Herbert R., Kliegl Bros., New York Novik, M. S., M. S. Novik, New York Pierce, Theodore W., WEST Easton, Pa. vloreland, W. J., Conrac, Glendora, Calif. Newman, Cy, WAVY -TV Norfolk, Va. Pival, John F., WXYZ Detroit Aorgan, John Carl, WFVA -AM -FM Fredericksburg, Nybo, Ken, KBMY Billings, Mont. Plank, Raymond, WKLA Ludington, Mich. Va. Plaunt, W. B., CKSO Sudbury, Ont. Horgan, Russell H., WTTR Westminster, Md. 0 Plitt, Henry G., ABC Films Inc., New York Aoroney, J. M. Jr., WFAA Dallas Pointer, Royce L., ABC, New York Aoroney, J. M. Sr., WFAA Dallas Oakley, Ron., KFAC Los Angeles Polinger, David H., WGLI, WTFM Babylon, N. Y. Aorris, D. H., KNUZ Houston Ockershausen, Andy M., WMAL Washington Pollock, Clark, KVT Sioux City, Iowa Aorris, L. A. Mrs., WCRW Chicago O'Connell, Raymond T., NBC, New York Pollock, James C., KXKW Lafayette, La. Aorris, Lawrence A., WCRW Chicago O'Connor, Jerome William, WCVS Springfield Ill Aorris, Robert M., ABC, New York O'Connor, Ralph, WISC -TV Madison, Wis. Aorris, Robert W., Broadcast Advertisers Re- Odson, Bob, WMOH Hamilton, Ohio ports, New York O'Friel, Paul G., WBZ Boston Aorrison, Richard L., KVIL Dallas O'Grady, James F. Jr., Adam Young Inc., New York Aorry, Ole G., TLF Broadcasters Inc., New York O'Hara, Tom, Standard Rate & Data, New York ortensen, Robert A., WIIC (TV) Pittsburgh Ohleyer, Robert F., WISH Indianapolis o otley, Lyle C.. WMNA Gretna, Va. Ohrt, Herbert R., The Forward Group, Mason GOING otley, Ray, WMOH Hamilton, Ohio City, Iowa osby, A. J., KMSO -TV Missoula, Mont. Olson, Harold, Collins Radio Co., Cedar Rapids, oudy, Dale, WING Dayton, Ohio Iowa TO THE NAB ouse, Stanley G., WHIO -TV Dayton, Ohio Olson, R. W., KWOA Worthington, Minn. owrey, Paul B., MGM -TV, New York O'Neil, Arthur R., WSBT South Bend, Ind. CONVENTION? Oyer, William J.. KARD -TV Wichita, Kan. Onken, Carl W., WJIM -TV Lansing, Mich. ullen, Joseph, Roanoke Broadcasters Inc., Roa- Onnigian, Peter K., KHIQ Sacramento, Cal. noke, Va. Ono, Akira, Chubu Nippon Broadcasting Co., Na- ullim, Earl, ABC, New York goya, Japan ullin, Eugene F. Jr., Mullin & Connor, Washing- Oppegard, Ted H., WVSC Somerset, Pa. ton Oppenheimer, Richard, WHAP Hopewell, Va. o unford, L. M., AT &T, Washington Ostby, Norman J., Mackenzie Electronics, Inc., urchison, R., Hugh KPOL Los Angeles Hollywood Drop in on us in urdoch, D. Lennox, KSL -TV Salt Lake City Oswald, Joe A., Hamilton- Landis, New Orleans, urphy, Dennis, WDSM -AM, Duluth, Minn. La. SUITE M urphy, John T., Crosley Broadcasting Corp., 589 -91 Owen, Clure H., ABC, New York Cincinnati Owen, Henry B., King Broadcasting Company, urphy, Ronald A., Washington State Assn. of Seattle Sheraton Park Hotel Broadcasters, Seattle Owen, Reeve, WTVC Chattanooga, Tenn. urphy, Shaun F., KTVI (TV) St. Louis urtha, Andrew TLF J.. Bioadcasters, New York P urray, Henry J., WPEP, Taunton. Mass. yers, Maurice, WPFB & WPAY Middletown, Ohio Paasch, Robert, WCKT Miami yers, W. F., SESAC Inc., New York Pabst, William D., KTVU (TV) Oakland, Calif. o N Page, Allan, KGWA Enid, Okla. We'd like you to meet our associates at the adler, Bernard, Adler Electronics Inc., New Paretti, Joseph A., New Orleans Television Corp., Billboard Music Week and learn how, together, Rochelle, N. Y. New Orleans we're helping hundreds of broadcasters ail, Dawson, BROADCASTING magazine Parham, Carter M., WDEF Chattanooga, Tenn. get Paris, Herman, WWDC Washington the best of all the new releases -albums as Paro, Toni, WRC -TV Washington well faster, Parsons, James O. Jr., Harrington, Righter & Par- as singles- and more economically. SOMETHING NEW, sons, New York Patricelli, Leonard 1., WTIC -TV Hartford, Conn. AT BOOTH 32... Patt, John F., WMR Detroit Patterson, Walter, Knorr Broadcasting Corp., Dearborn, Mich. Record Source, Inc. TELESCRIPT Patti, Carmine, ABC -TV, New York 6 Patton, Billy L., WJAR -TV Providence, R. I. 333 East 46th Street New York 17, New York

ROADCASTING, May 1, 1961 119 Raymond, Stan, WAOK Atlanta Rohrbaugh, Philip A., WHVR Hanover, Pa. Read, A. Louis, WDSU New Orleans Rohrer, Joseph H., WLCX LaCrosse, Wis. Va. WLCX .A Read, John P. Jr., WLVA Lynchburg, Rohrer, Mrs. Evelyn, LaCrosse, Wis. Read, Roger B., Taft Broadcasting Co., Cincin- Rollins, O. Wayne, WAMS Wilmington, Del. ..ONTINUED nati Romine, Douglas J. KARK Little Rock, Ark. Ream, Joseph, CBS, New York Root, Percy G., WJDX Jackson, Miss. Reams, Community Broadcasting Co., Roper, Rev. Donald G., KSEW Sitka, Alaska M., KQAQ Austin, Minn. Frazier, Toledo, Ohio Rosen, Arthur, WAST Albany, N. Y. .,es W. (Bill), WFLS Fredericksburg, Va. Frazier Jr., Community Broadcasting Co., Rosen, E. David, WAST Albany, N. Y. assail, Golden Empire Broadcasting, San Reams, Rosenberg, Ted, King Features Syndicate, New ancisco Toledo, Ohio F., WGY-WRGB (TV) -WGFM (FM) Sche- York Postles, Norman, Central Broadcasting Co., Eau Reid, Robert nectady, N. Y. Rosenblatt, Marvin B., WAVZ New Haven, Conn. Claire, Wis. Reilly, Earl, KING Seattle Rosenthal, Jack, KBBS, Wyo. Potter, Hugh O., WOMI Owensboro, Ky. Reinsch, J. Leonard, WSB Atlanta Rosenthal, Mort, WDAU -TV Scranton, Pa. Potter, Roland B., WKBC N. Wilkesboro, N. C. Rembert, Clyde W., KRLD Dallas Roslow, Pulse Inc., New York Powell, John W., KHAS Hastings, Neb. Laurence, Reynolds, Paul E., WDBJ -TV Roanoke, Va. Powers, Donald K., WSCH-TV Portland, Me. Ross, Harold G., Mars Broadcasting Inc., Stam- Rhea, H. E., WFIL -TV Philadelphia ford, Conn. Powley, Allan T., WMAL Washington Rhodes, Charles, Tektronix Inc., Annandale, Va. Roth, Bob A., KONO -TV San Tex. Prager, Evarard S., SESAC Inc., New York Antonio, Rhodes, Rex, The Bank of New York, New York Roth, KONO Antonio, Tex. Prather, W. C., WMAQ Chicago Jack, San Rhys, Noel, Keystone Broadcasting, New York Rothrum, V., WSYR- AM -FM -TV Pratt, Dana, RCA, Camden, N. J. William Syracuse, Rice, Roger D., WIIC (TV) Pittsburgh, Penn. N. Y. Pratt, Robert L., KGGF Coffeyville, Kan. Rich, Robert J., WDSM -AM -TV Duluth, Minn. Rowe, Josiah P. III, WFLS Fredericksburg, Va. Preston, John G., ABC, New York Rich, W. Robert, Seven Arts Associated Corp., Rowell, Russell, Spearman & Roberson, Wash- Preston, William R., WRVA-TV Richmond, Va. New York ington Priaulx, William J., WRAC Racine, Wis. Richards, Donald A., KDMI, Des Moines Rozet, A. Bruce, EMI /US, Hollywood Price, Ralph L., WPPA Pottsville, Pa. Richards, R. E., Collins Radio Co., Cedar Rapids, Rudloff, Pricer, Robert, WCLT Newark, Ohio Everett, WILK Asbury Park, N. J. Iowa Ruegg, CBS Prince, Jack B., WTAR Norfolk, Va. Fred, Radio, New York Richardson, Laurence E., The Washington Post, Rule, Elton H., KABC -TV Los Angeles Prior, Thomas C. J., WJAR Providence, R. I. Washington Runnerstrom, Robert O., WBOY Clarksburg, W. Va. Prusha, James E., KUSD Vermillion, S. D. Rikard, Paul B., WDET Detroit Runyon, Charles A., Lohnes & Pryor, Emerson, J., WDVA Danville, Va. Culver, Washington Riddell, James G., ABC, Los Angeles Russel, C. WESR Va. Pullen, W. D. Jr., Time Inc., New York Brooks, Tasley, Riddle, Lindsey, WDSU -TV New Orleans Russell, James D., KKTV, KFMH, KGHF Putbrese, Keith E., Dow, Lohnes & Albertson, Colorado Riddleberger, Stephen C., ABC, New York Washington Springs, Colo. Ridgeway, Frank B., WEBR Buffalo Russel, Mrs. Ruth H., WESR Tasley, Va. Q Righter, Volney, Harrington, Righter & Parsons, Rutledge, John T., WHO() Orlando, Fla. New York Ruwitch, Lee, WTVJ (TV) Miami Quaal, Ward L., WGN Chicago Rifkin, Maurice, Ziv- United Artists, New York Ryan, Bill, A. C. Nielsen Co., New York Quarton, William B., WMT -TV Cedar Rapids, Iowa Ripie, William A., WAST Albany, N. Y. Ryan, William B., Blackburn & Co., Chicago Queen, Bob, Radio -TV Daily, New York Rine, William E., Storer Broadcasting Company, Ryan, William J., WNOC Naples, Fla. Quello, James H., WiR Detroit Miami Beach, Fla. Quentin, Chas. F., KRNT -TV Des Moines, Iowa Risk, J. E., KSD St. Louis S Quill, Joseph G., WPEP Taunton, Mass. Rittenhouse, Paul, NBC, New York Sacks, David M., ABC, San Francisco Quinn, J. William, WBTW (TV) Florence, S. C. Rivera, Art, WQXT Palm Beach, Fia. Rivers, John M., WCSC Charleston, S. C. Saddler, Owen L., May Broadcasting Co., Omaha: R Robert, Alan W., WJBW New Orleans Neb. Robert, Wallace, CKSO Sudbury, Ont. Sadler, W. H. Jr., Religious Film Production. Rabell, Dorothy, KITT (FM) San Diego, Calif. Roberts, Joseph W., Programatic Broadcasting, Tulsa Rabell, Fred, KITT (FM) San Diego, Calif. New York Sadlier, Michael, CBC, Toronto, Ont. Radetsky, Ralph, KOA, Denver Roberts, William A., WWIL Fort Lauderdale, Fla. Salk, Robert H., Corinthian Broadcasting Corp. Rafael, William, ABC, New York Robertson, T. D., IBM, Chicago New York Rafter, John A., Dow, Lohnes & Albertson, Wash- Robinson, Con L., J. M. Camp & Co., Wheaton, Sambrook, A. B., RCA Recorded Program Sery ington III. ices, New York Ragsdale, Frank D., WTVM Columbus, Ga. Robinson, R. V., WCYB, Bristol, Va. Sammons, Elizabeth, KSCJ -KTIV Sioux City, Iowa Rahall, N. Joe, Rahall Radio Group, Beckley, W. Robinson, William W., WKYR Keyser, W. Va. Samuels, Hartley L., Samuels Stations, New Yorl Va. Robison, Charles F., WOOD Grand Rapids, Mich. Sanders, Ben B., KICD Spencer, Iowa Rahmel, Henry, A. C. Nielsen Co., Chicago Roche, Dwyer. Standard Rate & Data, Skokie, Ill. Sanders, Charles R., WSPA- AM- FM -TV, Spartan Ralph, George, A. C. Nielsen, Canada Ltd., To- Rockwell, R. J., Crosley Broadcasting Corp., Cin- burg, S. C. ronto, Montreal cinnati Sanderson, Allen G., WW1 Detroit Ramsey, Glenn, SESAC Inc., New York Rodoff, Sol, WMII Milwaukee Sanderson, James V., WAPI Birmingham, Ala. Ramsland, Odin S., KDAL Duluth, Minn. Rogers, Charles (Buddy), KIRL Wichita, Kan. Sandler, Jack L., WQAM Miami Raney, Wilson, WREC Memphis Rogers, John G., WRC Washington, D. C. Sandstrom, Milda, WIBW -AM -TV Topeka, Kan. Rau, Lester C., KWWL-TV Waterloo, Iowa Rogers, Lawrence H. Il, Taft Broadcasting Co., Sanjek, Russell, BMI, New York Rauer, Guy C., WEJL Scranton, Pa. Cincinnati Saperstein, Henry G., Television Personalitie. Rawlings, Mrs. Mary H., WEBB Baltimore Rogers, Thomas A. WCLT Newark, Ohio Inc., Burbank, Calif. Rawls, Richard, KPHO -AM -TV Phoenix, Ariz. Rogers, W. D. (Dub), KDUB -TV Lubbock. Tex. Santucci, Anthony V., WCGO Chicago Heights, Ill Sauber, Robert H., WFRA, WTVI Franklin, Pa. Titusville, Pa. Savin, Lee, Tv Stations Inc., New York MEET YOUR ULLMAN -MAN Savitt, Judge Max M., WCCC Hartford, Conn. Sawamura, E., Japan Charlie Grood, Ullman's Southwest Saxe, Edward, CBS, New York Regional Sales Manager, heard about Scala, Edward M., WINR Binghamton, N. Y. Scarbrough, Walter H., WBNT Oneida, Tenn. a Soundsmanship year or so ago. That Schaaf, Harold, WRFD Columbus, Ohio did it. It groo on him. Does on every- Schafer, Paul C., Schafer Custom Engineerin( body. Soundsmanship makes your sales Burbank, Calif. Schatz, Jay J. G., KIXZ Amarillo, Tex. grow and grow and grow and grow, too. Ask Charlie for the facts NEXT WEEK AT THE NAB CONVENTION Suite 103 C The Shoreham CANADA 1. NOS RICHARD H. ULLMAN, INC., New York

a Division of OH Mars THE PETER FRANK ORGANIZATION, INC. MARS today that of Hollywood /New York CHUM discovered hordes

120 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 196' Scherer, J. P., WHFB Benton Harbor, Mich. ami Beach, Fla. Washington Schiavone, James, WW1-TV Detroit Shurtleff, David J., WJAR -TV Providence, R. I. Stebbins, John D., Hamilton -Landis, vro WJBC Bloomington, Ill. Schiele, George W., Broadcast Advertisers Re- Sigman, Loyd C., KMPC, KSFO, KVI Los Angeles Stephenson, George, New Orleans, La. ports, New York Silman, Jim, WTOP -TV Washington Stern, Edgar B. Jr., WDSU Stern, Larry, M & A Alexander Productions, Schlinkert, R. T., Taft Broadcasting Co., Birming- Sims, William P. Jr., Dow, Lohnes & Albertson, Hollywood ham, Ala. Washington Sternberg, George, Pulse Inc., New York Schloss, O. M., WIIC Pittsburgh Simmons, Lamar, WLCS Baton Rouge, La. Stevens, David S., McKenna & Wilkinson, Wash- Schmid, Robert, Bolling Co., New York Simon, Arthur, Radio -TV Daily, New York ington Schmidt, Robert E., KAYS Hays, Kan. Simon, L. S., KPIX San Francisco Stevens, George A., KOTV (TV) Tulsa Schneider, Alfred, ABC -TV, New York Sinclair, Dody, WJAR Providence, R. I. Stewart, David V., WKBN Youngstown, Ohio Schneider, Dave, KARD -TV Wichita, Kan. Singer, Sheldon, KVOR Colorado Springs, Colo. Stiles, William D., KFSA Fort Smith, Ark. Schneider, Jack, WCAU -TV Philadelphia Singleton, Bruce E., WALB -TV, WJHG -TV, Albany, Stoll, Bruce A., Media Investments Co., Los Schoen, Arnold F. Jr., WDBO Orlando, Fla. Ga. Angeles Schofield, Arthur C., Peoples Broadcasting Corp., Sitrick, Joseph M., Blackburn & Co., Washington Stoll, Jack L., Jack L. Stoll & Assoc., Los Angeles Columbus, Ohio Skaran, Raymond, WKBT La Crosse, Wis. Stone, David G., Australian Broadcasting Comm., Arthur H., Miller & Schroeder, Wash- Sklom, George M., Walter F. Kean & Assoc., Schroeder, Australia ington Riverside, III. Stone, Harold, WLOF -TV Orlando, Fla. Schroeder, Frank C. Jr., WDZ Decatur, Ill. Slate, Samuel, WCBS New York Stone, Peggy, Radio -Tv Reps. Inc., New York Schroeder, Mrs. Frank C. Jr., WDZ Decatur, Ill. Slavick, H. W., WMC Memphis, Tenn. Stone, Robert L., NBC, New York Schroeder, Raymond J., May Broadcasting Co., Sloan, W. J. Jr., KFRD Rosenberg, Tex. Storer, George B. Sr., Storer Broadcasting Co., Omaha, Neb. Small, Burrell L., WKAN Kankakee, Ill. Miami Beach, Fla. Schroeder, Willard, WOOD Grand Rapids, Mich. Small, Franklin H., WAVI Dayton, Ohio Storer, George B. Jr., Storer Broadcasting Co., Schrott, Alvin D., WJAC -TV, Johnstown, Pa. Small, Len H., WQUA Moline, Ill. Miami Beach, Fla. Schudt, William A., CBS, New York Smiley, Howard J., KCRA Inc., Sacramento, Calif. Stoner, Marion, WJBK -TV Detroit, Mich. Schulkind, Herbert M., Fly, Shuebruk, Blume & Smith, Baylen, WISN -TV Milwaukee, Wis. Stout, Clair L., Dow, Lohnes & Albertson, Wash- Gaguine, Washington Smith, Calvin J., KFAC Los Angeles ington Schwieder, A. W., Idaho Radio Corp., Idaho Falls, Smith, Charles H., Corinthian Broadcasting Corp., Strachata, Bernie, WRIT Milwaukee Idaho New York Straus, D., Zlowe Co., New York Scofield, Charles L., KEYS Williston, N. D. Smith, Charles C., WDEC Americus, Ga. Streibert, Theodore, WTCN Minneapolis, Minn. Scott, Claude, KTBS -TV, Shreveport, La. Smith, E. Berry, WFRV -TV Green Bay, Wis. Strouse, Ben, WWDC Washington, D. C. Scully, Charles, SESAC Inc., New York Smith, E. Stratford, Smith & Pepper, Washing- Struthers, Harvey, CBS, New York Searle, Don, Hamilton- Landis, Los Angeles ton, D. C. Stubblefield, Wm. T., WAGE Leesburg, Va. Sears, Lenas, WAOK Atlanta, Ga. Smith, Edgar, WFIN Findlay, Ohio Sudbrink, Robert W., WRMS Beardstown, II. See, Harold P., KRON -TV San Francisco Smith, Elmer F., WNAX Yankton, S. D. Sugg, P. A., NBC, New York Seebeck, Charles E., WTON Staunton, Va. Smith, George Severn, Smith, Hennessey & Mc- Sullivan, Cornelius K., NBC, New York Segal, Bernard R., Jules Cohen, Consulting Elec- Donald, Washington, D. C. Sullivan, Donald, KVTV (TV) Sioux City, Iowa tronic Engineer, Washington Smith, Harvey C., WDEL Wilmington, Del. Sullivan, Claude, Bluegrass Broadcasting Co., Siebert, Lewis O., KGKL San Angelo, Tex. Smith, Hugh M., WCOV Montgomery, Ala. Lexington, Ky. Seidelman, Robert, Screen Gems, New York Smith, J. Porter, WJPS Evansville, Ind. Sullivan, Henry, Carolina Broadcasting Co., Char- Seiler, James W., American Research Bureau, Smith, Jerry E., Gulf Coast Broadcasting Co., lotte, N. C. Beltsville, Md. Corpus Christi, Tex. Sullivan, Thomas S., Dow, Lohnes & Albertson, Sellars, Emil A., WBTW (TV) Florence, S. C. Smith, Lester M., KXL Portland, Ore. Washington Sellars, Lacy S., Jefferson Standard Broadcasting Smith, Robert H., WCYB Bristol, Va. Summerfield, Jack D., WRVR New York Co., Charlotte, N. C. Smith, T. A., RCA, Camden, N. J. Sundlun, Bruce G., WJAR Providence, R. I. Selph, Colin M., Blackburn & Co., Los Angeles Smith, Wayne H., WFMQ Chicago Sutton, David V., MCA TV, New York Sells, Harry G., Dow, Lohnes & Albertson, Wash- Smithgall, Charles, WGGA, WRGA & WAAX Gaines- Sutton, Robert P., KNX Los Angeles ington, D. C. ville, Ga. Swafford, Tom, WCAU Philadelphia Sepaugh, L. M., Capitol Broadcasting Co., Jack. Smucker, Ray C., KTAR Phoenix, Ariz. Swanson, Bill, KTUL -TV Tulsa son, Miss. Smullin, Wm. B., KIEM -TV Eureka, Calif. Swartley, W. C., WBZ Boston Serrao, John A., Kaiser Broadcasting, Honolulu, Smullin, Mrs. Wm. B. (Rusty), KIEM -TV Eureka, Hawaii Calif. Swartz, Donald, KMSP -TV Minneapolis Swift, Arthur M., WTCN Minneapolis Severn, Donald W., Ted Bates & Co., New York Sneller, J. W., KRNT.TV Des Moines, Iowa Swift, G. Richard, Bolling Co., New York Sevey, Robert W., KGMB Honolulu, Hawaii Snider, Bob, KTUL-TV Tulsa. Okla. Swisher, Arden E., May Broadcasting Company, Seward, James M., CBS Radio, New York Snyder, Franklin C., WTAE TV) Pittsburgh Omaha, Neb. Shabeen, Richard A., Hamilton- Landis, Chicago Snyder, Robert D., KTVH (TV) Wichita, Kan. Shaffer, Russ, KBOL Boulder, Colo. Soell, John B., KTVE (TV) El Dorado. Ark. T Shafto, G. Richard, WIS Columbia, S. C. Sokol, George K. Jr., WGH Newport News, Va. Shakespeare, Frank, WCBS -TV New York Sondheim, James, WQXR New York Tabner, Doug, WTOL -TV Toledo, Ohio Shan, Donald S. Jr., ABC -TV, New York Sorenson, A. F. (Fritz), WKRS Waukegan, Ill. Taishoff, Sol, BROADCASTING & TELEVISION mag- Shannon, Stephen Q., Meredith Broadcasting Co., Southmayd, John P., Fisher, Wayland, Duvall & azines Omaha, Neb. Southmayd, Washington. D. C. Taishoff, Lawrence B., BROADCASTING magazine Shapiro, M. H. (Shap), Broadcast Pioneers, N. Y. Sowell, F. C., WLAC Nashville Talley, Hayward L., WSMI Litchfield, III. Shapiro, Mike, WFAA Dallas Spann, June S., KWAK Stuttgart, Ark. Talley, Mrs. Hayward, WSMI Litchfield, Ill. Sharpe, George W., WEAN Providence, R. I. Spann, Melvin P., KWAK Stuttgart, Ark. Tanger, Alexander M., WHDH Boston Shaub, Harry J. Jr., WGAL Lancaster, Pa. Sparnon, Ken, BMI, New York Tanner, Harold I., WLDM Detroit Shaw, William D., KFSO San Francisco Spavento, Carl J., WBUF, Buffalo Tansey, John B., WRVA Richmond, Va. Shawn, Fred P., WSUN St. Petersburg, Fla. Spence, Mrs. Sylvia, Sylvia Spence Assoc., N. Y. Tarlow, Sherwood J., WHIL Boston Shay, Jack, WTVJ (TV) Miami Spencer, Lester G., WKBV Richmond, Ind. Tarter, George L., KCBD -TV Lubbock, Tex. Shea, Hamilton, WSVA -AM -TV Harrisonburg, Va. Spheeris, A. M., WEMP Milwaukee Taylor, F. Chase Jr., WVET -TV Rochester, N. Y. Sheftall, Parry, WJZM Clarksville, Tenn. Spottswood, John M., WKWF Key West, Fla. Taylor, J. Glen, WAVY Norfolk, Va. Shepard, Harwell V., KDNT Denton Tex. Spottswood, Mary S., WKWF Key West, Fla. Taylor, J. P., RCA, Camden, N. J. Shepard, Joan, Tv Stations Inc., New York Spragg, Leonard, Storer Broadcasting Co., Miami Taylor, Jean F., Young & Rubicam, New York Shepard, Richard C., WGR Buffalo Beach, Fla. Taylor, Robert A., Standard Electronics, Farming- Sheridan, Phil, WRFD Columbus, Ohio Sprague, Charles A., WMAX Grand Rapids, Mich. dale, N. J. Sherman, Barry, WQXI Atlanta Sprenger, Conrad, KPOL Los Angeles Temple, Al, WKCT Bowling Green, Ky. Sherman, Gordon, WMAY Springfield, Ill. Spring, J. L., WIMA-TV Lima, Ohio Tenebaum, Harry, KTVI St. Louis Sherman, John, WCCO Minneapolis Stakes, Richard S., WMAL Washington Terry, Hugh B., KLZ Denver Shelburne, Thomas P.. WNEP -TV Scranton, Pa. Standard, Charles, The Meeker Co., New York Tharpe, James B., Visual Elecrtonics, New York Shelton, Aaron, WSM -TV Nashville Stanfield, Ray M., WIST Charlotte, N. C. Theriault, Paul F., Young & Rubicam, New York Shively, Richard F., WTVW (TV) Evansville, Ind. Stanley, Al G.. WTSB Lumberton, N. C. Thomas, C. L. (Chet), KXOK Radio, St. Louis Shoemaker, Jim, A. C. Nielsen Co.. Chicago Stanley, Earl R., Dow, Lohnes & Albertson, Wash- Thomas, Edward G., WKJG Ft. Wayne, Ind. Sklar, John P., WJHG -TV, WALB -TV Albany, Ga. ington Thomas, Eugene S., KETV (TV) Omaha, Neb. Shomo, Ernest, WBBM Chicago Stapp, Jack S., WKDA Nashville Thomas, Robert D., WBNS -TV Columbus, Ohio Shott, John, WHIS -TV Bluefield, W. Va. Stark, Howard E., New York Thomas, Robert R Jr., WOAY-AM -FM -TC Oak Hill, Mouse, James D., Crosley Broadcasting Corp., Stark, Joan G., Grey Adv.. New York W. Va. Cincinnati Starnes, Jack, WBAG Burlington- Graham, N. C. Thompson, C. Robert, WBEN Buffalo Shuebruk, Peter, Fly, Shuebruk, Blume & Gaguine, Starnes, Rudy, KDUB -TV Lubbock. Tex. Thompson, Doyle D., WFMY -TV Greensboro, N. C. Washington Stecher, Bentley A., WEBB Baltimore Thompson, David C., Ampex International, Red- Shull, Thomas B., Storer Broadcasting Co., Mi- Steel, David L., Sr., Creutz, Steel & Snowberger, wood City, Calif.

