Just Bare Chicken •  Just Bare Whole Chicken In our meat dept. Ready to cook. • Just Bare Boneless Chicken Tenderloins 14 oz. pkg. Mix or • Just Bare Boneless Chicken Match Thighs 20 oz. pkg.

*You must purchase a minimum of three packages to qualify. Additional packages will also ring at sale price of just $5 each. Purchases of less than three will be rung at regular price as stated on the package. While supply lasts. Special cuts and special orders not included.

BEEF • Aqua Star Jumbo SAFOE O D Breaded Shrimp • All Natural USDA Choice • Cornbread Catfish Fillets 9 oz. pkg. Angus Beef for Stew • Coldwater Lobster Tail • NEW! Tastee Choice • 93% Lean Ground Beef Min. 3.5 oz. 16 oz. Keep Fresh pkg. Shrimp Meal • Orca Bay All Natural 24 oz. pkg. • 4 ct. Fresh Ground Chuck •Scampi Fillets 10 oz. pkg. Quarter Pound Patties •Fried Rice •Ahi Tuna •Keta Salmon •Lo Mein 16 oz. pkg. •Tilapia •Flounder •Alfredo

Dierbergs Signature Chicken DELI MEAT • Perdue Bone-in Split & CHEESE Chicken Breast Sliced at Our Deli Service Counter • Perdue Jumbo Pack Chicken Thighs or • Natural Juice Drumsticks Bob’s Smokehouse Cherrywood Smoked • Perdue Fresh Boneless Ham 16 oz. pkg. Skinless Chicken Breast • 98% Fat Free Oven Roasted Turkey Breast 16 oz. pkg. • Colby Jack Cheese 16 oz. pkg.

•Cape Cod $2.99 Potato Chips •Jay’s SAVE EVEN MORE O-KE-DOKE When you Buy 3! Snacks •Snyder’s Family Size Your Final Pretzels Cost = •Late July Cantina Dip Chips $ ea. 5–16 oz. pkgs. 1.99 Dierbergs Signature When you Buy 3! All Natural TURKEY • All Natural Perdue PORK Fresh Ground Turkey • Boneless Pork Loin Chops Breast 16 oz. pkg. • Boneless Country-Style Pork Ribs • Boneless Rib End Pork Loin Roast • Boneless Pork Tenderloin 3/$10 Turkey Hill Ice Cream SAUSAGE 48 oz. ctns. Mix and Match • Dierbergs Chicken or Bonus Items! Pork Sausage Links

Even More Choices! • Deli Take & Bake Pizza 14 in. All varieties. Country Fresh Milk • Deli Cheesy Garlic Breadsticks 18.75 oz. pkg. 1 gal. jug • Lucia’s Grill Master Pizza $ • The Dish Famous Pizza Skim • Nestlé Drumstick 2.28 $ Ice Cream Sundae Cones $ 10/ 10 8–12 ct. pkg. 1% 2.48 Chobani Greek Yogurt • Bakehouse Plain Cheesecake $ 4.2–5.3 oz. cups 20 oz. pkg. 2% 2.68 Prices good Tuesday, April 18, through Monday, April 24, 2017. Since 1854. One of st. Louis’ oldest continuous businesses

Wow! Anniversary Price $1.63 save $1.86 Limit 2 Nabisco Oreos 8.02–15.35 oz. pkg.

Wow! Anniversary Price Wow! Anniversary Price Wow! Anniversary Price Wow! Anniversary Price $1.63 $1.63 $1.63 $1.63 save $1.16-$1.76 save $1.26 save $3.36 save $1.56 Borden Fresh Express Imo’s Nature’s Own •Cheese Shreds Green & Crisp Rope Provel Honey Wheat •Chunks •Slices Salads Cheese Bread •Singles 9–12 oz. bag 8 oz. pkg. 20 oz. loaf 5–12 oz. pkg.

