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Broadcasting Ra Apr22 The Fifth Estate Broadcasting ra Apr22 21 19£ 1V 113MXVW 5041 `_,01J3 ZZI WOOlJ svs-inv 58/At'iN )IMM 49£Zl Z1T9£ FEB.'85 BUGCES INCREASE FEB.'85 vs. FEB: 84 TIME PERIOD: HH ÎIYÚIVItN rir'umi MARKET STATION SHARE 18-49 25-5 ALBANY -SCHENECTADY-TROY WTEN-TV +92% +175% +125% ATLANTA WAGA-TV +131% +168% +229% AUGUSTA WJBF-TV +23% +57% +125% BIRMINGHAM WVTM-TV +24% +53% +38% BOISE KTVB-TV +5% +20°k +100% BOSTON WSBK-TV +500% +300% +400% CHATTANOOGA WDE F-T V +60% +129'/° +86% CINCINNATI WCPO-TV +5% +28% +15% CLEVELAND WJKW-TV +60% +115% +81% COLUMBIA, SC WOLO-TV +21% N/C N/C COLUMBUS, GA W LTZ-T V +200% +100% +300% DALLAS -FT. WORTH KTVT-TV N/C -15°l° +18% DAYTON WDTN-TV +54% +67% +57% DETROIT WJBK-TV +33% -6% +34% EL PASO K VIA-TV +11% +80% +75% FT. SMITH K HB S-T V +27% +200% +100% FT. WAYNE W PTA-T V +8% +33% - +33% GREEN BAY W BAY-T V +25% +167% +167% GREENVILLE -NEW BERN W ITN-T V +86% +143% +180°/4 HARRISBURG WHTM-T V +40% +144% +113% HARTFORD -NEW HAVEN WTNH-TV +38% +50% +125% HONOLULU KITV +280% +300% +400% HOUSTON KHTV +120% +190% +286% JOHNSTOWN -ALTOONA WJAC-T V +75% +217% +240% KANSAS CITY WDAF-TV +140% +125% +150% LAKE CHARLES K VHP-TV +300% LOS ANGELES KHJ-TV +117% +450% +856% LOUISVILLE WLKY-TV +23% +17% +22% MIAMI WSVN-TV +33% +267% +233% MILWAUKEE WITI-TV +83% +260% +220% MONTGOMERY WKAB-TV +227% +75% +25% NASHVILLE WZTV +167% +167% +300% NORFOLK W VEC-T V +229% +180% +200% ORLANDO WESH-TV +25% +38% +1 00 PHILADELPHIA WTAF-TV +60% +391% +180°/a PHOENIX KTSP-TV +53% +88% +100% PITTSBURGH WTAE-TV +30% +45% +50% ROCHESTER, NY WOKR-TV -6% +7% +33% SAN DIEGO KCST-TV +250% +225% +200% SAN FRANCISCO -OAKLAND KTV U-T V +7% -27% +4% SYRACUSE WIXT-TV +122% +175% +125% TAMPA WTOG-TV N/C +71% +67% TOLEDO WTVG-TV +20% +100% +100% TUCSON KGUN-TV +8% N/C N/C TULSA KOT V +71% +78% +78% UTICA WUTR-TV +11% +50% N/C WEST PALM BEACH WPEC-TV +25% +150% +400% WILMINGTON, NC WWAY-TV +140% +200% +167% YUMA -EL CENTRO KYEL-TV +180% AVERAGE % INCREASE: X92% X140% X158 SOURCE. NSI CASSANDRA and ARB APOLLO REPORTS - FEB '85. FEB '84 'Below minim-1m reporting levels in Feb 84. A 151 A115 c61TC15TA16111A01IT no/11111nTIF TORIES NETWORK MARKET STATION AFFILIATE NEW YORK WABC -TV ABC CHICAGO WFLD -TV IND WASHINGTON, DC WDVM -TV CBS P MINNEAPOLIS -ST. PAUL WTCN -TV NBC BALTIMORE WBAL-TV CBS SACRAMENTO -STOCKTON KOVR -TV ABC KANSAS CITY KMBC -TV ABC NASHVILLE WSMV-TV NBC BUFFALO WGRZ -TV NBC GREEN VILLE -SPARTANBURG WSPA-TV CBS MEMPHIS WMC -TV NBC KNOXVILLE WATE -TV ABC MOBILE -PENSACOLA WALA-TV NBC JACKSON, MS WLBT-TV NBC BRISTOL -KINGSPORT JOHNSON CITY WJHL-TV CBS AUSTIN, TX KB VO-T V IND PEORIA WEEK-TV NBC LAS VEGAS KTNV-TV ABC COLORADO SPRINGS -PUEBLO KOAA-TV NBC YAKIMA KNDO-TV NBC McALLEN- BROWNSVILLE K VEO-TV NBC RENO KTVN-TV CBS COLUMBUS -TUPELO WCBI-TV CBS MASON CITY-ROCHESTER- AUSTIN KIMT-TV CBS FLORENCE WBTW-TV CBS MEDFORD KDRV TV ABC BLAIR ENTERTA INMEN1 1290 Avenue of the Americas New York. NY 10104 (212) 603 -5990 How to set up a live hookup without the usual hangups "Alm at 11" isn't fast enough We're flexible. For instance, our transponder service From the Capitol beat to the county seat, GTE enables you to order time in increments as short as 15 Spacenet's News ExpresssM service brings on- the -spot minutes, or up to 24 hours a day. The latest C -band and coverage to television news -live. Ku -band technology is available for 50 -state coverage. And to high quality means News Express -for news that can't wait our commitment service - whether you're a burgeoning business or a boominc Specially- equipped mobile units relay a satellite broadcaster -you'll find us ready to meet your data, signal directly to your station -for live remotes from voice and video needs. virtually anywhere. For wider versatility, a "fly away" antenna can be easily crated and flown to where the It's all good news news is breaking. Taking advantage of the latest communications And best of all, Spacenet's exclusive News technology is easier than you think. Express service allows direct telephone contact, via Don't delay. Call GTE, the communications company satellite, between your station and the remote crew - that's been pioneering quality solutions for almost 6C even when they're nowhere near a phone booth. years. Contact our Marketing Department, GTE Spacenet, 1700 Old Meadow Road, McLean, Virginia 22102. Occasional use service for more than the news Even if you're not in the news biz, SpacenetsM