BROADCASTING, May 1, 1961 121 .igton Wagner, Harold M., MBS, New York Whitney, George, Marietta Broadcasting Inc., %oral Gables, Wagner, Jay, WLEC Sandusky, Ohio San Diego, Calif. Wagner, Louis P. Jr., WTAE (TV) Pittsburgh Whitney, George M., WGRY Gary, Ind. Job ., iotte, N. C. Wagner, Paul E., R. C. Crisler & Co., Cincinnati Whitney, Philip B., WING Winchester, Va. .'B North Adams, Mass. Wagstaff, Walter E., KGW -TV Portland, Ore. Wickemeyer, James F., WKBV Richmond, Ind. . (Mrs. E. N.), KFUN Las Wahlmann, Ted, KANY St. Louis Wickham, Ben, Storer Broadcasting Co., Cleve- Wailes, Lee B., Storer Broadcasting Co., Miami land N., KFUN Las Vegas, N. M. Beach, Fla. Wiig, Gunnar, WROC -TV Rochester, N. Y.

, rloyd A., WKBW -TV Buffalo Walbridge, Willard E., KIRK -TV Houston Wilkerson, Arthur, WLIL Lenoir City, Tenn. Jack, KWKH Shreveport, La. Walk, Leonard, WAMO & WAll Pittsburgh Wilkinson, Vernon L., McKenna & Wilkinson, Ti. i, Alan C., WSPR Springfield, Mass. Walker, H. G., CBC, Ottawa, Ont. Washington Tink, Edward M., KWWL Waterloo, Iowa Walker, Larry, WSOC -TV Charlotte, N. C. Wilkey, Gene, KMOX -TV St. Louis Tipton, Jack, KLZ -TV Denver Walkmeyer, Jack, KWHT -TV Goodland, Kan. Wilkins, J. P., KFBB Great Falls, Mont. Tirico, Frank, KXEL Waterloo, Iowa Wall, John, General Electric, Syracuse, N. Y. Williams, Jack, Standard Rate & Data, New York Tomberlin, Bill, KMLA Los Angeles Wall, Thomas H., Dow, Lohnes & Albertson, Wash- Williams, John Pattison, WING Dayton, Ohio Tooke, F. A., WBC, New York ington Williams, Ralph C., RCA Custom Records, N. Y. Tooke, Rolland V., WBC, New York Wallace, Robert M., WOHS Shelby, N. C. Williams, Richard N., WGLM Richmond, Ind. Tornberg, Edwin, Edwin Tornberg & Co., N. Y. Waller, Thomas N., WLVA Lynchburg, Va. Williams, Wayne (Red), WLOL Minneapolis, Minn. Torrey, William H., KGNC Amarillo, Tex. Wannmeker, Allen, WBIG Greensboro, N. C. Williamson, W. P. Jr., WKBN- AM -FM -TV Youngs- Tracy, E. C., RCA, Camden, N. J. Ward, Narine, Ampex Corp., Redwood City, Calif. town, Ohio Trainer, M. A., RCA, Camden, N. J. Ward, Carl, CBS, New York Williamson, W. P. III, WKBN- AM -FM-TV Youngs- Traylor, Dave, A. C. Nielsen Co., New York Ward, Winston O., KIMP Mt. Pleasant, Tex. town, Ohio Treyz, Oliver, ABC -TV, New York Warren, Albert, Television Digest, Washington Wilner, John T., WBAL-TV Baltimore Troeglen, Karl, KCMO -AM -TV Kansas City, Mo. Warren, Cameron A., KRCW Santa Barbara, Calif. Wilson, Ben, A. C. Nielsen Co., Chicago Trompeter, Richard J., KTVI (TV) St. Louis Warren, W. W., KOMO Seattle, Wash. Wilson, Edward E., Tv Corp. of Michigan, Jack- Trotter, Hugh E., WSEV Sevierville, Tenn. Waterman, Bernard, WAAB Worcester, Mass. son, Mich. Trotter, James R., Kline Iron & Steel, Columbia, Watkins, Frank, SESAC Inc., New York Wilson, Jim C., WJCW Johnson City, Tenn. S. C. Watson, Bob, KGNC Amarillo, Tex. Wilson, Robert S., KXTV (TV) Sacramento, Calif. Trouant, V. E., RCA, Camden, N. J. Watts, Duane L., KHAS -TV Hastings, Neb. Wilson, Thomas W., Dow, Lohnes & Albertson, Trowbridge, Peter, Tucson Radio Inc., Tucson, Waugh, Irving C., WSM -TV Nashville Washington Ariz. Wayland, Charles V., Fisher, Wayland, Duvall & Wilson, Walton W., KDEN Denver Truscott, Robert, WITI -TV Milwaukee Southmayd, Washington Wimmer, Paul L., Jules Cohen Consulting Elec- Tucker, Charlotte, Keystone Broadcasting, Chi- Wayne, Elmer O., ABC, San Francisco tronic Engineer, Washington cago Wear, Donald D., WTPA Harrisburg, Pa. Winders, Paul A., WIBW-AM -TV Topeka, Kan. Tunnel!, G. W., RCA, Camden, N. J. Weathersby, J. Patrick, WBRZ -TV Baton Rouge, Windsor, Walter M., KTAL-TV Texarkana, Tex. WBEJ La. Turrentine, Raymond C., Elizabethron, Tenn. Windle, Ben E., WCLT Newark, Ohio Weaver,Joseph, WTOL -TV Toledo, Ohio Twining, W. R., W. R. Twining & Co., Palo Alto, Windsor, Joe, WTVC Chattanooga, Tenn. Weaver, Shelton, WIIC (TV) Pittsburgh Calif. Wirth, Don C., WNAM Neenah, Wis. Weber, Fred, WSTV Ohio Tyrol, Robert S., WTIC Hartford, Conn. Steubenville, Wise, Bernard, ITA Electronics, Lansdowne, Pa. Weber, Gus, Programatic Broadcasting, New York Wise, Harry, George P. Hollingbery Co., N. Y. U Weber, Louis E., ASCAP, New York -Z Witt, William U. Jr., WTVT (TV) Tampa, Fla. Webster, Maurie, CBS Radio, New York James G., Fort Worth Wittenberg, Lionel, WISN Milwaukee, Wis. Ulmer, Wehrman, Harvey, KLZ Denver Martin, KAKE Wichita, Kan. Wodlinger, Mark L., WMBD -TV Peoria, III. Umansky, Weiland, Larry, Ampex Corp., Redwood City, Calif. Unger, Alvin E., Television Personalities Inc., Wolfe, Howard H., WKNX -TV -AM Saginaw, Mich. Wein, Oscar, WDLC Port Jervis, N. Y. New York Wolfe, Richard M., WBNS -TV Columbus, Ohio. Weinberg, Edward H., KBBS -KASL Buffalo, Wyo. Dallas Wolfe, Robert F., WFRO Fremont, Ohio Utley, George, WFAA Weis, Pierre, Economee Television Programs, Wolfenden, Robert C., WMEV Marion, Va. VadeBoreover, E. R., WSYR- AM- FM -TV, Syracuse New York Wolfenden, Stella D., WMEV Marion, Va. VanCantfert, A. R. WAVY -TV Portsmouth, Va. Weisberg, Robert, Trans -Lux Television Corp., Wolff, William J., Azrael Productions, Baltimore Vance, Fred L, KVOZ-TV Tucson, Ariz. New York Wolfson, Louis, Wometco Enterprises Inc., Miami Van Duzer, Roger O., KIVA -TV Yuma, Ariz. Welch, Neal B., WSBT South Bend, Ind. Wommack, David A., KALT Atlanta, Tex. Van Nostrand, Lew, WMT Cedar Rapids, Iowa Welcome, Paul E., WIS Columbia, S. C. Wood, Robert D., KNXT Los Angeles Varnum, W. B., RCA, Camden, N. J. Wells, Keith G., KYTV (TV) Springfield, Mo. Woodard, C. C., WBC New York Veihmeyer, Fred D., Lohnes & Culver, Washington Welpott, Raymond D., WRCV Philadelphia Woodland, Cecil, WEJL Scranton, Pa. Venard, Lloyd George, Venard, Rintoul & Mc- Wenger, W. D., RCA, Camden, N. J. Paul I., WGAL Lancaster, Pa. Connell, New York Wertheim, E. Taylor, Wertheim Adv. Agency Inc., Woodland, Vidacovich, I. J. Jr., WWL New Orleans, La. New York Woodruff, J. W. Jr., WRBL-AM -TV Columbus, Ga. Toledo, Ohio Vigue, Harold L., WTVL Waterville, Me. Weseloh, Bill, A. C. Nielsen Co., Menlo Park, Woods, William A., WMHE Vihon, Lester, WFMQ, Chicago Calif. Wooten, Hollis, WREC Memphis Vincent, Emil P., ABC, New York West, Ben K., KOCO -TV Oklahoma City, Okla. Wooten, Hoyt B., WREC Memphis Vordermark, Earnest, WJXT URO Jacksonville, Fla. West, Don, TELEVISION magazine Wormington, Bob J., WDAF -TV Kansas City, Mo. Voss, George P., National Foundation, New York Wetter, Edward, Edwin Tornberg & Co., N. Y. Worster, Merle C., ABC, New York Vondell, John H. Jr., WQDY Calais, Me. Wheeler, Edwin K., WWI Detroit Worster, Ralph G., Bluegrass Broadcasting Co., Voynow, Edward E., Edward Petry, Chicago White, Josephine, WCRW Chicago Lexington, Ky. Waddell, Harold W., WKBZ Muskegon, Mich. White, Pat J., KTBS -TV Shreveport, La. Wray, Charles KTBS -TV Shreveport, La. Wagner, George A., KFI Los Angeles Whitlock, E. S., WRNL Inc., Richmond. Va. Wray, E, Newton, KTBS -TV Shreveport, La. Wright, Donald L., Tv Corp. of Michigan, Jackson Wright, Jay W., King Broadcasting Co., Seattle Wright, Robert, WBRB, Mt. Clemens, Mich. MEET YOUR ULLMAN -MAN Wright, Warren, WFBM Indianapolis Wyatt, Bill, A. C. Nielsen Co., Chicago Harry Sanger, our Regional Sales Man- Wyatt, W. Judd, KMMO Marshall, Mo. ager for the Southeast, used to be a Yates, Richard G., MGM -TV New York Yeldell, Guy E., KSD -TV St. Louis vaudeville and movie song and dance Yoder, Lloyd E., NBC, Chicago man. He won't give you a song and dance Yonkovig, Michael R., WWNY, WCNY -TV Water- about Soundsmanship, but will give you town, N. Y. Young, Adam, Adam Young Inc., New York the score on building your sales. See him Young, George R., CBC, Ottawa, Ont. NEXT WEEK AT THE NAB CONVENTION Young, J. E., RCA, Camden, N. J. Young, J. Norman, WEGO Concord, N. C. C The Shoreham Suite 103 Young, T. L., MUS, KMMT-TV Austin, Minn. Younts, Jack, WEEK Southern Pines, N. C. RICHARD H. ULLMAN, INC., New York Zelkowitz, Charles M., WMVO Mount Vernon, Ohio Zelkowitz, Mrs. Charles M., WMVO Mount Ver- a Division of non, Ohio THE PETER FRANK ORGANIZATION, INC. Zelkowitz, Stephen W., WMVO Mount Vernon, Hollywood / New York Ohio Zellner, Fred, ABC, Chicago

122 (NAB CONVENTION PREVIEW) BROADCASTING, May 1, 1961 THE MEDIA

western division manager of affiliate NBC RADIO REPORTS BILLING UPSURGE relations; Arthur L. Hecht, manager of Business already is 80% of last year's, McDaniel reports program promotion and merchandising; Sid Garfield, director of press in- With eight months to go in 1961, 95 percent), and top -level audience rat- formation; Edward E. Hall, adminis- NBC Radio already has written four - ings were evidence that its decision to trative manager of affiliate relations; fifths as much business as its total for cut out entertainment programs and em- Eric H. Saline, national manager of 1960 and is assured of being "even phasize news, information and "Moni- affiliate relations. more in the black" this year than last. tor" is paying off for network, stations, These vice presidents of CBS Radio William K. McDaniel, vice president advertisers and audiences. will represent the CBS owned radio in charge of the network, is slated to stations: Sam Slate, general manager of give this encouraging report to the NBC WCBS New York; Thomas Y. Gor- Radio Affiliates Executive Committee in CBS Radio personnel man, general manager of WEEI Bos- Washington next Monday (May 8), dur- ton; Robert F. Hyland, general man- ing the NAB convention. to attend convention ager of KMOX St. Louis; Robert P. Mr. McDaniel and his associates also CBS Radio will headquarter during Sutton, general manager of KNX Los are slated to submit to the affiliates the NAB Washington convention at the Angeles; E. H. Shomo, general man- group an "improved" plan of station Shoreham Hotel, Suite C -500 (see story ager of WBBM Chicago; Tom Swaf- compensation, described as an up -dated of other network convention plans start- ford, general manager of WCAU Phil- version of the plan now in effect, de- ing page 104). Here is the list of CBS adelphia; Jules Dundes, general man- signed to enable affiliates to reach maxi- Radio personnel assigned to the conven- ager of KCBS San Francisco; Maurie mum payments more realistically than tion: Arthur Hull Hayes, president; Webster, vice president of CBS Radio is currently possible. The current plan James Seward, executive vice president; Spot Sales. was devised when NBC Radio was feed- George Perkins, vice president in charge ing some 70 hours of programs to its of network programs; W. Thomas Daw- Fm stereo to be topic affiliates each week; the new plan re- son, vice president in charge of advertis- at NAFMB flects the cutback, put into effect 15 ing and promotion; Fred Ruegg, vice gathering months ago, to an average of about 32 president in charge of station administra- The future of fm stereo broadcasting hours a week. tion; William A. Schudt Jr., vice presi- under the newly approved Zenith -Gen- Mr. McDaniel said last week that con- dent, affiliate relations; Robert DiMat- eral Electric system will be a main fea- tinuing improvement in sales, a steadily tina, clearance coordinator of network ture at the May 6 -7 meeting of National high average of station clearances (about sales service; William H. Breenan Jr., Assn. of Fm Broadcasters, according to

The list of lenders for stations purchases is growing Need money to buy a radio sta- with Mr. Emanuel is Edwin Torn - of America, San Francisco; Security tion? Want to form a syndicate to berg, station broker, and George First National Bank, Los Angeles; take over a tv station group? Weiss, veteran broadcaster. CCI Society for Savings, Cleveland; Re- There's no need to be frustrated Offices are in the Time -Life Bldg., public National Bank, Dallas. because you don't have collateral to New York. Investment bankers active in this interest your banker; there are funds In Chicago, Jay J. G. Schatz, field are Carl M. Loeb, Rhoades & available from financial experts fa- president and owner of KDCZ Am- Co. and Lehman Bros., both New miliar with broadcasting operations. arillo, Tex., and Chicago attorney, York. Insurance companies which The field of financing for broad- last week announced his entry into have engaged in broadcast loans: casting is a new specialty for those the broadcast financing field. Mr. Prudential Insurance Co., Newark, who deal in money. Over the years Schatz represents a midwest financial N. J., and Jefferson Standard Life there have been a few banks and institution. His office is in in- the Con- Insurance Co., Charlotte, N. C. Jef- surance companies which tinental Illinois Bank participate Building. ferson Standard is the owner of radio in such business. In the last few In New York, Television- Recre- and tv stations in Charlotte and years more and more established ation Corp., with a capitalization of Greensboro, N. C., and in Florence, financial institutions have entered $305,000, was recently licensed by S. C. At one time Kidder, Peabody the broadcast financing field. In the the Small Business Administration to & Co., Chicago, was last several weeks there have been specialize in television and motion active in radio - tv financing but more recently its several new outlets in this area: picture financing. George J. Schae- efforts have been minimal. In New York, Communications fer, vice president of Television -Rec- Capital Inc. has been established to reation, is a former RKO executive. Among the smaller investment deal exclusively in broadcast financ- Bankers The roster of banking companies, Allied Small Business In- ing. The principal of CCI is Lazar institutions specializing in broadcast- vestment Co., Washington, D. C., has Emanuel, New York attorney and ing is small but has grown in recent been handling broadcast financing. a substantial stockholder in Commu- years. The following among others All the major station brokers help nications Industries Corp. the prin- have active departments for handling bring the services of such firms to cipal owner of WKST -AM -TV New broadcast financing: Bank of New the attention of purchasers who need Castle, Pa.- Youngstown, Ohio, York, Bankers Trust Co., Chase funds. Some have even arranged to WEOK Poughkeepsie, N. Y., and Manhattan Bank, Chemical Bank handle clients' "paper" for short peri- WACE Chicopee, Mass. Associated N.Y. Trust Co., all New York; Bank ods to help complete a sale.

