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Fundraising Events Roundup: Innovation and Creativity

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Fundraising Events Roundup: Innovation and Creativity Your presentation will begin shortly GiveSignup | RunSignup 1 Fundraising Events Roundup: Innovation and Creativity 2:10pm-3:00pm ET GiveSignup | RunSignup Today’s Speakers Cam Ballard Sales Representative, GiveSignup | RunSignup Johanna Goode Marketing, GiveSignup | RunSignup GiveSignup | RunSignup 3 Agenda WHY FUNDRAISING EVENTS VIRTUAL EVENTS FOR ANY YEAR 01 04 There are lots of ways to In-person is back, but some raise money. Why virtual events are sticking Fundraising Events, then? around. RUN/WALK/RIDES KEYS TO A SUCCESSFUL EVENT 02 05 It doesn’t have to be just How do you make your your average 5K. fundraising event stand out? TICKET EVENTS THANK YOU/QUESTIONS 03 06 Beyond endurance: What did we miss? traditional and unique events. GiveSignup | RunSignup 4 Why Fundraising Events The options are endless. GiveSignup | RunSignup 5 56% Fundraising Events Of donors attend fundraising events regularly Whether as the host of an event, or as a charity partner to a for-profit event, nonprofit organizations are a key part of events 63% everywhere. Of nonprofits host events to build community Ticket sales are the largest revenue driver for 75% Of fundraising events GiveSignup | RunSignup 6 Beyond Dollars Why fundraising events are worth more than their pure dollar value ● Expand your reach ○ Event attendees can be attracted by the experience you provide - and then learn more about your cause while they are there ○ Bring in new supporters to nurture into donors ● Create relationships ○ Supporters who engage with your team and your cause directly feel more connected ○ Experiences resonate strongly with supporters, especially millennials ● Recognize Top Supporters ○ Provide a public forum to thank top donors, fundraisers, and sponsors GiveSignup | RunSignup 7 ● Timers & Race Management Companies ○ Most clients will be nonprofits. If you can help them raise money, you increase your value ○ 88% of timers offer services beyond timing Why Fundraising ○ 90% of timers are viewed by their clients as technology experts Matters to Everyone Not just nonprofits. ● For-Profit Run/Walk/Rides ○ Most for-profit events work with one or more Charity Partner ○ People are more likely to register if they believe some portion of their fee is going to support a good cause ○ Working with Charity Partners can help build relationships in your community GiveSignup | RunSignup 8 ● There’s room for everyone ○ Inclusivity via virtual and hybrid options ○ Flexible options for participants of different abilities and financial commitments Innovation ● Fresh Ideas ○ New concepts! New activities! ● People are grateful for opportunities The pandemic forced a lot of organizations to re-imagine their that you give them events and create entirely new forms ○ Even if it’s different. Even if it’s not perfect. of events. What did we learn? GiveSignup | RunSignup 9 Run/Walk/Rides More than a 5K. GiveSignup | RunSignup 10 History of Fundraising Run/Walk/Rides 2012 Running USA estimates road races bring in $1.2 1988 billion in Team in fundraising Training starts 1972 the first Munich Charity Bib Olympic style program 1970 success spurs 1969 March for the Running Church World Babies is 1st Boom of the Service nationwide 1970’s organises one fundraiser, of the first raising $75,000 Charity Walks in US GiveSignup | RunSignup 11 Range of Fundraising Run/Walk/Rides Find the right fit for your organization Fun Run/Walk/Rides Timed Races Premier Events ● Untimed, ● Timed, with or without ● Marathons, Turkey non-competitive an untimed option Trots, and other ● Inclusive ● 5K is most common, fundraising events that ● Lower overhead but distances vary draw thousands of ● Focus is on the cause, ● Participants are a mix participants with many supporters of supporters of the ● Significant overhead, joining because of the cause & competitors but large reach cause looking for a race ● Sometimes organized ● Often (but not always) for a nonprofit; small events sometimes charities partner with the race GiveSignup | RunSignup 12 Scott Coffee Run The Local Community Option The Numbers ● Participation was down 30% from 2019 (597 total) ● 150 registered in the last week ● 73 Virtual Runners Efficient Race Day ● 227 people checked in on race morning ● 3 Volunteers + 1 Shirt Organizer ● 45 Minutes total, no lines New Format ● Open start line for 15 minutes Technology ● 831 people signed up for finish notifications, 421 for text and 410 for email ● Uploaded 337 photos, with 1800 views in a day GiveSignup | RunSignup 13 Humana Kentucky Derby Festival mini & Marathon The Extended Hybrid Option In-Person Option ● New in-person courses to allow for more distancing and multi-day event ● 4 days for the mini, 1 for the marathon ● Light aid (self-serve water) Virtual Option ● 1 month to complete event ● Digital bib & certificate, virtual race bag, RaceJoy tracking, playlist ● Self-reported “results” GiveSignup | RunSignup 14 Humana Kentucky Derby Festival mini & Marathon The Extended Hybrid Option Charity Runner Program ● Runners can select from any of the event’s Charity Partners Status: ● Renamed “Fundraiser” to be “Charity Runner ● 23 Charity Partners ● ● 5,000 in-person More than 2 million raised since 2005 participants and ● 1,000 virtual participants GiveSignup | RunSignup 15 Gold Nugget Triathlon The Hybrid Hybrid Option Hybrid within Hybrid ● Live, In-Person Event ● Virtual Event ● Hybrid with some in-person (run, swim optionally) and some virtual (bike, swim optionally) Something For Everyone ● 351 in-person finishers ● 700 virtual finishers ● 270 hybrid finishers Donations Collected ● $9,336 raised for Clare House GiveSignup | RunSignup 16 Gold Nugget Triathlon The Hybrid Hybrid Option Participant Resources ● Empowered participants to self-manage their options ● Builds customer confidence that they control their event experience ● Allows participants to get the most out of the flexible options they provide ● Reduces customer service and individual requests GiveSignup | RunSignup 17 AACR Philadephia Marathon & Broad Street Run The Big City Races Philadelphia Marathon Weekend Broad Street Run ● November 1, 2021 ● Postponed from early May to ● No 2020 Event October 10 ● ~30,000 in a normal year ● Virtual event in 2020 ● Opened at 50% capacity, has ● Full capacity (40,000) increased to 75% capacity ● Just opened registration ● Current registration slightly ● Usually a lottery; current priority outpaces 2019 at this time registration for 2020 registrants ● $46,634 raised toward $250,000 ● Fundraising for American goal for AACR Cancer Society GiveSignup | RunSignup 18 The Ride The Impact-Driven Fundraising Event Something for Everyone ● Many options for biking and running ● “Global” option to participate virtually from anywhere Focus on the Cause ● Supports cancer treatment initiatives at the University of Wisconsin ● “Why I Ride” stories are sought during registration via a Question, and shared frequently on social media GiveSignup | RunSignup 19 The Ride The Impact-Driven Fundraising Event Help Supporters Promote the Event ● High quality custom gear for sale, including bike jerseys, tank tops, trucker hats, and water bottles - all clearly branded. ● Available as add-on during registration, as well as for sale outside registration ● Wearable gear that people actually want to wear is a promotion tool for the event GiveSignup | RunSignup 20 The Ride The Impact-Driven Fundraising Event Everyone’s a Fundraiser ● All participants get a fundraising page during registration ● Option to create fundraising teams to drive engagement ● Fundraising tips, ideas, and samples materials (emails, social media posts, letters, etc.) provided on the event website ● Since its inception in 2016, The Ride has raised more than 1.3 million for UW cancer programs. GiveSignup | RunSignup 21 Ticket Events Galas, Golf Outings, and Cooking Classes. GiveSignup | RunSignup 22 Registration v.s. Tickets Registration Tickets ● Robust data collection and ● No forced sign-in or account creation participant management ● Lightweight information collection ● Extensive participant interactions, ● No continued interaction beyond like signing waivers, viewing simple confirmations results, or changing event ● Integrated with one-time and ● Login required to ensure rights to recurring donations data and manage registrations ● Still includes website, store, and a ● Fundraising pages linked to the CheckIn App event Must be a nonprofit payment account GiveSignup | RunSignup 23 Chicago Craft Beer Festival The In-Person Festival Option ● Festival offered 8 time-slots over 3 days, with a maximum of 400 tickets allowed at any slot ● Professional cover page with all the details about the event ● Ultra-simple and speedy buying process, with no extra questions, only the purchasers information collected ● Average purchaser bought 2 tickets GiveSignup | RunSignup 24 Chicago Craft Beer Festival The In-Person Festival Option ● First large ticket event to use new Ticket CheckIn App ● Separate lines by ticket, pre-registration status ● Volunteers in front to prepare phone, brightness for scanning QR ● Role playing with volunteers before gates opened ● Provided devices in case volunteers’ devices were not charged or were not cooperating GiveSignup | RunSignup 25 The Heartland Autism Society Golf Tournament The Classic Golf Tournament ● Simple options - 4 person teams, with the option to purchase extra “Mulligans” ● Great option to avoid COVID concerns while providing a social experience ● Includes lunch, cart, range balls, silent auction ● Donation ask integrated into ticket purchase
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