Writing Portfolio Chrizelle Anne Diaz So

I. Internship

DLSU students organize Haribon’s First Membership Orientation By Chrizelle Anne So

Published in The Manila Times on March 30, 2017. Link: http://www.manilatimes.net/dlsu-students-organize-haribons-1st-membership-orientation/319954/ ​ ​

Environmental membership organization Haribon Foundation recently held its first gathering of members this year in its headquarters in Quezon City. The said event was co-organized by a group of volunteers from the De La Salle University (DLSU) under their Department of Communication.

The event aimed to introduce Haribon and its conservation work to new and potential members, and to discuss the various ways on how they can get involved in achieving its goals.

“As a Haribon member, you are our biodiversity champions. Your support in different capacities will help amplify our advocacies in caring for the environment and its biodiversity,” said Arlie Endonila, Haribon’s resource and development manager during the orientation.

To contribute to the organization’s goals, members of Haribon choose a specific committee where they think their skills and passion fit best. Committees include membership (i.e. recruitment of potential supporters and organizing of member events), resource development (i.e. fundraising), communications (i.e. awareness-raising, photography, videography, layouting) training and education (i.e. facilitating or documenting of training activities), advocacy (i.e. positioning of Haribon’s causes in various campaigns), site action (i.e. support in site-based interventions) and conservation science (i.e. collecting data on sites, habitats and species).

At the end of the orientation, a number of non-member attendees proceeded to apply for membership whereas existing members reported that they learned more about the organization and gained a new perspective regarding their roles as members. Member Kevin Laranang told Haribon, “I am glad to know that there is an organization like Haribon that advocates for biodiversity conservation in the country. I hope they carry on the good work.”

The membership orientation was organized by graduating students taking up Bachelor of Arts in Organizational Communication. When asked about their volunteer experience, student organizer Kriselle Valenzuela remarked, “It feels great knowing that I get to help a cause that I passionately believe in.”

Apart from organizing the activity, the volunteers also helped produce the materials including membership primers and also helped facilitate the marketing and promotions for the event. “Volunteering for an environmental conservation group was definitely a great experience especially that we get to contribute in achieving Haribon’s goals,” shared Zaira Tan from DLSU.

“We are grateful to our volunteers from the De La Salle University who worked hard since day one to help put up this successful orientation. Thank you for choosing Haribon,” Endonila addressed the volunteer organizers.

Haribon Foundation is a membership environmental organization committed to nature conservation through community empowerment and scientific excellence. For 44 years, its work, made possible by its supporters, has sought to transform mindsets and practices contributing to the long-term viability of the country’s biodiversity.

Haribon is set to roll out its environmental activities in the summer including tree treks, outdoor playschool, Haribon Meets U and Haribon Travel. To know more, visit their website at www.haribon.org.ph. ​

Chrizelle Anne So is a Communications intern at Haribon Foundation and among the volunteer organizers of the recently held Haribon Membership Orientation.

Act. Make an Impact. Protect, Conserve and Save Biodiversity. Be a Haribon member today. Register: bit.ly/joinHF and e-mail to [email protected]. SIGN UP NOW!

II. Viva Records Corporation

Regine Velasquez-Alcasid: Walking out on Ogie’s New Song

OCTOBER 30, 2017 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

On one of the more poignant moments on the 2nd night of Regine Velasquez-Alcasid’s “R3.0” ​ ​ concert, Asia’s one and only Songbird sang a heart-rending song which captured the hearts of the audience.

Many shed tears with RVA when she sang “First Man In My Life”, a song written specifically about her father by her husband Ogie Alcasid.

Prior to delivering her piece, the songbird shared how she was overwhelmed with emotion the first time she heard the song, which caused her to walk out on Ogie and out of the room.

She simply could not take the pain elicited by the lyrics that went:

“Oh Papa keep watching me from heaven.

Oh Papa keep holding me and loving me.

Oh Papa please hear me sing from heaven.

You’re clapping so loud and always so proud

My first man in my life.”

Over the course of the song, RVA almost had to stop as tears made it difficult to sing. At the same time, the whole of the arena who was watching was moved by the words and the emotion in Ms.

Regine’s voice as she sang about her enduring love for her father.

Regine’s father, Mang Gerry was, at the onset, the one who molded his daughter’s raw talent and trained her to become one of the greatest female singers in OPM. In her formative years, RVA’s father taught the singer everything she knew about music and accompanied her to every single show and competition when she was only starting out.

Regine’s “R3.0” show is the first major concert by RVA without her father watching and cheering for her amongst the audience — making the event all the more emotional for the singer as she sang the newly recorded song in front of a large audience for the first time.

Regine Velasquez – Alcasid: “I’m Thinking Maybe I Lost It”

JANUARY 11, 2018 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

Thirty years. Asia’s Songbird Regine Velasquez – Alcasid has graced the music industry with her impeccable and unmatched talent for thirty years. She is considered as an OPM icon, and her loyal fans and supporters are all part of a renowned history.

Despite her age, Ms. Regine still wows us all with her voice. But she admits to feeling a tinge of insecurity. Renowned Asia’s Songbird came to a point in her career where she experienced changes in her voice. It was hard for her to sing like she did before. Since then, she wasn’t as confident as she was in her younger years. She thought, “Maybe I lost it”.

In the celebration of her 30th year, in the R3.0 concert, she shared: ​ ​

“It’s been a struggle for me because inside, I’m thinking maybe I lost it. I have been so scared of this concert because I don’t know from where I would grab my confidence. But I realized, maybe that’s the whole point of everything. I’m trying to find my self-confidence but maybe I’m not supposed to.

I’m not supposed to find my confidence because all I have to do is have faith.”

And that she did. Faith was all it took for her to come back and show us why she was dubbed as

Asia’s Songbird. In R3.0 The Concert, Ms. Regine Velasquez – Alcasid gave us her all. She showcased her voice — a voice recognized throughout the continent.

And even Ms. Regine herself was shocked. She didn’t think she still had it. After a series of delivering strong vocals, she said: “I have no idea where my voice is coming from.” And after a slight pause, continued with “Actually, I do know. I am not the one singing. He is. I want to thank my savior

Jesus Christ because he gave me this voice.”

The R3.0 concert was a time to remember and celebrate the Songbird’s iconic career. And even after 30 years, she continued to surprise everyone with her amazing talent.

“Hanggat may makikinig, kakanta ako.”

Those were Ms. Regine Velasquez – Alcasid’s closing words. She will never stop singing unless people stop listening. It’s evident that even in another 10, 20, or 30 years, people will never stop listening to the Songbird.

Listen to Ms. Regine Velasquez- Alcasid’s 3-disc commemorative album here:

Apple Music: http://apple.co/2zQyFGT ​ Spotify: http://spoti.fi/2yJjF0a ​

Regine Velasquez- Alcasid Sings a Duet with Her Father in R3.0

JANUARY 11, 2018 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

Ms. Regine Velasquez- Alcasid’s father, or as we have come to know as Mang Gerry, made an appearance in the Songbird’s concert celebrating 30 years of her career!

As many know, Mang Gerry molded and trained her to become one of the most iconic OPM singers.

He was always present in her competitions and concerts, supporting his daughter throughout her career.

We can understand Ms. Regine Velasquez- Alcasid’s devastation when her father passed in 2014.

R3.0 was to be her first major concert without the presence of her father.

But Asia’s Songbird did not let that happen.

On the first night of the R3.0 concert, Ms. Regine Velasquez- Alcasid sang “You’ll Never Know” with

Mang Gerry, a song they often sing together on live shows.

She began singing the first few lines, surprising the concert attendees when Mang Gerry’s voice was heard in the second verse. A video of her and her father singing the same song from a few years back played on the stage’s LCD screen.

Asia’s Songbird shed tears as the song went on, but she wasn’t the only one who got emotional.

Everyone in the arena was touched by the heart-rending moment. Some, like Ms. Regine, were brought to tears.

The same moment occurred on the second night. But this time, she was joined by her mother, who also sang key lines in the song.

After performing “You’ll Never Know”, Ms. Regine went on to her proceeding pieces. Another song she sang was “First Man In My Life”, a tribute to her father, composed by her husband Ogie Alcasid.

Read more about it here: http://vivavicor.com/regine-velasquez-alcasid-walking-out-on-ogies-new-song/

Listen to “First Man In My Life” on Spotify, iTunes, Apple Music, and all other digital music platforms.

Watch the official lyric video here: https://youtu.be/Ficow6CSVrg ​

A Different Side of Donnalyn Bartolome

NOVEMBER 22, 2017 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

The sweet and charming voice behind the hit song ‘Kakaibabe’ is back! And she has a new song and some good tidings to boot. In an interview with Viva Records, Donnalyn Bartolome talks about her new song “Itatama Pa Ba O Tama Na?” and drops hints about a major release soon.

In her usual peppy self, Donnalyn said, “finally, after more than a year since the ‘Happy Break Up’ album, comes this single.” The petite YouTube celebrity was putting the finishing touches on her new song just a few minutes prior. She was relaxed but obviously glad to be talking about something more current. “Single muna, because I’m still working on the other songs. So after this, maybe 1 or 2 months until the release of the album. This song is a teaser for the next album”, shared Donnalyn.

The young YouTube sensation is excited about her third set, since she considers it as a chance to reveal more of who Donnalyn Bartolome really is. Adding that she’s taking a fresh approach to songwriting, and that the song “Itatama Pa Ba, O Tama Na?” – a melodic, midtempo ballad about a relationship crossroad, is a precursor to showing a side of her that fans have not yet seen.

“I could say na it’s different from all my other songs. Kasi all my other songs are happy, like super happy and energetic, which is me. Pero I’m kind of trying something new. Medyo mellow naman.”

She is referring of course to the petite “Kakaibabe” that’s uber bubbly. Now, Donnalyn wants to show a bit more contrast. A little more introspection and mellowness. “Gusto ko ipakita sa kanila that I also feel the things that they feel — iyong sad, iyong brokenhearted. Feeling ko mas makakarelate pa iyong mga tao sa akin.”

And her new track is just that. “Itatama Pa Ba O Tama Na?”, despite its catchy choruses, is a melancholy track that portrays the thoughts of someone torn between saving a love and letting it all go — something a lot of us have been through at least once in our lives. The theme showcases how

Donnalyn has matured and improved in coming up with song concepts. Still, there’s an undeniable catchiness to the tune. Making seeing and hearing from the ‘new Donnalyn’ all the more exciting.

But for now, there’s “Itatama Pa Ba O Tama Na?” – whose music video made its music channel debut recently. As expected, the video does not fall short of expectations set by the track. It’s certainly not Donnalyn’s usual uplift and sass that we see. But somewhat still empowering albeit more emotional. But that’s just the way she wants it. Check out the heart-rending and tear-jerking performance of the social media sweetheart, alongside Japs Mendoza of The Juans who appears in the video opposite Donnalyn.

For more of “Itatama Pa Ba, O Tama Na,” head over to the Viva Records YouTube Channel to watch the official music video: https://youtu.be/jN8Eo2ZfVI8 and the official lyric video: ​ ​ https://youtu.be/OqtBavnbqMY

You can also stream the song over at Spotify, Apple Music and digital music stores.

