NEWSLETTER FEBRUARY 2016

C N A Annual Conference Do not include: Reminder , this will be held in Rotorua on Friday • Circulation revenue if you have paid newspapers May 27 and Saturday May 28. For those booking ENTRIES NOW travel in advance, I would suggest you aim to be in How to enter your data: Rotorua no later than 10 am on the 27th, as we may • Your business will be sent a unique code, simply have our first session a bit earlier than normal. This have your revenue stats ready, go to , enter your OPEN FOR will be confirmed in the next few weeks. code and revenue. All bookings for accommodation will be carried out through the C N A once we have finalised the Deadline 2016 ANNUAL Agenda and circulated to members. Monday 29 February 2016 via the website link Annual Subscriptions you will receive. C N A Will collate all the data and AWARDS to C N A supply one overall figure to ASA by their deadline. It’s that time of the year for your annual Please be on time for this, last year required a Entries Are now open for the subscriptions to be paid, so expect and account significant amount of time chasing up information C N A Awards for the calendar from the C N A next week. Subs have remained from members. year January 1 2016 to at $100 per masthead for Full and Associate December 31 2016. Membership. Please pay these on time, as this ASA Funding allows the Association to keep operational. Go to the web site • ASA will also be sending out accounts for $90 www.cna.org.nz Annual Advertising + GST to members, this funds the service ASA Survey offer to C N A members. Since the reduction of C and follow the links and awards In 2014, our members generated over $50 million in N A member fees, ASA has billed members direct the online entry process. for this service, so expect an account soon. The Most awards can be advertising2016 revenue, AWARDS we need to again survey our entered online, so the members to gather the 2015 Advertising Revenue organisation provides a valuable service to our process is easy. statistics from members. All your submissions members around advertising content around the RESULTS &remainMetropol JUDGESconfidential, and we only discloseCOMMENTS to the does and don’ts , a quick call to ASA in advance of Gather your teams together Advertising Standards Authority the cumulative publishing any potentially misleading advertising can and start the process moving amount from all members. today. Winning Awards for your save a lot of time and angst. newspaper can provide suitable What we need: recognition to your teams, and be Conference Sponsors 2016 • All Advertising revenue from your mastheads from used as a marketing exercise to • We are pleased to confirm the sponsors from last January 1 2015 to 31 December 2015 your customers show you are the year have agreed to support the Annual Conference best in the country. • All advertisingWinner revenue from special publications from January 1 2015 to 31 December 2015 again, and as recognition of their support they will Get on to it today, • Include any web based advertising revenue from be included on our newsletters for the year. Without Bestentries Advertising close January 1 Feature2015 to 31 December 2015 or Supplementtheir support we would not be able to plan and 18 March 2016. Associate Memberdeliver a quality conference.

CONFERENCE SPONSORS 2013We thank our Sponsors to the Conference, without their support the costs of running such an event would be significantly higher to members

Norske Skog

- 1 - John Spring President CATEGORY- PAGE-

1. BEST JUNIOR NEWS JOURNALIST ...... 3

2. BEST SENIOR NEWS JOURNALIST ...... 3

3. BEST JUNIOR SPORTS JOURNALIST ...... 4

4. BEST SENIOR SPORTS JOURNALIST ...... 5

5. BEST HEADLINE ...... 5

6. BEST JUNIOR FEATURE/LIFESTYLE JOURNALIST ...... 6

7. BEST SENIOR FEATURE/LIFESTYLE JOURNALIST ...... 6

8. THE FRANK VEALE MEMORIAL AWARD FOR THE MOST IMPROVED NEWSPAPER ...... 7

9. BEST NEWSPAPER PHOTOGRAPHER ...... 8

10. BEST FEATURE/LIFESTYLE PHOTOGRAPHER ...... 8

11. BEST FRONT PAGE NEWSPAPER ...... 9

12. BEST FRONT PAGE FEATURE/LIFESTYLE ...... 9

13. BEST WEBSITE ...... 10

14. SALES EXCELLENCE - SALES PERSON OF THE YEAR ...... 11

15. SPECIAL PROJECT AWARD ...... 12

16. BEST INDIVIDUAL ADVERTISING PORTFOLIO ...... 13

17. BEST ADVERTISING FEATURE OR SUPPLEMENT ...... 13

18. SELF PROMOTION ...... 14

19. COMMUNITY INVOLVEMENT ...... 15-17

20. BEST ALL-ROUND LIFESTYLE MAGAZINE ...... 18

21. BEST ALL-ROUND NEWSPAPER ...... 19

22. OVERALL BEST NEWSPAPER & SUPREME WINNER ...... 20

- 2 - 1 - BEST JUNIOR NEWS JOURNALIST

Judge JIM TULLY Jim Tully is Adjunct Associate Professor with the School of Social and Political Sciences at the University of Canterbury and Researcher-in- Residence at the School of Communication, Journalism and Marketing, Massey University. He joined academia in 1987 after 18 years in daily newspapers during which he was the inaugural New Zealand Journalist of the Year and held such positions as editorial manager and assistant editor of the and editor of the 8 O’Clock weekend newspaper. Jim received the Canterbury University’s Teaching Award in 2007 and in 2011 at the national Canon Media Awards, the Print Industry Award for Outstanding Achievement. He is a frequent commentator on the media. He now lives in Wellington.

