THE SOCIAL MEDIA (R)EVOLUTION? Asian Perspectives On New Media CONTRIBUTIONS BY: APOSTOL, AVASADANOND, BHADURI, NAZAKAT, PUNG, SOM, TAM, TORRES, UTAMA, VILLANUEVA, YAP EDITED BY: SIMON WINKELMANN Konrad-Adenauer-Stiftung Singapore Media Programme Asia The Social Media (R)evolution? Asian Perspectives On New Media Edited by Simon Winkelmann Copyright © 2012 by the Konrad-Adenauer-Stiftung, Singapore Publisher Konrad-Adenauer-Stiftung 34 Bukit Pasoh Road Singapore 089848 Tel: +65 6603 6181 Fax: +65 6603 6180 Email:
[email protected] www.kas.de/medien-asien/en/ All rights reserved Requests for review copies and other enquiries concerning this publication are to be sent to the publisher. The responsibility for facts, opinions and cross references to external sources in this publication rests exclusively with the contributors and their interpretations do not necessarily reflect the views or policies of the Konrad-Adenauer-Stiftung. Layout and Design Hotfusion 7 Kallang Place #04-02 Singapore 339153 www.hotfusion.com.sg CONTENTS Foreword 5 Ratana Som Evolution Or Revolution - 11 Social Media In Cambodian Newsrooms Edi Utama The Other Side Of Social Media: Indonesia’s Experience 23 Anisha Bhaduri Paper Chase – Information Technology Powerhouse 35 Still Prefers Newsprint Sherrie Ann Torres “Philippine’s Television Network War Going Online – 47 Is The Filipino Audience Ready To Do The Click?” Engelbert Apostol Maximising Social Media 65 Bruce Avasadanond Making Money From Social Media: Cases From Thailand 87 KY Pung Social Media: Engaging Audiences – A Malaysian Perspective 99 Susan Tam Social Media - A Cash Cow Or Communication Tool? 113 Malaysian Impressions Syed Nazakat Social Media And Investigative Journalism 127 Karen Yap China’s Social Media Revolution: Control 2.0 139 Michael Josh Villanueva Issues In Social Media 151 Social Media In TV News: The Philippine Landscape 163 Social Media For Social Change 175 About the Authors 183 Foreword ithin the last few years, social media has radically changed the media Wsphere as we know it.