Wow! Anniversary Price Wow! Anniversary Price Wow! Anniversary Price Wow! Anniversary Price $1.63 $1.63 $1.63 $1.63 save $2.36 save $1.16 save 96¢ save $1.96 Thomas’ Ball Park Kellogg’s Jay ’s Cinnamon Sandwich Buns Pop•Tarts Krunchers! Bread 8 ct. pkg. 8 ct. box 8–8.5 oz. bag 16 oz. loaf Wow! Anniversary Price Bakehouse Sandwich Buns $ 8 ct. pkg. 1.63 save $1.36 Wow! Anniversary Price $1.63 save $2.36 Dierbergs Signature Feta Crumbles 4 oz. pkg. 163 How much years! longer for my Uber?

E volution of Dierbergs’ 1 First Store Historic roots

With roots dating to 1854, Dierbergs, one of the oldest continuous businesses in the St. Louis area, is celebrating its 163rd anniversary this month. Per St. Louis County Court House records, the business was purchased that year in a Sheriff’s Sale for $1,114.35.

It actually started as a general mercantile exchange in 1851, ten years before the start of the Civil War. During this period, land in Creve Coeur sold for as low as $14 per acre. Union troops were stationed along Olive Street Road (currently Olive Blvd.) to prevent the Confederate forces from moving supplies along the route.

At the time, many businesses along the road had a second name representing its distance from the Mississippi River. Ours was the 14-Mile House.

1929-1960 Store This store comprised 3,500 square feet plus a full basement. Cattle, hogs and chickens were slaughtered and butchered on site behind the store up to 1945. A feed building for farm animals and an ice house were also located behind the store through the 1940s.

In the late 1940s, Bob Dierberg was 2 in grade school and enjoyed summer employment at the store. Bob remembers pumping vinegar from a 55-gallon barrel into gallon jugs customers returned to the store.

1960-1980 Dierbergs’ 20-year old, 3,500-square-foot store was later replaced with this modern 12,000-square-foot “supermarket” at the Northwest corner of Craig and Olive. An 8,000-square-foot addition was added in 1964.

3

1980-Present Dierbergs’ fourth and present Creve Coeur location at the Northeast Corner of Craig and Olive, now called West Oak. 4

Four Seasons celebrated its 50th Anniversary in January 2017.

Seasons Store 1967 Dierbergs Four Bob Dierberg, store manager, openede and the DierbergsChesterfield Four Seasons Shopping Center stor Olive Blvd. and Woodsmill became a chain. Located at Rd., 4 miles west of the original store.

See next page for more Dierbergs History Historic Store features Items Sold The general merchant provided early rural settlers with almost 1880S every need other than those Our general store was always known for its large variety of items. satisfied on the farm: kerosene for cooking and light; flour, sugar, crackers, seasonings and other Smokehouse staples; molasses from large wooden The inspiration for Dierbergs’ Bob’s barrels; boots and shoes; cloth and BBQ harkens to a smokehouse Room, Board and Stable clothing; and hardware items were behind the store, beginning in the Bob’s grandmother helped provide among the wares of the pioneer 1870s. Dierbergs now has smokers room and board for traveling salesmen shopkeeper. The general store at 23 of its 24 metro-area stores, on the 2nd floor of the General Store. also provided butchering facilities and has one of the area’s largest BBQ Stables were in the rear for horses. and a place for political menus with 16 smoked meat and discussions (no longer offered). seafood items.

Post Office in Store The Creve Coeur Post Office operated inside Dierbergs General Store for 54 years until 1924. Mail arrived at the post office by stage coach, followed by train in 1888, and then bus service in 1916.

Telephone Switchboard 1944 Volunteer Inside Dierbergs Fire Department The switchboard for Creve Coeur was In 1944, the Creve Coeur Volunteer located in a room behind Dierbergs Glass of Beer and Fire Department was formed. This General Store. To make a call from 1933 Chevrolet Fire Truck was stored Sandwich for 5¢ St. Louis to Creve Coeur, which During the 1861–1865 Civil War, in Dierbergs’ basement and William F. was considered long distance, it was Dierberg served as the first appointed whiskey sold for thirty-five cents a necessary to ring the operator. gallon in Creve Coeur. This later Fire Chief. To assemble the squad, the photo (circa 1908) shows Julius When Genevieve Faron, Bob Dierberg’s truck was driven onto the street with Dierberg, brother of the founder, mother, was growing up, her family sirens blasting full force. behind the bar on the left. The shared a multi-party telephone line Ice House customer hoisting a beer was a with Dierbergs’ store and received During the cold winters, blocks of ice drummer–the nickname for traveling many of its phone calls. If someone were cut from Creve Coeur Lake and salesmen “drumming up” business– called the Faron home, their number sold until the following winter (for who also took advantage of room, was 3 rings (2 short and 1 long). true ice boxes) from a non-refrigerated board and the stable in the rear of the The Dierbergs’ phone was three short ice house in the rear of the store. store. The beer he was drinking, plus a rings. In 1932, it would take one more sandwich, cost just 5¢ total. ring for Faron and William F. Dierberg This Ice Saw, used to share a phone line again, this time on Creve Coeur Lake, is as husband and wife. more than 150 years old.