Spotify link: http://spoti.fi/2hXnCrs ​ iTunes link: http://apple.co/2w2VxVH ​

Regine Velasquez- Alcasid Celebrates the 30th Anniversary of Her Career with R3.0

OCTOBER 6, 2017 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

A lot is in store for the many fans of the ever-radiant Ms. Regine Velasquez- Alcasid! In a press conference held on October 5, 2017, at the B Hotel in Quezon City, a recollection of RVA’s feats took place — Here, with the entertainment press on hand, Regine recalled a couple of the most memorable concerts and movies she has starred in. It was a delight listening to the anecdotes, but

Regine did point out that all of it became possible because of her being a singer first.

That is why our very own Asia’s Songbird is making music that main thrust of celebratory activities to commemorate her iconic 30 years in entertainment.

Beginning with the “R3.0” concert. A two-night music extravaganza of the singer’s biggest hits.

Besides the songs, and the guest artists, which include Sarah Geronimo, Angeline Quinto, and Jed

Madela among others. RVA also revealed that the repertoire on each night will be significantly different.

Then there’s the “R3.0” the album. A massive 3-disc CD that includes 30 songs. Comprising her greatest hits, re-imagined pop hits and new original recordings, the new set is divided into the following themed discs namely “Renditions,” “Rise,” and “Reflections.”

“Renditions” will house ten choice RVA covers. These tracks are the songbird’s past and current favorites as re-imagined by the multi-platinum singer. One of the tracks in ‘Renditions’ is the classic

Up Dharma Down original ‘Tadhana’.

Rise, on the other hand, is a collection of ten new songs, all original as hand-picked by Regine

Velasquez- Alcasid. The first single, released in September, is ‘Hugot’, a heart-rending ballad. The soulful track is but a preview of the 9 other classic hits the singer offers in ‘Rise’.

Last but not the least is Reflections. For 30 years, we have been graced with hit singles from RVA.

In this album, the singer gives us an avenue to reminisce and recall the past decades with re-recordings of her best hits like ‘You Are My Song,” “Dadalhin,” and more!

The 3-disc commemorative album will be available on October 21, coinciding with the first day of her

2-Night concert (October 21 and 22) in the Mall of Asia Area. The physical 3-CD album will be exclusively sold at the venue.

Save the date! And witness the ever-radiant star shine once again in R3.0

Sofia Romualdez Launches New Single “Thinkin’ Of U”

APRIL 13, 2018

Growing up with musically inclined roots, 18-year-old Sofia Gonzalez Romualdez follows the footsteps of her family as she enters the music industry. Fame is inherent as far as young Sofia’s family is concerned. It would tend to follow if your family name is Gonzalez-Romualdez. But showbiz and political pedigree aside, it is time for Sofia to step into the spotlight.

She has been a Viva Records recording artist for over 2 years, quietly building a music career and debuting with her single “Pikit Mata.” The song figured prominently in the movie “FanGirl FanBoy”

(which starred Julian Trono and Ella Cruz).

And now, long after her debut, she comes back with a new sound in “Thinkin’ Of U.”

Passionate about music since she was little, Sofia has ventured out the music industry at a young age. “[Music] was always in me, there was never really a time where it wasn’t my passion. I never really saw myself doing anything else besides music growing up.”

And Sofia has always been into writing. While she had not had the chance to write her own debut, with “Thinkin’ Of U,” she’s not letting the chance go past. Seeming to mature as a songwriter in a short span of time she’s been with working with Viva, she has now crafted a very stylish, very modern R&B tinged pop piece. She has likewise been more comfortable in the recording studio and it shows in the new single, or rather, one can hear it her vocal performance on tape.

Young as she is, she has quite a list of achievements to boot in terms of music. With passion as her stronghold, she aims to be a unique artist in the market. Sofia is all about being herself, saying, “I don’t really write to sell, it defeats the purpose of being an artist. Being yourself is key, it’s better to sound weird than to sound like every other “artist” in the market. We shouldn’t be afraid to express ourselves, that’s the point of being an artist after all.”

This young singer has a lot in store, aiming to release single after single as she goes on a journey of more years in the industry. A gem among other “artists” in the field of Pinoy pop, Sofia is unique in a way that she does what she wants and records the music that she loves. She’s definitely a new breed that her generation would want to listen to. And this is just the start.

Hear more from Sofia here:

Pikit Mata

Spotify: http://spoti.fi/2m6yPCF ​ Apple Music: http://apple.co/2uE8DIW ​ Music Video: http://bit.ly/2oIcw7w ​

Thinkin’ Of U

Spotify: https://spoti.fi/2Hd7xZS ​ Apple Music: https://apple.co/2GMpZcy ​

Award-winning International Producer Adam H. Hurstfield Produces Nicole Omillo ft. J. Young Track

FEBRUARY 23, 2018 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

Award-winning multi-platinum producer and international hitmaker, Adam Hurstfield, introduced to

Viva Entertainment’s Boss Vic Del Rosario one of XOXO Entertainment’s biggest artists, J. Young in a press conference today. Viva’s music company, Viva Records, will be the official distributor of J.

Young’s 12-track album “3SIXTY,” slated for release on April 30, 2018.

Adam Hurstfield, CEO of XOXO Entertainment, is a renowned personality in the Canadian entertainment industry, producing hit singles for international artists such as Ne-Yo, Faber Drive,

Ashley Tisdale, DJ Khaled, Usher, Snoop Dogg, Ludacris, etc. This is not his first time working with

Viva Records, as he co-produced Sarah Geronimo’s “Perfectly Imperfect” album back in 2014 and

“10,” a single by James Reid ft. Elise Estrada.

J. Young’s latest has him collaborating with young Viva recording artist Nicole Omillo, where he features in her upcoming single “Die For You,” written and produced by Adam Hurstfield.

Mr. Adam and J. Young both describe Nicole Omillo as a phenomenal artist who is sure to make it big in this world. When asked about the process of creating the track, Adam had nothing but words of praise for Nicole who he says was a joy and pleasure to work with.

Collaborating with a big artist and internationally renowned producer is a greater feat for Nicole

Omillo’s career, which gained traction after her contributions in the official soundtrack of Viva Films movie “Mr. And Mrs. Cruz.”

Marion Aunor Looks To Accomplish Bigger Things With Viva

FEBRUARY 13, 2018 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

Marion Aunor recently signed up with Viva, holding a press conference today, February 13, 2018.

This new feat is an exciting move that promises more hits and exciting projects in the future.

Marion is a recording artist, a songwriter and a producer. She had her start in Himig Handog back in

2013 and since then, has gained a collection of feats in the music industry. This includes award-winning albums and singles, writing songs for other OPM artists, performing alongside foreign and local acts, and several performances abroad. Her undeniable music talents have bagged her 2

Awit Awards, 12 Awit Award nominations, and multiple, notable nods from the entertainment industry.

Marion describes the early years of her career as an exploration of music genres, and of trying to find her own sound. “At first, I was doing a soulful, relaxing, sound,” she shared, “but when I came up with my second album, I went for a sexier and edgier sound, and then recently, I tried EDM. But now, I’m going back to my roots and focus on [pop-ballads].”

She believes that her decision to sign with Viva Entertainment’s Boss Vic Del Rosario is the right move, noting that Viva can bring her closer to achieving her dreams. “Viva can point me to the right direction. Here, I can be myself and improve my craft.”

She also added, “what I plan with Viva, with Boss Vic’s advise, is to focus more on Tagalog songs, different from the international sound I got used to. I actually already tried writing one, entitled “Ikaw

Parin Ang Pipiliin Ko.” I felt challenged, but I told myself I could do it. I was so nervous when I turned it in, thinking my Tagalog lyrics weren’t good enough. but it turns out, everyone really liked it.”

2018 is going to be a big year for Marion. Some exciting things to look forward to from this talented artist is a soon-to-come EP with more Tagalog songs and even a possible movie. Looking ahead,

Marion says, “I don’t really know what’s in store for me yet, but I’m just very excited for all the opportunities about to come my way.”

A Change Of Pace For Yassi in “Sandaang Habambuhay”

FEBRUARY 6, 2018 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

Those who followed Yassi Pressman’s progress in showbiz would know that when it comes to performing, the talented multi-hyphenate is a sassy and energetic dancer. Case in point, her previous solo singles “Hush” (that featured Nadine Lustre), “Lala” and the Awit Award-winning dance track “Dumadagundong.”

But for her new single “Sandaang Habambuhay,” the actress, known up and down the archipelago for her role in “Probinsiyano,” is slowing the pace down a bit. Veering away from her usual uptempo numbers, Yassi lets her mellower side to the fore with a catchy, lyrical ballad written by singer-songsmith Nica Del Rosario.

The song, a possible precursor to Yassi’s much-awaited new album, is making its presence felt two ways. One is via its music video, which made its debut today at the Myx music channel’s ‘Myx Premiere’ segment. The second is via the song’s inclusion on the upcoming Yassi Pressman-Sam

Milby feature flick “Pambansang Third Wheel.”

Make sure to catch Yassi Pressman either on the music video or at the movie tills this February

2018.

Listen to “Sandaang Habambuhay” on:

Spotify: http://spoti.fi/2gP7tUL ​

Apple Music: http://apple.co/2vKaCrG ​

“Ang Pambansang Third Wheel”, SOON in cinemas nationwide.

A ‘Jem’ That’s yet to Shine

OCTOBER 3, 2017 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

Jem Cubil only started becoming recognized after his stint in ‘The Voice of the Philippines Season

2’, his second time to join a singing competition after ‘Pilipinas Got Talent’, where he emerged as a grand finalist. He already exhibited a great knack for singing in the blind auditions, which earned him two chair turns from coaches Apl.de.ap and Lea Salonga. Evidently, he grew as a singer with Team

Lea and eventually signed with Viva Records.

It wasn’t until over a year when Jem finally recorded his first song. In an interview with Viva Records, the balladeer expressed his excitement for the new single, saying he never thought he would get to this point in his career.

‘Tanging Ikaw’, written by Jellica Marie Mateo and Emmanuel Bernardino, is the perfect song for

Jem’s debut.

“I can relate to the song, so I hope I did justice to it”, he shared.

Upon initially hearing the track, what Jem immediately noticed was its melody. It wasn’t until they started recording that he finally understood and internalized the lyrics and its meaning.

Jem views the song as a dedication of love, a guy manifesting his feelings for a girl through telling her “wala talagang iba. Tanging siya lang, siya lang ang mamahalin”. ​ ​

Understanding what the song meant helped him know how to sing and interpret it.

Because of the track’s familiar melody, Jem strived to make it his own.

“I tried to make it, as much as possible, mine and to sound like me.”

The artist aims to offer a new flavor of OPM, hoping to be a ‘Jem Cubil’ in the industry — a new, unique, original taste, veering away from the common ‘pop’ artist.

Because of his desire to march to a different tune and produce unique singles, Jem has entered into the habit of songwriting, which he considers to be a high point in his career.

