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Aria

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VIRANT COLOR & STYLE

Unique Shade of Tata Aria

Rs 13,18,115* - Rs 15,84,646

Tata Aria Price - MUMBAI

New Tata Aria Pleasure Fabric Car Interior Photo

Stylish Look, Unique Exterior Features

Powerful, High Performance and Fuel Efficient DICOR Engine.

Advanced Features (Luxury, Comfort and Safety)

Rating of Tata Aries

While the Aria is designed to give you an excellent driving experience on and off the road, it is equipped with extensive safety features that provide you with the highest level of protection. Aria's safety features can be categorized into Active safety featues, or those features which prevent accidents and passive safety features, or those features that minimize injury in case of accidents.

Safety

During panic braking or while braking on slippery surfaces with normal brakes, the vehicle goes into a skid and the steering becomes unresponsive, thus resulting in an accident. The Aria is equipped with an Anti-Lock Braking System along with Electronic Brake Force Distribution. The ABS system prevents the brakes from locking. This ensures that the tyres retain traction and steering remains responsive, thus preventing accidents. ABS is effective even on slippery surfaces such as wet roads or ice. The Electronic Brake force distribution distributes the brake force as per the dynamic requirement sensed for each wheel while braking. This increases braking efficiency and shortens the braking distance.

y State-of-the-art world class pneumatically automated workshops y Qualified and trained Technicians, Service Advisors and Customer Relationships Officers. y Use of special tools and quality parameters for repairs. y Best in industry labour charges. y 24 hours helpline and a breakdown help line vehicle y 100% assurance of usage of genuine Tata Motors spare parts. y Usage of specially blended lubricants and long lasting paints y 1 year warranty on workmanship on all kinds of repairs

These are just some of the many facilities that we provide to you.

y Comprehensive AC repairs conducted using modern AC charging machines. y Comprehensive accidental repairs done by experts in Body and Paint shop Technology y Value Added Services - Car Care Treatments, Anti Rust Applications, 18 + 18 / 18 + 30 extended Warranty benefits, fuel additives, engine decarbonizing, etc. y Service Packages - Gold club member ship, Annual Maintenance contract, Annual Scheduled Service contract, Vehicle Health checkup plan, etc. y Availability of ³Value for Money´ Reconditioned aggregates like engines, power steering, AC compressors (Reconditioned by OEMs)

Tata Aria Review

Tata Aria Update

11 October, 2010 - Finally ! The much-awaited first Indian four-wheel drive Tata Aria has been launched with an array of luxury features. The all new Tata Aria gets a 2.2 litre, DICOR CRDI Diesel Engine with dual mass flywheel under its bonnet that lays out maximum power of 140 PS and maximum torque of 320 Nm through new Mark II gearbox. Tata Aria comes in three exciting variants i.e. Pride, Prestige and Pleasure. The vehicle sports sound technologies such as 4x4 Adapterra Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme, Traction Control System, etc. The Tata Aria also comes packed various safety and comfort features that include Six (driver, front passenger, side and curtain airbags), ABS with EBD, Darkness Sensing Lights, Driver Information System, Automatic Climate Control, Premium leather upholstery, three-row theatre style flexible seating, Electrically adjustable and retractable ORVMs, Reverse Guide Camera, steering mounted phone and music control, etc.

Tata Motors has lofty ambitions. You can¶t ignore the fact that it wants to be a global player especially since the acquisition of Jaguar . Then the Nano put it firmly on the global map, and though it wasn¶t a car that the developed world necessarily needed, it firmly established Tata Motors as an innovative manufacturer that could accomplish what it set out to do no matter what the odds. The Nano clearly built a reputation for Tata Motors that it was a force to be reckoned with.

The Nano gave Tata Motors the impetus it needed but critically missing was a product that global markets could find appealing enough to drive. That is where the Aria, Tata Motors¶ foray in to the luxury MUV segment, steps in (though Tata Motors bills it as a crossover). But before that vehicle could be introduced to global markets, Tata Motors wanted it to be appreciated by the Indian audience. In traditional form, the Aria was launched at the NCPA in Mumbai in ¶s presence. So what exactly is the Aria, and what does it promise?