Generations of Dierbergs

Parents of Our Founder

Frederick (1840-1917) and Margaretha (1847-1923) Dierberg

Fredrick and Margaretha had nine children, among them William, Parents of Dierbergs’ founder. During the late 1800s, Frederick worked at Founders the General Store. F edrickr and Margaretha Dierberg How many What’s a 2ND GENERATION web orders did we get web? Vallie (1908-1982), today? William F. (1899-1973) and Fred (1907-1990) Dierberg

The grocery business was assumed by Mr. Dierberg’s three sons– St William, Fred, and Vallie– in 1 1929 with the opening of a William and Amelia Dierberg 3500-square-foot store alongside the former General Store. nd om( Fr the left) Vallie, William 1st GENERATION F. and Fred 2 William (1876-1945) and Amelia (1881-1966) Dierberg William Dierberg was born in Creve Coeur in 1876. In 1910, he began operating the General Store (14-Mile House), assuming ownership in 1914. He and Amelia, had six children, 3 boys and 3 girls. 3rd Always an active and industrious 1979 photo of Dierbergs Southroads store opening th citizen, William became president 4TH GENERATION 4 3RD GENERATION (From the left) of Creve Coeur Farmers Bank Sons and daughter of Bob & Sharon Earl Stroud (Son in law of Fred Dierberg), (currently First Bank) in 1912, Dierberg. (From the left) Roger Dierberg (Son of Fred Dierberg), Brian Dierberg, Sharon and Bob succeeded by his son William F. in Fred Dierberg (2nd Generation) and 1945 and his grandson James F., Dierberg, Greg Dierberg and Bob Dierberg (Son of Wm. F. Dierberg). Laura Dierberg Padousis. Bob’s brother, in 1966. DIERBERGS GROCERY

Dierbergs is now a 2/$4 participating retailer. Frito Lay Baked Snacks, Sun Chips or Rold Gold Pretzels 6.25–16 oz. bags, Excludes Party Size. 2/$6 Doritos 9.25–10 oz. bags

2/$6 2/$6 10/$10 10/$10 2/$4 Annie’s Newman’s Own Chef Boyardee Bumble Bee Peter Pan Salad Dressing Salad Dressing Pasta Chunk Light Tuna Peanut Butter 8 oz. btls. 16 oz. btls. 7.5–15 oz. pkgs. or Tuna Kits 13–16.3 oz. jars 2.5–5 oz. pkgs. Selected varieties. FREE $ PASTA $ 4/ 5 instantly at 10/ 10 Barilla Pasta checkout when Hunt’s 12–16 oz. boxes you buy any 4 Selected varieties. Pasta Sauce Hunt’s Tomatoes, 24 oz. cans $ Rotel Tomatoes 2/ 4 or Pasta Sauce in Hunt’s or Rotel Barilla Pasta Sauce this ad. Tomatoes 14.5–24 oz. jars (Max value $1) 10–15 oz. cans

$3.99 10/$10 10/$10 $4.99 2/$5 Sprout Smash Hunt’s Snack Pack Act II Smart Juice Juicy Juice Pouches Pudding or Gels Microwave Popcorn 33.8 oz. btl. 100% Juice 4 ct. pkg. 4 ct. pkgs. 3 ct. boxes •64 oz. btls. •8 ct. pkgs.

