What's Behind the Introduction of the Ergogenic Pro•Formance™ System?

What'sbehind the introductionof the Ergogenic Pro•Formance™ System?

$1,500,000 . andmore.

• Double-page, four-color advertisements in major national magazines: Sports Illustrated United Airlines' Vis-A-Vis Health Let's Live New Woman Omni Longevity • Radio commercials in major markets • Merv Griffin, Regis Philbin, David Letterman and other TV appearances by celebrity physician-athlete • Co-op newspaper advertising • "Great Fitness Giveaway" promotion featuring finest fitness equipment • lnt~rviews in magazines and newspapers • Traffic-stoooina ooint of ourchase disolav Everythingyou always wantedto knowabout ErgogenicPro·Formance System.

Q: Whatdoes "Ergogenic" Q: What are the doctors' mean? credentials?

A: Ergogenicis the scientificterm for any A: Or Bob Goldman is a sports physician technique,nutrition supplementor device and one of the world's foremost authoritieson used to enhancepersonal performance. training and fitness. He is also chairmanof professionalgroups includingthe A.A.U. Sports MedicineCommittee and Athletes . Against Drug Abuse. A world-class athlete,he is the author of numerous books and articles Q: Whatand who is N.A.S.M.and appears regularlyon TV and radio. (NationalAcademy of Dr Ron Klatz is a physicianand pacesetting researcherin preventivemedicine and SportsMedicine)? maximum human performance.Hailed for his many innovations,he has also been a A: The N.A.S.M.is a non-profit medical syndicatedcolumnist, advisor to the National researchgroup of physiciansand scientists. Physicians'Radio Network, and is a best Co-foundersDr. Bob Goldmanand Dr.Ron sellingauthor. Klatz developedthe ErgogenicPro•Formance System. Q: Why do consumers Q: What is the consumer need a system? gettingfor hismoney?

A: Most nutrition supplement product lines A: A comprehensivenutritional and merely provide an array of products one picks computerized fitness program designed and · and chooses from. Ergogenic monitored by the nation's top sports Pro•Formance physicians.Plus one-on-one telephonefollow System is totally up. Plus informativenewsletters on the latest different, totally health tips, techniques, and equipment. comprehensive: • 10 page computer generated, personalizedplan Q: Why no before of exercise and diet counsel, and-afterpictures? prepared by N.A.S.M. ,,r------7 Before-and-afterpictures might give • 4 synergistically-actingnutrition i______j A: supplements consumers the idea the System is directed • Continuingcontact with Academy via toll only at weight loss, or at building mass. The free "800" line product is aimed at all who would increase • 96 -page Manualof exercise,education and their fitness level safely and systematically. motivation Q: Why shouldconsumers Q: Who are we targeting? buythe completeSystem vs. open stock? A: A broad spectrum of fitness-conscious people. Everyonefrom the business executive to the housewife to the elite athlete. A: Open stock is provided primarily for continued supplies of supplementsfor those who have purchased the System.They 're all sound products in themselves.But the System is the only way to get: Q: Howdoes Ergogenic • Physician-developedcomputerized plan to meet personal goals Pro•FormanceSystem • Toll-free" 800" line to N.A.S.M.for personal attention compareto othersports • Updated plans to meet new goals • 100-page Manual of coordinated exercise, productson the market? education and motivation

A: There's no comparison.While a few lines are targeted to narrow segments such as bodybuilders,no other product offers an all inclusiveprogram. Q: Howdid the formulas Q: Whyisthe forthe System'snutrition Schiff name not supplementscome about? more prominent on the box? A: During his many years of training and competition as a world-class athlete, Dr. Bob Goldman researched and evaluated a wide A: The Schiff name is highly variety of nutritional substances. Working respected in ~he health foods closely with the Schiff organization, Drs. industry, where Schiff has been a Goldman and Klatz developed these exciting leader for almost 50 years. combinations, far more advanced than any The affiliation with N.A.S.M. previously available to the public. creates an even stronger franchise to compete in the sports nutrition area. Schiff is basically the manufacturer and marketer of the product.

Q: Howdoes the System actuallywork? Q: What kindof advertising A: The System is designed to be an programwill be available? ongoing program : 1 . Purchaser mails Academy questionnaire with health history and A: • Introductory advertising in: personal goals, begins nutrition Sports Illustrated ...... -..&lb supplements and starter exercises Health 2. N.A.S.M. responds with computer New Woman generated individual plan based on United Airlines' Vis-A-Vis information supplied Let's Live 3. Purchaser works toward goal over Omni Longevity specified period, with access to • Radio advertising, Academy, if required, via toll-free selected regions "800" line • "Great Fitness Giveaway" 4. When goal is met, purchaser moves promotion in ads, on to new goal via new plan, or at point-of-purchase switches to maintenance program, • Appearances by doctors either way triggering continued on TV talk shows, at special events supplement purchases • Interviews, articles in periodicals, newspapers