He began writing between his two feats — ‘The Voice’ and his first single.

“Kaya ko palang gumawa ng kanta. Because before I only do cover songs, which was convenient ​ ​ since I’m actually just singing other people’s songs. But when I got to a point wherein I was by myself, sinabi ko sa sarili ko, ‘Sige I’ll try to write a song’. It went well, and then I kept writing and ​ ​ writing and writing.”

Surprisingly, songwriting became the avenue for Jem to discover more about himself and his kind of music. He is optimistic about an opportunity to release a self-composed single, and hopefully, his very own album.

The 23-year-old singer realizes there is still so much time to achieve his much yearned for title of a

‘singer-songwriter’ who offers new flavors of OPM to the industry. This assures that we will be seeing a whole lot more of Jem, a precious stone with outstanding talent waiting for his time to shine.

‘Tanging Ikaw’ was released in September, under Viva Records, and can be streamed on Spotify and all digital music stores. The official music video is now available on the Viva Records YouTube

Channel.

Watch it here: http://bit.ly/2xY3BY7 ​

Singer of Viral Track “Cebuana” Signs a Contract with Viva

JANUARY 29, 2018 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

If you are an avid Internet user, you’ve probably heard of that catchy electro-dance track “Cebuana”, which has gone viral over the past few months.

If you’ve been infected with the track’s contagious beats, you might have wondered what the song is about. The singer says that the English-Cebuana song’s meaning is up to you, as the listener and interpreter. You give your own meaning to it.

The voice behind “Cebuana” is Karencitta a.k.a Karidad, a 22-year-old Filipina singer with Cebuana roots. Currently, she is based in Los Angeles, California.

Since the age of 4, Karencitta, or Karen Ann Cabrera, has grown fond of music, taking voice lessons as a hobby. She ventured out the showbiz industry for a while, winning GMA Eat Bulaga’s Little Miss

Philippines and was crowned grand finalist and Little Miss Friendship 2000.

It wasn’t until several years later when she released an independent single entitled “Fckroun”. Her latest release, “Cebuana”, followed shortly after. Little did she know that “Cebuana” would spearhead her career. She did not expect the track to go viral. To her surprise, it garnered 1 million views on YouTube in only a span of 24 hours. And ever since its release on November 2, 2017, it has held the #1 spot on Spotify’s Most Viral Music and on music channel MYX’s daily countdown and has over 3 million views on YouTube to date.

Today, January 29, 2018, following a press conference, Karencitta officially signed a management contract with Viva Entertainment’s Boss Vic Del Rosario.

When asked why she chose Viva, she answered, “the million dollar question is ‘Why not?’, noting that Viva showed interest in her even before Cebuana became a big hit. “When I was nobody, Viva already wanted me”.

This is just the beginning of Karencitta’s journey in the industry. with her aiming for big things in the global scale, we are bound to see and hear more from her.

Once she returns to LA, she’ll begin working on an EP and an album. But while she’s here,

Karencitta will be joining James Reid and Nadine Lustre in their “Revolution” concert on February 9.

2018 will also see her start filming her first big project with Viva, a movie entitled “Indak”, with Yassi

Pressman and Ella Cruz.

Acapellago: 5 Voices, 1 Sound

OCTOBER 27, 2017 • NO COMMENTS •NEWS ​ ​ ​ ​ ​ ​ ​

For 5 years, award-winning Philippine a cappella group “Acapellago” has been in the business of spreading the appreciation of a cappella music in the Philippine archipelago (hence the name

“Acapellago”). It was not until recently that they finally released their debut album “Peroplano”, named after their first single.

On October 26, 2017 at The Music Hall @ Metrowalk, the Acapellago album launch took place. The

5 members — Michelle Pascual (soprano), Almond Bolante (counter-tenor), Joshua Cadeliña

(tenor), Ronnel Allen Laderas (bass), and Ricky Gavin Laderas (beatbox), all graced the stage with their greatest a cappella tunes, including their original tracks “Peroplano” and “Stars Are Aligned”.

It was indeed a much-awaited event, considering that this album is the first after 5 years in the industry. Finally, the Acapellago plane has finished boarding and has taken off, headed for their destination — that is achieving their goal to spread contemporary a cappella music in the country.

The tracks in the “Peroplano” album are now available on all digital music stores!

Watch exclusive videos from Acapellago on the Viva Records YouTube Channel! http://bit.ly/vivarecordsYT

III. BusinessWorld Publishing Corporation

Corporate News (BusinessWorld Publishing Corporation)

Novuhair maker eyes $1-million sales in US

Posted on August 02, 2017

NUTRAMEDICA, Inc. expects to generate $1 million in sales from its Philippine-made anti-hair loss products in the United States this year.

In a press briefing in Makati City on Tuesday, Nutramedica President and Chairman Sheila Mae M. Velilla said the company is initially targeting the Filipino community in the United States for its Novuhair herbal shampoo, conditioner, and scalp lotion, which were introduced in California in January.

“We officially launched Novuhair [in the US] last January 2017, and so far we’ve had very good acceptance,” she said.

Nutramedica expects US sales for the year to hit $1.05 million or P53.2 million. Within the next three years, the company is targeting to generate $7.7 million or P390 million in annual sales.

Nutramedica had tapped Asian Commodities Company (ACC) as its exclusive US distributor for Novuhair products.

However, Nutramedica will still handle product marketing in the US, setting aside $500,000 (around P25.3 million) for these efforts.

“We want to start with the Filipino communities first, because that’s the sure market. With the Filipino communities, we are sure to generate sales right away. We’re just playing it safe. Businesswise, I think this is the safer move,” Ms. Velilla said, noting there are over 1.1 million Filipinos living in metropolitan areas in the California such as Los Angeles and San Francisco.

Novuhair products are currently available in Asian or Filipino stores such as Seafood City, Island Pacific and Arko Foods International.

Nutramedica said the company hopes to enter the mainstream US market in the next two to three years. The company is looking for distributors as it hopes to expand into the US East Coast, Canada and the Middle East.

Ms. Velilla said there are no current plans to enter Asian markets, saying strong demand is seen in the United States and the Middle East,

Novuhair products, which are made of 19 natural ingredients such as ginger, ginseng, pennywort and Vitamin B5, are Halal and Philippine Food and Drug Administration (FDA) certified. -- Chrizelle Anne D. So

http://www.bworldonline.com/content.php?section=Corporate&title=novuhair-maker-eye s-1-million-sales-in-us&id=149161

Corporate News (BusinessWorld Publishing Corporation)

H&M to open 3 more stores in Metro nd Manila in 2 ​ half ​ Posted on August 04, 2017

H&M PHILIPPINES is planning to open three more stores in Metro Manila in the second half of the year, as the Swedish fast fashion giant continues to expand its footprint in the country.

H&M Philippines is planning to open an online shop later this year.

In a statement, H&M Philippines said it is opening its first branch at the SM Mall of Asia on Friday (Aug. 4). Two stores at Greenbelt 4 in Makati City, and Robinsons Galleria in Ortigas, will also be opened before the end of the year.

The three new openings add to the company’s 26 stores nationwide, to bring its year-end total to 29 stores.

“As of May 2017, we have over 700 colleagues working in the stores, distribution center, and the support office. We are truly happy that our customers continue to patronize our business offer -- fashion and quality at the best price in sustainable way,” Dan Mejia, H&M Philippines head of communications and press, was quoted as saying in a statement.

In 2016, H&M Philippines generated 869 million Swedish krona (around P5.38 billion) in sales from 21 stores. This was over 50% higher than the 557 million Swedish krona (around P3.45 billion) in sales generated from 15 stores in 2015.

Sales this year are expected to grow, as the company opens more stores.

Mr. Mejia said H&M Philippines will launch an online shop later this year, but did not give details.

Globally, H&M has opened a total of 4,351 stores in 64 markets as of end of 2016. -- Chrizelle Anne D. So

http://www.bworldonline.com/content.php?section=Corporate&title=h&m-to-open-3-mor e-stores-in-metro-manila-in-2supndsup-half&id=149302

IV. Copy By Raffy/ ​ Copywriting Dojo

Copywriting vs. Content Writing: How Each

Affects a Company’s Bottom Line by Chrizelle Anne So | Aug 26, 2017 | Content Writing, Copywriting | 0 Comments ​ ​ ​ ​ ​ ​ ​

They are different! #Fact

Copywriting and content writing are too often mistaken to be the same thing. I mean, aren’t they? They’re both forms of writing to produce an output, right? Wrong! As a matter of fact, copywriting and content writing differ in a variety of ways. Although the two seem to intertwine, they have some pretty distinct characteristics. In this blog post, we’ll discuss the key differences between copywriting and content writing. I’ve also included some case studies that will show you how content writing and copywriting work.

Purpose: Awareness vs. Action Copywriting and content writing are different with regards to the purpose for which they are written. Let’s begin with content writing.

Content Writing Aims to Spread Awareness

According to Search Engine Journal, content writing is producing a piece of writing that aims to ​ ​ educate the reader about a brand, product, or service. In this form of writing, thick and rich descriptions are given about the topic at hand. This largely helps the right audience become aware of a certain product or service.

Content writing educates.

Content can be about anything under the sun. Content writers usually provide high-value to the right audience. If they’re targeting athletes, content related to sports would be best. If they’re targeting entrepreneurs, startup or business content would be ideal. So we can say that content writing simply educates readers. Some types of content writing are technical writing, editorial and news articles, research papers, business articles, and feature articles among others. Content writing’s ultimate goal is to educate readers and make them aware of your product or service. You want to help readers understand what your brand is about in a high-value blog post they’ll most likely be interested in.

Content writing also generates awareness.

According to Stephen Fairley, companies that blog more than 15 times a month experience ​ ​ traffic in their sites by five times more compared to those who don’t. That means companies who utilize content writing on a regular basis are able to create exposure for their brand, products, and services. Having updated content also helps to stay relevant to the target audience. To help in creating traffic in sites, content writers would usually include keywords in their content. Keywords play a large part in search engine optimization (SEO) which help pages rank higher on search engines like Google. They emphasize specific words in their articles that could come up when related words are searched on the internet. Content writing is often long-form and journalistic in nature, to allow the use of more keywords for SEO purposes. According to a study conducted by OkDork, blog posts that have around ​ ​ 3,000-10,000 words get the most social shares.

A longer article, however, doesn’t mean that it should be boring! Informative articles can be entertaining too. In fact, writing content is supposed to be as interesting as possible. You want to entertain your reader and make them curious to know more about what you’re introducing. But you don’t want to be pushy and sell your product or service in content writing. The only thing you should be focusing on is making sure you are entertaining and educating your reader. Your purpose is to help your audience understand your brand and/or the topic, not to convince them to buy from you.

Copywriting Aims to Invoke Action

Trying to sell your product or service is the job of a copywriter. Unlike content writing, copywriting is all about persuading readers to buy the product or service you’re selling. Some know copywriting as short and catchy—kind of like what you would see on a poster or a TV advertisement. “Just Do It” “Finger Lickin’ Good” These are indirect-response copy associated with famous brands Nike and KFC. However, not all forms of copywriting are of the like. Long-form copy has been proven to convince people to buy products or services on the spot (no matter how high-priced they may be). In fact, long-form copy converts better than short copy in most cases—especially if you use the art of direct-response copywriting to write copy.

