ERIC HOFFMAN Brooklyn, New York | (202) 549-7883 | [email protected] LinkedIn: https://www.linkedin.com/in/eric-hoffman-2019/ Portfolio: https://picturebook.media/
EXECUTIVE PRODUCER | CONTENT STRATEGY
Multiplatform media producer with broad international experience building and leading diverse creative teams working with digital platforms, broadcasters, brands and cultural organizations.
• Creative Content Strategy • Production Budgeting & Cashflows • Creative Team Management & Operations • Digital Platforms, Distribution, Marketing • Broadcast/Film/Video/Digital/Immersive • Event Broadcasts and Livestreaming
Producer on location in 25+ countries, worldwide Emmy Nominee: New Approaches to News and Documentary 8x Webby Honoree: 3x wins, 5x nominations, 3x honors
PICTUREBOOK MEDIA Owner | Executive Producer | Writer | Director Washington DC & Brooklyn, NY 2016 – Present Lead development and production for video, documentary and creative technology projects.
Immersive Media/360°/VR: Writer/Producer of immersive series for Google and National Geographic. • 3x Webby Award Winner (2019, 2018), CINE Golden Eagle Award Winner (2018), 2x Best Documentary VR Fest (2019, 2018), Advanced Imaging Society Lumiere Award, Best Educational VR (2019)
Live Event: Writer/Producer/Director for National Geographic Pristine Seas and the US Department of State’s “Our Ocean” Marine Conservation Summit. Large format event films and immersive media environments.
Museum: Writer/Producer for Smithsonian Digital Studios, Smithsonian National Museum of American History and Pearson Education. Exhibition multimedia and educational video series on objects in the archive.
Long Format TV/Documentary: Writer/Producer for Sura Films, “Aerial Egypt” 4x hours on Egyptian history.
DOHA FILM INSTITUTE Director of Film Production | Executive Producer Doha, Qatar, 2012 – 2016 Head of New Media and Content | Executive Producer NY, NY & Doha, Qatar, 2010 – 2012 Built and led diverse, multilingual, international teams at startup media producer, film festival and creative industry development organization. Joined as one of the first dozen employees (initially “on loan” from National Geographic) and helped grow to 200+. Hired and managed 20+ staff and 100+ concurrent freelancers.
Digital: Led design, development and programming of multilingual websites and mobile apps chronicling film and creative culture across the Middle East and around the world. Led content strategy and production for video, photography, articles and social media. • 2x Webby Honors – Web Design and Cultural Institutions (2012), Webby Nominee – Video (2011)
Live Event: Led teams producing event media, video series, television broadcasts and livestreams for events including the Doha-Tribeca Film Festival, Ajyal Youth Film Festival, TEDxSummit, WISE Summit.
Museum: Led development and production of exhibition media including large format film series on the natural history, geography and cultural heritage of the Qatari peninsula, and an extensive video/oral history catalogue for Qatar’s new National Museum, recently named one of Time Magazine’s “World’s Greatest Places” 2019.
Documentary & Commercial: Led documentary teams chronicling artists-at-work (Damien Hirst, Richard Serra, Jean Nouvelle); conservation programs (United Nations Environment Programme); “Behind the Scenes” on film sets with feature drama partners (Quinta Communications); and commercials, brand and marketing films (TEDxDoha, Qumra Film Workshops, Qatar Airways, Qatar Development Bank, Qatar Rail, Ministry of Tourism)
Education: Designed and managed filmmaker technical education and creative grant programs.