BROADCASTING, May 1, 1981 123 , KITT the convention on May 7. Esther Van Collins to address Wagoner Tufty, Tufty News Service multiplexing women broadcasters and NBC Washington, retiring AWRT nFMB schedule president, will be succeeded by Montez The American Women in Radio and Harold Kassens, of Tjaden, KWTV (TV) Oklahoma City. Television (AWRT), holding its 10th ... ast facilities division Martha Crane, director of women's Anniversary convention in Washington d the Commission's multi - programs, WLS Chicago, will be the May 4-7, will feature LeRoy Collins, .,n, and Leonard D. Truesdale, new president -elect. NAB president, as its keynote speaker. .alt of Zenith Sales Co. They will About 1,000 delegates are expected to re .ew the effect of the FCC decision on attend. Headquarters hotel is the Statler- 10% of Nafi income fm broadcasting as well as stereo and Hilton. multiplexing. Coming just prior to the NAB con- from radio, tv in '60 NAFMB will hold a closed business vention (May 7 -10), the AWRT con- Broadcast operations contributed Saturday 6. meeting morning, May The vention also will feature C. Wrede $6,840,717 to the 1960 revenues of Nafi afternoon meeting will be open to those Petersmeyer, president of Corinthian Corp., the company reported in its interested in fm broadcasting (BROAD- Broadcasting Corp.; FCC Commission- annual statement to stockholders. The CASTING, April 10). Officers will be er Rosel H. Hyde; Sen. Ralph Yar- total revenue was $58,409,153, and the elected at the business session. The after- borough (D-Tex.), chairman of the Sen- net $1,728,580, or $1.42 per share. includes a noon agenda sales seminar ate Commerce Committee's watchdog This compares with a 1959 gross of on and a panel automation, program- subcommittee; and Theodore S. Koop $23,354,720 and a net of $1,048,619, ming and production aids, moderated by (moderator), director of operations, or $1.06 per share. Bill Tomberlin, KMLA (FM) Los CBS Washington, in a broadcasting in- The broadcast revenue figure includes Angeles. dustry panel discussion, "Looking income from KCOP (TV) Los Angeles meeting, Sunday morning's NAFMB Ahead." for 10 months, KXYZ Houston eight also open, will give a nationwide picture Also on the agenda will be a Capitol months, WTVT -TV Fort Worth four of fm's development, with association Hill news conference (master taped months, and KPTV (TV) Portland, board members participating. In the for broadcasters to use on their own Ore., for the full year. afternoon NAFMB delegates will join programs), including Secretary of La- KCOP was acquired March 10, 1960, NAB in the joint Fm Day program. bor Arthur J. Goldberg; Sen. Maurine for 44,000 shares of Nafi stock and is This will cover fm progress, several met- Neuberger (D- Ore.), Rep Francis carried on the books as a intangible as- ropolitan cooperative promotions, mul- Bolton (R- Ohio), and Bill Moyers, set of $2,686,436. & associate director for public tiplexing and a Young Rubicam pres- affairs, Profit Seen KCOP, which in addi- the Peace entation showing nationwide fm satura- Corps. tion to its broadcast operations, also Election of officers will conclude tion at near 33 %. leases studio facilities and equipment to independent producers of tv programs and commercials, operated at a loss in 1960, the report notes, but it adds, "Internal adjustments and termination of its production and distribution of tv films are expected to place operations on our clients are a profitable basis for 1961." The proxy statement also reveals that our best Kenyon Brown was paid $36,111.14 by Nafi during 1960 for services as president of KCOP. Mr. Brown was head of advertisements the Nafi broadcasting division until his resignation in December, when Alvin G. Flanagan, vice president of the broad- In negotiating for broadcast properties, the cast operations, was elected as his suc- Hundreds cessor. Mr. Brown died two weeks ago reputation of a broker is your best protection. (BROADCASTING, April 24). Bing Cros- of satisfied Blackburn clients provide eloquent proof by, part owner of KCOP before its sale of the reliability of our service. No lists are sent out; to Nafi, continues as "chairman of the board of each subsidiary of the broad- each sale is handled individually. Our knowledge casting division," the proxy statement of the market protects you from the hazards reports. Nafi's long-term debt includes an item of negotiating on your own. of $1,999,569, of which $350,000 was current as of Dec. 31, 1960, in 4 %' notes payable to Copley Press, owner of KCOP before its purchase by the Ken- BLACKBURN & Company, Inc. yon Brown group. Nafi has also guar- RADIO NEWSPAPER BROKERS anteed a KCOP bank loan of $570,000, TV the annual report states. NEGOTIATIONS FINANCING APPRAISALS Other Buys Nafi acquired KXYZ on 6, 1960, for $750,000 cash and WASHINGTON, D. C. CHICAGO ATLANTA BEVERLY HILLS May James W. Blackburn H. W. Conili Clifford B. Marshall Colin M. Selph certain assets of the radio station, which Jack V. Harvey William B. Ryon Stanley Whitaker Calif. Bank Bldg. is On Sept. 1, 1960, Joseph M. 5ilrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Nafi now operating. Washington Building Chicago, Illinois Healey Building Beverly Hills, Cold. Nafi Television, wholly-owned subsidi- 3 6 -6460 JAckson 5 -1576 CRestview 4.2770 Sterling -4341 Financial ary, commenced operation of KTVT- TV (formerly KFJZ -TV), whose facili-

124 (THE MEDIA) BROADCASTING, MAY 1, 1961 ies are being leased for 15 years for a al), first award: _ NATIONAL GOALS MEET Television Commission. _ otal rental of $2.1 million. In addition, fist Convention; honorable asks for conference merfailow. CBC. Group II (Res.. vafi paid $900,000 in cash and notes Novik award: Sunday School of the Air. . 'in consideration of certain film con - to evaluate radio and tv Region, CBC; honorable mention: Focus .. Careers, Eastman Kodak Co. and WTIC racts, licenses and agreements relating A call for a "national goals confer- Hartford, Conn. o the station," according to the annual ence" this year by the FCC and broad- Cultural Programs: Group I (National), eport. All Nafi Telecasting capital first award: Poet and the City, CBC; honor- casters to evaluate radio and tv was able mention: Summer Stage, CSC. Group II stock has been pledged as collateral for made to the 31st Institute for Ed- (Regional), first award: Masters of the Key- ;400,000 in notes payable of this sub - board, CBU Vancouver, CBC; honorable ucation by Radio -Tv at Ohio State U., mention: Songs for Presidents, Westinghouse ,idiary. Nafi has also guaranteed pay - Columbus, Ohio, last week. M. S. No- Broadcasting Co. Group III (local), first nent award: Study of a Masterwork, KPFK (FM) of $200,000 of Nafi Telecasting vik, radio consultant, suggested such Los Angeles; honorable mention: Report on - Music, KPFA ibligations and $538,333 of rental pay a conference might review the original (FM) Berkeley, Calif. nents. Ben Hogan, noted golfer and intent of the Communications Act, Personal and Social Problems: Group I Tort Worth businessman, is a director (national), first award: Soundings, CBC; define "public interest, convenience and honorable mention: Drama in Sound CBC. ind vice president of Nafi Telecasting. Group II (regional), first award: One Deadly necessity," examine present public Drink, WCAU Philadelphia; honorable men- Concurrently with the annual meet - affairs techniques and consider meas- tion: Perspective, Radio -Television Dept., ng, Nafi called a special meeting to New Jersey Council of Churches. Group III uring public affairs in terms of time (local), first award: Voice of New York, authorize an increase in the company's and money spent. WMCA New York City; honorable mention: Profile Pittsburgh, WJAS Pittsburgh. apital stock from 1.5 million shares Louis Hausman, director of the Tele- )f $1 par value to 3 million shares, also is Public Affairs Programs: Group I (nation- vision Information Office, said there al), first award: Emphasis, NBC; honorable 1 $1 par value. no essential conflict between the ob- mention: America Elects a President, CBS In addition to its original business of owned radio stations. Group II (regional), jectives of those who seek to improve first award: News Close -up, WNEW New )roducing and distributing interior fur - broadcasting and the goals of thought- York City; honorable mention: Opinion on iishings for automobiles and its broad - the Air, WCBS New York. Group III (local), ful broadcasters themselves. The surest first award: Vice -Dade County, WCKR Mi- :ast operations, Nafi also owns a num- way on is to im- ami; honorable mention: UN Report, WGBH- to get quality the air FM Cambridge, Mass. )er of gas and oil properties and last prove the taste of the audience, not only Special One -time Broadcasts: Group I (na- 'ear acquired all outstanding stock of in broadcasting but through other me- tional), first award: Voices of April, CBC; :hris -Craft Corp. for $40 million, of he honorable mention: The Case of Ezra Pound, dia, churches, schools and homes, CBC. Group II (regional), first award: Our vhich $18 million remains outstanding. said. Retarded Children: An Appeal for Under- standing, WBZ Boston; honorable mention: Awards by the Institute went to: Beat Wasteland, WCBS New York. Group III (local), first award: From Criais -Hope, Shea calls D.C. meet RADIO AWARDS KPFK (FM) Los Angeles; honorable men- pn ASCAP tv talks Special Interest Groups: Group I (Nation tion: The Lincoln- Douglas Debate, Radio/ Television's all- industry committee or negotiating music licenses with ASCAP plans to hold a brass -tacks neeting May 11 at the Shoreham Hotel n Washington immediately following he NAB convention. STATIONS FOR SALE The meeting, scheduled by Hamilton ihea, WSVA-TV Harrisonburg, Va., EAST -$300,000 WASHINGTON, D. C. :hairman the committee, will also of Nationally known fulltime station in one 1737 DE SALES STREET, N.W. : hoose a six -man executive committee. of North Carolina's top markets, fine op- EXECUTIVE 3 -3456 This will be the group actually nego- portunity, asking $300,000. RAY V. HAMILTON iating with ASCAP. The present JOHN D. STEBBINS ASCAP contracts with individual tv SOUTH - $225,000 stations run out the end of this year. SUNNY SOUTH FULLTIMER DALLAS The only fulltimer in a two station, semi - On May 1, Mr. Shea sent out letters major market on Gulf Coast. Rich mar- 151 I BRYAN STREET o all tv stations asking for financial ket, station well in the black, good terms RIVERSIDE 8-1175 support for the committee. Each sta- to responsible buyer. DEWITT 'JUDGE' LANDIS ion was asked to pay four times its M I DW EST JOE A. OSWALD luarter -hour, one -time rate to help -$100,000 Midwest manufacturing and resort com- inderwrite the negotiations. munity within hour's drive of major mar- CHICAGO The May 11 meeting will be the ket. This daytime facility is available for hird held by the 15 -man committee, $100,000 with $29,000 down and a ten 1714 TRIBUNE TOWER year payout on balance. Perfect setup :stablished early in January. It held i DELAWARE 7.2754 for owner -operator. in organization meeting that same RICHARD A. SHAHEEN nonth, and a second meeting in March. WEST -$135,000 The committee has hired Ralstone R. Fulltime northwest radio station with good SAN FRANCISCO Irvine, New York attorney, as chief frequency and power. Heavy fixed assets III SUTTER STREET counsel, and Joseph A. McDonald, including land and building go with sale. Washington attorney, as associate coun- 1960 cash flow in excess of $30,000. Total EXBROOK 2 -5671 price $135,000 with 29% down and long 1 JOHN F. HARDESTY sel. Members of the committee repre- terms of balance. DON SEARLE -Los Angeles sent both NAB and non -NAB members, large and small stations. There have been three ASCAP agreements covering tv. The first, in .... ,'. 1949, was a 10% addition to the e. radio agreements; in 1953 and again NATIONWIDE BROKERS in 1957 tv stations agreed to pay ADIO & TELEVISION STATIONS NEWSPAPERS'" ASCAP 2.05% of their gross income, NEGOTIATIONS APPRAISALS FINANCING minus certain deductions.

BROADCASTING, May 1, 1081 125 Group III (local), first award: General ex' Science, Albuquerque Public Schools and KNME (TV) Albuquerque; honorable men- .c for military deserter tion: Geography, School Programs Dept., yu1SOSoc)7 KETC (TV) St. Louis. -ed broadcasters at a radio station. He is believed to Systematic instruction (college and adult levels, open or closed circuit): Group I (na- 4,1445 34, -out for George H. be holding FCC life time restricted P tional), first award: Photography -The In. óSQ , is wanted for deser- radio operators 6943 cisive Art, National Educational Television permit 14C & Radio Center; honorable mention: Conti- .ne military service and and is carrying an FCC identifica- nental Classroom- Comtemporary Mathe- matics, Learning Resources Institute & Con- y seek employment as an tion card licensed as a first radio ference Board of Mathematical Sciences and .:er, announcer or disc jockey telephone operator. The name ap- NBC. Group II (regional), first award: Ana- tomy of Revolution, WGBH -TV Boston. anc pearing on the identification card National Educational Television & Radii is not known. Center; honorable mention: Odyssey -Na- ture of Human Nature, KNXT (TV) Lo: Angeles and U. of Southern California Local warrants have been issued for Group III (local), first award: Principles o; Contonio's arrest in Spokane and Geology, Radio/Television Dept., U. of Tex- as; honorable mention: Survey of Communia Okanogan, both Washington; Kali- cations, School of Journalism & Communi: cations, U. of Florida and WUFT -TV, Gaines. spell and Glendive, both Montana; ville. Anoka, Minn.; Framingham, Mass. His modus operandi: after working 400 affiliate officials several days, he flees with stamped or printed check blanks from the to meet with CBS -TV station where he has been working, Some 400 television station executive! subsequently forging the manager's are expected to gather in New York this name and cashing the checks. week for the annual conference of CBS- He is 23, about 5- feet-10 and TV executives and affiliates. The meet- weighs 215 pounds. He is believed ings, traditionally scheduled immediate- to be armed and dangerous. Persons ly before the NAB convention, will be with information on his whereabouts held Thursday and Friday on the net. should contact the FBI. work's sales and program plans and progress, competitive position, program practices and on pending legislation. William S. Paley, CBS Inc. chairman, Television, U. of Texas and KUT-FM Austin. Personal and Social Problems: Group I Programs for use in primary grades: (national), first award: CBS Reports, CBS and Henry M. Schachte, executive vice Group II (regional), first award: Music for News; honorable mention: The Disordered Juniors, Manitoba Dept. of Education and Mind, CBC. Group II (regional), first award: president of Lever Bros., will be the CBC; honorable mention: Through the Magic Community Workshop KING -TV Seattle; chief luncheon speakers, Mr. Paley on Door, School Broadcasts Branch, Alberta honorable mention: Steel Strike, WTAE Dept. of Education. Group III (local), first (TV) Pittsburgh. Group III (local), first Thursday and Mr. Schachte on Friday. award: Let's Find Out, St. Louis Public award: Medical Special Events, Howard Dr. Frank Stanton, CBS president, will Schools, KSLH St. Louis. Whitman Productions and WNEW -TV New Programs for intermediate grades: Group York; honorable mention: Whose Decision, be heard in one of the business sessions. I (national), honorable mention: I Was Tufts Civic Education Center and WGBH -TV There, School Broadcasts Dept., CBC. Group Boston. Richard A. Borel, WBNS -TV Colum- II (regional), first award: Listening Is Fun Public Affairs Programs: Group I (nation- bus, Ohio, chairman of the CBS-TV British Columbia Dept. of Education and al), first award: Bell and Howell Close -Up, Affiliates Assn., will call the annual con- CBC; honorable mention: World Tour, St. ABC; honorable mention: NBC White Paper, Louis Public Schools, KSLH St. Louis. NBC. Group II (regional) first award: ference to order at 9:30 a.m. Thursday Group III (local), first award: Tales That Georgia's School Integration Problem, WSB- Live, Newark (N. J.) Board of Education, TV Atlanta; honorable mention: Assignment: at the Trans -Lux Theatre, 52nd St. and WBGO -FM Newark. Africa, WBZ -TV Boston. Group III (local), Lexington Ave. All other sessions, start- Programs For Junior and Senior High first award: Main Street (Boston), WGBH- School: Group I (national), first award: TV Boston; honorable mention: Expedition! ing with the Thursday luncheon, will be Outlook, CBC. Group II (regional), first St. Louis, KTVI (TV) St. Louis. held at the Waldorf- Astoria Hotel. award: English Literature and Composition, One -time Broadcasts: Group I (national), Atlantic School Broadcasts Committee and first award: The Influential Americans, CBS CBC; honorable mention: School News, CBS; honorable mention: Destiny's AB -PT earnings hit new high Broadcasts Dept., BC. Group III (local), Tot, NBC and American Jewish Committee; first award: Ring, Newark special mention: Point of Departure, CBC. Board of Ed uation , WBGO- FMNewa k; Group II (regional). first award: Bitter American Broadcasting -Paramount honorable mention: Young Book Reviewers, Harvest, The Crown Stations, Seattle, Spo- Theatres Inc. reported that estimated net WMCA New York City. kane and Portland; honorable mention: De- mons in the Streets, WCAU -TV Philadelphia. operating earnings for the first quarter TELEVISION AWARDS Group III (local), first award: Fresno Special Class (Programs illustrating tele- Through the Years, KMJ -TV Fresno, Calif.; of 1961 were the highest in its history. vision's unique communication function in honorable mention: Birth by Appointment, They were $3,425,000 or 81 cents a developing informed citizens in a U. S. Central Hospital Service and WBNS -TV Co- election year): Group I (national), first lumbus, Ohio. share compared with $3,336,000 or 78 award: Presidential Countdown, CBS News, CBS; honorable mention: The Campaign and Children and Youth (out-of- school view- cents a share in 1960. Consolidated the Candidates, NBC; special mention: The ing): Group I (national), first award: New earnings increased to $7,339,000 or Great Debates, all networks. Group II (re- York Philharmonic Young People's Concerts, gional), first award: WAGA -TV Editorials, CBS; honorable mention: Watch Mr. Wizard, $1.73 a share from $3,380,000 or 79 WAGA -TV Atlanta, Ga. Group III (local), Prism Productions and NBC. Group II (reno awards. gional), first award: Adventures in Rocketry, cents a share in 1960. Special Interest Programs: Group I (na- Aerojet General Corp. and KVIE (TV) Sac- In broadcasting, the quarterly report. first award: Open House, CBC; ramento; honorable mention. The Gene tional), London Shows, WCAU -TV Philadelphia. revealed that advertising interest in thy honorable mention: Comparisons, National Group III (local) first award: Expedition Film Board of Canada and CBC. Group II Northwest, KOMó -TV Seattle; honorable firm's plans for the 1961 -62 tv network (regional), first award: The Lady Looks at none. Football, Radio & Television Service, Indi- mention, season has been strong, and that thq ana; honorable mention: Christ in the Con- Systematic instruction (elementary school crete City, CFPL -TV London, Ont. Group levels, open or closed circuit): Group I (na- company currently has extended its in III (local), first award: The Golden Years, tional), no awards. Group II (regional), first terests in foreign tv stations to 1Q WMVS -TV Milwaukee; honorable mention: award: Man's Need for Numbers, CBC; K -Dee Has a Baby, KDKA-TV and Magee honorable mention: Parlons Francois II, the countries. Hospital, Pittsburgh. 21" Classroom and WGBH -TV Boston. Group Cultural Programs: Group I (national), III (local), first award: none; honorable New brokerage firm first award: The Play of the Week, WNTA- mention: Almanac, Board of Education, New station TV Newark, N. J.; honorable mention: York City and Regents Educational Televi- Leonard Bernstein and the New York Phil- sion Projects. Robert J. Flynn and Myles H. Johns, harmonic, Robert Saudek Assoc. and CBS. Systematic Instruction (secondary school in station ownership- management collec- Group II (regional), first award: Montage, levels, open or closed circuit) : Group I (na- KMOX -TV St. Louis; honorable mention: tional), first award: Where History Was tively for over 33 years, have announced Expedition Colorado, KBTV (TV) Denver. Made, National Advisory Council on School opening a new firm, Group III (local), first award: Portfolio, Broadcasting and CBC. Group II (regional), the of brokerage WTOP -TV Washington; honorable mention: first award: Accent on Music, 21" Classroom Associated Media Brokers, Suite 328 Boston Symphony Orchestra, WGBH -TV and WGBH -TV Boston; honorable mention: Boston. Viva El Espanol, KQED (TV) San Francisco. Bayview Building, Ft. Lauderdale, Fla.

126 (THE MEDIA) BROADCASTING, MAY 1, 1961 _ FATES & FORTUNES A CHANNEL BROADCAST ADVERTISING A CHANNEL Howard Black elected senior vp of Ted Bates & Co., N. Y. Mr. Black, who will serve as group supervisor on Brown QUIZ & Williamson Tobacco Corp. account, 5 WHIZ 5 joined agency in 1949 as account executive. He was elected vp in 1956. Prior to his association with Bates, he was vp at W. Earl Bothwell Inc., N. Y. OUR CHANNEL 5 GUEST WHIZ Janet L. Wolff, formerly of J. Walter TEST YOUR MARKETING SKILL IS "MR. ROBIN" Thompson, N. Y., joins William Esty, - OFFICIAL SYMBOL ON THIS FIVE- FINGERED that city, as copy department vp. OF MICHIGAN WEEK - MAY 21.21 TELEVISION QUIZ Jimmy Fritz, formerly of Jimmy Fritz & Assoc., joins Roche -Eckhoff & Assoc., Los Angeles, as vp. Marion Vaughn also moves over as media director. A. Hilton Ritter, executive vp of Zim- mer, Keller & Calvert, Detroit advertising agency, resigns. Mr. Ritter's future plans will be announced shortly. Adrian L. Brown promoted from copy group head to creative director in Los Angeles office of McCann- Erickson. A. A robin's -eye view of the latest Q. The slogan, "Michigan Marching Neilsen proves that CHANNEL 5 Forward ", can keep Michigan Mr. Brown's appointment follows trans- perches high above its 2 nearest among the leading states in the fer of Don Jordan to creative depart- competitors. The "Five Star Final ", nation. Can you tell us who leads ment in New York office. Alex nightly news feature, commands in television news in the produc- Nazemetz transfers from San Francisco a soaring 199% more TV homes tive - multi city market of Flint to Los Angeles as account executive, than the area's 2 other 11:00 p.m. Saginaw -Bay City and all of East- newscasts. Huntley -Brinkley at E. ern Michigan? and Emmett Doherty Jr., marketing 6:45 p.m., holds a dominant 170% executive, that city, promoted to ac- more TV homes than the other 2 count executive. Ted Troy joins Mc- programs combined! Cann- Erickson's Los Angeles staff as account executive. Mr. Troy was brand A. Yesterday, today, tomorrow. Q. Can you give three consecutive manager with Procter & Gamble in its days of the week without naming overseas division, in England and Italy. Sunday, Tuesday or Friday? Alice Westbrook, vp and creative director of North Adv., Chicago, named A. The purpose of Michigan Week is Q. For what purpose is Michigan 1961 winner of Woman of the Year to promote the common good of Week being promoted? And what Award of Women's Advertising Club Michigan's people. CHANNEL 5, TV station in Michigan's rich and serving more than 400,000 TV of Chicago at annual dinner 25. diversified 2nd market is making April families in Michigan's Golden Val- outstanding strides toward keep- ley, encourages a thorough under- ing - "Michigan Marching For- THE MEDIA standing of education, religion and ward"? science, thus cooperating to John F. Burgreen, promoted from put real meaning into Michigan Week. sales manager to executive vp of WAVA -AM -FM Arlington, Va., replac- A. Her grandfather is her mother's Q. A woman declares that her grand- ing George A. Crump, who resigned in father. father is only five years older than order to manage own station (WCMS her father. Can this be true? Norfolk, Va.), which he recently purchased, pending FCC approval. A. WNEM -TV, CHANNEL 5, is your i Q. In Eastern Michigan, how can I solid buy-way to Michigan's $2

1 best sell my products to the most Norman L. Cloutier appointed to billion dollar Second Market, the people at the lowest cost -per. newly created position of station man- rich and thriving multi -city view- thousand? ager of WHAI -AM-FM Greenfield, ing area of Flint- Saginaw-Bay City Mass. He previously was music direc- and all of Eastern Michigan. tor and program director of station. Edward E. Benham, for past 10 years chief engineer of KTTV (TV) Los An- geles, named manager of engineering for Crowell-Collier Broadcasting Corp. (KFWB Los Angeles; KEWB San Fran- cisco; KDWB Minneapolis). Robert D. J. Leahy resigns as busi- WNEM-TV ness affairs manager of WSUN -AM -TV WNEM-TV serving FLINT SAGINAW BAY CITY St. Petersburg, Fla., to return to own serving FLINT SAGINAW BAY CITY MICHIGAN EASTERN S FIRST VHF STATION - business, The Swanson -Leahy Co., con- EASTERN MICHIGAN'S FIRST VHF STATION - ALl WAYS! ALL WAYS! sultants to industry.

BROADCASTING, May 1, 1961 127 Jon, vp Sid Stewart, WTIC -AM -TV Hart- PROGRAMMING ales with ford, Conn., elected president of United .riffin, Wood- Press International Broadcasters Assn. Winston O'Keefe, former producer appointed head of Connecticut, succeeding Ed Leonard of Alcoa -Goodyear Theatre, named to radio -tv sales de- of. WICH Norwich. Vin Lawford of produce Dennis The Menace series next velopment department WNAB Bridgeport, elected vp, and season, replacing James Fonda, who of The Branham Co., Curt Gibson of WNLK Norwalk, re- will produce new Hazel series, starring A New York. He had elected secretary- treasurer. Shirley Booth. Harry Ackerman will previously been asso- Ed Wallis, general of West- function as executive producer for both .nompson manager ciated with Edward inghouse Broadcasting Co.'s WOWO series, and William D. Russell will be Petry Co. and McCann -Erickson. Fort Wayne, Ind., named general man- principal director of Hazel series. Charles Barton, who shared directing R. George, sales manager for ager of WBC's WIND Chicago effec- Lloyd chores on Dennis The Menace during manager tive May 15, succeeding Gordon Davis KBOX Dallas, named sales current season with Mr. Russell, has director of KJEM- who becomes west coast manager of and sales promotion been engaged to direct first 26 episodes AM-FM Oklahoma City. WBC Productions Inc. with headquarters in San Francisco. Carl Vandagrift, of series for next season. Phil Leslie, Art Abell named sales coordinator - currently at WBC headquarters in New Keith Fowler, and Louella MacFarlane, merchandising manager for KFRC San York, returns to WOWO as general continue as writers for Dennis. Francisco. He was previously merchan- manager, post he formerly held for dising manager of KGO, that city. Fred number of years (WEEK'S HEADLINERS, Louis Gray named director of production, MGM -TV New York. He Thomas, formerly account executive of April 24) . KGO, joins sales staff. formerly was producer at Republic Charles E. Jones, Studios and production executive and Norman Wain, WDOK Cleveland administrative vp for producer on Gene Autry's tv filming program manager, leaves station. sales and client serv- for Flying A Productions. ice, Potts -Woodbury, Robert B. Hardenbergh, assistant manager of WCOG Greensboro, N. C., Kansas City advertis- Marion Hargrove joins 20th Century- ing agency, appointed to WEAM Arlington, Va., as national Fox Television as producer. Mr. Har- sales manager. general sales manager grove has been for past few years de- of WHB, that city. voting most of his time to feature films. Herman Maxwell, formerly director While at agency, he of sales, WNBC New York, and Victor Mr. Jones also was member of Leo Salkin signed as associate pro- E. Forker, general manager, WDRC board of direct ors and, previously, ducer to work with producer Herbert Hartford, Conn., join WINS New York, served agency as account executive for Klynn on The Alvin Show, series based as account executives. eight years. on famous Ross Bagdasarian Chip- munk characters.

