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Hamburg News 6/2009 Co-operation with Austria Flagship in sustainability Lincoln‘s last night HamburgAmbassadors Northern Germany‘s life science HafenCity‘s Elbtorquartier will be In the year of the 200 year anni- Hamburg‘s honorary represen- cluster signed a co-operation a flagship for sustainability, the versary of the 16th US president, tatives travelled to Hamburg to agreement with three leading winning concept of the urban de- a Hamburg documentation on network and gain insights into the partners in Austria. (p.2) velopment contest revealed. (p. 2) Lincoln enthuses America. (p. 3) city‘s latest developments. (p. 4) Newsflash From budget to luxury: Hamburg‘s hotel market continues to grow Hamburg is highly attrac- 26 new hotels and hotel extensions until 2011 – Westin to erect new five star hotel tive to university graduates: Next to Berlin, the Hansea- Hamburg is a booming city tic City is the most popular destination, attracting more and German location for highly more tourists from home and qualified talents to live and abroad. Last year, 4.1 million work. This was revealed by guests, including rapidly increa- a survey of the Institute of sing numbers of Chinese citi- Marketing and Media at zens, visited the Elbe metro- Hamburg University in co- polis. This year‘s first figures operation with Delta Bran- show the impact of the world‘s ding GmbH. In the survey, softening economy, but also four basic city evaluation factors were considered: confirm the Elbe metropolis‘ (1) urbanity and diversity, attractiveness by new invest- (2) nature and recreation, ments. Comfortable beds from (3) job chances, and (4) cost budget to luxury are offered by efficiency. On the basis of 289 hotels and pensions, and these factors, Germany‘s numerous new ones will join 15 largest cities were ana- Hamburg‘s hotel market soon. lysed in the perceptions of According to a survey con- 1,006 talented people. As a ducted by DEHOGA based on Radisson Blu at Hamburg Air- will feature more than 400 sty- monetary benchmark, the data from the Ministry of Cul- port is to follow. Also located lish rooms. In the luxury cate- salary percentage a talen- ture, Sport, and Media, and close to the airport is the four- gory, Hotel Kempinski Atlantic ted person would give up the real estate company Jones star Eurohotel Airport-Hotel (picture), which currently un- to live and work in a city with a positive factor was Lang LaSalle, 26 new ho- Ohlsdorf, due to open in au- dergoes extensive renovation questioned. In Hamburg, tels and hotel extensions are tumn 2009 with 165 beds. With and modernisation works, will academics would ask for a being planned 2009 - 2011. A Motel One, also a budget chain soon be challenged by a new 27 per cent increase in in- Meininger City Hostel & Hotel will open a two-star hotel with five star player: the Westin Elb- come move to compensate and a brand new Lindner Park 252 beds at Hamburg‘s hub. philharmonie, due to open with the loss of Hamburg. Hotel Hagenbeck adjacent to Further openings by the trendy 500 beds in 2011 at HafenCity. www.uni-hamburg.de Hamburg‘s world-famous zoo budget motel chain are plan- Further south, IBA Hamburg www.deltabranding.com/de/ recently opened their gates. ned in St. Georg and Altona. is still looking for an investor studies/cityimages.php In autumn, the opening of the There, each of the two hotels building a hotel at Veritaskai. EXPANSION 2009 confirms: Hamburg is still highly attractive to investors Some 130 exhibitors to participate at Northern Germany‘s largest real estate trade fair Sustainable energy efficiency in 2009 at the 7,000 sqm multi- offering of logistics property and discuss current trends at the development, construction functional hall of CCH Congress and sites. The “Drehscheibe the accompanying congress. and operation of commercial Center Hamburg. Focal points Logistik“ was created as a new HWF Hamburg Business Deve- real estate is the key issue of also include retail property and platform for companies of the lopment Corporation will offer EXPANSION 2009. Germany‘s property law. EXPANSION will logistics industry. its expertise at the Hamburg second largest specialist trade also pay tribute to the national Some 130 exhibitors will par- Stand, no. 300, which was set fair for the real estate sector will and international importance of ticipate in the fair; prominent up jointly by 20 exhibitors. take place on 17 and 18 June seaports and airports with their guest speakers will present www.expansion-hamburg.de Hamburg News 6/2009 Page 2 Shortcuts HafenCity‘s Elbtorquartier is pioneering sustainability Aerospace Testing The Magdeburg Harbour is new complex partly covered The project is being developed The Aerospace Testing, De- HafenCity‘s central water by Hamburg‘s typical red brick by DS-Bauconzept GmbH and sign and Manufacturing Show