DOCSLIB.ORG

AIIP Connections Is the Official Newsletter for Members of the Association of Independent Information Professionals

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
AIIP Connections Is the Official Newsletter for Members of the Association of Independent Information Professionals Connections Volume 22 No . 6 November/December 2008 President’s Message Ed Vawter, QD Information IN THIS ISSUE I want to take this opportunity to wish everyone Happy Holidays and hope that President’s Message . 1 you and your family are doing well. Footnotes . 2 ow, time has flown by and winter new look. We are also still working on is nearly upon us. I can’t believe the website and adding some Web 2, Opportunities in a W over half my term as President of AIIP including the podcasts I have done in Changing World . 4 is past. Given that our conference is the past, and including the new blog The Perils of Blogging earlier than usually next year, I actually called i to i. the News . 6 only get to serve 11 months instead of a I mentioned the conference earlier and full year. I wish I had more time to get What is Fair Use? . 9 just wants to reminder everyone that the many things done that myself and it is from March 26-29 at the Marriott the board have planned but I will have WordWise . 10 in Albuquerque, New Mexico, USA. I the pleasure of continuing on the board understand that the economy right now The Four Phases for one more year under the leadership does not look promising but I would of a Project . .13 of Marcy Phelps. I’ve been very happy encourage you to start putting away with what we have accomplished and I Coach’s Corner . .15 some money each week to enable you to think the whole board would agree that attend. It is very much worth your time DTIC Online . .17 we are moving in a positive direction. and money to invest in yourself and your Product Review: ProQuest I want to take this opportunity to wish company. I went to my first conference Entrepreneurship . .20 everyone Happy Holidays and hope that in Austin back in 2004 and have been you and your family are doing well. By the each and every year since, I look at it as The Wisdom of Keith . .22 time you read this, I will be in London, an investment in my business. England along with Marcy Phelps for Traveling Almost Without You can find out all about the great work the Online Information conference. I Hardcopy . 25 our conference planning committee loved going last year and am looking is doing here: http://www.aiip.org/ Book Reviews . 28 forward to it again this year. It is a great conference. I hope to see you there! opportunity to meet some new European 2008 Conference of the members as well as to catch up with those Ed Vawter is president of QD American Association of I met last year. Hopefully everyone at the Information Services, which provides Law Libraries . .31 show came by our new booth and got a consulting and information services to Call for Nominations . .32 chance to see our new branding efforts. the fine chemical and pharmaceutical The booth, our literature, our website industries. Ed can be reached at and even Connection all now have a [email protected]. n AIIP Connections is the official newsletter for members of the Association of Independent Information Professionals AIIP Connections AIIP 8550 United Plaza Blvd. Baton Rouge, LA 70809 United States 225-408-4400 AIIP Director, Community Care Marjorie Desgrosseilliers [email protected] Footnotes 425-408-0368 Jan Davis, JT Research LLC Editor-in-Chief Jan Davis With this end-of-year issue of “The Four Phases of a Project.” In [email protected] Connections I’d like to wish you all her column Coach’s Corner, Amelia 503-827-7241 a very peaceful and pleasant holiday Kassel wrote “Build Your Reputation Copy Editor and certainly a very prosperous new for Successful Marketing,” which offers Joann Wleklinski [email protected] year. As I am writing this, I’m looking proven techniques for building our 219-836-4008 out at more snow than I’ve ever seen businesses by writing, public speaking in Portland Oregon, listening to B.B. and networking. Advertising Director Eiko Shaul King sing “Back Door Santa,” and Copyright is an issue that affects us [email protected] waiting for the fudge to slowly come 416-544-0208 directly, and Melissa Corley’s article, to a boil. Ah, the holidays! “Think Before You Link: The Perils Advisor After the last issue of Connections of Blogging the News,” proves that Andrea C. Carrero [email protected] copyright laws are applied to social came out, featuring the smart and 610-494-0316 sassy layout from our new designer media. And for those of us who blog AIIP Connections (ISSN 1524-9468) is published Darlene Swanson (www.van-garde. or are thinking of blogging, Andrea bi-monthly and is copyrighted © 2008 by the com), I received lots of positive Carrero’s column WordWise provides Association of Independent Information Professionals, 8550 United Plaza Blvd. Baton Rouge, comments and offers to submit us with “11 Tips for Writing a Blog.” LA 70809 United States articles. In fact, I had too many Earlier this year, Carol Lee-Roark Subscriptions: articles for this issue, and will push posted a request on the AIIP list Free to AIIP members. Material contained them for the next issue. So thank you, regarding traveling with electronic in Connections is copyrighted. For thank you. What a wonderful way to permission to reprint, contact AIIP at books and smartphones. In her article, set Connections in motion in 2009. 