TAKE YOUR AUDIENCE DEATHS Harold A. Renholm, 61, central region vp for RCA, Chicago, died in EACH DAY TO THE Wesley Memorial Hospital April 23. Mr. Renholm first joined RCA in 1927 FINANCIAL CAPITAL after association with Chicago Talking Machine Co. In 1944 he was named sales manager of RCA Distributing OF THE WORLD Corp. and promoted to vp and secretary of that firm in 1946. He was elected RCA staff vp last year.

James Melton, 57, opera, concert, radio and tv singer, died of pneumonia "THIS IS WALL ST." in Roosevelt Hospital, April 21. Funeral services were to be held in Riverside With stock market activity at an all time high, brokers are sponsoring Church in New York and burial in this authoritative 21/2 minute report of the day's business and finan- Ocala, Fla. Mr. Melton starred on such cial news, with pick-up from the floor of the New York Stock Exchange. shows as The Texaco Theater, The 1. The 21/2 minute show opens with what the market did Telephone Hour and The Harvest of TODAY. Stars. 2. Switches direct to the floor of the NYSE for a summary of the day's market activity. Marcel Houle, 40, writer of CKVL Verdun, Que., died of heart attack 3. Travels to a top investment expert who analyzes the market trend. April 8. 4. Closes by spotlighting the major business or economic news Bill Bowden, 35, communications story of the day. engineer with Page Communications Exclusive per market. Write or call NOW: Engineering, Washington, died April 23, when trapped by fire which razed his PUBLIC AFFAIRS RADIO, INC. home. 150 BROADWAY /NEW YORK 38/NEW YORK /BArclay 7.6563 Frank Wilcox, 33, WTVJ (TV) Mi- ami air personality, died April 21.

128 (FATES & FORTUNES) BROADCASTING, May 1, 1961 FOR THE RECORD TTU -258, antenna RCA TFU -21C. STATION AUTHORIZATIONS, APPLICATIONS engineer Ralph Quay. Principal is Frede... C. Wolf (59.0 %). Company owns WDOK -AM- FM Cleveland. Ann. April 14. As compiled by BROADCASTING: April year operating cost $192,280, revenue $288,000. P.O. address 246 Wallace Ave., Buffalo. 20 through April 26. Includes data Studio and Trans. location Arlington Hotel. Existing tv stations Chenango and Lewis Sts. Geographic co- ACTIONS on new stations, changes in existing ordinates 42° 06' 10" N. Lat. 75° 54, 32' W. BY FCC stations, ownership changes, hearing Long. Trans. RCA TTU -12A, ant. TFU- WLYH -TV Lebanon, Pa.- Granted waiver 27DH. Legal counsel James E. Greeley, of sect. 3.652(a) of rules to permit identifica- cases, rules & standards changes, rou- Washington. Consulting engineer Silliman, tion as Lebanon -Lancaster station. Comr. tine roundup. Moffet & Rohrer Washington. Mr. Anscombe Bartley dissented. Action April 28. has interest in WKBW -TV Buffalo, N. Y. is By order, commission granted joint petition by protestant and applicant and Abbreviations: DA- directional antenna. cp Action April 25. (1) -construction permit. ERP-effective radi- permitted WRLP (TV) Greenfield, Mass. to ated power. vhf-very high frequency. uhf APPLICATIONS withdraw its protest, and dismissed it as ultra high frequency. ant.- antenna. aur.- moot; and (2) lifted Oct. 6, 1960 order which aural.- vis.- visual. kw- kilowatts. w- watts. Dallas, Tex. Automated Electronics Inc. - stayed effectiveness of April 29, 1960 grant mc-megacycles. D-day. N- night. LS- Uhf ch. 29 (560 -566 mc); ERP 8.73 kw visual. of applications of New England Microwave local sunset. mod. -modification. trans. - 5.22 kw aural; antenna height above average Corp. to provide common carrier tv relay transmitter. unl.- unlimited hours. kc -kilo- terrain 522 ft., above ground 600 ft. Esti- service to Mohawk Valley Television Inc.. cycles. SCA -subsidiary communications au- mated construction cost $62,500, first year a cats system, at Athol, Mass. Action April thorization. SSA -special service authoriza- operating cost $50,000, revenue $75,000. P.O. 26. tion. STA -Special temporary authorization. address Southland Center, Dallas. Studio lo- SH- specified hours. educational. Ann. cation 2229 Bryan St., Dallas. Transmitter lo- Announced. - - cation 229 Bryan St., Dallas. Geographic co- New am stations ordinates 32° 47, 18" N. Lat., 96° 47. 25" W. Long. Transmitter Electron TT24A, antenna ACTIONS BY FCC New tv stations Alford 1024. Legal counsel Dow, Lohnes & Cartersville, Ga.- Bartow County Bcstg. Albertson, Washington, D. C. Principals in- Co. Granted 1270 kc 500 w D. P.O. address ACTIONS BY FCC clude Roland S. Bond Jr. (13.81 %), Sam Y. Box 91, Marietta, Ga. Estimated construc- Alamosa, Colo. -Alamosa Telecasting Co. Dorfman (19.34 %), Randolph B. Caldwell tion cost $9,075, first year operating cost Granted vhf ch. 3 (60 -66 mc); ERP 1.41 kw (13.81 %), James H. Bond (13.81 %), and Fort $30,000, revenue $36,000. Principals are James vis., 0.851 kw aur.; ant. height 160 ft. Esti- Worth Capital Corp. (16.58 %). Mr. Dorfman M. Wilder, 51 %; Don H. Kordecki, 24íS %, mated construction cost $31,000, first year is partner in production company. Mr. and Ralph D. Ruff, 24!z %. Messrs. Wilder operating cost $55,000, revenue $64,000. P.O. James Bond is in securities business. Fort and Kordecki have interests in WBIE Mari- address 931 Society for Savings Bldg., Cleve- Worth Capital is IS owned by Stewart etta, Ga. Mr. Ruff is agent for Georgia land, Ohio. Trans.-studio location Main & Devore. Ann. April 25. Bureau of Investigation. Action April 28. San Juan Sts., Alamosa. Geographic coordi- Cleveland, Ohio. Civic Bestrs. Inc.-uhf ch. Lordsburg, N. M. -Alan A. Koff. Granted nates 37° 28' 0" N. Let. 105° 52' 0" W. Long. 19 (500 -506 mc); ERP 431.5 kw visual, 215.8 950 kc, 1 kw, D. remote control permitted, Trans. Electron, ant. RCA. Sole owner is kw aural; antenna height above average engineering condition. P.O. address Box EE. Harrison M. Fuerst who has interests in terrain 363 ft., above ground 489.8 ft. Esti- Estimated construction cost $16,165, first year KVOR Colorado Springs, Colo., KPAS Ban - mated construction cost $348,870, first year operating cost $36,000, revenue $40,000. Mr. ning and KTUR Turlock, both California. operating cost $100,000, revenue $50,000. P.O. Koff is in construction business. Action April Action April 25. address 1515 Euclid Ave., Cleveland 15. 28. Binghamton, N. Y.- Alfred E. Anscombe. Studio location 1935 Rockside Rd., Seven Laurinburg, N. C.- George W. Phillips. Granted uhf ch. 56 (722 -728 mc); ERP 214 kw Hills, Ohio. Transmitter location same as Granted 1300 kc, 500 w D. engineering condi- vis., 107 kw aur. Ant. height minus 130 ft. studio. Geographic coordinates 41° 24' 26" N. tion. P.O. address 717 Biggs St., Laurinburg, Estimated construction cost $191,195, first Lat., 81° 40, 27" W. Long. Transmitter RCA N. C. Estimated construction cost $11,843.

's Talk Shop" SHERATON PARK

. . . we'd be delighted to have you drop in during the NAB convention ED WETTER

EDWIN TORNBERG & CO. Inc. New York West Coast Washington, D.C.

ED TORNBERG

Negotiators for the purchase and DOUG KAHLE sale of radio and television stations Appraisers Financial Advisors

BROADCASTING, May 1, 1961 129 enue which denied previous joint petition by age terrain 125 ft. P.O. address Box 907. .siness. these applicants and M. W. Cooper, Midwest Estimated construction cost $7,650, first year City, Okla., in consolidated proceeding for operating cost $12,000, revenue $18,000. Prin- mc. Grant - review of examiner's denial to Tinker and cipals are J. A. Caddell (50 %) and D. T. An- ol permitted, Cooper to amend their am applications re- derson (50 %). Mr. Caddell is in liquid as- Áÿf' .ddress c/o Wil- garding power and ant. patterns. Chinn. phalt transport and retail marine equipment `$ m St., Milwaukee, Minow not participating; Comr. Craven dis- business. Mr. Anderson is general manager on cost $21,918, first sented. Action April 26. and partner in retail music and sporting ,4,000, revenue $75,000. By memorandum opinion and order, goods store. Action April 25. are James and William commission granted joint petition by appli- Christiansted, St. Croix, V. I. - Radio ames Haig is in advertis- cants and granted following applications to American West Indies Inc. Granted 99.5 mc, (n, ig is employe of WRIT Mil- increase daytime power from 250 w to 1 kw, 4.5 kw. Ant. height above average terrain we.. .on April 26. continued operation on 1490 kc, 250 w -N, 195.4 ft., engineering condition. P.O. address i _morandum opinion and order, each conditioned to accepting such inter- Box 931. Estimated construction cost $11,969, comm. on denied petition by College Radio ference as may be imposed by other existing first year operating cost $14,700, revenue to delete interference issue 3 in proceeding 250 w class IV stations in event they are $30,000. Principals include Raymond and on its application for new am station in subsequently authorized to increase power Hazel Higdon, 75 %, and Floyd and Nona Amherst, Mass. Action April 26. to 1 kw: WMRF Lewistown, Pa.; WARD Foster, 25 %. Radio American West Indies Johnstown, Pa.; WGAL Lancaster, Pa.; is owner of WEVE Christiansted. Action WCVA Culpeper Va.; WARK Hagerstown, April 26. APPLICATIONS Md.; WAZL Hazleton, Pa.; WBCB Levittown - By memorandum opinion and order, Blue Earth, Minn. Faribault County Bcstg. Fairless Hills, Pa., and Waynesboro, commission granted petition by WBBM -FM Co.-1560 kc, 250 kw. P.O. address c/o Clif- Va. Action April 26. Chicago, Ill., and enlarged issues in pro- ford Hedberg, XMAS Radio, Morris, Minn. By memorandum opinion and order, ceeding on application of Edward Walter Estimated construction cost $25,668, first year commission granted joint petition by appli- Piszczek and Jerome K. Westerfield for new operating cost $38,000, revenue $40,000. Prin- cant for increased daytime power of class fm station in Des Plaines, Ill., to determine cipal is Mr. Hedberg (100 %). He also owns IV station WPAY Portsmouth. Ohio, from whether authorization of proposed station KMRS Morris, Minn. Ann. April 25. 250 w to 1 kw, and amended second ordering would be in accordance with sect. 3.313(c) paragraph on page 4 of Nov. 14, 1960 desig- of rules. Comrs. Bartley and Ford concurred nation order to make clear that, in event in part. Action April 26. Existing am stations WPAY and WIEL proposals are granted, permittee shall accept such interference as APPLICATIONS ACTIONS BY FCC may be imposed by other existing 250 w class IV stations in event they are subse- Albany, N. Y. Capital Cities Bcstg. Corp. KBLA Burbank, Calif.-Waived sect. 1.354 authorized to increase power to -95.5 mc, 20 kw. Ant. height above average mod. to quently terrain 279 ft. P.O. address Box 10, Albany 1. of rules and granted of cp change 1 kw. Commission stated: from DA -1 to DA -2 at new trans. site (BMP- "Since March 29, 1961, because of problems Estimated construction cost $20,609, first year 8954) on 1500 kc, 10 kw, unl.; engineering posed by applicants for 100 w class IV operating cost $2,400, no revenue planned. conditions. (Is licensed on 1490 kc, 250 w. facilities who under condition as previously Principals include Lowell Thomas (9.96 %) unl.) KBLA stated that conditional land to in- and Frank M. Smith (10.86%). Company worded might request authorization WROW WPRO- AM -FM use permit covering new trans.-ant. site crease power to 1 kw, it has been our prac- owns Albany, -TV issued by City of Glendale will expire May tice to require permittee of class IV station Providence, R. I., WTVD (TV) Durham, 17 unless construction of 1500 kc facility is authorized to increase power above 250 w N. C., WCDC Adams, Mass., cp for WTEN initiated by that date. Commission advised to accept such interference as may be im- (TV) Albany, cp for WCDA Albany. Ann. KBLA that it "has carefully considered your posed 'by other existing 250 w class IV sta- April 25. request and the reasons advanced in support tions in event they are subsequently author- Gallipolis, Ohio. Ohio Valley on the Air Inc. thereof. The commission is also concerned ized to increase power to 1 kw: " Hence, -101.5 mc, 16.4 kw. Ant. height above aver- with the equitable and orderly consideration rs issue has become moot. Action age terrain 152 ft. P.O. address Box 448, of applications accuring from adherence to Áprtl n Gallipolis. Estimated construction cost $19,- the procedures required by sect. 1.354 of the 400, first year operating cost $8,000, revenue rules. However, in view of the dilemma $10,000. Principal is John E. Hailiday (98 %). with which you are faced, the efforts you APPLICATIONS Company owns WJEH Gallipolis. Ann. April have made to resolve your site problems, WBHP Huntsville, Ala.-Cp to increase 25. and the expanded service which would re- daytime power from 250 w to 1 kw and West Liberty, Ohio. Floyd Byler -95.3 mc, sult from the increased power authorized install new trans. (1230 kc). Ann. April 25. 250 w. Ant. height above average terrain approximately two years ago, the commis- 209 ft. P.O. address 411 East Newell Street, KCVR Lodi, Calif.-Cp to increase power West Liberty. Estimated sion this date waived the provisions of sect. from 1 kw to 5 kw, install new trans. and construction cost 1.354 of the rules and granted your applica- install DA -D. (1570 kc). Ann. April 25. $8,000, first year operating cost $7,834, reve- tion." Action April 20. nue $9,360. Principal is Mr. Byler. He has KLMX Clayton, N. M.-Cp to increase day- no KVEN Ventura, Calif.- Granted increased time power from 250 w to 1 kw, install new other business interests. Ann. April 25. daytime power on 1450 kc from 250 w to trans. and make changes in ant. (increase 1 kw, with DA -D, continued nighttime op- height). (1450 kc). Ann. April 25. eration with 250 w; engineering conditions. WIFM Elkin, North Carolina-Cp to in- Existing fm stations Chmn Minow not participating. Action April crease power from 250 w to 1 kw and install 26. new trans. (1540 kc). Ann, April 25. ACTIONS BY FCC WGIL Galesburg, RI.- Granted increased WKLS (FM) Marietta, Ga.- Granted mod. daytime power on 1400 kc from 250 w to of license to change designation of station 1 kw, continued nighttime operation with New fm stations location to Atlanta with no change of fa- 250 w; remote control permitted; engineer- cilities. Chmn. Minow not participating. ing conditions. Chmn Minow not partici- ACTIONS BY FCC pating. Action April 26. Action April 26. KIUL Garden City, Kans.-Granted in- Miami Beach, Fla. - Arthur E. Zucker. APPLICATION on 1240 kc from 250 Granted 94.9 mc, 81 kw. Ant. height above WKSU -FM Kent, Ohio -Cp to change fre- creased daytime power quency from 88.1 mc., 201 91.9 mc., w to 1 kw, continued nighttime operation average terrain 214 ft. remote control per- ch. to with 250 w; remote control permitted; engi- mitted; conditioned that prior to authoriza- ch. 220, increase power from 10 w to 1 kw. neering conditions. Action April 20. tion of program tests evidence be submitted install new ant. and change trans. and studio WJIM Lansing, Mich.- Granted increased showing that Zucker has severed connections location. Ann. April 19. daytime wer on 1240 kc from 250 w to 1 with Rand Bcstg. Co. P.O. address 6380 kw, continued nighttime operation with 250 Indian Creek Dr. Estimated construction cost Ownership changes w; engineering conditions. Action April 20. $36,059, first year operating cost $18,050, WOVA Geneva, N. Y.- Granted increased revenue $21,350. Mr. Zucker, sole owner is ACTIONS BY FCC daytime power on 1240 kc from 250 w to 1 employe of Rand Bcstg. Co. Action April 25. kw, continued nighttime oneratlon with 250 Duluth, Minn.-U. of Minnesota. Granted WABF Fairhope, Ala.- Granted transfer of w; remote control permitted; engineering '89.1 kc, 225 kw. antenna height 35 ft. P.O. control from George K. Noland and 7 others conditions. Action April 20. address Duluth 12. Estimated construction to J. Dige Bishop (interests in WCTA -AM- WNBZ Saranac Lake, N. Y.- Granted in- cost $1,301, first year operating cost $1,000. FM Andalusia, WJDB Thomasville, and creased daytime power on 1240 kc from 250 Action April 26. WJAM Marion, all Ala., WTOT Marianna, w to 1 kw, continued nighttime operation Columbus, Ohio -North American Bcstg. Fla., and WBMK West Point, Ga.); consider- with 250 w; remote control permitted; engi- Co. Granted 99.7 mc, 93 kw. Ant. height ation $9,400 for 82.2% interest. Comr. Bartley neering conditions. Chmn. Minow not par- above average terrain 193.5 ft. engineering dissented. Action April 28. ticipating. Action April 26. conditions. P.O. address Southern Hotel. Es- WHEP Folay, Ala.- Granted assignment of WSBA York Pa.- Granted increased day- timated construction cost $34,091, first year license to James E. Stewart, tr /as Stewart time power on 910 ke, DA -2, from 1 kw to operating cost $7,000, revenue $15,000. Prin- Bcstg. Co. (Stewart is present 25% stock- 5 kw, continued nighttime operation with cipals include William R. Mnich_ 53.6 %, John holder of assignor); consideration $47,080. 1 kw; engineering conditions. Action April and Daniel Galbreath, 23.2% each (father Action April 20. 26. and son). Messrs. Mnich and Galbreath own [(HOG Fayetteville, Ark. -Granted trans- KBLT Big Lake, Tex. -Commission or- WMNI Columbus, Ohio. Mr. Mnich also has fers of control from Fayetteville Democrat dered that, unless parties accept responsi- interest in WLMJ Jackson, Ohio. Action Publishing Co. to Southwestern Trans -Video bility for station within 30 days, license will April 25. Inc. (Lee T.T. Williams Jr., president); trans- be cancelled, call letters deleted and fre- Kent, Ohio - Kent -Ravenna Bcstg. Co. feree is owned by PenNy T.V. Inc., catv quency (1290 kc) opened to new applicant. Granted 100.1 mc, 770 w. Ant. height above which owns and operates systems in Clear- Following death of Brown Morris, station average terrain 305.1 ft. P.O. address 517 field and Bradford, Pa., and Olean, N. Y., (which operated 1 kw, D) went off air Feb. Edgewood Dr. Estimated construction cost and indirectly owns several other cate 9 without commission authority. Action $19,568. Kent -Ravenna is headed by Robert companies; PenNy is controlled by Jack Tar April 26. C. Dix, president. Action April 25. Co., which is controlled by Reserve Life In- WDOR Sturgeon Bay, Wis.-Granted in- Tyrone, Pa.- Tyrone Bcstg. Co. Granted surance Co. (indirectly owns KWAT, Water- creased power on 910 kc, D, from 500 w to 101.1 mc, 3.3 kw. Ant. height 980 ft. P.O. ad- town, S. D., and owns 80% of stock of 1 kw; engineering conditions. Action April dress c/o C. H. Simpson, WTRN, Tyrone, Pa. Bcstg. Associates Inc., which controls KTRN 20. Estimated construction cost $2,540, first year Wichita Falls. Texas); consideration $69,900. IN By memorandum opinion and order, operating cost $780.00, revenue $1,200. Appli- Action April 26. commission denied joint petition by Tinker cant is owner of WTRN Tyrone. Applicant WJJC Commerce, Ga.- Granted transfer of Area Bcstg. Co., Midwest City, Okla., and fm will duplicate some am programming. control from Albert S. and Estelle E. Hardy Creek County Bcstg. Co. and Sapulpa Bcstg. Action April 28. to O. Grady and Ellis E. Cooper; considera- Corp., Sapulpa, Okla., for reconsideration of Big Springs, Tex. -Anca Bcstg. Co. Grant- tion $51,400. Action April 26. Jan. 4 memorandum opinion and order ed 95.3 mc, 690 kw. Ant. height above aver- KRAK Cedar Rapids, Iowa -Granted as-

