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MUMBAI | THURSDAY, 11 JUNE 2020 BRAND WORLD 13 . < Container Corporation of India Ltd. (A GOVT. of India Undertaking, Ministry of Railways) TENDER NOTICE EXPRESSION OF INTEREST FOR EMPANELMENT OF ADVERTISING AGENCIES IN Brands step up to the CONCOR WESTERN REGION Cost of Tender Estimated value Sale Date and Date and Tender Ref. no Document by Pay Period Time for Time for Order/DD Submission Opening Rs. 12 Lakhs CON/WR/ADMIN/ Rs.1,120/- 11/06/20 to 02/07/20 02/07/20 ADVT/15/2020 approx. per year 01/07/20 up to 15:00 at digital storefront Hrs. 15:30 Hrs. Tender form can also be downloaded from our website www.concorindia.co.in or for more details Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for please contact: O/o The Chief General Manager, CONCOR Mumbai Regional Office, 5TH Floor, New Administrative Building, C.Rly, D.N.Road, Fort, Mumbai-400001. Tel # 22622053/22622054. e-stores on delivery apps, rethink visual identities, and the retail experience ADOR MULTI PRODUCTS LIMITED Regd. Off : Ador House, 5th Floor, 6 K Dubash Marg, Fort, Mumbai – 400 001 Te.: (91) 22 66239300 Email: [email protected] Web site: www.adormultiproducts.com CIN: L85110MH1948PLC310253 (From left) Kwality Walls prominently uses its logo and colours to advertise its e-store, while Hershey’s and Coca-Cola promote CORRIGENDUM TO THE POSTAL BALLOT NOTICE their product portfolio and Britannia has turned its popular jingle into a mnemonic for the brand This has reference to the Notice of Postal Ballot dated 16th May, 2020, GIREESH BABU& they did in the past, be it in their gage from the brand. In that that the e-store is something issued by the Company for the purpose of seeking member's approval by T E NARASIMHAN alliances with the e-commerce context, the direct-to-customer that has become a sudden way of Special Resolution for “Issue of Equity Shares on Preferential Basis”. Chennai, 10 June giants or local supermarkets. (D2C) channel is more than a necessity from being a mere dig- The corrigendum is being issued to inform the shareholders / beneficial “From the brand’s purview, transactional interface. It is a ital fad for the big brands. As a owners of the Company regarding following changes On page 12 in the explanatory statement of the Postal Ballot Notice sent to the members, aunch a delivery app, any one of the key features is that way to renew the familiarity and result, he added, the big gainers under Point 14 the words “The company and” shall be added thus the of the several that have the marketers can get a direct recall that many brands have have been Dunzo that was the statement in Point 14 will be read as follows: L rapidly mushroomed access to the customer behav- built with their customers. first to leverage the opportunity “The company and none of the promoters or directors of the company over the past month, and a iour, such as a pattern in the According to EY’s latest and also Zomato and Swiggy. are wilful defaulter, hence the said disclosure required under Schedule colourful bunch of familiar consumption timing and so on. report ‘COVID-19 and emer- “This has caused action and VI of SEBI (ICDR) Regulations, 2018 are not applicable.” logos pop up. Jostling for space These patterns are often impor- gence of a new consumer prod- traction for each of their busi- The aforesaid change does not have any impact on the business proposed on the screen are tiny visual tant for brands to analyse and ucts landscape in India’, 60 per ness models,” he said. Dunzo, to be transacted through Postal Ballot. identifiers that Coca-Cola India, further use as reference points cent of Indian consumers which started out as an ‘item’ This corrigendum should be read along with the Postal Ballot Notice sent to PepsiCo India, Britannia, HUL, while strategising their market- believe the way they shop delivery app, reports that the the members on their registered e-mail id's. P&G and a slew of big brands ing strategies,” said Dilen would change. In the early average order value has Voting through Postal Ballot commences from Friday, 22nd May, 2020 at have used to mark their desig- Gandhi, senior director and cat- stages of the pandemic, con- increased 4x on the app. It is 9:00 a.m. and ends on 21st June, 2020 at 5:00 p.m. (IST) nated e-stores. Shut out of the egory head–Foods, PepsiCo sumers were worried about the focused on the eight metro cities familiar supply chain networks, India that has tied up with deliv- health of their families and at present, but brands want a By orders of the Board of Directors of big brands are relying increas- ery app Dunzo for an e-store. meeting their basic