Direct-response copywriting makes readers act now.

Direct-response copy aims to get readers to act immediately—right after reading the copy. Say goodbye to delayed buying decisions because you get results ASAP! Some examples of direct-response copy are website pages, sales letters, product descriptions, and blog posts. A copywriter’s job is not to talk about the product and explain its features like content writing. Instead, a copywriter uses persuasive copy that speaks to the right audience and creative storytelling to convince them to take action right now or they miss out on something if they don’t… According to a study conducted by Conversion Verve, they were able to increase ​ ​ ​ conversions by 63% by transforming short-form copy into long-form copy. ​

Users took action as soon as they finished reading the page (yes, even if it was longer!) just because the long copy helped them clear any objections in their minds. But don’t get me wrong, short copy can work better if there are little-to-no risk and commitment involved. The secret is using persuasive direct-response copywriting and knowing how long your copy should be. This is why copywriting is considered to be a highly valued skill. It combines a mix of content writing, marketing, and advertising skills to be able to create copy that sells. To be an effective copywriter, you have to know what the people want, how to convince them to act, how to appeal to their emotions, and how to engage them to make a purchase. Result: Trust vs. Sales

Content Writing Builds Trust

Content writing provides value and answers your readers’ questions. As people find your content valuable and interesting, they start trusting your brand more and more each day. It kind of works the same way as human relationships. Who would you trust more? Someone you only met a few days ago or you’ve known for years? The more you know about the person, the more you tend to trust them. It’s the same with brands, products, and services. This is why content writing is important. It educates your reader and helps them build trust in your brand. A content writer should be able to discuss everything, so that any questions the reader might have are already answered in the content. In getting someone to invest in a product or service, building rapport first is necessary. Take a look at this case study by Econsultancy: ​ ​ A background screening agency called Rental History Reports set goals to:

1. Increase traffic to their sites 2. Reduce company spending 3. Build trust with their audience. To achieve these goals, they began content writing for their website and published blogs 3 times a week. Because of this, the company saw a 400% increase in traffic in their website in six ​ months and more than half of the company’s sales are due to the traffic gained by their blog ​ posts. Rental History Reports was able to form a connection and relationship with their target audience through the blog posts they published weekly. The significant growth they saw is the result of good content writing.

Copywriting Generates Sales

On the other hand, copywriting is all about the company’s bottom line—getting more sales. What marks good copy is its ability to generate income. After reading a piece of copy, readers can decide to buy the product or service on the spot. You want that visitor in your website to click that “Buy Now!” button without hesitation! Copywriting is using the available information and making it appealing. Copywriters take note of purchasing behaviors and desires of the target audience. They tell you what the product can do for you and how it will make your life better or more convenient. Some will convince readers that purchasing a certain product or service will guarantee stability, safety, happiness, etc. Therefore, a copywriter does not sell the product itself, but they sell emotions and desires. More than having copy that sells emotions; an effective copy is also one that is action oriented. What do I mean? For example, take a look The Wall Street Journal’s ever-famous direct-mail—hailed as the ​ ​ greatest sales letter of all time that generated an estimated $2 billion in revenue for The Wall ​ ​ Street Journal. And people did act as soon as they finished reading this letter, they immediately subscribed to The Wall Street Journal…

However, this doesn’t mean that copywriters are expert bluffers and liars—absolutely not. Copywriters are marketers and advertisers who have the skills to write effective and persuasive marketing copy. They are those who can tweak content or information to generate action, which is often making a sale. But don’t think it’s okay to lie about products every now and then… Good copywriting is ethical and only persuades with truthful information. It’s just a matter of knowing what words to use. This is why copywriters get paid a huge amount of money. Business owners know that a copywriter’s work can generate more sales and big bucks in the long run. However, some companies still don’t know the importance of copywriting. Surprisingly, a lot of agencies are among these companies! Both content writing and copywriting play a large part in generating sales but there’s a fine line between the two. Express Writers, for example, tried producing content and copy for their company. They ​ produced several blog posts a week for their site pages. The result? A significant growth in ​ traffic to their sites, a higher search ranking, and more clients as well!

So… which one’s better?

After discussing the differences of copywriting and content writing, you might be thinking which one’s better… Truth be told, they’re both equally important since they help achieve different marketing goals. When you think about it, copywriting and content writing actually need each other to create effective results. Ideally, they should be paired up and work together to build a brand.

“Great Copywriters blend Content Writing and Copywriting into one beautiful article that’s simultaneously helpful to the reader AND makes the author money by selling or recommending helpful products.” – Neville Medhora ​

But, in the world of freelancing, direct-response copywriters get paid better and are in high demand simply because they directly affect sales. It’s not unusual for companies to pay hundreds or even thousands of dollars to a single copywriter just to write high-converting copy that sells, especially if the company can make 6-figures a month from this copy alone. http://copywritingdojo.com/2017/08/26/copywriting-vs-content-writing/ Liked this blog post? Share your thoughts in the comments below!

Author: Chrizelle Anne So Chrizelle is a graduate of Bachelor of Arts in Organizational Communication at De La Salle University. She works full-time as a Copywriter and Marketing Assistant in a renowned music and film agency in the Philippines. Chrizelle also works as a freelance copywriter in Copywriting Dojo.

10 Best Running Shoes for Flat Feet of 2017

Review for a client of Copy By Raffy/ Copywriting Dojo ​

According to IPFH, flat feet is a condition that that affects 8% of U.S. adults or more than 18 ​ ​ million people. People with flat feet experience difficulties doing physical activities such as running. Luckily, footwear manufacturers are working hard to produce the best running shoes for flat feet.

Having a hard time running or even walking? The best solution is to look for running shoes made for your flat feet. The best running shoes for flat feet provide heel stability, good arch support, and durability.

Here are ten of the best running shoes for flat feet to help you ease the pain, reduce discomfort, and make it easier to do physical activities:

1. Asics Gel Kayano 22

https://goo.gl/images/Qiz9mC

Pros ● Full and secure coverage ● Maximum arch support ● Has a Heel Clutching System that provides heel stability and shock absorption. ● Has GEL cushioning systems that make the shoes comfortable and soft. ● Has a DuraSponge material that makes it durable. ● Lightweight

Cons ● Toe box felt too tight for some users ● Wearing off of the inner fabric ● Unappealing design ● Expensive

The Asics brand of running shoes has been a long running franchise. It’s trusted for its consistency in creating shoes with amazing features.

The Asics Gel Kayano 22 is a model that is best for people who have flat feet. It offers great pronation control, with features that aim to control the movement of the feet when walking or running.

2. Brooks Beast 14

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Pros ● Firm and secure fit ● Has a unique support saddle that provides adequate stability and ultra-support ● Protects feet from injury ● Sturdy and durable ● Comfortable cushioned design ● Has a high sense of adaptability through the utilization of DNA Cushioning Gel and BioMoGo components. Cons ● Inadequate durability of the midsole area ● Slightly heavy ● Expensive

Brooks is a brand considered as one of the best makers of motion control running shoes. They use advanced materials to create footwear for people with different types of feet.

The Brooks Beast 14, in particular, is the best model for severe overpronators. The makers of Beast 14 focused on creating a product that is best for those with flat feet. This is seen in the flawless midsole alone, which consists of several different foam densities and components.

The price of the pair may be shocking but it’s worth every cent judging from its unique and quality features.

3. Brooks Adrenaline GTS 15

https://goo.gl/images/A8yirq

Pros ● Good arch support ● Comfortable ● Firmer foam density for maximum stability ● Improved responsiveness and control through a new crash pad ● Utilizes a new Progressive Diagonal Rollbar for pronation control ● Adapts to various types of terrain

Cons ● Fit is half a size smaller

The Brooks Adrenaline GTS 15 deems worthy of its name, with GTS standing for “Go-to-shoe”. It’s the best choice if the agenda is to find a shoe that has excellent performance and quality. The materials used in the careful production of the shoes are top notch. It provides the perfect balance between stability and comfort.

Overall, the sensation of running with the Adrenaline GTS 15 can be described as smooth and comfortable. 4. Nike Lunar Glide 7

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Pros ● Provides better stability ● Has Lunarlon foam in the midfoot area for better cushioning ● Secure feel ● Great arch support due to a plastic heel counter ● Increased comfort due to Flywire and Flyknit components ● Customized fit ● Lightweight ● Smooth and comfortable ground contact

Cons ● Price increase from earlier models is too high ● Easily worn off ● Cushioning is not soft enough according to some users

The Nike Lunar Glide 7 has improved greatly compared to the past models. We’re confident to say that this specific model can help people with flat feet increase their performance and comfort when running.

5. Asics GT- 2000 4

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Pros ● Incorporates the Dynamic DuoMax for smoother pronation control ● Has a new Heel Clutching System and FluidRide midsole that improves comfort and support ● Uses GEL Cushioning systems to increase responsiveness and adaptability ● Can adapt to terrains ● Durable

Cons ● Slightly heavy ● Restricted movement ● Wearing off of inner fabric

The Asics GT- 2000 4 was created with advanced features and technology. The aim is to provide greater stability to runners with flat feet. Improvements in support, stability, shock absorption, and durability was made in the Asics GT- 2000 4.

6. New Balance 1260 V6

https://goo.gl/images/vzf4qw

Pros ● Excellent support and stability mechanisms with the use of the ABZORB crash pad ● Utilizes the Dual Density Midsole Foam and T-Beam Support for good arch support and midfoot stability ● Asymmetrically designed heel for a perfect fit ● Responsive underfoot cushioning system ● Extremely comfortable and painless ● Has Ortholite Premium insoles that contribute to firmness

Cons ● Expensive ● Fit is half a size smaller ● Cushioning is not soft enough for some users ● Cannot hold the foot in place according to some users

New Balance has never disappointed in producing good quality running shoes. For this model, they have upgraded to more advanced materials. Smooth, secure, and comfortable running is what is in store for you with the use of the New Balance 1260 v6.

7. Mizuno Wave Inspire 11

https://goo.gl/images/d3ykBD

Pros ● Uses Infinity Wave technology for heel stabilization and good arch support ● Dual density midsole ● Tighter fitting ● Lightweight ● Softer cushion ● Secure interior ● Unmatched durability

Cons ● Some existing factors may increase pronation ● Not as smooth as other versions ● Expensive ● Too much time needed to break in ● Stiff

Mizuno is well-known for providing unique and quality features in their footwear. Their marketing pitch is “A guidance shoe with a perfect blend of smooth ride and support”. The Mizuno Wave Inspire 11 achieves just that.

The Mizuno Wave Inspire 11 is ideal for runners with flat feet. It does not fall short in both function and comfort. With its “unbelievable blend” of cushioning and support, the model is considered to be the core stability shoe in Mizuno.