One Award Entry is restricted to journalists who have had less than three full BEST JUNIOR NEWS JOURNALIST years journalism experience as at 31 October 2016, and are on the WINNER - MANDY COOPER permanent staff of community newspapers. The deserved winner was Mandy Cooper who distinguished herself Entry portfolio to include 6 published articles from 1 January to 31 by breaking significant stories and very effective use of the Official December 2016. Information Act. Runner up - Bridget Rutherford

2 - BEST SENIOR NEWS JOURNALIST

Judge JIM TULLY

One Award WINNER - SANDRA STEWART - Kaiapoi Advocate Entry is restricted to Senior Journalists with more than three full The stand-out entry was from Sandra Stewart who exposed the year’s journalism experience as at 31 October 2016, and are on the real story behind the grounding of the MV Tuhoe, a matter of permanent staff of community newspapers. great interest to her Kaiapoi community. Sandra’s comprehensive reporting, supported by excellent visual images, overturned Entry portfolio to include 10 published articles from 1 January to eyewitness accounts and official reports into the incident. 31 December 2016. Runner up - David Williams - Mountain Scene

BEST SENIOR NEWS JOURNALIST Our best community journalists continue to do an excellent job in bringing stories of significance to their readers.

Those who deserve acknowledgement are Brenda Harwood, Shelley Robinson and particularly Maire Vieth and David Williams whose team at Mountain Scene has set the benchmark for lively, hard- hitting breaking stories over many years.

- 3 - 3 - BEST JUNIOR SPORTS JOURNALIST

Judge ARMIN LINDENBURG Managing director, Lindenberg & Partners, Auckland

Lindenberg & Partners is a boutique PR consultancy. Managing director, Armin has worked in communications for over 20 years building a reputation as a media and event management specialist. He has been media manager to the Men’s World Bowls (1988), World Cup Cricket (1992), NZ Ironman Triathlon, Benson & Hedges and Bell South Tennis Opens and the Halberg Awards. Before entering public relations in 1986, Armin spent 17 years in mainstream journalism with the Dominion and Auckland Star, becoming a leading all-round sports journalist covering both Olympic and Commonwealth Games, the 1982 All Whites World Cup campaign, test rugby and cricket, the British Open Golf and Wimbledon. He is secretary of the NZ Sports Journalists Association and for eight years has organised the annual TP McLean National Sports Journalism awards.

One Award Junior Sports Journalists who have had less than three full years journalism experience as at 31 October 2016 and are on the permanent staff of community newspapers. Entry portfolio to include 10 published articles from 1 January to 31 December 2016.

BEST JUNIOR SPORTS JOURNALIST There remains a strong appetite for seeking out sports stories in the provinces based on the strength of this year’s junior CNA Awards.

Among the 7 entries in the junior section, three stood out. They were Simon Knyvett (Gore Ensign), Ben Donaldson (Mahurangi Matters) and Yana O‘Gorman (Franklin Post). All three had strong, well rounded portfolios

WINNER - SIMON KNYVETT - Gore Ensign Versatility is the one word that first springs to mind when summing up Simon’s entry of nine articles. Each one focussed on a different sport and included well written interviews, profiles and the personalities in each sport. The breadth of sport included rugby league, eventing, show jumping, golf, netball, soccer, ice hockey, rugby and motor sport. All very readable well researched and constructed stories, particularly the piece about the tragic injury suffered by one of Southland’s favourite sporting sons, Inky Tulloch—now recovered.

Runner up - Yana O’Gorman - Franklin Post

- 4 - 4 - BEST SENIOR SPORTS JOURNALIST

Judge ARMIN LINDENBURG

One Award WINNER - MAIRE VEITH Senior Sports Journalists who are on the permanent staff of I have long been drawn to her writing. In the big Auckland community newspapers. market there are few who can engage readers as well as Maire. She also has an innate ability to get her interview subjects to open Entry portfolio to include 10 published articles from 1 January to up so profoundly. She managed to bundle up three Devonport 31 December 2016. Olympians— athletes Jacko Gill and Eliza McCartney and 470 sailor Paul-Snow Hansen, take them out for coffee and a photo op BEST SENIOR SPORTS JOURNALIST on top of Mt Victoria. She managed to get them to open up about their preparation and their big Olympic dreams. It was riveting WINNER - MARIE VEITH - Devonport Flagstaff stuff. With Maire there is no shortage of copy, but it is quality work. Well done Maire—again. Runner Up - Jon Rawlinson - Eastlife Magazine Runner up - Jon Rawlinson He had a strong portfolio of local sporting personalities and the pieces on Black Cup Colin Munro, Former Olympic weight lifter Precious McKenzie and Pro golfer Ryan Fox an enjoyable read.

5 - BEST HEADLINE

Judge MIKE BLAKE Has recently retired as group editor Waikato Business and Scientific Publications based in Hamilton, Mike began his career as a cadet on . He later served on the Morrinsville Star; Fiji Times, Suva as sub editor; Waikato Times as sub editor; Eastern Courier, Auckland as editor and Sunday News as chief sub editor. Other roles have included editor of Thames Star and Hauraki Herald; PR and advertising in Hamilton; editor, Sunday News; group marketing manager, News Media.

BEST HEADLINE elements pointing to the key issue. Beginning with an official Transit NZ road sign standing boldly over a softened blue montage WINNER - MOUNTAIN SCENE of busy Queenstown streets. It indicates State Highway 6 to Queue- It is a difficult task to select a specific headline given the styles of Town with three clear-cut photographs of traffic hot-spots in the front pages presented. Some papers are formatted and use their city. Then to underline this… mastheads and promos as clues to what awaits the reader inside. What’s the hold-up? Others rely on cheery photographs and a sound local story alongside. And they rush you to Page 3. In judging the best headline this year we have gone the usual route and taken the words displayed, how they relate to the subject being While there may not be a clever play on words, in itself, it tells the discussed and how they delivered the message. story.