130 (FOR THE RECORD) BROADCASTING, May 1, 1961 signment of cp to Don -Lo Bcstg. Co. Inc. pay $15,000 for 50% interest. He has no (John D. Harvey, president); consideration other business interests. Ann. April 25. $14,477 for expenses. Action April 20. KXAB -TV Aberdeen, S. D. -Seeks assign- WFDF Flint, Mich. -Granted assignment of ment of license from North Dakota Bcstg. .icense to WFDF Flint Corp. (Howard Mack Co. to South Dakota Television Inc. for $52,- and Daniel Cowin); consideration $430,219, 218 plus unspecified amount of stock. North subject to certain adjustments. Chmn. Min - Dakota Bcstg. owns almost 100% of South ow not participating. Action April 26. Dakota Television. North Dakota Is con- Microphone WJPD Ishpeming, Mich. -Granted trans- trolled by John W. Soler through his James- fer of control from Richard J. Barry, admin- town Bcstg. Co., which owns 56.3% of North istrator of estate of Olive E. Deegan, de- Dakota's stock. North Dakota owns KXGO ceased, to James P. Deegan (present 24% Fargo, KXJB -TV Valley City, KXGO -TV to suit any need! owner) and Helen Deegan Galloway; in- Fargo, KXMB -TV Bismarck, and has minori- volves transfer of 57% interest in equal ty interest in KXMC -TV Minot, all N. D. amounts to children of deceased in settle- Ann. April 25. ment of Action 26. WHBT Harriman, Tex. -Seeks transfer of estate. April control from Clarence Snow to Kenneth J. FINEST QUALITY MICROPHONE WAYL (FM) Minneapolis, Minn. -Granted Crosthwait, latter to pay $8,000 for 50% in- assignment of cp from David D. Larsen to terest. Mr. Crosthwait will then own 100% Standard of the industry, Contemporary Radio Inc. (Larsen and Jack the RCA 77 -DX offers full I. of WHBT. He has no other business in- Moore); consideration $5.000 by Moore for Ann. April 12. range frequency response 50% interest. Action April 20. terests. KWDC Houston, Tex. -Seeks assignment with a choice of three KPTL Carson City Nev.-Granted assign- of permit from Walter D. Caldwell to Hous- pickup patterns. Avait - of to ment license John E. Vernor; consider- ton Christian Bcstrs. for $2,800. Principals able a chrome ation $135,000. Action April 20. in satin are Douglas W. Ford (48.7 %), A. C. Under- finish for radio and a low WBAZ Kingston, N. Y.- Granted transfer wood (33.2 %), and R. C. Foltz (18.1 %). Mr. will of control from Austin E. Harkins to J. Underwood is consulting engineer; Mr. Foltz gloss gray fer TV, it Olin Tice Jr. and George Henry Breivogel owns industrial filtration equipment sales offer years of rugged (interests in WMVB Myrtle Beach, S. C.; company. Ann. April 25. dependable service. WKTC Charlotte, N. C.; WKEN Dover, Del., KXYZ -AM -FM Houston, Tex. -Seeks as- and Tice also has interest in WCAY Cayce, signment of am license and fm permit from S18000 S. C., and WBBQ Augusta, Ga.); considera- KXYZ Inc. to Radio Station KXYZ Inc. tion $64,500 and payment of $15,000 each to for $750,000. Principal is Public Radio Corp. transferor and station manager over 5 -year (100 %), owned by Lester Kamin (55 %), Max period not to compete. Chmn. Minow not Kamin (30 %), and Morris Kamin (15 %). COMMENTATOR MICROPHONE participating. Action April 20. Public Radio owns 100% of KIOA Des KANN Ogden, Utah- Granted assignment Moines, Iowa and of KAKC Tulsa, Okla., The BK -IA is a popular of cp from John Lockwood Bradley to Keith and 92% of KBKC Mission, Kansas. Ann. microphone for inter- M. Ashton; consideration $9,231 for expenses. April 25. Action April 20. KDYL Tooele, Utah -Seeks transfer of views, panel shows, and control from Samuel L., Zelpha U. and all general announce WGAT Gate City, Va.-Granted assign- work. Its rugged con- ment of license from M. V. Ramsey to O. Larry Gillette to Burnell G. Stanton Rogers- McGuire Bcstg. Corp. (Charles J. and (lá ), Jack A. Tranter (lá ), and T. Dee struction, and the fact Mary Jane McGuire and John K. Rogers); Trauter (15). Consideration is $27,000. They that it's not sensitive to consideration $65,000. Action April 20. have no other business interests. Ann. April wind and mechanical KWIQ Moses Lake, Wash.-Granted assign- 25- vibration make the ment of license to KWIQ Radio Inc. (W. E. BK -IA ideal for outdoor Lawrence, 99.6% owner); consideration $23,- Hearing cases remotes. 286. Action April 26. FINAL DECISIONS $7500 APPLICATIONS Base shown. By order, commission approved revised KBCO (FM) San Francisco, Calif.-Seeks agreement concerning reimbursement of transfer of control from Saul R. Levine to expenses of Lawrence W. Felt, Carlsbad. F. E. Wilson. Consideration is $25,000 cash Calif., by International Good Music Inc. and HIGH FIDELITY UTILITY MICROPHONE plus assumption or cancellation of other made effective June 9, 1960 initial decision debts. Mr. Wilson owns electronic music (except as it approves prior reimbursement General purpose BK -HA equipment business and owns 20% of KBCA agreement) and granted application of microphone is the Los Angeles. Ann. April 25. International for new class B fm station to modern version of the KICN Denver, Colo. -Seeks transfer of operate on 103.7 me in San Diego, Calif. very famous 44 -BX. It is control from Don W. Burden and Dorothy F. Comr. Bartley dissented and issued state- Ideal for every studio Storz to TV Denver Inc. Consideration $200,- ment in which Chmn. Minow joined. Action use, especially live music 000. Principals are John C. Mullins (50 %) April 26. and Webb and Knapp Inc. TV pickup. The BK -IIA is Denver owns Commission gives notice Feb. 23 economical high KBTV (TV) Denver. Ann. April 25. that an -per- initial decision which looked toward deny- formance designed for WBRY Waterbury, Conn.-Seeks assign- ing application of James D. Childress and unit ment of license from WBRY Bcstg. Corp. to James E. Reed, d/b as Mountain Empire years of rugged service. Crystal -Tone Bcstg. Co. Inc. for $200,000. Radio Co., for new am station to operate on Principals are Gustave Nathan (52 %) and 1460 kc, 500 w, D. in Clinton, Tenn., became $12500 P. James Roosevelt (37 %). Mr. Roosevelt is effective April 14 pursuant to Sec. 1.153 of Base shown, 57.75 partner in brokerage firm. Ann. April 25. rules. Action April 26. WLBN Lebanon, Ky., WIEL Elizabethtown, Ky. By decision commission granted appli- -Seeks assignment of licenses from cation of KDEF .B/cg Co. to change opera- Stokley Bowling, C. A. Diecks, H. F. Skid- tion N. PERSONAL MICROPHONE more, Horace E. Tabb, and J. W. Hodges to of KDEF Albuquerque, M., on 1150 Stokley Bowling estate, other principals un- Ice from 1 kw, D, to unl. with 1 -kw -D, 500 Ideal for Remotes changed. Partners are executors of estate. w -N, DA -N, and to install new ant. system. Chmn. Minow and Comr. Craven not par- Wherever a small incon- Ann. April 25. ticipating. WMIK Middlesboro, Ky. July 29, 1960 initial decision spicuous microphone is -Seeks transfer looked toward this action. Action April 19. the BK -68 can of control from A. G. Barton, C. K. Bro- needed sheer, Virginia Caben, Fannie C. Brummett, By decision, commission denied appli- be used. This 2.3 ounce and U. G. Brumett to Beulah C. Kincaid, cation of WPGC Inc. for mod. of license to unit offers excellent Maurice Henry and Helen K. Henry. Con- change main studio location of WPGC (1580 reproduction for every sideration is $162,695. All have interests in kc, 10 kw, DA, D) from Morningside, Md., speech application local newspaper. Mrs. Kincaid is Mrs. Washington, D. C. Chmn. Minow not whether worn around participating. Oct. 12, 1960 initial Henry's mother. Ann. April 25. decision neck with lanyard cord WBET -AM -FM looked toward granting application. Action Brockton, Mass. - Seeks April 19. supplied, held in hand, transfer of control from Home Nat'l Bank of or mounted. Brockton to Enterprise Publishing Co., own- By memorandum opinion and order. stand $8250 er of station. Bank is co- executor of C. L. commission (1) dismissed petition by Radio Fuller Estate (14 %) and Alice M. Dunbar Cabrillo, claimed applicant for new am sta- Trust (21.2 %). Charles A. Fuller and Albert tion in Atascadero, Calif., not party to pro - W. Fuller recently acquired 13.5% each of ceeding, and (2) denied petition by KCOY Order any of these by mail. Write to RCA, outstanding stock from C. L. Fuller estate. and KSMA Santa Maria, Calif., intervenors, Dept. U -22, Building 15 -5, Camden, N.J. Ann. April 25. for reconsideration of Nov. 2, 1960 decision Enclose check with your order and micro- WRVM -AM -FM Rochester, N. Y. -Seeks which granted application of Cal-Coast phones will be sent prepaid. Whatever assignment of am license and fm permit from Bestrs. for new am station to operate on broadcast equipment needs, see RCA State Bcstg. Co. Inc. to Johnston- Taylor 1480 kc, 1 kw, D, in Santa Maria, Calif. your Bcstg. Inc. for $178,000. Principals are James Chmn. Minow and Comr. Ford not partici- M. Johnston (51 %) and Francis G. Taylor pating. Action April 19. RADIO CORPORATION (49 %). Mr. Taylor is in farm machinery By memorandum opinion and order, sales. Ann. April 25. commission denied petition by Dover Bostg. of AMERICA KGCA Rugby, N. D. -Seeks assignment of Co. for reconsideration and grant without permit from Rugby Bcstrs. to Rugby Bcstrs. hearing its application to increase power of Tmk(s) OD Inc. No consideration is involved, only change WDOV Dover, Del., from 1 kw to 5 kw, con- in kind of organization. Principals are Olaf tinued operation on 1410 kc, D. Action Folkvord (15), Ray Friederich (15 ), and April 19. Oscar H. Halvorson (l ). Messrs. Folkvord and Halvorson are farmers; Mr. Friederich INITIAL DECISIONS is attorney. Ann. April 25. Hearing examiner Elizabeth C. Smith KVIN Vinita, Okla. -Seeks assignment of issued initial decision looking toward grant- license from John Q. Adams and John M. ing application of Cherokee County Radio Mahoney to Messrs. Adams and Mahoney Station for new am to operate on 990 kc, plus Gene Humphries, Mr. Humphries to 250 w, D, in Centre, Ala. Action April 26.

BROADCASTING, May 1, 1961 131 .a- OTHER ACTIONS its rules with respect to option time in tv ant- Lindsay Bcstg. Co., Peace River Bcstg. networking, and, further, ordered 1960 ac- . new Corp., Punta Gorda, Fla.; New Sounds Bcstg. tion vacated upon grant of requested .io, Nev. Corp., William H. Martin Fort Meyers, Fla. remand. -Designated for consolidated hearing appli- Comr. Lee dissented and issued state- at. SharSharfman is- cations for new daytime am stations of ment, in which Comr. Cross joined. J ttoward grant- Lindsay on 1350 kc, 500 w, DA Peace River The 1960 action reduced from 3 to 2 ;S Bcstg.Bcst g Corp. on 1350 kc, 500 w; New Sounds on 1370 kc, number of hours within each segment of .vision Co. Inc. to 500 w; and Martin on 1350 kc, 1 kw; made broadcast day which tv station may option .i is e their applicationsPP WAXE Vero Beach, party to proceeding. to networks. Action April 20. to operate on ch. 6 in Action April 26. Gordon A. Rogers, Vancouver, Wash.; lass., and granting re- Lynne- Yvette Bcstg. Co., Albany, Ga., KWAY Forest Grove, Ore. -Designated for m. ..lion of E. Anthony & Sons John T. Williams, Americus, Ga.-Designated consolidated hearing applications of Rogers Inc. .ar facility, conditioned "Upon for consolidated hearing applications for for new am station to operate on 1550 kc, notlt. .rmittee from U. S. Coast Guard, new daytime am stations to operate on 1250 1 kw, D, and KWAY to increase power on 1570 D, 1 to 5 at any .ne during progress of construction kc-Lynne -Yvette with 1 kw, and Williams kc. from kw kw, and change of ant. tower, that adverse effects are indi- with 500 w. Action April 20. station location to Vancouver. In view of cated to time difference grid of U. S. Coast WWNH Rochester, N. H.-Designated for circumstances concerning changed trans- Guard LORAN -C station on Martha's Vine- hearing application to change operation on mitter site, commission reconsidered and yard, Mass., permittee shall promptly sus- 930 kc, 5 kw, from D only to unl. time with reinstated original file number to Rogers' pend construction of such tower until it DA -N; made Federal Aviation Agency party application. Action April 26. receives further notice from commission. to proceeding with respect to air menace By order, commission extended from In any event, antenna tower constructed issue only. Action April 20. May 1 to June 1 time for filing comments shall not exceed 350 feet in height unless WTIV Titusville, Pa.- Designated for hear- in proceeding to make vhf tv channels and until commission, pursuant to advice ing application for change of facilities from available for noncommercial educational use from Coast Guard, shall notify permittee 1290 kc, 500 w, D, to 1230 kc, 250 w -N, 500 in New York City and Los Angeles. Action that it may proceed to construct tower to W -LS; made WBVP Beaver Falls, Pa., party April 26. height authorized in construction permit." to proceeding. Action April 26. By order, commission denied petition by (Applicants entered into merger agree- The Commission designated for consoli- WCTC New Brunswick, N. J., for recon- ment.) Action April 21. dated hearing the following applications for sideration of Jan. 25 denial of its petition Hearing examiners James D. Cunning- new daytime am stations involving use of to consolidate its application to increase 1500, 1510 and 1520 kc: 1500 kc: WXEN (250 on 1450 kc 250 ham and Herbert Sharfman issued initial w) daytime power from w to decision looking toward denying applica- Xenia, Ohio; Greene County Radio 1 kw and other relief. With respect to tions of Eleven Ten Bcstg. Corp. insofar as (500 w) Xenia, Ohio; 1510 kc: Television petitioner's claim to have been deprived of they contemplate renewal of license of Corp. of Michigan Inc. (5 kw, DA) Jackson, its rights to fully participate in proceeding KRLA Pasadena, Calif., for regular three - Mich. Voice of Three Rivers (500 w) Three to which it was made party respondent, year term, but granting renewal for one Rivers, Mich.; Speidel Bcstg. Corp. of Ohio commission is of view that any grievance year, also granting license to cover cp. (10 kw, DA) Kettering, Ohio; Radio Trum- it may have in this regard should be di- Action April 21. bull (500 w) Niles, Ohio; Monroeville Bcstg. rected to commission by filing exception to Co. (250 w) Monroeville. Pa.; Western Bcstg. initial decision in proceeding. Chmn. Minow Hearing examiner Charles J. Frederick Corp. (1 kw with 500 w during critical issued initial decision looking toward grant- hours) Green Tree, Pa.; Carnegie Bcstg. not participating. Action April 20. ing applications of Radio Danville Inc. to Corp. (50 kw, DA) Pittsburgh, Pa.; 1520 kc: Commission scheduled further oral increase power of WDTI Danville, Va., from Kent -Ravenna Bcstg. Co. (1 kw, DA) Kent. argument on June 8 in Indianapolis ch. 13 500 w to 1 kw, continued operation on 970 Ohio; Joseph P. Wardlaw, Jr. (1 kw, DA) proceeding. Comr. Craven not participating. kc, D, and Music Productions Inc. for new Canton, Ohio; Portage County Bcstg. Corp. Action April 28. station to operate on 970 kc, 500 w, D, in (5 kw, DA) Kent -Ravenna, Ohio; Com- Commission scheduled following pro- Waynesboro, Va. Action April 21. munity Service Bcstrs., Inc. (500 w with ceedings for oral argument on dates shown: Hearing examiner David I. Kraushaar 250 w during critical hours) Ypsilanti, issued supplement modifying his March 17 Mich. and WMBA Ambridge, Pa., to change June 1 initial decision and looking toward (1) facilities from 1460 ke, 500 w, DA. D, to granting conditional petition by Frederick 1510 kc, 10 kw, DA, D, and change designa- WSPA -TV Spartanburg, S. C.; Radio Mill- County Bcstrs. for leave to amend its ap- tion of station location to Ambridge - ington Inc., Millington, Tenn. and KXRA plication for new am station in Winchester, Aliquippa, Pa.; made WCKY Cincinnati. Alexandria, Minn., etc. 1480 kc, D, to Ohio, WABJ Va., on reduce requested WJBK Detroit, Adrian. both June 2 power from 1 kw to 500 w with DA, in light Mich., and WKBV Richmond, Ind., parties of commission's memorandum opinion and to proceeding. Action April 20. Terre Haute Inc., tv ch. 10; WTHI -TV and order released April 17, accepting amend- By order, commission directed its gen- Livesay Bcstg. Co. Inc. Action April 26. ment, removing application from hearing eral counsel to request U. S. Court of Ap- status and returning to processing line, and peals for District of Columbia to remand to ACTIONS ON MOTIONS (2) granting application of Town Radio commission Times- Mirror Bcstg. Co. v. Inc. for new station to operate on 1480 kc. United States now pending in that court on By Chairman Newton N. Minow 500 w, D, in Shippensburg, Pa. Action April petition for review of commission's report Granted motion by Caro Bcstg. Co. to 20. and order of Sept. 14, 1960, which amended correct oral argument transcript (vol. 9, March 30, 1961) in proceeding on its application and that of Tuscola Bcstg. Co., for new am stations in Caro, Mich. Action April 20. By Commissioner Frederick W. Ford Service Directory Granted petition by Tropical Telecasting Corp. and extended to May 8 time to reply to opposition to petitions by KVDO -TV to enlarge issues in Corpus Christi, Tex., ch. 3 proceeding. Action April 20. Granted petition by Creek County Bcstg. Co, and extended to April 27 time COMMERCIAL RADIO CAMBRIDGE CRYSTALS to file exceptions and supporting briefs in MONITORING CO. PRECISION FREQUENCY proceeding on its application for am facili- PRECISION FREQUENCY MEASURING SERVICE ties in Sapulpa, Okla. Action April 20. MEASUREMENTS SPECIALISTS FOR AM -FM -TV Granted motion by Bar None Inc. and AM -FM -TV extended to April 28 time to respond to 445 Concord Ave., 103 S. Market St., petition by Independent Bcstg. Corp. to en- Cambridge 38, Lee's Summit, Mo. Mass. large issues in proceeding on their applica- Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 tions for am facilities in Dishman and Spo- kane, Wash. Action April 20. Granted petition by Suncoast Cities Bcstg. Corp. and extended to April 26 time to file exceptions to initial decision in Largo, CAPITOL RADIO FREQUENCY Fla., tv ch. 10 proceeding. Action April 20. Granted petition by general counsel ENGINEERING INSTITUTE MEASUREMENT Accredited Tech. Inst. Curricula and extended to May 3 time to reply to AM -FM -TV request for permission to examine papers 3229 16 St., N.W. Wash. 10, D.C. (Mack Diary) filed by WORZ Inc. in Practical Broadcast, TV Electronics en- WLAK Electronics Service, Inc Orlando, Fla., tv ch. 9 proceeding. Action gineering home study and residence 20. P. 0. Bon 1211, Lakeland, Florida April course. Write For Free Catalog. Spec - Granted petition by Tinker Area Bcstg. ifs course. Mutual 2 -3145 3 -3819 Co Midwest City, Okla., and extended to April 27 time to file responses to joint petition by Creek County Bcstg. Co. and Sapulpa Bcstg. Corp., Sapulpa, Okla., for review of order refusing to reopen record, COLLECTIONS and petition by M. W. Cooper, Midwest City, For the Industry contad ALL for review of hearing examiner's memoran- OVER THE WORLD BROADCASTING MAGAZINE dum opinion and order in proceeding on TV- Radio -Film and Media their am applications. Action April 20. Accounts Receivable 1735 DeSalcs St. N.W. No Commission Granted petition by Broadcast Bureau Collection -No Washington 6, D. C. STANDARD ACTUARIAL and extended to April 28 time to file excep- WARRANTY CO. tions to initial decision in proceeding on 220 West 42nd St., N. Y. 36, N. Y. for availabilifies applications of WBUD Inc. and Concert LO 5 -5990 Network Inc. for fan facilities in Trenton, N. J. Action April 24. Continued on page 134

132 (FOR THE RECORD) BROADCASTING, May 1, 1981 PROF H;SSIONA]L CARDS

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WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS Consulting Electronic Engineer Associates 617 Albee Bldg. Executive 3 -4616 George M. Sklom, Robert A. Jones Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 1426 G St., N.W. 19 E. Quincy St. Hickory 7 -2401 San Francisco 28, California KANSAS CITY, MISSOURI Washington 5, D. C. Riverside, III. Diamond 2 -5208 (A Chicago suburb) Member AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY SPECIALTY ASSOCIATES, INC. CONSULTING RADIO ENGINEERS and CONSULTING ENGINEER DIRECTIONAL ANTENNAS 2000 P St., N. W. 8200 Snowville Road D. Cleveland 41, Ohio P.O. Box 9044 232 S. Jasmine St. DExter 3 -5562 Washington 6, C. Columbia 5 -4666 Tel. JAckson 6 -4386 Austin 17, Texas Denver 22, Colorado Member AFCCE Member AFCCE GLendale 2 -3073 Member AFCCE

A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON NUGENT SHARP TELEVISION and RADIO Consulting Radie Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS 809 -11 Warner Building Applications-Field Engineering 622 Hoskins 420 Taylor St. Street Washington 4, D. C. Suite 601 Kanawha Hotel Bldg. District 7 -4443 San Francisco 2, Calif. Lufkin, Texas Charleston, W.Va. 2 Member AFCOE PR. 5 -3100 Dickens -6281 NEptune 4 -4242 NEptune 4 -9558

M. R. KARIG & ASSOCS. KEITH WILLIAMS and HASKETT & VOLKMAN L. J. N. du TREIL BROADCAST CONSULTANTS ASSOCIATES, ARCHITECTS & ASSOCIATES Engineering Applications BROADCAST CONSULTANTS Consultants -Radio Station Design Management Programming 110 North Cameron Street CONSULTING RADIO ENGINEERS Sales 7265 Memory Lane Winchester, Virginia 10412 Jefferson Highway P. O. Box 248 Cincinnati 39, Ohio MOhawk 2 -2589 New Orleans 23, La. Saratoga Springs, N. Y. Planning Equipment layout Saratoga Springs 4300 WEbster 1 -0307 Renovation Acoustic Design Phone: 721 -2661