occasional use service offers the widest choice of GTE Spacenet: Getting down to business satellite communications capability to suit your needs - at competitive rates. (703) 790-7700 Marketing Dept G E1 Spacenet Vó1.108 No. 16 (BroadcastingtPr22) Turner makes his move on CBS Cable launches assault on must carry Comprehensive coverage from NAB THE BID o Ted Turner launches effort to buy CBS PAGE 72. Progress on People Meter audience with pure paper bid. PAGE 31. measurement device is detailed. PAGE 72. Hollywood programers assess state of their ROUND ONE o Cable gets sympathetic ear from industry. PAGE 74. Panelists see saturation of sports appeals court panel at hearing on must -carry on television. PAGE 80. FCC and low power case. PAGE 36. television proponents remain optimistic for industry. PAGE 82. McKinsey & Co. review findings NAB 85 o The National Association of Broadcasters on what makes a successful radio station. PAGE 87. annual convention came and went last week not Reymer & Gersin study categorizes radio with a bang, nor a whimper, but with a methodical listeners. PAGE 89. Daytimers review past year's hum. The gathering, which attracted record successes and future challenges. PAGE 90. TV crowds, was as much business as pleasure, and stereo draws much interest in sessions and on was perhaps most pleasurable for broadcasters exhibit floor. PAGE 92. Henry discusses technical in its notable absence of discord. PAGE 38. FCC advances in TV systems. PAGE 93. Broadcasters Chairman Fowler closes NAB convention warned on new RF guidelines. PAGE 94. Motorola reiterating hands -off government policy. PAGE 46. seems to be pulling ahead in AM stereo battle but New York Governor Mario Cuomo gives ringing Kahn remains in fight. PAGE 95. Reassessing use endorsement of First Amendment. PAGE 46. of subcarriers. PAGE 96. Improvements and Multimedia's Wilson Wearn accepts NAB upgrades mark NAB exhibit floor. PAGE 98." Distinguished Service Award. PAGE 50. Former CBS newsman Walter Cronkite blasts President for his NO DICE o FTC rejects petition proposing ban on or on the First Amendment. PAGE 52. Lawyers response to alcohol advertising. PAGE 102. advise on how to stay out of libel suits. PAGE 54. Hill panelists feel action on must carry unlikely COUNTERATTACK o Storer launches fight against from Congress in this session. PAGE 54. Attorneys dissident shareholder group out to take control of urge broadcasters to discuss must -carry problems company. PAGE 107. with cable operators. PAGE 56. FCC's Dawson, Quello and McKinney review what's on RCA NUMBERS G RCA, spurred by NBC, reports commission's agenda. PAGE 58. Broadcasters record financial numbers for first quarter. PAGE 109. hear advice on EEO practices. PAGE 62. FCC's Patrick and Rivera discuss land mobile issues, Storer decision. PAGE 62. Congressmen review NEW CHAIRMAN o Alfred Stern nominated to scarcity argument in light of deregulation and succeed Dallin Oaks as PBS chairman. PAGE 115. proliferation of media outlets. PAGE 66. Representative Mike Oxley uses NAB forum to PERFECTING ATRADE O Veteran station broker Joe reveal new public broadcasting funding bill. PAGE Sitrick tried his hand at number of Fifth Estate s8. Broadcasters urged to combat higher music posts before finding his forte in station brokering. licensing fees by going elsewhere for product. PAGE 135. INDEX TO DEPARTMENTS Business 107 Datebook 22 In Brief 136 Programing 105 Business Briefly 14 Editorials 138 In Sync 116 Riding Gain 100 Cablecastings 10 Fates & Fortunes 131 Law d Regulation 102 Stock Index 108 Changing Hands 110 Fifth Estater 135 The Media 112 Telecastings 99 Closed Circuit 7 For the Record 117 Monday Memo 18 Broadcasting (ISSN 0007-2028) is published 52 Mondays a year by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $65, two years $125, three years $175. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery. $100 for first -class. Subscriber's occupation required. Annually: Broadcasting o Cablmasring Yearbook $85. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division, Old Mansfield Road. Nboster, Ohio 44691 ($37/ yr). Postmaster please send address corrections to Broadcasting, 1735 DeSales St., N.W Washington. D.C. 20036. INDEX TO ADVERTISERS: Almi Television 26 0 Americom Media Brokers, Inc. 112 0 Ampex Corp 64 -65 0 Associated Press Broadcast Services 6, 14 o AT&T 19 o Barclays American Business Credit 11 o Blackburn & Co., Inc.
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