Broadcasting Ra Apr22

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Broadcasting ra Apr22

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58/At'iN )IMM 49£Zl Z1T9£ FEB.'85 BUGCES INCREASE FEB.'85 vs. FEB: 84 TIME PERIOD: HH ÎIYÚIVItN rir'umi MARKET STATION SHARE 18-49 25-5 ALBANY -SCHENECTADY-TROY WTEN-TV +92% +175% +125% ATLANTA WAGA-TV +131% +168% +229% AUGUSTA WJBF-TV +23% +57% +125% BIRMINGHAM WVTM-TV +24% +53% +38% BOISE KTVB-TV +5% +20°k +100% BOSTON WSBK-TV +500% +300% +400% CHATTANOOGA WDE F-T V +60% +129'/° +86% CINCINNATI WCPO-TV +5% +28% +15% CLEVELAND WJKW-TV +60% +115% +81% COLUMBIA, SC WOLO-TV +21% N/C N/C COLUMBUS, GA W LTZ-T V +200% +100% +300% DALLAS -FT. WORTH KTVT-TV N/C -15°l° +18% DAYTON WDTN-TV +54% +67% +57% DETROIT WJBK-TV +33% -6% +34% EL PASO K VIA-TV +11% +80% +75% FT. SMITH K HB S-T V +27% +200% +100%

FT. WAYNE W PTA-T V +8% +33% - +33% GREEN BAY W BAY-T V +25% +167% +167% GREENVILLE -NEW BERN W ITN-T V +86% +143% +180°/4 HARRISBURG WHTM-T V +40% +144% +113% HARTFORD -NEW HAVEN WTNH-TV +38% +50% +125% HONOLULU KITV +280% +300% +400% HOUSTON KHTV +120% +190% +286% JOHNSTOWN -ALTOONA WJAC-T V +75% +217% +240% KANSAS CITY WDAF-TV +140% +125% +150% LAKE CHARLES K VHP-TV +300% LOS ANGELES KHJ-TV +117% +450% +856% LOUISVILLE WLKY-TV +23% +17% +22% MIAMI WSVN-TV +33% +267% +233% MILWAUKEE WITI-TV +83% +260% +220% MONTGOMERY WKAB-TV +227% +75% +25% NASHVILLE WZTV +167% +167% +300% NORFOLK W VEC-T V +229% +180% +200% ORLANDO WESH-TV +25% +38% +1 00 PHILADELPHIA WTAF-TV +60% +391% +180°/a PHOENIX KTSP-TV +53% +88% +100% PITTSBURGH WTAE-TV +30% +45% +50% ROCHESTER, NY WOKR-TV -6% +7% +33% SAN DIEGO KCST-TV +250% +225% +200% SAN FRANCISCO -OAKLAND KTV U-T V +7% -27% +4% SYRACUSE WIXT-TV +122% +175% +125% TAMPA WTOG-TV N/C +71% +67% TOLEDO WTVG-TV +20% +100% +100% TUCSON KGUN-TV +8% N/C N/C TULSA KOT V +71% +78% +78% UTICA WUTR-TV +11% +50% N/C WEST PALM BEACH WPEC-TV +25% +150% +400% WILMINGTON, NC WWAY-TV +140% +200% +167% YUMA -EL CENTRO KYEL-TV +180% AVERAGE % INCREASE: X92% X140% X158 SOURCE. NSI CASSANDRA and ARB APOLLO REPORTS - FEB '85. FEB '84 'Below minim-1m reporting levels in Feb 84.

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NETWORK MARKET STATION AFFILIATE NEW YORK WABC -TV ABC CHICAGO WFLD -TV IND WASHINGTON, DC WDVM -TV CBS

P MINNEAPOLIS -ST. PAUL WTCN -TV NBC BALTIMORE WBAL-TV CBS SACRAMENTO -STOCKTON KOVR -TV ABC KANSAS CITY KMBC -TV ABC NASHVILLE WSMV-TV NBC BUFFALO WGRZ -TV NBC GREEN VILLE -SPARTANBURG WSPA-TV CBS MEMPHIS WMC -TV NBC KNOXVILLE WATE -TV ABC MOBILE -PENSACOLA WALA-TV NBC JACKSON, MS WLBT-TV NBC BRISTOL -KINGSPORT JOHNSON CITY WJHL-TV CBS AUSTIN, TX KB VO-T V IND PEORIA WEEK-TV NBC LAS VEGAS KTNV-TV ABC COLORADO SPRINGS -PUEBLO KOAA-TV NBC YAKIMA KNDO-TV NBC McALLEN- BROWNSVILLE K VEO-TV NBC RENO KTVN-TV CBS COLUMBUS -TUPELO WCBI-TV CBS MASON CITY-ROCHESTER- AUSTIN KIMT-TV CBS FLORENCE WBTW-TV CBS MEDFORD KDRV TV ABC BLAIR ENTERTA INMEN1 1290 Avenue of the Americas New York. NY 10104 (212) 603 -5990 How to set up a live hookup without the usual hangups

"Alm at 11" isn't fast enough We're flexible. For instance, our transponder service From the Capitol beat to the county seat, GTE enables you to order time in increments as short as 15 Spacenet's News ExpresssM service brings on- the -spot minutes, or up to 24 hours a day. The latest C -band and coverage to television news -live. Ku -band technology is available for 50 -state coverage. And to high quality means News Express -for news that can't wait our commitment service - whether you're a burgeoning business or a boominc Specially- equipped mobile units relay a satellite broadcaster -you'll find us ready to meet your data, signal directly to your station -for live remotes from voice and video needs. virtually anywhere. For wider versatility, a "fly away" antenna can be easily crated and flown to where the It's all good news news is breaking. Taking advantage of the latest communications And best of all, Spacenet's exclusive News technology is easier than you think. Express service allows direct telephone contact, via Don't delay. Call GTE, the communications company satellite, between your station and the remote crew - that's been pioneering quality solutions for almost 6C even when they're nowhere near a phone booth. years. Contact our Marketing Department, GTE Spacenet, 1700 Old Meadow Road, McLean, Virginia 22102. Occasional use service for more than the news Even if you're not in the news biz, SpacenetsM occasional use service offers the widest choice of GTE Spacenet: Getting down to business satellite communications capability to suit your needs - at competitive rates. (703) 790-7700 Marketing Dept

G E1 Spacenet Vó1.108 No. 16 (BroadcastingtPr22) Turner makes his move on CBS Cable launches assault on must carry Comprehensive coverage from NAB

THE BID o Ted Turner launches effort to buy CBS PAGE 72. Progress on People Meter audience with pure paper bid. PAGE 31. measurement device is detailed. PAGE 72. Hollywood programers assess state of their ROUND ONE o Cable gets sympathetic ear from industry. PAGE 74. Panelists see saturation of sports appeals court panel at hearing on must -carry on television. PAGE 80. FCC and low power case. PAGE 36. television proponents remain optimistic for industry. PAGE 82. McKinsey & Co. review findings NAB 85 o The National Association of Broadcasters on what makes a successful radio station. PAGE 87. annual convention came and went last week not Reymer & Gersin study categorizes radio with a bang, nor a whimper, but with a methodical listeners. PAGE 89. Daytimers review past year's hum. The gathering, which attracted record successes and future challenges. PAGE 90. TV crowds, was as much business as pleasure, and stereo draws much interest in sessions and on was perhaps most pleasurable for broadcasters exhibit floor. PAGE 92. Henry discusses technical in its notable absence of discord. PAGE 38. FCC advances in TV systems. PAGE 93. Broadcasters Chairman Fowler closes NAB convention warned on new RF guidelines. PAGE 94. Motorola reiterating hands -off government policy. PAGE 46. seems to be pulling ahead in AM stereo battle but New York Governor Mario Cuomo gives ringing Kahn remains in fight. PAGE 95. Reassessing use endorsement of First Amendment. PAGE 46. of subcarriers. PAGE 96. Improvements and Multimedia's Wilson Wearn accepts NAB upgrades mark NAB exhibit floor. PAGE 98." Distinguished Service Award. PAGE 50. Former CBS newsman Walter Cronkite blasts President for his NO DICE o FTC rejects petition proposing ban on or on the First Amendment. PAGE 52. Lawyers response to alcohol advertising. PAGE 102. advise on how to stay out of libel suits. PAGE 54. Hill panelists feel action on must carry unlikely COUNTERATTACK o Storer launches fight against from Congress in this session. PAGE 54. Attorneys dissident shareholder group out to take control of urge broadcasters to discuss must -carry problems company. PAGE 107. with cable operators. PAGE 56. FCC's Dawson, Quello and McKinney review what's on RCA NUMBERS G RCA, spurred by NBC, reports commission's agenda. PAGE 58. Broadcasters record financial numbers for first quarter. PAGE 109. hear advice on EEO practices. PAGE 62. FCC's Patrick and Rivera discuss land mobile issues, Storer decision. PAGE 62. Congressmen review NEW CHAIRMAN o Alfred Stern nominated to scarcity argument in light of deregulation and succeed Dallin Oaks as PBS chairman. PAGE 115. proliferation of media outlets. PAGE 66. Representative Mike Oxley uses NAB forum to PERFECTING ATRADE O Veteran station broker Joe reveal new public broadcasting funding bill. PAGE Sitrick tried his hand at number of Fifth Estate s8. Broadcasters urged to combat higher music posts before finding his forte in station brokering. licensing fees by going elsewhere for product. PAGE 135.

INDEX TO DEPARTMENTS

Business 107 Datebook 22 In Brief 136 Programing 105 Business Briefly 14 Editorials 138 In Sync 116 Riding Gain 100 Cablecastings 10 Fates & Fortunes 131 Law d Regulation 102 Stock Index 108 Changing Hands 110 Fifth Estater 135 The Media 112 Telecastings 99 Closed Circuit 7 For the Record 117 Monday Memo 18

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INDEX TO ADVERTISERS: Almi Television 26 0 Americom Media Brokers, Inc. 112 0 Ampex Corp 64 -65 0 Associated Press Broadcast Services 6, 14 o AT&T 19 o Barclays American Business Credit 11 o Blackburn & Co., Inc. 110 o Blair Entertainment Second Cover /3 o Blair Television 43 o BMI 75 0 CBS RadioRadio 39, 470 Classified Ads 122- 130 o Columbia Pictures Television 12 -13, 20 -21 0 Communications Equity Associates 113 0 Continental Electonics 93 0 DFS Program Exchange 44 -45 0 Fleet National Bank 79 o Gaylord Broadcasting Co. 77 o The Gilmore Broadcasting Corp. Third Covero GTE Spacenet 4 0 H &C Communications, Inc. 77 o ITC Entertainment 81 0 Kalamusic 101 o Kahl 8 Co., Inc. 117 0 KCBJ -TV 43 o KW -TV 23 0 King World 28-29 o KTTY 67 o Kline Iron & Steel 77 0 H.B. LaRue, Media Broker 115,116 o Lorimar 53, 55, 57, 70 -71 0 MCA TV Front Cover, 15, 17, 63 0 Media General Broadcast Services, Inc. 83 0 Minority Broadcast Investment Corp. 95 o Mutual Radio Network 73 0 NBC News 59 0 Panasonic Broadcast Systems 69 o Professional Cards 120, 121 o RCA Americom 60-61 0 Cecil L. Richards, Inc. 111 0'85 Sat Expo 97 0 Selcom Radio 30 o Seltel 67 /Fourth Cover o Services Directory 121 0 Shamrock Broadcasting Co., Inc. 85 o SONY Broadcast 48 -49 0 Telepictures Corp. 40-41 0 Victory Television 8 -9 0 warner Bros. Television Dintrihutinn 24 -25 51 0 The I awrnnne Welk Rin Rand Raclin Show 100 0 WI IG -N A7 o 'hums Walker A Co. 131 I TIO O MPET THE HIT T SO FAST, W WON'T There's something else. With NEWSPOWER 1200, you From the minute we launched get a direct line to the most our NEWSPOWER 1200 service, pervasive, precise news staff in we knew we were on to some- the world. thing hot And when you consider Because it delivers news all that, you realize something. that people want to hear. It deliv- You realize that AP ers news you can believe. And NEWSPOWER 1200 can be a it delivers it, without a glitch, at tremendous advantage in your 1,200 words per minute. business, no matter what kind That's 18 times faster than of competition you run up the AP Radio Wire. against Not only that, NEWSPOWER For details about lets you pre -program your news. NEWSPOWER 1200, call Glenn So you get only the news you Serafin, at AP Broadcast Services need -state and local reports, (800) 821 -4747. sports, financial, world news and weather. VI BROADCASTBROAD ED PRESS DOUBT. AP ASSOCIATED THUTA (C1osedCict

adding junk bonds to their portfolios. 355 half -hours of new programing, All but in Domenici's concern is with effect of including 160 segments of second season junk bonds, which have proliferated of Divorce Court and 195 episodes of new Nomination of FCC Commissioner enormously in last five years, on Break The Bank. Blair is partnered with Dennis Patrick for another go -round at country's economic health. Moratorium Storer Communications on both series. commission should come from White would give Congress breathing room to House shortly. Source last week said consider permanent policy. Domenici aide President Reagan has signed off on on Friday said since bill was still being Added distraction renomination and that update of FBI drafted, it was difficult to say what, if any, background check is in progress. Patrick's effect it would have on Turner proposal. Now that must -carry rules appear to be in term expires June 30. jeopardy in Court of Appeals in Perhaps anticipating nomination, Washington (see page 36), FCC Patrick paid "courtesy" call on Senate Dip coming? commissioners are said to be taking yet Commerce Committee Chairman John "another look" at wisdom of proposal to Are Danforth (R- Mo.) last week. They had national spot radio sales headed for permit noncommercial broadcasters to not met before. downward spiral in latter half of 1985? swap their VHF's for commercial UHF's. Answer is yes if previous trends charted Without must carry, or with watered - by Vince Bellino, vice president, financial down version of it, inferiority of UHF's to Hutton's take services, interep, repeat themselves. VHF's could become more pronounced. According to national spot cycle projection One of lesser known elements of financial Proposal is said to have had support of chart, which dates back to 1972, every arrangements involved in Ted Turner's handful of large- market noncommmerical three to four years, spot expenditures effort to buy CBS Inc. (see page 31) is VHF operators. But it also has been experience low point in sales. Last time his compensation of financial adviser E.F. criticized by other public and commercial this occurred was during third quarter of Hutton. He paid $250,000 up front, broadcasters. Senator Ernest Hollings (D- 1982. For year, Bellino is projecting another $4.5 million as of Thursday, when S.C.), ranking minority member on average increase in national spot sales of filings were made at FCC and Securities Senate Commerce Committee, has even 6.2% over 1984. and Exchange Commission. He will pay hinted that action on proposal might lead to Congress, once again, overturning FCC. another $2.5 million when proposal MMENNININEMMIfyiliiMMMEMIIN Comment deadline in proceeding has clears SEC. Final payment of $20 million Backyard scrambling will be made if Turner achieves goal of been extended to June 17. two- thirds CBS stock. With test of M/A -Com Videocipher II That payoff scheme is different from scrambling system going well, Home Box original under which Turner would pay Office is preparing to announce long - Branching out nothing after $250,000 initial fee until he awaited plan to make HBO and Cinemax achieved his goal. At that point he was to available to home satellite market within Hubbard Broadcasting subsidiary, United pay $50 million. Reportedly, change was next few weeks. Once services are fully States Satellite Broadcasting, initially made when Turner failed to come up with scrambled, according to one source, established to create DBS business, is any cash for his tender offer. HBO and M/A -Com plan to make also moving ahead with plans to develop consumer descramblers widely available host of services for commerical television through dish dealers, cable operators and, stations including development and Aiming high possibly, nationwide retail chains. Boxes, distribution of syndicated programing. which will not work until authorized by Company is also exploring partnerships Programers of Radio 85 Management and signal from HBO, will have list price of with rights holders in sports programing Programing Convention, scheduled Sept. $400, but sellers will be free to discount, to create ad hoc networks. USSB recently I1 -14 in Dallas by National Radio source said. How HBO will handle secured rights to four Ku -band Broadcasters Association and National marketing, billing and collection could not transponders (with first option on six Association of Broadcasters, have set be determined last week. others) aboard RCA Americom's K-2 sights on one of two featured speakers: Only real surprise is that HBO is going satellite scheduled for launch in December. Lee Iacocca, president Chrysler Corp., of ahead by itself. HBO had tried to bring Company may sublease some of those or Peter Ueberroth, commissioner of together number of programers to scramble transponders outright to third parties and baseball. feeds with common system and offer will offer its new services on those it package of services to backyarders, but, doesn't sublease. Hold on junk despite nearly two years of efforts, was Affiliated Conus Communications will apparently unsuccessful. develop and market occasional -use "Junk bonds," increasingly in business- services to Ku -band customers, including page news and now factor in Ted Turner's satellite news gathering services, business attempted takeover of CBS Inc., are Showbiz itch it has been in for past year, as well as matter of considerable concern to some in such services as private networking and Congress. And on Tuesday, Senator Pete Blair Entertainment, division of John teleconferencing. USSB president Robert Domenici (R- N.M.), chairman of Senate Blair & Co., is expanding its production Fountain said he views this activity not Budget Committee, plans to introduce capacity for 1985 -86 season. Formed only only as new business venture in its own legislation to impose moratorium on their 18 months ago as distributor, Blair handled right but also as way to develop use in hostile takeovers for remainder of production this season of Divorce Court, proprietary program product for planned year. Bill would also prohibit Federal among front -ranking syndicated series. For DBS service and ties to programing Deposit Insurance institutions from 1985 -86, Blair will oversee production of community.

Broadcasting Apr 22 1985

MODE WKRP! Additional runs of "WKRP in Cincinnati" are now available in all 165 markets that have discovered a gold mine in the best radio station on television. WKRP IN CINCINNATI An MTM Production

VICTORY TELEVISION New York (212) 687-1516, Chicago (312) 790 -3030. San Francisco (415) 435 -9113 Lablecasti =gs

Funding naysayer ered audio entertainment services. Other noon, focusing on people with extraordinary SSS properties include an independent UHF achievements. The president of the Utah Cable Television television station; a telephone interconnect Curtis Davis, A&E vice president, pro- Operators Association has called on the company, CableText; video and data trans- graming, said many presentations in the Utah attorney general to stop spending state mision services; a video production facility, new blocks "will focus on subjects students funds in the defense of a controversial Utah and diversified interests in a number of re- are studying in high school and college, cable television law that the UCTOA be- lated fields. such as Shakespeare and other great writers lieves is unconstitutional. SSS, a publicly owned company, will hold and playwrights, and classical and modem James Bunnell, president of the associ- its annual shareholders meeting May 24 at music and dance." ation and of Community Television of Utah, the Sheraton -Kensington hotel in Tulsa, Officials said A&E will continue to pro- made the request earlier this month after Okla. vide 20 hours of "distinctive programing" attorney general David L. Wilkinson said the daily. Its prime time program themes re- state would appeal a ruling by U.S. District show main unchanged. Court Senior Judge Aldon J. Anderson that Star the 1983 Cable Television Programing De- A one -hour special, USA for Africa: The Sto- cency Act barring 'indecent' cable- deliv- ry of We Are the World', distilled from camera Calling in ered programing violates the First Amend- coverage of the 10 -hour recording session The New York State Cable Television Asso- ment and is inconsistent with federal law for the "We Are World" the song and video, ciation said "an overwhelming majority" of (BROADCASTING, April 15). will have its debut on HBO Wednesday, Wilkinson the cable systems in the state will receive disclosed the state has spent May 1, at 10 p.m. NYT. Six cameras covered $150,000 in defending the statute against the recording the live call -in show, Call Governor Cuomo, session and behind -the- that the association is sponsoring tomorrow challenges by local and national cable firms scenes events at the Los Angeles studios (April 23) at 7 -8 p.m. "The state's cable sys- plus a group of Utah subscribers. The attor- where 45 top pop and rock stars recorded ney general told the Salt Lake City Desert tems are providing this program as a public the song, the proceeds of which were donat- Richard F. News he believes there is a 50 -50 chance of ed to famine service to their subscribers," said relief. Alteri, NYSCTA president. "In creating this success on the state's appeal of Judge An- Other HBO premieres in May include Acts derson's decision. network we are facilitating a new and im- of Violence, a one -hour documentary in portant communications link betweeen "The magnitude as well as the decisive- HBO's America Undercover series, on of state government and the citizens of New ness the ruling indicates it is not as close Wednesday, May 15, at 10 p.m., and Mario- a call as they claim," Bunnell told the news- York State." nettes Inc., the first entry in a three -part Ray Alteri estimated the potential audience paper. Bradbury Theater series, on Tuesday, May The state has said it welcomes a review of for the program could go as high as 2.5 mil- 21, at 10 -10:30 p.m. HBO said the documen- lion households. The show will uplink to the cable law by the U.S. Supreme Court. tary examines particularly three shocking Galaxy I, transponder 22, from the studios of acts of violence- murder, mass assassina- WNET(TV) New York, a public television station and multiple murder-in an effort to tion that will not broadcast the program. understand why such episodes occur. The Shifting responsibility Bradbury drama, part of an anthology series adapted exclusively for HBO by fic- realignment of science A responsibilities has been tion writer Ray Bay sales announced by Satellite Syndicated Systems Bradbury from his own short stories, stars James Coco and Leslie Niel- Inc. as a result of its acquisition of Satellite sen. MTV Networks Inc. announced it will open Program Network. SSS bought 86% of SPN's an office in San Francisco on May 1 to han- stock after offering the network its ap- dle advertising sales for its MTV: Music praised value with contingent payments to New at A &E Television, VH- 1Nideo Hits One and Nick- be made over the next three years. SSS said elodeon. Helene Hollander, former vice these payments will be made if SPN The Arts & Entertainment Network an- president and sales manager of Katz Inde- achieves specified levels of operating rev- nounced that in response to parents' desire pendent Television in San Francisco, was enues during the three -year period, which for "more programing geared to family view- named advertising sales director of the of- could total as much as $13.2 million. ing and to their children's educational de- fice, which will be at 601 Montgomery Edward L. Taylor, founder of both com- velopment," it is creating four new daytime Street. panies, remains chairman and chief execu- programing blocks, scheduled to begin tive. Richard B. Smith, executive vice presi- Monday, June 3. dent and also SPN president, will oversee Nickolas Davatzes, A&E president and Gala fifth sales and marketing of all products, which chief executive, who announced the range from cable audio to nationwide cable changes, said "A &E will also premiere new To celebrate its fifth anniversary, USA Net- programing and sales. The company's sales programs during these daytime hours, pro- work is having a contest with a grand prize representatives, reorganized, will sell both viding daytime subscribers with more view- of five cases of champagne, five pounds of SSS and SPN services. Selman M. Kremer, ing choices." caviar, five portable television sets, five executive vice president, takes charge of The four blocks: "The Classics," to run years of free cable television and $500 cash. corporate operations, procedures, services, Monday through Friday from 8 to 9 a.m. and The winner's name will be drawn May 17 subdivisions and 22 cable systems. Altus E. 6 to 7 p.m (NYT), with programs featuring from winners of a USA personality identifi- Wilder III, executive vice president, coordi- heroes and heroines of literature; "Family cation contest to be conducted among nates financial, administrative and legal de- Theater," Monday through Friday from 9 to viewers from April 19 through May 10. Fifty partments. 10 a.m. and 7 to 8 p.m., with adventure, runners -up will receive USA Network satin Officials said the company will continue drama and comedy series; "In Perfor- jackets. to expand its four main corporate interests: mance," Wednesday from 3 to 6 p.m. and On the corporate front, the network's an- distribution of superstation WTBS(TV) Atlan- Thursday from 10 a.m. to 1 p.m., with pro- niversary month is being marked by the ta; programing, sales and distribution of grams designed to increase viewers' appre- transfer of company headquarters from Glen Satellite Program Network; acquisition and ciation of music and dance, and "Horizon," Rock, N.J., to the Simon & Schuster build- management of cable television systems, Tuesday and Thursday from 4 to 6 p.m. and ing at 1230 Avenue of the Americas, New and sales and marketing of satellite -deliv- Wednesday and Friday from 10 a.m. to York 10020.

Broadcasting Apr 22 1985 Audubon on A&E Advertising honors oversee the development of criteria and other details related to the awards. The first of Arts & Entertainment Network's one-hour Taking the lead of Keith L. Reinhard, chair- the new awards will likely be presented at documentary on naturalist John James Au- man and chief executive officer of Needham next year's CAB conference. dubon, to have its premiere on A&E April 24 Harper Worldwide, who established a at 8 p.m. NYT, was shown in private screen- $10,000 award for the individual or office at CTAM deadline ings last Thursday, April 18, at the Ameri- Needham that over the next year comes up can Museum of Natural History in New York with the best plan for using cable creatively The Cable Television Administration and in conjunction with a major Audubon exhi- in an advertising plan, the Cabletelevision Marketing Society has set April 26 as the bition by the museum and the New York Advertising Bureau announced the estab- deadline for entries for its 1985 Awards of Historical Society. The documentary, Audu- lishment of a similar awards program. Prize Cable Marketing Excellence. There are 34 bon, traces the life of the naturalist and art- money has not been established, but there categories, 19 for cable companies and 15 ist. It was written and narrated by David will be awards for both national and local for programers. Entries will be judged by the Attenborough, naturalist and author of the achievement. Harlan Rosenzweig, presi- faculty of the University of Georgia School of Life on Earth television series. dent, Group W Satellite Communications, Journalism and Mass Communications. The and Jim Heavner, president, Village Cable, awards will be presented at CTAM's annual Going direct Chapel Hill, N.C., have been named co- meeting, Aug. 4 -7, at San Francisco's Fair- chairmen of the committee being formed to mont hotel. fn what it called a self-liquidating direct - response advertising plan, Urban General Corp., Fairfield, N.J., said that over the next year it will place 30 -, 60- and 120- second direct- response spots, worth $4 million to $5 million a week at rate -card values, on CNN, CBN, ESPN, WTBS(TV) Atlanta, USA Network and MTV and on broadcast stations on behalf of QT &T, formerly Quasar Microsys- tems. UG said the spots would offer a new, advanced home telephone /answering service and communications center for $49.95 and that the campaign would be not only self -liquidating but profitable because the spots, in addition to promoting sales in retail stores, would more than pay for themselves through direct -response sales. "This is the first time direct -response advertising has been specifically designed as a self- liquidat- ing advertising campaign to launch a product in the retail outlets," said Frank J. Brady, chairman of UG.

From infomercial to...

Comes now the " prommercial," announced by the Arts & Entertainment Network last week as its latest "innovative approach to national advertising." A prommercial, the announcement said, "matches A&E's distinctive image with that of a service or product by weaving the advertiser's logo into A &E's on -air program promotional spots." That, in turn, provides a "connection between high -quality program and product [that/ dramatically affirms the excellence of a particular advertiser." The prommercial has been used for such A&E advertisers as Exxon, General Motors, BMW and Pfizer Pharmaceutical, officials reported. The prommercial is custom -made for the sponsor and is scheduled about 10 days before the showing of the sponsored program that is being promoted. It is produced by A &E as a service to its advertisers. Meanwhile, as a service to itself as well as its advertisers, A &E launched its first major advertising campaign April 15 with a series of radio spots promoting its most popular shows. Officials said the campaign, due to run to May 5, is aimed at adults, 25 -54, and is concentrated in Toronto, Vancouver and Calgary, Canada, where an average of 111 60- second spots will be featured on radio stations with formats ranging from contemporary and news to country and classical. Andrew H. Orgel, A&E vice president, affiliate sales and marketing, said "a hard -hitting radio campaign was selected because it can AN wn,uAre ov effectively communicate the excitement of BARCLAYS BANK television at an affordable cost."

Broadcasting Apr 22 1985 (8)1985 Columbia Pictures Television. a division of CPT Holdings. Inc. NEW YORK WPIX TAMPA WFTS SPOKANE KHQ-TV

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W4 VI* oil Om* Cbattai,

A St. Cloud Corporation Production distributed by - ,RS O C ,J' * COMEDY * Columbia Pictures CLASSICS Teif Visichïi C E ST= essoBle_ly

I TV ONLY will stress contributions made by letter TV campaign is part of $2.5 million carriers to communities they serve. allocated by company to advertising National Association of Letter Commercials will be shown in all budget in 1985, with more than 50% to Carriers o In first field test of nationwide dayparts. Target: adults, 25 -54. Agency: be spent on TV Newspapers, billboards advertising campaign, union will start Doremus & Co., New York. and possibly radio also are planned. image -building effort in Washington for Commercials will run in all dayparts. Friendly Ice Cream Various products Target: adults, 25 -54. Agency: will be accented in flights of varying Admarketing, Los Angeles. lengths in 21 markets from late spring through Aug. 11. Commercials will be Levitz Furniture o Weekend flights will scheduled in all dayparts. Target: be scheduled to promote store furniture adults, 25 -54. Agency: Quinn & Johnson /BDO, Boston.

Sherwin Williams Co. o Two -week flight will begin in mid -May in 30 markets, including San Francisco, Seattle, Pittsburgh and Providence, R.I. Paint company is seeking daytime, fringe and sports periods. Target: men, 25 -54. Agency: Griswold Inc., Cleveland.

Discount Tire Stores o In its first major television expenditure, company will two weeks, starting this week. Test is in launch spring and summer campaign in preparation for national campaign Los Angeles and Fresno, Calif., at end of scheduled to begin next fall. Campaign April, continuing until end of October.

Ap SALABLE UPCOMING FEATURF 0910 WIRE W)REcHECK: >AP the impact analyzes describeet of APRIL 22-AP P is WEEK OF War. Ten 90-second T7 FALL-WEEK Vietnam ASR conflicts, Explore is a Joseph A. Seagram s most bitter as in Southeast MAY 6- A drink drink... America'sits home as well EK OF had here at DAY Ye6 Explode & Sons, which has threatened to file a effect its DRY series.F Ms. MOTHERS M o VVE D gifts complaint with the FCC accusing the x,HLle MMODERN in APs 5-part s THO of motherhoodsing get help finding 27. three television networks of violating the the changing role And adsa pct April facing moms scripts run in fairness doctrine because they refused of the choices 60- Second view rn mother. for "public service" announce- thoroughly nxx to sell time the NETWORK ments identifying the alcoholic content of ,fit: RADIO various drinks (BROADCASTING, April 15) /V began running adaptations of the TV the commercials in newspapers last week. reports DavidMeliencty The print campaign will cost about $5 APRIL 22- million the next three months and R- most over árß fall of Sitogftr o on fives were VIETNAMnaYEARyears the se whose will consist of advertisements in newspa- Vietnam ten feelings U.S. and explores the Series. pers in the top 75 markets and in other c¡vihans, he 10-pa rt soldiers and war in this small investors publications, including Time, Newsweek, by the explainsexpl now CASH changed Belton lr1V World Report and USA APRIL 26- Maly ins how U.S. News and CAN -APRIL in her 10-part AS CASH interest rates Today. CASH mosew According to Seagram, the purpose of can make the the best New Money showca ses the print campaign, as was the purpose Nutted, Eye on TV the best Aikerí s series. what's worth of the rejected TV effort, is to show the TV-Jonathan and Find out fed at ng OR NOT Cable. shoveswoare public that the typical servings of beer TV n is wor second feature eache commercial missing. (12 ounces), wine (five ounces) and Ii- each day -and w quor (an ounce and a quarter) contain ET. and 10:32 a.m. equal amounts of alcohol. The rejected For more information call (800) 8214747 TV commercial (above) concludes: "A drink is a drink, no matter what you CASSOlCIATED PRESS BROADCAST SERVICES drink."

Broadcasting Apr 22 1985 SUDDENLY 8 O'CLOCK WASN'T FUNNY ANYMORE.

Three's Company became a crowd. The Jeffersons were taken to the cleaners. And Happy Days weren't here again. i 0 pg6 nta Broadcasting Publications Inc. Founder and Editor Taishoff Advertising claims settled. Twelve challenges to national advertising, including eight on Sol (1904 -1982) television and one on radio, were resolved during March by National Advertising Division of Lawrence B. Talshoff, president. Donald V. West, vice president. Council of Better Business Bureaus. Reviewed and substantiated by NAD was TVadvertising David N. Whitcombe, vice president. for Airwick Industries, Culbro Corp. /General Cigar & Tobacco Co., Economic Laboratory Inc., Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasurer Hunt -Wesson Foods, S.C. Johnson & Sons, Mars Inc./Uncle Ben's Inc. Modified or discontinued in February was TV advertising for S.C. Johnson & Sons (lotion) and R. J. The Fltt?l EStatt' Reynolds/Del Monte Corp. and radio advertising for Metropolitan Energy Council. Broadcastingo Cable basics. J. Walter Thompson /New York, has issued fifth annual edition of "Cable 1735 DeSales Street, N. W., Washington 20038 Capsules," 73 -page report on cable universe. Report covers profiles of commercial cable Phone: 202-638-1022 networks, penetration, statistics on viewing, audience trends, cable's comparative share of audience, satellite guide, audience estimates and program data. Copies of "Cable Lawrence B. Talshoff, publisher Capsules" can be obtained from media department at J. Walter Thompson/USA, 466 Editorial Lexington Avenue, New York, 10017. Donald V. West, managing editor Leonard Zeidenberg, chief correspondent. Mark K. Miller, senior news editor Right? Right. AT &T has unveiled new theme for all of its corporate, product and service Kira Greene, assistant to the managing editor Harry Jessell, associate editor advertising in which company stresses that AT &T is "The Right Choice." Its television and Doug Halonen, Matt Stump, Kim McAvoy, radio advertising portrays AT &T as human, caring and responsive company striving to John Eggerton, assistant editors. Susan Dillon, A. Adam Glenn (technology). achieve customer satisfaction. AT &T believes company already is perceived as having Scott Fitzpatrick, staff writers. technological leadership, and new campaign will complement that image by positioning Anthony Sanders, systems manager Jeanne A. Omohundro, Randall M. Sukow, company as customer-oriented. Agency for AT &T is N W Ayer, New York. research assistants. Robert Orr, Todd F. Bowle, production. sales in May in about 46 markets. Commercials will be carried in all Senior Editorial Consultants Edwin H. James (Washington) Commercials will be carried in all dayparts. Target: adults, 16 -34, 18 -49. Rufus Crater (New York) dayparts. Target: adults, 25 -54. Agency: Agency: N W Ayer, Chicago. Editorial Consultant Lovett Advertising, Miami. Rocco Famlghetti (New York)

I I RADIO ONLY I J Broadcasting Cablecasting J.M. Smucker Co. Fruit spread will be Yearbook Guild Wineries o Eight -week flight will David Seyler, manager spotlighted in 12 -week flight to start in Joseph A. Esser, associate editor start in mid -May for Quinn's Judy Jackson, staff assistant. early May in top 100 markets. coolers in eight markets, Commercials will run in daytime, fringe including Detroit, Advertising Cleveland and Columbus, Ohio. Vii shington and prime periods. Target: women, 25- John Commercials will in all Andre, sales manager (equipment and 54. Agency: Wyse Advertising, be placed engineering). adults, Agency: Robert (Skip) Tash, Southern sales manager Cleveland. Doris Kelly, sales service manager Dancer Fitzgerald Sample, New York. Christopher Moseley, classified advertising manager New RADIO AND TV 1 I Associated Milk Producers Fluid milk )brk David Berlyn, senior sales manager will be highlighted in three -week flight Charles Mohr, Ruth Windsor, American Dairy Association Four- to that is extension of 13-week flight that sales managers. six -week flight started last week in 25 to began in January, with new schedule Hollywood 30 markets and will be followed by Tim Thometz, sales manager running from April 29 through May 19 in Circulation second flight starting either in June or in 29 markets. Commercials will run in all Kwentin K. Keenan, circulation manager September. Two commercials will feature Patricia Waldron, Sandra Jenkins, dayparts on weekdays and weekends. Debra De Zarn, Joseph Kolthoff, Target: women, 18 -34. Agency: Crume Chris McGirr. & Associates, Dallas. Production Harry Stevens, production manager Don Gallo, production assistant. Administration David N. Whitcomb*, vice president/operations. nO.p oOQ ü Philippe E. Boucher, controller Albert Anderson. Irving C. Miller, financial consultant. WKRN -TV Nashville: To Harrington, Righter Wendy J. Liebmann. & Parsons from Blair Television. Corporate Relations O Patricia A. Vance, director Bureaus WcAx-TV Burlington, Vt.: To Harrington, New York: 630 Third Avenue, 10017. Righter & Parsons from Avery- Knodel Phone: 212. 5942830. Stephen McClellan, associate editor Television. Vincent M. Ditingo, senior editor: radio. John Lippman, assistant editor Geoff Foisie, staff writer Marie WZZP(FM) South Bend, Ind.; wrOD(AM)- Leonard, June Chauhan, advertising assistants. actor Vincent Price, with first focusing WKLR(FM) Toledo, Ohio, and KRIX-FM Hollywood: 1680 North Vine Street, 90028. on cottage cheese and second on sour Brownsville, Tex.: To Major Market Radio Phone: 213-463-3148. cream, cheese, milk and from Masla Radio. Richard Mahler, correspondent cottage Tim Thometz, Ilpstern sales manager cheese. Target: women, 25 -54; adults, O Sandra Klausner, editorial- advertising assistant.

25 -54. Agency: D'Arcy MacManus WGNT(AM )-W4MX(FM) Huntingdon, W. Va.: To Masius, Chicago. American Blair Radio from Torbet Radio. Business Switzer & Clark Good and Plenty Press Inc Moving In S.F. Weiss & Powell has candy will be highlighted in campaign Founded 1931. Broadcasting.Telecaating introduced moved its consisting of nine flighted weeks San Francisco regional office in 1946. Television acquired in 1961. Cabl.emtiag to 235 Montgomery Street, 94104. Tele- introduced in 1972 o Reg. U.S. Patent Office. o spread over 13 weeks, starting in mid - Copyright 1985 by Broadcasting Publications Inc June in 12 markets, including Baltimore, phone number remains same: (415) 981- 3676. TELEVISION, Cablecaati>rga. Boston, Detroit and New York.

Broadcasting Apr 22 1955 IC ONE WEDNESDAY MORNING, CBS AND ABC DISCOVERED THEY HAD LOST TUESDAY NIGHT. VO- dayYe: o)

A radio programing commentary from Jo Interrante, president, IS Inc., Mill Valley, Calif.

Long -form radio priate countdown to meet its needs. Why the tremendous proliferation of countdown producers countdowns shows? They work. Stations and advertisers in growing abundance are enchanted with them because they are very listenable and almost guarantee audi- In 1979, a new trend emerged in network ence maintenance. Listeners like the whole radio. Networks began to offer long -form concept of countdown shows. The music is music programs to their affiliates, and the current, and each song is a proved hit. The airwaves haven't been the same since. informational tidbits about the songs and the Stations welcomed the music -oriented artists are intriguing. And the suspense of programs because audience response and waiting to hear which song made its way to ratings soared. They also realized that pro- the top is a certain hook. grams of that caliber could not be produced The whole country is caught up in rank- locally on a regualar basis because the comings: the fastest, the biggest, the best -sell- mitment in time, talent and production dol- ing, the top grossing, what's number one and lars would be prohibitive. In addition, na- who's challenging that position. So there's tionally known hosts and celebrity guests built -in drama in the counting down of top would not be available to most stations. The hits each week. shows became great image -building, highly The granddaddy of the countdown shows promotable vehicles for station programing is Casey Kasem's American Top 40, which and local sales. debuted in 1970. Since then, there have been At the national level, networks seized the many other countdown efforts, some suc- opportunity to add excitement and vitality to cessful and some not. Kasem had no formi- their basic news, sports and information dable competition until 1981 when Dick lineups. Along with the pizzazz of long - Jo Interrante co- founded IS INC, radio music Clark started the National Music Survey. form entertainment programing came a programing firm, in 1981. Among its Two years later, when the trend back to con- whole new sales orientation for the network productions are Countdown America with temporary hit radio became clear, Count. sales forces. And those who took advantage John Leader, and The Hot Ones. Prior to down America with John Leader emergec of the opportunity to sell in "environments" IS INC, Interrante served as vice president with one of the largest station roll -outs of instead of spots -by- the -numbers have pros- and director of programing for RKO Radio any weekly radio program in history. pered. Networks and before that held number of Rick Dee's Weekly Top 40, Top 40 Satellit( However, it was a hard row to hoe. In the station posts including news director, KFRC(AM) Survey with Dan Ingram, M.G. Kelly's Tog beginning, even the advertisers who were San Francisco. Thirty USA and Scott Shannon's Rockin keen on the environmental aspect of the pro- America Top 30 are other recent entries it graming needed to see some kind of numeri- the countdown lineup. Once the dominani cal support for their commitment. such a tremendous part in radio's early leader, American Top 40 now shares the To address these needs, a number of audi- growth, gives advertisers a way to pinpoint market with six competitors. Country pro ence studies were conducted. The RKO Ra- specific audience segments and in some gramers can choose between Weekly Coun. dio Network commissioned the Gallup orga- cases participate in the creation of the pro- try Music Countdown, American Countrz nization to survey audiences of 100 affiliates gram. Countdown and Country Report Count that carried an Eagles music special the In the seven years since regularly sched- down. weekend of Feb. 2, 1980. uled long -form music programs have been The now routine practice of networks of- The survey revealed that the stations in- offered, the number of radio stations affili- fering long -form music programing to their volved normally had an average 0.3 rating ated with networks has increased by 50%, affiliates and its success on all levels ha: (adults 18 + ), weekends 3 p.m. to midnight. while the total number of stations has in- created a bond between these national musk The Eagles profile increased that number to creased by only 8 %. And as a result, the productions and the artists they feature. Art a solid 5 for the same period. In the 18 -24 penetration of network-affiliated stations has ist management, publicists and record corn demographic, the normal 1 rating shot up to risen from 74% to 81% of all persons 12 + in party executives respect the ability of net an average 14, while the 18 -34 audience an average week. Naturally, this affiliate and works to showcase their stars. In fact, the) posted a 9 rating, compared with the usual audience growth leads to revenue growth, can hand -pick the best programs in each for 0.5. That kind of rating success began to pull which has more than doubled since 1978. mat to expose their clients to their best ad in strong advertiser support. Networks As network radio revenues have grown, vantage. found that they could also enhance the spon- so too has the amount of long -form enter- Sophisticated marketing of an artist is vi sorship exposure for their clients by making tainment programing. Stations that have tal to success. Like any product, artists an promotions and merchandizing opportuni- been bored with network programing in the packaged and marketed to very specific au ties available around and even within the past now find themselves able to choose diences. programs. from a well- rounded selection of long -form Never has the time been better for listen Long-form entertainment programing has programs no matter what their format. Far ers, stations, artists, publicists and adver been largely responsible for winning back and away the leader of this pack of network tisers to take advantage of network radio': many advertisers who had left network radio offerings is the weekly music countdown. spectrum of program offerings. The choic for television in the 1950's. In fact, we are Whether the format is urban, country, A/ and variety allow each group to be selective presently witnessing a return to the single - C, CHR, AOR or even Christian, just about in choosing the appropriate show for thei sponsor program. This trend, which played every station in America can find the appro- particular needs. I

Broadcasting Apr 22 1985 10 IS THIS AN ANTIDOTE FOR MURDER? A lot of people think the death penalty will stop murder. Others think capital punishment is social suicide. Like most news stories, the issue is very complex. That's why you should watch The MacNeil /Lehrer NewsHour every weeknight. News stories get the time they deserve. The time you deserve. You get more facts. You hear different sides. Most important, you get the analysis you need to understand the issues behind the stories. Major funding for The MacNeil /Lehrer NewsHour is provided by AT&T, the national corporate underwriter. Tile MacNeil /Lehrer NEWSY =_ - Weeknights on Public TV

Produced by WNET /13. NY. WETA. Wash. DC., and M.cNeil.Lehrer.Gannetl Prod. Funded by AT&T. Public Television Stations. and CPS. a AT&T 1984 AT&T

110_,U 60 M ts

NEW YORK WNEW -TV BALTIMORE WBAL-TV RICHMOND WWBT LOS ANGELES KTLA INDIANAPOLIS WRTV LITTLE ROCK KLRT CHICAGO WFLD -TV HARTFORD WTIC MOBILE WALA-TV PHILADELPHIA WTAF -TV PHOENIX KUTP ALBUQUERQUE KGSW SAN FRANCISCO KBNK PORTLAND, OR KPTV JACKSONVILLE WTLV BOSTON WLVI -TV SAN DIEGO KUSI-TV DES MOINES KCBR DETROIT WKBD -TV CINCINNATI WXIX-TV TUCSON KPOL WASHINGTON, D.C. WDCA -TV KANSAS CITY KZKC EVANSVILLE WTVW DALLAS KTVT NEW ORLEANS WGNO-TV COLUMBIA, S.C. WLTX CLEVELAND WCLQ-TV CHARLOTTE WSOC-TV SPRINGFIELD, MA WGGB-TV HOUSTON KHTV GREENVILLE, S.C. WLOS-TV LAS VEGAS KVVU-TV PITTSBURGH WPGH-TV OKLAHOMA CITY KGMC CHARLESTON, S.C. WCBD-TV MIAMI WTVJ BIRMINGHAM WBRC-TV LAYFAYETTE, LA KLFY TV MINNEAPOLIS KMSP-TV MEMPHIS WMC-TV FT. MYERS WFTX ATLANTA WGNX HARRISBURG WPMT SAVANNAH WTOC-TV SEATTLE KCPQ NORFOLK WYAH BINGHAMTON WMGC TAMPA WFTS CHARLESTON, W.V. WVAN-TV WILMINGTON WJKA

ST. LOUIS KDNL-TV DAYTON WRGT MACON WGXA DENVER KWGN-TV ALBANY wusV FAYETTEVILLE WKFT SACRAMENTO KTXL GREENSBORO WGGT WENATCHEE KCWT

22 all n a first -run episodes

in association with LBS Communications, Inc. CDatbooIc m

I 1 Awards, for "excellence in educational, informational ation 12th annual radio and television career day for This week and public affairs programing." Awards administered women and minorities. California Museum of Science April 20-25-20th annual MIP -TV, international TV by Ohio State University's WOSU- AM -FM -TV Co- and Industry, Los Angeles. Information: (213) 466- program marketplace. Palais des Festivals, Cannes, lumbus, Ohio. National Press Club, Washington. 4481. France. April 24- American Women in Radio and Television, April 25-Women in Cable, Chicago chapter, meet- April 21 -23 -West Virginia Broadcasters Association Washington chapter, newsmaker luncheon. Speaker: ing. Program includes forums on spot cable sales, insti- spring meeting. Marriott hotel, Charleston, W. Va. Sheila Tate, former press secretary to First Lady. Nation- tutional network as profit center and develop your own April 21 -24 -13th annual Telecommunications Policy al Press Club, Washington. cable guide as revenue. Chicago Press Club, Wrigley Research Conference, "Equity: Social and Economic Building, Chicago. Information: (312) 577 -1818. April 24- American Women in Radio and Televi- Issues. "Airlie House, Airlie, Va. Information: James Mill- sion, Atlanta chapter, annual installation of officers April 25-Society of Satellite Professionals, Wash- er. Hampshire College, Amherst, Mass.: (413) 549- luncheon. Lanier Plaza hotel, Atlanta. ington regional chapter, meeting, Professional Op- 4610. portunities in the Satellite Industry." National Press April 23-Women in Cable, Greater Philadelphia April 24-Society of Cable Television Engineers, Building, Washington. chapter, meeting. Speaker: Robert Pittman, executive Chattahoochee chapter, engineering session, "Multi- vice president -chief operating officer, MTV Networks channel TV Sound." Speakers: Alex Best, Scientific- April 25-27 -Women in Communications, Midwest Inc. Adam's Mark hotel, Philadelphia. Atlanta; Larry Brown, Pioneer Communications, and region, meeting. Skirvin Plaza, Oklahoma City, Okla. Ned Mountain, Wegener Communications. Holiday Inn April April Marist College presentation of Lowell Thom- 23 -Women in Cable, Washington chapter, South Atlanta. Information: (404) 949 -7370. 26- meeting, "Collection Agencies-System Operators' as Award to outstanding broadcaster. Helmsley Pal- Friends." National Cable Television Association, Wash- April 24 -26 -Ohio Association of Broadcasters spring ace, New York. ington. convention. Kings Island Resort near Cincinnati. April 26-27- Radio -Television News Directors Asso- April 23- Florida Association of Broadcasters "Legis- April 24-26- Indiana Broadcasters Association ciation region six meeting with University of Kansas. lative Day" Tallahassee, Fla. spring conference. Columbus Holiday Inn. Columbus, University of Kansas campus. Lawrence, Kan. Ind. April 23- American Women in Radio and Televi- April 26-27- Radio -Television News Directors Asso- sion, New York City chapter, "Women at the Top" se- April 24-28-Third annual National Hispanic Media ciation region 14 meeting with Florida UPI. Wyndham ries. Speaker: Gwen Barrett, WNEWTV New York. Conference, sponsored by National Association of hotel, Orlando, Fla. American Cancer 19 New Hispanic Journalists. Doubletree hotel, Tucson. Ariz. Society, West 56th Street, April 26-27-National Federation of Local Cable York. Information: (213) 739-1721. Programers spring regional conference for Southwest April 24- International Radio and Television Society April 25- National Academy of Television Arts and region. Center for Continuing Education, Fayetteville, newsmaker luncheon. Speakers: Mel Harris, Para- Sciences, New York chapter, drop -in luncheon. Speak- Ark. Information: (501) 521 -9870. mount Pictures Corp.; Richard Block, Metromedia Tele- er: Frank Biondi Jr., executive vice president, entertain- April 26.28 -Texas AP Broadcasters annual conven- vision; David Henderson, Outlet Communications; Jer- ment business sector, Coca -Cola Co. ome Dominus, CBS Television Network, and Michael tion and awards banquet. La Mansion, Austin, Tex. April 25- Journalism conference on business/media, Moore. Benton & Bowles. Topic: The Fourth Network April 26-28- Alabama AP Broadcasters Association sponsored by Foundation for American Market -How Real? Who in Charge ?" Waldorf-As- Communica- annual meeting and awards convention. Alpine Bay tions. Plaza of the Americas, Dallas. Information: (213) toria, New York. Resort, Talladega county, Ala. 851 -7372. April 24- Presentation of 49th annual Ohio State April 25- Southern California Broadcasters Associ- April 26-28-Carolinas UPI Broadcasters As.soci-

and equipment exhibit. Convention Center, Los An- April 20-25 -20th annual MIP -TV, Marche Inter- geles. national Programmes. a-or o des international TV pro- NggIcw@ Nov gram marketplace. Palais des Festivals, 10-13- Association of National Advertisers Cannes, annual France. meeting. Boca Raton hotel, Boca Raton, June 6.12- Montreux 1985, 14th International Fla. May 5-8--ABC -TV annual affiliates meeting. New Television Symposium and Technical Exhibition. Nov York Hilton, New York. 20-22- Television Bureau of Advertising Montreux, Switzerland. Information: P.O. Box 97, 31st annual meeting. Anatole, Dallas. Future meet- May 7 -11-American Women in Radio and Televi- CH -1820 Montreux, Switzerland. ings: Nov. 17 -19, 1986, Century Plaza, Los Ange- sion annual convention. New York Hilton. Future June 8-12-American Advertising Federation na- les, and Nov 18 -20, 1987, Washington Hilton, convention: May 27 -31, 1986, Loew's Anatole, Dal- Washington. las tional convention. J.W. Marriott, Washington. Future convention: June 14 -18, 1986, Hyatt Regency Chi- Dec. 4-6-1Aestern Cable Show, sponsored by May 11- 15- Broadcast Financial Management cago. California Cable Television Association. Anaheim Association/Broadcast Credit Association 25th an- Convention Center. Anaheim, Calif. nual conference. Palmer House, Chicago. Future Aug. 47 -Cable Television Administration and Jan. 5-9, conferences: April 27-30, 1986, Century Plaza, Los Marketing Society 11th annual conference. Fair- 1986- Association of Independent Tele- vision 13th annual Angeles. and April 26-29, 1987, Marriott Copley mont hotel, San Francisco. Stations convention. Century Plaza, Los Angeles. Place, Boston. Aug. 8 -Sept 14-Space WARC, first of two ses- Jan. 17-21, May 12- 15-NBC -TV annual affiliates meeting. sions to develop plan for space services in geosta- 1986-NATPE International 23d annual convention. New Orleans Century Plaza, Los Angeles. tionary orbital arc. Some 150 countries expected to Convention Center, New Orleans. Future convention: Jan. 24 -27, 1987, May 15.18- American Association of Advertising attend. Second session of World Administrative for New Orleans. Agencies annual meeting. Greenbrier. White Sul- Radio Conference scheduled October 1988. Geneva. Feb.1- 4,1986 annual Managing phur Springs, W Va. -Sixth Sales Con- ference. sponsored by Radio Advertising Bureau. May 15- 18- Public Broadcasting Service /Nation- Aug. 25-27- Eastern Cable Show, sponsored by Amfac Airport hotel. Dallas. al Association of Public Television Stations annu- Southern Cable Television Association. Georgia al meeting. St. Francis hotel, San Francisco. World Congress Center, Atlanta. Feb. 2 -5, 1986-National Religious Broadcasters 43d annual convention. Sheraton Washington, May 19- 22 -CBS -TV annual affiliates meeting. Sept. 11 -15- "Radio '85: Management and Pro- Washington. Fairmont hotel, San Francisco. graming Convention," second annual conference Feb. 7-8, 1986-Society of Motion Picture jointly sponsored by National Association and May 19-23- National Public Radio annual con- of Television Engineers 20th annual Broadcasters and National Radio television convention. Marriott City Center, Denver. Broadcasters ference. Chicago Marriott, Chicago. Association. Dallas Convention Center, Dallas. June 2- 5- National Cable Television Association Feb. 27 -March 1, 1986 -17th annual Country Ra- annual convention, including National Cable Pro- Sept. 11 -14-Radio -Television News Directors dio Seminar, sponsored by Country Radio Broad- graming Conference. Las Vegas Convention Cen- Association international conference. Opryland, casters. Opryland hotel, Nashville. Nashville. Future convention: Aug. 26-29, 1986, ter, Las Vegas. Future conventions: March 16-19, April 13-16, 1986- National Association of Salt Palace Convention Center, Salt Lake City, and 1986. Dallas, and May 17 -20, 1987. Las Vgas. Broadcasters annual convention. Dallas. Future Sept. 1-4, 1987, Orange County Convention Cen- conventions: Dallas, March 29-April 1, June 6-9-Broadcast Promotion and Marketing ter, Orlando, Fla. 1987; Las Executives/Broadcast Designers Association an- Vegas, April 10 -13, 1988; Las Vagas, April 30 -May nual seminar. Hyatt Regency, Chicago. Future con- Sept. 18- 20-Atlantic Cable Show. Atlantic City 3, 1989: Dallas, March 25 -28, 1990, and Dallas. ventions: June 11 -15, 1986, Loew's Anatole, Dallas; Convention Center, Atlantic City, N.J. Information: April 14 -17, 1991. (609) 848 -1000. June 10-14, 1987, Peachtree Plaza, Atlanta; June May 20-23,1986 -26th annual Texas Cable Show, 8-12, 1988, Bonaventure. Los Angeles, and June Oct. 27 -Nov. 1-Society of Motion Picture and sponsored by Texas Cable Television Association. 21 -25. 1989, Renaissance Center, Detroit. Television Engineers 127th technical conference San Antonio Convention Center, San Antonio.

Broadcasting Apr 22 1985 THEY LAUGHED WHEN WE PUT THE NEWS AT NINE O'CLOCK. NOW THE LAUGHTER YOU NEAR IS COMING FROM KHJ-TVI

It's true.

KHJ -TV was bold enough to program the nightly news at 9pm. We thought the viewers would like it. They did. The Los Angeles audience gave us the biggest increase in town: a whopping 100% increase in rating and an amazing 200% increase in share. Nobody thinks it's funny anymore. Except us, of course. We're all smiles. KHJ -TV'S PRIME NEWS AT 9 PM FASTEST GROWING INDEPENDENT NEWSCAST IN LOS ANGELES* ADI ADI RATING SHARE KHJ- TV NEWS, M-F 9-10PM FEB' 85 4 6 FEB '84 2 2 + 100% + 200% KTTV NEWS, M -F 10 -11PM FEB '85 2 4 FEB '84 2 3 + 33%

KTLA NEWS, M-F 10-11P M FEB '85 5 10 FEB '84 5 8 GROWTH % - + 25%

REPRESENTED BY RKOV TELEVISIONáSION BLAIR TELEVISION LOS Inc

* Source: ARBITRON, February 1984 Sc February 1985 NCI#,stONO0 40,41°'10*IR

HOLLYWOOD, - i.

.- -. %*, - " - '^',."7<-' - \

,- ation annual convention and awards banquet. St. School of Broadcasting. Keynote speaker: Gary Ste 0 John's Inn, Myrtle Beach, S.C. yens, Doubleday Broadcasting, speaks on FCC's May Docket 80 -90. Bovee- University Center, Central Michi- April 26- 28-UPI Broadcasters of Florida annual gan University, Mount Pleasant, Mich. Information: May 1- Society of Satellite Professionals, southern meeting and awards ceremony, in conjunction with Ra- (517) 774 -3851. California chapter, monthly meeting. Sheraton Mira- dio- Television News Directors Association region 14 mar hotel, Santa Monica, Calif. April 27- American Film Institute seminar, "Analy- meeting (see item below) and National Association of Association Black Journalists meeting (see below). Wyndham ho- sis of the Marketplace: Selling 'bur Project,' for inde- May 1- 4- Concert Music Broadcasters annual meeting. Westin St. Francis hotel, San Francis- tel /Sea World, Orlando, Fla. Information: (305) 422- pendent producers, filmmakers and writers. Speakers 8051. include Bob Banner, writer, Garroway at Large, Carol co. Burnett Show and Solid Gold; Gary Deeb, TV /film crit- May Broadcast Pioneers, Philadelphia chapter, April 26.28- Radio- Television News Directors Asso- 2- ic; David Finney, program director, WMAQ -TV Chicago; "Person the Year" award to performer David Brenner. ciation region 14 meeting. Wyndham hotel /Sea World, of William McCarter, president/general manager, WTTW- Adam's Mark hotel, Philadelphia. Orlando, Fla. Information: Lee Hall, (305) 843 -5800. TV Chicago, and Iry Kupcinet, columnist, Chicago Sun Times. Annie May Swift Hall, Northwestern University, May 2- 5- Western States Advertising Agencies Asso- April 26- 28- National Association of Black Journal- Chicago. ciation annual Westem advertising conference. Ran- ists Southeastern region meeting. Ramada Court of cho Las Palmas Resort, Rancho Mirage, Calif. Informa- Flags, Orlando. Fla. Information: (305) 420 -5360. April 27 -May 2- Pennsylvania Association of Broad- tion: (213) 387 -7432. casters executive conference. Belmont Golf and Beach April 26-28- National Association of Black Journal- Club, Bermuda. May 2-5-Women in Communications, Northeast ists third annual Western regional conference, hosted region, meeting. Hyatt Regency, Buffalo. by Black Journalists Association of Southern Califor- 1 1 Public Radio meeting, by Pennsyl- nia. Airport Hilton hotel, Los Angeles. Information: Pat May 3- sponsored Also in April to increase Tobin, (213) 856 -0827. vania Council on the Arts, exploring "ways April 28 -30 -Third annual "Improving On -Air Promo- production and broadcast of creative radio programs." April 26-28- Society of Motion Picture and Television tion for Public Television,' sponsored by University of Information: Pennsylvania Public Radio Associates, special meeting, "Innova- 483 Engineers, Ottawa section, Wisconsin -Extension. Wisconsin Center, UW- Exten- P.O. Box 41002, Philadelphia, 19127; (215) -7888. tions'85." Westin hotel, Ottawa. Information: Ivan Bar- sion campus, Madison, Wis. Information: Heather Gold - May Deadline for entries in Ceba Awards, honoring clay, SMPTE, P.O. Box 2427, station D, Ottawa, Ontario, 3- foot, (608) 262 -6512. "communications excellence to black audiences," KIP 5W5. April 29 -Women in Cable, Dallas -Fort Worth chap- sponsored by World Institute of Black Communica- April 26-28 -Women in Communications, Great ter, luncheon. Marriott Quorum, Dallas. tions. Information: Ceba Awards, 10 Columbus Circle, Lakes region, meeting. Marriott, Fort Wayne, Ind. 10th floor, New 'brk, N.Y, 10019; (212) 586 -1771. April 29-"The FM -to -PC Link," conference on data April 26-28 -Women in Communications, Pacific broadcasting to personal computers, sponsored by May 3- Radio -Television News Directors Associ- Northwest region, meeting. Jantzen Beach, Thunder- Waters Information Services. Washington Marriott, ation region 12 meeting. Americana hotel, Albany, N.Y. bird, Portland, Ore. Washington. Information: (607) 770 -1945. May 3- 5 -"Free Press/Fair Trial: Into the 1980's anc April 27- National Federation of Local Cable Pro- April 30- Deadline for entries in National Broadcast Beyond," region two conference of Society of Profes- gramers mountain states regional spring conference, Association for Community Affairs Community Ser- sional Journalists, Sigma Delta Chi. Baltimore Plaza - focusing on "Community Programing and the Law: As- vice Awards. Information: Marsha Kaminsky, WOR -TV hotel, Baltimore. sets and Liabilities." Temple of Music and Art, Tucson, New York, 1481 Broadway, New York, N.Y., 10036; (212) May 3-5-Illinois News Broadcasters Association Ariz. Information: (505) 345-4900. 764 -6755. spring meeting. Hilton, Springfield, Ill. April 27- Radio -Television News Directors Associ- 30 -May April 1- Songwriters' symposium, sponsored May University of Detroit reunion of journalism ation region 12 meeting with Syracuse University. New- 4- by Broadcast Music Inc. National Press Club, Wash- communications, public relations, English. marketing house School of Public Communications, Syracuse ington. Information: (212) 586 -2000. and advertising graduates. Student Union Fountair University, Syracuse, N.Y April 30 -May 2- Maryland/Delaware Cable Televi- Lounge, UD, Detroit. Information: (313) 927 -1008. April 27 -Great Lakes Radio Conference, sponsored sion Association annual spring meeting. Annapolis Hil- May 4- Radio -Television News Directors Association by Central Michigan University and Specs Howard ton, Annapolis, Md. region six meeting. Howard Johnson Lodge, Colum- bia, Mo. May 4- Georgia AP Broadcasters Association annua meeting and awards banquet. Omni International hotel, Atlanta. May 5- "Ethnic Images in Mass Marketing ...The Cre- "l'll take mine dry." ative Challenge," conference sponsored by Balch In- stitute for Ethnic Studies of Philadelphia and Anti - Defamation League of B'Nai B'rith. Bellevue Stratford, Philadelphia. May 5- 7- Virginia Cable Television Association 19th annual convention. Wintergreen, Va. May 5-8--ABC-TV annual affiliates meeting. New York Hilton, New York. May 6-7- Videotex Information Systems Exposition and Conference, sponsored by Videotex Industry As- sociation and Cahners Exposition Group. Sheraton Center hotel, New York. May 6- 8- Children and the Media, first international conference, sponsored by Children's Institute Inter- national of Los Angeles and International Children's Center of Paris. Speakers include Representative Tim Wirth (D- Colo.), chairman of House Subcommittee on Telecommunications, and Peggy Charren, president, Action for Children's Television. Ambassador hotel, Los Angeles. Information: (213) 385 -5104. May 6- National League of Cities briefing session on provisions of Cable Communications Policy Act. San Francisco. Information: (202) 626 -3140. May 7- 11- American Women in Radio and Television 34th annual convention. New York Hilton, New York. May 8-Connecticut Broadcasters Association spring A generous mix of dry wit and outrageous humor. sales and management seminar. Hartford Marriott ho- Great Comedy -Volumes I & II

Heartsotnds, winner of Peabody award ' (BROADCASTING, April 15), was a produc- MIMI TELEVISION tion of both ABC Theater and Embassy The Almi Building 1585 Broadway New York NY 10036 (212) 315-8650 Television.

Broadcasting Apr 22 1985 nt tel, Farmington, Conn. May 14- Washington Executives Broadcast Engi- MSU campus, East Lansing, Mich. neers (WEBE) monthly luncheon. Roma restaurant, May 8- National League of Cities briefing session on Washington. Information: (703) 644 -3013. May 19-Association of California Independent Pub- provisions of Cable Communications Policy Act. Chica- lic Television Producers and The Film Arts Founda- go. Information: (202) 626 -3140. May 14-15 -LPN Nkst, West Cost conference and tion co- sponsor "Reflections: The Documentary in Cri- sis," conference May 8.15 -25th Golden Rose of Montreux Television exposition for low power television, sponsored by Na- on status of public television documentaries. Festival, organized by Swiss Broadcasting Corp. and tional Institute for Low Power Television and Com- KOED -TV studios, San Francisco. In- formation: (415) city of Montreux, for light entertainment programs (mu- munity Broadcasters Association. Westin Bonaven- 552 -8760. lure, Los Angeles. sic, comedy, variety), which can be submitted by inde- May 19-22- CBS -TV annual affiliates meeting. Fair- pendent producers and national broadcasting organi- May 14-17- "Electromagnetic Energy Policy Alliance," mont hotel, San Francisco. zations. Montreux, Switzerland. Information: John association formed to promote of re- establishment May 19-22 -Fourth International Conference on Televi- Nathan, (212) 223 -0044. sponsible, uniform nonionizing standards on use of sion Drama, sponsored by Michigan State University. electromagnetic energy," annual meeting May 10-National League of Cities briefing session on and seminar. MSU campus, East Lansing, Mich. provisions of Cable Communications Policy Act. Atlan- Hotel Intercontinental, San Diego. Information: (202) ta. Information: (202) 626 -3140. 429 -5430. May 19-23--National Public Radio annual convention. Marriott City Center, Denver. May 10.12-Radio -Television News Directors Asso- May 15-National Academy of Television Arts and ciation region 12 meeting, with Pennsylvania AP Sciences, New York chapter, drop -in luncheon. Speak- May 20-22- Television Bureau of Advertising/Ster- Lackawana Hilton, Scranton, Pa. er: Ted Turner, Turner Broadcasting System Inc. ling Institute ""performance management program for account executives." Westin. Denver. May 10-26- Museum of Broadcasting's second Televi- May 15-American Film Institute, in association with sion Festival, featuring seminar conducted by Milton Publishers Weekly, seminar, "Words into Pictures: Tak- May 20- 23- Pacific Mountain Network annual affili- Berle. Co- sponsored by Academy of Television Arts ing Part in the Video Revolution." Doral Inn, New York. ates meeting, "Changes in and on the Air." Westin hotel, Denver. Information: (303) 455 and Sciences. Universal Studios, Los Angeles. Informa- Information: 1 -800- 221 -6248. -7161. tion: (213) 752 -4690. May 15.18-American Association of Advertising May 21- Independent Media Producers Association seminar, "How to Do Business...Advocacy Groups." May 11- "Stereo for Television, A Whole Different Ball - Agencies annual meeting. Greenbrier, White Sulphur game," seminar sponsored by University of Southern Springs, W Va. Gangplank, Washington. Information: (202) 466 -2175. California, School of Cinema-Television, and Society May 15- Public Broadcasting /National May 21- Southern California Cable Association lun- of Motion Picture and Television 18- Service Engineers (Holly- Association of Public Television annual meet- cheon. Speaker: Michael Fuchs, chairman, HBO. Mari- wood chapter). USC campus, Cinema Stations -Television Cen- ing. St. Francis hotel, San Francisco. na del Rey Marriott, Marina del Rey, Calif. Information: ter, Los Angeles. (213) 684 -7024. May 16-International Radio and Television Society May 11-Radio-Television News Directors Associ- newsmaker luncheon, "Media Mania on Wall Street May 27 -June 1 -27th American Film Festival, docu- ation region eight meeting. Pontchartrain hotel, Detroit. - Who's Next ?" Waldorf- Astoria, New York. mentary, short film and video festival sponsored by May 11-15--Broadcast Financial Asso- Educational Film Library Association Roosevelt ho- Management May 17- "Minority Ownership of New Broadcast Sta- ciation/Broadcast Credit Association 25th tel, New York. Information: (212) 227 -5599. annual con- tions," seminar sponsored by FCC and National ference. Palmer House, Chicago. Tele- communications and Information Administration. May 28-30 -10th annual "Hyannis Conference" for in- May 12- 15- NBC -TV annual affiliates meeting. Cen- Omni International hotel, Miami. Information: (202) 254- vestors and investment analysts interested in telecom- tury Plaza. Los Angeles. 7674. munications and information industries, sponsored by Electronic industries Association. Dunfey's hotel, May 13.15 -Third annual '85 May 17-Radio -Television News Directors Associ- Sat Expo, sponsored by Cape Cod, Mass. Information: (202) 457 -4937. Sat Expo Inc. Sheraton Denver Tech Center. Denver. ation region three meeting with Society of Professional Information: (303) 779-7930. Journalists/Sigma Delta Chi. Marriott hotel, Salt Lake May 28-31-Public Telecommunications Financial City Management Association annual conference. Hyatt May 13.16 -High Definition Television Colloquium, Regency. New Orleans. Information: (803) 799 -5517. "Progress in HDTV EDNand Other Improved Televi- May 17- 19- American Public Radio annual meeting. sion Systems," sponsored by Government of Canada, Westin hotel, Vail, Colo. Information: (612) 293 -5417. May 29- Golden Jubilee Commission on Telecom- Canadian Broadcasting Corp. and National Filin munications conference, "At the Crossroads -Tech- Board of Canada. Ottawa Congress Center, Ottawa, May 17.19 -Foundation for American Communica- nology vs. Regulation in Mobile Radio and Enhanced Ontario. Information: Secretariat HDTV, 1138 Sherman tions journalism conference, "Economics II." Dallas/ Computer Services." Keynote speaker: Lionel Olmer, Drive, Ottawa, Ontario, K2C 2M4: (613) 224 -1741. Fort North Airport Hilton, Dallas. Information: (213) 851- undersecretary of commerce for international trade. Mayflower hotel, Washington. Information: (202) May "Women 7372. 955- 14- at the Top," series sponsored by 4687. American Women in Radio and Television, Washing- May 18-22 -Fourth international conference on televi- ton chapter. Topic: associations. National Association sion drama, including presentation of Samuel G. Engel May 30 -June 1-National Cable Forum, preview of of Broadcasters. Washington. Awards, sponsored by Michigan State University. upcoming made-for -cable programing, during annual consumer press tours. Arizona Biltmore. Phoenix. Infor- mation: (213) 278-3940. St aw May 30 -June 1- International Visual Communication 4un@c1 Conference. sponsored by University of Pennsylva- nia's Annenberg School ofConi unications. Hilton hotel, Philadelphia. Information: (215) 898-7037. A professional's guide to the intermedia week (April 22 -28) May 30 -June 1- Television Bureau of Advertising sales staff meeting. Rye Town Hilton, Network television ABC: "Marathon Man" (thriller), Monday 9 -11 p.m.; The Wind in the Rye, N.Y. Willows (animated children's story), Sunday 7 -9 p.m. CBS: Honor, Duty and a War Called O Vietnam (retrospective), Thursday 10 -11 p.m.; Arthur the King (epic romance), Friday 8 -11 June p.m. NBC: Scene of the Crime (viewer participation mysteries), Sunday 10 -11 p.m. PBS June 1- Second annual Broadcasting -Taishoff semi- (check local times): The Well -Tempered Bach with Peter Ustinov (commemorative special), nar, "designed to identify and inspire future leaders of Wednesday 9 -11 p.m.; Bach's Brandenburg Concertos: The Concerto Grosso (musical television news," sponsored by Sigma Delta Chi Foun- performance), Friday 9 -10 p.m. dation, with grant from Broadcasting- Taishoff Foun- dation, honoring memory of Sol Taishoff, late founder - editor of Broadcasting. WBBM -TV, Chicago. Network radio ABC Radio: Vietnam. Update: Ten Years Later (250 news reports), weeks Information: (312) 649 -0224. of April 22 and 29 on all six ABC Radio networks (check local times). NBC Radio: Vietnam: June 1- 2- American Film Institute workshop, Echoes of a Nightmare (half -hour documentary), Wednesday (check local times). "Writing is Rewriting," on structural. creative and commercial aspects of screenwriting. Chicago Film- Cable Arts & Entertainment: The Last Day (drama), Tuesday 8 -9:30 p.m.; The World makers, 6 West Hubbard Street, Chicago. It'n /k (drama), Tuesday 9:30 -10:15 p.m.; Audubon (documentary), Wednesday 8 -9 p.m. June 2-4-CBS-TV promotion executives conference. Cinemax: "Over the Brooklyn Bridge" (romantic comedy), Sunday 8 -10 p.m. Vista International, New York. June 2- 5- National Cable Television Association an- Play It Again ABC: My Mom's Having a Baby (children's drama), Wednesday 4 -5 p.m. nual convention, including National Cable Programing Conference. Las Vegas Convention Center, Las Vegas. Museum of Broadcasting (1 East 53d Street, New York) Starring ...Jack Lemmon: The June 2- 5- ,)CPenney- University of Missouri television workshop. School of journalism. UM. Columbia. Television Years, four seminars, Monday -Wednesday 5:30 -7 p.m. and Thursday 12:30 -2 Mo. Information: (314) 882 -7771. p.m. Milton Berle: Mr. Television, 60 hours of material highlighting Berle's early days of June 2- ABC -7V promotion executives confer- translating vaudeville to television, Friday through July 11. Also, two seminars by 5- conducted ence. Hamilton, Itasca, Ill. Berle, Wednesday and Thursday, 5:30 -7 p.m., at McGraw -Hill Theater, 1221 Avenue of the Americas. Produced By...Herb Brodkin: A Signature of Conviction and Integrity, 50 June 2- 8- -Sixth Banff Television Festival. annual international event recognizing "excellence in TV films now and dramatic teleplays, through May 4. programs." Banff, Alberta. Information: (403) 762- 3060.

Broadcasting Apr 22 1985 07 r"! "r.,/

WHEEL OF .Fr T1971F,,, #1 ACROSS THE BOARD! #1 Rated Syndicated Strip In TV History! #1 Access Show In America! #1 Rated Syndicated Show In February! #1 In All Major Demos #1 In All Top 10 Markets! Beats Or Ties The Station's Primetime #1 In 46 Of The Top 50 Markets! Average In 91 Of The Top 100 Markets! #1 In Nearly 8 Out Of 10 Markets Overall! Continues To GROW, GROW, GROW!