PLATFORM The Aria is built on a completely new platform similar to the IMV platform from Toyota which supports the Innova, the Fortuner and the Hilux pick-up or the Volkswagen A Series platform which supports the Audi TT, the Golf, the Jetta and the Skoda Octavia (Laura). A platform is basically a set of components, technologies, engineering modules and production set-up that is shared between various products of differing types and styles. The Aria is just one critical cog in a whole new platform developed by Tata Motors which in the future will also support a new SUV to replace the Safari, a pick-up or UV for rural markets and an MUV. This platform internally designated the X2 (X1 being the Manza, Indigo platform) can be used in RWD and 4x4 form. The inherent base for this platform is the steel hydro-formed ladder frame chassis with a body-on-frame construction. It¶s a completely new design and one that in our tests showed sufficient rigidity and comfort.

Now in the case of the Aria, Tata Motors claims that it is India¶s first crossover, which means it should blend the character of a full size with that of an estate or an SUV. Which it does, so in that sense I have to agree that Tata Motors has got the framework spot on. But globally crossovers employ a monocoque chassis to provide dynamic abilities similar to those of a sedan with limited off-road capabilities. In the case of the Aria, it¶s one of very few vehicles to offer a body-on-frame construction though it does offer a full time 4WD package sans a low ratio transfer case. So where it will have some capability off the road, I didn¶t expect the ride and handling to compare with a sedan. Or does it?