NATIONAL GEOGRAPHIC SOCIETY Senior Producer – Digital Studio Washington, DC, 2007 – 2010 Managed video production and distribution team working with National Geographic’s owned/operated and partner digital video properties, and as a creative shop for in-house and partner brands. • Managed data-driven content strategy, creative development, production, distribution and analytics. • Managed video partnerships with Google/YouTube, MSN Video, Apple/iTunes, Hulu, Verizon, Vodafone+ • Grew video network audience 10x in three years. • Managed design/build of bespoke media asset management and video workflow systems. • Clients: National Geographic Channel, National Geographic WILD, National Geographic Magazine, National Geographic Image Collection, National Geographic Museum & Exhibitions, Bill & Melinda Gates Foundation, Census of Marine Life, Annenberg Foundation, Volvo, Garmin, Google Oceans, Hampton Brown, Cengage Educational Media, Save Our Seas Foundation • Emmy Nominee (2010), Webby Nominee (2011)
PICTUREBOOK MEDIA Owner | Writer | Producer | Director Washington DC, 2004 – 2007 Writer/producer/director working in documentary television and commercials. • Clients: History Channel (Writer/Producer/Director: 3 seasons “Digging for the Truth” – highest rated program in network history at the time); Discovery Channel (Producer: 2-hour special “Stolen Gold: Battle for the Black Swan Treasure”, which led to 13-part network series “Treasure Quest”); Disney, Volvo (Broadcast Commercial Producer) • CINE Golden Eagle Award Winner (2005)
NATIONAL GEOGRAPHIC SOCIETY Producer | Associate Producer – Television and Film Washington, DC, 2001 – 2004 Managed creative development, budgets, schedules, media rights licensing and production logistics for projects filming around the world, including National Geographic’s flagship “EXPLORER” documentary series, Emmy Award Winning “Inside Base Camp”, “Taboo”, “Reptile Wild”, “Lost Film of Dian Fossey” with the United Nations Environment Programme and the Dian Fossey Gorilla Fund International. • CINE Golden eagle Award (2004), Finalist, Banff Mountain Film Festival (2004)
EDUCATION
Master of Arts (MA) English Literature Bread Loaf School of English, Middlebury College, Middlebury VT
Bachelor of Arts (BA) English Literature and Creative Writing (Cum Laude) Middlebury College, Middlebury VT
Bread Loaf Writer’s Conference (merit scholarship for nonfiction writing)
TECHNICAL SKILLS
Project management: Basecamp, SharePoint, Microsoft Project Digital Media & Video Analytics: Google Analytics, Omniture, Ooyala, Brightcove Video Editing: Adobe Premier, Final Cut Pro Media Asset Management: Blue Order, Avid, MediaCentral, 2x bespoke asset management system builds
ACKNOWLEDGEMENTS
Advanced Imaging Society Lumiere Award – Best Educational VR 2019 One Strange Rock VR (Writer/Producer) Black Dot Films VR for National Geographic
Webby Award – Best Narrative Experience 2019 One Strange Rock VR (Writer/Producer) Black Dot Films VR for National Geographic
Best Documentary - VR Fest 2019 One Strange Rock VR (Writer/Producer) Black Dot Films VR for National Geographic
Webby Award – Best VR – Cinematic or Pre-Rendered 2018 The Long Road Home VR (Producer) Black Dot Films VR for National Geographic
Webby People’s Voice Award – Best VR – Cinematic or Pre-Rendered 2018 The Long Road Home VR (Producer) Black Dot Films VR for National Geographic
Webby Nominee – Best 360° Video 2018 The Long Road Home VR (Producer) Black Dot Films VR for National Geographic
CINE Golden Eagle Award – Virtual Reality: Nonfiction Content 2018 The Long Road Home VR (Producer) Black Dot Films VR for National Geographic
Best Documentary - VR Fest 2018 The Long Road Home VR (Producer) Black Dot Films VR for National Geographic
Webby Honoree – Best Cultural Institution 2012 Doha Film Institute website redesign (Head of New Media and Content)
Webby Honoree – Best Design/Function 2012 Doha Film Institute website redesign (Head of New Media and Content)
Webby Nominee – Online Film and Video – Best Host 2012 Animation Workshops (Head of New Media and Content) Doha Film Institute
Webby Honoree – Online Film and Video – Experimental and Weird 2011 Bacteria-Sized Babies Among Ocean’s Smallest Life (Senior Producer/Writer)
Emmy Nominee – New Approaches to News and Documentary Programming 2010 Photos from the Front Lines (Senior Producer/Writer/Director)
Featured Selection – Archaeology Channel International Film Festival 2007 Digging for the Truth: Stonehenge Secrets Revealed (Producer/Writer) History Channel
CINE Golden Eagle Award – Science and Technology 2005 Digging for the Truth: Pompeii Secrets Revealed (Associate Producer) History Channel
CINE Golden Eagle Award – People and Places 2004 Ultimate Explorer: Avalanche – Surviving Tragedy (Associate Producer) National Geographic/MSNBC
Finalist – Banff Mountain Film Festival 2004 Ultimate Explorer: Avalanche – Surviving Tragedy (Associate Producer) National Geographic/MSNBC