TIME PERIOD LEADER IN :

#1 In Abilene 6:30P KTAB #1 In Greenville -N.B. 7:OOP WCT1 #1 In Portland, OR 7:00P KOIN #1 In Albany, NY 7:30P WNYT #1 In Greenville -SP-AS 7:30P WYFF #1 In Presque Isle 7:00P WAGM #1 In Alexandria, LA 6:30P KALB #1 In Hagerstown 7:00P WHAG #1 In Providence 7:30P WPRI #1 In Amarillo 6:30P KVII+ #1 In Harlingen -Weslaco 6:30P KRGV #1 In Quincy 6:30P WGEM #1 h Atlanta 7:30P WXIA #1 In Harrisonburg 7:30P WHSV #1 In Raleigh 7:30P WTVD #1 In Bakersfield 7:00P KGET #1 In Hartford 7:30P WTNH #1 In Rapid City 6:00P KOTA+ #1 In Baltimore 7:OOP WMAR #1 In Hattiesburg -L 6:30P WDAM #1 In Reno 7:00P KOLO #1 In Baton Rouge 6:30P WAFB #1 In Honolulu 6:30P KHON+ #1 In Richmond 7:30P WTVR #1 In Beckley 7:00P WOAY #1 In Indianapolis 7:30P WTHR #1 In Roanoke 7:00P WSLS #1 n Birmingham 6:30P WVTM #1 In Jackson, MS 6:30P WJTV #1 In Rochester 7:00P WHEC #1 In Boston 5 :30P WNEV #1 In Jacksonville 7:30P WJXT #1 In Rockford 6:30P WTVO #1 In Bowling Green 6:30P WBKO #1 In Johnstown 7:30P WJAC #1 in Sacramento 7:00P KXTV #1 In Buffalo 7:00P WKBW #1 In Jonesboro 5:OOP KAIT #1 In Salt Lake City 6:OOP KTVX #1 In Butte 6:30P KXLF #1 In Kansas City 6 :30P KMBC #1 In San Angelo 6:30P KLST #1 In Champaign -Spr. 6:30P WICS+ #1 In Knoxville 5:30P WBIR #1 'In San Antonio 6:30P KENS #1 In Charleston -Hunt. 7:OOP WCHS #1 In La Crosse -Eau 6:30P WXOW+ #1 In San Francisco 7:00P KRON #1 In Charlotte 5:30P WBTV #1 In Lafayette, LA 6:30P KATC #1 In Santa Barbara 7:30P KSBY #1 In Chattanooga 7:30P WRCB #I In Lafayette, IN 7:30P WLFI #1 In Seattle 7:00P KOMO #1 In Chicago 6 :30P WLS #1 In Las Vegas 7:00P KVBC #1 In Shreveport 6:30P KTBS #1 In Chico -Redding 7:30P KHSL #1 In Lima 7:OOP WLIO #1 In Sioux Falls 6:30P KSFY+ #1 In Cincinnati 7:00P WCPO #1 In Lincoln 6:30P KOLN+ #1 In South Bend 7:30P WSJV #1 In Clarksburg 7:00P WDTV #1 In Little Rock 6:30P KATV #1 In Spokane 6:30P KHO #1 In Cleveland 7:OOP WEWS #1 In Los Angeles 7:OOP KCOP #1 In Springfield, MA 7:OOP WWLP #1 In Colorado Springs 6:30P KKTV #1 In Lubbock 6:30P KAMC+ #1 In Springfield, MO 6:30P KYTV #1 In Columbia Jeff. 6:30P KOMU #1 In Macon 5:30P WMAZ #1 In St. Louis 6 :30P KSDK #1 In Columbia, SC 5:30P WIS #1 In Madison 6:30P WKOW #1 In Syracuse 7:00P WIXT #1 In ColumbusTupelo 6:30P WTVA #1 In Mason City 6:30P KTTC #1 In Tallahasse 7:00P WCTV #1 In Columbus, GA 7:30P WRBL #1 In Memphis 6 :30P WMC #1 In Tampa 7:00P WTSP #1 In Columbus, OH 7:30P WBNS #1 In Miami 7:OOP WTVJ #1 In Terre Haute 7:30P WTWO #1 In Dallas 6:30P KXAS #1 In Milwaukee 6:30P WTMJ #1 In Toledo 7:OOP WTOL In Davenport 6:30P WOC #1 In Minneapolis 6:30P WCCO #1 In Tri -Cities 7:OOP WCYB In Denver 6:30P KUSA #1 In Minot 6:30P KFYR+ #1 In Tucson 6:00P KGUN In Des Moines 6:30P KCCI #1 In Mobile 6 :30P WKRG #1 In Tulsa 6:30P KTUL In Detroit 7:30P WDIV #1 In Nashville 5:OOP WSMV #1 In Washington 7:30P WDVM In Duluth 6:30P KBJR #1 In New Orleans 6:30P WWL #1 In Watertown 5:30P WWNY In Erie 6:00P WICU #1 In New York 7:30P WCBS #1 In Wausau 6:30P WAOW In Eureka 7:30P KIEM #1 In Norfolk 7:00P WVEC #1 In West Palm Beach 7:00P WPEC In Evansville 6:30P WFIE #1 In Odessa 6:30P KMID #1 In Wheeling 7:30P WTRF In Fargo 6:30P KXJB #1 In Oklahoma City 6:30P KWTV #1 In Wichita Fallas 6 :30P KFDX In Flint 7:30P WJRT #1 In Orlando 7:30P WCPX #1 In Wilkes-Barre 7:30P WNEP In Florence 7:OOP WBTW #1 In Paducah 6:30P KFVS #1 In Wilmington 7:OOP WWAY In Fresno 7:00P KFSN #1 In Panama City 6:30P WJHG #1 In Youngstown 7:OOP WYTV In Fort Myers 7:OOP WBBH #1 In Parkersburg 7:00P WTAP #1 In Yuma-El Centro 6:30P KYEL In Ft. Smith 6:30P KFSM #1 In Peoria 6:30P WRAU In Grand Rapids 7:OOP WOTV #1 In Philadelphia 7:30P WPVI In Great Falls 6:30P KRTV #1 In Phoenix 6:30P KTSP In Green Bay 6:30P WFRV+ #1 In Pittsburgh 5:30P KDKA In Greensboro -W.S. 7:30P WXII #1 In Portland, ME 7:OOP WGME AYiiL JEOPARDY!...IS RIGHT BEHIND WHEEL! #1 In 49 Markets And Building! #1 In 5 Top 10 Markets! #2 NEW Show Of All First-Run Strips This Season! #2 Show In Access, And Getting Closer To WHEEL! Equals WHEEL's February '84 Access Performance! --- $i5000

NOW TIME PERIOD LEADER IN: AILABLE #1 In Albuquerque 4:00P KOAT #1 In Lansing 7:30P WILX #1 In Atlanta 10:30A WAGA #1 In Las Vegas 7:30P KVBC #1 In Bakersfield 4:30P KGET #1 In Lima 7:30P WLIO #1 In Beckley 7:30P WOAY #1 In Little Rock 3:00P KATV #1 In Biloxi 3:00P WLOX #1 In Los Angeles 7:30P KCOP #1 In Birmingham 12:30P WBRC #1 In Macon 10:30A WMAZ #1 In Buffalo 5:30P WKBW #1 In Nashville 4:30P WSMV #1 In Cedar Rapids 4:00P KWWL #1 In New Orleans 4:00P WWL #1 In Charlotte 5:00P WBTV #1 In New York 4:OOP WABC #1 In Chattanooga 7:00P WRCB #1 In Norfolk 7:30P WVEC #1 In Chicago 3:30P WLS #1 In Oklahoma City 4:30P KWTV #1 In Cincinnati 7:30P WCPO #1 In Orlando 7:00P WFTV #1 In Cleveland 7:30P WEWS #1 In Parkersburg 7:30P WTAP #1 In Columbus, OH 10:OOA WBNS #1 In Peoria 5:00P WRAU #1 ln Davenport 11:30A WOC #1 In Portland, ME 4:00P WGME #1 In Denver 10:OOA KCNC #1 In Portland, OR 7:30P KOIN #1 In Des Moines 5:00P KCCI #1 In Providence 10:OOA WPRI #1 In Detroit 7:OOP WDIV #1 In Roanoke- Lynchburg 7:30P WSLS #1 In Eugene 7:00P KMTR #1 In Rochester. NY 7:30P WROC #1 In Ft. Myers 7:30P WBBH #1 In Rockford 3:00P WIFR #1 In Green Bay 3:00P WFRV+ #1 In Sacramento 7:30P KXTV #1 In Greensboro -HP 7:OOP WXII #1 In St. Louis 4:30P KSDK #1 In Houston 3:30P KPRC #1 In Tri -Cities 7:30P WCYB #1 In Jacksonville 11:30P WJXT #1 In Wilmington 7:30P WWAY #1 In Knoxville 5:OOP WRIR

Source: NSI February 1985 Pure Program Rating Ranking: Cassandra Report February 1985, Qualifications Available Upon Request. 01985 King Wbrld, Inc. Kut0485-02 PRODUCED BY

NEW YORK. 212486 -9300 BEVERLY NEW HILLS 213.858 JERSEY 201.522-0100 -1833 CHICAGO .312.337 -6765 "Mr. Struthers, remember Selcom, that little rep company that came to see us a few years back ?" If growth is a legitimate measure of a parent organization, Selkirk Communications. company's capability, then we, at Selcom, have We did it by being masters of the tough sell, something to crow about. by never settling for the status quo and by making Since 1977, we've increased the gross billings growth a prime definition of success, both for our of our client stations 14 times over, with indica- clients and ourselves. tions even higher for this year. If you're not entirely satisfied with the way That's growth. your sales and your station is growing, why There's no secret, we didn't do it with mirrors. not join our growing list of growing clients. Call We did it by hard work. By digging into every situ- Vincent A. Gardino at Selcom. We'll help you ation, understanding a client's strengths and sell- achieve your goals. That's the way we achieve ours. ing them against the existing market. We did it with first class back -up for our people in the field and with research and marketing support from a strong Licom radio You'll appreciate the difference. SILCOM RADIO. 521 FIFTH .. -._s17212,490.6620

A SUBSIDIARY OF SELKIRK COMMUNICATIONS. LTD Selcom Representation. The advantages will be obvious. I E R A D I O T E L E V I S I O N C A B L E S A T E L L T ° 760 Vol. 108 No. 16

Ted Turner's bold bid for CBS

Atlanta entrepreneur makes good Broadcasting System, accomplished if Turn- ber and complexity of Turner's proposed se- on his long- announced intention er obtained two -thirds of the 29.7 million curities make it difficult for CBS to com- to go after the leading network, shares outstanding. ment at this time. Once we have evaluated makes all -paper otter he says is The resultant CBS would be less than the the materials CBS will inform its sharehold- worth $175 a share; initial present sum of its parts. Turner stated that he ers of the merits of Turner's proposal." A reaction is skeptical but none wants only the crown jewel of CBS (the tele- CBS official also said that the company was were prepared to count him out vision network and owned TV stations) and prevented by SEC regulations from corn - will dispense with the rest of the headgear menting on the tender offer until it formally Ted Turner's reach made it all the way to (including the radio and toy divisions and filed a response with that commission, CBS last week. Whether his grasp can fol- the publishing group) which he claims has which is expected some time this week. low is the stuff of which broadcasting legend weighed heavily on the company. The sale of At 11 a.m. on Thursday 'Iltrner, William will be made in the months ahead. CBS assets and CNN Headline News would C. Bevins Jr., vice president, finance, of In a bold fiscal maneuver that at first was also help Turner finance the transaction, the TBS, and some of 7Lrner's lawyers and given more credit for brashness than for outline of which was contained in a 200 - bankers spoke to a select group of securities stockholder appeal, the head of Turner page prospectus filed early Thursday morn- analysts for three -quarters of an hour at the Broadcasting System offered a noncash, all - ing at the Securities and Exchange Commis- Park Lane hotel in New York. Those attend- paper deal he said was worth $ 175 a share - sion in Washington. Turner also filed an ing said that little, if anything, was disclosed an evaluation that would amount to roughly application for transfer of control at the Fed- that was not already in the prospectus. Turn- $5.2 billion for all CBS stock outstanding. eral Communications Commission and sent er reportedly mentioned getting rid of "cor- He was seeking to gain 67% of the company letters to members of Congress (see story, porate jets" and lowering a few salaries. to establish control. page 33). Afterwards there was a five -minute press The move took advantage of broadcast- Because of the variety of notes and stock conference at which Turner read a prepared ing's rising star over Wall Street along with a offered in exchange for CBS shares and of text. The TBS founder and chairman said: unique constellation of deregulation in com- the regulatory events that would have to pre- "We have been very interested in joining munications. While last Thursday's an- cede a merger, many observers declined to forces with one of the three broadcast net- nouncement of his intention to take control make even a preliminary guess as to whether works because of our desire to be number of CBS had been anticipated for weeks, the it could succeed. As a result the stock price, one in the business. To do that one must have actual move found the Fifth Estate and the which on Thursday fluctuated by almost 10 access to all the TV households." Previous business community at large agape nonethe- points, was up at midday Friday after closing overtures to merge with CBS had been "con- less at Turner's daring. down the day before. Also fluctuating was sistently" rejected by CBS management, Another initial response of the stock mar- the estimated per-share value of the offer, Turner said. "Accordingly we have decided ket and of most observers was skepticism. which analysts have placed at anywhere to let the shareholders of CBS decide for Their credulity was strained by a tender offer from $120 to $175. Their recommendations themselves.... We do not intend to make that asked CBS stockholders for their shares on CBS stock ranged from buy to sell to any changes in the CBS Television Network. but provided no cash. Given instead would hold. Instead we would seek to improve the qual- be only stock and debt in an enterprise 73% CBS noted the same difficulty when two ity and diversity of CBS broadcasting." controlled by Turner. That company would hours after Turner's announcement it issued Turner concluded by noting that his tender represent the merger of CBS and Turner a statement which said, "The unusual num- offer "has no connection with any ideologi-

Broadcasting Apr 22 1985 I TOP OF THE WEEK

The Deal Just what is Turner Broadcasting System offering CBS stock- assurance that any such investments [or sale of certain assets] will holders for their CBS shares? In a word, "junk." That's what ana- in fact occur," the company warned in its SEC filing. lysts have dubbed the kind of high -yield, high -risk debt securities The package of securities TBS is offering for each share of CBS that TBS is offering in a package, along with some preferred and common stock consists of seven different types of IOU's: seven - common stock, for each share of CBS stock. Under TBS's pro- year senior notes bearing 15% interest with a face value of $46.5; posed offer, each CBS share, which was trading at 106.5'/8 at 15 -year senior debentures bearing 15.5% interest with a face val- midday last Friday, would be exchanged for a package of TBS ue of $46.5; 20 -year senior subordinated debentures bearing securities the company says have a face value of $175. Analysts, 16.5.5% and valued at $30; and four series of zero- coupon bonds however, said last week the real value of the package, discounting (similar to U.S. Savings Bonds) with an equivalent face value of for the huge debt service and other risks involved, would be be- about $20. The combined face values of the IOU's come to $142. tween $125 and $150. The big incentive to trade is the combined In addition, TBS has thrown in two different kinds of stock being yearly interest, principal and dividend payment scheduled for issued in connection with the exchange offer-one share of pre- each package of TBS securities. For each of the first four years, the ferred and three -quarters of a share of class B common -with payment, according to TBS's filing with the Securities and Ex- each package of securities. A maximum of about 30.3 million change Commission last week, will total $21.71. And from year five shares of preferred and 22.7 million shares of the new class B to year nine, the annual payment on each securities package will stock are to be issued in connection with the proposed offer. ATBS increase from $32.01 to $33.19. That compares with the total cur- spokesman said each preferred share is worth $16.5.50 while the rent annual dividend payment on common CBS stock of $3. class B is worth about $16.5, bringing the total value of the pack- One question that analysts were struggling with last week was age to about $175. At this point the preferred stock has no voting what the real value of the TBS securities package is-the face power while the class B stock has one -tenth of a vote per share. value amounts to $175 for each share of CBS stock exchanged - Ted Turner would therefore have voting control in the proposed when factoring in the heavy debt service and intangibles such as if new entity. All of TBS's current outstanding common stock and when approval would come from the SEC and FCC, and the (21,779,6.528.5 shares), 8.50.6.5% of which is held by Turner, likely future performance of CBS. In the TBS exchange offer filed would be reclassified as class A stock and retained by the current with the SEC last week, the company warned prospective inves- holders, with all the rights preserved under the earlier classifica- tors that the ability to pay off the annual debt service, estimated at tion- including one vote per share voting power. more than $700 million for the rest of this decade and soaring to ATBS spokesman said the company did not expect the propos- more than $2.4 billion by 1992, if the takeover is accomplished, al to pass regulatory muster before next fall, but that shortly there- "will be largely dependent upon the ability of TBS to dispose of after the official exchange offer period would begin, lasting for an certain assets and businesses on favorable terms and to achieve as yet undetermined time. During the actual exchange period, operating efficiencies" with what is left. Turner executives told CBS stockholders electing to go for the TBS package would deliv- analysts last week they hoped to sell off CBS's publishing group, er their shares to an exchange agent (E.F. Hutton), but would retain radio and toy divisions, wCAU -Tv Philadelphia and possibly the control of their stock with the right to withdraw and /or resubmit records group as well. In material filed at the FCC, Turner said it their shares "at any time the exchange offer remains effective." would sell "or swap" wCAU -Tv Once the period closed, the CBS share would be exchanged for In its SEC filing, TBS further stated that outside investors in the the TBS securities package and Turner would proceed to seek proposed new entity would be needed to generate sufficient cash control of the CBS board and force a merger of CBS into a TBS flow to meet all payments on the TBS securities. "There is no subsidiary cal group," an obvious reference to Raleigh, ing the sales staffs of the network and wras, owned by several hundred institutions and N.C. -based Fairness in Media (FIM), started or in program purchasing for both. Similarly, professional investors. by Senator Jesse Helms (R -N.C.) and sever- how much revenue gain could there be by The high debt of CBS would require con- al political associates. FIM has conducted a making WTBS and the network a package buy tinued growth of revenue and cash flow (pre- four-month campaign to change the policies for advertisers? tax operating profit plus depreciation and of CBS News and had considered making a The response of station owners is also im- amortization -in short the money available takeover attempt of the company itself. At portant (see story, page 33) for even if the to pay off debt). Bill Suter, a securities ana- the CBS annual shareholders meeting in network could maintain an affiliate in all lyst with Merrill Lynch, said that despite the Chicago last Wednesday (see story, page markets, a change in control of the company risks, he thinks the deal is workable: "Let's 35), Tom Ellis, a founder and director of might lead to affiliate switches that could say 1986 is the first year the companies are FIM, when asked whether it would support a leave the network with a weaker lineup. together. Cash flow then, assuming 9% or Turner takeover bid, responded: "Ted Turner Although Turner's proposed tender offer 10% revenue growth and assuming that and Senator Jesse Helms are good friends. I would cut CBS shareholder equity roughly nothing is sold, could just about equal $740 think that speaks for itself." by half, it would offer them substantial year- million, which is what they need to meet the After Turner's press conference he offered ly payments; $21.71 in the first four years - debt." Suter also said that whatever assets one impromptu response: "Obviously I'm a combination of interest, principal and divi- are sold or whatever investors are brought excited." But neither he nor Robert Wussler, dends. How much shareholders would actu- into the deal would lower the debt and make TBS executive vice president, would really see of that money in the first year is it that much easier for the merger to succeed. spond to questions relating to the tender of- another question, especially if gains from Helping to put together the plan for Turner fer. the tender are taxed as income rather than was the investment banking firm of E.F. There were questions begging an answer. capital gains. Hutton, which ironically is scheduled to be One question is just how much added value These will be among the questions that the the primary renter of a building, partly Turner could bring to the management of the shareholders of CBS will be considering owned by CBS, going up next door to Black operation, and how he would command the over the following months, while the pro- Rock, CBS's corporate headquarters. John loyalty of key employes at CBS where, as posed tender offer and subsequent merger G. Nelson, a securities analyst at the firm of one observer noted, "the inventory walks out are before regulatory agencies and the Brown Brothers Harriman & Co., noted that the door every day." courts. It was not possible to ascertain who Hutton will earn most of its money if the Another question unanswered in the pro- these shareholders are precisely as there has tender offer is successful, or if TBS is in- spectus is how significant the economies of been high volume in CBS stock over the stead bought by CBS. That second piece of scale could be in combining certain news preceeding months. But it is almost certain fine print suggests another possible outcome operations of CBS News and CNN; combin- that at least three -quarters of the company is to last Thursday's announcement. The pro-

Broadcasting Apr 22 1985 I TOP OF THE WEEK r

;pectus said that in the first contact between standing stock so that Turner would never be that, among other points, asks for recision of he two companies, in 1981, it was CBS able to get the two -thirds majority required a change in the CBS by -laws that prevents )fficials who went to Atlanta to propose by New York state corporate law for a merg- 10% of the shareholders from calling a spe- ) uying Turner's Cable News Network er or consolidation. It could additionally cial meeting. CBS has asked to depose Turn- CNN). make various complaints in court; try to in- er early next month in connection with its CBS has a variety of actions available to fluence employes to leave the company case against Ivan Boesky. It, in the event it is convinced Turner's offer should Turner be successful, and take its If Turner's bid does not succeed it is still might be accepted by a majority of stock- case to Congress and the regulatory agencies likely to earn him a place in lexicographic -Holders. Among them are a merger with an- to spoil his chances of a timely completion history. Wall Street's penchant for baptizing other company, making an acquisition that of the deal. original strategies in the takeover game will would load the company with so much debt Indeed the legal battle has already begun. undoubtedly show itself here, perhaps dub- is to make Turner's proposal unfeasible, is- Last Thursday, lawyers for Turner filed a bing his cashless bid of notes and stock the suing new stock or buying up enough out- complaint in U.S. District Court in Atlanta "paper tiger" or "no deposit, high return." What the rest of the world thinks of Turner /CBS

ourse looks pretty clear at FCC; Another 10 days will be provided for replies, with some $5 billion -plus in notes, so- called -io major regulatory problems seen; with still another five days furnished for re- "junk bonds" and shares in Turner Broad- oroadcasters have mixed feelings buttals to those replies. This source also said casting System, erupted last week as a new he expected that the commission would han- and fascinating spectator sport. One failure The FCC won't be erecting unnecessary reg- dle the applications in an "expedited" fash- of the contest as drama was the lack of a ulatory barriers to Turner Broadcasting Sys- ion, with the commissioners themselves clear-cut hero. As Representative Al Swift tern's attempt to take over CBS. called in to rule on whether the transfers (D- Wash.) put it, "There are a lot of folks on Interviews with commissioners and key would be in the public interest. the Hill mad at CBS" -from hard -right con- staffers last week confirmed that the FCC is Just how long it will take the FCC to rule servatives who regard it as a "biased, liberal intent upon letting shareholders decide the is open to question. One source said expedi- mouthpiece" to others who think it simply is fates of their media companies as long as ence depended on the "complexity" of the "not as fair and accurate" as it claims to be. their plans conform with FCC rules and the issues presented in the comments. Another But, Swift added, "folks are also uneasy statutory requirements of the Communica- FCC source expected CBS management to about Ted Turner because of his flamboy- tions Act. Some FCC officials are, once come up with plenty of issues. "I can assure ance." Still, the question of whether "Cap- again, insisting that the commission will re- you the CBS lawyers are out there dreaming tain Outrageous" could actually capture main neutral in these kinds of contests. them up right now," the source said. TBS is Black Rock created an undeniable air of ex- "We're not going to permit our processes to reportedly hoping that the commission can citement in the Capital, where personalities be used as a sword or a shield by anybody," act on its applications within six months, counted for less than the ploys and politics said one FCC official. "and it's possible we can act by then," the involved. Commissioner James Quello was quick to source said. Said another commission offi- The regulators assured questioners that distinguish the proposed Turner tender offer cial: "We'll try to expedite action, because the contest-in which lobbyists were al- from the proxy battle for Storer Communica- it's such a major issue, and it's only fair to all ready active-would be conducted fairly, tions (BROADCASTING, April 15). Quello of the parties involved to resolve the issues and members of Congress issued statements dissented from commission action that re- as soon as possible." declaring they expected no less. Citizen moved the FCC from the Storer proxy battle. The Turner case is said to raise a novel groups, emerging as possibly important fac- But Quello noted that a central issue in the issue in that it represents a hostile tender tors in the drama, were choosing sides, with Storer case was whether a long -form transfer offer. It also raises a somewhat novel issue in one group already declaring an intention to application (FCC Form 315, which is subject that TBS, lacking the cooperation of CBS oppose Turner's bid. Meanwhile, the De- to a 30-day holding period and petitions to management, filled out both the transferee's partment of Justice's antitrust division began deny) should have been required. Quello be- and transferor's portions of the FCC applica- poring over the stack of data supplied by lieved that a 315 was required; the major - tions. But TBS, in a covering letter to the Turner to determine whether the proposed ity -consisting of Chairman Mark Fowler FCC, said it didn't think any "anomalies" in takeover would violate antitrust laws. As and Commissioners Mimi Dawson and Den- the applications resulting from that lack of one observer noted, the proposal involves nis Patrick -did not. In the TBS case, how- cooperation were significant and that those the merger not of two networks-CBS and ever, Quello noted that Turner has filed a should not interfere with the processing of CNN -but three, the third being Turner's Form 315. "So he [Turner] is meeting, at this the applications. "Indeed," said the letter, "it superstation, WTBS(TV) Atlanta, with its na- point, all FCC requirements," Quello said. is our understanding that the commission tionwide, cable- delivered programing and Quello added that he was keeping an open staff has made provisions for a 'hostile' advertising. mind on whether the proposed transfer transfer situation and will not require strict One member of the broadcasting estab- would be in the public interest. But Turner adherence to the instructions to the forms in lishment who seemed loathe to pick sides "is entitled to full FCC consideration, as such situations, but will find the applications was National Association of Broadcasters long as he meets our requirements," Quello substantially complete in that regard." Com- President Eddie Fritts. In his speech at the said. mented one FCC official: "We have to insure NAB convention on Sunday, April 14, he Commissioner Henry Rivera, who also our procedures are flexible enough to handle had expressed concern about "hostile take- stated that a 315 was required, at least "at these sorts of things." overs" of broadcasting companies. But last some point," in the Storer case, said he was Turner has made an effort to cover Wash- week he said he was "not sure" whether the "pleased" that Turner was using the long - ington's regulatory bases. In letters, he ad- Turner move fell within the framework of form application. "I think that's the way to vised every congressman of his intentions. that concern. He said he did not know go, and I hope we can act on it as soon as "I believe it is time that the unmet informa- enough about the proposal to make a judg- possible," Rivera said. tion needs and programing interests of the ment as to whether the public would be "a One FCC source said the Turner applica- public be addressed by network television," winner or a loser." Any effort to take over a tions would be handled under "standard" the letter said. "With the proposed merger, network should be matter of concern, he procedures. That's to say that, assuming the Turner Broadcasting would be in a position said, because "they are national institutions, applications are found to be "technically suf- to improve the quality, objectivity and diver- like the Washington Monument." On the ficient," public notice of their filing will be sity of CBS's network programing." other hand, he praised Turner "as an estab- made, and a 30 -day period will be provided In Washington as in New York, Ted Turn- lished broadcaster, whose CNN, as far as I for public comment and petitions to deny. er's effort to acquire control of CBS Inc. To page 35.

Broadcasting Apr 22 1985 TOP OF T-IE WEEK

Ted Turner: maverick and media missionary

CBS can't say it wasn't forewarned about Ted Turner's takeover marked his life: the suicide of his father, the near nervous breakdown attempt. The flamboyant broadcaster and cable programer, in count- of his mother and the coma- induced mental illness of his sister. less speeches and interviews over the past decade, has stated his Turner went north to Providence, R. I., and enrolled at Brown dissatisfaction with the programing and news of the broadcast net- University, where, according to the Williams biography, he spent works and has expressed his desire to acquire one. much time drinking and chasing women. He was finally expelled Nobody ever took him seriously and, despite his $5- billion bid for from the school in his senior year when he was caught with a girl in CBS last week (or, perhaps, because of it), some still don't. But as his room. He never earned a college degree. others have learned, that could be a mistake for CBS at this point. When Turner's father died in 1963, Turner, then 24, had to scram- However uphill the battle in selling his debt -and -equity package to ble to raise $200,000 to block the sale of his father's outdoor advertis- CBS's stockholders, make no mistake about it, Turner can sell. ing business. Turner managed to hang on to the company and, after The two prize holdings of 'Rimer Broadcasting System -supersta- turning it around, purchased two independent television stations in tion WTBStTV) Atlanta and Cable News Network-would not have 1970-wrBs (formerly wTcG) for $3 million and WRET -TV Charlotte, achieved their current prominence in the cable industry had not N.C., for the assumption of $1,225,000 in liabilities. Both stations Turner been able to convince often recalcitrant cable operators that played important roles in the rise of Turner Broadcasting System. they should carry his services in lieu of many others. In 1976, Turner began bouncing wTBS's signals off Satcom I to Rarely does Turner miss an opportunity to blast the networks for cable systems across the country, creating the nation's first supersta- disseminating programing he says is tearing down American society. tion and the backbone of TBS. Along with HBO and a few other In a 1980 speech before the New York chapter of the National Acade- pioneering cable services, the superstation is credited with fueling my of Television Arts & Sciences, he articulated a theme he has the rapid expansion of cable in the late 1970's. It is now the second repeated many times since: "Unless television changes a lot in the largest basic cable service, reaching some 34 million homes. 1980's, this nation isn't going to be around the way it is to- The sale of wRer-ry in 1979 to Group W for $20 million provided day .... No one industry or one group of in- the seed money Turner needed to create Cable dividuals is as guilty for the demise of this News Network, which was, prior to last country as the television networks and the week's bid for CBS, his most ambitious un- over-the -air broadcast stations -the cartel dertaking. Despite the skepticism of the that has been feeding us so much garbage for broadcasting and financial communities, such a long time." CNN made its debut on June 1, 1980, and has On occasion, the networks have provided a been beaming news to cable affiliates ever forum for Turner's antinetwork rhetoric. In a since. It now reaches 32.3 million homes. December 1981 appearance on ABC -TV's It's difficult to say what would happen to Good Morning America , Turner charged that CBS News were Turner to succeed with his television was not being used "to uplift us and takeover bid. Although he went on CNN in bring us together and make us better," but "to 1982 to decry the sex and violence of motion make criminals out of us." pictures, he has, according to CNN reporters, 'Rimer has tried to realize his ambition of stayed away from the editorial decision -mak- owning a broadcast network at least twice being. fore. In the fall of 1981 he met twice with CBS But Turner has strong ideas about what Chairman (then President) Thomas Wyman television news should be and some of those and CBS /Broadcast Group President Gene Jan- ideas seem to have been woven into the fabric kowski to discuss "some marriage or relation- of CNN. In a 1982 speech, he said television ship" between TBS and CBS. And in early news should focus more on what's good 1983 he proposed a merger with each of the about America. "It makes people lose confi- networks and major group broadcasters. dence in their country and their way of life if On both occasions, the talks generated a lot of press reports - so much [television] news is downbeat." Turner does little quietly -but no deals. The problem has always For the most part, the media have been good to Turner, portraying been Turner himself. Turner holds such a large part of TBS (87%) that him as a boorish and eccentric but somehow affable underdog and an its merger into another company, even one as large as CBS, would imaginative and fearless businessman. Harry Reasoner concluded his leave him in control -an outcome completely unpalatable to would - 1979 profile for CBS's 60 Minutes with: "I'd hate to have to keep up be partners. with him and I'd hate to be that driven, but I liked him." Turner believes the three networks have conspired to keep him out Turner's public image was tainted by two articles by Peter Range of the network broadcasting business. "Because if I had made a deal that accompanied a truncated interview with Turner in the August with one of them, it would have been 'Katy bar the door' for the other 1983 issue of Playboy magazine. The first said Turner threw a tan- two.... I would outbid them for everything and operate more effi- trum in the first -class section of an Eastern jetliner after becoming ciently and wreck the other two." upset by the tone or substance of Range's questions. According to "Flamboyant" is the most common adjective used to describe Range's account, Turner, "suddenly violent," snatched Range's tape Turner, but "iconoclastic," "obnoxious," "arrogant," "aggressive," recorder from his hands and smashed it to the floor and stomped on "candid" and "smart" have also been used. His creed (and warning) his camera bag, shattering the plastic tape cassette and boxes. The and the title of a 1982 biography by Christian Williams: "Lead, second was a psychological profile -"The Demons of Ted Turner" - Follow or Get Out of the Way." in which Turner comes off as a borderline psychotic. Politically, Turner is a contradiction. He's a supporter of conserva- Turner never refuted the first story, but issued a statement saying tive politicians and ideas, yet he boasts of his acquaintance with Fidel the second contained "incorrect statements, half -truths and distor- Castro, who, he says, is a regular CNN viewer (through a satellite tions and relies heavily on statements attributed to unnamed others." dish) and "a pretty nice guy." Turner maintains that he isn't in the broadcasting -cable business Among his passions is sailing. Indeed, his rise to national promi- for the money or the power. For a May 1980 profile in BROADCAST- nence came principally from his successful defense of the America's ING, Turner said, "I'm in it to straighten this country out.... I want Cup in 1977. The pluck and courage that characterize his competitive to make it very clear where I'm at. I'm going to improve the quality racing have carried over into his business dealings. of the television industry. That's my goal. I've staked my life and Although Tumer was born (on Nov 19, 1938) in Cincinnati, he has reputation on it.... I'm doing it as a crusade, primarily. I think that substantial Southern roots. His father was a Mississippian and the strong actions need to take place. I'm not doing it for myself. I'm family moved to Savannah, Ga., when Ted was 9. He attended doing it for my children and their children and for the people in the military boarding schools in Atlanta and Chattanooga. world who are getting ripped off-the people who want to live in By Turner's own account, his early life "wasn't all peaches and peace and harmony and want to see our problems solved before we cream." In a 1982 speech, Turner talked about the tragedies that destroy the planet."

Broadcastine Apr 22 1985 I TOP OF THE WEEK r

From page yy. tion to deny the transfer because it would er joining the broadcasting industry's elite can determine. is a viable. responsible news eliminate the competition between CBS came from an executive at a major group service." News and CNN. "If CBS bought CNN," he owner, who said: "I'm embarrassed [for the Among policy makers there was an air of said, "we'd go nuts. The turnaround is rel- industry]." He went on to question the sin- studied aloofness. FCC Commissioner Hen- evant." Henry Geller, the former head of the cerity of Turner's bid for the network which ry Rivera said, "1 think its healthy, from the National Telecommunications and Informa- he suggested was a "smokescreen" for a po- public's point of view, that industry feels that tion Administration who now heads the tential sale of superstation WTBS. Turner, this management cannot be complacent -that Washington Center for Public Policy Re- executive conjectured, could probably real- there are people out there who might chal- search, will serve as TRAC's counsel. Geller ize a greater value for his operation after lenge them and so lead them to do their job said, "CNN's takeover of CBS would violate stirring up attention. better." As long as a proposed takeover is not the underlying assumption of the First "It could be a fascinating charade," he "disruptive," he said, "there is no reason Amendment -that you get your news from said. why management in broadcasting should be diverse sources." Pluria Marshall, of the Na- Some broadcasters expressed admiration treated differently than that in other indus- tional Black Media Coalition, was keeping of Turner's business abilities. Said John G. tries." He noted that the commission proce- his counsel, waiting to see what a victory for Conomikes, vice president of the Hearst dures provide a 30-day period for the filing either side would mean for NBMC. "We'll Corp. and general manager of its broadcast- of petitions to deny, and added: "I think meet with both sides," he said. "We need to ing division: "I would be surprised if he was that's what Congress intended -to make know what their intentions are; then we'll able to pull this off." But he added, "I have sure the proposed transfer is in the public see who deserves our support." no reason to think they [TBS] wouldn't do a interest. without insulating management in At Justice, an official of the antitrust divi- good job" if they acquired CBS. Conomikes perpetuity." sion said it had not yet even received the said that Hearst's CBS affiliate, WBAL -TV Certainly, the key House members re- Hart- Scott -Rodino letter (so named after the Baltimore, would not be sold in such an sponsible for FCC oversight- Representa- authors of the law requiring it) containing event. tive John Dingell (D -Mich. ), chairman of the the data on which it could begin an assess- "He's bright but misdirected," said Alan Energy and Commerce Committee, and Re- ment of the possible antitrust law violations Henry, president, Gulf Broadcast Group. presentative Timothy Wirth, (D- Colo.), of the proposed takeover. A source familiar "What wonderful things could happen if we chairman of the Telecommunications Sub- with the division's procedures said it would could put his energies in the right direction." committee, made it clear in their statements look at the possible impact on the national In an appearance before the Foreign Press that Rivera had gotten it right. Dingell said advertising market of common ownership of Association recently, CBS 60 Minutes re- he would monitor closely the performance of the three "networks," one of which is super - porter Mike Wallace said that there would be all of the government agencies with respon- station WTBS. He also said it is possible the "resignations en masse" if a potential CBS sibilities in the matter but served notice he division might consider news as "a relevant buyer attempted to interfere with the news felt the FCC had a special responsibility market" for purposes of the Sherman Anti- operations at the nettiork. "since broadcasting is not a business like any trust Act. He noted that the Supreme Court other.... An FCC license brings with it in the NCAA case had found college football trusteeship of the public's airwaves." And to be a relevant market. Wirth said, "The government must not allow Of course, the FCC's procedures and the CBS stockholders its regulatory process to be either a shield for antitrust division's analyses could be irrele- CBS's management, or a sword for Turner vant. For there are those who think the fate meeting becomes Broadcasting." of the Turner bid will be settled not in Wash- The only people involved in the Turner ington but on Wall Street. media event move who were up and working almost as Broadcasters did not leap into Ted Turn- early on Thursday as the law clerks who er's arms when he announced he wanted to Company's gathering in Chicago tiled the applications with the FCC were lob- take over CBS; rather, some actually seemed day before Turner move attracts byists for Turner Broadcasting. Joe Waz, of to leap at him. One of the most frequent coverage by networks, papers; it offers Wexler, Reynolds, Harrison & Schule, was words to crop up in conversations was testimonial to its news department calling representatives of public interest "credibility." Most broadcasters said they groups, urging them not to rush to judgment thought Turner's proposal-as presented so CBS took the unusual step of having a three - on the issue, that additional information far -lacked credibility. While not question- camera, live, pool feed of its annual share- would be forthcoming on issues of concern ing the proposed tender offer on financial holders meeting in Chicago last Wednesday to them, such as diversification of ownership terms, they questioned Turner's personal (April 17). The production, directed by and programing. Nor was Wexler, Reynolds ability to act as head of a network. someone hired from outside the network, the only lobbying help being retained. Turn- Perhaps the most vocal was Stanley S. reflected the company's sense that the meet- er has also hired Verner, Lipfert, Bernhard & Hubbard, president of St. Paul -based Hub- ing would be of more than ordinary interest. McPherson, the law firm that has represent- bard Broadcasting, who, when asked about It was right: The feed was picked up by ed Turner and CNN on First Amendment the prospect of Turner joining the ranks of ABC, NBC and CNN. matters, and Wellford, Wegman, Krulwich. the big three network owners, said: "I think Certainly there was drama leading up to Gold & Hoff, a politically connected law it would be a terrible thing if CBS got in the that meeting, held at CBS's WBBM -TV in the firm, has signed on with CBS. hands of Ted Turner. I place very little to no same studio where the first Kennedy -Nixon Andy Schwartzman, of Media Access Pro- credibility in him." debate took place 25 years ago. But at the ject, indicated he was waiting for further Hubbard continued, "Where's he going to end of the two- and -a-half hours, with CBS information, and that at present, his reaction get the money? No responsible person would Chairman Thomas H. Wyman presiding, was "complicated." He said Turner's state- want to be associated with him. I talked to a there had been no major challenges to the ments in his form letter to members of Con- former owner of a CBS affiliate television company's management, although the meet- gress on programing- regarding the need station, who still owns a CBS affiliated radio ing had more than its share of theatrics. for children's programing and the elimina- station, and who after a wonderful associ- Among the recent developments that tion of gratuitous sex and violence -"rang ation with CBS said he couldn't countenance might have made the shareholders meeting all the right bells." But on the other hand, he [Turner owning CBS]." an important event for the company was the said, CBS "is the class of the three networks, One ranking ABC executive termed the looming announcement of Ted Turner's and Turner represents a possible deteriora- Turner proposal "a dangerous course," and tender offer. There was also the presence of tion of excellence." added that ABC is wary when a "strong the three directors of Fairness In Media, the Sam Simon, of the Telecommunications ideological viewpoint" is the basis of an ac- Raleigh, N.C. -based ad hoc organization Research and Action Center, was not simi- quisition. trying to change CBS News. Although FIM larly torn. He said TRAC would file a peti- Another response to the prospect of Turn- had signed a consent order saying it would

Broadcasting Apr 22 1985 ne 1 TOP OF THE WEEK

not initiate controversy at the meeting, there large brokerage firm said there was little at was still uncertainty as to how much stock its the meeting to differentiate it from other supporters might own. Finally, there was the shareholder meetings, which he described as question of how Wyman would use new "forums for people who own 50 or 100 powers to run the meeting, given to him by shares." He added, "Although, it was comi- the CBS board a few weeks ago. cal ... they ought to consider making it into The CBS chairman conducted the pro- a sitcom." And indeed at times remarks from ceedings with a mixture of authority and hu- both the podium and the floor seemed to turn mor. When two shareholders started bicker- usually mundane proceedings into genuine ing about whose turn it was to speak, the entertainment. A man dressed in green jun- chairman pointed from the podium at them gle fatigues and identifying himself as God- and commanded, "Down. We will proceed frey Hassan railed against the "facist press," with the order of business or we will take courteously turning over the floor to Reed steps to ensure that we may." On the lighter Irvine, chairman of Accuracy In Media, a side, a man identifying himself as David Washington -based group which accuses ma- Norris, a record producer from Alaska, said jor news media of being too liberal. he hadn't made up his mind about the objec- One of AIM's proposed resolutions urged tivity of CBS News, but wanted to say that that CBS issue prompt corrections of materi- he had always gotten a fair shake from the al in "docu- dramas" that is found be errone- CBS /Records Group. Wyman with the tim- ous. Irvine cited both the Kennedy mini -se- ing of a professional comedian paused and ries and the controversial Atlanta Child said, "Well, Walter [Yetnikoff, Records overturn the organization which has pro- Murders. Wyman, who did not accept for vo- Group president], I'm glad we finally got to vided news and information for 58 years to ting any of the proposed resolutions from the meet your brother." the American public." Wyman said that floor, responded, "We have done intense in- Wyman spoke at a podium situated to one shareholders should consider assets "not on ternal evaluation of the subject in the past side of the studio's stage, while six members the balance sheet" and, in particular, the couple of months and have just developed a of the CBS management committee, includ- "tradition of CBS quality standards and the rigorous set of guidelines in how to perform ing Yetnikoff and CBS /Broadcast Group enormous importance the American public in this area." He said the guidelines, would President Gene Jankowski, sat at a table fac- attaches to the CBS capacity to fulfill this be made available to shareholders later. ing the audience, which consisted of all the public trust conscientiously and faithfully." One potentially important resolution, sug- company's directors, including CBS founder Following the speech was a 15- minute gesting that CBS directors in the future be and chairman of the executive committee, tape, "CBS News: A Shared Experience," elected by cumulative voting, received a William Paley: approximately 150 share- which combined all -star testimonials to the lower percentage of the vote-6.97% -ac- holders, and roughly 100 journalists and oth- division's objectivity with an album of tele- cording to a preliminary count-than it did er observers. vision news clips from the past three dec- the preceeding year (approximately 10 %). The meeting began with a 20- minute ades. Among those defending the network The lower percentage indicated, if nothing speech by Wyman, reviewing, in general were: Ed Joyce, president of CBS News; else, a probable upper limit on the strength terms, each operation of the corporation. He Walter Cronkite, now a director of the corn - of Fairness In Media supporters, who would finished his remarks with a discussion, again pany, and former commentator Eric Sevar- have been likely to support it because it in general terms, about "challenges from eid. would facilitate the election of directors re- several parties who would either oversee or One seasoned observer representing a presenting special interest groups. D

Broadcasters take a beating on must -carry Appeals court judges seem to lean won't tolerate the rules as they are currently Mooney said that must -carry had gone toward cable point of view at oral written was NCTA's Mooney. "The whole "way too far" and was vulnerable on com- arguments for 'Quincy' case must -carry ball of string may be about to munications policy and constitutional unravel," Mooney said in a speech before grounds. "And every additional ounce of The FCC's must-carry rules are under attack. the Washington Metropolitan Cable Club the must -carry burden the broadcasting industry Judging from the remarks of the three - day after the appellate court heard the oral seeks to impose on cable -whether it be member panel of the Court of Appeals in arguments in the must -carry challenges. mandatory carriage of teletext or paging ser- Washington that heard oral arguments for the Mooney also said the speculation was that vices, the forced carriage of multichnannel Quincy Cable/Turner Broadcasting System the must -carry rules would either "go down" sound, or whether it be the creating out of First Amendment challenges to must -carry or the court would remand to the FCC with whole cloth of new hyphenated markets, last week, the rules are in jeopardy in the instructions to make the rules less burden- whether cable operators are forced to carry court. some. so- called 'local' signals which originate so And judging from the tenor of the remarks Stephen Effros, executive director of the far away they trigger copyright liability- last week of James Mooney, president of the Community Antenna Television Associ- pushes the cable industry closer to a consen- National Cable Television Association, that ation, told BROADCASTING he thought it sus to seek outright elimination of the whole association has entered the fray. "very likely" that the court would find the must -carry regime," Mooney said. Attorneys on both sides of the Quincy/ rules unconstitutional and "at very least" re- Mooney also attempted to blunt one TBS debate cautioned that it's best not to mand to the FCC with the instruction that if sword that may soon be aimed at his indus- jump to conclusions about how the appellate the commission can show that "broadcast- try's heart. He did that by disputing the con- court will rule from the commentary of ing, as opposed to broadcasters," is in jeop- tention of some broadcasters that if must - judges during oral arguments. But what the ardy without some form of must -carry, then carry goes, so will the compulsory copyright panel -consisting of J. Skelly Wright, Ruth the FCC could "probably" adopt some "very license. "It ain't necessarily so," said Moo- Bader Ginsburg and Robert Bork -said gave limited" rule. "But I don't think the FCC can ney. In an interview after his speech, Moo- little comfort to broadcasters. Most of their show that," Effros said. ney noted that broadcasters would have to comments and questions revolved around In his remarks to the cable club, Mooney get Congress to pass a new law to eliminate the theme that the rules, at least as they are said he didn't mean to be declaring all -out the compulsory license. And Mooney said currently applied, raise First Amendment war on must -carry. "That's a possibility, but he'd rather be put in the position of trying to concerns. a decision of that magnitude must come block a law than attempting to get one Among those speculating that the courts from the NCTA board," Mooney said. passed any day. "Stopping things is a whole

Broadcasting Apr 22 1985 1 TOP OF THE WEEK t lot easier," Mooney said. John P. Cole Jr., representing Quincy Ca- their own First Amendment rights, and their Much of the discussion by the judges at ble, said he "was pleased to see the way the own editorial freedom, most broadcasters the oral arguments was directed at whether argument went." are absolutists," Mooney said. "But when it the must -carry rules, as applied, met the test J. Laurent Scharff, representing the comes to cable's First Amendment rights and of constitutionality handed down by the Su- broadcast industry intervenors in the case, cable's editorial freedom, broadcasters sud- preme Court in its 1968 U.S. v. O'Brien de- said he "would have been happier if more denly discover the legitimate interests of the cision. That decision said "incidental" re- questions would have indicated a friendlier state. Suddenly it seems appropriate to en- straints on free expression were permissible disposition from the court." But Scharff in- gage in balancing tests, and to weigh against if they promoted an important governmental sisted that the broadcast intervenors had an- the cable operator's rights everybody else's interest unrelated to the suppression of swered a lot of the judges' questions at the interests, especially the interest of the broad- speech and that the restraint went no farther oral argument and in briefs filed in the pro- caster to enjoy a competitive leg -up. But this than necessary to accomplish the goal. In the ceeding. is 1985, not 1965, and I doubt seriously cases at hand, Quincy is arguing that O'Brien In his cable club speech, Mooney said the whether that kind of doublethink can pass shouldn't be invoked to justify governmental "real basis" for the must -carry rules was to judicial inspection." intrusion into a cable operator's editorial dis- "prevent competition" and that the original Among other things, Mooney questioned cretion. TBS is arguing that the rules are rationale for the rules had "as much rel- whether the courts will set O'Brien on its ear. unconstitutional under the O'Brien test. The evance to conditions which prevail in 1985 "There the Supreme Court said even accept- broadcast intervenors and the FCC are con- as does the theory of divine right of kings to able governmental intrusion on First tending that the rules meet that test, and that modern democracy." Amendment freedoms must be no greater the important federal interest involved is the He said an NCTA survey found that satu- than strictly necessary to accomplish the preservation of a free local broadcasting ser- rated cable systems with fewer than 20 chan- government's purpose," Mooney said. "In vice. nels were devoting an average of 55% of applying O'Brien, will the courts, like the Both Bork and Ginsburg, however, ques- their channels to must-carry signals, with FCC of 20 years ago, blandly dismiss the A/ tioned whether the must -carry rules are the 30% of them consisting of duplicated sig- B switch when it is clearly a less intrusive least- intrusive regulation necessary. Gins alternative than expropriation of channels ?" burg, at one point, said she didn't understand According to Mooney, A/B switches, now why the obligation had to apply to "each and available for under $5, are being used al- every station." She also asked why the corn - ready to switch TV receivers between off -air mission didn't have an "easy" waiver policy antennas and multipoint distribution anten- to permit cable operators to avoid "duplica- nas. "How is the government going to justify tive" network programing. At another point, the conclusion that the A/B switch is okay she asked why broadcast stations couldn't when it comes to MDS, but not okay when it count on their value as "good stations" to comes to cable? What's a court to think of spur cable carriage. At still another point, that kind of inconsistent reasoning, even she asked why the FCC, which has scrutini- when it comes from the expert agency? zed the continued need for so many of its "For that matter, what's a court to make of rules, opted not to revisit the must -carry the fact that a satellite master antenna system rules, as TBS requested in a petition for rule - operator and a cable operator might be com- making. (Bruce Sokler, TES's attorney, told peting in the same building with the same the judge that the issue had become "very technology, yet one has must -carry obliga- important" for broadcasters. "They [the tions and the other does not? Isn't there an FCC] are hoping that the courts will take 'equal protection' problem here? them off the hook," Sokler said.) Bork even "I don't know the answer to these ques- suggested a possible rule under which cable tions for sure, but I'd bet a fair amount of operators would only be required to carry money the courts will not tolerate the must - three broadcast signals, with local stations carry rules as presently written." bidding for the right to be carried. Mooney Mooney also said he thought Ralph Ba- For his part, Wright characterized a foot- nais. "We estimate that on saturated systems ruch. chairman of Viacom International, note from the Supreme Court's 1979 Mid - alone, duplication affects 1.6 million sub- made "a very sensible speech" in urging the west Video II decision (in which the court scribers," he said. "This means that you can broadcasting and cable industries to settle ruled that the FCC had exceeded its statutory get ABC, NBC or CBS live and in color their differences over must -carry (BROAD- authority in requiring cable operators to fur- twice-even three times in some places- CASTING, April 8). "NCTA has never been nish access channels) as an "invitation" for and made -for-cable services like Nickelode- averse to talking things out with other court review of the must -carry rules. (The on, Cable News Network and Black Enter- groups," Mooney said. "That's why I was Midwest footnote at issue says that the appel- tainment Television not at all." interested in reports in the trade press that late court hearing that case suggested the UHF's, he said, have been "multiplying the broadcasters decided a few months ago access rules might violate the First Amend- faster than rabbits" all over the country and to seek a compromise on must -carry with the ment rights of cable operators. "Because our "pushing both superstations and made -for- cable industry. Meetings of the mind, how- decision rests on statutory grounds, we ex- cable- programing services off the local cable ever, do not occur by osmosis, and until we press no view on that question, save to ac- systems." Mooney said another NCTA sur- hear directly from the broadcasting commu- knowledge that it is not frivolous," the foot- vey found that UHF's that went on the air nity, we must assume that their current view note says.) "If ever I saw an invitation, that during the last eight months of 1984 devoted on must -carry remains that which they ex- looks like an invitation to me," Wright said. only about 2% of their broadcast hours to pressed to the FCC in the multichannel Wright also asked who got the money for local news and community affairs program- sound proceeding and in the Melbourne case the ads on must -carry programing carried on ing. It found the same percentage of news [in which the FCC expanded the Orlando - cable. and community affairs programing in its Daytona Beach, Fla., market to include Attorneys for Quincy, TBS and the broad- sample of both new and old UHF's. Melbourne and Cocoa, both Florida, for cast intervenors all declined to speculate on "Where's the localism in this ?" Mooney must -carry purposes]. how the court will rule. Sokler, however, said. "In any event, time may be running out. said the court "seemed very much disposed" Mooney also charged that broadcasters The courts wait for no one-especially not to TBS's argument that the rules, at least as had set up the First Amendment as a shield for trade associations and their internal poli- they are currently applied, are unconstitu- against spectrum fees, libel laws, equal time tics. With yesterday's argument in the Quin- tional. "It's hard not to be encouraged," and fairness requirements and children's cy and Turner cases ...the whole must -car- Sokler said. programing standards. "When it comes to ry ball of string may be about to unravel." O

Broadcasting Apr 22 1985 oecialmRepo -t The good news and the good news Las Vegas convention draws record civic, charitable and religious organiza- BROADCASTING'S gavel -to -gavel cover- numbers, comes off in workmanlike tions." Fritts also argued that it is time for the age of the NAB convention continues on fashion -although lack of controversy industry to examine its contributions to the page 46. or provocation made it a little dull; community. "Not just in quantity, but in Wearn and Cuomo hits; Fritts calls for quality. Not merely because it's right, but o concentration on public service; because it's responsible. Not only to make a If anyone came close to scolding the indus- Lightner challenges broadcasters better living for broadcasters, but to make try it was Lightner, who took broadcasters to to rise to the occasion on beer -wine our communities better places to live. We task for their Johnny- come -lateness on the must think greatly about both our businesses alcohol issue. She called on the brewing and If one thing can be said about the National and our communities." broadcasting industries to establish volun- Association of Broadcasters annual meeting The NAB president also expressed con- tary guidelines for beer and wine commer- in Las Vegas last week. it's that it worked. cern about hostile takeovers -a theme he cials. But she also declared that her group The attendance was record- breaking (more first enuniciated in an interview with would not advocate banning beer and wine than 35,000). The sessions -radio, televi- BROADCASTING on convention eve (BROAD- commercials. She insisted MADD would sion and engineering -were worthy of their CASTING, April 15). "When a hostile take- never join Project SMART (Stop Marketing titles. The star speakers -particularly Multi - over emerges with the objective to dismantle Alcohol on Radio and Television), a coali- media's Wilson Wearn and New York Gover- an existing company for stockholder profit, I tion of citizen groups, including the PTA, nor Mario Cuomo -brought audiences to understand. But I ask -has anyone mea- that is seeking a legislative ban on beer and their feet. And, perhaps most surprisingly of sured the intangibles, the service that com- wine advertisements or, alternatively, man- all, the Hagler-Heams fight, which had pany may have provided or the possible datory counteradvertising. threatened the NAB with gridlock, didn't long -term effects ?" he said. "Perhaps it's MADD's call for action had three primary muss a hair on its associational head. time to remind the investment community objectives: the establishment of alcohol ad- What the 1985 convention wasn't was and the takeover wizards that broadcasting is vertising guidelines, a media review panel newsmaking; rarely was heard a discourag- indeed a unique industry...much different and an annual review of alcohol commer- ing word, or even a provocative one. The from other corporate citizens in America." cials by a federal agency. She emphasized Moreover, he continued, the licensing process requires broadcasters as public trustees to serve the public interest. "We have never advocated removal of that public interest standard. In fact, our obligation is to serve the public interest first and stockholder interest second...not the other way around," he said. Fritts's message fitted in with the NAB's national public service campaign against drunk driving, launched last year after the threat of a proposed ban on beer and wine commercials intensified. The convention's Fritts theme, "Take Part ...Take Pride," rein- Lightner absence of controversy on the agenda as- forced the spirit behind that campaign. And that the "final defense to insure responsible sured a blandness that, while all to the good that theme was highlighted again during a alcohol advertising -utilized only as a last in the eyes of convention management, in- joint radio and TV session featuring Candy resort-lies with the federal government." voked a yawn among some attendees. In- Lightner, founder of Mothers Against Drunk Lightner's proposal, however, may be dif- deed, it seemed the NAB was at peace with Driving. ficult for the broadcasting industry to carry Congress, the FCC and itself. Although there were few fiery speeches, out. Lightner admitted later during a press Even NAB President Eddie Fritts's open- Wilson Wearn, chairman of the board of conference that she was not familiar with the ing remarks reflected the industry's new Multimedia Inc., Greenville, S.C., and the NAB's now defunct advertising code, abol- tone. "The greatness of this industry derives winner of NAB's 1985 Distinguished Ser- ished several years ago because of antitrust from two kinds of thinking. The first is that vice Award, captivated his audience with an action brought by the Justice Department. the broadcaster thinks greatly about broad - acceptance speech that touched upon a num- Lightner, however, maintained that she was casting-a dynamic enterprise which, if ber of broadcasting issues (see page 50). So flexible on all these points. well operated, earns public approval as well too with the Cuomo address -a ringing en- Shaun Sheehan, NAB senior vice presi- as profits. The second is that the broadcaster dorsement of First Amendment rights for the dent for public affairs, said the association thinks greatly about the community he or she broadcast media (see page 46). would have to review Lightner's proposal serves -a definable market which, if prop- FCC Chairman Mark Fowler was a major before making any decisions. NAB wants to erly cared for. ennobles itself by making pro- newsmaker at last year's convention, when insure its actions would not infringe upon its gress commensurate with its potential," he admonished broadcasters for their short- consent decree. Fritts said. comings in news and children's programing. "MADD believes the first line of defense He underscored the broadcaster's role as a This time, Fowler focused instead on the against dangerous, inappropriate advertising "citizen first." Fritts said: "It is in his capac- deregulatory accomplishments of his four - should be the alcohol beverage industry it- ity for civic responsibility-often outside year tenure (see page 46). self," Lightner said. "The beverage industry the airwaves -that he can wield a different As usual, much of the convention's news should develop a strong, enforceable set of influence, or make common cause with his emanated from the equipment exhibition advertising guidelines with which to regu- fellow citizens in other endeavors. Many (see page 98). Bigger than ever, the exhibi- late itself." broadcasters help their communities through tion attracted 700 companies that occupied According to Lightner's plan, the panel voluntary action as a part of local service, the 300,000 square feet of the exhibit hall. would consist of representatives of both the

Broadcasting Apr 22 1985 Att OVER 250 STATIONS HAVE ALREADY CAUGHT IT... ; C

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FEB 1984 FEB 1985 INCREAS

LO H.H. SHARE CONÑVCTION 19 CONNECTION 20 + 5a NEW YORK ADULTS 18 -49 WNBC 4:00PM (000s) CONLOVECTION 204 CONNECTIONECTION 231 + 131

EIGHT LOVE H.H. SHARE IS ENOUGH 11 CONNECTION 13 + 181 CHICAGO ADULTS 18-49 WMAQ 3:00PM (000's) IS ENOUGH 67 CONNECTION 85 + 271 p H.H. SHARE REAL PEOPLE 13 CONNECTIONT 24 + DALLAS -FT. WORTH ADULTS 18-49 MORE KXAS 11:30PM REAL PEOPLE 25 CONNECTION 90 +2601

LOVE H.H. SHARE CONNECTION 15 CONNECTION 20 + 331 MINNEAPOLIS -ST. PAUL ADULTS 18 -49 CONNECTEION CONNECTION 301 KMSP 1:OOPM (000s) 23 30 +

H.H. SHARE NEWS 11 CONNECTION 19 + 731 SACRAMENTO ADULTS 18-49 LOVE KXTV 6:30PM NEWS 25 CONNECTION 51 +1041

H.H. MUPPETS 9 CONNECTION 13 + 441 PROVIDENCE SHARE ADULTS 18-49 WLNE 7:30PM MUPPETS 26 CONNECTION 81 +2121

WALTONS 16 CONNECTION 25 + 56( RICHMOND H.H. SHARE ADULTS 18 -49 LOVE WALTONS WTVR 4:30PM (000's) 12 CONNECTION 24 +not

HOUR LOVE H.H. SHARE MAGAZINE 10 CONNECTION 22 +120t FRESNO ADULTS 18 -49 HOUR LOVE KJEO 4:00PM (000'8) MAGAZINE 6 CONNECTION 15 +1501

H.H. SHARE óT 12 CONNECTION 14 + 171 AUSTIN ADULTS(000s) 18-49 LOVE r 4:30PM 11 CONNECTION 18 + 641 "Love Connection" is an Eric Lieber Production in association with Telepictures. kikor,q4

9FNFiv''Pq O`F98p 8 41A9 4i

FEB 1984 FEB 1985 INCREASE

H.H. SHARE NEWLYWED 7 CONNECTION 13 + 86% IS ANGELES ADULTS 18-49 J 3:00PM (000s) NEWLYWED 40 CONNECTIONCTION 156 +290%

FAMILY LOVE 11 CONNECTION 12 + 9% IILADELPHIA H.H. SHARE ADULTS 18 -49 FAMILY ;AU 7:30PM (000'x) FEUD 95 CONNECTION 167 + 76%

LOVE H.H. SHARE WALTONS 12 CONNECTION 18 + 50% )USTON ADULTS 18-49 RC 3:00PM WALTONS 21 CONNECTIONCTION 36 + 71%

ONE DAY H.H. AT A TIME 15 CONNECTION 22 + 47% 'LANTA SHARE ADULTS 18 -49 ONE DAY GA 10:00AM (000's) AT A TIME 22 CONNÉECfION 39 + 77%

MORE S. LOVE MINDY 12 CONNECTION 19 + 58% ;LANDO H.H. SHARE ADULTS 18 -49 MONK 8 :SH 9:30AM (DDO's) MINDY 10 CONNECTION 19 + 90%

LOVE LETTERMAN 18 CONNECTION 28 + 56% EMPHIS H.H. SHARE ADULTS 18 -49 LOVE IC 11:30PM (oars) LETTERMAN 15 CONNECTION 29 + 93%

EIGHT H.H. SHARE IS ENOUGH 16 CONNECTION 17 + 6% OBILE ADULTS 18 -49 EIGHT LOVE :AR 4:30PM (00ós) IS ENOUGH 21 CONNECTION 24 + 14%

H.H. SHARE CONNECTION 11 CONNECTION 19 + 73% ECATUR ADULTS 18-49 ,ND 9:00AM (000s) CONNECTION 4 CONNECTIONION 13 +225%

H.H. CONNECTION 26 CONNECTION 32 + 23% 'RINGFIELD, MO. SHARE ADULTS 18-49 LR 3:30PM (oar's) CONNECTION 11 CONNECTION 13 + 18%

Arenron Hp-cessentlre New York Los Angeles Chicago Dallas Paris Rome Tokyo Toronto

TeJepictures_ . . r And the winner will be.... For most delegates attending last week's Back row (I to r): Wallace Jorgenson, Jefferson Pilot Broadcasting, NAB annual convention in Las Vegas, the exhibit hall and engineering, Charlotte, N.C.; Bill Turner, KCAU -Tv Sioux City, Iowa; Walter May, radio and television management sessions were main attractions. WPKE(AM)- WDHR(FM) Pikeville, Ky; John Dille, WTRC(AM) -WYEZ(FM) Elkhart, However, to the nine NAB radio and TV board members seeking seats Ind., and Clyde Price, WACT--AM -FM Tuscaloosa, Ala. on the association's executive committee, the convention provided an The most sought -after seat is that of the joint board chairman. Com- excellent opportunity for politicking. Although NAB's 52 radio and tele- peting for the post are Snider, chairman of NAB's radio board; Giller, vision directors won't choose new leaders until June, the candidates the radio vice chairman, and May. Dille and Price are seeking the radio were busy shoring up support. chairmanship. Kizer and Jorgenson are running for TV vice chairman. Pictured in front (I to r): Peter Kizer, Evening News Association, Only Turner, who is runnning for TV chairman, and Brown, who is after Detroit; Edward Giller, Gilcom Corp., Altoona, Pa.; Ted Snider, KARN(AM)- the radio board vice chairmanship, remain unchallenged for their KKYK(FM) Little Rock, Ark., and Bev Brown, KGAS(AM) Carthage, Tex. seats. print and electronic media. In addition, the House Telecommunications Subcommit- counteradvertising. A Seiberling spokesman Lightner would like to see such non -media tee, which is slated to hold a hearing on the confirmed that but also noted that broadcast- professionals as researchers, scientists and subject on May 21. ers would not be made responsible for pro-' others with expertise in studying alcohol The lawmakers unanimously stated their ducing the ads. No date has been set to intro- abuse and drunk driving. The panel would opposition to the concept of an advertising duce the measure and Seiberling has not concentrate on three areas: consulting with ban or mandatory counteradvertising re- started actively seeking co- sponsors. marketing and advertising officials, initiat- quirements. And even though broadcasters The panelists also agreed that a bill calling ing a system to review alcohol ads and make may appear to have made some strides in for counteradvertising had a better chance of recommendations concerning the appropri- their fight against a ban, the congressmen enactment than one calling for a ban. Swift ateness of such ads, and operating as a re- warned the industry not to become compla- and Synar warned that even though MADD view board to receive citizen complaints on cent. They were equally leary of MADD's is not involved in the push for a ban, broad- ads and then make recommendations. She suggestion that Congress designate a federal casters should still be on guard. "If the reli- also suggested that the panel be implement- agency to review alcohol advertising and de- gious groups got involved with the PTA and ed no later than Jan. 1, 1986. liver a report annually to Congress on the health groups, that would be a heck of a Broadcasters were also urged by Joyce subject. coalition," Synar said. Nalepka, president of the National Feder- There was some division among the Swift complimented the industry for ation of Parents for a Drug -Free Youth, to group, however, over whether or not a study launching an effective lobbying campaign. step up their role in the fight against drug on the impact of the ads is necessary. Niel- Nonetheless, he warned, "The fact that you abuse. "Advertisements alone couldn't have son, who has already offered a bill calling haven't gotten it yet [a ban] doesn't mean caused a nation of children and teens to be- for a study of all print and broadcast alcohol you all can relax." Swift also criticized Jo- come experimenters or addicts," Nalepka ads to determine if there is a link between the seph E. Seagram & Sons for its advertising said. Nonetheless, her organization, she ads and abuse. "I think we need to look at campaign against the networks for refusing said, is urging advertisers and the media to this and fmd out the facts," Nielson said. to air its so- called public service announce- "give a clear no alcohol/no drugs message to Shelby was also eager to see a study comments (BROADCASTING, April 15). "Some- kids and use responsibility in all ads." pleted. But Rinaldo thought a study was not body ought to tell them their timing is im- The subject of taking beer and wine com- necessary. "This whole process would just peccable." mercials off the airwaves was debated later open up a Pandora's box," Rinaldo warned. There was still more encouraging news by a congressional panel featuring Represen- Indeed, the panelists said that congres- from the panel when Fazio revealed that he tatives Vic Fazio (D- Calif.), Howard Niel- sional interest in the beer and wine ban may and Representatives Dick Cheney (R- Wyo.), son (R- Utah), Matthew Rinaldo (R- N.J.), soon pick up. They noted that Representa- Silvio Conte (R- Mass.) and Robert Matsui Al Swift (D- Wash.), Richard Shelby (D- tive John Seiberling (D -Ohio) said he is like- (D- Calif.) were uniting to oppose a ban and Ala.) and Michael Synar (D- Okla.). Niel- ly to offer a bill that would require broad- any counteradvertising legislation if neces- son, Rinaldo, Swift, Shelby and Synar sit on casters to provide free air time for sary.

Congress on beer and wine. L -r: Fazio, Nielson, Synar, NAB's John Summers, Swift, Rinaldo, Shelby. KCBJ-Tll/ COLIWMB/a/ JEFFENZSON C/T111 MO ANO WWI' TV TOGETI E/R, WE MAIMEA NEW RECWilO TO BEAT

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Source: Nov .'83- July'84 ARB Syndicated Program Analysis © Hanna-Barbera, 1984 Paley's suggestion of many years ago that two hours of prime time each week be set Fowler sings marketplace praises aside for "quality, not numbers." "Perhaps we're beyond the point where The days of the "Bully Pulpit" are gone, we can turn back the clock on ratings," he FCC Chairman Mark S. Fowler declared continued. "But only when you try some- during last Wednesday's closing NAB con- thing new, letting loose a fresh idea in a free vention session. In the case of the current marketplace, does civilization incrementally agency head, they have been replaced by creep forward. But that's your job as broad- enthusiastically applauded commitments to casters, not mine as a regulator." "stay out of the way as much as possible and In a broader sense, Fowler called upon let the system work." broadcasters to exercise their First Amend- Acknowledging that his predecessors of- ment rights in the American tradition of free- ten used their traditional address to the dom. NAB's departing convention -goers as an op- "The invention of broadcasting," he con- portunity to remind broadcasters of a per- cluded, "means nothing at all if it's not weld- ceived "hands -on duty to manipulate [their] ed to freedom. Only in this great land can industry," Fowler was warmly embraced for you broadcast with an indemnity against instead detailing the ways in which the FCC censorship." has reduced government involvement in He reminded his listeners that "while broadcasting during his four -year tenure. there are apparently those in this country "My chairmanship has been guided by Fowler who would like the chairman of the FCC to two very simple principles," Fowler ex- be this country's master of the airwaves - plained, "freedom of thought and economic A third "head scratcher," said Fowler, is a America's very own Dr. Goebbels, if you freedom. I'm neither zealot nor martyr for ratings system that may have become "the will-I am not one of them. Under our sys- these ideas, but I am a `true believer.' I be- master, instead of the servant, of broadcast- tem, as I see it, government has no more lieve in these freedoms because they're what ing." He speculated that loyalty to ratings power over what is seen or heard on televi- America is all about." might discourage experimentation in pro- sion or radio than the citizen watching the The chairman received a standing ovation graming and invoked CBS founder William screen or listening to the speaker." both before and after his speech, which was interrupted by applause seven times. The crowd of about 1,000 was especially responsive to Fowler's now familiar plea for greater Governor Cuomo's keynote: deregulation of programing. "So long as Ronald Reagan remains Presi- First Amendment for Fifth Estate dent and I remain FCC chairman," he emphasized, "the government will be a specta- New York governor says better Post -Tavoulareas case (BROADCASTING, tor-not a dictator-when it comes to the possible excesses of free April 15), "not just for what it says about content [regulation]." Fowler also reiterated press than possible repression malice and liability, but for what it suggests his commitment to economic freedom for under heavy government hand with respect to hard investigative journal- broadcasters, which "means getting the gov- ism." In the governor's opinion, "what it ernment out of the way of the industry. We New York Governor Mario Cuomo, who suggests is far more ominous than what it want to let broadcasting do what it does best captured the country's attention and fired its holds. It implied that a reputation for hard by keeping red tape to a minimum." imagination with his keynote address to the investigative journalism or muckraking Fowler agreed that the government has a Democratic national convention last sum- would be scored against the defendant as regulatory role in broadcasting, comparing it mer, won the standing applause of broad- some evidence of a penchant for malicious- to that of a patrolman on a busy freeway, and casters last week for a ringing endorsement ness. That's like saying if I catch you playing conceded three "tough challenges" currently of their First Amendment rights. Yet with his the game hard I'm going to assume you're confront him. favor came a caution. "Let the broadcasters playing it dirty. It's chilling indeed." Increased concentration of ownership in be guilty of bad taste, dangerous incitement, Cuomo said he had his own complaints the industry, said Fowler, has stirred "valid reckless reporting, biased analysis, unfair- about the press but said they were not the public debate ...because we can't really ness, and I tell you, you will be inviting laws point. "The question is whether given the know what level of ownership produces the that the founding fathers would have ab- reality of the press's imperfection it is wise most program diversity. We should worry as horred." to try to make the press better through gov- a free people if one person owned every TV Cuomo waved away assertions that those ernment's heavy hand. And I say, better the outlet in every market of the U.S. We might founding fathers would have treated elec- excesses than an invitation to repression." worry a little bit less if that was not a person tronic media in another fashion than the Zeroing in on the broadcasters' own posi- but a publicly held corporation. But where is written word. "There was broadcasting the cut -off point? It's a question that requires then," he declared. "It was called printing." our thought, and it will extend beyond these Not only that, but the press of that day was days of proxies and tender offers." characterized by bad taste and inaccuracy as Fowler also termed children's programing well as partisanship, recklessness and occa- a "perennial challenge ...for which I have sional viciousness," said Cuomo. Despite all not been able to find a totally satisfactory that, the founding fathers, who "were often answer." The chairman pointed out that at the point end of the press's sword" and while children spend much of their time who "might have tried to protect against im- watching adult- oriented television, "there perfect press, preferred these dangers to the should be a choice for young children when dangers that would result if government they watch, including shows aimed at their were allowed to vent its indignation on the sensibilities, not their older sister's." Fowler press or even to use its wisdom to correct the did not deliver, however, a sentence con- press. Knowing all the odds, they chose to tained in the advance text of his remarks gamble on liberty, and the gamble has made calling for support of public broadcasting us all rich." "as an alternative until a market mechanism Citing recent court challenges to press ac- is in place to regularly meet the alternative tions, or freedom, Cuomo said broadcasters need." should be concerned about the Washington

Broadcasting Apr 22 1985 merica's best music stations are CBS RADIORADIO Affiliates And they say our news is "the best in the business7 Find out how RADIORAD1O's CBS News can best serve your young adult listeners Contact David West 51 West 52 Street New York; NY 10019 (212) 975-2097 Steve Epstein 6121 Sunset Boulevard Los Angeles, CA 90028 (213) 460-3547 WHILE EVERYONE ELSE HAS BEEN PROMOTING A FORMAT, SONY HAS BEEN PERFECTING A SYSTEM. Over the last three years, Sony's rivals in the combination back unit. An evolutionary system that didn't force stations to camera /recorder arena have spent considerable time inven- abandon their existing 3/4' and I" equipment. ting wonderful things to say about their new formats. But ap- Then, in 1983, Sony expanded the system with the three - parently, they've overlooked inventing many wonderful new tube Betacam, the BVW-40 edit /recorder, and the world's first products to go along with these formats. battery- operated'/z" field playback unit. Sony has taken a different course. And this year at NAB, Sony announced a major break- In 1982, Sony introduced Betacam- and the BVW-l0 play- through in cart machine technology with Betacart:" A system Sony Broadcast Products Company, 1600 Queen Anne Rd.. Teaneck, NJ 07668. G1984 Sony Corp. of America. Betacam, Betacart and Newsmaker art trademarks and Sonya registered trademark of Sony Corp. RE 7A0110

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it demonstrated the Betacam format's strength beyond the the needs of the ENG and EFP industry. Work which has earned wsroom, beyond the studio, and beyond field production. the Betacam format widespread acceptance by television sta- At the same time, Sony also unveiled the world's lightest tions and production companies around the world. mera /recorder, the BVW-2 Newsmaker.' "And a prototype Which only makes sense. After all, in this business you der /decoder system that will make it possible for Betacam to don't win sales on the merits of your transmitted by microwave. arguments. You win them on the merits SON Each of these products is the result of Sony's dedication to of your products. Broadcast tion, Cuomo said that "everything I have are good for broadcasting, good for cable said about the press applies to you fully. Al- and good for the public. Networks cannot be though that has not been the direction of our replaced. And they will be around, in one law. I think it ought to be -and frankly I form or another, for the foreseeable future." predict it will be." Not only are broadcasters However, Wearn expressed a concern "the press" and rightful inheritors of its about what he called a growing trend in privileges, but, Cuomo said, "it seems to me broadcast journalism, of "mixing news and from my vantage point in New York, that opinion." He said: "The job of the news is to your capacity to do all the things that the report to the American people, not do their press does is even greater than print's. You thinking for them." Later he continued reach more people, more insistently and, "News reporting must not only be fair; it some would say, more memorably, and per- must be perceived by the public to be fair. If haps even more productively. It seems to me we permit our credibility to be lost, we will to follow that you should have more of the have been the instruments of our own de- freedom that is now enjoyed by the print struction." media." General William Westmoreland received Alluding to the current controversy over a memo, too. "I certainly enjoyed sitting beer and wine advertising on radio, TV and with you on the plane from Greenville to cable, the governor said: "I don't like the Washington the other day and hearing your talk of bans on this and bans on that. I don't views on television networks. I want you to think it's a good direction and I would dis- know I have a great deal of sympathy for courage it and will in my state. I'd like to see you. It sure seemed like somebody had a this country more away from notions of re- Yarn thumb on the scales. I understand Tip straint." O'Neill told the NAB board of directors that And speaking broadly of broadcast pro- virtually the entire Congress was rooting for graming, Cuomo called for an assumption of Blue Book, the fairness doctrine, children's you and against CBS. I hope that didn't hurt responsibility. "You have the power to in- programing, the prime time access rule, edi- the case too much," Wearn said. "Of course I struct, but it implies the power to distort," he torializing rules -they should be off -limits had a lot of sympathy for CBS, too -why, said. "You have the power to uplift, but it for government." He noted that deregulation CBS could have bought half a television sta- implies the power to demean." He conclud- in recent years is a "refreshing breeze" tion with that $120 million." ed that although "you've cultivated more brought to "full fruition under your splendid But those events, Wearn stated, have and more of the vast wasteland that Minow chairman, Mark Fowler." However, he add- aroused some concern. `The chilling fact is [former FCC Chairman Newton Minow] ed, "we should respectfully note that it had that news organizations have lost nearly spoke of, I would suggest that it would be an its beginnings under a liberal Democratic three quarters of libel cases decided by ju- awful miscalculation for you to become chairman, Charles Ferris." ries. While many of those jury decisions complacent...Ours is a people and a govern- He also pointed out that sometimes dereg- have been overturned on appeal, the cost of ment capable of reaction -surprising reac- ulation is painful for free market entrepre- defending law suits remains. The real danger tion...Even the Supreme Court can respond neurs. "The competition is more intense and is that the courts will eventually come to to the consensus of the people and that con- difficult but nearly all of us much prefer the reflect the judgments of those people sitting sensus can be a dangerous thing." freedom to run our stations according to our on juries," and that will be disastrous. "All Whether the governor's broad endorse- best judgments, the freedom to make our of us," he said, "are feeling the chill. Westy, ment of First Amendment freedoms for own mistakes with penalties imposed in the we folks in the media had better develop broadcasters would translate to specific sup- marketplace rather than by the government. more credibility with the public, or we're in port for repeal of the equal time law and So-Mark and Mimi, Jim and Henry and for a heap of trouble." fairness doctrine (Section 315 of the Com- Dennis -keep up the good work." Wearn's memo to Congress was equally munications Act) was not immediately clear. Wearn sent another memo to the Justice enlightening. "I want you to know that I Asked by BROADCASTING at a post- speech Department. "I've come to believe the judg- have great sympathy for you. I know how press conference whether he would favor re- ment of your antitrust division can't be trust- embarrassing and frustrating it must be to peal, he responded: "Write me a letter with ed," he wrote. "Until you broke up the have exposed in the press and radio and tele- the question and I'll answer it. That way world's best telephone system, your destruc- vision all sorts of things you would just as you'll have it on the record." tion of the NAB's code of good practice soon had never seen the light of day. Your stood as the most idiotic action by a United mistakes are magnified while your contribu- States government agency in recent mem- tions and achievements are usually given Multimedia's Wearn ory" He defended the code, calling it an short shrift, if reported at all." However, the example of the "positive side of broadcast- broadcasting executive continued, the argu- accepts NAB award; ing which would prevent competition to see ments used to deny broadcasters First shares memos written who could present the most violent, sordid, Amendment rights are "pure sophistry." The salacious and sick programing." only credible argument -that of limited fa- to members of industry He hoped the Justice Department decision cilities -has been "long ago discredited." would eventually disappear. "But, until He said it was "absurd to cling to the argu- The world according to Wilson Wearn was then, faced with this government edict, I ment that there is a shortage." The real rea- offered during the NAB convention last hope my fellow broadcasters will try to son for the rules, he said, was that Congress week when Wearn, chairman of the board of maintain the high standards of programing wants broadcasting "on a leash." And he Multimedia Inc., Greenville, S.C., received and advertising, the fairness, the honesty called on the lawmakers to allow freedom of the National Association of Broadcasters that was embodied in the philosophy of the speech to be applied to the broadcasting in- 1985 Distinguished Service Award. Wearn's codes, and resist efforts to outdo one another dustry without restriction. retrospective of his 39 years in broadcasting in appealing to basest instincts in our fellow And to all of Wearn's friends in broadcast- was in the form of "memos" written to man." ing, his final memo went out. The future, friends and government agencies. Weam, The networks' executives were also on his Wearn predicted, will bring increased com- who began his career 39 years ago at the list. "Newspaper and magazine critics re- petition, and broadcasters who are inflexible FCC, had this to say to the commission: "My gard you as purveyors of pap, despoilers of and unimaginative in that environment belief-a belief I've held since I entered children, fascists, fundamentalists, parlor won't survive. "I believe the key to success broadcasting nearly 40 years ago -is that, pinkos and looters of the American dream. I is localism -putting your broadcasting roots pure and simple, the government should just want you to know that I don't think all of deep in the community and developing your obey the law and stay out of programing. By that is true," he said. Furthermore, he ar- station into an exuberant plant with tendrils whatever name that intrusion is called -the gued, networks are here to stay. "Networks in every part of your coverage area."

