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NOVEMBER 2019 BEACON SHINING BRIGHTER Attendance up at SIGNS of Downtown Cinema in first Year Under CHANGE Phoenix Ownership

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NOVEMBER 2019 BEACON SHINING BRIGHTER Attendance up at SIGNS of Downtown Cinema in first Year Under CHANGE Phoenix Ownership Inside this issue New owners ◆ WAYFAIR’S FIRST WAVE OF WORKERS IN PLACE AT CLOCK TOWER SITE ........2 Naumkeag give fresh start ◆ TECHSTARS STARTUP WEEKEND ON TAP FOR ASPIRING ENTREPRENEURS .....3 boosts appeal to historic with special Lenox inn ◆ CHILDREN’S BOOK TIES AVIAN LIFE TO RICHMOND’S HISTORY ......................5 programs — page 4 ◆ PITTSFIELD MAYORAL CANDIDATES OUTLINE ECONOMIC PLATFORMS ............8 — page 12 BERKSHIRE TRADE & COMMERCE monthly Vol. 23 No. 7 “The Business Journal For Berkshire County” NOVEMBER 2019 BEACON SHINING BRIGHTER Attendance up at SIGNS OF downtown cinema in first year under CHANGE Phoenix ownership BY JOHN TOWNES Last autumn, the future of the Beacon Cinema in downtown Pittsfield came into question when it was revealed that the busi- ness and commercial block it occupied faced potential foreclosure. That story line shifted dramatically when a change of ownership took shape through a complex arrangement involving partial debt forgiveness and other considerations aimed at keeping the prominent downtown attrac- tion in operation. Today, as it approaches the 10th anni- versary of its November 2009 opening, the Beacon Cinema finds itself on more solid footing under its new ownership by Phoenix Theatres. Since completion of the sale last Decem- ber, the six-screen Beacon Cinema has experi- enced steady growth in ticket and concession sales, according to Cory Jacobson, the owner of Phoenix Theatres, which purchased the Positioned along State Road (Route 2) in North Adams, the Norad Mill sign attests to the growing number of business tenants at the complex (shown in background). Beacon and the Kinnell-Kresge Building at 57 North St. from former owner Richard Stanley (January 2019 BT&C). Vacant mill transformed into vibrant commercial hub “From January to July the theater atten- BY JOHN TOWNES everyone likes my using that term, but it’s a busy commercial center dance was up by about 10,000 customers Major public or private development projects often include a big and a destination for the public similar to the role of a downtown.” over the previous year, which is a 14-percent announcement followed by complex and seem- A formal grand opening event was held in June increase, and our concession sales are up ingly endless studies and planning. “It has become something for the Norad Mill (413-663-8677 or noradmill. 40 percent,” said Jacobson, whose business They also often involve complicated financ- that you could call a new com). But by then the mill was already a busy Insight Management Consulting is based in ing packages that combine public funding and and established site. Farmington, Mich., where it operates a small private investment. downtown in North Adams.” Moresi said he has been as surprised as anyone chain of movie theaters under the Phoenix By contrast, in North Adams, an initially modest private effort by the speed and scope of the mill’s redevelopment. He had purchased Theatres brand. in 2017 to find tenants for the vacant 115,000-square-foot former the mill at a bargain price of $47,000 from Crane & Co., which had continued on page 10 Excelsior Mill building quickly took on a life of its own with no formerly operated Excelsior Printing there. Crane had previously sold advance fanfare. Excelsior Printing, and the operations there were relocated in 2015. The project moved forward almost spontaneously and grew Apart from some existing empty offices, much of the mill was BIC ramping up organically. In less than two years, the five-story facility has under- primarily open space that had been used for manufacturing, printing gone extensive physi- and storage. cal renovation and now Moresi purchased for public debut has approximately 50 the property to provide tenants. additional storage and With construction complete, The result is a vital production space for first activities taking shape new business center his own development and focal point for com- and construction busi- for high-profile tech facility munity activity called ness, Moresi & Asso- the Norad Mill. ciates. “I didn’t have BY JOHN TOWNES Located at 60 Rob- any grand plan when As the final construction tasks near com- erts Dr. off Route 2 in I started this,” he said. pletion, and the Berkshire Innovation Center western North Adams, “I was just looking to prepares to open its doors, the organization the Norad Mill houses make some additional behind the project is looking ahead to the mix a mix of retailers, food money from the space of activities and facilities that will occupy and beverage business- we weren’t using in the 23,000-square-foot building. es, professional offices, the mill.” “Completing the construction is the big production operations, Moresi added that