Comparative Civilizations Review Volume 47 Number 47 Fall 2002 Article 7 10-1-2002 Globalization vs. Americanization: Is the World Being Americanized by the Dominance of American Culture Yoichi Shimemura Musashino Women's University, Japan Follow this and additional works at: https://scholarsarchive.byu.edu/ccr Part of the Comparative Literature Commons, History Commons, International and Area Studies Commons, Political Science Commons, and the Sociology Commons Recommended Citation Shimemura, Yoichi (2002) "Globalization vs. Americanization: Is the World Being Americanized by the Dominance of American Culture," Comparative Civilizations Review: Vol. 47 : No. 47 , Article 7. Available at: https://scholarsarchive.byu.edu/ccr/vol47/iss47/7 This Article is brought to you for free and open access by the Journals at BYU ScholarsArchive. It has been accepted for inclusion in Comparative Civilizations Review by an authorized editor of BYU ScholarsArchive. For more information, please contact
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[email protected]. Shimemura: Globalization vs. Americanization: Is the World Being Americanize 80 Comparative Civilizations Review No. 47 GLOBALIZATION VS. AMERICANIZATION: IS THE WORLD BEING AMERICANIZED BY THE DOMINANCE OF AMERICAN CULTURE? YOICHI SHIMEMURA MUSASHINO WOMEN'S UNIVERSITY, JAPAN I. Introduction: Globalization and Americanization It is quite possible that globalization has become the most impor- tant economic, political, and cultural phenomenon of our time. It now affects every aspect of our life and the world is experiencing a period of some of the most radical changes the human race has ever faced. As a consequence, there have emerged a number of heated arguments con- cerning the phenomenon and the effects of globalization. The arguments naturally cover quite a broad area, ranging from its political to econom- ic and cultural effects.