2/$4 2/$5 2/$6 $6.99 $9.99 Frontera Kellogg’s Cereal Post Cereal If You Care Stoneworks Skillet Sauce •10.2 oz. Smorz 11–29 oz. boxes Auto Dish Tabs Laundry Detergent 8 oz. pkgs. •11–11.4 oz. Krave 20 selected varieties. 40 ct. pkg. 50 ct. pkg. •13.6–15 oz. Frosted Flakes •12.2–12.6 oz. Froot Loops, Apple Jacks or Corn Pops $2.50 SAVE $2 MORE When you Buy 4! Your Final Cost = $5.99 $1.99 2/$6 4/$8 Clipper Regular Sara Lee Entenmann’s Whole Bean Coffee Honey Wheat Bread Little Bites or , Kool-Aid 12 oz. bag 20 oz. loaf Mini Donuts or Drink Mix 8.25–15 oz. pkgs. Makes 6–12 qt. pkgs. $3 SAVE $2 MORE When you Buy 4! Your Final Cost = $ $4.99 2/$6 2/$4 4/ 10 Cameron’s Coffee Thomas’ Bagels Little Debbie Crystal Light, Kool-Aid •10–12 oz. bag •12 ct. box 20 oz. pkgs. Mini Muffins 8.27 oz. pkgs. or Mio Water Enhancer 1.6–1.62 oz. pkgs. DIERBERGS BEVERAGE

2/$6.98 When You Buy 2 or $4.29 ea. •Pepsi •Diet Pepsi $ $ $ •Mtn Dew 5/ 5 2/ 4.98 3/ 5.97 •6 pk. 16.9 oz. btls. When You Buy 5 When You Buy 2 When You Buy 3 •8 pk. 7.5 oz. cans or $2.09 ea. or $4.29 ea. or $2.99 ea. •Pepsi •Diet Pepsi •Coke •Diet Coke •7-Up •Dr Pepper •Mtn Dew •Sprite •A&W •Sunkist 2 ltr. btls. 6 pk. 16.9 oz. btls. 6 pk. 7.5 oz. cans

¢ $ ¢ $ ¢ 60 4/ 5 77 When You Buy 5 7- Up 2/ 10 79 ¢ When You Buy 4 or 80 ea. $ Snapple Iced Tea Cascade Ice or 2.09 ea. 2 ltr. btl. Propel Enhanced or •Coke •Diet Coke 6 pk. 16 oz. btls. Sparkling Water Electrolyte Water 17.2 oz. btl. 2 ltr. btls. 710–750 ml. btl.

DIERBERGS FROZEN & DAIRY

$ 3/$5 2/$4 3/$5 3/ 5 Dean’s Orchard Pure Tropicana 50 Prairie Farms Orange Juice Lemonade or Dips or Sour Cream WestPac Vegetable Blends or 64 oz. jugs Pure Leaf Tea 16 oz. ctns. Flav-R-Pac Steam Vegetables 59 oz. btls. 11–16 oz. pkgs. Selected varieties.

2/$11 3/$7 3/$10 10/$5 2/$4 Lena’s Pizza North Star Novelties Jack’s Pizza Dannon Yogurt Bagel Bites 16.81–21.81 oz. pkgs. 6 ct. pkgs. Selected varieties. 14.5–17.7 oz. pkgs. 5.3 oz. cups – Excluding Greek 7 oz. pkgs.

2/$7 3/$4 10/$10 2/$5 $4.99 Devour or 1st National Bagels Blue Bonnet Tai Pei Entrées José Ole Taquitos Smart Made Entrées 5 ct. pkgs. Margarine Quarters 12–14.2 oz. pkgs. or Mini Tacos 8–12.5 oz. pkgs. 16 oz. pkgs. 20–22.5 oz. pkg. $1.99 $4.99 2/$6 2/$8 10/ $10 Dierbergs Florida’s Dunkin’ Donuts Turkey Hill Pictsweet 1% Natural or International All Natural Vegetables Chocolate Orange Delight Ice Cream or Sides Milk Juice Flavored 48 oz. ctns. 4.5–10 oz. pkgs. 64 oz. jug 89 oz. jug Selected Creamers varieties. 32 oz. pkgs.