Broadcasting Apr 22 1985 r.11 Id. 1.VI I'M 111L+1JI-rírd

WPIX New York WVTV Milwaukee KTLA Los Angeles WVUE New Orleans WGN-TV Chicago WLOS-TV Asheville WTAF-TV Philadelphia WZZM-TV Grand Rapids KTVU San Francisco KOKH-TV Oklahoma City WXNE-TV Boston WYAH-TV Portsmouth WXON-TV Detroit WGGT Greensboro WDCA-TV Washington, D.C. WRGB Schenectady KTXA-TV Dallas -Ft. Worth KLRT Little Rock KTXH-TV Houston WNEM-TV Saginaw WCLQ-TV Cleveland KGSW-TV Albuquerque WTVJ Miami WPEC West Palm Beach KSTW-TV Seattle WAWS-TV Jacksonville WGNX-TV Atlanta WXGZ-TV Green Bay WTOG-TV St. Petersburg WUHF-TV Rochester, N.Y. KPLR-TV St. Louis KBSI-TV Cape Girardeau KWGN-TV Denver KZAZ-TV Tucson

KTXL Sacramento KTH I TV Fargo KPDX Portland WMTV Madison WTTV Indianapolis WCIV Charleston KPHO-TV Phoenix WCTV Tallahassee XETV San Diego WIBW-TV Topeka KSHB TV Kansas City KVOS-TV Bellingham WXIX-TV Cincinnati WMUR-TV Manchester \V 4,'ARJ4\D

Warner Bros. Television Distribution A Warner Communicationso Company Cronkite assails Reagan's attacks on First Amendment

But former CBS News anchor also has stern words for some present journalistic practices; Morse cites credibility problem

Walter Cronkite, former CBS News anchor and now special correspondent for the network, has lost none of his zest for speaking out for freedom of the press-and for urging journalists to use that freedom to provide the public with the information it needs in a de- Cronkite, Abel, TIO's Roy Danish, Dyk and Morse mocracy. That was clear from his remarks while participating on a panel at the NAB effort of "the Nixon -Agnew conspiracy" to result of investigative pieces on organized convention. He said the country's "First destroy the press's credibility. crime and corruption in the Fresno, Calif., Amendment rights have never been in quite These conditions, he noted, pose a prob- area. And the ability of such large corpora- such jeopardy as today," as the result of the lem for the "front office" of a newspaper or tions to defend libel suits, Abel said, is "cold Reagan administration's activities. But he broadcast company, whose "overriding re- comfort" to the small news organizations appeared critical, as he has in the past, of sponsibility is to stay in business" and pay that cannot. The impact of the current stream what he considered the network news oper- dividends to stockholders. And while some of libel suits on them, he said, has been ations' predilection to use limited airtime for news companies dare to do their jobs as they "chilling." features. should -and sometimes "even find greater But it is the wealth and power of present - Others on the panel -Robert Morse, profit in their reputation for public ser- day media that he feels is part of the present president and general manager of WHAS vice" -other "timid broadcasters" have tak- problem. Juries, he said, are dealing with Inc. , Louisville, Ky., and Elie Abel, former en a different course "to avoid any possible media defendants as they would with com- NBC News correspondent who is now chair- danger of offending any segment of the pop- mon defendants: They regard them as rich man of the Stanford School of Communica- ulation or risking costly legal attack," Cron - and arrogant. "Let them pay," seems to be tions -were prepared to acknowledge that kite said. the juries' attitude, he said. Yet, Abel noted, some of the media's problems with the pub- If news organizations "fear [that] the costs journalism is the only occupation that enjoys lic are, in part, of their own making. "The of courage" to pursue their obligation to en- "the explicit protection of the Constitution." threats on the First Amendment are in direct gage in aggressive, investigative journalism Abel offered what he described as a "sub- proportion to the credibility problem the "are too high," Cronkite said, "what value is versive" suggestion for dealing with the situ- news media have with the public they seek to the First Amendment, and what value is ation: Make the media more accountable. serve," Morse said. freedom unused ?" "That's the issue," he said, "a matter of pro- The fourth member of the panel, Timothy The comments of Morse and Abel indi- fessional ethics rather than law." The mis- Dyk, of the Washington firm of Wilmer, cate they are part of that growing number of takes reporters and editors make are not the Cutler & Pickering, took a different tack, at journalists or observers of the media who are result of "malice," he said. Sometimes "they least in part. He said there was "good news" looking inward rather than outward for screw up." But when they "compound the for broadcasters in terms of the freedom of causes of what they see as the public's disen- original error by a rigid refusal to consider the press issue -but bad news as well. Some chantment with the news media. correcting the error, or correcting the record, of the bad news was the refusal of the U.S. Morse talked of a "media- intensive age" or offering an apology to those they have Judicial Conference, which sets the rules for in which the nation has been through some damaged," he said, "we're asking for trou- the federal courts, to reconsider its ban on "revolutionary" experiences- Vietnam, ble." If media managers were more willing cameras in the courtroom. He saw that refus- Watergate, the civil rights and women's to investigate public complaints and air, al stemming from broadcasting's failure to movements, among them -that has led to "when warranted, public corrections or re- convince the federal courts that its role is one "an estrangement between the media and the tractions," he added, "the flood of libel of "enormous importance." public." To deal with that "estrangement," cases would diminish to a trickle." Against But Cronkite's concern was with an ad- he said, "some bad habits need to be re- the grim background that Cronkite, Morse ministration he says believes that it has "the examined and broken-we are too easy with and Abel painted, Dyk's "good news" duty to do the people's business in the dark," anonymity. We must be more accurate. We seemed in sharp contrast. He noted that the an administration he says believes that must be willing to admit error openly. We present FCC "is sympathetic to the First "there is too much accountability in govern- must be more open to conversation about Amendment claims of broadcasters." He ment" and that perceives "that public and what we do and in the delicate area of priva- cited the Supreme Court decision last year in press overreaction to Watergate has led to an cy, I think it is possible for us to fulfill our the League of Women Voters case which, be- investigative mentality which is undermin- mission to broadcast the news without fear sides overturning a statute prohibiting public ing public confidence in government." or favor while we give some consideration to broadcasters from editorializing, appeared Cronkite cited administration efforts to where the limits are." to invite a new challenge to the constitution- impose restrictions on the Freedom of Infor- Abel, too, talked of "a growing credibility ality of the fairness doctrine. He also found mation Act, and thus curtail efforts of the problem," as well as a growing hotrility to- comfort in the recent string of cases in which press to investigate government. He cited ward the media. He said neither side courts have struck down laws and regula- also the administration's effort to impose, in emerged from General William Westmore- tions found to violate the First Amendment effect, a copyright on government informa- land's libel suit against CBS "without scars." rights of cable television systems. He saw tion and its support of an agents' identity bill What's more, he said, he does not think the some potential "spillovc; effect" in broad- that, "misused," could protect covert activi- number of libel cases "has crested." He no- casting. "Its hard to say cable should have ties in foreign countries. In Grenada, he ted The Philadelphia Inquirer is defending full First Amendment rights and broadcast- said, the administration "tried to estab- itself against four suits and that Senator Paul ing should not." lish ...that an administration can conduct Laxalt (R-Nev.) "has sugd the McClatchy Dyk saw grounds "for pessimism," too. this nation's wars in secret." In all, he said, Newspapers for $250 million." McClatchy One was the decision of the U.S. Court of the Reagan administration is continuing the also faces about a half dozen other suits as a Appeals in Washington reinstating the

Broadcasting Apr 22 1985 DALLAS IS 1140.1 WITH YOUNG WOMEN!

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Phoenix KPNX /N 3:00pm 6 25 1 1 Madison WMTV /N 3:00pm 5 23 1 1

Nashville WKRN/A 4:00pm 11 23 1 1 Savannah WTOC /C 9:00am 10 40 1 1

San Antonio KENS /C 11:00pm 6 27 1 1 Amarillo KFDA /C 3:00pm 7 24 1 1

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KRGV /A 10 33 1 1 Richmond WXEX /A 4:00pm 7 21 1 1 Brownsville 3:00pm

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LO9JMAR.

00 __II_ n,Cc $2,050,000 libel award against The Wash- illustrate a story. In a piece on The CBS need enough insurance to afford protection ington Post (BROADCASTING, April 5). That Evening News with Dan Rather tape from an in the event of a runaway jury, so that you decision, he said, left him with an "over- old story dealing with groups opposed to can get to a higher level [of the court system] whelming sense that the court doesn't have legislation that would require motorcycle where the odds favor the defendant." D much sympathy for the press generally." As drivers to wear helmuts was used in a story for the judicial conference's decision to con- on alleged criminal activity in North Caroli- tinue the ban on cameras in federal courts, na. Rather later broadcast a correction, but Dyk saw that as reflecting an attitude that that did not fend off several suits, which "there is no value in having cameras in the CBS settled. Must -carry action courts" and added, "unless the press can per- "You can do it right without destroying the in suade the courts that what it does is of enor- texture of a story," Sanford said. unlikely mous value, there will be continuing trouble Indeed, to Paul Davis, news director of current Congress and lack of sympathy as to what broadcast- WGN -TV Chicago, the dangerous stories were the routine ones. "When you know the risk," ing is trying to do." But if compromise between cable His fellow panelists' talk of winning back he said, "you decide with the lawyers what operators and broadcasters is reached the public's support made little impact on risks you want to take. But the problem on that and related items, of street Cronkite. "Are broadcasters meant to inform comes in the everyday -summaries it might be considered by Hill or be popular," he asked. Is the ultimate pur- shots," for instance. Another possible prob- pose "profits or high motivation? If it's not lem, he said, is having too many people the latter, broadcasters should get out of the work on a story. "Too many people can re- Broadcasters should not expect the FCC's business. If we don't tell the public, how are write you into a lawsuit." current must-carry rules to be codified into they going to know what's going on in a One solution Davis suggested to combat law in the near future, members of key democracy." "sloppiness" is having "a second set of eyes" House and Senate committees told a Mon- Cronkite also used the occasion to vent check everything to be broadcast -an an- day morning NAB audience. Michael D. criticism he has expressed before concerning chor, producer, writer or anyone else. Berg, NAB's senior associate general coun- network news operations, including The Call -in shows present another problem. sel, argued that current requirements that ca- Evening News as it has evolved following Occasionally, said N. Frank Wiggins of the ble systems carry over-the -air broadcast sig- his departure. "We're going to have to drop Washington law firm of Cohn & Marks, nals in their area should be codified to insure some of the features cluttering the airwaves "you get a nasty statement out of left field. that the public service obligations of broad- and get on with the business of reporting the You want an interviewer to disassociate the casters are met, competition is promoted, news." O station from the statement." But Sanford cable's "natural monopoly" in signal distri- thought the problem comes "in factual situa- bution is minimized and the FCC's television tions," not in name calling. channel allocation scheme is protected. The panelists noted that journalists have The panel's consensus was that no action Fending off more leeway in reporting on public figures is likely on must-carry while Congress is who have to prove "actual malice" to win a occupied with larger matters such as tax re- libel suits libel suit-although Sanford said there is form and the budget deficit. They also ex- "no easy way to define `public figure' ." And pressed the view that broadcasters should Lawyers discuss pitfalls that the panelists pointed out that statements forge a compromise with cable and other can cause litigation and from the public record, even if inaccurate, interests on such issues and present a reform ways to avoid legal problems are libel proof, provided, Wiggins said, the package that lawmakers could react to, rath- statement is "accurately conveyed." er than waiting for Congress to propose such With many of libel suits now pending, What about putting in writing guidelines a measure. broadcasters attending the NAB convention to help the staff avoid libel suits, the modera- "There is reason for concern [on must - last week heard from some experts how they tor, Steven Bookshester, NAB assistant gen- carry]," said Representative Carlos Moor- can avoid falling into "the libel stew," as the eral counsel, asked. What might seem to the head (R- Calif.), "but no action [by Congress problem was put in the session's title. uninitiated a reasonable idea was dismissed or the FCC] is likely in the near future." No one suggested abandoning the kind of by the panelists as a poor one. They all felt Moorhead, expressing a view echoed by oth- hard- hitting journalism generally regarded regular meetings of the news staff to discuss er panel members, contended there is "a as subjecting media outlets to such suits. procedures for avoiding libel suits were very real public need" to have every local Instead, the key was said to be simply taking helpful. But they noted that written guide- broadcast station carried by cable systems in care. lines could be used by a plaintiff in a libel its coverage area and said "if that is threat- Bruce Sanford, of Baker & Hostetler, a suit to help prove the case against the sta- ened, Congress should step in." He also noted First Amendment lawyer who serves tion."It can come home to haunt you if you speculated that as more cable systems ex- as counsel to Sigma Delta Chi, the national put it in writing," Sanford said. pand beyond 12- channel capacity, there may journalism fraternity, ran off taped examples If all else fails and a suit is filed, there is be less impetus for operators to drop local to make his point. "The indispensable ingre- libel insurance. And one of the panelists, signals in favor of more lucrative cable -only dient in a libel suit," he said, "is falsity," the Larry Worrall, of Media/Professional Insur- program services. creation of "a false impression." And often ance Inc., offered some advice on that score. Some "adjustments" in the current must - that is created through "sloppiness," with Worrall, who said the insurance covers emp- carry commitment may be forthcoming, production staff members, for instance, loyes and officers, noted that suits "are get- Moorhead speculated, but "the basic prem- making an unfortunate choice of file tape to ting inventive to get through the jury ... You ise" will likely not change since the need for locally- originated news and other programing will remain. Representative Henry Waxman (D- Calif.) expressed his support for codification of the must -carry rules, agreeing with Moorhead that "no one at the FCC or in Congress is likely to repeal them." Waxman urged broadcasters to avoid "prolonged debate" on the issue by forging their own compromise with cable. "It is not an issue that is high on the congressional agenda," he emphasized. The only panelist venturing an opinion that must -carry might eventually be elimi- Libel language. L -r. Worrall, Wggins, Davis, Sanford. nated was Representative Romano Mazzoli

Broadcasting Apr 22 1985 DALLAS DELIVERS MORE YOUNG WOMEN THAN EVER BEFORE!

INCREASE % INCREASE W W W W MARKET STATION M -F 18 -49 25 -54 MARKET STATION M -F 18 -49 25 -54

New York WOR 7:00pm + 54 + 25 Oklahoma City KAUT 6:00pm +117 +157 Los Angeles KHJ 7:00pm +53 +34 Louisville WDRB 7:00pm +17 +14 San Francisco KTZO 7:00pm +70 +44 Albuquerque KGSW 7:00pm + 400 + 300 Boston WQTV 7:00pm +240 +67 Paducah WCEE 6:00pm +150 +100 Houston KTXH 7:00pm + 86 + 68 Spokane KSKN 7:00pm NC +100 Tampa WTOG 12:OOn + 6 + 7 Tucson KZAZ 7:00pm +50 NC San Diego XETV 7:00pm + 76 + 62 Rockford WQRF 7:00pm + 200 + 100 Milwaukee WCGV 10:00am + 200 +100 Alexandria KLAX 9:00pm +100 NC

LORIMAR® (D -Ky.), who predicted that if the compul- court or FCC decision changes the status recently on the staff of the National Cable sory copyright licensing fee for cable opera- quo." Television Association, said that if must -car- tors were eliminated, must -carry might also The unsuccessful 1982 deregulation bill, ry is repealed, the rules that will govern be dropped as a kind of quid pro quo, "ex- H.R. 5949, "needs to be a template of what's whether a cable operator carries a broadcast cept in the most extreme cases." passed in the future," concluded Mazzoli. signal may be the leased-access provisions There was less discussion of the cable He emphasized that any comprehensive bill in the new cable bill. He added that the copyright issue, although that was given would need to reassess the current service of wording of the law governing leased- access equal billing at the session. In a brief refer- both the cable and broadcasting industries favors the cable operator. "The provisions of ence, Moorhead said he "does not see the and market changes wrought by last year's the act leave the operator virtually total dis- Copyright Royalty Tribunal disappear- passage of a cable deregulation bill. cretion and although there is some review in ing ...I don't think we are about to make the courts, the burden on the lessee is unrea- any major change," beyond modifications in sonable and the presumption is that the oper- membership or the tribunal's power. ator's terms and prices are reasonable." Producers should get more for their pro- Night court Rather than fight an unequal battle with grams than they are currently getting, Moor- attorneys urge the system operator, Roper suggested broad- head said, as a result of the demise of syndi- casters strike a bargain: "There are skills and cated exclusivity rules. discussions with resources that broadcasters have which cable "It may be that in some ways we have operators don't have: programing, sales and deregulated too far," added Senator Charles cable operators marketing. And with those resources there Mathias (R -Md.), referring to the elimina- may be way to cut a deal with the cable tion of the rules protecting program suppli- on must -carry operator." ers from duplicated distribution of program- Craig Blakeley, an attorney with ing via cable. "This would not be the only With tide turning against Schnader, Harrison, Segal & Lewis, cau- area, however." He added that a final deci- protectionism, lawyers urge tioned that while that kind of trade -off seems sion on compulsory copyright licensing dean open dialogue with cable to make sense, "It may involve broadcasters pends on a final decision on where copyright more than they are prepared to do." tribunal payments will go. The times are changing in must -carry and Blakely nonetheless agreed with Roper Representative Larry Smith (D -Fla.) said related regulation, and with the changes, that the changing regulatory and legal envi- the issues of must -carry and compulsory li- broadcasters should reassess their attitude ronment may force broadcasters to strike a censing should not necessary be linked, in- toward local cable operators. That was the deal with the cable operator: "The must -car- asmuch as "a comprehensive perspective is conclusion reached at a Tuesday "night ry principle really is changing from the days needed in dealing with copyright ...I dis- court" session last week in Las Vegas, "Ca- when it was seen as a protection against the agree that if one goes, the other goes. There ble and Broadcasters: Adversaries or Part- natural monopoly of a franchise." Blakely is no need to muddy up the waters on this." ners?" noted that the FCC has shown it is not in In summing up the current situation, Sen- Although the audience was all broadcast- favor of expanding must -carry rules to mul- ator Slade Gorton (R- Wash.) predicted there ers, the cable operators' point of view was tichannel sound and teletext. would be no major legislation on either represented. Robert Roper, with the law firm Even if the appeals court in Washington copyright or must -carry "unless a major of LaBoeuf, Lamb, Leiby & MacRae, and decides in favor of broadcasters, it might be in their interest to explore the "cooperative approach," especially considering that fil- Washington breakfast. More than 20 representatives of the FCC and Congress joined ings at the FCC claiming violations of the broadcasters for an early breakfast to discuss subjects that included the FCC's proposed rule often take a year or more for resolution. wine spectrum management and broadcast- cost -of- regulation fees, beer and advertising, How would cooperation with the local ca- ers' First Amendment rights. ble operator actually work? Blakely said: members Mark Fowler were on hand -Mimi Dawson, Henry Rivera, All FCC but Chairman "You have to be somewhat understanding, Dennis Patrick and James Quello. and ask: 'Are there bona fide reasons ?' I Most of the session was devoted to small roundtable discussions among regulators, would be inclined, if I were your attorney, to congressional staff and broadcasters. During a question and answer session that followed, find out what precisely the problem is. Ed Minkel, FCC managing director, said the new fee schedule would not include an annual Could it be resolved by offering a couple of fee, a concept broadcasters adamantly opposed (see story, page 140). hundred dollars ?" McKinney told the group that the commission is FCC Mass Media Bureau Chief James He related that sometimes negotiating rules in the local marketplace. The question arose committed to enforce its crossownership with the cable operator has not always concerning the FCC's decision to force class A daytimers, who acquire FM's under Docket worked: "We have tried the carrot as well as AM within three years. "The FCC has repeatedly said it is still extremely 80 -90, to divest their the stick and have made some presentations concerned the crossownership rules in the local market. You've got to understand about in front of their franchise renewal boards. far has to be a trade is you're getting something significant and as as there -off, the trade -off Through that combination of asserting our AM," McKinney said. going to be rights and working with them, we have been The First Amendment rights also were discussed. Dawson noted that a broadcasters' successful in some cases." majority of the commission feels that broadcasters should be accorded the same First Thomas Keller, an attorney with Verner, Amendment rights as the print media, but she said it was up to Congress to pass liberating Liipfert, Bernhard, McPherson & Hand, legislation. also told the Las Vegas audience that while Rogers, senior counsel of the House Telecommunications Subcommittee, told the Thomas the legal cards exist, they should still be group that Congress was not likely to change the law. He said broadcasters "certainly are a played: "If there is no question [in the event very special group," and the fairness doctrine and equal-time law are essential to maintain of a must -carry violation], you should file trustee obligations. "In our view the fairness doctrine does not the broadcasters' public and put the cable on notice." Rogers said. operator undermine the First Amendment rights of broadcasters," The "night court" session with attorneys Telecommunications Subcommittee Chair- Relations between broadcasters and House provided specific advice as well as philo- man Timothy Wirth (D- Colo.) were also raised. Rogers said that during the last couple of sophical discussion. Moderator Valerie years, the relations had not furthered communications policy nor the goals of the broadcast Schulte, associate general counsel of the for (BRoAn- industry. A recent letter from NAB President Eddie Fritts to W rth calling a meeting NAB, said broadcasters should check their CASTING, April 15) was encouraging, Rogers said. It indicates a possibility of the two sides, contracts wire services, music suppli- and funding -with adopting a voluntary solution to mutual concerns, such as children's programing ers and others -"to see if you have the right for public television, he added. to extend programing and put it on a cable Also during the breakfast, the NABS daytime broadcasting committee presented the system." honoring them for their participation in the FCC's daytimer commissioners with plaques Issues to be negotiated with the cable op- rulemaking. erator include what cable channel the broad-

Broadcasting Aor 22 1985 KNOTS LANDING THE NEW RECORD BREAKER FOR YOUNG WOMEN!

SOLD IN OVER 40 MARKETS U cast signal is carried on and "assurances as to will deal with it." That seemed to be that. cal community, responding to the needs of signal quality," said Blakely, who added that Quello, at least, seemed to be looking to the community," a remark that drew a burst broadcasters should be idemnified in the the courts for action on the issue. The Mer- of applause. contract "against loss of service." Other edith Corp., whose WTVH(TV) Syracuse, One issue that Dawson indicated has questions to be considered, he said, include N.Y., was found by the commission to have caused her problems is the proposal initiated tier placement and teletext or multichannel violated the fairness doctrine, has asked for by the Office of Management and Budget sound. reconsideration of that decision -and has that was submitted to all federal agencies Keller said that with technological made it clear that if the position is unsuc- and that is designed to raise funds for the changes providing increased channel capac- cessful, it will challenge the constitutional- treasury. The proposal envisages a charge for ity, it might be in the interest of both parties ity of the doctrine in court (BROADCASTING, the processing of applications-it would not to limit the length of the agreement. April 15). "With our vote [on the WTVH case] be a spectrum fee. Dawson, who has not yet Roper noted in response to a question that we may have given Meredith a chance ... to studied the revised schedule of fees prepared the shifting regulatory winds might carry the have the Supreme Court rule on the constitu- by the staff (see story, page 104), said she is nonduplication rules away with must-carry. tionality issue," Quello said. ambivalent about the project. "I can see the Again it was suggested the broadcasters be He noted that Representative John Dingell basis as the cost of regulation, but I am con- sympathetic and attempt to discern if the ca- (D- Mich.), chairman of the House Com- cerned about discrimination among the ser- ble operator has a justifiable reason for his merce Committee; Timothy Wirth (D- vices," she said. She said it "ignores the action: "Meeting nonduplication require- Colo.), chairman of the House Telecom- value of the product." ments would, in some cases, require them to munications Subcommittee, and Senator Completion of the notice of inquiry on the hire somebody to delete programing man- Ernest Hollings (D- S.C.), ranking minority fairness doctrine is only one of the items ually or have equipment to do it. It would member of the Senate Commerce Commit- McKinney discussed. (He gave the "late also disrupt viewing habits." tee and its Communications Subcommitee, June" estimate in answer to a reporter's The Tuesday night discussion centered al- have made it clear they want the fairness question following the session with Fritts.) most exclusively on television stations and doctrine retained. "So the best way is to go Also included was a notice of inquiry look- the cable operator, but Keller noted that local through the courts," Quello said. He blamed ing to a policy statement on how the com- radio stations are retransmitted on cable, "some arrogant commentators" -whom he mission would handle proxy fights and at- sometimes as part of an audio tier, some- did not identify -for the commission's diffi- tempted hostile takeovers of broadcast times as part of a franchise agreement, and culty in getting "anything through Con- companies that are of the kind that have been sometimes to provide background to progress." dominating the business news in recent gram schedule, weather or bulletin board For all of that, Dawson remained optimis- weeks. Criteria for use in mutually exclusive channels. D tic the commission would go far in the direc- proceedings are being developed. And tion of removing all content regulation. She McKinney said the new FM channels being noted she authored a notice of inquiry look- made available under the Docket 80 -90 pro- What's new ing to policy that would entitle a broadcaster ceeding will be available for applications in to renewal if it did no more than meet the the June -July "time frame." Channels now at the FCC requirements of the Communications Act. in the table of allocations will be available She said she thought the commission "could sooner, in late May. Fairness doctrine, deregulation and come up with" standards for "renewal ex- McKinney also said the commission may daytimers among topics discussed pectancy" that would not be based on con- consider a notice of proposed rulemaking by FCC commissioners, staff tent. that had been drafted at the urging of former As for other matters, the commissioners Commissioner Steve Sharp but that has been The panel at the NAB convention featuring supported the commission policy of moving gathering dust. It would free broadcasters two FCC commissioners and two communi- out of the regulation of broadcasters' busi- from the necessity of operating in their city cations lawyers was titled, "What's Happen- ness ethics. "There are other forums" in of license and allow them to operate in any ing at the FCC ?" But the question was ad- which illegal behavior, such as fraudulent community their signal covers. "Perhaps in dressed in far more detail at a subsequent billing, can be prosecuted, Dawson said, today's marketplace we should quit worry- session in which Mass Media Bureau Chief adding: "We shouldn't be babysitters." ing about communities and look at urban and Jim McKinney went one -on -one with NAB Quello, the former manager of WJR(AM) De- SMSA's [standard metropolitan statistical] President Eddie Fritts. The panel was useful troit, dismissed most complaints about areas," McKinney said. "We could allot a in indicating that commissioners' attitudes broadcasters' business ethics as the product station to an SMSA and let the license move remain firmly fixed in favor of deregulation. of "disgruntled employes." it." But the commissioners -James Quello And when audience member Edward However, McKinney said he does not and Mimi Dawson -also indicated that the Hayes, a former commission staffer now know how the commission would vote on commission will defer to Congress on the practicing law in Washington, asked what, the proposal, if it were presented. "I think fairness doctrine issue. McKinney would in light of deregulation, remains "special" the commission would have concern," he later say the commission is expected to act in about broadcasters, Dawson responded with said. "It's not ready to give up on the local late June on its inquiry into the possibility of a message of the marketplace philosophy community." repealing the fairness doctrine. But Dawson, that has guided the present commission. McKinney also noted he is working on a asked whether there would be a fairness doc- "Does anything special go with the license ?" proposal of his own creation. It's designed to trine in two years, said, "Yes." She noted Hayes asked. "No," said Dawson. `Broad- end what he says is the abuse of commis- that Tom Rogers, senior counsel to the casters put programing on that makes sense sion's process made possible by congres- House Telecommunications Subcommittee, to them as business persons.... What sional action easing provisions in the Com- had said at an earlier sesion that "Congress makes them unique is the tie-in with the lo- munications Act that limited payoffs in

Commission update. L -r: McKinney, NAB's Fritts and Schulte, Dawson, Quello.

Broadcasting Apr 22 1985 Best of the Morning Shows "The fascinated by the visit of NBC's 'Today' 'Today show reaffirmed itself as the Show to Rome for Holy Week." - Boston Globe editorial WHEN best of the morning shows and a great American television institution." Programming Miracle "Somebody up -Tom Shales, Washington Post there must love NBC...'Today'pulled A Capsule "It's a treat, as IN ROME, Education off something of a programming well as a capsule education, when a miracle.' -Time Magazine show like 'Today' uproots itself and travels to new places." DOM -Kay Gardella, New York Daily News Next stops for TODAY: six days of live Vietnam, Unusual Access "The interviews and broadcasts from the first the stories around them provided an in television history (April 26, April TODAY' overview of how the Vatican thinks... 29 -May 3); and a train ride through mid with broadcasts from when 'Today finished its five days of -America Houston, New Orleans, Memphis, broadcasting from Rome, it had man- Indianapolis and Cincinnati (May20-24). DID. aged to gain unusual access to an TODAY's week of live broadcasting institution historically wary of news from the Eternal City was seen in and television organizations." more homes than any TODAY week in -E.1. Dionne Jr., New York Times more than three years. And it earned Fascinated by the Visit "Many Amer- MBE NEWS comments like these: icans may have been late to work, ON THE MOVE

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RCR AMERICOM THE COMPANY THAT LAUNCHED THE SATELLITE COMMUNICATIONS INDUSTRY. mutually exclusive comparative proceedings to the out-of- pocket expenses of the retiring party. Congress lifted the lid with a view to speeding resolution of the proceedings. But McKinney said he knows of several situa- 1.1 tions where individuals have filed applications for the sole purpose of obtaining payoffs well above out -of- pocket expenses. mums_._.. McKinney said he has already discussed the -`tii`tl 1:xi':,i ,'f'. : ,. . matter with several commissioners and re- EEO update. L-r:L -r Zinser, Clark, Bompey, Berg. ceived some encouragement. Before he closed his one -on -one with federal laws," he said. "It costs a lot of mon- son, whose performance can be measured in Fritts, McKinney pulled a couple of prom- ey to defend these cases, even if you're terms of an objective record. But, he said, ises out of his bag for daytimers, who until right." He should know. His firm is repre- there is objective backup on which manage- being given extended hours of authorization senting Metromedia Inc. in the ongoing ment can rely -the station's ratings, for one, had felt themselves neglected. He noted that Christine Craft case. and the station's consultants. "The courts with the expansion of the AM band as a Still, the matter does not seem to be one of recognize that on talent, the ratings and the result of a decision of the 1979 World Ad- great concern to the nation's television consultants are the experts." If firing is the ministrative Radio Conference, 100 khz of broadcasters -not if turnout is any indica- result of "a feeling," he said, "the court will spectrum space, 1610 -1710, will become tion. The audience consisted of about 20 find discrimination." available for additional radio stations. He people. How does a station avoid a discrimination talked of waiving the duopoly rule to permit To educate those who did turn out on the suit? The panelists agreed on three steps- daytimers to operate a full -time station in EEO pitfalls easily fallen into in running a documentation contained in personnel files; their markets in the new spectrum space un- station, the panelists -L. Michael Zinser, a auditing the station's performance in terms til radio receivers capable of tuning in sta- partner in the firm of King, Ballow & Little of hiring, promoting and pay scales and the tions on the new bands had reached a speci- of Nashville; Sheila Clark, director of CBS performance's effect on groups at the station, fied penetration level. career development, and Bompey; engaged and educating employes -keeping open Then, too, he noted that the U.S. had in role playing. Bompey was the general channels of communication with the em- completed negotiations with Canada on use manager of a station -with the inappropriate ployes on those practices. of each other's clear channels and is pursu- call letters of wEEO -Tv -who fired salesper- ing negotiations on the same subject with son Clark on the recommendation of sales Mexico and the Bahamas. McKinney sug- manager Zinser. Patrick, Rivera gested that the daytimers already operating In the matter of minutes it took Bompey to on the foreign channels be permitted to oper- do the firing he managed to commit enough discuss Storer ate full -time. legal and other errors to put a heavy burden "Within the next two years," McKinney on the station's lawyers if Clark were to car- decision, land said, "we'll have done all we can for the ry out her threat to resist the firing in court. daytimers." First, although it was not legally required, mobile issues since the Clark character was not a member of a union, the general manager made á mis- Two commissioners are joined by two Panel discusses take in rejecting her request for "a third per- Washington lawyers during NAB son" to be present at the discussion. ( "It panel which also focuses on VHF -UHF EEO enforcement shows you have nothing to hide," Bompey swap proposal, transfer guidelines said later.) What's more, Bompey (as the Role- playing illustrates wrong general manager) had not done his home- A behind -the- scenes look at some of the and right ways of firing employe, work. If the general manager had reviewed FCC issues foremost on broadcasters' minds and treats possible legal consequences Clark's personnel file, he would have was presented by panelists last week at the learned that the sales manager had given her NAB convention. The panel, which includ- The Reagan administration's philosophy of a pay raise -and that in turn might have ed FCC Commissioners Dennis Patrick and getting government off the backs of busin- raised questions about the claim she was not Henry Rivera, also featured two Washington esses may be in full flower, and the Fowler performing well. "That failure to examine communications attorneys, former FCC FCC may be deregulating broadcasting to a the file," Zinser said, "was the general man- Chairman Richard Wiley, Wiley & Rein, and fare-thee -well. But broadcasters who forget ager's first mistake." John Lane, Wilkes, Artis, Hedrick & Lane. about laws and regulations designed to guard The role -playing scene suggested other The discussion focused on a number of against discrimination in employment and problems as well. One was the possiblity of current broadcasting issues, including the promotion practices do so at their own peril. a sexual harassment charge. Clark talked of commission's decision not to stand in the That was the message delivered at a tele- sales manager/Zinser "touching" her and of way of the Storer proxy fight (BROADCAST- vision management panel session at the suggesting that she accompany him to the ING, April 15). Patrick, along with FCC NAB convention in Las Vegas last week. NAB convention in Las Vegas. Sexual dis- Chairman Mark Fowler and Commissioner The FCC has not dismantled its equal em- crimination was another possible charge. Mimi Dawson, voted in favor of the FCC not ployment opportunity rules, said Michael The sales manager had complained Clark blocking the Committee for Full Value of Berg, assistant general counsel of the NAB, "was not one of the guys." Then, too, Clark, Storer Communications from pursuing its said in opening the program, and the full in reviewing the role -playing scene, said plans to take control of Storer's board of panoply of laws enforced by the Equal Em- managers concerned about an employe's directors at the company's May 7 annual ployment Opportunity Commission and the performance should discuss the matter with meeting and sell off the company's TV sta- National Labor Relations Board remain in the employe and make a note for the files. tions and cable systems. The FCC also an- force. So do the civil rights laws of the feder- Another mistake the general manager made nounced at that meeting it would launch a al government and the states. was in reacting almost violently to any refer- notice of inquiry aimed at the development Panelist Stuart H. Bompey, a member of ence to unions. Antiunion behavior could of a policy statement on transfer of control of the New York law firm of Baer, Marks & cause station trouble with the NLRB. publicly owned licensees. Upham, emphasized that broadcasters If the employe in trouble with manage- The advice came rolling in. "Go private should not feel comfortable when they read ment had been talent, a new dimension young man, go private," Wiley said. In newspaper accounts of a lack of vigor in would have been added to management's Lane's view, it's not over yet. "All we have is federal enforcement of the laws by the agen- problem. Bompey noted that in dealing with a tentative decision and that's something ev- cies involved. "Individual plantiffs are insti- talent "you're talking about something more eryone should keep in mind," he said. tuting litigation," he said. "So follow the subjective" than is the case with a sales per- Patrick discussed the motivation behind

Broadcastina Aor 22 1985 WHO'S Gt

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He and your Ampex 'The thing I'm most impressed with is but its performance can help you build Service Engineer will work you as with the Ampex software and how user - the kind of goodwill that pays off on your system is installed and checked friendly it is. " the bottom line. out. They and all the other support peo- Captive facilities find that Creative ple at Ampex will be there when you "We purchased the Ampex equipment Command Centers can be equally effec- need them, wherever you are. as a system, rather than stand -alone products, because we believed Ampex's tive for their needs, turning out a variety Obviously, there's much more that innovative power can be most effec- of software. One interesting application you need to know about an Ampex Cre- tively in the total can be found at the coin -operated games ative Command Center than we can tell demonstrated system." division of Atari, where a complete Cen- you here. Your Ampex Sales Engineer is "Interface on all equipment was a key ter has been installed to produce the just the person to give you that informa- factor in our decision to purchase a full very latest in laser video arcade games. tion. Ask him to tell you everything you ACE system. We wanted a single source." So don't be intimidated by the sophis- want to know. "In 20 working hours, we went from an tication of these systems. They're practi- empty room to an ACE system in full cal first and foremost, and designed to operation. That's due to the basic qual- make management smile, even the ity of the Ampex equipment and the use controller. of the RS-422 buss." AMPEX rl "We've gotten good support from both Ampex Corporation One of The Signal Companies Ampex sales and service. They seem to be interested in what we're doing and San Francisco 415/367 -22% Los Angeles 818/240 -5000 Atlanta 404/491 -7112 Chicago 312/ what we think." 593 -6000 Louisville, KY 502/239 -6111 Washington, D.C. 301 /530-8800 New York/New "We've been with Ampex for 11 years. Jersey 201/825 -9600, 212/947 -8633 Dayton, OH 513/254 -6101 Dallas 214/960 -1162 Salt Lake We're a small company; we need the City 801 /487 -8181 Seattle 206/575 -0156 suvvort of a laree manufacturer." its notice of injury on acquisitions and take- judgments second guessed by the FCC and ing likely used pockets of land mobile spec- over attempts. "It's the commission's de- others in Washington. I do think one of the trum and using technology to increase the sire," he explained, "to articulate some more troublesome issues for me is, in fact, communications capacity and operational guidelines by which the industry can abide. the legal questions, the Ashbacker rights of efficiency of the system." We also recognize the fact that we are deal- those who might also be disposed to com- Patrick agreed with Rivera that some tech- ing with certain novel questions. The discus- pete for those V's," Patrick stated. nical accommodations can be made. But the sion we've had already reflects the fact that The prospect of land mobile and UHF bottom line, he said, is that there probably is we're dealing with an enormously complex spectrum sharing was also discussed by the not enough spectrum to satisfy land mobile area. In general, I am hopeful it will be a group. Rivera cited a report by the FCC's demands in the next decade or so. The FCC, broad and wide -ranging inquiry into as many Office of Science and Technology in May he added, "is going to have to face that very potential circumstances as we can anticipate 1983 that concluded that options are avail- difficult question." Patrick also expressed that will allow the commission to articulate able to the commission for handling land concern that the FCC may not have the ana- some broad guidelines." mobile growth which don't require the FCC lytical tools and the data it needs to assess Rivera, who dissented to the majority's to choose between television and land mo- relative demand for allocating spectrum. ruling in the Storer case, underscored that bile services. And it wouldn't require a uni- "You're asking a five- person staff to make a there had only been a vote to instruct the form nationwide approach to land mobile determination that the allocation of X staff. The actual wording of the document services regardless of the needs of individual amount of spectrum to land mobile will fur- will also be voted on, but probably by circu- communities, Rivera said. "These options ther the public interest, further than an allo- lation, he said. But the notice of inquiry is involve looking for higher frequencies as the cation of that same spectrum to broadcast- the key, Rivera said. "We think there are a commission has done in the past, eliminat- ing. That is a metaphysical exercise. I am whole lot of smart people out there that can ing arbitrary service eligibility restrictions not sure the commission has the data to make help us formulate a way to get out of the way for access to land mobile spectrum, identify- those kinds of trade -offs," Patrick said. on these corporate takeovers and at the same time satisfy our statutory obligations," Ri- vera added. Facing off on scarcity The FCC proposal to swap noncommercial VHF stations for commercial UHF sta- Congressmen. NAB voice pros casting and cable, Abel said: DBS, LPTV, tions as a means of creating alternative and cons of deregulation, in MMDS, MDS, SMATV and backyard satel- sources of funding for public broadcasting light of new media environment lite receiving dishes. Still other technologies also was addressed. Rivera said the FCC's fit into the mix. He cited the use of VCR's, primary interest in the matter is a desire to Scarcity: Does it exist? That was the ques- FM subcarriers, teletext and home comput- "permit the creation of funds by which the tion posed to members of Congress during ers. Abel then drove home NAB's argument public broadcaster could buy more equip- an early breakfast at the NAB convention against scarcity when he discussed specific ment, more programing." The main con- last week. It was a topic that generated a local markets. Fort Wayne, Ind., he said, cern, however, is to assure that the funds are vigorous debate between those favoring de- had three television stations in 1955, only used for those types of purposes, he said, as regulation and those reluctant to liberate seven radio stations, no cable, no MDS, no opposed to building football stadiums. "I broadcasters from what they viewed as their DBS, LPTVand no VCR penetration. Today, think the commission will, if Congress per- "responsibility to serve the public interest." Fort Wayne has five TV stations and 31 radio mits it to go forward, try and circumscribe The session opened with a presentation on stations. Cable penetration is 41%, and there the permissible uses for these funds." There the proliferation of the new technologies, by is an LPTV station. There are about 43,000 is also the question, he said, of whether the John Abel, NAB senior vice president, re- VCR's and 33,000 home computers, Abel commission has the legal authority to ex- search and planning. NAB's aim was to dis- said. clude third parties from filing competing approve the notion that scarcity in the broad- Senator Larry Pressler (R -S.D.) ex- plications in such transfer procedures. cast medium still exists. Scarcity is the pressed a concern about the lack of diversity Lane believes the swap proposal involves argument that serves as the underpinning of in the origination of news on the local level. some very long- standing and important most broadcast regulations. Later, Dr. Craig "It's true we get CNN for all the national commission policies. "This is a very impor- Smith, president of the Freedom of Expres- news, but we also want something on local tant proceeding from the standpoint of the sion Foundation, opened discussion. FEF is issues," Pressler said. Smith noted that if the commerical broadcaster as well as to the oth- a nonprofit organization created by Senator marketplace doesn't want that news, that's a er broadcast system. It's obvious that the V's Bob Packwood (R -Ore.) to work for repeal problem. "The marketplace doesn't deter- are more valuable; otherwise they wouldn't of the fairness doctrine and equal -time rules. mine everything needed by the public," be paying a bonus for them and it's question Abel began by comparing the broadcast Pressler responded. of whether public stations should be permit- marketplace of 1955 to 1985. In 1955, he Representative Thomas Luken (D -Ohio) ted to sell that bonus. Once they do, they noted, there were 411 TV stations on the air. stated his support for reducing "ridiculous shrink their audience," Lane warned. "Today, there are nearly 1,200 full -power and cumbersome regulation," but he also Wiley noted that he has occasionally re- television stations on the air and an addition- voiced concern about lifting all content regu- presented the National Association of Public al 320 low -power TV stations operating in lations. "It seems to me if you get rid of it Television Stations in this area. He said they the U.S. -or nearly a 300% increase in the all, the licensees have no standards," Luken were concerned that they might end up with number of TV stations in the U.S. since said. Luken maintained that most members a poorer facility and it might also lead to a 1955." There were 674 FM radio stations of Congress feel there would be problems if reduction in federal funding. "Congress and about 2,700 AM radio stations on the air the fairness doctrine is eliminated. might think they've got all the money they in 1955, said Abel. Today, there are nearly Further support for deregulation was un- need now; they don't need continued sup- 5,000 FM radio stations and 4,800 AM radio derscored by Representative Tom Tauke (R- port. And finally, I think there's a concept stations broadcasting. Iowa). "We don't have a monopoly any here that can best be expressed by using the He also presented statistics illustrating the more. We need to question the reasonable- phrase, 'eating the seed corn.' Basically, if expansion of cable, which is adding more ness of the regulation of this free flow of you sell your birthright in your early years to than 200,000 new subscribers every month. information in the broadcast arena," he said. get the money, you won't have it there later. "Over three -fourths of today's cable sub- Tauke and Representative Billy Tauzin (D- On the other hand, I think Chairman Fowler scribers can receive at least 20 channels. La.) reintroduced a broadcasting deregula- would respond, my guess is, that look, if we About 60% can receive 30 channels or tion measure (H.R. 1917) in the new session make this option available, if public broad- more." There are more than 40 video proof Congress. casting doesn't want to take advantage of it graming services available to cable systems Tauke noted that the bill doesn't deal with they don't have to," Wiley said. over and above the carriage of local and dis- fairness or equal time because "we believe Patrick advocated letting the boards of the tant broadcast signals, Abel added. there is some necessity, too, for some stan- directors of public broadcasting facilities The new media environment consists of dard." make the trade -offs, "and not have these many more information outlets than broad- Representative Hal Rogers (R -Ky.) thinks

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"To some extent, I feel like the grand dragon come in for a meeting with the NAACP (Na- tional Association for the Advancement of Colored People)," Leland told the broadcast- Public broadcasting prognosticators. L -r: Bolger. Fannon, Landau. Oxley Quello and moderator ing group. He wants to see the media do Don West, BROADCASTING magazine. more in minority programing. The networks, he said, have been the least respon- upward trend will continue. Oxley has been of the experiment carried out several years sive to creating programing with positive working with other House and Senate Re- ago under the auspices of the Temporary minority roles. The most predominant black publicans, chiefly Senator Barry Goldwater Commission on Alternative Financing for role model, Leland added, is Mr. T. "Frank- (R- Ariz.), to work out a compromise on Public Telecommunications. "Only stations ly," he said, "he's a buffoon." He warned he CPB authorization levels. President Reagan who volunteer to sell ads would do so. No would be relentless in seeking a programing twice vetoed CPB legislation in the last Con- station would be forced to accept ads," he commitment, but he added: "I think we can gress for its "excessive" funding levels. This said. About 30 radio and TV stations would compromise and work out those differ- bill had not been discussed with Goldwater. be selected to participate in the experiment, ences." Oxley's legislation would address three which Oxley expected would last three Also attending the session were Represen- basic areas. It would include a policy state- years. The ads would not interrupt program- tatives Jim Bates (D- Calif. ), Dan Coates (R- ment saying that "substantial federal support ing and no more than two minutes of ads Ind.), Cardiss Collins (D- Ill.), Michael is essential in the foreseeable future to pre- could be broadcast at any time. Indeed, Ox- DeWine (R- Ohio), Wayne Dowdy (D- serve the integrity of the public broadcasting ley explained the days of substantial in- Miss.), Michael Billirakie (R -Fla.) and Don industry. The principal purpose of the bill is creases for public broadcasting in the federal Ritter (R -Pa.). to insure adequate long -term federal support realm are over. "And as a result, it's impor- at higher levels than ever before to help pro- tant for us to provide the opportunity for tect this valuable industry." He said that in those public broadcasting stations to look for Oxley announces light of the policy statement, public broad- other sources of funding and still maintain casting would have an obligation to search the integrity and quality for which they have bill to cap for supplemental sources of revenue. become well known." Oxley felt certain the Congress would If Oxley's funding plans surprised Lan- CPB funding eventually adopt a funding level no higher dau, the prospects for raising alternative than $943 million. "How that is divvied up I funding sources by swapping VHF public Congressman chooses NAB session on think is another operation. One of the things stations for commercial UHF seemed to hold funding for public broadcasting to we'll want to discuss in the legislation is that little promise. FCC Commissioner James unveil his plans to introduce measure I am willing to redistribute the President's Quello, author of the VHF -UHF swap pro- that would oblige public broadcasters proposed $943 million. I am willing to redis- posal, seemed to feel the prospects for suc- to seek supplemental financing tribute that money between CPB and the fa- cess of the plan had diminished. "I am afraid cilities program [National Telecommunica- that maybe this proposal of mine is getting Public broadcasting: Is it in the midst of a tions and Information Administration's more negative as we go along. And although funding crisis? NAB panelists grappled with public telecommunications facilities pro- it has captured the imagination of a lot of that question last week with mixed answers. gram] so that both programs receive substan- people, both in public broadcasting and Representative Michael Oxley (R- Ohio), tial increases in federal support for each of commercial broadcasting, it doesn't seem to who has been leading the administration's the years covered by the bill." The White have captured very many hearts," Quello fight to reduce funding levels for the Corpo- House, he noted, is opposed to any contin- said. "I don't have any solutions ....I am ration for Public Broadcasting, announced ued money for the facilities program. How- still asking the questions. I don't have any he would shortly introduce a bill to authorize ever, in Congress, Oxley said, the facilities answers, but out there right now I just sense a total of $943 million for CPB for fiscal program is important enough to be funded. more negative than positive." 1986, '87 and '88. Oxley underscored that he is willing to corn- On the subject of swaps, Peter Fannon, Oxley's figures came as a surprise to CPB promise on the numbers and also willing to president of the National Association of Chairman Sonia Landau. "If I followed your go to the administration "if we can agree to Public Television Stations, said: "I think it's remarks carefully enough and I am afraid the $943 million and fight for the money for fair to say that public television stations as a that I did, I think CPB lost some money. I the facilities program. Under his bill, the group of V's and U's are very fearful about intended to say that I didn't think we are congressman said, in FY '86, CPB would losing the V's that support the system. Thir- really in a crisis situation in public broad- receive $159.5 million, and the facilities ty- nine percent of our stations are VHF out- casting, at least in terms of the federal fund- program would receive $18 million; in FY lets, 35 of them in the top 50 markets. Clear- ing we want. I hope that indeed will stay '87, CPB would receive $200 million with ly those stations provide us with a very true." She noted that the administration's $20 million for the facilities program, and in strong underpinning of audience reach." figures looked pretty good to CPB, "until FY '88, CPB would receive $220 million. A Oxley also expressed doubts about the today," she added. [The Reagan administra- facilities figure for 1988 had not been VHF -UHF swap proposal. "We don't see tion has proposed $159.5 million for FY worked into the formula. And the $943 -mil- this as some bolt out of the blue that would 1986, $186 million for FY 1987, $214 million figure would also incorporate authoriza- somehow rescue public broadcasting and lion for FY 1988, $246 million for FY 1989 tion funding levels for FY 1989 and 1990, at would somehow obviate the need for contin- and $283 million for FY 1990.] $230 million and $240 million, respectively. ued support at the federal level. That's just Oxley argued there are strong indications Oxley's bill would also call for a three - not going to happen," Oxley said. that all sources of funding for public broad- year limited advertising experiment on a test The idea of swapping facilities appealed casting have indeed increased and that the basis. It would be somewhat along the lines to Thomas Bolger, Forward Comunica-

Broadcasting Apr 22 1985 Can the Panasonic AK-30 stand head to head with the bestselling broadcast camera in the world?

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ANOTHER BROADCAST INNOVATION FROM MATSUSHITA ELECTRIC

tions Corp., Madison, Wis. "I think that close to parity can be achieved by switching from a V to a U because of cable penetration of 60%, 70% and 80%, in some markets. You've got greater efficiency now in running UHF transmitters so your operating costs aren't as high. So I think that each individual's local unit is going to have to evaluate it. I agree it's going to take a long time before that first one is done. It may not be worth the =,r., tt,S,,,,x pain and suffering for somebody who will be r rllan.arAn4tPtllltA1`iiSniPi:Á ffilW 4," the first one to do it. But he did think it was Music to their ears. L -r: Steinthal, Zwaska, Rich, Arries, Bostick. worthy of consideration. something ney for wAGA-TvAtlanta, who said the Storer MCA starts out with an understanding that Bolger, who chaired the National Associ- broadcasting CBS affiliate has been able to they will collect $4 million or so from the ation of Broadcasters' blue -ribbon task force use five suppliers for local programing (at a music license organizations. Some of the on public television in 1981, said NAB is cost of $8,800 per year) "virtually to the smaller syndication companies, such as Me- prepared to reconstitute that committee. He exclusion" of ASCAP and BMI. tromedia, with Small Wonder, have given us also assured the public broadcasters that On syndicated programing the station music clearances." Bostick said that 65% of NAB will do everything it can to help public buys, it still pays music licensing fees the money collected by ASCAP and BMI in its search for alternative fund- television ($312,000 under 1980 rates, $684,000 per goes to eight syndicators: "Hanna Barbera ing sources. year under 1985 rates). Comparable figures gets the most, mostly for theme music, from Bostick showed purchased product which means that we are paying $100 mil- costing $3,000 per year, compared to the lion for that which you can buy." Bucking the music $53,000 charged by ASCAP and BMI under Rich briefed the audience on the current 1980 rates and $94,800 at 1985 rates. legal status of music licensing and said that licensing societies Steinthal noted that the $8,800 covered much of the current negotiations concern programing rights, production costs and all whether BMI and ASCAP can retroactively Some on NAB panel urge stations other expenses whereas money paid to AS- apply the rate structure which had been es- to bypass ASCAP, BMI and SESAC CAP and BMI was only for programing tablished before the committee unsuccess- rights: "The use of alternatives makes clear fully brought its court action. BMI is trying Advice on how to lower the cost of music how excessive the costs we bear really are." to obtain retroactive payments and has also license fees was music to the ears of the over Finding music suppliers is not a problem, claimed additional money which it said will 200 people who attended a Monday morning according to the speakers, who produced a create parity with ASCAP. BMI has the op- (April 15) NAB panel session, "Music Li- list of 23 companies that provide product for tion of withholding its product from broad- censing on TV -What the World Looks Like which performing rights, as well as synchro- casters as a bargaining tool and the commit- in 1985." The All- Industry Television Sta- nization rights, have already been cleared. tee is currently trying to get the dispute with tion Music License Committee headed a There could be an additional payoff to sta- BMI heard before the same magistrate pre- panel on which some speakers urged the au- tion owners if they were given a credit by the siding over the ASCAP rate dispute. The dience to bypass ASCAP, BMI and SESAC music licensing organizations for the money third music licensing organization, SESAC, music. they spent buying music but that is not yet has requested increases from broadcasters, "Buy the music ...Buy it just like you the case. R. Bruce Rich, an attorney with Rich said, sometimes amounting to 150%. buy your cameras and like you buy your Weil, Gotshal & Manges, the committee's Although SESAC previously had not transmitters. When you buy it, you own it counsel, said: "We have written to ASCAP talked with the committee, it had agreed to and you use it until it is no good and you can requesting license fee quotations, for two sit down next week for discussions: "SESAC throw it away," said Buddy Bostick, presi- types of licenses, blanket licenses and per- collects zero dollars from the television net- dent and owner of KwTx -TV Waco, Tex. program license. ASCAP has 60 days to re- works. That strikes us as truly aberrational, He provided statistics showing how he has spond to this request, and they have not yet incorrect and we intend to address that." El ended his dependence on music licensing done so." But he said the societies have so organizations at his CBS affiliate. "Out of far resisted the idea and, as a result, there are 272 total hours, 183 hours are from CBS, 55 currently no stations with per- program hours are syndicated and 34 hours are locally agreements with ASCAP and only two with People meters produced. In the 34 hours of local program- BMI. ing, there were five hours and 24 minutes of "The respective government decrees re- making inroads music used. Two hours and 45 minutes came quired them to offer you per- program li- from Toby Arnold, one hour and 29 minutes censes that are meaningful alternatives to the AGB, Arbitron and Nielsen from Producers Networks, one hour and 27 blanket license. We intend to make them ad- outline their systems minutes from Tuesday Productions, nine here to that," said Rich. minutes from CBS, one from the public do- Jack Zwaska, executive director of the The future of television ratings was ex- main, one from ASCAP (in a public service committee, said that wAGA -TV and wTVx -Tv plained at a Thesday afternoon session called announcement) and none from BMI." He were not alone in setting examples for the "The People Meter Experiments." added that music used in commercials posed industry: "Both of these stations are number The three companies involved in people little problem as advertising agencies were one in their market. I could name you four or meter technology-AGB Television Re- willing to sign permissions for jingles and five groups of stations going in the direction search, Arbitron and Nielsen- described other music which they created. of Storer and I could also name you 20 indi- their respective systems. Bostick suggested that the lower the per- vidual stations." Among the group owners it Basically, a people meter is an audience centage of their music coming from BMI was said who were purchasing music were measuring device that attaches to a televi- and ASCAP, the easier it would be for sta- Cox Broadcasting and King Broadcasting. sion set like the meters currently used by the tions to complain about the licensing fees to Per -program arrangements with syndicators ratings services. But while the old "boxes" the rate tribunal: "Our industry operates by also pose a problem for station operators, just record whether the set is on and which habit. We are doing things today that we according to those speaking. One explana- channel is being viewed, the new system were doing in 1954. This has to be a new tion for that state of affairs came from mod- will record which member or members of step." erator Leslie G. Arries Jr., president of the household are watching, and much Going to custom -made music is signifi- WIVB -TV Buffalo, N.Y., and chairman of the more. cantly less expensive than using licensed committee: "You have to understand that the The AGB system was outlined by the music, according to Ken Steinthal, an attor- big syndicators are also music publishers. firm's president, Norm Hecht. AGB is using

Broadcasting Apr 22 1985 +n Ron Nessen thinks the best waytoget affiliates is to offer aggressive reporttng, flexible schedules, targeted news products and a sa ection.

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OR FLEXIBILITY. regularly scheduled programming and, THERESNO SUBSTITUTE FOR SOLID REPORTING. Your station can have our news any way simultaneously, continuous live coverage of News is news, you say? Ask your listeners. your listeners want it: up to five minutes on fast -breaking news events and special Ask them where they tuned to hear reports the hour or up to five minutes on the half short-form updates. from thehnt radio correspondent to reach hour. And, unlike the TV networks, it's not Nobody else offers anything else like it. Grenada after the U.S. invasion. all wrapped in a rigid package that allows When you want radio news, come to the Mutual. you no scheduling options. radio network. To learn more call Mutual Or where they heard reports on the We also offer "Lifestyle" news and Station Relations at (703) 685 -2050. condition of President Reagan from the only features - targeted to younger reporter at the operating room after the listeners -for up to assassination attempt. 31/2 minutes at the :55 Mutual. mark, plus the news The Mutual Radio Network regularly magazine "America lEt u on a Ro mar's prime time serial, Berrengers, as an example of a recent show "that the audience didn't like or want." Rich's words were in marked contrast to the frequently heard complaint among production company executives that networks cancel many new programs before they have a chance to prove themselves. He noted that The Cosby Show succeeded last fall despite its placement opposite the popular action-adventure series, The People Meter Experiment. L -r: Traylor, Hecht, Abel, Megroz. Magnum, P.I. Another panelist, Paramount Television Boston as its test market. It is up and running more effort than just pushing buttons or fill- Group President Mel Harris, contended that there with 35 subscribing clients, according ing in a diary, Arbitron is paying each house- increased competition and sophistication to Hecht. The sample used is 440 household between $385 and $400 per year as an have led to the demise of the so-called holds or 1,200 people. AGB has been pro- incentive. "least- objectionable programing" theory of viding daily overnight household/people rat- The Denver test has 200 meters. Arbitron television scheduling. "What we have in- ings since Feb. 4. "We are concerned over will study the results and test their accuracy stead," said Harris, "is a most -appreciated the quality of diary keeping. We wanted by comparing them to the diary numbers and programing situation. If you are slightly be- something more precise," Hecht said. The the regular meter results, and will conduct hind [in providing the programs audiences AGB system uses an audience monitor that telephone coincidentals with unmetered most want to see], you will soon be way sits on top of the set and a remote keyboard. households and, unbeknownst to them, behind." Each household member has his own button some of the people meter homes. On the positive side, Harris observed that which he pushes when he begins watching David Traylor told of Nielsen's A -C Peo- the public appetite for video programing "is and again when he stops or leaves the room. ple Meter. This system uses a remote keypad almost insatiable," amounting to an average The information is sent by phone line to the only if the home already has a remote con- of six to eight hours a day in most countries company's computers. trolled television set; otherwise the viewer where such material is easily accessible. "I AGB is a subsidiary of a London -based information is entered through buttons on think this is the most exciting time in the company of the same name. It does audience the box when the set is turned on. The Niel- history of the networks," Harris added. measurement in 12 countries. The people sen box reports viewing data back to the "They're going to enjoy their best times ever meter is valuable, said Hecht, "due to the main computers every 60 seconds. creatively [in years to come]." declining ability of the diary [method] to Traylor also spoke of another new Nielsen Harris was also optimistic about the im- cope with the multichannel environment. project -ERIM, Electronic Research In- pact of industry mergers on programing, pre- Fifty -eight percent of all cable households sights into Marketing. "It's a mini -market dicting that a larger revenue base "will allow have access to more than 30 channels. That study in a controlled environment," Traylor creativity to blossom and will make any makes diary keeping almost impossible," said. The two markets used, Sioux Falls, 'golden age' of the past seem almost archa- Hecht said. S.D., and Springfield, Mo., test commer- ic." He estimated that by the mid -90's there Three questions AGB hopes to answer cials in 2,500 metered homes. D may be six or seven broadcast groups capa- from its Boston study are: (1) How much ble of reaching 25% or more of the U.S. more accurate or precise is the people meter viewers with their owned stations, and a than diaries? (2) Will the button -pushing af- similar number of cable program services. fect audience viewing habits? (3) What kind Harris speculated that the rapidly increas- of attrition rate will there be with the new Hollywood creators ing use of home video recording equipment system? Will people get tired of participating assess state by young people may eventually result in an and drop out faster than with diaries? unprecedented enlargement of the produc- Studies show that so far, "push -button ac- of programing tion talent pool. "When I was a kid, we curacy" is 91%, according to Hecht. And the could only make movies with clumsy Super- bottom line, said Hecht, is that his company Lorimar's Rich says there is no 8 film equipment," he recalled: "Today kids believes people meters can provide better such thing as "bad time periods," all over the country are playing around with data, and more of it, for about the same cost only "bad programing "; others Betacams." as diary service. say golden age of TV is ahead CBS Entertainment vice president for Denver is the city Arbitron is using to test comedy development, Michael Ogiens, said its people meter service, dubbed Scan Amer- "The television viewer of today is the most his network is investing heavily in new tal- ica by the company (it's a joint effort with sophisticated human being on earth," de- ent, particularly writers, to remain competi- Burke Marketing). Arbitron's Pierre Megroz clared Lorimar President Lee Rich during tive in the future. agreed that "cable growth is putting a strain the NAB convention's Tuesday morning "The bottom bottom line of this business on the diary." And in addition to problems "Programing in the 90's" roundtable session. is software," he insisted. "I don't think that's from cable viewing options, Megroz added "He or she is not going to spend even five going to change in the next 10 years." Al- that "VCR's are changing the pattern of TV minutes watching something that isn't though the television distribution system viewing. They make it difficult to keep dia- good." will expand during the coming decade, ries." Conceding that his is a minority viewpoint Ogiens said that "the networks will still In addition to keeping track of who's in Hollywood's creative community, Rich dominate as the primary delivery service watching what (Scan America also uses a re- drew enthusiastic applause from assembled with the largest audience and largest circula- mote keypad with individual ID numbers for broadcasters when he admitted that if a new tion." each person), the Arbitron system is de- television series is unable to find an audi- Michael Garin, president and chief oper- signed to provide advertisers with product ence within its first four weeks on the air, "it ating officer of Telepictures Inc., cautioned purchase information from the individual probably will do just as badly after 13 that, although the size of the television audi- households. Part of the ScanAmerica box is weeks." After some 40 years of experience ence is growing, the largest growth in media a removable scanning wand a little bigger in watching television, the American viewer forms has been in nonadvertiser- supported than a Magic Marker. Someone in the house- is "smart enough to know what's worth vehicles, such as videocassettes and pay ca- hold takes the wand out after shopping and watching within a very short period of ble. "As [broadcast] efficiencies go down, "reads" the universal pricing codes on the time." you will pay more to reach fewer people," he products purchased. When the wand is rein- I'm not kidding myself," Rich contin- predicted. In some cases, Garin believes, the serted into the box, the data is automatically ued. "There's no such thing as bad time per- growth of cable may actually help local dumped into the people meter and fed to iods; there are only bad programs." He cited commercial stations by discouraging sign - Arbitron's computers. Since this requires the audience's lukewarm response to Lori- on of new independents and thereby keeping

Broadcasting Apr 22 1985 SOAP "GO FIGURE!" MINI SERIES "TALK IS CHEAP"

COPS N' ROBBERS DOLS N' NURSES "I LOVE MY HORSE" FOOTBALL: MICHIGAN VS VASSAR

EARLY NEWS LATE NEWS LATE NIGHT EARLY MORNING COMEDY COMEDY

"FURNITURE "BATTLE OF THE "WEATHER "SCIENCE IS GOOD OF THE STARS" NETWORK ANCHORS" OF THE WORLD" FOR YOU"

You'd be amazed at how much music is used by the average television station. Hundreds of times every broadcast day, KID VID in every conceivable kind of program, music TV MOVIE communicates emotion, excitement, suspense and humor. Pictures and words simply can't do the whole job alone. BMI is the world's largest music licensing organization. We make it easy for every television to harness the pulling power of music. Not just on programs that feature music. But on every program that uses music. And that's every program on your GROUNDHOG DAY schedule, from sign -on to sign -off. FOREIGN FILM PARADE Wherever there's music, there's BMI. most of the local advertising pool among a open to considering such programing, cater. "Television is still a homogenizing relatively small number of television sta- Ogiens said CBS is not yet ready to place a force. Don't look for us to change too rapid- tions. He said a Telepictures -owned station series like Brothers, with its overtly homo- ly.") in Midland, Tex., exists in a market free of sexual main character, in prime time. "[But] David Poltrack, of CBS, said that because independents partly because it is one of the I think it's good that the cable group is cap- of advances in health care, people "are liv- most heavily cabled in the U.S. italizing on forms that the audience is re- ing longer." He and John Abel of the NAB Responding to a question from moderator sponding to." also forecast a growing gap in American so- Joel Chaseman, president of Post -News- Lorimar's Rich agreed that cable will re- ciety, with an increasing percentage of the week stations, Garin agreed that producers main a ground- breaker for television pro- population becoming "affluent" while the should work harder to provide quality programing. "The audience will only accept so "disadvantaged" segment of society re- graming for children, but charged unnamed much [on broadcast stations]," he said. "Be- mains. Broadcasters, as Abel sees it, "will children's television advocates with being yond the network's own censors, we've cen- have to appeal to the affluent" and to their "unbelievably hypocritical" in criticizing Te- sored ourselves as viewers somewhat over interest in "quality products" while continu- lepictures and other producers for syndicat- the last 40 years." D ing to serve "the less affluent- they're still ing children's series with heavy merchandis- growing." ing tie -ins with toy companies. There was Whatever the makeup of the audience, the scattered applause when Garin claimed pro- Predicting future of researchers appeared to feel television ducts capitalizing on Sesame Street charac- broadcasting will continue to dominate. Wil- ters were sold in stores alongside those from audience measurement liam Rubens, of NBC, said cable television the Thundercats and He -Man commercial networks are not competitive with the broad- programs. Network executives see cast networks -their viewership in some Paramount's Harris suggested that broad- broadcast television holding cases is so small "it is more expensive to casters and producers realize that pro -social its share, with cable no serious measure than to program." Abel said cable is messages can be incorporated in programs threat, but audience is changing at a disadvantage against broadcasting in that are watched by children but not specifi- that it cannot add viewers without incurring cally directed toward them, such as early Four specialists in the art (if not the science) costs. "Cable is going to have to raise prices prime time situation comedies. Observed of measuring television audiences last week in order to survive -and a lot [of systems] Chaseman: "Kids are a very tough audience attempted to peer into the future and tell an will fail, to the benefit of the broadcaster." to please." audience at the National Association of Even the VCR craze -which has become The Post- Newsweek executive also urged Broadcasters convention what these viewers a major factor in the viewing equation - his colleagues to think seriously about the will be like, and how they will be measured does not appear to trouble the research ex- advent of high -definition television systems, in 1995. perts employed in broadcasting. "We see it which Chaseman believes "are going to be a For the most part, the specialists were up- as an adjunct to television," Rubens said. major issue in the 1990's." beat as to how television will fare. Cable Women will use a VCR to record the soaps "High definition will be an important part television does not appear to be a threat, and when they are out of the house, and viewers of our lives," he predicted, "because it will videocassettes will serve more as an auxil- will not have to choose between Knots Land- become even more important that we look as iary than a threat to television. Measurement ing and Hill Street Blues -they will watch good as we can on big screens, and in com- techniques will be truly 21st century in de- one and tape the other for later viewing. He parison with cable and home video." sign, but along with their benefits they will also saw tapes of programs passed on from Chaseman also feels broadcasters will be- bring their own 21st century-type problems one person to another as books are. Nor was come more adventurous in their programing for broadcasters. he concerned about viewers "zapping" com- concepts, in part as a response to cable's As for the demographics, ABC's Marvin mercials in the taped programs: "The cre- experimentation with the content of existing Mord said the "baby boomers" born between ative community will make them so interest- forms. He disclosed that Post- Newsweek the mid- 1940's and mid- 1960's will not being you won't want to zap them." has already had "some discussions" with the come the major element in the American Abel foresaw an increase in local pro- producers of Showtime's Brothers about ac- population in the years ahead- senior citi- graming -and not only in news. He forecast quisition of the controversial series for late - zens and children will predominate -but the broadcast of news/entertainment /infor- night scheduling on the group's stations. they will cause changes in American society mation programs, which he described as a Although his network and others are more (to which he does not expect television to mixture of soft and hard news. And he saw sports interests turning to broadcasters in the wake of failures of sports cable networks. Slow 7laffic. The NAB Minority Programing Exhibition at its annual convention last week He saw most stations broadcasting in stereo failed to attract much attention this year and that may discourage possible future participa- by 1995 and using a separate audio channel tion in the exhibit. NAB sponsored the exhibit for the first time last year to stimulate interest in to respond to demands for broadcasting in a minority programing. It provided free space to more than 20 exhibitors. Traffic at last year's foreign language ( "probably Spanish "). He event was characterized as moderate. This year traffic was lighter. Fewer than 100 conven- also saw television overcoming newspapers tioneers were reported to have visited the exhibition on its opening day. Moreover, as Gene as the major local advertising medium. Tele- Davis, of Essence, noted, there were fewer programers and less new product on the floor this vision now accounts for 22% of all advertis- year. ing dollars. But he said newspapers, which Davis pointed out that while minority programers didn't expect as much traffic at the NAB account for "the lion's share" of those dol- as they get at NATPE, the expense of showing at the NAB cannot be justified unless the lars, "are in trouble." Rubens, however, ad- business outlook brightens. Davis, who shared his views with NAB President Eddie Fritts, felt vised his listeners not to count on the demise that part of the problem was the location of the exhibit. He recommended that NAB place it of newspapers: They "won't disappear." closer to the major exhibit floor. "That way people know we exist," Davis said. Davis also felt Poltrack, who focused on audience mea- the program should be given more prominence on the NAB agenda with perhaps a breakfast surement in 1995, said the existing diary and or some other major event to attract interest. metered systems have a number of short- There were some kudos for the exhibit. Representative Mickey Leland (D -Tex.) praised comings -they fail to record accurately NAB for its sponsorship of the program. "I thank NAB for helping in this kind of effort. Its what is being watched and by whom -that fantastic and invaluable," Leland said. Leland also encouraged minority programers and the new "people meters" would overcome, broadcasters to try to acquire some of the properties spun off because of the Capital Cities/ at least in part. He said answers to the ques- ABC merger. tion of how effectively the electronic mea- Among the producers present were North 7th Productions, Black Stage Productions, El suring devices would do the job may be pro- Grito Enterprises, Tribune Central City Productions, America's Black Forum, RFO Produc- vided by tests being conducted by AGB tions, Howard & Hamilton, Nashville Gospel Productions, Alile Productions, Quest Video/Film Television Research, A.C. Nielsen Co. and Productions and Compass Communications Group. Arbitron Television. But he said that whatever the results of the

Broadcasting Apr 22 1985 The World's L Tallest Crane

Kline Iron & Steel Co., Inc. congratulates KPRC -TV and KHTV, Houston, on reaching new heights in broadcasting.