225-408-4400 or at [email protected]. “Traveling Almost Without Hardcopy,” The media has bombarded us with Carol shares her experiences negative news about the state of the vacationing in Scotland without information on a transactional basis. economy, and it can be depressing printed travel guides. Susanne Bjorner, She shares her findings with us. wondering how the economic downturn Peggy Garvin and Nora Stoecker I hope you enjoy this issue of will affect us. Heather Carine’s timely reviewed two information sources of Connections, and I hope to continue to article “Opportunities in a Changing interest to info pros, and Steven Kaye, receive your emails and your ideas for World” helps us take a fresh look at Lorene Kennard, Ruth M. Shipley future issues. n our businesses so that we can endure read and reviewed interesting books these challenging times. Risa Sacks also for us. Ruth Balkin spent hours in the Jan Davis helps us work through those aspects exhibit hall at AALL in Portland this Connections Editor-in-Chief of our projects that bog us down in summer, looking for databases that sell [email protected] 2 December 2008 © 2008 Association of Independent Information Professionals Dialog® Take a new look Effective, efficient access to the vital information you need. Precision and accuracy – critical to confident decisions. A complete resource customizable to your personal needs. Dialog is, without a doubt, the most powerful research solution available. Smart searchers use Dialog. www.dialog.com AIIP Connections is the official newsletter for members of the Association of Independent Information Professionals Opportunities in a Changing World By Heather Carine, Carine Research elling independent research services can be a difficult task At all times our clients need S in a buoyant economy, let alone in an economy that has reassurance that they can be temporarily lost its confidence. confident in our business skills. We must offer and deliver information Many commentators – and AIIP members – are saying that services that are more than our uncertain times offer an ideal opportunity to review and clients could do with their own improve one’s business strategy and operations, to suit the time and resources. current conditions and prepare for the coming years. For many people who use Now would be a good time to take a fresh look at your business our services, we are the only Heather Carine strategy, operations, and selling points to continue attracting independent information and securing the clients you want. professional (IIP) they have dealt with; they may be unsure of what to expect from an IIP. We independent researchers know that we should be constantly working our business strategy, but client deadlines have a way of In a business purchase, clients seek certainty. It is vitally overtaking matters of importance in our business lives. important that, despite any business concerns we personally might have, we continue to present our businesses in an authoritative, reasoned, and confident voice. Doing so will Confidence breeds certainty reassure our clients that their business needs will be expertly In many respects, as a seasoned researcher, your current handled by a seasoned information professional. business strategy won’t alter markedly from the strategy you relied on in the first few years of establishing your business. Back to the drawing board Micro business operations, such as ours, rely heavily on The current economic dip is also a good time to examine the reputation and relationships as key aspects of our business business you have developed over the years. brand to attract clients to our business. While there are many ways to look at your business plan, a Recently, I attended a seminar on business survival in 2009. One simple, helpful guide is to consider two questions asked by AIIP of the speakers from a PR agency emphasized the importance in in the Myra T. Grenier award application: these uncertain economic times of staying true to the brand you have established. Don’t be daunted by the tasks ahead. • What are your plans and goals for developing an independent information business during the next five We are the business and the brand.
Load more

Recommended publications
  • NEXT GENERATION CATALOGUES: an ANALYSIS of USER SEARCH STRATEGIES and BEHAVIOR by FREDRICK KIWUWA LUGYA DISSERTATION Submitted I
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Illinois Digital Environment for Access to Learning and Scholarship Repository NEXT GENERATION CATALOGUES: AN ANALYSIS OF USER SEARCH STRATEGIES AND BEHAVIOR BY FREDRICK KIWUWA LUGYA DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Library and Information Science in the Graduate College of the University of Illinois at Urbana-Champaign, 2017 Urbana, Illinois Doctoral Committee: Associate Professor Kathryn La Barre, Chair and Director Assistant Professor Nicole A. Cooke Dr. Jennifer Emanuel Taylor, University of Illinois Chicago Associate Professor Carol Tilley ABSTRACT The movement from online catalogues to search and discovery systems has not addressed the goals of true resource discoverability. While catalogue user studies have focused on user search and discovery processes and experiences, and construction and manipulation of search queries, little insight is given to how searchers interact with search features of next generation catalogues. Better understanding of user experiences can help guide informed decisions when selecting and implementing new systems. In this study, fourteen graduate students completed a set of information seeking tasks using UIUC's VuFind installation. Observations of these interactions elicited insight into both search feature use and user understanding of the function of features. Participants used the basic search option for most searches. This is because users understand that basic search draws from a deep index that always gives results regardless of search terms; and because it is convenient, appearing at every level of the search, thus reducing effort and shortening search time.