So this of course steers us straight to our best front page from And there’s a quaint little garden centre lug advert (nothing to do Mountain Scene – Voice of Queenstown. with the headline) advertising coal for $11 for 20kg. So not only are you going to get stuck in traffic in our favourite tourist spot but it’s Queue -Town going to be damned cold as well. What’s the hold-up? A solid front page, Mountain Scene, with a headline, that alone, A clever graphics person has put this page together with all the tells the story.

- 5 - 6 - BEST JUNIOR FEATURE/LIFESTYLE JOURNALIST

Judge JIM TULLY

One Overall Junior Journalists who have had less than three full years journalism experience as at 31 October 2016 and are on the permanent staff of community newspapers.

BEST JUNIOR FEATURE/LIFESTYLE JOURNALIST WINNER - CAYLA-FAY SAUNDERS It was a small but select field with well-crafted entries from Bridget The winner by a narrow margin was Cayla-Fay Saunders, a fluent Rutherford, who engaged in hard issues, and Ann Morgan, who writer with a lovely easy, conversational style and light touch. Always consistently captured the lifestyles of country folk, especially in readable and engaging, Cayla well understands the difference Canterbury Farming. between a feature and a long news story.

Runner up - Bridget Rutherford

7 - BEST SENIOR FEATURE/LIFESTYLE JOURNALIST

Judge JIM TULLY One Award Senior Journalists who are on the permanent staff of community newspapers.

BEST SENIOR FEATURE/LIFESTYLE JOURNALIST Several portfolios impressed with their quality of writing, especially on lifestyle-oriented topics. I enjoyed the work of Maire Vieth, Jon Rawlinson, Lorraine Wilson and particularly Rose Davis, whose profiles were underpinned by deft interviewing.

WINNER - GABRIELLE STUART It was a tough call but Gabrielle Stuart had the edge. She was equally adept at personality profiles and challenging issues such as the trade in methamphetamine. Gabrielle’s account of a council hearing was an exemplar of how to make a meeting come alive.

Runner up - Rose Davis - Gulf News

- 6 - 8 - THE FRANK VEALE MEMORIAL AWARD FOR THE MOST IMPROVED NEWSPAPER

Judge MIKE FLETCHER

THE FRANK VEALE MEMORIAL AWARD FOR THE CLASS 1 - UP TO 14,999 COPIES MOST IMPROVED NEWSPAPER In one way or another, all entries in the “Most Improved” category HIGHLY COMMENDED - THE DEVONPORT showed they were better publications than the previous year. FLAGSTAFF AND THE WAIROA STAR These are totally different newspapers – and both work hard to Some of the improvements were small, others substantial. reflect the essence of their communities. The use of more bylines, where appropriate, may further consolidate the link between the As in previous years, submitted issues were judged on quality and reporters and the reader. presentation of editorial content, relevance to circulation area, community interaction, advertising layout and placement to best CLASS 2 - 15,000+ COPIES display editorial and serve the advertiser, overall presentation and any evidence of a drive to improve the publication, noting any HIGHLY COMMENDED - NORTH CANTERBURY attempts to embrace the growing acceptance of social media NEWS, THE WEEKEND SUN The new masthead of the North Canterbury News provides more Community newspapers have a recognised niche in this era of focus for readers. It defines the paper’s area of interest/influence. By uncertainty for paid daily newspapers – provided the local paper and large, the stories, although long, are reasonably well written. continues to do its best for its audience. Judging by the advertising volume, The Weekend Sun holds a strong Without exception the entries in category 8 show they are doing position in its marketplace. Its editorial coverage is pretty good, too. their best for their readers, their advertisers and their communities. WINNER - . Some titles will benefit from some tweaking (comments supplied to This is an excellent weekly newspaper. It really cares for its readers, the CNA executive) but largely the suggestions for improvement are its advertisers and its community. minor, aimed at reinforcing the coveted link between community newspaper/lifestyle magazine and its community. ASSOCIATE HIGHLY COMMENDED - METROPOL The new editor of this well produced lifestyle magazine appears to be providing a harder edge and more stories. If the additional pages, compared with last year, mean anything, then Metropol has improved its long-standing reputation for quality established by the previous editor.

OVERALL WINNER - THE STAR The standout newspaper in category 8 is The Star. This paper is a cracker. It is a joy to read. Judging by the Star’s pagination growth, the readers and advertisers like and value it, too. The Star is filling a vital niche for news and views in Christchurch.

The total package – news and adverts and space ratio to news and adverts - is well balanced. Every page is attractive. Every page is interesting.

- 7 - 9 - BEST NEWS PHOTOGRAPHER

Judge RHYS PALMER Rhys Palmer began his photographic interests at the age of 10 years old, owning an instamatic Agfa camera in Hamilton. He became New Plymouth Boys High School photographer and eventually started a career with The Hamilton Press in 1984. He continued his photojournalism spending 5 years on each publication, The Waikato Times and , until venturing out to start Waikato Photography,still operating after 20 years.He has experienced the transition from film to digital, working in all fields of photography.

One Award GEOFF SLOAN - The Christchurch star and community newspapers Photographers or journalists who take photographs who are on An extremely close contender to being runner-up with photo 9 the permanent staff of community newspapers. A portfolio of 10 being the 2nd best news image in the competition. photographs required. WAYNE MARTIN - Howick and Pakuranga Times A striking submission but lacked a news image. BEST NEWS PHOTOGRAPHER SUZANNE LEWIS - The Wairoa Star WINNER - LOUIS KLAASSEN - Whakatane Beacon A graphic shot in photo 7. A balanced portfolio with the best news image in the competition – Photo 1. Other very strong news images, plus a variety of action and moment photographs.