Taking it from the top, there is not a taller tower in the country today and it is the heaviest ever constructed.

The state of the art antennas will deliver Houston viewers a sharper picture, better color and clearer audio.

And that's the bottom line.

- :51'. (Find the little man!)

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KLINE IRON & STEEL CO. and chief operating officer, Outlet Commu- nications. Henderson also foresees a few changes for the industry: "It will not be so much in what we view but in the way we receive it." He said distribution of programing by Ku- and C -band satellites will have a very "severe consequence" on the industry, enabling programing sources to bypass the networks. Increased programing outlets will be matched by a continuing increase in the Measurement mavens. L -r: Rubens, Po ltrack, Mord, Abel. number of stations, particularly as equip- tests, the complete solution will probably lie lack of training, he said. Beveridge also ad- ment costs are "broken down," Henderson in a "passive people meter," a single -source vised attendees to develop a market identity projected. "Then there will be more stations measurement service that reports television for their station which extends beyond radio per market in just about every market, which viewing in terms of advertiser -specific pros- and broadcasting. This he coined as "value - brings in a historical analogy to radio. Our pects, such as new car buyers. The Brave added marketing." main game will have to be contemporary, to New World device he foresees being em- Beveridge was introduced by Bill Stake - provide the main events. The way we pro- ployed is a voice- recognition system activat- lin, Radio Advertising Bureau president and vide news will be different and I think station ed when a television set is turned on. "The chief executive officer, who announced that production will increase. The one thing I am computer unit would simply ask who is in the association is about to launch a new mar- sure of will be the show will be the thing," the room, and would be able to identify the keting initiative on the effectiveness of ra- Henderson concluded. responses, either through voice or sound rec- dio, which will be directed at creative people "We have adapted before and we will ognition. The technology," Poltrack added, in the advertising industry. again," said Neil Derrough, president of "exists." CBS Television Stations. In a speech, which Poltrack believes that TV measurement indicated the panel went beyond the subject services by 1995 will be people- based, with Media evolution to of advertising, Derrough reviewed past and samples as large as 10,000, "and may not future changes in technology. Those changes cost more in real terms than today's inferior the year 2000 have a dual benefit, he suggested: "We are services." But that's the good news. There is better serving the viewer, and making a lot of also some bad news. Panel discussion goes beyond money on it." Poltrack said that television audience advertising in future; teletext, Derrough gave the audience some "nomi- evaluation will shift from its "narrow -based videotext, stereo, HDTV expected nations as to what will enhance the appeal of and demographic approach" to an "adver- to enhance appeal of TV television in the future." The five candidates tiser- specific base." Advertisers will analyze were teletext, videotext, stereo television, broadcasters' service in terms of "specific One of the most surprising things about high -definition television and projection product -user profiles." As a result, he said, imagining broadcasting in the year 2000 is television. Regarding stereo TV, Derrough broadcasters will be faced with the task of that the date is no more distant than 1970 said, "My bet is that if we walk the floor of "marketing their product in a manner that was from today. That observation was made NATPE next year, the producers will be optimizes its value vis -a -vis hundreds of by Harte -Hanks Broadcasting President Wil- ready. Advertisers will not drive stereo be- unique customers. That will require a level liam Moll, who moderated a Monday (April cause it is more expensive. But it doesn't of analytical and marketing sophistication 15) NAB panel, "Advertising on Television take much memory to review what happened far higher than is required today." in the Year 2000." when FM went stereo. Also with music vid- None of the authorities gave any guaran- "At that time, Agnew was blasting the eos it's clear the music hasn't been exploited tees with their forecasts. Ruben, in fact, media; we were selling cigarette commer- to the degree that it could." quoted what he said was "an old Chinese cials and lots of 60- second spots," said Speaking of HDTV, Derrough said, proverb: 'Prediction is very difficult, par- Moll. "The mini-cam was just about to "There is nothing that I can see about HDTV ticularly as regards the future.' " emerge. In 1970, TV was the best advertis- before 1990 but you can't have as an attrac- ing value and underpriced. Today, it is also five picture as there is on the convention underpriced and will be so in 2000," he con- floor without people thinking about it." cluded. With regard to teletext and videotext, Der- Moll's opening remarks showed that the rough said the main problem at present has Beveridge stresses industry "changes by evolution and not revo- been in manufacturing. customer service, lution," said David Henderson, president Avery- Knodel President Robert Kizer said sales training

"You are in the battle of your lives and you don't know it," said Don Beveridge, a Bar- rington, I11. -based management sales consultant, in addressing radio executives during a "state of the art" sales session last Thesday morning. Beveridge said the radio industry needs "customer focus" and not "product focus." The best brochure for a station shouldn't position the product. It should position the sales staff as "problem solvers," he said. "You must identify and satisfy customer needs from the customer's point of view ...Until you do that, you are nowhere near state -of-the -art selling skills," Bever- idge told the audience. The key to success, according to Bever- idge: "train the subordinates." Stations are losing 90% of the people hired because of a Advertising preview. L -r: Kizer, Rosen, Henderson, Neil, Moll.

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leet National Bank THE BUSINESS RESOURCE'" by the year 2000, the U.S. population will be larger, older and richer. "The baby-boom population will still be important and will be in their peak earning years. Of the 35 -54 demographic, more will be college educated and nearly all will be high school graduates." Kizer projected a U.S. population of 268 million. The 35 -54 demographic will also show characteristics usually associated with the upper middle class, such as being more disposed to purchase luxury items and also being more likely to "turn to others for information," he said. "They will be able to watch what appeals to them and there will ;I/44 r'Jf likely be an increase in narrowcasting," Real sports. L -r: Pilson, Hochberg, Corrigan, Botwinik, Babb and moderator Rex Lardner, Turner Kizer said. Broadcasting. "I wonder if we will really have narrow- predicting that all three networks will reduce said Botwinik, "it is still possible to get high casting," said Marcella Rosen, senior vice the total number of hours devoted to sports ratings and make money if events are ac- president, N W Ayer. "If you look at cable, it during the coming year. Pilson said that al- quired and promoted correctly." is more of the same." But most of Rosen's though audience interest has grown, there As for national legislation that might re- comments were about heading off a new de- are too many competing events televised to strict the availability of some major sports velopment- split-30's -from becoming the justify continued expansion. events to free, over-the -air television, "it's a industry standard in the year 2000. As a result, he continued, "there will be a nonissue," Hochberg stated. "There's been "The primary reason that split-30's have very significant reduction in the rate of esca- no attempt whatsoever to have such legisla- become the hot talk is the high cost of televi- lation of [television] rights fees." The de- tion passed," although there has been specu- sion," she said, and reviewed Burke recall escalation will be reflected in upcoming Na- lation that Congress might be prompted to tests showing that 60- second commercials tional Football League and 1988 summer act if such events as the Super Bowl or World have 27% recall compared to 23% for the Olympics packages, Pilson predicted. Series went to pay television. Pilson agreed, split -30's. The Burke test, she noted found Pilson and other panelists expressed the contending that the "natural marketplace is this to be the case even though there was a view that weaker syndicators will be forced working well and seems to be providing a doubling in the total number of ads. to scale back or drop out of sports television reasonably good number of games to view- But Rosen was not buying the conclusions as a result, "but the strong will survive." ers." of the Burke study: "If you believe that one, Phil Hochberg, a partner in the Washing- In the wake of the U.S. Supreme Court's I have a bridge to sell you." She then went ton law firm of Baraff, Koerner; Olender & decision several years ago striking down the on to cite studies by Bogart & Lehman and a Hochberg, said cable has had "a tremendous networks' exclusive agreements with the joint project of J. Walter Thompson and impact" on the market, influencing both dis- National Collegiate Athletic Association, ABC, which found, she said, that "as view- tribution and rights bidding. there will probably be fewer college football ers perceive more advertising, they become "It's been kind of scary," acknowledged games broadcast at lower rights fees. "I more negative toward it. Over time, the ad- Eugene Corrigan, athletic director for the think we're going to see a lot better field out vertiser will be hurt." University of Notre Dame. "We really did there," said Babb, whose company is both a Outlet's Henderson also sided with Rosen glut the marketplace and it forced some peo- station owner and a sports programing syn- against any great shift to split -30's but ad- ple out." The saturation level of college bas- dicator. "The schools have to be less greedy mitted that sometimes competitive concerns ketball, for example, "couldn't have been than some of them have been." The limited dictated that his stations run a flight of higher than it has during the last five years." schedule will probably help home atten- them. On the bright side, Corrigan observed that dance and enable teams to offer more uni- public interest in such contests has gone up, form starting times, he predicted. with ratings still strong for certain games. Notre Dame's Corrigan agreed that some Rights have come down in college basket- alumni have complained about accommoda- Panelists see ball, according to Fred Botwinik, president tions made by the Indiana school for its tele- of Kau Sports, a program distributor. "It's a casts, and disclosed that the university is sports saturation whole different marketplace today. Two considering not syndicating its basketball years ago, a lot of people probably paid too games at all next year. Declining rights fees on television much for rights. But the advertiser and audi- and unpredictable national ratings are key ence attitudes have changed." factors in that decision, he said. With glut of product on the air, "We are dangerously close to the satura- College football has become a much more rights prices will taper off tion point in college sports," declared Jeffer- cost -efficient venture for the networks, ac- and smaller syndicators will son -Pilot Broadcasting Executive Vice cording to Pilson, as rights fees have de- fail, according to the experts President James Babb, although the situa- clined by as much as 65% since the Supreme tion varies considerably from market to mar- Court's NCAA decision. He estimated total In a wide -ranging discussion of the future of ket and sport to sport. For example, Babb network rights for 1985 would be about $40 television sports programing, a panel repre- sees interest remaining high in regionalized million, with about $10 million paid by non - senting a cross section of industry interests sports broadcasting and some areas of syndi- network distributors. That compares with last Tuesday afternoon told an NAB conven- cation. Cable sports, he predicted, will fall about $50 million paid by the networks tion audience that such programing is still off to some degree in coming months. alone last year. going through a shakedown period as a re- Asked if there is a trend away from col- Virtually all the panelists expressed opti- sult of court decisions, a rapid expansion of lege sports among the three networks, CBS's mism that the current crossover issue would program offerings and changes in means of Pilson said there remains a healthy interest be amicably resolved. (The problem is in distribution. in such events as college basketball and foot- telecasting games between teams in different "The sports television marketplace is via- ball. In addition, he speculated that ABC conferences whose binding agreements are ble," proclaimed CBS /Broadcast Group would continue to present its Monday Night contradictory.) Vice President Neal Pilson, reflecting on the Football despite an erosion of its audience. "This is an issue that the colleges must number of new broadcasters, syndicators, Both Botwinik and Babb said they see a resolve themselves," said Pilson. "It's unfor- networks and cable companies involved in significant expansion in the overall number tunate that the crossover controversy has such programing. of sports enthusiasts, notably women. "Al- reached the point of lawsuit, but we're hope- "However, there is simply too much though there may be something of a drop -off ful that these things can be worked out." sports on [network] television," he added, in the number of games televised overall," The disputes will likely cause "some

Broadcasting Apr 22 1985 JO1 MARKETS LIST S D New York Chicago Philadelphia Boston Worth Dallas/Fort Houston Cleveland /St. Paul Minneap Pittsburgh LauderdaleLau Miami /Fort /St. Petersburg Tampa /Stockton Sacramento Haven/ Hartford/New Waterbury OR Portland/Salem, Cincinnati Denver Beach /D a Y Iona Orlando/Daytonarlando Nashville Oklahoma City MA Pr Bedford, Neale San Diego Davenport/ lMo%%ne Rock Memphis Little Rock Moines / Ames Syracuse Green Bay Jacksonville liTucson . Boise azzling morel Space -Age Aland many Animated Adventures For The Entire Family 24 Brand New For more information contact: First -Run JOE CESLIK at 212 -371 -6660 Half -Hours In Color heartburn" in the future, Babb concluded, form of greater protection from "bumpabi- (outside Alaska) currently operating consist but to a large degree are a result of the long- lity" and a permanent answer to the question of translators that have been changed to term nature of contracts that were signed of whether LPTV signals are to be consid- LPTV outlets but have yet to originate sig- before the Supreme Court's NCAA ruling ered distant signals by cable operators for nificant programing of their own. Compass and will expire during the next several the purpose of copyright and carriage re- estimated that 403 other LPTV stations are years. quirements. in some phase of construction. Jeff Nightbyrd, an LPTV operator with Richard Hutcheson, an officer of the CBA stations on the air in Anchorage and Law- and operator of three LPTV stations through rence, Kan., expressed concern about the his Vienna, Va. -based company, maintained Reassessing the alleged stigma attached to the medium's des- that a significant percentage of today's ignation as a "low- power" service. LPTV stations are already profitable and state of low power Stewart responded to Nightbyrd's sugges- predicted that condition will continue as tion that the FCC rename the service and economies of scale are developed with the FCC officials and industry hopefuls provide greater protection from competing addition of new LPTV consortia and net- sound the word that fledging medium full -power television and land -mobile radio works. may be about to get off ground applicants by suggesting that a petition for "We have gone beyond the question of rulemaking be filed. profitability," said Hutcheson. "We are fac- Once again, both the FCC and early partici- "I don't know whether the commission ing a new set of issues that include serious pants in the low -power television industry would be open" to such status changes, he business and regulatory questions." These have proclaimed their faith that the infant ventured, "but I doubt that it would." The issues include acquisition of programing, service is on the threshold of expansion, ac- designation of low -power television came which has proved difficult for stations that ceptance and profitability. about to satisfy objections to new competi- may have a monthly program acquisition During a Monday afternoon panel ses- tors expressed by the broadcasting establish- budget of $3,000 or less. sion, the chief of the FCC's video services ment, Stewart intimated. Cecil Fuller, also an officer of the CBA, division, Roy Stewart, even suggested that "You better stay with what you have now," disclosed that the organization is supporting the agency might adopt a "more human" and Stewart said. "There's a hot spectrum fight his plans to introduce a six -hour daily pro- more lenient attitude in responding to the within the commission now and if you push gram feed to LPTV stations beginning Sept. increasing incidence of construction permit too hard you might push yourself away." He 1. Fuller said the yet- untitled service would trading among would-be LPTV operators. noted, for example, that the FCC will prob- operate as a cooperative venture and is cur- "Does anybody win if we take the permit ably soon deal with land mobile service ex- rently soliciting suggestions on programing back ?" Stewart asked rhetorically. "To the pansion into the UHF band and that the spec- from among CBA members wishing to af- extent that I can control it, we will take a trum crowding will grow in markets filiate. The feed, free for the first several more relaxed position" regarding enforce- throughout the country. months of operation, would be by satellite. ment of FCC's rules prohibiting the transfer Stewart was optimistic about his agency A final panel speaker, Ron Davis, of of a construction permit within one year of getting a better grip on the LPTV licensing Sweete Inc., Cabot, Ark., said his new pro- issuance, he said, adding that his office will backlog that has plagued the service since its duction and syndication company is bol- continue to require that payments be limited inception. He estimated there will be as stered by the optimism found among LPTV to out -of-pocket expenses. many as 50 lotteries in May to award con- operators and expects to find a market for its Stewart acknowledged that there are oth- struction permits in markets involving "dai- music -oriented programing. In the future, ers at the FCC who hold an "off with their sy chains," the interlocking series' of appli- however, he said he expects LPTV's future heads" attitude toward those unable to build cations that involve hundreds ,of competing to rest to some degree on delivery of subcar- their station within the one -year limit, but proposals. Stewart said the FCC has re- rier data and other ancillary services. said, "a more moderating influence" is nec- turned more than 7,000 LPTV applications "I see low -power television as sitting right essary if LPTV is to get off the ground. "Oth- on technical grounds and expects to open a on the brink" Davis concluded, "of either erwise, all the work both the FCC and the processing "window" for competing appli- great success or complete failure." applicant have done is just wasted," he la- cations in urban tiers in the not -too -distant mented. future, soon after the "daisy chains" are dis- Lee Shoblom, president of London posed of. However, Stewart also predicted value Bridge Broadcasting, an Arizona LPTV op- "a ton" of new filings are likely when the Factoring erator, argued that "LPTV is here to stay. It is window is opened for competing applica- of TV stations a reality ... We've really taken a beating, but tions in the largest U.S. cities, although he we're getting there." declined to specify when that might be. Among elements that determine worth Shoblom predicted the new service would A private statistician monitoring the of TV station are program enjoy greater influence in Washington as a LPTV industry, John Compass, told the inventory, market growth potential, result of last January's merger of three low - group that four distinct "operating seg- ownership of other stations in market power television associations into the new ments" are emerging in the LPTV industry. Community Broadcasters Association. These consist of about 30 to 35 commercial What's a TV station worth today? A Monday "The reaction [to the CBA's formation] stations that emphasize locally originated NAB panel session by that name decided it has been fantastic," Shoblom said, "from programing, "close to 30" nonprofit, reli- was contingent on several factors. programers and from manufacturers." gious stations, 20 to 25 nonprofit, educa- "I think all of us four weeks ago might The next step is to earn more respect on tional outlets and 10 to 15 subscription TV have had a different answer than we would Capitol Hill and M Street, he said, in the stations. The rest of the 148 LPTV stations today," said moderator Martin Pompadur, chief executive officer of Television Station Partners. "If you don't make some aggressive as- sumptions, you aren't going to make any purchases in the better markets of the country," added Dudley Taft, chief operating officer of Taft Broadcasting. He listed basic con- siderations used by that company in evaluating whether a TV station is a suitable prospect for acquisition: programing inventory of the station, market growth potential and ownership of other stations in the market. head Odyssey Low -power lessons. L -r: Davis, Hutcheson, Shoblom, Stewart. Michael Finkelstein, of

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Media General Broadcast Services, Inc. 630 Third Avenue, New York. New York 10017, (212) 916 -8600 casters meeting there. "Information," said McLaughlin, "is not just important; it is vital. Events spin by too fast for us not to be in touch with the outside world. And radio has the unique advantage of being our mobile information umbilical." McLaughlin said that in the face of increasing competition, "radio must maintain its rightful place as prime information source and relater of news." He called upon stations to "create new ways of packaging and presenting" information. "We must all make sure that our news departments are brought into the main- stream," said McLaughlin. "Treat news people the same way you treat your disk jock- eys ...Don't be afraid to demand as much Price taggers. L -r: Croll, Finkelstein, Pompadur, Taft, McCarthy creativity from news people as you would from other on -air talent. Critique their writ- Partners, said, "Basically, we do the same and mature and make any money over a rea- ing and presentation. The context and pre- kind of thing, even down to a point scale. As sonable time span. The big guys turned sentation are more important than the sound limited partnerships, we need to have a high- around and bought in their own stock. Cox of one's voice," he said. er degree of certainty that we can go the way only covered 8% of television households McLaughlin also told attendees that the we want to go." and in some ways their proposed LBO is a recent ABC/Capcities merger will have "no Pompadur, whose company has also made comment on whether some station acquisi- effect" on the news services provided by the use of limited partnerships in its acquisition tions really are prudent." networks. of TV stations, concurred that deals must be Pompadur said values could be found, and Following McLaughlin's "state of the net- finely tuned. "Most of the time, if you don't mentioned the "rust belt of America" as a works" speech, ABC News correspondent have any more money, and you have limited good investment. "Some of those markets Tom Jarriel unveiled a special ABC pro- partnerships, you have nowhere to go. We have bottomed out and have come back very graming initiative slated for this Wednesday are finding some independents where the nicely, particularly in state capitals." (April 24), which will focus on how public general partner has put it on the market." school children in New York City raised From the point of view of venture capital, $150,000 to buy and send grain to famine David Croll, managing partner of Boston - ABC affiliates victims in Ethiopia. ABC Radio News plans based T.A. Associates, said he looks to dou- to feed affiliates 10 50- second reports an- ble his investment in about five years: "That meet in Las Vegas chored by Jarriel for broadcast April 24. The works out to about 15% compounded, which reports are being bulk fed to stations today you almost could get in bonds." At annual gathering, radio (April 22). Finkelstein noted that "if a new station broadcasters get "state of the And not only is radio involved in the comes into the market, that can bid up pro- networks" from president, McLaughlin event. Jarriel said ABC Television will graming and makes more inventory avail- broadcast the story in news reports and on a able," and that could affect a station's profit- "If listeners are bored by news and informa- special edition of 20/20. "In my 18 years in ability. "But those setbacks can be more tion, it's not their fault, it's ours," said ABC news, I have never known of a single day short term than long term." Radio Networks President Ed McLaughlin at devoted to one subject," said Jarriel. "ABC Croll noted that studies have historically the networks' annual affiliates meeting held News intends to act as a national catalyst for shown that large -market stations show high- April 14 in Las Vegas just prior to the open- this extraordinary story," added Peter Flan- er operating margins than small -market sta- ing of the National Association of Broad- nery, vice president, ABC Radio News. tions. "I tend to think that maybe the situa- ABC Radio Network affiliates also heard tion will change," he said, noting extreme of a new contract with the National Basket- competition in large markets for programing ball Association (NBA) for exclusive radio and local news ratings. broadcast rights for the NBA's 1985 best -of- Besides competition among stations, seven championship series scheduled to be- Pompadur suggested that in the future, there gin in late May ( "Closed Circuit," April 15). might be competition with cable systems for The theme of this year's ABC affiliates local advertising dollars. "In Rochester, meeting was "Proud to be Radio." N.Y. [where TV Stations Partners owns wkoc-Tv] American Television & Commu- nications Corp. owns both urban and suburban systems and we are beginning to Television efforts in see some advertising [on the cable sys- community tems]." Finkelstein also noted that cable sys- service, tems have an impact, particularly on inde- children's programs pendents, because they fractionalize the audience. honored by NAB, Michael McCarthy, an attorney with Dow, Lohnes & Albertson, updated the audience JC Penney /U of Mo. on the UHF /VHF swap situation: "Sound- Long and short of it. Congratulating ings on the Hill suggest that it will not go Television stations' efforts in children's pro- Richard Dudley (5' 3 "), chairman of For- anywhere in the form it has been talked graming were honored by the NAB with the ward Communications (center), for win- about." presentation of 13 Service to Children ning NABS Grover Cobb award for im- It is not only the competition that gives awards. The awards, to be given annually, proving broadcaster relations with the second thoughts, but the cost of were given for four categories of progra- owners federal government, are CBS's Robert buying new stations. Croll said cash flow ming that aired during calendar 1984: (1) McConnell (6' 8 "), television board mem- multiples in major markets are 12 to 14: "I "Continuing programs of 30 minutes or ber (r), and RKOS Jerry Lyman (6' 6 "), I is more, at guess the way feel that you can't pay that radio board member. broadcast least monthly or on a multiple for something that is fairly well run regular basis. (2) Specials of 30 minutes or

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Shamrock Broadcasting Company, Inc., Shamrock Center, 4444 Lakeside Dr., Burbank, CA 91505 -4017 more broadcast during the year. (3) Shorter form programing of less than 30 minutes broadcast as a series or as a special project (includes public service announcements). (4) Nonbroadcast activities, either ongoing or special projects with station programing or public relations activities." FCC Commissioner Henry Rivera was present for the ceremonies and described the honors as celebrating "all that is good about broadcasters -their involvement with their community and with children. They recognize what sets you apart from the other media. You alone have established yourself as the community anchor who the community turns to in times of crisis." He exhorted the broadcasters to increase their community involvement: "Leadership means taking some risks," he said, "aspiring to a higher standard. The stations that go that extra distance -these are the stations that will stand out in the public eye." He left broadcasters with a question: "Will you stay with the tried, the tested, or will you be like these stations honored here and set the standard ?" The winning entries and their producers: Creative Equipment Financing. L -r: Cahn, Pruett, Granat. Category r Music Magic. KING -N Seattle o Cliff Lenz. Chemical Bank, New York, who spelled out ize that you can't anticipate everything that Kids' Scene, WOWT(TV) Omaha Mary Ellen Rozmajzl. some of the things bankers look for when will happen to change your needs. You then Action News for Kids, WTAJ -TV Ahoona, Pa. o Karen Wipe. they are studying a loan application for sta- must evaluate those needs to determine just Category 2 tion acquisition, including how the station what a particular piece of equipment is going Clue You In -The Phantom Faker, KCBS -TV Los Angeles o has performed, what the projections are for to do for the station and whether it is worth Mark Young. the future and the applicant's background as going deeper into debt for. Another thing to The Snow Bird Christman Special, WSMV(TV) Nashville o Da- vid Van Hooser. a manager. The background is important, be wary of, said Pruett, is letting industry A Christmas Carol. WMTV(TV) Madison, Wis. John Wack- Cahn said, because "just because you may trends dictate needs. Don't buy something man and Nancy Thurow be in a major market doesn't mean you're just because it's new. And, he cautioned, Play Ball-An Action News for Kids Special, WBNG-TV Bing- hamton, N.Y. o Jodi Nussbaum. going to make money." And he suggested there is a premium to pay for vendor financ- that if an applicant doesn't have the backing. It's a trade -off that must be looked at Category 3 ground he needs, he should hire the best carefully. Speak Up, Say No.'. KATU(TV) Portland, Ore. s Lee Nesbit and Joella Werlin. management people he can find. Another tool a prospective station buyer Kids Have Rights, Too!. WFTV(TV) Orlando, Fla. o Trish Steven Pruett, of Media Management should bring to a banker is projections of the Npaver Corp., Chicago, spoke for the borrowers. station's performance. Both Cahn and Har- For Kids Only, KALB-TV Alexandria, La. s Babs Zimmerman. He told how he got started in the radio busi- vey Granat, Sussex Leasing Corp., Great Category 4 ness with no money -by selling equity in Neck, N.Y., agreed on their importance. Kidafair 8;, WBZ -TV Boston o Ken Tucci. limited partnerships. He offered advice for "We look at projections very carefully," said Crimea Against Children. KGUN -TV boson, Ariz. o Nina Tra- those seeking a loan: Plan carefully and real- Cahn. son. At the same ceremony, the third annual JC Penney- University of Missouri awards for "outstanding community leadership" were presented by the dean of the Missouri School Monitoring stations' financial fortunes of Journalism, James Atwater, and JC Pen - ney's Bill Johnson. The awards are given to TV station managers give enthusiastic about the growth of personal you to do a lot a station in a small, medium and large mar- tips on keeping up with computers. "PC's allow of ket. revenue figures without things not possible five years ago. They let Large Market (tie) impetus of FCC financial filings you play `what if' games" with statistics by various combinations of factors. WCCO -TV Minneapolis, Project Abuse o Nancy V Mate. trying out KING -TV Seattle, Count Yourself In Pat Chappell. Determining market revenues has become a He warned that "forecasting doesn't mean problem for television station management anything unless it has a good foundation. Medium Market (tie) since the FCC eliminated the requirement You should begin by asking: What are we o KGUN -TV Tucson, .Vo More Tears Nina Trasoff. that stations file financial data. In "Forecast- trying to accomplish with the station ?' You Small Market (tie) ing for the General Manager," Tom Buono of have to have good technical execution of KIVI(TV) Boise, Idaho, Po i nr Y,n r Heart Oat! o Marilyn Ross. Broadcast Investment Analysis offered some your forecasts." advice. "You need to look at a number of Some internal factors that should be taken market factors: retail sales, the number of into account in making projections were of- Financing a persons, number of competing stations and fered by Paul Bortz of Browne, Bortz & comparable markets." He offered a quick Coddington, including any changes in view- station buy rule of thumb: "Revenues grow about 2%- ing patterns and competition, household 3% higher than retail sales in a market but growth and inflation. And Bortz spelled out Bankers, borrowers, discuss ways and you have to watch for exceptions" (a new some key market variables: "Entry of the means of purchasing radio properties station or sale or some change in a nearby new stations (independents, LPTV) and how market, for example). it affects audience, sales and programing Both sides of the bargain -borrowers and Charles Sherman of wRAU -Tv Peoria, Ill., costs; cable; market stability (Is part of the lenders -were on hand at a Monday morn- said that "regionalization of national aver- ADI or DMA going to change ?); the TV ing panel session on creative financing for ages is important to see how your market is household/stations ratio; the ad revenue/TV radio. One of the lenders was Stuart Cahn, positioned. household ratio; per capita income; retail vice president, entertainment lending group, Dan Ehrman of Gannett Broadcasting was sales, and past and projected growth. D

Broadcasting Apr 22 1985 established in the market was important, al- Whereas the initial problems of many though in a contrary way. Pappas noted that broadcasters used to have to do with meeting Getting new existing stations that prepared two- and FCC ascertainment and other requirements, three -page presentations for advertisers those on the panel said the crucial decisions stations off were giving not -yet -on- the -air start-up pub- now had to do with getting the right facilities the ground licity and unintentionally suggesting that and programing. they were worried about the new stations: Pruett noted both required adequate fund- "The worst thing the competition can do to ing: "I call it the bet -the -ranch theory. It's Veterans of putting stations on you is to ignore you." the air review how to get new TV's impossible to have enough money to see you Despite the distinctions between affiliate through to the other side. If I can recom- up and running successfully Protter said he and independent operations, mend it, I wouldn't look at going into a top - tried to mimic the `look" of the affiliates: "In 50 market with less than $10 million in Even with deregulation and increasingly New Orleans, we tried not to be very differ- working capital and in the top -100 with less generous financial backing it is easy to fail ent. If you want to get the kinds of shares than $5 million or $6 million ... and I'm with a new television station, those who at- that affiliates get, you have to have the same talking about liquid cash in the bank and not tended a Thesday afternoon NAB panel ses- look. Kids' shows, sitcoms, movies in prime equipment capital." sion found out. "A New Station in an Estab- time ... not early news. We work with our it right the first time lished Market" provided a forum for advertising agency to give us the look of an Protter said doing is more expensive to Washington attorney William Green, a part- established station, right down to our transit paid off because "it ner with Pierson, Ball & Dowd, and three ads and business cards. If you look at the top straighten out a negative perception in the eyes of the community and the advertising TV station start-up entrepreneurs, Hal Prot - 10 indies in the country, you will find that a station that has fizzled ter, president of WNOL. -TV New Orleans; Har- they look more similar than differ- community for Pruett also said that if an operator sub- ry Pappas, president of KMPH -TV Visalia, ent... Why reinvent the wheel ?" The presi- out." to sell a station the purchaser Calif., and Steve Pruett, chairman of Media dent of WNOL -TV said the station runs a fair sequently tried off $100,000 Management Corp., which owns WSMH -Tv amount of sports but picks it up from syndi- would take $400,000 for each the made. Providence, R.I., and WSPG -TV Flint, Mich. cators and other sources, not through its own mistake operator Pruett said he was very good at raising remotes. At the same time, Protter discounted the money for the station but had to learn some For those who do want to "reinvent the "traditional thinking" that weeks of tests management lessons the hard way. The solu- wheel," Pappas said they should not assume must precede going on air. "We did our first tion, he said, was "to get people into the that somebody will "bail them out at X times video at 5:30 p.m.; at 11 p.m. we got our station who were experienced day -to -day cash flow" if they fail. He noted that buyers audio, and at 6:30 in the morning went on air operators; who could sleep with this stuff. I are very sophisticated at analyzing proper- with a full program schedule, powering our stress experienced 'independent' television ties: "Already we are seeing the first signs of transmitter with a diesel motor on a barge." station managers-affiliates are a different some failures of people who are in very tight Besides dropping the ascertainment re- business -someone thick -skinned who can if not desperate situations -people who will quirement, the FCC also no longer requires operate in chaotic situations. Someone who not have listened to bankers, attorneys, con- advanced promises of certain programing can operate under fire. Someone with good sultants and they will bite the dust." and has also liberalized the way stations can problem- saving capabilities." Pruett said it is worth paying heavily for good managerial talent. The importance of a good operating manager was also emphasized by Green, who rt noted that such a person "not only represents you, but the sanctity of that ticket on the wall. When a new station starts, they are Announcing very eager to do well. That is when the promotion begins and lotteries and potentially illegal advertising begins." The Washington attorney concluded: "I really cannot stress enough that unless you want to make people like me rich, make sure your manager is well versed." The difficulty of timing various decisions to meet a start -up deadline was also discussed by the panel. Protter related his experience at WNOL -TV: "You would like to have everyone on board three months in advance. We were fortunate because the person responsible for facilities and engineering was involved with the construction and was on board a year ahead, but our programing manager was not on until one week after the station went on air. The problem is what kind of salaries you can afford before going on air." Protter said he thought a start-up independent is perhaps better off not getting a sales manager from an affiliate "doing 20's" but instead should look to rep firms and small market independents for hiring. "Someone who is used to selling one's, two's or three's on an estimate," he said. wu "We try not to overdo estimates so we have credibility." There was general agreement among the i panel that the response of stations already promote themselves on air, including a less the station can be measured," continued Then they ask, "Will the borrower pay the strict identification with the city of license: Rogers. loan back ?" In connection with the latter "In that respect, the deregulation has helped On the negative side, Rogers said banks concern, reference letters, especially from a new station very much," Protter said. were wary of AM stand -alones; construction other bankers, are particularly helpful, Men- It was generally agreed that programing permits; loans for less than a million dolars; owsky said. Banks are also concerned that was the trickiest decision for management. low owner equity contributions; seasonal re- there is proper collateral and that the owner "Buying programing is an art and a science. sort areas, and seller notes that expire before also has something at stake. he said. We make mistakes and we have been at it a the banks get out." long time and get lots of advice. Like the Preparation, especially research, was also oldest profession, there is no rate card when the advice of Lee Hague, an associate with it comes to programing," said Pappas. Prot - Cecil L. Richards media brokers. "Go back Applying business ter questioned the value of new stations' historically and see how the markets have buying high visibility programing: "One of reacted in the 1973 -1974 recession; research basics to radio the things you are going to find with new growth population and retail growth. Make Lessons in excellence independents is that your sales force can't a is sure rep available in your market. Take a from McKinsey & Co. max out value of mini -series or something hard look at the competition: Are there like that. Your sales force is still trying to group owners with deep pockets? Are there The "basic" elements necessary to achieve a familiarize the advertisers with the station." stations owned by somebody who also owns highly profitable and successful radio station In response to a question, Protter said the local newspaper and can benefit from operation were presented at what was billed WNOL -Tv ran paid religious programing for a promotion? Are there also two other stations as the "keynote" radio session: "Radio in couple of hours during the day, but not in about to be sold that might attract aggressive Search of Excellence: Lessons from Ameri- prime time. owners like yourself?" ca's Best Run Radio Stations." The well - In summation of the discussion of pro- Hague recommended the hiring of a con- attended session featured findings of a study graming, Pappas said: "Buy what you need sulting engineer to determine, among other that applied the basic principles of interna- and maybe a little more to hedge your bets. things, whether expensive equipment will tional management consulting firm McKin- Then see that your competition buys every- have to be replaced soon after the station is sey & Company's best -selling book, "In thing else, and make sure that's certain, par- purchased. Search of Excellence," to the radio industry ticular competition." John Oxendine, president of BROAD- by looking at how 11 of the nation's top radio CAP, the NAB's venture capital fund, told stations maintained their high -quality per- the audience that having a slick presentation formance. for the banks and others could not compen- The session was conducted by McKinsey sate for a lack of common sense. & Company in conjunction with the NAB. Purchase of first Oxendine agreed that many lenders, in- McKinsey's Sharon Patrick, who co -ran the station may require cluding BROADCAP, do not like to get in- session, said the stations used in the study volved for less than a million dollars: "To run represented different geographic locations, salesmanship a station, in our thinking, takes a minimum market sizes and maturity levels. The sta- $20,000 a month-$10,000 for people, tions were: WWNC(AM) Asheville, N.C.; Those who have been there share $10,000 for electricity and other WRBQ(AM) Augusta, Ga.; WGN(AM) Chicago; experience and advice during With additional working capital, that brings WMMS(FM) Cleveland; KOSI(FM) Denver; heavily attended session it to $500,000 a year. So we want to look at KIIS(FM) Los Angeles; wvOR -FM Rochester, minimum $750,000 to one million to make N.Y.; KGO(AM) San Francisco; WRSC(AM) Experience was in big demand Monday sure that we get paid back." State College, Pa.; WKYS(FM) Washington, (April 15) morning at the NAB convention 11m Menowsky, president and general and KEYN -FM Wichita, Kan. All 11 stations as an overflow crowd listened to four panel- manager of KNZS(AM) -KQWK(FM) Pittsburg, had been number one in their formats-and ists discuss "Taking that big step: buying and Kan., had special advice on dealing with the majority number one in their markets- financing your first station." bankers. He compared obtaining financing over the last several years. Selling yourself to a financial backer, to with making a sale and told the audience not "What our sample stations do to succeed the seller and to a broker may be one of the to accept the first "no from a bank any more is plain and simple. They are 'brilliant on the biggest sales you will ever make, said Dave than the first no from a client." basics.' That is, they are brilliant on those Rogers, Rogers Group, Bristol, Conn. "Put Menowsky simplified the scrutiny pro- strategic activities that exploit the underly- it in the form of a selling document: where cess used by bankers to evaluate potential ing economic characteristics of radio," said you want to live, how much money you loans. First, he said, the bankers ask, "Will Patrick. have, what kind of format you may not want the borrower be able pay the loan back ?" There are four basic principles for radio to get into. The broker only has time and he will work on the most likely prospect. The same is true of financing," said Rogers. He Changing guard. The Association of Maximum Service Telecasters has elected the officers elaborated on financing: "Your first stake is and board members that will direct the organization in the coming year. your aunt and uncle and the guys down at the Officers elected at the annual meeting of the MST board, held in conjunction with the local filling station." He said banks and oth- National Association of Broadcasters convention, were Fred Paxton, wPSO -TV Paducah, Ky., ers want to know that "you are going to work chairman; Joel Chaseman, Post -Newsweek Stations, Washington, vice chairman; Joseph P. as long and hard as it is necessary to make Dougherty, Capital Cities Communications Inc., New York, secretary- treasurer. Tom E. Paro, the station work." The second source of fi- was re- elected president, and Gregory L. DePriest and Ann Hagemann were elected vice nancing is a seller's note, often at a fixed presidents. rate. Other sources include bank loans and Board members elected at the annual membership meeting were Paxton, Chaseman and venture capital: "It is fortunate that we are Dougherty; William E Baker, Group W, New York; Joseph A. Carriere, Caprock Telecasting, finally generating a number of those Roswell, N.M.; Henry E. Catto Jr., H &C Communications, Washington; Thomas B. Cookerly, sources." Allbritton Communications, Washington; Jeff Davidson, Gannett Broadcasting, Atlanta; A. Some of those sources of finances will James Ebel, KoIN -TV Lincoln, Neb.; Ward L. Huey, Belo Broadcasting, Dallas; Wallace J. look for signs their investment will be pro- Jorgenson, Jefferson -Pilot Broadcasting, Charlotte, N.C.; Terry H. Lee, Storer Communica- tected: management track record in a similar tions, Miami; James T. Lynagh, Multimedia Broadcasting, Cincinnati; John J McCrory, Times situation, a stable or growing market and a Mirror Broadcasting, Greenwich, Conn.; August C. Meyer Sr., Midwest Television, Cham- superior facility. "Banks want multiple loca- paign, Ill.; Macon G. Patton, Cosmos Broadcasting, Greenville, S.C.; Ancil H. Payne, King tions to hedge against a single failure. They Broadcasting, Seattle; Donald L. Perris, Scripps Howard Broadcasting, Cleveland; Franklin want a history of cash flow, they want to C. Snyder, The Hearst Co., Pittsburgh; Dudley S. Taft, Taft Broadcasting, Cincinnati; W.P. know if you have a format niche and they (Bud) Williamson Ill, WKBN Broadcasting, Youngstown, Ohio. want it in a ratings market so the progress of

Broadcasting Apr 22 1985 according to Patrick: erating with interim agreements since the of 13 markets, addressed the basic personal- Reliable quality coverage. This entails previous contract expired on Dec. 31, 1983. ity types of listeners, regardless of format. adequate investment in plant and talent and a Committee Chairman Bob Henley, presi- Its aim, according to the NAB, is to help commitment to teamwork. dent of KGWR(AM)- KCrc(FM) Sacramento, stations advertise and target their product. Programing strategies to capture largest Calif., said a tentative agreement with AS- Kassof, along with Harvey Gersin, identi- share of audience. Patrick said this is a three - CAP on major provisions for a new blanket fied the study's seven psychological types: step process over a five-year period. First, music license contract, which included a "Cheer-Me- Escapists" (15% of the au- find a programing "hole" in the market compromise on both sides for neither in- dience): This category is heavily female, 25 through research and experimentation (zero creasing nor decreasing the rate, had been and older, who listen to radio to feel good. to two years), then "take down the format reached in late 1983. But ASCAP, said Hen- They want a radio station to be "folksy, tradi- walls" by moving to become more broad - ley, backed away from the agreement appar- tional and familiar." Of all the personality based in audience appeal through research ently due to BMI's negotiation of a new, two - types, they are the most antinews. and presentations (three to four years). And year agreement last summer raising rates "Info- Maniacs" (7% of the audience): finally, "become synonymous with the com- beginning in January 1985 by approximately They are mostly white collar, 35 and older, munity" by doing more than airing public 8.8%. Committee Vice Chairman Voncile who listen to radio not for relaxation but for service announcements in order to win a Pearce said ASCAP is seeking an annual news and information. This personality type "sustainable competitive edge" (year 5). rate hike of 18%. looks for a "serious" radio station. They are Sales approaches to exploit full value of The "crux" of the issue is that ASCAP loyal, discerning listeners who are less likely radio station. Sell radio as an advertising claims to have more of its licensed music than others to switch the dial. medium first. Then sell the station on the being aired on the radio, said Carl Munson, "Friend Seekers" (14% of the audience): basis of the "full- service" philosophy by as- attorney with the New York -based law firm This category is mostly composed of 35- sisting agencies and clients on planning of Weil, Gotshal & Manges, legal counsel to plus, white and white collar listeners. They through the writing of advertising copy. the committee. ASCAP President Hal David share with the "Info- Maniacs" the desire for Reinvestment of revenues. has said the request for a rate hike is based news and intellectual stimulation but are "In radio, the name of the game is increas- on the strength of the organization's music more "well rounded" listeners who want a ing market share. Sustainable competitive catalogue and repertoire ( "In Brief," April more entertaining station, with a mix of both advantage is won or lost on the ability of a 15). Munson said the committee asked AS- music and services. station to maximize audience, to exploit its CAP to present proof of its claim to have "Radio Junkies" (22% of the audience): values to advertisers and to recognize that more licensed music on radio, but was re- They are heavier- than -average listeners who the financial benefits derived from it must be fused. ASCAP's current rate is 1.725% of a are more music -oriented, but less loyal to plowed back into the station to maintain and station's annual net revenues. "Because mu- any one station. increase audience," said Patrick. sic license fees are tied to station revenues, "Social Followers" (22% of the audi- Bob Waterman, a director with McKinsey any growth in those revenues will result in ence): This type has the youngest listeners- & Company and co- author of In Search of higher fees. An additional 18% for ASCAP more than two -thirds between the ages of 12 Excellence, looked at some "common on top of the automatic increase they get and 34-and the heaviest listeners. Radio is threads" between radio stations and other every year is unwarranted, unreasonable and a very important part of their social lives. companies highlighted in "the book," as it is unacceptable," said Pearce. l7 They listen for the latest music and enjoy called by the firm. A common characteristic radio personalities and promotions, but find among companies, said Waterman, is the news very depressing. management style he calls MBWA (Manage- "Rabble -Rousers" (11% of the audi- ment By Wandering Around) -an informal Personalizing ence): They are heavily male and white col- communications process to monitor perfor- lar listeners in the 18- to -34- year-old cate- mance of employes. "Things are kept infor- and targeting gory; the more sophisticated peers of the mal and I'm accessible at all times. We solve "social followers." They like upbeat music many problems in the hallways and when radio listeners stations, but are less interested in contests, people just walk into my office," said Wayne personalities and new music. They are look- Vriesman, vice president and general man- Reymer & Gersin study categorizes ing for a more trendy and unpredictable sta- ager of WGN Chicago, who is quoted in the personality types of listeners to tion. study. (All 11 station managers are quoted help stations identify their audience "Good Ole Music Onlys" (9% of the throughout the study.) audience): This category is composed of Waterman also said teamwork is evident "To be successful at advertising your station, white, heavily female, 45- and -older listen- in all successful businesses. "The radio sta- you have to know what makes your audience ers who are less involved with radio than tions and companies with shared values of tick," Mark Kassof, vice president of re- most listeners. They listen only for music quality, service and integrity did well," he search for Reymer & Gersin, told a Saturday and are less interested in personalities than said. afternoon workshop. The session, "Radio any of the other segments. These listeners Wars II: How to Push Listeners Hot But- look for older, more familiar music, not for tons," featured data gleaned from a research nostalgic reasons, but because they feel it is project conducted by the Detroit -based re- better than the music of today. Radio music license search firm and the National Association of Broadcasters. The study, based on telephone group to ask for interviews with 1,300 listeners-100 in each Radio management: lower ASCAP rates humanizing the The All Industry Radio Music License Com- bottom line mittee will ask for a decrease in ASCAP rates for new music licenses after it files a Panel emphasizes that people petition with the federal "rate" court in the ultimately determine success Southern District of New York to determine or failure of station operation license fee payments. That announcement was made by committee members during Generating a better bottom line by paying last week's NAB convention at a press brief- attention to people and programing was the ing which reviewed the breakdown of nego- subject of a Monday radio management ses- tiations between ASCAP and the committee sion. Moderator Gary Kaplan, of Garofolo, on a new five -year agreement ( "Top of the Curtiss & Kaplan, explained: "Human re- Week," April 8). The industry has been op- Kassof Gersin sources are neglected and are not tapped. It's

Broadcastina Apr 22 1985 a people business, not an asset business. included sales and engineers as well as pro - merged into the NAB and continued its work Kaplan criticized "finger in the dike" graming in the "creative" category. as a committee with Wychor as chairman. management that takes an executive from a "Do everything with class," Spence said. The FCC's recently announced daytimer successful station to turn around a troubled "Don't 'cheap shot' things for the bottom preference in granting applications for the one and then sends him to another market line." But he cautioned: "That doesn't mean more than 600 new FM stations created in its when there's another problem. "This is only just throwing big bucks out. You need plan- Docket 80-90 proceedings was one of the a temporary, short-term solution," said Kap- ning." He suggested that setting a budget gains cited by many on the panel in outlining lan, "and it doesn't give the station enough first and then making goals fit were poor the state of daytime operators. The NAB 's time to scout out or promote a successor." ways to do business. "Create a program that Barry Umansky also reviewed the progress Another problem with radio is that "it will accomplish your goals and solve prob- in getting them extended operating hours: hasn't always been contemporary in its lems," Spence said. "If you can't afford it, success in receiving needed approval of a thinking," said Kaplan. "It's overlooked start paring it down." He added that the pro- treaty with Canada that allows for two hours women, minorities, recent graduates and gram should be periodically re- evaluated to of post- sunset operation, but not as much people from other industries. We shouldn't make sure it is still appropriate and the best luck with Mexico which must sign a similar hire these people because it's required, we use of the money. agreement before daytimers will be able to should do it because it makes good business He reiterated the importance of the gener- operate at night on Mexican clear channels. sense." al manager's cheerleading function with re- Charles Schott, chief of the FCC's Policy The two panelists, David Spence, general gard to engineers. "Deal with them just like and Rules Division, said the U.S. is plan- manager of KVIL -AM -FM Dallas, and Wally air personalities. They're people too. It ning to meet in early July with Mexico on the Clark, general manager of KHS(FM) Los An- makes sense to have them up and cooking treaty. "Things are actually moving along geles, take the classic approach: attracting just like the air staff." quite well," he said, and added: "It is our good people, developing a good product and Clark called top -line management "in- hope we will have an agreement within a then promoting it aggressively. According to vesting back into the facilities." He said that year." Spence, the job of a general manager is to when he took over as general manager, "we But it was the 80-90 preference that occu- protect the station's license and be a cheer- didn't spend a nickel on promotion until the pied much of the talk. Umansky spelled out leader. "You have to do whatever it takes to station was right. You have to have a great the five conditions a daytimer must meet to create the proper environment for the cre- station to start with." And he stressed that qualify for the preference: The applicant ative people," he said, explaining that he his station does not use promotions to attract must have previous "substantial participa- new listeners. "We want to keep our current tion" in the management of the daytime -only listeners a little longer. We will, however, station; must have owned the daytimer for at probably pick up some new ones, so we not least three years, and must propose integrat- only improve our quarter-hour, but our cume ed ownership and management of the pro- as well." posed FM station; the daytime -only facility Clark shared with Spence a desire to at- must be also licensed to the same communi- tract and keep good people. He told about ty as that of the proposed FM operation," renegotiating the contract of his morning and the daytimer must pledge to sell the day- man, Rick Dees, three times in the last three time facility within three years of the time years. "He's worth it." He summed up his the FM station obtains program test author- philosophy as: "Believe in what you're do- ity. The daytimer preference, Umansky adding, have a good product, be sure your staff ed, applies not only to the new 80 -90 FM's, is good, then pay them well." but to any other FM assignments as well. Umansky also talked about new stations that will become available with the FCC's expansion of the upper limit of the AM band Daytimer concerns from 1605 to 1705 khz. "Some of these frequencies will be available for new stations," are focus of forum Umansky said, "and daytimers should get the first crack at them," perhaps even be Preference given for new FM's given a waiver to keep both AM stations for extended operating hours and making about five or six years, he added. most of PSSA authorities The other issue of primary importance, Minority view. With radio deregulation. judging from the attention devoted to it by tnere has not been much emphasis The NAB took care of some personal busi- the panel and the audience, was what to do placed on minority practices and hiring. ness before the start of Sunday afternoon's with the low -power post- sunset authoriza- We have to redouble our efforts and refo- "Daytimers Forum." Eddie Fritts, the associ- tions (PSSA's). When first notified by the cus ourselves on the whole minority ation's president, honored the former presi- FCC that they could operate after sunset question," said Eugene Jackson dent of the Daytime Broadcasters Associ- with 34, 15 or 70 watts, most daytimers (above), chairman of Unity Broadcast- ation, James Wychor, with a plaque. "He has thought, "Why bother ?" But many, after ing, New York, who moderated a Sunday worked unrelentingly to further the cause of making the afternoon workshop, relatively inexpensive modifica- "Recruitment and increasing hours for daytimers," said Fritts, tions of the transmitter that are necessary for Retention of Minorities in Radio." referring to the many years Wychor spent in PSSA, found out that even with the vastly There are more minorities in the indus- the DBA, an organization that last year reduced power, they were putting out a re- try today, but they are represented dis- proportionately, said Abe Thompson, general sales manager, WGCI(AM) Chica- go. He noted that of over 8,000 commercial radio stations and over 900 television outlets, only 3% are owned by minorities. Dwight Ellis, vice president, minority administration, for the National Associ- ation of Broadcasters, said the NAB's employment clearinghouse has taken a more aggressive stance in getting information to NAB members over the past few months. Daytimers deliberate. L -r: Gary Capps, Bend, Ore.; Umansky; Wychor; Schott; Michael Rau, NAB; Mckrey; Allen.

Broaticastina Aor 22 1985 ceivable signal over their market. "You don't manufacturers, has been reactivated to ex- 'fade with the shade,' " said Robert Vickrey, plore ways of improving the "AM broadcast- WLPO(AM) La Salle, Ill. "Sell PSSA time the ing system." same as the rest of the day, no difference," NAB has established a technical refer- Vickrey said. His station runs with 341/2 w ence center at its Washington headquarters to after sunset, he said, and he has had no dispense information to member stations try- one -listener or advertiser- notice any dif- ing to cope with AM's interference and prop- ference in the signal. "What you must do," agation problems. said Joe Allen Sr., KLIQ(AM) Portland, Ore., All the efforts stem from the work the "is have some good audio processing. Ev- of NAB's AM Improvement Subcommittee, erything must be in tip -top shape. You need a which was formed in good the fall of 1983 and ground system, connections, every- which, thing." after eight meetings, issued several recommendations for improving the medi- As the daytimers are increasing on- their um. air hours, perhaps, one member of the audi- Although it was the AM Improvement ence suggested, they should start calling Subcommittee that came up with the idea of themselves "prime time" broadcasters. a promotional campaign for AM stereo, said Michael Rau, staff engineer, NAB, it will be Palmer and Kasem NAB's radio department that will pay for Rambling with termark's American Top 40, the syndicated and implement it. television series America's Top 10 plus other The day following the session, Dave Par- Gambling at NAB voice -over duties, and broadcast consultant nigoni, NAB's senior vice president for ra- Fred A. Palmer, owner of WATH(AM)- dio, said the "promotional package" should 'I don't think an industry has expanded and WXTQ(FM) Athens, Ohio. Palmer also orga- be ready by the end of June. The package, he grown as rapidly as the broadcasting indus- nized and became the first president of the said, would include radio spots, newspaper try, especially radio," said John A. Gam- Ohio State Broadcasters. The Spirit of slicks and layouts for billboards. Although bling, morning personality on RKO's Broadcasting Award was bestowed on Wil- hopeful the campaign would help AM, Par - woR(AM) New York and chairman of JAG liam Quarton, chairman of the board of nigoni acknowledged that $23,000 doesn't Communications, group owner of medium KWMT Inc., Fort Dodge, Iowa. go "very far." market radio stations, during his keynote ad- By attenuating skywaves, said Rau, dress at the radio luncheon last Tuesday. Biby's antenna would permit broadcasters Gambling told the audience that three with directional antennas to increase local generations of his family have been featured Mustering forces coverage without increasing interference on the morning show on the station, begin- with distant stations. Rau said he would ask ning with his father in 1925. (Gambling's to bolster AM NAB's executive committee for between son, John R., is part of the current morning $10,000 and $15,000 to build a prototype of show today.) The key for the sustained popu- From AM stereo to new antennas, Biby's antenna and put it on the air at 1700 larity of woR's morning show lies in the AM broadcasters have technology khz in the Washington area. Broadcasters in communication of a high -energy level to the to tell the world about. via NAB's the region would be asked to help with the listener, said Gambling. Another factor, said AM improvement subcommittee field test measurements, he said. According Gambling, is making the show sound as lo- to Morgan, the NRSC will provide a forum cal as possible. "I believe we were the first AM broadcasting ain't what it used to be. in which broadcasters and receiver manufac- station in New York to use 'weather watch- That generally recognized fact induced more turers can work together to improve the me- es' so listeners can hear local people and than 350 AM engineers to attend a Saturday dium. Broadcasters and receiver manufac- names of towns," he said. morning (April 13) session of the NAB con- turers have long blamed each other for AM's However, Gambling said the job of the vention's engineering conference devoted to sorry state, Morgan said. Broadcasters point morning radio personality is being made "a finding ways to improve the oldest broad- to the proliferation of cheap, narrowband little tougher" by the morning network telecasting medium. radios, he said, while the receiver manufac- vision news /magazine shows which, he "AM radio, once the big brother of FM, turers point to excessive audio processing said, are doing the same things as morning now finds itself as the weaker of the two that forces manufacturers to reduce the radio and doing them well. forms of radio broadcasting," said session bandwidth of radios to increase their selec- The radio luncheon also featured the in- moderator Charles Morgan of Susquehanna tivity. "If [broadcasters] are going to solve troduction into the NAB Radio Hall of Fame Broadcasting. "It's no secret that the value of the problems of AM," he said, "[they] must of two industry leaders: radio and television an FM station far exceeds that of an AM in do it in conjunction with the manufacturers." personality Casey Kasem, host of ABC /Wa- most markets." Unless AM engineers "do The NRSC will hold its first meeting on something to counteract this decline and do the subject of AM improvement in early it now," he said, "this medium may deterio- June, he said. rate too far to be revitalized by any new According to Rau, the NAB technical ref- [programing] concept or format." erence center can help broadcasters in do -it- The four-hour session identified many of yourself "broadbanding" of their antennas. the problems faced by AM engineers trying Broadbanding, he said, promises to "greatly to make their stations sound better, but it also improve the quality of broadcast transmis- pointed the way toward many solutions. In- sion and reception." deed, judging from announcements made "Although techniques for broadbanding during the session, efforts to improve the have been known for some time," he said, service are already well under way.: "the skills for doing so are highly technical NAB's radio department has budgeted in nature, usually requiring the services of $23,000 for a promotional campaign to edu- an expensive engineering consultant." cate consumers about AM stereo, the most According to Rau, the AM Improvement recent and significant improvement in AM. Subcommittee also recommended that Dick Biby, a consulting engineer in broadcasters limit the boost of audio fre- Rosslyn, Va. (Washington), has developed a quencies above 12 khz to decrease interfer- model for an antenna that would attenuate ence with stations on adjacent channels, un- skywaves that interfere with distant stations. dertake research into transmitter transient The National Radio Systems Commit- distortion (TTD) and work to mitigate inter- Gambling tee, comprising broadcasters and receiver ference from electrical powerlines and appli-

Broadcasting Apr 22 1985 ances. were inadequate. Having just completed its In its report, the AM Improvement Sub- Skypath Ku -band satellite network, NBC committee said interference from electrical TV stereo emerging can easily transmit the extra audio channel devices ranging from hair dryers to light needed for stereo, he said. CBS and ABC dimmers to new high -efficiency RF lights is attraction at NAB will probably start feeding stereo program- "a bothersome problem likely to get worse ing "in another year or so" when their C- Since FCC TV before it gets better." authorized stereo band satellite systems are in place, he said. last year, technology is in use Because the new RF lights emit some RF, Sherlock also pointed to a philosophical by NBC and several the FCC is conducting an inquiry to stations, but difference between NBC and CBS. NBC is deter- growing interest mine whether the devices should be regulat- was evident on willing to pay the price to "pioneer" stereo, floor in ed. To help the NAB prepare its comments, exhibit and sessions he said, while CBS is not. It would be a Bob Culver, a consulting engineer with the "tremendous expense" for CBS to gear up Washington firm of Lohnes & Culver, com- For the second year in a row, hundreds of for stereo, he said. pared the radiated RF of the new lights with television broadcasters went to the NAB However, NBC's commitment to stereo that of several light dimmers, which have convention with a lot of questions about has its limits. Paul Sehenuk, of Universal long been the bane of AM radio reception. In broadcasting stereo sound. But, unlike last City Studios, said NBC has been unwilling presenting his results at the session, he said year, they may have gone home with some to pay for the stereo production of the music - he found that radiated energy from the lights concrete answers. laden dramatic series, Miami Vice, even and dimmers was "approximately equal." For unlike last year, TV stereo is now a though the show's pilot was produced in ste- The tested lights, products of General Elec- reality. Noncommercial wTFw(TV) Chicago reo and the producer has been pushing hard tric and Norelco, were "noisier than the best became the first station to switch to stereo for it. Sehenuk said it requires considerably dimmers," he said in presenting his results at last August. Since then, some 30 others have more time and money to produce program- the session, but "less noisy than the cheap followed suit. TV engineers seemed to have ing in stereo. The two -hour pilot of Miami ones." had the most questions. Vice required more than three weeks of post - To show what the latest generation of AM More than 500 attended a Saturday (April production because of stereo, rather than the radios can and cannot do in narrowing the 13) morning engineering session on upgrad- typical six or seven days. quality gap between AM and FM, the AM ing transmission systems for stereo and, two Before the networks can begin ordering Improvement Subcommittee hooked up days later, at least half that number attended stereo programing, Sehenuk said, they have eight late -model radios -four with AM an engineering session on stereo production. to decide what "degree of stereo" they want. mono tuners and four with AM stereo tun - However, when fewer than 25 showed up for Sehenuk suggested that music should be in ers-in one of the convention center's meet- a management session on the subject, some stereo, but that sound effects and dialogue ing rooms so that broadcasters at the show wondered just how widespread interest in should not. Stereo sound effects could "dis- could compare them. stereo is. tract from the product," he said, while stereo Significantly, however, the setup also Broadcast equipment manufacturers on dialogue would be prohibitively expensive. demonstrated how vulnerable the medium is the convention's expansive exhibit floor During the management session, Nick to ambient electrical interference. Static and were providing answers to some of the Freeman, of KlRO -Tv Seattle, said his station buzzing could be heard to varying degrees toughest questions: When would the hard- decided to go stereo last October so that it on all the radios. Rau attributed the noise to ware needed for stereo be availab'-c and what would have "a talkable difference" in the all the lights and electrical equipment in the would it cost? promotional battle with Seattle's other sta- hall. Nowhere did the questions or answers tions. However, stereo has so far "been Bart Locanthi, vice president, develop- shake the widely held opinion that TV stereo much ado about nothing," he said. "It's not a ment, Pioneer North America Inc., a maker is coming slowly but surely, as color devel- big deal because you can't get the program- of radios, said he believed "the principal oped two decades ago. "It's got a firm foot- ing to run." Because the station is a CBS source of interference to AM is not electrical hold," said Robert Yadon, director of oper- affiliate, Freemen said he was "disappoint- appliances, but power lines of all kinds ...I ations, television, NAB, at the management ed" that the network is not pushing ahead don't know how that is going to be regulat- session, "and will do nothing but grow in the quickly with stereo. From what the network ed." future." tells him, he said, it has no plans of any kind One fact underscored at the convention to offer stereo programing. Freeman noted was that NBC is the only one of the three that KIRO-TV had a "tough time getting broadcast networks with a commitment to equipment and getting it installed." K[RO- stereo TV. ABC and CBS participated in TV's total stereo bill to date: $126,000. none of the TV stereo sessions. According to Irwin Davis, of Vic Olesen & Partners, Michael Sherlock, NBC -TV executive vice said the ad agency produced an automobile president, operations and technical services, spot in stereo in the hope it would keep view- the network feels bound to offer stereo. "If ers' attention during commercial breaks. it's something that enhances the broadcast "Getting people to watch commercials is and appeals to the viewer, then we have to go getting harder and harder to do," he said. forward with it." Because so few stations are equipped to Starting July 1, he said, NBC would begin broadcast stereo, Davis said, "we didn't get distributing to affiliates a regular lineup of the benefit we would have liked to have got- stereo programing, including The Tonight ten out of [the spot]." A Los Angeles station Engineering excellence. Carl E. Smith Show and Friday Night Videos and selected (presumably the stereo- capable KTLA(TV]) (r), founder of the Cleveland Institute of sporting events. The network, he said, is was the only station to broadcast the spot in Electronics, was awarded the 1985 Engi- considering adding The David Letterman stereo, he said. neering Achievement Award by the NAB Show and Saturday Night Live to the lineup When the television engineers were not in at last Tuesday's engineering luncheon by the end of the year. And by July 1, Sher- sessions hearing about stereo, they were of- by NAB's Thomas Keller. During his more lock said the network will have equipped its ten on the exhibit floor checking out the ste- than 50 years in broadcasting, Smith has owned and operated stations in Washington, reo hardware. At least seven companies been involved in design of broadcast an- Los Angeles and New York to broadcast ste- were selling stereo generators and attracting tennas, including research in circular po- reo. "It's all to get the competitive edge," he a lot of attention with them. The six: Modu- larization. Smith, president of Smith Elec- said. lation Sciences, Orban, Broadcast Electron- tronics, Cleveland -based consulting firm The equipping of the stations, he said, has ics, Marcom/Inovonics, Circuit Research has led directional antenna system semi- been held up only by difficulty in acquiring Labs, Eiden/Elecon and Asaca. nars for the NAB 16 times. He is a mem- the hardware. Sherlock speculated that ABC "There's been extremely intense interest," ber of the Institute of Electrical and Elec- and CBS were dragging their feet on stereo said Geoff Mendenhall, vice president, engi- tronics Engineers. because their terrestrial distribution systems neering, BE. "Well over a hundred people

Broadcasting Apr 22 1985 have been at that rack," he said, referring to Dr. William Glenn of the New York Insti- sion on TV satellite systems, attended by BE's demonstration of its new 1Z -30 stereo tute of Technology described an experimen- over 125 people. Dalsat's Bramwell Flynn generator. "Maybe it's been twice that. I tal camera and recording system for reduced described that company's work in designing really couldn't tell you." bandwidth HDTV studio production facili- the News Express unit used by the Florida ties. A comparision of HDTV resolution News Network, while Dave Garrood and with 35 millimeter film was presented by Art Eric Schechter of GEC -McMichael de- Kaiser of CBS Technology Center, and a re- scribed the News Hawk unit their company presentative of Japan's NHK Research Lab introduced at the show. The Conus system Broadcasters should described the new HDTV downconverter was also detailed. reserve spectrum, demonstrated for the first time in January Conus had its own big news coming into (BROADCASTING, Jan. 28). the show. On April 12, the company an- advises ATSC head Concluding the session was a talk on the nounced the signing of an agreement with political aspects of international television RCA Americom to lease four transponders E. William Henry says advanced standardization by Howard Miller of Wes- on the Ku -band K -2 satellite scheduled for television systems are coming; tinghouse Broadcasting & Cable, who repre- launch in September. The deal also gives and terrestrial broadcasters sents the U.S. on the International Radio Conus first rights to another six transpon- will need wider bandwidth Consultative Committee (CCIR) interim ders, which potentially bring the contract to working party which is now drafting agree- over $300 million. The company hopes to Can broadcasters incorporate high- defini- ments which may lead to a world HDTV use the transponders for a national nightly tion television within the system of terrestri- production standard. story service scheduled to begin next June. al transmission? Only if they can convince Satellite news gathering was not the only the FCC to reserve spectrum for that pur- topic of discussion at the two sessions. The pose. That was the message from E. William importance of satellite program distribution Henry, of Ginsburg, Feldman & Brass in by the networks, independents and produc- Washington and head of the Advanced Tele- New vistas opened ers was also the subject of much praise, and vision Systems Committee, who spoke at the some discontent. NAB's Tuesday (April 16) engineering lun- by satellite During the Monday management session, cheon. technology reviewed Wold pointed out that 60 % -70% of program- "If high- definition television, requiring ming is now delivered by satellite. This roughly four times the bandwidth of current at engineering panel number is expected to steadily increase, es- broadcast channels, can be made available pecially, as noted by Stanley DeCovnick of through the wideband channels of direct Principals of satellite news gathering 20th Century Fox, with costs becoming al- broadcast satellites, or through cable televi- services detail their operations; most incidental. sion, video cassette recorders, or video disk network representatives discuss According to Mel Smith, director of pro- systems, does this mean the broadcaster is move to satellite distribution gram services, Tribune Broadcasting, the left out? I think not," Henry commented. use of satellites for independents has "totally "Terrestrial broadcasters should get a sub- Satellites have had a profound impact on revolutionized our broadcast industry. It stantial piece of the action if-and it's a big television, not only in cost and quality, but in if -the FCC reserves enough spectrum." programing itself, Robert N. Wold, chair- Added Henry: "Advanced television sys- man and chief executive officer of Wold tems are just over the horizon and headed Communications, told a Monday (April 15) our way ...The time to make this a priority afternoon management panel on TV satellite DAY and NIGHT item on broadcasting's agenda, in my judg- programing. And making Wold's point was ment, is now." the remarkable growth spurt of Ku -band sat- SERVICE FOR High- definition television and efforts to ellite news gathering services and equipment develop a world standard for program ex- witnessed both on the exhibit floor and Continental change were cited often by Henry as exam- talked about at length in sessions devoted to ples of efforts being made by the television satellite topics. AM & FM industry to take a leading role in advancing The success of Hubbard Broadcasting's its technology. first year with the Conus Communications TRANSMITTERS "The selection of a single worldwide Ku -band news service has spawned a pair of HDTV standard will greatly expand the mar- similar ventures, one joining GTE Spacenet ket for TV program exchange," he ex- with Dalsat (which last January supplied the Continental Electronics offers 24- plained. "And electronic HDTV produc- newly formed Florida News Network) and hour professional engineering tion-coupled with the existence of high - another bringing together Microdyne Corp. service and parts for Continental definition VCR's and the capability of high - and Wold Communications. Unlike Conus, and Collins AM & FM transmitters. quality film -to -tape transfer -hold the however, which works in limited partnership promise of a potentially explosive new home with a single broadcaster in any one market Whenever you need service or video market." Henry concluded: "The chal- and joins participants together in a shared parts for your Continental or lenge is clear. Market forces are strongly network, the two new companies are seeking Collins equipment, phone our suggesting a demand for higher quality tele- to provide a pipeline service to be used by service numbers day or night. vision services. The question is not whether any station regardless of other market en- advanced television systems will come, but tries, although regionalized networks are (214) 327.4533 when they will become a reality, and wheth- also being encouraged. (214) 327.4532 parts er broadcasters will play a role in their devel- The new ventures also differ in their opment." uplink equipment and remote vehicles, with Continental Electronics Mfg. Co. Similar issues had been raised by Henry variations seen in dish size and design, am- Box 270879 Dallas, Texas 75227 and others at a session on advanced televi- plifier power and housing the uplink-in Phone (214) 381 -7161 sion systems held earlier in the day. Chaired separate SNG vans or attaching them to ex- by Richard Streeter, CBS Television, the isting vehicles. Joining the equipment de- session included discussions of ATSC work sign fray were a handful of other manufac- by its technology groups' chairmen, Kerns turers, including the British firm GEC, Powers of RCA, Dan Wells of Satellite Tele- McMichael, Wolf Coach and MicroLink. vision Corp. and, sitting in for Renville of the Ku -band SNG products and Several I kW ihm 50 kW AM & FM transmitters and related equipm.t:' McMann of CBS Technology Center, col- services were described in depth during a 01983 Continental Electronics Mfg. Co/5332 league Al Goldberg. Tuesday (April 16) morning engineering ses-

Broadcasting Apr 22 1985 must have scared the hell out of the net- Telecommunications and Infòrmation Ad- works, since its made us all more equal than ministration (NTIA) and the NAB. "There is we've been before." no luxury for pristine broadcast spectrum in Broadcasters Why did it take so long for the major major markets. I am astounded when broad- networks to begin responding to satellite casters insist on maintaining spectrum as warned on new technology? According to panelist Nancy broadcast only. With examples like low - RF guidelines Salvatori of Western Union, "The market power television and Docket 80 -90, we con- drivers had to be there. There had to be pro- tinue to see new services, entrants and corn - ven reliability, cost reductions and global petition." Reducing exposure could cost industry conductivity." Co- panelist David Markey, NTIA admin- upwards of S12 million this year NBC has become the first of the three istrator, seconded Dawson. "Broadcasters commercial networks to begin the total shift have done well in acquiring spectrum, but More than 200 radio and television broad- to satellite interconnection and its Ku -band that will be tougher in the future. They will cast stations may be exceeding the radio fre- system, built in conjunction with Comsat have to increasingly demonstrate that they quency radiation guidelines recently adopt- and Harris, was described by NBC's Don are using what they have in the best way, and ed by the FCC and the industry may have to Kivell and by Bob Butler at a separate talk at the spectrum crunch will necessitate much spend upwards of $12 million correcting the the engineering session Tuesday. higher visibility for spectrum managers." situation after the new rules go into effect Also detailed at the engineering session Markey suggested during the discussion next October. That warning was sounded by were ABC's satellite distribution plans, that the FCC, NTIA and broadcast industry panelists at an NAB session on nonionizing which include the recent completion of a set aside a day or two each year to examine radiation last Tuesday (April 16). central and mountain zone interconnect, and new technologies and particular spectrum is- Class B and C FM broadcasters are likely interconnections of Pacific and Southeast re- sues, and panelist Ralph Haller, FCC Policy to be the most severely affected by the re- gions (all using C -band) later this year. and Rules Division, also commented at the quirement to reduce public and occupational Charles Dages, vice president of develop- start of the session that the commission exposure to the electromagnetic energy ema- ment engineering at CBS, reviewed the net- needed such a forum to assess the impact of nating from transmit antennas and towers, work's C -band interconnect system now units decisions. explained William Hassinger, engineer advi- der development, with plans for seven -meter Concern about how changes in spectrum sor to the FCC's Mass Media Bureau chief, steerable and 4.6 -meter fixed satellite earth management might affect broadcast services James McKinney, but the issue is one to be terminals at each of 200 affiliates. was expressed both by members of the audi- considered by all other broadcasters as well. One less than rosy note was introduced ence and by panelist Thomas Keller, senior An FCC report and order issued earlier during the management session when a vice president of science and technology at this year calls for broadcast stations to pro- broadcaster asked whether costs engendered NAB: "I worry about the long -term needs of vide environmental impact statements on RF by program distribution via satellite were terrestrial broadcasting, and its ability to radiation exposure levels if they are planning really any lower, as claimed. compete with new technologies which are any major modifications of their facilities "The broadcaster must invest in the satel- not as restricted by spectrum." Keller sug- and in their next renewal requests, and all lite dishes, the land to place them on, the gested that broadcasters could look into oth- new applications must also provide the state- videotape recorders to take the feeds and the er techniques to aid in maintaining delivery ments. staff to run the VTR's," he commented. The Environmental Protection Agency is "This is really a plea: Program distributors sion and noise reduction technology for FM currently considering the adoption of the may want to pass some of their lowered costs stereo. Keller's colleague at NAB, Ralph same exposure limits selected by the FCC on to the broadcasters." Justus, argued strongly, however, that other and based on guidelines developed in 1982 services could afford a potential squeeze in by the American National Standards Insti- spectrum far more than broadcast services tute, according to Rick Tell, chief of EPA's could. nonionizing radiation branch. Panel explores Worries about suggested band -sharing If the ANSI standards are chosen, Tell proposals also surfaced in the question -and- said, EPA projections show that 231 sites allocating and answer segment of the panel. Dawson spoke would exceed the limits, with the primary of "positive" sharing in the UHF -land mo- impact born by FM's. Average annual cost to managing spectrum bile cases recently before the commission. the affected FM stations in each of the next "With sharing, you're not necessarily faced six years to reduce the radiation exposure FCC, NAB, NTIA representatives with an either-or situation," she said. would be over $3,000, he said the agency address challenges of new Dawson also discussed the concept of had determined. technologies' demands for air space "flexible" instead of "stagnant" allocations Panelist Barry Umansky, counsel to the as one way of dealing with expected changes NAB, expressed concern that broadcasters Luxury in the allocation of electromagnetic in marketplace needs, and expressed the be- might have difficulty complying with the re- spectrum is gone, and broadcasters must lief that such approaches can allow "legiti- quirements by October. He said that the now become "spectral statesmen," FCC mate entrepreneurs" to fulfill public need for commission's choice of the ANSI standard Commissioner Mimi Dawson said during an a variety of services. was a very positive one. "The mere fact that engineering panel on spectrum management Panelist Robert Powers, chief scientist at the federal government has acted is very use- last Monday (April 15). the FCC, had earlier remarked: "Market- ful in dealing with overzealous local regula- "The spectrum is free, but very, very valu- place schemes can work, if you have a real tors trying to fill the federal void." able," she commented during the hour-and- marketplace and the buyer and seller are Robert Powers, FCC chief scientist, ex- a- half session, which included other panel- both knowledgeable. But there are many plained to the nearly 100 attendees the "self- ists from the FCC, the National questions to be asked about that." certification" process which the environmental statements would entail, and added that the commission is now preparing a technical advisory bulletin, to be released by Au- gust or September, that will suggest procedures for checking compliance. Measure- p ment procedures were outlined earlier in the session by Neil Smith, of Smith & Pow -

