Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners
NELVANA EXTENDS SHOPKINS BRAND WITH NEW MARKETING AND LICENSING PARTNERS Global Children’s Entertainment Company Finalizes QSR Program with McDonald’s; Signs Multiple Licensing Deals and Names Megalicense International as Subagent TORONTO, October 11, 2016 – Corus Entertainment’s Nelvana Enterprises, the sales, brand- management, and consumer products division of Nelvana, has a full “menu” of new 2017 programs for the popular Shopkins brand. Leading the way is a QSR campaign with McDonald’s restaurants in France and Monaco, designed to appeal to young fans who just can’t get enough of the mega-hit’s adorable and collectible mini figures, along with a range of new consumer products partners. In addition, in partnership with brand owner Moose Toys, Nelvana has named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania. “As Nelvana’s global stake in children’s animated content and products continues to grow, so do our strategic partnerships,” said Antoine Erligmann, Head, Nelvana Enterprises, EMEA. “We’re pleased to be working with these industry-leading companies and are confident our new partners will help us further build the Shopkins brand in even more markets around the world.” Nelvana will kick off a McDonald’s Happy Meals promotion in fall 2016 in France featuring a special Shopkins premium that underscores the collectability factor of the popular toys. In addition, Nelvana has named a wide range of new licensees to the Shopkins consumer products program, including: Bonbon Buddies – A delicious collection on confectionary treats for consumers in France, Eastern Europe and Scandinavia Corsair Toiletries Ltd.
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