JOURNALISM RESEARCH • Science journal (Communication and information) • 2011 Nr. 4 Elections in the Public Sphere: the Analysis of Lithuanian TV Debates “Lyderių forumas“ Aistė Valiauskaitė Masters in Journalism, Media and Globalization City University London David Game House 69 Notting Hill Gate London W11 3JS E-mail:
[email protected] Abstract. The article analyses the information that spreads in the media during the election campaign. It looks at the aspect of promises made by politicians through an academic lens. The definition of a political promise is explained; some insights are devoted to an analysis of the reasons why some promises are more commonly fulfilled. The paper mostly concentrates on the role of the media, combining ideas of media theorists with the investigation of pre-election TV debates “Lyderių forumas”. Keywords: campaign, objectivity, parliamentary elections, political communication, professionalism, promise, tv debates. Introduction The article analyses the definition of political promise and ways these ideas are disseminated. This paper can be used to better understand the Lithuanian politics and i t s main figures, which is important for a non-Lithuanian reader. It is essential to understand what a promise itself is. The article also expands on the idea of how important the media is during the elections. German sociologist Jurgen Habermas defined the public sphere in 1962, stating that it is 166 JOURNALISM RESEARCH • Science journal (Communication and information) • 2011 Nr. 4 “the debate of public issues, debate in which the players have to use valid arguments. (…) Habermas refers to it as a zone between the political sphere of the state’s institutions and the private sphere of the individual“ (Tarta, 2011).