8. Saucony Guide 9

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Pros ● Outstanding stability feature that reaches all parts of the foot ● Extraordinary arch support through the use of FLEXFILM and medial midfoot post ● Naturalizes and improves foot movement ● Utilizes SSL EVA, a pronation control material ● Uses the ComfortLite Sockliner to reduce pressure on the feet ● Excellent responsiveness ● Incorporate a special cushioning technology called the PowerGrid

Cons ● Tearing of fabric is quite easy ● Rapid loss of quality and stability ● Expensive ● Fit is half a size smaller ● Restricted movements ● No relief from pain for some users

Saucony models are known to be made from durable and long lasting materials. Their shoes are also worth their prices as they have unique and advanced features. It’s a good choice if you’re looking for a shoe that’s massively comfortable even if you’re running for half an hour.

9. New Balance 940 V2

https://goo.gl/images/LMQ2q5

Pros ● Support and stabilization in the whole foot due to its Stabilicore feature. ● Has the T-Beam shank that helps control overpronation ● Provides comfort through N2 Cushioning ● Shock absorption

Cons ● Fit is a size bigger ● Not made for slight overpronators

Thanks to advanced technologies, New Balance was able to create running shoes with reliable features. This is one of their few models that people with flat feet would feel comfortable using.

The New Balance 940 v2 definitely is one that provides stability and comfort after long walks or runs. This model is one of a kind when compared to other New Balance shoes. Nothing too fancy. It’s a great shoe that gets the job done!

10. Saucony Omni 14

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Pros ● Uses Dual Density SSL EVA and the Sauc-Fit for better probation control ● Enhanced stability and arch support ● Has the PowerGrid unit and the SRC Impact Zone for shock absorption ● Lightweight ● Secure and perfect fit due to the addition of securing mechanisms Sauc-Fit System and the Heel Support Frame. ● Comfortable ● Durable

Cons ● Expensive ● Tighter toe box compared to previous versions ● Inadequate comfort ● Bukky and stiff

The Saucony Omni 14 is the right pair of running shoes meant for people who need additional arch support. It’s built with special materials that provide maximum support and comfort for people with flat feet. Though it’s quite pricey, you definitely won’t regret buying this pair of shoes!

Why You Need Running Shoes for Flat Feet

https://depositphotos.com/61863959/stock-illustration-feet.html

Flat Feet is a condition in the foot’s posture. A normal foot would have an arch which raises the sole from the ground. A flat foot would mean that the sole is completely, or almost having contact with the ground. There is either no arch, or it is very low, hence the other name for the condition which is “fallen arches”.

Flat feet is quite common, especially in young adults. However, the condition can be developed in adults with normal feet too. Due to aging and physical activities, a normal arch may fall; resulting to flat feet.

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Having flat feet is not a serious medical condition and is often painless. However, pain can arise in certain instances because of fallen arches. Usually, the pain is felt in the heel or arch area after physical activity. Some people with the condition easily feel pain after walking or running.

Wearing the right types of running shoes can be an effective treatment for pain induced by fallen arches. There are a number of shoes with specialist orthotic features that are made to wear when acquiring the condition.

Check out the features you should look for below!

Features You Should Look for When Buying Shoes https://depositphotos.com/12437757/stock-photo-young-couple-jogging.html

1. Heel Stabilization For flat feet, it’s important to wear shoes that stabilize the heels. There should be little to no amount of twists and turns when walking. This is to protect the midfoot area from overpronation.

Overpronation is when there is too much movement happening in your feet when you walk. It disrupts the natural side-to-side movement. If the shoes you are wearing are producing too much movement, it can easily cause pain and discomfort.

The most common name for shoes that have this feature is motion control running shoes. From the name itself, it stabilizes your feet and prevents overpronation.

2. Good Arch Support The problem with having flat feet is the lack of body weight support due to a low arch.

There are shoes designed to elevate the midfoot area, creating an arch so that it has no direct contact with the ground. Shoes like this can help prevent the tendons and ligaments in the midfoot to strain. This further prevents unbearable pain from arising. 3. Durability As shoes get old, they often reduce their quality. Even though that pair was perfect in alleviating the pain and discomfort, they can lose that ability when they have been used for a long time. It is ideal to get a new pair once the old ones start wearing out.

Before buying a pair of shoes, make sure they are durable and not easily worn out. In choosing the right pair of shoes, you can test its durability by bending it.

Shoes that bend in the middle are not good for flat feet as they do not provide stability. They will not be able to give your arches adequate support. You want running shoes with as little flexibility as possible.

This will save you the money and hassle in getting a new pair every so often.

You Deserve the Best Running Shoes for Flat Feet!

Are you stuck with running shoes that make it hard to run? Do you want better shoes that will allow you to run comfortably?

These ten best running shoes for flat feet are the best choices of 2017. If you like running or doing physical activities, it’s definitely a good investment that’ll save you from pain, discomfort, or maybe even injuries due to wearing the wrong type of footwear.

So what’re you waiting for? Run comfortably starting today. Pick the shoe that’s right for you from our list of the best running shoes for flat feet!

Sources: http://www.webmd.com/pain-management/what-are-fallen-arches#1 http://www.mayoclinic.org/diseases-conditions/flatfeet/basics/symptoms/con-20023429 http://www.shoefinale.com/best-shoes-for-flat-feet/ https://runningshoeguideblog.wordpress.com/2016/01/07/characteristics-of-the-right-running-shoes-for-flat-feet/ http://www.runningshoesguru.com/content/the-best-running-shoes-for-flat-feet/ http://runnerclick.com/10-best-running-shoes-flat-feet/ http://findmyfootwear.com/asics-shoes-for-flat-feet/ http://beatplantarfasciitis.com/top-10-best-running-shoes-flat-feet/ https://runnerlight.com/best-running-shoes-flat-feet/ www.complex.com/sneakers/10-best-sneakers-for-runners-with-flat-feet/ http://www.runnersgoal.com/best-running-shoes-women-flat-feet/ http://shoesmonkey.com/top-10-best-running-shoes-for-flat-feet-in-2016/ http://feetsavior.com/best-running-shoes-for-flat-feet/ http://www.theboots.net/running-shoes/10-best-running-shoes-flat-feet/ https://www.runbl.com/best-running-shoes-for-flat-feet http://www.pickandreview.com/best-running-shoes-for-flat-feet/ https://footcareguru.com/best-shoes-for-flat-feet/ https://www.bestpickers.com/best-running-shoes-flat-feet/ https://runrepeat.com/asics-gel-kayano https://runrepeat.com/brooks-beast http://runnerclick.com/brooks-beast-14-review/ https://www.solereview.com/brooks-beast-14-review/ http://www.runningshoesguru.com/2015/01/brooks-adrenaline-gts-15-review/ https://runrepeat.com/brooks-adrenaline-gts-15 https://www.solereview.com/brooks-adrenaline-gts-15-review/ https://runrepeat.com/nike-lunarglide http://www.runningshoesguru.com/2015/07/nike-lunarglide-7-review/ https://runrepeat.com/asics-gt-2000 https://runrepeat.com/new-balance-1260-v6 http://www.runningshoesguru.com/2016/11/new-balance-1260-v6-review/ http://comfortingfootwear.com/best-running-shoes-arch-support-flat-feet/ https://runnerlight.com/new-balance-1260/ http://www.newbalance.com/pd/new-balance-1260v6/M1260-V6.html#color=Typhoon_with_Alpha%20Orange http://findmyfootwear.com/mizuno-wave-inspire-11-running-shoes/ https://runrepeat.com/mizuno-wave-inspire-11 http://www.runningshoesguru.com/2014/12/mizuno-wave-inspire-11-review/ http://www.blogmilk.com/best-running-shoes-for-flat-feet/#3_Mizuno_Wave_Inspire_11 http://www.runningaddicted.com/best-running-shoes-for-flat-feet/#tab-con-8 http://www.shoecheckup.com/best-running-shoes-for-flat-feet-ready-set-support/ http://www.yourcomfyfeet.com/mizuno-wave-inspire-11-review/ https://runrepeat.com/saucony-guide http://www.runningshoesguru.com/2016/03/saucony-guide-9-review/ http://www.runnersgoal.com/best-running-shoes-for-flat-feet/ https://runnerlight.com/best-running-shoes-flat-feet/#8_Saucony_Guide_9 http://www.runningwarehouse.com/catpage-WRSSAUCONY.html https://runrepeat.com/new-balance-940 http://www.newbalance.com/pd/new-balance-940v2/M940-V2.html#color=White_with_Silver_and_Kinetic%20Blue http://www.livestrong.com/article/310131-good-basketball-shoes-for-flat-feet/ https://runnerconnect.com/best-running-shoes-for-flat-feet/#7_New_Balance_940v2 http://www.runningshoesguru.com/2016/01/saucony-omni-14-review/ https://runrepeat.com/saucony-omni http://www.motioncontrolrunningshoes.org/asics-vs-saucony/saucony-omni-14-vs-asics-gel-kayano-21-review.htm http://www.theathletesfoot.com.au/saucony-womens-omni-14-blue-black-citron http://runnerclick.com/saucony-guide-9-review/

Why You Should Write a Specifications Document Before Starting Any Software Development Project Article for Stratosphere Digital Blog (Copy By Raffy/ Copywriting Dojo) ​

More and more businesses are now starting to develop their own software. This is because it's an efficient way to solve problems and an effective medium to reach their organizational goals and maximize their profits.

If you’re thinking about starting a software development project, this blog post is for you. You’ll learn why a software specifications document can make or break any software development project.

Here’s the truth most businesses don’t know:

Successful projects can often credit their success to an excellently written specifications document.

What is a specifications document?

A specifications document is a detailed and specific plan of what you want to build in your software. It’s the organization of steps and processes necessary to take in building the software. Plans must be outlined before the project actually begins.

Basically, it will serve as the ultimate guide for your developer. Without it, a lot of things can go wrong!

The Importance of a Specifications Document

A lot of businesses end up hiring agencies or developers to create their software hastily. It’s a common mistake to start software development projects with vague instructions, and this simple mistake can cause you to waste both time and money.

Why? Well, if developers don’t completely understand what you’re looking for, they won’t be able to deliver. This may also damage the effectiveness and purpose of the software.

How to Write a Good Specifications Document

1. Focus on Clarity Your software specifications document should be clear—yes, crystal clear.

Remember that this is your developer’s guide to building your software, so you want it to be as organized, specific, and clear as possible. As much as possible, there should be no room for confusion, misinterpretation, and uncertainty.

You want developers to have a clear picture of how you want your software. Clarity can help you actually get the desired outcome you’re expecting!

2. Be as Detailed as Possible Since the specifications document is a guide for your developer, you need to be as detailed as possible. Include your Ws and H (what, why, when, where, and how) and make sure to include any features and specifications you have in mind.

The key here is to give details and explanations for even the simplest procedures. Your interpretation of something might be different from the reader's. So, it’s important to directly say what you want. Put into words the pictures you are painting in your head. Once your developer sees what you want to happen, they can carry the plans out accurately.

Don’t be afraid to put in more detail if you feel like it isn’t enough. Some specifications documents have more than 100 pages that are filled with explanations! See how important details are?