BROADCASTING, May 1, 1961 133 ton, D. C., in matter of revocation of cp of and afforded each party 10 minutes for Seaway Bcstg. Co. Inc. for WMPP Chicago presentation of argument on motion by Heights. Dl., and notified all parties that Beacon Bcstg. System Inc. for continuance July 6 hearing will absolutely be held on of hearing date in proceeding on its appli- that date in Chicago, Dl., and all parties cation and that of Suburban Bcstg. Co. Inc. uly 6, in Chi- should accordingly come to prehearing con- for am facilities in Grafton -Cedarburg and a= of cp Seaway ference prepared to discuss their cases with Jackson, Wis. .P Chicago Heights, that fact in mind. Action April 20. By Hearing Examiner Elizabeth C. Smith . by Dennis Bcstg. and By Hearing Examiner Basil P. Cooper Granted petition by James E. Walley prejudice his application and extended to May 1 time to file replies Nev. Action Scheduled prehearing conference for to proposed findings of fact and conclusions :is in Reno, April 28 in proceeding on am application Fla. Action April 18. in proceeding on his application for am ed prehearing conference for of WBRD Bradenton, facilities in Oroville, Calif. Action April 21. Ap. in Jacksonville, Fla., tv ch. 12 Granted motion by WAMD Aberdeen, pron. ..ng. Action April 19. Md., and continued from April 20 to April Broadcast actions Granted joint petition by Ralph W. 28 date for exchange of exhibits, from April Hoffman and Abbeville Radio Inc. for ap- 27 to May 5 date for notification of wit- by Broadcast Bureau for cross -examination and proval of agr where Aille nesses desired Actions of April 25 would pay ffman$500 for partiialbreim- from May 4 to May 12 for evidentiary hear- bursement of expenses incurred in connec- ing in proceeding on application. Action WCSR Hillsdale, Mich.- Granted mod. of tion with latter's application for new am April 21. cp to change type trans. and retain licensed station to operate on 1480 kc, 1 kw, D, in trans. N (2 main trans.) Abbeville, Ala., in return for its withdrawal; By Hearing Examiner Isadore A. Honig Mutual Bcstg. System Inc., New York, N.Y. dismissed Hoffman's application with preju- Upon request of Blue Island Community -Granted extension of authority to trans- dice; granted application of Abbeville Radio Bcstg. Co. Inc., Blue Island, Bl., scheduled mit programs to CKLW Windsor, Ont., sta- Inc. for same facilities. Action April 20. hearing conference for April 20 in pro- tions owned and operated by Canadian Scheduled hearing for July 24 in proceeding on its fin application. Action April Bcstg. Corp., and stations licensed by Ca- ceeding on application of Melody Music 19. nadian Minister of Transport. Inc. for renewal of license of WGMA Holly- wood, Fla. Action April 20. By Hearing Examiner Walther W. Guenther Actions of April 24 Upon request of John P. Rohrs tr /as On own motion, continued further pre - Gray Butte Televiewers Inc., Terrebone_ WWGE Bcstg. Co. for leave to withdraw his hearing conference from April 28 to May 4 Ore. -Granted cp for new vhf tv translator application for am facilities in Wheaton, in proceeding on applications of Waimea station on ch. 5 to translate programs of Ill., dismissed application with prejudice. Co., for renewal of licenses of KMAC and KPTV -TV (ch. 12) Portland; condition. Action April 21. KROE Sheridan, Wyo.- Granted acquisi- KISS (FM) San Antonio, Tex. Action tion of positive by Rosenthal Granted petition by Burlington County April 19. control Sam Bcstg. Co. and accepted its petition for through purchase of stock from Eugene leave to file further pleading; and response For reasons which will appear in tran- Cowan. to reply by broadcast bureau to petition to script of April 14 further hearing in Wil- KHOE Truckee, Calif. - Granted assign enlarge issues in proceeding on its appli- mington, Del., tv ch. 12 proceeding, granted ment of cp to Robert Sherman. cation for am facilities in Mount Holly, N. J. petition by WHYY Inc. for leave to amend WCOD (FM) Richmond, Va.- Granted cp Action April 21. its application to reflect changes in mem- to increase ERP to 50 kw; ant. height to After submission into record of full and bership of its board of directors and in 840 ft.; change ant.-trans. location and tri- complete information of expenditures made office of assistant secretary. Action April plex WTVR antenna for WCOD transmissions. by Milton Grant and James R. Bonfils, d/b 21. as Laurel Bcstg. Co., in connection with ap- Corrected in various respects transcript Actions of April 21 plication for new am station in Laurel, Md., of recerd, and allowed 5 days for objec- WQTI (FM) Detroit, Mich. -Granted as- reconsidered and set aside, in part, chief tions, in proceeding on am applications of signment of cp to Ross Mulholland. hearing examiner's Jan. 24 ruling; granted KWHW Altus, Okla., et al. Action April 21. WQTE, WQTI (FM) Monroe and Detroit, joint petition by Laurel Bcstg. Co. and Mich. -Granted acquisition of positive con- Interurban Bcstg. Corp., Laurel, Md., for By Hearing Examiner Jay A. Kyle trol by Bill O., E. B. and Glen H. Brink (as approval of agreement whereby Laurel Scheduled prehearing conference for a family group) through purchase of stock Bcstg. application would be dismissed and, April 28 in proceeding on am application of by Bill O. Brink from Ross Mulholland. in consideration therefor, Interurban would WKHM Jackson, Mich., and continued April WPNX Phenix City, Ala., Columbus, Ga. partners up to expenses; 26 conference to April 28. Action April 20. -Granted license to use present auxiliary reaffirmed Jan. 24 rulin to extent o nfdis- Scheduled prehearing conference for trans. as main trans. N and auxiliary trans. missing with prejudice Laurel Bcstg. Co. April 27 in proceeding on am application of D. application and retaining remaining appli- WISV Viroqua, Wis. Action April 20. WMVG Milledgeville, Ga.- Granted license cations in hearing status to be subjects of to use old main trans. as auxiliary trans. initial decision by presiding hearing ex- By Hearing Examiner Thomas H. Donahue (main trans. location). April 24. aminer. Action Issued orders following April 18 pre - KYTV (TV) Springfield, Mo. -Granted cp to change aural ERP to 60.3 kw; trans. lo- Neal Hnntting hearing conference in proceeding on am By Hearing Examiner Annie applications of Marshall Rosene, Celina, and cation to 0.7 mile north of Fordland, Mo.: Pursuant to agreements reached at WCHI Chillicothe, Ohio; for reason set and make changes in ant. system and other April 18 conference, reopened record and forth in record, denied petition for leave to equipment; ant. height 1,650 ft. hearing session will be scheduled on date amend by Rosene; vacated May 2 hearing, WPLM -AM -FM Plymouth, Mass.-Granted to be subsequently designated at conven- scheduled procedural dates, and hearing for mod. of cps to change type trans. and make ience of parties in proceeding on applica- May 22. Action April 18. changes in ant. system and make changes tions of Berkshire Bcstg. Corp. and in DA system (increase height, one addi- GROSSCO Inc. for am facilities in Hartford, Granted motion for substitution of party tional tower and addition of fin ant). West Hartford, Conn. Action April 19. by Jupiter Bcstg. Inc., assignee of WSAI WORD Spartanburg, S. C.- Granted mod. and Cincinnati, a party to proceeding. Action of cp to change type trans. By Hearing Examiner Charles J. Frederick April 19. WNJH Hammonton, N. J.- Granted mod. and Upon request by Ocean County Bcstrs., Examiner Forest L. McClenning of cp to change type trans. operate Toms River, N. J., applicant in consolidated By Hearing trans by remote control. am proceeding and with consent of all other Granted petition by Earl Perrin Co. for parties, continued April 20 hearing to April modification of prehearing order in pro- Actions of April 19 25. Action April 19. ceeding on applications of Gila Bcstg. Co., WJBW New Orleans, La.- Granted license On own motion, scheduled further hear- for renewal of license of KCKY Coolidge, am appli- Ariz., and extended from April 17 to May covering installation of new trans.; without ing for April 26 in proceeding on from prejudice to whatever action commission cations of WBVP Inc., Beaver Falls, Pa. 1 date for exchange of exhibits and may deem appropriate in light of any in- Action April 19. April 24 to May 8 for filing of request for April 19. formation developed in pending inquiry Scheduled prehearing conference for additional information. Action concerning compliance with sect. 317 of May 17 in commission's offices in Washing- Scheduled oral argument for April 21 Communications Act. WSIX -TV Nashville, Tenn.- Waived sect. 3.613 of rules and granted mod. of license MEET YOUR ULLMAN -MAN to change studio location (main trans. & ant. & aux. ant.). Barry Winton, Middle Atlantic Regional KUAL -TV San Antonio, Tex. -Granted mod. of license to change name to Cortez Sales Manager, is a former orchestra Industries Inc. WTAP Parkersburg, W. Va.-Granted cp leader. Sweet music. When Barry heard Continued on page 141 about Soundsmanship he knew it was even sweeter. Soundsmanship makes sweet sales music for you. Let Barry NORMAN & NORMAN INCORPORATED put you in tune Brokers - Consultants - Appraisers NEXT WEEK AT THE NAB CONVENTION RADIO -TELEVISION STATIONS Nation -Wide Service Suite 103 C The Shoreham Experienced Broadcasters Confidential Negotiations RICHARD H. ULLMAN, INC., New York Security Bldg. Davenport, Iowa

a Division of THE PETER FRANK ORGANIZATION, INC. MAYFLOWER HOTEL Hollywood / New York MAY 7- 8 -9 -10, '61

BROADCASTING, May 1, 1961 134 (FOR THE RECORD) CLASSIFIED ADVEfTISEMENTs (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 25¢ per word-.j2.00 minimum. DISPLAY ads $20.00 per inch- STATIONS FOR SALE advertising require display space. All other classifications 30¢ per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, pleace). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Coned) Help Wanted- (Cont'd)

Help Wanted-Management Sales Announcers Your chance to move into management from Texas kilowatt seeking experienced sales- Announcer- engineer for east Tennessee day- salesmanager. Small market station in sunny man, some announcing. Salary, commission. time radio station. Must be fair announcer south Florida needs manager who can sell Box 964E, BROADCASTING. and able to do normal maintenance on good and do a board shift. Base plus percentage equipment. This is a quality small market of what you sell and percentage of gross Texas border city. Guarantee for three station. Salary, $85 to $100 weekly, depend- revenues. Expect long hours, hard work in months then generous commission /bonus for ing on experience and ability. Free hospital this job which can be your first station producer. Experience in news, engineering insurance for man and his family; paid management position and your stepping helpful but not essential. Looking for man- vacation; reasonable sick leave. Reply in stone to larger markets within the chain. agement material. Box 113F, BROADCAST- confidence to Box 112F, BROADCASTING. Resume to Box 769D, BROADCASTING. ING. New Jersey. Announcer- newsman, experi- Qualified general manager. Florida. Give Salesman: For single station small market. enced for soft sell adult music station. Ex- complete resume; biographical data; previ- A good opportunity to settle down. Salary cellent community. Box 136F, BROADCAST- ous employment; references; pertinent sales commensurate with experience. Contact as- ING. billing history. Run station as your own. sistant general manager, KAOL, Carrollton, Absentee ownership. Salary and incentives. Missouri. Phone 27. Eastern Pennsylvania fin needs straight staff Box 938E, BROADCASTING. announcer. Mail non -returnable small tape Creative salesman for America's beauty spot. of voice only, resume and minimum salary Sales manager for group owned WBEE 145,000 market. Good draw against commis- tequirements. Box 156F, BROADCASTING. metropolitan Chicago negro programmed sion. This is no place for beginners. You'll station. Excellent opportunity for advance- sell a quality good popular music format Modern radio in Florida's fastest growing ment. Must have impressive personal sales plus the greatest coverage against four com- area, central Florida's east coast ... has im- record and ability to direct sales force. Send petitors. If you are experienced, capable; air mediate opening for announcer engineer, all information including recent photo mail photograph, personal resume and past emphasis on announcing. Box 169F, BROAD- first letter to Box 970E, BROADCASTING. in sales information. J. D. Hill, Box 764, KSSS. CASTING. Colorado Springs, Colorado. Wanted: Manager with small to medium Wanted-Best young dj in modern radio! market experience for Indiana independent Draw, 15% commission, plus expense account We're not top 40-but we're a leading "live daytime station. Prefer past managerial ex- to strong, creative salesman, for 10,000 watt wire" operation in major Michigan market. perience but will consider station. Write: Bob Howard, WPGC, Wash- Send details and tape to Box 170F, BROAD- andi ability too gethalong ington 19, D. C. CASTING. with people. Send all replies to Box 104F, BROADCASTING. South Florida, sales- announcing. Salary plus Immediate opening, permanent position, an- unusually high commission. Prefer 1st phone nouncer first class ticket preferred. Send Are you now a sales manager or one h... man. Small market growing fast! WRIM, tape, photo and resume KGHF, Pueblo of a salesman who wants to be a station Pahokee, Florida. Colorado. manager? We have the station and the opportunity. Serve as assistant station man- Great opportunity for self -starting good ex- ager for a period of 3 to 5 months, if your Wired music salesman -Must have experi- perienced announcer with 1st class ticket. the man, the manager's job is yours. Young ence with Muzak or similar company. Car Your value increases if you can write copy organization- multiple station operation. necessary. $100 a week. Harmony, Box 2148, also. Please do not phone but rush com- Start at 10.000 -want more -prove it. Vir- West Palm Beach, Florida. plete resume and audition to Si Willing, ginia station, 30 miles from Richmond. Radio KMAR, Winnsboro Louisiana. Box 141F, BROADCASTING. Radio television jobs. Over 630 stations. All Wanted: Announcer with first phone. No Assistant manager for OK Group stations major markets, midwest saturation. Write maintenance. Good opportunity with good in mid -south and gulf coastal areas. Must Walker Employment, 83 South 7th St., station. Need soon. E. H. Whitehead. KTLU, have had radio sales experience. Opportunity Minneapolis 2, Minn. Rusk, Texas. for advancement to managership. Salary range from $7500 to $10,000 a year plus over- Immediate opening in stable mid -western ride on sales and fringe benefits. Write giving Announcers city for experienced announcer /production full details. Stanley W. Ray, Jr., 505 Barrone man. Good salary plus benefits. Rush tape, St., New Orleans, La. resume, photo to Program Director, WANE South Florida 5 kw Indie needs dj. Must be Radio, Ft. Wayne, Indiana. fast paced, tight production. experienced in modern radio format operation. $125 week Experienced staff announcer needed by lead- Sales to start. Box 55313, BROADCASTING. ing independent music news operation. For- ward full details, tape. WASA, Havre de South Florida metro Grace, Md. market. $100.00 week $125.00 plus 15 %. Weekly collected sales of $500.00 Combo man. week to start ... $140 you get $150.00. On $1000.00 you get lí250. in 3 months at south Florida station. Heavy Announcer with first class ticket. Sixty miles You must have a proven record in radio on announcing side. Experienced man only. from New York City. WBNR, Beacon, New time sales which will be thoroughly checked. Send full resume to Box 76813, BROAD- York. A great opportunity for the hard working CASTING. pro. Box 767D, BROADCASTING. Philadelphia area. Announcer experienced who can also write local news. All fringe Announcer New Jersey -excellent opportunity for good with first class ticket, mainte- benefits. WCOJ, Coatesville, Pennsylvania. producer. Multiple nance is secondary. Box 928D, BROAD- chain, top Washington CASTING Morning man needed immediately. WHAW, indie. Box 803E, BROADCASTING. Weston, West Virginia. Sell the best station in this growing south Best salary for two outstanding, experienced Dynamic newsman, we central medium market high pressure men. Versatile newsman and a production have one, now we -No - want another . . . beepers, re -write, fast but you must have the ability to gain re- minded di for fast -paced top 40 station. pace. Tape, resume to Bill Towre, WMEX, spect of our top businessmen through your Resume and tape. Box 870E, BROADCAST- Boston 15, Mass. knowledge of radio advertising and your ING. willingness to become a part of this lovely WNLC New London, Connecticut. college town. $100 week guarantee. Box Staff po- The big one!- Excellent opportunity for sition. Start $85 week. Commercial experi- 897E, BROADCASTING. successful personality ence required. Send tape, resume. Leslie at modern radio station Morson, Program Director. Major market. Southern New England's top to move into top spot of major facility in indie in million plus market needs proven one of Americas leading markets, east of producers now. Top dollar to right men. Mississippi. Applicants must be able to with- Announcer with first class ticket for 1 kw Send all details on your background please. stand thorough investigation of ability and daytime station. Please send details first Box 924E, character. Write Box 950E, BROADCAST- letter to WONG. Box 451, Oneida, New York. BROADCASTING. ING. Announcer, with first class ticket (no main- "Live- wire" independent in Maryland serv- tenance) for one kw daytime station soon to ing the eastern shore resort area needs Pennsylvania radio station needs adult mind- go on air in eastern Pennsylvania. Good salesman- announcer. Top station, top signal, ed announcers. Men who can hold a good future and salary for capable young man. top opportunity. Box 929E, BROADCAST- audience. No shouters. Rush tapes, and pic- Send tape and resume to WYNS, Lehingh- ING. tures to Box 974E, BROADCASTING. ton, Pennsylvania.

BROADCASTING, May 1, 1961 135 Situations Wanted- (Cont'd) Situations Wanted -(Conta) Management Sales must be an excel- General manager -18 years all phases radio June graduate with B.S. degree seeking sales .if possible-to trans - and television -hard working 38 year old position in New England. Experienced in nish or from French. family man -heavy radio sales. Last six production, announcing, and some sales. Top Canadian -born announc- years manager /commercial manager same references. Box 979E, BROADCASTING. J to live in St. Lucia, Wind - company. College degree- excellent refer- c'lease send all details, tape, ences -west preferred. Box 895E, BROAD- Sales- announcing . radio or tv . . . 9 Caribbean Broadcasting Com- CASTING. years experience, 1st phone. Desire resum- pan., .., P.O. Box 121, St. Lucia, West ing first love after 3 years in father's busi- General manager available due to station ness. 32, married, 2 children. Last position. Indie. sale. Fifteen years experience includes every salesman- announcer WIS -TV, Columbia. Attention: Texas and all points in the department. Nine years full management S. C. Last radio, WCRS, Greenwood, S. C. south. First phone and announcing school small- medium competitive markets. Family Won't brag on myself. The reputation and graduate. Some commercial experience with man in mid 30's. Excellent references. Box quality of stations mentioned speak for background in all phases of radio. Contact 918E, BROADCASTING. me. Charlie Aldridge, Winona, Mississippi. Larry Lessing, 5224 Parkland Avenue, Dallas 35, Texas. General manager. Northeast only. Know all phases of radio -if you're looking for a hard Announcers Radio television jobs. Over 630 stations. All worker and producer, I'm your man. Box major markets, midwest saturation. Write 942E, BROADCASTING. Walker Employment, 83 South 7th St Personality, audience builder, production Minneapolis 2, Minn. California broadcasters. Top caliber man- plus, including production spots that sell, ager -sales manager now operating successful well versed in popular music, current events midwest station desires challenging oppor- and local affairs, family man, large market Technical tunity. Sincere, responsible family man with only! Box 704E, BROADCASTING. ability to offer you an efficient, profit -making progressive station. Investment oppor- Announcer, dj, news. College grad. 5 years Two men phone 1st-Great Lakes area one tunities considered. Box 991E, BROADCAST- experience. Family. Presently employed. De- combination for radio-other tv excellent ING. sire better pay and opportunities. Prefer Box 994E, opportunity to gain experience. Station manager and PD of college station good music. Tapes available. Free in June. BROADCASTING. desire summer employment. Both have Box 722E, BROADCASTING. Chief, good maintenance- experienced an- previous commercial experience. Work well Announcer, four years AM experience. Seek- nouncer. Job security and respected spot in together, but will consider individual posi- ing night position, midwest. Married. Box well -managed, conservative, sound operations. Box 993E, BROADCASTING. 823E, BROADCASTING. tion. Ideal small Colorado community life. Box 131F, BROADCASTING. Station manager - Twelve years experience Veteran, 27, single, wishes start in radio, in all phases of radio. First class license, college student, available summer sincere Chief engineer- announcer-1st phone, i kw ten years station manager and chief engi- willingness cooperate work and learn all directional. California top -rated radio sta- neer at present station, good administrator, phases radio work, will send tape, commer- tion. References. $400.00 per month to start. accent on engineering traffic, sales. Excel- cials, news, comedy; picture. Box 901E, KAFY, P.O. Box 6128, Bakersfield, California. lent references, resume, new owner. Box BROADCASTING. 996E, BROADCASTING. Radio television jobs. Over 630 stations. All Combo man- recent broadcasting school major markets, midwest saturation. Write Manager. Small station, midwest. Experi- -salary open. Box Walker Employment, 83 South 7th St., enced in small markets, all phases. Mature, 931,Eu te -some STINGnce Minneapolis 2, Minn. dependable. Can acquire first phone if necessary. Box 121F, BROADCASTING. Announcer 10 years experience, 1 year tv, versatile, friendly, sincere, presently em- Manager -salesman. Aggressive, imaginative ployed, seeking bigger market. Would wel- Production- Programming, Others dependable. Progressive record. Ten years come personal interview. Box 936E, BROAD- all phases. Heavy on organization and CASTING. sales. Securely employed but seeking ad- Combination engineer and announcer vancement. Family, college, 35. Best refer- Experienced announcer -dj. Bright sound 1st class license required. FM station, New ences. Box 125F, BROADCASTING. with #1 ratings in highly competitive mar- York City. Send tape. Write Box 916E, ket. Box 951E, BROADCASTING. BROADCASTING. Versatile, young, family -man. 9 years experience, management, sales, program dir. Top radio personality for Connecticut, New Newsman for dominant middlewestern inde- play -by -play, morning show personality. Jersey, New York. Working now. Box 955E, pendent with experience in writing and de- Looking for responsible position with profit- BROADCASTING. livering local news. You'll work with six able future any phase radio -tv. Will reply to mobile units. Box 961E, BROADCASTING. all inquiries, prefer Virginia. Carolinas, Stop! ... personality ... 5 years experience, Florida. Box 126F, BROADCASTING. program director 2 years . . . proven audi- Newsman midwest radio -tv operation has ence builder ... proven sleability on the opening for sharp morning newsman able to General manager- Proven results in making air . family man. Box 956E, BROAD- handle both reporting and on -air work. Box losing operations pay. Former station owner CASTING. 130F, BROADCASTING. with fourteen years experience in every phase of this wonderful business of broad- Colored announcer dj -fast board, news, We need . . two news editors for our top - casting. Available due to sale of present broadcast school grad. Rock, pop or jazz. rated operation . . journalism background station. Family man, young 40. Box 127F Family man. Box 967E, BROADCASTING. and good voice necessary. Job calls for BROADCASTING. writing, editing, and airing news. We don't Top rated, personality, dj. College, experi- need . . floaters, prima donnas, or per- In person: Desire to outline to you my ence, first phone. Give Complete details. sonalities with bottle problems. Send tape twelve year constructive record, manager/ Box 998E BROADCASTING. salary requirements and resume to sales manager. Favorably known and ac- Martin Petree, WCOL, Columbus, Ohio. cepted industry reputation. Top references Experience as program director, disc- jockey. attending convention will substantiate. Con- newscaster (radio and television), and very Immediate opening for serious minded news tact Box 149F, BROADCASTING. anxious to obtain knowledge of sportscast - editor- announcer. Minimum two years ing. Worked two years in large midwest broadcast experience required. Good pay, Personal contact: If you seek manager /sales competitive city. Prefer midwest location. vacations, insurance and retirement plans. manager I'll be attending Convention in- Box 101F, BROADCASTING. WHBY, Appleton Wisconsin, a college town terested in detailing to you my successful of 48,000. Mutual affiliate, fulltime in busi- Dynamically different di, beautiful resonant experience background. Nine years radio in ness for 38 years. Send picture, tape, and management; two years major market tele- voice. Would like to swing into spring particulars to Radio Station WHBY -600 vision sales manager. I71 appreciate oppor- metropolitan market. Minimum $150. Box South Lawe Street, Appleton, Wisconsin. tunity to discuss with you. Contact Box 102F, BROADCASTING. 150F, Progressive production minded station de- BROADCASTING. Middle -of -road deejay, 3 years, wants same sires first ticket announcer. Salary open, type station -permanently. Box 105F, new building, new Collins equipment. Home General manager, creates sales, profits, gets BROADCASTING. on premises available, if desired. WMVO, results, convince yourself. Write Box 154F Mount Vernon, Ohio. BROADCASTING. What? A job -good money -solidarity. DJ news, 35i years including Chicago. Box Station sale imminent. 39 year old general - 106F, BROADCASTING. sales manager available shortly after June RADIO 1st. Top record, top references, 20 years ex- NBC or CBS affiliate? Looking for position perience. Desire personal interview. Box where mature announcing desired. Still be- 162F, BROADCASTING. lieve radio is more than 40 records. 6 years in the industry. Box 107F, BROADCASTING. Attention Florida: Manager, strong on sales, Situations Wanted-Management programming -announcer. Best references, Remember what radio personalities used to wants change to small or medium Florida sound like? I still do! No screaming, just market. Box 165F, BROADCASTING. good mature delivery with impecable taste. General manager. Eighteen years all phases. Top rated with adult audiences for five Over ten years manager very successful sta- General salesmanager. Experienced. 37, col- years. Finest references. A lucky strike for a tion. Excellent references. Box 867E, BROAD- lege, married. Gallagher, 662 Windsor Ave- major market station. Outstanding-and he CASTING. nue, Windsor, Connecticut. is mild. Box 108E, BROADCASTING.