Runner up - Brittany Spencer - Nelson Weekly A strong selection with a graphic news shot, 3rd best in competition – Photo 10. I enjoyed the set- up shot in photo 8 and my favourite expression image in photo 2.

10 - BEST FEATURE/LIFESTYLE PHOTOGRAPHER

Judge RHYS PALMER One Overall WAYNE MARTIN - Eastlife A strong portfolio with great composition and variety. Photographers or journalists who take photographs who are on the permanent staff of community newspapers. A portfolio of 10 photographs required. ELAINE FISHER - Coast and Country News A fine submission that reflects the community. BEST FEATURE/LIFESTYLE PHOTOGRAPHER WINNER - BRUCE BARNARD - The Weekend Sun A clean, tight, interesting selection with a great variety. A skilled photographer that captures the action at the right moment but also has the ability to create those set up shots. They entertain and tell the story with depth, composition, cropping, lighting and balance.

Runner up - Louis Klaassen - Whakatane Beacon Some strong colourful images, I like the silhouette photo 2. Plus photo 9, a great study with feeling and composition.

- 8 - 11 - BEST FRONT PAGE NEWSPAPER

Judge MIKE BLAKE Class 1, 2 and Associate Category 11 … Class 1 Submit two front pages (not whole papers) from any time between WINNER - WANAKA SUN (comments as above for overall January 1 to December 31, 2016. runner-up…same date issue) Runner up - Bay Harbour News BEST FRONT PAGE - NEWSPAPER Strong local news with fun photograph. Overall active and attractive.

OVERALL WINNER (all classes) - MOUNTAIN SCENE, Category 11 … Class 2 July 14, 2016. This is a classic example of the local newspaper in one of New WINNER - MOUNTAIN SCENE, July 14, 2016. Zealand’s most popular tourist destinations grabbing hold of a (Comments as for overall winner above) nationwide issue – traffic holdups – and relating it to its own patch. Runner-up - Independent Herald, December 14, 2016. The expressions on the faces in the photograph tell the reader Queue – Town, the heading, with cleverly placed photographs of something is up. Apart from the headline it is a strong call to action. the key areas of distress all catch the eye and strongly ‘drive’ home the issue facing Queenstown. Highly Commended - The Post Franklin & North Waikato - May 17 With well-placed teasers, the inside content of the paper is not neglected. Good thinking getting a copy of the newspaper photographed at the pole and having the pic sent back for the front page. Worth a Wanaka Sun (25-02 to 2-03, Overall runner-up (all classes) - mention in this series of fronts. 2016) Well-constructed front page with an active, cheery photograph, Category 11 … Associate excellent teasers and a strong, serious message affecting the WINNER - COAST & COUNTRY NEWS May 2016 community. Vintage Hay wins the day here

12 - BEST FRONT PAGE FEATURE/LIFESTYLE

Judge MIKE BLAKE

Class 1, 2 and Associate Category 12 … Associate Submit two front pages (not whole papers) from any time between WINNER - EASTLIFE, November, 2016 January 1 to December 31, 2016. A striking photograph … up close and personal with a gannet. A most eye-catching cover

BEST FRONT PAGE FEATURE/LIFESTYLE Runner-up - Rural Living Category 12 … Class 1 This cover tells a rural story. Great teasers covering a range of ‘down on the farm’ activities along with a back-up pic of the aged WINNER - Waiheke Weekender bus which could have seen school service after years on the road Compelling photograph leading into a paper that promises a carrying passengers for NZ Road Services…and two lucky country guiding hand to those who grab a copy about what’s going on kids enjoying a rare ice cream treat in the foreground. around the island.

Runner-up - Ex Press - December, 2016 Food for thought for many readers

Category 12 … Class 2 WINNER - WEST COAST MESSENGER. FARMING TIMES, December 2016 Strawberries for Summer … a simple message

- 9 - 13 - BEST WEBSITE

Judge CLARE SWALLOW

One Overall Award Runner up - Express/Cornerstone Publications Ltd This site is visually appealing across all device types (mobile, table Judged on- and desktop). They have done a good job with the redesign to fit • Innovation/Content a lot of different content types into the site (posts, featured posts, • Design Functionality events, advertising, polls etc) without distracting the reader too much on home page. Once you move into a post page - it may be • Business results (supply revenue generated by the site from 1 beneficial trialing turning some of these features off (such as polls) January to 31 December 2016) to ensure a distraction free read, which may increase time on site • Weekly average Browsers (Week 3 – 9 November 2016) per visitor. All in all a classy design with real room for ongoing • Unique Weekly Browsers (Week 3 – 9 November 2016) engagement. • Average length users are on the site (Week 3 – 9 November 2016) • (the above 3 items must be presented from a report file extracted from your site analytics, and submitted in its original form) • Main Newspaper circulation represented by the website

BEST WEBSITE WINNER - SUNLIVE This site stands out for one thing - content. While it may not have been the most visually appealing - the impressive readership and engagement figures show how the focus on quality content is engaging the community. With different media types in posts such as integrated social media feeds, video, galleries etc the reader has multiple ways to stay engaged. There is a strong local feel and a breadth of opinion across an array of the community. This gives the different persona’s visiting the site something to identify with. Also nice addition of user generated content - such as ‘the bay today’ feature which is proving a popular way to get readers involved.

