2010 Annual Report and Form 10-K 924 Avenue J East Grand Prairie, TX 75050 972-595-5000 Annual Report and Form 10-K
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Six Flags Entertainment Corporation Six Flags Entertainment Corporation Six Flags Entertainment Corporation 2010 Annual Report and Form 10-K 924 Avenue J East Grand Prairie, TX 75050 972-595-5000 www.sixflags.com 2010 Annual Report and Form 10-K GO BIG READY, SET, GO GO SIX FLAGS Six Flags AR_Cover.indd 1 3/21/11 5:23:20 PM CANADA Six Flags Shareholder Information La Ronde (Montreal) Six Flags Great Escape Lodge & Indoor Waterpark UNITED STATES The Great Escape & Splashwater Kingdom Six Flags New England Six Flags Great America Six Flags Great Adventure Six Flags Hurricane Harbor Six Flags Wild Safari Company Description Stock Exchange Listing With nearly $1 billion in 2010 revenue and 19 parks The Company’s common stock is listed on the New York Six Flags Discovery Kingdom Six Flags America across the United States, Mexico and Canada, Six Flags Stock Exchange under the ticker symbol SIX. Current Six Flags St. Louis Entertainment Corporation is the largest regional theme park trading volume and share price data can be found in the Six Flags Magic Mountain company in the world. Hundreds of millions of people have financial section of most daily newspapers and online at Six Flags Hurricane Harbor trusted Six Flags to offer affordable, value-packed thrills, www.sixflags.com/investors. Six Flags Over Texas Six Flags Over Georgia Six Flags Hurricane Harbor Six Flags White Water Atlanta record-shattering roller coaster rides and special events like summer concerts, Fright Fest® and Holiday in the Park®. Independent Registered Public Accounting Firm Six Flags’ wide array of entertainment attracts families, KPMG LLP Six Flags Fiesta Texas teens, tweens and thrill seekers alike. 717 North Harwood Street Suite 3100 Six Flags Headquarters Dallas, TX 75201-6585 924 Avenue J East MEXICO Grand Prairie, TX 75050 Form 10-K and Other Reports 972-595-5000 Six Flags Entertainment Corporation’s annual report, Form 10-K and other SEC filings are available online at Six Flags Mexico (Mexico City) Annual Meeting of Stockholders www.sixflags.com/investors. Stockholders may receive, Six Flags Entertainment Corporation’s Annual Meeting of without charge, copies of Six Flags Entertainment Stockholders will be held on May 4, 2011, at The Yale Club Corporation’s financial information by contacting Investor of New York City, 50 Vanderbilt Avenue, New York, NY Relations. 10017 at 3:00 p.m. EDT. Stockholders of record on March Six Flags Entertainment 15, 2011 are entitled to attend. Investor Relations Corporation A global leader in regional theme parks Persons seeking information about Six Flags are encouraged Stock Transfer Agent and Registrar to visit us online at www.sixflags.com/investors. The $1.0 billion revenue For information or assistance regarding individual stock Company provides a variety of information about its records or dividends, contact your broker or the business on its website. You may also contact: 19 strategically located parks in North America Company’s transfer agent, Computershare. Nancy Krejsa 1,900 full-time/28,000 seasonal employees Computershare Contact Information Senior Vice President You may contact Investor Services at Computershare by Investor Relations and Corporate Communications 800 rides/120 coasters dialing 1-800-662-7232 or by visiting Computershare’s 972-595-5083 website at: www.computershare.com/investor. [email protected] 24 million guests annually Six Flags Theme Park California Massachusetts Texas Locations: • Six Flags Discovery Kingdom, • Six Flags New England, • Six Flags Fiesta Texas, Vallejo Agawam San Antonio • Six Flags Magic Mountain, • Six Flags Over Texas, Arlington Valencia Missouri • Six Flags Hurricane Harbor, • Six Flags Hurricane Harbor, • Six Flags St. Louis, Eureka Arlington Valencia New Jersey Canada Georgia • Six Flags Great Adventure, • La Ronde, Montreal • Six Flags Over Georgia, Austell Jackson • Six Flags White Water, Marietta • Six Flags Hurricane Harbor, Mexico Jackson • Six Flags Mexico, Mexico City Illinois • Six Flags Wild Safari, Jackson • Six Flags Great America, Gurnee New York Maryland • The Great Escape & Splashwater The information contained in this report consists of “forward-looking statements” within the meaning of the Private • Six Flags America, Largo Kingdom, Lake George Note About Forward-Looking Information Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described • Six Flags Great Escape Lodge & in such statements. Indoor Waterpark, Lake George Six Flags AR_Cover.indd 2 3/17/11 3:35:54 PM Highlights $ in millions 20101 20091 20081 Revenue2 $976 $ 899 $1,006 Adjusted EBITDA3 $295 $ 197 $ 276 Net debt4 $784 $2,242 $2,088 Number of full-time employees 1,900 2,000 2,000 Number