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2011 ANNUAL REVIEW F GROW THE GAME leadership educati on volunteers parti cipati on multi cultural community faciliti es 2011 MILESTONES • The State Government committ ed to the constructi on of a new, major stadium at Burswood in Perth. • WAFC CEO Wayne Bradshaw, announced his resignati on, concluding 19 years with the WAFC and a decade as CEO. • The enti re 20,000sqm of playing surface at Patersons Stadium was resurfaced for the fi rst ti me in 15 years. • The West Coast Eagles rose from last place on the ladder in 2010 to fourth in 2011. • The 1000th WA teacher was inducted into the AFL School Ambassador program. • Overall parti cipati on in WA increased by 4.7% to 130,482. • The WAFL recorded its third highest att endance fi gure since 1994 - a total of 223,400. • Claremont won the 2011 WAFL Premiership and also played in the Foxtel Cup Grand Final. • 28 WA players were added to AFL club lists through the AFL Nati onal and Rookie Draft s. • $250,000 was allocated through the WAFC Community Faciliti es Development Fund. • The $10m redevelopment at the Peel Thunder Football is more than just football. home ground, was offi cially opened. F GROW THE GAME It helps to educate our young, improve • The WAFC received the Commitment to Workforce the health of our community, helps Development Award at the 2011 WA Sport and prevent suicide, provides a stepping stone to a rewarding career, helps the Recreati on Industry Awards. disabled, prevents bullying, assists migrants to learn about Australia, CONTENTS provides future leaders and promotes good citi zenship. CHAIRMAN’S REPORT 2 Football enriches our community. CEO’S MESSAGE 3 While many of these benefi ts have WAFC 4-5 long been the result of our acti viti es, the West Australian Football FOOTY PLUS - GROW THE GAME 6 - 11 Commission has both harnessed TALENT DEVELOPMENT 12 - 13 and harvested those acti viti es to AFL CLUBS 14 - 15 deliver these benefi ts, and used the understandings to develop one of LEAGUES & COMPETITIONS 16 - 23 the most comprehensive Community UMPIRING 24 - 25 Benefi ts Programs in Australia. FACILITIES 26 - 28 We’ve called it Footy Plus. Please view the att ached DVD to learn more. FINANCIAL SUMMARY 29 - 31 WAFC STAFF 32 parti cipati on SPONSORS 33 CHAIRMAN’S REPORT CEO’S MESSAGE The West Australian Football being decimated by injury. The most important issue Aft er 19 years with the Commission experienced another raised by both clubs was the need to fi eld stand-alone West Australian Football strong year of growth and tackled reserves sides and a comprehensive submission was made Commission, including a decade some signifi cant issues in 2011. with this in mind. The WAFC recognizes the importance of as CEO, I decided this year this issue to the Eagles and Dockers, and understands that that it was ti me to seek new Total parti cipati on grew by 4.7% their success has a direct impact on the overall success of challenges and commence the to 130,482. This included a strong football in WA. There is a commitment to making football next chapter of my career. rise in school programs and female in WA as strong as possible and discussions are conti nuing parti cipati on. To ensure conti nued growth across all with the AFL and WAFL clubs to achieve this outcome. Aft er long and careful considerati on, I made the sectors, as well as the development of WAFC staff , a new Alternati ve models are being considered to address the decision to step aside and offi cially announced my fi ve-year strategic plan was completed that outlined needs of the AFL and WAFL Clubs and to progress this issue resignati on in September. I am extremely proud to major goals and objecti ves for each division. These will be as soon as possible. The WAFC conti nues to work closely have worked in football over this period and thank targeted across three horizons as we conti nually strive to with the AFL in delivering game development outcomes. everyone who have been involved during my ti me improve the performance of football in Western Australia, as CEO. It has been a very enjoyable role and I am both on and off the fi eld. WAFL proud of the WAFC achievements during this ti me. The West Australian Football League recorded its third FOOTY PLUS highest att endance fi gure for a season since 1994 with A new stadium has been announced, our AFL The WAFC launched new branding to raise awareness a total of 199,002 att endees – down just 1.1% on last teams are in a strong positi on both on and off of the Footy Plus concept. This promotes the additi onal year’s 201,225. The offi cial opening of Peel Thunder’s new the fi eld, the WAFL competi ti on is conti nuing benefi ts that our game delivers to communiti es state-of-the-art facility in Mandurah was a highlight, along its resurgence, and overall