- 10 - 14 - SALES EXCELLENCE

Judge LORNE MALTMAN

One Award Judges will be asked to consider the following aspects of an entry- (OPEN category to print display/classifieds + digital) • Outstanding “wins” / Major Achievements Sales executive nominations must demonstrate high achievement • Revenue Growth and meet the criteria listed below. • New Revenue The period of time being measured for these awards covers from 01 January 2016 to 31 December 2016. • Retained Revenue Where appropriate, you may include written testimonials. These • Client/Agency Relationship Development testimonials will not be returned to the nominee. • Collaboration (internal) Written responses to be no more than 750 words, covering the • Creative Thinking following topics- • Professional Development 1. Brief biography 2. Major achievements in 2014 including reasons and impact on the business SALES EXCELLENCE 3. Personal sales performance - e.g. target, volume, revenue and WINNER - MICHEALA BOLSTER - The Star yield This entry displayed the use of several different strategies and tools to increase sales, along with examples of new business and sales 4. Cite new business wins plus growth of existing client performance. spend; outlining business strategies for creating and retaining business. Client testimonial(s) desirable 5. Main professional and personal attributes that have Runner up - Andy Bryenton - Kaipara Lifestyler contributed to success Good use of creative skills and storytelling to help sell the idea. 6. How the nominee has promoted your newspaper / digital property as the advertising medium of choice 7. Commitment to professional development

Please include- • Letter of approval by GM/CEO/Publisher for nomination • Photograph (preferably a headshot) of the candidate

- 11 - 15 - SPECIAL PROJECT AWARD

Judges LORNE MALTMAN

One Award

Best new Project or innovation- Judges will look for entries that differentiate your solution from the pack. A new approach is essential. If it is a new approach and / or change of thinking within your own organisation (as opposed to a world-first), then it will be an acceptable entry. But make that clear, and explain it, in your Statement of Purpose. This award is designed to reward those who successfully «think outside the square» for their client. NB - The criteria has been left open so you can best describe your idea/innovation. The existing criteria cited below can be a guide. Judges will reward outstanding creative execution that commands attention and motivates the audience or prospect. Entries should demonstrate the following components-

Weighting

Innovation Original use of medium for message / audience 50%

Design Sharp and relevant design / illustration / copy 15%

Inspiration Effective call to action 15%

Impact Measurement of response (data-points or client feedback where possible) 20%

Definitions

Best New project or Innovation- Can be any size, on any platform, and must have been commercially sold. The same applies to dedicated environments, such as features, supplements, digital microsites, mobile app sponsorships and so on. Editorially/Advertising-driven features /supplements/websites are acceptable so long as they have been a new innovation to your business in the 2014 calendar year. Statement of Purpose- A Statement of Purpose addressing the criteria of up to 300 words must be included for each entry. Additionally, the Statement of Purpose may be complemented by a client(s) endorsement, which would not be included in the 300- word limit.

SPECIAL PROJECT AWARD WINNER - THE DEVONPORT FLAGSTAFF Great opportunity to provide tourists and local with relevant information in the area. Good layout and comprehensive. Good response with the main advertiser keen to continue next year.

Runner up - Whakatane Beacon Original idea working with competitive media to grow revenue. Simple.

- 12 - 16 - BEST INDIVIDUAL ADVERTISING PORTFOLIO

Judges LORNE MALTMAN

Class 1, 2 and Associate CLASS 1 WINNER - CLARE McGILLIVRAY - Botany and Enter your best six advertisements from any issue prepared solely Ormiston Times by your own advertising/production team between January 1 to This entry has a great variety of styles with great use of fonts and December 31, 2016. colours suited to the advertiser. Runner up - Rodney Grey - Bay Harbour News BEST INDIVIDUAL ADVERTISING PORTFOLIO This entry leaves the reader clear what is on offer through well designed ads that are easy to read with the appropriate use of images ASSOCIATE WINNER - EMMA DYER - Metropol and editorial. Magazine This entry uses excellent images, simple design and appropriate fonts. A clear winner. CLASS 2 WINNER - RODNEY GREY - The Star Runner up - Canterbury Build Magazine This entry has simple, clean designs with excellent choices of colours and layouts. This entry has good captions and interesting variety of styles. Runner up - Stephen Van Rensburg - Cook Strait News Good use of images in a variety of ads. Easy on the eye.

17 - BEST ADVERTISING FEATURE OR SUPPLEMENT

Judges LORNE MALTMAN

Class 1, 2 and Associate CLASS 1 WINNER - WHAKATANE BEACON Great use of white space and layout to create a more relaxed and One only advertising feature or supplement from any issue engaging read for the target audience. Well supported with a variety published between January 1 to December 31, 2016. The feature of relevant advertisers and styles of adverts. or supplement must comprise a minimum of two pages and be exclusively the work of the newspapers own editorial and advertising staff. Runner up - Opotiki NEWS This is a well presented feature with tailored advertising to fit the BEST ADVERTISING FEATURE/SUPPLEMENT mood of the feature. Tough call as 3 very strong entries CLASS 2 WINNER - WEST COAST MESSENGER This entry was well thought through with a good history lesson of ASSOCIATE WINNER - METROPOL MAGAZINE the publication and town. Good advertising support. This would Plenty of colour in the advertising, editorial and advertorials that stay on the coffee table for some time, shared around and stored really brings this feature to life. Consistent look and feel throughout away for years. which made for an engaging read.

Runner up - Mountain Scene Runner up - Canterbury Build Magazine This feels like the official guide to the Winter festival. The Well crafted editorial/advertorial on the one theme with clear deliberately busy layout and variety of editorial styles enhance the images. excitement of the event for the reader. Excellent advertising support.

