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Just Bare Chicken • Just Bare Whole Chicken In our meat dept. Ready to cook. • Just Bare Boneless Chicken Tenderloins 14 oz. pkg. Mix or • Just Bare Boneless Chicken Match Thighs 20 oz. pkg. *You must purchase a minimum of three packages to qualify. Additional packages will also ring at sale price of just $5 each. Purchases of less than three will be rung at regular price as stated on the package. While supply lasts. Special cuts and special orders not included. BEEF • Aqua Star Jumbo SAFOE O D Breaded Shrimp • All Natural USDA Choice • Cornbread Catfish Fillets 9 oz. pkg. Angus Beef for Stew • Coldwater Lobster Tail • NEW! Tastee Choice • 93% Lean Ground Beef Min. 3.5 oz. 16 oz. Keep Fresh pkg. Shrimp Meal • Orca Bay All Natural 24 oz. pkg. • 4 ct. Fresh Ground Chuck •Scampi Fillets 10 oz. pkg. Quarter Pound Patties •Fried Rice •Ahi Tuna •Keta Salmon •Lo Mein 16 oz. pkg. •Tilapia •Flounder •Alfredo Dierbergs Signature CHICKEN DELI MEAT • Perdue Bone-in Split & CHEESE Chicken Breast Sliced at Our Deli Service Counter • Perdue Jumbo Pack Chicken Thighs or • Natural Juice Drumsticks Bob’s Smokehouse Cherrywood Smoked • Perdue Fresh Boneless Ham 16 oz. pkg. Skinless Chicken Breast • 98% Fat Free Oven Roasted Turkey Breast 16 oz. pkg. • Colby Jack Cheese 16 oz. pkg. •Cape Cod $2.99 Potato Chips •Jay’s SAVE EVEN MORE O-KE-DOKE When you Buy 3! Snacks •Snyder’s Family Size Your Final Pretzels Cost = •Late July Cantina Dip Chips $ ea. 5–16 oz. pkgs. 1.99 Dierbergs Signature When you Buy 3! All Natural TURKEY • All Natural Perdue PORK Fresh Ground Turkey • Boneless Pork Loin Chops Breast 16 oz. pkg. • Boneless Country-Style Pork Ribs • Boneless Rib End Pork Loin Roast • Boneless Pork Tenderloin 3/$10 Turkey Hill Ice Cream SAUSAGE 48 oz. ctns. Mix and Match • Dierbergs Chicken or Bonus Items! Pork Sausage Links EVEN MORE CHOICES! • Deli Take & Bake Pizza 14 in. All varieties. Country Fresh Milk • Deli Cheesy Garlic Breadsticks 18.75 oz. pkg. 1 gal. jug • Lucia’s Grill Master Pizza $ • The Dish Famous Pizza Skim • Nestlé Drumstick 2.28 $ Ice Cream Sundae Cones $ 10/ 10 8–12 ct. pkg. 1% 2.48 Chobani Greek Yogurt • Bakehouse Plain Cheesecake $ 4.2–5.3 oz. cups 20 oz. pkg. 2% 2.68 Prices good Tuesday, April 18, through Monday, April 24, 2017. SINCE 1854. ONE OF ST. LOUIS’ OLDEST CONTINUOUS BUSINESSES WoW! AnniversAry Price $1.63 sAve $1.86 LIMIT 2 Nabisco Oreos 8.02–15.35 oz. pkg. WoW! AnniversAry Price WoW! AnniversAry Price WoW! AnniversAry Price WoW! AnniversAry Price $1.63 $1.63 $1.63 $1.63 sAve $1.16-$1.76 sAve $1.26 sAve $3.36 sAve $1.56 Borden Fresh Express Imo’s Nature’s Own •Cheese Shreds Green & Crisp Rope Provel Honey Wheat •Chunks •Slices Salads Cheese Bread •Singles 9–12 oz. bag 8 oz. pkg. 20 oz. loaf 5–12 oz. pkg. WoW! AnniversAry Price WoW! AnniversAry Price WoW! AnniversAry Price WoW! AnniversAry Price $1.63 $1.63 $1.63 $1.63 sAve $2.36 sAve $1.16 sAve 96¢ sAve $1.96 Thomas’ Ball Park Kellogg’s Jay ’s Cinnamon Sandwich Buns Pop•Tarts Krunchers! Bread 8 ct. pkg. 8 ct. box 8–8.5 oz. bag 16 oz. loaf WoW! AnniversAry Price Bakehouse Sandwich Buns $ 8 ct. pkg. 1.63 sAve $1.36 WoW! AnniversAry Price $1.63 sAve $2.36 Dierbergs Signature Feta Crumbles 4 oz. pkg. 163 How much years! longer for my Uber? E VOLUTION OF DIERBERGS’ 1 FIRST STORE Historic ROOTS With roots dating to 1854, Dierbergs, one of the oldest continuous businesses in the St. Louis area, is celebrating its 163rd anniversary this month. Per St. Louis County Court House records, the business was purchased that year in a Sheriff’s Sale for $1,114.35. It actually started as a general mercantile exchange in 1851, ten years before the start of the Civil War. During this period, land in Creve Coeur sold for as low as $14 per acre. Union troops were stationed along Olive Street Road (currently Olive Blvd.) to prevent the Confederate forces from moving supplies along the route. At the time, many businesses along the road had a second name representing its distance from the Mississippi River. Ours was the 14-Mile House. 1929-1960 STORE This store comprised 3,500 square feet plus a full basement. Cattle, hogs and chickens were slaughtered and butchered on site behind the store up to 1945. A feed building for farm animals and an ice house were also located behind the store through the 1940s. In the late 1940s, Bob Dierberg was 2 in grade school and enjoyed summer employment at the store. Bob remembers pumping vinegar from a 55-gallon barrel into gallon jugs customers returned to the store. 1960-1980 Dierbergs’ 20-year old, 3,500-square-foot store was later replaced with this modern 12,000-square-foot “supermarket” at the Northwest corner of Craig and Olive. An 8,000-square-foot addition was added in 1964. 