OD drives the Tata Aria

Tata Motors has lofty ambitions, it wants to be a global player, especially since its acquisition of . The Nano put Tata firmly on the global map, though it wasn¶t a car that the developed world needed it, establishing Tata Motors as an innovative manufacturer. The Nano clearly made Tata Motors a force to be reckoned with in the global automotive arena. But Tata Motors still needed a product with a valid appeal in the global market. Enter the Aria, which marks Tata Motors¶ foray into the luxury MUV segment (though the company has labelled it as a crossover). But before launching it in the global market, Tata Motors wanted the Indian buyer to endorse it. So in traditional form, the Aria was launched at the NCPA in Mumbai in the presence of Ratan Tata. So what is the Aria, and what exactly does it offer? The Aria is built on a completely new platform similar to Toyota¶s IMV platform that supports the Innova, the Fortuner and the Hilux pick-up or the Volkswagen A Series platform that supports the Audi TT, the Golf, the Jetta and the Skoda Octavia (Laura). A platform is basically a set of components, technologies, engineering modules and production set-up shared by various products of differing types and styles. The Aria is a critical cog in a whole new platform that will also support a new SUV to replace the Safari, a pick-up or UV for rural markets and an MUV. This platform internally designated the X2 (X1 being the Manza, Indigo platform) can be used in RWD and 4x4 form. The inherent base for this platform is the steel hydro-formed ladderframe chassis with a body-on- frame construction. It¶s a completely new design that showed sufficient rigidity and comfort in our tests. Tata Motors claims that the Aria is India¶s first crossover, blending virtues of a full size sedan and an estate or an SUV. Tata Motors has got the framework spot-on. However, globally, crossovers employ a monocoque chassis to provide dynamic abilities similar to a sedan¶s with limited off-road capabilities. The Aria is among the very few vehicles with a body-on-frame construction though it does offer a full time 4WD package sans a low ratio transfer case. So besides some off-road capability, I didn¶t expect the ride and handling of a sedan. Tata Motors has come up with some great designs beginning with the Sierra. The Indica may not warrant a second glance now but the original IDeA Institute designed profile certainly looked stunning at launch. The Nano¶s highly aesthetic packaging blitzed global critics and it proved to be most efficient and quite good looking in our 2010 anniversary mega hatch comparison. The Aria is stunning visually. It was first showcased as the Xover concept at the 2005 . Interestingly, in production form it has retained nearly all the same lines and design elements as the concept except for the funky headlamps. It ticks all the right boxes where design and style are concerned. It is large and stately. As far as Tata Motors claim of it being a crossover goes, it looks more like a large and sleek multi utility vehicle. It has all the right set of bumps and musculature to give it an imposing stance. Its 1.785 metre height is accentuated by the large 17´ alloys and tyres, and you have to climb into its cabin just like in a SUV. It¶s pretty wide and 4.7 metres long but this does not necessarily translate into more cabin space. The Aria nose is largely derived from the Manza though the larger grille and the wraparound headlamps are not as well defined. The rear three- quarter profile is the smartest angle, and though the D-pillar does look a bit CR-V-inspired with the roof overlapping the rear window, it still is a good looking rear. Even the tailgate seems inspired by the Manza and the Vista though it bears all the Tata Motors design traits. The traditional arced tailgate with the large windscreen though the rear vertical tail lamp array for the first time does not extend from the bumper all the way to the roof but is chopped off a foot or so below the roofline. It¶s a pleasant yet interesting looking rear, replete with twin exhausts. Despite its size it has the right proportions and stance. The front grille has the right amount of chrome and hides an otherwise large hood. The projector headlamps with a boomerang-ish kink to the turn indicators wrap themselves on to the fender. The driving lamps on the lower bumper mesh nullify the toothless grin. The slit five-spoke alloys, a large chrome strip across the waistline, jewelled turn lamps inserted into the outside mirrors and the wide chrome strip across the rear tailgate all serve to mask its imposing size. The interiors however are a study in contrasts. The fit, finish and quality of materials signify that this is not a car built to a price. The dashboard fits is on par with the Japanese, as you would expect in a luxury car. The stalks are placed a bit too high, the gearshift knob is a conventional non artistic design school type and the centre console is beautiful in its simplicity. No flashy blue lights or weirdly shaped buttons, everything is pleasantly old fashioned. Even the chunky steering wheel is nice to hold. And the seats are comfy enough for your living room. The oddities however include the front air con vent which in any position blows cold air on to your fists, the lack of space for the third row seats, the number of roof mounted trays, and the cupholders for the third row passengers with cheap and flimsy covers. But it¶s a feather in Tata Motors¶ cap. Ignore the badge and the Aria build compares to that of a Japanese or Korean manufacturer. The Aria¶s 2.2-litre DICOR diesel engine is based on the last generation engine that served in the Safari. Tata Motors has no plans to introduce a petrol engine in the Aria presently or in the future and in any case this segment doesn¶t demand it. In the present state of tune this common-rail direct injection DOHC unit has been refined and remapped for better efficiency and performance. The changes are obvious to see, a variable geometry turbo that is cooled by a compact Nocolock (an advanced method of producing aluminum alloy heat exchangers to improve thermal efficiencies, strength and corrosion resistance) intercooler with enhanced fin geometry. It allows quicker delivery of the 140PS of max power and 320Nm max torque. Unlike the previous generation engine, this refreshed DICOR is no longer lazy and needs no prodding to churn out all those horses. Max power is generated at 4000rpm but with the max torque available at just 1700rpm