- 13 - 18 - SELF PROMOTION

Judge LORNE MALTMAN Class 1 , 2 and Associate- In paper advertising self promotion January 1 to December 31, 2016 • Special promotions to clients / agencies with branded materials / packages • Self promotion at special events • Outdoor promotions of your newspaper, e.g. signage / branding • General marketing and branding

SELF PROMOTION NO ENTRIES RECEIVED

- 14 - 19 - COMMUNITY INVOLVEMENT

Judge GREG TREADWELL

Senior lecturer, journalism School of Communication StudiesAUT University, Auckland.

Born in Kenya in 1963, Greg lived there until 1969, then grew up mostly in Vanuatu where he still has research interests in mainstream and social media. He trained as a journalist in the 80s then worked at various newspapers including the , Whakatane Beacon and, most recently, as editor of Waiheke Island’s, Gulf News. He has a NZ Certificate in Journalism and an MA in New Zealand poetry. In 2005 he joined AUT and in 2010 he won the university’s prestigious Vice Chancellor’s Award for Excellence in Teaching. He is a longstanding judge for the NZ Community Newspapers Association Better Newspapers Awards and has also judged the Canon Media Awards (Best News Website) and the Travcom travel photography awards.

Class 1 and 2 it both needs and, perhaps, deserves. The Flagstaff has no worries - readers, including a woman who stopped editor Rob Drent in Community leadership entry based upon a single example of the street to apologetically press $4 into his palm, help the paper community involvement during the competition year through exceed its target of raising $2000 in one month. It’s a modest sum, articles and/or photographs taken from possibly several issues as perhaps is appropriate, but as Drent points out, the paper’s OIA of your paper. Please do not submit an advertising feature or costs range from about $400 to $1000 per request, so that’s a pretty newspaper revenue generating scheme. healthy shot in the arm for the newsroom’s investigative work.

Wainuiomata News COMMUNITY INVOLVEMENT The Wainuiomata Mall saga – the long-awaited revamp of the Overall it was again a great pleasure to judge the NZCNA’s major retail centre has still not happened. Despite the optimistic community involvement award. The strong community spirit in claims of local politicians, the News tracks the deterioration of the the association’s newsrooms remains encouraging, both in what you mall in detail and what that means for the vitality of the business choose to cover in their week-to-week reporting (and how you cover community and for the wider community. The mall has in fact been it) and in your active campaigning for positive outcomes for your in a downward spiral for 20 years, according to MP Trevor Mallard. readers. There are numerous entries worthy of recognition here that The departure of The Warehouse, hurried up by the November 14 reflect that earthquake, seems like the last straw. It’s not an easy story for the business community or indeed the wider community but it seems commitment to building resilience in your communities. The entries the News is getting others to face up to it. Congratulations. this year represent editorial campaigns of one sort or another in a broad array of areas, including cyber-safety, the death of the local mall, the building and restoration of community centres, planning A veritable feast of fundraising is behind the development of the issues and natural justice, mental health in our rural communities, $1.7m Gore Kids Hub, including not only community trust grants, the rights of the LGBT communities, the environment and failures a battle of the bands and so on but a surprise donation of $1000 of local government, disaster response, and addiction and other from a local motorcycle club. The result is an incredible community health issues. The newsrooms of our independent local papers are centre with children as its focus, and a community proud of its still covering the stuff that matters in 2016/17 and standing up for success and confident of its future. The Ensign tracks the project their readers. Nowhere else in the media, it seems to me, is there from beginning to end, keeping it in focus for all. A community such clear support for and loyalty to the readership, which is at paper’s stories about such projects are arguably a significant the heart of it all. A strong vein of advocacy still runs through our contributor to their success. community papers. Thank goodness for that.

Express CLASS 1- Auckland’s longstanding Rainbow paper Express marks the 30-year Devonport Flagstaff anniversary of the Homosexual Law Reform Bill with a DPS made Innovative, bold and always serious about its journalism, the up of four interviews with key activists who fought for justice and Devonport Flagstaff launches an investigative reporting fund, to equality. As well, there is a page of historic photos by David Hindley, which readers are invited to contribute. who captured the gay-rights marches of the time. It’s not all historic though, with interviewees also pondering the challenges still ahead Monies raised will be used to fund those all-important OIA requests, for New Zealand society. This is a perceptive and powerful entry. which are needed now more than ever but are also a growing financial burden to newsrooms, as government, at both local and Waitomo News national levels, continues to retreat from its obligations under our A three-year campaign by a local pastor and youth advocate has freedom-of-information regime. It’s a fascinating proposition - In had a positive effect on Waitomo’s young people, the News reports. cash-strapped times, when it is harder and harder to provide fourth- Also involved in the campaign have been local youth services and estate services, those citizens who value and understand the need for the town’s schools. And of course, the community paper itself. The transparency can support their local paper to the level they think speeches by high school students published by the News as part of

