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THE JOURNAL OF MANAGEMENT THEORY AND PRACTICE (JMTP) E-ISSN: 2716 - 7089 VOLUME 2 ISSUE 1 EDITED BY: ASYRAF AFTHANORHAN HAZIMI FOZIAH JULIANA ARIFIN THE JOURNAL OF MANAGEMENT THEORY AND PRACTICE (JMTP) VOLUME 2 ISSUE 1 PREFACE The Journal of Management Theory and Practice is an online international journal for publishing high quality peer reviewed papers in the field of theoretical and applied management areas. The main objective of this journal is to exchange ideas about management sciences, marketing and business research and so forth. The subject areas include, but are not limited to project management, business strategy and policy, finance and accounting, tourism management, risk management and takaful, entrepreneurship, insurance, applied economics, and islamic finance. The main objective of this journal is to perform fast and reliable process for authors. Once a paper is accepted, our teams work hard to provide an online version of the papers as quickly as possible. All papers are assigned a valid DOI number (10.37231) once they appear online in the forthcoming issue just to make sure that the other researchers can read and cite them without any delay. We believe this could help the existing knowledge grow faster; however, the actual publication of a paper with volume and number will be not more than 4 months in which all accepted papers are published in April, August, and December. The Journal of Management Theory and Practice papers are published online only and there is no limited number of tables, figures (including color figures) that can be included in the published paper. The Journal of Management Theory and Practice does not apply any charges for the submission and publication once the paper has been accepted. Articles that pass peer review process are indexed in high reputation indexing such as Google Scholar, MyJurnal, Scilit, DRJI, World of Journal and etc. The reviewers are formally invited by The Journal of Management Theory and Practice based on their expertise and suitability as a reviewer for the article is checked before they are invited to contribute a report. Also, the reviewers are asked to declare that there is no competing interest on the article. The Journal of Management Theory and Practice is an open access journal, which provides instant access to the full text of research papers without any need for a subscription or any additional fees to the journal where the papers are published. Therefore, anyone has the opportunity to copy, use, redistribute, transmit/display the work publicly and uploaded the published papers in any platforms such as ResearchGate, Academia.edu, Publon, ResearchPad and etc. EDITORIAL TEAM Editor in Chief Dr. Asyraf Afthanorhan Managing Editor Dr. Nor Aina Amirah Mohd Noor Technical Editor Dr.Nik Hazimi Mohammed Foziah Dr.Nor Mazlina Abu Bakar@Harun Dr.Juliana Arifin Section Editor Prof.Datin Dr.Norsiah Ahmad Prof.Dr. Zainudin Awang Prof. Dr. Abdul Malek A. Tambi Prof. Madya Dr. Fauzilah Salleh Prof.Madya Dr. Puspa Liza Ghazali Prof. Madya Dr. Mazuri Abd. Ghani Prof. Madya Dr. Fakhrul Anwar Zainol Dr.Nik Mohamad Norfadzilah Nik Rashid TABLE OF CONTENTS The Role of Dynamic Capabilities in Reconfiguring Operational Capabilities for Digital Business Transformation 1-8 Nabil Alkhamery, Fakhrul Anwar Zainol, Murad Al-NashmiBusiness Description : https://doi.org/10.37231/jmtp.2021.2.1.59 A Study of the Effectiveness of Brand Equity Effecting Student’s Preference Towards 9-15 Enrolling into The Institutional of Higher Learning, in Klang Valley Muhamad Zafri Bin Akadi Akadi, Vincent Wee Eng Kim : https://doi.org/10.37231/jmtp.2021.2.1.79 An Empirical Evidence of the Value Relevance and Timeliness of Financial Reports in 16-25 the Post Adoption of IFRS in Nigeria Saheed Ademola Lateef, Norfadzilah Rashid, Johnson Kolawole Olowookere , Abdullahi Bala Ado : https://doi.org/10.37231/jmtp.2021.2.1.72 Issues and Challenges of Perceived Value and Service Quality on Student Loyalty 26-29 among University Student in Malaysia Mohammed Shuaibu Badeggi, Habsah Muda : https://doi.org/10.37231/jmtp.2021.2.1.81 Establishing a Graduate Agropreneur Business Model for Food Security: A Case Study 30-37 of the Melon Manis Terengganu (MMT) Fertigation Project Fakhrul Anwar Zainol, Norhayati Ngah, Wan Norhayate Wan Daud, Chua Kim Aik : https://doi.org/10.37231/jmtp.2021.2.1.88 Business Communication Skills Required by Entrepreneurs for Sustainable Development 38-43 in Oyo State, Nigeria Oluwatunmise Ayo Afolabi, Salami Sarafadeen Segun, Fawale, Afiss Adebayo : https://doi.org/10.37231/jmtp.2021.2.1.71 Conceptualizing Asnaf Entrepreneurship for Zakat Institutions in Malaysia 44-49 Hashim Bin Ahmad Shiyuti, Fakhrul Anwar Zainol, Muhammad Shahrul Ifwat Ishak : https://doi.org/10.37231/jmtp.2021.2.1.87 Exploration of Frontliners’ Experience Wearing PPE during the Covid-19 Outbreak 50-56 Yuzana Binti Mohd Yusop, Zakirah Ahmad Nawi, Azliha Minai Rajab : https://doi.org/10.37231/jmtp.0.2.0.82 Mitigating the Effect of Covid-19 on the Society Through the Islamic Social Finance 57-61 Ibraheem Alani AbdulKareem, Mohd Sadad bin Mahmud, Moses Elaigwu, Abdul Fattah Abdul Ganiyy : https://doi.org/10.37231/jmtp.2021.2.1.83 A Conceptual Framework for Impact of Project Complexity on Success of Railway 62-69 Construction Projects: The Moderating Role of Effective Communications to All Stakeholders Hassan Ghaleb, Abdul Aziz Abdullah : https://doi.org/10.37231/jmtp.2021.2.1.85 Shari’ah Governance of Islamic Non-Banking Financial Institutions in Malaysia: A 70-77 Conceptual Review Azmir Ahmad, Muhammad Shahrul Ifwat Ishak : https://doi.org/10.37231/jmtp.2021.2.1.91 Understanding the Determinants of Wearable Fitness Technology Adoption and Use in a 78-87 Developing Country: An Empirical Study Sajib Barua, Adita Barua : https://doi.org/10.37231/jmtp.2021.2.1.90 Review of Islamic Law Against Execution of Collateral Auctions on Islamic Banking 88-93 Institutions in Aceh, Indonesia Muhammad Fadhli, Sadad Mahmud, Ahmad Azrin Adnan, Abd Jamal, Ibraheem Alani AbdulKareem : https://doi.org/10.37231/jmtp.2021.2.1.95 Islamic Financing as Mechanism for Socio-Economic Development: A Conceptual 94-98 Approach Kamoru Mutiu Olaide, Ibraheem Alani AbdulKareem : https://doi.org/10.37231/jmtp.2021.2.1.96 The Journal of Management Theory and Practice (JMTP) ISSN: 2716-7089, Volume-2, Issue-1, http://dx.doi.org/ 10.37231/jmtp.2021.2.1.59 https://journal.unisza.edu.my/jmtp The Role of Dynamic Capabilities in Improving Readiness for Digital Business Transformation 1*Nabil Alkhamery, 2Fakhrul Anwar Zainol, 3Murad Al-Nashmi 1,2Faculty of Business & Management, University Sultan Zainal Abidin, Malaysia 3 Faculty of Business and Management, University of Science & Technology, Yemen *Corresponding Author Email: [email protected] Received: 6th October 2020 Accepted: 29th December 2020 Published: 2nd January 2021 Abstract As digital technologies development continues, as the risk for existing business in all industries increases due to the new innovated, digital-based products and services that are changing market conditions. Digital transformation strategy enables incumbent firms to keep their existence in the digital era. However, firms need first to assess their readiness for digital transformation strategy requirements. The lack of agreed model that explains the process of digital transformation strategy in general and on firm’s readiness for this strategy were enough justifications for the researcher to conduct this study. The researcher fills this gap by proposing new model for digital transformation readiness. The study also examines a mediation role for dynamic capabilities in reconfiguring operational capabilities in a firm so that to enhance its readiness for digital transformation strategy. The findings of this research shall empirically validate the proposed model and it will reveal the role of dynamic capabilities in improving firm’s digital transformation readiness. The research indicates that dynamic capabilities are developed by other organizational capabilities such as culture values and ICT capabilities. It also points to the essential role of dynamic capabilities in adapting operational capabilities for any market change. Organizations shall prepare themselves for digital transformation strategy by focusing on developing capabilities needed for this strategy to reduce the risk of failure. The proposed model can be considered as a significant contribution in the area of the digital transformation strategy. The model in practical wise will help managers to assess their firm’s readiness for digital transformation strategy and fill any gap identified. The proposed model for digital transformation readiness is recommended to be further extended to include more effecting factors including technological and environmental factors. Keywords: Digital; Transformation; Dynamic; Readiness; Capabilities OPEN ACCESS BACKGROUND AND INTRODUCTION telecommunication media for people over the internet and they Pre-digital firms are facing real threat due to digital disruption have been known as Over The Top (OTT) services such as facilitated by the rapid digital technology’s development. Skype, WhatsApp, Imo and others. Such services are Digital disruption happened when new digital-based business substituting traditional telecommunication services due to its players introduced new innovated services and products attractive features for users (Onyeji-Nwogu et. al, 2017). As based on digital technologies so that to it can threaten evidence of such