all the way up to 2700rpm. Turbo lag is barely noticeable. The older engine came under a lot of criticism as lacking energy until the turbo kicked in but a large part of that sluggishness has been erased thanks to the all-new gearbox. This new 5-speed manual transmission designated the Mark II was developed in association with DivgiWarner (a JV between one of the world¶s leading 4x4 transmission developers Borg Warner and Pune based Divgi Metals). It employs a dual mass flywheel that isolates vehicular harshness and delivers torque to the rear wheels. When slip is detected drive is transferred to the front wheels making it all-wheel-drive, the shuffling controlled by electronics. The working principle is similar to that of the CR-V or Santa Fe except those SUVs are front-wheel-drive by default and when slip is detected torque is transmitted to the rear wheels. To keep a check on fuel efficiency the Aria also offers 4x2 mode, activated at the press of a button on the centre console that engages the rear axle alone. Interestingly the all time 4WD drivetrain remembers the last programmed mode the vehicle was driven in and the next time your turn the ignition on it reverts to the mode it was in when switched off. So if you were in 4WD mode when you last drove the Aria, it will revert to 4WD when the key is turned, but if you had activated 2WD earlier, at the turn of the key it will start in 2WD. The transmission nevertheless is an absolute revelation. Not only does it offer slick gear changes, but it also utilises smartly spaced out ratios to balance out low and mid range torque. In effect the Aria never feels out of breath right until the rev needle hits the redline at 5200rpm. All Tata Motors products have their ride quality sorted since the days of the Indica and the Aria takes that aspect ahead by leagues. It is nothing short of a benchmark for the class. The Aria sports a superb suspension set-up which uses an independent double wishbone set-up at the front and 5-link unit at the rear. The hydro-formed ladderframe chassis is made of steel and along with the suspension isolates surface roughness to perfectly acceptable levels. What comes as a complete shock is the handling. Instead of body roll and instability round corners, what you get is a planted vehicle that manages to lower the roll centre considerably allowing it tackle corners with a fair amount of confidence. The steering is light, a bit over servoed and slightly vague and it does not weigh up at speed, so when you enter the bend there is a sense of having steered into the corner a bit too much yet the Aria does not feel unsettled. There is some amount of understeer but the massive 235/65 R17 tyres provide a stable contact patch. For a body-on-frame chassis the Aria behaves in a manner close to that of a monocoque which says a lot about how well tuned this chassis is. The Aria has disc brakes on all four wheels, twin pot calipers serve on the front ventilated discs and solid discs at the rear. In addition the brake force is modulated by an ABS system and the dynamics are also supported by an Electronic Stability Program (ESP) and traction control (TCS), neither of which can be switched off. TCS in fact further complements the 4WD system by channeling torque to individual wheels. So for instance if the rear right tyre slips, the TCS system reduces torque on that wheel and redistributes it to the wheels that have traction. This not only enhances stability on dirt but on tarmac as well. In the Aria the torque split is 92 per cent towards the rear with the remaining 8 per cent sent to the front wheels. In case of the rear tyres slipping, torque is redistributed and more torque is sent to the front wheels. In 2WD mode the rear axle is the principal axle. The Aria takes 15.65 seconds to touch 100kmph, does the quarter mile in 19.94 seconds and the standing kilometre in 36.54 seconds. For a vehicle that weighs in excess of two tonnes dry that is very impressive. This of course was established in 4WD mode, so in initial acceleration wheel slip is reduced considerably. Even the roll-on acceleration is impressive with the Aria showing a very strong surge of torque lower down the rev band. Be it third, fourth or even fifth gear the Aria cleanly pulls away from low speeds. In the crucial efficiency arena, the Aria delivers an astonishing 10.9kmpl in city and 18.3kmpl on the highway. Given that the wide rubber offers very high rolling resistance further compounded by the kerb weight, the fuel efficiency is of a very high order. Overall figure is 12.75kmpl and with the 60-litre tank it makes for a 600km plus range. Braking though supported by ABS is something that needs a bit more sorting out since there is a fair amount of dive under extreme conditions. Nevertheless the figures are impressive though the distance taken to stop from speeds higher than 100kmph needs improvement. The Aria is available in three variants, Pleasure the base variant, Prestige and the top of the line Pride, with different levels of equipment. But even the base model gets all the luxury trappings. The Pleasure has airbags though only for the driver and passenger. In the top-of-the-line here are six airbags including side and curtain airbags. You also get a satellite navigation system developed by Navtec in the Pride which is CD based (the top CD slot is for the navigation disc, the bottom CD slot for music CDs). An engine immobilizer, ABS with EBD and a 2 DIN music system are standard features across the range. The top-of-the-line also gets the stability control package, cruise control, climate control, a reverse camera, cell phone connectivity that can pair up to five phones, leather upholstery, rain sensing wipers, darkness sensing headlamps, a glove box chiller and the 17´ alloys and tyres. That is by far the longest list of features on a vehicle of its kind. The Aria is refined beyond belief, has a motor that will go a long way, a transmission that is the best so far from Tata Motors, offers decent performance and even better efficiency, has the styling suitable for the luxury bracket and decent space except in the rear most bench. The biggest challenge Tata Motors faces is getting buyers to shell out the Rs 13 lakh for the basic Aria, and another Rs 2.5 lakh for the top-of-the-line variant. There are still lessons to be learned in the luxury segment for Tata. But it will have the know-how from JLR to make its products far more competitive. The day is not far when the Aria or something similar from Tata could be irresistible.