136 BROADCASTING, May 1, 1961 Situations Wanted -(Cont'd) Situations Wanted -(Cont'd) Situations Want.-

Announcers Announcers Production- Programming, Othe,.. Energetic young announcer wishes to re- First phone (non -maint.). Seeking start as Audience, that's what I'll get your news, locate in metro market with swingin' station, an announcer. No experience. Bright, good if your willing to pay the price. Present Married . education . experienced in personality, will learn. Can do play -by -play news director, past P.D., college education, dj shows (all types music); news; sports sports. 21 years old- veteran. Box 164F, soon to be married, 5 years experience in play -by -play; personal appearances. Box BROADCASTING. all phases of radio and tv, reliable, hard 729E, BROADCASTING. worker, and likeable personality. No "hair" Announcer -D.J. 8 years same station. B.A. today . gone tomorrow type. Prefer Presently in major market, fast paced Jim Dougherty, 103 Middle Road, Muscatine, mid -west location. Box 158F, BROADCAST- swingin' jock. Box 109F, BROADCASTING. Iowa. ING. 2 hot jocks -A.M. & P.M. We'll make or Broadacst school graduate with college and keep you #1. Box 110F, BROADCASTING. sales background. Discover if I have the mature, clear, effective delivery you are TELEVISION DJ, 24, draft -free, one year experience, looking for. 30, single. Write, wire for amazing. Ad -lib, extra- ordinary potential. tape. Don Johnston, 5756 N. Fairfield, Chi- comic bonus, "top 40," anywhere. Box 111F, cago 45. Help Wanted BROADCASTING. -Announcers Announcer, first phone, combo man, ex- Experienced announcer-engineer, available perienced. Will locate anywhere. Paul E. May 15th. Combination announcer -director. Strong on Now chief of major market 10 Kidd, Jr., 1926 Palm Grove, Los Angeles, announcing and appearance. $80 base. East- kw. Maintenance, recording and production California. ern United States. Send tape, photograph, experience in format radio. Prefer north- and resume. Box 103F BROADCASTING. west or midwest, others considered. Market Single, mature, veteran wants newscasting size no criterion for growing, progressive or- or announcing with station 200 miles NYC Booth man with some on- camera work to ganization. Family $150 minimum. Box that has AP or UPI. Standard, classical. polish your style. Send tape, picture and 118F, BROADCASTING. Have serviced accounts. Little selling and resume to Don Stone, KTIV, Sioux City. copywriting. Have 2 ; years in small town. Excellent chance for advancement for the Beginner with one year training experience. Will accept temporary job during vacation. right man. Veteran. 24. Baritone. Good production. En- Joe Martin, 33 -15 88 Street, Jackson Heights gaged. 1 2, i years college. Personable. High 72. N. Y. Illinois 7 -1680. No tape or resume. morals. Prefer Kansas or 100 miles within. Will come for interview. Prefer small or Opportunity first. Money minor. Available medium market. Technical now. Box 120F, BROADCASTING. Versatile negro announcer looking for work Channel 12 Mankato, Minn. has an opening Sports director looking for sports -will travel. 101 West 143 Street, New York minded City, ADirondack 4 -4180, Dick Wilson. for an experienced RCA transmitter man. station finest of references. Box 123F, Not summer relief. Contact D. C. Borchert, BROADCASTING. Chief Engineer. Experienced radio personality ready to move Technical Wanted: One transmitter operator and one to major north -eastern market. Want adult transmitter maintenance engineer for moun- operation dedicated tain top operation. Engineer must fa- to programming in the phone engineer, 4 be public interest. Box 124F, BROADCASTING. First years experience miliar with GE equipment. Send resume AM transmitters, married, desire permanent to Chief Engineer KMSO -TV, 340 West N.E. or N.Y.S. Main, Missoula, Montana. Contagious. Unique. Top personality in six Box 990E,nBROADCASTING station market. Available. BROADCASTING. $750.00. Box 1321", Engineer with first class license at KMMT- Do you want your engineering department TV Austin, Minnesota. Require person with backed by benefit of 25 years construction, aptitude for audio -video switohing. Main- Husband; good, experienced first phone maintenance. operation from one to fifty tenance experience not essential. Contact morning man. Wife; experienced copy and kilowatts? Florida chief engineer desires to E. M. Tink, Director of Engineering, KWWL- iypist. Both available, or husband alone. join engineering department of progressive TV, Box I33F, BROADCASTING. growing Florida station as head or staff. Waterloo, Iowa, Box 117F, BROADCASTING. Automation AM -FM experience. Chief engineer /announcer for 1.000 watt AM newsman -announcer.- Young Junior college graduate first phone, limited top station in San Joaquin Valley, Califor- Present employed maj- experience in am and fm operations want nia. Must jor market top 40. Desire good music on be able to carry out organized good station. Box 134F, position where I can learn and grow with preventative maintenance program on stud- BROADCASTING. station. Prefer west or southwest. Age 22, io, transmitter and directional antenna. Must Desire single available immediately. Box 163F, be able to handle any trouble shooting: Also to relocate as announcer, program BROADCASTING. take board shift 20 -25 hrs. per week. Wire director with option to sell on commission or phone Gary Ferlisi, KSBW -TV, P.O. Box basis. Experienced, ambitious, serious mind- Experienced first phone desires change Flor- ed and looking for 1651, Salinas, California. Harrison 2-6422. vancement organization with ad- ida preferable will consider all offers. R. R opportunity. Write Box 137F, Armentrout, Box 322, Cowen, W. Va. Phone Wanted: Qualified all round -tv studio tech- BROADCASTING. 226 -5667. nicians. Vacation relief. Contact chief engineer, WBZ -TV, Boston, Mass. Commercial situation wanted soft sell dj First class engineer with some announcing first class ticket. Wants to move up and experience, good character, references ex- TV summer studio relief 2nd class license settle now. Married. Box 138F, perienced with 1 kw directional am -fm, CASTING. BROAD- licensed ham operator, prefers Tennessee or minimum. Contact: Mr. Merritt, C. E., mid- south. Write Jerry Milligan, WKYB, Pa- WICS -TV, Springfield, Ill. Announcer, ducah, Kentucky or Box 351, Milan, Ten- di, experienced, tight board, nessee. Qualified engineer with considerable experi- smoothe ad lib, a floater -no. a future- ence in building tv stations to erect Channel Fes. Box 142F, BROADCASTING. 21 in California and remain on staff as chief. Excellent apy and climate. Available June First phone. Some experience five kilowatt. Production- Programming, Others 1. Send qualifications and referrals to: Har- Copywriter. News. Sales. East. Box old Gann, 2300 So. Union, Bakersfield, Cali- BROADCASTING. 148F, fornia. Program director -announcer-first phone - College student with two years commercial sales. California only. Use any or all talents. radio experience on pops and top forty Available immediately. Box 871E, BROAD- Production- Programming, Others looking for summer position CASTING. tion. with your sta- Available June third to September Promotion merchandising man tenth. Tight board, strong on production. with years in Promotion manager, man or woman, wanted Write for tape. sales and management desires change after Box 148F. BROADCASTING. several years in present position. Box 896E, by area's number one television station, BROADCASTING. medium size southeastern market. Qualifica- Announcer -salesman-writer. Strong com tions: Take charge station's promotion de- mercials, music, news. Good boardwork. Promotion, merchandising, production spec- partment, including on the air, newspaper, College grad, communications major. Seeks ialist. Top market experience. Young, versa- billboards, and above all, market and station permanent position. Box 151F. BROAD- tile with broad background. Strong on sales promotion including market research and CASTING. promotion and merchandising. Also handle preparation of market and station sales pres- public relations and publicity. Good entations. If you have the ideas, and the fol- refer- low Speech Major BA including one year ences and resume. Box 909E, BROADCAST- through, this is the place for you. Work- broadcasting theory; minor: Political Sci- ING. ing conditions and employee benefits excel- ence. Seek announcing lent. Please send resume, salary requirements position; basic ex- and photo. 899E, perience ln news and promotion. Vet, 28, Newsman. Experience includes gathering, Box BROADCASTING. single. Box 153F, BROADCASTING. writing, and announcing local news. Col- lege graduate. Box 997E, BROADCASTING. Art director- Southeastern capital city vhf seeks man experienced in television art to Country dj, 26, 3 years experience. Box 157F, BROADCASTING. Facts talk. Experienced. Best references. assume responsibility for all art work, scenic Programming /oromotion specialty. Box 100F, design and to direct photographer. Must be BROADCASTING. creative and ambitious. Attractive company Need an aggressive news announcer and disc benefits, pleasant working conditions at jockey? 3 ;1e years experience, radio and tv. Announcing school and college grad seeks multiple ownership station. Please submit College, married, 1st phone. Ask for a tape start in radio news -gathering, writing, broad- resume, recent photo. references and salary and decide; Box 160F, BROADCASTING. casting. Box 145F, BROADCASTING. requirement to Box 992E, BROADCASTING.

BROADCASTING, May 1, 1961 137 FOR SALE WANTED TO BUY

o .g, Others Equipment- (Cont'd) Equipment-(Coned) Q market award -win- Complete am -fm equipment. Collins 5kw Wanted -A good used, fairly new, 250 watt ntion. Only thorough- fm transmitter model #737 -A. Collins 1kw broadcasting transmitter. Need great please newsmen should con - am transmitter model #20 -V. Dehydrator. call, wire or write Radio Station KB'G, Big .riffiths, WJAR -TV, Prov- AM modulation monitor-General Radio Spring, Texas. Phone AM 4-4326, P. O. sand. 1931-A. AM frequency monitor General- Box Radio-1181 -A. Price complete package- only 1713. First offers, first buys. H. .evislon news instructor needed, $7,800.00. FM equipment available now; am beg. September. Can take graduate summer. First check for $3,500.00 holds Will buy or trade used tape and disc record- work. .:pool of Journalism, University of everything. WEAW, Evanston, Illinois. ing equipment Ampex, Concertone, Magne- Iowa, .owe City. cord, Presto, etc.- Audio equipment for sale. Western Electric 23C audio console, com- Boynton Studio, 10B Pennsylvania, Tucka- conditio $295.00. WIFI, Box hoe, N. Y. TELEVISION 30,plete,Pgiod d Son, Mom ie studio, all aluminum, 14 feet 7 inches Used tv station equipment. VHF. With re- Situations Wanted -Management long. Custom built like a radio. Call Jim mote telecasting equipment, if available. Massey, Mgr. WCKI, Greer, S. C. Telephone Top prices. Columbia Electronics, 4365 West Operations manager. Solid successful tv ex- Trinity 7 -4451 if interested. This mobile Pico Blvd., Los Angeles 19, Calif. perience in all phases of station operations, studio is as good as new. Completely including engineering, programming, pro- equipped with two turntables, console, P.A. duction sales and sales management. Proven system, couch, etc. Picture on request. Want any excess AM, FM, TV equipments success in medium, major markets. Avail- Cost $1700.00. Will take best offer over including tubes. Good prices. Electrofind, able in 60 days. Write Box 935E, BROAD- $1000.00 cash. You will have to deliver. 440 Columbus Avenue N.Y.C. CASTING. Commercial crystals and new or replace- ment crystals for RCA, Gates, W. E. Bliley INSTRUCTIONS Sales and J -K. holders, regrinding, repair, etc. BC -804 crystals. Also A.M. monitor service. Successful medium market salesman desires Nationwide unsolicited testimonials praise Elkins Radio License School of Chicago. larger market more money potential. Ex- our products and fast service. Eidson Elec- Now serving the mid-west. Quality instruc- perienced, dependable, 37, married, best tronic Co., Box 31, Temple, Texas. tion at its beat. 14 East Jackson St., Chi- references. Box 122F, BROADCASTING. Will buy or sell broadcasting equipment. cago 4, III. Guarantee Radio & Broadcasting Supply Co., 1314 St., Laredo, Texas. Announcers Iturbide FCC first class license twelve weeks. PCIT, George Kim & Son. Tower -painting, repair- Woodburn, Oregon, Yukon 1 -1068. Children's show specialist. Personality ing, erection and demolishing. Ebensburg, matched with proven original ideas and top RD#2, Pennsylvania. ratings. Six years experience in medium FCC first phone license preparation by sized market. College grad. Married. Box Video monitors. See our new line at N.A.B. correspondence or in resident classes 999E, BROADCASTING. May 7th Wash., D. C. -Large screen wave- Grantham Schools are located in Hollywood, form oscilloscope. High resolution viewfind- Seattle. Kansas City and Washington. Write Thoroughly experienced tv staff man comer. 70 models video monitors. Miratel Elec- for our free 40 -page brochure. Grantham mercials and news. Seeks move. Box 115F, tronics, Inc., 1st St. S.E. & Richardson, New School of Electronics, 3123 Gillham Road, BROADCASTING. Brighton, St. Paul 12, Minnesota. Kansas City 9. Missouri. Ampex 400 single case portable. Manual Technical controls (not solenoid operated). $250. Jon Announcing, programming, console opera- Monsen, 1350 N. Harding Street, Pasadena, tion. Twelve weeks intensive, practical train- TV transmitter engineer, 4 years experience. California. ing. Finest. most modern equipment avail- Tech school graduate. 1st radiotelephone, able. G. I. approved. Elkins School of 2nd radiotelegraph licenses. Married. Age Rigid transmission line. Andrews 1%" No. Broadcasting, 2603 Inwood Road, Dallas 35, 30. Presently employed. References. Box 551 -3. New, unused. with hardware and Texas. 905E, BROADCASTING. fittings. Tremendous savings. Write for stock list. Sierra Western Electric Cable Company. Chief engineer, 12 years with group in top 1401 Middle Harbor Road, Oakland 20, Cali- 100 markets. Construction, videotape, micro- fornia. FCC first class license in 5 or 6 weeks. In- wave and management experience. Proven struction eight hours a day, five days a ability delivering management and sales re- week. No added charge if additional time or quirements at reasonable department oper- instruction needed, as license is guaranteed ating costs. 34 years old with excellent in- WANTED TO BUY for tuition of $300.00. Professional announc- dustry references and contacts. Box 166F, ing training also available at low cost. Path- BROADCASTING. finder Method, 5504 Hollywood Blvd., Holly- Stations wood, California. Next classes June 5th and Production- Programming, Others July 31. Successful midwest operator wants to ex- Broadcast promotion and production man Be prepared. First phone in 6 weeks. Guar- looking for break into TV. Have top radio pand to southwest. Cash or terms at your anteed instruction. Elkins Radio License references. Good track record. Ideas and option. Brokers protected. Confidential, of School of Atlanta, 1139 Spring St., N.W.. ability my best asset. Available now. Box course. Box 633E, BROADCASTING. Georgia. 910E, BROADCASTING. Atlanta, Experienced radio man desires small profit Experienced tv director, producer, announc- able station in the mid -south. Correspon- er. Have know how, will work. Location not dence confidential. Box 900E, BROADCAST- Since 1946. The original course for FCC 1st important. Box 129F, BROADCASTING. phone ING. ed`Enrolling now for lasses starting Give guts to your tv news. Need a Mike June 21. August 30, October 25. For informa- in depth approach Californian desires small station ownership tion, references and reservations write Wil- Wallace? Dynamic style, through lease -purchase arrangement. Re- Engineer- assures rapid results. Tape and resume. Box Correspondence con- liam B. Ogden Radio Operational 135F, BROADCASTING. sponsible- experience. ing School, 1150 West Olive Avenue, Bur- fidential. Box 677E, BROADCASTING. bank, California "Authorized by the Cali- fornia Superintendent of Public Instruction FOR SALE Experienced radio man would like to pur- to issue Diplomas upon completion of Radio chase profitable radio station in the mid - Operational Engineering course." south. All correspondence confidential. Box Equipment 116F, BROADCASTING. FCC first phone license In six weeks. Guar- GE 3kw FM transmitter, presently set for anteed instruction by master teacher. G.I. operation at 1500 watts. 250 watt driver in Equipment approved. Request brochure. Elkins Radio excellent condition, amplifier needs some License School, 2603 Inwood Road, Dallas, work. Complete for $1500.00. Box 934E, Texas. BROADCASTING. Used Schafer model 1200 -GMA automation system playbacks; preparation and control Disc recorder Presto K -8, $150.00. Turntables unit. Box 139F BROADCASTING. Train now in N.Y.C. for first phone. Proven Rek -O -Kut B -12H $75.00; LP- 743, $35.00; methods, proven results. Day and evening Gates CB -11, $75.00, or all for $300.00. P.O. FM transmitter 3 or 5 kw and associated classes. Placement assistance. Announcer Box 1841, Montgomery, Alabama. FOB. equipment such as coax, antenna bays, Training Studios, 25 W. 43 N.Y. OX 5 -9245. -1 $299 Tapak battery tape recorder, $75. A monitors, etc. Must be in A condition. Gates studioette 51CS, $55. $190 Mohawk Send full particulars to Box 167F, BROAD- MISCELLANEOUS message repeater, carrying case, two cart- CASTING. ridges, like new, $99. KLIZ, Brainerd, Min- nesota. 200, 300, 400 ft. steel towers heavy duty. Telechrome sweep generator, stabilizing am- Call letter items -Lapel buttons, mike plates, Presto 6N cutter, 87B low- impedance mixer plifiers. Western Microwave, Box 691, Liv- studio banners, car tags, bumper strips, etc. amp. KLOE, Goodland, Kansas. ingston, Montana. Bro -Tel, Box 592, Huntsville, Alabama.

138 BROADCASTING, May 1, 1961 MISCELLANEOUS Help Wanted- (Coned) Help Wanten- 25,000 professional comedy lines, routines, Production Programming, Production-Programming, Othe.- acilibs. Largest laugh library in show busi- - Others ness. Special monthly topical service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Hewlett, N.Y. Comedy for radio performers! Not just lines NEWS DIRECTOR IS THIS YOUR but material tailored for deejays. "Deejay Top quality authoritative voice, experi- Manual," a complete gaggle sampler of enced writer and reporter. Must be able AMBITION? "radio" comedy. $5.00 -Show -Biz Comedy to write and air editorials and commen- If you are a mature "air personality" Service (Dept. DJ), 65 Parkway Court, tary. Adult programmed station in major Brooklyn 35, N. Y. midwestern market of 750,000. Salary with real production- program know open. Send complete resume, picture, how and want to be program direc- Record hops -500 mile radius Cleveland. tape immediately. Very fine opportunity. of one of the northeast's most We'll show your deejays how. Great station tor promotion. Many original features. Kids love Box 952E, BROADCASTING progressive ADULT radio stations it. Everything furnished. Tommy Edwards, located in one of the nation's fastest Box 7297, Cleveland 29. Ohio. growing markets, we would like to talk with you. This is your oppor- RADIO tunity to become an integral part of a young, experienced, and aggressive management team with a salary and Help Wanted -Management incentive plan based on your ability to produce the right product. Send tape and resume immediately to: WANTED Box 155F, BROADCASTING SALES EXECUTIVES :; News Director WANTED ti Reporter- Photographers :: Community Club Awards, prestige radio ti Announcers RADIO 0 and TV promotion, realigning territories. j Directors Openings: Northwest, Inter -Mountain Situations Wanted-Management . Art Director ; ,t area, Midwest, Southwest and Ohio- íti Kentucky area. Full time travel, home Film Director ; weekends. Training at New York office. .: Copy -Traffic Supervisor A SELLING V.P. $200 week advance 90 day trial. $7,500 Photolab Technician & G.M. IS LOOKING! salary plus commission thereafter. $25,- . Studio Engineers If your station, group of corporation 000 + potential. Major medical, other n; benefits. Salesmanship, showmanship, Farm Director is looking also, perhaps we should get rr together and review the possibilities. n% poise, personality, good appearance a Cameramen I'm currently V.P. & Gen. Mgr. of group necessity. Performance applicants CCA 4 Children's Personality n" station operation. Background includes: experience. Detailed resume, : s Dix first letter. Personal interview at V.P. & G.M. 5 station group (radio & i NAB Convention, Mayflower Hotel, a: Operations crew being expanded for TV) Gen. Mgr. I station (radio) % Washington, D. C.; or Box 537, West - Shreveport's new NBC affiliate. If you Gen. Mgr. I station (TV) port, Conn. Phone CApital 7 -0841. : are interested in employment in a growing, prosperous Sales Manager Southwestern Salesman market, in a fine, new studio layout Program Director with an expanding and a company Disc Jockey Sales real competitive challenge, send for our application Errand Boy form. Broadcast background covers produc- KTALTV tion, engineering and consultancy I 1 I I I I I I (plus !J I I I I 07111111111111 C711111111111I C 7111 I I I I I I I C 7111 I I I I I C 7111111111111 C711111111Le P. 0. Box 1474 all the basics). Size and location of o MAJOR MARKET E Shreveport, Louisiana your organization not a major factor. Home is what you make it! @ Southwestern FM group seeks qualified á sales managers and first phone an- E Reply to Box 168F, BROADCASTING nouncers. Send all details and references á and perhaps we can get together. I will be in Washington for the = to: NAB E Convention. C Box 161F, BROADCASTING - c IÁ IOIIIIIIIIIIIICIIil IIICIIIIIGIIIIIIIIIII! GIIIIIIIIIIIIGIIIIIIIIIIIIGIIIIIIII IIIICis Announcers

t t t (NOT I Announcers WANTED DEAD) I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I J I I I I I I G; I1111111111111111111111111111111111111111161111111111111111111111111ex TOP SPORTSCASTER AVAILABLE t. but , t t Very much alive tiv,M ._. :..v.%%%%1.6%%%%ti* - Program change here releases excellent ANNOUNCER-PRODUCER Sportscaster. One of the most talented, With heavy top forty, formula back- e 2 MEN IrI hard- working sports men we know. 74 ,r ground who wants to try hand with e years experience radio and tv. Top notch E better programming for adult - I. PD type with 1st phone who under- reporting and play -by -play coverage in ' oriented station in major znidwest- a Baseball, Football, Basketball O Hockey. ern market of 750,000. We'll need stands and can executive produc- Family man, 36 years old. We recommend your resume, picture, and tape on him as an excellent addition to staff of tion requirements plus handle his first reply. Salary open. Proles- ¡ any sports minded city. Contact. . sionals only need apply. own show for a middle of the road Box 144F, BROADCASTING Box 953E, BROADCASTING s{ Y:.w.w .'ra ..N1dL.ti..titi type format. Up to $400.00. i 1111111111111I1111I1111111ii111111111111111I111111111IIIl1111111111111fi1111111iII11111üI1111111111511111i1illlïl111111i111e ,IIIi1 I711 7II7I11I7IIjTIIT.. 2. A happy morning type guy who will also collect extra bucks on approxi- BROADCASTING MAN D.J: s WANTED mately 2000 dolars in billing. This Young man with ideas, seeks challenging Established station. Top 10 market. and career position. . . Grad, deep rooted is the second spot in chain of corn - experience in media, reliable and consci. Western, Pa. Undergoing format entous worker. . Be it news, play -by- change. Need fast, different, mature mend. $400.00+ . . . play, special events, programming, an- "Modern Radio" Jocks. Good pay for THE IS NOT A BLIND AD. WE ARE nouncer (mike or camera), rockin' D.J. .. or Good Music D.J., I've done it. . top men Send tape . . . resume . PROUD TO SAY WE ARE . . Let me hear from you, RADIO OR TV. photo to: KMCM, McMINNVILLE, OREGON. must make move in June. Will travel anywhere. Box 143F, BROADCASTING Box #207 Box I59F, BROADCASTING -II II I II 11I I 1 1 1 11,11 I Ili Ii I, BROADCASTING, May 1, 1961 139 4 STATIONS FOR SALE

SOUTHERN OHIO WESTERN OREGON NEW D.J.'a Major market, outstanding day- Splendidly located 250 watt daytimer. -.lore, all ages, all sexes. Owner must sell due to illness. $75,000 ng to work-eager to please. time facility. $130,000. 29% -Terms. done Coat. you nothing to down. Qualified principals only. tapes. aa Tell us what you want. HARRIS ELLSWORTH Ps nent Dept., J. B Johnson School, Box 898E, BROADCASTING 936 F St., N.W., Washington 4, D. C. Licensed Broker P. O. Box 509 Roseberg, Ore.