So write a specifications document before starting any software development project...

An excellent specifications document is both clear and detailed.

When you do this before starting a project, you’ll see a great reduction in errors and rework after your software is built. You wouldn’t want to waste all your hard work and do everything all over again if it doesn’t pass management standards. That would be a waste of time and resources.

That’s why we highly encourage our clients to take time writing their specifications document so it can be as clear and as detailed as possible.

This will help developers create the software you want. Plus, it will save your business the hassle of reworking and revising software that doesn’t meet your standards! ______https://mayvendev.com/blog/how-to-build-a-software-specification-document

6 Questions You Should Ask Before Working With a Software Development Agency

Article for Stratosphere Digital Blog (Copy By Raffy/ Copywriting Dojo) ​

Building software is not a simple task, but as businesses grow, it is a need. The thing is most businesses don’t have in-house developers who can develop an effective software that meets your standards.

This is why most businesses hire developers or agencies to build top-notch software that’s efficient and serves its purpose.

Why work with a software development agency?

A software development agency knows what they’re doing and can turn your ideas into an incredible software. They don’t just know how to build software, but they also make it efficient and effective for your business.

But not all software development agencies are created equal…

Sure, it’s tempting just to pick the first agency you find, but that’s not a wise thing to do. There are actually a lot of things you have to consider before actually picking an agency.

It’s more than just the cost. A lot of clients make the mistake of hiring an agency that’s not at par with their company. This, in turn, causes a multitude of problems in the long run. This is why you have to ask a few questions to determine if a software development agency is right for you.

Here are 6 questions you should ask a software development agency:

1. Can you tell me more about your agency? This might sound obvious, but a lot of people miss out on this.

Getting to know the agency you might be working with is an important step in the hiring process. It’s you developing a relationship with them. You need to know how their agency works, how long they have been in the business of software development, etc.

Knowing these things can be a smart indication of your professional relationship. You’d want that in case you do end up working with them in the long run! 2. Can I see some of your previous projects? Just like any job, the hiring party should look for a portfolio or compilation of past works. This will help them see how skillful the applicant is in the job they are applying for. It works the same way for software development agencies.

You should look into their past projects to see how well they developed the software. If you are impressed with their work, then that’s one check in your long list of things to consider. Because after all, nothing can beat actual experience in the job.

3. Will it be possible to speak with your clients? Similar to the usual job interviews, applicants are required to submit character references. This gives the employer direct contact with individuals who know the applicant well.

The same goes in the case of hiring a software developer. You’d want insight from people who have worked with the agency in the past. They can answer any questions you might have about what it’s like working with the agency. Their opinions matter. What happened to them may happen to you in case faced with the same situation.

What you get here is more of the work ethics of the agency. If you’re thinking that’s not important, you’re wrong. The process matters as much as the result. You wouldn’t want to be working with an agency who you might have conflicts with.

4. How do you communicate with your clients? Having a software development agency work for you does not mean you get to sit back, relax, and watch them do the job. A software project requires hands-on participation from you as well. This is why it’s important that you and your agency can communicate effectively. Collaboration is essential.

Asking this question will help you see if the agency is an effective communicator. You will then be able to gauge if communicating with them regarding the project will be seamless and easy.

An agency who cannot give you a clear plan or technique on how they communicate with their clients might not be the right one for you. You wouldn’t want complications caused by miscommunication and disagreement.

5. Will you take charge of the maintenance of my software? Software development is not a one-time thing. It requires maintenance on a regular basis. You need a developer who’s willing to work with you in the long run. That means attending to updates, bug fixes, and software errors. 6. Do I have full ownership of the code? Employees of a company should always acknowledge that any work they do is not theirs. It belongs to the company.

It works the same in software development. Every code they make is yours. That’s why it’s essential that your developers are transparent with you.

These are just a few questions that will help you find the right agency.

These questions can save you from headaches working with unprofessional or inexperienced agencies. So before you pick the first agency you find, make sure to ask these questions.

It’s all worth it! You’ll find it easier to hire the perfect software development agency for your ​ ​ ​ project! ______

Sources: https://thisisglance.com/6-questions-to-ask-when-hiring-an-application-development-agency/ https://www.upwork.com/hiring/for-clients/hiring-questions-for-app-developers/ https://arctouch.com/blog/10-questions-digital-design-app-development-agency/

Foods to Eat and Avoid to Heal Your Leaky Gut Article for Bonfire Bone Broth (Copy By Raffy/ Copywriting Dojo) ​

Your digestive tract plays a significant role in how your body functions. Leaky gut can sound like a minor issue, but it can pose serious problems to your health.

Leaky gut happens when the intestines become permeable. That means it can no longer filter properly what goes to your bloodstream. This is dangerous because even toxins and undigested food are able to flow through. They then accumulate different areas of your body, causing inflammation.

A lot of the things we eat on a daily basis can contribute to destroying our intestines and causing leaky gut. Our part is to consider how we can prevent the worsening of the condition, and the good news is, you CAN.

Consume Foods That Are Good for Your Intestines. ​

The secret to taking care of your digestive tract and to good health is your diet. Having a proper diet is all about eating right. You must consume foods that are rich in nutrients to help heal your leaky gut. Here are a few examples of foods that are good to consume:

1. Bone Broth There are minerals and nutrients in bone broth that are essential in curing leaky gut. It contains amino acids, calcium, and magnesium, which help heal intestinal cells. These can also induce proper digestion and reduce joint inflammation. You can reduce unwanted inflammation by consuming bone broth. Making bone broth is quite easy. All you need to do is boil bones retrieved from grass-fed animals such as chicken, beef, or fish. You can also add some vegetables, herbs, and spices of your choice. The bones need to be boiled until they are soft, to make sure all the important nutrients are extracted. Once finished, remove the bones and the broth is ready to consume.

2. Vegetables Vegetables are a rich source of vitamins, minerals, and antioxidants. You body need these reduce inflammation caused by leaky gut. The nutrients in vegetables also help different areas of your body function effectively. Fermented vegetables are the best choice because they contain probiotics. These provide your system with good, gut-healthy bacteria. Steamed vegetables are also preferred as they enable easier digestion.

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3. Fruits Fruits contain various vitamins and nutrients. Your body needs vast amounts of these to help heal your leaky gut. When you eat fruits, make sure they are low-glycemic. This means that they do not cause a spike in your body sugar right after you consume them. Strawberries, grapefruit, lemons, and oranges are some fruits with the lowest glycemic load.

4. Meat Meat contains nutrients that help in maintaining good gut health. These nutrients are called omega-3 essential fatty acids and minerals. They are effective in reducing gut irritation and inflammation. Remember that grass-fed meats are a healthier choice.

Avoid Foods That Damage Your Gut. ​

A lot of the foods you usually eat might be harmful to your digestive tract. Now is the time to make a shift in your diet and establish a healthy lifestyle. A proper diet can strengthen your intestines. A careless diet will continue hurting your gut and destroying your body. Foods that contain sugar, grains and gluten are some that you should avoid. Here is a list of foods that are not safe to eat when healing your leaky gut:

1. Gluten Gluten can produce and form antibodies. Antibodies contribute to the worsening of the inflammation of internal body parts. It also produces a protein called Zonulin, which can cause digestive system disorders. As much as possible, try to avoid foods that contain gluten to help heal your leaky gut.

2. Cow’s Dairy Cow’s dairy has the same effect as gluten. It can cause grave inflammation in your body due to the protein it contains called A1 casein. This type of protein is mistaken as healthy but can pose serious diseases. It disturbs the digestive ability of your body, which is the least you want when battling leaky gut.

3. Grains Grains contain gluten, which you already know is not healthy for the gut. Grains increase the permeability of your intestines and may cause digestive irritation. Contrary to popular belief, grains actually contain little to no essential nutrients. They are filled with anti-bodies which harm your digestive tract.

4. Artificial Sweeteners The intake of artificial sweeteners destroys good bacteria in your digestive tract. It can cause metabolic problems and inflammation. Studies show that artificial sweeteners are not a good substitute for natural sugar. They cause glucose intolerance, a pre-diabetic state of hyperglycemia. This condition increases the risk of diabetes or other cardiovascular diseases.

5. Processed Food We know by now how dangerous processed food or junk food is to our health. The excessive intake of this can pose serious physical and mental health problems. Processed food promotes inflammation, the spread of infection, and even cancer. The excess of antibodies they produce cause them to eliminate essential nutrients. Fermented food is a better and healthier substitute for processed food.

Nourish Your Body and Consider Taking Helpful Supplements. ​

Over the years, people have developed supplements which help heal leaky gut. These nutrients can provide you with necessary nutrients your body needs.

1. Bone Broth Supplement Bonfire Biobones Protein is a powdered drink which contains all the essential nutrients. It is a great substitute for homemade bone broth, especially for those who are always on the go. The protein heals leaky gut and aids various other illnesses and conditions. Allergies, low energy, and irregular bowel movement are some examples. It is made from all natural ingredients and is free from sugar, gluten, and carbs.

2. Probiotics Probiotics provide your body with good bacteria. Good bacteria fights off the bad bacteria that is interrupting your body functions. The good bacteria helps absorb nutrients and prevents sickness.

3. Aloe Vera Juice Aloe Vera has several nutritional benefits which help our bodies function properly. It contains essential vitamins and minerals that are good for the gut. Consuming aloe vera leaf extract can stop inflammation caused by leaky gut. It can also help in the detoxification of the harmful toxins that enter our bloodstream.

4. Digestive Enzymes Leaky gut allows undigested food and toxic substances into our bloodstream. This is because our intestines can no longer function well to block these foreign bodies. Digestive enzymes help our bodies absorb all the essential nutrients. They also eliminate the pathogens that are causing the harmful condition. These supplements help the digestive system fulfill its responsibilities.

5. Fish Oil Omega-3 essential fatty acids are rich in fish oil. Fish oil is known as “The Natural Anti-inflammatory”. It reduces inflammations caused by harmful particles in our bloodstream.

https://images.pexels.com/photos/33355/capsule-pill-health-medicine.jpg?w=940&h=650&auto=compress&cs=tinysrgb

6. L-Glutamine Powder Our body uses up huge amounts of L-glutamine as a source of protein, making it an important amino acid. It is helpful in healing leaky gut as it aids not only digestive problems but brain and muscle issues as well.

What we eat can either strengthen or harm our bodies. It is important that we are careful of the food and supplements we take because our health is always on the line. Always remember to watch what you consume and make sure they provide advantages to your body. Create a better life with more happiness and outstanding health. There's no doubt you CAN!