_ stenko, and by Edward Ashland, Narda s MARKEI 1'811L of Microwave Corp., Happauge, N.Y. f `q The results of an EPA -FCC study of envi- 4711!IVeJ Il!ii9iÌl'6If9a°'ìl í ronmental exposure to RF radiation in Hono- Spectrum advisors. L -r: Haller, Powers, Dawson, Markey, Keller and Justus. lulu last spring were reviewed by FCC Man-

Broadcasting Apr 22 1985 broadcasters can control the situation so that AM stereo receivers must be compatible with the system(s) the broadcasters select," Kahn said in a pamphlet it distributed at the convention. "Indeed, one station in any market can make any attempt to sell incompati- ble single system AM stereo radios [read C- 11 Quam- only radios] an absolute fiasco." , J nitsi \ Kahn President Leonard Kahn said manu- nut rgo, POIEtS IISSMéIy'1e t facturers of the C -Quam -only radios have, indeed, been having trouble selling radios in fi A 71r'1 i; I /*l'i'1;1'Ifi;`, Kahn markets, but he could supply no evi- RF leakage. L -r: Minkel, Powers, Hassingen, Umansky and Tell. dence to support the claims. Kahn's second line of defense is in the Minkel. The study, tively nonstringent ANSI guidelines. aging Director Edward nation's courtrooms and federal agencies. showed that Minkel noted that there are other areas simi- which was released in January, His complaint to the Federal Trade Commis- risk was posed to the popula- lar to Honolulu which will be the subjet of no immediate sion has triggered an investigation into pos- sites, al- equivalent future studies by the top agen- tion living near city transmitter sible anticompetitive or anticonsumer be- the rela- cies. though several sites exceeded even havior by Motorola and its allies among receiver and broadcast equipment manufacturers. Although Kahn said the FTC investi- AM broadcasters: anxious for stereo gation was ongoing, Motorola officials at the convention were skeptical. They said Wide support is shown for C -Quam, MR2 -equipped with C -Quam radios. Visi- their company had yet to be contacted by the but Kahn has not given up hope; tors to the exhibit could tune in the C -Quam FTC. broadcasters agree AM stereo is broadcast of KM11 Las Vegas. Meanwhile, some of Kahn's broadcasting important if AM is to compete with FM In its booth, Motorola featured its "wall of proponents have fired off complaints to state radios," a display of more than a dozen non- officials, charging that retailers and auto- Motorola's C -Quam is a good bet to win the operating C -Quam radios. It also showed mobile dealers were selling C -Quam -only three -year-old AM stereo standards battle. four working radios, one of which was in a radios without telling customers that they As was made clear at the NAB convention Chevrolet Corvette. Among the receiver could not pick up all stereo signals in the last week, the system enjoys wide support manufacturers represented in the booth: market. According to Kahn, such letters are among both broadcasters and receiver manu- Delco, Ford, Nissan, Volkswagen, Toyota, now in the hands of state officials in Utah, facturers and, as a result, appears on its way Concord, Sherwood, Sparkomatic, Kraco, New York, Connecticut, California, Or- to become the nation's de facto standard for Audiovox, Marantz, Potomac Instruments, egon, Massachusetts and Alabama. AM stereo broadcasting. Carver Audio and American Audio. Motor- Kahn has also counterattacked in the legal But it is, by no means, a sure bet. Kahn ola said the C -Quam radios shown were arena. According to Kahn. Hazeltine, which Communications has yet to strike the flag. It available from their manufacturers or would continues to wage its campaign to make the be within a month. Kahn single -sideband system the nation's Motorola officials could not say how standard, despite increasing odds against its many C -Quam radios were on the road or in success. homes, but they said that around 1.4 million As the AM stereo standards battle drags decoder chips had been shipped to receiver on and becomes, as one broadcaster put it, manufacturers in 1984 and that between five "a Mexican standoff," AM broadcasters are and 10 million are expected to be shipped in becoming increasingly frustrated. They see 1985 as two other chip manufacturers, Spra- MBIC AM stereo as an important vehicle for clos- gue Semiconductor and Toshiba, join Motor- ing the quality gap between AM and FM and ola in supplying C -Quam chips. recapturing audiences and revenues lost to Although Motorola wasn't talking as FM. And many see the Motorola -Kahn bat- much about it, it is doing equally well on the tle as indefinitely delaying the arrival of ste- broadcasting side of the marketplace. It has reo. about 250 stations on the air in C -Quam and Despite the uncertainties created by the expects that number to double as the Harris standards fight, four AM stereo broadcasters stations retrofit their Harris exciters to appeared on a Monday (April 15) panel ses- broadcast C -Quam. MAKING MEDIA, MONEY, sion to urge their fellow AM broadcasters to By contrast, fewer than 100 stations are make the move to stereo as soon as possible. broadcasting Kahn and the number is not & MINORITY OWNERSHIP "There is no defensible position for not be- growing. Indeed, it is shrinking as stations WORK. ing in AM stereo," said Dick Walsh, WABK eager to reach the new owners of C -Quam (AM) Augusta, Me., "unless you can't afford radios give up their Kahn exciters and re- Wt. put money behind it." place them with C -Quam units, which are When the exhibition hall opened, broad- available from five companies, including management and change casters found Hams, one of the five original Motorola. ideas into investments. AM stereo system proponents, in the C- The only radios widely available today to Quam camp. Having failed to attract the listen to Kahn broadcasts are Sony's multi - support of any receiver manufacturer, Harris system radios, capable of picking up and il/1IIRtl1 /AM1ESr.1/Ei17 last December dropped its system and decoding both the C -Quam and Kahn signals CORP02dr10.1' picked up the C -Quam system. In its booth, (as well as the extinct Harris and Magnavox 1120 I9tA dtrtYM. .\'. U:. Sude 501 it showed for the first time its C -Quam excit- signals). Many broadcast engineers feel the Wúldn,pton. D.0 20036 er, newly type- accepted by the FCC. For its Sony radios are the best- sounding AM stereo Telephone 2021293J166 part, Motorola tried to demonstrate the ex- radios now on the market. tent of its support among receiver manufac- Kahn's first line of defense against the C- MB/C is a subsidian, ofStorer Communications. incorporated turers in the most concrete way possible. Quam juggernaut has been the Kahn sta- In the parking lot, Motorola had four new tions, many of which are owned by promi- A Federa! Licensee U,uk, the cars -a Ford Thunderbird, a Chrysler Fifth nent groups like ABC, NBC, Katz, Harte- Small Burin Imes/men( Ad cf 1958 Avenue, a Pontiac Fiero GT and a Toyota Hanks, Bonneville and RKO. "Actually,

Broadcasting Apr 22 1985 holds the license to all of Kahn's stereo pat- SCA technology today is where FM radio ents, has put Motorola and manufacturers was in the early 1950's. Just because stations using Motorola's C -Quam chip on notice Speaking out have SCA, there is no insurance they're go- that the chip infringes on Kahn/Hazeltine ing to make money," said Mayo. "You need a patents. for service that can be marketed to the consum- And Kahn continues to attack the C -Quam subcarriers er," he added. on technical grounds. At the convention, he Panelists testify to many "We made $68,000 from our SCA's over told BROADCASTING that the system was a ways radio stations can the past two years," said Jim Wychor, vice "monstrosity," providing poor fidelity and put subcarriers to use president and general manager of KWOA -AM- coverage. "It doesn't make any sense to have as revenue source FM Worthington, Minn. Addressing the low -quality AM radios that reduce cover- same panel session, Wychor said the station age," he said. "Tice competition is FM. If "Two years ago, it was touted as a get -rich- leases its subcarrier frequency to Market you push the button and the [sound] is poor, quick scheme. But, in reality, subcarrier use Quoters Inc., which transmits text and data that's it. You've lost the game." is a way to potentially make some money via satellite to customers. The terms of the Winning the game is what motivated the very slowly," said Gene Swanzy, senior vice lease include a small monthly guarantee or four broadcasters on the AM stereo manage- president, broadcast and communication 11% of the revenues collected from custom- ment session to urge others to hop aboard the services, Mutual Broadcasting, at a radio ers, whichever is higher. Wychor is project- stereo bandwagon. WABK'S Dick Walsh said management session during the National As- ing $28,000 in revenues from his SCA use in he decided to go stereo when his 14- year-old sociation of Broadcasters convention. 1985. Wychor said there are other uses for son told him AM was "a time of day, not a According to an NAB report prepared by SCA channels such as utility load manage- form of broadcasting. That did it." Dennis Waters of Waters Informmation Ser- ment on full -time AM subcarrier channels as The key to recapturing listeners, particu- vices, Binghamton, N.Y., in two years, FM well as FM. "The problem is that power larly younger ones, said Ron Frizzell of subcarrier use will increase 75% ( "In Sync," generating companies have so much energy WLAM(AM)- WKZS(FM) Lewiston, Me., is Feb. 4). The report also noted that subcar- to sell, they are not interested in conserv- quality. In surveys, he said, listeners say tiers in use in the top 30 markets are expect- ing," said Wychor. "However, the potential they would "listen to AM if it were quali- ed to double over the same period, averaging is there for small municipal utilities," he ty ... if the reception were the same as FM." about one subcarrier for each class B or C said, noting that KWOA is currently working AM broadcasters must let receiver manu- station. Data applications in those markets on developing a utility load management facturers know they want quality radios, will expand to become the leading applica- system in conjunction with two local Rural Frizzell said, and the only way they can do tion, with 51% of subcarrier capacity being Electrification Administration (REA) utili- that is by making the switch to stereo. With used to deliver stock quotations, commod- ties and one municipal electric company. total audiences going down and the average ities and other market information. And pag- Frank Hyde, consultant to Pacific Gas & age of listeners going up, broadcasters can ing applications will increase from 5% to 8% Electric, said that in looking at utility load no longer afford to take a "wait- and -see atti- of the market. Nationally, background music management, the company set some corn - tude," he said. "If we wait long enough," delivery is expected to remain the dominant munications criteria such as contiguous cov- added Tom Glade, KSL(AM) Salt Lake City, application. Waters said revenues generated erage, reliability and availability. Speaking "we are going to find ourselves completely from leading subcarrier channels could aver- at an engineering workshop on the subject, out of business." age from $5,000 to $10,000 per month for Hyde outlined the potential advantages of Gene Boivin Of KRQX(AM) -KZEW(FM) Dal- major -market radio stations. using AM radio subcarriers as opposed to las presented some evidence that stereo Taking advantage of the subcarrier tech- other forms of transmission which include could turn the tide for AM broadcasting. nology is Mutual Broadcasting System, expanded coverage, lower cost network and "Because KRQX had given away Sony AM which earlier this year announced Multi - receivers and greater signal strength. One stereo radios during promotional cam- comm, a national, satellite -delivered, point - limitation, said Hyde, is that the typical paigns, he said, the station was able to go to -point telecommunications service de- range of signal is limited to less than 20 back and ask 40 winners of the sets about signed to locally distribute data or text miles. AM stereo. According to the survey, he said, information via FM subcarriers ( "In Sync," The biggest complication to the study, ac- 93% of the Sony owners said AM stereo was Jan. 28). It can simultaneously deliver aural, cording to Hyde, was AM stereo. "We had to "as good as" or "close to" FM stereo. What's text, data and computer software informa- come up with a new matrix to examine com- more, 62% said they thought people would tion to multiple customers. patibility with the proposed AM stereo sys- be just as willing to listen to AM as FM if Swanzy, who is in charge of Mutual's sat- tems," he said. The company, said Hyde, they had an AM stereo radio. ellite services division, of which Multi - decided to defer the field test of AM subcar- The panelists neatly skirted the standards comm is a part, told BROADCASTING that he riers until it is better equipped to deal with issue. But following the session, Frizzell expects the system to be fully operational by the problems of AM stereo. "Utility load said he felt the standards battle is over and Aug. 1, and will announce the first users management is an immature market, but that Motorola is the victor. "It's fallen to shortly. Swanzy said he is aiming to have the nonetheless, there's quite a lot of activity in Motorola," he said. "I don't think there is service distributed to the top 100 markets. it," he said. any question about it. It's unbelievable that The business requires the radio station oper- Another application of radio subcarriers is the media hasn't picked up on it." ator to be flexible in responding to changing to provide a teletext service. Howard Gins- On the other hand, Glade, the only Kahn customer demands, said Swanzy. berg, president of Essex Junction, Vt. -based proponent on the panel, said KSL would stick Applying subcarrier transmissions on a Communications Engineering, highlighted a with Kahn in the hope that other major re- statewide level is Little Rock, Ark. -based radio teletext data information service called ceiver manufacturers would pick up the Snider Corp., which operates Starcomm, a The Grail System. The company leases a Sony chip and make multisystem radios. satellite distribution system for the Arkansas subcarrier of WNCS -FM Montpelier, Vt., to "There are still strong engineering reasons" Radio Network. Hi Mayo, executive vice send tourist information and advertising to to use the Kahn system, he said. president of the company, told the workshop area resort hotels. The service is recycled All the panelists said switching to stereo that Snider is launching a statewide paging every 16 minutes. The information is trans- was not enough. The broadcasters, they service through a network of FM radio sub - mitted along dedicated teletext data circuits said, also had to promote it. And to help carriers, which can cover a 35 -to-40 -mile to the transmitter site at the station. "Our them promote it, there was the AMS -10, a area. income comes from advertisers and sub- low -cost Walkman-type multisystem radio The local subcarrier distribution network scriber fees," said Ginsberg. intended for promotional giveaways. The ra- operates on company -owned KKYK(FM) Lit- Based on the success of the Grail (Greater dios, with imprinted call letters (but with no tle Rock's 92 khz frequency (the other avail- Regional Area Information Link) System is a FM tuner), are available from Advanced De- able subcarrier channel is 67 khz) in addition similar service being launched ,in Nashville sign Group Ltd. of South Norwalk, Conn., to seven other subcarriers leased from Class next month, through a subcarrier channel of for no more than $22 each in quantities of C FM stations across the state. The network WNAZ -FM. The Nashville Grail will be avail- 250 or more. O has 400 customers. able on a subscription basis to hotels and the

Broadcasting Apr 22 1985 general public with personal computers. (A The weather forecaster who can perform timers' public service to the community over computer is necessary for reception of the well as a graphic artist is indeed a rare find, the years due to operating in "adverse condi- data signal.) Audio entertainment will be Jones agreed. He urged smaller stations to tions" (limited hours). provided by WSM -FM Nashville. consider buying a computer system that Barry Umansky, deputy general counsel Start-up costs for the Grail system are in could be used jointly by weather and produc- for NAB, who served as panel moderator, the $12,000 range, said Ginsberg, including tion departments, with staff artists helping and Guttman agreed that the daytime -only transmitting and receiving equipment. provide basic maps and special graphics for station would likely get a preference if the "There is new money for radio stations in the meteorologist as needed. operator previously owned an FM station in teletext," said Ginsberg. Another panel member, ABC -TV's Dave the market. But Bill Potts Jr., partner in the On the exhibit floor during last week's Murray, said he has a full -time graphic artist Washington -based law firm Haley, Bader & NAB convention, Micro Controls Inc. at the network to assist him in drawing maps Potts, said he would argue that point. "You (MCI), Burleson, Tex., was exhibiting SCA for Good Morning America. Cooperation be- had a chance to equalize your station oper- generators produced for Costa Mesa, Calif. - tween artist and meteorologist is an essential ation, and you gave it away," he said. based Diversicom, a unit of American Di- ingredient in effective use of the new graph- If an 80 -90 applicant has filed for bank- versified Capital Corp., which plans to ics- generating system, he stressed. ruptcy in the operation of a radio station in launch a nationwide paging and data net- "Don't wish your station into this," Mur- the past, said John Kamp, assistant to FCC work. The system is currently operating ray said. "Talk about it in advance with your Mass Media Bureau Chief James McKinney, through a 48 radio station subcarrier network news director, chief engineer, program di- the FCC may hold it against the applicant. in the West, Said Jeff Freeman, president of rector, general manager and weathercaster." "The FCC only looks at whether you are MCI Inc. Murray said some stations have actually qualified at the point of when the application pulled away from weather graphics some- is filed," said Kamp. "But," he added, "I'm what after overemphasizing a system's tech- not sure the commission will continue to ig- nical wizardry. "Sometimes I will see a nore the past financial record." Weather graphics three -minute weather forecast that contains As for uncontested daytimer applications, now seen in markets 18 weather maps," Murray lamented. "If the NAB's legal department issued a handout you have $50,000 invested -then you want at the session pointing out that if the day- big and small to see it dance." time -only station is the only applicant for the Dale Bryan, president of Environmental FM station, "there is no need for the day - Computerized weather graphic systems have Satellite Data, based in Suitland, Md., pre- timer to seek a preference ...and no divesti- changed the face of television forecasting, dicted weathercasters will continue to learn ture will be required. The daytimer simply apparently forever. The technology was giv- how to use graphics more effectively as the will be able to begin operating a new FM en a bright prognosis, even for small -market industry matures. station as part of an AM -FM combination." stations, during a Sunday morning panel ses- "Think about hiring a freelancer to do The FCC will use a "window" processing sion at the NAB convention last week. Sys- maps that can be stored," he suggested, "or system. And if no acceptable applications tems priced at $20,000 to $30,000 can make students of meteorology to draw features on were filed for a particular channel during the an enormous difference in a newscast's on- these base maps." Costs and preparation window, which could last between 30 to 45 air look, as well as improving its content, time can be held down through careful plan- days, the commission would award the panelists told their audience. ning, he maintained. Such planning is also "I couldn't imagine doing my job without crucial if a station is to respond effectively in a computer," declared Valerie Jones, an ex- the event of a weather emergency, such as a ecutive with Colorgraphics System Inc. and severe thunderstorm or tornado. weather reporter for WKOW -TV Madison, Beyond a considerable hardware invest- Wis. "But remember it is only a tool -don't ment, stations should expect to pay up to let it take over." $3,000 a month for use of a satellite or tele- Jones feels the industry has matured in its phone- delivered weather data service, the '85 Sat Expo application of computer- derived weather panelists pointed out. graphics, after perhaps overrelying on such May 13 -15 ti, Sheraton Denver systems to the exclusion of a weathercaster's Tech Center personality or the forecast itself. This, she said, is reflected in the use of more subtle Docket 80 -90 1985, "The Year of One Million earth tones, effective application of chroma Earth Stations" key and moderate animation. "All this," she issue draws explained, Satellites are changing broadcasting! "helps the talent stay in control." what Ironically, Hear these and many other ex- many major market stations AM attention perts have to say about the effects that have lagged behind their smaller counter- satellite communications are having parts in implementation of weather graphics, Only one issue was on the minds of radio on your business. observed Maclovio Perez, weather reporter broadcasters attending the NAB conven- for KCBS -TV Los Angeles. He claimed his is tion's AM -FM allocations sessions -Docket David White -CBS William Heinz-ABC 80 -90. the only network -owned station in his mar- That FCC ruling, issued March 14, Eugene Swanzey- Mutual ket to fully integrate its own computer sys- opened the door for more than 1,000 new William Tillson -Netcom tem into weather reporting. FM channel assignments in 689 communi- George Sperry-TVSC Robert Wold -Wold Communications Perez said he often worries about the ties (BROADCASTING, March 18). lay Ramasastry-CBS temptation among stations to emphasize the Of particular interest to broadcasters was Robert Fountain -USSB "bells and whistles" of such systems too the FCC's decision to give AM daytimers a Special guest speaker: heavily and called for "a delicate balance special "preference" in applying for new FM Robert Crippen Shuttle Astronant between razzle -dazzle and the personality of facilities, provided they meet certain condi- the presenter." tions. For one thing, the daytimer must agree 25+ Panel Sessions However, Perez is also to divest the daytime -only within encouraged by a facility 100+ Exhibits move toward simplified operation that three years if awarded an FM. makes hardware and software more versa- "I prefer to call it a daytimer 'credit' rath- tile. "Even in a major market, you can have er than 'preference, "' said Sheldon Gutt- Full Registration only $125.00! one person doing it all." Nonetheless, he man, associate general counsel for the FCC, For More Info: 85 Sat Expo added, there is a downside danger of weath- at a Tuesday afternoon radio management 7340 E. Caley, Suite 320 er reporters being forced to function as art- workshop on allocations. Englewood, CO 801 I I ists, taking on tasks better left to other per- He noted that this preference was decided (3031779 -7930 sonnel. upon by the commission because of the day-

RrnaAr.astinn Anr 22 ARA channel on a first -come, first -serve basis. cants for a new FM facility which could lead show, Bosch, Quantel and Aurora proved The FCC will use a lottery system only to to many comparative hearings, we may issue once again that they are among the leaders in determine which channels would be opened a notice of proposed rulemaking for a differ- the technology. first, said Kamp. "The lottery will not be ent [system]," said Kamp. He estimated that Another area in which computers are used for selecting applicants," he stressed. it would probably take three to five years to making inroads is in the electronic news- "But if there is a large number of appli- process all the allotments. room. Suppliers of such systems are just now beginning to make an impact on their markets. Basys and Colorgraphics, which have captured most of the newsroom con- Improvements dominate tracts let so far, vied with each other as well as with DDC, Jefferson Data, Quanta and NAB hardware display Media Computing for customers in the still wide -open market. Upgrades on existing technology than 700 companies were spread out over Who has the most efficient UHF transmit- abound; HDTV equipment 300,000 square feet in the Las Vegas Con- ter? At times last week, it seemed that every- also out in abundance vention Center and, for the first time, in the body did. RCA, Hams, Comark, NEC and exhibition hall of the nearby Hilton hotel. Townsend, competing for business in the The 1985 NAB convention exhibition her- This year's record for square footage will fairly active UHF marketplace, often made alded no major technological break- last for at least a couple of years. The space claims about beam efficiency and total pow- throughs, but the three- and -a-half -day show alloted to exhibitors in 1986 and 1987 is er efficiency that put them at odds with one proved that incremental and unrelenting being cut back so the show can be squeezed anothers. technological developments can, by them- into the smaller confines of the Dallas con- Meanwhile, Larcan Communications and selves, be exciting. vention center. some of the same companies in the UHF The exhibition was bigger than ever. More Last week in Las Vegas, Panasonic boldly market, pursued VHF customers, trying to introduced its new M -II half-inch tape for- capitalize on the growing interest among mat to challenge the one -inch format as the broadcasters in stereo and circularly polar- Engineering honors. Julius Bar- studio standard. The new format uses metal ized antennas, which sometimes require nathan, ABC Television broadcast engi- particle tape and features one -hour cassettes. transmitter replacement. neering and operations president, and Some described the system as a "water- Interest in stereo sound also led television Michael LoCollo, director of engineering shed"; others, including some proponents of broadcasters to spend a lot of time on the for WoId Communications, were given Panasonics half -inch M-format, on which radio side of the exhibit hall in search of awards at the annual meeting of the Soci- M -II is based, viewed it with skepticism. stereo generators and monitoring equipment ety of Broadcast Engineers at the NAB Most felt the product would have a tough as well as audio processors and consoles (see convention last Sunday, for their frequen- time penetrating its intended market. story, page 96). cy coordination at the 1984 summer Movement elsewhere in the small format RCA continues to fight for the acceptance Olympics. Awards for coordination were area was, as always, difficult to gauge. One of its CCD camera, although deliveries ex- also given to Richard Harvey of CBS Tele- likelihood, however, was that quarter -inch pected to begin before the show have been vision and Gerry Dalton of Service Broad- videotape equipment would sit on the shelf delayed, and variable speed shutters sought casting Corp. in Arlington, Tex., for their until the industry can settle on standards. by some users appear to be farther off than role at the Democratic and Republican (Bosch representatives held out the slim hoped. NEC America, meanwhile, dropped conventions last summer. hope of a major buy at the show, but word of the price of its CCD camera, the SP -3A, to Frequency coordination has been a one never emerged.) below $18,000, less than half that of the key goal at SBE for several years, and at Broadcasters are demanding new video RCA unit. New cameras were introduced by a Saturday SBE board meeting a resolu- cart machines to replace their aging two -inch Sony, Panasonic and others. tion was passed to encourage joint ef- cart machines. Last year, Sony opened the As they did last year, crowds packed dem- forts among SBE, NAB and the National high -end market with the introduction of its onstrations of the sophisticated editing sys- Radio Broadcasters Association, accord- Betacart half-inch multicassette player. tems of LucasFilm (EditDroid and the new ing to newly elected SBE president, Rich- And, this year, RCA and Asaca moved in SoundDroid) by Montage, which showed a ard Rudman of KFWB(AM) Los Angeles. with new, highly capable machines. RCA's number of upgrades to its unit. At the meeting, the board selected Silverlake, programable with an IBM per- The news gathering spotlight was stolen John Raiser, engineer with the Policy and sonal computer, can handle up to 281 M- this year by packagers of Ku -band satellite Rules Division of the FCC, as recipient of format cassettes. At the show, Asaca's systems (see story, page 93), but a number of an SBE fellowship, to be joined by past 6000B machine was equipped with Beta cas- other ENG /EFP products attracted attention. presidents, Ron Arendall of Dynavid settes and players, but an Asaca representa- Centro Corp. featured its ENP van, which Broadcast Systems, and Doyle Thomp- tive said the machine could be outfitted with was built to the specifications of NBC Tele- son, director of engineering for The M -II equipment if a customer so desires. vision. Weather Channel. Although Ampex didn't show a prototype One of the surprises of the show was the The formation of a broadcast engineer of the digital spot player it has under devel- number of high -definition television pro- job clearinghouse was also announced opment, the company invited customers of ducts on the floor. In addition to Sony's at the Sunday meeting. its decade -old ACR -25 two -inch cart ma- broad line of HDVS gear and Ikegami's In addition, the society elected new of- chine to view a demonstration tape of the HDTV cameras and monitors, Hitachi ficers and six new board members. In system, which is expected to be shown at showed its digital HDTV VTR, Grass Valley addition to Rudman, president, other offi- next year's convention in Dallas. (Sony Group displayed an experimental HDTV cers elected were Jack McKain of KSN demonstrated its digital VTR for the second switcher, Rank Cintel introduced an HDTV Wichita, Kan., vice president; Brad Dick year in a row in its technology suite.) telecine, and Asaca showed HDTV test gear. of KANU(AM) Lawrence, Kan., secretary, Component video appeared to be well on It seems that a truly complete HDTV sys- and Wally Dudash, Group W, Stamford, its way. Grass Valley Group showed its a tem, based on the NHK standard is, or soon Conn., treasurer. Selected as board CAV Model 100 production switcher, and its will be, available for program pioneers who members were Ed Gordon, VWId Com- parent, Tektronix, showed component test want to be on the cutting edge of technology. munications; Robert Hardie, KOKI -TV Tul- gear. Component products were also made On the radio side, there was growing evi- sa, Okla.; Nile Hunt, WESH -TV Daytona available by Philips and For-A. dence that the days of the audio cart players Beach, Fla.; Zaven (Doc) Masoomian, Perhaps the most rapidly evolving tech- may be numbered. One of the technologies WOXR -AM -FM New York; Torn Weems, non- nology is computer graphics and effects. Ev- that may do them in is the compact disk. commercial KOED(TV) San Francisco, and ery video trade show seems to bring with it Philips showed a CD system with controller Bob Van Buhler, KDKB(FM) Mesa, Ariz. systems featuring new ways of creating and and three players and a price tag of manipulating video images. At this year's $10,000.

RrnaAraetin.. e....» moc Floor move News feed Television text Twentieth Century Fox will take exhibit ABC News has introduced a daily regional A book based on a New York Universi- space on the floor at the 1986 NATPE con- news feed consisting of some 15 to 20 news, ty /CBS seminar on "television and its role in vention in New Orleans, instead of exhibit- sports and feature reports that are delivered American life" is available to those in educa- ing in a hotel suite. Fox is the latest major by satellite to 25 ABC -TV affiliates in Texas, tion, business and the media at no cost. distributor to move from a nearby hotel Oklahoma, Louisiana and Arkansas. Don "Reflections on Television" focuses on pro- suite, where it has traditionally set up shop Dunphy Jr., ABC News director of syndicat- graming, television news, government's during the convention to the NATPE con- ed news services, said the news feed, called role in the broadcast business and "the new vention exhibit floor. the Southwest Regional Network, "is a natu- media environment" that includes VCR's, ral extension of the ABC News daily elec- the "growth in communications studies and tronic feed (DEF). It is a commitment by changes in network program content." Brought to you by ABC News to provide increased news ser- In the book's forward, John Brademas, vices for its affiliates and help the stations president of NYU, says broadcasters must Procter & Gamble is investing about $10 become even more competitive in their local be encouraged "to increase their hours of million to become the sole national sponsor markets." The news, sports and feature ma- programing for young viewers," for which of the weekly, half -hour, It's a Living for the terial is supplied by the member stations "the federal government must provide direc- show's first year in barter syndication, 1985- and shipped or fed to a broadcast hub at the tion and support," and speaks of a need to 86. The commitment is for 22 half -hour epi- ABC News bureau in Dallas. From there, the "build stronger alliances among parents, sodes of the series which was canceled by stories are sent to all participating stations educators, policymakers and broadcasters." ABC -TV in 1982. P &G will retain three na- by satellite between 5:30 and 6 p.m. ET, Brademas, who served 22 years in the tional minutes in each half -hour segment of Monday to Friday. Kathy Slaughter Beck is House of Representatives, calls television the show and stations will sell three minutes the Dallas -based ABC News coordinator for "the single most underutilized resource for locally. the Southwest Regional Network. teaching and learning in the United States." LBS Communications, New York, is responsible for program distribution and also served as sales agent. The series is set to make its debut the week of Sept. 23 and has been cleared in 80% of the country, including stations from ABC -TV, NBC -TV, Taft, Chris -Craft, Ma!rite, Scripps Howard and Taft. Ws a Living is a Witt- Thomas Produc- tion in association with Golden West Televi- sion and Syndication.

Organ plea. Lawrence Fraiberg (r), president of Group W Television Station Group, and Carolyn Wean (I), vice president and general manager of KDKA -TV Pittsburgh, along with Secretary of Heckler Health and Human Services Margaret Happy anniversary. Top Metromedia executives joined almost 1,300 well -wishers to help (c), announced last week in a televised news celebrate the 40th anniversary of Metromedia's wrrG(rv) Washington at a dinner April 12 at the conference the start of a nationwide organ trans- Pension building in Washington. Pictured at top (I -r): John Kluge, chairman of the board of plant campaign. The "Sec- and donor education Metromedia, shares a happy memory with Thomas T. Goldsmith, who was director of re- ond Chance" campaign will include an hour- search for DuMont Laboratories and the DuMont Television network when the latter started long by William Devane special narrated actor the experimental station in May 1945 as W3XWT. In 1947 it became wrrG, with Goldsmith's and produced by KDKA -r 30- second spots fea- initials as its call. Metromedia bought the station in 1958. Looking on are Goldsmith's wife and turing President Ronald Reagan, Bob Hope and actor Ted Knight, star of Metromedia's syndicated comedy series, Too Close for Comfort. Ed McMahon, others, and news and among And pictured above at the celebration (I -r): Bob Bennett, senior vice president, broadcasting magazine feature series formatted for local tele- and production, Metromedia; Kevin O'Brien, vice president and general manager of wno, vision, among other materials. To date, 113 sta- and John Kluge, president and chairman of Metromedia. tions have signed up for the campaign. The week's worth of news and comment about radio

Mutual coup News room upgrade table terminals at each facility, messages and reports can be transmitted, acted upon Mutual Radio Network took advantage of The CBS AM Group will install Colorgra- and recalled without the delay of the mail or New York Democratic Governor Mario Cuo- phics' electronic newsroom equipment in the time spent calling a story in from the mo's appearance at the NAB convention in each of its six stations and at its Washing- field," he said. Las Vegas last week to announce a new ton -based news service, beginning in May He also noted that "we are thoroughly series that will feature Cuomo and former at xtax(AM) Los Angeles. Eugene Lothery, committed to news and news /talk formats Senator Howard Baker (R- Tenn.) in alternat- vice president, CBS AM Group, announced and view electronic newsrooms as one key ing two -and -a- half -minute commentaries. the plans last week. to the successful future of those formats." The show, Viewpoint, will begin on July 15. Lothery said there will be system -wide Cuomo and Baker have been mentioned installations at five of the radio stations: On stage as possible presidential candidates in 1988. tQrx, WBBM(AM) Chicago, WCBS(AM) New York, But for his part, Cuomo rejected suggestions WCAU(AM) Philadelphia and KMOx(AM) St. NBC Radio Entertainment next week will he was taking on the new assignment as a Louis. KCBs(AM) San Francisco, a pioneer in debut a new, monthly, 30- minute concert means of furthering presidential ambitions. newsroom computerization, will receive up- series Starset. Headlining the premiere He said the purpose was tied in with his grading and additional equipment. In addi- show is the rock group Santana. "It's fitting present job. "We can't govern without a new tion, Radio Stations News Service, CBS's that Santana is the first group in our Starset way to communicate with the people," he AM news and syndicated programing ser- series," said Frank Cody, director of pro- said. "As you build up confidence in govern- vice in Washington, is scheduled for instal- graming for NBC Radio Entertainment, who ment, it gets easier to govern." What about lation of the NewStar system. The process is noted that Santana starred on the first NBC nonconstituent listeners throughout the due to be completed by September. Source network concert in December 1979. U.S.? Cuomo said New York has interests in "The increased news -gathering capabili- The Santana Starset show is produced for common with those of other states. ties [of the system] are nothing short of dra- NBC by Gary Geller Productions. Shows in matic," Lothery said, "Our reporters and edi- the series will be aired twice in the first tors will now have at their fingertips week of each month. information that in the past has required extensive research and screening time. New from Sklar There is no doubt that our listeners will be better served." Sklar Communications, a New York -based Just for fiadio! Lothery said the system also allows for management and program consulting com- immediate communication between field pany for radio, television and cable, has de- reporters and editors, editors and reporters signed a new customized contemporary within the newsroom and among the music format for Century 21 Programing, group's stations. "With stationary and por- Dallas. Called "Power Hits," the music, said

RAB reviews. The following chart represents the top 10 ad agencies for radio in 1984, according to the Radio Advertising Bureau (RAB), which bases its data on a multisource study of 1984 agency billings and media disbursements. (A leading "radio" agency is defined by the RAB as one with the highest percentage of media disbursements to radio.) Tracy Locke Inc. tops the list with an expenditure of $48 million or 20% of its media budget on radio. New to RAB's top 10 list are: Evans Communications, Rumrill -Hoyt and Ketchum Communications.

C RAB's "Top 10" radio agencies for 1984 (based on % of billings spent on radio)

1984 Radio Percent 1983 rank Agency billings to radio rank (millions)

The Lawrence Welk 1. Tracy -Locke $48.0 20 5 Big Band 2. Evans Communications 20.0 19.2 - 3. W. B. Doner 30.4 17.0 3 Radio Show 4. Rumrill -Hoyt 20.7 17.0 - 5. Ross Roy 40.3 16.0 2 For barter information: 6. Bozell & Jacobs 92.4 14.0 4 7. Jordan, Case, McGrath 19.8 12.0 10 Suite 800, 1299 Ocean Avenue 8. Ketchum Communications 41.8 11.0 - Santa Monica, CA 90401 9. D'Arcy MacManus Masius 78.4 11.0 6 (213) 4515727 10. Leber Katz 30.7 11.0 9 Sklar Communications President Rick Sklar, According to Guy LeBow, chairman of the lects and has large segments of community is furnished on pre- recorded cartridges ac- board of the trustees of the station, the programing appealing largely to the city's companied by "song -by- song" playlists. change reflects the "close relationship" be- black population. Global Broadcasting Supplementary jingle packages, periodic tween the station and Newark. WNwK(FM), Group has operated the station with an in- promotions and individualized consulting which operates 24 hours per day, broad- terim commercial license since September are available as options, said Sklar. casts in more than 40 languages and dia- 1983. Mutual info The Mutual Broadcasting System will soon begin testing Netwriter, a satellite- deliv- ered data service that will provide affiliates with information on its program schedule, news broadcasts and guest lineups. Ac- cording to Mutual, Netwriter will also transmit "station relations letters, special news advisories, commercial schedules and changes, plus pertinent messages from Mu- tual's advertising and public relations departments." The system requires a receiver and print- er that Mutual will make available to all affiliates later this year. The service will be tested this spring with members of the Mutual advisory board. The Washington -based network will to send continue messages to its Personality parade. "The importance of personality radio will never be greater than it is affiliates via audio and mail, but it empha- today," said Gary Owens of Gannett's contemporary hit KusfAM> Los Angeles at a Saturday sized the Netwriter service will provide, for morning (April 12) panel session at the NAB convention. Owens, who is a Gannett vice the first time, daily guest announcements or president, noted radio in forms other a changes for The Larry King Show, Jim Bohan- that personality came than humor. The secret to non Show and The Best of King. successful show, according to C.J. Bronson, who handles the midday shift at NBC's contemporary hit KNBR(AM) San Francisco, is for the personality to develop "a bond" with the audi- Playback ence. NBC, she said, believes in a strong personality lineup throughout the day. However, Donald Hawkins, who, along with S.B. Williams, does the morning show at Doubleday's Los Angeles -based RadioWest Productions contemporary hit KPKE(FM) Denver, warned general managers in the audience not to let has acquired funding for the production of "format elements" of the station inhibit the performance of the on -air talent. (Pictured (l -r) are: The Family of Women, a series of documen- Bronson, Williams, Hawkins, Rick Sklar, New York -based radio and television programing tary reports highlighting the United Na- consultant, Owens and Robert Fox, president, KuEN(AM) Ventura, Calif tions- sponsored Decade of Women Confer ence to be held next July in Nairobi, Kenya. The Corporation for Public Broadcasting is contributing nearly $15,000 to the project, with an additional $25,000 to be obtained from private foundations and individual do- nors. CONGRATULATIONS. Series coordinator Helene Rosenbluth said The Family of Women will be made available at no cost to interested noncommercial stations in commemoration of Inter- national Women's Day, March 8, 1986. The satellite- distributed programs will feature the work of five award -winning indepen- WERE dent producers attending the African conference: Adi Gevins, Karen McPherson, FREDERICK, MD. Judi Moore Smith, Elisabeth Perez -Luna and Rosenbluth. An extensive marketing campaign is being developed in cooperation with several women's periodicals. Informa- tion: (213) 392 -8274. Spanish sports Number One 12 + Radio Espanol, the Spanish -language divi- Number One Adults 18 + sion of the Westwood One Radio Network, introduced two sports features last week, both with sportscaster Jaime Jarrin as host. Galeria Deportiva profiles leading sports fig- Source: Frederick, MD, Spring Arbitron 1984; ures. Punto de Vista offers sports commen- Metro and TSA, AQH, M -S, 6 a.m. to midnight. taries by Jarrin. Both are two- and -a -half minutes in length and are scheduled each weekday. Jarrin has been Spanish-language play -by -play announcer for Los Angles Dodgers baseball for many years and has also been identified with Radio Espanol KALAMUSIC since its inception. New turn Suite 600. 151 S. Rose St. Kalamazoo, Michigan 49007 1- 800 - 225 -KALA WHBI(FM) Newark, N.J., has shed its call letters of 58 years and, effective last Saturday KALAMUSIC is a service of the Fairfield Broadcasting Company. (April 20), has assumed the call of wNxw(FM).

4rna.lnaer:nn Anr 00 100C 1 iaw & Requ1atio

petition concluded that the existing "litera- petition in its entirety, said in a letter to the FTC rejects ture shed virtually no light on the relation- petitioners that it had "carefully considered ship between alcohol advertising and the issues raised in the petition, and the enor- alcohol ad ban abuse," and that "little if any evidence exists mous personal tragedy and economic injury indicating that alcohol advertising or mar- connected with alcohol abuse." It said that it petition keting practices deceptively or unfairly re- "will continue its ongoing review of alcohol in alcohol abuse or even increased con- advertisement and marketing practices to It votes 4 -to -1 that no reliable" sult evidence exists to conclude sumption." identify any that warrant challenge as decep broadcast ads affect drinking The FTC, which voted 4 to 1 to deny the tive or unfair," and that it will pursue case

After almost a year and a half of consideration, the Federal Trade Commission has denied a petition by a group of organizations seeking tightened regulation of alcoholic beverage advertising and a ban of some ads aimed at youths and heavy drinkers. The FTC said last Tuesday (April 16) that it had found "no reliable basis on which to conclude that alcohol advertising significantly affects alcohol abuse" and hence had was "no basis for concluding that rules banning or otherwise limiting alcohol advertising would offer significant protection to the public." In November 1983, the Center for Science in the Public Interest, 28 other organizations and three individuals filed a 52-page petition Reauthorization request. Federal Trade Commission Chairman James C. Miller was on with the commission contending that some Capitol Hill last week to seek what he called the FTC's "number-one priority " -reauthorization marketing practices by the alcoholic bever- of the agency. Miller told the House Subcommittee on Commerce, Transportation and Tourism age industry have contributed to the problem that "congressional reauthorization will mean that businesses regulated by the FTC, consum- of alcohol abuse (BROADCASTING, Nov. 28, ers protected by the FTC, and the taxpayers we all serve will know the commissions underly- 1983). The petition argued that some alco- ing authority has been examined and approved by elected officals." Moreover, he said that holic beverage advertising and promotional the commission has not been authorized since the 1980 FTC Improvements Act expired on practices are deceptive or unfair because Oct. 31, 1982; with reauthorization the FTC "staff morale [would] also be heightened .... " they portray alcohol beverage consumption Among those testifying during the two -day hearing were representatives of the legal, in a positive manner. The petition asked the medical, manufacturing and advertising industries. The last included.Defitt F. Helm Jr., commission to consider whether some ad- president of the Association of National Advertisers; Daniel Jaffe, senior vice president of the vertising should be banned or subject to American Advertising Federation, and Leonard Matthews, president of the American Associ- counter advertising. ation of Advertising Agencies. The petition urged bans on all broadcast The three advertising representatives were in agreement that the FTC Act be amended to and print alcoholic beverage ads aimed at eliminate the "unfairness" standard as a ground for regulating advertising. Jaffe told the heavy drinkers, as well as youth- oriented subcommittee that "unfairness is always merely within the eye of the beholder. In other words, alcoholic beverage marketing efforts, such there is no core concept which gives coherence to this subjective nonstandard." Said Helm: as sponsorship of rock concerts and beer The censorship of truthful commercial speech based upon subjective value judgments, tasting parties on college campuses. It also personal predilections or ideological views of the censor.... violates the First Amendment." asked the FTC to begin a comprehensive, Jaffe and Matthews both asked Congress to sharpen definitions of the term "deceptive act industrywide investigation into advertising or practice" in the FTC act. Matthews said the problem his organization has with the interpre- and promotional practices and their relation- tations of unfaimess and deception is that "every time we have a new deck of people at the ship to alcohol consumption and the use or FTC, we get a variety of definitions or people defining those terms in different ways." He abuse of alcohol by vulnerable groups such advocated that "these terms could be more tightly defined. So the rules of the game are set as minors and heavy drinkers. once and for all, so the mandate that Congress really wants to give the FTC is more specifical- Inklings of the FTC's denial of the petition ly defined -it will be less subject to definition by continuing changing by a group of people were given by FTC Chairman James Miller who come and go." Helm, however, said that the ANA "distrust[ed] any effort to define at a Senate subcommittee hearing in Febru- 'deceptive.' " Helm said the courts "have adequate review power" to judge what a commer- ary on the possibility of banning beer and cial conveys. wine advertising from radio, television and Said Florio: "There has to be some flexibility so as to be able to give to the [FTC], the cable (BROADCASTING, Feb. 11). At that capability of responding to new and sometimes ingenious methods of unfair or deceptive time, Miller testified that it was unlikely that practices. So to say that we want to define once and for all what these things are is somewhat the FTC would "mount any frontal assault unrealistic in that there is a need for some degree of fluidness " He said he would be on alcohol advertising .... Even if we did, I comfortable if some of the advertisers came forward with their own definition, saying "here's ant not sure it would have much effect on the language we would like to have you [Congress] force the FTC to meet before they initiate alcohol abuse, given the data and studies." actions." Moreover, he said that even if a ban might Helm responded: "We would have loved to have been able to do that. And don't think it was have a significant impact on alcohol abuse, for lack of trying. We could not tolerate our own definitions because we felt they had the same the decision should be made "by the nation's flaws [as those offered in the past]," he said. elected representatives, not by five unelect- Pictured l -r: Matthews; William Rogal, AAF general counsel; Helm, and Gilbert H. Weil, ANA ed FTC commissioners." general counsel. The FTC's staff recommendation on the

Broadcasting Apr 22 1985 by -case lawsuits advertisements appear to if policy statement to mean that it is "probably "problem was brought to light," the FCC be deceptive or unfair. inappropriate" for a broadcaster to run ads said "admonishing" the station without fur- Additionally, the FTC noted, the Bureau for products featured in children's program- ther sanction was appropriate. of Alcohol, Tobacco and Firearms of the De- ing -for example, ads for Smurfs toys in Peggy Charren, ACT president, said the the partment of Treasury tlso has jurisdiction Smurfs programing-inside or adjacent to commission majority, in refusing to at least over alcohol advertising and "is engaged in that programing. And James McKinney, hold the inquiry into product -based pro- rulemaking proceedings that address many FCC Mass Media Bureau chief, warned at a graming for children she had proposed of the same issues as those raised by the press conference that the commission would (BROADCASTING, April 15), had basically petition For .... the commission also to en- be "concerned" about that practice.) said it didn't "give a damn about the needs of gage in rulemaking proceedings would be The commission, responding to another children." She said her group would ask needlessly duplicative governmental ac- ACT complaint, held that the carriage by Congress to hold hearings on the issue. It the FTC tion," said. WWL -TV New Orleans of a locally produced was also planning, she said, to petition the Commissioner Patricia Bailey cast the dis- cartoon program, Popeye and Pals, spon- FCC, the Federal Trade Commission or senting vote. She said she agreed that the sored by Popeye's Famous Fried Chicken some other agency, to issue a rule requiring FTC should not initiate an industrywide Restaurant, had run afoul of policies in the stations that broadcast "program- length rulemaking or investigation," but disagreed 1974 statement warning against the mixing commercials" for children to carry a con- with the FTC's "decision not even to engage of programing and advertising and host sell- tinuous disclosure across the bottom of the in some factual inquiry with respect to cer- ing. But because the station had made screen stating: "This is a commercial mes- tain questionable advertisements and pro- prompt changes in the program when the sage." motions," such as those connecting drinking and driving and those aimed at young people. "These practices, while few in number, deserve close scrutiny and possible challenge," she said, adding that "sorting out the Was ngto qWa'bh relationship between alcohol promotions and alcohol -related health and social prob- Interference woes. FCC has launched rulemaking aimed at investigating interference- lems is an extremely complicated exercise related compatibility problems between broadcast services and VHF aeronautical mobile but one that falls within the ambit of the radio services. commission's consumer protection responsibilities." O CIA complaint. In a statement following the commission's National Association of Broadcasters has joined ranks of those asking action, the National Radio Broadcasters As- that FCC dismiss CIA's fairness complaint against ABC without reaching complaint's merits. sociation said it "applauds" the FTC's deci- "First Amendment case law and its consistent application indicate that the First Amendment sion. "We are pleased that the FTC has made bars government agencies, such as the CIA, from filing fairness complaints this rational decision based on factual infor- with the commission," NAB said in filing at FCC. mation and research, and not on the emotion of an issue," the NRBA said. Complaint rejected. FCC Mass Media Bureau has rejected complaint by People's The executive director of CSPI, Michael Priorities In Government alleging that wrwctrv), wcrv(Tv), wrxL(rv), WOWD(FM), and Group W Jacobson, said that the CSPI was "disap- Cable of Tallahasse, all Tallahassee, Fla., had been in violation of fairness doctrine by pointed, but not surprised that the Miller failing to afford reasonable opportunities for contrasting viewpoints on whether Leon FTC has failed to find any problems with county, Fla., should build new courthouse. Bureau said People's Priorities had not alcohol marketing practices." He added that presented prima facie case warranting FCC intervention. "the agency's reaction proves once that the O fierce government watchdog is not just sleeping, but dead. This underscores the Turned around. Reversing initial decision, FCC Review Board has granted application of new FM in need for a more enlightened and objective Northland Communications for Atlanta, Mich., denying competing application congressional response to patrol the market- of Up North Broadcasting Co. ALJ Joseph Gonzalez had granted application of Up ing of America's number-one drug," Jacob- North, finding it preferable on integration grounds. Board said Northland should have won son ,aid. out with its moderate preference for participation and substantial preference for past broadcast record. Northland is general partnership 65% -owned by Richard D. Stone and 35% -owned by Clara Boahbedason. Stone is former general manager of WLVM(AM)- FCC rejects WMKC(FM) St. Ignace, Mich. Boahbedason is former office manager for same stations.

ACT complaints Bloomington grant. FCC Review Board has granted application of Channel 63 Inc. for new television station on channel 63 in Bloomington, Ind.. after first approving $150,000 The FCC has rejected complaints of Action settlement with sole remaining competitor, Bloomington 63 Ltd. Bloomington 63 won initial for Children's Television and the National decision in proceeding. In concurring statement, board said it had no allegation that Association for Better Broadcasting against Bloomington 63's application was filed for purposes of achieving settlement in violation of several television stations charging that law But "voluntary dismissal" of Bloomington 63's application in return for $150,000 has broadcasts of cartoon programs -including the watermarks of a visible pattern by the various parties involved in Bloomington 63, He Man and the Masters of the Universe, particularly Sterling Communications," board said in statement written by board member G.I. Joe: A Real American Hero and Dun- Norman Blumenthal. "Though I will not attempt to upset the settlement in this case...I geons Dragons and -were program -length urge our administrative law judges to familiarize themselves with the dramatis personae commercials that should be logged as com- in this case...with an eye toward very close scrutiny in future cases with those parties in mercial time and identified as commercials. the cast or in the wings." Bloomington 63's sole general partner is Robert W. Harrison, In its action, the FCC noted that in its so- physician /researcher at Vanderbilt University. Sole limited partner is Ronald E. Hayes. called TV deregulation order it eliminated its Julian S. Smith is president and 47.5% owner of Channel 63 Inc., whose principals have commercial -loading guidelines for chil- controlling interests in wan-Tv Pittsburgh; wrrE(rv) Columbus, Ohio, and wBFF(TV) Baltimore. dren's programing. It also said that the O broadcasters in question had generally followed the FCC's 1974 children's television Wanting in act. Broadcasters are lobbying FCC to establish government- industry policy statement which held that there advisory committee to examine proposals for sharing UHF spectrum with land mobile. should be a separation between programing National Association of Broadcasters says only after clear interference criteria are and commercial material. (According to identified should sharing be contemplated. According to NAB sources, FCC Chairman Robert Baker, a senior attorney for the Mass Mark Fowler and Commissioner Henry Rivera are receptive to idea of advisory committee. Media Bureau, the FCC has interpreted the

Broadcasting Apr 22 1985 11 no FCC proposes revised fee schedule The FCC last week forwarded to Congress another amended version and radio properties were lowered, however. Under the original proof its proposed cost -of- regulation fee schedule (see below). This one posal, TV sales would have cost $1,250 and radio $600. Under the is bereft of annual fees for broadcasters ( "Closed Circuit," April 8). But amended proposal, both radio and TV would be assessed $500. it contains new charges for broadcast applications, including a $30 fee Attempting to address concerns expressed by parties interested in for renewals, a $75 charge for applications to transfer FM and TV putting together satellite networks, the new fee schedule also carved translators and low -power television stations, and a $500 charge for out a category for satellite transmiUreceive earth stations of two meters minor change applications for commercial radios and TV's. in diameter or less. Under the FCC's original proposal (BROADCASTING, Under the new fee schedule, applications for major changes and March 11), authorizations for all transmit earth stations would have cost new commercial N's went up from $1,200 to $2,250; applications for $1,350. Under the amended proposal, the "lead" authorization for the major changes and new commercial radio stations went up from $375 first dish in a network of dishes of two meters in diameter or less would for both AM's and FM's to $2,000 for AM's and $1,800 for FM's, and cost $3,000. Authorizations for additional earth stations in the same applications for cable TV relay service construction permits, sales, network would only cost $30. renewals and modifications went up from $60 to $135. To provide for the possibility of implementing new processing proce- The translator category was expanded to include FM translators. dures, the FCC also created a new category-and proposed to assess Under the amended schedule, applications for major changes and a $5,000 fee -for Ku -band satellite system applications. As envi- new FM and TV translators and LPTV's would cost $375. sioned by the FCC, that single "blanket" fee could cover all of the earth The fees assessed for applications to transfer full -power television stations in a single Ku -band satellite system.

Private radio services- Rates Renewals and minor modifications (per station) .. 20 Air-ground individual license. renewals, and modifications 20 Marine coast station -new, modifications, renewals $60

Operational fixed microwave stations -new, modifications, renewals ...... 135 Cellular systems: Aviation (ground stations)-new modifications, renewals 60 Initial construction permits and major modification applications (per cellular system) 900 Land mobile radio license -new modifications. renewals 30 Assignments and transfers (per station) 900 Initial covering license (per cellular system) 2.750 Equipment approval services: Renewals 900 Certifications: Minor modifications and additional licenses 250 Receivers (except N and FM receivers) 250 Rural radio service (central office, interoffice or relay facilities): All other devices 650 Initial construction permits. assignments and transfers (per transmitter) 90 Type acceptance: Renewals and modifications (per station) 20 Approval of subscription TV systems 2 000 Offshore radio service: All others 325 Initial construction permits, assignments and transfers (per transmitter) 90 Type approval: Renewals and modifications (per station) 20 Ship (radio telegraph) automatic alarm systems 6,500 Local television or point- to-point microwave radio service: Ship and lifeboat transmitters 3 250 Construction permits, and modification of construction permits and renewals All others (with testing) 1,300 of licenses 135 All others (without testing) 150 Assignments and transfers of control (per station) 45 Notification 100 Initial license for new frequency 135

Mass media services: International fixed public radio service-public and control stations: 450 Commercial TV Stations: Initial construction permits, assignments and transfers Renewals and modifications 325 New and major charge construction permit application fees 2,250 Minor change application fee 500 Satellite service: Hearing charge 6,000 License fee 150 Transmit earth stations: Commercial radio stations: Initial station authorization 1.350 Assignments and transfers of station authorization 450 New and major change construction permits: All other applications 90 Application fee-AM stations 2,000 Application fee-FM stations 1 800 Small transmit/receive earth stations (Iwo meters or less) Minor change applications -AM's and FM's 500 Lead authorization 3.000 Hearing charge 6,000 Routine authorization 30 License fee: All other applications 90 AM 325 Receive -only earth stations: FM 100 Initial station authorization 200 Directional antenna license fee (AM only) 375 All other applications 90 FM/IV translators and LPTV stations (new and major change construction permits): Application for authority to construct a space station 1,800 Application fee 375 Application for authority to launch and operate a space station 18,000 License fee 75 Satellite System Application: Station assignment and transfer fees: Initial station 5.000 Assignments and transfers 1.333 Commercial AM. FM and TV stations: All other applications 90 Application fee 500 Multipoint distribution service: Application fee (Form 316) 70 FM/TV translators and LPTV stations 75 Construction permits. renewals and modifications of construction permits 135 Renewals -all services 30 Assignments and transfers of control (per station) 45 Cable N service: Initial license (per channel) 400 Cable N relay service construction permits, assignment and transfers. renewals and Section 214 applications: modifications 135 Applications for overseas cable construction 8.100 Cable special relief petitions -filing tee 700 Application for domestic cable construction 540 Direct broadcast satellite -new and major changes, construction permits: All other 214 applications 540 Appi cdüpn for authority to construct a direct broadcast satellite 1.800 Tariff filings: Issuance of construction permit and launch authority 17,500 Filing fee 250 License to operate satellite 500 ...... Special permission filing 200 Hearing charge 6,000 Telephone equipment registration 135 Common carrier service: Digital electronic message service: Domestic public land mobile stations (base, dispatch, control and repeater stations): Construction permits, renewals and modifications of construction permits 135 New or additional facility authorizations. assignments and transfers (per transmitter /per Assignments and transfers of control (per station) 45 station) 200 Initial license (first license or license adding a new frequency) 135

Broadcasting Apr 22 1985 Proq

New blood in broadcasting: advice from an insider

Former ABC president Elton Rule ple coming into our industry just to make a well to focus on long -term planning...At warns companies buying into fast buck or a quick turnaround on their in- the moment, television is entirely preoccu- broadcasting as investment that vestment." pied with next season." it is not like any other business; Rule said each of the founders of the three Rule said that "changes in ownership are creativity, programing are bottom line networks succeeded because he focused inevitable." But he said he believes the new on "long -term relationship': CBS's Wil- owners will realize, as the old owners have, Strict bottom -line thinking shown by new liam Paley with such stars as Edward R. "that a creative business must be managed management entities and companies enter- Murrow, Lucille Ball and Red Skelton; creatively." Reflected Rule: "The manage- ing broadcasting and entertainment threat- NBC's David Sarnoff with conductor Arturo ments that are just entering the broadcasting ens to stifle the creative process and jeopar- Toscanini, and ABC's Leonard Goldenson industry now will want to do what's best for dize the entire industry, warned former ABC building an "unparalleled" sports depart- their new investments. That's perfectly vice chairman and president, Elton H. Rule. ment. proper. I think we will want them to do so In an address before the Academy of Televi- But short-term thinking may already be because if they operate out of understanding sion Arts & Sciences in Los Angeles, Rule creeping in, Rule suggested. "The 1988 and concern, they'll wind up doing what's advised the new players not to let the ac- Olympics in Seoul have not yet been sold to best for our business. counting ledger dominate their programing one of the networks," he noted. "I am will- "We certainly don't object to these new decisions and advised them to keep an eye ing to wager that the meetings within all forces reaping the rewards of being in broad- on long -term interests. three networks to discuss what to bid for the casting and entertainment -provided they Noting the explosion in acquisitions, Seoul games have been affected by the cur- sow the fields just as we have done these past mergers and takeover attempts of media and rent corporate climate." three decades." D entertainment companies, Rule observed, Rule even ventured to say that "at Capital "Our industry is generating more news about Cities /ABC, there almost certainly will be itself than ever before." Rule also noted that more questioning of what to bid than there DFS analyzes fall pilots "it is easy for companies that are new to the would have been a month ago. It is no longer entertainment or communications business a question of analyzing the situation as be- Middle -class life styles will serve as a basis to lose sight of what made those businesses fore and paying the price because the net- for many of this year's 93 television pilots, strong to begin with." Added Rule: "The work wants to telecast the games. Now a according to an annual survey by Dancer conflict between corporate America and our second and third look seems mandatory" Fitzgerald Sample. industry can be great." Rule recalled a "dry spell" in program de- Philip Burrell, vice president of program- Rule acknowledged that the "infusion of velopment and other capital investments at ing at DFS, who prepared the report, said money" such owners provide "can only help ABC in the 1960's when the company was that the success of "realistic portrayals," as our industry," but he cautioned that "The involved in a merger with ITT. The result, seen in such shows as The Cosby Show, Hill entertainment business is different from any Rule explained, "showed badly" by 1968 Street Blues, Miami Vice and Kate and Allie, other. It's not the same as manufacturing. when Goldenson asked him to become presi- have established a trend of "social rel- Companies that make software aren't any- dent of the ABC Television Network. And evance" among many of this year's crop of thing like companies that make hardware." although the money was eventually forth- pilots for the 1985 -86 prime time season. Rule emphasized he was "encouraged" by coming and ABC rebuilt its program sched- The total pilots ordered by the networks the merger of Capital Cities Communica- ule, Rule said, "often our ventures into new are up 8% from last year, and the early com- tions and ABC because Capcities not only forms of programing were something that mitments for next season have more than "has a reputation for prudent financial man- typical corporate thinking would never have doubled. The report also noted that the limit- agement," but also is "one of the best exam- permitted." ed -run series broadcast during March and ples of a concerned broadcaster." Rule also said he thought there was some- April -when the networks usually test po- According to Rule, the founding fathers thing to learn from the newcomers to the tential fall series-were up 60% over last of modern broadcasting and entertain- industry. Just as oil companies, computer year. ment -Walt Disney, Louis B. Mayer, Sam- manufacturers and automobile companies Burrell noted that among 38 pilots at uel Goldwyn, Jack Warner, Darryl E. Zan - adopt long -term strategies, "we would do ABC, 52% fell into the drama catagory, 45% uck, Adolph Zukor, William Paley, David comedy and 4% variety or other. Among 24 Samoff and Leonard Goldenson- "recog- pilots ordered by CBS, 50% were comedy, nized that television and movies are not like 46% drama and 4% variety/other. Among 31 other businesses." Advised Rule: "The cor- pilots at NBC, 50% are drama, 43% com- porations that are now being attracted to edy, and 7% variety /other. television and motion pictures as invest- In DFS's category of realism are Hearts of ments should recognize that if this is one of Steel (ABC), about out -of-work steel work- 50 businesses they run, it is altogether dif- ers who pool their money to open a bar; Love ferent from the other 49." Long Distance (CBS), about a commuter He continued: "Too often today, in place marriage, and Private Sessions (NBC) about of individuals with dreams, we see limited the life of a New York therapist. partnerships, creative financing, asset plays Among detective shows, which DFS said and venture capitalists more interested in the make up one -third of this year's pilots, are a short term than in what happens down the wide range of protagonists. In addition to the road. They are more interested in profit ra- traditional police officers and private eyes, tios and how they can cover debt than they there are housewives, magicians, an insur- are in their personal vision of a company for ance investigator, journalists and robots. the long term. We need to be careful of peo- Misfits of Science (NBC) features a rock

Broadcasting Apr 22 1985 singer who can shoot lightning bolts from nings, president of OSU, will present the WTBS(TV) Atlanta c Portrait of Arnerirrr. his fingernails. awards on April 24 at the National Press WETA -TV Washington, The American Political Science As- and Toby Levine Communications, Potomac. Md be more tales of wealth and sociation, There will Club in Washington. The winners are: Congress: We the Peuple. power in the coming season with The Colbys WNBC(AM) New York o The Toxic Tinrebomb: Illegal Drooping (ABC), an Aaron Spelling spin -off of Dyn- in the Tri-State Area. asty, Dark Mansions (ABC) and, under re- Social sciences and public affairs WCBS -AM New York - The Phone .Mesa. view by NBC, The Cotenant -which incor- KMOX(AM) St. Louis - The State of Une Unions. KRON -TV San Francisco o Climate of Death and Stopped for KNX(AM) Los Angeles - The Immigration Problem. porates supernatural elements. Questioning. Black family comedies similar to the The Radio New Zealand, Wellington, New Zealand Grampa'a WPLG -TV Miami D Hot Freight. Plan. Cosby Show include Full House (ABC), Just WNBC -TV New York Kids Kids. ABC News, New York = D- Day-ABC Nees Nightline. Plain Rich Folks (ABC), Charlie and Com- KABC -TV Hollywood, Calif. 7 L.A.: Above and Below. Janis Ball and Portia Franklin, independent producers. and pany (CBS), Melba (CBS) and an untitled KGO -TV San Francisco s The Kesterson Dilemma. National Public Radio Crime of Silence: The Serval .4buae of Cosby spin -off starring Tony Orlando WBZ -TV Boston o The Sizzle Behind the Sell. C/ildrrr,. (NBC). KABC -TV Hollywood, Calif. Video From Russia. NBC Radio, New York c D -Day Anoiceraary. KCTV(TV) Fairway, Kan. e A 8 E Furnace Repaira. Saving Deborah George and Moira Rankin, independent producers. Grace and TI' Repairs. Adetpht. Md.. and National Public Radio Hawkins Point: The WTHR-TV Indianapolis Children of Faith and Crisis Close to End of the Line. Home. CBS Entertainment Dead Wrong -The John Evans Story. Ohio State winners KAET(TV) Tempe, Ariz. Electroshock Therapy: the Practice. KTCA-TV and MGW Productions, St Paul = foar Children. the Controversy. Our Children. Out of a pool of 591 entries, 20 radio and 47 Auburn Television, Auburn University, Ala. o Lost in Time: television programs were selected as win- Early Alabama Indians. ners of the 49th annual Ohio State Awards. KUTV(TV) Salt Lake City The Morrnans- Living in Zion. The Ohio State honors, begun in 1936, rec- WVLV(AM) Lebanon, Pa. Behind Closed Doors: Battered Dreams. Family Violence in America. Natural and Physical Sciences ognize excellence in broadcast programing. TVOntarlo, Toronto = Good Work. Alaska Department Education is of (OIS), Artistic Environmen- The competition administered by wosu- WHA(AM) Madison, Wis. 3 Annenberg Series: Sound Studies tal Information and Data Center, Alaska Department of Edu- AM-FM-TV Columbus, Ohio, which are li- in Sociology. cation, Juneau, Alaska Sen School -'Alaska Fisheries. censed to the university. Edward H. Jen- KOCE -TV Huntington Beach, Calif. Faces of Culture. Lancit Media Productions Intramed Communications, New

NBC records win number five NBC scored its fifth prime time ratings victory of the season, with a 16.3 made -for-TV special, Wallenberg: A Hero's Story, which took the 9 -11 rating and a 26.5 share. It was the eighth time in 29 weeks this season p.m. (NYT) time period with an average 20.2 rating. that NBC has won or tied for first, a feat unequaled by the network NBC's win on Tuesday could also be attributed in part to the second since the 1972 -73 season, according to an NBC spokesperson, when episode of Wallenberg. And although NBC dominated the 8 -9 p.m. slot it won 10 times. with The A Team, ABC put up a good fight between 9 and 10 with Who's The premiere of ABC's Hail to the Chief Tuesday, 9:30 -10 p.m., The Boss? and Hail To The Chief which were the fifth and seventh starring Patty Duke, got oft to a strong start, ranking seventh with an ranked shows, respectively, and beat both parts of Wallenberg. average 22/32. It was the highest premiere for a new ABC comedy in ABC won Wednesday and Saturday based on the strength of its the 1984 -85 season, ABC researchers said. regular series. And NBC's Thursday win was also based on its regular For the week ending April 14, based on Nielsen's National Television lineup. In addition, repeats of The Cosby Show ranked first, and Fam- Index, CBS finished with a 15.8/26 and ABC with a 14/23. The com- ily Ties beat repeats of Magnum, P.I. bined network rating/share for the week came to 46.1/75, down 3.6% CBS took Friday with its regular schedule of Dallas and Falcon in combined ratings from the comparable week a year ago. HUT levels Crest, although ABC captured the 8 -9 p.m. period with a repeat of for the week averaged 61.6, not appreciably different from the same Webster and the spring replacement, Mr. Belvedere. week last year. In season -to -date ratings, NBC now trails CBS by sixth - Theatricals fell in the bottom half of the week's ranked programs, and tenths of a rating point. CBS has averaged a 16.9/27, compared to in all cases came in third against programing scheduled opposite on NBC's 16.3/26 and ABC's 15.5/24. competing networks. A repeat of "Coal Miner's Daughter," on CBS The week saw NBC take three of the top five shows, and five of the Tuesday, 8:30 -9 p.m., averaged a 12.3/19, buried that network in third top 10. The network won Monday, Tuesday, and Thursday; CBS took place for the night. ABC's premiere of "Poltergeist" on Saturday, 8- Friday, Saturday and Sunday, and ABC won Wednesday. 10:30 p.m., averaged a 13.7/21, ranked 40th, and "Young Doctors in NBC's Monday victory was based principally on the first part of the Love" on Monday, 9 -11 p.m., averaged an 11.2/18 and ranked 54th.

Rank Show Network Rating /Share Rank Show Network Rating/Share Rank Show Network Rating/Share

ç; Show NBC 27.5'43 25. Hill Street Blues NBC 16.7/27 Deism Strokes NBC 12.í5i:.: 2. L;yala.sv ABC 24.5/37 26. Scene of the Crime NBC 16.3/28 Knight Rader NBC 12.3/21 3. A Team NBC 23.636 27. '&1. }looker ABC 15.6/28 Coal Miner's Daughter CBS 12.3/19 4. Family Ties NBC 23.538 28. Miami Vice NBC 15.4/27 Half-Nelsen NBC 12.1/20 5. Who's The Boss? ABC 22.5/32 29. Webster ABC 15.4/27 Detective in the House CBS 11.5/20 6. Dallas CBS 22.1/36 30. Highway to Heaven NBC 15.4/24 Sara NBC 11.3/17 7. Hail to the Chief" ABC 20.0/32 31. Double Dare' CBS 152124 Young Doctors In Love ABC 112/18 8. Cheers NBC 20.6/31 32. Ibulups, Bleeps and BlundersABC 15.2/22 Ripley's Believe It or Not ABC 11.1/19 9. Wallenberg, part. 1 NBC 20.2/33 33. Fà11 Guy ABC 15.1/23 Lucie Arnaz Show CBS 10.5/18 10. Hotel ABC 20.0/35 34. Magnum P.I. CBS 14.7/23 Funky Brewster NBC 10.3/17 11. Knots Landing CBS 19.9/32 35. Love Boat ABC 14.3/25 Benson ABC 10.2/17 12. Wallenberg, part 2 NBC 19.7/130 36. Finder of lost Loves ABC 14.2/27 Cover-Up CBS 9.9/19 13. 60 Minutes CBS 19.5/34 37. Stark CBS 14.1/23 St. Elsewhere NBC 9.9/17 14. Space, part 1 CBS 19.4/31 38. Hardeastle & McCormick ABC 13.9/21 Silver Spoons NBC 9.8/17 15. Newhart CBS 19.2/30 39. Hunter NBC 13.828 Eye to Eye ABC 9.8/15 16. Kate & Aalte CBS 19.129 40. Facts of Life NBC 13.821 Wildstde ABC 9.3/14 17. Simon & Simon CBS 19.0/29 41. Gimme a Break NBC 13.7/24 E/R CBS 9.2/18 18. Night Court NBC 18.8/28 42. Poltergeist ABC 13.7/21 Off the Rack ABC 9.2/15 19. Falcon Crest CBS 18.5/33 43. Three's a Crowd ABC 13.5/21 People Do the Craziest. ThingsABC 9.0/16 20. Scarecrow & Mrs. King CBS 17.7/27 44. Mr. Belvedere ABC 13.3123 Me and Mom ABC 8.7/15 21. MacGruder & Loud ABC 17.328 45. Atrwolf CBS 13.1/23 Charles in Charge CBS 7.7/14 22. Cagney & Lacey CBS 16.929 46. Under One Roof NBC 12.7/22 23. Playing With Fire NBC 16.9/28 47. 20/20 ABC 12.7/21 24. TV Bloopers & Prac. Jokes NBC 16.9/26 48. Chipmunk Special NBC 12.8/22 'indicates premiere episode

Broadcasting Apr 22 1985 York Moment to .Mowed: hiring With Parkinson's. New Hampshire Public Television, Durham. NH 0(.'p Clam Tower troubles. High winds toppled the 675 -foot transmitting tower of WHAS(AM) Louisville, and Natural. Ky., on Friday, April 5. The 50 kw clear channel station, which can be heard in 38 states from British Broadcasting Corp., London o Johnny Hall's .Rath Connecticut to Nevada at night, used 300 feet of copper wire immediately after the incident to Go OWN. generate 800 w of power. The station was off the air for about seven hours the following day WTTW(TV) Chicago - Thr .flaking of a Coulinenl. while a 90 -foot temporary antenna was installed, allowing the station's signal to reach a 40- WNET(TV) New York r Nature. mile radius. KAET-TV Tempe, Ariz.: r The Total Artificial Heart: The Terh nologpy, the Issues. According to program director Denny Nugent, the station was to have been back to full power by Sunday (April 14) after the installation of a temporary tower. However, nature again interfered, this time in the form of day -long rains. Hook -up of the new structure, built on the Performing Arts and Humanities site of the old one and using some parts from it, finally began at 7 p.m. Monday night and kept Lancit Media Productions Ltd., New York u Reading Rainbow. the station off the air for the next nine hours. The temporary tower, which was sent to WHAS in WMTJ -TV Rio Piedras, P.R. u English as a Seroud Language: parts throughout the preceding week from the manufacturer in Pennsylvania, stands 290 feet. The Ptah to lie. Part 1. The new permanent tower is expected to be ready by late June. Voice of America -U.S. Information Agency -1 Studio One: I., Ir on te .ifrttskssiplrr. KUSC -FM Los Angeles o Music Under Fire. Provincial Educational Media Centre, Richmond. B.C. o E,- Adams. National Radio Theater of Chicago .1 By His Bootstraps. prr.Niorrs. CBS Entertainment George Irnshinglon. Choice. KCRW(FM) Santa Monica, Calif... reislarc,,ts . Cynthia A. Cherbak Productions, Hollywood. Cald. and CBS ABC Theater Lowrthiug About Amelia. WBZ(AM) Boston .:l Miter Fiedler: .4 Moe and His Music. Entertainment Welcome Home, Jellybean. WETA -TV and Smithsonian Institution o Snritrsoninu World. Concert Music Network, Chicago u Lincoln's Musir in Amer- ABC Afterschool Special ..: Andrea's Story: A Hitchhiking WSPA -TV Spartanburg, S.C... ()mows Can Cone True. : The ,Suu Francisco Opera. Tragedy. WRTV(TV)/Cathedral Arts, Indianapolis u The International American Audio Prose Library /KOPN(FM) Columbia, Mo..: Capital Cities Television Productions, Philadelphia o Bread- l'iulin ('nreeprliliorr W.! enlio pol i.,. :Lri er-iron Prose Serirx. winner. KYTV(TV) Springfield, Mo../ Annie Special. Thomas Looker, independent producer. and WFCR(FM) Mon- WCVB -TV Boston .i Crumpet Corneas Christmas in the Calo - tague Center, Mass. u New England Alumnae: Peale-ails in airx. KYW -TV Philadelphia - Rock '.A' Reality. seemed nI .Y,,r England Life and Landscape. WDIV-TV Detroit :J Visi,,,,, in Rabbleynn, Cames ek Slone. KIRO -TV Seattle .. Olympia Gold: Loral Hehres. WGBH -FM Boston u Blake (or) The Huts of America. Alan Landsburg Productions, Los Angeles and NBC -TV - WXIA -TV Atlanta ./ Anap By Song.