body. West of it, construction will be the so-called “Stadtlog- Primus Developments GmbH. will return to the Hamburg fair of Überseequartier has started gia“, a covered arcade along- Their winning concept ma- grounds Hamburg in 2010, to in 2007. For the eastern seg- side the water‘s edge. kes Elbtorquartier a flagship run alongside the successful ment, the combined urban de- A special challenge of the com- in sustainablity. As an energy industry lead fair Aircraft In- sign and architecture competi- petition was to meet the crite- plus building, the complex will teriors Expo. This will enable tion has been concluded. ria of HafenCity‘s environmen- produce more energy than it visitors to both shows to see the progression of technolo- The building site, offering tal seal in gold. Architects were consumes. This will be achie- gy from initial quality testing 30,000 sqm gross floor space, thus asked to co-operate with ved by solar collectors, pho- through to final aircraft inte- will be home to the new Ger- engineers. The first prize went tovoltaic, and the use of wind rior. The dates for the show man headquarters of Green- to BGP Bob Gysin + Partner energy. In addition, a complex will be 18-20 May 2010. Both peace, with 270 staff members, Architekten, Zurich, and their water management system, events are organised by Reed the “Designport” creative partners ARGE 3-Plan Haus- including the use of rain water, Exhibitions. centre, and at least 100 flats. technik, Winterthur, and EK will be realised. www.aerospacetesting.com Architectural highlight of the Energiekonzepte AG, Zurich. www.hafencity.com Dachser invests The family-run enterprise Dachser, present in Hamburg Life Science: closer co-operation with Austria since 1954, is expanding its Memorandum of Understanding signed in Upper Austria‘s capital Linz Allermöhe site by investing The Northern German states and “Human.technology Sty- members of “Health Cluster 18.5 million euros into its new Food Logistics Terminal. With Hamburg and Schleswig-Hol- ria“ in the fields of biotechno- Upper Austria“. the construction project on stein have entered a co-ope- logy, medicine technology, and On his trip to Austria, Hamburg‘s the 35,000 sqm site, the fami- ration with the Austrian states nanotechnology to stipulate First Mayor was accompa- ly enterprise also plans to re- Upper Austria and Styria. A re- joint projects of companies and nied by Hamburg‘s Minister of cruit new staff. The workforce spective Memorandum of Un- research facilities. At the clu- Science, Herlind Gundelach, at Dachser‘s Hamburg branch derstanding has been signed ster meeting that followed, the and Schleswig-Holstein‘s Se- currently comprises 390 em- in Upper Austria‘s capital Linz participants from business and cretary of State, Jost de Jager. ployees and 20 apprentices. in the presence of Hamburg‘s academia were able to examine Following their stay in Linz, www.dachser.com First Mayor Ole von Beust and first co-operation options. the delegation travelled to Upper Austria‘s Governor Josef The cluster “Life Science Nord“ Vienna, where port matters and 94 concerts for the new Pühringer. The contract deter- comprises 520 companies. Up- logistics dominated the agen- Elbphilharmonie mines the close co-operation of per Austria boast the alpine da. Tourism projects were also Three years before the official the clusters “Life Science Nord“, state‘s largest cluster in medi- high on the list. opening, Hamburg‘s futu- “Health Cluster Upper Austria“, cine technology, with the 191 www.life-science-nord.net re concert hall at HafenCity, Elbphilharmonie, presents its first concert programme. In total, 94 concerts conducted at Hamburg‘s unique competences Laeiszhalle and eleven other locations will allow to disco- Toni Gerken – a specialist for difficult printing tasks ver the cross-genre variety of music around a classic core, Backgrounds for shows and ca- find a right ankle. Still, all parts International projects which Elbphilharmonie will stings, logos on sailboats, XXL had to be printed in such a way In accordance with the present from 2012 onwards. advertising fabrics for Nivea or that a wrinkle-free roof would company‘s claim “Symbols on www.elbphilharmonie.de ultra-large roof membranes for be created, covering both halls everything“, Gerken can apply Hamburg‘s ball and ice sports and featuring a colour scheme any given motives on nearly 85 years of high-tech hall Volksbank Arena: The softly changing from the blue any kind of material up to five From radios valves to micro- Hamburg company Gerken at ground level to the white metres in width by serigraphy chips: NXP, formerly Philips Druck enjoys a global reputa- on the roof‘s centre. After the or digital printing – even an Semiconductors, is celebra- ting 85 years of high tech in tion as a specialist for difficult complicated assembly of the elephant‘s blanket has thus Hamburg.