References:

Bonfire Bone Broth. (n.d.). Retrieved June 02, 2017, from https://www.bonfirebroth.com/ Boynton A., & Brackett. (2014, May 10). Bone Broth Recipe. Retrieved June 01, 2017, from http://recipes.mercola.com/bone-broth-recipe.aspx Briden, L. (2013, February 20). The Inflammation From A1 Milk Is Mind-Boggling. Retrieved June 02, 2017, from http://www.larabriden.com/the-inflammation-from-a1-milk-is-mind-boggling/ Eating Grains Can "Tear Holes" in Your Gut. (2012, January 21). Retrieved June 02, 2017, from https://www.google.com.ph/amp/articles.mercola.com/sites/articles/archive/2012/01/21/amp/grains-causing-gut-leaks.aspx Eliason, N. (2017, April 06). The 6 Best, and 4 Worst, Foods for Healing Leaky Gut. Retrieved May 31, 2017, from https://blog.kettleandfire.com/leaky-gut-foods/ Gundersen, M. (2015, November 16). Aloe Vera Gel: 7 Ways This Super Plant Improves Digestion. Retrieved June 02, 2017, from https://www.guthealthproject.com/aloe-vera-gel-6-ways-this-super-plant-improves-digestion/ Group, E. (2015, October 20). The 5 Best Foods for Leaky Gut. Retrieved June 01, 2017, from https://www.globalhealingcenter.com/natural-health/the-5-best-foods-for-leaky-gut Hansen, F. (2017, March 27). Which Fruits Have The Lowest Glycemic Load? Retrieved June 02, 2017, from https://adrenalfatiguesolution.com/fruits-lowest-glycemic-load/ How Digestive Enzymes Can Help Your Leaky Gut. (September 19). Retrieved June 02, 2017, from https://goodbyeleakygut.com/digestive-enzymes-leaky-gut/ Impaired Glucose Tolerance. (n.d.). Retrieved June 02, 2017, from http://www.diabetes.co.uk/impaired-glucose-tolerance.html Leaky Gut: Foods To Avoid. (n.d.). Retrieved June 02, 2017, from http://www.myleakygutsyndrome.com/leaky-gut-foods-to-avoid/?fdx_switcher=true Leaky Gut Syndrome - Is Gluten at the Root? (2011, January). Retrieved June 02, 2017, from https://www.glutenfreesociety.org/leaky-gut-syndrome-is-gluten-at-the-root/ Mercola. (2014, July 16). Processed Foods Hurt Your Immune System and Gut Health. Retrieved June 02, 2017, from https://www.google.com.ph/amp/articles.mercola.com/sites/articles/archive/2014/07/16/amp/processed-foods-immune-sys tem-gut-health.aspx Probiotics Benefits, Foods and Supplements. (2017, May 23). Retrieved June 02, 2017, from https://draxe.com/probiotics-benefits-foods-supplements/ Reasoner, J. (2017, May 18). Leaky Gut Syndrome in Plain English – and How to Fix It. Retrieved June 01, 2017, from http://scdlifestyle.com/2010/03/the-scd-diet-and-leaky-gut-syndrome/ Stop Using Fake Sweeteners Right Now – They're Destroying Your Gut. (2016, January 06). Retrieved June 02, 2017, from https://bodyecology.com/articles/stop-using-fake-sweeteners-right-now-%E2%80%93-they%E2%80%99re-destroying-you r-gut Stuart, A. (n.d.). What to Know About Omega-3s and Fish. Retrieved June 02, 2017, from http://www.webmd.com/diet/features/what-to-know-about-omega-3s-and-fish The Leaky Gut Diet and Treatment Plan. (n.d.). Retrieved June 01, 2017, from https://draxe.com/leaky-gut-diet-treatment/ What Should You Eat To Heal a Leaky Gut? ~ The Paleo Mom. (2012, April 5). Retrieved June 01, 2017, from https://www.thepaleomom.com/what-should-you-eat-to-heal-leaky-gut/ Wilson, D. (2015, October 30). Should I Use Bone Broth to Help Heal My Leaky Gut? Retrieved June 01, 2017, from https://doctordoni.com/2015/10/bone-broth-to-heal-leaky-gut/ 10 Healthiest Fermented Foods & Vegetables. (2017, March 29). Retrieved June 02, 2017, from https://draxe.com/fermented-foods/ 10 L-Glutamine Benefits, Side Effects & Dosage. (2016, January 19). Retrieved June 02, 2017, from https://www.google.com.ph/amp/s/draxe.com/l-glutamine-benefits-side-effects-dosage/amp/

How to Recognize and Avoid Cliché Copy Before It Ruins Your Career by Chrizelle Anne So | Oct 9, 2017 | Copywriting ​ ​ ​

Have you ever read an email or a website page and couldn’t help but cringe? You might have been attracted to the product, but immediately lose interest after reading the copy. It happens, am I right? If you’ve experienced this, you’ve encountered a ‘cliché’ copy. Something is cliché when it is too commonly said and used that it loses its meaning. And by common, I mean you’ve probably heard it a thousand times. My favorite definition of ‘cliché’ is from Vocabulary.com: ​ ​ “Cliche, also spelled cliché, is a 19th century borrowed word from the French which refers to a ​ saying or expression that has been so overused that it has become boring and unoriginal.” ​ This is why we, as copywriters, should avoid using cliché phrases as much as possible. They are not only annoying and repetitive, but they will not help you achieve the goal of your copy. If users don’t take action, you’re not doing your job right… But don’t feel embarrassed if you have used a cliché tagline at some point, we’ve all been there… Even big companies make the mistake of using cliché copy. Take for example Jake’s Auto Repair’s tagline: ​ ​ “Jake’s Auto Repair: Your Choice for Automotive Care”. Okay, sure they might be trying to imply the good quality of their automotive products and services. But we see taglines like this everywhere! “Your choice for skin care” ​ ​ “Your choice for events” ​ ​ It’s too commonly used that it becomes so boring and annoying to hear! And of course, it can’t 100% be everyone’s choice for automotive care, right?

What Cliché Copy Says About the Company

Messages that a company relays to their audience says a lot about them. Whatever they publish or put out for the public to see is tied with their image and their brand. Always remember this: “You are carrying the name of the company,” Big, or even small corporations need to be careful with what the words they utter or write. Everything they say and do will imply something about their company. Having a cliché tagline might not be a great idea in building a brand. Readers will always have an opinion on what they see, read, or hear. A cliché tagline might give them wrong ideas about the company you’re writing for and might even shows a lack of originality and creativity. Or worse, your copy might look lazy and rushed…

Examples of Cliché Copy You Should Avoid

As a copywriter, you don’t want your audience to think that you are lazy and can’t think of anything else to say. You want to genuinely speak to them and tell them about your company through your copy. Simply slapping in a cliché tagline to save time and resources won’t cut it. However, there are also instances wherein you don’t even realize you’re using a cliché. You might think it’s a great and effective copy. No worries! It happens to everyone. Here are some tips on how you can spot and avoid cliché copy!

1. Lazy Adjectives

Judy Lee Dunn describes adjectives that “don’t add any meaning” to a word as “lazy adjectives”. ​ These describing words might seem like they enhance the noun, but the truth is, they don’t. They are actually quite useless and don’t appeal to the reader. Here are some of the most common lazy adjectives:

● Amazing ● Awesome ● Cool ● Great ● Nice ● Innovative ● Once in a lifetime After reading through the list, you might find some of these adjectives appropriate or helpful, but they’re actually clichés. If you notice, a lot of taglines have these adjectives, but they don’t really need them. They don’t add any substance whatsoever to the point of the copy, therefore it’s best to just veer away from these lazy adjectives. So, what adjectives are better to use? When you feel as if your noun needs a little help, adjectives are always good to use — if you’re using the right ones. In finding the perfect adjective for your copy, ask yourself if this describing word will help your reader better understand the point of what you want to say. Keep in mind this question: “If I include this adjective, will the reader be able to picture it? Hear it? Smell it? Touch it?” Always make sure your adjectives will add substance to what you are saying. If not, then you don’t need them. Remember that your goal is to invoke emotion — or better yet, action.

2. The Unoriginal and Uninteresting

When a good song first comes out, we hear it everywhere. They play it in the mall, on the radio, in restaurants and ice cream shops—I mean everywhere! A lot would be fond of the song and enjoy hearing it all the time. Until one day, you realize it gets played way too often that it’s no longer that good. Know the feeling? It’s the same thing with taglines and copy! Surely, cliché copy started out as fantastic and effective. Whoever thought of it initially might have brought in big bucks for their company! Because it was so good, others started using it, and using it, until eventually, it didn’t work anymore… People were no longer affected or amused by it. Good copy is one that people will hear and the first thing to pop up in their minds is your company, your brand, or your products and services. Here are examples of cliché taglines that have been used so much you can’t help but ask yourself “what do these even mean anymore?”: ​ ● We go the extra mile. ● Discover the difference. ● The leader in… ● The next-generation… ● Celebrating…years of service. ● Excellence ● Making your dreams a reality. ● Competitive edge ● Grow your business. ● Identify barriers. ● Implement success strategies. ● Breakthrough technology How many of these have you heard—or maybe even used? For me, a lot. You probably read them and rolled your eyes because they lack so much originality. Your audience will be doing the same thing if you re-use these phrases! When you come up with a copy, take the time to evaluate it. Ask yourself this: “Does it convey ​ your business’s uniqueness or does it sound just like everyone else?”

3. No Proof, No Power

Some taglines are also cliché because they are always used without proof or statistics to back them up. Usually, these are phrases which have too many claims about why their brand is the best. Take a look at these examples:

● Best Price ● Dealer pricing ● Finest ● Giving 110 Percent ● Huge savings ● Nearly flawless ● Setting the standard ● Your (blank) needs. ● Perfection ● Highest quality ● Lowest price ● Next level ● Once in a lifetime Do you see the trend in those phrases? They are all bold words that say “our products are the best” or “or company is the best choice”. However, they all lack the same thing as well, and that is proof. Where are the numbers? Why should we take your word for it? One of the things I learned in copywriting is that people nowadays want to see numbers, charts, and data before they believe you. They find it hard to take your words and consider them true without proof presented to them. This is mainly why cliché phrases that lack proof are no longer effective and useful.

4. The Word Hoarder

In taglines, the ideal practice is to keep it short. The shorter and more meaningful, the better. Your goal should be for your audience to understand you and relate to you. Trying to impress them with deep and flowery words does not seem very relatable. Plus, it is prone to misinterpretation. A company that talks to its audience as if they are on the same level and understanding catches the hearts of people. With this, it’s important to keep your language simple.Simple enough that even an elementary student can comprehend it. Here are some cliché taglines that are often used by companies and substitute words that would be better to use instead:

Too Wordy Better

In the very near future Soon

Hit the nail right on the head Correct

No-brainer Obvious

On the same page Agree

Outside the box Differently

Quality of life Well-being

The lion’s share Most

The whole nine yards Everything

Unconventional business practices Lying/ Fraud

Wake-up call Warning

Go forth and be original! To help you turn a cliché into a creative headline, check out these cliché examples and their alternatives by Copyblogger: ​ ​ ● Cliché: It was an emotional scene. ​ ● Original: It was a scene so sad that I had to look away. (long but not trite) ​ ● Cliché: Our products sold like hotcakes! ​ ● Original: We sold out the whole stock in just a week. ​ ● Cliché: Lost hope? Don’t give up on life yet! ​ ● Original: Ran out of reasons to live? We’ll give you one! ​ Now that we have gone through lists of cliché taglines to avoid, you have probably seen how most of them, we see or hear all the time. They have become so used that they lost their once present ability to attract audiences. With these tips, you can start avoiding cliché phrases like these and come up with better, original ones to include in your copy! Good luck! http://copywritingdojo.com/2017/10/09/avoiding-cliche-copy/

Author: Chrizelle Anne So Chrizelle is a graduate of Bachelor of Arts in Organizational Communication at De La Salle University. She works full-time as a Copywriter and Marketing Assistant in a renowned music and film agency in the Philippines. Chrizelle also works as a freelance copywriter in Copywriting Dojo.