Lookers but no takers for Storer

At same time, Storer management believing in the long -term prospects of month period as undoable -at least at the and Coniston wage campaign to win Storer as an operating company, while others $90 -to -$ I00- per -share price range the part- allegiance of shareholders were more critical of the current manage- nership says can be reaped from the assets. ment team's performance and strategy. He argued that it is improbable that all of Storer challenged the Coniston proposal Storer's television and cable properties can Storer Communications has been ap- for liquidating the company within a 12- be disposed of- because of the layers of reg- proached by several companies posing as prospective "white knights" in the broadcasting and cable company's fight to stave off a hostile bid by Coniston Partners to elect its own slate of Storer board directors and liquidate the company's assets (BROADCAST- ING, April 8). In fact, Peter Storer. company chairman and chief executive officer, confirmed that two companies examined Storer's books but concluded that acquisition of the company, with its huge debt, would result in too great a dilution of their own stock. Chairman Storer wouldn't say who the would -be suitors were, but insisted that they came to Storer. He added that Storer was not actively seeking mergers or takeovers by outside companies in the fight with Conis- ton. But in the same breath, he said the company would consider any substantive proposal that is offered. "We are not looking for proposals but we are not blocking them out," said Storer. He did not rule out the possibility of taking the company private by way of a leveraged buyout, but said at this time there is "no proposal on the table" to do that. Storer's remarks were made last week in New York where he and the company's management team presented the company's side of the takeover battle with Coniston to the media and analyst communities. Reaction from the analysts was mixed, with some still Company line. Chairman Peter Storer addresses financial analysts in New York.

Broadcasting Apr 22 1985 Modafn Market Market Closing Closing Capilali- Closing Closing Capitali- Wed Wed Net Percera PIE :arion Wed Wed Net Percent PIE :arion .Apr 17 Apr 10 Change change Ratio (000.0001 Apr 17 Apr 10 Change change Ratio (000.0001 BROADCASTING SERVICE

N ABC 105 105 16 3.036 0 BBDO Inc. 49 3/4 48 3/4 1 2.05 14 314 N Capital Cities 209 3/4 201 8 3/4 4.35 21 2.694 0 Compact Video 4 1/2 4 1/8 3/8 9.09 19 N CBS 109 3/4 98 1/4 11 1/2 11.70 13 3,261 N Comsat 33 1/4 30 7/8 2 3/8 7.69 13 601 0 Clear Channel 16 1/2 17 1/4 - 3/4 - 4.35 19 48 0 Doyle Dane B 21 3/4 21 3/4 3.57 18 116 N Cox 75 1/8 76 - 7/8- 1.15 25 2,120 N Foote Cone & B. 55 112 53 3/4 1 3/4 3.26 11 190 A Gross Telecast 29 7/8 30 - 1/8 - 0.42 7 24 0 Grey Advertising 177 166 11 6.63 12 105 0 Gulf Broadcasting 14 7/8 14 7/8 62 652 N Interpublic Group 39 7/8 39 1/4 5/8 1.59 14 431 0 Jacor Commun 4 4 23 N JWT Group 30 1/4 28 5/8 1 5/8 5.68 9 181 0 LIN 28 28 1/8 - 1/8- 0.44 24 588 A Movielab 8 1/8 8 3/8 - 1/4 - 2.99 13 0 Malrate Commun. 16 1/2 16 1/4 1/4 1.54 20 138 O Ogilvy & Mather 40 1/2 40 314 - 1/4 - 0.61 17 371 0 Orion Broadcast 1/32 1/32 2 0 Sat. Syn. Syst 7 1/2 7 1/8 3/8 5.26 11 43

0 Price Commun. 11 1/4 12 1/4 - 1 - 8.16 56 0 Telemation 5 5 5 6 0 Scripps -Howard 35 1/2 35 3/4 - 1/4- 070 21 367 0 TPC Commun 5/16 7/16 - 1/8 - 28.54 1 N Storer 73 3/4 73 5/8 1/8 0.17 44 1,209 A Unite! Video 6 5/8 6 7/8 - 1/4 - 3.64 12 14 0 Sungroup Inc 3 3/8 3 7/8 - 1/2 - 12.90 2 N Western Union 9 1/8 9 1/4 - 1/8 - 1.35 220 N Taft 67 68 - 1 - 1.47 14 607 0 United Television 21 3/4 22 5/8 - 7/8 - 3.87 36 239

CABLE BROADCASTING WEIN OTHER MAJOR INTERESTS A Acton Corp. 3 3/8 3 3/4 - 3/8 - 10.00 20 A Adams Russell 29 1/2 29 1/8 3/8 1.29 23 180 0 AM Cable TV 2 1/4 2 3/8 - 1/8 - 5.26 8 A Affiliated Pubs 43 5/8 42 1 5/8 3.87 13 355 N American Express 41 1/2 42 - 1/2 - 1.19 22 8.938 N American Family 27 1/8 25 5/8 1 1/2 5.85 13 534 N Anixter Brothers 14 1/2 15 - 1/2 - 3.33 18 264 0 Assoc. Commun. 22 3/4 22 1/2 1/4 1.11 108 0 Burnup & Sims 8 3/8 8 1/8 1/4 3.08 120 75 N A.H. Belo 54 1/4 52 2 1/4 4.33 20 627 0 Cardiff Commun. 5/8 5/8 63 3 N John Blair 21 5/8 22 3/8 1.70 13 173 - - 0 Comcast 27 1/8 25 3/4 1 3/8 5.34 31 334 N Chris -Craft 45 3/4 46 5/8 - 7/8 - 1.88 293 N Gen. Instrument 18 5/8 17 7/8 3/4 4.20 19 603 N Gannett Co. 57 59 - 2 - 3.39 23 4,568 N Heritage Commun. 24 1/8 23 3/8 3/4 3.21 46 183 N GenCorp 46 5/8 44 3/4 1 7/8 4.19 13 1.001 0 Jones Intercable 5 7/8 6 1/4 - 3/8 - 6.00 18 52 0 General Commun 85 85 19 42 T Maclean Hunter X 24 1/4 25 - 3/4 - 3.00 34 894 N Jefferson -Pilot 38 3/4 39 - 1/4 - 0.64 11 1,240 A Pico Products 4 1/4 4 1/8 1/8 3.03 19 15 0 Josephson Intl. 9 9 1/2 - 1/2 - 5.26 69 44 0 Rogers Cable 7 1/2 7 1/2 168 N Knight -Ridder 33 3/4 34 3/8 - 5/8 - 1.82 17 2,185 0 TCA Cable TV 21 21 40 140 N Lee Enterprises 38 1/8 39 - 7/8 - 2.24 21 508 0 Tele- Commun 26 5/8 26 5/8 2.40 86 1.113 N Liberty 30 7/8 31 - 1/8 - 0.40 15 310 N Time Inc 56 1/4 56 3/8 - 1/8 - 0.22 19 3.413 N McGraw-Hill 46 1/2 44 3/4 1 3/4 3.91 17 2,334 N United Cable TV 37 37 7/8 - 7/8 - 2.31 62 407 A Media General 85 3/4 1/2 1/4 16 85 0.29 598 N Viacom 43 3/4 42 1/2 1 1/4 2.94 17 592 N Meredith 63 3/4 63 5/8 1/8 0.20 16 600 0 Multimedia 54 3/8 54 3/8 0.69 24 907 A New York Times 43 7/8 43 1/4 5/8 1.45 20 1,734 ELECTRONICS /MANUFACTURING

0 Park Commun, 34 1/2 35 1/2 - 1 - 2.82 25 317 N Arvin Industries 20 1/4 20 1/8 1/8 0.62 6 153 N Rollins 22 1/4 22 7/8 - 5/8 - 2.73 33 325 0 C -Cor Electronics 8 8 11.424 T Selkirk 23 3/4 22 3/4 1 4.40 52 193 0 Cable TV Indus 3 1/2 3 3/4 - 1/4 - 6.67 21 10 A Tech Operations 57 1/4 58 1/2 1 1/4 2.14 19 52 A Cetec 7 6 5/8 3/8 5.66 8 15 N limes Mirror 49 5/8 49 5/8 1.28 15 3,409 0 Chyron 8 1/8 8 1/8 15 75 N Tribune 43 1/8 41 5/8 1 1/2 3.60 19 1,742 A Cohu 9 9 9 16 0 Turner Bcstg. 24 23 1/2 1/2 2.13 480 489 N Conrac 14 13 1/4 3/4 5.66 13 86 A Washington Post 111 114 3 - 2.63 20 1.553 N Eastman Kodak 66 3/4 68 1/4 - 1 1/2 - 2.20 13 11,004 0 Elec Mis & Comm. 7 5/8 7 1/4 3/8 5.17 22 PROGRAMING N General Electric 59 1/4 59 1/8 1/8 0.21 13 26,822 0 Geotel -Telemet 1 1/2 1 5/8 - 1/8 - 7.69 17 5 0 American Nat. Ent 1 1/4 1 5/16 1/16 - 4.80 6 3 - N Harris Corp. 26 3/8 27 1/4 - 7/8 - 3.21 13 1.053 0 Barris Indus 16 14 1/4 1 3/4 12.28 267 91 N M/A Com. Inc. 19 3/8 18 1 3/8 7.64 24 838 N Coca-Cola 69 7/8 68 7/8 1 1.45 15 9,253 0 Microdyne 5 7/8 5 1/2 3/8 6.82 17 27 N Disney 80 1/8 78 3/4 1 3/8 1.75 131 2,703 N 3M 77 7/8 80 5/8 - 2 3/4 - 3.41 13 9.116 N Dow Jones & Co. 40 314 41 1/4 1/2 - 1.21 20 2.619 - N Motorola 34 3/4 32 1/2 2 1/4 6.92 12 4,113 Four Star 4 1/4 4 1/4 4 3 0 N N.A. Philips 39 3/4 39 1/2 1/4 0.63 10 1,141 A Fries Entertain. 8 1/4 7 3/8 7/8 11.86 15 28 N Oak Industries 2 1/8 2 1/8 35 N Gulf + Western 36 1/2 34 1/2 2 5.80 11 2,553 A CMX Corp 2 1/8 2 1/8 6.25 5 0 King World 24 3/4 22 3/4 2 8.79 34 124 N RCA 42 1/4 41 3/8 7/8 2.11 13 3,461 0 Robert Halmi 2 3/4 2 5/8 1/8 4.76 55 47 N Rockwell Intl. 35 1/2 33 5/8 1 7/8 5.58 12 5.280 A Lorimar 33 7/8 36 3/4 2 7/8 - 7.82 17 240 - N Sci- Atlanta 11 1/2 10 3/4 3/4 6.98 23 267 N MCA 54 3/4 53 1/2 1 1/4 2.34 24 2.654 N Signal Co.s 35 3/8 34 1/8 1 1/4 3.66 15 3,857 N MGM/UA 13 3/8 12 3/4 5/8 4.90 16 664 N Sony Corp 16 5/8 17 1/8 - 1/2 - 2.92 16 3,838 N Mizlou 1 5/8 1 5/8 7 N Tektronix 59 3/4 57 3/4 2 3.46 10 1,150 N Orion 10 7/8 11 1/8 1/4 2.25 24 102 - - A Texscan 3 1/4 3 1/8 1/8 4.00 5 22 Reeves Commun. 9 8 7/8 1/8 1.41 33 112 0 N Varian Assoc. 31 1/2 31 1/8 3/8 1.20 12 679 O Sat. Music Net. 6 1/4 6 1/4 42 N Westinghouse 30 5/8 29 3/8 1 1/4 4.26 11 5,361 O Telepictures 22 1/2 23 1/2 2.17 20 173 - - N Zenith 21 3/4 ,20 7/8 7/8 4.19 8 480 N Warner 27 3/4 27 1/4 1/2 1.83 1,682 A Wrather 20 1/2 20 7/8 - 3/8 - 1.80 140 Standard & Poor's 400 202.48 199.95 2.53 1.27

T- Toronto, A- American, N -N.Y., O -OTC. Bid prices and common A stock used unless tor the previous 12 months as published by Standard & Poor's or as obtained by otherwise noted. "O" in P/E ratio is deficit. P/E ratios are based on earnings per share BROAoCASTING's own research.

RrnafetilN Anr 99 1QRS ulatory approval involved -in the one -year One option, said Gollust, would be to pack- Storer contends the proposed changes on the time frame that must be met to take advan- age whatever unsold properties were left into board would constitute a substantial change tage of capital gains tax breaks. He noted a new company that could be spun off to in ownership, mandating a long -form own- that the company began a divestiture pro- stockholders. ership transfer application. The long -form gram of some 16 of its cable systems in mid - Despite the fact that Storer has not earned process calls for a 30-day public- comment 1983 and that the last of those sales won't be a profit since 1982, when it earned a little period before the application can be acted closed until the end of this year's first half. more than $9.1 million (losing almost $40 on. If the court were to overrule the commis- "That's how long it takes to sell systems and million in 1983 and almost $17 million in sion and Coniston is required to file a long - maximize their values," he said. Although 1984), Chairman Storer argued that the cur- form transfer application, that would foil the the average television sale takes only three rent management team has "enhanced" the group's plan to take control of the board at to six months to complete, Storer noted that investments of company stockholders over the May 7 meeting. petitions to deny could stall completion in- the last six years. In 1979, he said, Storer's Storer also asked the court for expedited definitely. And with buyers aware of the stock was selling at $15 per share and at year action because the annual meeting is only time pressures under which the disposal of end 1984 it was selling at $47.75 per share. two weeks away. The court in turn asked the assets would take place, said Storer, the In the same period, he said, the fully diluted commission last week when its ruling on the properties would command prices no better value of assets rose from $348 million to Storer decision would be released. The FCC than those at a "fire sale." Storer also con- $1.9 billion. And he said that as the com- said the ruling would be released no later tended that taxes the company has avoided pany's capital spending drops over the next than today (April 22). due to asset depreciation would also be re- few years and the debt is reduced, "we ex- Storer also divulged its first -quarter 1985 captured if the company's assets are sold at pect much greater future values." He esti- earnings statement last week. The company prices greater than their depreciation value, mated that "four or five years down the reported losses of $5,760,000 for the first thus depressing further total shareholder road" Storer will be a $3.4- billion to $4- quarter on revenues of $136,112,000. For gains from the proposed liquidation. billion company with stock valued in the the first quarter of 1984 Storer had losses He said that the company was only "half $200 -per -share range. Storer said those totaling $14,572.000 on revenues of way through" its aggressive expansion into gains would come "primarily from the in- $118,974,000. the cable television business, where it now creased profits of cable." stands as the fifth- ranked multiple system Meanwhile, the two sides continued to operator with about 1.5 million basic sub- battle each other last week for the hearts and Frederick reports scribers. To get there, Storer has gone heav- minds of the company's shareholders. In a ily into debt, which now totals $785 million. letter to shareholders released last Thesday record results And if there is ever a time to consider liqui- (April 16), Coniston challenged the notion dating the company, said Storer, it ought to that Storer's stock would be worth consider- for RCA and NBC be when the debt is significantly reduced, a ably more in the next few years. "We believe "few years down the road." there is no realistic prospect for the value of Bradshaw questions wisdom network Responding to Storer's contention that the the company's stock in the near future to takeovers because of difficulty liquidation value of the company is perhaps approach its presently realizable sale value," in retiring enormous debt $30 to $40 per share less than the dissident Coniston said. "Our belief is based in part on group claims, Coniston partner Keith Gol- the fact that broadcast and cable television RCA's first- quarter sales totaled $2.4 billion, lust said, "that is just wrong." He said the stocks have historically sold at a discount the highest in the company's history, and its group had carefully considered the tax as- from their private market value and, in part, net income reached $65 million, up 29% pects of liquidation, noting for example that on Storer's recent financial performance." from the first quarter of 1984, Robert R. tax recapture could be avoided by selling The letter went on to cite the company's poor Frederick, president and chief executive, re- assets not directly, but as stock in spun -off performance over the last two years in terms ported last week. subsidiaries. He also said that in the case of of pre-tax losses, dividend cuts and addi- He said its NBC subsidiary's earnings some of the assets to be disposed of, trigger- tions to long -term debt. reached an all -time high, nearly triple its ing recapture would be beneficial to buyers The same day, Storer began running full - earnings for the comparable 1984 period, because they could take advantage of certain page advertisements in daily newspapers and that all NBC divisions contributed to the "tax loss carry- forward" assuring future tax across the country appealing to shareholders profit improvement. He did not release sales breaks. As to the issue of liquidating the to reject the Coniston proposals. The ads or earnings figures for NBC and the other company within one year, Gollust said that reiterated most of the earlier statements RCA components. period would not begin until the necessary made by the company and also criticized the Elaborating on the report in a meeting two-thirds majority of shareholders ratified a three leading Coniston partners, Gollust, with New York security analysts, Frederick liquidation plan. If Coniston wins the on- Paul Tiemey and Augustus Oliver II, for said the NBC -TV network "did particularly going proxy fight to get its dissident slate of their lack of broadcast or cable experience well," and added: "The network's prime directors elected, he added, such a plan and lack of "any experience in either manag- time schedule finished a strong second in the would not be put up for vote until buyers ing or liquidating a public company of any February sweeps, with The Cosby Show as have been lined up to buy a "substantial" size." The ads also stressed that it was un- the highest -rated regular series. It is also the portion of the Storer properties -all the tele- clear what form the proposed liquidation highest -rated new series of the 1984 -85 sea- vision properties and most of the cable prop- profits would take, that the proceeds would son. Throughout the season, NBC has been erties. Any properties that haven't been sold probably not be all cash and that Coniston in first place in prime time among the key within the one -year time frame, he said, has not clarified what "other consideration" demographic groups most desired by nation- could be put in a liquidating trust with share- the proceeds might take. al advertisers." holders receiving "favorable tax treatment As expected, Storer asked the appeals Frederick noted that NBC is still in third on everything else." court in Washington to overturn the FCC place in daytime, but said it has made "slow "Maybe Peter Storer is used to doing decision two weeks ago approving the use of but steady" progress. "For instance," he things the wrong way," said Gollust, "but it a "modified" short form (316) in transferring said, "NBC delivered 22% of the three -net- is certainly not our intention to get fire sale control of the company to the Coniston - work daytime audience in 1982, 25% in prices" for any of the Storer properties. He backed slate of board directors if they are 1983 and 28% in 1984. In terms of daytime acknowledged that it will probably be more elected. The commission ruled that a de demographics, NBC is the only network to difficult to dispose of Storer's 443 cable facto transfer of control would occur if the show improvement compared with the first franchises (serving 500 communities), Coniston -backed directors are elected at the quarter of 1984." which the company went heavily into debt to annual shareholders meeting scheduled for NBC News, he continued, "has made pro- acquire and build. But he said that liquida- May 7. But the commission also ruled the gress across the board," and the NBC TV tion procedures are flexible enough so that change in control would not be "substantial" stations division "had record profits." He even if all the systems were not sold within a and that a modified short-form application said all five of NBC's owned TV stations year, the company would still be dissolved. could be used (BROADCASTING, April 15). "ranked either first or second in the prime

Broadcastina Aor 22 1985 time February sweeps." any other kind of divesture. At the beginning or increase net earnings "very rapidly." RCA Chairman Thornton E. Bradshaw, of the meeting, he joked: "I want to assure Bradshaw said that selling off an owned sta- who was also chief executive but relin- you that next year when we meet in this or tions division to acquire a network was a quished that role to Frederick a few weeks any other NBC studio, NBC will still be our risky proposition. "It appears O &O's in ago (BROADCASTING, March 11), told the hosts. As I said in 1984, NBC, which never good markets are very valuable. Once they analysts: "We are pleased with the major was for sale, is definitely not now for sale." are sold, what's left? You've taken the guts comeback NBC has made, but it has still not Responding to questions from analysts, out of a network. The idea just doesn't make realized its full potential. Under Grant Tin- Bradshaw said he couldn't see how some sense for an on-going entity." ker's leadership, it will. Two important is- companies would be able to pay off the debt In regard to rapidly increasing earnings as sues that Mr. Tinker faces are controlling on the financing for the acquisitions and a way to pay off the debt, Bradshaw noted programing costs and improving daytime mergers among media companies. Brad- "we've had a lot of experience with that, and ratings." shaw noted that in order to pay off the debt a it can't be done fast. It's a tough and slow For RCA as a whole, the first- quarter company would either have to sell off pieces job. I don't think all the analyses going on earnings worked out to 58 cents a share, up of the network -like the stations division- are very sound." O 18 cents from last year. "We are pleased with our first-quarter performance," Frederick said, "especially in view of the fact that a number of our busi- cGielEigmgenccd. nesses suffered from severe price competi- PROPOSED r- Associates. tion in their markets. We continue to believe _I that 1985 will be a good year." KKAL(AM) Arroyo Grande [Santa Maria] and KGST(AM) Fresno, Calif. o Sold by Interna- Frederick viewed the FCC's new TV mul- KZOZ(FM) San Luis Obispo [Santa Maria], tional Radio Inc. to Lotus Communications tiple- ownership rule, permitting ownership both California Sold by Kal Koast Radio Corp. for $1,764,000, comprising $441,000 of up to 12 stations if collectively they do not Corp. to The Tattersall Corp. for $3,050,000, cash and remainder note. Seller is principally reach more than 25% of the nation's viewing comprising $500,000 cash and remainder owned by Richard E. Ryan, who has no other audience, as "a significant opportunity" for note. Seller is subsidiary of American General broadcast interests. Buyer is Hollywood - NBC -if the prices are right. Media Inc., Arroyo Grande, Calif. -based sta- based station group of six AM's and seven "Currently," he said, "NBC's five owned tion group of four AM's and three FM's, FM's owned by Howard A. Kalmenson and TV stations reach approximately 20% of owned by brothers, Lawrence, Anthony and his wife, Lilli. KGST in on 1600 khz full time U.S. television households. As a practical Rogers Brandon. Buyer is owned by Martin with 5 kw matter, the new rule would permit NBC to Hawke and James Barker. Hawke is former KFLG(AM )-KAFF(FM) Flagstaff, Ariz. o Sold purchase additional stations in the larger owner of KSYC(AM) Yreka, Calif., and KNIED by KAFF Broadcasting Co. to Resorts Broad- metropolitan markets-areas where NBC (AM) Medford, Ore. Barker was formerly vice casting Inc. for $1,183,000, comprising enjoys a leadership position in key demogra- president of RKO Radio Inc. and general man- $300,000 cash and remainder note. Seller is phics. Any purchase would depend, of ager of WFYR(FM) Chicago. KKAL is on 1280 principally owned by Guy Christian, who has course, on acceptable economics." khz with 5 kw day and 2.5 kw night. Kzoz is no other broadcast interests. Buyer is owned Bradshaw was emphatic that NBC is not a on 93.3 mhz with 29.5 kw and antenna 1,430 by Robert D. Towe (10%), Richard M. Sharp candidate for a leveraged buyout, spin-off or feet above average terrain. Broker: Chapman (10%), Richard W. Bonner (40 %) and Char- lene Parks (40%). Towe is cable general manager with Communicom Inc., Los Angeles- based cable television management firm. Van Wagner Broadcasting, Inc. Sharp is president of Cal -NEVA Cable Corp., (Jason Perline, President) Corona, Calif. -based cable television construction firm. Bonner is Newport Beach, Ca- has acquired lif., attorney. Parks is Scottsdale, Ariz., investor. KFLG is daytimer on 930 khz with 5 kw. KAFF is on 92.9 mhz with 10 kw and antenna WXCM (AM) & WIBM-FM 1,514 feet above average terrain. Broker: Jackson -Lansing, Michigan Chapman Associates. WHAG(AM)-WQCM(FM) Halfway, Md. o Sold from by Interstate Communications Inc. to Gemini Broadcast Group for $890,000 cash. Seller is owned by Gary Portmess and his wife, Judith, Casciani Communications, Inc. who also own WNTR(AM) Silver Spring, Md. (John B. Casciani, President) Buyer is principally owned by James Albright, for general managing partner. It has no other broadcast interests. Albright is CPA with firm of Albright & Crumbacher, Hagerstown, Md. WHAG is daytimer on 1410 khz with 1 kw. $3,150,000 WQCM is on 96.7 mhz with 3 kw and antenna We are pleased to have served as 165 feet above average terrain. broker in this transaction. WVTS(FM) Terre Haute, Ind. o Sold by West Pines Broadcasting Corp. to Bright Towers Communications Inc. for $750,000 cash, including $35,000 noncompete agreement. Sell- & COMPANY, INC. er is principally owned by Robert Rouse with BLACKBURN 20 other stockholders. Rouse also owns wAXI (FM) Rockville, Ind. Buyer is principally RA010 TV CAP/ NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS owned by Robert W. Ward, sales manager of WISH-TV Indianapolis. It has no other broad- is 100.7 mhz with 50 WASHINGTON, D.C. CHICAGO, IL ATLANTA, GA BEVERLY NIL'S, CA cast interests. WvTS on 20036 60601 30361 90212 kw and antenna 500 feet above average ter- 1111 191h Street, N.W. 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. rain. Broker: The Thorburn Co. -9270 (312) 346-6460 (404) 892-4655 (213)274.8151 (202) 331 KTUS(FM) Snowmass Village, Colo. o Sold by 4/22/85 Sno -Mass Communications Inc. to Albert W.

Broadcasting Apr 22 1985 Vontz for $725,000, comprising $200,000 $260,000 note and $5,060 noncompete agree- publisher of The Boston Globe and station cash and remainder note at 10% until paid. ment. Seller is principally owned by Frank group of five AM's and five FM's. Tucson Seller is principally owned by Robert M. Canale, who has no other broadcast interests. system passes 93,000 homes with 34,000 sub- Richmond, who also has interest in applica- Buyer is owned by David N. Feldman (30 %), scribers and 1,531 miles of plant. Aberdeen tion for new TV in Tulsa, Okla. Buyer owns Howard C. Griboff (30 %) and five others. system passes 12,475 homes with 11,600 sub- KSNO(AM) Aspen, Colo. and WNOP(AM) New- Feldman is recent graduate of University of scribers and 150 miles of plant. The Dalles port, Ky. KTus is on 103.9 mhz with 3 kw and Pennsylvania law school. Griboff is TV re- system passes 6,439 homes with 5,645 sub- antenna 84 feet below average terrain. search manager with Katz Communications. scribers and 102.6 miles of plant. Astoria sys- KCMP(AM) -KBUL(FM) Brush, Colo. o Sold by WziP is daytimer on 1590 khz with 1 kw. tem passes 14,290 homes with 12,986 sub- Brush -Morgan Broadcasting Corp. to G -Z For other proposed and approved sales see scribers and 280.6 miles of plant. Broadcasting Inc. for $462,500, comprising "For the Record," page 117. System serving West Plains, Mo.; Amarillo, $105,000 cash, $275,000 note and noncom- Tex., and Woodmoor, Colo. o Sold by, respec- pete agreement of $82,500. Seller is owned by tively, Community Cable Co., Suburban Ca- r I CABLE James P. Peterson and Russell G. Hilliard, ble Inc. and Cable West Corp. to Cardiff Corn- who also have interest in KOLT(AM) Scottsb- Systems serving Tucson, Ariz.; Aberdeen, munications Inc. for $5.2 million. Seller, luff, Neb. Peterson's wife, Clara, also has in- Wash., The Dalles, Ore., and system serving Community Cable, is owned by Robert Neath- terest in KOLT(AM) and KPNY(FM) Alliance, Astoria, Seaside, and Warrenton, all Ore. o ery Jr. and his father, Robert Neathery Sr. Neb., and is owner of KIQZ(FM) Rawlins, Sold by Cox Cable Communications Inc. to Younger Neathery owns four cable systems in Wyo. Buyer is equally owned by Dan L. Git- McCaw Communications Co. for approxi- Missouri. Elder Neathery owns four cable sys- tings and Dwight L. Johnson. Gittings is gen- mately $90 million, subject to adjustment for tems in Missouri and Arkansas. Suburban Ca- eral manager of KLMR(AM) -KSEC(FM) Lamar, contingencies and final negotiations. Seller is ble is principally owned by Dale Merriman. It Colo. Johnson is owner of Sturgeon Associ- subsidiary of Atlanta- based, publicly owned has no other cable interests. Cable West Corp. ates, Denver -based investment firm. He has Cox Communications Inc., cable MSO and is Englewood, Colo. -based operator of cable no other broadcast interests. KCMP is daytimer station group, headed by William A. systems in six communities in Colorado and on 1010 khz with 5 kw. KBUL is on 107.1 mhz Schwartz, president and CEO. Cable division Wyoming, publicly owned and headed by with 3 kw and antenna 91 feet above average is headed by David Van Valkenbutg, presi- Robert Krebs, president. Buyer is Denver- terrain. Broker: Chapman Associates. dent. Cox owns five AM's, seven FM's, seven based, publicly owned cable MSO, with ap- TV's, and 54 cable systems. It is controlled KITZ(AM) Tacoma, Wash. o Sold by Positive proximately 34,000 subscribers. It is headed and current object of buyout by Cox Enter- (Pat) Broadcasting Inc. to Silver Sound Broadcast- by V.L. Patterson. West Plains system prises, publisher of 20 daily newspapers in- 3,500 ing Inc. for assumption of $450,000 debts. passes homes with 2,850 subscribers cluding Atlanta Constitution (BROADCAST- and 50 miles plant. Amarillo Seller is headed by Donald R. Atkinson, debt - of system passes ING, April 15). Buyer is Bellevue, Wash. - or-in- possession with no other broadcast inter- 1,400 homes with 815 subscribers and 46 based cable MSO owned by McCaw family ests. Buyer is owned by Robert Jennings, Lin- miles of plant. Woodmoor system passes (55 %) and Affiliated Publications Inc. %). coln R. Perry and six others. They are Tacoma (45 2,500 homes with 1,825 subscribers and 70 I owns cable investors with no other broadcast interests. 33 systems and is headed by miles of plant. Broker for West Plains sys- Craig McCaw, president. Affiliated Krrz in on 1400 khz with 1kw and 250 w Publica- tem: Hardesty, Puckett & Queen. Broker for night. tions Inc., based in Boston, is publicly owned Woodmoor system: Pat Co. WREM(AM) Pine Castle -Sky Lake, Fla. o Sold by Suntime Radio Inc. to Comco Inc. for $425,000 cash plus 85% of accounts receiv- NEW LISTINGS able. Seller is owned by Alphonsus J. Dona- hue, Robert A. Graham and Charles Upper Midwest Schwartz. Donohue and Graham also own WSTC(AM) -WYRS(FM) Stamford, Conn. Daytime AM and Class A FM Schwartz is vice president, radio division of NEWSystems Group, Philadelphia -based sta- $ 1,400,000 tion group of two AM's and three FM's, principally owned by Ragan Henry. Buyer is group Fulltime AM and Class C FM of 26, headed by Walter M. Windsor (4.8%), $2,250,000 James C. Robinson (8 %) and Joel Sharp (4 %). Windsor is former general manager of wFTv- TV Orlando, Fla., and is consultant to SFN Each of these AM /FM combinations is Companies. Buyer owns wAMR(AM)- priced at approximately 6X 1984 cash WRAV(FM) Venice, Fla. and WKIO(AM) Inver- flow and includes real estate. ness, Fla. WREM is daytimer on 1 190 khz with 1 kw. The sellers have agreed to finance WULA(AM)- WKOK(FM) Eufaula, Ala. o Sold up to 70% of the purchase price. by McGowan Broadcasting Inc. to Lake Eu- faula Broadcasting Inc. for $390,000, comprising $100,000 cash and remainder note. A Confidential Service to Owners & Qualified Buyers Seller is owned by Stephen G. McGowan, who also owns WAYD(AM)-wORJ(FM) Ozark, Ala., and is applicant for new FM in Mary CECIL L. RICHARDS Esther, Fla. Buyer is owned by Richard C. INCORPORATED Snowdon (67 %) and his wife, Magdalene (33 %). Snowdon is former sales manager with MEDIA BROKERS Plough Broadcasting. It has no other broadcast NEGOTIATIONS FINANCING APPRAISALS interests. WULA is on 1240 khz with l kw day TV CATV RADIO NEWSPAPERS and 250 w night. WKQK is on 92.7 mhz with 3 kw and antenna 155 feet above average ter- 7700 LEESBURG PIKE, FALLS CHURCH, VA 22043 (703) 821 -2552 rain. WZIP(AM) South Daytona, Fla. o Sold by Cre- MIDWEST OFFICE IL 60062 291 -0188 ative Broadcasting Inc. to D&H Radio Inc. for 4320 DUNDEE ROAD, NORTHBROOK, 1312) $335,000, comprising $70,000 cash,

Broadcasting Apr 22 1985 USIA: All the world's an audience Government agency is on a fast track with new television services and video stores to spread the U.S. point of view to foreign countries

Although the U.S. is suffering from the worst trade imbalance in its history, its citizens gobbling up goods of other countries while their own rust on American docks, there is one product that continues to fasci- nate people abroad- America itself, its politics, its style, its fashions, its technology and science, its culture, high and low. And there is an agency of government -government, mind you, that element of American life fashionably maligned as can't do-that is hustling to keep up with the demand for such that produced but did not broadcast pro- Information Service) posts. But more than information. It is the U.S. Information graming, is roaring into its own. half of the material will be intended for Agency. That will become evident again today whatever television stations and cable televi- Ever since its establishment during World (April 22), when Worldnet, inaugurated a sion systems have the earth stations capable War II, the Voice of America, for 31 years a year and a half ago as an ad hoc, interactive of capturing the signals. And the cable sys- part of USIA, has been the premier expres- service to enable policy makers to tell the tems alone within the footprint of the Euro- sion of America to the world. But with the Reagan administration's story of the Gren- pean Communications Satellite that will be entrepreneurial Charles Z. Wick in charge ada incident to the world, goes daily, with a used to deliver the signal are believed to and satellite technology at his disposal, the two -hour feed, Monday through Friday, to serve 20 million homes. agency's television and film division, for western Europe. The feed is designed pri- Nor is daily Worldnet service the only most of its life a sleepy adjunct of the Voice marily for U.S. embassies and USIS (U.S. new aspect of USIA's television and film division that is helping to satisfy foreigners' curiosity about things American. For the past two years, USIA has been cooperating with foreign television and film producers in joint productions in the U.S., joint ventures that mean savings of money and effort for both sides and an assurance that the film or documentary dealing with American life will show up on a foreign network or in foreign theaters. What's more, USIA is CLOSED: KWED (FM) Seguin /San Antonio, TX latching onto the videocassette craze that has become endemic, even in the world's poor- est countries. The USIA is running the equivalent of video stores in 10 countries, some of them dirt poor, and expects to be operating them worldwide by September. Picture it: "Rocky" on a VCR in a living room in Islamabad, Pakistan. It's happening. Considering the potential impact of such activities, the price does not seem exorbitant. The administration is requesting $32.4 million for the television and film division for 1986, an increase of $3.8 million over its funding in 1985. Worldnet is in for $15.7 Stan McKenzie Alan Beck million, an increase of $1.2 million. foreigners may view the Wick -di- Stan McKenzie receiving $4,200,000 cashiers check from Alan Beck Some rected cultural and social invasion with un- ease. Indeed, a former BBC official, David BROKERING QUALITY Webster, speaking at a Hogan & Hartson- TOP -100 MARKET RADIO STATIONS sponsored seminar on international telecommunications last month, predicted a sharp AMERICOM MEDIA BROKERS, INC. increase in the satellite transmission of American programing, and said -how seriously, it was hard to say -that in time "we'll Suite 1050 all be Canadians." And he didn't even have N.W. 900 Seventeenth Street, USIA in mind. But Wick simply sees Washington, D.C. 20006 the USIA as doing its job. "For 31 years," he (202) 737-9000 said two weeks ago, "Congress has supported USIA as its instrument to tell America's

Broadcasting Apr 22 1985 story to the world." York, two Caribbean prime ministers in Bar- Wick, who was in London with other bados and two assistant secretaries of state in USIA officials to brief USIS officers from Washington, with some 40 journalists in posts around Western Europe on the World- American embassies in five European cap- net daily feed in an effort to insure all goes itals who, via two-way audio, asked ques- well on opening day, cited, as he does in tions. speeches and in appearances before congres- The effect was stunning. Press and televi- sional committees he is asking to approve sion news services in Europe provided ex- ever-larger authorizations and appropri- tensive coverage of the intercontinental ations for the agency, that the U.S. is in an press conference. The United Kingdom's In- ideological war with the the Soviet Union dependent TV (channel 4), for instance, led and that the Soviets are engaged in a world- its evening news program with an 11- minute wide (he "disinformation" campaign says report on the press conference. "Many peo- Program moderator Harry Ellis and Shultz Soviet "disinformation" helped lead to the ple credit that [Worldnet] program with ex- overthrow of the Shah of Iran). It is the plaining the U.S. position," Snyder says. lease the transponder capacity they control. USIA's mission to combat that campaign, he Since then, USIA has expanded Worldnet Snyder met with representatives of the says. And "with satellite television," he service to 15 embassies (up from five) in French, Italian, Spanish, West German, Por- said, "we have a technological advance to Europe and to networks in Latin America, tuguese and United Kingdom PTT's in No- [help us] fulfill our mission." Africa, the Middle East and Far East. All vember, laid out USIA's need for a daily ser- Wick's Reaganesque anticommunism has told, more than 50 countries are part of a vice -two hours daily, five days a week, 520 gotten him into trouble with critics who, at Worldnet interactive service. And thus far, hours a year-and a system that would be least early in his career at USIA, accused more than 80 hours of press conference pro- managed by the country owning the tran- him of attempting to politicize the agency. graming have been broadcast. Some more sponder. France won the business, with a bid But there seem more showbiz and entrepre- statistics: USIA estimates that a billion peo- of $1.66 million for a turnkey system for a neur than idealogue in Wick-he began life ple have seen at least parts of Worldnet trans- year under a contract that does not require as a piano player, music arranger and busi- missions, while 63 million people have read the U.S. to pay for service to downlinks. ness agent for Tommy Dorsey, and later newspaper articles on them and 120 million That is a considerable benefit, for USIA in worked for the William Morris Agency be- have heard broadcast accounts. By any mea- time expects to reach 60 stations. If Intelsat, fore he began selling television programs to sure, that sounds like a lot of bang for a which would require additional payments stations in the U.S. and the United Kingdom buck. (Worldnet, however, does not get into for each downlink, were used to transmit the and then undertaking a successful career as viewers' homes in all countries without gov- signal to those European stations, one USIA an investor in businesses in Europe he was ernment approval. Arab countries and some official said, the costs would be "off the able to pick up at less than book value. African countries do not permit retransmis- board." How much of the two-hour feed will "There's an enormous interest in what we [in sion of the programs until they have been be viewed by how many people remains to the U.S.] are doing," he said. scrutinized by government officials.) be seen. Actually, some of the material - To help him on the television and film But those ad hoc programs, with U.S. of- ABC's World News Tonight, which will be side, Wick has television professionals. Al- ficials in Washington taking questions from transmitted on the morning after it is broad- vin Snyder, the director of the division, has journalists in American embassies abroad, cast, for instance, will be labeled "not for been a broadcast news executive over a 25- have become almost routine. There was broadcast "; it is intended only for embassy year span, including tours with CBS- and even that "one heck of a conference call," as and USIS personnel. But USIS officers will NBC -owned stations and with Multimedia President Reagan called it -the one in which alert local broadcasters and cable systems to Broadcasting. He has also served in the astronauts, including one German, aboard material they might find interesting. And, White House as television consultant to the shuttle Challenger orbiting the Earth in clearly, USIA officials in Washington expect Presidents Nixon and Ford. Richard Levy, December 1983 were linked by satellite with stations and cable operators throughout Eu- deputy director, held executive and creative Reagan in Washington, West German Chan- rope not to wait to be asked, but to pick up jobs in television and feature films for 17 cellor Helmut Kohl in Athens and some 70 material as it is being transmitted and relay it years, including a year as a special assistant European journalists in eight countries. to their viewers and subscribers. "If our pro- to the president of Paramount International. What is new in the Woldnet story is the daily grams are good, they'll be used," Snyder He has also produced more than 35 docu- feed that begins today -and will inaugurate says. And USIA is not leaving the matter of mentary co- productions for USIA. what Snyder calls "the first global television quality and appeal to chance. "We're look- Levy likes to credit what he considers network." ing to experts on programing for foreign au- USIA's success to an inability to recognize What made that possible was the emer- diences," Snyder said, "experts in each the long odds against success. "Wick came gence of a new Eutelsat satellite -European country who advise on programs that will in and said, `I want to do something called Communication Satellite -and the healthy mean something to their clients." Worldnet. At first it will be interactive press competition among European PTT's (postal The program, which will run from 8 to 10 conferences involving several countries.' telephone and telegraph services) seeking to a.m. NYT, will open with what Eames de- We turned around, and in a few short months, with the existing staff, we put the thing on. Maybe it was out of ignorance of what we were up against. We didn't know January, Ism January. 1985 that, in using five satellites and 10 ground $25,000,000 Senior Acquired stations, something could go wrong.' Secured Financing The American operation in Grenada, in and (3ulfstream Cablevision October 1983, offered the first practical test $10,000,000 Subordinated Debt have been arranged for of Pasco County, Inc. of Wick's concept of international telecon- has acquired cenalo assets of ferencing by satellite. While traveling Qulfstream Cablevision Storer abroad at the time American forces landed of Pasco County, Inc. on the Caribbean island, he heard consider- Pasco County, Florida Communications, Inc. Serving more than 25,000 basic subscribers able criticism of the action and felt Ameri- in Pasco Florida. The above referenced County, can motives were being misunderstood. To financing was arranged by the undersgned. The nonce CEA represented the buyer this This nonce put across the U.S. explanation of what appears as a matter of record in transaction. only. appears as a matter of record President Reagan insisted was a "rescue mis- ooly. sion" of American medical students and an e action requested by Grenada's neighbors, COMMUNICATIONS COMMUN TIOIS 851 Lincoln Center EQUITY 851 Lincoln Center EQUITY USIA on Nov. 3 used satellites to link then - 5401 W. Kennedy Blvd 5401 W. Kennedy Blvd Tampa, FL 33809 813/8774844 ASSOCIATES 813/8774844 ASSOCIATES UN Ambassador Jeane Kirkpatrick in New Tamps. FL 33809

Broadcasting Apr 22 1985 in Los Angeles, a feature on which the two countries split the cost. Co- producing, Snyder says, saves both parties money. "It also enables USIA to get a film more in tune with a particular foreign market" -and makes access to that market easier. In fact, Snyder says, "we get a guaranteed prime time showing." There is another benefit. Although the final product is the work of the foreign producer and director, the USIA staffers who assist-all of them drawn from the ranks of producers and directors-have an opportunity, through the assistance they provide, to influence the final product. Or, as Jack Deviney, manager of international marketing, said, to try to assure "a balanced and accurate story." The co- productions are one reason for USIA's appearance every year at MIP, the world's fair of television programing, at Cannes. USIA officials, whose booth is next to MGM's, talk deals with foreign produc- In the control room. Some of the key personnel in the VWrldnet story are shown during a ers. But the negotiations and dotted -line telecast. In the front row (l -r): Hugh Foster, executive producer of World Net; David Cohen, signings are the work of embassy officials. VVbrldnet television director; George Rimelman, television audio engineer, and Charles Z. Wick, director Back row (l -r): Don Cuozzo, deputy director, news and and current of USIA. The news programing, even if in the form of Richard Levy, deputy director, television and film service; Alvin Snyder, director, events; pictures transmitted by satellite, continues a and John Monblatt and John Silverman, foreign service officers. television and film service, tradition that originated with the Voice of network to Europe today (April 22). Worldnet inaugurates daily service America over 40 years ago. Even co- produc- tion deals resulting in documentaries on scribes as a "half-hour of American, fast - appears the questions to be resolved are a slices of American life are an off-shoot of paced, information-style news." The items matter for the USSR's foreign ministry and established commercial practices. But will be culled from USLAs Satellite File, the U.S. State Department. But in any case, Wick's decision to inject USIA into video which since 1982 the agency has produced there seems no chance Worldnet programing club operations as a means of spreading and distributed to posts abroad (more than would become a staple of viewing by Ivan American culture a little more heavily 90, at last count) for whatever use they can Ivanovich. among the world's video addicts -that is encourage local stations and cable systems something of a breakthrough. English Made Easy, a five - Sure, Worldnet, either in its original ad hoc The idea burst from the brow of Wick minute program of teaching English, will form, or in its new, institutionalized configu- during a visit to Amman, Jordan, with Sny- run every day. Elsewhere in the schedule ration, provides news and analysis of Ameri- der last May. They found a hotbed of video- during the week will be programs on Ameri- can policy, even of medical breakthroughs, mania. "I was stupefied to find 400 video can culture, science, space travel (Journey as in the case of the development of the rental outlets in Amman," Wick said. "I saw through the Solar System), music, sports artificial heart, which was the subject of in- it as another way of telling about America's from the ESPN cable network and World- teractive press conferences beamed to East culture." Or as Snyder recalls: "He said, net's staple, interactive press conferences, Asia as well as Europe. But what about an 'This is a market; let's get into it.' " The on 'Tuesday and Thursday. Eames mentions in -depth look at America and its people? USIA selected 10 cities around the world, other possible sources of news for the pro - How does a 10 -part series of 50- minute pro- from sophisticated to primitive, as test sites gram -State Department briefings, congres- grams on U.S. history and contemporary so- for video rental stores, stocked them with sional hearings, speeches at National Press ciety, done in Dutch, strike you? And cost- some 300 titles- films (such as "On Golden Club luncheons. The only thing missing, it ing only $10,000? Pond," "Rocky," "Oklahoma! "), television seems, is Donahue. That is the kind of project that has been documentaries and USIA material -and set But if the European service is "the first produced under USIAs cooperative projects nominal fees for the rentals. The stores are global television network," USIA and Wick program. USIA aided a Belgian company, located in USIS libraries, and, Snyder said, have no intention of letting it be the last. As BRT, which was producing the series for "We run them like Erol's," a reference to a Eames says, "As regional satellites come educational television. USIA offers pre-pro- chain of video stores in the Washington area. into being, there is a hope we can take ad- duction assistance, schedules appointments, USIA even publishes a weekly newsletter vantage of them." Snyder said USIA is al- makes travel arrangements and lines up par- informing embassy personnel of the titles ready negotiating with Brazil for capacity on ticipants for on- location productions. (The available. The membership cards, though, its Brazilsat. Snyder also said USIA is inter- slick promotion piece describing the service, reflect something other than crass commer- ested in the Arab countries' Arabsat system, labeled "Your Key to America" and die -cut cialism -they are done up in red, white and the Indians' domestic satellite and Indone- in the shape of a key, sounds like a piece a blue. sia's regional Palapa system. Those systems, Washington lobbyist would send to a pro- If the experiment proves a success, Sny- Snyder said, "are looking for business." He spective client: "We are experts at cutting der said USIA by next September will have notes that Arabsat, as an example, consists red tape and opening doors for your hard -to- increased the number of titles to 1,000 and of two satellites with a total of 50 channels. get interviews. We can help you meet White expanded rental stores to countries around USIA hopes for the same kind of favorable House officials, government leaders at all the world. Success may be in the cards. Sny- terms obtained from the French. levels, businessmen, industrialists.... ") It der a couple of weeks ago said the store in The possibility of Worldnet serving East- will also offer small grants. USIA has par- Islamabad reported 352 rentals in the pre- ern Europe, specifically including Moscow, ticipated in some 30 such projects, including ceding 22 days. And the popularity of the remains. The ECS provides a spot beam one with the BBC on world democracies that stores is having unexpected, but positive, covering all of Eastern Europe, and the will be shown all over the world. Others side effects. With a video store generating USIA has done preliminary work needed to have included a series, done with a Colom- increased traffic, the USIS library in Kuala equip the U.S. embassy in Moscow with a bian organization, on America's war on drug Lampur, Malaysia, reported that the number receive -only earth station. "We're looking at trafficking. Last summer, USIA people of books checked out had increased 53 %. the feasibility of serving the embassy," Wick worked with a crew from mainland China to said last week. He did not elaborate, but it produce a feature on the summer Olympics In appearances before congressional corn-

Broadcasting Apr 22 1985 mittees, Wick likes to draw a contrast be- must work on "finding new [revenue] tween the resources spent by the Soviet sources and revitalizing old sources," he Union and the U.S. on their respective "in- said, which would include exploring limited formation" programs. In 1986, he said, the advertising "more aggressively" and ap- Soviets outspent the U.S. by some $2.1 bil- proaching foundations for support, he said. lion to $600 million. (The Reagan adminis- Stern is also a director of the Common- tration is seeking $974 million for USIA in wealth Fund, a trustee of Mount Sinai Medi- 1986). And he told a Senate committee three cal Center, a trustee of the London -based weeks ago, "The Soviets had IO times as International Institute of Communications, many employes at work spreading propa- and president of the Lincoln Center Film ganda as we had to spread the truth." Society. Still, the USIA appears to have the Sovi- Also nominated for election at the May ets on the defensive. That, at least, was indi- meeting is R. Bruce MacGregor of Ernst & cated by a BBC broadcast last month that Whinney in Washington, as the board's dealt with Worldnet -specifically, an inter- lay vice chairman (a position he has held for view with Paul Nitze, arms control adviser the past year). MacGregor, who has been a to the President -and with a Moscow Home PBS board member since 1980, has also Service broadcast critical both of U.S. arms served as chairman of the board's audit com- control policy and Worldnet. The BBC mittee, and is also treasurer of noncommer- broadcast included the voice of a Moscow cial WETA -TV Washington's board of direc- Home Service announcer who complained tors. Additionally, N. Joseph Welling, that the Reagan administration is "striving director of the Telecommunications Center for a considerable extension in the 1986 fi- of Ohio University since 1970, has been nancial year of allocations for the work of Stern nominated as the PBS board's professional the global television network Worldnet, used WCI's cable division and was also senior vice chairman. He is the general manager of by Washington to impose its foreign policy vice president of corporate affairs. From noncommercial WOUB- AM -FM -TV Athens, line upon other countries. Formed in 1983, 1970 to 1971, he was president of the Na- Ohio. Welling, a former chairman of the with a weekly output of 80 hours (which was tional Cable Television Association. Stern is board of directors of National Public Radio, alarming news to USIA officials who currently executive vice president of Jakob - has been on the PBS board since 1981. thought they would be doing only 10 hours a son, Kass Partners. The 35- member PBS board consists of 18 week], its programs, prepared by the United The chairman nominee has served on non- "lay" representatives (who are usually mem- States Information Agency, are beamed to commercial WNET-TV New York's board for bers of local noncommercial station boards); more than 50 countries in Europe, Asia, Lat- the past five years, and has been a member 13 professional station representatives (who in America and Africa...." of the PBS board's executive committee make their living in public broadcasting); The BBC commentator, Angus McDer- since 1983. Stern told BROADCASTING that three general directors, and the PBS presi- mid, added a paragraph stating that the Sovi- he sees funding as the most crucial issue dent. Board directorships are unpaid posi- ets "sounded more than a little envious." facing PBS. The noncommercial network tions. Then he said that "perhaps it was no coinci- dence that Soviet television recently carried what it called a `telebridge' -a 15- minute discussion feature, by satellite, with an audi- On 9, 1985 ence in San Francisco. The subject: The Ge- April neva talks...." McDermid, in a telephone call to the U.S. FAIRWEST ENTERPRISES, INC., DALLAS, TEXAS embassy in London, was quoted in a cable to Washington as stating that Moscow was evi- dently concerned about Worldnet, and add- Finalized its acquisition of ing: "If they're worried, you guys must be doing something right." KKCW -FM, PORTLAND (BEAVERTON), OREGON Stern named I rUl11 PBS chairman COLUMBIAWILLEMETTE BROADCASTING CO., INC. Former NBC and cable executive named to succeed Dallin Oaks tor Alfred R. Stern, executive vice president of a New York investment management firm, $5,000,000,000 has been nominated as chairman of the board of the Public Broadcasting Service. He is to We are pleased to have acted as succeed Dallin H. Oaks, former justice of exclusive brokers in this transaction the Utah Supreme Court and former president of Brigham Young University, whose five -year term expires at PBS's annual meeting May 18. Stem, 62, has spent more than 30 years in H.B. La Rue, Media Broker broadcasting, beginning as a film editor for RKO General and United World Films, and West Coast East Coast Atlanta later serving in various capacities during a 10 -year tenure (1952 -62) at NBC, including 44 Montgomery St. #500 500 East 77th St. #1909 6600 Powers Ferry Rd. #205 vice president of the network's Enterprise San Francisco, CA 94104 New York, N.Y. 10021 Atlanta, GA 30339 Division. In 1962, Stern founded a cable 415 434 -1750 212 288 -0737 404 956 -0673 television company, Television Communica- tions Inc., which was merged with Warner Communications Inc. in 1972. Stern headed Broadcastingur Apr 22 1985 /Th N sYi cJ

All that is digital special temporary authority from the FCC sion, told members of the American Nation- last November to make the broadcast. al. Standards Institute at a March meeting. Transmitting digital audio with a broadcast The performance was first recorded by "All of us will benefit from the potential of television channel may not be a project all the British Broadcasting Corp. using a Sony these technologies," he said. "Standardiza- tion TV stations will want to pursue, but accord- PCM F1 digital encoder (with a 96 db dy- can help to achieve that potential." ing to David Felland, broadcast operations namic range). It was then microwaved to DeMoulin suggested the industry turn its manager of Twin Cities Public Television London and sent across the Atlantic by sat- attention to several factors involved in fu- (TCPT) in St. Paul, station operators can use ellite to a downlink in Etam, W. Va. The ture standardization work, including the in- digital transmission for a wide range of ser- digital audio signal was then microwaved to terdependence of emerging technologies, vices. (FeIland,' in fact, claims his TV sta- New York, where another uplink sent the which he believes require cross- standard- tion, xCri -TV, is the first to accomplish such program to TCPT via Westar IV. ization between separate governing organi- a digital audio broadcast.) It was here that tact -Tv made the unusual zations. He cited the "marriage of motion "Especially for TV stations with off -air move of broadcasting the digital material on picture film to electronic technology" as one time, broadcasters should consider alterna- its own visual carrier, bypassing terrestrial function needing a cooperative effort. De- tive applications and recognize that NTSC landlines to keep upward of 90 db dynamic Moulin also cited the need for standards isn't the only possible use for the 6 mhz range, sending the signal to an APR- Minne- groups to anticipate, rather than react to, channel bandwidth," Felland said. "Perhaps sota Public Radio uplink for the feed to APR changing technology, and the effect of glo- they could feed computer programs or com- affiliates around the country. bal competition on standards efforts. pact disk materials during the middle of the night to home VCR's." As time goes by TCPT's own digital transmission came at American move the end of 1984, when UHF tact -Tv was used Advances in the technology of image cap- Aston Electronic Designs, a London firm to link a live Christmas Eve choral perfor- ture, storage and display have outpaced that makes character generators, has mance in Cambridge, England, with Ameri- standardization efforts, Raymond DeMoulin, opened a marketing subsidiary in Olathe, in - can Public Radio (APR) facilities Minne vice president and general manager of East- Kan. (outside Kansas City, Mo). The new apolis-St. Paul. The station had received a man Kodak progressional photography divi- firm will sell the Aston 3, a $17,500 character generator, which includes a range of licensed typefaces, a 4,096 -color palette, and a range of crawl, compress and expand capabilities. Serving as vice president of the business will be Don MacClymont, formerly with Beston Electronics. Steve Stephens, also previously with Beston, will become secretary-treasurer. On the rise Poised to take on the increase in transmitter tower business resulting from the FCC's Docket 80 -90 FM upgrade ruling is a new firm formed jointly by Express Welding and Manufacturing Co. of Locust Grove, Okla., and Dan Weathers, former Transmission Structures Ltd. national sales manager. The new Express Tower Co. Inc. (EXCO) will Airbom. At 1 p.m. on Thursday, April 11, NBC -TV engineering executives celebrated that build and erect towers of 20 to 1,400 feet and network's transition from landlines to Ku -band satellite distribution as NBC began sending its will provide engineering services, site eval- feed (beginning with the daytime serial, Days of our Lives) to affiliates exclusively via uation, maintenance and accessories. satellite. Present for the switch were (I -r): Michael Sherlock, executive VP, operations and Weathers is responsible for sales, marketing technical services, NBC-TV; Jack Weir, VP, broadcast operations, NBC -TV; William Mayo, and administration of the new company, president, Comsat General Corp., and Robert Butler, chief engineer, NBC Satellite Systems. while Express Welding is responsible for finance and manufacturing. One contract already awarded to the corn - pany is from Shamrock Communications' WGRX-FM Baltimore, with plans for site preparation 30 miles north of the city and tower "TWENTY YEARS OF EXPERIENCE GOES INTO EVERY SALE" erection to be completed in May. The company has also completed installation of an antenna and transmission line on an existing 1,300 -foot FM tower in Tulsa, Okla., and H.B. La Rue, Media Broker contracts have been signed for four more tower projects in Texas and Oklahoma. Radio TV CATV Appraisals Changing names

Inc. , an Aurora, Neb. -based manufac- West Atlanta Avtek Coast East Coast turer, is changing its name to Riser -Bond, 44 Montgomery St. #500 500 East 77th St. #1909 6600 Powers Ferry Rd. #205 according to Marshall Borchert, president. San Francisco, CA 94104 New York, N.Y. 10021 Atlanta, GA 30339 No other changes are expected at the corn - 415 434 -1750 212 288 -0737 404 956 -0673 Hal Gore, V.P. pany, which makes a simplified time do- main reflectometer and other electronic test equipment.

9roadcastrng Apr 22 1985 ' br t e Reco 1dE

As compiled by BROADCASTING, April 10 kw -D; FM: 107.1 mhz; 3 kw; HAAT: 91 ft.) -Seeks assign- N)-Seeks assignement of license from Jonquil Broadcasting ment of license from Brush-Morgan Broadcasting Corp. to G -Z through April 17, and based on filings, au- Co. to Hoffman Media Inc. for S I million cash. Seller is owned Broadcasting Inc. for $462,500. comprising cash, thorizations and other FCC actions. SI05,000 by Laurence N. Bilk, who has no other broadcast interests. S275,003 note at 11% over 15 years and noncompete agree- Buyer is owned by Hubert H. Hoffman. who also owns Abbreviations: AFC-Antenna For Communications. ment of 582.500. Seller is owned by James P. I tcrson and WGGM(AM)- WDYUFM) Chester, Va. Filed April 8. AU- Administrative Law Judge. alt. -alternate. ann.- Russell G. Hilliard, who also have interest in KOLT(AM) WCOP(AM) Warner Robbins. Ga. (1350 khz; 5 kw-D: CP announced. ant.- antenna. auc-aural. aux. -auxiliary. Scottsbluff, Neb. Peterson's wife, Clara, has interest in KOL- for 500 w- N)-Seeks assignment of license from Michelle CH- critical hours. CP- construction permit. Quay. T(AM). She also has interest in KPNY(FM) Alliance. Neb., Anne Callahan to Toccoa Falls College for 5140,000 cash. DA- directional antenna. Doc -Docket. ERP -effective and is owner of KIQZ(FM) Rawlins, Wyo. Buyer is calually Seller has no other broadcast interests. Buyer is non -profit radiated power. HAAT-height above average terrain. owned by Dan L. Gittings and Dwight L. Johnson. Ginings is college. headed by Wilmer D. Mizell, chairman and Dr. Paul kilohertz. rn-meters. currently general manager of KLMR(AM)- KSEC(FM) Lamar, khz- kw- kilowatts. MEOC- Alford, president. It owns WRAF(AM) Toccoa Falls. Ga. maximum expected value. megahertz. Colo. Johnson is owner of Sturgeon Associates, Denver -based operation mhz- Filed April 12. mod.- modification. N- night. PSA- presunrise service investment firm. He has no other broadcast interests. Filed authority. RCL -remote control location. S- A- Scientific April 15. WHAG(AM)-WQCM(FM) Halfway. Md. (AM: 1410khz; 1 kw -D; FM: 96.7 mhz: 3 kw: HAAT: 165 -Seeks assign- Atlanta. SH- specified hours. SL- studio location. IL- KTUS(FM) Snowmass Village, Colo. (103.9 mhz; 3 kw; f.)- ment of license from Interessate transmitter location. trans.- transmitter. TPO- transmitter HAAT: minus 84 ft.)- Sacks assignment of license from Sno- Communications Inc. to Gemini Broadcast Group for cash. power output. U- unlimited hours. via-visual. w- watts. Mass Communications Inc. to Albert W. Vontz for S725,000, 5890,000 Seller is owned by Gary Poorness, and his wife, Judith, who also own -noncommercial. comprising 5200,000 cash and remainder now as 10% until WNTR(AM) Silver Spring. Md. is paid. Seller is principally owned by Roben M. Richmond, who Buyer principally owned by James Albright. general managing also has interest in app. for new TV in Tulsa, Okla. Buyer owns partner. It has no other broadcast interests. is CPA KSNO(AM) Aspen, Colo. and WNOP(AM) Newport, Ky. Albright with Hagerstown, Md.. Ownership Changes urn) of Albright Cmmbacher. Filed Filed April 8. & April 8. KLXX(AM) Bismarck -Mandan, WREM(AM) Pine Castle-Sky Lake, Fla. (I190 khz; Ikw- N.D. (1270khz; I kw -D; 250 w- N)-Seeks transfer of control Applications D)- -Seeks assignment of license from Suntime Radio Inc. to of Bismarck-Mandan Communications Inc. from shareholders (95% before; none WULA(AM)- WKQK(FM) Eufaula, Ala. (AM: 1240khz; Comco Inc. for $425,000 cash plus 85% of accounts rea:ieva- after) to Capitol City Commuications for approximately I kw -D; 250 w -N; FM: 92.7 mhz; 3 kw; HAAT. 155 ft.)- ble. Seller is owned by Alphonsus J. Donahue. Robert A. $194,000, comprising 5100.000 payment to sellers Odney and Seeks assignment of license from McGowan Broadcasting Inc. Graham and Charles Schwartz. Donohue and Graham also Krahn, comprising 560,000 cash and remainder note at 12% to Lake Eufaula Broadcasting Inc. for $390.000, comprising own WSTC(AM) -WYRS(FM) Stamford, Conn. Schwartz is over 10 years with balloon payment at end of fifth year, and $100,000 cash and remainder note at 10 %, amortized over 15 vice president, radio division of NEWSystems Group, Phila- remainder assumption of note. Sellers will also trade option of years, with lump sum payment on 84th month after closing. delphia-basal station group of two AM's and three FM's, prin- Krahn and Odney to purchase stock in buyer to Nybo and Seller is owned by Stephen G. McGowan. who also owns cipally owned by Ragan Henry. Buyer is group of 26, headed Atkinson. Seller is owned by Hank Nybo (30%); Myron Atkin- WAYD(AM)- WORJ(FM) Ozark , Ala. and is app. for new FM by Walter M. Windsor (4.8 %), James C. Robinson (8 %) and son (30%); Gary !Gahm (17.5 %) and James D. Odney in Mary Esther. Fla. Buyer is owned by Richard C. Snowdon Joel Sharp (4%). Windsor is former general manager of (17.5 %). Odney and Krahn also have interest in KBYZ(FM) (67 %) and his wife. Magdalene (33 %). Snowdon is former WFTV-TV Orlando, Fla., and is consultant to SFN Compan- Bismarck, N.D. Buyer is owned by Kim Rudrod, who with sales manager with Plough Broadcasting. It has no other broad- ies. It owns WAMR(AM}WRAV(FM) *nice, Fla. and James Lakoduk, own KQBR(AM) Brainerd, Minn. It recently cast interests. Filed April 10. WKIO(AM) Inverness, Fla. Filed April 12. purchased KBYZ(FM) Bismarck. N.D. ( "For the Record," KCSY(AM) Soldotna. Alaska (1140 khz; 10 kw -U)- WYNX(AM) Smyrna, Ga. (1550 khz: 50 kw -D; 500 w- April 15) subject to FCC approval. Filed April 12. Seeks assignment of license from King County Broadcasters to Gold Nugget Broadcasting Inc. for $96.500 cash. Seller is owned by Norman Blakely and his wife, Sally (51%), who also own CP for new FM in Soldorna. Buyer is equally owned by Michael Freeman and his wife, Janet; Eugene Mathews and his wife. Ann. and Ronald Rink and his wife. Sharon. It already NATIONWIDE COMMUNICATIONS, INC. owns 49% of station. Filed April 8. KFLG(AM)- KAFF(FM) Flagstaff. Ariz. (AM: 930 khz; 5 has purchased all of the assets of kw -D; FM: 92.9 mhz; 10 kw; HAAT: 1,514 f.) -Seeks assign - menmt of license from KAFF Broadcasting Co. to Resorts WESTERN CITIES BROADCASTING, INC. Broadcasting Inc. for 51,183,000. comprising $300,000 cash and remainder note at 11% over 12 years. Seller is principally for $ 43,500,000.00. owned by Guy Christian, who has no other broadcast interests. Buyer is owned by Robert D. Towe (l0%). Richard M. Sharp (10 %), Richard W. Bonner (40 %) and Charlene Parks (40%). 7bwc is cable general manager with Communicom Inc., Los The acquisition of these properties Angeles -baud cable television management firm. Sharp is president of Cal-NEVA Cable Corp., Corona. Calif. -based ca- in Phoenix, Tucson, San Jose, Las Vegas, ble television construction firm. Bonner is Newport Beach, and Sacramento gives Calif. attorney. Parks is Scottsdale. Ariz., investor. Filed April - 9. NATIONWIDE COMMUNICATIONS, INC, KGSTIAM) Fresno, Calif. (1600 khz: 5 kw- U)- -Seeks the largest FM group in the United States, with 10 Stations. assignment of license from International Radio Inc. to Lotus Communications Corp. for SI,764,(100, comprising $441,000 cash and remainder note at 11% over 10 years. Seller is principally owned by Richard E. Ryan, who has no other broadcast The undersigned acted as broker in this transaction and interests. Buyer is Hollywood -based station group of six AM's assisted in the negotiations and seven FM's owned by Howard A. Kalmenson. and his wife, Lilli. Filed April 9. KHTT(AM}KSJO(FM) San Jose. Calif. (AM: 1500 khz; IO kw -D; 5 kw -N; FM: 92.3 mhz; 50 kw; HAAT: minus 68 f.)- -Seeks assignment of license from Sterling Recreation Organization Co. to Naragansen Broadcasting Co. for 56.250.000 cash. Seller of KHTT is Bellevue, Wash. -based station group of three AM's and one FM, principally owned by Frederick A. Danz, chairman. Seller of KSJO is Columbia Theatre Association, owned by musts of Jessie Danz and Jessie Danz (50% each), and voted by Frederick Danz. It owns two AM's and three FM's. Frederick Danz is also sole owner of KBFW(AM) Bellingham-Ferndale, Washington. Buyer is subsidiary of Naragansen Capitol Corp., Providence, R.I. -based publicly owned venture capitol firm headed by William P. Considine. chairman. Assignee is headed by Gregory P. Bar- Kalil & Co., Inc. ber. chairman and John E. Franks, president and 20% owner. Narragansett Capitol Corp. has interest in nine cable systems. 3438 North Country Club Tucson. Arizona 85,16 (602) 795 -1050 Filed April 9. KCMP(AM)- KBUUFM) Brush. Colo. (AM: 1010 khz; 5

Bnoadcasung Apr 22 1985 5 kw; night to 1 kw, and change KFFR(FM) Hooks, Tex. (95.9 mhz; 3 kw; HAAT: 300 TV'S increase day power to power ft.)- -Seeks assignment of license from Freeway Broadcast- to DA -2. Action April 4. Cape Coral, Fla.-Granted app. of Florida Family ing Co. to John D. Mitchell for $102,000, comprising KHOT (1250 khz) Madera, Granted app. to make Broadcasting Ltd. for ch. 36; ERP vis. 5,000 kw; aur 500 Calif.- $52,000 cash and S50,000 noncompete agreement. Compet- changes in nighttime ant. sys. Action April 9. ing applicant, Bowie County Broadcasting Co. has option to kw; HAAT: 970 ft.; ant. height above ground: 966 ft. Ad- acquire station for building expenses. If option exercised, dress: 201 W. Marion Ave., Punta Gorda, Fla. 33950. Prin- KLLV (1490 khz) Breen, Colo. -Granted app. to add with with in ant. sys. this agrement is void. Seller is owned estate of late William cipal is owned by group of six, Ronald Kays and Peter night service 2.5 kw and make changes Freeman. It has no other broadcast interests. Station is un- Tan as general partners. Action March 28. Action April 5. built CP. Buyer owns KSWM(AM) -KELE(FM) Aurora, Cape Coral, Fla. -Dismissed app. of Cape Coral Broad- WTLN (1520 khz) Apopka, Fla. -Returned app. to in- Miss. and KNES(AM) Fairfield, Tex. Filed April 9. cast Production and Management Corp. for ch. 36; ERP vis. crease power to 25 kw and change freq. to 1510 khz. Action 503 kw; aur. 100.7 kw; HAM': 964 ft.; ant. height above April 4. KKER(AM) Spokane, Wash. (1230 khz; 1 kw -D; 250 w- 973 ft. Address: Route 2, Box 251, Alva, Fla. N)-Seeks assignemnt of license from Andrew P. McClure, ground: WAPE (690 khz) Jacksonville, Fla.-Granted app. to op- reciever, to liner Broadcasting Co. for $85,000 cash. Seller 33920. Action March 28. erate by remote control from main SL. Action April 4. Pacific which owned is reciever for World Radio Inc., is by Cape Coral, Fla. -Dismissed app. of South Jersey Ra- WDBO (580 khz) Orlando. Fla-Granted app. to change F. Van Moller. It aur Dom has no other broadcast interests. dio Inc. for ch. 36; ERP vis. 5,000 kw; 500 kw; HAAT: SL. Action April 5. McClure is broker with San Rafael, Calif. media brokerage 1,000 ft.; ant. height above ground: 991 ft. Address: 15 fum: William A. Exline Inc. Buyer is equally owned by Shore Road, Linwood, N.J. 08221. Action March 28. WBSR (1450 khz) Pensacola, Fla.-Granted app. to W. liner and his Richard. It also owns change SL. Action April 5. Kenneth son, KTNR- Cape Coral, Fla.-Dismissed app. of Coastal lblecast- FM Kennedy, Tex. Filed April 8. ing Corp. for ch. 36; ERP vis. 4,590 kw; aur 459 kw; HAAT: WMTL (1580 khz) Leitchfield, Ky-Granted app. to 961 ft.; ant. height above ground: 964 ft. Address: 700 change power to 500 w and change to DA -D. Action April 5. Centra Ave., Suite 600, St. Petersburg, Fla. 33731. Action WPAD (1560 khz) Paducah, Ky.- Granted app. to operate New Stations March 28. by remote control from main SL. Action April 4. WFST (600 khz) Caribou, Me.-Granted app. to change main SL. Action April 5. AM Facilities Changes WDGY (1130 khz) Minneapolis-Granted app. to make Watkinsville, Ga. Joanne N. Giddens seeks 1230 khz; changes in ant. sys. and change daytime TL. Action April 8.