- 15 - 19 - COMMUNITY INVOLVEMENT (Cont) the campaign are inspiring. While it’s acknowledged cyber-bullying CLASS 2 will never go aware entirely, the News has been instrumental in The Post getting the word out and it feels as though perhaps a real difference Waiuku’s persistent local paper, the Post, takes on the might of the is being made. Young people are taking ownership of the issue. supermarket chains, asking readers to help them investigate the That’s a huge step. rumours circulating of systematic overcharging in local supermarkets. Reader stories, which are published, confirm multiple cases of prices Devonport Flagstaff changing between the sign in the aisle and the till at the checkout. Consistent failures of local government eventually saw the How many of these oversights go on and to what kind of extra profit controversial i-Site at Devonport closed in 2016. Starved of a good does it all add up to, the Post rightly asks. The supermarkets say information service for its vital tourism industry, the Devonport they’ll look into any specific complaints. But as the Post points out, business community, led by the consistently strong Flagstaff, decides the real point here is just how much overcharging goes unnoticed. it to fix things itself. The result is a 32-page publication listing every Consumer power, supported by persistent journalism. business on the peninsula (courtesy of the Devonport Business Association) and detailing everything you can do in fascinating, Independent Herald colourful and historic Devonport. Stylish in look and rich in detail, Johnsonville’s mall problems are the focus of the Herald’s entry. this is what the village has been needing. Locals say it feels sad. Then the mall loses a much-loved jewellery business after 27 years but local politicians insist it’s all tickety boo. Wanaka Sun The happy ending, however, is an agreement to reboot a stalled It may have got momentum on Facebook but the campaign for a upgrade worth $150m. Local media cuts to the chase again. plastic-bag-free Wanaka got even more legs when it hit the local paper. Sewing drives and a limited range of hand-sewn bags raise Southern Rural Life money and the project’s profile. Add to that a Pledgeme campaign Mental health issues faced by farmers and their families have had and more than $6000 and Wanaka is looking good for a PB-free a growing profile in local media in recent years, and hereSouthern future. Rural Life does an excellent job of raising such complex issues in a Whakatane Beacon – a simple but highly effective community productive and supportive way. Great looking presentation, profiles involvement campaign. An artist’s photograph inspires the Beacon and stories. Outlining avenues for both self-help and professional to invite readers to submit their favourite landscape photos which help as well, it reflects the increasingly sophisticated approach to are published each Friday. Everyone takes photos these days. Hey mental health taken across society today and has a special emphasis presto, a collection of extraordinary and beautiful images of the of the effects of adult depression on children. Rural communities EBOP and other places. The best are really very good. Two are can be the last to get the advantages of such progress and it is awarded prizes but the readers are the real winners. A digital record heartening to see local media define and execute their role in the by the community itself. A favourite, if not quite a winner this year. issue. It’s ok to ask for help.

CLASS 1 WINNER - THE DEVONPORT FLAGSTAFF. The Star The Flagstaff gets in boots an’ all once again. After a long campaign Nothing ever seems too big a challenge for Dunedin’s Star and exposing the failing information ‘i-Site’, this is a positive result for here its strong history of campaigning continues. In collaboration the community. When government fails you, you gather round and with the SPCA, the newspaper steps out to raise a cool $1.5m to do it yourself. Together the newspaper and the business community rebuild the dilapidated Opoho animal centre. Launched in June have found the solution, while local government flaps about. The 2016, by December 8, there is more than $1.1m in the coffers passion the Flagstaff shows year after year is commendable and the and the campaign is on track to a fantastic result. It is a very good relentless approach to holding local government to account an example of the influence and relevance local newspapers still have example of what can be done. Sometimes raw, often determined and in people’s lives. Such campaigns not only benefit a community in always moving the issues forward, the Flagstaff is still the heartbeat material terms, but in the alignment of community values and the of the peninsula. Congrats. maintenance of important institutions. Another success in a long line of successes.

The Howick and Pakuranga Times The Times, never shy of the good fight, sets out to save the locally prized viewshafts to the Hauraki Gulf from the cenotaph on Stockade Hill, where high-rise development is threatening an important local sense of place. More than $31,000 in fundraising later and the embattled ratepayers’ group’s legal costs are covered; the fight for recognition of the viewshafts goes on – even if the development itself could not be stopped.

- 16 - 19 - COMMUNITY INVOLVEMENT (Cont)

North Canterbury News CATEGORY 2 WINNER - THE POST (WAIUKU). NCN staff respond quickly when the November 2016 7.8 magnitude Strong consumer journalism at a grassroots level. Such rumours are earthquake strikes. The damage to the area, still recovering from often dismissed as unreliable or too hard to confirm. Or too time- a three year drought, stretches across the top half of the Hurunui consuming to cover in small and busy newsrooms. It’s easier to get district and all of the Kaikoura district. Deadline is deadline though stories from council agendas or bowling clubs. How do you tackle and the paper manages to carry extensive coverage despite the short the deeply felt but hard-to-prove issues brought by your readers timespan available. As staff work on the next issue, senior newspaper when things just aren’t on the record like that? In Waiuku rumours staff drive papers as far as they can, even to roadblocks from where were flying about rip-offs and, despite the difficulties, thePost army trucks can take them further, to help keep people informed of decided to have a crack. The result was a great story. It’s amazing what is going on. what directing a little sunshine at an issue can achieve. How many more shoppers will be checking their receipts now? A follow-up The Star might show a rise in complaints, perhaps. But whatever happens, Aranui’s community-based support service He Waka Tapu is one things is for sure – if we are prepared to run the story, then thoughtfully covered in a two-part feature in the Star. With 35 the supermarket will be double-checking their pricing. And, after staff and multiple community partners, the service has a cutting- all, that’s what people want when they spend their hard-earned and edge approach to issues such as violence, drug addiction and health often limited dollars. problems using apps and other online resources to connect people. In a moving sidebar, an intern with the programme who will help OVERALL WINNER - THE POST (WAIUKU) others tells of his own difficult past and how he overcame addiction. For the width and depth of the impact it had. But also for the spirit of the story. Congratulations. Nor’ West News The Nor’ West News takes on the might of the RMA industry when an appalling resource consent allows oil giant BP to build a 20m x 5m wall in front of someone’s house in an expansion of an Edgeware petrol station. The resident, without the legal clout but supported by the newspaper and then by many others, endures strong white glare from the wall and has lost the trees he once looked at. Mayor Lianne Dalziel steps in and asks BP to plant some trees in front of the wall, which it does. Great work by the News – the planning process seems to too regularly dump on the little guy but local newspapers, it seems, still have resolve. Shame the wall’s still there.