    [Show full text]
  • A Framework for Evaluating the Retrieval Effectiveness of Search Engines Dirk Lewandowski Hamburg University of Applied Sciences, Germany
    1 A Framework for Evaluating the Retrieval Effectiveness of Search Engines Dirk Lewandowski Hamburg University of Applied Sciences, Germany This is a preprint of a book chapter to be published in: Jouis, Christophe: Next Generation Search Engine: Advanced Models for Information Retrieval. Hershey, PA: IGI Global, 2012 http://www.igi-global.com/book/next-generation-search-engines/59723 ABSTRACT This chapter presents a theoretical framework for evaluating next generation search engines. We focus on search engines whose results presentation is enriched with additional information and does not merely present the usual list of “10 blue links”, that is, of ten links to results, accompanied by a short description. While Web search is used as an example here, the framework can easily be applied to search engines in any other area. The framework not only addresses the results presentation, but also takes into account an extension of the general design of retrieval effectiveness tests. The chapter examines the ways in which this design might influence the results of such studies and how a reliable test is best designed. INTRODUCTION Information retrieval systems in general and specific search engines need to be evaluated during the development process, as well as when the system is running. A main objective of the evaluations is to improve the quality of the search results, although other reasons for evaluating search engines do exist (see Lewandowski & Höchstötter, 2008). A variety of quality factors can be applied to search engines. These can be grouped into four major areas (Lewandowski & Höchstötter, 2008): • Index Quality: This area of quality measurement indicates the important role that search engines’ databases play in retrieving relevant and comprehensive results.
    [Show full text]
  • E-Book: an Introduction to Custom Search Engines for Websites
    E-book: An Introduction to Custom Search Engines for Websites What are you looking for? Search www.sitesearch360.com 1 Contents An introduction to search engines........................................ 4 Your visitor’s search journey: the key elements................ 23 What is site search?................................................................ 6 Presentation — how does it look?................................................ 24 Why is site search important?............................................... 6 Processing — how does it work?.................................................. 28 Navigation vs. search................................................................. 7 Results — how does it deliver?.................................................... 32 How are people using search?............................................... 9 Implementation challenges.................................................... 36 Why are custom search engines the perfect choice?........ 12 JavaScript................................................................................ 36 Semantic search........................................................................ 12 Security.................................................................................. 37 Natural search language............................................................ 13 WordPress............................................................................... 37 Actionable analytics.................................................................. 14 Cloudflare and
    [Show full text]
  • Natural Language Processing for Online Applications Text Retrieval, Extraction and Categorization
    Natural Language Processing for Online Applications Natural Language Processing Editor Prof. Ruslan Mitkov School of Humanities, Languages and Social Sciences University of Wolverhampton Stafford St. Wolverhampton WV1 1SB, United Kingdom Email: [email protected] Advisory Board Christian Boitet (University of Grenoble) Jn Carroll (University of Sussex, Brighton) Eugene Charniak (Brown University, Providence) Eduard Hovy (Information Sciences Institute, USC) Richard Kittredge (University of Montreal) Geoffrey Leech (Lancaster University) Carlos Martin-Vide (Rovira i Virgili Un., Tarragona) Andrei Mikheev (University of Edinburgh) Jn Nerbonne (University of Groningen) Nicolas Nicolov (IBM, T.J. Watson Research Center) Kemal Oflazer (Sabanci University) Allan Ramsey (UMIST, Manchester) Monique Rolbert (Université de Marseille) Richard Sproat (AT&T Labs Research, Florham Park) K-Y Su (Baviour Design Corp.) Isabelle Trancoso (INESC, Lisbon) Benjamin Tsou (City University of Hong Kong) Jun-ichi Tsujii (University of Tokyo) Evene Tzoukermann (Bell Laboratories, Murray Hill) Yorick Wilks (University of Sheffield) Volume 5 Natural Language Processing for Online Applications: Text Retrieval, Extraction and Categorization by Peter Jackson and Isabelle Moulinier Natural Language Processing for Online Applications Text Retrieval, Extraction and Categorization Peter Jackson Isabelle Moulinier omson Legal & Regulatory John Benjamins Publishing Company Amsterdam / iladelia TM The paper used in this publication meets the minimum requirements of American 8 National Standard for Information Sciences – Permanence of Paper for Printed Library Materials, ansi z39.48-1984. Library of Congress Cataloging-in-Publication Data Jackson, Peter, 1948- Natural language processing for online applications : text retrieval, extraction, and categorization / Peter Jackson, Isabelle Moulinier. p.cm.(Natural Language Processing, issn 1567–8202 ; v.5) Includes bibliographical references and index.