needs. pan-India presence and this Ador Multi Products Limited ingly on small start-ups to find E-stores are not a short term These common concerns are makes the food delivery apps Sd/- their way back into game. But as phenomenon, say experts, even manifesting themselves in dif- an attractive proposition. Place : Mumbai Deep Lalvani they do that, their virtual store- if they have emerged as a solu- ferent ways, the report said. According to a spokesper- Date : 10.06.2020 Director fronts are creating a new design tion for an immediate problem. Gandhi said that PepsiCo India son for Swiggy, the company language and by using a combi- Hence brands would need to is taking a long term view on has worked towards building a nation of factors—logo, place- invest into the channel, much the brand e-store, but volumes sustainable ecosystem for all its ment and delivery process— like they did when building a of orders generating via direct- partners. The lockdown led to a defining an all new distribution and promotion to-customer (D2C) platforms significant increase in con- direct-to-customer experience. platform with small stores and will be put in consideration sumer interest to order groceries Brands have flocked to apps big supermarkets. It is a way to and evaluated. PepsiCo is not through the app and this led to such as Dunzo, Swiggy, Zomato connect and adapt with the new the only brand to recalibrate a partnership with brands such among others to set up their marketplace. its presence in the market- as HUL, P&G, ITC, Godrej, stores, packaging their fare Brands must beat their own place, Britannia has one for its Dabur, Marico and others. around the needs of the plat- path to the customers’ doorstep, cookies, Amul has done the “While almost 75 per cent of all form and customers. In the for the pandemic has made it same with its value-added grocery orders on the platform process, the big brands are clear that it is not enough to dairy products and HUL and are from the top 15 cities, Swiggy learning much more about the have a strong distribution net- P&G have set up a similar net- noticed a higher AOV (average people they serve as they have work, or prime space in super- work. order value) of 7-10 per cent greater control over display, markets. Without accessibility, Harish Bijoor, founder, from the smaller cities,” the design and customer data than the customer is likely to disen- Harish Bijoor Consults Inc, said spokesperson said. > economy's long-term outperformance on its traded bonds, leading to a sharp rise FROM PAGE 1 highlights its resilience. India's wide range in borrowing cost. JLR bonds are currently of structural trends, including healthy trading at a yield of around 10.54 per cent — S&P affirms... demographics and competitive unit labor among the highest in the automotive indus- Before the recent rating action by Moody's, costs, work in its favour, it said. try. Analysts say such a high yields will the agency’s rating on India was a notch A more favourable corporate tax regime, make it tough for the firm to raise funds above S&P and Fitch's. Now, all the three which is particularly supportive of manu- through the bond market in the current major rating agencies have the lowest facturing firms, should reinforce growth, environment. The international brokerage investment grade rating on India. But the alongside additional fiscal and monetary CLSA, expects Tata Motors’ passenger car outlook by Moody's is negative, whereas it easing, S&P said. Some state governments, business, including JLR, to have a negative is stable by the other two agencies. including those in Uttar Pradesh, Madhya free cash flow of around ~40,000 crore in Market experts had mixed views on the Pradesh, and Gujarat, have also begun to FY20 and FY21. rating action. "The markets did not move roll back restrictive labour market rules, it Hence, it might require equity support when Moody's downgraded. The reitera- pointed out. These efforts are likely in coor- from the parent. In the past, Tata Sons has tion of rating was expected by everyone. dination with direction from the central been proactive in providing equity funding The markets won't move this time too," said government, which has publicly exhorted through rights issue. In May 2019, it Jayesh Mehta, head of treasury at Bank of states to adopt such measures. Should these pumped around ~3,000 crore into Tata America. Harihar Krishnamurthy, head of measures become more permanent in Motors through warrants conversion. treasury at First Rand Bank, said the mar- nature, with broadening participation from The company’s financial services busi- kets would interpret the event as "normal".