tm

2/$6 2/$3 2/$4 $3.99 4/$5 Only 150 Calories Artesan Gluten Free Certified Organic Paleo Inspired Guaranteed Taste Per Pint 1907 Bobo’s Cave Man Arctic Zero Water Oat Bars Cascadian Nutrition Bar Frozen 33.8 oz. btls. 3 oz. bars Farms Cereal 1.4 oz. bars Dessert 10.8–16 oz. box Pint ctns. $5.99 2/$4 2/$6 $5.99 2/$3 100% Juice Gluten Free Gluten Free All Natural All Natural Cheribundi Cousin Enjoy Life Manitoba Santa Cruz Tart Cherry Willie’s Snack Bars Harvest Tropical Juice Juice Mauve 5 oz. pkgs. Hemp Hearts Blends 32 oz. btl. Popcorn 8 oz. bag 32 oz. btls. 4.5–6 oz. bags 3 selected varieties. 2/$5 2/$5 2/$6 $4.99 $8.99 Non GMO Organic Cold Pressed Gluten Free Gluten Free Simply 7’s Truroots Watermelon Little Andrea’s Chips Quinoa Water Northern Lemon Bars 3.5–4 oz. bags 8–14 oz. pkgs. 12 oz. btls. Bread or Biscuit Located in the 16–17 oz. pkg. Dough produce juice case. 18–20 oz. pkg. DIERBERGS PRODUCE Bland Farms, Glennville, GA. Family owned for over 40 years. 99¢lb. First of the Season Bland Farms Jumbo Sweet Vidalia Onions

$ 2/ 3 2/$5 2/$4 2lbs./$3 $3.99 Fresh Express Nature Sweet Large Washington Extra Fancy Organic Cherub Tomatoes Vine Ripened Gala Apples Driscoll’s Garden Salad 10.5 oz. trays Cantaloupes Strawberries 12 oz. bags 16 oz. tray

DIERBERGS BAKEHOUSE Administrative Professionals Day is April 26 $ #4517 7.99 Bright Day Jilly’s $10.99 Arrangement Mini Stuffed Tippin’s Cherry $29.99 Cupcakes French Silk Pie Plus delivery. 6 ct. pkg. 8 in. While supplies last. Not available out of town.

#1 Joy Arrangement $ $ $ $23.99 2/ 4 2.49 3.99 Plus delivery. Kenzie Signature Signature Not available out Mini Bundt Cakes Bagels Muffin Loaf Cakes of town. 3.25–3.75 oz. pkgs. 3 ct. pkg. 15–16 oz. pkg. •Chocolate Ganache •Caramel Pecan Chocolate •Boston Cream #37 •Vanilla Bean Raspberry Spring Flair Arrangement DIERBERGS BODY & HOME $26.99 Plus delivery. Not available out of town.

50%OFF $ $ REGULAR RETAIL Dierbergs.com 5.99 2/ 4 Sundown or Disney 314•692•2000 or at Bayer Genuine or YES TO Facial Masks •Vitamins •Supplements 1•800•844•6007 Low Dose Aspirin .67 oz. pkgs. 4 selected varieties. 10–300 ct. pkg. 100–120 ct. pkg.

$6.99 $5.99 $3.99 $19.99 Aleve Tablets Jergens Q-tips Muscle Milk or Caplets Lotion Cotton Powders 50 ct. pkg. 21–26.5 oz. pkg. 1.93 lb. pkg. 3 selected varieties. Swabs •Vanilla •Chocolate 500 ct. pkg.

DIERBERGS FRESH SEAFOOD Fresh USA Jumbo Catfish Fillets.... $7.99lb. NEW!