Choosing the Right Chicken Breed for Your Backyard Article for Apemake.com (Copy By Raffy/ Copywriting Dojo) ​

Image source: https://www.twenty20.com/photos/088d25ab-2c12-4da6-af45-3843247e8cd1

A lot of people don’t know this, but raising chickens for egg and meat production requires an understanding of the livestock. There are so many different types of chickens, each differing in characteristic, appearance, productivity, and ability. You need to know what breed is suitable for you and your conditions.

Take into consideration these important questions before deciding on what breed you should ​ ​ get for your backyard:

1. What is your purpose for raising chickens? Is it for eggs, meat, or both? 2. How big is the area where you plan to house your chickens? 3. What color of eggs do you want? Is it white, dark brown, or cream? 4. What is the climate condition in where you live?

Read on to help you find the answers to these questions. Once you are able to clearly determine what characteristics you need, then finding the perfect breed for you would be a piece of cake!

What is your purpose for raising chickens?

Ask yourself, what do you want from your chickens? The obvious answer would be “eggs”, but some would want “meat”, and others are after both.

1. Eggs

If your main purpose for raising chickens is to get a supply of eggs, then you need chickens that are efficient in laying them. Did you think all chickens lay an average number of eggs at a time? Nope!

Some chickens are actually better at laying eggs than others. It’s just like how humans have different strengths and weaknesses. Slender and lightweight chickens tend to be best at laying eggs, but there are some breeds that are best at going broody.

What does that mean exactly? ​ ​

Broody behavior is a hen’s natural instinct to sit on laid eggs (whether her own or others’, sometimes even other species’) all day, feeling the need to be a sort of ‘incubator’ for them.

So, if you’re looking for a vast supply of eggs, then you should go for slender, lightweight, broody chickens. Here are some breeds of this type: ​ ​

● Leghorn ● Hamburg ● Campine ● Fayoumi ● Dominique ● Golden Commet ● Red Star ● Black Star ● Goldline

2. Meat

On the other hand, if you’re raising your chickens for the purpose of consuming them as meat at the right time, then you should get breeds that can grow enormously — that makes good meat! Although all chickens can be used as meat, who would not want to eat a huge juicy chicken?

Chicken breeds that have the ability to grow ‘large thighs and breasts’ are the following: ​ ​ ​ ​

● Cornish-Rock Cross ● Freedom Ranger ● Red Ranger ● Cornish ● Brahma ● Jersey Giant ● White Leghorns ● Cochin

3. Both Eggs and Meat

Others raise chickens to benefit from their production of eggs, and to consume them as meat when they are no longer as efficient in egg laying. Of course, if this is your purpose as well, make sure to ensure that you raise chicks — unless you want to wipe out your entire chicken population!

This is why hens with the tendency to go broody are preferred in this condition. You want to ‘ensure future generations’. ​ ​

For the purpose of egg production and meat, the best breeds are the following: ​ ​

● Plymouth Rock ● Wyandotte ● Orpington ● Sussex ● Rhode Island Red ● New Hampshire Red ● Australorp

How big is the area where you plan to house your chickens?

Of course, raising chickens requires a big space. You need an area, whether enclosed or fenced, where your chickens can roam, feed, forage, lay eggs, and breed.

The breed of chickens you should get depends greatly on how big the space you have for them is.

If you have a small space…

Get bantam chickens. Bantam chickens are referred to as “miniatures”. This is because they ​ ​ weigh only ¼ the weight of standard sized chickens!

Their size, however, does not make them inferior to the standard sized chickens. There are various benefits of breeding bantam chickens. One of it is that they are “broody-prone”! ​ ​ ​ ​

Oh, and although standard sized chickens are 4 times bigger than bantam chickens, their eggs only differ by half-size!

The following are classified as bantam chickens: ​ ​

● Serama ● Nankin ● Dutch ● Bearded D’uccle ● Bearded D’Anver ● Booted Bantam

On the other hand, if you have plenty of space for your backyard chickens, you can get the standard sized or full sized chickens. These weigh about 4-8 pounds. ​ ​

Also consider if you are going to house the chickens in an enclosed space, or fenced backyard. Don’t forget that chickens are birds, and most birds can fly!

What color of eggs do you want?

Although the egg color does not cause its nutrients to vary, some people have preferences when it comes to eggshell color.

“Eggshell color is breed dependent”, and some breeds can lay eggs in the colors of white, ​ ​ ​ ​ shades of brown, pinkish, cream, shades of blue, and shades of olive.

Refer to the chart below for eggshell colors and the respective breeds who produce them. ​ ​

Eggshell Color Breeds

Brown Plymouth Rock Rhode Island Red New Hampshire Red Wyandotte Brahma Sussex

Dark brown Marans Welsummer Penedesenca

White Leghorns Campines Hamburgs

Cream to light brownish pink Easter Eggers Salmon Faverolles Dorking Cochines Old English Game Bantams

Blue Easter Eggers Ameraucanas Araucanas Cream Legbar

Olive Olive Eggers

What is the climate condition in where you live?

Chickens can adapt to different weather conditions, but not if there is a spike in temperature. If it gets extremely hot or extremely cold in the place you live in, that’s where the problem arises.

If you live in a country that experiences extreme weather conditions, then it’s best to choose a breed that can adapt to the climate.

Chickens have characteristics and bodily functions that help them adapt to climate change. This is referred to as their ‘climatic hardiness’. ​ ​

Chickens with long, slender, flat bodies lose body heat more quickly, which is why birds like this should not be exposed to a cold climate. They belong to much hotter temperatures.

Breeds that are better off in hot weather are the following:

● Leghorns ● Andalusions ● Campines ● Lakenvelder ● Black Faced White Spanish ● Catalana ● Naked Neck

So, you guessed it. Chickens with the opposite characteristics as the aforementioned — ‘rounder bodies, short thick combs, and small wattles’, can adapt better to cold temperatures. ​ ​ So I guess it’s true that thinner people are more prone to feeling cold (at least in the case of chickens).

Breeds with high cold tolerance are: ​

● Chantecler ● Buckeye ● Brahmnam Wyandotte

There you have it! Now you can decide which chicken breed you should get, taking into consideration the pointers mentioned above.

To help you further understand, you can refer to this chart:

Image source: http://www.backyardchickenzone.com/backyard-chickens-getting-started/selecting-the-best-backyard-chicken-breed/ Homesteading: Surviving the Winter Article for Apemake.com (Copy By Raffy/ Copywriting Dojo) ​

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Homesteading is a great and practical hobby that’s gaining a lot of attention and interest from people. We hear about the benefits and fun there is to homesteading. But what we don’t hear are the downsides — one of which is the winter season.

Winter is the most challenging time for homesteaders, as the climate is not ideal for growing crops and raising livestock. Notice I used the word “challenging” instead of “worst”? That’s because there is a way for homesteaders to survive the winter, and it’s preparation. ​ ​

Knowing what you have to do before and during winter is the key to surviving the season.

There is much to do. So, grab a notebook and pen, and start making a to-do list to help you prepare for the winter!

Livestock Preparations

Probably the most important thing to do is attend to the needs of your animals for the winter season. Considering the weather and temperature, they’ll need a little more maintenance than usual.

Make sure you make preparations to make sure your livestock is safe and warm.

1. Stock up on feed

Before the winter, make sure you store enough feed and other essential supplies for your animals. Remember that this is the season when crops become short in quality and quantity, hence causing prices to rise. ​ ​

You wouldn’t want to run out of food for them and leave them there to starve! This would be bad both for them and for you since they would be less efficient to produce eggs, dairy, or meat.

Animals need more nutrients in the winter. This is because they use more nutrients and energy ​ ​ than usual trying to fight off the cold to stay warm. So make sure you store more than enough supplies you need throughout winter.

2. Provide a warm and dry shelter

Most homesteaders have an outdoor area for their animals. This is because most are usually good at adapting to weather conditions. However, if the temperature tends to drop really low in where you live, then a better option would be to have an indoor shelter for them.

Make sure all the essentials are provided in the coop for your animals. Make extra efforts to make the place warmer. Here are a few things you can do:

● Cover up big openings

You want the area to be as warm as possible. Temporarily cover up any opening where the cold air could enter, but make sure there is still good ventilation.

Pipes and other big openings must be insulated. Don’t get me wrong, you don’t need to purchase anything expensive to do this. You can utilize cheap and recycled materials such as ​ ​ styrofoam or cardboard.

For openings you will need to enter and exit the coop, use thick and clear plastic as a cover.

● Refrain from cleaning the coop during the winter

Before the winter, it is best to clean up the coop since that’s where your livestock will be staying for a while. Make sure it is neat and clean because you will not be able to tidy it up again until after the cold season!

During the winter, the best practice is to add more layers of straw or hay throughout the winter, ​ ​ covering manure and waste products. You call this the “deep litter” method. What happens is ​ ​ ‘heat is generated from the manure when it breaks down into a compost’, helping keep the ​ ​ animals warmer.

● Always have lights inside the coop

Light generates heat, so it is best to always have lights turned on inside. However, make sure to secure them so they don’t cause any untoward accidents such as fire.

Another advantage of having lights in the coop is to ‘simulate longer days’. During the winter, ​ ​ the quantity of eggs laid by a chicken decreases greatly. Having that light basically ‘tricks’ them ​ ​ into thinking the days are long, which could help them continue producing more eggs.

● Get a heated water bucket

Your livestock needs to be given food and fresh water every day. The problem is, the water could freeze in extremely cold temperatures. Getting a heated water bucket can solve that problem!

Garden Preparations

1. Clean up your garden

Clean up your garden by getting rid of dead plants and weeds. Cut back perennials as well so ​ ​ you won’t have a problem with pests after the winter season.

2. Set-up a ‘cold frame’ for your plants ​ ​

The purpose of a cold frame is to serve as a housing for your plants and vegetables during the winter season. It shields them from the cold and terrible weather conditions. This will help you grow your garden even during winter.

Some materials you can use for a cold frame are straw bales, old window glass, or wood. ​ ​

3. Store your garden tools in a safe place

Some garden tools are made of materials that can easily crack or break in extremely cold temperatures. A good practice would be to store them indoors where they will not be exposed ​ ​ the cold.

For additional safety, you may opt to store them in containers.

There you have it. See, the winter season doesn’t seem so bad now. All it takes is adequate preparation for what’s about to come. When you have ticked off all these things from your “Surviving Winter 101 To-Do List”, then you can enjoy your winter without worrying about your garden.