1 kw-U. Address: 165 Moss Side Drive, Athens, Ga. 30606. KATL (770 khz) Miles City, Mont.-Granted app. to Principal has no other broadcast interests. Filed April 12. Applications make changes in ant. sys. and change TL. Action April 4. New TV AM's KJJR (880 khz) Whitefish, Mont.-Granted app. to increase night power to 1 kw and install DA -N. Action April 5. Silver City. N.M.- KOB -TV Inc. seeks ch. 10, ERP vis. 8.5 kw; aur. .85 kw; HAA: 1,590 ft.; ant. height above Tendered KVEG (1400 khz) North Las Vegas, Nev.-Granted app. ground: 125 ft. Address: 4 Broadcast Plaza S.W., Albuquer- to make changes in ant. sys. and change daytime TL. Action que, N.M. 87104. Principal is licensee of KOB -TV Albu- WNOG (1270 khz) Naples, Fla. -Seeks CP to increase April 9. night power to 2.5 kw. App. April 12. querque and subsidiary of Hubbard Broadcasting Inc., St. WCCS (1520 khz) Homer City, Pa.-Granted app. to two Paul, Minn. -based station group of three AM's, FM's WUFF (710 khz) Eastman, Ga-Seeks CP to increase change freq. to 1160 khz; add night service with 1 kw; E. It and two TV's, principally owned by Stanley Hubbard. power to 2.5 kw. App. April 15. increase day power to 1 kw; install DA -2, and make changes is app. for two new TV's and eight LPTV's, and has recently WKBC (810 khz) North Wilkesboro, N.C. -Seeks CP to in ant. sys. Action April 5. purchased KSWS -TV Roswell, N.M. Filed April 11. change freq. from 810 khz to 800 khz. App. April 9. WBJA (1540 khz) Guayama, P.R. -Returned app. to add Actions night service with 250 w and make changes in ant. sys. Accepted Action April 4. AM's WHOY (1210 khz) Salinas, P.R.- Granted app. to in- St. Mary's, Ga.-Granted app. of Lois V. Casey for KBBK (970 khz) Rupert, Idaho-Seeks CP to change TL. crease night power to 5 kw. Action April 5. 1190 khz; 2.5 kw -D. Address of counsel: Peter Gutmann, App. April 11. 1776 K St., Washington D.C. 20006. Principal also has WSMI (1540 khz) Litchfield, /11.-Seeks CP to make WMUF (1000 khz) Paris, Tex. -Granted app. to increase interest in WLKC -FM St. Mary's, Ga. Action April 2. changes in ant. sys. App. April 9. day power to 5 kw and night power to 2.5 kw. Action April 9. Petal, Miss. -Returned app. of Louise and Harold R. WHCU (870 khz) Ithaca, N.Y. -Seeks MP to change TL. Angelo, app. Harding for 1120 khz; I kw-D. Address: 2909 Weymouth App. April 15. KGKL (960 khz) San Tex. -Dismissed to Ave.. Shaker Heights, Ohio 44120. Action April 4. make changes in ant. sys. Action April 5. WARD (1550 khz) Pittston, Pa. -Seeks MP to change TL. North Las Vegas-Granted app. of Juarez Communica- App. April 9. KLLS (930 khz) Terrell Hills, Tex. -Granted app. to tions Corp. for 650 khz; 10 kw-D. Address: 1445 Delaware change SL. Action April 5. Ave., Flint, Mich. 49506. Principal is owned by Yolanda M. FM's KIXI (880 khz) Seattle-Returned app. to increase night Juarez, Lillia M. Wegerly and her daughter -in -law, Berna- power to 10 kw. Action April 4. dette Wegerly. Action April 4. Accepted WKBH (1570 khz) Holmen, Wis.- Returned app. to in- Hollywood, S.C. -Granted app. of J &K Broadcasters KNCQ (97.3 mhz) Redding, Calif.-Seeks mod. of CP to crease power to 5 kw and change to DA -D. Action April 4. for 1200 khz; 25 kw -D. Address: 613 S. La Grange Rd., La change TL and change HAAT to 1,554.72 ft. App. April l0. Grange, Ill. 60525. Principal is equally owned by Patricia A. FM's Kranz and Roben A. Jones. Action April 2. WORJ (103.9 mhz) Ozark, Ala. -Seeks CP to change TL and change HAAT to 328 ft. App. April 15. mhz) Decatur, Ala.-Granted app. to Kerrville, Tex. -Returned app. of Virginia Cisneros for WRSA (96.9 lic. change HAAT to 1,027 ft. Action April 1. 1290 khz; 1 kw-D. Address: Box 1746, 78029. Action April KOGM (107.1 mhz) Opelousas, La.-Seeks mod. of 4. to install new transmission sys. App. April 15. *KRBD (105.9 mhz) Ketchikan. Alaska-Granted app. to change TL; change ERP to 15 kw; change HAAT to minus FM's WXKW (104.1 mhz) Allentown, Pa. -Seeks mod. of lic. to install new non -DA and modify length of transmission 105.8 ft.; make changes in transmission line, and make Citronelle, Ala. -Returned app. of Barbara Kay Turner line. App. April 10. changes in ant. sys. Action April 4. 3 ft. Address: 722 State for 101.9 mhz; kw; HAAT: 328 KNDD (105.1 mhz) Lake Havasu City, Ariz. -Granted Street, 36522. Action March 29. WZGO (106.1 mhz) Philadephia -Seeks mod. of lic. to install new transmission sys. App. April 15. app. to change TL; change ERP to 21 kw; change HAAT to Santa Barbara, Calif. -Returned app. of KCBX Inc. for 1.400.56 ft., and make changes in ant. sys. Action April 1. kw; HAAT: ft. Address: 1026 Chorro 89.7 mhz; 245 851.4 TV's KQSS (98.3 mhz) Miami, Ariz. -Granted app. to change 93401. Action April 1. St., Suite 5, San Luis Obispo, Calif. TL and change HAAT to minus 301.76 ft. Action March 29. Valley, Idaho app. James W. Fox for Accepted Sun -Returned of KZLA-FM (93.9 mhz) Los Angeles-Granted app. to w; P.O. Box 670, Pocatello, 95.3 mhz; 50 2,376 ft. Address: change TL; change ERP to 49 kw, and change HAAT to Idaho 83201. Action March 27. WKFT (ch. 40) Fayetteville, N.C. -Seeks CP to change ERP to vis. 5,000 kw, aur. 500 kw; change HAAT to 1,842 719.96 ft. Action March 29. app. Dorothy C. Pen- Owensville, Mo.-Returned of ft.; change ant., and change TL. App. April 15. KDBL (105.3 mhz) Rifle, Colo. Granted app. to change mhz; 3 328 ft. Address: 5519 - nington for 95.3 kw; HAAT: TL; change ERP to 47.9 kw, and change HAAT to 2,446 ft. Rockingham Rd.. East, Greensboro, N.C. Action March 27. KITU (ch. 34) Beaumont, Tex. -Seeks MP to change ERP to vis. 1,175 kw, aur. 117 kw; change HART to 1,025 Action April 9. Roswell, N.M. -Returned app. of Marjorie S. Moore ft., and change TL. App. April 10. KDFM (103.9 mhz) Silvenon, Colo.- Granted app. to ft. Address: 1218 for 100.5 mhz; 100 kw; HAAT: 104.5 change freq. to 103.9 mhz. Action March 29. South St., 88201. Actions WRY() (98.5 mhz) Crystal River -Home Springs, Fla. - Pendleton, Ore.- Granted app. of Temple Educational Returned app. to change TL; change HAAT to 1,333 ft., and 400 w; HAAT: 1 122 AM's Broadcasting Foundation for 89.9 mhz; make changes in ant. sys. Action April 1. ft. Address: Box 521. 98071. Principal is charitable trust Birmingham, Ala.-GGranted app. to headed by William E. Olean, Clinton J. Cooley and hied WCRT (1260 khz) WSHE (103.5 mhz) Fort Lauderdale, Fla. -Granted app. Ala. Action April 4. Bradbury. Action March 21. change city of lic. to Homewood, to change TL and change HAAT to 1,006 ft. Action March app. to 29. Redfield, S.D. -Returned app. of Victoria Broadcasting KAFY (550 khz) Bakersfield, Calif. -Granted increase power to 1 kw and change to DA -2. Action April 2. System Inc. for 10.7 mhz; 100 kw; HAAT: 115 ft. Address: WWKA (92.3 mhz) Orlando, Ha.-Granted app. to 512 N. Main St., Box 110, 57469. Action March 27. KMPG (1520 khz) Hollister, Calif. -Returned app. to in- change SL. Action March 18. 5 to DA -D, and make changes in Marfa, Tex. -Returned app. of Davis Communications crease power to kw; change WCME (96.7 mhz) Boothbay Harbor -Bath, Me.-Grant- ant. sys. Action April 4. In. for 93.5 mhz; 3 kw; HAAT: 300 ft. Address: 1106 W. ed app. to change HAAT to 328 ft. Action April 9. Hondo, Devine. Tex. 78016. Action April 2. KFRN (1280 khz) Long Beach, Calif. -Returned app. to *WMEW (91.3 mhz) Waterville, Me.-Granted app. to

Broadcasting Apr 22 1985 change SL. Action March 29. Urban may reserve part of their time for rebuttal. By letter. ment agreement and dismissed Robinson's app. with preju- 2. WMMQ (92.7 mhz) Charlotte, Mich.-Granted app. to April dice. By MO &O, March 28. change ERP to 1.48 kw; change HAAT to 142 ft., and make made changes in am. sys. Action March 21. ALJ Joseph Chachkin following decision. ALJ Byron E. Harrison made following decision Chicago (RKO General Inc., al), FM proceeding. WEVE -FM (97.9 mhz) Eveleth. Minn.-Granted app. to et Lubbock. Tex. (Lubbock TV 16 Broadcasting, et al), TV motion by RKO and dismissed Systers Broadcast- change TL; change ERP to 71 kw, and change HAAT to Granted proceeding. Granted motion by Lubbock TV and dismissed with 527.75 ft. Action April 8. ing Corp.'s app. prejudice. By order, April I. app. of Robert Quentin Martin and Cesar Amador, A Partner- ship with prejudice. By order. April I. KLSX -FM (90.7 mhz) Rochester. Minn. -Granted app. ALJ John H Conklin made following decisions: to change ERP to 3.75 kw; change HAAT to 463.79 ft.. and ALJ Edward J Kuhlmann made following decision change coordinates. Action March 28. Green Valley, Ariz. (Alden Communications Corp. and Sungilt Corp.). TV proceeding. Granted motion for sum- North Miami. Fla. (South Florida Broadcasting Co.. et WIQQ mhz) Leland, Miss. -Granted app. to (102.3 mary decision by Sungilt and resolved legal qualifications al). FM proceeding. Granted joint request for settlement change TL. Action March 27. issues in its favor. By order, April 3. agreement; dismissed apps. of South Florida Broadcasting (95.1 KTHK mhz) Bozeman. Mont. -Granted app. to Los Angeles (RKO General Inc.. et al), AM and FM Co.. Radiocentro Broadcasting Co., First Black Broadcast- change TL and change HAAT to 220 ft. Action March 29. proceeding. Granted motion by Los Angeles Minority Wom- ers of Miami Inc. and Rana Broadcasting Co. with prejudice; granted Constance .1. Wodlinger's app. for new FM at WBAZ (101.7 mhz) Southold. N.Y. -Granted app. to en Broadcasting Co. and dismissed its FM app. with preju- station Miramar. and change ERP to 2.88 kw. Action March 28. dice. By order. April I. terminated proceeding. By MO &O, March 29. WSIF (94.7 mhz) Wilkesboro. N.C. -Granted app. to Arlington Heights, Ill. (Darrel Peters Productions Inc. change TL; change HAAT to minus 151 ft.. and make and Midwest Broadcast Associates Ltd.). FM proceeding. ALJ Edward Luton made following decisions: changes in ant. sys. Action March 28. Granted joint request for settlement agreement; dismissed Midwest's app.: granted Peters' app. for renewal of lic. of Greenfield. Calif. (Anita L. Levine, et al). FM proceed- WSNY (94.7 mhz) Columbus. Ohio-Granted app. to WSEX at Arlington Heights, and terminated proceeding. By ing. Granted joint request by all applicants for settlement change ERP to 22.3 kw. Action April 2. order, March 27. agreement; dismissed apps. of New American Broadcasters WMGZ (95.3 mhz) Lawton, Okla.- Dismissed app. to Limited Partnership, Somoco Radio Co.. South Monterey Laughlin. Nev.. and Glendale, Calif. (Laughlin Rough- install aux. transmitter and ant. sys. on existing tower. Ac- County Broadcasting Corp.. Rio Salinas Broadcasting Co., rider Broadcasting Inc. and Southern California Broadcast- tion March 27. Susan B. Bushell, and Ralin Broadcasting Corp. with preju- ing Co.). AM proceeding. Granted motion to grant app. dice; granted Anita L. Levine's app. for new FM station at WHPA (104.9 mhz) Hollidaysburg, Pa.-Granted app. to without hearing by Laughlin because supplemental engi- Greenfield. and terminated proceeding. By MO &O, March change ERP to .141 kw. Action April 8. neering exhibits established that apps. are not mutually ex- 25. granted Laughlin's station at WK XS (94.3 mhz) Marion, S.C. - Granted app. to clusive: app. for new AM granted Ocean View. Del. (Dragon Communications Inc., et al). change TL: change ERP to 1.21 kw. and change Laughlin; Southern California's app. to change HAAT to FM proceeding. By separate orders: granted motion by 499.87 ft. Action March 28. KIEV'S facilities at Glendale, and terminated proceeding. By MO &O. March 25. Dragon Communications Inc. and dismissed Ocean View KOKE -FM (95.5 mhz) Austin. Tex. -Granted app. to Broadcasting's app.; granted joint request for settlement Tex. (Alfred change ERP to 100 kw and change HAAT to 999.74 ft. Canyon. Broadcast Inc., et al), FM pro- agreement; dismissed apps. of Dragon Communications Action April 2. ceeding. Granted joint request for settlement agreement: dis- Inc .; Mid -Ocean Broadcasting. Honeycomb Broadcasting missed apps. of Alfred Broadcast Inc.. Albert P Davila, Inc., Susan Marie Beth Romaine. Seashore Broadcasting KTUX (98.9 mhz) Carthage. Tex.-Denied app. to Cantex Broadcasting Corp., and Samuel K. Stratemeyer; Co., DGR - change SL. Action March 8. Communications Inc., and Leigh Sandoz Lever Granted Auldridge Broadcasting Inc.'s app. for new FM at rier with prejudice; granted Ocean View Broadcasting Co.'s and KDSQ (101.7 mhz) Denison- Sherman. Tex.-Granted Canyon. terminated proceeding. By order. April 4. app. for new FM at Ocean View. and terminated proceeding. app. change HAAT to 275 ft. Action March 29. By order and MO &O. March 25. ALJ John M. Frysiak made following decisions: KRRS (103.7 mhz) Hamlin. Tex.Granted app. to Albany, Ga. (Contemporary Communications of Geor- change HAAT to 995 ft. Action April 3. Bethesda. Md., and Washington (RKO General Inc., et gia Inc. and Albany Television Co.). TV proceeding. By al) AM and FM proceeding. By separate orders: by judges KBUS (103.9 mhz) Paris, Tex.-Granted app. to change separate orders: granted motion for summary decision by own motion. dismissed Classical Arts Committee's AM and ERP to 1.1 kw and change HAAT to 525 ft. Action April 10. Albany Television and resolved air hazard and short- spacing apps.; FM by judges own motion, dismissed TNR Broad- issues in its favor; granted joint request for settlement agree- KITE -FM Portland. 's Tex.-Granted app. to casting Groups AM and FM apps., and granted motion by ment: dismissed Contemporary's app. with prejudice; grant- change TL; change ERP to 1.9 kw. and change HAAT to 353 Broadcasting Corp. Bethesda and dismissed its app. with ed Albany Television's app. for new TV station at Albany, ft. Action April 5. prejudice. By orders. March 25. and terminated proceeding. By order. March 28 and MO&O. KFRZ -FM (106.9 mhz) Brigham City, Utah-Granted Block Island. R.I. (Offshore Broadcasting and T.N. April I. app. to change TL; change ERP to 67.5 kw, and change proceeding. Robinson). TV Granted joint request for settle- Cleveland Heights, Ohio (Friendly Broadcasting Co. HAAT to 2.369 ft. Action March 29. and Cleveland Heights Entertainment Radio Inc. I, AM and KBLQ -FM (92.9 mhz) Logan. Utah-Returned app. to FM proceeding. Granted joint request for settlement agree- change TL; change ERP to 29.5 kw; change HAAT to minus ment; dismissed Cleveland Heights apps. with prejudice; 720 ft.. and make changes in ant. sys. Action March 27. Summary of broadcasting granted Friendly Broadcasting's apps. subject to outcome of Friendly's qualifications in proceeding WEQX (102.7 mhz) Manchester, Vt.-Granted app. to of WOOK(FM) as of March Washington, change ERP to 1.27 kw. Action April 4. 31, 1985 and terminated proceeding. By MO &O, April KW W W -FM (96.7 mhz) Quincy, Wash. -- Granted app. to Bums, Ore. change ERP to .26 kw and change HAAT to 1,079 ft. Action Service On Air CP's Total (Christine E. Paul and Beverly A. Pearson). FM proceeding. April 1. Granted request for dismissal by Pearson Commercial AM 4.778 170 4,948 and dismissed her app. with prejudice; granted Paul's app. WKDL (105.5 mhz) Holmen, Wis.-Granted app. to Commercial FM 3.757 418 3.983 for new FM at Burns, and terminated proceeding. By order. change SL. Action March 18. Educational FM 1,185 173 1.358 April I. WKAU -FM (104.9 mhz) Kaukauna. Wis.-Granted app. Total Radio 9.720 761 10.289 Sequim and Oak Harbor. Wash. (Luin K. Dexter and to change ERP to 1.35 kw. Action April 4. JSM FM translators 789 444 1.233 Media), AM proceeding. Granted joint request for set- WLDY-FM (92. mhz) Ladysmith, Wis.-Granted app. to tlement agreement and merger of JSM and Dexter into new change ERP to 1.69 ft. and change HAAT to 376 R. Action entity of Sequim Broadcasting Co.; dismissed JSM's app. Commercial VHF TV 539 23 567 April 8. with prejudice; granted Sequim's app. for new AM at Se- Commercial UHF N 370 222 620 quim, and terminated proceeding.By MO &O. April I. Educational VHF N 115 3 117 ALJ C. Miller following Educational UHF TV 182 25 200 Wier made decision: Total TV 1,206 273 1.504 Miami (Harmony Broadcasting Corp., et al). TV pro- In Contest ceeding. Granted request for dismissal by A and I Television Ltd. and dismissed its app. with prejudice. By order. March VHF LPN 217 74 291 27. UHF LPN 123 136 259 Review board made following decisions: Total LPN 340 210 550 ALJ Joseph Stirmer made following decision: Great Bend. Kan. (Dale Weller. et al), FM proceeding. San Luis Obispo, Calif. (Sainte Broadcasting Corp. and Scheduled oral argument for May 3 on exceptions to initial VHF translators 2.869 186 3.055 Raul and Consuelo Palazuelos, A General Partnership, et al), decision of AU John H. Conlin granting app. of Breadbas- UHF translators 1,921 295 2,216 TV proceeding. By separate orders: granted joint request by ket Enterprises Inc. for new FM station at Great Bend and Sainte. Pacific Television Ltd., Second Local Power Televi- denying competing apps. of Dale Weller, Cheyenne Broad- sion Inc. and San Luis Obispo Telecasters: dismissed apps. ITFS 250 114 364 casting Co.. Channel 300 Inc., and F.R. Broadcasting Inc. of Sainte and Second LPTI with prejudice: granted motion Low -power auxiliary Each party has 20 minutes for argument. Weller, Cheyenne. 824 0 824 by San Luis Obispo Telecasters and dismissed its app. with Channel, and F.R. may reserve part of their time for rebuttal. N auxiliaries 7.430 205 7.635 prejudice. By MO &O, April 4 and order. April 3. By letter, March 26. UHF translator/boosters 6 0 6 ALJ James F Tiemey made Houston (Houston Family Television Ltd., et al), TV Experimental N 3 5 8 following decision: proceeding. Scheduled oral argument for May 10 on excep- Remote pickup 12.338 53 12.391 Honolulu (Lee Optical and Associated Cos., Retirement tions to initial decision of ALJ John H. Conlin granting app. and Pension Trust, Aural STL 8 intercity relay 2,836 166 3.002 et al). FM proceeding. Granted motion by of Alliance Broadcasting Co. for new TV station at Houston C.E. Inc. to add issue against Phillip R. Antoine and Lan Thi and denying competing apps. of Houston Family Television Vuong -Antoine to determine if Antoine failed to report exis- ' Includes oft-air licenses. Ltd.. SMJ Television Co. and Urban Broadcasting Systems. tence of new media interest and, if so, effect on its compara- Each party has 20 minutes for argument. Family, SMJ and tive qualifications to be lecensee. By MO &O. March 27.

Broadcastino Am 22 1985 Professional Cards

ATLANTIC RESEARCH CORP A.D. RING & ASSOCIATES COHEN and DIPPELL, P.C. Jansky & Bailey CARL T. JONES CORPORATION CONSULTING RADIO ENGINEERS 0 CONSULTING ENGINEERS COna1RTwG Telecommunications Consulting Suite 1073 15th 3t., N.W., Suite 703 500 +n, vMww000 COW., Member AFCCE s..NUnOvw. Jain 1140 Nineteenth St., N.W. T.v>.. ,». (202) 783-0111 5390 Cherokee Avenue Washington, D.C. 20036 MEMBER AICCE Alevandna Vng,n,a 223)4 (202) 223 -6700 A $uWq:ey M Weehin9ton, D.C. 20005 Suns AmM.uw nrem.rmYCorpo.rrb, Meru be, AFCCE (7031 642.4164 . Member AFCCE

AND LOHNES & CULVER SILLIMAN SILLIMAN Mottet. Larson & Johnson. P.C. DAVID STEEL 8701. Georgia Ave...805 Consulting Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 & ASSOCIATES, INC. 1156 15th St.. N.W., Suite 606 ROBERT M. SILLIMAN. P.E. 1925 North Lynn Street P O Bo. 230 Washington. DC 20005 St. (3011 589 -8268 Arlington, VA 22209 Main Melvin Ave 1202) 296.2722 Ounslown. MD 2165a THOMAS B. SILLIMAN. P.E. (703) 841 -0500 Member AFCCE (812) 853-9754 (301)027-$725 Member AFCCE Member AFCCE wits ricci

ANDRUS AND ASSOCIATES, INC. HAMMETT 8. EDISON, INC. JOHN B. HEFFELFINGER JULES COHEN ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS & ASSOCIATES, P.C. 351 SCOTT DRIVE Box 68. International Airport 9233 Ward Parkway, Suite 285 Suite 400 SILVER SPRING. MD. 20904 San Francisco, California 94128 816 -444 -7010 1730 M St. N.W. 301 384.5374 141 51 342 -5208 Kansas City. Missouri 64114 Washington DC 20036 (202) 659.3707 Member AFCCE m.,,err . Arccr Member AFCCE Member AFCCE

CARL E. SMITH VIR JAMES E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING ENGINEERS CONSULTING ENGINEERS AM -FM TV Engineering Consultants Applications and Field Engineering & Associates, Inc. SYSTEMS Cnmputerged Frequency Complete Tower and Rigging Services Surveys Broadcast Engmeerng Consultants CONSULTING & ENGINEERING 3137 W. Kentucky Ave. -80219 Box 220 8500 Snowville Road (303) 937 -1900 250 West 57 Street Coldwater, Michigan 49036 Cleveland. Ohio 44141 New York, N.Y. 10107 DENVER, COLORADO Phone: 517- 278.7339 (212)246.2850 216/526.9040 Member AFCCE & NAB

MATTHEW J. VLISSIDES & Mullaney Engineering, Inc. HATFIELD & DAWSON ENTERPRISE ENGINEERING P.C. ASSOCIATES. LTD. Consulting Telecommunications Engineers Consulting Engineers Consulting Engineers STRUCTURAL CONSULTANT 9049 Shady Grove Court ROad(a5t and COmnrUmcatlons FW HANNEL. PE. TOWERS. ANTENNAS, STRUCTURES Gaithersburg, MD 20877 4226 6th Ave., N.W., PO. Box 9001 Peoria. IL 61614 Studies, Analysis, Design Modifications, (3091 691-4155 Ins Supervision of Election 301 -921 -0115 Seattle, Washington, 98107 67 Elm Sr., MCIun,VA 22101 Member AFCCE (206) 783.9151 Member AFCCE Tel (703)356 -9765 Member AFCCE Member AFCCE

C. P. CROSSNO á ASSOCIATES RADIO ENGINEERING CO JOHN FX. BROWNE D.C. WILLIAMS Consulting Engineers & ASSOCIATES. INC. CONSULTANTS & ASSOCIATES, INC. Box 18312 CONSULTING ENGINEERS P.O. NORWOOD J. PATTERSON 1V.rV 525 Woodward Avenue T, -LET,. C Dallas, Texas 75218 P.O. Box 420 eosT are,c, so. Too SANTA YNEZ, CA 93480 Bloomfield Hills. MI 48013 (214) 669 -0294 FOLSOM, CALIFORNIA 95630 Tel (313) 642 -6226 (916) 933 -5000 (805) 688.2333 Member AFCCE Member AFCCE Serving Broadcasters over 35 years

& LAWRENCE L. MORTON, E.E. R.L. HOOVER SHERMAN BEVERAGE ANO ASSOCIATES EVANS ASSOCIATES ASSOCIATES, INC. Consulting CommunlcaNOna Engineers Consulting Telecommunications Engineer Consulting Telecommumcotions Engineers AM- FM- TV-CATV- 1TFS-Setelllb Broadcast /COmmunicalions Consultants AM, FM. TV, LPN, CAN. M05. STE. Broadcast Erglneedng Whelps 11704 Seven Locks Road Engineering. Compuierired Cellular, Field 216 N. Green Bay Rd. Potomac, Maryland 20854 BOn181.RD e2 Channel Searches Medford. N J 08055 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 301 983 0054 92630 Phone 014) 2424000 1809) 983-7070 LAKE FOREST, CALIFORNIA Member AFCCE 1714) 639 -6015 Mernoe. AFCCE

TY SELLMEYER & KRAMER, INC. PAUL DEAN FORD JOHN J. DAVIS CONSULTING ENGINEERS APPARCH BROADCAST ENGINEERING CONSULTANT & ASSOCIATES J.S. Sellmeyer, PE., S.M. Kramer, P.E. 11503 Scarse Vatey Or/Reston. Vegna 22091 12, CONSULTING ENGINEERS APPLICATIONS FIELD ENGINEERING 1701 North Gretta* Avenue, Sule 814 R.R. Box 379 Rchardson. Tela 75081 P.O.BOX 128 P.O. Box 841 Mckinney, TX 75069 WEST TERRE HAUTE, INDIANA 47885 CormuncaDOm Elgne,xig Sevices SIERRA MADRE, CA 91024 -0128 214 -542 -2056 214 -548 -8244 (818)355 -6909 Nary L StmOle. Vepr.a 79115264310 812.535 -3831 Member AFCCE G. Pat MIT Tesa 21426.317E Member AFCCE

DESIGN D.B. COMMUNICATIONS, INC. RICHARD L. BIBY, P.E. ADVANCED SYSTEMS tik felehich1e1nc. ENGINEERING BroadcasURCC /cellular /satellie COMMUNICATIONS FM - TV - CELLULAR MICROWAVE TELECOMMUNICATIONS ENGINEERS SERVICES, P.C. software development/ FM- TV- MDS -LPTV -Land Mobile DESIGN AND FACILRIES PLANNING demographic analysis 1600 Wilson Boulevard, #1003 Applications -Frequency Searches Arlington, Virginia 22209 1944 FOXHALL ROAD 4401 East Vest Highway Sude 404 P.O. Box 924 -5722 MCLEAN, VA 22101 Bethesda. Maryland 20814 Dearborn, MI 48121 (703) 522 (301) 654 -0777 Member AFCCE 703 -237 -2356 (313) 562 -6873 contact Darrell E Bauguess

INC. John Aalto, P.E. EDM i ASSOCIATES. R.1. GRANDMAISON, P.E 0 /casl AM FM TV EP1VdIFS Translator Consulting Engineer LECHMAN & JOHNSON ENGINEERING CONSULTANT Frequency Searches a Rule Makings TELEVISION PRODUCTION AND POST PRODUCTION Telecommunications Consultants C /CaraerCeuular. Satellites BROADCAST AND COMMUNICATIONS DESIGN ANO PROJECT MANAGEMENT MMDS, P/P Microwave SYSTEM> Applications Field f ngrneering 10224 WENDOVER DRIVE FCC In Class L PE licensed staff VIENNA, VIRGINIA 22180 2033 M Sbeet. NW Suite 702 1110 VMmon) AN., N.W., S%IN 1130 20036 4534 Van Noord Avenue Washington. DC Washington, D.C. 20005 Phone (202) 296.0354 (703) 281-1081 18181 784.2208 Member AFCCE Studio City. CA 91674 12021 775.0057 Call Letters

Applications Professional Cards (continued) Sought by

New FM'S

'WYFS Network Inc.. STRUCTURAL DESIGN, ANALYSIS. INSPECTIONS Bible Broadcasting Savannah, Wayne C. Larson Ga. SACKS /FREEMAN ASSOCIATES, INC. Structural Engineers 14300 Gallant Fox Lane, Suite 214 2129 Second Street 'WFRJ Family Stations Inc.. Johnstown, Pa. Bowie. Maryland 20715 White Bear. Minnesota 55110 612/429 -8363 Phone (3011 252 -4400 'KCSD Sioux Falls College. Sioux Fans, S.D. 535 South Washington Street cajut A, MOBILE & BROADCAST ENGINEERING Napereilla/Chinigo, Illlnols 60540 312/357 -0540 New TV ERNEST R. FREEMAN, P.E. 5 WFLI -TV WFLI Inc.. Cleveland. Tenn.

Grants Services Assigned to New AM's

AERONAUTICAL FCC CONSULTANTS DATA BASE WBYG Pam -Lar Broadcasting. Sandwich. Ill. 'Owe R LOCAtION HE IOHI STUDIe S FAA NEGOTIATIONS KBKK Juarez Communications Corp., North Las JOHN CHEVALIER, JR. datawopld begas, Nev AVIATION SYSTEMS, INC. AM FM TV LPTV MDS New FM'S 28441 H ;,n110GE RD SUE 201 1302 18th SL, N W Surte 502 D C -knsINC, , ti ESTATES CA 90274 Washington. 20036 800.3685754 'WEBT Langdale Educational Building Foundation. . '11 1773449 120212964790 Langdale. Ala.

SOUTHERN 301-731-5677 c KARO Floyd W and Bettie E White, Ashdown, Ark. s, ia.,.,, BROADCAST SERVICES WTKZ -a a i Country Communications Inc.. Nashville. Ga. COMPLETE TURNKEY SYSTEMS o., .u,ni.n STUDIOS. TRANSMITTERS. 'WJHS Columbia City Joint High School. Columbia TOWERS ANTENNAS Full Rigging & Erection Serviles systems Ltd. City, Ind. Custom Electronics Design t Installation OO .00., 5,.. KNIO B -Y Inc.. Mason City Iowa Po Box 740 Alabaster AI 35007 ,i Communications 12051 6633709 'WFTD Family Stations Inc_ Toledo. Ohio

WNKV Northeast Kingdom Broadcasting Inc., SI. BROADCAST DATA SERVICES Johnsbury Vt. Computerized Broadcast Service Including New TV's Data Base /Allocation Studies CALL LETTERS KVVT Sunbelt Television Inc.. Barstow, Calif. CALL LETTER SYSTEMS Terrain Profiles Po Bp. 12403 4 Div o Maffei . Larson 6 Johnson, PC. 'WEIU-TV Eastern Illinois University Charleston. III. Jariwn MS 39211 /

ISOI 1 981 3222 (703) 841-0282 KMSS-TV Media South of Shreveport Inc.. Shreveport. La. BROADCAST TV 12131539-8533 KSWR Daystar Broadcasting Corp., Norman, Okla. HORIZON INTERNATIONAL LPTV-ITFS-MDS 6Eall Impbmnbllon EnglMlnng DESIGN THRU PROOF Existing AM's Ban 41410 FclNh Design In.YII.Xon TURNKEY CONSTRUCTION BI.tMI. ErtlWllon. a Crnlpu. -aANSMITTERS-STUOIO.MICROWAVE Emaqanc7 fimica a Suwon KUNN KLYD Ask Broadcasting Inc., Bakersfield, 3437E Wier Am, sulta I. Ph.. A2 15040 Calif. Iii ISSW181185, ha, 602-437-3800 i 5 Kashma Street. Torrance. Cal /orna 90505 WMKS WOXM Quality Broadcasting Inc.. Gordon. Ga.

KXZZ KLOU Broadcasters Inc_ RADIOTEL OF AMERICA The Most Complete. CArtent List With Krt. Dixie Lake Charles. La. Specialize in preparing CELLULAR and FM AVAIILL:ABLE WSPO WSPP Clancy & Stork Communications Inc.. license applications. CA L.ErÍEP S Springville. N.Y Put al Cal. wmi 2ifiw cOr OYtpns you 141XI. Kn KItlfs tug aRACaIion rVOrmaICf 11300 Rockville Pike Suite 903 (USt YINlatea al AM. FM. TV. Mampf* calla) KBGG KIVR New Frontier Broadcasting Inc.. Cave Rockville, Maryland 20852 LUDO NFOfMATfl CENTER Ore. 575 Lemmatan Ina New Tall. Nr. 10022 Junction, (301) 231 -8770 (212) 371 -4828 WXKW WSAN WSAN Inc.. Allentown. Pa.

Professional Existing FM's RAMTRONIX, INC. Services to the Connector Supplier " +dc . Broadcasting & Production WBUS WRNG NEWSystems of Georgia Inc., New- Industry to the Broadcast >xlcluteS Industries nan. Ga Kings /ITT Cannon Ir1C in 67 Jefryn Blvd. E. Architecture WGKS WJAT-FM Radio Station WJAT Inc., Swains- Interior Design boro. Deer Park, N.Y. 11729 (818) 351-5521 Technical Design Ga -4700 Construction Mgt. (516)242 KRKE-FM KWXL Albuquerque Radio Inc.. Albuquer- que. N.M.

canted KBGG-FM KBGG New Frontier Broadcasting Inc.. Cave MilluIE I MJNNINS from any location BROADCASTING MAGAZINE Junction. Ore. 1735 Delales N.W. St. WBLR-FM WKWO -FM The Ridge Broadcasting Co.. waskingtoe, D. C. 20036 Videocom Satellite Assoc. Galesburg. S.C. her nailaBltitlo 502 Sprague St. Frank Cavallo Phonic 12021 635-1022 WTCB-FM WIGL -FM Keymarkel Communications of Dedham. MA 02026 (617)329-4080 Columbia Inc.. Orangeburg, S.C.

WLTO WBTT Hearst Corp., Milwaukee

Broadcasting Apr 22 1985 See last page of Classified Section for rates, Classified Advertising closing dates. box numbers and other details.

HELP WANTED SALES Quickly growing NE group seeks account execs. who RADIO can street sell & have poise, finesse & smarts to be Colo. ski resort AM/FM combo taking applications for groomed for management positions. Will consider HELP WANTED MANAGEMENT aggressive, creative, top -notch sales reps now! A ca- training top notch college grads. Write Box K -107. reer opportunity Resume to Box K -15. Present and planned expansion creates immediate Northern Illinois. Aggressive high -energy radio sale- need for two experienced general managers for AM- Florida Gulf Coast top 100 market. Seeking person sperson needed immediately Solid, established posi- FM combos in Midwest. Interested applicants must who emjoys street sales. Growing company, great tion open due to move up by current executive. AM/FM have strong sales backgrounds, good people skills, be working conditions, excellent potential. Resume/track ABC affiliate. Join five other pros: learn the business, or interested in becoming important leaders in the com- record to Lamont Mihalovic, Corporate Sales Director, bring your experience to us. Resume to Jay Emrick, munities. Salary plus performance bonus. Resume to Highlands Broadcasting, 9360 US Hwy 16, Onalaska, Sales Manager, WLPO/WAJK, P.O. Box 215, LaSalle, IL Personnel Manager, Withers Broadcasting Companies. WI 54650. 61301. Equal opportunity employer, M/F PO Box 1238, Mt. Vernon, IL 62864. WMLA/WTWN have immediate openings for sales Non -competitive company. Seeking frustrated, un- General manager- WMLA/WTWN Bloomington-Nor- professionals who want to grow in their career. Potential employed radio/TVaccount executives. Everywhere in mal, IL. Must have strong background in sales. Oppor- for future management as group grows. Bloomington, U.S.A. No reason to relocate. Be your own boss, work tunities available for further growth & advancement. IL market is strong radio, quality living environment two, three days a week, earn $500/week, every week. Resume & references to Personnel Manager, Withers with University & good mix of business and agriculture. Resume required. Barnes Enterprises. Box 602. Po- Broadcasting Companies, PO Box 1238, Mt. Vernon, IL If interested, send resume to Personnel Manager, With- teau, OK 74953 62864. ers Broadcasting Companies, PO Box 1238, Mt. Ver- non, IL 62864. Southeastern Montana 100 KW FM seeks GM with HELP WANTED ANNOUNCERS proven sales station profitability record. Must carry New Orleans. WBYU, class C FM, highly visible growth PO. large list. 60 W 4th St., St. Paul, MN 55102. mkt., seeks salesperson with 3 -5 yrs. experience posi- Announcer needed. WLCC /WRAA, Box 387, tioning an easy listening format. Excellent sales oppor- Luray, VA 22835. Great place to live/work. Send us your wanted for media group Top broadcasting executive tunity & upward mobility with Swanson Broadcasting. tape & resume immediately person would owning several radio stations. Right Richard Lamb, VP /GM, 504- 525 -9600. head broadcast group. Must be knowledgeable and Daytime country station, central Utah, has announc- qualified in all phases of radio sales and management. Sales manager for world wide religious/commercial er opening. Need good production, consistent air Only those with successful management experience of radio group. Excellent opportunity. Salary plus commis- sound, great area if you like the outdoors. Jim Fletcher, two or more radio stations need apply If you're in a #2 sions. Extensive travel required. Advancement to 801 -864 -2797. a radio group and are ready for top lead- position with VP/GM possible. Call Jim Slaughter, Beacon Broad- Afternoon drive DJ. Sunny FL station. Need fast mov- responsibilities, send resume to Box K -60. ership casting, 404 -324 -1271. ing rock DJ able to relate to audience. Above average Mau communication: Austin Peay State University Retail sales and coop coordinator positions open. #1 salary. T &R to P.O. Box 278, Ft. Myers, FL 33902. EOE. for assistant professor. Begin Sept. provide invites applications AC, small New England market, can training Class A contempo station serving Rocky Mtn. resort 1, WAPX -FM, new 3,000 watt campus in radio not required. 1985. Manage and growth. Experience sales communities has several openings for announcers- mass communication radio station. & teach radio and Production or copy pros, marketing grads encour- /programmers/production personnel. News exper- be responsible for of related Resume K -74. courses. Will supervision aged to apply MF. EOE. to Box ience helpful, not required. Tape /resume to Donn Eris- facilities. month appointment, re- equipment & Eleven man, GM, KSKE -FM, PO. Box 3017, Winter Park, CO Ph. D. in appropriate area required Louslana's fastest growing country FM needs sales newable annually 80482 for tenure -track appointment. Salary competitive. Ph. pro to grow with us! Earnings and opportunities D. desired, M.A. required. Qualifications should reflect abound Resume to Michael Baer, WKJN -FM, 3029 So. experience in media management. Send vita. tran- Sherwood Forest Blvd.. Baton Rouge, LA 70816. HELP WANTED TECHNICAL scripts, at least three references to Joe Filippo, Chair- Sunbelt Christian music station seeks aggressive sa- Chief engineer. Class C FM /5KW directional AM, Sun- man, Department of Speech, Communication & The- lespersons. Excellent opportunities and benefits. Sala- belt. Need qualified person with references. EOE. Per- atre, Austin Peay State University, Clarksville, TN ry Based on experience. Resume to KLMB, P.O. Box son must be technically strong; good with audio. Com- Deadline: May 1, 1985. Austin Peay State Uni- 37044. 21480. Shreveport, LA 71120. plete written resume to Box K -59. versity, an equal opportunity /affirmative action employer, welcomes applications from all qualified candidates Account executive. WRCWWRHD, Long Island, ex- Engineer /announcer combo. Beautiful Midwest re- regardless of race sex religion, or national origin. Ap- panding its sales staff. Minimum 3 years' radio exper- sort community. Salary $13,500, with regular increases plications from women, minority candidates, other pro- ience required. Resume to President, WRCN/WRHD, and other company benefits. EOE. CTC. Ken Birdsong, tected groups encouraged. P.O. Box 666, Riverhead, NY 11901. EOE. operations manager, 314-348-2772. WGIL/WAAG-Galesburg, IL. Our family owned Class A contempo station serving year round resort Chief engineer. WBUF -FM, Buffalo, NY. See display ad AM /FM property needs sales oriented general man- communities in Rockies has two sales openings to start this issue. ager. Prior experience in either a general manager or 5/15. Station in turnaround situation under new mana immediately sales manager position preferred. Resume /salary re- gement/ownership. Resume to Donn Erisman. GM, MAJIC 102 FM, Houston. needs engineer quirements to John Pritchard, Galesburg Broadcasting KSKE -FM, PO. Box 3017, Winter Park, CO 80482, to assist chief. Minimum 3 years experience in radio. Amaturo Co., PO. Box 310. Galesburg, IL 61401. 303 -726 -9486. References please. Letters only: John Miller, Group, 24 Greenway Plaza, Ste. 1508. Houston, TX General manager needed for top 50 market. Resume Sales manager. Midwest region. Progressive, growing 77046 EOE. and salary should be sent to Box K -98. company seeks person with proven track record of WNYC- selling both rated & nonrated stations. Must have re- Radio broadcast maintenance engineer. TV sales. Ex- General managers. Cable advertising cord of personal sales success and have proven sales AM/FM, New York's public radio outlet, has opening for management co. has general have hands - panding ad interconnect management success in leading & teaching. If you're a first rate maintenance person. Person will PA, and manager positions available in Pittsburgh, super achiever and feel you have potential to lead sev- on abilities on audio consoles, cartridge machines, NC, regional Advertising sales & Charlotte, offices. en radio stations to record performance, then look no reel tape recorders, related transmission equipment. Resume /salary his- management experience required. further. Resume to Mortenson Broadcasting Co., 1200 Right person will move into management of mainte- tory to Wayne Bullock, President. Cable AdNet, 915 $28K-$33K. S. Broadway, Lexington, KY 40504, or call immediately, nance area slowly and gracefully Salary P,4 19004. Two Bala Plaza, Bala Cynwyd, 606-254 -4065. If you're a highly motivated individual and self- starter, send resume to Coleen Cleeve, WNYC, 1 Centre St., General manager for successful AM /FM combo in Community Club Awards (CCA), 30 year old media NY, NY 10007. EOE. growing medium size California market owned by merchandising plan, has immediate openings for re Must group broadcaster. Excellent compensation. gional sales representatives. Fulltime, Monday -Friday Chief engineer. Responsible for 50kw FM station. FCC manager with successful have general experience travel. Media management sales required. Draw first, college level electrical engineering, two years ex- Resume. salary history, references to Box track record. against substantial commission. Call/write for personal perience at FM facility preferred. Resume /salary histo- K -46. EOE. interview. John C. Gilmore, President, P.O. Box 151, ry to W WNO, University of New Orleans, New Orleans, LA 70148. UNO, an equal opportunity employer. Strong sales -oriented general manager. Southern Westport, CT 06881, 203 -226 -3377. market class C FM with AM. Resume to Box K -116. Sales manager. San Francisco Bay area AM/FM needs HELP WANTED NEWS Sales manager. Hands -on manager. Small market experienced sales manager. Excellent earnings poten- west of Houston. If you can demonstrate success in tial: good benefits. Resume to Box K -115. Morning newsperson. S.W. FL A/C. Bright, conversa- this market, will have opportunity to move up within tional delivery. T &R: Nancy Frost, WRCC, P.O. Box 189, General sales manager. WFYR -FM, Chicago, IL. Mini- market as general manager or to other sister compan- Cape Coral, FL 33910. mum 3 years' experience as general manager /sales ies in top 50 markets. Excellent benefits/salary with manager. Experience in national sales required. Spe- Anchor /reporter. Rare opening on three person, multi -operator. Resume to PO. Box 27206, Houston, TX consideration given to people with backgrounds in award winning staff. NYC's shadow New facilities, air- 77027 cial small/middle market retail selling or management. Re- plane, mobile unit, two -ways. Need hardworking, per- Mike Allen, ND, Manager. Small market aggressive Ohio AM/FM. Good sumes to Dick Rakovan, WFYR -FM, Ste. 2303, Pruden- sonable, serious newshound. T &R: Brookfield, CT potential. Excellent package. Must be sales- oriented. tial Plaza. Chicago. IL 60601. Equal opportunity em- WINEANRKI -FM, 1004 Federal Rd., Reply Box K-124. ployer, M /FN/H. 06810. EOE.

Apr 22 1985 Broadcasting.na HELP WANTED PROGRAMING Guaranteed numbers! In the business 27 years. PD or News director. Network affiliate, top 50 Northeast mar- PRODUCTION AND OTHERS jock. Big band specialist, knowledgeable, have per- ket. Strong news operation requires leadership that sonalized celebrity promos, & interviews, quizzes, nos- competitive, creative, promotion- minded, aggressive. WCFR (AM /FM) searching for program director to car- talgia. You name it, I have it! Need living wage. Jack Major group ownership. EOE. Resume /salary require- ry on tradition of excellence at its award- winning AC English, 3370 Almond St., Philadelphia, PA 19134, ments to Box K -85. stations. Candidates should demonstrate understand- 215-426-0797. ing of community involvement and promotions, knowl- TV sales manager. Modern growth- oriented Caribbe- edge of AC format; people & organizational skills; solid Recent college graduate with two years' experience an station seeking aggressive individual to supervise announcing and production talents. T /R: Frank Zezza, looking for start. Strengths in top 40, AOR, MOR, any sales office in beautiful San Juan, Puerto Rico. Exper- GM, Box 800, Springfield, VT 05156. EOE, MIE other. Strong in sports related areas. Willing to learn, ience preferred. Proficiency in English & Spanish a and master anything. Howard, day or night, 216-381- must. Contact Jim Grimes, WBNB -TV, 809 -774 -0300, Extremely creative fulltime production specialist for 3960. St. Thomas, USVI. medium S. FL metro market. Wbrk closely with salespeople. help provide idea tapes that sell the prospect. Anywhere now. Entry level position. Good production, Program director/operations manager. Group owned T&R: P.O. Box 278, Ft. Myers, FL 33902. EOE. copy, news. Ted, 319-872-3651. network affiliate. Duties include research, programming, overseeing promotion & production department. region. Progressive, lev- Program director. Midwest grow- Anywhere now! Broadcast school graduate. Entry Ideal candidate will have management experience as ing individual with el. Want AC, Randy, company seeks dynamic personal- CW. good production. 815 -789- well as production and /or promotion experience. Sta- ity Must have proven track record in radio with on -air 3304, days, CST. tion is #1 and still growing. Resumes to: Mike Smith, and talk show host experience, program management Mature voice. 14 years' experience. Easy -going air VP /GM, KTIV,3135 Floyd Blvd., Sioux City, IA 51105. experience, and capable of speaking in churches and EGE. religious organizations. If you have desire to serve as personality. Good production /news. Seeking country, program director for an ever expanding company, then MOR, nostalgia, easy listening. Small to medium mar- General managers.Cable ad interconnect manage- kets. Box K -129. send resume to Mortenson Broadcasting Co., 1200 S. ment co. has general manager positions available in Broadway, Lexington, KY 40504. or call immediately, Pittsburgh, PA, and Charlotte, NC, regional offices. Ad- 606-254 -4065. SITUATIONS WANTED NEWS vertising sales & management experience required. Resume /salary history to Wayne Bullock, President, Ca- Sports -news director or reporter position desired. Ex- ble AdNet, 915 Two Bala Plaza, Bala Cynwyd, PA SITUATIONS WANTED MANAGEMENT perienced broadcaster desires to relocate. Football & 19004 basketball PBP, news reporting, good delivery, positive or sales public TV Want GM GSM position. Strong and program- image, ambitious, knowledgeable. B.A. communica- Deputy director of development. Growing ming. Veteran major medium serving northern West Virginia seeks dynamic broadcaster seeks or tions. 419 -865 -0765. station mkt. Texas only Charlie Van, 512 -663 -2892. manager for number two development post. Responsi- Sportscaster. Energetic reporter, anchor, basketball, ble for several of station's key fundraising events and General manager. In depth knowledge of radio cover- football, baseball PBP. Also hosted talk show Seeks programs. Plays major role in on -air pledge drives. ing 19 years' successful management. Highly orga- PBP opportunities and studio work. Jim, 315 -736- Qualifications: - at least two years' solid development nized professional with all the basic management skills 7221. experience. Excellent communications skills. Hands - for you want creating increased sales/higher profits. If on experience in corporate solicitations. Previous fun- leader write a quality and producer, Box K -55. Major market news anchor, formerly with KFWB, draising activities should reflect considerable degree KFRC. WNEW Seeking similar. 602- 266 -9229. Seeking operations/PD or sales position at stable of innovation and resourcefulness. Salary $20K plus excellent fringes. Apply by May 3 to Personnel, WNPB- large or medium market AC or country station. 15 years It's not what you can do for me, it's what I can do for programming, 3 years sales experience. Ron, 314- you! Recent -former Navy journalist -now award -win- TV, P.O. Box TV -24, Morgantown, WV 26507. 428 -3132. ning reporter /weekend anchor -seeks move up. Will excel; just need the chance. Willing to relocate any- Double your money. CPA w /extensive experience in where. Please call Colonel Swan Jr., 602-458-4313. preparing financial statements & budgets. Thorough HELP WANTED SALES knowledge of all accounting applications in either EDP Freelance college football PBP sought by major mar- -TV has immediate position available for local or manual system. Considerable supervisory exper- ket sportscaster with major college and NFL PBP ex- KOVR sales manager for individual with strong, aggressive, ience. Also, experienced as on -air personality /DJ/host perience. Box K -108. Re- in major mkt. Seeks controller position F/T; double as successful TV sales management background. local 2 -3 man- DJ on weekends or relief. P.O. Box C, River Edge, NJ NCAA Division 1 sportscaster for five years. Eight quires 3 -5 years sales and years sales 07661. years PBP & announcing on TV and radio. Looking for agement experience with proven track record. Resume medium/major market. 219 -432 -3083. to General Sales Manager, KOVR -TV, 1216 Arden Way, General manager. Experienced Mr. Radio who can Sacramento, CA 95815. EOE,M /F manage, sell, program, on -air. Take -charge -pro" who makes things happen. Seeking longevity with right SITUATIONS WANTED PROGRAMING Tribune Broadcasting's independent KWGN -TV, Den- Southern or Midwest small or medium market. Worka- PRODUCTION, OTHERS ver, has outstanding opportunity for experienced ac- holic who loves radio. Educated -mature -Shriner! count executive. Independent experience, retail devel- pro- Ready to go! Only serious need apply. JB, 803-459- Well -experienced all phases operations. Good opment expertise, broadcast marketing creativity are 9832. duction/references. Minimum $375/week. 904 -744- the criteria for selection. Contact Don Richards, LSM, 5750, nights, EST, Andy KWGN -TV, P.O. Box 5222, Englewood, CO 80155. Looking for first GM position. Energetic college grad, EOE. Wants at 8 years' experience in radio, production, promotion, Energetic sports producer/editor. position sales. Great broadcast track record. Prefer small /me- small /medium market station. Degree in broadcasting. General sales manager - Leading network station in or your money back. Brad, Re- dium market. Can do it all: on -air, sell, lead, motivate. Hard work and dedication, this medium Sunbelt market. Replies confidential. Box K -125. 415-436 -7151. sume /salary history to Box K -95. TV Sales manager. Top fifty market. Must have exper- SITUATIONS WANTED SALES ience selling Indy to national accounts Good at developing sales programs, motivating and training sale- VP /sales with over ten years' experience in major mar- speople. A top sales position in station on air six ket. Professional broadcaster with degrees in commu- months. Salary plus bonus arrangement. Write Box K- nications & marketing. Expert in problem solving, moti- 97. vating, and selling, with outstanding bottom-line TELEVISION proven track record and highest possible references. TV account executive- KENS -TV, San Antonio's leading television station, has excellent Box K -117. HELP WANTED MANAGEMENT opportunity for account executive in one of the country's hottest growth General sales manager. Promotion within our com- markets. Qualifications must include at least two years SITUATIONS WANTED ANNOUNCERS pany has provided excellent growth opportunity for television sales experience and extremely strong apti- creative, dynamic individual to manage top notch tude for new business development. Complete resume Combo announcer, sports PBP. production. Do it all sales department. Right person will be experienced, with references to Arthur Emerson, Local Sales Man- well. Top notch recommendations & references. 5 -yr. professional manager who can train as well as super- ager, KENS -TV. P.O. Box TV -5, San Antonio, TX 78299. pro. Prefer Midwest. Day 616 -894 -9725; night 616- vise, knows both local /national sales. Will work closely No calls, please. Applications must be received by 894-2161. (EST) with general manager toward goal of station manage- May 10, 1985. KENS -TV, a CBS affiliate, a division of ment. Contact Dennis West, General Manager, WIFR- Harte -Hanks Broadcasting, and an equal opportunity Versatile, ambitious DJ seeking position with opportu- TV (CBS). Box 123, Rockford, IL 61105, 815/987 -5300. nity employer. to advance to news or sports eventually Chuck, MF, EOE. 806 -249 -4747, between 6 -10 PM CST Monday -Fri- Newsroom computer sales. Have a proven sales day. Development manager. University PBS station, South- track record? Understand broadcasting news produc- west. Requires Bachelor's degree plus two years' fun- Professional attitude & sound 18 mos.' experience. tion? If so, you may have the right experience to sell draising experience, or equivalent combination of edu- leading Bill Whetzel, Dardanelle, AR, 501- 229 -3567. NewStar, the newsroom computer system, to cation and experience, strong administrative, stations in the Western U.S Resume to ColorGraphics 10 yrs.' experience. College grad. Mgmt. experience. communications & selling skills, ability to recruit/moti- Systems, Attn: NewStar Sales, 3001 Latham Dr., Madi- Self- starter, innovator, motivator. Shane, anytime, vate volunteers. Will coordinate station's fundraising son, WI 53713. 602- 820 -7103. Available immediately activities, solicit underwriting. $19,000 - $25,000. Resu- me /names of three professional references to Jim Dry- GSM. Top ten market independent TV wants general Enthusiastic, experienced morning announcer /MD. den, KRWG -TV Box TV22, Las Cruces, NM 88003. sales manager. Heavy GSM experience a must. Send Seeks improved situation. Prefer Pgh., CA, FL. 814- Deadline: May 3, 1985 or until position is filled. New complete resume to Box K -119. Equal opportunity em- 677 -5762. afternoons EST. Mexico State University, an AA/EOE. ployer.

Broadcasting Apr 22 1985 Local sales manager. #1 CBS Affiliate, Sunbelt, seeks RFsupervisor sought by San Diego's KPBS stations Weekend sports anchor/reporter. KNTV-TV /ABC San experienced professional with strong local sales back- for new TV/FM facility. Responsibilities include installa- Jose seeks experienced anchor with knowledge and ground. Good research, communication, prior man- tion and maintenance of all RF systems, including flair. Minimum three years TVexperience. Tape /resume: agement a must. Resume, salary history, sales philos- broadcast transmitters, translators, ITFS network, sat- Tom Moo, News Director, KNTV-N 645 Park Ave., San ophy to WTVR-N 3301 W. Broad St., Richmond, Va ellite terminals and microwave. UHF transmitter mainte- Jose, CA 95110. EOE. essential. Salary range starting at 23230. EOE. nance experience Sports producer. ABC affiliate in the 20s needs strong $25,920. Liberal benefits. Applications accepted sports producer for 6 and 10 newscasts in professional Local sales manager. Group -owned ABC affiliate through May 28, 1985. Make application to M.L. Mur- sports city. Must know and love sports, understand Greensboro/High Point/Wnston-Salem market, seeks phy, Personnel Services, San Diego State University experienced manager to lead our local staff. Ideal can- pacing, and value of features. Person will be key figure San Diego CA 92182. EOE/AARtIe IX employer. need didate will be experienced in research, capable of mo- in 5- person department. Only the experienced tivating, aware of market dynamics. Reply to General Maintenance technician for public TV station with ex- apply EOE. Resume /salary history to Box K -79. Manager, WGHP-TV, Box HP -8, High Point, NC panded signal coverage throughout southern Califor- Sales News director. Network affiliate that's leading the mar- 27261. EOE. nia. Must have two years fulltime experience in oper- ket. We're looking for professional to direct the efforts of ation, maintenance and repair of radio & TVequipment division of our young team. Excellent growth opportunity. Resume Regional sales representative. Growing at a broadcast TV station. Salary $12.4K to $19.5K, to Box K -96. EOE/MF Jefferson -Pilot Communications Co. looking for several plus excellent family benefits. Send letter /resume post- individuals with proven track record in local direct marked by 4/26/85 to Winston Carl, Personnel Officer, Producer for highly visual 6PM newscasts. Job re- including detailed knowledge and experience in sales KVCR -N/FM, San Bernardino Community College Dis- writing, great graphic presentation. Prior Position involves quires crisp co -op /new business development. trict, 631 S. Mt. Vernon Ave., San Bernardino, CA producing experience desired. Contact Bob Totten, calling on management or owners of broadcast sta- 92410. AA/EOE. KOLR -TV, Box 1716 SSS, Springfield, MO 65805. tions/CATV systems to expand our highly regarded coop advertising sales support business. Positions offer KNTV ch.11, ABC affiliate, San Jose, CA, accepting Group owned Pacific Northwest CBS affiliate seeks excellent earning potential with base salary, incentive applications for studio maintenance supervisor. Appli- general assignment reporter to objectively report program, and comprehensive benefit program. Re- cants must possess strong broadcast maintenance news, human interest, & feature stories. College de- quires motivated, organized, self- starter, minimum 2 -4 background, be experienced working with latest digital gree, two years experience preferred. Resume /tape to years' experience, require little supervision, able to broadcast equipment. Experience with GVG -300, Jan Allen, KREM -TV, P.O. Box 8037, Spokane, WA make group presentations, a closer willing to travel. If 1600 -7K & automated MC switchers, HK-322, HL -95 99203. you meet the requirements, rush confidential resume/ cameras, 1 ", 2 ", 3/4". & ACR-25 videotape machines references with first letter (no phone calls): General ADO and latest Sony ENG equipment preferred. Excel- Reporter /anchor: Report 3 weekdays; report & co -an- Sales Manager, Co- opportunities Division, Jefferson - lent salary with paid medical, dental, retirement, plus. chor weekends. Need creative, disciplined self- starter Pilot Retail Services, Charlotte, NC 28208. EOE. Resume/salary history to Dick Swank, CE, KNTV,645 who can generate own stories. Minimum 2 years' ex- Park Ave., San Jose, CA 95110.408- 286 -1111. KNN, perience. Tape, resume, references, salary require- an EOE. ments to Penny Parrish, News Director, KMSP -TV 6975 HELP WANTED TECHNICAL York Ave. S., Mpis, MN 55435. No phone calls. EOE. Studio broadcast engineer. KCWC -TV/FM seeks ex- TV broadcast maintenance technician. Four years' perienced studio broadcast engineer to handle instal- If you're serious about finding a better job, send ta- experience. SBE certification. 1st or general license. lation, operation, and maintenance of its 100KW chan- pe /resume to Steve Porricelli or Barbara Bresnan, EOE. Walt Alliss, KCRG -N 2nd Ave. at 5th Street SE, nel 4 PBS facility and its 3KW educational FM facility. Primo People, Inc., Box 116, Old Greenwich, CT 06870, Cedar Rapids, IA 52401. Both facilities are housed at Central Wyoming College, 203-637 -3653 a small, rural community college 150 miles fron Teton & ENG maintenance engineer. Because of an expand- Yellowstone National parks. Job requires thorough Group owned Pacific northwest CBS affiliate seeks for to ing operation, KTUL -TV has immediate opening knowledge of basic electricity, electronics, pulse and weekend anchor/producer and weekday reporter maintenance engi- deliver weekend newscasts. ENG maintenance engineer. ENG digital circuitry, audio equipment, 3/4 -inch and one - coordinate, produce, neer will maintain and repair ENG cameras, VCR's, inch videotape recorders, video switchers and routers, Write and report news & feature stories. College de- ex- editing facilities, and various related equipment. Prefer as well as variety of other audio & video equipment gree, 2 -3 years TV news reporting 8/or anchoring Allen, KREM- two years' college or technical training in related field required. Apply by May 31, 1985, with letter of applica- perience preferred. Resume /tape to Jan or three years' technical experience in TV Applicant tion, CWC application form, resume, three letters of TV P.O. Box 8037, Spokane, WA 99203. should have mechanical abilities. General radiotele- recommendation to: Patricia Sturdevant, Personnel Di for general assignment reporter. phone license or equivalent required. Resume to Per- rector, Central Wyoming College, 2660 Peck Ave., Ri- Immediate opening have at least one years TV reporting experience. sonnel Director, KTUL -N Inc., P.O. Box 8, Tulsa, OK verton, WY 82501. Equal opportunity employer. Must 74101; or apply in person at KTUL studio, Lookout Send resume no later than May 3rd to News Director, Mountain, between 8:30 am -5:30 pm, Monday through Operating engineer. WFSB, a Post -Newsweek station, WEAU-TV, P.O. Box 47, Eau Claire, WI 54702 -0047. No Friday Equal opportunity employer. KTUL provides seeks engineer experienced in operation of broadcast calls, please. Equal opportunity employer. very competitive salary/benefits package. teleproduction equipment. Technical degree and /or Experienced N journalist who FCC license preferred. Resume to Personnel Depart- Assignment manager. for major & knows what a producer needs Desk Technical/maintenance engineer Connecti- ment, WFSB, 3 Constitution Plaza, Hartford, CT 06115. knows the street pro- preferred. Good with peo- cut cable company's local origination /commercial EOE. or management experience duction /public access operation. Troubleshoot/main- ple, pressure, planning, ideas, long hours. Be part of tain system for studio and van. Register and phase management team in the 17th market. No calls. 3f4" HELP WANTED NEWS the cameras. Occasional camerawork. Salary commen- Letter, resume, references to Ken Middleton. WTSP -TV, surate with experience. Excellent benefits. Resume to News anchor/reporter. Growth opportunity within ag- P.O. Box 10,000, St. Petersburg, FL 33733. EOE. Dinah Wsper, Storer Cable TV, 190 Whalley Ave., New gressive small market radio/TV station, reaching As- Metromedia TV /Dallas seeks experienced candidates Haven, CT 06511. Equal opportunity employer. pen, Vail, and Denver, CO. Experience necessary. Re- for following news positions. Assignment editor - mini- sume /tape: ND, 332 W. Main, Aspen, CO 81611. Video englneer.Responsible for maintenance/repair of mum two years' experience as TV news assignment video equipment in 2 cable TV operations. Includes 2 Central Florida's leading news station has rare oppor- editor. News reporter- minimum three years TV & inves- studios, commercial insertion, & mobile van facilities. tunity for experienced reporter specializing in consum- tigative reporting. Meteorologist - minimum two years Must be experienced. Resume/references required. er affairs with heavy emphasis on "trouble shooting." on -air experience, must have familiarity with Colorgra- Call Susan Bennett, Lowell Cable TV 617-459-0144. Send samples of your best work to Bob Jordan, News phics weather system. Please forward resume/tape to EOE. Director, WFTV, PO Box 999, Orlando, FL 32802. No News Director, KRLD-TV 8001 Carpenter Fwy., Dallas, phone calls, or agents. Equal opportunity TX 75247. No phone calls please. EOFJMF. Northern Arizona University seeks qualified engineer beginners, employer. to supervise production studio. Must have extensive Weekend weatherperson- reporter for #1 station. Top background in installation and maintenance. TK -44's, News director. Experience required. Need innovative, 60 market. Experienced candidates only Familiarity VPR -1s, 3/4 ", 1/2" maintenance. Some remotes. Keep committed news director to run news operation deter- with ColorGraphics system a plus. Successful appli- records of plant, plan technical development on cam- mined to be #1 in market-medium market. Excellent cant will be currently working as weatherperson- report- pus. Salary range $23,000 to $28,000, based upon salary/fringe benefits. Resume to Box K -67. Equal oper. Tapes/resumes to Rick Gevers, News Director, training /experience. Excellent benefits /lifestyle. Dead- portunity employer. WTOL -N RO Box 715, Toledo, OH 43695. No phone recom- line May 15, 1985. Resume and three letters of calls, please. EOE, M/F. mendation to Dean Charles Aurand, College of Cre- Reporter. 3-5 years experience. Need creative writer. ative and Communication Arts, Northern Arizona Series & documentary exp. desired. Tapes & resumes Consumer reporter. Experienced reporter who can University, Flagstaff, AZ 86011. EOE, only to Tom Wayne, WTOG -TV, 365 105th Terrace N.E., explain the forces and fads that affect our pocket- St. Petersburg, FL 33702. EOE. Division of Hubbard books. Nell-versed in both economics and consumer Maintenance engineer. KAWE, northern Minnesota Broadcasting. issues. Equally comfortable in the board room and at PBS station, seeks individual having experience main- the gas pump. A reporter who knows how to use peo- taining VTR's, cameras, switchers, and VHF transmit- South Florida affiliate needs creative news photogra- ple and production to tell a story, and who has a style as ters. Must possess FCC general radiotelephone li- pher /editor. 2 years experience, minimum. Top -notch interesting as the news itself. No calls. Resume, tape, cense. Send resume, professional references, salary operation; visual emphasis. Tape/resume to WBBH -TV references to Ken Middleton, News Director, R. O. Box history/expectations to Tom Hotter, KAWE, Box 9 BSU, 3719 Central Ave., Ft. Myers, FL 33901. 10,000, St. Petersburg, FL 33733. EOE. Bemidji, MN 56601. Closing date May 31, 1985. EOE. Reporter -photographer. Small market TV East Coast, Major market East Coast independent UHF broad- strong news operation expanding staff. Need reporters News producer tor hour at six. Wrest coast ABC affiliate caster needs chief engineer Position offers heavy re- who can shoot ENG & edit 3/4 ". Must have had hands - hiring aggressive, involved innovator to coordinate - sponsibilities and commensurate salary. If you're a on experience. Want to see resume tape first. No phone /produce informative, watchable newscast. Put your well -organized engineer with both technical qualifica- calls. Send it to Karen Adams, News Director, WMDT- hustle, skills and ideas to work where they'll count. tions and administrative ability send resume to Box K- N, 202 Downtown Plaza, Salisbury, MD 21801. EOE, Tape /resume to Tom Moo, News Director, KNTV-N, 645 126. M-F. Park Av, San Jose CA 95110. EOE.

Broadcasting Apr 22 1985 NE net Small market affiliate accepting applications Producer -director. Aggressive Southeast network af- Meteorologist - Seeking beginning on -air position. for experienced ENG photographer /reporter. Resume - filiate seeks experienced director for weeknight news- Live TV /radio experience. Also, color -graphic and fore- /salary requirements to Box K -127. EOE. casts. Must do own switching, have experience in all casting experience. Tape/resume available. Mark, news production aspects, do commercial production, 517- 773 -5366; 313-349-5610. News director. SW VHF network affiliate needs ratings supervise crew Resume /salary requirements to Box K- We're number builder. currently three and we are com- 114. EOE. Writer /reporter/Young, hard -working, motivated, mitted to being number one. We'll pay top salary for ready Experienced w/courts, local govt, general as- right professional to rebuild our news department, plus Promotion creative. Produce promotional material for signments. Michael, 215-348 -3248. bonus for results. Please send resume/ salary require- news programming & special events. Maintain close ments to Box K -128. relations with news department for proper lead time Radio-TV sportscaster, with major league baseball, and information on projects & activities that require major college football & basketball PBP & anchor ex- promotion. Provide creative awareness of the market perience in top 10 mkts. Considering all offers. Excel - and products, and positioning of our product in the lent references. Box K -57. market. Minimum 2 years commercial copy arid producing background in Experienced meteorologist wants start in TV Five HELP WANTED PROGRAMING agency or broadcast station. News promotion experience Resume years' live radio and national forecasting work. Call PRODUCTION & OTHERS preferred. to Per- sonnel Director, KTULTV Inc., P.O. Box 8, Tulsa, OK Jeff. 814 -234 -6240, for tape. 74101. EDE. Creative, conscientious, experienced features pro- Meteorologist seeks start in broadcasting. Interested ducer needed. Strong production /writing skills, subject TV program manager -WOSU -TVof Ohio in either aiding your weathercaster by forecasting be- versatility, team attitude essential. Minimum 3 years' State Univer- sity seeks program manager to plan/supervise hind the scenes or delivering my own forecasts on air. If experience, one year working in feature format. Resu- scheduling of TV programs & productions. Individual I could be beneficial for your station. call Tim, 312- mes/tapes to Donna Harris, WFLD-TV, 300 N. State St., also establishes policies, supervises 894 -6349, evenings, CST. Chicago, IL 60610. Metromedia, Inc., an equal oppor- staff, develops and administers budget, develops TV programming and tunity employer. It takes more than ambition to get a job in TV news. I production strategies. Candidates must have Bache- can offer you almost 2 years' TVand radio news report- Director. Immediate opening. Applicant must have lor's degree in communications or related field, or ing experience, BA in journalism, and , of course, ambi- equivalent combination of strong leadership skills & ability to interact well with education and experience. tion. Can your news team use my accurate, yet creative Several years experience at Public commercial clients and news personnel. Applicant a TV station and writing /camera,editing skills? Will consider all opportu- must be proficient with NEC E -Flex and 3M D -8800. supervisory experience required. Master's degree de- nities. 413-323 -6796 Minimum 2 years experience. Resume/tape to Michael sired. Starting salary: $22,800- $25,440. Applicants Wdlenta. Production Manager, KTVV, P.O. Box 490, Aus- should send resume by April 30, 1985, to Professional Sportscaster. Journalism grad. Seeking small to medi- tin. TX 78767. EOE. Employment Services, Ohio State University, Lobby, Ar- um market for anchor, reporting, editing, and/or PBP. cher House, 2130 Neil Ave., Columbus, OH 43210. Will relocate. Ken, 614 -237 -5345. Audience promotion director. Experienced promo- Equal opportunity /affirmative action employer. tion pro needed at south Florida net affiliate. Create daily innovative on -air. print. and radio advertising for Promotion manager. Network affiliate, growing South- SITATIONS WANTED PROGRAMING program promotion. Hands -on, off -line 3/4" editing & east market. Group station. Must be strong in writing PRODUCTION & OTHERS strong writing skills required. EOE. Resume to Box K- and production skills. Minimum 3 years experience. 83. Resume/salary requirement to Box K -113. EOE. Looking for a challenge! Freelance production asst. seeking fulltime position at small /medium station or Editor- Rocky Mountain production co. seeking ex- Writer /producers. Two on -air promotion writer/pro- production house. BS/radio-TV production. commer- perienced computer editor. Familiarity of Sony editing ducers for national pay cable channel. Ability to cre- cial/cable experience (1 yr). 'bung, ambitious, hard- system helpful. Resume to Richard Crawford, Channel atively write and produce on -air promos. Minimum one working. Glad to start at bottom with right company Will One Productions, 717 South Sierra Madre, Colorado year experience producing promos. Must have demo relocate anywhere. Take a chance on me! Call Tracey, Springs, CO 80903. M/F, EOE. reel. Should have interest in classic or foreign films. 609- 234 -2315, write 716 Iron Post Rd., Moorestown, NJ NYC area. Resume to Production Dept., PO. Box 999, 08057. Host for new show. We're looking for a compelling Woodbury, NY 11797. personality to host or co -host a new show. Wt are defi- Producer/writer. Dynamic, talented, producer -writer. nitely interested in both women and men. If you're TV reporter for statewide public affairs project. On -air Background in sit -com, film, independent prod. work. bright, extremely opinionated, and still responsible, experience, strong writing skills required. Negotiable Seeks position with dynamic broadcast organization. we'll do that. If you are perfect for a Donahue -style salary. Resume to Director of Programming, WSWP -TV, Outstanding comm. skills. Administrative and creative show, we'll do that. If you'll make a lighter conversation PO. Box AH, Beckley, WV 25802. EOE. experience. 203 -773 -0700. show absolutely irresistable, we'll do that. All appli- Art director. Minimum 4 years' cants must have professional on -air TVexperience ide- broadcast experience. Must be familiar with all areas of print and on -air work, ally with a similar show Please send a letter describing including TV Guide, newspaper, outdoor, sales promo- your style and resume to Box K -93. Equal opportunity tion. set design. employer M/F. Organizational and budgetary skills a must. Send resume/ representative samples to Pro- Assistant editor/tape operator - Rocky Mountain program Director, KRLD -N 8001 Carpenter Fwy., Dallas, ALLIED FIELDS duction company seeking person familiar TX 75247. EOE/FF. with Sony HELP WANTED MANAGEMENT editing system, all format tape machines. Resume to On -air producer /director. Minimum 2 years exper- Richard Crawford. Channel One Productions, 717 General managers. Cable TV ience writing, producing, directing on -air promos. advertising sales. Ex- South Sierra Madre. Colorado Springs, CO 80903. M/F, panding ad interconnect management co. has News promotion and other production experience general EOE. manager positions available in beneficial. Resume/tape to Production Manager, Pittsburgh, PA, and Charlotte, NC, regional offices. Advertising sales & Writer and videotape editor. Religious humanitarian KRLD -TV, 8001 Carpenter Fwy, Dallas, TX 75247. management experience required. Resume /salary his- organization needs writer & a videotape editor for EOE/FM. tory to Wayne Bullock, President, Cable AdNet. 915 weekly TV program. Resume/tape to Kathy Anderson, Two Bala Plaza, Bala Cynwyd, PA 19004. Box 36. Oklahoma City, OK 73101. SITUATIONS WANTED MANAGEMENT Major market local sales manager ready for next Ithaca College. School of communications. Director of TV associate producer /host for daily, live, national TV challenge medium market telecommunication facilities. Manage and coordinate farm news program. Writing, researching, interviewing as NSM or GSM. Broadcasting professional with depth of technical telecommunication systems in school of com- essential. Agricultural background highly desirable. experience and excellent track record. Box K -82. munications. Responsibilities include planning, super- $18.000 -$19,000. Send resume by May 3 to Glenn Tol- vision, maintenance of technical facilities: providing bert. Maryland Public Television. Owings Mills, MD Syracuse University TV graduate with MBA, two technical support to faculty, staff. & de- 21117. EOE. students. Also, years' experience, seeks business manager position. sign, modification, construction and purchase of sys- 968 -0752. Need Immediately. Individual with 2 years' experience 203- tems &equipment; maintenance and repair of facilities; supervision of equipment/facilities directing and with working knowledge of all aspects of SITUATIONS WANTED TECHNICAL checkout and TV production to supervise crew, oversee local produc scheduling; supervision of telecommunication facilities Lion, compile budgeting for Production Dept., SE affili- Master control operator. First phone. 5 years broad- personnel. Qualifications include: Masters preferred, ate. Please reply to Doris Ellis, WDEF -TV, 3300 S. Broad cast experience including switching, telecine, video- Bachelors required; experience in administration an- St., Chattanooga, TN 37408. EOE. tape editing, paintbox, satellites. Mary Jarecki, 818- d/or management, including personnel, budgeting, 359-2491. digital systems and equipment. Good oral and written Cultural affairs producer. Minimum three years exper communication skills essential; higher education fence required. Directional skills valuable. Demonstrat- Chief engineer, director of engineering. 16 years ex- teaching experience helpful. Up -to -date TV facilities, ed writing ability required. Salary above $18K. Re- perience top 20 market. SBE certified senior broadcast FM 5,500 watts, carrier current AM. Please submit sume /3/4" cassette to: Dick Hoffman, Senior Producer, engineer. For resume, call 301 -465 -7174. statement of interest, detailed resume, three names of WPBY -TV, Third Ave., Huntington, WV 25701. Deadline: references by May 15,1985, to: Dr. Palmer Dyer, Chair- Have FCC license and experience in satellite uplink - 10 May. EOE. person, Search Committee, School of Communica- ing/downlinking, installations, and transportable oper- tions, Ithaca College, Ithaca, NY 14850, 607 -274- Immediate opening for news promotion producer. Re- ations. Seeking similar career opportunity. Contact Jo- 3242. Equal opportunity /affirmative action employer. sponsible for creating /executing innovative daily, se- seph Caruso, 1366 72nd St., B'klyn, NY 11228, 718- ries, and image news promotion. Hands -on off -line 837 -1616. editing, strong writing skills, and ability to work with SITUATIONS WANTED NEWS HELP WANTED ANNOUNCERS large news staff essential. Minimum two years' experience required. Resume/tape /salary requirements to Medium mkt. sports director seeks to re -enter busi- Philadelphia area productioNsyndication co. seeks Promotion Manager, KUN P.O. Box 30901, Salt Lake ness after short tour in the Army. 5 yrs.' TVexperience. local writers/announcers. T&R/samples to WCP, 6341 City, UT 84130. Available mid -May. Call Jack, 215-641 -2532. Ditman St., Phila., PA 19135.