    [Show full text]
  • A Search Engine Features Comparison. PUB DATE 1997-08-00 NOTE 48P.; Master's Research Paper, Kent State University
    DOCUMENT RESUME ED 413 900 IR 056 730 AUTHOR Vorndran, Gerald TITLE A Search Engine Features Comparison. PUB DATE 1997-08-00 NOTE 48p.; Master's Research Paper, Kent State University. PUB TYPE Dissertations/Theses (040) -- Reports Evaluative (142) EDRS PRICE MF01/PCO2 Plus Postage. DESCRIPTORS Access to Information; Computer Interfaces; Databases; *Online Searching; *Online Systems; Online Vendors; Reference Services; Relevance (Information Retrieval); Search Strategies; *User Needs (Information); *World Wide Web IDENTIFIERS *DIALOG; *Search Engines ABSTRACT Until recently, the World Wide Web (WWW) public access search engines have not included many of the advanced commands, options, and features commonly available with the for-profit online database user interfaces, such as DIALOG. This study evaluates the features and characteristics common to both types of search interfaces, examines the Web search interfaces to define lingering deficiencies as compared to the online interfaces, and presents suggestions for improvement to those areas of the Web interfaces found lacking. The most advanced interface features of the AltaVista, Excite, HotBot, and Infoseek Web search interfaces were compared to the DIALOG interface features. The Web search interfaces, as a whole, still trail the DIALOG search interface in terms of the quality, quantity, depth (robustness), and usability of the search system. Appendices include background information, search parameters, and output for the Web engines, and for DIALOG. (Contains 46 references.) (Author/SWC) ******************************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. ******************************************************************************** A Search Engine Features Comparison A Master's research Paper submitted to the Kent State University School of Library Science and Information Science in partial fulfillment of the requirements for the degree Master of Library Science by Gerald Vorndran August, 1997 OF EDUCATION U.S.
    [Show full text]
  • An Agent-Based Semantic Search Engine for Scalable Enterprise Applications*
    An Agent-based Semantic Search Engine for Scalable Enterprise Applications* Andrea Passadore1, Alberto Grosso1, Antonio Boccalatte1 1 University of Genova, DIST, Via Opera Pia 13, 16145 Genova, Italy {passa, agrosso, nino}dist.unige.it Abstract. In this paper we present AgentSeeker: a multi-agent platform aimed to index local or online documents, with the support of ontologies which de- scribe the application domain and the competences the user is referring to, dur- ing his query session. AgentSeeker is a flexible and scalable solution mainly devoted to enterprise applications where electronic knowledge bases are par- ticularly important for their business activity. An Ontology Agent is devoted to manage semantic representations of the enterprise domain, organizing the re- sults of a user’s query, according to the concepts which represent the relevant entities in the company business. Keywords: ontology, search engine, multi-agent system, web site, document. 1 Introduction The Information Age leads to us various benefits and comforts, encouraging our thirst for knowledge, helping us at work, and gladdening us during our leisure time. On the other hand, the bits which encode the information are so much that we are lost in a sea of electronic data. The orientation is so hard that oftentimes we lose documents both in the little pond of our personal hard disks and in the boundless ocean of Internet. Search engines represent a saving compass which enables us to find an Internet page winnowing the whole network or to find a personal document through a desktop application which parses private files. Usual search engines denote an intuitive behaviour: they store the textual content of the parsed documents in a database and they return an ordered list of files contain- ing the keywords suggested through a user’s query.
