May 22, 2012
Multi-Platinum Singer and Songwriter Jason Derulo is “Undefeated” in Coca- Cola Perfect Harmony Program
Second Annual Lyric Submission Program Brought Fans Together with Chart- Topping Singer-Songwriter to Create New Hit Song for AMERICAN IDOL® Finale
25,000 Free Song Downloads Available to AMERICAN IDOL Fans
ATLANTA--(BUSINESS WIRE)-- Fans across the country got a double-dose of decision- making power this season on AMERICAN IDOL®, as not only will they choose the overall winner, but they also helped multi-platinum singer and songwriter Jason Derulo complete his new song “Undefeated” with the Coca-Cola Perfect Harmony program. After four submission and voting phases and thousands of lyric submissions, the program will culminate tonight when Derulo performs the final version of his new single on the first night of the two-night finale of AMERICAN IDOL at 8 p.m. ET/PT on FOX.
“The process of creating a song is always a collaborative effort, but working with my fans and Coca-Cola to finish out ‘Undefeated’ just takes that to another level,” said Derulo. “The song is about not letting anything hold you back, which has particular relevance to my life right now, but I also feel it’s something everyone can relate to. I hope everyone can see a little bit of themselves in this song.”
During the program fans logged on to www.americanidol.com/perfect_harmony where they listened to the opening segment of “Undefeated.” Each week, hopefuls from around the country submitted their own lyrics to contribute to the song. Following each of the four submission phases, Coca-Cola and Derulo selected the top three lyrics and then fans voted for their favorite. The lyric with the most votes was then incorporated into the song. The final of the four lyrics was selected on May 19 in preparation for Derulo to finish out the song and perform it on AMERICAN IDOL.
The winning lyrics include:
Round 1 – “Can't change the past no matter how I try” Round 2 – “Cause this might be my last chance” Round 3 – “Yesterday's gone, I've found my way somehow” Round 4 – “There's no time for fear, you only live once”
To celebrate the collaboration, Coca-Cola is giving away 25,000 free downloads of the song following tonight’s episode of AMERICAN IDOL. The release of the first 10,000 will be timed with the East Coast airing of the show and the second 10,000 with the West Coast airing. Ryan Seacrest will be giving away the remaining 5,000 downloads, so fans can tune into his radio program for details. After that, the song will be available for purchase on iTunes. Fans can preview the song and check out details of the initiative at www.AmericanIdol.com/Perfect_Harmony.
“Music has the power to bring people together and through Coca-Cola Perfect Harmony we were able to give fans an ‘insider's view’ of the songwriting process and to be a part of AMERICAN IDOL, a show they love,” said Stuart Kronauge, SVP, Coca-Cola Brands. “The tremendous response we received just shows how many talented, creative people are out there. By providing them with the opportunity to work with a top artist to create a new song that will be performed live in front of millions of people we hope to foster that creative spirit.”
Full lyrics for “Undefeated” Oh, oh, oh, oh, oh, oh, oh, Oh, oh, oh, oh, oh, oh, oh, Undefeated.
Wish I knew then what I know now, But, I, I can't change the past no matter how I try, I So Imma get up and dance, you know Cause this might be my last chance, Like there's nobody around, Even gravity can't keep me down.
Everybody get it started, I'm on top of the world what a feeling, Whoa, oh, oh, oh, oh, oh, I'm undefeated, undefeated. No one told me what I could be, Now I'm walking on air what a feeling, Whoa, oh, oh, oh, oh, oh, I'm undefeated, undefeated, tonight. Undefeated.
No looking back can't live that way, right now, Yesterday's gone, I've found my way somehow. So Imma get up and dance, you know Cause this might be my last chance, Like there's nobody around, Even gravity can't keep me down.
Everybody get it started, I'm on top of the world what a feeling, Whoa, oh, oh, oh, oh, oh, I'm undefeated, undefeated. No one told me what I could be Now I'm walking on air what a feeling, Whoa, oh, oh, oh, oh, oh, I'm undefeated, undefeated, tonight.
So I'll live today like it's my last one, There's no time for fear, you only live once.
About Fremantle North America / CKX
AMERICAN IDOL is produced by 19 Entertainment Ltd., a division of CKX, Inc., and FremantleMedia North America Inc. The series is executive-produced by Simon Fuller, CEO, XIX Entertainment; Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Ken Warwick, Executive Producer, FremantleMedia North America, Inc.; and Nigel Lythgoe, CEO, Nigel Lythgoe Productions.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to- drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
The Coca-Cola Company Kerry Tressler, 404-676-3676 [email protected] or Rogers & Cowan Nicole Okoneski, 310-854-8189 [email protected]
Source: The Coca-Cola Company