parti cipati on rates throughout the State. Football is more than just football. with successful country games in Esperance, Geraldton are at an all-ti me high with an excellent District It helps with educati on, improving health and fi tness, and Karratha. The popularity of the WAFL Online website Development Model underpinning all aspects suicide preventi on, career opportuniti es, assisti ng conti nued to increase with a 246.62% rise in unique of the game. Great work is being done in the assimilati on, and promoti ng good citi zenship. The WAFC is visitors and 474.95% increase in page views. The Foxtel community to deliver signifi cant social benefi ts committ ed to expanding this comprehensive community Cup was well received and WAFL teams, Swan Districts, through football and the WA District Development benefi ts program while recognizing and rewarding all East Perth and Claremont, represented WA strongly. Model conti nues to be the envy of Australia. We those involved in delivering its outcomes. This will be Claremont reached the Grand Final and also won the 2011 also have an empowered structure that harnesses achieved whilst delivering our core business of growing WAFL Premiership. The WAFC reached an agreement the collecti ve experti se of our paid and volunteer the game. with Subiaco Football Club to meet legal enti tlements workforce, which has achieved some outstanding relati ng to the club’s lease at Patersons Stadium. Terms results over the years. STADIUM were agreed to for all remaining AFL games at Patersons The WAFC strongly supports the State Government’s Stadium to a maximum of 10 years as a compensati on Of course, there are sti ll many challenges to be met commitment to the constructi on of a new stadium in payment required under the current lease agreement. and an exciti ng era ahead for football in WA. Perth. The Commission wants to ensure that fans, players and everyone involved in grassroots football, benefi ts. Frank Cooper The fi nancial arrangements at a new stadium must This includes the 130,000 parti cipants, 46,000 volunteers, Chairman be fi nalised, the standard of faciliti es maintained 100,000 club members and hundreds of thousands at Patersons and possibiliti es explored for future of fans. Currently, over 80 per cent of the WAFC’s development at the site. The sustainability of WAFL revenue comes from its stadium lease and management clubs and evoluti on of the District Model will also arrangements for AFL games, concerts and other events. be key areas to focus upon for the future. Without these funds, the WAFC could not invest in the ongoing development and growth of the game in WA. Overall, I believe WA football is in very good shape In the coming year, it will be criti cal for the WAFC to and will conti nue to grow with a new sense of negoti ate the no‘ worse off positi on’ promised by the directi on and purpose. I will always follow the government. Maintenance programs are conti nuing to progress of football in Western Australia with ensure Patersons Stadium remains suitable for events a keen interest and look forward to seeing an during the constructi on of a new stadium. The WAFC is exciti ng new era unfold. exploring appropriate usage opti ons for when this venue is no longer required for AFL matches. Wayne Bradshaw Chief Executi ve AFL CLUBS Our AFL clubs conti nued to make an impact both on and off the fi eld in 2011. West Coast made a remarkable resurgence and Fremantle only missed out on fi nals aft er 2 3 WEST AUSTRALIAN FOOTBALL COMMISSION LIFE MEMBERS HALL OF FAME COMMISSIONERS Life Memberships were awarded in 2011 to long-serving football identities, Neale Fong, Bill Sutherland and Bob Frank Cooper - Chairman Uittenbroek. Partner - PricewaterhouseCoopers Board Member - Fremantle Football Club 2002 Induction to the WAFC Life Members’ Association is Elected to WAFC Board 2007-2009, 2010-2012 regarded as the WAFC’s highest level of recognition, Chairman 2010 – Present distinct from life membership awarded by individual football clubs and associated bodies, and is awarded Murray McHenry - Deputy Chairman to individuals who have made an outstanding overall Former Director and Chairman of the West Coast Eagles. contribution to football. Elected to WAFC Board 2010-2012 Neale Fong Brett Fullarton Neale has been involved in all facets of the game for Six of Western Australia’s football greats were inducted Chief Financial Officer - Aspen Group the past 44 years, including nine years as Chairman of to the NAB West Australian Football Hall of Fame in 2011 WAAFL Board Member since 2001 the West Australian Football Commission, 15 years as during a gala event at the Perth Convention Exhibition Played for East Perth West Coast Eagles Chaplain and two years as West Perth Centre.

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