    [Show full text]
  • Comparison of Search Engines
    International Journal of Information Technology and Library Science. Volume 1, Number 1 (2012), pp. 9-25 © Research India Publications http://www.ripublication.com Comparison of Search Engines 1Vikas Malviya, 2Devendra Kumar Mishra, 3Manisha Gawde and 4Madhu Singh Solnki 1Librarian, Rau Dental College, Indore, Madhya Pradesh, India 2Librarian, Mathuradevi Institute of Technology & Management Indore-452018 Madhya Pradesh, India 3Assistant Librarian, Mathuradevi Institute of Technology & Management Indore -452018, Madhya Pradesh, India 4Librarian, Kasturba Gram Mahavidyala, Indore, Madhya Pradesh, India E-mail: [email protected], [email protected], [email protected]., gawdemanisha881@ gmail.com, [email protected], [email protected] Abstract To achieve the best possible results and fulfill the aim of this evaluation exercise, by studying the capabilities that search engines provide to end users. After a general examination of the search engines, a classification took place according to the types of features supported by each search engine. This classification of features was essential in order to determine the areas, in which the evaluation should focus. Goals, non-goals and limitations were extracted from this initial part of the research. The scope of the evaluation of search engine based on accuracy of the most popular search engines, along with their database coverage and other issues such as response time, user- friendliness of the interface, ease in query syntax and submission, are evaluated. Keywords: Search Engine; World Wide Web; Search Strategies; GOOGLE. Introduction The explosive growth of the Internet has rendered the World Wide Web as the primary tool for information retrieval today. However, the amount of information published is increasing constantly and this makes it impossible for anyone to monitor changes.
    [Show full text]
  • Online Evaluation for Information Retrieval
    Foundations and Trends R in Information Retrieval Vol. 10, No. 1 (2016) 1–117 c 2016 K. Hofmann, L. Li, and F. Radlinski DOI: 10.1561/1500000051 Online Evaluation for Information Retrieval Katja Hofmann Lihong Li Microsoft Microsoft [email protected] [email protected] Filip Radlinski Microsoft fi[email protected] Contents 1 Introduction 2 1.1 Terminology . 3 1.2 Motivation and Uses . 4 1.3 This Survey . 5 1.4 Organization . 6 2 Controlled Experiments 7 2.1 Online Controlled Experiments in Information Retrieval . 7 2.2 Planning Controlled Experiments . 10 2.3 Data Analysis . 16 2.4 Between-subject Experiments . 20 2.5 Extensions to AB testing . 22 2.6 Within-subject Experiments . 26 2.7 Extensions to Interleaving . 29 3 Metrics for Online Evaluation 31 3.1 Introduction . 31 3.2 Absolute Document-level Metrics . 33 3.3 Relative Document-level Metrics . 36 3.4 Absolute Ranking-level Metrics . 37 3.5 Relative Ranking-level Metrics . 39 ii iii 3.6 Absolute Session-level and Longer-term Metrics . 44 3.7 Relative Session-level Metrics . 48 3.8 Beyond Search on the Web . 48 3.9 Practical Issues . 48 4 Estimation from Historical Data 51 4.1 Motivation and Challenges . 51 4.2 Problem Setup . 54 4.3 Direct Outcome Models . 56 4.4 Inverse Propensity Score Methods . 58 4.5 Practical Issues . 67 4.6 Concluding Remarks . 68 5 The Pros and Cons of Online Evaluation 70 5.1 Relevance . 71 5.2 Biases . 72 5.3 Experiment Effects . 73 5.4 Reusability . 74 6 Online Evaluation in Practice 76 6.1 Case Studies Approach .
    [Show full text]
  • AWARENESS and USED of SEARCH ENGINES by UNDERGRADUATE STUDENT in DELTA STATE UNIVERSITY, ABRAKA NIGERIA Judith Imoniwe [email protected]
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Library Philosophy and Practice (e-journal) Libraries at University of Nebraska-Lincoln Summer 8-18-2018 AWARENESS AND USED OF SEARCH ENGINES BY UNDERGRADUATE STUDENT IN DELTA STATE UNIVERSITY, ABRAKA NIGERIA Judith Imoniwe [email protected] Follow this and additional works at: http://digitalcommons.unl.edu/libphilprac Part of the Library and Information Science Commons Imoniwe, Judith, "AWARENESS AND USED OF SEARCH ENGINES BY UNDERGRADUATE STUDENT IN DELTA STATE UNIVERSITY, ABRAKA NIGERIA" (2018). Library Philosophy and Practice (e-journal). 1982. http://digitalcommons.unl.edu/libphilprac/1982 1 AWARENESS AND USE OF SEARCH ENGINES BY UNDERGRADUATE STUDENTS IN DELTA STATE UNIVERSITY, NIGERIA. BY IMONIWE .O. JUDITH DEPARTMENT OF LIBRARY AND INFORMATION SCIENCE, FACULTY OF EDUCATION, DELTA STATE UNIVERSITY, ABRAKA ABSTRACT The study investigated the awareness and use of search engines by undergraduate students in Delta State University, Abraka. Case study design was used for the study. The population comprised one thousand five hundred and thirty nine (1,539) students in the Faculty of Social Science in Delta State University. The sample of the study was 154. Five research questions guided the study and two hypothesis tested at 0.05 level of significant. One instrument titled search engine use questionnaire (SEUQ) was used for the study. Percentages and mean rating were used to answer research questions. Chi Square and Anova were used to test hypotheses. The major findings of the study include: Undergraduate Students level of awareness of search engines was low in Delta State University. The test for hypothesis shows that there was a significant difference from the respondents awareness of search engines according to their departments.