Broadcasting Apr 22 19a.5 .we WANTED TO BUY EQUIPMENT RADIO PROGRAMING Help Wanted Announcers Continued Wanting 250, 500, 1.000 and 5,000 watt AM -FM trans- Radio & TV Bingo. Oldest promotion in the industry. mitters. Guarantee Radio Supply Corp., 1314 Iturbide Copyright 1962. Nbrld Wide Bingo, PO Box 2311, Little- Street, Laredo, TX 78040. Manuel Flores 512 -723- ton, CO 80122. 303- 795 -3288. AM /FM COMBO 3331. Rocky Mts. under new management and ownership. Rebuilding station's staff from scratch. Openings for - highest - we TV Instant cash prices buy transmitters, sales, announcers, production, promotion, news, engi- FM transmitters, TV studio equipment, microwaves. neering. etc. Station serves multi-recreational and tour- Millions in equipment purchased annually Quality Me- ism areas including several ski resort communities. dia, 404 -324 -1271. RADIO This is a medium -small market, so individual versatility is desired. Resume to Box K -118 Broadcast equipment. VHF low, NTSC, 20 KWor more Help Wanted Technical transmitter, tower, antenna, studio equipment. 203- 625 -0393, Dave. Help Wanted Programing, FOR SALE EQUIPMENT CHIEF Production, Others AM and FM Transmitters -used, excellent condition. Guaranteed. Financing available. Transcom, 215- ENGINEER WANTED: 379 -6585. WBUF -FM, Buffalo, NY, seeks full ONE ONLY GENIUS - fast, cost effective construction. New TV start-ups If you have at least 5 years' major market exper- Top -quality equipment at bargain prices. We will write engineer, charge chief experience. If you can write super neat and different your business plan, help you with financing. Quality stuff and do it fast. If you have hands-on exper- Media, 404 324 -1271. ienced in all aspects of studio construction, audio and transmit- ience with Multi -Track audio equipment. If you Top quality equipment - lowest prices - satisfaction have a great announcing voice or do super guaranteed. Most brands new and used. Quality Me- ter maintenance. We're a top rat- character voices or both. If your head is on dia, 404-324 -1271. looking last are truly part a dyna- right, are for your job & ed NC operation, of great. We want to hear your reel & see your New UHF transmitters - our new "Silverline" transmit- resume. . NOW! ters are unbeatable for quality and price. Quality Me- mically growing group. FCC dia, 404-324-1271. license, 5 years experience in Director of Creative Services REICHELD ADVERTISING CORP. UHF transmitters - 2 available, 30KW or 55KW; low high power FM. Letter /resume to Hwy., Ste. E price; immediate delivery. Call Quality Media Corpora- 31410 Northwestern 48018 tion, 404 -324 -1271. Bob Mallery, VP, Operations, Lin- Farmington Hills, MI 55KW UHF TV transmitter, GE. Excellent condition; coln Group, P.O. Box 40340, Mid- available now Also, other AM -FM -TV transmitters; ma- town Tower, Rochester, NY jor production gear. Vté buy & sell. Many spare tubes & parts for transmitters. Ray LaRue, 813 -685 -2938 14604. EOE. For Fast Action Use Harris FM-40K (1979), 40KW FM, two 20K transmitters BROADCASTING'S combined with two MS -15, auto exc. switching & spares. M. Cooper/Transcom Corp., 215-379-6585 Classified Advertising RCA BTF 10E, 10KW FM transmitterw /exciter. M. Coo- Help Wanted Announcers per/Transcom Corp., 215-379 -6585.

3 Thomson MC601 color cameras, Fujinon 14 x 1 lenses, CCUS with Multi core interface, rear V.F. zoom & focus controls. Walter Edel, 212 -689 -1040. Harris MW 50.50 kw AM. Very low hours. Ready now. 6 other 50 kw's to choose from. Besco Internacional, VOICE OF AMERICA 5946 Club Oaks Dr., Dallas, TX 75248, 214- 630 -3600. One Scully 280-B 4 -track recorder with remote control BROADCASTERS and Peak audio digital timer, $3,000; one BE series RADIO 3000 play - record cart machine, $1,000; one Orban Voice of America is putting together a team of professional radio parametric equalizer, model 6228, $400. Each 5 years old, well- maintained. Call /write Ms. Kim Nielsen, 7 broadcasters to produce feature programs for western European Alexander Dr., Research Triangle Park, NC 27709, 919- 549 -0661. audience. Members of this unique team will develop original ideas Vital VIX -114-2 production switches 2 -M /ES, PSAS, and turn them into high quality radio programs using the most dual disk for PSAS, 24 input, much more. Make some- sophisticated sound production techniques. Research, reporting, one good deal. Call /write Sherrell Lambert, KCBD-N P0. Box 2190, Lubbock, TX 79408, 806 -744 -1414. interviewing, writing, producing, and voicing are all part of the job. of western European history, Automation: Cetec 7000, level 1 -A. 4000 -event mem- Knowledge customs, and languages ory; enough for three -day weekend. Four ITC 750 ste- desireable. Salary ranges from $37,599 to $48,876. reo reel decks. Three Audiofile II -A stereo cartridge decks; 144- cartridge capacity. Automatic plain- english Voice of America, part of the United States Information Agency, logging. Four extra Universal Source cards. Two terminals. All manuals & spares included. $29,000/best of- offers excellent salary /benefits package, including life/health insur- fer. Randy Mils, KREO, 707 -433 -4895. ance. VOA broadcasts over 1,000 hours weekly in 42 languages to FM transmitters: 20, 10, 7.5, 5, 3.5, 1, and .25 KW. 100 million listeners, and is one of the world's most prestigious & Continental Communications, Box 78219, St Louis, MO 63178, 314-664-4497. authoritative radio networks. Send resume or government employ- AM transmitters: 50, 5, 2.5, 1, 250, and .05 KW. Conti- ment application Standard Form 171 (SF -171) to: nental Communications, Box 78219, St Louis, MO 63178, 314 -664 -4497. 11(-760s, SK -96s, Ampex VPR -2BS, VPR -2, Sony Voice of America /PR 5000. TEK 528/1420 combo, TP-66s, Chyron 4100, TEK 650HR, Crosspoint Latch 6112. TK -448s. Media Room 1192 (USIA -5 -116) Concepts, 919-977 -3600. 330 Independence Ave., SW MISCELLANEOUS Washington, DC 20547 Microphone lapel /tie bar. Radio - TV professionals. $9.98 + $1.60 shipping /handling. Lineage Corp., PO Box 1550, Shallotte. NC 28459. Applications may be obtained from Office of Personnel Management Regional Professional Resume Services. Complete resume Offices or by writing to us. VOA is an equal opportunity employer. Closing date for preparation. Prompt. Confidential. Call/write: Box AG, receipt of applications at the above address: May 10, 1985. Allentown, PA 18106, 215 -433 -4112.

Broadcasting Apr 22 1985 Help Wanted Sales Help Wanted News Help Wanted Programing, Production, Others Continued GENERAL SALES ASSOCIATE DIRECTOR MANAGER ASSISTANT MANAGER NEWS PROMOTION The Christian Broadcasting Net- Highly rated urban contempo- work, Inc., an evangelical Christian rary station. Top 10 market. Must Challenging opportunity for ministry, has immediate opening for be experienced & knowledge- creative, resourceful on -air associate director in their produc- able, research oriented, able to promotion producer head- tion services department. Success- sell at client, agency, retail ful candidate must have minimum 2 and ed for level. Write Box K -75. EOE. management. Send years TV experience including prior your 5 best spots, resume, directing or related experience in Situations Wanted News 5 top professional attri- working on TV talk, music, commer- butes and salary history: cial & remote productions. Must SPORTS TO GO have working knowledge of lighting, Director, News staging, camera production, TV pro- Im an award winning sportscaster (Associated Promotion Press play by play) with over 10 years' exper- Turner Broadcasting System duction switcher, audio, post pro- ience. I also field work & If you're duction editing, basic scenic re- do producing. 1050 Techwood Dr., NW looking for fulltime play by play & consistent quirements, ability to work rotating sports coverage. try me. You might not look any Atlanta, GA 30318 schedules, weekends, holidays, further. Write Box K -106. EOE odd hours; position primarily 4: PM - midnight shift. EOE. If you feel led SPORTS - 1 OF THE BEST and wish to serve, send resume to: Top 5 mkt. pro, excellent PBP The Christian Broadcasting Network, Inc. Award winning anchor /reporter. Employment Dept. - Box SJ CBN Center Here 16 yrs. Ready for change, Virginia Beach, VA 23463 with heavy PBP - all mkts. Box K- 91. LARGE GROUP -OWNED UPI and ACE award winning nightly cable Wanted Programing, network affiliate seeks director for 6 and 11 PM Situations newscast seeks a reporter and a photogra- news blocks. Minimum 5 years directing exper- Others pher. Both positions require at least 1 year's TV Production, ience required with major emphasis in news. news experience. Send tapes to: Large facilities expansion nearing completion GLADYS HYATT ATTENTION: SMALL TO MEDIUM Equal opportunity employer. Resumes to Box of CT MARKET GM'S /OWNERS Cablevision K -94. News 12 professional director slot with 13 -year seeks program 265 Post Rd. West air- shift. Currently conducting NI talk show but also Westpon, CT 06880 have solid background as lock, ND. PBP My exper- Help Wanted Management ience and dedication can make your station a creative Equal oppty. employer, M/F 8 financial winner No revolving doors, please. Box K- TV 90 STATION MANAGER Chicago UHF independent WSNS -TV, TELEVISION Help Wanted Programing, channel 44. Re- establishing commercial Help Wanted Technical Production, Others format from subscription programming on July 1st. Sales and independent station management experience important; EDITING SERVICES salary/benefits open. Call Burt I. Harris, Satellite Systems MANAGER 213-208 -6118 or Jack Rosenthal, 307- 237- 3711. Video 44: a Harriscope -Essa- Seasoned videotape editor (with demon- Engineers ness -Oak station. strated experience in 1" and 3/4" comput- Conus Communications, an emerging satel- erized editing and DVE) sought for newly lite communications company, is opening Miscellaneous several positions in its engineering depart- created position in expanding TV pro- ment. We are looking for people with the duction facility of large, multi -state corpo- following qualifications: ration based in St. Louis, MO. Responsi- James L. Kaler, Jr. Microwave engineer familiar with analog ble for hands -on editing in new 1" suite Attorney at Law transmission of video. must be familiar with with computer- assisted editor, Grass Val- NTSC video in the FM microwave format. ley 300 switcher, Ampex ADO, Chyron encourages inquiries for Must know how domestic satellite systems legal services connected with work, including: design of earth stations for 4100, and full complement of audio gear. transmit and receive. calculation of link Also responsible for overseeing second the FCC regulatory process budgets. and technical tradeoff studies for 1" editing suite with Convergence 204 including Docket 80 -90 both earth and space stations. editor and 3/4" Sony BVU editing suite Must know how to do similar design work 202 - 463 -0662 include for terrestrial microwave systems including: with Sony 300 editor. Other duties Suite 1200 overseeing audio production studio, tower heights, path losses,. and fade 1000 Connecticut Ave., N.W- margins. graphics composition center, and video- Washington, D.C. Must be familiar with techniques used in tape duplication. Individual will join a 20036 doing microwave interference studies and team of award -winning TV professionals microwave radiation hazard studies. who produce more than 100 programs Due to the proprietary nature of our busi- Radio Programing ness plan. the specifics of each engineer's annually. A new, larger production facility assignment will be discussed following is being constructed and will be occu- Lum and Abner review of the applicant's credentials. Please pied this summer. Compensation pack- send resume in confidence to: age includes excellent benefits. Send de- Are Back tailed resume only (a demo tape will be ...piling up profits for sponsors and stations. required later, at time of interview) with Conus Communications 15- minute programs from 3415 University Avenue work experience & educational back- the golden age of radio. Minneapolis, MN 55414 ground to Box K -110. Equal opportunity PROGRAM DISTRIBUTORS P.O. Drawer 1737 employer. Jonesboro. Arkansas 72403 501/972 -5884

Broadcasting Apr 22 t985 CABLE For Sale Stations Continued Help Wanted Management Manager, Affiliate Billing & Contract Services BETTER THAN OWNING A DUR NiNIS RADIO STATION OWN A WGÌITH WATCHING! CONNECTICUT SCHOOL OF We're USA Network, one of the most of billing assistants, communicate effec- watched cable networks in the USA! tively with top management, and review BROADCASTING With the growing number of subscribers and administer affiliate contracts and and affiliates tuning into our all entertain- billing procedures. Knowledge of the in Your City ment network, we're looking for a cable cable industry is essential, as is a working industry professional to manage our knowledge of a computerized billing sys- affiliate billing and contract services. tem. As Manager you will be responsible for For immediate consideration forward developing and maintaining an auto- your resume complete with salary history mated affiliate database billing and to: Mr. Gerald Aiello, Director of Person- receivables system. You will be expected nel, USA Network, 1230 Avenue of the to supervise and motivate a support staff Americas, New York, NY 10020. We are Over 20 years of proven success in training an equal opportunity employer. processional broadcasters. Thousands of CSB graduates employed in radio and TV coast -to- coast. You'll Be An Now, you can be in business for yourself but not Important Part Of The Picture by yourself. Connecticut School of Broadcasting USA is expanding its operations in a limited number of NETWORK prime markets throughout the country.' As a CSB owner, you'll start with someone Employment Services already at the top of the broadcast school business. Train in Connecticut or Palm Beach. WE PLACE Wanted to Buy Stations Continued TV and Video Engineers Franchise Fee $49.000. Director COAST TO COAST WANT TO BUY CP's Call Bud Stone, Exec. All Levels, But Not 1- 203 -232 -9988 Operators) Company interested in acquiring se- ALL FEES PAID BY EMPLOYERS lected radio -TV C /P's. Will consider CONNECTICUT SCHOOL Phone /Resume controlling interests. Reply in confi- OF BROADCASTING dence to: H.B.C., Box 50367, Austin, Radio Park, Farmington, CT 06032 KEY SYSTEMS TX 78763. Westminster Road Stratford, CT Palm Beach, FIA Wilkes- Barre, PA 18702 Not available in New England, South Ronda. New York Phone Alan Kornish at LPTV WANTED City or Northern New Jersey. (717) 655 -1458 J Principal seeks LPTV CP or operating station. Will purchase all or con- SEEKING A JOB IN TV? sider partnership. All size markets DIRECTION :-e new national directory of TVem- considered. Box K -130. ployers Over 2.000 companies listed with addresses. phone as, & business descriptions. Compiled by insid- includes ers of the TV industry. DIRECTION also a book I'M NOT A TIRE KICKER of Job search techniques for TV Get the edge over your 16 READY TO BUY competitors with this innovative 1ob search tool! For General manager, years' experience, more info, write Communications Connection. 1 Linden looking to purchase radio stations in A STATION? PI Dept. A. Great Neck, NY 11021. Southwest/Southeast. 1st choice: AM /FM combo. 2nd choice: FM-only. 3rd: AM Why not buy an already suc- 10,000 RADIO -TV JOBS stand -alone. Have solid backing with up The most complete 8 current radio, TV publication pub. to $500,000 down money Only interested cessful station & let the cash lashed in America Beware of imitators, Year after year sellers reply Box K -131 thousands of broadcasters find employment through us. flow pay for it? Sunbelt (North- Up to 98% of nationwide openings published every week. over 10.000 yearly All market sizes. all formats. For Sale Stations eastern) 24 -hr. AM has had Openings for DJs. salespeople. news. production 1 week computer list' $6. Special bonus. 6 consecutive sales over $500,000 & true wks only $14 95-you save $211 AMERICAN RADIO Wilkins JOB MARKET, 1553 N. Eastern, Las Vegas NV 89101. cash flow over $160,000 for 5 Money back guarantee, and Associates Media Brokers yrs. Station & tower located Wanted to Buy Stations on valuable 10 -acre site. Now FL AM 81.2 Million CASH GA FM $550.000 30% programing urban contempo- PA AM 8350,000 CASH MI AM 335,000 down payment rary. State of the art equip- INVESTORS SEEK STATIONS IL AM 8500,000 20% MO FM $325,000 15% staff. Passive investors seek radio stations with AL AM/FM $275,000 30% ment; excellent Owner AR AM/FM 3335,000 15% proven, top quality managers. Substan- IN AM/FM 8450,000 30% retiring. If you can raise tial management equity, incentives as- CO FM 330.000 down payment 25% $1,450,000 for this outstand- sured. Send purchase proposals to Box VA AM 3215,000 PA. BOX 1714 - SPARTANBURG SC 29304 ing oppty., write Box K -109. H -63. 803 / 585-4638

Broadcasting Apr 22 1985 For Sale Stations Continued

EN:I Iri= F _-_=-- _ -a CHAPMAN ASSOCIATES° BROADCAST PROPERTIES WEST nationwide media brokers RADIOITELEVISION BROKERS

Location Size ryPIR Price Terms Contact Phone IN Met AM/FM $1700K Terms Burt Sherwood (312) 272 -4970 WESTERN STATES Rky Mtn Reg AM/FM $1050K $250K David LaFrance (303) 534-3040 7 Television C.P.s ME Sm AM/FM $950K Cash Ron Hickman (401) 423-1271 2 VHF: 5 UHF. FL Ma) AM $600K Terms Randy Jeffery (305) 295 -2572 NB SM FM $595K $175K Bill Lytle (816) 941 -3733 Start your own network. TX Med FM $550K $150K Bill Whitley (214) 680 -2807 rise FL Sm FM 8485K $90K Bill Cate (404) 458 -9226 TX SM AM/FM $390K $90K Bill Whitley (214) 680 -2807 AZ Sm AM/FM $250K $70K Greg Merrill (801) 753 -8090 WASHINGTON For information on these and our other availabilities, or to discuss selling your property, contact Janice Blake, AM full time. Located in Marketing Director, Chapman Associates Inc., 1835 Savoy Dr., Suite 206, Atlanta, GA 30341.404-458 -9226. a strong market with s1 billion in retail sales rye

UHF INDIE. EVERY On and running. Solid market. "TWENTY YEARS OF EXPERIENCE GOES INTO SALE" Good programming under contract.

H.B. La Rue, Media Broker BROADCAST PROPERTIES WEST 221 1st Avenue West/Seattle, WA 981 I9 (206) 283 -2656 Radio TV CATV Appraisals P.O. Box 1616 /Fallbrook, CA 92028 (619) 728-8018

West Coast East Coast Atlanta Media Mark Corporation 44 Montgomery St. #500 500 East 77th St. #1909 6600 Powers Ferry Rd. #205 P.O. Box 1739 Hot Springs, AR 71902 San Francisco, CA 94104 New York, N.Y. 10021 Atlanta, GA 30339 415 434 -1750 212 288 -0737 404 956 -0673 Hal Gore, V.P. ARKANSAS - AM daytimer m small market resort area. Ideal family operation. FM available under 80/90. Profitable. Owner wants to retire. $215.000.

Media Brokers 501 -525 -4600

R A Marshall &Co. CALIFORNIA COASTAL FULLTIME AM \ / > Media Investment Analysts & Brokers v Bob Marshall. President Growth market. Strong economy. Charm- ing city. Great weather. Station on up- Owner of this well -established fulltime AM station located in swing. $ 750M. Cliff Gill, Surety Realty, Box 9956, Marina del Rey, CA 90292. pleasant Southeastern market is anxious to sell! $75,000 down. Total price: $435,000, less than 1.5 total 1984 gross of Class C.Large state capitol South $260,000. $2 5 million. Terms. 508A Pineland Mall Office Center. Hilton Head Island. South Carolina 29928 803 -681.5252 many TV's &TVCP's &FMs AM /FM. Central Michigan. Covers 40,000. $240.000. Terms. BUSINESS BROKER ASSOCIATES 615 -756- 7635-24 HRS.

BOB KIMEL'S AM -FM COMBO AVAILABLE NEW ENGLAND MEDIA, INC. FRESNO, CA 901/767-7980 x ASSOCIATES Do 'sky high' FM prices frighten you? Do you wonder MILTON Q. FORD meet R'//?/I2 f-. how you'll be able to debt service on those FM MEDIA BROKERS -APPRAISERS )? properties? We suggest you consider this AM fulltimer M Y.OU UROXEYS CONSULTANTS "Specializing In Sunbelt Broadcast Properties" SERVING SINCE leso in a large market with owned real estate and good record of sales increases. Asking $1.200.000; 5050 Poplar Sudet135 Memphis.Tn 38157 16255 \éntura Boulevard, Suite 219 $300.000 cash down. Encino, California 91.136 818- 986 -3201 8 DRISCOLL DR. ST. ALBANS. VT. 05478 Dan Hayslett 802.524.5963 n :n.,,.,.iIC.. u¢ GEORGE WI LOAN 207 947 6063 IMEI HARTSHORN. 315-2117011_

RADIO, TV, and CATV 214 691 -207 10509 Berry Knoll Dr.. Dallas 75230

Broadcasting Apr 22 1985 For Sale Stations Continued JAMAK-KICE CO. MIDWEST CLASS A FM PROFITABLE B ApprWwls Colorado ski resort AM/FM. $160,000 down. Media Brokerage '84 billing $335,000. Metro area pop- Excellent terms. Call Elliot Evers. 415 -387- William R. Rice ulation 300,000 +. Clean facility with 0397 william w. Jamar recent equipment and real estate. (5121327-9570 Sacrifice $700,000 cash, firm. Box CHAPMAN ASSOCIATES' AS) west take High Dr. Suite lion Austin. TX 78746 K -111. 11,1111)111Pide media brokers

COLORADO YEAR -ROUND MIDWESTERN AM SMALL MARKET CLASS A FM VACATIONLAND Fulltime Midwestern AM. Asking price of One year -old facility with real estate & New mid -dial AM will be ready this Summer good equipment. Wonderful staff. Good with service to several ski and lake areas, & $1,400,000 breaks down to approximate- Rocky Mtn. Nat'l Park. Easy drive to Denver ly 2 times revenue or 6.25 times cash location near 100,000+ Midwest city metro area. Seller building, prefer buyer inau- flow. Attractive owner- operator opportuni- Owner no longer active. Asking $300,000 gurate service. Details: 303-879-6265. ty. Write Box K -120. cash. Box K -112.

Class A Midwest FM CLASS C FM CLASS B FM A winner in market with year- 'round Station covering 300,000 plus population $100.000 CF Si growing. Perfect condition. Solid, sunshine & delightful climate. Excel- steady growth. Beautiful area. west Coast. Tremen- base. Ad revenue has increased 25% in past 2 dous coverage. Total acceptance - ratings/audience years. Growth just beginning. $850,000. lent ratings. Positive cash flow. leader. Problem -free. $900,000: terms. Hurry, wont $100,000 down, liberal payments/terms. Own- $2,800,000. Price is only 8 times fis- last. Advisor, 803 -457 -4775. er wants to retire. Financially qualified investors cal '85 projected cash flow. Write only. Box K -42. Box K -122.

SUBURBAN NEW YORK SUNBELT AM AM available with CP to move tower SLEEPING GIANT Public auction. WHTG- AM -FM. Eatontown, NJ, Thurs. Great frequency. Metro area serving May 16. 10AM, on premises -1129 Hope Rd.. 1.5 miles and increase power & frequency. south of Garden State Pkwy Exit 105. Terms for each 1 million All- American With upgrade, station will have one +. Midwest station: $40.000 downpayment. balance cash upon City. Owner retiring. $950,000 in- FCC approval. Inspection Ned.. May 15. 9-4 PM 8 9 of best signals in one of the most AM day of sale only to those showing possession of attractive Florida growth markets. cludes choice real estate. Write Box $40.000 certified check. 201 -870 -6938. K-123. Write Box K -121.

BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspon- addressed to: (Box number), c/o BROADCASTING, dence pertaining to this section should be sent to: 1735 DeSales St., N.W., Washington, DC 20036. BROADCASTING, Classified Department, 1735 De- Advertisers using Blind Box numbers cannot request Sales St., N.W, Washington, DC 20036. audio tapes, video tapes, transcriptions, films, or Payable in advance. Cash, check, or money order. VTR's to be forwarded to BROADCASTING Blind Box Full & correct payment MUST accompany ALL or- numbers. Audio tapes, video tapes, transcriptions, ders. films & VTR's are not forwardable, & are returned to When placing an ad, indicate the EXACT category the sender. desired: Television, Radio, Cable or Allied Fields; Publisher reserves the right to alter classified copy to Help Wanted or Situations Wanted; Management, conform with the provisions of Title VII of the Civil Sales, News, etc. If this information is omitted, we will Rights Act of 1964, as amended. Publisher reserves determine the appropriate category according to the the right to abbreviate, alter, or reject any copy. copy. NO make goods will be run if all information is Rates: Classified listings (non -display). Per issue: not included. Help Wanted: 850 per word, $15 weekly minimum. The publisher is not responsible for errors in printing Situations Wanted (personal ads): 500 per word, due to illegible copy -all copy must be clearly typed $7.50 weekly minimum. All other classifications: 950 or printed. Any and all errors must be reported to the per word, $15 weekly minimum. Blind Box numbers: classified advertising department within 7 days of $3 per issue. No make goods will publication date. credits or be Rates: Classified display (minimum 1 inch, upward in made on errors which do not materially affect the ad- half inch increments), per issue: Situations Wanted: vertisement. $40 per inch. All other classifications: $70 per inch. Deadline is Monday at noon Eastern Time for the fol- For Sale Stations, Wanted To Buy Stations, Public No- lowing Monday's issue. Earlier deadlines apply for tice & Business Opportunities advertising require dis- issues published during a week containing a legal play space. Agency commission only on display holiday, & a special notice announcing the earlier space. deadline will be published above this ratecard. Or- Word count: Count each abbreviation, initial, single ders, changes, and /or cancellations must be submit- figure or group of figures or letters as one word each. ted in writing. (NO telephone orders, changes, and /or Symbols such as 35mm, COD, PD,etc., count as one cancellations will be accepted.) word each. Phone number with area code or zip code Replies to ads with Blind Box numbers should be counts as one word each.

Broadcasting Apr 22 1985 C & ']CSND

sachusetts, American Cablesystems Corp., John Howe, senior producer, Geers Gross Media Beverly, Mass., named senior VP, Massachu- Advertising, New York, joins D'Arcy Mac - setts operations. Manus Masius, St. Louis, as VP, broadcast producer. Charlie Townsend, VP, marketing and 'pro- Michael Doyle, general manager of Comcast's graming, United Cable Television, Denver, Montgomery County, Pa., cable franchise, David Sklaver, senior VP, Doyle Dane Bern- joins Colony Communications, Providence, named general manager of Caltec Cablevi- bach, New York, named group senior VP. R.I.. as president and chief operating officer. sion, Comcast cable franchise serving Balti- Joel Margulies, VP, art supervisor, DDB, John Rosenwald, executive VP. director of more. named senior VP, creative manager. Bob Craig, program director, WMGK -FM Phila- Jane Liepshutz, freelance television produc- delphia, named operations manager. er, joins D'Arcy MacManus Masius, St. Louis, as VP, broadcast producer. Jenny Davis, marketing administrator, ABC Merchandising, New York, named manager, Carol 'inturro, from Needham, Harper ABC Merchandising. Worldwide, New York, joins HCM there as copywriter. Jennifer Lewis, art director, Doyle Dane Bernbach, New York, joins Marketing HCM in same capacity. managers, Robert Levenson, vice Joe Uva and Art Cohen, sales CNN Atlanta, VP's. chairman, Doyle Dane Sales, named Bernbach Internation- Helene Hollander, VP, sales manager, Katz Rosenwald Chaffee al, New York, and Independent Television, San Francisco, joins radio, and John Chaffee Jr., senior VP, direc- chairman of its inter- MTV Networks Inc. there as director of ad- tor of television operations, Malrite Commu- national division, vertising sales. nications, have to joins Saatchi & Saat- Cleveland, been named Cornelius (Kim) McFadden, director of sales, newly created post of divisional president of chi Compton Inc. Kettell- Carter, Boston -based broadcasting radio and television divisions, respectively. there vice chairman representative firm, named VP, radio sales and chief creative offi- Jack AlIx, VP and general manager, WKPA- and special projects. cer. Kurt Willinger, AM-FM Orleans, Mass., named chief execu- deputy chairman and Wayne Kabak, corporate counsel, Josephson tive officer of parent, Roth Broadcast Group, Levenson executive creative di- International, New York, named head of busi- Boston. Stephen Nicholson, controller and rector, Saatchi & Saatchi, named vice chair- ness affairs for Josephson subsidiary, Interna- director of personnel, WEEI(AM) Boston, joins man, Saatchi & Saatchi Compton World- tional Creative Management Inc., New York. Roth Broadcast Group as chief financial offi- and Myron Polenberg, wide. Libby Daniell Tom Troja, Eastern regional sales representa- cer. VP's, group creative directors, N W senior tive, the Disney Channel, New York, named VP's & Saatchi there General managers named of parent, Ayer, New York, join Saatchi national accounts manager. Universal Broadcasting: Steve Ross, WATt- as senior VP's, creative directors. (FM) Danville, Ind.; Linda Tiernan, WCBW(FM) David Brangan, VP and manager, Detroit of- Philip May, senior VP, Dancer Fitzgerald Columbia. Ill., and Paul Ploener, WYLO(AM) fice, Avery- Knodel Television, named senior Sample, New York, named international cre- Jackson, Wis. VP, West Coast manager, Los Angeles office. ative director. James Williams, member of in- Thomas Bryson, director of news and public ternational creative department, named VP, Peter Goulazian, president, Katz Television affairs, WTEN -TV Albany, N.Y., and VP. news, international creative group head. Group. New York, named to executive coun- for parent, Knight -Ridder Broadcasting, cil of parent, Katz Communications. Ap- Michael Robertson, VP, group creative direc- joins co -owned WIRT-TV Flint, Mich., as pointments. Katz Independent Television: tor, Grey Advertising, New York, joins president and general manager. Anthony Santino, sales manager, swords HBM/Creamer there as executive VP, cre- team, to manager. San Francisco office; James Barnette, general manager, wPCK(AM)- ative director. Marcy Kimball, from Selcom Radio. Dallas, WIRK -FAI West Palm Beach, Fla., named ex- Jack Flynn, general sales manager, KBCI -TV to account executive there: Julie Largay, ac- ecutive VP of parent. Atlantic Broadcasting Boise. Idaho. joins Great Scott Advertising, count executive. San Francisco. to manager Corp. New York, as executive VP. of sabers and lancers sales teams there. and Bruce Cannon, station manager. WT)Q(AAI)- WKPL(FAti Platteville, Wis., joins WHAP(AM) Hopewell. Va.. as general manager. He has acquired ownership interest in station. Bob Bradley, general sales manager, KCOY-TV the most experienced Santa Maria. Calif., joins KTIE(TV) Oxnard. Calif., as general manager. executive recruiting firni in Mike Starr, operations manager, WFTV(TV) Or- lando. Fla., joins WDSI -TV Chattanooga as broadcasting and cable manager. general More than 16 years as specialists in the communications industry. Walter Broadhurst, acting general manager, For a confidential discussion, call 312 -991 -6900. WING(AM)- WGTZ(FM) Dayton. Ohio, named general manager. Alfred Bova, VP, marketing and sales, Via- com Television, New York, named VP and SC. .50170.a/nr station manager of Viacom's wvIT(TV) Hart- 1605 COLONIAL PARKWAY ford. Conn. INVERNESS, ILLINOIS 60067 David Keefe, VP and regional manager, Mas-

Broadcasting Apr 22 1985 Ed Robertson, sales assistant, Los Angeles, David Godman, independent publicist, joins Roy Cox, VP, ancillary sales, New World Pic- to account executive, religious advertising Orbis Communications, New York, as ac- tures, Los Angeles, named VP, home video sales unit, Katz Television there. count executive. acquisition and ancillary sales. Joanne DiPrisco, group research manager, Edward (Buss) Kunst, member of sales staff, Harriet Brown, independent producer and Petry Television, New York, named senior w22M -TV Grand Rapids, Mich., named gen- screenwriter, joins Larry A. Thompson Orga- group research manager. eral sales manager. nization, Los Angeles, as VP, motion picture Tom Wilson, senior VP, McCaffrey & Rick Wilson, general manager, WGNT(AM) development. McCall, New York, named media director. Huntington, W. Va.- wAMx(FM) Ashland, Ky., Joe Collins, president of Home Box Office joins WKTY(AM)- WSPL(FM) La Crosse, Wis., Ruth McCarthy, creative supervisor, Cara- Inc., has been named to board of directors of as general sales manager. fiello Diehl & Associates, Irvington-on-Hud - Black Entertainment Television (BET), in son, N.Y, named VP. Irene Runnels, general manager, WKY(AM) which HBO has acquired minority interest Oklahoma City, joins Texas State Network, ( "Cablecastings," March 25). Gregory Faust, VP, account supervisor, Ket- Dallas, as director of sales. chum Advertising, New York, joins Foote, Jack Jacobson, president, Sportsvision Pro- ductions, Cone & Belding there as account director. David Leonard, general sales manager, w(cc- Chicago, joins SelecTV, Marina Del Ray, VP, (AM) Bridgeport, Conn., joins WING(AM)- Calif., as sports and production. Steve Daniel, media supervisor, D'Arcy Mac - WGT2(FM) Dayton, Ohio, in same capacity. Peter Loewenstein, acting VP, distribution Manus Masius, Bloomfield Hills, Mich., division, National Public Radio, Washington, named associate media director. Charlotte Conners, account executive, macs- named VP. AM-FM Milwaukee, named local sales man- Patrick Grotto, general manager, central divi- ager. Mary Ann Wonn, account executive, Jim Flamingo, station manager, WSOU(FM) sion, Group W Satellite Communications, WBCS- AM -FM, named sales promotion direc- South Orange, N.J., joins United Stations, joins LBS Communications as Midwest sales tor for stations and marketing director for New York, as technical director, Solid Gold manager. AM. County, and production assistant, The Great Thomas Eastern Sounds. 'limer, division manager, Mary Bennett, local sales manager, WNIC -AM- Republic Radio Sales, New York, named gen- FM Detroit, named general sales manager. Jack DuVall, director of corporate relations, eral sales manager, Blair /RAR, there. Vicky 'Fondle, account executive, WNIC -AM- University of Chicago, joins noncommercial Elise Randall, sales manager, Selcom, New FM, succeeds Bennett. WETA -TV Washington as VP, program re- York, joins Blair Radio there as account ex- sources. Lucy Rice, co-op coordinator, K22U(FM) Spo- ecutive. kane, Wash., joins KXLYAM -FM there as ad- Evelyn Adelsohn, producer, A.M. South Flor- Lou Lozitsky, from Katz Radio, New York, ministrative sales manager. ida, wTVJ(rv) Miami, joins Wax(TV) there as joins Internet, unwired network division executive producer. of Mark Distler, from Harrington, Righter & Par- Interep, New York, as account executive. sons, New York, joins WMAR -TV Baltimore as Steve Dean, production director, KTOM -AM- Peg Schabes, account executive, Harrington, national sales manager. FM Salinas, Calif., named program director Righter Parsons, Minneapolis, named for KTOM -FM. & ac- Gary Brooks, Southwest manager, ABC -TV count executive, blue team, Chicago. sales activity, Dallas, joins WLS -TV Chicago Lorna Gladstone, executive producer, Margherita Blanc, from Spanish International as national sales manager. WON(AM) Chicago, named assistant program Television, joins N W Ayer there as manager. Miami, Lisa Rostky, from Schneider Parker Jakuc, account executive. Boston, joins wxNE -Tv there as traffic assis- John Wilson, producer and writer, KAET--TV Marc Nagel, from Lexington Broadcast Ser- tant. Phoenix, named assistant program manager. vices, New York, Harrington, Righter joins & Deborah Williams, assistant traffic manager, David Vandivort, from wive -TV Buffalo, Parsons there as account executive. WJKW -TV Cleveland, named commercial op- N.Y., joins KMBC -TV Kansas City, Mo., as Don 'Rimer, account manager, KwEN(FM)'iti- erations manager. staff director. sa, named national- regional Okla., sales Mark Thomas, from WXQT(Ms).WGRD(FM) Tom Michaels, co-sports director, wKEF(TV) coordinator. Grand Rapids, Mich., joins WRIF(FM) Detroit Dayton, Ohio, named sports director. Lorenelle Whittington, member of sales de- as account executive. Vic Orlando, from KUBE(FM) Seattle, joins partment, WVAH-TV Charleston, W. Va., Shelley Rifkin, from wMJx(FM) Boston, joins KNBQ(FM) Tacoma, Wash., as production di- named local- regional sales manager. WLNE -TV Providence, R.I., as account execu- rector and midday personality. Use Morrison, account executive, Sheridan tive. Andy Culpepper, from KTVN -Tv Reno, joins Broadcasting Network, named Midwest sales Thomas lUmer, VP, stations, Republic Radio, WAVE -TV Louisville, Ky., as host of Today in manager. New York, joins Blair/RAR there as senior WAVE Country. VP, general sales manager. Dianne Ingle, national Gene Washington, sports reporter, KRON -TV sales manager, KKBQ- San Francisco, joins KABC -Tv Los Angeles in AM-FM Houston, Programing same capacity. named general sales Marri Pingres, assistant program director, manager. Susan Eggleton, executive assistant to Daniel KOY(AM) Phoenix, joins KTAR(AM) there as Ron Gleason, from L. Ritchie, chairman, Westinghouse Broad- program director. Telmar Group, Los casting & Cable, New York, joins ABC Radio Dave Welk, assistant news and sports director, Angeles, computer Networks there as director of network pro- KHAS(AM) Hastings, Neb., joins wFM2 -TvAl- services company programing. lentown, Pa., as sports reporter. viding ratings data to broadcasters, joins William Rogers, assistant general counsel, KPixm) San Francis- Viacom International, Los Angeles, named Ingle Viacom co as director of re- director of business affairs, Produc- News and Public Affairs search. tions there. Bob Levi, general sales manager, 'timer Anne Rodgers, account executive, Thlevision Paul Sagan, producer, 5 p.m. news, WCBS -TV Broadcasting's wras(TV) Atlanta, named VP, Program Enterprises, New York, joins Tri- New York, named executive producer, 11 Atlanta market sales. Toby Steinberg, direct bune Entertainment Co., Chicago, as director p.m. news. Tom Anderson, 11 p.m. news response marketing manager, wrBs, named of station sales, media programing. producer, WCBS -TV, succeeds Sagan. VP and general manager of Turner Reciprocal Robin Rosenfeld, associate director, business David Feingold, news director, New York bu- Advertising Corp. Rick North, account execu- affairs, Embassy Television, Los Angeles, reau, Financial News Network, joins CNN, tive, wrBS, named national sales manager. named director, business affairs. New York, as business news director, busi-

Broadcasting Apr 22 1985 ness news unit. Mary Miller, from WGRZ -TV opened in 1981. Stephanie Horn, weekend co-anchor, wrvQ- Buffalo, N.Y., joins CNN, Atlanta, as an- TV Patrick Hunt, system manager, Cableguard, Lexington, Ky., named late news co -anchor, Newsnight and Newsnight Update. Atlanta, named general manager, Atlanta op- chor. Karen Boros, from wcco -TV Minneapolis, erations. Janet Vasil, from WAEB(AM) Allentown, Pa., joins CBS News, Chicago, as reporter. Sheila William Hall, distributor sales administrator, joins WFMZ -TV there as reporter. Parker, production manager, CBS Reports, systems and components divisions, Augat Our Times, American Parade and Crossroads, Inc., Attleboro, Mass., named distributor and PR CBS News, New York, named associate di- sales manager, interconnection components Promotion rector, recruitment. group. Mark Rosenthal, account executive, ICPR Mark Eifron, assistant news director, Post- Daniel Akerson, executive VP, MCI Interna- Public Relations, Los Angeles, joins Samuel Newsweek's WDIV(TV) Detroit, joins co- tional, Washington, named president, South- Goldwyn Co. there as director of publicity. owned WFSB -TV Hartford, Conn., as news di- east division, based in Atlanta. Robert McDermott, consultant to ABC, joins rector. Ivan Barton, senior government marketing ABC, New York, as VP, corporate informa- Tim Murphy, anchor-reporter, WQLS(AM) manager, Sony Video Communications, Dal- tion. Painesville, Ohio, named news director. las, named national manager, federal market- Cathy Lehrteld, manager, publicity and pro- ing programs, based in Lanham, Md. Doug LaRocque, news director, WGNA(FM) motion, youth radio networks, ABC Radio, Albany, N.Y., joins WNYT(TV) there as assign- Donald Hoeger, operation engineer, Western New York, joins NBC there as administrator, ment editor. Union Telegraph Co., joins Satellite Gateway radio press. Communications, Carteret, N.J., as man- Martha Lipscomb, from WDVM -TV Washing - Patricia Heimers, from Geltzer & Co., New ager, technical facilities. ton, joins wts -TV Chicago as executive pro- York -based public relations firm, joins Re- ducer, 4 p.m. news. Henry Florscheim, from Gary Hall, from own electronics and consult- cording Industry Association of America WPtx(rv) New York, joins wLS -TV as producing firm, Boston, joins Sony Corp. of Ameri- there as public relations director. er. 5 p.m. news. ca's professional audio division, Paramus, Madelyn Hubert, account administrator and N.J., as digital sales engineer. Jeanette Jordan, acting public affairs direc- creative supervisor, recruitment division, Ad- tor, WCIX(TV) Miami, named public affairs James Nishimuta, producer -director, non- ams Group, Rockville, joins Henry J. Kauf- director. commercial KOOD(TV) Hays, Kan., joins Te- man, Washington, as VP and general man- John Lankford, editor-reporter, Tucson Citi- levideo San Diego, systems design and video ager of its new subsidiary, Kaufman company, zen, Tucson, Ariz., joins KVOA -TV there as sales as account executive. Recruitment Inc. anchor of Eyewitness News Extra expanded David Jones, chief engineer, KCBR -TV Des Mary Marsh, producer, programing depart- newscast. Martha Vazquez, noon anchor, Moines, Iowa, joins WATL -TV Atlanta as chief ment, KSDK -TV St. Louis, Mo., named pro- named anchor of Extra. Vic Everett, technical engineer. motion producer. director, KVOA -TV, named producer -director Cory Shields, producer and co- of newscast. PM Magazine Mamta Chaudhry- Fryer, announcer for host, WXEX -TV Petersburg, Va., named week- wTMI(FM) Miami, named public relations di- Andrea Ernst, anchor -reporter, WKOW -TV end 6 and 11 p.m. co- anchor. rector. Madison, Wis., joins WMrv(rv) there as 6 and 10 p.m. anchor. Maggie Fox, stringer, Mutual Radio, Beirut, Lebanon, joins Mutual as reporter there. Christy Birong, operations manager, Broadcasting WJXT(TV) Jacksonville, Fla., named director, The Newsweekly of the Fifth Estate community affairs. Rob Sweeting, from WSB- 1735 DeSales Street, N.W., Washington, D.C. 20036 -4480 TV Atlanta, joins WJXT as reporter. Please send ... (Check appropriate box) Ned McGrath, reporter, WHAS -TV Louisville, Ky., joins WDlv(TV) Detroit as in same capac- Broadcasting Magazine ity. 3 years S175 2 years $125 1 year $65 Bernson, feature reporter, WMAQ -TV Barry or- lerrational subscribers add $20 per year) Chicago, joins WHAS -TV Louisville, Ky., as feature reporter -special projects host- produc- er. Broadcasting N Cablecasting Yearbook 1985 Marilyn Lis, from wKJG -TV Fort Wayne, Ind., The complete guide to radio, N cable and satellite facts and figures - joins WRTV(rv) Indianapolis as reporter. $85 (if payment with order $75) Billable orders must be accompanied by company business card or company purchase order. Off press Gary Radnich, from WBNS -TV Columbus, Spring 1985. Ohio, joins KRON -TV San Francisco as week- Name end sports anchor -reporter. Payment enclosed Company Bill me

Technology Address Home? Yes No

Tsuneo Tanaka, general manager, internation- City State Zip al sales division, Hitachi, named president of subsidiary, Hitachi America Ltd., New York. Type of Business Title /Position Bob Ellin, VP, broadcast operations and engi- Signature Are you in cable TV operations Yes neering, ABC News, Washington, retires (required) No May 31. He joined ABC in 1949 as mainte- -% I I nance engineer, moved to Washington in I For renewal or I 1962 as technical director, BO &E, and was address change place most recent successively assistant manager, manager, di- label here rector, and VP of division there. He helped I 1 I establish ABC's Washington bureau in 1962 r and aided in planning new bureau, which The one to read when there's time to read only one.

Broadcasting Apr 22 1985 Diane Gedeon -Martin, account executive, McCann -Erickson, Detroit, joins WPBN -TV Traverse City, Mich., and its satellite, wroM- TV Cheboygan, Mich., as manager, advertising and promotion. Billie Lofland, operations manager, noncommercial WUSF-TV Tampa -St. Petersburg, Fla., named on -air promotion director. Greg Kamp, producer, 11 p.m. news, woKR- Tv Rochester, N.Y., joins Edelman Public Re- lations, New York, as account executive. Jim Thomas, writer-producer, WISN -TV Mil- waukee, named assistant director of promotion. Jim Minton, director of broadcast design, Ko- plar Communications, St. Louis, joins KCPQ(TV) Seattle as art department coordinator. Jill Schoenbach, senior publicist, WNET-TV SCRIPPS HOWARD Newark, N.J. (New York), named publicity manager. New light. Scripps Howard, Cincinnati -based communications company, has adopted a new corporate logo. Scripps's broadcast, cable, newspaper, business publication, service Allied Fields and manufacturing operations will now be represented by the new trademark, a symbolic representation of the lighthouse that has been the company's trademark since the 1920's to Lynne Grasz, director, special projects, edu- symbolize its motto: "Give light and the people will find their own way." In addition, a new cational and community services, CBS/ typeface has been adopted, and the hyphen, formally a part of the name, has been excised. Broadcast Group, New York, joins Television Above: the old (I) and new Information Office there as manager, station services. munications and Information Administration, Orville Sather, 74, former director of engi Carl Ally, co-founder and director, Ally & Washington, joins Videotex Industry Associ- neering, WOR- AM -FM -TV New York, technical Gargano, New York, named 1985 Clio ation, Rosslyn, Va., as membership coordina- director of CBS Television, and co -owner of Awards advisory board chairman. tor. WBCQ(AM)- WBCO(FM) Bucyrus, Ohio, since its inception in 1962, died heart attack Catharine Heinz, director of Broadcast Pio- Yoram Yahav, from The Resources Exchange, of April his home in Bucyrus. He is sur- neers Library, Washington, will receive Los Angeles, joins Media General Broadcast 6 at vived by his second wife, Anne, two sons and Broadcast Preceptor award from San Francis- Services, Memphis, as West Coast regional daughter. co State University during university's Annu- director. al Broadcast Industry Conference. University Willard (Bill) Smith, 55, general sales man- Brian Heidtke, staff VP and assistant treasur- cited library as "an invaluable contribution to ager, WZZM -TV Grand Rapids, Mich., died of er, corporate finance, RCA, New York, the preservation of broadcast history. The cancer April 5 at his home in named VP and treasurer. Greenville, love, sweat and dedicaton involved in such a Mich. He had worked for station since 1965, formidable task are obvious." President Reagan has named late Frank Reyn- joining as local sales manager, and being olds, ABC News anchor, as recipient of Presi- general in 1971. Barry Sherman, VP and resident partner, named sales manager Survi- dential Medal of Freedom, nation's highest vors include his wife, Beth. Washington office of Norman Fischer & As- civilian award. Reynolds, who died July 20, sociates, media brokers, has opened media Mort Rosenthal, 68, former program director, 1983, was honored for his contributions to brokerage and investment counseling firm, wow -AM -FM and WDAU -TV, both journalism and communications. Scranton, Barry Sherman & Associates, based in Wash- Pa., died of heart attack April 6 at Mercy ington. hospital, Scranton. He is survived by his wife, Mildred. Roy Steinfort, VP and director of broadcast Deaths services, Associated Press, Washington, Frazier Thomas, 66, television host of Family named to Kentucky Journalism Hall of Fame. William J. Marx, 41, senior VP and director of Classics and Bozo children's shows on WGN- training at N W Ayer New York, died TV host Comsat board nominated John Sculley, presi- Inc., Chicago, and of Garfield Goose chil- April 13 in Cove, N.Y., hospital after dren's on that station from 1954 to dent and chief executive officer, Apple Corn - Glen show aneurism. He is survived by his 1976, 3 Ravenswood puter Inc., to succeed retiring William L. suffering died of stroke April at wife, Yvonne. hospital, began his Zimmer on board. Prior to joining Apple in Chicago. He broadcast career at wLW(AM) Cincinnati in 1941 as host 1983, Sculley, 46, was president and chief Norman S. McGee, 83, former executive vice of two programs, I Cover the Movies and In- executive officer of Pepsi -Cola. Zimmer, 71, president, WQXR -AM-FM New York, died of side Radio. He is survived by his wife Anne, is Richmond, Va., attorney, who has been on heart ailment April 10 in Sedona, Ariz., son and daughter. board since May 1973. where he had lived since his retirement. He stations in 1937 as In Pat Hensel, 56, wife Len Hensel, vice Thomas Schmitt, senior VP, general man- joined salesman. addi- of tion to sales, he also worked in production president, broadcast relations, Broadcast ager, John Blair Marketing, New York, joins and was director, In 1943, Music Inc., Nashville, died April 14 at Hu- Goodrich & Sherwood Co., executive search agency relations. he was named assistant VP, He became mana Sunrise hospital, Las Vegas, of stroke firm there, as associate, specializing in corn- sales. suffered in dining room at Hilton hotel. She munications. VP, sales in 1947 and executive VP and chief operating officer in 1965. He retired in 1968. and her husband were attending National As- Linda Herold, media research specialist, NTI McGee is survived by his wife, Eileen, and sociation of Broadcasters convention. Survi- data applications department, A.C. Nielsen, three sons. vors include her husband and two daughters. New York, named client service associate, Howard Immekus, 63, director of technical George A. Cincotta, 70, chairman of New New York advertiser group, Nielsen Televi- operations, KCBS(AM) -KRQR(FM) San Francis- York State Commission on Cable Television sion Index. Jeffrey Sallas, from NTI data ap- 1965, died of heart attack April 3 from 1978 to 1981, died April 14 heart plication department, named client service co, since of while working at station's transmitter site in attack at St. Francis hospital in Roslyn, N.Y. associate. Novato, Calif. He is survived by his wife, He is survived by his wife, Theresa, son and Andrew Pillsbury, from National Telecom- Polly, and six children. daughter.

Broadcasting Apr 22 1985 r'if t Hstoter

broadcasters around the country. "In those Blackburn's Joe Sitrick: days we traveled to 17 district meetings Going for brokering across the country. It was exhausting, but I love to travel and I got to meet most every On any list of veteran station brokers, Joe broadcaster around at the time." Sitrick's name would appear among those In 1957, the newly appointed FCC chair- with the most service stripes. Jim Black- man, John Doerfer, asked Sitrick to be his burn, president of Blackburn & Co., where chief of staff. "I couldn't pass it up," says Sitrick is vice president, said, "Joe is the Sitrick. "I considered it a fascinating assign- dean of media brokers, When people decide ment, to be on the government regulation that they might want to get into the broad- end and see how that ticks." casting business and they ask whom they In 1958 Sitrick changed partners yet should call, almost everyone says: Call Joe again. The late Jim Blackburn Sr. had just Sitrick." had a serious heart attack and needed some- Blackburn stretched things slightly by one to help him with his brokerage business. calling Sitrick "dean." A few others still ac- Sitrick decided it was time to leave govern- tive antedate him. But Sitrick can point to a ment. career in broadcasting spanning almost 40 "I started out helping with the administra- years, 26 of them as station broker. "I enjoy tion of the company, but we got so busy that this end of the business more than anything within a year I was starting to broker sta- else I've done," he said. "Accomplishing a tions," says Sitrick. Beginning with his first transaction, particularly where both sides sale of a small station in Berlin, N.H., Si- are happy about it, that's a good feeling." JOSEPH MARTIN SITRICK -vice president, trick has gone on to sell radio and TV sta- Not that the job is all roses: "There are Blackburn & Co., Washington; b. April 2, 1921 tions to and from all the major station groups frustrations, having one little thing go wrong Moline, III.; BA, University of Iowa, Iowa City, and the networks. Sitrick has long since lost sometimes, even a personality conflict or 1943; U.S. Navy, 1943 -1946; WHBF(AM) Rock track of all the stations, but estimates he has some small thing. I remember one deal when Island, Ill.; BROADCASTING Publications, 1946- sold over 500 radio stations and 50 TV sta- we were going to the closing-it was ap- 48; Washington bureau chief, Voice of tions. "In terms of numbers of stations I've proved by the FCC -a dispute arose about America, 1948 -1950; congressional liaison probably sold more than anybody; in terms whether an automobile that the station had for oversees information program; 1950 -51; of dollar amount I don't know whether oth- was included in the sale or was the owners' assistant chief, press services, USIA, 1951- ers who have handled the very large sales personal property. They got into such a battle 54; public relations director, National might have higher dollar volume than me. I over that. I even offered to pay the cost of the Association of Broadcasters, 1954 -57; don't really keep track." automobile. But it became a matter of prin- congressional liaison, FCC, 1957 -58; present He credits his experience at BROADCAST- ciple and we didn't close. They both missed position since 1958; m. Gerry Brown, June, ING, the NAB and the FCC with giving him a good deal because of a used car. Yes it can 1946; children -Claudia 36, Debbie 34 and the credentials needed as a broker. "I think be frustrating." Robert 27. that was what Jim Blackburn was interested Sitrick began earning his credentials early. in when he hired me. It makes a lot of differ- In high school he was Iowa state champion ence if you can call someone up and not have in oratory and debate and represented Iowa vertising agencies, and later in the Washing- to introduce yourself. I did have to learn in the national finals, earning a four -year ton office, where he worked until 1948. more about the financial and business end, scholarship in speech and communications A BROADCASTING article that Sitrick but you pick that up if you know the other at the University of Iowa, where he majored wrote about the Voice of America came to elements. And of course I had a good teacher in broadcasting. He trained at the universi- the attention of VOA director Kenneth Fry, in Jim Blackburn. ty's radio station, WSUI(AM) Iowa City. As in who liked it and offered Sitrick a job heading "What I enjoy is the fun and feeling of most small stations, Sitrick had to learn pro- the VOA's Washington news and special accomplishment in negotiating and complet- graming, engineering and "just about every events department (at that time the programing a transaction," said Sitrick. "Especially phase of production." ing headquarters was still in New York). when they turn out well, when both parties From there he joined the Navy, becoming From there Sitrick moved to chief congres- are happy with the deal and the station suc- a communications officer. He served in the sional correspondent for the VOA, then into ceeds and does well and the buyer wants to Pacific until the end of World War II, when the assistant secretary of State's office as buy more stations. That is a good feeling to his admiral suggested he be assigned as pro- congressional liaison for the overseas infor- know that you helped someone along the duction director and assistant officer in mation program. When the USIA became line accomplish some equity, some owner- charge of Armed Forces Radio Service independent from the State Department in ship, and found a property for them, in effect worldwide. He served in that capacity until 1954, Sitrick was named assistant chief of changed some peoples' lives. his hitch was over. press services. "Then there are the daily dealings with After the Navy, Sitrick returned to the Once again, one of the many happy "acci- broadcasters, owners and managers. This is Midwest to care for his ailing father. While dents" that Sitrick says mark his career a generalization, but they are fun people; there he worked at WHBF(AM) Rock Island, steered him to the National Association of they really are. They like humor, they like to In what Sitrick describes as a lucky Broadcasters. Bob Richards, who had been laugh a lot, they enjoy life. I like the fun and knack for being in the right place at the right executive editor of BROADCASTING during creativity you have in the broadcasting in- time, he went on a trip to visit his wife's Sitrick's tenure there and was now public dustry. I enjoy going out on the road and relatives in Washington. While there he met relations director at the NAB, had decided to seeing these people and seeing their oper- BROADCASTING magazine's founder and edi- leave to form his own firm. He recommendations. When you know their intimate per- tor, Sol Taishoff, who had a staff opening and ed Sitrick to replace him at the NAB, and sonal and business problems, you get to be offered Sitrick a job. Sitrick went to work as Sitrick was hired, serving there from 1954 to close personal friends with them. I enjoy a reporter, first in BROADCASTING'S New 1957. He credits the NAB with giving him very much what I'm doing and that's impor- York bureau, covering the networks and ad- the opportunity to make useful contacts with tant." ...... - _no ig3VdeiR (United Stations, New York -based radio program network, last Fri- denied company's request to have FCC "immediately issue a fin, day (April 19) finalized its purchase of RKO Radio Networks (RKO written order" of its decision on proxy fight ( "Top of Week," Api One, RKO Two and Radioshows) from RKO General Inc. ( "Top of 15). the Week," March 4). Price is said to have fallen in $10- million o range. Networks will become new company formed by United FCC will conduct lottery to determine order in which it will acceL Stations for RKO acquisition, called United Stations Radio Net- applications for 689 Docket 80-90 FM allotments at 9:30 a.m. Ma works One and Two Inc. RKO Radio Networks President BM Hogan 6, at FCC headquarters in Washington. will become partner in The United Stations and continue to oversee networks as executive vice president and general manager of new entity. As partner, he will be joining four other owners of Cox Communications Inc. announced first quarter results Thursd; United Stations: Nick Verbitsky, president; Frank Murphy, execu- (April 18), showing that revenue was up 13% but operating incon tive vice president/marketing; Ed Salamon, executive vice presi- had decreased 8 %. Quarter ended March 31. Net income i dent/programing, and Dick Clark, television and radio personality. creased 20% and earnings per share were up 21 %. Increase w; attributed to of $5.8 million, or 21 cents p RKO deal also includes six satellite channels on Satcom I -R. United nonrecurring gains Stations's current lineup of long -form programing, to be marketed share, from sale of Cox's Indiana and Jacksonville, Fla., cat as United Stations Entertainment Network, will continue to be systems ( "Changing Hands," Feb. 11). Last year's figures include available to stations on disk as well as by satellite. gain of $1.2 million, or 4 cents per share from closing of sale wtiF(Ft) Baltimore ( "Changing Hands," Aug. 22, 1983). If tha sales were excluded, net income and earnings per share would ha' Committee for Full Value of Storer Communications Inc. (Coniston been down 9%. Broadcast division revenues were up 13 %, wh: Partners) said on Friday (April 19) that it filed counterclaim in U.S. operating income was down 6 %. Results include recently acquire District Court for Southern District of New York against Storer, and WI:BD-TV Detroit ( "For the Record," Oct. 17, 1983). Excluding wKE chairman, Peter Storer, "seeking to enjoin them from repeating Tv, revenues would have been up 4% and operating income cloy unsubstantiated predictions of the future value of Storer Commu- 8%. Television group results showed revenue up 13% and open nications and of the value of the program proposed by the commit- ing income down 9 %. Sluggishness in advertising, particular tee." Storer had said, in press conference last Monday, April 15 spot market, were blamed, with softness in ratings for KTVU(I (see story, page 107), that Coniston's proposed liquidation would Oakland, Calif., and wss -Tv Atlanta, said to contribute. Radio st bring in not $90 to $100, as Coniston claimed, but rather $60. tions revenue increased 18%, but operating income was up or. Coniston said court set Tuesday. April 23, as hearing date. Conis- 6 %, attributed to high start-up losses at wcxc(FM) Chicago. Co) ton also said court of appeals for District of Columbia last week TeleRep also reported losses in operating income. Cox Cable n ported gain of 12% in revenues and 5% loss in operating prof Losses from On Cable Publications were called culprit and if e Broadcaster beware. The congressional debate over proposals cluded, division would show increase of 1% in operating incom to ban beer and wine commercials from radio and television Cable earnings are expected to increase due to divestiture pl; appears to be shifting away from the subject of a ban to the announced last year, as is reflected in offsetting of losses ti subject of counteradvertising. That issue has taken center quarter, but will result in lower revenues due to smaller subscrit stage as a result of Representative John Seiberling's (D -Ohio) base. (Cox announced sale of four cable systems this week. S declaration that he will offer legislation mandating broadcasters "Changing Hands," page 111). In other divisions, automobile au Lions showed gain of 11% in revenue and 4% in operating incon-. to provide equal time for counter- Cellular radio operations revenues were not broken out, but opt advertising (see page, 39). Sei- ating profit break -even point was forecast for mid -1986. view on the issue was berling's o presented during a meeting of the National Council on Alcohol- ABC's reported first-quarter revenue decline of 5% to $797.8 milli. ism last week in Washington. and net Income decline of 19% to $19.4 million. Broadcast gro Kay Casstevens, Seiberling's leg- revenue declined 8% to $685.1 million, while operating profits islative director, who spoke on $56.8 millkin were about equal, as they were for television m his behalf, said the congressman work, to same quarter of previous year. Line reporting "minion interest" ESPN, is hearing from his constituents outside company indicates acquired in June last year, reported net-after -tax loss of $2.2 million, compared on the matter and also has a per- loss of $3.3 million in immediately preceding fourth quarter. sonal interest in the issue. His o Seiberling mother, she noted, was responsible for bringing the two men together who formed Alcoholics Ending several months of speculation, Varian Associates Inc. a Anonymous in Akron, Ohio, 50 years ago. "His feeling is that pounced at NAB convention that it had struck deal to mocha the public and young people are not receiving an alternative Continental Electronics, major radio transmission equipment me message," Casstevens said. ufacturer. Price and terms were not disclosed. Closing is expect next month. She said they are still drafting the bill, but hoped to have it o out in time for the hearing scheduled by the House Telecom- again, to address how to designe munications Subcommittee on beer and wine advertising. (The FCC this week is slated, once renewal application of tcsreswsu (formerly MUM)] Dodge Ci House Select Committee on Children, Youth and Families, is Kan., for comparative hearing. Station had broadcast attacks hearing alcohol prevention issues, also planning to hold a on Jews, blacks and other minorities. Question of what issues May2, and the subject of alcohol advertising is expected to crop designate, and how to designate those, has been pending befc up.) The measure, which will likely be called "The Fairness in FCC for two years. Alcohol Advertising Act," specifies that equal time would mean o "equal audience size and composition," she ex- duration, Judge Abner J. Mlkva, of U.S. Court of Appeals in Washingtc plained. Broadcasters, however, would not have to pick up the indicated he shares doubts of those who wonder whether scare cost of the productions. The bill would also contain guidelines argument still supports "broadcasting regulatory regime and t for licensees to follow for making time available. Seiberling is First Amendment jurisprudence of Red Lion, in which Supree still thinking about whether or not to address cable in the bill, Court, in 1969, affirmed constitutionality of fairness doctrine. although Casstevens thinks it will probably be included. "Cer- noted that cable television, with its capacity of over 100 static); tainly with the growth of cable, we can't ignore it," she added. has almost 30 million subscribers and is expected to double tt Meanwhile, she urged the NCA members to start lobbying in number by 1990. He also referred to "alphabet soup of other del support of the measure. ery systems currently under development and expansion " -DL MDS, STV, LPTV and SMATV. What ultimate effect "this chan

Broadcasting Apr 22 1985 stereo radios in state. "Some radios and receivers only receive one 1 Radio results. According to the just -released winter 1985 Arbi- type of transmission," it said, referring to C -Quam -only radios tron reports, Malrite's contemporary hit VNT204) New York has being sold by Delco, Chrysler and more than dozen others. "There- been dethroned as the market's top station for persons 12 years fore, a consumer may purchase an AM stereo radio that will not of age and older, while Gannett's contemporary hit racs -PM Los receive in stereo the consumer's favorite radio station." Depart- Angeles and Tribune Co.'s MOR/talk WGN(AM) Chicago contin- ment went on to propose rules that would make it unlawful for ue to reign in their markets. anyone to sell AM stereo "without disclosing which AM stereo system of the receiver is Emerging as the new number -one radio station in New York transmission capable of receiving." Rules would require such disclosure in all ads and on labels or tags is RKO's urban contemporary- formatted WRKS(FM), which post- attached to radios. Hearing on rules is May 31 in ed a 6.0 12 -plus metro share for Monday to Sunday, scheduled for 6 a.m. to Hartford. Complaints similar to Walker's have been filed with Fed- midnight from 5.3 and second the -up place in fall 1984 report eral Trade Commission as well as with state officials in Massachu- ( "Top of The Week," Jan. 7). After three consecutive rating setts, Utah, Alabama, New York, California and Oregon. periods dominating the New York airwaves, wafrz (licensed to Newark, N.J.) fell to second place, three- tenths of a percentage In FCC point behind WRKS(FM), at 5.7. (WRKS was top 12 -plus station in initial decision, Administrative Law Judge Byron Harrison the winter 1984 report). has granted application of TRC Communications Inc. for new VHF TV station on ch. 9 in Caldwell, Idaho, Rebounding from a fifth -place finish in the last report to a tie denying competing application of Cascade Broadcasting Group Ltd. for third place with RKO's talk- formatted WOR(AM) is ABC's con- o temporary hit IPLJ(FM). Both stations pulled a 4.8 overall metro share. Center for Science in the Public Interest, which is spearheading In Los Angeles, CHR- formatted rais -FM finished far ahead of movement to ban beer and wine advertisements on television and the rest of the pack with a 9.7 overall metro share. The station is radio, filed petition at Federal Trade Commission last Friday (April up from a 9.1 showing last fall. Contemporary hit has worked so 19), charging that series of magazine, radio and television ads by well for Gannett in southern California that earlier this year the American Egg Board are "false and misleading." Specifically, CSPI company adopted the format for its AM outlet, formerly nostal- challenges AEB's ads claiming eggs are "highly nutritious" and gia KPR2(AM), and changed its call letters to KBS(AM). However, it "significant" source of vitamins and minerals, and asks that they finished with a 0.4 12 plus reading. But observers say that the be banned or that AEB "conspicuously disclose" cholesterol con- spring period should be a better indication of the success of the tent of eggs. format change. o Remaining in second place is talk KABC(AM) with a 5.8. The Four -month -old report of State Department inspector general's of- ABC Taikradio outlet is followed by easy listening stations fice severely criticizing manner in which State handles its communi- KJOi(FM), programed by Churchill, at 5.7, and aaiia(aM), owned cations policy- making functions surfaced last week, even as State's and programed by Bonneville, with 5.1. chances of winning congressional approval of its plan for reorga- In Chicago, although down slightly from the fall, MOR/talk nizing those functions appeared to be growing dimmer. Report, WGN(AM) continued its dominance with a 9.3 12 plus share (woN issued in December, said there is substantial evidence that exis- is home to Chicago Cubs baseball, whose anticipated success- tence of both Office of Coordinator of International Communica- ful season is expected to bolster the station's ratings even more tion and Information Policy and Office of International Communi- during the spring and summer books). cations Policy "has resulted in wasteful bureaucratic wrestling, a growing duplication of effort, and a less Century Broadcasting's easy listening WLOO(FM) was next at than optimal handling of some international communication and information issues." 5.8 followed by Gannett's urban contemporary woci -FM with 5.5 -down from a 6.1 second place in the fall -and contemporary black wBMx -FM and CBS's all-news WBBM(AM), both in fourth ABC, place with 4.5. CBS's CHR- formatted WBBM(FM) also fared well in Goldberg cell It off. If ABC is going to climb out of third the new book, landing in the fifth slot at 4.4. place in the prime time ratings, it will have to do it without the help of programing wiz Leonard Goldberg. The former ABC programing executive was unable to come to terms with senior Kplosion ' will have on scarcity rationale "is not for me to say -not ABC Broadcast Group management regarding a position to be at anyway." But he noted Supreme Court Justice William Bren- created especially for him at the network. As envisioned, Gold- an's "invitation" in League of Women Voters case last year to berg would have been a kind of "superprogramer" overseeing tar argument on that issue "certainly has not escaped anyone's both ABC Entertainment and ABC Motion Pictures and report- )tice." ing directly to ABC Broadcast Group President Tony Thomo- poulos. Inc. it ime said last week had approved renegotiated film licensing Had ABC and Goldberg reached agreement, both ABC Enter- freements between subsidiary pay- television company Home tainment President Lewis H. Erlicht and ABC Motion Pictures ex Office Inc. and Columbia Pictures and Tri-Star Pictures. Revised President Brandon Stoddard would have reported )ntracts call for HBO to buy films commencing production to him. At present, both executives report trough 1989, representing three -year extension of both pacts. In to Thomopoulos. ABC Fred Pierce turn, HBO will pay less for films over life of contract and won't be President and Thomopoulos had been talk- quired to buy films on costly exclusive basis. Company blamed ing with Goldberg since January about the possibility of his )sts associated with two contracts, initially valued at reported $1 returning to ABC to help the network develop and schedule Ilion, for drop in 1984 profits, along with unanticipated slow - prime time programing. Although Pierce and Thomopoulos de- )wn in subscriber growth for HBO and Cinemax. clined comment, an ABC source close to the discussions said o the conversation broke down after Goldberg kept "escalating" the terms he was willing to accept. at another television station has made switch to stereo. Wyrr -ry Goldberg told BROADCASTING he was reenville, S.C., became 31st station to go stereo, according to approached by ABC "and I told them that under the right circumstances, would IOADCASTING running count. NBC -affiliate is using Orban stereo it be merator and synthesizer. an exciting challenge." Goldberg declined to define "right circumstances, "but added he and ABCparted amicably and that o he hoped to continue supplying the network with programing. response to complaint from Fred Walker, president and general (ABC Motion Pictures is releasing this June a Goldberg film anager, WTIC(AM) New Haven, Conn., Connecticut Department of titled "SpaceCamp".) )nsumer Protection issued "consumer advisory" on sale of AM

Broadcasting Apr 22 1985 T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E

( dltorlals J

Act one case provoked comments from the bench that invited interpreta- tion as signalling a major modification of the status quo-one If somebody had asked Ted Turner two months ago to define the counter to broadcasters' best interests. meaning and value of zero coupon notes maturing in 1994, Turner Immediately on top of that came a speech by James Mooney. would probably have told the inquirer to bug off, in words not president of the National Cable Television Association, in which quite that discreet. It was two months ago, readers of this maga- he detailed all the reasons he felt must carry to be both wrong and zine's March 4 issue will recall, that Turner sent Charlie Ferris vulnerable. That appearance signalled a going public, with a around the FCC to find out whether it would be OK for Ted to buy vengeance, of the cable industry's effort to get broadcasters to the CBS some Thursday morning. Turner learns fast, especially negotiating table on this subject. when listening to E.F. Hutton, as instructed by those TV commer- Neither Congress nor the FCC is anxious to be in the middle on cials. Now he can talk knowledgeably about zero coupon notes, this one; Capitol Hill, for one, would rather ratify a deal struck senior notes, senior debentures and preferred and common stocks between the parties than try to work out an agreement that both conjured from a nonexistent treasury-and get a serious hearing would buy. on Wall Street and at the FCC. Nobody had better underestimate National Association of Broadcasters President Eddie Fritts, in Turner's desire to become the next William S. Paley, with a an interview with this magazine on the eve of the NAB conven- riverboat gambler's cigar in his mouth. tion (BROADCASTING, April 15), indicated his own willingness to Who else would have chosen Charlie Ferris as his emissary to deal. Two weeks ago would appear to have been a good time to Mark Fowler, sending a Tip O'Neill acolyte to call on Ronald start. Reagan's loyal chairman of the FCC? Who else would have guessed that Charlie and Mark would hit it off so well that Charlie could begin preparing a five- inch -thick application for approval Out in front of the transfer while Turner and Hutton were inventing the financing to bring the transfer off? Who else but an original who revels Meredith Corp. has embarked on a gutsy course that it hopes will in unorthodoxy? end in a declaration by the courts that the fairness doctrine is The guess here is that the end of this exercise will look very unconstitutional. It has carefully crafted a case for FCC reconsi- little like its beginning. Ted Turner enters few rooms without deration of a decision holding that Meredith's WTVH(TV) Syra- incandescence. The excitement of this entry has, as the song cuse, N.Y., violated the doctrine by carrying commercials for a says, only just begun. nuclear power plant without carrying opposing views (BROAD- CASTING, April 15). If the FCC sticks to its original finding, Meredith is prepared to appeal. Disappearing act Some lawyers with a fondness for the First Amendment wish that the Meredith case involved broadcast journalism instead of Mark Fowler is right. NAB conventions used to be bully pulpits advertising. Some think the main attack on the constitutionality from which FCC chairmen berated their constituencies for one of the fairness doctrine ought to be waged when the FCC decides, as in its current inquiry, that it lacks the authority to do deficiency or another. A succession of increasingly marketplace- expected minded chairmen, and actions, have virtually changed all that. much about a doctrine that is embedded in the law. That kind of a We mean no disrespect to the office in suggesting that there soon decision could be appealed with broad support from the broad- may be no reason for the FCC to show up at NAB conventions at casting establishment. all. Whatever the preferred strategy, Meredith has chosen to go it If there's a deep intake of breath at that notion it's because alone on a principle it clearly believes. This page sees no reason broadcasters, by and large, have been more reluctant to embrace why it should be denied the support of other broadcasters while target. their new freedoms than the FCC has been in granting them. At they wait for a fatter FCC several sessions in Las Vegas last week radio and TV operators rose to ask why the commission didn't impose one rule or another. They were met universally by the response that the FCC wasn't in the business of passing new rules; it remained engaged in throw- %1/ll//////dlf/,//////r4ll ing out old ones. %i%, So far, so good. While there are still many areas in which FCC " / intervention is appropriate (particularly, in our view, the setting of pnn'W standards-one of the functions from which Mark Fowler's FCC has abdicated), there are still others from which it can rightfully withdraw (the so- called underbrush regulations, for example). Paternalism is rapidly going out of style at 1919 M Street. About time.

On with it

One of those tides in the affairs of men which, taken at the flood, lead on to fortune, appears to be running cable's way in the matter Drawn for BROADCASTING by Jack Schmidt of must carry. Last week's oral argument before the U.S. Court of "Today's shuttle landing is brought to you by Senator Garn's Appeals in Washington in the Quincy Cable -Turner Broadcasting official motion -sickness pills." WHAT IS GOOD JUDGMENT? We Americans enjoy freedom of choice to a degree that's unique in the world. There are choices to be made in everything from the daily purchase of goods and services to lifelong career decisions. But choices can be dangerous if they're not made with good judgment grounded in WEHT TV Evansville, knowledge. Indiana Katz And that knowledge comes from the free WREXTV Rockford, and unhindered transmission of information. Illinois Seltel Good judgment is decision -making KODE TV Joplin, based on information. Missouri Seltel WLVE FM Miami Beach, Florida James S. Gilmore, Jr. Masla

President WIVY FM Jacksonville, Florida Torhet WSVA THE GILMORE Harrisonburg, B ROADCASTING CORPORATION Virginia WOPO FM Corporate Offices: Harrisonburg, 162 East Michigan Ave., Kalamazoo, MI 49007 Virginia When it was sink or swim...

We got good fast! research, programming, marketing and promotion. We have many new sales We are Seltel. The fastest growing TV eople and we've opened new sales Rep firm in the U.S.A. es. That's right, the fastest growin , all. s a result of our aggressive new And we got that way by doing t 3 ale we outpaced the industry in 1984. we ve always done -only a whlil,- loR 2 And ail,.of this gain came in markets better. where e went head -to -head with the Look what's happening at Sel -1 these oth big Rep firms. days. Seltel growing faster than the industry. Better business for us means better At Seltel we've changed everything business for our stations. but the name. Are your revenues growing faster We have totally new management, than the rest of the industry? If not right at the top and in every department. maybe Seltel could We have new department heads in help you.

'198 1984 N, _ .. ,The Performance Rep A subsidiary of Sellork Cannuniconons