Gorton’s $3.99ea. Grilled Seafood ...... $ Chef’s Creations 6.3 oz. pkg. All varieties. 5 Marinated All Natural Mediterranean Large EZ Peel 26/30ct. Herb Feta Raw Shrimp...... $ lb. Seafood Burgers 8.99 Fresh made Salmon or Tilapia seafood burgers. $ $5.50ea. 15.99lb. All Natural Icelandic Fresh Ultra Jumbo $ Faroe Island Cooked Cocktail Haddock Loins 14.99lb. Salmon Shrimp 16/20 ct. 6 oz. portion All varieties available only at select stores. Please call your store for availability. Budweiser, Bud Light, Bud Select $ Just $1 or Select 55...... 13.99 $ per bottle •20 pk. 12 oz. btls. •18 pk. 12 oz. cans 12 or can $ $ This price good only in Missouri. Michelob Ultra, 13.19 9.59 Bud Light Lime, Canadian Mist Three Olives Bud Black Crown or 1.75 ltr. btl. This price Vodka Miller Lite Bud Light Platinum good only in Missouri. $ 12 pk. 12 oz. btls. or cans 750 ml. btl. This price or Coors Light...... 16.99 good only in Missouri. 30 pk. 12 oz. cans This price good only in Missouri. 19 Crimes Red Blend or Cabernet...... $6.77 Sierra Nevada, Sam Adams, 750 ml. btl. This price good only in Missouri. Angry Orchard, New Belgium, All discounts included in this price. Leinenkugel’s, Schlafly, The Dreaming Tree Pinot Noir, Sauvignon Shock Top or $ Blanc, Crush Red Blend or Goose Island...... 7.49 Cabernet ...... $ 6 pk. 12 oz. btls. 9.77 750 ml. btl. This price good only in Missouri. All discounts included in this price.

DIERBERGS BUTCHER SHOP Sale!

All Meat or All Turkey $ Wieners ...... 2 $ 16 oz. pkg. All meat varieties. 5.99 Perdue Premium Breaded Man Cave Meats Chicken Strips, Chucks or Fully Loaded Sausage Family Size Package Popcorn Chicken Links, Burgers or Deli Fresh 26 oz. pkg. Breakfast Sausage $ 10.66–14 oz. pkgs. Sliced Lunchmeat ...... 4.99 15–16 oz. pkg. $ Fun Pack Lunchables ...... 2/ 5 8–10.7 oz. pkgs. All varieties. All Meat or Turkey Sliced Bologna or $ $ $ Cotto Salami...... 10/ 10 2/ 7 4.49 12 oz. pkgs. All meat varieties. All Natural Johnsonville Bratwurst Antibiotic Free or Italian Sausage Links Perdue Fresh Turkey Patties 16–19 oz. pkg. All varieties. 16 oz. pkgs.

DIERBERGS KITCHEN & DELI $6.99ea. Bacon and Cheddar Smoked Meatloaf Slow smoked, moist and tender meatloaf. Made with real Applewood smoked bacon and rich cheddar cheese. Served with our Signature Mango Chipotle BBQ Sauce. $5.99 No Antibiotics Ever! Originals Chicken $16.99ea. Sausages Bob’s Baby Back 10 oz. pkg. Available in three unique Ribs Whole Slab flavors: Apple, Italian or Sriracha.

$7.99 Hot Case Special 11a.m.-7p.m. Dierbergs Famous SAVE $ $ $ Chicken Crispy Seav 1 5.99lb. 2.99 $2 Fried or Oven Fried Fresh N Fit Meals Southwest Tribe Hummus Baked* 8 pc. Bucket •Italian Chicken Sausage Corn, Black Bean 10 oz. pkg. All varieties. •Spinach Garlic Chicken Sausage & Edamame Salad *Up to 28% Less Fat. 11.3 oz. pkg. Equal Parts Discount taken at register.

•Premium Cuts •No Binders Dlie •No Fillers •No Gluten •No MSG favorites 99% Fat Free NO ANTIBIOTICS Cracked Peppercorn EVER! SAVE All Natural $3 Turkey Breast 99% Fat Free 98% Fat Free $9.49lb. Originals Natural Juice 99% Fat Free Applewood USDA Choice, 95% Fat Free Jennie-O Smoked or Honey Ham Angus Hickory Smoked Oven Roasted Roast Beef Turkey Breast Turkey Breast $ $ 6.99lb. $10.99lb. 6.49lb. $9.99lb.

Double Coupons Every Day! We reserve the Ad good Tues., April 18 – Mon., April 24, Limit 3 identical coupons and 15 total coupons right to limit. 2017. Good only in St. Louis Metro area. doubled. Value 40¢ or less. Details in stores.