- 17 - 20 - BEST ALL ROUND LIFESTYLE MAGAZINE

Judge VENETIA SHERSON ASSOCIATE WINNER- THE STAR KIWI GARDENER (monthly) Against a backdrop of falling circulation, fake news and click bait, This magazine performs at the highest level in all categories. It is it is hugely gratifying to see print publications continue to deliver practical, inspiring, attractive and focused on the needs and interests top-class content to their readers. of its discerning and demanding readership. Clean, simple design, The communities served by the papers and magazines entered in the authoritative writing and very readable. Compliments to the team 2016 awards, are fortunate to have publications that cater to their who put it together every month. It is a worthy recipient of the top needs and ensure they are well informed and entertained. honour. It was especially gratifying this year to see some newspapers taking a strong lead on issues they deem important to their community. Runner up - Times House Publishing Rural Living Some of the portfolios were strident in their call for attention – or This is a sophisticated magazine. Clever headlines are a mark of action. A newspaper that knows its readers can confidently raise its confident editorship. The articles deliver what they promise and voice on their behalf. Long may that continue. nothing is over-written. Good, practical advice and information produced in a well-designed publication. Entries to be selected from regular monthly/bi monthly magazines. We are looking for at least 4 ( four) entries of the same product, FINALIST - Kiwi Gardener (Quarterly) published between 1 January and 31 December 2016. Entries will Like its stablemate, the quarterly publication delivers exactly what be judged across a number of criteria. is promises, adding depth in specialist topics to cater to the needs • Editorial content (quality of the writing) of its audience. Kiwi Gardener Quarterly would rank highly in any international competition. • Presentation (layout) • Level of local editorial content CLASS 1 • Layout WINNER - EXPRESS/CORNERSTONE PUBLICATIONS LTD EXPRESS MAGAZINE • Photography • Advertising content and presentation Top-class imagery and design combined with sharp writing in New Entries must include- Zealand’s only magazine for gay and lesbian readers. The content • Name of Lifestyle Magazine covers lifestyle, GLBT issues, food, health and personal profiles. The writing is intelligent and pithy. • Brief outline of target market • Frequency CLASS 2 • Circulation number Only one entry. No award given.

• Total number of journalists at your newspaper (FTE OVERALL BEST MAGAZINE AND SUPREME equivalents) WINNER - THE STAR KIWI GARDENER (MONTHLY)

BEST ALL ROUND LIFESTYLE MAGAZINE Runner up - Express

- 18 - 21 - BEST ALL-ROUND NEWSPAPER

Judge VENETIA SHERSON Class 1 , 2 and Associate- Three compulsory issues are required for the judging of the Best All-Round Newspaper- • One Newspaper published in March 2016 • One Newspaper published in June 2016 • One Newspaper published in November 2016 The judging for the Best All-Round Newspaper will be based on the following guide-

Weighting

Connecting with the community including a forum for opinions 35%

Quality of journalism including news selection and writing 30%

Design including photography 20%

Agenda setting including exclusives and/or campaigns 15%

• Total number of journalists at your newspaper (FTE equivalents)

BEST ALL-ROUND NEWSPAPER Runner Up - The Scene CLASS 1 - UP TO 14,999 COPIES The paper that keeps on giving. The Scene always punches above its weight and continues to serve its diverse readership well in WINNER - THE BEACON all areas of news and entertainment. Good to see court coverage The move to compact design suits The Beacon. The design is better continue to hold its place. The front page open letter to former PM and the paper appears more confident in its new livery. Leads vary John Key about the pressures on Queenstown is a stroke of genius, from gang issues to traffic hassles, all reflecting the talking points on demonstrating again the confidence and cleverness of the editor and the streets of Whakatane. Great to see good space still devoted to reporting staff. court reporting. The newspaper is a credit to the editor and his staff. Finalist - Howick and Pakuranga Times Runner Up - Oamaru Mail A newspaper that covers all corners of its patch well and has a Some original approaches demonstrating confidence and lively letters column, demonstrating excellent engagement with its by the editorial team. The 50th anniversary of the relaunch is a community. A notch above other, similar community papers in triumph. The paper is packed with stories that sustain communities the field. and bind them together. Strong reportage of crime balanced with lighter, lifestyle and profile pieces.

Finalist - The Courier BEST ASSOCIATE NEWSPAPER A busy paper that starts strongly on Page 1 and never lets up through to the back page. Packed with civic news, sport, arts and WINNER - CENTRAL RURAL LIFE entertainment, plus an elegant design that would be the envy of Strong, serious and focused reporting of the issues facing the many other papers. farming community. The reporters know their subjects. I imagine this paper is well-received and well-read.

Runner Up - Coast and Country BEST ALL-ROUND NEWSPAPER A busy publication that spans all parts of rural life from farming to CLASS 2 - 15,000+ COPIES lifestyle issues. A simplified design would improve the paper.

WINNER - THE STAR Bold in design and bold in attitude, The Star urges its readers to engage in debate and reflect on the issues it deems important to the community. Strong, grass-roots reporting and tight writing are the hallmarks of the paper. It tackles big subjects with a sure hand and features a good mix of civic issues, crime and community stories.

- 19 - 22 - OVERALL BEST NEWSPAPER & SUPREME WINNER

Judge VENETIA SHERSON

Judged from best entries in Category 1, 2 and Associate

WINNER - THE STAR

Runner-up - Mountain Scene

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