    [Show full text]
  • A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers
    Available online at www.sciencedirect.com Journal of Interactive Marketing 23 (2009) 49–60 www.elsevier.com/locate/intmar A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers Arvind Rangaswamy,a,⁎ C. Lee Gilesa & Silvija Seresb a Penn State University, USA b FAST, ASA, Norway Abstract Search engines, such as Google and Yahoo! Search, are more than just portals or information tools. In fact, they are agents of a transformation that is making the business environment more transparent, and thus, potentially more competitive. This new environment is creating opportunities and challenges for businesses of every stripe. In this paper, we explore the following topics: (1) what are search engines exactly, (2) what businesses can do with search engines, (3) how are, and how should, senior executives be viewing the strategic impact of search engines, and (4) what are some important research issues for academics and practitioners that would help us gain a better understanding of the strategic impact of search engines. © 2009 Direct Marketing Educational Foundation, Inc. Published by Elsevier B.V. All rights reserved. Keywords: Search engines; Business impact Introduction tion insights for managers and researchers. Search engines are no longer just convenient information tools. In fact, Just fifteen years ago, most people could not have imagined they are powerful agents of a transformation that is making the crucial role that search engines would play in facilitating the business environment more transparent, and thus, poten- today's commerce. Now search engines can be used to find tially more competitive. This environment is creating new every conceivable kind of information about people, places, opportunities and challenges as highlighted by the following things, and more.
    [Show full text]
  • Real Time Search on the Web: Queries, Topics, and Economic Value ⇑ Bernard J
    Information Processing and Management xxx (2011) xxx–xxx Contents lists available at ScienceDirect Information Processing and Management journal homepage: www.elsevier.com/locate/infoproman Real time search on the web: Queries, topics, and economic value ⇑ Bernard J. Jansen a, , Zhe Liu a, Courtney Weaver a, Gerry Campbell b, Matthew Gregg b a College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA 16802, United States b Collecta, Santa Monica, CA 90401, United States article info abstract Article history: Real time search is an increasingly important area of information seeking on the Web. In Received 21 June 2010 this research, we analyze 1,005,296 user interactions with a real time search engine over Received in revised form 5 January 2011 a 190 day period. Using query log analysis, we investigate searching behavior, categorize Accepted 17 January 2011 search topics, and measure the economic value of this real time search stream. We examine Available online xxxx aggregate usage of the search engine, including number of users, queries, and terms. We then classify queries into subject categories using the Google Directory topical hierarchy. Keywords: We next estimate the economic value of the real time search traffic using the Google Real time search AdWords keyword advertising platform. Results shows that 30% of the queries were unique Real time content Collecta (used only once in the entire dataset), which is low compared to traditional Web searching. Twitter Also, 60% of the search traffic comes from the search engine’s application program inter- Economic value of search face, indicating that real time search is heavily leveraged by other applications.
    [Show full text]
  • Online Search: Consumer and Firm Behaviour
    Online search: Consumer and firm behaviour A review of the existing literature 7 April 2017 © Crown copyright 2017 You may reuse this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government- licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected]. Contents Page 1. Executive summary ............................................................................................... 2 2. Introduction ........................................................................................................... 7 Purpose and structure of this report ...................................................................... 7 A model of the online sales process ................................................................... 10 3. Online search and online shopping at a glance .................................................. 12 Searching on the Internet .................................................................................... 12 The rising relevance of mobile for search and online shopping .......................... 21 Recent developments in online search ............................................................... 25 4. Online consumer behaviour ................................................................................ 28 Finding 1: Consumer search online can be complex but consumers seem to compare fewer options
    [Show full text]