milestone,” said Ben Sosne, executive direc- artists’ studios, and he was also fulfilling a tor of Berkshire Innovation Center (BIC), spaces for dance, fit- pledge he had made to the organization that owns and will operate ness, private parties, Crane to put the facility the facility of the same name. “Now, we’re meetings and storage. back into productive taking our hard hats off and are ready to “It has become use. move inside to bring in the furnishings and something that you “Crane wanted to launch our operations and programs here.” could call a new down- see something good BIC is a nonprofit membership organi- town in North Adams,” Norad Mill owner David Moresi (left) joins Glen and Cheryl DeMarsico at a cook-out they held in July to happen there in ex- zation that was established to develop an said David Moresi, the celebrate their first year in the complex. The makers of specialty fruit wines under the DeMarsico Wine Cel- change for selling it at advanced technology facility at the William owner and developer lar label moved their production facilities to the mill in February 2018. The move also allowed them to add a low price,” he said. Stanley Business Park in Pittsfield which of Norad Mill. “Not a tasting room to introduce new customers to their hand-crafted products, which now include hard ciders. continued on page 16 continued on page 14 2 BERKSHIRE TRADE & COMMERCE NOVEMBER 2019 FRONT Balanced Approach… pages Rock Solid Advice 300 JOBS PROJECTED Wayfair’s first wave of workers in place at Clock Tower site BY JOHN TOWNES Almost a year after it was announced last December, the new Wayfair customer service center has opened in Pittsfield. Located in Building 3 in the Clock Tower Business Center on South Church Street, Wayfair began operations on Sept. 30. A formal invitation-only opening ceremony This three-story section of the Clock Tower Business Center in Pittsfield has been renovated to house for local officials and other invited guests the local operations of Boston-based Wayfair, which is establishing a customer service center here. was scheduled for Oct. 10 (the press date for this issue of BT&C). Pittsfield was based on other factors during New hires go through a training period The center is projected to create 300 jobs a search process, according to Pete Bou- tailored to their specific responsibilities, here when in full operation. dreaux, Wayfair’s national director of sales with classes, workshops and exercises. The Wayfair is an online shopping site that sells and service. first class of 20 hires started training at the over 14 million items including home furnish- “We were planning a new service center, beginning of September. ings, decor, home improvement products, and [Shah] suggested looking in western Hiring is being done in phases towards housewares and more. In addition to its main Massachusetts,” Boudreaux said. “We looked the 300 target. Wayfair’s application for the website, Wayfair.com, it has several related at a number of cities and towns closely, state tax credit said the goal is to achieve brands including Joss & Main, AllModern, and selected Pittsfield that level by 2021, but Birch Lane and Perigold. because it best met our “We liked everything about Boudreaux said there Based in Boston, Wayfair was founded in needs. He was very the community.” is no specific timetable 2002 by Niraj Shah, who grew up in Pitts- happy about the op- otherwise. field, and his business partner Steve Conine. portunity to contribute to the economy there. “We’re hiring steadily based on the ap- In addition to its Boston headquarters, and a However, that was not the reason we chose it.” plications we receive and other factors until European headquarters in Berlin, it has nine Boudreaux said several factors contributed we reach 300 people,” he said. sales and service centers in the U.S. as well to their decision. Retirement Income Planning as warehouse and distribution centers. The “We liked everything about the commu- Perks and benefits & Asset Management company has about 14,000 employees overall. nity,” he said. “We visited and met with the While the company does not publicly The opening of the Pittsfield customer mayor and other city officials, the people at disclose specific wages, Boudreaux said they service center is part of a larger expansion 1Berkshire, staffing agencies, area colleges are “competitive” and also include numer- of Wayfair’s employment and operations in and others. We also looked at potential sites. ous benefits. 378 South St. • Pittseld Massachusetts. It is also adding about 3,000 Everything was favorable for what we were “Our benefits and working conditions are employees in Boston. looking for. We also saw a very strong base especially attractive,” he said. “All employ- 413.442.8190 On Oct. 2 Shah was the keynote speaker of talent.” ees receive full medical, dental and vision www.balance-rock.com and a participant at an Economic Development The company received a $31.4 million coverage on day one, for example.” Policy Summit hosted by U.S.
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