of seasonal employees 28,000 27,700 27,600 Comparison of 8-Month Cumulative Total Return* $200 $180 $160 $140 $120 $100 $ 80 5.10.10 6.30.10 9.30.10 12.31.10 Six Flags Entertainment Corporation S&P 500 S&P Midcap 400 S&P Movies & Entertainment *$100 invested on May 10, 2010, in stock or index, including reinvestment of dividends. Fiscal year ending December 31. Five-year historical data is not presented since we emerged from Chapter 11 bankruptcy on April 30, 2010, and the post-emergence stock performance of Six Flags is not comparable to the stock performance prior to our emergence. The stock price on May 10, 2010, reflects the price of $29.42 per share at which our new common stock was issued upon our emergence. The stock began trading on the NYSE on June 21, 2010, and it closed on that date at a price of $36.49. Attendance (in millions) 2010 Revenue Contribution Per Capita Guest Sales 7% 23.3 24.3 $38.63 $40.18 52% 41% 2009 2010 n Ticket Sales 2009 2010 n In-Park Sales n Sponsorships & Licensing 1All years exclude the results of Six Flags Kentucky Kingdom, which has been recorded as a discontinued operation. 22010 includes revenue for the Six Flags Great Escape Lodge & Indoor Waterpark, the results of which were consolidated beginning January 1, 2010, due to the adoption of new accounting rules. 3The definition of Adjusted EBITDA and a reconciliation of Adjusted EBITDA to U.S. GAAP financial measures can be found opposite the inside back cover of this report or on our website at www.sixflags.com/investors. 1 4Net debt equals reported debt less unrestricted cash. Six Flags AR_Narrative.indd 1 3/19/11 1:09:05 AM Letter to Shareholders “ Every year, for millions of people, we take an ordinary day and make it extraordinary.” In 2010, we climbed a By clearly articulating our goals that should enhance guests’ mountain—and the view from and instilling a culture of open experiences and also draw the top is exhilarating. Following and honest communication, incremental guests into our midyear debt restructuring we have unleashed the passion our parks. With growing and emergence from Chapter in our people, aligning their momentum, we are well 11 as a NYSE public company, energy behind our strategic positioned to continue building we formed a new leadership direction and alongside all the value of Six Flags for team and set forth to execute our stakeholders, including our guests, employees a new strategy focused on our guests. and shareholders in 2011 building the best regional theme and beyond. park company in the world. We Each and every year, for millions took steps to exit activities that of people, we take an ordinary I would like to thank all of our did not fit into our core strategy day and make it extraordinary stakeholders for your ongoing and to reduce costs, including by creating lifetime memories support of Six Flags. Our the relocation of our corporate they can only experience at Six top priority and steadfast office. Our improving financial Flags. The results of our work commitment is aimed at metrics in the second half were reflected in satisfaction enhancing Six Flags’ value of the year, along with the ratings that reached new to you. appreciation in our stock price, heights in 2010, as we strived indicate that we are clearly on to consistently deliver a friendly, the right path. safe and fun experience for each and every park guest. Jim Reid-Anderson To help fuel our success, we Chairman, President and re-engaged our employees who As we enter our 2011 season, Chief Executive Officer, are, by far, our greatest asset. we are well positioned to take Six Flags Entertainment the company to new heights. Corporation We are introducing the most exciting lineup of new rides and attractions in a decade and implementing refocused pricing and marketing strategies 2 Six Flags AR_Narrative.indd 2 3/17/11 3:51:40 PM Jim Reid-Anderson Photo location: The Titan Coaster Chairman, President and CEO at Six Flags Over Texas towers more than 250 feet in the air and features spectacular plunges, huge sweeping spirals and a tunnel shrouded in darkness. 3 Six Flags AR_Narrative.indd 3 3/17/11 3:51:47 PM The Parks Coasters & Thrill Rides For over 50 years, Six Flags has been providing thrilling, world-class entertainment to millions of Water Parks families, teens and young adults. As the world’s largest regional theme park company, we offer an unparalleled array of innovative rides and Marine Mammals attractions, record-shattering roller coasters and special seasonal events. Safari Family Rides Concerts & Shows Fright Fest® Food & Games Nighttime Shows Holiday in the Park® 4 Six Flags AR_Narrative.indd 4 3/17/11 3:52:22 PM Coasters & Food & Water Thrill Rides Games Parks Food – Satisfy your hunger by visiting one of our 2,000 food service locations that make a visit to Six Flags Thrill Coasters – Dare to ride complete.