TELEVISION FOR SALE ANNOUNCER'S SCHOOL Help Wanted Management - East Coast major market. Money Maker. Working announcers as instructors. Good enrollment; can be expanded. Now running absentee. Member Better Business Bureau, PENNSYLVANIA AVAILABLE NOW Bd. of Trade, etc. $35,000 cash required. DAYTIMER Box 983E, BROADCASTING A TV Sales Management execu- -One Station Market - tive position in Michigan's Sec- $25,000 Down, Good terms ond City. Require strong sales nJ IIII IIII IIII Iiiiiilllllllllu11111111 IIII IIII IIIIiiIIr Real Estate Included and administrative background. i Michigan Fulltimer W. B. GRIMMES & CO. Rush experience resume, refer- 2000 Florida Ave., N.W. Owners leaving broadcasting. Washington 9, D. C. ences and salary needs. All replies j DEcatur 2 -2311 confidential. j Firm Price-$100,000 Box 962E, BROADCASTING Box 114F, BROADCASTING 1 ii I 111 1;11III1.11111111IIIIOIIII IIII IIIIIIII111111.1.11aä TELEVISION GUNZENDORFER Group wishing to purchase radio Wilt Gunzcndorfer will be at the Sheraton Wanted Park beginning May 5 for the NAB Con- Situations -Sales stations interested in joining ex- vention. During the Convention he will be available for consultation regarding perienced operator manager who the purchase and sale of radio and tv would like to expand. properties. Consult the NAB Convention TELEVISION r Director for his suite number. SALESMAN - SALESMANAGER r Box 147F, BROADCASTING TV experience includes General Sales 4 WILT GUNZENDORFER Manager, top fifty market, National Sales AND ASSOCIATES Manager two smaller markets. Know sales thoroughly including local pavement 8630 W. Olmypic, Los Angeles 35, Calif. pounding. Radio management experience. 100% Licensed Brokers Financial Consubents Finest references including all employers. r INTEREST Happily married, family, own homo age In southeastern 1000 watt daytimer. $5.000 38. In radio and TV s e 1945. cash, and assumption of $10,000 liabilities. vention interview possible. Let's talk it r Balance at $500.00 monthly for 6 years, over. then $200.00 monthly for 5 years. No in- ti terest on balance. Total price $63,000. The Box 933E, BROADCASTING low down payment and station potential r makes this an attractive offer. Only qualified buyers need apply. Write: new first time adver- Box 152F, BROADCASTING Brand listings tised. Fla. regional day $160,000 Production-Programming, Others 1/3 down -Va. 5,000 watter $215¡ 000 29% -Fla. regional day $175; 000 29 %-Ga. regional day $225; 000 terms. -Fla. major $240,000 TV NEWS DIRECTOR -] 2 BROADCASTING STATIONS terms. Others! PATT McDONALD TV newscaster in major market, For sale in large city. Inquire at CO., BOX 9266, GL. 3 -8080, Austin, former news director with 14 years GUARANTEE RADIO BROADCAST- Tex.-Paul Yates, Jr., Box 1396, radio -TV news background, seeks ING CO., 1314 Iturbide 5 +., Laredo, FA. 2 -5488, Sanford, Fla.-Bill large market news director or Texas. Trotter, Box 5411, EX. 7.3219, newscasting position. 1 Memphis 6, Tenn. -Mrs. Gerry Box 128r, BROADCASTING Switzer, 1620 W. 3rd., EL. 2 -2163, Taylor, Tex. -Jack Koste, 60 E. Ala medium fulltime $ 65M 42nd., MU. 2 -4813, NY 17, NY. Ariz metro regional 370M 29dgg9(((n,,, Calif small Ikw -D 29 Fla medium fulltime 175M 29 FOR SALE Ga single fulltime 175M Ind single regional 125M cas Idaho medium daytimer 90M 29% Equipment Iowa single fulltime La metro fulltime 3185M 29% STATIONS FOR SALE Miss single daytimer 40M 15dn -ROCKY MOUNTAIN. VHF. Top network. N.C. medium fulltime terms N.Y. single fulltime 148M cash Cross $250,000 annually. Asking $400,000 N.D. medium 90M 29% plus assumption of obligations. Includes FINGER TIP CONTROL daytimer Ohio single daytimer 120M 2996 valuable real estate. Terms. FOR medium fulltime 117M terms SOUTHWEST. Top market. Old, established MOUNTAIN TOP FM TRANSMITTERS S.C. single daytimer 75M full -time facility. Doing $16,000 monthly. 29% Tenn single daytimer 65M Asking $275,000 with 29% down. with the MOSELEY RRC -10 Radio remote Texas metro daytimer 225M terms control system. Complete with 950 me STL, Va single daytimer 80M 25dn antennas, transmitter control and metering Wash metro daytimer 100M 29% JACK L. STOLL units. For more information visit BOOTH And Others & ASSOCS. 35B, NAB Convention or write NAB Convention, Sheraton Park, Suite 600 -601 MOSELEY ASSOCIATES Suite B -123 -5 6381 Hollywood Blvd. 4416 Hollister Ave. P. O. Box 3192 Los Angeles 28, Calif. Santa Barbara, Calif. CHAPMAN COMPANY 1182 W. Peachtree St., Atlanta 9, Ca. HO. 4 -7279

140 BROADCASTING, May 1, 1961 Continued from page 130 and Dorothy C. WANTED TO BUY and three new stockhot... to change anti -trans. location; make. changes collective total of 28% it.. in ground system; and change studio and Minow not participating. Actio.. remote control point. KASL Newcastle Wyo. Grante, Stations WOSC Fulton, N. Y.- Granted cp to make renewal of license and (2) transfer- of con- changes in ant. system; increase ant. height trol from Stella Sue Parrott and William L. and side -mount fm ant. on am tower; con- Fisher to Northern Wyoming Bcstg. Corp. ditions. (Malcolm D. Wyman, president, and two KLCB Libby, Mont. -Granted cp to change other stockholders have interests in KBBS $100,000 ant.- trans. and studio location; make Buffalo, Wyo.); consideration $40,000. Ac- CASH AVAILABLE changes in ant. system (increase height), tion April 26. ground system, and install new trans.; re- KWNA Winnemucca, Nev.; KENL Arcata. To use as down payment for all or 50% mote control permitted. of fulltime radio station. Prefer middle Calif.; WDSR Lake CitY, Fla.; WHAR to large market within KRDU Dinuba, Calif. - Waived Sec. 3.30(a) Clarksburg. W. Va.; WVJP Caguas, P. R.; 90 minutes flying of rules and granted mod, of cp to extent WJCT (TV) Jacksonville, Fla.; WRUF, time from New York City. Will assume of active management, principals only. All permitting establishment of main studio WRUF -FM Gainesville, Fla.; WDOV, WDOV- replies confidential. at Englehardt and Nebraska Avenues ap- FM Dover, Del.; WKIZ Key West. Fla.; proximately one mile northeast of corporate WBAM & aux. Montgomery, Ala.; WHAY Box 868E, BROADCASTING limits of Dinuba. New Britain, Conn.; KXLUe (FM) Los WZRH Zephyrhills, Fla.- Granted mod. of Angeles, Calif.; WBPZ Lock Haven, Pa.; cp to change ant-trans. and studio location WWIL, WWIL -FM, Fort Lauderdale. Fla.; (same description). WZOK Jacksonville, Fla.; WMVG Milledge- KRAN Morton, Tex. -Granted mod, of ville, Ga.; WPLK Rockmart, Ga.; WTRW cp to change ant.- trans. and studio location. Two Rivers, Wis.; KBMX Coalinga, Calif.; EMPLOYMENT SERVICE WORA Mayaguez, P. R.- Granted mod. of KGEN Tulare. Calif.; WILZ St. Petersburg cp to change type trans. Beach, Fla.; KFAB Omaha, Neb. (Comr. WSWM (FM) East Lansing, Mich.- Granted Bartley dissented); KVON Napa, Calif.; mod. of subsidiary communications authori- WMIE Miami, Fla. Actions April 20. zation for changes in transmitting equipment. Short-term renewals JOBS IN RADIO & TV Commission granted applications of THROUGHOUT Tv translator Indian River Bcstg. Co. for renewal of THE SOUTHEAST Northern Television Inc., Delta Junction, license of WIRA and license to cover cp for Talent scouts for the station look- Alaska- Granted cp for new WIRA -FM Fort Pierce, Fla., for limited you're vhf tv trans- time to May 1, 1962, to afford licensee op- ing for - free registration confidential lator station on ch. 3 to translate programs service. Immediate job openings- for of KTVF (ch. 11), Fairbanks. Action April portunity to demonstrate that it will oper- Announcer- Engineers - 25. ate in full compliance with commission's Engineer -Salesmen technical and other rules. Action April 26. Announcers-Newsmen-D.T.'s License renewals PROFESSIONAL Petitions for rulemaking PLACEMENT KVOO Tulsa, Olcla.; KOLD Tucson, Ariz.; 458 Peachtree Arcade, Atlanta, Ga. WAZE Clearwater, Fla.; WBYG Savannah, FILED Ga.; WCBM & aux. Baltimore, Md.; WDOL Athens, Ga.; WAPI- AM- FM -TV, main trans. CB and DXing Horizons Magazine, Mod- & ant. & esto, Calif.- Requests amendment of rules aux. Birmingham. Ala.; WAKE & to change height restriction as relates to alt. main, Atlanta, Ga.; WSRO Marlborough, class Mass.; WMAZ- AM-FM -TV Macon, Ga.; ant. of D stations from 20 foot above MISCELLANEOUS WENN Birmingham, Ala.; WCRE Cheraw, height of existing object, to height limit of S. C.; 30 feet. Ann. April 21. WGBA & aux. Columbus, Ga.; WMIA Huntsville Bcstg. Co. Inc., Huntsville, Arecibo, P. R.: WACL & aut. main Way- cross, Ga.; KFKU Lawrence, Kans.; WTHG Ala.-Requests allocation of ch. 25 to Hunts- 1111111111111.1111 ville, Ala., by making following proposed 1111 1111 911 'III I III I III 1111 '111111 Jackson, Ala.: WEAR -TV Pensacola, Fla.; changes: II RADIO and TELEVISION KBIA Columbia, Mo.; KCHI Chillicothe, Mo.; KREI Farmington, Mo.: KCRB STATIONS = Chanute, Kans.; WINI Murphysboro, Ill. Present Proposed Ready cash for your unsold time with our O Actions April 26. Huntsville, Ala. 31 25. 31 Z Special Promotion Plan. WMDF Mount Dora, Fla.- Granted (1) Guntersville, Ala. 40 62 Write- renewal of license and (2) assignment of Humboldt, Tenn. 25(1) 68 Wire- 1 license to WMDF Inc.; change from partner- Dalton, Ga. 25 71 Call Collect- ship to corporation composed of Hellmut E. Ann. April 21. _-_ THRIFTIME, INC. o 527 Lexingon Avenue New York City PLaza 2 -3242 SUMMARY OF COMMERCIAL BROADCASTING 11111 111 .1111IIIIM111I11111111.111 1111 11111111IIIIIIII Compiled by BROADCASTING April 27 ON AIR CP TOTAL APPLICATIONS Lin- Cns. Not on air For new stations AM 3,531 42 132 801 FM 794 69 200 122 TV 486' 56 86 97

NEED HELP? OPERATING TELEVISION STATIONS Compiled by BROADCASTING April 27 VHF UHF TV LOOKING FOR A JOB? Commercial 464 78 542 Non -commercial 38 17 55 SOMETHING TO BUY COMMERCIAL STATION BOXSCORE Compiled by the FCC (Jan. 31, 1961) OR SELL? AM FM TV Licensed (all on air) 3,522 758 486' For Best Results Cps on air (new stations) 30 71 54 Cps not on air (new stations) 128 204 83 You Can't Top A Total authorized stations 3,680 1,033 635 Applications for new stations (not in hearing) 622 73 29 Applications for new stations (in hearing) 28 64 Classified Ad Total applications for new stations 792 101 93 Applications for major changes (not in hearing) 550 45 34 in Applications for major changes (in hearing) 256 4 22 Total applications for major changes 806 49 56 Licenses deleted 0 0 0 Cps deleted B R OA D CASTI N G o o 1 THE BUSINESSWEEKLV OF TELEVISION AND RADIO 'There are, in addition, 10 tv stations which are no longer on the air, but retain their licenses.

BROADCASTING, May 1, 1961 (FOR THE RECORD) 141 _ fitness Programs Require Sensible Planning Regular Exercise, Well Balanced Diets, Mental Growth Are All Elements of the Training Our Young People Need

Sore Feet, Aching of physical fitness. A body properly nourished then must be Muscles Predicted used so that our muscles develop and remain useful to us. For most of us, walking provides the simplest and best form Forrest Evashevski, Iowa's all -time great football coach of exercise, but any kind of exercise, provided it is done who is serving as physical fitness adviser to the Youth regularly and not just on weekends or in the summer Peace Corps, feels that one of the first tasks facing the months, helps us to keep fit. Corps in its training program is to teach our young people how to walk since most of them will have to rely upon their own legs and feet for much of their transportation while Training Must Begin they work overseas. While this might seem amusing to some Much Earlier people, actually it is a confession of failure in our training of our young people that should arouse all of us. The subject of physical fitness is of little concern to most It seems almost ridiculous to discuss the need for a highly of us until we realize that we aren't fit, that we aren't civilized country to teach its young people how to walk, getting out of life all that we had hoped to simply because but this is exactly what we must do since we have so blindly we must waste too much time taking care of bodies that in ignored, most of the time, the fact that good health is not so many cases are needlessly much less fit than they should something conferred upon the human being but instead is be. Teaching our children, very early in life and all through the earned reward for developing sane and sensible bodily the school years, proper care of their physical selves is cer- care habits from infancy on. tainly as important as concentrating on teaching them to President Kennedy has taken action to make the American enjoy spectator sports and to use their mental capacities. people more conscious of the need for physical fitness pro- They must be taught sound eating habits and be helped find grams, and this is an important step forward. It seems that in developing exercise habits that they will pleasant most of us give far more attention to keeping our auto- and will continue throughout life. mobiles in excellent running order than we give to keeping Except for the professional athlete whose livelihood our own bodies in good shape -from the weight control depends upon the state of his physical fitness, such bodily point of view as well as in terms of general good health and fitness is not an end in itself, of course. It may be that we a feeling of well- being. have failed to teach physical fitness adequately because we have not fully realized that, for most human beings, mental achievement comes easier to those who have learned how to Many Factors Affect nourish and to care for their physical selves in order to have the State of Fitness a sound body in which the brain can operate efficiently. Physical fitness programs deserve much more of our at- While there is nothing new about the appeals for more tention, as parents and as citizens of our communities, but a sane and sensible basis. physical fitness programs, it is certainly to be hoped that let's approach these programs on now we might actually realize how much we really need Let's not look at them as merely expanded athletic programs such efforts and proceed to develop sensible programs. for our schools. All of us ought to work with school and There are some enthusiasts who feel that physical fitness is other young people's groups, as well as those organizations kind nothing more than a matter of doing calisthentics an hour concerned about us older folks too, to help develop the each day. There is an endless parade of food faddists who of physical fitness programs that will encourage long -lasting promise that good health results from eating one special and pleasant habits. "nature food" or another. As dairymen whose products have played an important for the American people a highly nu- Physical fitness-or the good health of the body-is not part in providing to Kennedy the result of exercise nor of diet alone. Each human being tritious diet, we pledge our support President develop physical is a completely different individual from every other human and to all others who seek to sensible being. No one program of body conditioning and main- fitness programs. tenance fits all of us. The best that the scientists can do is to set down some general rules to which each of us must learn to adjust our own individual selves. AMERICAN DAIRY ASSOCIATION Fitness is a combination of many things. It includes feed- The Voice of the Dairy Farmers in the Market Places of America ing the body the proper kinds of foods in the right amounts 20 North Wacker to provide all the essential food nutrients and adequate, Drive but not excess nor too little, energy. Obesity cannot be part Chicago 6, Illinois

142 BROADCASTING, May 1, 1961 OUR RESPECTS to Robert Dennis Wood, vp and manager, KNX1 To know what people want, get out among them

"When you're a station manager you Sunday, with religious leaders present- sales department a month before his can't operate in a vacuum. You must ing the teachings of the Bible to graduation in June 1949. A year or so know what's going on in your corn - today's viewers in today's idiom. Or later the combined lure of tv and actual munity if your station is going to be Saturday's noontime Look and Listen, selling moved him to the sales staff any sort of an influence in it," Robert explanations of the world around us of KTTV (TV), then the Los Angeles Wood, general manager of KNXT that I enjoy watching with my own affiliate of CBS -TV. Early in 1951, (TV) Los Angeles, said last week. youngsters. Not to mention our 30 CBS acquired KTSL (TV) and re- Practicing what he preaches, Mr. news programs a week and our sports christened it KNXT. Bob stayed on Wood can be found several times a shows like the Saturday races now and with the now independent KTTV for month on the rostrum of some citizens' the Rams football games in the fall. about another year, then returned to group -PTA, businessmen's service "It's a funny thing. I started in the CBS fold as a salesman at KNXT. club or some other civic organization broadcasting in sales and spent all my In 1954, Bob went east for a stint of -explaining his station's programming time in sales until I got to be manager. Madison Avenue selling as an account policies and practices. Now sales are only one of my concerns. executive for CBS Television Sales. The "Meeting your audience face to face Being sales oriented, I can catch up next year he returned to KNXT as sales on their own ground is one very good quickly on problems in that area. Con- manager and, on Jan. 1, 1960, was way to learn how your programming is sequently, much of my times is spent named vice president and manager. going over," Mr. Wood observed. with our program and public affaris Freeway Fun In 1949, the same "They're really interested in what they people to see what we can do that's year he got his degree and his first job and their children are getting from tv better than what we have done." at KNX, Bob married Nancy Harwell, and they don't pull their punches. But Almost a Native Son Robert Den- whom he'd met on campus at USC. neither do they stint their compliments nis Wood missed being a native Cali- They are the parents of two children: when they like what they watch. I al- fornian by two months, that being his Ginny Lu, 8, and Dennis, 5. The ways come away from these sessions age when his family moved from Boise, Woods live in the Hancock Park sec- with a zeal to do a better job than we Idaho, where he was born April 17, tion of Los Angeles, an easy 10-minute are doing, and I believe we're doing a 1925, to Beverly Hills, where Bob drive from Bob's office, "but in an pretty good job already." spent his boyhood. He graduated from emergency I can get there in five and Pointing With Pride One of KNXTs Beverly Hills High School in 1942 and I usually do," he commented. "I only achievements of which Bob Wood is promptly enlisted in the Navy, spend- wish I could solve the problems that especially proud began last New Year's ing 31 years as a pharmacist's mate, fast." Credit for getting him there with a local live 90- minute broadcast chiefly in the South Pacific. handily goes to his Porsche, whose red of G. B. Shaw's "Candida" which won Back home at war's end, Bob re- body Bob keeps as shiny as a Christmas such critical acclaim and audience ap- sumed his education at USC, where he tree ornament. "It's fun to drive and proval that it was expanded into a majored in advertising. Inspired by a out here we spend so much time driving series of five programs. The second, talk with Donald W. Thornburgh, then that a sports car is one way you can "Affairs of Anatol," aired early in vice president in charge of the CBS enjoy yourself," he observed. "In a April, was also well received. The rest Western Div. and manager of KNX, market like this, where we have six oth- of the programs aren't set, but the CBS -owned radio station in Los An- er tv stations to compete with, plus third may well be an American histori- geles, he jumped the gun and went to more than 40 am and fm radio stations cal drama, broadcast on the Fourth work as traffic manager of the KNX and about 200 newspapers and outdoor of July. Lincoln Savings Sr Loan, which advertising and magazines, there's no sponsored "Candida," is going along time for any other hobby." with KNXT for the full series. Active in USC affairs as an under- Another of his special prides is graduate, Bob Wood has maintained Odyssey, an educational series that close contact with his alma mater and goes on five mornings a week at 6:30- today is a trustee of an educational 7 a.m. "It's easy to laugh at the idea foundation and a member of the master of scheduling a serious series at this plan committee which is now prepar- hour of the day," Mr. Wood declared, ing a campaign to finance a multimil- "but it's not so easy to laugh off a daily lion- dollar expansion of the present audience of about 75,000 people. We USC campus. He is also a director of suspect we couldn't reach as many with the Los Angeles Better Business Bureau these educational programs at any other and a member of the Chamber of Corn - time. Many viewers are teachers, who merce, both the L.A. and Hollywood have to be in their classrooms by S advertising clubs and various other civic a.m., but our mail tells us there are a and business organizations. lot of viewers with no reason for Bob admits to being an avid sports watching except that they enjoy what fan. His idea of the perfect way to they see with their breakfast coffee or spend a Saturday afternoon is watch- before they get out of bed." ing a football game, preferably USC vs. More Public Affairs "Then there UCLA, but he will accept almost any are our special documentaries, like other sports event as a satisfactory 'Bellflower' on the narcotics problem, substitute. His friends say, somewhat which got us a lot of appreciative com- ruefully, that he has modestly over- ment from civic leaders. And our KNTX's Wood looked mentioning a remarkable apti- regular weekend shows like Insight, on Face to face tude for draw poker.

BROADCASTING, May 1, 1961 143 research charges -if any -are sustained. Major companies are involved, Westinghouse and the San Francisco Chronicle in .ce is quite possibly the most addition to those listed above. The mere setting of a hear- ,.id least understood body in existence ing on so complex a collection of transactions and with endlessly available to show that prac- so disparate a group of powerful entities is in itself a strong ti .,y watches television. But why do people indication that this FCC likes the letter as well as the spirit watt. At do they look for, and what do they get out of its laws. of it- ., what is the difference between the two? The danger, of course, is that the commission will get Up to now, questions like "why ?" and "what for ?" have tougher than it has to. The temptation to seize power be- been largely overshadowed -if not entirely overlooked- comes the more irresistible as more power is seized. in the rush to find out "how many ?" This is not to be- little the importance of the numbers. But it does seem Oh promise me strange that the people who want most of all to please the viewer with their programs and sell him with their com- THE American Federation of Musicians learned the rudi- mercials should have shown so little interest in finding out ments of not missing any bets under the tutelage of its what sort of person they're dealing with-or trying to deal longtime boss, James C. Petrillo. Last week the union with -and what he himself expects from them. turned up a new bet which might just become one of the Some pioneering work in this area was completed re- biggest it hasn't missed in broadcasting. cently for Campbell-Ewald of Detroit, one of the country's The AFM discovered the FCC's new interest in measur- major agencies, and it makes fascinating reading. Details ing performance against promise when considering appli- are published elsewhere in this issue; we recommend them cations for license renewals. The union asked the FCC. not to everyone engaged in any way in the television business: to renew the license of WWL -TV New Orleans because broadcasters, programmers, advertisers and agencies alike. the station had failed to broadcast the amount of live music Campbell -Ewald's psychological and sociological study it had said it would when it was competing for the facility of viewer attitudes confirms much that has been assumed against other applicants. or suspected all along. For this alone it is valuable. But If this attempt to bulldoze a station into hiring musicians it also refutes some elemental assumptions, and turns up were to succeed, the way would be opened to an endless new ideas and trends that could have a fundamental bear- chain of similar cases. The station that said in its applica- ing on future tv programming and advertising. tion it intended to carry a local dramatic show could be Perhaps the most significant general lesson is that today's hit on license renewal by the American Federation of Tele- television viewers are not the captive audience most of us vision and Radio Artists if the show had been discontinued. like to believe. The study finds the viewer independent, Never mind that conditions changed from the time of restless -and in many cases dissatisfied. Although he is promise to the time of license renewal. If the station origi- still watching as much as ever, he is watching differently nally promised to do the live show, it coincidentally made and he is in a mood to do something else entirely -unless a commitment to hire live actors. Or at least that is the television maintains its hold by keeping up with his con- reasoning of the AFM petition last week. stantly changing tastes. Of course, the trouble here is not with the AFM-greedy The findings are instructive as well as fascinating. We though its purposes may be. It is with the FCC's original would hope, with Campbell -Ewald, that much more of this reliance upon programming promises in the comparative kind of research will be done in the future. We hope so hearings from which most television stations came and in for the viewer's sake and for television's sake -which in its present preoccupation with the fiction of promise vs. the end are synonymous. performance. To win, an applicant had to promise the moon. To keep his license, he must now deliver it. In the circumstances, Throwing the book the AFM can hardly be blamed for trying to muscle in. doubts about the FCC's intention to toughen its en- The invitation to do so was issued by the government. ALLforcement of broadcast regulations can be composed by a reading of the issues that the commission will investigate in its consolidated hearing of the several related deals involving NBC, RKO General, KTVU and Crowell -Collier in Philadelphia, Washington, San Francisco and Boston. The issues, as announced last week, include questions of antitrust violations, trafficking in licenses and construction permits, the broadcast of "alarming announcements" that "incited fear," the broadcast of vulgarities, broadcasts in bad taste, operation at unauthorized power, promise vs. performance and exceeding the limits of multiple ownership. Those questions were raised about one or more of the numerous parties involved, and to them was added another: a question whether the huge Philco Corp. is financially qualified to operate a tv station. That question was raised because in Philco's application for NBC's tv facility in Philadelphia (one that NBC wants to dispose of to RKO General) the letter affirming Philco's ability to pay its way was signed by the company president and not endorsed by Drawn for BROADCASTING by Sid Hix the company board. "Now here's a civil war script with a new twist! It has This could be a bloody hearing, no matter which of the two brothers, both fighting on the same side!"

144 BROADCASTING, May 1, 1961 .. AND THIS IS JUST ONE PART OF THE OVERALL "KAY- TALL" PREPARATION FOR ITS IMMINENT PREMIERE IN THE COMBINED SHREVEPORT -TEXARKANA MARKET AND SERVICE TO OVER 300,000 TV HOMES FROM THE TALLEST TOWER IN THE SOUTH... 1,579 FEET ABOVE AVERAGE TERRAIN!

Walter M. Windsor TAL:TV BLAIR TELEVISION ASSOCIATES General Manager James S. Dugan Full Power, Channel 6 National Representatives Building Shreveport, La. Sales Director Slattery - Summerhill Road - Texarkana, Texas

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