3 1980-PreSENT Dierbergs’ fourth and present Creve Coeur location at the Northeast Corner of Craig and Olive, now called West Oak. 4 FOUR SEASONS celebrated its 50th Anniversary in January 2017. SEASONS STORE 1967 DIERBERGS FOUR Bob Dierberg, store manager, openede and the DierbergsChesterfield Four Seasons Shopping Center stor Olive Blvd. and Woodsmill became a chain. Located at Rd., 4 miles west of the original store. SEE NEXT PAGE FOR MORE DIERBERGS HISTORY Historic STORE FEATURES ITEMS SOLD The general merchant provided early rural settlers with almost 1880S every need other than those Our general store was always known for its large variety of items. satisfied on the farm: kerosene for cooking and light; flour, sugar, crackers, seasonings and other SMOKEHOUSE staples; molasses from large wooden The inspiration for Dierbergs’ Bob’s barrels; boots and shoes; cloth and BBQ harkens to a smokehouse ROOM, BOARD AND STABLE clothing; and hardware items were behind the store, beginning in the Bob’s grandmother helped provide among the wares of the pioneer 1870s. Dierbergs now has smokers room and board for traveling salesmen shopkeeper. The general store at 23 of its 24 metro-area stores, on the 2nd floor of the General Store. also provided butchering facilities and has one of the area’s largest BBQ Stables were in the rear for horses. and a place for political menus with 16 smoked meat and discussions (no longer offered). seafood items. POST OFFICE IN STORE The Creve Coeur Post Office operated inside Dierbergs General Store for 54 years until 1924. Mail arrived at the post office by stage coach, followed by train in 1888, and then bus service in 1916. TELEPHONE SWITCHBOARD 1944 VOLUNTEER INSIDE DIERBERGS FIRE DEPARTMENT The switchboard for Creve Coeur was In 1944, the Creve Coeur Volunteer located in a room behind Dierbergs GLASS OF BEER AND Fire Department was formed. This General Store. To make a call from 1933 Chevrolet Fire Truck was stored SANDWICH FOR 5¢ St. Louis to Creve Coeur, which During the 1861–1865 Civil War, in Dierbergs’ basement and William F. was considered long distance, it was Dierberg served as the first appointed whiskey sold for thirty-five cents a necessary to ring the operator. gallon in Creve Coeur. This later Fire Chief. To assemble the squad, the photo (circa 1908) shows Julius When Genevieve Faron, Bob Dierberg’s truck was driven onto the street with Dierberg, brother of the founder, mother, was growing up, her family sirens blasting full force. behind the bar on the left. The shared a multi-party telephone line ICE HOUSE customer hoisting a beer was a with Dierbergs’ store and received During the cold winters, blocks of ice drummer–the nickname for traveling many of its phone calls. If someone were cut from Creve Coeur Lake and salesmen “drumming up” business– called the Faron home, their number sold until the following winter (for who also took advantage of room, was 3 rings (2 short and 1 long). true ice boxes) from a non-refrigerated board and the stable in the rear of the The Dierbergs’ phone was three short ice house in the rear of the store. store. The beer he was drinking, plus a rings. In 1932, it would take one more sandwich, cost just 5¢ total. ring for Faron and William F. Dierberg This ICE SAW, used to share a phone line again, this time on Creve Coeur Lake, is as husband and wife. more than 150 years old. Generations of DIERBERGS PARENTS OF OUR FOUNDER Frederick (1840-1917) and Margaretha (1847-1923) Dierberg Fredrick and Margaretha had nine children, among them William, PARENTS OF Dierbergs’ founder. During the late 1800s, Frederick worked at Founders the General Store. F edrickr and Margaretha Dierberg How many What’s a 2ND GENERATION web orders did we get web? Vallie (1908-1982), today? William F. (1899-1973) and Fred (1907-1990) Dierberg The grocery business was assumed by Mr. Dierberg’s three sons– St William, Fred, and Vallie– in 1 1929 with the opening of a William and Amelia Dierberg 3500-square-foot store alongside the former General Store. nd om( Fr the left) Vallie, William 1ST GENERATION F. and Fred 2 William (1876-1945) and Amelia (1881-1966) Dierberg William Dierberg was born in Creve Coeur in 1876. In 1910, he began operating the General Store (14-Mile House), assuming ownership in 1914. He and Amelia, had six children, 3 boys and 3 girls. 3rd Always an active and industrious 1979 photo of Dierbergs Southroads store opening th citizen, William became president 4TH GENERATION 4 3RD GENERATION (From the left) of Creve Coeur Farmers Bank Sons and daughter of Bob & Sharon Earl Stroud (Son in law of Fred Dierberg), (currently First Bank) in 1912, Dierberg.

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